????The Associated Press published an article entitled "The Year of War: In 2023, Russia’s attack on Ukraine continued, and the most fierce fighting broke out between Israel and Hamas". The full text is as follows:

????As in previous years, the Associated Press recorded the conflicts around the world and their harm to civilians at close range this year.

????From the Israel-Hamas war to the continuous fighting between Russia and Ukraine, 2023 has shown the danger that the armed conflict will escalate into a regional-wide fighting. But behind their long shadows, the world is facing conflicts everywhere.

????Coups and violence in various parts of Africa have disrupted life in those countries. Myanmar in Southeast Asia faces what some experts call a chronic civil war. In Central and South America, violence driven by drug trafficking continues.

????Nuclear-armed India and Pakistan remain suspicious of each other. North Korea’s nuclear arsenal continues to grow. Iran’s uranium enrichment is now closer to weapons-grade level than ever before.

????UN Secretary-General antonio guterres said: "Conflicts have become more complicated, more deadly and more difficult to solve … Concerns about the possibility of nuclear war have resurfaced. New potential conflict areas and weapons of war are creating new ways of human self-destruction. "

????Let’s look at the current situation of some major wars in the world.

????The deadliest war between Israel and Kazakhstan

????The bloodiest war between Israel and Hamas began on October 7, when militants broke through the wall around the seaside enclave in the Gaza Strip. Its fighters killed about 1,200 people in Israel and took more than 200 hostages back to Gaza. The attack was described as the largest one-day killing of Jews since the Holocaust, which shocked Israel. Israelis used to think that their border walls, technologically advanced military and intelligence agencies could provide them with extensive protection from the almost constant rocket attacks by militants.

????The beleaguered Israeli Prime Minister Benjamin Netanyahu, who has been plagued by months of protests caused by his far-right government’s attempts to reform the country’s judicial system and corruption allegations, has launched a large-scale retaliatory air strike.

????The Israeli army entered the Gaza Strip for the first time in many years and launched a fierce street battle with Hamas in Gaza City. The attack killed more than 18,700 people in the Gaza Strip, and more than 2 million residents were besieged by the Israeli army, mainly because the transportation of food, fuel, water and medicine was blocked.

????The mass killings of Israelis and Palestinians have triggered protests around the world. After years of stalemate in Palestinian statehood, many people are very sympathetic to the Palestinians.

????Militia groups supported by Iran, including Hezbollah in Lebanon, opened fire on Israel. The United States sent two aircraft carriers, troops and other weapons and equipment to the region in an attempt to prevent the outbreak of a wider regional war. However, Israel has repeatedly stated its goal of destroying Hamas, which means that the risk of long-term military action will inevitably increase in the future.

????The conflict between Russia and Ukraine continues.

????The fast pace of the Israel-Hamas war eclipsed the Russian-Ukrainian conflict at the end of 2023. In the previous months, the war situation has hardly changed. Ukraine acquired tanks, weapons and western training before launching a new round of counter-offensive. It is reported that the goal of this counterattack is to reach the Sea of Azov and split the Russian front in the south. However, faced with Russian troops digging trenches, multiple defense lines, minefields and other dangers, Ukrainian troops have either made slow progress or made no progress at all. Although western countries still openly support Ukraine, many factors, including next year’s US election, may affect how much aid Kiev will receive in the future.

????Russia also faces many challenges, including the death of yevgeny Prigozhin, leader of Wagner Group, a private defense contractor, in a mysterious air crash.

????African unrest

????Sudan, a big country in East Africa, has been teetering since its long-term ruler Omar al-Bashir was overthrown, and the country fell into civil war in April this year. The war has confronted the country’s army with a powerful paramilitary force called the Rapid Support Force, which has long been associated with atrocities in Darfur. During the fighting, the exchange of fire caused the aircraft at Khartoum International Airport to catch fire, and countries rushed to evacuate their citizens by land, sea and air. Up to now, the fighting has caused about 9000 deaths.

????At the same time, the wave of military coups sweeping across Africa in recent years continues. In Niger, a former French colony and an important uranium exporter, in July this year, soldiers overthrew the national election as president. A month later, the Gabonese army also staged a coup and overthrew the long-term ruling Gabonese president.

????Latin American drug war

????Violent activities of drug trafficking groups are rampant in some parts of Mexico, and they clash over territory and supply lines to the United States. But the conflict is not limited to there. Violence in other Central American countries, such as Honduras, has surged, and even Costa Rica, once calm, is considered as the main storage and transshipment point for transporting drugs to Europe. Coca production in Colombia has reached the highest level ever, and coca leaves are used to make cocaine.

????Deadlocks and conflicts elsewhere

????United Nations experts say that in the Southeast Asian country of Myanmar, since the coup overthrew Aung San Suu Kyi’s democratically elected government, there has been a civil war between the rebels and the army. Two years after the Taliban overthrew the western-backed government in Kabul, Afghanistan faced an armed attack from a branch of the Islamic State organization, and girls were still banned from receiving secondary education.

????In Yemen, the Houthi rebels supported by Iran and a Saudi-led alliance fighting against them have not yet reached a permanent peace agreement, which has led militants to intensify their attacks again in recent weeks. (Compile/sha li)?

After the news that the main players of China football team were injured in Thailand came out, it caused extensive controversy and discussion. According to media reports, Titipan, the main midfielder of Thailand team, needs a long recovery period of at least 8 months because of tearing the anterior cruciate ligament and medial collateral ligament of his knee. The striker of Thailand, Dangda, also missed at least four weeks due to injury, making it difficult for him to play against China on November 16th. In this regard, Soccer reported that China became the winner because Thailand lost important players before the preliminaries. However, such a report attracted a lot of fans’ scolding. Some fans said that China football now needs to rely on the injury of its opponent to win, which is really disgusting. They think that the football level in China is so low that it has fallen to the point where people want to be injured or even sent off, which is really worrying.

There are also fans who believe that the China men’s soccer team seems unable to win no matter whether the main players of Thailand are injured or not. They are pessimistic about the future of football in China, and think that China can’t win against Japanese teams and strong European teams, and they are still discussing how to beat Thailand and Vietnam, which is ridiculous. However, some fans are optimistic about China football. They believe that the China team can play its own strength in the face of stable opponents. They mentioned the fierce confrontation between the Japanese team and the European powers, and thought that China could meet the challenges of Thailand and Viet Nam as long as it played steadily. In any case, China Football got some good news in the news that the main players of Thailand were injured. Fans have different expectations and views on the performance of China team.

Whether optimistic or pessimistic, only when the China team can prove its strength in the competition can the fans have more confidence in it.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

The history of the Song Dynasty is a story of being rich and willful, and finally going bankrupt.

