Recently, Netcom obtained the official picture of Tiggo 8 PRO Kunpeng e+ from Chery Automobile. From the official picture, we can see that the appearance and interior design of the vehicle are basically the same as the ordinary version, which is very atmospheric and beautiful, and there is no obvious difference on the whole. Earlier, it was reported that the new car will be listed in May.

　　The front of the new car still uses a large-size air intake grille. The design is consistent with that of the gasoline version, which looks very fashionable. The internal matrix structure also adds a sense of exquisiteness to the appearance of the vehicle. In addition, the headlights of the new car are connected with the front grille, which not only enhances the visual width of the front face, but also brings a strong sense of integrity.

　　A large number of curved surfaces are used on the side of the vehicle, and a wide-body design is formed at the front and rear, which makes the body look very burly and powerful, and the profile of the side is also relatively robust, giving people an atmospheric feeling.

　　In terms of the tail, the shape of the tail is full of layers, and the popular through taillight shape is adopted, which enhances the visual width of the tail and is expected to have a good visual effect after lighting. Below, we can see that the vehicle uses the exhaust gas from both sides, and the sports atmosphere has become more intense. We can also see the four-wheel drive logo at the rear of the vehicle, which proves that the vehicle has a four-wheel drive version.

　　Inside the car, the new car adopts a minimalist and atmospheric design concept. The design of the dual screen is particularly eye-catching, with a size of 24.6 inches. It is also equipped with a W-HUD head-up display function, which can display speed, driving assistance, navigation information, telephone information and other contents. The most important thing is that this configuration is more conducive to safe driving. In terms of entertainment configuration, the Tiggo 8 PRO Kunpeng e+ is equipped with SONY’s 10-speaker surround sound, which can make the interior of the vehicle look more luxurious.

　　In terms of power, the Tiggo 8 PRO Kunpeng e+ is equipped with Kunpeng DHT hybrid power and has "3 engines, 3 gears, 9 models and 11 speeds". At the same time, with the "Cherya AWD" Chery full-scene intelligent four-wheel drive system jointly built by Chery and ZF, the vehicle can have six full-scene road conditions including economy, ordinary, sports, camping, skiing and off-road.

　　(Photo/Text Netcom Gao Yue)

When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.

　　() The Record Form of Investor Relations Activities was released on June 26th. On June 26th, 2023, the company was investigated by an institution with the type of overseas institution. The main contents of investor relations activities are introduced:

　　Q: What are the highlights of Tengshi N7?

　　A: Tengshi N7, which is positioned as an "intelligent luxury hunting and running SUV", combines the forms of hunting car, coupe and SUV, and its appearance breaks the design boundary of traditional luxury SUV models. The interior cockpit inherits π-Motion’s aesthetic concept of endless exploration of potential energy, and creates a super-sensory interactive intelligent cockpit with five senses of space, perception, hearing, touch and smell, and potential energy extension. In terms of intelligence, N7 is the world’s first intelligent air body control system (standard version), and together with Tengshi Link super intelligent interactive cockpit and Tengshi Pilot advanced intelligent driving assistance system, it forms three intelligent technologies of Tengshi N7: intelligent chassis, intelligent cockpit and intelligent driving. With the help of BYD technology empowerment, Tengshi N7 adopts hard-core technologies such as newly upgraded E platform 3.0 and CTB technology to help create a new luxury of vehicle technology.

　　Q: What’s the progress of the company’s new models at sea?

　　A: On June 22nd, 2023, BYD joined hands with Australian local partner EV Direct to hold the launch conference of BYD DOLPHIN at Ocean World on the Gold Coast. The prices announced on the spot were 38,890 Australian dollars for the standard endurance version, 44,890 Australian dollars for the long endurance version, and 49,990 Australian dollars for the sports version (about 240,000 RMB). The listing of BYD DOLPHIN has brought more choices to the Australian market. This model will continue to enrich BYD’s product matrix and car scenes in Australia, inject a touch of bright color into Australia’s new energy green future, and help Australia achieve a new energy green future.

　　Q: What is the overseas sales situation of the company’s new energy passenger cars?

　　A: According to the data of AutoLife official website in Thailand, the number of BYD ATTO3 (Yuan PLUS) was 2,025 units in May, and it won the champion of pure electric vehicle sales in Thailand for the fifth consecutive month. From January to May, 2023, the total number of BYD ATTO3 was 9,310, accounting for 38.6% of the market, and it continued to lead the pure electric passenger car market in Thailand.

　　Q: Looking forward to the advantages and highlights of the brand’s easy Sifang technology platform?

　　A: In January 2023, the company officially released Easy Sifang Technology. Easy Sifang technology takes the independent drive of four motors as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, bringing consumers the ultimate safety, performance and experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

　　Q: Looking forward to the channel model and the expected listing time of U8?

　　A: Wangwang U8 Deluxe Edition is expected to be officially launched in August 2023, and it is expected to be delivered in September. Looking up to the brand will adopt self-operated sales channels, including self-built looking up to the central store and looking up to the exhibition hall. At present, the first batch of store building work has been started in 16 cities, and it is expected that the trial operation will begin in August, and more cities and store building progress will be announced one after another;

　　Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Mizuho Securities overseas establishment Qian Jin

　　Under the financial turmoil, will there be any changes in the way people celebrate the New Year?

