To do live broadcast with goods, you need to master 6 marketing skills.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences,“OMG! This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

 

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

In the face of the explosion of Huawei, why are you most anxious about ideals?

Ideal has held many strategic meetings in recent years. At the strategic meeting in early 2021, Li Xiang specially invited Wang Xing and Wang Huiwen from the US delegation, and finally came to the conclusion that 2025 is the turning point of the new energy vehicle market in China, and the ideal must achieve an annual sales volume of 1.6 million units in order not to be eliminated.

From 2021 to now, car companies are indeed facing this increasingly fierce competition. On the one hand, the market share is further concentrated in Tesla and BYD. On the other hand, traditional car companies such as Volkswagen and General Motors have begun to launch key models. At the same time, there are also Huawei and Apple that are not moving for the time being. It can be called the hundred regiments battle of the electric car version.

In September of this year, Huawei released the new M7, which wrinkled a pool of spring water. According to 36Kr, the ideal is once again on the verge of an enemy, and another strategy meeting has been held in recent days. It is reported that the meeting has a huge agenda, lasting for four days, and intensively discussed the strategic direction and landing rhythm of LI in the next 5-10 years. Strategically, BYD, Huawei and Tesla were listed as strong rivals in Ideal Interior according to the market structure in 2025, and BYD ranked first. This year, the name has been changed to Huawei.

Facing Huawei, the ideal of top students has become the most anxious one.

Li Xiang’s attention and anxious attitude are somewhat surprising. After all, when it comes to anxiety, it’s definitely not ideal-horizontally comparing Tucki, Weilai, Zero Run and other peers, the ideal delivery volume, revenue and profit are all leading the way, and the position of the new power to build cars is secure.

In terms of delivery volume, a total of 36,060 new cars were delivered in September, a year-on-year surge of 212.7%, which also set a new high in a single month. Although the delivery volume of Tucki and Weilai has also improved, there are only 15,310 vehicles and 15,641 vehicles respectively, and the gap is visible to the naked eye. Judging from the growth rate, Ideal has been climbing steadily in the first three quarters of this year, with a year-on-year growth rate of 296.3% in the third quarter, which is not in an order of magnitude with the other two old enemies.

(Source: Ideal official Weibo)

Looking at the data on the financial side, the ideal advantage is more obvious. In the second quarter of this year, the ideal net profit of returning to the mother was as high as 2.31 billion yuan, and the profit in the first half of this year has almost filled the losses in the previous three fiscal years. Compared with bicycle profit and gross profit rate, ideal is more outstanding: in the second quarter, ideal bicycle income was 323,200, bicycle net profit was 26,700, gross profit rate of automobile sales reached 21%, and Tesla’s bicycle gross profit rate was 18.65% in the same period.

Since the situation is excellent, why does Huawei make its ideals so tense? First of all, ask the new M7, which can be said to be the direct competitor of the ideal L7.

It’s nothing new in the automobile circle in recent years to show the advantages of products by comparing competing data. There are also two such roles in the new M7 conference, one is BMW X5L and the other is ideal L7.

At present, these two models rank first and third respectively in the sales ranking of medium and large SUVs in China, among which the first and second are ideal L7 and L8 respectively.

BMW X5L, as a popular model in the era of fuel vehicles, can be seen as "compared" in many press conferences, but L7 seems to be difficult to understand. After all, the competing product of the new M7 should be L8 in time sequence. Why does the new M7 list L7 as a competing product?

This is because the new M7 is no longer just a 5-door and 6-seat model, but also redesigned the layout and added 5-door and 5-seat models. In terms of vehicle size, the boundary M7 is also closer to the ideal L7, the former is 5020*1945*1760mm, and the latter is 5050*1995*1750mm.

In terms of pricing, the 2024 model M7 has launched five models, with the price range of 249,800 yuan to 329,800 yuan, which is about 70,000 yuan lower than that of the 2022 model.

Compared with the three versions of the ideal L7, which cost RMB 31.98, RMB 33.98 and RMB 379,800, the new M7 has opened a sufficient price gap. In particular, the M7 Max five-seat intelligent driving version with high-order intelligent driving assistance and the ideal L7 Air without air suspension and laser radar have formed a strong dislocation competition situation, and the M7 Max six-seat intelligent driving version and the L8 Air will have the same high probability.

In addition to outstanding cost performance, Huawei Mate 60 series has driven Huawei’s popularity to an unprecedented level, and then the brand power has spilled over to the world. Some analysts believe that the determined price reduction of the new M7 is only the main reason for the sharp increase in sales in the world. The fundamental reason is the social sensation brought by Huawei Mate series, which brings huge passenger flow to stores. And Huawei has a huge user base in China, which overlaps with the potential users in LI.

According to the latest data, Huawei has ordered more than 60,000 new M7 vehicles in the market for about one month.

(Source: Wen Jie Guan Wei)

Huawei is different from its former rivals: it can make products and do marketing.

In addition to the direct competition of products, Huawei is very different from its former competitors.

LI creates a sense of luxury through the big sofa with refrigerator and color TV. Compared with the traditional BBA, it is very cost-effective in space and interior decoration. Coupled with excellent marketing, the sales volume keeps rising.

However, the ideal moat is too shallow, because it does not have its own core technology, and it has no outstanding advantages in three-electric system, energy efficiency, chassis, range extender, intelligence and other technologies. It is constantly reported that it is impossible to brake when encountering a large truck on a sunny day, and it is impossible to recognize the scratching accident of the ice cream cone at high speed. A series of negative news about intelligent driving such as "overturning" at the press conference site can be seen.

A good product is the perfect combination of technology and business, and the ideal meets the real opponent, because Huawei knows both technology and marketing.

What Li Xiang really fears is not a certain product in the world, but the powerful combat capability of Huawei Corps. Huawei’s "wolf nature" is well known in the industry, and its capital reserve, technical strength, channel resources and organizational ability are far from what ordinary startups can compare.

Huawei’s characteristic is that after finding the breakthrough, the relevant business groups devote themselves to it in a legion manner, relying on the staff size of 200,000 people and the bonus of engineers to achieve the ultimate efficiency and cost performance. Just like a dam break, we will turn our potential energy into market share.

In the past, Huawei has proved this in the communications and mobile phone markets. Even after being sanctioned by the United States, Huawei still eats more than half of the domestic high-end mobile phone market.

And the old question M7 once brought great shock to the ideal. "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent. For a long time, we have no strength to fight back."

(Source: Li Xiang Weibo)

This is Li Xiang’s description of M7 in an essay in June this year.

Ideal is prepared to spend money to make up for the shortcomings of his own wisdom.

In the face of such competitors, it is not difficult to understand that Li wants to choose to temporarily avoid its edge when talking about Huawei.

According to the 36Kr report, a person familiar with the matter said that the ideal dialogue technique originally at the sales end has now been cancelled, and the M7 has not been mentioned on its own initiative. "If a car owner asks about it, say that the L6 that is ideal for next year is a price product with the M7."

However, as the saying goes, the brave will win in the narrow road. In the face of Huawei’s continuous invasion of its hinterland, the ideal will naturally not really be left unchecked. In this regard, the ideal choice is to save money and use it to make up for the shortcomings of your own wisdom.

According to 36Kr, how to "spend money well" has become an internal consensus of Ideal. The financial report shows that as of the end of the second quarter, the ideal cash on hand was 73.77 billion yuan, equivalent to the sum of Weilai and Tucki in the same period. Next, choosing the direction and crazy investment are the keys to the ideal to break the game.

In terms of products, the ideal thinking about the demand side is to choose to continue to deepen the main battlefield of family segmentation and extend the product planning to 2027. On the other hand, Li Xiang is still working hard to break the bottleneck of production capacity. On October 10th, he issued a document saying that the impact of Changzhou factory upgrading and Beijing factory qualification switching at the end of September has been lifted. "We can challenge the delivery of 40,000 in advance this month".

At the same time, for the function of intelligent driving, Li Xiang also has a "late step" reflection, and bluntly said, "The lessons that fall behind due to insufficient investment can only be solved by strengthening investment." At the same time, it is ideal to promote the person in charge of perception and system to vice president respectively, which is a signal that the weight of smart driving business is upgraded. In addition, on October 10th, LI officially released more than 50 jobs for intelligent driving in one breath, covering software algorithms, large models, vehicle hardware, testing, operation and other fields.

Some people close to the ideal revealed that they think that by 2025, the decisive battle of smart cars in the second half will be over. At that time, they will come out if they can run out, and they will be gone if they can’t. Because the data model and training amount have been finalized, what is needed behind it is a large number of start-up users, which is the decisive battle time in these three years. Ideal will try to overtake at the corner of the smart driving track.

No one can accurately predict whether the smart driver of the ideal future will catch up later, but it can be predicted that after the end of the year, Ideal and Huawei will further meet in product matrix and technology. In the next knockout, any short board may give the opponent a chance to overtake.

