CCTV News:During the New Year’s Day holiday, the tourism markets around the country are heating up. Let’s follow the reporter’s lens and see the different tourism modes in the north and south during this holiday.

　　During the New Year’s Day holiday in 2024, various scenic spots in Tongxiang, Zhejiang Province have carefully planned a series of special cultural tourism projects for the New Year’s Day holiday. Visitors can make good wishes for the New Year in the picturesque mood of Jiangnan water town. You can also attend the New Year’s bonfire party to welcome the coming New Year together.

　　In Liaoyuan, Jilin Province, the city was lit up by bright lights just after nightfall. China’s traditional elements are integrated with ice and snow, and a large-scale night tour ice and snow theme park is launched, attracting many tourists to experience the charm of ice and snow in an immersive way. In the 30,000-square-meter ice and snow theme park, there are not only snow sculpture, which has more than 10,000 Ma Benteng and other China festival elements, but also crystal clear and colorful ice sculptures. The park also set up a dynamic and colorful stage on the snow to guide tourists to interact together.

　　In Shaanxi, Sichuan and other places, a variety of activities have also been held to enrich the holiday experience of citizens and tourists.

　　Xianyang, Shaanxi: Feel the Beauty of Folk Music in the New Year Concert

　　On December 29th, the 2024 New Year Concert in Xianyang, Shaanxi Province was staged wonderfully. Auspicious and festive melodies and drums played hand in hand, igniting the atmosphere of the audience. Nearly a thousand spectators at the scene felt the beauty of folk music in the flowing notes.

　　Jiang ‘an, Sichuan: Making red lanterns to celebrate the New Year.

　　In Jiang ‘an, Sichuan, everyone walked into the museum and experienced making handmade lanterns. Under the guidance of volunteers, parents and children stuck lantern paper, inserted lanterns and pasted flowers. Soon, handmade lanterns with New Year elements appeared in front of them.

　　During the New Year holiday, scenic spots and hotels in Fujian and Guangxi ushered in a small peak of passenger flow. Let’s watch together.

　　In Xiamen, Fujian, various sailing and yacht projects set off a wave of water sports. The little sail shadow fluctuates with the waves, and the motorboat "dazzles and pulls flowers" on the sea. Not far from the shore, canoeing, paddling and other water sports attract tourists of all ages to experience.

　　During the New Year’s Day holiday, nearly 1,000 tourists come to Xiamen’s major docks to experience water sports every day. At the same time, water sports have also driven the passenger flow of surrounding scenic spots and the hot sale of water equipment, continuously extending the tourism industry chain and tapping the consumption potential.

　　On New Year’s Day holiday, the weather in Nanning, Guangxi is comfortable and pleasant, attracting many foreign tourists to visit, and the local hotel room reservation is hot.

　　During the New Year’s Day, the catering market in Nanning was also hot. In addition to traditional round-table dinners, some hotels have launched family-style buffets, which are welcomed by many consumers.

　　Chengdu, Sichuan: On the first day of New Year’s Day holiday, Chengdu’s tourism is surging.

　　On the first day of the New Year holiday, Qingchengshan-Dujiangyan Scenic Area received more than 28,000 tourists. During the holiday of New Year’s Day, Chengdu Kuanzhai Lane Scenic Area joined hands with "Music" to create a street concert, and launched the mobile phone photography unit exhibition of Chengdu International Photography Week, which received a total of 149,000 visitors on the 30th. Chengdu Wuhou Temple Museum and Cultural Relics District are as hot as Jinli Historical and Cultural District, with a total of 54,309 visitors.

　　Shaanxi: Many scenic spots usher in the peak of passenger flow.

　　Relying on high-quality cultural resources, various scenic spots in Shaanxi optimize the supply of tourism products, and launch boutique tourist routes and immersive experience scenes to meet the diversified consumption needs of cultural tourism. Datang City, Xi ‘an, Shaanxi Province, launched a one-stop punch card for food, cultural creation and performing arts to meet the diverse experiences of tourists. On the first day of New Year’s Day holiday, as of 8: 00 pm, Datang City that Never sleeps received more than 200,000 domestic and foreign tourists.