　　In the past, what attracted our attention was the sky-high New Year’s Eve dinner and the luxury trip abroad … Today, we are more concerned about how to save money and how to save the New Year.

　　More and more "money-savers" are constantly emerging: joint manufacturing of New Year’s Eve, entertainment in the Spring Festival Evening of Shanzhai, exchange of new year’s goods, DIY gifts, marriage fight, group buying, couch surfing, book pressing, and online clothes scouring … Everyone has his own unique tricks and experiences. But the overall purpose is to save money.

　　Don’t think that saving money is boring. As long as you are creative, saving for the New Year can also bring you infinite joy-

　　one

　　New Year’s Eve: "United" Manufacturing

　　Zhang Tao decided to reunite with his neighbors at home in the Spring Festival of 2009, instead of eating in restaurants. This is how they lived in 2008. On New Year’s Eve, Zhang Tao and his parents took jiaozi to a neighbor’s house. Women from three families cook, wash and stir fry together, each family prepares four or five dishes, and then all of them sit around the table and watch the Spring Festival party while eating the New Year’s Eve dinner. Zhang Tao said that "joint" making New Year’s Eve dinner not only saves money, but also communicates feelings. Isn’t this much more meaningful than having a meal in a restaurant?

　　Comment: "A porridge and a meal is hard to come by; It is an inevitable choice to stimulate consumption and expand domestic demand, but it must be remembered that stimulating consumption does not mean giving up the virtue of thrift. Throughout the year, several families get together at home, cook a few side dishes, drink two glasses of wine, talk to each other about their work and life in the past year, and get rid of what they usually want to say without time. It’s really enjoyable! You can’t enjoy this feeling when you go to a restaurant. Several families get together, which is lively, friendly and economical. Why not?

　　2

　　New year’s goods exchange: in exchange for excitement

　　Years ago, Xiao Li was worried about a lot of oranges, cigarettes and shopping cards from friends, colleagues and relatives: several boxes of oranges will rot if you don’t finish eating them, cigarettes will mildew if you don’t smoke them, shopping cards in some shopping malls and supermarkets are limited in time, and some shopping malls are too far away from home … What should I do? If you leave those surplus gifts and shopping cards idle, it will be a waste of money. Can you exchange new year’s goods and gifts with others? Change something you want? At last, Xiao Li traded a box of oranges for a box of apples, another box of oranges for a box of milk, cigarettes for Dynasty dry red wine, and a shopping card for a purple sand tea set.

　　Comment: Why not try to "exchange" new year’s goods? In fact, exchange is everywhere. If we can open our minds and actively exchange with others, we will have many fresh feelings and exchange more wonderful things!

　　three

　　"spell marriage": very fashionable and economical

　　Both Mr. Liu and Mr. Zhang chose to sign the wedding in the Spring Festival, so they reached a "spelling marriage" agreement, and the wedding date was set on the same day and booked the same hotel. Next, they bought air conditioners, refrigerators, televisions and other household appliances together. Because they bought a lot, they confidently sought the lowest price from the manager. Later, they also made a five-day honeymoon trip to Guilin during the Spring Festival. The original price of a couple was 5,000 yuan/person. When two couples put together, they got a preferential price of 4,200 yuan/person, saving 800 yuan for each person. And diamond rings are also "spelled".

　　Comment: The quality of marriage is far more important than the quality of wedding. It is better to do what you can than to tighten your belt. It is really fashionable and economical to get married together and hold a wedding together to save flavor. Friends who are still considering whether to get married for the cost, what are you hesitating about? Why don’t you get on the happy express train of "spelling marriage"

　　four

　　Gift DIY: as it seems.

　　Speaking of Chinese New Year, what I have to mention is giving gifts. Sending parents, friends and superiors, people take great pains for this matter every year.

　　In major shopping malls and supermarkets, all kinds of gifts are placed in the most prominent position. Experts say that in fact, most gift boxes seem to be beautifully packaged, but in fact they are only superficial, and the things inside are flashy. At present, many supermarkets and shopping malls have counters dedicated to packaging. Customers can choose their own gifts, and then spend another 10 yuan to let the waiters in charge of packaging design and package them to show their personality. In addition, you can buy your own cartons and wrapping paper and pack them yourself. In addition to the gift itself, it also reflects a deep affection, and it is passed on to the recipient through personal packaging. Alcohol, health products, time-honored cakes, dry seafood, clothing, stationery, etc. can all do this.

　　Comment: Now all commodities are packaged. Can the Spring Festival gift be an exception? Although the Spring Festival, as a reunion complex, is getting more and more gift-oriented, some excessive "packaging" and "bundling" practices are not enough. I believe it will be more popular if you do DIY yourself and put more effort into "emotional packaging".

　　five

　　Spring Festival Gala: A "shanzhai" version

　　On the Hurun Rich List in 2008, Fan Jianchuan, the chairman of Jianchuan Industrial Group, who ranked 406th and gained great fame in the whole country because of the adoption of "Pig Strong", said that the company has thousands of employees, and since 2003, it has organized an internal party for one or two days every year. This year, affected by the financial turmoil, the company’s top management was all busy with business, so they had to cancel the gala.

　　On the contrary, in order to strengthen the cohesion of enterprises, some enterprises insist on holding parties this year, but they do not invite celebrities, but all departments write and perform themselves. In order to make everyone happy and cheer for everyone.

