Author: Xiao Yu; please bring the above information for reprinting as automatic authorization

In the past few years, we have seen the "death penalty court verdict" of fuel vehicles in the news every now and then. Today, a certain car company announced that it will completely stop production of traditional fuel vehicles in the near future. Tomorrow, a certain country announced that before the mid-21st century, all commercially available models will be turned into electric vehicles.

As early as September 2017, MIIT had stated that China was also studying and formulating a "ban on combustion" timetable. After the tone was set, all kinds of news were flying around. Because the independent brands announced that they would stop production of traditional fuel vehicles in 2025, many news initially said that the time for China to completely ban combustion would be 2025. Later, an official background "Study on the Exit Schedule of Traditional Fuel Vehicles in China" also said that private cars in first-class cities will achieve comprehensive new energy in 2030, and China is expected to achieve a complete withdrawal of traditional fuel vehicles by 2050. Everyone immediately guessed that a complete ban on combustion will be achieved in 2050.

Three years later, there is still no certainty when China will fully phase out traditional fuel vehicles.

At the recent "Second Global New Energy Vehicle Supply Chain Innovation Conference", a scholar named Wang Binggang proposed: "China’s new energy vehicles and energy-saving vehicles should be developed simultaneously. It is not recommended to abandon traditional vehicles, it is not recommended to formulate a timetable for banning combustion, and it is not recommended to put forward the slogan of banning combustion in China."

Wang Binggang is the head of the expert group of the National Clean Vehicle Action Coordination Leading Group, the director of the Technical Committee of the National Electric Passenger Vehicle Technology Innovation Alliance, and the head of the National New Energy Vehicle Innovation Engineering Expert Group. His opinion represents not only himself, but also the many experts involved in national decision-making behind him. I believe everyone has smelled the signal that China’s ban on combustion may never come.

In contrast, other countries’ combustion ban schedules are completely certain, such as Norway in 2025, the Netherlands in 2030, and the United Kingdom in 2040. As we all know, compared with traditional fuel vehicles, Chinese car companies have a great advantage in new energy technologies. In recent years, they have been talking about overtaking in curves. Why is there a curve braking now? To put it simply, in order to avoid "policy waste". With China’s current conditions, it is very unrealistic to completely stop the production of fuel vehicles in 2030. Even by 2050, China’s general environment is still not suitable for only selling new energy vehicles. The introduction of a timetable is just causing trouble for everyone.

The countries that have implemented the ban on combustion have several things in common. First, they are often small in size, with Norway, the Netherlands, and the United Kingdom all being relatively small. New energy vehicles represented by pure electric vehicles, at least with the current level of technology, can only reach a few hundred kilometers. When the electricity is used up, it is necessary to charge the nest. For small countries, this battery life is enough to cope with a domestic trip and is more convenient to use.

Second, their economies are more developed, and the auto market is close to saturation. When everyone has a car, it is difficult for the auto industry to sell new cars. Changes in regulations will accelerate the obsolescence of old cars, which is a way to stimulate car consumption.

Third, their electricity mainly comes from clean power generation. European countries, represented by Norway and the Netherlands, use a lot of nuclear power, wind power, hydropower, and solar energy instead of coal and oil for thermal power, which means that their new energy vehicles are really "zero emissions" when they operate, rather than transferring emissions to power stations.

The above three characteristics are also the basis for the implementation of a comprehensive ban on combustion. Unfortunately, China does not have a single feature. Our country is very vast, and the geographical environment is very complex. New energy vehicles with a range of several hundred kilometers may not even save money on a single charge. Our average car ownership per thousand people is 154, the UK is 519, and Norway is 584. Obviously, China’s automobile market still has great potential. There is no need for a mandatory ban on combustion to stimulate consumption for the time being. 70% of our electricity is thermal power obtained by burning coal. If the combustion is completely banned, it is equivalent to the power of the car being basically provided by coal. This is not an environmentally friendly thing.

Regarding electricity, we have to say a few more words. Many people know that China needs to import a large amount of oil every year, and then feel that as long as the car is fully new energy, it can reduce its dependence on imported oil and ensure China’s energy security. The current ban on combustion is only to replace oil burning with indirect coal burning. Coal and oil are both non-renewable energy sources. China’s coal self-sufficiency is higher, but it also needs to import more than 300 million tons per year. Coupled with the consumption of new energy vehicles, China’s coal resources will only dry up faster, and it will be more dependent on imported coal. Isn’t it the same thing?

It is precisely because we do not have the conditions that we are calling for the ban on fuel vehicles at this time, and the whole of China will pay a huge price for it. And the dividends that come from this price are not much. Only Chinese car companies that have an advantage in the field of new energy can make a lot of money because of this, and everyone else will suffer.

At present, the correct path for China to take is not to set a timetable for banning combustion and let the market eliminate fuel vehicles. For a long time to come, the tone of China’s auto market should be that fuel-efficient vehicles and new energy vehicles should go hand in hand, walking on two legs. On the one hand, continue to tap the potential of internal combustion engines and drain their last bit of potential. On the other hand, improve new energy vehicles and related facilities to make them more comfortable and environmentally friendly to use.

Future new energy vehicles may switch to graphene batteries with extremely high performance (essentially a super capacitor rather than a chemical battery), which can be charged in a few seconds and have a range of thousands of kilometers; perhaps they will be replaced by hydrogen fuel cells, just like a fuel car refueling, full of hydrogen and you can run. Anyway, it will not be the current "electric dad". It will take a lot of time for new energy vehicles to complete the transformation from dad to true god, which may take decades or hundreds of years. At the same time, human beings have to complete the transformation of energy structure, no longer relying on coal to generate electricity, and switching to cleaner power generation methods, which will be a more difficult task.

Most countries in the world, like China, do not have the conditions for a ban on combustion, so they take a wait-and-see attitude, like the United States, Germany, and France, which release rumors of a ban on combustion every now and then, but there is no actual action at all; car companies are just playing word games to cope with the increasingly strong calls for environmental protection. Now the car companies that have announced that they will stop producing traditional fuel vehicles should be studied carefully. They are all models that are driven by engines. They add a 48V system to the engine, which is not a "traditional fuel car". This is a real monkey…

Everything must be prioritized. Should fuel vehicles be eliminated? Should! Should fuel vehicles be eliminated now?

　　CCTV News:The catering processing plant is next to the waste pile, without any legal procedures, nor any anti-rodent, fly, or dust facilities… The delicious food you order through the online platform may come from here, do you still dare to eat it?

　　Public complaints: Online ordering causes diarrhea

　　Recently, Ms. Wang, who lives near the Supo overpass in Chengdu, told reporters that she ordered food for her three children through the Internet. Although it tasted good, she ate a small wire in the dish at that time. She guessed that the wire ball used for washing dishes fell off, so she didn’t care. But about two hours after the meal, the eldest and third children who ate a lot developed stomach discomfort and diarrhea, and were immediately sent to a nearby clinic. The doctor said that it may be caused by eating food with excessive bacteria.

