On February 1, Zheng Junkang, the secretary of the Liuzhou Municipal Party Committee of Guangxi, "angrily scolded" the city’s transportation bureau for not managing the taxi chaos, triggering a heated debate across the country. Ten days later, the secretary said again, asking the public security to take action to rectify the taxi, strictly investigating the monopoly and "black" situation. Half a month has passed, how about the rectification of the taxi chaos in Liuzhou City?　　

　　On February 13, people took a taxi in front of the Liuzhou bus terminal.

　　The secretary angrily scolded the transportation bureau: it is not good to manage the rental and take down the entire team

　　Previously, in Liuzhou railway station, airport and other places, taxi drivers did not set meters, sat on the ground to raise prices, refused to carry passengers, "picking and choosing", and pooling passengers to charge indiscriminately. This series of chaos has often been reported in the newspapers and has been criticized by citizens and tourists.

　　On the 1st, Zheng Junkang, secretary of the Communist Party of China’s Liuzhou Municipal Party Committee, put down his harsh words against the taxi chaos. He ordered the city’s transportation department to manage the taxi chaos within two months, otherwise it will be held accountable. He said: "The relevant departments can’t control this phenomenon, right? If you don’t manage it well, you will be dealt with by the entire team. If you don’t dare to control it, you will send someone who dares to control it."

　　After being named, the Liuzhou Municipal Transportation Bureau said it would use the most severe measures to rectify "chaos". The Liuzhou Municipal Transportation Bureau studied and formulated the "Liuzhou Taxi Car" Chaos "special project centralized rectification action plan", and carried out arrangements for taxi rectification actions. The city’s comprehensive traffic law enforcement detachment increased the intensity of road law enforcement and invested in unannounced visits to investigate and deal with taxis who were reported and complained. After filing a case, the reward was 200 yuan for **** people.

　　On the 13th, taxis in front of Liuzhou Railway Station entered the waiting point in an orderly manner to wait for passengers.

　　Unannounced visit: How is the taxi chaos rectified?

　　After a series of rectification for half a month, how is the current taxi chaos in Liuzhou? On the 13th, the reporter visited the Liuzhou Railway Station, Bus Terminal, South Bus Station, Airport and other problem-prone areas.

　　On February 13, people in Liuzhou Railway Station queued up in an orderly manner to take a taxi.

　　A warning sign was set up on the side of the road near the railway station, prohibiting taxis from parking and picking up passengers at will, and all taxis were only allowed to wait for passengers at the specified location… I saw a long queue of passengers in an orderly manner in front of the taxi waiting point at the railway station, and the staff of the Comprehensive Traffic Law Enforcement Detachment commanded here to help passengers stop cars and supervise taxis to regulate passengers. There were also taxi reporting and complaint phone warning signs on the scene, and it was difficult to see traces of "starting prices on the ground", "refusing to load" and "pooling".

　　On February 13, in front of the railway station in Liuzhou City, a prompt was set up to prohibit cruise taxis from picking up and dropping off passengers.

　　That night, when a passenger asked to put his luggage in a seat after taking a taxi, the taxi driver refused. At the scene, the staff of the Liuzhou Traffic Comprehensive Law Enforcement Detachment stepped forward to coordinate. The staff member said: "From 7:00 to 24:00 every day, there are additional law enforcement officers on duty to strengthen the management of taxi operation order."

　　At the South Bus Station, many passengers were able to reach taxis on the road in front of the station, and some taxi drivers got off to help passengers carry their luggage and place it in the trunk.

　　There are complaint telephone warning signs set up in the taxi and other passenger areas of Liuzhou Railway Station.

　　Although taxi chaos has been regulated to a certain extent, there are still "picking passengers" and "refusing to take them" in some areas. At the exit of the Liuzhou bus terminal, several taxis were waiting for passengers in the taxi passenger waiting area. At this time, Ms. Zeng came to take a taxi with a 26-inch suitcase and several boxes of apples, but was rejected. Ms. Zeng said that she was going to Liunan, but was rejected by a driver on the grounds that the road was a one-way street. Unfortunately, because Ms. Zeng had too much luggage, she could not carry things across the road to take a taxi by herself, so she had to wait in place for her family to pick her up.

　　Shortly after, another group of two adults and three children were about to take a taxi here, but the driver forcibly carpooled and asked them to wait for other passengers to leave. The passenger believed that there were already five people in the group who were unwilling to carpool and left to find a car.

　　In addition to the designated area, across the road from the bus terminal, the reporter observed that there were also many passengers waiting for a taxi, and most of the taxis were metered. The reporter randomly took a taxi to a destination one kilometer away. The driver did not think the distance was too close or shared a car, but went directly by metered.

　　Taxi passenger waiting area in front of Liuzhou Bus Terminal on February 13.

　　Strictly investigate monopolies and "black" situations

　　Previously, many people responded that taxis at Liuzhou Airport never used a meter, and the fare was one price. And taxis reported that Liuzhou Airport only allowed a small number of taxis who paid the fare to pick up passengers in the designated area in front of the terminal building, resulting in this situation. To this end, the Liuzhou Municipal Development and Reform Commission Discipline Inspection Team in the city and the Municipal Price Bureau launched an investigation and handling. After investigation, Liuzhou Airport, on the grounds of anti-terrorism, controlled a certain number of taxis to pick up passengers in the front area of the terminal building, charging 200 yuan per month. Only 50 taxis registered at Liuzhou Airport were allowed to undertake passenger transportation business at the airport, and other taxis could not enter the front area of the terminal to wait for passengers.

　　The practice of Liuzhou Airport restricts and excludes competition, resulting in taxis that have not been registered at Liuzhou Airport carrying passengers from the urban area to the airport after unloading passengers cannot enter the terminal to carry passengers. Unregistered taxis have the phenomenon of emptying the return journey. In order to make up for the loss caused by the return journey, taxi drivers charge passengers in the direction of the airport without meters.