　　Comment: "shanzhai spirit" is an attitude. Although "shanzhai" is imitation, slowly, "shanzhai" products will also bear their own unique brand. "Shanzhai" is giving birth to an innovative culture. The "garage culture" of foreigners can give birth to a wave of industries, but why is it not possible for the "cottage culture"? Imagine living in a cottage, driving a cottage car, wearing a cottage watch, playing a cottage machine, making cottage tea and watching the cottage Spring Festival Evening. In short, "shanzhai" is synonymous with high cost performance, so why not?

　　six

　　Group buying: many hands make light work.

　　Buying new year’s goods by group is the most frugal and fashionable lifestyle at present. In some wholesale markets, many white-collar workers go together, and then buy decorations such as New Year pictures, calendars, lanterns, Spring Festival couplets and Chinese knots in bulk from merchants. There are also new year’s goods such as retail and seafood. For example, candy, single catty and bulk group purchase, the price of a large bag often differs by hundreds of yuan. In addition to centralized group buying, some people also contact manufacturers directly, which is cheaper.

　　Comments: In life, the shadow of "group buying" can be seen everywhere. The significance of this "group holding" life actually lies in making people know how to cherish and save, and also strengthening the cooperation and communication between people. It is a positive and reasonable life arrangement for pursuing greater happiness and a fashionable and healthy lifestyle. People who "fight" for life are not without money, but they have a deeper and healthier understanding of life.

　　seven

　　Spring Festival Travel: Being a "Sofa Guest"

　　In recent years, tourism, as a trendy lifestyle, has been more and more loved by people. However, financial constraints often make it difficult for the good wishes of the donkey friends to come true. "Sofabed", a new fashion travel mode that exchanges accommodation through the Internet, makes their dreams come true. Rich "donkey friends" can exchange their own houses and enjoy each other’s quality of life; Why can’t "donkey friends" who have no money act as "couch potatoes" and spend the night with each other to save travel expenses? Zhang Li of Beijing is a travel enthusiast, so he naturally doesn’t want to give up the great opportunity to go out during the Spring Festival. He met a Mr. Li who lives in Hainan on the Internet. Mr. Li’s family plans to travel to Beijing, while Zhang Li’s family plans to go to Hainan. So the two sides reached an agreement to exchange accommodation and enjoy the idle resources in each other’s home, which not only saved accommodation and meals, but also saved a lot of money, especially because they would not be trusted by tour guides to be the suckers of shopping.

　　Comment: The sofa of "Sofa Guest" makes the world very small. Although it sometimes provides only a sofa or a floor, it can connect strangers all over the world into a line. Such a trip is not only a cultural exchange, but also gives us a chance to rethink our life and life.

　　eight

　　"Book of pressing the age": Farewell to "money worship"

　　Many parents also think that giving "lucky money" to relatives, friends and children is very cliche, and it is easy for children to breed "money worship". Mr. Zhang said: How can you find friends with empty hands during the New Year? Needless to say, relatives are friends for many years. In the past, every New Year, the first thing to do was to visit relatives to send and receive lucky money. The usual practice is this: after the New Year’s Day, all families begin to take their children to visit relatives and friends, so you give my children lucky money and I will give your children lucky money. Generally, we have to settle accounts. How much should each of his children give? My family has only one child … Are you tired? It was originally an opportunity to communicate feelings, which made everyone start to calculate. So he decided not to send "lucky money" this year, but to give some useful books to relatives, friends and children.

　　Comment: Giving children lucky money has become an indispensable part of Chinese New Year. Children have become "rich" overnight, ranging from thousands of lucky money to hundreds or dozens of yuan. With money in hand, children are generous, and it is easy to develop the bad habit of spending money indiscriminately. Parents and friends might as well ask their relatives and friends to replace the lucky money with "spiritual" products and give the children a "spiritual gift" to celebrate the New Year’s Eve. "How Steel was Tempered", "Red Rock" and "One Hundred Thousand Why" are all good books to celebrate the New Year’s Eve!

　　nine

　　Online "Amoy" Clothes: New Frugalism

　　"Neo-frugalism" doesn’t mean scrimping and saving because of the reduction of money in your pocket, but enjoying life rationally and pragmatically. "I still want to buy new clothes for my family this year, but I don’t want to buy those famous brands that cost thousands of dollars. I’m going to go online to find some affordable and beautiful clothes." Xiao Jing, who has been shopping online for more than three years, said that her new clothes for the New Year have been done online. She bought a new 2008 ELAND coat online, which cost less than 1200 yuan, while in some shopping malls in the city, this coat cost more than 2000 yuan.