The refrigerators in unlicensed restaurants were seized.

　　Unannounced visit: Unlicensed restaurants are hidden next to a waste dump

　　How is the sanitary condition of the source restaurant of online ordering in Chengdu? The reporter decided to conduct an undercover investigation into this.

　　The reporter found the "target" next to the waste pile in the innermost part of the Xianglong Farmers Market. The restaurant is very simple, and it uses a scrap auto repair shop to do catering business. There are no relevant "three defenses" facilities at all. According to regulations, it is not allowed to engage in catering processing.

The delivery battery car is waiting to be loaded.

　　According to the guidance of the insider, the reporter went to another Fengge barbecue restaurant at No. 32 Yinghe Street, Jinniu District. Nearby residents told reporters that the takeaway business is very hot. The reporter found that the store was still burning honeycomb coal, the store was messy, and the floor was dirty.

　　Law enforcement strikes: restaurants are unlicensed, vegetables have turned yellow and deteriorated

　　On the 16th, law enforcement officers of the Chengdu Qingyang District Market and Quality Supervision Administration Bureau, together with local public security and urban management, came to the no-door brand restaurant next to the waste pile for law enforcement inspection. There are many boxes of finished products waiting to be delivered in the store, and some of the piled vegetables have turned yellow and begun to deteriorate.

Chefs in unlicensed restaurants without health licenses are investigated by law enforcement

　　After investigation, the store did not provide health permits and health certificates and other procedures. It did not have rodent-proof, fly-proof, dust-proof, and facilities at all. It should not be next to the waste pile and should be kept away from pollution sources. Then law enforcement officers sealed up the restaurant according to law.

　　Subsequently, the law enforcement officers came to Feng Ge’s barbecue restaurant. The legal person of the store confessed to the law enforcement officers that it mainly carried out takeout through an online platform. Only two of the staff in the store provided health certificates, and the ground hygiene in the store did not meet the requirements. The law enforcement officers immediately ordered the store to close for rectification, and the acceptance pending was qualified before it could open for business.

　　How can takeout eat with peace of mind?

　　When ordering takeaway, first of all to see if the takeaway business license is complete, brick and mortar store where the specific, it is best to choose the brick and mortar store we have been to choose the network order, when choosing to buy, too far away stores try not to choose, try to shorten the delivery time, avoid the possibility of food deterioration, and if you encounter food safety problems, the first time to contact the takeaway network platform, and you can complain to the local food supervision bureau.

　　In addition, the regulatory authorities to grasp the entity, no matter how the network shouts, the final landing of the black heart shop or entity. On the one hand, the regulatory authorities should improve supervision means to fill the regulatory blind spot, improve penalties, establish and improve the credit system, blacklist, increase the cost of illegal operations.

　　On the other hand, as an online platform related to food safety, it should undertake the functions of review and supervision for restaurant qualifications and environment. Market supervision departments should strengthen the supervision of these platforms and issue guidance on operability. (Source of this article: China News Service, CCTV News)

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."

　　Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."

　　"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.

　　Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.

　　Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "

　　Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."

　　According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.

　　As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "

　　In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.

　　"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.

　　Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.

　　As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.

　　Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."

　　Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.

　　Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."

　　Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.

　　In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)

　　[Aika Auto 2021 Shanghai Auto Show Original]

　　At the Shanghai Auto Show, Zhiji Auto brought its heavyweight product (|). Tamia Liu, co-CEO of Zhiji Auto, Jiao Qiao, the owner of Zhiji Auto, and Tuoyue, the senior director of Zhiji Auto Intelligent Driving Project, had a dialogue with the media, which answered some questions that netizens were concerned about Zhiji L7 in detail. The following is a record of the dialogue.

　　Media: The pre-sale price of L7 is announced, saying that Zhizhi has established itself as a high-end electric vehicle brand. What is the basis for supporting Zhiji’s high-end development? How does Zhiji obtain and solve user needs? What role did Ali play in Zhiji automobile system?

　　Zhiji Automobile: As the seventh largest OEM in the world, SAIC is undoubtedly the first in China. SAIC did not face any financial pressure when it was doing the Zhiji project. Therefore, we are not looking for the cooperation between Zhangjiang Hi-Tech and Alibaba because of the demand for funds, but mainly to integrate the corresponding resources.

　　Alibaba has accumulated a lot in e-commerce and cloud computing, and Ali Dharma Institute has many forward-looking technologies, such as very advanced Alibaba Cloud technology, cloud computing technology, large-scale parallel data security technology, and related technologies such as customer operation in new retail. This is the core reason for Zhiji Automobile to seek Ali investment.

　　Zhangjiang Hi-Tech, known as China Silicon Valley, has talent advantages in chips, software, data, intelligence and many fields related to new energy. SAIC and Pudong have many years of in-depth cooperation, and Zhangjiang Hi-Tech can also provide chip, software and data support for Zhiji Automobile.

　　Based on the above reasons, we introduced Zhangjiang Hi-Tech and Alibaba as the two major shareholders of Zhiji Automobile.　

CEO-CEO of Zhiji Automobile-Tamia Liu

　　SAIC, as a high-end brand of Zhiji Automobile, is confident in — —

　　First, SAIC is already an established manufacturer in the manufacturing field, and its manufacturing supply chain capability is one of the strongest in the world. SAIC has an annual production and sales capacity of 7 million vehicles, while the China market only produces and sells about 24 million automobile products every year. The paint line, stamping line and final assembly line of SAIC are the strongest in China, and our car will be produced in Shanghai Lingang Global Lighthouse Factory. The technological level of this lighthouse factory, the level of robots and the precision of technological equipment are the strongest in the world. In addition, SAIC has a supply chain master like Huayu Automobile.

　　To give two examples, Yanfeng, a subsidiary of Huayu Automobile, is the largest and most technologically advanced interior integration solution provider in the world. Huayu Vision has also surpassed the global level in high-end headlights. Therefore, in terms of parts and components, the ability to support Zhiji automobile is very strong.

　　Second, from the technology itself, both hardware and software can fully support a luxury brand.

　　SAIC has invested heavily in hardware, software and platform. For example, the chassis platform used by Zhiji L7 came from 2016, when SAIC established a secret internal project team — — Project X is the predecessor of this car platform. It adapts to the future pure electricity exclusive architecture and the future SOA software architecture. Research and development work from 2016 to 2020, we have done a lot of accumulation in the early stage of this platform.

　　The car based on this platform can cover a wheelbase of 2800 ~ 3200mm, with a very large span. It can be compatible with battery packs ranging from 600 km to 1000 km, and can also be compatible with fast-changing and slow-changing battery technologies. At the same time, using all-aluminum chassis structure, all-aluminum material has two benefits for electric vehicles. The first is lightweight. At present, electric vehicles have two electric shafts and four-wheel drive, which are relatively heavy, so they must be lightweight. Secondly, the all-aluminum chassis, for electric advanced cars, is easier to guarantee handling and power.