　　On February 3, Liuzhou Price Bureau issued a "Notice of Order to Correct" to Liuzhou Airport, requiring Liuzhou Airport to correct immediately from the date of receipt of the notice. On February 4, Liuzhou Airport cancelled airport taxi parking fees and cancelled airport taxi filing limits.

　　At the same time, the Liuzhou Public Security Bureau has launched a month-long centralized rectification operation to comprehensively strengthen the rectification of taxi chaos and vigorously promote the rectification of five cars. If the evil forces involving taxis and "five cars" are found in the rectification operation, the public security organs will implement "zero tolerance" to crack down on them.

　　On February 13, staff of Liuzhou Transportation Comprehensive Administrative Law Enforcement Team guided passengers to take a taxi in front of the railway station.

　　Can it be controlled or not?

　　At present, there are 11 cruise taxi enterprises in Liuzhou, and the number of cruise taxis is 2,398. Taxi refusal, arbitrary charging, carpooling and other chaos are management problems derived from the development of the taxi industry, and have always been the key rectification goals of taxi industry management departments across the country.

　　Regarding the chaos of taxis in Liuzhou City, the Liuzhou Municipal Transportation Administration responded: "There is no phenomenon that I dare not control, and there is no situation that I cannot control."

　　Hong Weilin, director of Liuzhou Road Transport Management Office, introduced that in recent years, the impact of online car-hailing and the increase in private car ownership have led to a sharp drop in the income of cruise taxi drivers, and some drivers expect to increase their income through carpooling and bargaining. At the same time, the taxi market is sluggish, the quality of the workforce is reduced, the main responsibility of the operator, and the weakening of administrative supervision have all led to taxi chaos.

　　After half a month of rectification, as of now, the Liuzhou Traffic Comprehensive Law Enforcement Detachment has carried out rectification and investigation of a total of 854 cruising taxis, accepted a total of 76 complaints, and verified that 1 complaint with prizes has been honored.

　　According to the rectification plan, anyone who refuses to intercept, negotiate, forcibly splice passengers, take a detour, or dump passengers halfway will be fined 2,000 yuan. Among them, a taxi with a license plate of Gui BT3935 from the car rental branch of Liuzhou Second Transportation Liability Co., Ltd. committed crimes against the wind within 3 days, and there were 2 illegal acts, and two fines of 1,000 yuan and 2,000 yuan were issued. A taxi with a license plate of Gui BT9762 from Liuzhou Tongbang Automobile Transportation Co., Ltd. has been temporarily detained for bargaining charges without dealing with the previous illegal act.

　　On February 13, people took a taxi at Liuzhou South Bus Station, and the driver got off to help carry luggage.

　　Rectification is not a gust of wind

　　Nowadays, the informatization construction of the taxi industry in Liuzhou has not kept up with the development of the times, and the on-board facilities have been seriously implemented. Some management systems in the industry have caused daily management to be difficult to be in place, and road law enforcement inspections alone cannot achieve overdue results. It is necessary to improve the long-term management mechanism and informatization construction as soon as possible.

　　Chen Jian, deputy director of the Liuzhou Transportation Bureau, said that in addition to increasing inspections and severe penalties for the chaos in the taxi industry, the city is planning to introduce some long-term management measures. These include the normalization of law enforcement supervision, the systematization of credit assessment, the intelligence of daily supervision, the popularization of civilization creation, the institutionalization of linkage management, and the legalization of operation management.

　　Through the development of a taxi driver registration system, unregistered taxi drivers will not be able to work in the future. At the same time, we will strengthen the assessment and management of taxi companies and drivers. Combined with administrative penalties and integrity assessments, we will study the blacklist mechanism. If it is serious, the driver’s qualification certificate will be cancelled, and other companies will not be allowed to hire again. In addition, we will use big data to improve on-board facilities and equipment, conduct scientific management, and use scientific and technological means to strengthen the supervision of drivers.

　　Photo/Text: Zhou Xiaonan, Lin Xin

1905 movie network news Directed and acted by Huang Bo, the film starring Wang Baoqiang, Shu Qi, Zhang Yixing, Yu Hewei and Wang Xun was released nationwide on August 10. On the 18th day of its release, the box office of the movie "A Good Play" was close to 1.30 billion, and the director Huang Bo was also praised for "completing a sincere and innovative directorial debut". On August 26, Huang Bo parachuted into the Beijing Bird’s Nest concert in Mayday, and sang the theme song "When Every Star" of "A Good Play" with A Xin. On the same day, which coincided with Huang Bo’s 44th birthday, Mayday also carefully prepared a birthday cake for Huang Bo and led 100,000 fans to celebrate Huang Bo’s birthday together.

　

Mayday congratulates Huang Bo on his directorial debut　

Huang Bo said he hopes to hold concerts in the future

　

As a special star in the movie series of the Mayday "Life Infinity Company" tour concert, every time Huang Bo appeared on the big screen, he would cause bursts of cheers from the audience. On August 26, Huang Bo parachuted into the final stage of the Mayday Bird’s Nest concert. As soon as he appeared, he and Ah Xin sang a song "Don’t Listen to Slow Songs for Sad People", which instantly brought the atmosphere to a peak and gave fans a huge surprise.

　

After singing, Mayday first congratulated Huang Bo on his directorial debut "A Good Show", which won a double harvest of box office and word-of-mouth, and successfully unlocked his new identity as a director. Huang Bo also expressed his envy that Mayday could hold concerts on such a big stage, and bluntly hoped that he could have his own concerts like Mayday in the future, which was his dream since childhood.

　

Due to the fable of the movie "A Good Show" about the company’s employees who are shipwrecked on a team-building trip, forced to live together after being stranded on a desert island, and face a series of "human nature" problems, Ah Xin used this to playfully ask Huang Bo: "If Brother Bo, you want to take one person from Mayday to a desert island, who would you choose?" Huang Bo laughed after listening to the voices of the audience at the scene and said that he would take all five people away, and the best thing is that the 100,000 fans of the Bird’s Nest can also come together.