In this context, family background and technology will become the key words for new energy vehicle enterprises to compete.

SAIC Motor Group: Zhiji Automobile has not yet launched a battery replacement model.

  () Financial Research Center on October 21st, some investors asked (). As mentioned above, customers of mid-to high-end models don’t care about the monthly battery rental fee. When can your company’s Zhiji automobile expand and develop a battery replacement model?

  The company replied that, dear investors, hello, Zhiji Automobile has not yet launched a battery replacement model, and the battery replacement scheme will be studied according to market conditions and user needs.

  Click to enter the interactive platform to see more reply information.

On the eve of the introduction of national standards, the battery selection of low-speed electric vehicles is controversial again

  For most industries, the formulation and promulgation of national standards have more advantages than disadvantages for standardizing the market, unified management and reasonable competition among different enterprises. Recently, however, the formulation of a national standard for low-speed electric vehicles has triggered a big war of words among enterprises, academics and markets.

  Debate between lead-acid battery and lithium battery

  The cause of the incident was that on December 30 last year, after consultation with the relevant departments of low-speed electric vehicle standards, it was clear that low-speed electric vehicles were equipped with lithium batteries, and lead batteries were rejected as power sources for low-speed electric vehicles. Later, Dong Yang, the leader of the drafting group of four-wheel low-speed electric vehicle standards and the executive vice president of China Automobile Industry Association, also pointed out in an article that lead batteries will not be allowed to be used in the formulation of low-speed electric vehicle standards, and frontal and side impact experiments are required.

  "If the new national standard is implemented, it means that 90% of low-speed electric vehicle enterprises will be destroyed, and the excellent situation of the development of low-speed electric vehicle industry will be destroyed." Wei Xueqin, executive vice president and secretary general of Shandong Automobile Association, said helplessly in an interview.

  Low-speed electric vehicle companies also expressed concern about the introduction of this standard. Shu Xin, general manager of Reading Automobile, said frankly that the mainstream price of low-speed electric vehicles is 20,000 ~ 30,000 yuan, accounting for more than 80% of the whole market. If we change from lead battery to lithium battery, the price of bicycle will rise to 40 thousand yuan, but this market is only about 5%. "Such a small market is difficult to operate, and it is difficult for dealers to feed. In the future, the market will disappear."

  What is the difference between lead battery and lithium battery? Which battery is more suitable for low-speed electric vehicles?

  Safety is not the weakness of lead-acid batteries. It is understood that the lead-acid battery has been born for more than 160 years. Since its birth, the whole world has been researching and developing whether there is any new technology to replace it, but up to now, there is still no mature technology to completely replace it.

  The focus of controversy lies in the pollution risk of lead-acid batteries. In 2016, the market size of low-speed electric vehicles has reached 1.2 million. Some experts believe that if a large number of batteries are eliminated, lead pollution will easily occur in the process of recycling and smelting, which will not only endanger human health, but also cause environmental pollution.

  Therefore, in the selection of batteries for low-speed electric vehicles, some experts have given high expectations to lithium batteries. Compared with lead-acid batteries, lithium batteries have advantages in energy density and cycle life. Using lithium batteries can make low-speed electric vehicles lighter and the cruising range can be improved one after another.

  In this regard, an industry source said that "lead battery recycling is a false proposition". "In 2016, China sold more than 28 million traditional cars, which means that 28 million lead batteries were used. Why didn’t anyone ask, what is the recovery rate of lead batteries in traditional cars? " He asked, "Based on trust, many people believe that the batteries of traditional cars have been recycled. Why do they suspect that people don’t recycle when they arrive at low-speed electric vehicles?"

  Lu Hong, a standard member of Shandong Automobile Industry Association and chairman of Hupu Electric Appliance Co., Ltd., told the reporter that if each city can set up a recycling point, it will be beneficial to standardize the batch use of lead batteries for electric vehicles. "A battery can sell 200 yuan on average, and no one is willing to throw it."

  Wang Du, deputy secretary-general of china automobile dealers association, pointed out: "The problem is not pollution, but how to supervise it." It is understood that in Weifang, battery manufacturers Tianneng and Chaowei have set up more than ten recycling points and established a complete system. Zhang Tianren, chairman of Tianneng Group, said in an interview that the recycling technology of lead-acid batteries is very mature. At the end of last year, Tianneng Group’s recycling capacity of waste lead batteries has been upgraded from 150,000 tons/year to 300,000 tons/year, and the recycling capacity has doubled.

  Low-speed electric vehicles can also produce fine products.

  In January this year, committee of 100, an electric vehicle in China, held a closed-door meeting with some low-speed electric vehicle enterprises. The meeting put forward two viewpoints: First, low-speed electric vehicles can make rural areas directly electrified without the transition of fuel vehicles. Second, invigorating the rural economy is the re-liberation of rural productive forces.

  Some experts believe that there are buses, taxis, subways and drip taxis in big cities, but there are very few means of transportation in rural areas. Rural public transportation is also being carried out, but it is still inconvenient to have a few shifts a day. Because the use cost of cars is relatively high, gas stations are separated by ten or twenty kilometers, and fewer people buy cars in rural areas. "The advantages of low-speed electric vehicles are particularly obvious. Short-distance travel does not need to be particularly fast, which is of great help to the active rural economy. At the same time, rural charging is very convenient, and it can be completed with 220 volts at home. "

  The data shows that from 2014 to 2016, the average annual growth rate of low-speed electric vehicles reached more than 50%, and it was developed without any state subsidies. In the fourth-and fifth-tier cities and rural markets, low-speed electric vehicles with a price of about 20,000 to 30,000 yuan meet the consumption needs of low-income families.

  However, for a long time, low-speed electric vehicles were regarded as the "culprits" of many road jams and frequent safety accidents because of the reasons that the low-speed electric vehicles were not licensed, most users did not have driver’s licenses and drivers did not understand the traffic rules. In addition, the quality of low-speed electric vehicles has also become a controversy. "I have always believed that low speed and low price do not mean low quality, and low-speed electric vehicles should also find a good direction to upgrade." Shi Jianhua, deputy secretary general of China Automobile Industry Association, said in an interview.

  In fact, low-speed electric vehicles have gradually entered the industry upgrade in recent years. Among them, there are enterprises represented by Zhidou, which have entered the product catalogue of the Ministry of Industry and Information Technology by means of alliance with high-speed car production enterprises and with the help of high-speed car production qualifications, and realized the regularization; In addition, there are also enterprises represented by Reading that introduce new technologies and upgrade themselves. In the new Redding factory in Weifang, Shandong, the reporter saw the same four processes as traditional vehicle manufacturing: stamping, welding, painting and final assembly. There are more than hundreds of robotic arms in the factory, and there are also professional quality inspection processes such as test track and rain detection line.

  At the same time, in order to solve a series of problems caused by "black households", low-speed electric vehicle enterprises have also upgraded their products and improved related after-sales services through industry self-discipline.

  "Although we are low-speed electric vehicles, it is really not low-quality at low speed." An insider of a low-speed electric vehicle company said, "Through interconnection technologies such as background data and optimized positioning, we helped customers find hundreds of lost cars. From the data of batteries and motors to the control system, all fault codes can be transmitted to the background, realizing the optimization of big data. It can be said that in many technologies, we are not worse than high-speed cars. "

  Due to the product upgrade, the supply chain of low-speed electric vehicles has also been upgraded accordingly, and its suppliers have gradually upgraded from the initial commercial vehicle suppliers to passenger vehicle suppliers. Because the quality of some low-speed electric vehicle enterprises has risen rapidly, some excellent suppliers have taken the initiative to come to the door, and the improvement of supply chain quality has further promoted the development of low-speed electric vehicles in the normal direction.

  Luo Lei, deputy secretary-general of china automobile dealers association, said: "The government should guide these car companies well and cannot sit idly by; It is necessary to lower the entry threshold and encourage more powerful enterprises to participate. Low-speed electric vehicles also need to improve their quality and meet the national quality requirements for new energy vehicle products, so that they have the opportunity to enter the urban consumer market. "

Football-Serie A: Juventus beat Lecce.

  On September 26th, Juventus player Bremer (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

  On the same day, in the sixth round of the Italian Football League in the 2023-2024 season, Juventus beat Lecce 1-0 at home.

  On September 26th, Juventus player milic (middle) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player rugani (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player Labio (right) competed with Lecce player Bran. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic (left) competed with Lecce player Venuti. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player Locatelli (right) and Lecce player Oden competed in the match. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic (right) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic (front left) competed with Lecce player ramadani. Xinhua News Agency (photo by Federico Tardito)

  On September 26th, Juventus player milic was in the game. Xinhua News Agency (photo by Federico Tardito)

Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization

At the beginning of the new year in 2020, the "Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization" hosted by China Northwest Architectural Design and Research Institute was held in the ancient city of Xi ‘an. Wang Jun, Deputy Secretary of the Party Committee and General Manager of China Construction Northwest Institute, delivered a speech at the release conference.