　　At the same time, the rear wheel is equipped with the rear wheel steering function only available in millions of luxury cars, reaching plus or minus 12 degrees. The wheelbase of Zhiji L7 is 3100mm, which is the standard wheelbase of a complete C-class car. However, its steering radius is large, which makes it a little difficult to park in the city. The active steering of the rear wheel is to solve this problem, so that the steering radius is smaller and the frame control is more dexterous. At high speed, it can also rotate in the same direction, so that the yaw rate can be reduced by about 35% like driving a yacht, so that the vibration of the car is minimal when you change lanes. The rear wheel steering of many luxury cars is optional, but it is standard on Zhiji L7 car. There are many bright spots like this, so it can fully support the performance of the chassis of an advanced luxury brand from the hardware.

　　From the software point of view, SAIC has just released its SOA strategy not long ago. Zhiji Automobile is the application of SAIC SOA and the core user of SAIC Software Center Zero Beam. SOA platform has a very subversive value for consumers, which will help Zhiji brand to build what smart auto time should look like.

　　There are three kinds of target groups, namely, technology enthusiasts, egoists and fashion followers. These consumer groups are relatively young Kochi consumers with strong purchasing power and high knowledge level in the market. They have a common feature, that is, our brand slogan "I am self-reliant", because young consumers are very confident in their judgment of self-values and knowledge. Based on this judgment, the flexible software and hardware integration of SOA can be customized, which can bring me freedom and personal value to consumers.

　　Originally, air conditioners, seats, doors, skylights, intelligent driving, etc. on the car body were all mastered by core suppliers, and different suppliers were "islands of information". Today, with the SOA platform, we have the ability to encapsulate the underlying architecture of software atomically, and users can combine it at will. There are thousands of SOA capabilities that can be developed by 90 controllers. In theory, we can create unlimited combinations and customize the required functions according to the needs, instead of being limited by the so-called OEM. This is our interpretation of customers, which is also the point that our SOA can really empower.

　　Therefore, no matter in terms of soft or hard capabilities, or in terms of SAIC’s manufacturing capabilities, support capabilities, supply chain capabilities and quality control capabilities, it can fully support Zhiji, a luxury brand of China.

　　The automobile entered China in the 19th century, and it has been an imported western brand for so many years. But now the industry is rapidly upgrading to electric intelligence, especially intelligence. I think with China people’s deep understanding of intelligence and investment in Internet facilities, the smart electric vehicles in China will change the world in the future.

　　Media: What should be the structure of car companies in user-oriented enterprises? What are the uniqueness compared with these enterprises?

　　Zhiji Auto: We refuse to be a copycat of user data.

　　User data is very important, which will drive enterprises to move forward slowly and become the core driving force of iterative service experience. Therefore, we are the first to launch the CSOP user data rights plan, which has certain revolutionary changes in the company’s initial genes, which is not the same as other enterprises.

　　We set aside 4.9% of the equity income, and through 300 million "original stones", we gave back to our users for their data contribution. Take intelligent driving as an example, intelligent driving needs to be iteratively upgraded, and this requires continuous accumulation of user data to solve 10% of the long tail problem. Users can obtain the original stone through "in-program mining" or "cultivation mining", and the original stone can contribute to his data. In this way, users will become our co-creation partners in the era of smart cars, and they will have a deeper sense of participation. We will also give some feedback to users, make corresponding changes and changes to some suggestions and problems, and give them good products and corresponding rights and interests.

　　The company "Zhiji and I" is the operator of the 4.9% share income. This company is currently in charge of Jiao Qiao, truly standing on the front line and standing with customers. At the same time, he is also responsible for the communication between the user manager and the user in Zhiji Automobile, including the online community operated by our future users, including content production and so on.

　　From the organizational structure, it is completely different from the original automobile company. Our marketing will not have ATL and BTL. The original air launch, the middle fault, the 4S shop can’t meet, the operation is facing difficulties, and the marketing value will be greatly reduced. Now the real right to speak is in KOC and KOL, and most of our energy is in data-driven content sharing. The whole organizational structure is based on private domain operation and super user operation. We will break the original rules and re-establish brand-new channels.

　　Cars are high-value and low-frequency, while the Internet is low-value and high-frequency, which determines that it is difficult for automobile enterprises to operate customers, and our CSOP has completely solved this problem, which makes the viscosity between enterprises and customers very high, even higher than that of being hungry. The opportunity and frequency of customer operation will be completely different from the original, which gives us the opportunity to do real in-depth operation, which is a cornerstone for our marketing to be transformed into data-driven operation.

　　Media: Has Zhiji given any consideration to the plan of financing and listing?

　　Zhiji Automobile: We have a very complete plan for financing and listing, and there will be A, B and C financing plans and a very clear listing plan.

Person in charge of Zhiji automobile users-Jiao Qiao

　　Media: Where will the focus of Zhiji’s future investment be?

　　Zhiji Automobile: First of all, SAIC invested in Momenta for Zhiji Project. Momenta is one of the leading companies in autonomous driving software and algorithms, and is rated as one of the top 50 innovative enterprises in Silicon Valley. It is a very senior science and technology company in the field of autonomous driving. SAIC is Momenta’s golden customer, and has a very deep cooperation with them, so Zhiji Automobile can provide you with IMAD’s extraordinary customer experience today.

　　In the past few years, SAIC has increased its investment in software, such as companies in algorithms, software and data factories like Momenta; At the same time, we will also invest in key hardware areas, such as Horizon.

　　In addition, SAIC has invested in some soft and hard companies, which will become the origin of our empowerment, such as a company in Austria, Europe — — TTTech, the head enterprise of aircraft flight control RTOS. In the aspect of automatic driving control, real-time operating system is an unavoidable technical barrier. SAIC has established a joint venture with TTTech for a long time, and Zhiji Automobile will also use TTTech’s most advanced RTOS technology.

　　Besides, in terms of batteries, SAIC is not only a business partner of Contemporary Amperex Technology Co., Limited, but also an investor of early CATL. Zhiji automobile can be applied to the top technology of CATL.

　　Media: Door to Door Pilot intelligent driving system, what is the current situation? There will be a lot of rising hardware costs in intelligent driving. How can Zhiji balance the rising hardware costs and pass them on to users, or how can users use this data to feed back their own hardware costs?

　　Zhiji Automobile: We have started a lot of intelligent driving test. The so-called Door to Door Pilot intelligent driving experience is to complete the whole intelligent assisted driving experience of automatic parking in the parking lot according to the preset navigation plan, through city navigation and high-speed navigation until the user leaves the car at the drop-off point and the vehicle automatically parks in the parking space.

　　Now everyone is targeting at structured roads, urban expressways or expressways, such as NGP or NOA, to realize the ability of multi-scene connection. Intelligent driving function is the next track, or a new arms race. For this piece, we have been conducting road tests since the end of last year, including the most challenging urban scene.