Mayday secretly prepares for Huang Bo’s birthday

Huang Bo Ashin sings the movie theme song "When Every Star"

　

"When Every Star" is a theme song written and composed by Ashin himself and tailored for the movie "A Good Show". It is reported that there are two versions of this song, the choral version of Ashin and Huang Bo is vast and passionate, the solo version of Ashin is meditating and exploring, and the MV is also recorded by Ashin and Huang Bo. Because of the arrival of Huang Bo, the two also sang "When Every Star" for the first time on the spot. The lyrics full of beautiful reverie, accompanied by swaying blue glow sticks, brought the audience back to the romantic story of the movie.

　

In the middle of the song, Xin suddenly changed his tune and sang "Happy Birthday Song" for Huang Bo. On this day, which coincided with Huang Bo’s 44th birthday, Mayday secretly prepared a surprise and led the audience of 100,000 fans to celebrate Huang Bo’s birthday and carefully prepared a birthday cake. Huang Bo was very surprised and moved by the chorus of 100,000 fans. Huang Bo made a wish: "I hope that one day, I can stand on such a beautiful stage, practice songs, and sing them seriously to everyone. At the same time, I also hope that all the friends who care about Mayday and me, everything goes well, and we all go well."

　

The movie "A Good Show" was officially released in the summer on August 10 and is currently being screened in major theaters.

Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.

Space and vehicle comfort are closely related, and today we bring you this car. Let’s take a look.

First of all, from the appearance point of view, the front face design of the Galaxy E8 has taken a simple route, which looks more stable and atmospheric. The headlights are very in line with the consumer’s aesthetic, and the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5010MM*1920MM*1465MM, the car adopts a capable line, the body gives a very delicate feeling, with large-sized thick-walled tires, the overall visual effect is very full. On the rear design, the rear and the front of the car echo each other, the tail lights look very unique, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, very in line with the taste of young consumers. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. From the central control point of view, the 45-inch central control screen is used for decoration, which makes the interior style impressive and looks quite dynamic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and it looks very technological. The car adopts imitation leather seats, which are wide and thick, and the overall riding experience is soft and comfortable.

The Galaxy E8 is equipped with an electric motor with a total power of 475KW and a total torque of 710N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

After watching today’s talk, do you have a lot of ideas? The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

"During the period when I didn’t open the door, I opened my eyes every day for money, and it cost 40,000 to 50,000 a month. It was too anxious." After finally reopening in late April, Boss Li of Pingcheng Boutique Fruit Store in Jing’an District, Shanghai, he faced a new challenge: opening takeout for the first time and learning to operate online from scratch.

At present, in accordance with the principle of "orderly liberalization, limited flow, effective control, and classified management", how can small and medium-sized merchants who resume business and resume market in stages speed up recovery, reduce pressure, and better "touch the net" development? In this regard, on May 22, Ele.me announced the launch of the "Resonance Plan" for the merchant market, hoping to support merchants and help riders, and do its best to better serve the public, add vitality to the market, and fully support the recovery.

Incentive subsidies + fee reductions, "resonance plan" focuses on merchant pain points

Since this round of epidemic in Shanghai, Ele.me has fully invested in anti-epidemic supply and vigorously supported citizens’ living security and emergency needs. Ele.me has tens of thousands of riders shuttling through the streets and alleys to deliver fresh vegetables, living expenses, urgent medicines and other materials to the city’s communities.

Among them, Ele.me "All-round Supermarket" ensures the safety of parity and distribution through the service model of "community collection + fixed-point distribution". Since it started operation on March 28, it has distributed necessities such as meat, eggs, milk and rice noodles grains and oil to hundreds of thousands of families; in response to the dining needs of the public, Ele.me and Shanghai fixed-point catering merchants have increased transportation capacity investment and community coverage in the way of "community group meals", and delivered tens of thousands of group buying meals in time every day; in the face of the public’s drug demand, Ele.me has also launched a variety of new modes of drug delivery, including community group buying medical materials for epidemic prevention, "community collection + centralized distribution", and also cooperated with hospitals to "emergency drug delivery special car", etc., to continuously increase supply At the end of April, the average daily delivery of medicines exceeded 100,000 orders.

As Shanghai accelerates the pace of business resumption, Ele.me launched a special project relief plan to fully support the recovery of Shanghai merchants.

During the epidemic, business operations have been affected to varying degrees. At present, in the market recovery stage, many businesses are facing pressure such as liquidity and market investment. The "Resonance Plan" of Ele.me includes four measures: provide 500 million yuan incentive within two months after the lifting of the ban to reduce business operating costs; provide special project fee reduction subsidies to ease financial pressure; provide special mentoring training and digital support to improve business operation capabilities; provide riders with nearly 70 million yuan in additional subsidies to enhance employment security.

According to the introduction, the first batch of 500 million yuan incentive subsidies of the "resonance plan" will provide over 200 million yuan to merchants, including order subsidies and incentives, distribution cost subsidies, marketing cost subsidies and special project traffic support; about 300 million yuan will also be invested to distribute consumption red envelope coupons to citizens, provide project special membership discounts, etc., and will also extend the food card that cannot be used under objective conditions and compensate for food beans, so that merchants with high-quality service and honest management can increase revenue more quickly and effectively.

At the same time, in order to ease the financial pressure of merchants, Ele.me and the Financial Institution Group provide discounted loans of varying amounts and up to 500,000 yuan for eligible merchants, hoping to help merchants reduce the burden of opening after the epidemic.

In addition to subsidies, there are fee reductions. Ele.me provides a "green channel" for merchants, which can launch takeaway business within 1 hour at the soonest. In addition, newly opened online and eligible high-quality catering merchants will be given a rate discount of up to 5%; eligible retailers such as general merchandise and fresh fruits can also get a certain rate discount.