Mr. Ouyang Dong, vice president of China Building Industry Press, congratulated the meeting and fully affirmed the new book.

Mr. Li Baoshan, Vice President and Secretary General of Hospital Construction and Equipment Branch of China Medical Equipment Association, came to congratulate and gave a keynote speech on "Development Trend of Modern Hospitals in the New Era".

Ms. Yi Fenghua, Secretary General of Shaanxi Civil Architecture Society, Ms. Dai Wudi, Deputy Director of Planning Department of Xi ‘an Health and Health Commission, Mr. Li Yueyan and Mr. Li Zhimin, Vice Presidents of School of Architecture of Xi ‘an University of Architecture and Technology, Ms. Liu Qibo, Vice President of School of Architecture of Chang ‘an University, Mr. Qin Zhongsheng, Dean of Jincheng People’s Hospital of Shanxi Province, Director Liu Yuquan of Northwest Research Base of Medical Technology and Deputy General Manager Liang Xiaoguang of Zhonglian Northwest Engineering Design and Research Institute, Tian Ce, Deputy Chief Architect of Shaanxi Architectural Design and Research Institute, and Yang Xiaoping, Chief Architect of Xi ‘an Architectural Design and Research Institute, and other representatives attended the meeting and had extensive exchanges and discussions on the topic of "Development of Modern Hospitals in the New Era", so as to make suggestions for China’s medical construction in the new era.

Zhao Yuanchao, a national engineering survey and design master and chief architect of Northwest China Construction Institute, read a congratulatory letter from Mr. Zhang Jinqiu, an academician of China Academy of Engineering, and delivered a speech.

Li Jianguang, chief architect and editor-in-chief of Northwest Institute of China Construction, introduced the compilation of Medical Process and Spatial Organization. Some leaders and chief architects of China Construction Northwest Institute attended this academic event.

Medical Process and Spatial Organization is a special book about medical process and spatial organization of medical buildings. This book consists of five parts: the first chapter is the basic concept, the second chapter is the hospital functional system, the third chapter is the design principle and organization mode of medical process and medical space, the fourth chapter is the medical process and spatial organization of typical medical functional units, and the fifth chapter is the hospital construction project.

The readers of this book are architects engaged in hospital architectural planning, and can also be used as reference for hospital construction, managers and teachers and students in colleges and universities.

 

Written Record of the Press Conference of the National Health and Wellness Committee on July 14th, 2022

Time:2022yearsevenmoon14sun

  Place:National Health and Wellness Committee Xizhimen Office Press Release Hall

  Moderator:Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department

Jiabin:Nie Chunlei, Director of Grass-roots Department of National Health and Wellness Commission

             Xu Gangzhu   Member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.

             Ran Chongqing   Deputy Secretary of Xishui County Committee, Zunyi City, Guizhou Province, and county magistrate of the county people’s government.

             Zhang Yalan   Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing

 

 

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Good morning, media friends! Welcome to the press conference of the National Health and Wellness Commission. First of all, I would like to inform you about the recent important health policy documents.

The first is to issue "2021Statistical bulletin on the development of China’s health undertakings in 2000, which pointed out that the average life expectancy of Chinese residents was increased by2020Annual77.93Raise the age to2021Annual78.2Years old, maternal mortality rate from16.9/10Ten thousand fell to16.1/10Ten thousand, the infant mortality rate from5.4‰drop to5.0‰Positive progress has been made in all fields of medical and health care. The second is to issue "2020The annual Bulletin on the National Monitoring and Analysis of the Performance Appraisal of the Second-and Third-level Public Hospitals in China, evaluates and analyzes the second-and third-level public hospitals in China from the aspects of medical service quality, operational efficiency and internal management, information construction and application level, sustainable development mechanism, and people’s satisfaction, so as to optimize the development environment, improve management level, and meet people’s health needs. The third is to issue "About Doing Well"2022Notice on the work of basic public health services in ",clear the main tasks and overall requirements of basic public health services, do a good job.One old and one young."Health management services, promote the integration of medical care and prevention in urban and rural communities, comprehensively promote the popularization and application of electronic health records, and promote the equalization of basic public health services. The fourth is to issue the "On the Development"2022Notice of National Medical Team’s Touring Medical Work in, focusing on areas with weak medical service capacity, such as counties where ethnic minorities live in concentrated communities and land border counties, organized national medical teams to carry out touring medical work in relevant areas, and consolidated and expanded the achievements of health poverty alleviation with rural revitalization through effective measures such as roving medical treatment, technical support and management guidance, personnel training, and strengthening the construction of telemedicine cooperation network. The above is a recent briefing.

The party and the government have always attached great importance to rural and grass-roots health work. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has put people’s health in a strategic position of giving priority to development, put forward the health and health work policy in the new era, and willFocus on the grassroots"Put it in the first place Taking the construction of primary medical and health service system as the basic work, constantly improving the basic infrastructure conditions and improving the ability of disease prevention and treatment and health management at the primary level, after years of continuous efforts, positive progress and results have been achieved.

Today’s press conference will focus on the progress and effectiveness of grassroots medical and health services since the 18 th National Congress of the Communist Party of China, which is also the National Health and Wellness Commission.Everything is for people’s health.——Our ten years"In the tenth session of the series of conferences, the guests attending this conference are:

Mr. Nie Chunlei, Director of Grass-roots Department of National Health and Wellness Commission;

Mr. Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association;

Mr. Ran Chongqing, Deputy Secretary of Xishui County Committee, Zunyi City, Guizhou Province, and County Governor of County People’s Government;

Ms Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing.

I am Hu Qiangqiang, spokesperson of the National Health and Wellness Commission.

First of all, please invite Director Nie Chunlei to introduce the progress and effectiveness of the construction of primary health care service system.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Dear media friends, primary health care is related to the health of hundreds of millions of people. Since the 18th National Congress of the Communist Party of China, the National Health and Wellness Commission has implemented the Party’s health and wellness policy in the new era. Together with relevant departments, it has persisted in focusing on grassroots units, increased capital investment, strengthened the construction of grassroots institutions, improved the operational mechanism of grassroots units, and innovated the grassroots service model. The ability of grassroots units to prevent and treat diseases and health management has been continuously improved, and positive progress and results have been achieved.

First, the network of primary medical and health institutions has been continuously improved. by2021By the end of the year, there were nearly all kinds of primary medical and health institutions in China.98Ten thousand, more than health personnel.440Ten thousand people, to achieve full coverage of streets, communities, towns and villages. The sixth statistical survey of health services shows that,90%Our family15You can reach the nearest medical point within minutes. Second, the capacity of primary health care services has been continuously enhanced. We have successively carried outEstablish a demonstration community health service center”“Township hospitals satisfied by the masses”“Quality service grass-roots bank"And other activities, to carry out the construction of community hospitals, the introduction of hospitals, community health service center capacity standards, grassroots infrastructure conditions continue to improve, facilities and equipment upgrade, the service environment is more warm, and the proportion of primary diagnosis and treatment has been maintained for a long time.50%Above. Third, the new mechanism of grass-roots operation is more perfect. Adhere to the government’s leadership, promote the implementation of the government’s medical responsibility, cancel the drug addition, improve the multi-channel compensation mechanism such as basic public health subsidies and basic drug subsidies, effectively resolve the historical debts of grassroots institutions, and bring all eligible grassroots institutions into the previous new rural cooperative medical care and the current urban and rural residents’ medical insurance and urban workers’ medical insurance. It is much more affordable and low-cost for the masses to go to the grassroots to see a doctor. Fourth, public health services have been further consolidated. Projects carried out by grass-roots institutions are from10Class extends to12Class, every year for patients with key diseases such as hypertension, diabetes, tuberculosis and so on0-6Years old children, pregnant women,65Provide key groups such as the elderly and above.10Health management services for more than 100 million people. In addition, promote the establishment.32Ten thousand villages live in public health committees, laying a solid foundation for community prevention and control of COVID-19 epidemic. Fifth, the innovative development of family doctor contract service. by2021By the end of the year, all cities and counties (cities, districts) in China have basically implemented family doctor contract services, and more thanforty-twoA team of 10,000 family doctors provide medical and health services including long-term prescriptions and on-site services for contracted residents, especially key groups such as chronic patients and the elderly. Sixth, the construction of a close county medical community has been fully promoted. across the countryeight hundredA number of counties (cities, districts) carried out pilot projects to promote the implementation of medical insurance package payment, promote the sinking of resources, and promote the integration of medical care and prevention. While guiding the medical community to improve its medical capacity, it turned more work to disease prevention, and the proportion of inpatients and residents’ medical insurance reimbursement in counties increased steadily. Strengthen telemedicine and informatization construction, and gradually realize grassroots inspection, superior diagnosis and service homogeneity.