　　In terms of cost, let me give you an example. Originally, there were two things in the automobile industry, one called ESP and the other called ABS. At first, ESP was the exclusive configuration of high-end cars and high-end brands, and the hardware cost of the system was several thousand dollars. Later, it was proved that it could reduce the death rate of serious traffic accidents. After various countries made it standard, the cost decreased by more than 90%. The meaning of this example is that, first of all, intelligent driving should not be a tool for any business to make profits. I believe that intelligent driving will definitely become a standard in time, because it can really reduce the death rate of traffic accidents and is a social welfare, just like ESP in that year.

　　If it becomes standard, the cost will definitely be reduced. At present, the main challenge of intelligent driving perception system and chip system is to reach the vehicle regulation level, for example, the camera of vehicle regulation, whose requirements are mainly the process safety requirements of vehicle regulation and the requirements of high temperature, high humidity and high precision of vehicle regulation, which itself does not necessarily increase the material cost. The key is your understanding of the vehicle condition. When this industry awareness system becomes more and more standard, that is, when the assembly volume is increasing, its level will be significantly improved and the price will drop significantly, which has been confirmed many times in the automobile industry. As long as you have enough quantity and demand, the price is definitely not a problem.

　　In addition, the core now is IDP, which is the arithmetic control unit of intelligent driving. At present, this piece has two constraints, and the price of the chip is difficult to negotiate. Moreover, the universal chip based on vision is not really designed specifically for automatic driving perception. Its computing power of 30 tops may be 40% to 50% for real perception. In the future, the chip that is really used for autonomous driving perception may be customized.

　　The IPD chip is put on the car after being made into a control calculation unit, which requires a balance between production capacity, output and technical requirements. At present, only high-end cars are equipped with IPD chips. In the future, there will be a lot of room for decline in both perception and planning unit itself, so that it is possible to bring intelligent driving experience to all consumers.

　　Moreover, intelligent driving is an investment-intensive period in recent years, and the cost is very high. With the maturity of technology in the future, its efficiency will be greatly reduced, and consumers in the future can experience intelligent driving ability with more frequencies and lower thresholds.

　　Media: At present, in the field of autonomous driving perception, various enterprises have different technical paths. Excuse me, in the future, will Zhiji’s auto-driving system choose lidar as the technical development direction?

　　Zhiji Automobile: Zhiji L7 chose the vision-based automatic driving perception solution; The whole vehicle is equipped with 12 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, military-grade ultra-high precision inertial navigation, high-precision maps and V2X terminal technology.

　　Based on the advanced visual perception system, Zhiji L7 is also compatible with the redundancy scheme of lidar software and hardware architecture, and supports the upgrade capability of NVIDIA Orin X(500~1000+TOPS) and two lidar systems. Later, when the lidar enters the mature stage of commercial mass production, Zhiji L7 can quickly and conveniently upgrade the lidar system capability. Our second car, the LS7, will also be equipped with advanced laser radar software and hardware system after mass production.

　　Media: When is Zhiji Automobile expected to realize L4-class autonomous driving of a single route? When can I experience the Door to Door Pilot autopilot of Zhiji automobile?

　　Zhiji Automobile: In fact, the Zhiji L7, which started the pre-sale today, has the self-driving ability of Door to Door Pilot in some cities when it is delivered. Starting from June this year, we will gradually open test drive opportunities to media friends, hoping to bring you an experience worth looking forward to.

　　Media: The pre-sale price of Zhiji L7 is 408,800 yuan. What kind of consideration is the price based on? Think of it as a flagship car, and then push a variety of lower-level models, or do you have other considerations? In the era of intelligent electric vehicles, intelligent driving may become the standard of vehicles. In this case, what do you think luxury electric vehicles should look like in the future? What does it support its high price?

　　Zhiji Automobile: Frankly speaking, we only introduced the price of the Angel Edition after careful consideration.

　　Zhiji L7 is positioned as a luxury pure electric smart car. In terms of size, the wheelbase of Zhiji L7 is 3100mm, which is basically the size of C class and (|), but the size can’t explain everything, because the wheelbase of electric car is different from that of gasoline car.

　　In terms of configuration, Zhiji L7 is equipped with CDC electronically controlled suspension and rear wheel steering, which are only available in 800,000 or even millions of traditional cars, as well as our all-aluminum chassis and front double wishbone/rear multi-link suspension system, which are also available in hundreds of thousands of gasoline cars, so from the physical hardware itself, we adopt leapfrog configuration.

　　In addition, we have to look at what luxury quality is from another angle. There are two aspects that I particularly want to talk about. The first is design. We didn’t do a design analysis meeting like a fuel car, because the skill of high-end brand design itself is not based on words, but on your feelings. We invited the top designers in the world to design Zhiji L7 to ensure the proportion and streamline of the car body, and we have an overall grasp. If you look at it from 45 degrees behind Zhiji L7, this car brings you a very luxurious atmosphere.

　　On the other hand, it is the manufacturing process. For example, Zhiji L7 will be produced in Lingang Lighthouse Factory of SAIC. We have invested more than 100 million yuan to improve the stamping manufacturing capacity of Lingang factory from 300 to 400, so that the quality standard can be improved by leaps and bounds.

　　In addition, in terms of VOC control of vehicle interior, our quality and materials are absolutely outstanding, and the total VOC emission inside the vehicle is only one tenth of the national standard, which is definitely the standard of European home improvement industry. From this aspect, I think it is a new way and dimension to express luxury.

　　Media: rough stones and crystals are very interesting, but I feel that the gameplay is very complicated. Where are the core interests of users? Recently, data security has attracted great attention. How can we ensure the security of this data and the privacy of users?

　　Zhiji Automobile: Actually, the gameplay is very simple. We have two ways to get the original stone. The first type is "nurturing mining". Users only need to download our official APP, participate in brand co-creation activities or interactions, such as limited special exhibitions of art, and discuss how digital art can be combined with smart cockpits, such as publishing suggestions on Zhiji cars on the APP. You can get crystals in activities like this. Then the original stone is extracted in the form of a blind box, and when it is really delivered, the original stone will be activated and grow together with the value of our company.

　　The second type is "in-program mining", which aims at the real Zhiji car owners in the future. After owning Zhiji car, they will run a certain mileage every year. When driving Zhiji car, the original stone will fall according to a certain probability, and the more they drive, the greater the probability of getting the original stone.

　　We will also regularly publish tasks in the community. For example, when studying intelligent driving, we need some data in specific areas, and car owners can drive to punch in on weekends. Accumulate a certain amount of data, through data backflow, simulation and algorithm, and then we will iterate our intelligent driving technology to give users better products, and at the same time we will give users more feedback. Therefore, it is very simple to play. Both ways, whether you buy a car or not, can participate in our CSOP gameplay.

　　When did you choose to do the CSOP user data rights plan? We know very clearly that data is two-sided.