　　Comment: Advocating "new frugality" does not mean lowering the quality of life. In the current "extraordinary period", "expanding domestic demand to stimulate consumption" and "thrift" are not a pair of contradictions. While expanding domestic demand to stimulate consumption, everyone advocates "new frugalism", which inherits the traditional virtue of thrift. Whether you have money or not, you have to have a good year. Diligence and thrift are the traditional virtues of the Chinese nation, and we can’t lose them at any time, especially during the Chinese New Year holidays. As long as we work together in Qi Xin, we will be able to survive this economic "cold current". (Ma Jing Jing)

Editor: Yan Bin

　　Cctv news(Focus Interview): In the fifth batch of national intangible cultural heritage projects just announced, there is a special snack on the list, which is snail powder in Liuzhou, Guangxi. In recent years, through industrial production and online sales, snail powder has spread all over the country and even sold all over the world. In 2020, the sales revenue of bagged Liuzhou snail powder reached more than 10 billion yuan, which was 22 times higher than that of five years ago. It took only six years from the birth of the first bagged snail powder enterprise at the end of 2014 to the output of over 10 billion in 2020. Isn’t it amazing? Just in April this year, General Secretary of the Supreme Leader also came to Liuzhou snail powder production enterprises to learn about the industrial development, affirmed the high-quality development of the industry, and put forward new requirements for future development.

　　Snail powder, the favorite food of Liuzhou people. For many Liuzhou people, memories from childhood are accompanied by the taste of snail powder.

　　When General Secretary of the Supreme Leader visited Liuzhou in April this year, he specially came to the snail powder production enterprises and affirmed the achievements made in the high-quality development of the snail powder industry.

　　Snail powder originated from the street night market in Liuzhou in the 1980s, and it used to be eaten only in Liuzhou. Because of its special technology and many ingredients, and these ingredients must be produced locally to maintain the original flavor, it is very limited to open a shop in other places because of the high cost of air transportation.

　　However, in recent years, with the development of e-commerce, especially the richness of online marketing methods such as short videos and live broadcasts, snail powder suddenly became popular. How hot is it? On the Internet, the topic of snail powder always attracts the attention of the whole people, and the reading volume often reaches several hundred million, so snail powder has become a veritable "online celebrity".

　　Hot attention has brought hot sales. Especially during the COVID-19 epidemic in 2020, Liuzhou snail powder went against the trend. The 12,000 snail powder shops in the whole network sold nearly 800 million packages of snail powder a year, ranking first in Taobao’s big data sales list. In 2020, the sales revenue of bagged Liuzhou snail powder will reach 10.994 billion yuan, and Liuzhou snail powder has developed from a small roadside stall into a billion-dollar industry.

　　In the snail powder e-commerce industrial park in Liuzhou, the anchors of various snail powder enterprises are busy with live broadcasts every day, and sales are very hot. Behind such a huge sales volume is a standardized and large-scale production system to ensure quality and efficiency.

　　In a large local snail powder production enterprise, the reporter saw not only a modern production line, but also an intelligent information control center, which uses 5G technology and big data to monitor all aspects of production and sales in real time.

　　Not only the production process can be monitored in real time, but also all sales can be counted and analyzed in real time with accurate data, which is convenient for better grasping the market.

　　The high-quality development of Liuzhou snail powder industry has become a model for the development of local characteristic industries in China.

　　When General Secretary of the Supreme Leader visited Liuzhou in April this year, he also gave specific guidance on the future development of Liuzhou snail powder industry, with particular emphasis on ensuring quality and safety and promoting standardization and branding.

　　Many people say that Liuzhou snail powder is lucky to stand out from the fierce competition and become a dark horse in the snack industry. However, no luck is accidental. No matter which industry is successful, it must have gone through a hard road, with the efforts and efforts of countless people.

　　Yan Zhenhua is the founder of a snail powder enterprise in Liuzhou. He plays a special role in the development of snail powder industry.

　　Yan Zhenhua first came up with the idea of making snail powder into bagged products because he couldn’t eat snail powder from his hometown when he was in college in other places. He thought it might be a very promising market. After graduation, Yan Zhenhua returned to Liuzhou and began to develop bagged production of snail powder.

　　After being rejected many times, finally a factory is willing to cooperate to develop raw materials suitable for bag production. At this time, the local government realized this situation and was keenly aware that it was an opportunity for the development of characteristic industries.

　　The local government began to promote the industrial production of snail powder. Because snail powder used to have only physical stores, there was no licensing procedure for industrial production, and everything had to be started from scratch.

　　After hard work, in 2014, Yan Zhenhua’s company obtained the first "industrial product production license" for snail powder in China. Since then, snail powder can be produced in bags and sold everywhere. Soon several production enterprises in Liuzhou developed.

　　Although the industry started, the initial production was very chaotic.

　　At the beginning of the enterprise, all of them were produced in small workshops, with low efficiency and uneven quality. How the industry should go on tests the vision and wisdom of government managers.

　　Although snail powder is just a snack, the local government has set the goal of developing it into a "modern industry with characteristics" from the beginning, insisting on standardized and branded production and taking the road of high-quality development. And this first needs to formulate a strict and unified production standard.

　　The industrial production of snail powder is from scratch, and all technologies and processes must be explored by ourselves. Entrepreneurs have overcome countless problems, and production equipment has been developed and updated for several generations. These advances are inseparable from the innovative spirit of enterprises and the support and promotion of the government. In this regard, the local government has also made a lot of efforts.

　　Developing characteristic industries will not only benefit enterprises, but also benefit local people and make them live a better life. When General Secretary of the Supreme Leader visited in April this year, he also emphasized this point.

　　It is also the goal of the local government to make the development of snail powder industry benefit more people. To this end, the local government takes snail powder as the core and vigorously develops the whole industrial chain, so that more people can increase their income and get rich.