Zhao Kuangyin launched the mutiny in Chen Qiao, and became the new village head and the biggest landlord in the world after he took the fashion show with the highest rate of return in history.

When he became a village head, Boss Zhao was most worried that his subordinates would go their own way, leaving them with no way out.

After thinking for a moment, Boss Zhao asked his men to drink a glass of wine. Let the men kneel at a word.

"What if your men want you to wear imperial robes?"

Shi Shouxin, Gao Huaide and other generals offered their knees in succession, asking the boss to give them a way out of life.

In the end, Zhao Kuangyin gave them a way to cash out.

Everyone’s efforts with me are nothing more than making profits. Now it’s on the market. You said that you didn’t hurry up and cash out, but you were still waiting for ants to climb the tree.

Before the Song Dynasty, during the Five Dynasties and Ten Kingdoms, when soldiers were in their hands, they quite owned the original shares, which became larger and larger. After exceeding the shares in the hands of the chairman, they could hold a board meeting, either abdicating or bloodbath, so as to re-elect.

Now, Zhao Kuangyin, taking advantage of his underlings’ insufficient performance shares, directly let these entrepreneurs cash out and take the money to leave.

The next day, a general called in sick and asked for an indefinite medical leave. Soon, this phenomenon showed signs of human-to-human transmission. The generals sold their military power in succession. Since then, the performance shares have been in the hands of the Zhao family, and the fashion shows that were often staged in the Five Dynasties and Ten Countries have almost disappeared.

This thing is called a glass of wine to release the soldiers, which is the most cost-effective glass of wine in the history of the village.

Then, Zhao Kuangyin played a set of "strong and weak" combination boxing.

In the past, our time, with soldiers and food in hand, rushed into the board of directors to lift the table without a word. Zhao Kuangyin simply confiscated all our military, financial and judicial powers. All the strong men in the place were incorporated into the central imperial army, leaving only the old, the sick and the disabled to guard the gate.

Even the central imperial army, Lao Zhao was not at ease. He divided the imperial army into three departments, namely, the department in front of the temple, the department in charge of guards and horses, and the department in charge of guards and soldiers.

There are three generals in Sanya respectively.

However, this handsome man is too low-quality. They only have the command right, but they have no right to transfer troops and send troops.

It is entirely up to Lao Zhao to decide what soldiers to deploy and when to start.

Lao Zhao also made a special balance, with 100,000 imperial troops in Beijing and 100,000 scattered around the country. In this way, the central imperial army can easily settle the rebellion of the foreign imperial army. Together, the foreign imperial guards can also stop the mutiny in Beijing.

The imperial guard in Beijing and the imperial guard in other places are still changing at any time, so that the soldiers don’t know who will be, and the soldiers in the world will really only be surnamed Zhao.

With such an adjustment, the chaos of the soldiers is gone, but the status of the general has plummeted. During the Han and Tang Dynasties, a general could be awarded the title of marquis for his meritorious military service.Going out will enter the phase. Going out is the general, and coming back is the prime minister. After the song dynasty, that is, the senior tool man in the village, it is impossible to become a super executive.

Thanks to this, the Song Dynasty stabilized, and Lao Zhao began to get rich, and when he got rich, he became willful. As soon as you have money, you want to take money to hit people.

The sixteen states of Youyun are the ones that Zhao Kuangyin wants to smash with money.

Sixteen states of deep and remote clouds are in the north of the village, which is the northern barrier of the village. Without this piece, riders from the north can easily rush to the middle of the village. In order to rebel, Shi Jingtang sold this place to Liao.

Liao country isA small branch set up by the Khitans in the north. The first big brother is called Yelu Abaoji.

When Bao Ji was born, the Khitan was still in the primitive clan and tribal society. This kind of society was when people were in a good mood, and everyone drank in a big bowl and ate meat. When feeling bad, chop off your head and rob your wife.

Bao Ji’s grandfather was killed in an infighting, and his father moved away from home. Grandma painted his face black to protect him, and then hid it in someone else’s tent.

This little face with a black face is crawling alone in the counting room. No one would have thought that this child would change the fate of the Khitans and affect the history of China for hundreds of years.

Where no one noticed, Bao Ji grew up and the good days finally came. His uncle held the power of the Khitan. And he grew into a good battlefield embryo. It is as high as nine feet, I don’t know if it is calculated according to the size of that dynasty, but the lowest is nearly two meters. Moreover, the history book is rich and sharp. I didn’t quite understand what it means to be rich on the top and sharp on the bottom, until one day, when I was watching cartoons, a Popeye who ate spinach suddenly appeared on the screen.

It means that the chest muscles are developed.

Paul’s strength is great, he can pull 300 Jin, and his riding and shooting skills are also very strong. Nomads can’t play the violin, but they can play the horseshoe piano and can’t ride the wall. Riding and shooting must be learned.

In the struggle with the tribes in the grassland, Bao Ji showed his extraordinary military skills and repeatedly made meritorious military service. Soon after, he became the military leader of the Khitan, leading the tribe to sweep across northern Xinjiang. It can be said that as long as the wind blows low, you can see the Khitan people’s cattle, sheep and horses.

As early as the Five Dynasties and Ten Kingdoms period, Bao Ji went to Zhongyuan to rob with his military forces. Unexpectedly, although the Five Dynasties were chaotic and divided, Qin Shihuang didn’t even know the map of China, but the war was fierce. Mr. Bao Ji didn’t get a bargain, so he had to hand over the task of going south to his son Yeludeguang.

Yelvdeguang finally seized the opportunity to take a stake in Shi Jingtang when he was robbing the throne with his brother-in-law Li Congke, and he was assigned to sixty states of deep and remote clouds. Later, he once entered the Central Plains, but it was too hot in the south, so Yelvdeguang couldn’t stay, so he had to withdraw from the grassland and died halfway. It is said that it was also made into dried meat by a chef in the village.

But the sixteen states of Youyun have always been in the hands of Liao people. For the Central Plains dynasty, it means that the other party has a king fried in his hand and can throw things at your head from time to time.

To solve this problem, Zhao Kuangyin showed the essence of local tyrants. He said that he had laid a solid foundation in various countries and got a lot of good things. I saved all these things and saved a certain amount, so I talked with Liao and used the money to buy back sixteen states of Youyun.

The idea is beautiful, and the reality is very skinny.

I had just saved almost all my money, and when I was about to buy it, Zhao Kuangyin suddenly died.

His death is a famous mysterious event in the history of Song Dynasty. It is said that on that day, Zhao Kuangyin was having dinner and drinking with his brother. At this time, others saw from the window, candlelight flickering, Zhao Guangyi suddenly jumped up, as if to avoid something. Zhao Kuangyin knocked on the ground with yu fu: "Good for it, good for it." It’s for the sound of candles and axes.