　　Huaqing Palace Scenic Area launched the activities of "free tickets for wearing Chinese clothes" and "free tickets for reciting Song of Eternal Sorrow", and the tourism mode of "palace culture+immersive scene", allowing visitors to experience the collision between history and modernity. On December 30th, nearly 30,000 tourists were received.

　　This year, the Museum of the Mausoleum of the First Qin Emperor, a world cultural heritage, received more than 11 million visitors for the first time. On December 30th, the Qin Mausoleum Museum received more than 33,000 domestic and foreign tourists to watch the Terracotta Warriors.

????The Associated Press published an article entitled "The Year of War: In 2023, Russia’s attack on Ukraine continued, and the most fierce fighting broke out between Israel and Hamas". The full text is as follows:

????As in previous years, the Associated Press recorded the conflicts around the world and their harm to civilians at close range this year.

????From the Israel-Hamas war to the continuous fighting between Russia and Ukraine, 2023 has shown the danger that the armed conflict will escalate into a regional-wide fighting. But behind their long shadows, the world is facing conflicts everywhere.

????Coups and violence in various parts of Africa have disrupted life in those countries. Myanmar in Southeast Asia faces what some experts call a chronic civil war. In Central and South America, violence driven by drug trafficking continues.

????Nuclear-armed India and Pakistan remain suspicious of each other. North Korea’s nuclear arsenal continues to grow. Iran’s uranium enrichment is now closer to weapons-grade level than ever before.

????UN Secretary-General antonio guterres said: "Conflicts have become more complicated, more deadly and more difficult to solve … Concerns about the possibility of nuclear war have resurfaced. New potential conflict areas and weapons of war are creating new ways of human self-destruction. "

????Let’s look at the current situation of some major wars in the world.

????The deadliest war between Israel and Kazakhstan

????The bloodiest war between Israel and Hamas began on October 7, when militants broke through the wall around the seaside enclave in the Gaza Strip. Its fighters killed about 1,200 people in Israel and took more than 200 hostages back to Gaza. The attack was described as the largest one-day killing of Jews since the Holocaust, which shocked Israel. Israelis used to think that their border walls, technologically advanced military and intelligence agencies could provide them with extensive protection from the almost constant rocket attacks by militants.

????The beleaguered Israeli Prime Minister Benjamin Netanyahu, who has been plagued by months of protests caused by his far-right government’s attempts to reform the country’s judicial system and corruption allegations, has launched a large-scale retaliatory air strike.

????The Israeli army entered the Gaza Strip for the first time in many years and launched a fierce street battle with Hamas in Gaza City. The attack killed more than 18,700 people in the Gaza Strip, and more than 2 million residents were besieged by the Israeli army, mainly because the transportation of food, fuel, water and medicine was blocked.

????The mass killings of Israelis and Palestinians have triggered protests around the world. After years of stalemate in Palestinian statehood, many people are very sympathetic to the Palestinians.

????Militia groups supported by Iran, including Hezbollah in Lebanon, opened fire on Israel. The United States sent two aircraft carriers, troops and other weapons and equipment to the region in an attempt to prevent the outbreak of a wider regional war. However, Israel has repeatedly stated its goal of destroying Hamas, which means that the risk of long-term military action will inevitably increase in the future.

????The conflict between Russia and Ukraine continues.

????The fast pace of the Israel-Hamas war eclipsed the Russian-Ukrainian conflict at the end of 2023. In the previous months, the war situation has hardly changed. Ukraine acquired tanks, weapons and western training before launching a new round of counter-offensive. It is reported that the goal of this counterattack is to reach the Sea of Azov and split the Russian front in the south. However, faced with Russian troops digging trenches, multiple defense lines, minefields and other dangers, Ukrainian troops have either made slow progress or made no progress at all. Although western countries still openly support Ukraine, many factors, including next year’s US election, may affect how much aid Kiev will receive in the future.

????Russia also faces many challenges, including the death of yevgeny Prigozhin, leader of Wagner Group, a private defense contractor, in a mysterious air crash.