　　First of all, starting from the strategy, we have two cameras, a DMS and a CMS in the car, but in order to protect consumers’ privacy, we promise never to adopt the technology of Face ID, and we can completely solve this problem technically. For example, if you are sleepy and your eyelids are fighting, we only need to extract the core information of your face, such as eyebrows and eyelids. In the system, even if hackers come to attack in reverse, they will never find a complete face.

　　Secondly, we have established the IDPP Data Privacy Protection Committee, which is set up by experts in customer privacy, and is independent. In the process of developing many new functions, some functions that may violate consumers’ privacy will be decided and evaluated by them.

　　Thirdly, we use some advanced technologies, such as zero-knowledge proof, differential privacy, database firewall, etc. to protect data security.

　　Based on the above three aspects, users can rest assured that we can use data to create an experience for users without infringing on users’ privacy.

　　Media: (|) The concept of 4.9% equity co-creation was also put forward at the press conference; In this regard, what does Zhiji Automobile think?

　　Zhiji Automobile: Frankly speaking, our mood is very complicated. A few days ago, I wrote a paragraph on WeChat, saying that CSOP is only the inevitable logic that Zhiji Automobile has led the times, and it will definitely be recognized and follow by more and more people. But I didn’t expect that just a few days later, I would be followed by such a simple and rude follow.

　　The reason why it is said that the mood is complicated is because it is difficult for people to imitate CSOP easily. Behind this innovation, we need to invest huge resources and do our homework.

　　The first is the compliance barrier, and its operating rules must comply with laws and regulations. The core of this plan is to give back the income corresponding to 4.9% equity to users. To this end, in the past year, we invited more than a dozen law firms to repeatedly scrutinize and study one by one, in order to not only give back the rights and interests for the contribution of user data, but also comply with the supervision of laws and regulations in a seamless way to ensure the smooth operation of CSOP after its launch. Any follower who wants to do this must also do his homework; It is irresponsible to users to imitate and act rashly.

　　The second is technical barriers. If we want to give back to users’ rights and interests fairly, justly and openly, we must have strong and advanced technology to support it. There are smart contract technologies, users’ data security and users’ privacy security, which are very complicated and necessary.

　　We say that in the intelligent era, the data provided by users is the core driving force for the growth of enterprises; Therefore, all enterprises want to be user-oriented enterprises. According to the logic of this era, the CSOP of Zhiji Automobile is the terminator of white user data. We should also say: following the logic of the intelligent age, if you continue to be vain, you are choosing to be the enemy of the times.

　　I believe that there will be more and more followers of Zhizhi in the future.

Senior director of Zhiji automobile intelligent driving project-Tuoyue

　　Media: What kind of differentiated label does Zhiji Automobile want to put on itself in the track of the intelligent age?

　　Zhiji automobile: in the intelligent age, data determines experience and software defines automobile. Every　 mile　 counts，Every　 byte　 builds！ It is the label of Zhiji automobile. We make every kilometer of users’ travel generate value, so that every data provided by users can become the fuel to promote brand progress and product evolution. In the symbiosis and co-creation with users, the user experience is constantly improved, and the user travel experience is getting better and better.

　　Media: The first batch of consumers in the pure electric vehicle consumer market have already generated replacement demand. Excuse me, has Zhiji Automobile launched a targeted replacement plan for these "old owners" of pure electric vehicles?

　　Zhiji Automobile: I feel that this is a question of exploring the target market. First of all, Zhiji Automobile values the rapidly growing high-end pure electric smart car market segment. In March this year, the sales volume of new energy vehicles in China was 189,000, with a year-on-year growth rate of 300%+, and it is still growing rapidly; Among them, 85% are pure electric vehicles, and the market share of pure electric vehicles with a price of more than 250,000 yuan has increased from 4% to 35%, an increase of nearly 9 times, which clearly shows that the consumption trend of new energy market is tilting towards high-end and high endurance; The goal of Zhiji Automobile is to get our due share from this incremental market first.

　　But this is not the whole story. The more important goal of Zhiji Automobile is to occupy a place in the luxury car market. After 28 years of continuous growth, the passenger car market in China began to grow negatively in 2018; On the other hand, from 2018 to 2020, luxury car brands represented by BBA maintained a positive growth rate of double digits in the China market, with an annual sales volume of about 3.5 million vehicles. Therefore, Zhiji Automobile should not only focus on the new energy vehicle market with a monthly sales volume of 189,000 vehicles, but also focus on the luxury car market with an annual sales volume of about 3.5 million vehicles and is making great strides; And the latter is more important. Because in the luxury car market, the proportion of post-85 s and post-90 s is rapidly increasing, and they are the "golden users" of Zhiji Automobile.

　　Young users in China have the following characteristics: First, they don’t think BBA is a myth. Users who are a little older have a traditional path of car selection and upgrading in traditional values, for example, upgrading to Mercedes-Benz after getting started and having a small career, and upgrading to &hellip if they have the ability again; … BBA is the representative of a luxury car brand in this path. However, this upgrade route is being gradually broken by young people in China. He doesn’t think BBA is the only landmark in the upgrade route.

　　Secondly, young people in China are really "little pink" at heart, and have stronger values and self-confidence. They have a very strong judgment on their own knowledge and values. This view has been repeatedly confirmed in industries such as FMCG and clothing, and it will certainly happen in the automobile industry. Therefore, a truly powerful new species of smart electric vehicles, born in China, must have a strong appeal to young people in China.

　　In a word, the core market of Zhiji Automobile is 85% of the new energy vehicle market (pure electric vehicle market segment), and with the young Kochi users in the 3.5 million luxury car market, this market is at least 2 million in annual sales.

　　Therefore, the imagination of the growth of Zhiji Automobile is very large.

Main parameter 1.5T DCT flagship model 2014 1.5T DCT exclusive model 2014 Manufacturer’s guide price: 209,800 189,800 Dealer quotation: Brand: BYD BYD Level: Compact car Compact car Length/width/height (mm): 4740/1770/1480 4740/1770/1480 Wheelbase (mm): 2670 2670 Track (front) (mm): 1525 1525 Track (rear) (mm): 1520 1520 Luggage compartment volume (liter) 300 300 Tank volume (liter): 50 50 Displacement (ml): ▲ ▲ Number of cylinders: four four Transmission form: powershift powershift Gear number six six Front brake: Ventilated disc Ventilated disc 100km acceleration time (s): 5.9 5.9 Vehicle kerb mass (kg): 1720 1720 View detailed parameter configuration of BYD Qin > >

China Economic Weekly-Economic News On April 7, BYD announced that the Champion Edition of Qin PLUS EV 2023 was officially launched, with an official guide price of 129,800 ~ 176,800 yuan. As another sharp edge of the Qin family to subvert fuel, the new car was upgraded with five hard cores, in order to lead the pure electric A sedan to an advanced value.