On this day, Zhao Kuangyin died. After his death, the throne passed not to his son, but to Zhao Guangyi. And six years later, Zhao Pu, a former executive (prime minister) who was in a state of semi-unemployment, suddenly took out a golden chamber, which said that Zhao Kuangyin had arranged with the Queen Mother that the throne would be passed on to his younger brother Zhao Guangyi in the future.

Zhao Guangyi was justified when he became emperor. Then work hard.

The most important task is to take down the sixteen states of Youyun.

Zhao Guangyi lit up the military forces to win the Northern Han Dynasty, which has always been tenacious in the north, and also incorporated Yang Ye, a member of the Northern Han Dynasty, who was defeated by Liao soldiers in several battles, and was called "Yang Invincible".

With the Northern Han Dynasty, it was much more convenient to attack the sixteen states of Youyun. The army made a high-altitude attack at the gates of Youzhou, but it didn’t attack for seven days in a row. Dasong’s army had already passed the start-up period, and there were only a handful of famous soldiers. When the Liao army arrived, Song Jun was defeated, and Mr. Zhao Guangyi slipped back in a donkey cart.

Since then, Zhao Guangyi organized another attack, but Dasong exposed the problem of no commander-in-chief. None of the armies could attack as a whole. In the end, they not only suffered a heavy defeat, but also cheated Yang Ye.

At that time, it was agreed that Yang Ye would lead the way to meet them, and commander-in-chief Pan Mei would ambush them in the back. But when Yang Ye lost at the front, Pan Mei blew the assembly number, leaving Yang Ye behind, which led to the capture of General Yang Lao, who died of hunger strike.

In novels, Pan Mei is often portrayed as a villain and a traitor. Mr. Pan Mei is indeed average and has made mistakes, but it may be a bit exaggerated to be called a big traitor.

After Yang Ye’s death, his son Yang Yanzhao continued to join the army, guarding the frontier fortress, and won numerous battles, so he was called "Yang Liuyu". Yang Wenguang, the son of Yang Liuyi, is also a fierce soldier. The three generations of Yang family galloped on the battlefield, which made people admire, so there was a famous novel "Yang Jiajiang" behind them.

After two rounds of fighting, the Tangut people in Xiazhou in the northwest began to split up. At that time, when the emperor was Song Zhenzong, the son of Zhao Yiguang. As the third generation of emperors, Song Zhenzong’s methods to solve problems were simple and rude.

Don’t you just want some money?
Here you are!

Song Zhenzong sealed Xiping King to Li Deming, the leading brother of Xiazhou. Every year, he threw 40,000 gold, 40,000 brocade and 20,000 Jin of tea at Xiazhou at a fixed point, so-called old coins.

Take the money, we are all fine, don’t make trouble.

Seeing how generous the Song Dynasty was, Liao, the eldest brother in the north, couldn’t sit still.

It’s late, let’s go and have a windfall!

Song Zhenzong got a fright when he went there. He ran away with oil on his feet, and directly grabbed him by himself.

This is Minister Kou Zhun.

"Don’t worry, let’s go up and play a dozen. If we run to the south, our DaSong will be finished."

Hearing this, Song Zhenzong ran to the south without insurance, and finally got up the courage.

Running to the Yellow River, Song Zhenzong felt hasty this time, and wanted to run back. Unexpectedly, Gao Qiong, the imperial coach, knocked on Song Zhenzong’s coachman with a piece of wood.

Go away!

Song Zhenzong’s frame crossed the Yellow River in a fog.

Unexpectedly, the effect was particularly good. When the defenders of the Song Dynasty in Zhoucheng saw that all the bosses were on the scene, their morale was greatly boosted.

Originally, Song Jun could beat the Liao army at high altitude, but Song Zhenzong decided to stop when it was too late, and made peace with the Liao country, agreeing to give silver 102,000 yuan a year, so that everyone would be fine and not fight. History is called "the alliance of the Yuan Dynasty"

Spending money to buy peace was also done in the Han Dynasty, but Lao Zhao’s family took it to the extreme.

Who else refuses to accept? Hit him with money!

Under the money attack of local tyrant Song, the three kingdoms of Song, Liao and Xixia began a period of peace.

That’s the question. Why was the Song Dynasty so rich?
The main reason is that business activities are too prosperous.

Unlike other dynasties, which emphasized agriculture and suppressed commerce, the Song Dynasty encouraged commerce. Just look at the prosperity of the Riverside Scene at Qingming Festival.

When there are more commercial activities, Lao Zhao can get a commission, two percent for transporting goods and three percent for selling goods in stores. There are also various miscellaneous taxes. For example, merchant ships have to cross the stream to "cross the stream for money"

The commercial tax collected in the Song Dynasty was as high as 20 million yuan a year. You said that it would cost 100,000 yuan to buy peace. Isn’t it fragrant? Besides, the money can be earned back through trade with Xixia, the Liao country.

As for the problem of face, as long as you are thick-skinned, it is others who are embarrassed.

The rest of my life will be like this. Unexpectedly, the local tyrant Song also began to have an economic crisis.

Let’s stop here for today and continue tomorrow.

Even if the current consumer venture capital ebbs, are we still optimistic about cutting-edge consumer brands?

There is no doubt about the answer.

Consumption is a track with a long slope and thick snow. Brand development is not overnight, but once it is established, it will not die easily. We see that after a round of high-speed growth pains, some new brand companies have loyal users, and then they have gained considerable scale and even profits, and entered a new stage of steady growth. Most of them were born after 2014, and they took advantage of the hot air of investment in 2019 to win in the fierce competition.

Based on this, 36Kr’s future consumption decided to select 36 new consumer brand companies, and continue to track their development by means of interviews and case studies, and gather them in "Houxue Company 36"In this column.

UR store, brand for the picture

Interview |Yaolan Yang Xuan

Text |Yao LAN

Edit |Qiao Qian

Source |Future consumption in 36Kr (ID: LSLB168)

Fast fashion has a wonderful beginning in China. What people see is that the Spanish brand ZARA officially entered China in 2006, but neglected its corner in Guangdong. That year, its strong rival was born.

Before 2017, ZARA, H&M, GAP and other international fast fashion brands spent their time in golden decade. They occupied gold shops in major shopping malls in first-and second-tier cities with an area of thousands of square meters, and played an important role as a "passenger flow driver". Nowadays, in China, they are not only replaced by Lululemon offline, but also slow in the face of emerging e-commerce channels.

There are many players overtaking in corners in domestic brands. On June 18th last year, on the Tmall women’s sales list, the champion was no longer Uniqlo, which had dominated the list for a long time, but URBAN REVIVO (hereinafter referred to as UR), a local fast fashion brand that had ranked second the year before, while ZARA was always behind UR, falling out of the top ten all the way.