????African unrest

????Sudan, a big country in East Africa, has been teetering since its long-term ruler Omar al-Bashir was overthrown, and the country fell into civil war in April this year. The war has confronted the country’s army with a powerful paramilitary force called the Rapid Support Force, which has long been associated with atrocities in Darfur. During the fighting, the exchange of fire caused the aircraft at Khartoum International Airport to catch fire, and countries rushed to evacuate their citizens by land, sea and air. Up to now, the fighting has caused about 9000 deaths.

????At the same time, the wave of military coups sweeping across Africa in recent years continues. In Niger, a former French colony and an important uranium exporter, in July this year, soldiers overthrew the national election as president. A month later, the Gabonese army also staged a coup and overthrew the long-term ruling Gabonese president.

????Latin American drug war

????Violent activities of drug trafficking groups are rampant in some parts of Mexico, and they clash over territory and supply lines to the United States. But the conflict is not limited to there. Violence in other Central American countries, such as Honduras, has surged, and even Costa Rica, once calm, is considered as the main storage and transshipment point for transporting drugs to Europe. Coca production in Colombia has reached the highest level ever, and coca leaves are used to make cocaine.

????Deadlocks and conflicts elsewhere

????United Nations experts say that in the Southeast Asian country of Myanmar, since the coup overthrew Aung San Suu Kyi’s democratically elected government, there has been a civil war between the rebels and the army. Two years after the Taliban overthrew the western-backed government in Kabul, Afghanistan faced an armed attack from a branch of the Islamic State organization, and girls were still banned from receiving secondary education.

????In Yemen, the Houthi rebels supported by Iran and a Saudi-led alliance fighting against them have not yet reached a permanent peace agreement, which has led militants to intensify their attacks again in recent weeks. (Compile/sha li)?

The 27-year-old Ivan Toni is once again caught in a transfer rumor. On November 1st, the British Evening Standard revealed that Chelsea and Arsenal, the two giants in the Premier League, are competing and hope to sign Tony in January next year. Brentford offered Tony a price of 80 million pounds, and the players sought to leave the team and play for a better club.

There is no doubt about Ivan Tony’s ability. In the Premier League in 2022-23, Tony scored 20 goals, ranking third in the top scorer list, only behind Harland (36 goals) and Kane (28 goals). During his Premier League career, Tony scored 32 goals in 68 games, and his efficiency was not bad. However, Tony got into big trouble: he bet on a football match, was banned by the FA for eight months, and will be released on January 17th next year.

The Evening Standard pointed out that brentford was willing to sell Ivan Toni for 80 million pounds. Objectively speaking, this price tag is somewhat inflated: Tony’s contract is only one and a half years, the player’s valuation in Germany is 30 million pounds, and he has not played a formal game for half a year.

There is no room for a big bodhisattva in a small temple. For his future, Ivan Tony is very clear: he wants to leave brentford and go to an "elite club". To this end, Ivan Toni also changed his agent and let Banert (who used to be Bell’s agent) handle his own transfer.

According to the analysis of the Evening Standard, both Arsenal and Chelsea intend to make moves in January next year:

Arsenal’s goal is still to compete for the Premier League title. If a scorer with 10 goals in the middle of the game is introduced in January, it will be of great help to the championship. Although Arsenal have Jesus and Nketiya, they are not prolific centers. Arsenal manager Artta appreciates Ivan Toni’s scoring ability. This summer, Arsenal spent 200 million pounds to bring in Tony in the winter window. The Gunners need to sell players to raise funds first.

Chelsea, with deep pockets, also intends to supplement the front line. Chelsea spent 1 billion pounds, completely overthrown and rebuilt, and there was not much improvement. This season, the Premier League only scored 12 points in 10 games and scored only 1.3 goals per game. In January next year, Jackson will play in the African Cup of Nations. Chelsea, which was originally weak in attack, needs Tony’s help.

Tony, who returned from the ban in January, hopes to complete the transfer in the winter window, seize the opportunity of half a year, strive for more goals, win the trust of English coach southgate and be selected for the European Cup 2024. As an excellent striker in the Premier League, Tony has only played for England once, which is not in line with his strength.