BYD introduced that at the beginning of this year, the company launched the "King Bomb", and the Qin PLUS DM-i 2023 Champion Edition opened a new era of "the same price of oil and electricity" with an entry price of 99,800 yuan. The first month of listing got off to a good start, and the Qin family sold 30,540 cars. With the trend of "Qin" sweeping Liuhe, it topped the sales of all kinds of cars and became the champion of a new generation of family cars. In March, the Qin family sold 40,850 sets, reaching a new high.

The newly-launched Qin PLUS EV also has a brilliant historical record: since its listing, Qin PLUS EV has won the title of pure electric A sedan for many times and is deeply loved by young families.

According to BYD, Qin PLUS EV 2023 Champion Edition has launched six models, all of which have upgraded the core technology of E platform 3.0, and the starting price has reached 120,000, so that young friends who want to enter the new energy era in one step can more easily imagine pure electric life.

According to reports, in terms of technology upgrade, the new car upgraded the core technology of E platform 3.0, and the "gold content" of the model was greatly improved. Equipped with high-efficiency heat pump system with wide temperature range, the energy consumption of air conditioning is reduced by 40% under low temperature conditions, and the cruising range at low temperature is greatly improved; With the eight-in-one electric powertrain, the volume and weight of the system are reduced by 10%, and the comprehensive working condition efficiency is as high as 89%.

In terms of power enhancement, the maximum power of the vehicle motor is enhanced to 150kW, and the acceleration time of 0-50km/h is increased to 3.8 seconds; Equipped with industry-leading blade batteries, CLTC can last 610km under comprehensive working conditions, and its comprehensive energy consumption is as low as 12.5kWh/100km, so it eats less and runs faster.

In terms of face value rejuvenation, the appearance of ink jade blue and the interior of warm sun brown are added, so that the texture is in place in one step and the warmth goes with it.

In terms of comfort upgrade, the integrated sports luxury seat increases the punching process and the heat dissipation is greatly improved. It is more comfortable to drive with the cloud cushion with better wrapping.

In the advanced aspect of Zhilian, listening to the voice of the market, the 2023 Champion Edition is equipped with an 8.8-inch (0.2235 m) full LCD instrument, which is rich in content and clear in perception, fully meeting the needs of users; Equipped with DiLink 4.0 intelligent network system, massive applications, free to play.

BYD said that from "A sedan selling crown" to "all-category sedan selling crown", Qin PLUS has changed from a chaser to a leader in the car market, breaking the joint venture monopoly and reshaping the market structure on behalf of China brand. If the 99,800 Qin PLUS DM-i broke through the price moat of the joint venture fuel vehicle for the first time, it accelerated the subversion of the fuel vehicle by inserting the A sedan; Then, Qin PLUS EV 2023 Champion Edition will allow high-quality pure electric A sedan to enter the hinterland of fuel price, anchoring the new value of pure electric A sedan, which is expected to make China brand fully grasp the right to speak.

Editor: Sun Bing

First trial: Zheng Yangbo Second trial: Wang Xinjing Third trial: qi zhou

Since obtaining CMA (China Metrology Certification Supervision and Management Committee) qualification in 2022, the public testing service platform of National Intelligent Voice Innovation Center (hereinafter referred to as "the platform") has won the qualification certification of China National Accreditation Committee for Conformity Assessment (CNAS) again recently, which indicates that the technical strength and service level of the platform in the field of intelligent voice detection have the testing ability and technical level in line with international standards, and can provide more professional and efficient testing services for third parties.

The public testing service platform of the National Intelligent Voice Innovation Center is a comprehensive and professional public testing service platform built by the National Intelligent Voice Innovation Center. The platform focuses on acoustics and intelligent detection technology, and provides customers with one-stop intelligent detection industry solutions, including not limited to laboratory construction solutions, overall automated testing solutions, special testing of acoustic devices /AI algorithms/smart products, etc., to help customers reduce costs, improve quality and increase efficiency. Through close cooperation with well-known enterprises and research institutions at home and abroad, the platform has formed a set of perfect detection service system and detection technology innovation mechanism, which provides a strong guarantee for the healthy development of China’s intelligent voice industry.

Prior to this, the platform has obtained CMA qualification certification, which indicates that the platform has the third-party testing qualification. CNAS laboratory accreditation is an internationally recognized laboratory competence assessment with strict accreditation standards and procedures. The public testing service platform lasted for one year. After qualification review, document review and on-site expert review, all the review procedures were successfully completed and CNAS laboratory accreditation certificate was obtained. This means that the laboratory quality management system and testing technical ability of the platform meet the requirements of CNAS, and can issue testing reports to the outside world, and ensure the fairness, accuracy and scientificity of testing data. At the same time, the national accreditation system of conformity assessment in China has been integrated into the international accreditation and mutual recognition system, and it plays an important role in the international accreditation and mutual recognition system.

CNAS experts come to the center to review the site.

The acquisition of CNAS means that the platform has the detection ability and technical level in line with international standards, and can provide more professional and efficient detection services for third parties. The platform focuses on the fields of household appliances, automobiles, electronic appliances, and around acoustic devices, AI algorithms, and smart products, it conducts evaluation including but not limited to smart product voice wake-up, voice recognition, semantic understanding, voice synthesis, performance and efficiency.

CNAS and CMA qualification certificates

The CNAS certification of this platform has undoubtedly injected new vitality and motivation into the development of the center. The National Intelligent Voice Innovation Center will take this opportunity to continue to increase investment in technology research and development, innovation in detection technology and standards, improve the service level of the platform, and contribute more to the development of China’s intelligent voice industry.

[Extended reading]:

1. CMA (China Metrology Accreditation), only the third-party testing institutions that have obtained the certificate of metrological certification are allowed to use CMA seal on the inspection report. The inspection report stamped with CMA seal can be used for product quality evaluation, results and judicial appraisal, and has legal effect.

2. CNAS (China National Accreditation Service for Conformity Assessment) is a national accreditation institution approved and authorized by the National Certification and Accreditation Administration in accordance with the Regulations on Certification and Accreditation in People’s Republic of China (PRC), and is responsible for the accreditation of certification institutions, laboratories, inspection institutions and other related institutions.

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　　() The Record Form of Investor Relations Activities was released on June 26th. On June 26th, 2023, the company was investigated by an institution with the type of overseas institution. The main contents of investor relations activities are introduced:

　　Q: What are the highlights of Tengshi N7?

　　A: Tengshi N7, which is positioned as an "intelligent luxury hunting and running SUV", combines the forms of hunting car, coupe and SUV, and its appearance breaks the design boundary of traditional luxury SUV models. The interior cockpit inherits π-Motion’s aesthetic concept of endless exploration of potential energy, and creates a super-sensory interactive intelligent cockpit with five senses of space, perception, hearing, touch and smell, and potential energy extension. In terms of intelligence, N7 is the world’s first intelligent air body control system (standard version), and together with Tengshi Link super intelligent interactive cockpit and Tengshi Pilot advanced intelligent driving assistance system, it forms three intelligent technologies of Tengshi N7: intelligent chassis, intelligent cockpit and intelligent driving. With the help of BYD technology empowerment, Tengshi N7 adopts hard-core technologies such as newly upgraded E platform 3.0 and CTB technology to help create a new luxury of vehicle technology.