　　Huang Shoujiang used to be a poor household in the village, living on the meager income of growing rice. In recent years, with the development of snail powder industry, the raw materials of snail powder, such as bamboo shoots, fungus and snails, are also in great demand. So the local government has successively built more than 500,000 mu of breeding bases to encourage farmers, especially poor households, to breed. Huang Shoujiang also planted bamboo shoots with the encouragement of government workers.

　　In order to help farmers grow and breed, the local government has issued many practical policies, such as granting subsidies according to the area, sending technicians to guide farmers to standardize and breed, and signing purchase contracts with enterprises, which not only ensures the quality of raw materials, but also solves the worries of farmers.

　　Now, the 6 mu of bamboo shoots planted by Huang Shoujiang can increase income by more than 20,000 yuan a year, and with the income from working, it will soon get rid of poverty. In Liuzhou, there are nearly 30,000 poverty-stricken households like Huang Shoujiang who have been lifted out of poverty by breeding snail powder raw materials, and farming has benefited more than 200,000 farmers. Their lives have changed due to industrial development.

　　The local characteristic industries have developed well, and it is the local people who get the greatest benefits. In Liuzhou, an increasingly perfect snail powder industrial chain and diversified new industrial formats are taking shape: from raw material production in the upper reaches, food processing and packaging in the middle reaches, to supermarkets, e-commerce and logistics in the lower reaches, to cultural tourism experience and cultural and creative products, etc., the first, second and third industries are integrated and developed, benefiting countless people in the industrial chain. In the future, I hope that this "millet flour industry", like the hope placed by the General Secretary of the Supreme Leader, will continue on the road of high-quality development and do better and stronger.

The price increase of a domestic car is more than 100 thousand, which is really unimaginable in the past. A few years ago, the Cyber Edition model from a domestic car became a hot potato in the market once it was listed. The official price was 308,000 yuan. However, due to its excellent off-road performance and cool design, it was named domestic big G by the majority of off-road enthusiasts, and the pre-sale order for two days broke 30,000. At that time, it was hard to find a car. Car dealers hoarded this car in large quantities, and then sold it at a high price. At one time, it even needed to increase the price by 120,000 yuan to clinch a deal. It can be seen that its popularity is self-evident. It is estimated that even Great Wall Motor would not have thought that 300 would be so hot. Is it a limited collection value of 3000 sets? Or is it a moment of hype to attract attention? With such a question, today we will interpret this model in detail. Is it worth the price?

Appearance, the whole body frame looks like a square box design similar to Mercedes-Benz G-Class and Jeep herdsman. The front face uses a large area of blackened honeycomb air intake grille, which is matched with a penetrating LED strip that echoes the daytime running lights inside the headlight group. After lighting, it forms a penetrating light strip effect, which is full of science fiction. The air intake on the hood highlights the wild and powerful performance of the car. The bumper below is surrounded by a bulge, and the whole front face can be said to be the perfect fusion of mecha and wildness. In addition, a Y-shaped LED light source is added to the front bumper, and four LED strip are also designed in front of the spoiler on the roof, which is very Cyberpunk’s feel.

In terms of size, the length, width and height dimensions of the new car are: 4679*1967*1958mm, and the wheelbase is 2750mm, which is a compact SUV.The filling material of the seat is very thick, the wrapping is good, and the lateral support is also in place.

On the side, the new car is equipped with a set of 21-inch blackened forged rims (275/45 R21) and also uses brake calipers with the same color interior. The wheel cover also has a shape similar to a cooling hole extending to the fender, which is matched.The raised square box body and the triple window all have a sense of sight of big G. The spare tire box with a square tail is very individual. The roof uses a large spoiler tail, and the rear bumper shape echoes the front bumper, which is also a big surrounding shape of racing style. The taillight group adopts a vertical taillight group, and at the same time, a blackened sports kit is added to the bottom of the rear enclosure, which shows a good dynamic atmosphere with the carbon fiber tail above the rear windshield.

The details of the car are really great. A large area of white material is used, a large number of carbon fiber materials and NAPPA leather materials are coated, and the details are covered with a touch of black andMetallic texturedDecorated with chrome trim,The luxury and texture in the car will be instantly raised to a higher level. The center console is equipped with a three-position steering wheel, a 12.3-inch LCD instrument and a 12.3-inch central control panel. At the same time, the new car adopts a round air-conditioning outlet similar to Mercedes-Benz G-Class, with small clocks and electronic gear shifting mechanism in the middle of the table, and various knobs+function buttons are arranged around the gear handle.

In terms of configuration, it provides 360-degree panoramic images, 9-speaker Swallow Lishi audio, 64-color ambient lights, K-MAN nitrogen shock absorbers, carbon fiber tail fins, lane departure warning, lane keeping assistance, active braking, full-speed adaptive cruise, fatigue driving tips, front and rear parking radar, automatic start and stop, automatic parking, uphill assist, steep slope descent, keyless entry, keyless start and built-in driving recorder.

In terms of power, the new car is equipped with a 2.0T engine, with a maximum power of 167kW and a peak torque of 387 N m. The transmission is matched with an 8AT gearbox, providing part-time 4wd system. In addition, the new car is also equipped with front and rear differential locks, all-terrain feedback, crawling mode, tank U-turn, off-road information display and other functions, and also provides 9 driving modes.And the non-loaded body professional off-road chassis is adopted.