UR seems to have jumped into the public eye overnight. In fact, it has been quietly growing offline for more than ten years, and has completed five rounds of financing in a low-key manner, and its annual sales scale has exceeded 6 billion yuan.

In this "fast war", UR showed its "slow" side. Known as "ZARA’s Apprentice in China", UR has adopted the practice of "holding high and beating high" since its birth, and opened "luxury stores". However, before it was released to join in 2015, the number of UR’s stores was small, and its founder Li Mingguang chose to spend financing on the construction of buyers and designers, supply chain construction and digital system, which lengthened its profit schedule.

After ten years of dormancy, in 2017, UR achieved sales of nearly 3 billion yuan by relying on about 200 stores, making a profit for the first time. To know that clothing is a high-margin industry, it is not difficult to make quick money.

Li Mingguang regards clothes as spiritual products. He said that the essence of fast fashion clothing industry is "fashion", not "fast". "China’s clothing enterprises generally only have a glorious period of about 20 years. It sells well, but it is not fashionable. This is the reason why many brands have declined. "

"Fashion" is perceptual and individualized in Li Mingguang’s eyes. Just as he plays his favorite alternative music in UR stores, he advocates that designers and buyers should often watch art exhibitions, concerts, operas, travel and stay in good hotels. "These are all about improving aesthetics". Today, UR has about 400 stores around the world, and the designer development team has more than 500 members, while ZARA, which has more than 1,900 stores around the world, has only 600 designers.

He Yu, the founding partner of Black Ant Capital, still remembers his first meeting with Li Mingguang. "The first feeling is that people are glowing, dressed in white, clean and refreshing, which is very consistent with their store temperament." He Yu said that Li Mingguang was the founder of "meaning-oriented", and he had higher pursuit besides making a big company and making profits.

How to always keep "fashion"? How to lead the company from the scale of one billion to the scale of ten billion? The following is a dialogue between 36Kr’s future consumption and UR founder Li Mingguang:

UR founder Li Mingguang

Future consumption in 36Kr: How did the brand name "UR" come from?

Li Mingguang:I will buy a lot of foreign music discs, and the cover design of some discs is really emotional. Seeing the beautiful Logo, I was thinking, I will be a brand in the future, and how to use it. UR’s name is inspired by a music disc released at the beginning of the new century, hoping to convey the creative aesthetic concept that can span the times and an international vision.

36Kr’s future consumption: UR is actually your fifth entrepreneurial practice. From the beginning, did you clearly know how to be a "brand"?

Li Mingguang:It should be said that I have always liked and pursued "beauty" since middle school, but I didn’t understand the matter of "making a brand" from the beginning.

In 1998, I started my first business, prepared 50,000 yuan, and opened a foreign trade clothing store in an alley in Baiyun District, Guangzhou, with a pavement of 30 square meters and a monthly rent of 2,000 yuan. A year later, I went to Guangzhou’s high-end business district-Good World Plaza to open a shop, and the monthly rent was 40,000, and the business was really better. But it is difficult to develop rapidly, or it is difficult to copy, because I am engaged in miscellaneous brand retail, not brand.

36Kr’s future consumption: Your brand road seems to have started from acting as an agent for the men’s wear brand VJC in 2000, and you also opened this store in the most fashionable Shanghai. This is a big step, and you are very courageous.

Li Mingguang:But the performance is not satisfactory. Basically, this store loses money every month. In just one year, I have spent almost all the money I have accumulated in the past two years. It is certain to close it. If I have any experience this year, I have a deeper understanding of how to make price positioning and communicate with consumers. Most importantly, we have strengthened our determination to create our own brand.

36Kr’s Future Consumption: How did you decide to be a "fast fashion" brand?

Li Mingguang:In 2003, I saw the domestic media reports about ZARA, and then I went to Japan to see ZARA’s physical store, and soon realized that "fast fashion" was the blue ocean in the Red Sea of China clothing at that time. I called to ask ZARA if she could join us, but they said she didn’t. I don’t think this is high-tech (laughs). It’s not that difficult to do, is it?

In 2006, we formally established UR brand, and ZARA entered the China market in the same year. UR opened its first store in Zhengjia Plaza, Guangzhou. At that time, a shop was more than 100 square meters. I told the mall that you had opened all eight shops, and I wanted to build a brand with a brand-new business model. In fact, Zhengjia Plaza in that period didn’t develop so well, and they were very happy to be taken away by self-employed people like me.

After opening the store for three months, UR’s sales performance is very good. I used to have a jeans brand BC jeans, which also opened a store in Zhengjia Plaza. The store area is 100 square meters, and the monthly rent is more than 100,000 yuan, but the sales volume is also more than 100,000 yuan, so the sales volume has not increased. Finally, I decided to close the jeans brand that opened seven or eight stores.

Future consumption in 36Kr: In the second year after UR opened its first store in China, another fast fashion giant H&M came. ZARA’s first store is located in Nanjing West Road, Shanghai, and H&M’s first store is located in Huaihai Middle Road, Shanghai. You are also targeting first-and second-tier cities. In terms of point selection, these overseas giants have priority. What does UR rely on to compete with them head-on?

Li Mingguang:At that time, in Zhengjia Plaza, Guangzhou, UR was the largest brand in the single clothing store except the department store giant Friendship Store. After driving out, I obviously feel that consumers think that we are a "big brand" and will have a sense of trust. Through the dimensions of shop size, decoration materials, lighting and music played, consumers can judge what brand this stall is.

UR store, brand for the picture

For a long time, few local clothing brands dared to open stores over 200 square meters. At that time, studying this business model, we knew that the store should be big enough and the store style was "luxury". UR didn’t invest much in marketing before, and the store itself was an advertisement. Brand is a kind of belief. Our store wants to be like a "church", and many art installations have been added in the store. In this atmosphere, consumers will have a feeling of admiration for the brand.

36Kr’s future consumption: I heard that you like listening to music very much. Will you play your favorite music in the store?

Li Mingguang: Yes, I want consumers to hear songs that are different or have never been heard before. I like House and Lounge styles which combine modern musical instruments with national elements, and I like the music of Buddha-bar best. Buddha-bar is located in Paris, which is a pub and a restaurant. There is a giant Buddha statue in the store, and the music played includes Middle Eastern elements, Japanese Sanxian and traditional music in China, etc. The styles are diverse and very special. Like listening to music, but also the pursuit of "beauty" performance.

36Kr’s Future Consumption: What did UR learn from ZARA?

Li Mingguang:In the past, clothing enterprises often attended some training courses, and I also attended them, but I found that I didn’t learn what I wanted to learn, so I stopped attending them later. To learn it, our channels are more media reports.