After the news that the main players of China football team were injured in Thailand came out, it caused extensive controversy and discussion. According to media reports, Titipan, the main midfielder of Thailand team, needs a long recovery period of at least 8 months because of tearing the anterior cruciate ligament and medial collateral ligament of his knee. The striker of Thailand, Dangda, also missed at least four weeks due to injury, making it difficult for him to play against China on November 16th. In this regard, Soccer reported that China became the winner because Thailand lost important players before the preliminaries. However, such a report attracted a lot of fans’ scolding. Some fans said that China football now needs to rely on the injury of its opponent to win, which is really disgusting. They think that the football level in China is so low that it has fallen to the point where people want to be injured or even sent off, which is really worrying.

There are also fans who believe that the China men’s soccer team seems unable to win no matter whether the main players of Thailand are injured or not. They are pessimistic about the future of football in China, and think that China can’t win against Japanese teams and strong European teams, and they are still discussing how to beat Thailand and Vietnam, which is ridiculous. However, some fans are optimistic about China football. They believe that the China team can play its own strength in the face of stable opponents. They mentioned the fierce confrontation between the Japanese team and the European powers, and thought that China could meet the challenges of Thailand and Viet Nam as long as it played steadily. In any case, China Football got some good news in the news that the main players of Thailand were injured. Fans have different expectations and views on the performance of China team.

Whether optimistic or pessimistic, only when the China team can prove its strength in the competition can the fans have more confidence in it.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

Exercise is an important way to keep healthy, but sports injury is also a common problem faced by sports enthusiasts. Sports injury will not only affect sports ability, but also affect daily life. Therefore, it is very important to prevent sports injuries. Here are three tips to help you stay away from sports injuries.

Step 1 warm up

Warm-up exercise is an important step to prevent sports injuries. Warm-up exercise can increase body temperature, promote blood circulation, improve muscle elasticity and reduce the risk of muscle strain and ligament injury. Warm-up exercises can include light aerobic exercises, such as jogging or skipping rope, and some dynamic stretching exercises, such as leg lifts and kicks. Warm-up exercise should last for 5-10 minutes until the body feels warm and comfortable.

2. Gradually increase the intensity of exercise

Gradually increasing the intensity of exercise is another important step to prevent sports injuries. If you haven’t exercised for a long time, or you are trying a new kind of exercise, then you should gradually increase the intensity of exercise. Gradually increasing the intensity of exercise can adapt your body to the new exercise load and reduce the risk of muscle strain and ligament injury. Gradually increasing exercise intensity can include increasing exercise time, increasing exercise intensity or increasing exercise frequency. You should make a plan to gradually increase the intensity of exercise according to your physical condition and sports goals.

3. Reasonable rest and recovery

Reasonable rest and recovery is the key to prevent sports injuries. If you often do high-intensity exercise, then your body needs enough time to recover and repair. Reasonable rest and recovery can include proper rest time, adequate sleep, correct diet and adequate water supplement. In addition, you can also use some recovery tools, such as massage balls, stretching belts and ice packs, to help your body recover and repair.

In a word, you need to take a series of measures to prevent sports injuries. Warm-up exercise, gradually increasing exercise intensity and reasonable rest and recovery are three important steps to prevent sports injuries. If you can follow these steps, you can stay away from sports injuries and enjoy a healthy sports life.

On December 6th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup is about to usher in the first day of the second stage. At present, the group stage has ended, and the list of the top eight teams has been released. Although the China team lost by Manyu Wang, the other seven main players remained unbeaten, and they have been qualified for promotion and continue to attack the championship.

According to the arrangement, Guoping will play at 19: 30pm on December 6th against the average Slovak team, and the top three seeds, Germany, Japan and South Korea, will also continue to play. Please see below for the detailed situation, latest schedule and highlights of each match.

This mixed World Cup has adopted a brand-new 8-win system in 15 games. The first stage is to calculate the points to decide the outcome, and so is the second stage, which means that each team should try to make a quick decision and open the gap as early as possible to get 8 points. At the same time, the losing team need not be discouraged, as long as the total score is enough, it can still win medals and even hit the championship.

As mentioned earlier, Guoping has advanced to the top eight. Among the eight main players, only Manyu Wang lost 1-2 to Puerto Rico’s Diaz, while the other seven players, Fan Zhendong, Wang Chuqin, Ma Long, Lin Gaoyuan, Sun Yingsha, Chen Meng and Wang Yidi, remained unbeaten.