　　Q: What’s the progress of the company’s new models at sea?

　　A: On June 22nd, 2023, BYD joined hands with Australian local partner EV Direct to hold the launch conference of BYD DOLPHIN at Ocean World on the Gold Coast. The prices announced on the spot were 38,890 Australian dollars for the standard endurance version, 44,890 Australian dollars for the long endurance version, and 49,990 Australian dollars for the sports version (about 240,000 RMB). The listing of BYD DOLPHIN has brought more choices to the Australian market. This model will continue to enrich BYD’s product matrix and car scenes in Australia, inject a touch of bright color into Australia’s new energy green future, and help Australia achieve a new energy green future.

　　Q: What is the overseas sales situation of the company’s new energy passenger cars?

　　A: According to the data of AutoLife official website in Thailand, the number of BYD ATTO3 (Yuan PLUS) was 2,025 units in May, and it won the champion of pure electric vehicle sales in Thailand for the fifth consecutive month. From January to May, 2023, the total number of BYD ATTO3 was 9,310, accounting for 38.6% of the market, and it continued to lead the pure electric passenger car market in Thailand.

　　Q: Looking forward to the advantages and highlights of the brand’s easy Sifang technology platform?

　　A: In January 2023, the company officially released Easy Sifang Technology. Easy Sifang technology takes the independent drive of four motors as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, bringing consumers the ultimate safety, performance and experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

　　Q: Looking forward to the channel model and the expected listing time of U8?

　　A: Wangwang U8 Deluxe Edition is expected to be officially launched in August 2023, and it is expected to be delivered in September. Looking up to the brand will adopt self-operated sales channels, including self-built looking up to the central store and looking up to the exhibition hall. At present, the first batch of store building work has been started in 16 cities, and it is expected that the trial operation will begin in August, and more cities and store building progress will be announced one after another;

　　Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Mizuho Securities overseas establishment Qian Jin

　　Under the financial turmoil, will there be any changes in the way people celebrate the New Year?

　　In the past, what attracted our attention was the sky-high New Year’s Eve dinner and the luxury trip abroad … Today, we are more concerned about how to save money and how to save the New Year.

　　More and more "money-savers" are constantly emerging: joint manufacturing of New Year’s Eve, entertainment in the Spring Festival Evening of Shanzhai, exchange of new year’s goods, DIY gifts, marriage fight, group buying, couch surfing, book pressing, and online clothes scouring … Everyone has his own unique tricks and experiences. But the overall purpose is to save money.

　　Don’t think that saving money is boring. As long as you are creative, saving for the New Year can also bring you infinite joy-

　　one

　　New Year’s Eve: "United" Manufacturing

　　Zhang Tao decided to reunite with his neighbors at home in the Spring Festival of 2009, instead of eating in restaurants. This is how they lived in 2008. On New Year’s Eve, Zhang Tao and his parents took jiaozi to a neighbor’s house. Women from three families cook, wash and stir fry together, each family prepares four or five dishes, and then all of them sit around the table and watch the Spring Festival party while eating the New Year’s Eve dinner. Zhang Tao said that "joint" making New Year’s Eve dinner not only saves money, but also communicates feelings. Isn’t this much more meaningful than having a meal in a restaurant?

　　Comment: "A porridge and a meal is hard to come by; It is an inevitable choice to stimulate consumption and expand domestic demand, but it must be remembered that stimulating consumption does not mean giving up the virtue of thrift. Throughout the year, several families get together at home, cook a few side dishes, drink two glasses of wine, talk to each other about their work and life in the past year, and get rid of what they usually want to say without time. It’s really enjoyable! You can’t enjoy this feeling when you go to a restaurant. Several families get together, which is lively, friendly and economical. Why not?

　　2

　　New year’s goods exchange: in exchange for excitement

　　Years ago, Xiao Li was worried about a lot of oranges, cigarettes and shopping cards from friends, colleagues and relatives: several boxes of oranges will rot if you don’t finish eating them, cigarettes will mildew if you don’t smoke them, shopping cards in some shopping malls and supermarkets are limited in time, and some shopping malls are too far away from home … What should I do? If you leave those surplus gifts and shopping cards idle, it will be a waste of money. Can you exchange new year’s goods and gifts with others? Change something you want? At last, Xiao Li traded a box of oranges for a box of apples, another box of oranges for a box of milk, cigarettes for Dynasty dry red wine, and a shopping card for a purple sand tea set.

　　Comment: Why not try to "exchange" new year’s goods? In fact, exchange is everywhere. If we can open our minds and actively exchange with others, we will have many fresh feelings and exchange more wonderful things!

　　three

　　"spell marriage": very fashionable and economical

　　Both Mr. Liu and Mr. Zhang chose to sign the wedding in the Spring Festival, so they reached a "spelling marriage" agreement, and the wedding date was set on the same day and booked the same hotel. Next, they bought air conditioners, refrigerators, televisions and other household appliances together. Because they bought a lot, they confidently sought the lowest price from the manager. Later, they also made a five-day honeymoon trip to Guilin during the Spring Festival. The original price of a couple was 5,000 yuan/person. When two couples put together, they got a preferential price of 4,200 yuan/person, saving 800 yuan for each person. And diamond rings are also "spelled".

　　Comment: The quality of marriage is far more important than the quality of wedding. It is better to do what you can than to tighten your belt. It is really fashionable and economical to get married together and hold a wedding together to save flavor. Friends who are still considering whether to get married for the cost, what are you hesitating about? Why don’t you get on the happy express train of "spelling marriage"

　　four

　　Gift DIY: as it seems.

　　Speaking of Chinese New Year, what I have to mention is giving gifts. Sending parents, friends and superiors, people take great pains for this matter every year.

　　In major shopping malls and supermarkets, all kinds of gifts are placed in the most prominent position. Experts say that in fact, most gift boxes seem to be beautifully packaged, but in fact they are only superficial, and the things inside are flashy. At present, many supermarkets and shopping malls have counters dedicated to packaging. Customers can choose their own gifts, and then spend another 10 yuan to let the waiters in charge of packaging design and package them to show their personality. In addition, you can buy your own cartons and wrapping paper and pack them yourself. In addition to the gift itself, it also reflects a deep affection, and it is passed on to the recipient through personal packaging. Alcohol, health products, time-honored cakes, dry seafood, clothing, stationery, etc. can all do this.

　　Comment: Now all commodities are packaged. Can the Spring Festival gift be an exception? Although the Spring Festival, as a reunion complex, is getting more and more gift-oriented, some excessive "packaging" and "bundling" practices are not enough. I believe it will be more popular if you do DIY yourself and put more effort into "emotional packaging".

　　five

　　Spring Festival Gala: A "shanzhai" version

　　On the Hurun Rich List in 2008, Fan Jianchuan, the chairman of Jianchuan Industrial Group, who ranked 406th and gained great fame in the whole country because of the adoption of "Pig Strong", said that the company has thousands of employees, and since 2003, it has organized an internal party for one or two days every year. This year, affected by the financial turmoil, the company’s top management was all busy with business, so they had to cancel the gala.