You will find "fast fashion". There is nothing summative for you to learn in China, so you have to grope for it by yourself, and then come back after learning something wrong. In the past, we read those reports that ZARA stores changed goods once a month, so we changed them once. Later, it was found that it was wrong. When people changed them once, they did not change them all, but partially. Among them, the trendy models may be updated once a week. Simply put, the traditional clothing brand is "a small amount of money", and ZARA has achieved a breakthrough of "a large amount of money but a small amount".

In 2006 and 2007, when ZARA was mentioned, many people didn’t know what brand it was. UR was the verifier and beneficiary of this business model in China. We have now precipitated our own "fast fashion business model".

36Kr’s Future Consumption: What do you think is the essence of "fast fashion business model"?

Li Mingguang:As the name implies, it is fast and fashionable, among which "fashion" is the core element.

UR women’s wear, brand for the picture

36Kr’s future consumption: Why is "fast" not the core element?

Li Mingguang:The supply chain of China garment industry is very mature, and so are some other industries. If you only compete for "fast" in this respect, UR is ahead. But this is not enough. We want to be a "fashion brand". The essence of clothing industry is fashion, and creative aesthetic ability is not only the core competitiveness of UR, but also the core competitiveness of clothing industry.

In the fashion industry, especially luxury brands, there are generally two parallel positions, one is CEO and the other is creative director. And in many cases, the creative director is a more decisive role. When luxury brands fail to grow, they often change creative directors and CEOs, because the brand itself has gone through a long period of time, which shows that organizational construction usually does not have problems, and more creativity is not good. Clothing enterprises in China generally only have a glorious period of about 20 years, and then they go down, because it is no longer fashionable.

36Kr’s Future Consumption: What’s Your Role?

Li Mingguang:You can understand that I have more roles as creative director. In the early days, I will follow the details of each model. Now, I am more concerned with controlling the overall direction, such as internationalization, being too young, being too old and so on.

36Kr’s Future Consumption: What’s the difference between UR and ZARA from a product perspective?

Li Mingguang:Compared with ZARA, UR is not the most international, but it is this difference that makes us do well in China. UR is more localized in terms of format, size, color and design details. ZARA is a European style, and many clothes need to be very tall to control, and the whole is a little mature.

36Kr’s future consumption: There are dozens of fashion styles popular in the market today. It’s hard to say which style dominates the market. How can your team grasp the latest fashion trends?

Li Mingguang:This actually depends on everyone’s fashion potential, because fashion is a perceptual and individual thing, and it cannot be standardized or copied. But it has a learning method, that is to say, as a designer and a buyer, you should not only pay attention to industry information, but also often watch art exhibitions, concerts and operas, travel more and stay in some good hotels, all of which are improving your own taste.

Recruiting designers and buyers, I also care about whether TA is willing to invest enough time in this matter, that is, "crazy about fashion". People who often have potential will be "madly in love". Dress and makeup are the first factors to judge "crazy love". Secondly, I will ask some professional questions.

36Kr’s future consumption: Apart from personal potential and "crazy love", is there a mechanism to ensure that UR is always fashionable?

Li Mingguang:The biggest difference between us and traditional clothing brands is that the product design is dominated by buyers rather than designers. Designers help buyers to realize the landing of products, and designers can play freely, but buyers should control them well and make products have two dimensions at the same time-leading fashion and selling well, so as to achieve the best balance between aesthetics and commerce.

UR designers may have a stronger digital thinking, and clearly understand why each model is easy to sell or not, which will help TA to have a clearer direction when designing the next model. However, we will never suppress TA’s creativity, not completely maximize sales. I don’t want UR products to sell well, but they are not fashionable. It sells well, but it is not fashionable, which is the reason why many China brands have declined.

UR women’s and men’s wear, brand for the picture.

36Kr’s future consumption: When it comes to "selling well", what is UR’s definition of "explosion"?

Li Mingguang:Reach a certain sales volume, and the gross profit is within the standards we set, which is the explosion. If you can sell 10 thousand pieces without making money, it is definitely not an explosion.

Future consumption in 36Kr: What is the earliest supply chain?

Li Mingguang:At first, we produced 30 pieces at a time, and many suppliers were unwilling to cooperate, which forced us to build our own factory in 2007. Slowly, for some reasons, the workshop worker opened a factory with 10 or 20 people outside with his wife or several fellow villagers, and then asked me for goods. With the increase of UR volume, the scale of these factories is also expanding, and UR is always their core customer. You can understand that these factories were hatched by us and gradually formed a small supply chain cluster around UR to serve UR. Up to now, bigger suppliers have also come to us.

36Kr’s future consumption: the most criticized issue of "fast fashion" is quality. How do you evaluate the product quality of early UR?

Li Mingguang:We have always believed that "quality" is an important factor driving consumers to continue to buy fast fashion brands. In the early days, many suppliers pursued profit maximization without considering quality at all, and each version was different. How can we talk about building a brand? So, later we built our own factory and R&D center. At present, the trend and quality of products are improving rapidly every year, and the speed of supply chain is also at the leading level in the industry. From design to store shelves, UR can take 6 days at the earliest.

36Kr’s future consumption: The international fast fashion giants represented by ZARA are no longer so beautiful in China. What do you think are the reasons for this situation?

Li Mingguang:I admire ZARA very much. The "fast fashion" it represents has deeply influenced the clothing industry in China.

In the past, ZARA has made great transformation and adjustment. For example, many stores have been closed in Europe, and many offline stores have gone online. At the same time, it raises the sense of quality to cope with the competition of some low-end brands. These actions made its sales and profits last year very good. There are two main reasons for the poor performance in China. First, the products are not localized enough, so it is difficult to go to the third and fourth lines, and it is impossible to develop on a large scale; Second, the main industrial chain is in Europe, so it is difficult to supply the latest products to China quickly. I firmly believe that its development in China is still worth looking forward to if it can get through the supply chain and make a big breakthrough in product level from this year.

Future consumption in 36Kr: Besides quality, serious homogenization is also a problem faced by fast fashion brands.

Li Mingguang:Just like Gucci and LV, both belong to the luxury field, making products related to aesthetics, which are non-standard categories. The same dress, the styles designed by each brand are absolutely different, because there are DNA of each brand in it.

36Kr’s Future Consumption: But Uniqlo is living well in China.

Li Mingguang:Uniqlo is the basic model for winning quality, and its customer base is relatively wide. Nowadays, Shopping Mall, Uniqlo and UR in China are two major clothing brands that they prefer. One focuses on basic models and the other focuses on fashion models, which can attract different customers. Uniqlo now strengthens its quality positioning with a sense of science and technology, and we focus on the trend and fashion.