In addition to Guoping, the others have been promoted by Germany, Japan, South Korea, Sweden, Slovakia, France, and China Taipei. Next, except for the teams that have met in the first stage, all the others have to play again. Take Guoping as an example, whether you want to win the championship or not, you have to play six more games (Sweden has already touched it), and finally calculate the total score to determine the ranking.

According to the arrangement, the first two games to be played at 13:00 pm on December 6th were Japan VS China Taipei and South Korea VS France. Among them, the pressure on Japan was relatively small, because the three main players of China Taipei, Lin Yunru, Chuan Chih Yuan and Zheng Yijing, didn’t come, and the threat was not great.

The battle between South Korea and France is quite interesting. The former has eight generals, including Zhang Yuzhen, Lin Zhongxun, Li Shangzhu, Ahn Jae hyun, Shen Yubin, Tian Zhixi, Jin Naying and Li Shiwen, all of whom are first-class in foreign associations except Li Shiwen. The latter has four masters, lebrun Brothers, Simon and Yuan Jianan, and the rising star Pawad is also very influential. Although it is inferior to South Korea, it may not be impossible to score points.

At 19:30 pm, the table tennis match against Slovakia is not a big problem. The battle between Germany and Sweden may be fierce. Both sides have several main players absent. At present, the strength is even. Sweden may win with the advantage of men, but it may not lose.

So who do you think will win the first prize in the second stage? Welcome to write your own prediction in this message!

On the second day of the table tennis World Cup quarter-finals, there was a fierce confrontation. Players from China, Japan, Korea, Germany, France and Sweden showed their high-level skills and tenacious fighting spirit, bringing a wonderful table tennis feast to the audience.

On the second day of the table tennis World Cup quarter-finals, the players from six teams, China, Japan, South Korea, Germany, France and Sweden, showed their top skills and strong desire for competition. The audience witnessed a thrilling confrontation in the tense and exciting competition.

The first is the contest between the Chinese and German teams. China sent powerful players Malone and Fan Zhendong, while the German team was composed of Bohr and Ochalov. In this game, the players of both sides played inextricably, and the superb skills and the tenacity of psychological quality became the key to victory or defeat. In the end, China beat the German team 3-1 and advanced to the semi-finals.

Next, the Japanese team and the French team launched a fierce confrontation. Japanese players Jun Mizutani and Zhang Benzhi played against French players Liang Jingkun and Lucretier respectively. The whole game was full of skill and speed, and the wonderful moment when the players competed for each ball on the stage made the audience stare. In the end, Japan beat France 3-0 and advanced smoothly.

At the same time, the confrontation between South Korea and Sweden is also expected. South Korea sent Xu Xin and Yin Hang, while Sweden was made up of Okalov and falk. In this game, the players showed high competition skills and strong willpower. After fierce competition, South Korea narrowly beat Sweden 3-2 and advanced to the semi-finals.

In this wonderful table tennis feast, the players’ fighting spirit and top-level performance are amazing. They brought unforgettable matchups to the audience with the wonderful moments of each ball.

The table tennis World Cup quarter-finals will continue, and the four promotion teams will further compete cruelly. The audience are full of expectations for the next game, and they are looking forward to seeing more jaw-dropping wonderful rounds and exciting victory moments.

On the stage of this table tennis World Cup, the players from China, Japan, Korea, Germany, France and Sweden showed top-level skills and indomitable spirit. No matter who can win the championship in the end, these players have become legends in the table tennis world and brought us unforgettable table tennis feasts.

Let’s continue to pay attention to the wonderful events of the Table Tennis World Cup and cheer for these excellent players! Let’s witness the brilliant moment of the table tennis world together!

The game lineup in 2023 is the most exciting for players in the past decade. With the maturity of Unreal 5 engine since 2023, PS5 and XSX/S consoles have officially entered the golden age, and many manufacturers have launched many excellent games. The three major console manufacturers all plan to release at least one blockbuster game this year, including Microsoft’s Starry Sky, Sony’s Marvel Comics spider-man 2 and Nintendo’s the legend of zelda: Tears of the Kingdom, supplemented by third-party game lineups, including Hogwarts Legacy, Resident Evil 4: Remastered Edition, Star Wars, Street Fighter 6, Diablo 4 and Assassin’s Creed.