In the next step, in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, we will always focus on the grass-roots units and constantly provide the masses with better and more efficient medical and health services nearby. thank you

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Thank you, Director Nie. Let’s enter the question session. Please inform your news organization before asking questions.

Xinhua news agency reporter:

We know that,Strong base"It is an important principle and work content to deepen the reform of medical and health system.10In recent years, the construction of primary medical and health service system in China has made positive progress and achievements. However, the data shows that the proportion of outpatient visits in primary health care institutions has declined in recent years. How do you interpret it? Does it mean that the ability of primary health care service is not as good as before? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question, which is really very important. Many people may have this misunderstanding, so it is very necessary to clarify it here. In recent years, the proportion of outpatients in primary health care institutions has declined, but it does not mean that the capacity of primary health care services has weakened. We can see from the picture that the blue one is2012Year, red is2021Year, from the perspective of the number of grass-roots institutions, from91.3Ten thousand has increased to97.8Ten thousand, the number of institutions is increasing. Judging from the number of beds in grassroots institutions, from2012Annual132.4Ten thousand sheets have arrived.2021Increase to171.2Ten thousand, the number of beds is also increasing. From the perspective of health workers in grass-roots institutions,2012Nian is343.7Ten thousand people, to2021Nian is443.2Ten thousand people, the organization’s health staff is also increasing. Moreover, among health personnel, the number of medical practitioners and assistant medical practitioners has also increased, from100.9Ten thousand people increased to161.5Ten thousand people. From the number of institutions, beds, and grass-roots staff, the proportion of practicing doctors at the grass-roots level has increased, and the proportion of health workers and practicing doctors in township hospitals and community health centers has also increased. Township hospitals,2012Bachelor degree or above is10%, the community center is33%, respectively increased to2021Annual32%and59%From the perspective of academic structure, it is also rising. This shows that our grass-roots institutions have been developing, so has our staff, and our service capacity has not actually declined. From the perspective of service volume,2012-2021The service volume of outpatient service in primary medical institutions in41.1Hundreds of millions of people have increased to42.5Due to the epidemic, the number of outpatients in various medical institutions in China has generally declined in the past two years, and the number of primary medical institutions has also declined, but overall, it has steadily increased. Our service ability does not mean that the proportion of outpatients in primary medical institutions has decreased, but the actual number of outpatients has increased. At the same time, I want to explain to you here that primary health care institutions are different from hospitals and disease prevention and control institutions. They not only undertake basic medical services, but also undertake a large number of public health services, with hundreds of millions of hypertensive patients and3500More than 10,000 diabetic patients need their follow-up, and each year there are more than.1000Tens of thousands of pregnant women and newborns need them to do prenatal and postnatal visits and neonatal visits. Every year, tens of millions of children need vaccination and they need to provide services, and we have to provide services for them every year.oneYiduo65In fact, the time and energy spent in providing these services for the elderly aged 18 and over are not less than those spent in visiting an outpatient clinic, and some will be longer. Therefore, to measure primary health care institutions, we should not only look at the proportion of outpatient visits, but also look at the comprehensive service capacity. If we add a lot of manpower and material resources invested in the prevention and control of normalized epidemic situation, the grass-roots level has undertaken a lot of work, and its service capacity is still steadily improving. Of course, from the perspective of outpatient service, the decline in the proportion shows that the speed of improving our medical service ability can’t keep up with the growth of the health demand of the people, especially now that the demand for high-quality medical services and diversified medical services is growing rapidly, there is still a gap in our grassroots development. Therefore, in the next step, we will be problem-oriented, vigorously improve the service capacity of primary health care institutions, and leave more patients at the grassroots level. Thank you.

China news service reporter:

Ordinary people mainly consider the service ability and level of medical and health institutions when choosing medical and health institutions. Excuse me, by what means does the state improve the service capacity of primary medical and health institutions? How to optimize the order of medical treatment so that more patients can stay at the grassroots level? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question. In recent years, in order to adapt to the economic and social development and meet the growing health needs of the people, we have taken improving the ability of primary medical services as the most basic and fundamental important work, and taken various measures to keep patients at the grassroots level. First, the service capacity standards of township hospitals and community health service centers were introduced to guide local self-evaluation, self-construction, rectification and upgrading. till/extremely2021At the end of the year, there have been accumulated2.3Tens of thousands of grass-roots organizations have reached the basic standards and recommended standards of service capacity. The second is to build community hospitals based on community health service centers and township hospitals, and introduce the basic standards of community hospitals and the key points of medical quality and safety core system. till/extremely2021By the end of the year, more than 100 community hospitals had been built.2600Home. Third, various means are used to expand the ranks of grassroots health personnel and recruit rural order-oriented free medical students.sevenMore than ten thousand, of which3.5Ten thousand people have served at the grassroots level. Complete the general practitioner transfer training.23More than 10,000 person-times. Add the qualification examination for assistant doctors in rural general practice,15.4Ten thousand people have obtained the corresponding qualifications. Implement the project of improving the ability of primary health personnel and train all kinds of primary health personnel.59Ten thousand people. In the past two years, medical college students have been registered as rural doctors without examination, exceeding4300College students enter the ranks of rural doctors. The fourth is to promote the construction of county medical community, highlightingStrong county territory and strong grassroots"Guide, determine Shanxi, Zhejiang and Xinjiang.threePilot provinces and other provinces551A pilot county. The monitoring data shows that the effect of medical service sinking in the county is constantly emerging. The fifth is to speed up information construction, empower primary health care services, and initially establish a national primary health care comprehensive management platform, which has been realized.23Network connectivity and data transmission in 20 provinces. arrive2021By the end of the year, telemedicine had covered all poor counties and extended to rural areas. Through the above measures, the ability of preventing and treating diseases and health management at the grassroots level has been steadily improved, and more patients have been kept at the grassroots level. Thank you.

China health talent reporter:

It is the key to improve the talent team of primary medical and health services, but compared with large hospitals, some primary medical institutions are facing talents.Can’t recruit or stay."problem Excuse me, what measures has Hebei Province taken to strengthen the construction of medical and health talents in recent years? What progress has been made in strengthening the treatment guarantee for rural doctors? Thank you.

Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.:

Thank you for your question and concern about the health cause in Hebei Province. In strengthening the construction of primary medical and health personnel, our province has mainly taken the following measures and achieved certain results.

First, strengthen training and introduce talents.2019Since, our province has used the rural order-oriented medical students’ free training program and the higher medical college’s education promotion program for grassroots health personnel to comprehensively improve the education level of rural medical and health personnel. Up to now, it has recruited free medical students from rural areas.1682People. In addition, the localization training mode of rural doctors is promoted in the whole province, funded by local finance, and medical colleges are entrusted to train local and high school graduates or rural doctors’ children to reach the secondary medical professional level, and then directly work in village clinics after registration according to procedures. For example, Chengde City has been cultivated through this model.1616People have solved the problems of getting down, staying and not using. The second is to implement the treatment and leave the talents behind.2019In, our commission, together with the Provincial People’s Social Welfare Department, formulated the salary reform measures for grass-roots medical and health institutions in Hebei Province, allowing medical service income to deduct costs and withdraw various funds according to regulations, which will be mainly used for personnel rewards.,In principle, it can be independently extracted from the balance of income and expenditure in the previous year.50%The proportion is used for additional performance pay, and the additional part is not included in the total performance pay management. The third is to reform the evaluation and appointment of professional titles and broaden the space for talent development. Optimize the post setting of primary medical and health institutions, set up senior titles at the grassroots level, and obtain intermediate titles for primary medical staff to work continuously at the township and village levels.10Those who have passed the examination for more than years will be given priority to participate in the evaluation of deputy senior titles and work continuously.15After passing the examination for more than years, priority will be given to the evaluation of senior titles at the grassroots level; Relax the evaluation conditions and increase the proportion of senior and middle-level health titles at the grassroots level. In the past, the more you go to the grassroots level, the less the proportion of senior and middle-level titles is. Now, the proportion is gradually increased, and the channels for promotion of grassroots talents’ titles are unblocked.

In strengthening the protection of rural doctors’ treatment, our province mainly implements rural integrated management andRural employment and village use"To solve the problems of rural doctors’ salary and old-age security.2020In, the integrated management of township health centers and village clinics was fully implemented in our province. All township health centers signed labor contracts with rural doctors who were brought into the integrated management, and paid endowment insurance for them according to the regulations. The salary was determined according to the salary level of similar on-the-job staff in local township health centers. After the implementation of basic public health service subsidies, general medical expenses, special subsidies for essential drugs and other subsidies, the difference was still low compared with the salary of similar on-the-job staff in township health centers, and the basic salary was paid monthly by the county finance. Up to now, our province has been integrated into management.62757All the rural doctors paid the old-age insurance, which effectively solved the long-awaited old-age security problem of rural doctors.