36Kr’s future consumption: more subdivided styles and richer styles, in fact, the requirements for the supply chain have been further improved. Some people compare SHEIN to "advanced ZARA". What do you think of this opponent from China?

Li Mingguang:SHEIN is called "Super Fast Fashion", which is another brand-new business model. By simple comparison, we are positioned a little higher than it. What I want to say is that every model and style has its market opportunities.

36Kr’s Future Consumption: What consumer goods companies do you admire in China?

Li Mingguang:At present, there are many powerful consumer goods companies in China, especially some consumer brand companies that have accumulated over time, such as Arowana and Gree. I quite appreciate a suit company that is partial to production in the clothing industry. It has made a flexible supply chain system, which is very powerful and can meet the personalized and fast needs of consumers.

36Kr’s Future Consumption: Not only in the field of consumption, which China companies do you like?

Li Mingguang:I like two China enterprises, one is Huawei and the other is Vanke. Let’s talk about Huawei first. It is famous for its heavy investment in R&D. What impressed me most is the wolf management concept. Vanke is a very professional company, and the standardization and modernization of management are very good. This is what I particularly want to learn, because I am more emotional. I hope UR will have its own scientific management system in the future, which will ensure the sustainability of enterprise development.

36Kr’s future consumption: Before launching e-commerce, UR grew silently offline for more than ten years. From 2020 to 2022, UR’s ranking on the Tmall 618 sales list rose all the way, and finally won the championship, surpassing Uniqlo. Do you think it will be easier for clothing brands to go online from offline?

Li Mingguang:In my opinion, offline can build a more stable user base. Doing online, to put it bluntly, is to open a store on the platform. Of course, it also tests the operational ability, such as how to play different live broadcasts. However, the offline chain is very long, involving multi-city management, and site selection is only the first step, as well as space design, decoration, water and electricity fire protection and other links, which cost more. Where is the cashier, how wide the door is, and how to move the line? These questions are trivial. For big stores, atmosphere building is a science.

36Kr’s future consumption: Shanghai is UR’s "base camp", and there are more stores than ZARA. What is your logic of opening stores?

Li Mingguang:We call it the onion principle. In China, Shanghai should be opened before other cities, because Shanghai is the fashion capital of China. If you stand there, you can follow the trend and influence other cities. In Shanghai, it’s best to start from Huaihai Road or Nanjing West Road. You can’t suddenly open a very biased suburb for you to open, so you should stick to it.

UR store, brand for the picture

36Kr’s Future Consumption: Why did you choose to join in 2015?

Li Mingguang:After the successful financing in 2010, I found that the direct store has a large investment in a single store, about 6 million stores, and the funds are limited. In addition, the China market is so big that we have to let go of joining in the end. A very clever thing happened in this process. A Shopping Mall in Zhengzhou asked me to open a shop. I saw that the location of this Mall seemed not very good, so I dared not open it. Later, he said that I would invest, so you can help me manage it. At that time, we were short of money, so I agreed, and the result proved that the effect was good.

After joining in 2015, the scale ran out. The pace of opening stores every year is very stable, basically 50, even in the past three years, there are 40~50.

Future consumption in 36Kr: Since 2015, UR has started brand transformation and put forward a new positioning. You don’t want to be called "ZARA’s China Apprentice" any more.

Li Mingguang:Before 2015, we developed in Shopping Mall. Many people said that we were the second ZARA. To tell the truth, we were a little unconvinced at that time. Many successful brands in China, such as Internet brands, are transformed from foreign advanced business models. I don’t understand why this is not easy for clothing brands, so I want to build a unique UR in the world.

At the peak of fast fashion, there were three criticisms, namely, lack of originality, poor quality and environmental protection. So I put forward the positioning of "fast luxury fashion" again, trying to find a blank spot in the market between "fast fashion" and "light luxury"-the design is more fashionable and the quality is higher, so the price will naturally rise accordingly; At the same time, don’t update too fast to solve environmental problems.

Later, everyone will feel a little contradictory, and "fast" and "luxury" can’t have both. The team is now rethinking how to describe the new UR positioning.

36Kr’s future consumption: To become the unique UR in the world means that UR’s ambition is not just to compete with giants at home.

Li Mingguang:The strategic theory will tell you to make China bigger and stronger before going out, but I don’t think clothing brands with higher aspirations should do this. So, in 2016, UR opened the first overseas physical store in Singapore.

36Kr’s future consumption: Why not go through the China market before going to sea?

Li Mingguang:UR’s brand positioning and vision determine that we must be international. First, although China’s clothing market is also large, it only accounts for a quarter of the global market. To achieve over 100 billion revenues, a single brand must be globalized. You will find that there is no single clothing brand with a scale of more than 30 billion in China. It is true that all styles can survive, but as consumers’ aesthetic preferences become more and more international, brands with more international styles can have a longer life cycle. If you can gain a foothold in the world, it proves that your fashion has reached the international level.

Second, many clothing brands in China compromise a lot when they go down. Although sales will increase for a period of time after the compromise, after a while, consumers will abandon you if they think you are not fashionable enough, so this will test the strategic strength of the brand. UR is not only sinking at home and forcing itself to compromise. Why not go abroad and accept the challenge first? Singapore has a high degree of internationalization, and our stores are growing well. Now it proves that our strategy is correct.

36Kr’s Future Consumption: Will China sink the market? Do you need to compromise?

Li Mingguang:Sooner or later, it will sink into the market, but when to sink and where to "compromise", the inside is still thinking. UR is a link between the preceding and the following. It can not only upgrade its style in the international market, but also meet a wave of consumers who are temporarily weaker than the international level in fashion in China.

36Kr’s future consumption: UR didn’t make a profit in the first ten years. Looking back on this period, what does it mean to you and UR?

Li Mingguang: This decade is a stage of laying a foundation and practicing internal strength. I started financing in 2009, and in 2010, I got 10 million dollars. In 2011, I was short of money, and I got 60 million yuan. In other words, there is a lack of money between its establishment and 2017. UR has made 1 billion yuan and still hasn’t made any money. Some investors told me that many of your clothing peers have made 500 million yuan. Then we went to check whether the number of people was too large and the cost was not well managed. After checking them all, it seemed that none of these problems existed.

When we reach 2 billion yuan, we are still not profitable. Then investors asked me why I haven’t made any money yet, and I couldn’t find any other reason (laughs). Our own summary may be determined by our business model. UR is a brand that holds high and hits high.

36Kr’s future consumption: what are the advantages and disadvantages?

Li Mingguang:I opened a big store as soon as I came up, and I attached great importance to the image of the store. I may not have done so well in controlling the cost of decoration. After 10 years of long accumulation, we have finally established a relatively high barrier, and other brands can easily come in without a little capital or an idea.