The first quarter of 2023 has passed, and this quarter has lived up to the expectations of players. IGN has rated 20 games with 8 points, including two 10-point games. Let’s take a look at how many you have played.

1. The Heart of the Atom

2. "company of heroes 3" multi-person part

3. I wish you a good death

4. Meet the Creator

5. "Resident Evil: Village VR"

6. Son of Mori

7. Wild Heart

8. Wolong: The Fall of Heaven

9.《WWE 2K23》

1. bayonetta: Origin

2. Dead Space: Remastered Edition

3. Arms of Fire: Combination

4.《Gran Turismo 7 VR》

5.《Hi-Fi Rush》

6. The Legacy of Hogwarts

7.《MLB The Show 23》

8. Pizza Tower

9. Rhythm Theater: Final Fantasy

Galactic warrior Prime replica edition

Resident Evil 4: Remastered Edition

Text/hand tour that the devil touches the cat

Whenever I talk to my friends about the "party games" category of this year’s game market fire, Netease’s "Egg Party" is an unavoidable topic. After all, there are 30 million daily users, over 100 million monthly users, and over 100 million paradise UGC maps … It has too many auras.

It is no exaggeration to say that "Egg Party" refreshed the imagination of the outside world for party games, and it also made many people re-recognize the huge market potential of this category.

Behind these external eye-catching data, what deserves our discussion is the careful layout of the game in UGC for a long time-to be honest, perhaps many people didn’t expect it to develop so quickly.

In June of this year, Kwan, the producer of "Egg Party", announced at the first creators’ conference that Egg Paradise had achieved the achievement of adding millions of new maps and tens of millions of creators every week.

Just two months later, Egg Party once again announced the achievement that the total number of UGC maps in the game and monthly active users both exceeded 100 million. These data are enough to confirm the strong layout of Egg Party in UGC content.

Until last week, the "Egg Party" had a new action: the "Super Craftsman Recruitment" activity officially ended, and 500 outstanding creators were awarded the title of Super Craftsman, and they were invited to participate in the annual mysterious project of Egg Island, which also opened a grand prelude for the annual UGC event of Egg Island.

Although the activity is only a prelude, it still allows us to witness the deep "externalization" of UGC ecological relationship and the good interactive ecology as always. For example, the event not only attracted tens of thousands of creators to participate in the creation, but also won nearly one million votes in just four days of voting.

For another example, by inviting the author to create a personal booth, the activity can better help to condense the essence of UGC map into this landscape "miniature map", spread unlimited creativity as much as possible in the limited creative space, and vividly reproduce the far-reaching diverse motif in the UGC ecology-for example, the author noticed that there are both "Dunhuang Pipa" and "Fantasy Collection" booths that shoulder the heavy responsibility of inheriting traditional culture. There are also booths that pay attention to social phenomena and discuss topics such as campus bullying and mental illness.

From this, we once again see the flourishing and mature UGC ecology of Egg Party and its great influence.

Then, in just over a year, why can "Egg Party" make the UGC ecology truly unrepeatable? How to build a positive and benign creative ecology quickly, and continue to iterate and upgrade, and continue to build a creative ecological co-prosperity circle?

By analyzing this activity, maybe we can find our own answer.

01

Behind the super craftsman

It’s a hundred million growth stories and emotional flows.

If the content of UGC is a towering tree, then the creators are strong branches of this tree. On the one hand, they are an important guarantee for the prosperity and development of UGC content; On the other hand, their growth arc is a powerful mapping between their creative value and the official UGC ecological development.

Behind the 500 super craftsmen, it is the creator’s personal growth and the overall ecological synergy of UGC, which can solidify the higher brand value of UGC. The creators represented by super craftsmen constantly strengthen their personal IP characteristics with the help of the official stage, and they are mutually beneficial to the development of UGC, and jointly draw their own growth marks.

Taking the creator "Xuanzai Run" as an example, into the pit was attracted by the classic parkour game in the early days, and she came into contact with the function of the park workshop by chance. Its low threshold and high degree of freedom enabled her to easily reproduce the beautiful things in daily life into the map, depicting many scenes that were warmly healed in the booth "Love", and also realized her artistic dream all along.