Ele.me will also enhance the digital operation ability of merchants through special service and special project training.

For riders, the first phase of Ele.me will provide an additional about 70 million yuan for order incentives and epidemic prevention subsidies, and will also set up more smart dining cabinets and "1 square meter warm rider station" to stabilize employment and improve security.

Community merchants receive traffic support and look forward to business resuming as soon as possible

Su Xiaoliu is a favorite dim sum shop in Shanghai. To overcome the pressure in this round of epidemic, he joined the guarantee supply on April 16. After the Ele.me platform resumed online, he obtained the platform traffic support in time.

Xuhui ITC store is one of the first three stores to resume supply, and the launch of same-day takeout is "order surge". To this end, Ele.me also helps to adjust the capacity allocation, provide distribution cost subsidies, and strengthen the guarantee of logistics performance.

"During this time, we sold more than 10,000 copies in a single store." Mr. Sheng, the operation manager of Su Xiaolu, told the author that from the background data, the various support effects of the platform are very obvious.

Heisei Boutique Fruit Store is also one of the beneficiaries of Ele.me’s support measures.

On April 20, the fruit store, which had been closed for more than a month, reopened. Previously, this store only had offline retail. During the closure and control period, Mr. Li realized the importance of takeaway, and the owner applied to open a store in Ele.me as soon as possible after opening. Soon under the green channel of the platform, the fruit store launched takeaway services.

"My parents distribute goods in the store, and I buy and receive orders at home. We are relatively affordable, and on the first day we went online, there were hundreds of orders." Mr. Li introduced that in order to strictly prevent the epidemic, the door will only be opened when there is an order. One door and one disinfection will be opened hundreds of times a day.

As a novice in takeout, he had never handled so many takeout orders. He learned a lot of free Ele.me tutorials online, optimized the operation and delivery method, and the takeout store quickly hit the right track.

Recently, his fruit store also received traffic support from Ele.me. "After going online for takeout, we have income, and we are finally relieved. With orders, we have living water, and we can survive. The order incentives, price-break discounts subsidies, and especially traffic support and marketing subsidies launched by the platform are all real needs for us."

After the launch of the "Resonance Plan", many merchants said that with the support of the food delivery platform, they can ease the anxiety of survival to a certain extent, and measures such as order incentives and subsidies can also effectively reduce costs and ease the pressure on funds. Ele.me said that further plans are still being formulated to provide greater support and jointly accelerate the market recovery. "We expect the fireworks in the market to continue as usual, and all business partners and the familiar Shanghai will get better and better."

Government and enterprises work together to bail out, and "fireworks" will return as soon as possible

"Shanghai’s current epidemic situation is generally stable and improving", this sentence at the press conference, the public began to feel: the rail transit bus gradually resumed operation, the park classification opened step by step, some downtown shopping malls have been unblocked to welcome guests, Moments posted more and more "return to work electronic pass", and even takeaway no longer needs group buying, even if one person, Blue Knight can be sent to the community.

Shanghai has been looking forward to the "fireworks" for two months, and it is slowly approaching you and me step by step.

According to the current schedule, commercial outlets should resume offline business in an orderly manner, and "online ordering, offline delivery" should be implemented. The catering industry should also implement services such as "online order, takeaway home"… Since the home epidemic prevention, the consumption habits of Shanghai citizens have also been slowly changing, and the consumption proportion of takeaway orders has become higher and higher. As an indispensable part of the city’s operation, takeaway has always tried its best to better serve the citizens.

However, we must also be aware that the social and economic impact of the epidemic will not disappear completely with the "lifting of the seal".

Faced with challenges in liquidity, service manpower, and material supply, some merchants may usher in "darkness before dawn". Due to the long-term closure and no income, the liquidity of closed merchants, especially small and medium-sized merchants, husband and wife stores, is difficult. At the same time, factors such as rent store expenses, labor costs, and labor return are also under great pressure. There are also challenges in supply and logistics supply chain.

How to retain the "fireworks" in the life of Shanghai? All parties in Shanghai are actively working hard. In the process of resuming business and the market, merchants and platforms cannot do without "gathering sand into a tower" and watching each other.

In order to reduce the losses of the epidemic to merchants, Ele.me has launched an emergency "shutdown protection" mechanism in Shanghai. Platform merchants that have suspended business due to the epidemic can open it independently, lock in monthly sales, scoring, etc., and remain unchanged during the shutdown period to ensure that merchants can quickly return to normal business after the lockdown is lifted. For problems such as the difficulty of temporarily recruiting workers in small stores, Ele.me also sets up a special channel in the background of merchants to help solve them.

At the same time, the business support plan pioneered by Ele.me is not limited to short-term assistance measures. It effectively targets the pain points of merchants, reduces the pressure of merchants, accelerates recovery, and overcomes difficulties together. It also helps merchants to go online and digital transformation as soon as possible, and truly "give it a fish".

At present, many merchants in Shanghai have switched from store retail to online takeout on the platform. While maintaining operations to generate income, it is also conducive to epidemic prevention and safety. In the stage of resumption of business and market recovery, effectively supporting merchants to "touch the Internet" will also help promote economic recovery.

For example, in order to reduce the impact of the epidemic, Ele.me provides merchants with a "green channel" to launch takeaway business within 1 hour at the soonest. In addition to special project incentives and traffic support, the "Resonance Plan" also enhances the digital operation capabilities of merchants through special service and special project training, including arranging a special project service team of more than 300 people to optimize the operation of targeted services merchants; providing nearly 2,000 hours of free open courses for merchants to conduct free takeaway operator training and certification services; supermarkets, convenience stores, fresh fruit, medicine and other merchants will receive intelligent diagnosis, management and marketing suggestions for goods, and the AI dish analysis system "Hungry Xiaowei" will also help catering brands develop new products for free.

Improving digital capabilities for the future and enabling businesses to achieve sustainable development may also become a "way to break the bottleneck" in the development of retail industries such as catering.