From an unplanned stack of goods to a series of strategic ones, the store space has never been very good and is getting better and better, so we have gradually formed our own business model. In 2015, I let go of joining, and it developed rapidly at once. This decade has been slow, and I am right in retrospect.

36Kr’s future consumption: what challenges will it bring to the company if it spans different revenue scales?

Li Mingguang:The core reason why UR can go today is that our business model has not changed much from beginning to end. Large-scale expansion will have an impact on efficiency. Recently, we are thinking about how to make UR, which has grown into a big company, more flexible.

I have read many reports that 100 million is a barrier, 5 billion is a barrier, and 10 billion is a barrier. I am constantly experiencing the different feelings of each barrier. In the early days, I would worry or question, can I really do 1 billion or 5 billion with my own and my team’s ability? But now, we are moving towards a scale of 10 billion.

36Kr’s Future Consumption: What was your "anxiety" in the past three years?

Li Mingguang:My biggest experience is that cash flow is very important. Especially in November last year before the opening of the epidemic, I felt that enterprises would fall at any time. I had never felt this anxiety before. However, the CFO is more anxious than me (laughs). I actually thought about it. If this really happens, how can I make UR make a comeback? The answer is that I can still do a good job in maintaining the essence and basic ability of clothing, and that is our design.

UR women’s wear, brand for the picture

36Kr’s Future Consumption: If you started your business in the clothing industry today, would you choose a different incision?

Li Mingguang:If today I find that there is no second leading brand in the fast fashion industry except ZARA, I will still choose this incision.

Clothing is a very competitive industry. I call it "cake cutting market", and the market share of each enterprise is relatively low. It is not a sunrise industry, but it is not a sunset industry. The good point is that the market capacity is large and the demand is stratified and diversified. Uniqlo’s founder has been ranked as the richest man in Japan for many times, LV’s president is the richest man in the world, and ZARA’s boss is the second richest man in Europe. I was just wondering, why do you think that such a traditional so-called clothing fashion industry has produced outstanding enterprises and entrepreneurs in such developed countries as Japan and Europe? My understanding is that clothing is a spiritual product. After material satisfaction, clothing is needed to meet spiritual needs, and technology cannot solve this demand. Therefore, clothing is also an industry that can achieve great enterprises.

Creative aesthetic ability is a difficult point in this industry and an important factor affecting the fluctuation of the industry. Investors often ask me how to keep my creativity. I think the fast fashion industry seems to have some ways to make this fluctuation smaller.

36Kr’s Future Consumption: What is UR’s way to make this fluctuation smaller?

Li Mingguang:Digital construction is the key. For example, we have explosions, best-selling models, flat-selling models, unsalable models and ultra-unsalable models. Explosions will have commonalities, so maximize this commonality and add this factor to the best-selling models. Generally speaking, UR will make efficient decisions with the help of IT system, and also rely on the perceptual ability of buyers and designers. In the whole product structure, sales-oriented and creative products account for half each, and we will make a good balance.

We have long established two strategies-fashion UR and technology UR, with fashion as the root and technology as the foundation. The core competitiveness of the company is fashion, and technology can help improve operational efficiency. Our IT team is close to 200 people, which is rare in clothing companies with large offline revenue. Our investment in this area is second only to product research and development.

Future Consumption in 36Kr: What is UR’s latest thinking about brand building?

Li Mingguang:I used to think that the store is our best advertisement, and the core is to provide consumers with a unique experience from the perspective of vision and space. If the product is good, it will get twice the result with half the effort, but now I find that this strategy alone may not be enough. In the past ten years, UR has driven brand development by product power. In the next 10 years, I hope to add a brand power to realize two-wheel drive of product power and brand power. Starting from this year, we will make great efforts to build brand strength and make the brand’s personality and spirit more distinct. The fashion industry has always needed to be expressed.

36Kr’s Future Consumption: What do you want UR to look like in the end?

Li Mingguang:Many overseas fashion brands have come to China and set up stores in Shanghai, Beijing, Guangzhou, Hangzhou and other places, but no China brand can be opened in London, new york, Munich or Los Angeles. In the next 10~20 years, there will be such a brand in China. Why not UR?

If clothing enterprises want to develop on a large scale, they will definitely take two paths, one is brand globalization, and the other is multi-brand. In the future, UR these two roads will go hand in hand.

Future consumption in 36Kr: Will you often go back to the first store now?

Li Mingguang:If that store is still in its original state, I may go back often, but it has become another store.

36Kr’s future consumption: what changes have you made?

Li Mingguang:People must be getting older and quieter. The love of clothing, the pursuit of beauty, and the firmness of brand mission and vision have never changed.

"You are a clever boy, and I believe you can solve this problem." "Your efforts and persistence are very commendable" … Recently, the "child-praising artifact" similar to the "100-sentence kuawa template" became popular on the Internet.

Many parents "encourage" their children according to the template, thinking that they have got the "truth" of education, and many parents are worried. So, what is the really effective encouragement education for children?

Parents put down their sticks, abandoned their roars and embarked on the road of "non-violence" family education, believing that "good children are boastful" is worthy of recognition and promotion. But encouragement is not just "praising children", we should really make good use of encouraging education and avoid going to the other extreme. This is obviously not a problem that can be solved by a template, and we must not be superstitious and rely on "artifacts."

The theoretical sources of encouraging education are rich, such as expectation theory, behaviorism teaching theory and achievement motivation theory. Attribution theory in social psychology is an important theoretical source of stimulating education.

The encouragement of parents or teachers is actually to guide children and students to attribute their actions or results positively, to form a positive hint for children, and to guide children to work hard in the right direction in their future study and life. It should be pointed out that "encouraging education" or "encouraging education" is not always expressed by "praise". There is not only positive encouragement, but also timely criticism and guidance. Criticism is also a kind of encouragement. Therefore, encouraging education is not equal to "praising education", and its connotation and extension are not covered by "praising children’s artifacts".

What needs to be more vigilant is that simple "praise education" is prone to such negative effects: children’s pride, excessive emphasis on the positive evaluation of others, self-doubt after encountering difficulties, and serious collapse of confidence may occur.

In a word, "praise education" is only one of the methods of encouraging education, and we need to master the correct methods to avoid negative effects.

First, let children get the feeling of love. Sincere and loving language is the most powerful. If parents’ words and deeds can make children feel love, they will certainly give them the greatest encouragement and feel happiness and joy. The stylized language may be useful for young children, but for older children, the perfunctory feeling and "plastic texture" come to the fore, and the effect can be imagined.