Another example is the creator "Brown Bear", who is a "super daddy" in reality. He found the opportunity to realize "the dream of making games" in the powerful function of the egg workshop, and was invited to become an official full-time creator by virtue of his ingenious creative talent. While taking care of his family and career perfectly, he started a "second life" in the egg. In this super craftsman’s booth, "Brown Bear" continues the epic description style that it has always been good at, creating a magnificent and powerful "city of heroes", which is full of shock between the sword and the light.

While the official support and the creators’ self-growth complement each other, the creators’ sharing of creative interests has become an important part of UGC’s concept of "co-creation": "Langlang 11" and "Puxi Coke", which perfectly proves this point to the story of a good creative partner. By chance, they met in an author exchange group, and when they met for the first time, they hit it off in their creative ideas and pursuits. As an art student, "Puxi Coke." often helps science students "Langlang 11" optimize the artistic style of maps. And "Langlang 11" will often share its creative skills with "Puxi Coke."

This time, both of them showed their elegance in the "super craftsman recruitment activity", and "Langlang 11" carefully drew the super cute version of "Angel Egg", which was naive and endearing. The booth of "Deep Sea Relics" built by "Puxi Coke." leads users to sink into the deep blue sea and start a dreamy adventure.

Based on the above three cases, from ordinary users to creators, and then to symbiosis and common prosperity with the government, these diverse growth curves just bring together the three trump cards of Egg Party in creating UGC ecology: high-frequency iteration, convenient and easy-to-use UGC tools, diverse and high-return incentive system, and benign interactive creative atmosphere-which may be the sustainability of Egg Party.

02

Tools, Incentives and Operation with Three Axes

Help UGC reach its peak in ecology.

Recently, "Egg Party" announced the plan of "Creating an Egg Age Together", announcing that it will provide users with rich creative income with 500 million incentive funds within two years to encourage more users to join in the creation.

After research, the author found that the plan just echoes the three trump cards mentioned above-the "Co-Creation Age" plan is a three-in-one system based on powerful UGC tools of high-frequency iteration, multiple creative events covering all users as the carrier, and a perfect creator incentive and signing mechanism as the support, which actually realizes welfare overweight, affirms the value accumulation of creators’ personal growth, and better promotes the flow of emotions and relationships between creators, officials and creators.

On the whole, the UGC tools, incentive system and creative atmosphere, which are also reflected in the plan of "Creating an Egg Age Together", are not independent, but complement each other, and together constitute the thriving UGC ecology of today’s Egg Party. Let’s talk about tools first, which is an important cornerstone of UGC creation. No matter how good the game is, the tools are inconvenient and the creation threshold is too high, it will "persuade" a large number of users to some extent.

The project team of "Egg Party", which started with an editor, is even more familiar with this: on the one hand, they directly fill the creation friendliness of the creation tools through a large number of stupid templates with low threshold and visual operation forms. With the acceleration of the instrumentalization process, creators have gradually emerged more subdivided creative functional requirements. Therefore, Egg Party has successively introduced AIGC functions such as "one-click generation of pixel text/painting, flowers and architecture" and "video generation action", and recently broke the news about the king-fried functions such as "egg code" and "shooting UGC" which will be launched in the workshop, further liberating the creators from the tedious and repetitive creative steps.

On the other hand, in the practical stage of tools landing, Egg Party not only introduced the "nanny-level" instructions of workshops such as "Small Class of Egg Workshop" and "Open Class of Creator Workshop", but also launched a series of brand activities including online workshop UGC exchange meeting and "Craftsman Academy Training Camp", aiming at opening a window for creators to quickly understand the recent and future updates of workshops, and at the same time helping them with "old and new" teaching.

If the high-frequency iteration of tools helps creators to reduce their burdens and improve their efficiency, then the official incentive and signing mechanism based on low-threshold and diversified creative events affirms the creative value of creators from a broader dimension and gives rich realistic returns.

Under the planning system of "Creating Eggs Together", Egg Party has greatly increased more creative incentive events of all sizes, including "Artisans’ Creation Month" which is a permanent reading event, short-term activities such as "Workshop Components Reward Order", "Paradise Artisans’ Great Welfare" and "Vehicle Competition", as well as comprehensive "Workshop Creation Competition" and so on, even according to festivals and game season versions. Each activity has a different focus, and the creativity dedicated to the smallest and smallest can be captured, amplified and seen.