Generally speaking, it is hard to find a car for the tank 300 Cyber Edition, which is the hunger marketing of the Great Wall. It creates the feeling of scarcity of goods through quantification, so as to achieve the intention of selling well or even increasing the price.But in fact, in fact, the ornamental attribute of this car is greater than the functional attribute, soTank 300 Cyber EditionIs it really hard to find a car? Is it really so charming? I don’t think so! Because in the year before last, the price of cyber tanks dropped significantly compared with the peak period. Some car dealers dropped by 80,000, and some car dealers bought at a high price at that time, but now they can only sell at a loss. Why did the magic car that had to increase the price by 120 thousand yuan suddenly lose its fragrance? What do you think is the reason? Welcome to leave a message for discussion.

People live their dreams.

How many people like Xiaomi, which should be reflected in sales.

In 2022, Xiaomi’s global smartphone shipments remained third, ahead of Samsung and Apple.

In the latest market report, in the second quarter of 2023, Samsung ranked first with 53 million units, Apple ranked second with 43 million units, and Xiaomi ranked third with 33.2 million units.

Looking at the steady development, the third in the world, Xiaomi should relax, and his country is saved.

In numerous global data analysis reports, companies standing at the top of the pyramid are not happy, and they almost follow the same sentence, "In 2022, global smartphone shipments fell by 11.7% year-on-year, reaching the lowest level in nine years."

The bottleneck of smart phones still appears as scheduled.

The third place in the world, but in the domestic market, Xiaomi’s share is falling behind.

Obviously, this is not an accident.

Xiaomi needs to release more information to the market. In addition to mobile phones and other digital products, cars can boost morale.

Xiaomi’s approach is to remain mysterious.

Without releasing too much information to the outside world, Xiaomi Automobile can withstand loneliness and race against time.

I believe it is Lei Jun’s intention.

On August 14th, Lei Jun’s annual speech, which had been laid for many days, was officially opened.

In Weibo, # Lei Jun’s Annual Speech Topic #, which has contributed nearly 10 million readings, is full of expectations for Lei Jun’s speech and praise for Lei Jun himself.

Everyone has a filter for Lei Jun.

Annual speech as scheduled, simple stage design; This is only Lei Jun’s fourth lecture, but if possible, fans hope that Brother Jun will keep it.

This kind of thing, which exists like a promise, is a beautiful little fortunate. Cheers and shouts accompanied Lei Jun to the stage.

"Growth" kicked off.

I was moved by Lei Jun during the three-hour speech.

One person, one pen.

A stage, a play.

Simple blue shirt+jeans, which is the standard of technology experts; I still can’t change the local accent, which makes me play at some moments.

Kan Kan talked for 3 hours, and Lei Jun talked about starting a business and working all the way from college time. This kind of "looking back" seems to sigh the passage of time.

Recalling Wu Da’s life, Lei Jun is warm.

The beauty of youth and yearning for the future are the blueprints that every college student will paint "I want …".

Lei Jun said, "I read a book in the library, Fire in Silicon Valley, and established my lifelong dream."

With only one book, you can build a lifelong dream.

If everyone can be as simple and crisp as Lei Jun, then we should all succeed.

A book is enough to arouse a person’s lifelong goals. What a pure thing it is.

Dreamers are always pure.

Fire in Silicon Valley is on fire.

Under the appeal of Lei Jun, Fire in Silicon Valley rekindled the click-through rate and purchase rate.

This is the celebrity effect.

"If there is a fire in your heart, you are willing to take practical actions; Those who work hard and don’t calculate the gains and losses should succeed, shouldn’t they? "

Although this kind of inspirational prologue can be seen everywhere, you have to copy "since heaven gave the talent, let it be employed!" for 1000 times before you can get started.

Find a way, use it, and then stick to it. It seems that any successful thing cannot escape these three things.

It’s hard to persist, isn’t it?

Lei Jun said, "In fact, no matter what problems you encounter, others may have encountered them, solved them, and even have standard answers. You just need to ask someone."

I quite agree with him.

As the old saying goes, you are not ashamed to ask questions.

Asking for advice with an open mind should be the first step to learn to study effectively.

In those unsuccessful years, persistence and self-encouragement are the only motivation to "live". Many people will choose to give up before the quantitative change to the qualitative change, saying all kinds of words to comfort themselves, for fear that others will misunderstand their weakness.

A successful person never talks about suffering.

Now he is successful. In front of others, he is an outstanding alumnus who can return to school with scenery, stand on the stage of the 130th anniversary of Wuhan University, and look back on the past life of Wuhan University in front of more than 17,000 people. It is the senior brothers of those students who are equally ambitious and eager to succeed.

Cheers always overwhelm everything.

Because he is Lei Jun.

He is the bright star in the rise of China’s mobile phone industry; Xiaomi’s mobile phone stores have opened all over the mainland of China; In countless business circles, the orange LOGO is always so conspicuous, and the extremely simplified furnishings in the store and household appliances other than digital products such as mobile phones make users look new.

Xiaomi has more than just a mobile phone.

He also has more applications in the smart home system; Crucially, he is a civilian.

The products with extremely high cost performance and minimalist design make Xiaomi quickly go out of the circle, and the products with intelligent ecological network connection make Xiaomi change from a simple mobile phone manufacturer to an ecological closed loop.