Second, the key is to truly discover the bright spot of children. The core of encouraging education is that parents should find the bright spot of their children, instead of trying to organize language and "please" their children with praise. In order to change from "yelling at mom and dad" to "praising mom and dad", parents must first change the perspective of observing their children and truly discover and appreciate their excellent side. If you don’t really feel that your child is doing well, "hard praise" may embarrass both sides. And if we really find a bright spot recognized by both sides, then this bright spot will become brighter and brighter.

Third, the orientation should be clear and the direction should be specific. Clear orientation means that encouragement for children should be designed, for example, from personal efforts rather than from uncontrollable factors such as appearance. Pointing to the concrete means that the encouraged matters must point to the concrete actual behavior, not the virtual or expected matters.

Fourth, trust and pass the trust signal to the children. In encouraging education, the signal of trust to children plays a very important role. Trust is not a slogan, but should be practiced by parents. On the one hand, some parents trust their children, on the other hand, they do many things that make them lack trust, which makes them lose trust in their parents, and encouraging education is not easy to use.

In a word, encouraging education is a good method in parenting education, but it is by no means equal to "praising education". To make encouraging education effective, parents’ love, patience and carefulness are indispensable, especially the change of children’s observation perspective and evaluation perspective. (The author is the librarian of Xichang National Preschool Teachers College) Author: Liao Dekai

Source: China Education News Network

On the second day of the table tennis World Cup quarter-finals, there was a fierce confrontation. Players from China, Japan, Korea, Germany, France and Sweden showed their high-level skills and tenacious fighting spirit, bringing a wonderful table tennis feast to the audience.

On the second day of the table tennis World Cup quarter-finals, the players from six teams, China, Japan, South Korea, Germany, France and Sweden, showed their top skills and strong desire for competition. The audience witnessed a thrilling confrontation in the tense and exciting competition.

The first is the contest between the Chinese and German teams. China sent powerful players Malone and Fan Zhendong, while the German team was composed of Bohr and Ochalov. In this game, the players of both sides played inextricably, and the superb skills and the tenacity of psychological quality became the key to victory or defeat. In the end, China beat the German team 3-1 and advanced to the semi-finals.

Next, the Japanese team and the French team launched a fierce confrontation. Japanese players Jun Mizutani and Zhang Benzhi played against French players Liang Jingkun and Lucretier respectively. The whole game was full of skill and speed, and the wonderful moment when the players competed for each ball on the stage made the audience stare. In the end, Japan beat France 3-0 and advanced smoothly.

At the same time, the confrontation between South Korea and Sweden is also expected. South Korea sent Xu Xin and Yin Hang, while Sweden was made up of Okalov and falk. In this game, the players showed high competition skills and strong willpower. After fierce competition, South Korea narrowly beat Sweden 3-2 and advanced to the semi-finals.

In this wonderful table tennis feast, the players’ fighting spirit and top-level performance are amazing. They brought unforgettable matchups to the audience with the wonderful moments of each ball.

The table tennis World Cup quarter-finals will continue, and the four promotion teams will further compete cruelly. The audience are full of expectations for the next game, and they are looking forward to seeing more jaw-dropping wonderful rounds and exciting victory moments.

On the stage of this table tennis World Cup, the players from China, Japan, Korea, Germany, France and Sweden showed top-level skills and indomitable spirit. No matter who can win the championship in the end, these players have become legends in the table tennis world and brought us unforgettable table tennis feasts.

Let’s continue to pay attention to the wonderful events of the Table Tennis World Cup and cheer for these excellent players! Let’s witness the brilliant moment of the table tennis world together!

The game lineup in 2023 is the most exciting for players in the past decade. With the maturity of Unreal 5 engine since 2023, PS5 and XSX/S consoles have officially entered the golden age, and many manufacturers have launched many excellent games. The three major console manufacturers all plan to release at least one blockbuster game this year, including Microsoft’s Starry Sky, Sony’s Marvel Comics spider-man 2 and Nintendo’s the legend of zelda: Tears of the Kingdom, supplemented by third-party game lineups, including Hogwarts Legacy, Resident Evil 4: Remastered Edition, Star Wars, Street Fighter 6, Diablo 4 and Assassin’s Creed.

The first quarter of 2023 has passed, and this quarter has lived up to the expectations of players. IGN has rated 20 games with 8 points, including two 10-point games. Let’s take a look at how many you have played.

1. The Heart of the Atom

2. "company of heroes 3" multi-person part

3. I wish you a good death

4. Meet the Creator

5. "Resident Evil: Village VR"

6. Son of Mori

7. Wild Heart

8. Wolong: The Fall of Heaven

9.《WWE 2K23》

1. bayonetta: Origin

2. Dead Space: Remastered Edition

3. Arms of Fire: Combination

4.《Gran Turismo 7 VR》

5.《Hi-Fi Rush》

6. The Legacy of Hogwarts

7.《MLB The Show 23》

8. Pizza Tower

9. Rhythm Theater: Final Fantasy

Galactic warrior Prime replica edition

Resident Evil 4: Remastered Edition

Recently, the Ministry of Education, the Ministry of Finance, and the National Bureau of Statistics held a national promotion meeting on financial education investment and education funds statistics. The meeting systematically summed up the main achievements in the statistical work of financial education investment and education funds since the 18th National Congress of the Communist Party of China, exchanged typical experiences, and made arrangements for the work this year and the next period.

The meeting emphasized that it is a strategic plan made by the CPC Central Committee and the State Council to give priority to the development of education to ensure that the proportion of national fiscal education expenditure to GDP is generally not less than 4%, that the fiscal general public budget education expenditure only increases year by year, and that the average general public budget education expenditure according to the number of students in school only increases year by year. All localities should always give priority to the development of education, further intensify their work, and ensure that the responsibility for investment is put in place.Ensure that the "two increases only do not decrease" are put in place and that the annual budget is implemented in place. It is necessary to strengthen management and ensure the standardized and efficient use of education funds.

The meeting emphasized that the statistics of education funds is an important comprehensive and basic work to systematically reflect the information of education economy, an important starting point to promote the implementation of the responsibility of education investment, and an important support to formulate and improve the education investment policy. It is necessary to actively adapt to the requirements of high-quality development, further improve the statistical system of education funds, and establish and improve the dynamic monitoring mechanism for the implementation of education funds. It is necessary to further improve the statistical standards, indicators and systems of education funds, improve the statistical quality and ability of education funds, and give full play to the supporting role of information consultation, monitoring and supervision and decision-making.

Responsible comrades of relevant departments and directly affiliated units of the Ministry of Education, the Ministry of Finance and the National Bureau of Statistics attended the meeting at the main venue, and responsible comrades of education, finance and statistics departments of all provinces (autonomous regions and municipalities directly under the Central Government), cities with separate plans and Xinjiang Production and Construction Corps attended the meeting by video at the sub-venue.

Source: Ministry of Education website