Of course, the full recovery of market economic vitality requires the participation of the whole industry and strong policy support.

Shanghai has issued the "21 Anti-Epidemic Helping Enterprises" policy, comprehensively implementing measures such as tax reduction and fee reduction, rent reduction and exemption, financial subsidies, financial support, and assistance to enterprises to stabilize jobs. At least 32 departments and 16 districts have issued supporting implementation rules. Relevant functional areas of business can join hands with the Internet platform and public service platform integration, support merchants’ liquidity, human employment, material supply, and stimulate consumption, etc., give full play to the greater role of the Internet platform in "urban services", and provide targeted services such as policy publicity, appeal coordination, and guidance and consultation for small and medium-sized businesses to resume work and production, and resume business and return to the market through a combination of online and offline methods.

At present, the epidemic prevention and control situation in Shanghai is generally stable and improving, and it is entering the transformation stage of normalization prevention and control. The fireworks on the street will also be restored to its previous vitality under the joint efforts of all parties.

When it comes to compact SUVs, you can’t avoid Geely Xing Yue L, which is a model that has won great attention from the market with its all-round strength.

The exterior design of Xingyue L is undoubtedly one of its highlights. The front face adopts the latest "Cosmic Echo" design language of Geely family, with LED matrix headlights, showing a strong sense of technology and fashion. The body lines are smooth and full of tension, which is not only beautiful and elegant, but also optimized in aerodynamics, reducing wind resistance and improving fuel economy. As for the interior, the most eye-catching thing is the triple screen design that almost crosses the entire center console. It is equipped with Qualcomm Snapdragon 8155 chip, which not only has a shocking visual effect, but also leads the same level in operating fluency and intelligent interconnection experience, satisfying the dual pursuit of modern consumers for science and technology and practicality.

Space is one of the important indicators to measure the practicality of SUV, and Xingyue L has given a satisfactory answer in this respect. The wheelbase reaches an astonishing 2845mm, far exceeding that of the same class, providing ample legroom for both front and rear passengers. The seat is wrapped in high-grade materials, which has reached the luxury car level in terms of support and comfort, and can keep the best condition during long-distance travel. In addition, the flexible trunk space can easily meet the various loading needs of family travel.

In terms of power, Xingyue L is equipped with a 2.0T turbocharged engine, providing two versions of high and low power, matching with 7-speed wet dual clutch or 8AT gearbox, and the power output is smooth and strong. In the actual driving process, whether it’s a city shuttle or a high-speed cruise, you can feel a steady stream of power reserves. The adjustment of suspension system is biased towards comfort, while retaining a certain sense of road feedback, which can maintain a good body posture even in the face of complex road conditions and give drivers enough confidence.

For consumers who pursue high-quality car life, the Star Yue L is undoubtedly the preferred model worthy of consideration.

　　The Beijing-Hangzhou Grand Canal is the longest and largest man-made canal in the world, and it is also one of the oldest canals. Together with the Great Wall and the karez, it is known as the three great projects of ancient China. It is a great project created by the working people of ancient China and one of the symbols of Chinese cultural status.

　　The location of the canal in the Beijing-Hangzhou Grand Canal and the direction of its main stream.

　　Shandong Zaozhuang Taierzhuang ship lock downstream Wetland Park, Taierzhuang Taogou Bridge Wetland Park.

　　Suqian Zao River Qianlong Palace Yubi Pavilion, Suqian Xiangwang hometown of Xiang Yu sculpture.

　　Modern large-scale Suqian Liu Laojian third line lock, Subei Canal lock lock room.

　　According to the records, as early as more than 300 years ago, Siyang Zhongxing Town was used as a key point for water transportation, a place where officials, merchants, and Zao Gang boatmen traveled on boats and horses, or went to the three gates in the south to experience risks, or came to the north to be in shock, all of which had the psychological need to pray and hope. There were Fujian people who built a palace on Mule Street to worship the statue of Mazu, and it was originally called "Tianfei Palace". It was a meeting place for Fujian merchants to develop business, and it was also a place for them to pray and worship. Later, Emperor Kangxi gave it the seal and renamed it "Tianhou Palace". The whole group of buildings of Tianhou Palace was originally three-way, and now there are the front hall and the main hall. The eaves of the front hall are stoned with "Haiyan" and "Heqing", and the calligraphy is dignified and elegant, which sustains the deep prayers of the people There is an open-air stone statue of Mazu in the courtyard, wearing a phoenix crown, holding Ruyi in the hand, solemn and kind, elegant and handsome facing the canal, as if walking on the waves.

　　Here has also become the only Mazu cultural relics on the Thousand Miles Canal. The temples here are managed by Buddhist people, and the statues in the main hall are also unique. Mazu sits in the front, followed by Sakyamuni Buddha, and is incense by Buddhist believers at all times.

　　The Middle Canal, the northern section of the Beijing-Hangzhou Grand Canal in Jiangsu, and the Yishusi river system. It was rebuilt on the basis of the Canal and the Middle River excavated in the Ming and Qing dynasties. It starts at the junction of Taierzhuang District, Shandong Province and Pizhou City, Jiangsu Province, and is connected to the Hanzhuang Canal. It flows through Pizhou City in the southeast, and is connected to Luoma Lake from Erwan to Zaohe Gate in Xinyi County. The following Zaohe Gate is basically parallel to the abandoned Yellow River, flowing through Suqian, Siyang, and Huaiyin Yangzhuang. It is 179 kilometers long and has a basin area of 6,800 square kilometers.

　　The main tributaries are: Bulao River, Picang Floodway, Laoxi River, Chenghe River, Fangting River, Minjian River, etc. There are cascade hub projects (including control locks, ship locks and pumping stations) along the Zao River, Suqian, Liulaojian, and Siyang.