Xiaomi’s entrepreneurship is the best performance of Lei Jun’s persistence and hardship.

With an annual sales of 150 million mobile phones, Xiaomi is glorious.

The decline in revenue exceeded 14%, and Xiaomi was also anxious.

When the global millet flour is cheering for Xiaomi’s mobile phone, many people put forward that "it is a disadvantage that Xiaomi can’t be high-end".

A muffled thunder made the world quiet.

As difficult as any brand needs high-end, Xiaomi’s high-end process has made Lei Jun very painful.

He said, "The most painful and biggest growth in the past decade is high-end exploration."

When you get used to his high cost performance, high-end is the cornerstone that hinders the purchase rate.

Xiaomi’s test of water on Xiaomi 10 is successful, but it is said that Xiaomi 11 and Xiaomi 12 are failures. I am not a mobile phone fan, and there is only one Xiaomi mobile phone I used, and I still don’t know where it is; But I know that to make a product high-end and beyond the price of brand awareness, it must be amazing and perfect.

The network said that because of the quality problems of Xiaomi 11 and Xiaomi 12, Xiaomi suffered serious losses at the beginning; As a result, Lei Jun began to reflect on his decision, and the company also began to question the necessity of "high-end road".

At this moment, who should you ask?

Although Lei Jun believes that "there is a standard answer to some things", no one should be able to solve this standard answer.

Although there is ambiguity, high-end is almost the only way for Xiaomi.

If the mobile phone business cannot be realized for the time being, then Xiaomi’s car-making may be the peak of Xiaomi’s high-end.

It is Lei Jun’s confidence in Xiaomi.

In 2022, the number of connected devices (excluding smartphones, tablets and laptops) on Xiaomi AIOT platform increased by 35.8% year-on-year to 589 million; The annual revenue of smart home appliances increased by over 40% year-on-year; The annual shipment of Xiaomi tablet increased by over 160% year-on-year.

These data are telling us that Xiaomi has money.

On the basis of money, Xiaomi automobile was born conditionally.

I think Lei Jun thinks so, too.

In March 2021, Xiaomi officially announced that it would enter the automobile industry and "fight for Xiaomi Automobile", which started the first step of Lei Jun’s impact on the high-end ceiling.

At that time, Lei Jun was confident and excited. "Xiaomi has money and Xiaomi can afford it."

But I think Xiaomi can’t afford to lose.

The high-end that was questioned, set sail again, and Lei Jun started another venture.

Independent research and development of batteries, motors, electronic control, but also self-built factories.

Xiaomi Group currently has a complete IOT service ecosystem and consumer electronics portfolio, which is another layer of confidence for Lei Jun in automobile supply.

Did Xiaomi Automobile take the lead in investing 3.1 billion yuan to accompany you?

Should you be excited?

Lei Jun made a car at the end, and the mobile phone circle boiled.

Compared with the unreliability of Apple’s car-making, Xiaomi’s car process remains mysterious, but it has been moving forward.

Although the automobile industry is worried about it.

Despite the same manufacturing industry, the resistance of alternating mountains seems to be whispering, so don’t be too optimistic.

Lei Jun is confident.

We are locked in the sentence "Xiaomi’s first smart car will be mass-produced in 2024", and the countdown begins.

Lei Jun is ambitious.

His goal is that Xiaomi Automobile will enter the first camp of the industry in 2024.

These boasting are to cheer themselves up.

This complex big project, in Lei Jun’s view, can be broken down into countless independent points, solved one by one, and finally achieved perfection, just like the study in that year.

Is that the truth?

The unsolvable problem of building a car has become more confusing under the premise that Lei Jun will not reveal more details.

At the opening of the lecture in 2023, we expect to get new progress about Xiaomi Automobile.

Even the slightest trace.

Can’t get it, always in turmoil; Those who are favored have nothing to fear.

Lin xi’s lyrics are always so precise. However, hope still failed, Lei Jun, without a word.

Especially low-key, do you want to be vigorous when it breaks out?

Practitioners in the automobile industry have also begun to become scouts. In those few articles, they are trying to find any clues about the progress of Xiaomi Automobile, for example, the progress of the factory.

The news that Xiaomi Automobile Factory was completed in Beijing Yizhuang New Town was confirmed, and the offline delivery center industry of Xiaomi Automobile is being started as scheduled.

The unanimous "smooth progress" of Xiaomi executives is the only official source of news for Xiaomi Automobile.

So mysterious, so desperate, Lei Jun’s cross the rubicon, do you feel it?

Honestly, I didn’t.

Returning to rationality, why does Xiaomi build a car?

Is it because of the intelligent layout of Xiaomi itself?

Is it because of the huge and strong fan base behind Xiaomi’s ecology, or because of the dilemma of the ceiling of the mobile phone industry?

Will the original intention of Xiaomi’s need to change be exactly the same as Huawei’s?

The only difference is that Huawei chose a good helper, and Xiaomi decided to fight alone.

But I still firmly believe that there are always several outlets in this seemingly interlinked world, which makes it difficult for them to walk separately.

Xiaomi’s pressure is not small, and the data can be reflected.

According to the network data, in the whole year of 2022 and Q1 of 2023, Xiaomi’s mobile phone revenue declined by 20%. Keeping the third place in the world, the declining market share is the biggest drop among the major manufacturers.