Central Radio and Television General Station Yang Guang reporter:

We are concerned that National Health Commission has just issued a document, that is, some requirements for implementing the Party’s health and health work policy in the new era with grassroots as the focus. We know that the health work at the grass-roots level can not be separated from the attention and promotion of local party committees. I would like to ask, what are the highlights of Xishui County in strengthening grassroots health work, especially rural health work? What are the feelings of the grassroots? Thank you.

Ran Chongqing, Deputy Secretary of Xishui County Committee and County People’s Government of Zunyi City, Guizhou Province:

Thank you very much for your concern. The Xishui County Party Committee and the county government have always regarded health work as the biggest livelihood fact, earnestly fulfilled the main responsibility of the government to run medical services, and constantly increased the protection of people and property. The following work has been carried out in strengthening rural health and grassroots health work.

The first is to strengthen infrastructure construction.Thirteenth five-year plan"Since then, the financial expenditure on primary health care has not been lower than the general budget expenditure.8.3%, medical and health expenditure is not less than the total expenditure14.5%To support the development of medical and health undertakings. So far, we have accumulated investment.18100 million yuan was used to standardize the construction of tertiary medical institutions in counties and villages, and the service capacity at the grassroots level was greatly improved.

The second is to optimize the construction of talent team.Thirteenth five-year plan"Since, the county has increased1200A health technical staff, every year we open recruitment.200Undergraduate and above personnel have been enriched to county and township medical institutions. Township hospitals fully implement the full financial salary and carry it out.Two permits"Policies to mobilize the enthusiasm of medical staff. At the same time, we openly recruit students every year.20Famous village doctors have been established, and the employment mechanism of recruiting townships and managing villages in counties has been established and improved. The identity of village doctors has changed, the treatment has been improved, the old-age care has been guaranteed, and the grassroots medical team has become more stable.

The third is to strengthen service capacity building. We have always insisted on paying equal attention to Chinese and western medicine, and all township hospitals in the county have built Chinese medicine clinics, providing an average of10More than a suitable technology of traditional Chinese medicine to promote the inheritance and innovation of traditional Chinese medicine. All county and rural medical and health institutions have completed information construction, realized interconnection, and achieved deep integration of grassroots medical prevention. Central township hospitals have purchasedCTAnd other large equipment, all hospitals are equipped.BSuper,DR, automatic biochemical analyzer and other equipment, and effectively improve the diagnosis and treatment level of primary medical institutions.

Fourth, innovation system reform. We actively explore two county-level hospitals as leaders,fiveHome-centered township hospitals are medical sub-centers, and radiation drives the development of other remote township hospitals step by step, which promotes the sinking of high-quality medical resources and the orderly promotion of graded diagnosis and treatment system.

In recent years, the whole medical and health level of Xishui has changed greatly, and the people’s sense of medical treatment and happiness have been further enhanced, and the rate of medical treatment in the county has reached.92.6%. In the next step, we will continue to increase investment in health care, truly do a good job in people’s livelihood and provide people with better and more efficient medical and public health services.

Xishui is the old revolutionary base area and the main battlefield of Sidu Chishui Campaign. We sincerely welcome media friends to take a walk and have a look at Xishui. Thank you.

Beijing News reporter:

We understand that residents in some places report that they exist after signing up for family doctors.Sign without an appointment”“It is difficult to sign an appointment."The phenomenon. Grass-roots doctors are busy with their own work, and the number is relatively small. I would like to ask, what services can residents get after signing the contract? As a medical institution, what measures can be taken to improve the compliance rate and residents’ satisfaction? Thank you.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank you for your question. After signing up for family doctor service, residents can get basic medical care, preventive health care and health guidance. Take Chaoyang District as an example. What we are promoting is“1+6+N”The characteristic service mode of family doctor contract, different service packages correspond to different service objects and different service contents. What I just saidoneIs the basic service package, suitable for the general population, the content of the service includes basic medical care, public health and general health management.sixIs a personalized service package, mainly aimed at six key groups, including the elderly,0-6Children, pregnant women, disabled people and patients with chronic diseases such as severe mental disorders, hypertension and diabetes are provided with services mainly for follow-up of chronic diseases, including physical examination of the elderly and preventive health care for women and children.NIt is a customized service package, which is aimed at some special people identified by civil affairs, disabled persons’ federations and other departments, and these people can enjoy on-site service. In these processes,NIt is infinitely expanding. For example, our center has also formulated a service package for health housekeepers for office workers, mainly to improve sub-health status.

In terms of improving residents’ feelings of signing contracts and promoting effective performance, we have mainly done the following four aspects: First, we should strengthen publicity and guidance. We make extensive publicity by entering the community, the family and the unit, so that residents can deeply understand the connotation of signing a contract for home doctors and improve their awareness rate and utilization rate. The second is to optimize the service process. The contracted residents practice appointment and directional triage, which means that they are assigned to contracted doctors at the same time when they register for treatment. We use information technology. Before the diagnosis, we will manage his health in the health cabin, so that he can have a personal feeling about signing a contract with a family doctor. For residents of Chaoyang, we have also developed a healthy Chaoyang.APPResidents can use this without leaving home.APPMake an appointment for registration and online consultation. The third is to carry out special services. For example, we are demand-oriented and carry out vision and hearing screening for children in our jurisdiction. If there are problems, we will refer them in time and make corresponding corrections. For women’s postpartum rehabilitation, we have set up pelvic floor rehabilitation service. For patients with chronic diseases, we have carried out the evaluation of cardiopulmonary function and fundus examination. Fourth, we pay more attention to assessment and evaluation. In our center, we set up a signing return visit center, and we use intelligent means to carry out return visits to the contracted people every month. From the aspects of service quantity, service quality, satisfaction and authenticity, the assessment results will also be linked to performance. Through the above work, I hope to be able to sign a contract, perform a contract and do it.

In view of what you just mentionedSign without an appointment"may beIt is difficult to sign an appointment."In my opinion, there may be problems in providing service capacity caused by inadequate staffing, heavy tasks and insufficient job attraction in primary medical institutions, but there are also problems that some residents may have a biased understanding of the connotation of our family medical work. At present, many residents think of family doctors as private doctors, and they think of going home. In fact, what I want to say is that family doctors are by no means home doctors. The service of family doctors signing contracts is actually a change in service mode, and it advocates a long-term and stable contractual service relationship. Therefore, we especially hope that media friends can help us strengthen publicity and hope that everyone can have a correct understanding of the work of family doctors signing contracts. Of course, we will also work harder and take the expectations of residents as the focus and direction of our future work. Thank you.

CCTV News Center reporter at the reception desk:

In recent years, the age structure of rural doctors in our country is aging, and the number of rural doctors is also decreasing. As the gatekeeper of residents’ health, how will our country strengthen the construction of rural doctors next? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thanks to this reporter friend, this question is really complicated. First of all, I explain two concepts, that is, village doctors and village doctors. Most people think that village doctors are village doctors and village doctors are village doctors. Actually, strictly speaking, the concept is different. Rural doctor is a specific concept, which is clearly put forward in the Medical Law and the Regulations on the Management of Rural Doctors. Rural doctors provide medical and health services to rural residents in village clinics, but they do not have the qualifications of practicing doctors or assistant doctors, but only have the certificate of rural doctors. This group of people is actually a specific group. Historically, this group of people gradually evolved from the barefoot doctors in the past, but they do not have the qualifications of practicing doctors and assistant doctors. They provide services for the people and have the qualifications of rural doctors. The rural doctor certificate is a certificate for their practice, so these people are rural doctors in a strict sense. However, there are not only rural doctors, but also some practicing doctors and assistant practicing doctors who provide services for the people in the village. Usually, many times, the two concepts will be mixed, saying that a village doctor is a village doctor and a village doctor is a village doctor, which is actually different. Statistically, rural doctors strictly refer to doctors working in this part of the village who do not have the qualifications of practicing doctors or practicing assistant doctors, so that everyone can understand it better. The direction of our efforts now is to turn rural doctors into practicing doctors or practicing assistant doctors, because all localities are making active efforts and our work has been promoted.Therefore, the number of rural doctors is decreasing, but in fact, the number of rural doctors working in rural clinics has not decreased much. from2012-2021In 2000, village doctors working in village clinics all over the country went from125.5Ten thousand fell to114.7Ten thousand, the number of decline is not much, because the population in our countryside has decreased, so it is reasonable to reduce the number of doctors serving. In fact, the number of village doctors per thousand rural residents is from2012Annual1.25Rise to2021Annual1.3In a real sense, the number of village doctors per capita has increased. The number of rural doctors is declining, from2012Annual102Ten thousand fell to2021Annual67Ten thousand, we think the decline is obvious, but the number of practicing doctors and practicing assistant doctors in the village medical team is rising, from23.3Million has risen to47.6This shows that the number of rural doctors is decreasing, but the number of practicing doctors and assistant practicing doctors serving the people in the village is increasing, and the total number has not actually decreased. The quality and ability of the personnel who provide medical services to the residents in village clinics have been significantly improved, which is a positive phenomenon and the result we expect.