　　Before the Qing Dynasty, the Middle Canal was mainly a water transportation route. After liberation, it became a comprehensive river channel such as flood discharge, drainage, shipping, and water transportation. It was a part of the Beijing-Hangzhou Grand Canal and a water transportation channel for the east route of the South-to-North Water Diversion, which promoted the economic development of the riverside areas.

　　The single-engine ships sailing in the channel, the fleet is like a long dragon carrying more than 10,000 tons of cargo. The smallest island in the channel, the entire island is only 100 square meters.

　　The water quality of the canal is excellent, and the water in the canal can be drunk directly. There are scenery on both sides of the canal, and now it is time for gardenias to bloom.

　　The boat on the canal, the boss of the boat is here to pick up fishing enthusiasts, and there are people all over the country who go fishing by the middle canal.

　　In summer, the weather is changeable, and there are sudden thunderstorms, and fishermen with rainproof gear head home. Fishing in the river in summer is also very dangerous. They used to use small wooden boats, and the traditional skill of building wooden boats has been lost. Now most of them are steel boats, and the potential danger comes with it.

　　The people living by the canal are particularly happy, with beautiful scenery everywhere, culture every step of the way, and the extensive and profound canal culture has been passed down from generation to generation!

　　By the canal, there are exciting scenes everywhere.

　　The Grand Canal in the setting sun is quiet and comfortable, vast and far-reaching… This golden waterway will be even better tomorrow!

　　About the Author

　　Jia Chuanjun, a native of Pizhou City, Jiangsu Province, is a member of the Chinese Photographers Copyright Association, a member of the Chinese Folk Photographers Association, a member of the Xuzhou Photographers Association, a member of the Xuzhou Cultural Tourism Photography Association, and a member of the Pizhou Photographers Association. A number of photos of the Grand Canal theme have been pushed and shared on the Publicity Department of the Chinese Communist Party Xuexi Qiangguo platform, and a number of photo albums have been pushed on the Daqinling Mountains, Grand Canal Cultural Research, China Canal Network and other photography platforms and other official accounts. The work "Night Voyage" has been awarded the second "Lang Jingshan Cup" in China. The theme of the Grand Canal is the National Canal City Tour Exhibition. In September 2018, "Beijing-Hangzhou Grand Canal-Middle Canal" was exhibited in the 18th International Photography Exhibition in Pingyao, China. "Lighthouse on the Canal (Group) " was exhibited to celebrate the 70th anniversary of the founding of the People’s Republic of China. "Beautiful New Home of the Millennium Grand Canal" was exhibited in Hangzhou, Beijing, etc., and was highly concerned by Chinese and foreign visitors. The author was born by the canal On the canal, I have a deep affection for the mother river of this ancient civilization. I have been taking photos of the canal for many years. I have walked the Beijing-Hangzhou Grand Canal three times, traveling thousands of miles to take more than 10,000 photos of the canal.

Bank of China Chongqing Branch supports Chongqing’s high-quality development with high-level financial services.

The tide rises two rivers, and high-quality development sounds the horn. Bank of China Chongqing Branch firmly grasps the proposition of the high-quality development era, deeply integrates into the national major strategy, closely follows the regional development situation, continuously improves the quality and efficiency of comprehensive financial services, and strives to support the development of the real economy and the needs of people’s lives. It helps the construction of a modern new Chongqing to emerge with vigorous vitality.

Top Service Municipal Party Committee "No. 1 Project" Accelerates "Double Circle" Interconnection

In 2024, the "List of Major Projects for the Joint Construction of the Shuangcheng Economic Circle in Chengdu and Chongqing in 2024" lists a total of 300 projects with a total investment of about 3.60 trillion yuan, promoting the Chengdu and Chongqing regions to further strengthen the "industrial cluster", deepen "collaborative innovation", and improve the "life circle" of the Shuangcheng, and the construction of the "double circle" will be accelerated in an all-round way. As an important platform for the construction of the new district and the Shuangcheng Economic Circle in Chengdu and Chongqing, the Gaozhu New District in Sichuan and Chongqing is relying on the successive implementation of enterprises and projects.

As a state-owned bank rooted in the local area, Bank of China Chongqing Branch has always been an important financial force supporting the construction of Sichuan-Chongqing Gaozhu New Area. Especially since 2023, the bank has closely followed the investment promotion and development plan of the new area, actively connected with a number of key projects, and supported the construction of the new area’s science and technology innovation base. The cumulative credit has exceeded 460 million yuan.

A major project can drive one piece and affect one side. Focusing on key projects and major projects related to the construction of the Shuangcheng Economic Circle in Chengdu and Chongqing, Bank of China Chongqing Branch has made every effort. Since 2023, the bank has included infrastructure projects such as high-speed rail, airports, and rail transit into active growth industries, adding more than 40 billion yuan of credit approval for major projects such as the Chongqing-Wan Railway, Hunan-Chongqing Expressway, and Jiangbei Airport, with a total investment of 7 billion yuan. Focusing on the construction of the Western (Chongqing) Science City, the bank actively deepens the coordination of comprehensive businesses such as bank settlement, credit services and investment consulting services, investment and loan linkage, and financial consulting, and vigorously supports the construction of park projects and industrial development.

While continuing to promote the implementation of the Chongqing Municipal Party Committee’s "No. 1 Project" major project, Bank of China Chongqing Branch does not forget the "minutiae" of caring for people’s livelihood, and strives to enrich the happiness base color of residents in Sichuan and Chongqing.

It is reported that the bank insists on promoting financial digital transformation, empowering various businesses with a number of achievements in the field of financial technology and diversified financial digital products, and expanding application scenarios such as smart social security, smart medical care, and smart government construction in multiple dimensions to help improve the quality and efficiency of convenience services in Sichuan and Chongqing cities.