For example, the resident monthly creative event "Craftsman’s Creation Month", as the name implies, the official will provide different creative track directions every month, so as to cover every minority theme as much as possible, help creators to refresh their creative thinking for the node on a monthly basis, and also provide them with rich egg coins and cash prizes. For example, in December, the Craftsman Creation Month was upgraded in an all-round way in terms of rewards. Inspired by the 1 million bonus, the creators were invited to play their ingenuity in five sub-tracks, including group building and viewing.

In contrast, the "Paradise Craftsman’s Great Welfare" is a short-term, limited-time creative welfare activity. For example, in the third week of November, the challenge is to make the first 4,000 maps with a heat value of 1,000 within the specified time, and then get the 200 yuan Prize.

At the same time, there are small and medium-sized construction competitions with different specific nodes in the competition system, including the "Egg Games" with the theme of national sports competition, and the "Never Robbed" map construction competition for linkage, etc …… The purpose is to make the construction competitions with each interesting sub-theme attract the attention of vertical users in this field as much as possible, and then radiate to all the creators with pan-interest.

Matching with the rich incentive events, it is the official mature official incentive and signing mechanism to help creators with different demands and different growth stages get more opportunities for upward growth.

Specifically, as long as the total number of trips to create maps exceeds 10,000, you can apply to join the official "incentive plan" and get stable cash income. For those creators who have higher pursuits and unique talents, the government will continue to dig them into official contract authors to open a clearer future for them. The official has also prepared a series of exclusive rights and interests for this group of contracted creators: on the one hand, it significantly enhances their creative income, on the other hand, it also has priority rights such as participating in various official exchange meetings and experiencing the new version of the editor in advance.

For social media content creators, the government has also opened official support and incentive rights on the whole platform. Excellent content creators can not only get revenue bonuses, but also get official platform traffic tilt, so that their whimsy can be seen by more people.

With mature tools and rich incentive creation system, the whole UGC ecology of Egg Party has become more stable.

Because of this, it can form a more friendly and benign environment atmosphere for creators in the game, which is helpful to the internal communication of creators’ ecology, thus promoting the flow of creativity, content and emotion among creators. The "Langlang 11" and "Puxi Coke" mentioned above strongly prove this point.

In fact, there are many related cases, such as "an excellent creator recommended a paradise workshop to a colleague, and the latter signed a contract to become an official author", "The author of Lao Liutu transformed into an anchor and became close friends with another anchor" ……………………………………………………………………………………………….

In my opinion, these cases actually use "creation" as "social currency" to closely combine the user groups in the game. Creators can share and discuss based on UGC content; Between the creator and the player, new social relations will be created because of UGC maps. Whether it is praise or suggestion, the former can gain more progress and sense of accomplishment. This kind of good cooperative creative atmosphere is the best "endorsement advertisement" of UGC ecology, which can attract more and more interested people to join it, so as to make the whole ecology more active and prosperous.

03

Breaking the upper limit, the biggest opponent of Egg Party is yourself.

After the above analysis and discussion, you may have a clearer understanding of the UGC ecology that Egg Party leads the whole industry. Generally speaking, if an UGC ecosystem wants to develop steadily, it needs to establish a close "bonding" relationship from top to bottom, from officials to users, and from creators to users, so as to co-create around content and make the ecosystem bigger and stronger.

The "Egg Party", which is a chain of "official stage-setting, creator singing and user voting", is to connect the first few together, push the creators who are valuable resources of UGC into the spotlight, and show their works in an enlarged way, so that the outside world can see the official respect and cherish the creative value of UGC.

In my opinion, this "super craftsman recruitment" activity has been so surprising that I can’t help but look forward to what kind of shock the upcoming annual UGC event will bring.

In the future, "Egg Party" may once again break the existing ceiling of UGC and constantly set up new benchmarks in this field. And where will its upper limit be? I don’t think anyone can give an accurate answer. But at least, it is now the only existence in this market, and it continues to create more and more "firsts".