With the construction of a healthy China and the implementation of the national strategy of rural revitalization, village doctors have played an irreplaceable role in providing medical and health services for the people in villages. Improving their quality is a very important task. Our Committee will actively work with relevant departments to integrate the construction of village doctors into the overall plan of the construction and development of the whole rural medical and health system, strive to promote the local mature experience to become a national policy, and create a good policy environment for the development of village doctors, especially to implement the local main responsibility and solve the problems of village doctors’ treatment and old-age security in a classified way. Just now, President Xu of Hebei Province introduced that the problems of providing for the aged and salary of village doctors are better solved in Hebei Province. We should further guide all localities to transform rural doctors into practicing doctors and assistant practicing doctors, improve the overall service capacity of the rural medical service system, and lay a solid foundation for comprehensively promoting the construction of healthy China and realizing rural revitalization. Thank you all.

China Youth Daily reporter:

Grassroots medical and health institutions are close to the people, but some places report that patients go to primary medical and health institutions to see a doctor, especially those who are transferred from the superior to the lower level, can’t prescribe medicine in primary medical and health institutions. What policies and measures are there to meet the people’s demand for drugs nearby? What is the current situation of primary medical and health institutions? Thank you.

Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.:

Thank you for your question. In order to meet the people’s demand for drugs for common diseases, frequently-occurring diseases and chronic diseases, our province has formulated a plan to accelerate the construction of a close county medical community, vigorously promote rural integration, and buildCounty and township integration, rural integration"The pattern of medical treatment. On the one hand, we encourage the unified procurement and equipment of drugs within the medical community to meet the drug demand of patients with common diseases or chronic diseases with clear diagnosis and stable condition in the primary medical institutions of the medical community. On the other hand, through township hospitals to village clinicsUnified management of medical equipment"According to the clinical needs, the medicines in village clinics are uniformly purchased, distributed and managed by township hospitals, and the medicines in village clinics are effectively connected with those in township hospitals. Once there is a shortage of medicines in village clinics, township hospitals can allocate them at the first time. At present, our province requires village clinics to have no less than drugs.260Species, which require40%Our drugs are mainly used for common diseases, including diabetes, hypertension and other common diseases, frequently-occurring diseases and chronic diseases, which can basically meet the needs of the general public. Now the people are more convenient to use drugs, and their sense of acquisition and happiness is constantly improving. Thank you.

Macao Monthly, Macao News Agency reporter:

We are concerned that the goal of equalization of basic public health services is to ensure that urban and rural residents get the most basic and effective basic public health services and narrow the gap between urban and rural residents. Excuse me, what tangible benefits have been brought to people’s health since the equalization of basic public health services has been promoted for more than ten years? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you, reporter friend. Basic public health service is indeed a new task of medical reform. Especially since the deepening of medical reform, we have actively promoted the equalization of basic public health services with the guidance of fair enjoyment by the masses, and the connotation of services has been gradually enriched, and the number of beneficiaries has been expanding. In the past ten years, the equalization of basic public health services has achieved positive results.

The first is to promote the establishment of a basic public health service system in line with China’s national conditions. Basic public health services are provided by the state to residents free of charge, from scratch, from small to large, from pilot to legal form, which is a major institutional innovation to implement prevention first and protect residents’ health. The central and local governments have combined and promoted together, and gradually improved the security system, management system, operation and supervision and evaluation mechanism, and incorporated them into the national basic public service standards, providing a basic guarantee for the realization of education for young children, medical care for the sick and a sense of security for the old.

Second, the level of equalization of basic public health services has gradually improved. From the service population, urban and rural residents in our country, as long as they are permanent residents in the jurisdiction, regardless of gender, age, occupation, nationality, household registration, etc., can have equal opportunities to obtain corresponding basic public health services; In terms of service content, we have successively formulated three editions of National Basic Public Health Service Standard, defining the service object, service content, service provider and evaluation index, so as to ensure the standardization and unification of service content. From the perspective of service provision, basic public health services are mainly provided by grassroots medical and health institutions, namely township hospitals, community health service centers, village clinics and community health service stations. These institutions have basically achieved full coverage of counties, townships, villages and communities, making it convenient for residents to get basic public health services fairly and easily nearby.

Third, the implementation of basic public health services has effectively promoted the health level of urban and rural residents. For example, it should be provided to urban and rural children every year2More than 100 million injections of immunization program vaccination services to prevent polio, measles, hepatitis B and so on.12An infectious disease has built a strong firewall. The monitoring of the health literacy level of urban and rural residents in China shows that the health literacy level of Chinese residents has changed from2012Annual8.8%Raise to2021Annual25.4%The improvement of residents’ health literacy and the implementation of basic public health services have contributed greatly. Of course, we also see that the work of basic public health service projects in some places is not in place enough, and the people’s sense of acquisition is not strong and their feelings are not deep. In the next step, we will focus on improving the people’s sense of gain and feeling, especially strengthening services and improving quality, and further improving the level of equalization of basic public health services. Thank you.

Red star journalist:

The construction of close county medical community is an important measure and a powerful starting point to promote the construction of graded diagnosis and treatment system. Excuse me, how is the compact county medical community built in Xishui County? What benefits can ordinary people get from it? Thank you.

Ran Chongqing, Deputy Secretary of Xishui County Committee and County People’s Government of Zunyi City, Guizhou Province:

Thanks to this reporter friend. Xishui county from2019Since it became a pilot county of national county medical community in, we have mainly promoted the construction of medical community from three aspects. The first is to strengthen the government’s leadership. In the process of building a medical community, there are many departments and large groups involved, and many times it may be necessary for the party and government leaders to personally come forward to promote it. Therefore, we have specially set up a leading group and management committee for the construction of medical community led by the main leaders of the Party committee and government, specially worked out a list of powers and responsibilities of the government, health and health departments and medical community, and delegated the management authority of people and property to the hospital led by medical community. The second is to explore the path of improving construction. At first, we followed the general hospital.+Branch mode, by the county people’s hospital and county hospital of traditional Chinese medicine respectively13Each township health center has set up a medical community, but because there are too many townships in our country, the leading hospital is facingXiao Niu la da che"The situation. Later, we adjusted our thinking in time according to the actual situation and will26Towns are divided intofiveEach district elects a central health center, which will be built into a county-level medical sub-center according to the standards of secondary hospitals, and a new medical community construction framework will be built for the upper general hospital and the lower radiation district health centers. Third, we should focus on strengthening the grassroots. We will improve the service and management level of township hospitals through five sinks: reconstructing resources under the leadership of the grassroots, experts sinking to teach, funds sinking to update equipment, quality control sinking to improve standards, and management sinking to enhance services. In the past three years, the construction of medical community in our county has achieved remarkable results, which are mainly reflected in four aspects: First, the staff is more stable. Second, medical coordination is more powerful. Third, the ability of diagnosis and treatment has been greatly improved. Fourth, the scope of services has been comprehensively expanded. Two-way referral has been established, which has realized the linkage between county and township, and the masses have gained more benefits. Similar diseases, especially surgical treatment, can now enjoy the services of county-level hospitals at their doorsteps. While the masses run less, the nursing cost has been greatly reduced. More importantly, the reimbursement rate of medical insurance is higher, which reduces the medical expenses of the masses.

As an important part of the current medical and health system reform, the construction of close medical community has explored some experiences and achieved some results, but there are still some institutional bottlenecks that have not been solved. In the next step, our county government will continue to promote the construction of medical community around solving the problems of difficult, expensive and far-reaching medical treatment for the masses, so that the fruits of reform can benefit thousands of households and promote the high-quality development of health care. Thank you.

Southern Metropolis Daily reporter:

Basic medical and health services contain very important chronic disease management, which is also in basic public health services. What are the main contents? Compared with the past, what new tools and means are there in the management and control of chronic diseases at the grassroots level, and what problems need to be solved? In addition, I would like to ask Director Nie, I read a figure, and the control rate of chronic disease management in China is not very high. Do you have any new figures? How to evaluate the current level? Thank you.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank you for your question. To answer your first question first, according to the requirements of the specification, our management of chronic diseases mainly includes the following four aspects: screening, follow-up evaluation, classified intervention and health examination.

At the grassroots level, we are now doing chronic disease management, which is actually a very important basic public health service project and the most important task. In the process of chronic disease management, we feel that both doctors and patients must work together, and the two sides can work together in Qi Xin to do this work well. Without either side, it is impossible. For us to do chronic disease work, we should first improve our own ability, because we have to be hard while the iron is hot. Only when we have excellent skills can we really solve the problems of chronic patients and truly recognize our work from the heart. Therefore, we have been strengthening the establishment of special outpatient clinics for hypertension and diabetes rehabilitation, including strengthening the construction of medical associations.Full-time team"The construction of chronic disease management team is the construction of general practitioners and specialists to improve our service ability.