Since 2023, the bank has cooperated with the Chongqing Municipal Human Resources and Social Security Bureau to complete the construction of the social bank direct connection platform, realizing the full online transfer of public-to-public transfers; actively followed up the medical insurance electronic voucher project cooperated by the head office of the Bank of China and the National Healthcare Security Administration, supported the medical security information platform in Chongqing, the upgrading of the informatization level of medical institutions, and the interconnection of information systems between the two parties; and assisted the Chongqing Municipal Medical Insurance Bureau to build a medical insurance convenience service workstation in Chengdu and Chongqing, providing 18 medical insurance affairs for residents in Chengdu and Chongqing; providing information construction for the full coverage of 16 prisons in Chongqing, assisting the construction of smart justice, and improving the level of judicial convenience services with financial power.

Deeply empowering the "channel economy" to release the momentum of open development

At the connection point between the "Belt and Road Initiative" and the Yangtze River Economic Belt, Chongqing shoulders the important task of leading and driving the opening up of the western region, and strives to build a large channel, a large hub, a large port, a large logistics, and a large platform, so that the channel can better radiate to the west, serve the whole country, connect ASEAN, and integrate into the world.

Bank of China Chongqing Branch actively implements the high-level national strategy of opening up to the outside world, vigorously supports the joint construction of the "Belt and Road Initiative", actively serves the new pattern of double-cycle development, and provides comprehensive support for "financing, financing and intelligence" for the development of Chongqing’s open economy and the construction of inland open highlands.

By the end of 2023, the bank will support the construction of the "Belt and Road Initiative" and the construction of the Yangtze River Economic Belt through the construction of Chongqing Liangjiang New Area, the three major bonded zones, the construction of port highlands, the China-Singapore (Chongqing) Strategic Connectivity Demonstration Project, the Chongqing Pilot Free Trade Zone and other national independent innovation demonstration zones, and the Chongqing China-Europe Railway. The balance of related credit financing exceeds 26 billion yuan. In the field of "going global" for service enterprises, relying on the "cross-border matching service" model creatively created by the head office, it has successively held on-site matchmaking meetings for international trade customers, "China-Hungary SME Cross-border Investment and Trade Fair", "2019 China (Western) ‘Belt and Road Initiative’ Cross-border Investment and Trade Matchmaking Meeting for Industrial and Commercial Enterprises", etc., to help Chongqing enterprises realize a series of international cooperation such as trade, investment and technology introduction. Experts in various fields are invited to participate in the previous China-Singapore Finance Summits in depth, and put forward constructive opinions on cross-border finance, green finance and other aspects; the Singapore branch is linked to hold activities such as "Chongqing Enterprises Go to Singapore Direct Financing Business Exchange Conference".

From April 1st to 3rd this year, the series of activities of "CIIE Entering Chongqing" was grandly held, aiming to rely on Chongqing’s location advantages, resource endowments and industrial characteristics to invite exhibitors, investment promotion institutions and multinational companies to participate in the CIIE, further play the role of important platforms such as investment promotion of the CIIE, and amplify the spillover effect of the platform. This event attracted more than 160 foreign-funded enterprises and investment promotion institutions from more than 10 countries and regions, including the United States, Brazil, Germany, France, Switzerland, Japan, South Korea, etc., involving digital economy, intelligent manufacturing, automobiles and parts, biomedicine, food, consumer goods, service trade and other industries. During the event, Bank of China Chongqing Branch relied on the Bank of China’s "Huiru Wish · Bank of China e-Enterprise Win" global enterprise ecosystem to hold the "Import Expo into Chongqing" Bank of China online matchmaking matchmaking meeting. Chongqing enterprises and overseas enterprises were invited to demonstrate their respective advantages and discuss cooperation intentions through "online one-to-one" negotiation. At the scene, 8 enterprises signed a cooperation agreement with merchants, and 1 enterprise reached an overseas on-site inspection intention.

It is worth mentioning that, as the only strategic partner of the CIIE, Bank of China has supported the CIIE for six consecutive years. Among them, Bank of China Chongqing Branch has actively implemented the responsibility of the only strategic partner of the head office "CIIE", providing financial services for more than 400 Chongqing enterprises to participate in the CIIE, and helping Chongqing enterprises share China’s high-quality opening-up opportunities.

Continue to promote transformation and upgrading, and help Chongqing move towards "new"

New quality productivity is regarded as a key fulcrum for leveraging the high-quality development of China’s economy, and is becoming a surging driving force for "hundreds of competing flows" in various places. Chongqing stands on the manufacturing industry, and the importance and urgency of developing new quality productivity is self-evident. In this context, Bank of China Chongqing Branch has combined with Chongqing to build a "33618" modern manufacturing cluster system, tilted credit policies to enterprises in advanced manufacturing, "specialized and new" enterprises, strategic emerging industries and other fields, paid close attention to the development opportunities of electronic information, basic manufacturing and materials, intelligent manufacturing and other industries, increased financing support for upstream and downstream supply chains of enterprises, and helped Chongqing build an important electronic information industry manufacturing base in the world. It will fully serve the optimization and upgrading of Chongqing’s industrial structure.

In 2023, the bank has provided more than 5 billion yuan in trade financing for important electronic information enterprises in Chongqing; more than 510 new supply chain finance businesses have been added, and the business occurrence is equivalent to nearly 4 billion yuan; the number of supply chain trade financing 1 + N customers has increased by more than 60% compared with the beginning of the year.

The characteristics of new quality productivity are innovation, the key lies in quality, and the essence is advanced productivity. Strengthening financial supply in the field of scientific and technological innovation, and "helping" and "sending" science and technology innovation enterprises have become an important step for Bank of China Chongqing Branch to "new". In addition to continuously increasing credit tilt, the bank insists on adapting measures to local conditions, using "BOC Intelligent Chain" as a breakthrough point to expand supply chain financing, activate the vitality of upstream and downstream enterprises in the scientific and technological innovation industry, explore more accurate full-life cycle financial service solutions, and join hands with enterprises, heart-to-heart, to help Chongqing’s new quality productivity accelerate the formation.