　　On the contrary, in order to strengthen the cohesion of enterprises, some enterprises insist on holding parties this year, but they do not invite celebrities, but all departments write and perform themselves. In order to make everyone happy and cheer for everyone.

　　Comment: "shanzhai spirit" is an attitude. Although "shanzhai" is imitation, slowly, "shanzhai" products will also bear their own unique brand. "Shanzhai" is giving birth to an innovative culture. The "garage culture" of foreigners can give birth to a wave of industries, but why is it not possible for the "cottage culture"? Imagine living in a cottage, driving a cottage car, wearing a cottage watch, playing a cottage machine, making cottage tea and watching the cottage Spring Festival Evening. In short, "shanzhai" is synonymous with high cost performance, so why not?

　　six

　　Group buying: many hands make light work.

　　Buying new year’s goods by group is the most frugal and fashionable lifestyle at present. In some wholesale markets, many white-collar workers go together, and then buy decorations such as New Year pictures, calendars, lanterns, Spring Festival couplets and Chinese knots in bulk from merchants. There are also new year’s goods such as retail and seafood. For example, candy, single catty and bulk group purchase, the price of a large bag often differs by hundreds of yuan. In addition to centralized group buying, some people also contact manufacturers directly, which is cheaper.

　　Comments: In life, the shadow of "group buying" can be seen everywhere. The significance of this "group holding" life actually lies in making people know how to cherish and save, and also strengthening the cooperation and communication between people. It is a positive and reasonable life arrangement for pursuing greater happiness and a fashionable and healthy lifestyle. People who "fight" for life are not without money, but they have a deeper and healthier understanding of life.

　　seven

　　Spring Festival Travel: Being a "Sofa Guest"

　　In recent years, tourism, as a trendy lifestyle, has been more and more loved by people. However, financial constraints often make it difficult for the good wishes of the donkey friends to come true. "Sofabed", a new fashion travel mode that exchanges accommodation through the Internet, makes their dreams come true. Rich "donkey friends" can exchange their own houses and enjoy each other’s quality of life; Why can’t "donkey friends" who have no money act as "couch potatoes" and spend the night with each other to save travel expenses? Zhang Li of Beijing is a travel enthusiast, so he naturally doesn’t want to give up the great opportunity to go out during the Spring Festival. He met a Mr. Li who lives in Hainan on the Internet. Mr. Li’s family plans to travel to Beijing, while Zhang Li’s family plans to go to Hainan. So the two sides reached an agreement to exchange accommodation and enjoy the idle resources in each other’s home, which not only saved accommodation and meals, but also saved a lot of money, especially because they would not be trusted by tour guides to be the suckers of shopping.

　　Comment: The sofa of "Sofa Guest" makes the world very small. Although it sometimes provides only a sofa or a floor, it can connect strangers all over the world into a line. Such a trip is not only a cultural exchange, but also gives us a chance to rethink our life and life.

　　eight

　　"Book of pressing the age": Farewell to "money worship"

　　Many parents also think that giving "lucky money" to relatives, friends and children is very cliche, and it is easy for children to breed "money worship". Mr. Zhang said: How can you find friends with empty hands during the New Year? Needless to say, relatives are friends for many years. In the past, every New Year, the first thing to do was to visit relatives to send and receive lucky money. The usual practice is this: after the New Year’s Day, all families begin to take their children to visit relatives and friends, so you give my children lucky money and I will give your children lucky money. Generally, we have to settle accounts. How much should each of his children give? My family has only one child … Are you tired? It was originally an opportunity to communicate feelings, which made everyone start to calculate. So he decided not to send "lucky money" this year, but to give some useful books to relatives, friends and children.

　　Comment: Giving children lucky money has become an indispensable part of Chinese New Year. Children have become "rich" overnight, ranging from thousands of lucky money to hundreds or dozens of yuan. With money in hand, children are generous, and it is easy to develop the bad habit of spending money indiscriminately. Parents and friends might as well ask their relatives and friends to replace the lucky money with "spiritual" products and give the children a "spiritual gift" to celebrate the New Year’s Eve. "How Steel was Tempered", "Red Rock" and "One Hundred Thousand Why" are all good books to celebrate the New Year’s Eve!

　　nine

　　Online "Amoy" Clothes: New Frugalism

　　"Neo-frugalism" doesn’t mean scrimping and saving because of the reduction of money in your pocket, but enjoying life rationally and pragmatically. "I still want to buy new clothes for my family this year, but I don’t want to buy those famous brands that cost thousands of dollars. I’m going to go online to find some affordable and beautiful clothes." Xiao Jing, who has been shopping online for more than three years, said that her new clothes for the New Year have been done online. She bought a new 2008 ELAND coat online, which cost less than 1200 yuan, while in some shopping malls in the city, this coat cost more than 2000 yuan.

　　Comment: Advocating "new frugality" does not mean lowering the quality of life. In the current "extraordinary period", "expanding domestic demand to stimulate consumption" and "thrift" are not a pair of contradictions. While expanding domestic demand to stimulate consumption, everyone advocates "new frugalism", which inherits the traditional virtue of thrift. Whether you have money or not, you have to have a good year. Diligence and thrift are the traditional virtues of the Chinese nation, and we can’t lose them at any time, especially during the Chinese New Year holidays. As long as we work together in Qi Xin, we will be able to survive this economic "cold current". (Ma Jing Jing)

Editor: Yan Bin

Topic: 2008 US Presidential Election

　　Beijing, Jan. 28 (Xinhua)-The results of the South Carolina primary election in the US presidential election have had an effect on the polls of candidates from both parties. Arizona Senator John McCain, who was originally only slightly ahead, soared in the polls after winning the South Carolina primary on the 19th, and now leads other Republican candidates by two figures. After New York Senator Hillary Clinton lost the election in South Carolina on the 26th, the national polls dropped immediately.

　　According to the "Central News Agency" report, the latest Gallup national poll released on the 27th shows that McCain is far ahead of other Republican candidates with 31% support. Before the South Carolina primary, McCain was only six percentage points ahead of the second-place huckabee by 26%.

　　The current support of other candidates in the Republican camp is that former Massachusetts Governor Romney is 21%; Former Arkansas Governor huckabee 18%; Former new york Mayor Giuliani 12%.

　　In the Democratic camp, before the South Carolina primary, Hillary Clinton was ahead of the second-place Obama by 32% with 47% support. On the 27th, Hillary’s support dropped to 45%, while Obama continued to maintain 32%. Former North Carolina Senator Edwards ranked third with 13%, two percentage points higher than before the South Carolina primary.

Editor: Zhao Deli