In addition, we make full use of information technology, such as wearable devices, smart watches, smart bracelets, smart medicine boxes that can remind patients to take medicine on time, including one-click tools for family doctors, and intelligent monitoring platforms for health management to improve our management efficiency. Third, we are trying a multi-disciplinary team cooperation model. We take family doctors as the core, and gradually bring rehabilitation and pharmacy personnel into the chronic disease management team. We will work together to do a good job in the health management of chronic diseases and improve the management effect. Fourth, pay attention to the characteristics and advantages of Chinese medicine, because as we all know, Chinese medicine has outstanding characteristics and functions in improving symptoms and improving quality of life, including preventing and treating complications. At present, we feel that there are some problems in chronic disease management, and the manpower is relatively tight. Then, at the end of residents and patients, residents’ understanding should be improved first. It is not our wishful thinking to do chronic disease management. Only by actively cooperating with us and improving compliance can we do the work better. In this regard, I think we should also strengthen publicity to let the people deeply realize that they are the first responsible person for health. Only after realizing this, can he take the initiative to accept it and actively cooperate with us in the management of chronic diseases. We must also improve the self-health management ability of ordinary people through our own efforts, such as the training of family health workers we are carrying out now, including health classes, including the activities of organizing chronic disease groups, hoping that through these, patients with chronic diseases can gradually master the ability of blood pressure and blood sugar monitoring.Understand the effects and side effects of drugs, including what is a correct lifestyle and habit, and how to adhere to and guide it. I hope that everyone will think in one place and work hard in one place to do a good job in chronic disease management. Thank you.

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

The second question mentioned by this reporter just now is about the data related to chronic diseases. As far as we know, the relevant data and responsibilities are not in the grass-roots department, but in other departments. After coming down, we asked the comrades in the Information Office to connect with this reporter, including contacting and communicating with relevant departments and providing relevant data as much as possible. One last question.

Health news reporter:

We are concerned that,2020Since the epidemic in COVID-19 in, grass-roots medical and health institutions have undertaken a lot of work in epidemic prevention and control. Excuse me, what tasks do grass-roots organizations mainly undertake in epidemic prevention and control? Under the prevention and control of normalized epidemic situation, how to ensure the daily basic medical and health service needs of residents? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question. Thank you very much for your attention to the prevention and control of epidemic situation at the grass-roots level. After the outbreak of the epidemic in COVID-19, the majority of grassroots medical workers played an important supporting role in the prevention and control of the epidemic in urban and rural communities, especially their professional supporting role and active implementation.Sizao", fully participated in the whole process to guide the community prevention and control, which laid a solid foundation for effectively controlling the increase of infected people in Covid-19. Under the prevention and control of normalized epidemic situation, we have also instructed all localities to make efforts to maintain normal medical order. The grassroots medical personnel, especially the grassroots medical and health institutions, continue to provide basic medical and public health services to residents and isolated people in their jurisdictions, thus ensuring the basic medical needs of the masses. I would also like to take this opportunity to express my heartfelt thanks to the medical staff at the grassroots level for their work in epidemic prevention, control and security. At the same time, it is also emphasized that primary medical staff, as an important force in community epidemic prevention and control, are the gatekeepers of urban and rural residents’ health. Governments at all levels and health administrative departments should pay more attention to primary medical staff and create conditions to protect their rights and interests. I also hope that the whole society will pay more attention to and support grassroots health work. Today, there is director Zhang Yalan, a representative of primary medical and health institutions. You can ask her to introduce the situation to you in combination with specific work.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank this friend for his concern for our work. Indeed, since the outbreak, grassroots medical and health institutions have undertaken a lot of epidemic prevention and control work on the basis of completing basic medical and public health tasks. The first thing we have to do is to play our best.Shaodian"andprobe"Function, that is to say, we should screen out the patients with suspected COVID-19’s symptoms who come to the institution for treatment, and then transport them to the fever clinic through closed loop. After the diagnosis and treatment, we should follow up in time. At the same time, we are also responsible for nucleic acid sampling, health monitoring, medical care and isolation and transshipment of residents in the closed control area, including the flow adjustment, sampling and transshipment of close contact personnel and household sampling of middle and high-risk household personnel. In addition, we also undertake the management of the medical team in the isolation point and the protection of the medical staff in the isolation area. When returning to work and production in the jurisdiction, we should also check the places where the work is resumed. When the school starts, we will make a patrol at the station. When the college entrance examination is held, we will be the deputy examiner for epidemic prevention, and we will also undertake various tasks such as large-scale nucleic acid sampling and vaccination in our jurisdiction. During the epidemic period, we went deep into the nursing homes under our jurisdiction to give corresponding guidance on the prevention and control of nosocomial infection, including the training of nucleic acid sampling. In view of the needs of the community, we will also formulate corresponding work points and disposal processes for them. When there are confirmed cases in our area, we will also take the initiative to give guidance to avoid panic. Although the work pressure is great, in this process, we feel hard, but more moved. Taking this opportunity today, I also want to say thank you to the community workers, including residents and patients, who have given us great support and full understanding in our work.

Under the situation of normalized epidemic prevention and control, we have also done a lot of work to ensure the daily medical needs of residents. The first is to strictly implement the prevention and control of nosocomial infection and provide a good and safe diagnosis and treatment environment for residents and patients. At the same time, give full play to the role of family doctors, make appointments by time, and reduce their waiting time in our institution. We also actively promote long-term prescriptions,Minimally taking medicine"And other convenience measures to meet the medication needs of patients with chronic diseases. For departments with long stay time and high exposure risk, such as oral cavity and massage, we adopt the method of one doctor, one patient and one disinfection to ensure the safety and effect of treatment. Our center is also the first batch of community health service institutions in Beijing to complete rehabilitation and transformation. We useRemote online mode"Guide rehabilitation patients to carry out home rehabilitation training to ensure the continuity of treatment. Thank you.

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Thank you, Director Nie and Director Zhang, for answering this question together, and our on-site questioning session is here. At this press conference,fourA guest introduced the construction of primary medical service system and some related problems, and we will continue to focus on it next.Everything is for people’s health.——Our ten years"Hold a series of press conferences, and welcome everyone to continue to pay attention. That’s all for today’s press conference. Thank you.

Say goodbye to the 2023 Shanghai Auto Show and look forward to a new era of automobiles! 2023-04-27 Source: Municipal Commission of CommerceNo.: large, medium and small.

  The 10-day 20th Shanghai International Automobile Industry Exhibition 2023 (hereinafter referred to as "2023 Shanghai Auto Show") closed at the National Convention and Exhibition Center (Shanghai) on April 27th.

  The 2023 Shanghai Auto Show with the theme of "Embracing the new era of the automobile industry" is an international A-class auto show covering the whole vehicle, automobile supply chain and automobile technology enterprises, which has been highly valued by the global automobile industry. The total exhibition area exceeds 360,000 square meters, and 1,413 vehicles are exhibited in the vehicle exhibition area; 93 world first cars (including 28 world first cars of multinational companies) and 64 concept cars; There are 271 new energy vehicles (including 186 new energy vehicles of China automobile enterprises) and 513 new energy exhibition vehicles. This year’s auto show received more than 13,000 Chinese and foreign media workers competing to report the grand occasion of the auto show, with 906,000 visitors at home and abroad.

  On April 18th and 19th, two media days, major automobile manufacturers held 151 press conferences. During the same period of the exhibition, more than 20 forums, summits, seminars and technical exchange activities were held, focusing on hot topics such as new energy, intelligent networking, hydrogen energy and smart cars, providing a communication platform for mutual promotion and integration for the future development of the global automobile industry.

  The transformation of new energy sources in the global automobile industry is accelerating. The number of new energy vehicles released exceeded that of fuel vehicles for the first time, and new energy vehicles firmly occupied the absolute C position of most booths. Many China brands have become the hottest booths in this auto show, which shows the all-round rise of China brand new energy vehicles. The technical senior management teams of foreign brands frequently appear on the booths of China brands to seriously study "independent research and development technology", which shows that China brands have the ability to talk to the world in the fields of new energy and intelligence. Localization of foreign enterprises and internationalization of Chinese enterprises go both ways. At this year’s auto show, more and more exclusive products and technologies have been released for the China market, and foreign brands have said that "only by making decisions on the spot can we develop products that satisfy China consumers." On the other hand, China car companies are accelerating their global distribution, and the ways of "going out to sea" are becoming more and more diversified. This two-way trip also shows that the internationalization of China’s automobile industry has entered a new stage. The iteration speed of the new round of technological upgrading is accelerating. As one of the most important communication platforms in the world automobile industry, Shanghai Auto Show has always been adhering to the "technology leading" and has become the "wind vane" of the global automobile industry. At this year’s auto show, automobile power technologies including pure electric, hybrid, hydrogen fuel power and extended range have also become more diverse and rich, providing consumers with more personalized and diversified car purchase options.