The decline of the mobile phone business and the unclear start of the car have also become the own label of Xiaomi Automobile, a new entrant.

If people live for their dreams, should it become "living for reality" at this moment?

Some people say that Lei Jun is too optimistic, and he really underestimates the risk value of the automobile industry. But we are not Lei Jun, so we can’t consider what he is thinking.

But he is the man who created the Xiaomi empire.

I think that the annual speech in 2023 may be a charge before the birth of Xiaomi Automobile.

It seems that there is no car speech, but it is full of the shadow of making a car.

Lei Jun took his dream seriously, tried to break it down into one achievable goal after another, and then tried his best to achieve it, and so did Xiaomi. Only by down-to-earth growth can we have enough self-confidence, courage and determination to meet all the unknown challenges. "The same is true for Xiaomi to build a car.

Lei Jun’s dream is great. I want to interpret it as, "Xiaomi Auto will eventually achieve greatness because of its perseverance in these years." This confidence about cars was put into the speech by Lei Jun one by one.

I still firmly believe that those consoled chicken soup for the soul are Lei Jun’s interpretation of Xiaomi Automobile at this moment.

Schopenhauer said, "Life is either painful or boring, and happiness is also a delusion." This thoroughly pessimistic philosopher spoke frankly about the emptiness of human nature.

I think Lei Jun would also say, "Since life is boring, I will try to fill it."

Life News (trainee reporter Zhang Huibo) Summer is coming! Do you still have to stay at home and blow air conditioning and watch the photos of Jiugongge parents and children taken by others in your circle of friends? Action is better than action! If you want to have fun and beautiful photos, come to the Royal Luyuan Scenic Area (Shenlu Mountain) in Pingshan Tourist Area of Forest Industry, Heilongjiang Province. Today, I recommend four "online celebrity attractions" of Shenlu Mountain, teach you to take new photos and make you the focus of the audience.

Location 1: Forest Tatou Wetland Features: Look at the plant fossil forest.

One of the wonders of punching card in Shenlu Mountain is the forest tower wetland. The tower head here grows in the forest and is the source of wetland formation. "Tatou", also known as "Tatunzi", is a kind of grass pier that is tens of centimeters or even one meter above the water surface. It is formed by the roots of various Carex in the swamp growing again after death, rotting again, growing again and again, and condensing with marl carbon for many years. The pier on the tower head is a kind of non-renewable natural plant "fossil", which is known as "a century-old tree on the tower head" in the local area. A pier with a diameter of 65 cm takes thousands of years to form, and the longest one can reach 100 thousand years. The tower head of Shenlu Mountain begins to grow green "hair" in spring, and the golden leaves in winter remain at the bottom, which looks like "gold inlaid jade". It is a spectacular sight that you must not miss. Because the surrounding trees are soaked in the wetland all the year round, the dense branches and leaves form the phenomenon of "heavy head", and sometimes they fall into the forest wetland, forming a sharp contrast between the dead wood and the tower head, which is spectacular and beautiful.

Location 2: Herbivorous Zoo Features: Intimate photo with Meng Chong

It is reported that Royal Deer Garden is the largest habitat of wild sika deer in China, where there are more than 2,000 sika deer and red deer. The most attractive thing about Shenlu Mountain is the wild free-range deer. Those deer with big eyes come timidly, but don’t scare it away. It just wants to taste the carrots and Chinese cabbage in your hand. At this time, you just need to hold up your mobile phone to take a selfie with Zhang Mengmeng, without P-picture and beauty, and the true feelings are carved naturally, which will definitely kill the circle of friends.

There are also herbivorous animals such as reindeer, deer, camel, pony, alpaca, small-tailed Han sheep and argali in the herbivorous zoo, which is also one of the must-see attractions in online celebrity.

Location 3: Sunshine Bath Features: Picnics under the "Blessing Tree" are interesting.

The sunshine bath can be said to be the core area of the scenic spot and the best choice for picnicking. Visitors can sit on the swing chairs around, bask in the sunshine, and enjoy the European customs and the natural wildness of the screen. In the sunshine bath, there is a "blessing tree", which is covered with red strips of cloth and entrusted with people’s good wishes. If you also want to pray for the health of the elderly and the success of children’s studies, you can walk around the "Blessing Tree" and sit on the floor under the tree. The green lawn is the best mat, a picnic full of European style, and I believe the photos taken will definitely become the focus of friends.

Location 4: Birch Forest Features: Breathe negative oxygen ion air heartily.

On the way to Hongye Garden, there is a unique birch forest, which is a natural background for taking pictures. This birch forest is called "white girl" by the local people, which is slim and graceful, tall and beautiful. When tourists arrive here, many of them make gestures to take pictures, and couples also make promises of love here. Wandering in the winding path of birch forest, the hot summer seems to be dispelled instantly, breathing pure air full of negative oxygen ions, and every bite is refreshing and comfortable!

In June, the green grass of Shenlu Mountain is lingering and the breeze is blowing gently. In the distance, the green hills are like Dai, and the mountains are green, which is a charming European scenery. Why not enjoy the natural wild interest here, take fancy photos with Meng Chong, have a picnic, camp and have a leisure vacation?

Self-driving navigation: Pingshan tourist area of provincial forest industry (1 hour by car); You can also take the high-speed train from Harbin to Maoershan.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

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