  The 20th Shanghai Auto Show witnessed the growth and leap of China auto industry.

  The new Shanghai Auto Show was founded in 1985, and this year is the twentieth. The auto show was originally a window for China to see the world, but now it has grown into a window for the world to see China, and its position in the international auto show is particularly important. The growth of Shanghai Auto Show is the growth of China’s automobile industry, which has promoted the popularization of automobile culture, promoted automobile consumption and greatly promoted the development of China’s automobile industry. In this feast, the core market of global automobile consumption is turning to China, and China consumers are also becoming the "protagonists" of the global automobile market. The competition in the new era of automobiles has begun, and the Shanghai Auto Show will continue to convey deeper and more influential market insights and changing trends to the industry and set off to a new height again.

Hainan Airlines added more than 120 routes in the summer and autumn season of 2024.

Beijing business today News(Reporter Guan Zichen, Niu Qingyan) On March 14, according to Hainan Airlines, Hainan Airlines will implement the summer and autumn flight plan from March 31, open a number of domestic and international routes, and increase the frequency of flights on popular routes.

Domestically, Hainan Airlines flew nearly 500 domestic routes after the summer and autumn seasons, covering more than 80 cities in China. After the season change, it is planned to add more than 120 domestic routes to and from Haikou, Guangzhou, Changsha and Dalian. In addition, the frequency of flights from Haikou to Beijing, Guangzhou, Xi ‘an, Zhengzhou, Beijing to Shanghai, Xiamen, Chengdu, Dalian and other popular routes will be increased; And in Beijing to Haikou, Sanya, Chengdu, Chongqing, Lanzhou, Sanya to Chengdu, Harbin, Hangzhou, Chongqing, Jinan and other popular public business and tourist routes to increase the capacity of wide-body aircraft.

Internationally, Hainan Airlines flies more than 40 international and regional routes in summer and autumn, covering more than 20 countries and regions, with routes reaching Europe, North America, Asia and Oceania. Recently, Hainan Airlines plans to open a new Beijing — Dublin, Beijing — International routes such as Edinburgh and in Beijing — Berlin, Beijing — Increase flight frequency or wide-body aircraft capacity on popular routes such as Manchester. Hainan Airlines said that it will continue to speed up the resumption and sailing of international and regional routes to better meet the market demand for passengers’ entry and exit.

Image source: Photo courtesy of Hainan Airlines

 

When female fans meet the European Cup: Record time with football and gain friendship in a foreign land.

  BEIJING, Beijing, June 20 (Reporter Yue Chuan) Nowadays, every time a football match comes, female fans will become an indispensable topic on and off the court, and various versions of the "most beautiful fans" atlas in the hands of photographers are even more eye-catching tools. The European Cup in France, which is in full swing, is no exception. In this new upsurge created by football, the camp of female fans is getting bigger and bigger.

  Although the game is not at home, there is still a time difference when watching the ball, but this does not affect the enthusiasm of the female fans around. As long as you brush your social tools, you will be surprised at the wide coverage of this special group. One after another, the crash handbook for female fans also shows that this group is becoming more and more important in the football world. For some of them, the reason why they are excited about football is not just because of their face value, but because of their true love.

  Senior female fans: football portrays time rings crazier than boys.

  Xiaonuo, who was born after 1980s, is a middle-level person in an enterprise, and she usually shows herself as a rigorous and capable professional woman. But as long as you hook up with football, Xiaonuo immediately looks like a different person.

  Despite his busy work, Xiaonuo still can’t give up his love for football. Since the start of this European Cup, Xiaonuo has watched many games and stayed up all night. In order not to affect her work, most of her spare time outside watching football is used by her to make up her sleep. In the eyes of colleagues, Xiao Nuo is "torturing" herself, but she thinks it is worth it for the European Cup every four years.

  For Xiao Nuo, the World Cup and the European Cup, which alternate every two years, have become her way of recording time.

  Xiao Nuo first met football in 1996, which was also the European Cup. It is also because of that contest that Xiao Nuo fell in love with the German team, and it has been 20 years since then. For this figure, Xiaonuo himself seems a little surprised. "The impression of winning the golden ball in Erlhoff is still very deep. I didn’t expect time to pass so quickly."

  Xiao Nuo recalled that at that time, because she could only see the Bundesliga and Serie A broadcasts, she had great feelings for the two leagues. Posters of Klinsmann, Baggio and batistuta had been hung in her bedroom for a long time. In order not to miss the stories around her idol, Xiaonuo accumulated hundreds of issues of football clubs and contemporary sports, at the expense of almost never eating breakfast in high school. "Younger fans may not even know these two magazines," Xiao Nuo sighed.

  Baggio, who once charmed countless female fans, has now lost his hair.

  Besides these, in the twenty years since she became a female fan, Xiaonuo has done many crazier things. It goes without saying that Xiao Nuo was desperate to watch the World Cup group match between China and Brazil in college.

  "I still remember that it was June 8, and it was almost 11 o’clock after watching the game. The dormitory was turned off and the gate was closed, so I had to go back over the wall." As a result, Xiao Nuo was expelled from the school student union because of this.

  Not only that, during the World Cup in Germany in 2006, Xiao Nuo, who had just joined the work, almost fought with male fans when he went out to watch the ball with friends. In order to get a commemorative jersey of the German team, Xiaonuo did not hesitate to mobilize all his friends around him to help, and finally entrusted someone to bring one back from abroad … … All these, there are many.

  Xiao Nuo told reporters that her biggest wish this year is that the German team won the European Cup. But for why she loves football so much, Xiaonuo can’t give a general answer. She just said, "Like is like. If girls really like football, they will be crazier than boys."

  Louis’ tears, Xiaoxue can understand.

  "Ordinary" Female Fans: From "Bored" to "Tears"

  Xiaoxue was born in 1990 and has just worked for one year. Her career as a female fan began four years ago, also because of the European Cup. In the summer vacation of sophomore year, under the guidance of friends, Xiaoxue entered the world of football.

  Because of that European Cup, Xiaoxue fell in love with Spain and Iniesta. After the contest, Xiaoxue began to pay attention to La Liga, and then he liked Barcelona, followed by Messi, Suarez and Neymar. Now, talking about the stars who have played in Barcelona in recent years and the achievements made by the club, Xiaoxue is like a few treasures. In this competition, she hopes that Spain can defend its title.

  Xiaoxue also told reporters that in fact, when I first started watching the ball, I felt that football was quite boring. "I didn’t score a goal for a long time. I don’t understand why everyone is so excited because of a ball game."

  "Until the World Cup semi-final two years ago, Germany’s 7-1 massacre against Brazil, I watched the ball among a group of German fans, and I couldn’t stop crying in the first half." As a fan of Neymar, Xiaoxue had a personal experience for the first time.

  Nowadays, Xiaoxue watches the ball every week and occasionally stays up late on weekends. Around her, there is also a small circle of female fans, and everyone will meet to watch the ball together from time to time. "By the way, I also went to the Bird’s Nest to watch the South American Derby! Super excited! " It can be seen that football has become a part of Xiaoxue’s life.

  But even so, Xiaoxue still thinks she is a fake fans, even though she has watched more games than some boys who claim to be real fans in recent years. "I don’t have a deep understanding of tactics, and sometimes I feel quite confused when listening to the commentator analyze the game." However, Xiaoxue also said that she likes the feeling of watching the ball now and will not deliberately move closer to the "real" fans.

  The German team now relies not only on face value, but also on strength.

  Female fans studying abroad: Football makes me meet new friends in a foreign land.

  Lizi is a college student majoring in Korean. She watched the ball for the first time with several Korean students. It was two years ago in the World Cup, a game in which the German team participated. Chestnut’s friend happened to be a fan of the German team, so she also liked this team.

  However, Chestnut is a pure fake fans. Even her favorite German team, she can only name a few key players. Even so, Chestnut thinks that this will not affect her interest in watching the ball. "I didn’t know the rules very well, so I like the lively atmosphere."

  Now, Chestnut is studying in Korea as an exchange student. In this European Cup, the German team has played two games, and Chestnut watched the live broadcast with her classmates. Among them, a small number are China students, and most of them are Koreans. In chestnut’s view, football gave her the opportunity to make new friends in a foreign land.

  "Football is very popular in Korea. Even for girls, if there is a game on the pedestrian street, many people will stop to watch it," Chestnut told reporters. "Watching the game together has enhanced the friendship between my classmates and I have made some new friends. After all, people with common interests are easier to get along with."

  Besides, Li Zi said that watching football can also help her change her mood, which is also a way to vent negative emotions. "After all, it is very important for me to study abroad alone," said Li Zi. (Some characters in the text are pseudonyms) (End)