In recent years, the bank has successively launched special products such as "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan". Among them, as the contractor of "Bank of China Science and Technology Finance Pilot Credit Business", the bank has launched "Innovation Points Loan" special products with the help of the "Innovation Points Model" of the Torch Center of the Ministry of Science and Technology. Through a series of risk control model judgments and process optimization, the bank has innovatively launched "Science and Technology Growth Loan" products to help high-quality development of science and technology enterprises. By the end of 2023, the bank has approved a credit quota of more than 470 million yuan for 77 technology-based private small and micro enterprises through the "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan" products, and the credit balance exceeds 320 million

The relevant person in charge of Bank of China Chongqing Branch said that on the new journey of accelerating the construction of a modern financial power, it will continue to practice the political and people’s nature of financial work, do a solid job in the "five major articles", support the real economy more effectively, improve service quality and efficiency more comprehensively, control financial risks more effectively, strive to create a new situation of transformation and development, and make new and greater contributions to the construction of a modern new Chongqing.

　　The delivery guy sprayed disinfectant on his body.

　　Catering enterprise employees "fire line to join" fresh food platform.

　　Soup base, ingredients, special thermal insulation container… Takeaway hot pot "all internal organs"

　　Text, Photo/Guangzhou Daily All Media Reporter Zeng Fanying, Correspondent Zhang Bin, Xian Wenxin

　　Yesterday was the first day after the Spring Festival that enterprises resumed work and production, and many catering businesses have experienced a long Spring Festival holiday.

　　At present, many catering enterprises are facing difficulties, actively responding, and exploring and seeking to break through. Recently, various catering private enterprises have launched countermeasures to meet market demand and create more new opportunities for their own development. How effective various countermeasures are remains to be seen. Are they ready for the arrival of "spring"?

　　Countermeasure 1: cooked food, work in progress, fresh ingredients can be takeaway

　　"Alan’s Food Group" is the WeChat "fan group" of Liyatu, a well-known western restaurant in Guangzhou. In just one week, the number of people in the WeChat group has exceeded 400. Fans place orders in the WeChat group to buy Liyatu’s online products, and the store uses "errands" to deliver them to their doors. The restaurant either publishes "advertisements" through the WeChat official account and Moments, or launches a takeaway platform, or communicates through WeChat customer service to achieve consumption. A Chaoshan beef hot pot-themed store in Dongshankou generates 70% of its daily turnover from takeout. As dine-in food is cold, takeout has become the main source of income for many restaurants. Catering companies have also paid attention to takeaway safety issues: body temperature monitoring, safety labels, contactless delivery, sealed boxes… all kinds of measures have been used.

　　In addition, sinking community service is also one of the directions to break through. Chen Na, director of the brand value growth center of Yunnan Yunhai Food Catering Management Co., Ltd., said that after the epidemic, they increased the investment of some resources in online retail and quickly organized manpower to establish distribution policies. "We are exploring the establishment of a community service station within a radius of three kilometers of the store. This service station uses the advantages of Yunhai Food’s existing supply chain and logistics to help residents within a three-kilometer radius to purchase fresh ingredients and work in progress, and then deliver them to their door through community group buying." Chen Na said, "At present, we have established 100 community stations across the country."

　　Countermeasure 2: Sharing labor to ease cost pressure

　　Wei Xuxiang, founder of United Food, told reporters that in an ordinary Cantonese restaurant with an area of about two or three hundred square meters, the labor cost accounts for about 15% to 20%, which is higher than the rental cost.

　　The reporter learned that at present, a number of urban areas in the province have issued announcements requiring restaurants to stop eating in the lobby to avoid dinners, and Panyu District is one of them. Many employees are temporarily out of work, and labor costs are a big expense for catering companies. Recently, Hema Fresh, a subsidiary of Ali, has reached a "shared employment" with catering companies to solve the problem of personnel waiting for work in catering companies, reduce the cost pressure of catering companies, and also alleviate the challenge of insufficient manpower in the supermarket lifestyle consumer industry.

　　Guangzhou Daily’s full media reporter learned that more than 30 catering companies, including Xibei, Naxue, and Tanyu, are communicating and cooperating with Hema. At present, 57 degrees Xiang, Chayan Yuese, Shu Daxia, Wangxiangyuan and other catering companies have reached a cooperation with Hema, and will support more than 500 employees of Hema in total. They will be involved in packing, sorting, shelves, catering and other work, and their labor compensation will be paid by Hema. Hu Qiugen, general manager of national operation and management of Hema, said that catering companies need to solve the problem of personnel waiting for work. At the same time, their employees are safe and professionally trained, "which can quickly help solve the difficulties of increasing orders and insufficient manpower."

　　Yunnan Yunhai Food Catering Management Co., Ltd. brand value growth center director Chen Na said that the current line traffic counting is low, in addition to docking box horse, they are also docking other online retail, to achieve the output of the human part, to ease the pressure of manpower.

　　Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, told Guangzhou Daily that the association is currently working with professional third-party human resources enterprises to meet their needs, hoping to allocate the rich manpower of Guangdong catering enterprises by transferring jobs or enterprises, including coordinating the deployment of excess manpower from some catering enterprises to pharmaceutical enterprises and factories with greater demand for personnel.

　　Countermeasure 3: "Slim down" in time and wait for the market to recover

　　These days, the chairperson of Yaohua Catering Group, Qu, can’t sleep at night again, thinking about solutions. Two days ago, he made a painful decision to close five of his brand stores. So far, there are 15 stores left in the group, distributed in Liwan, Yuexiu, Tianhe and Baiyun districts. Yaohua Group is a Guangzhou Catering Group with a series of Lingnan-style brands such as Goose Gong Village, Banmanwan, Lingnan True Flavor, Flavor Rice Congee City, and Shahefen Village. There are a total of 2,000 or 3,000 employees in its 20 stores. Now, he has to "break his arm" and give up some stores in order to reduce losses as much as possible. At the same time, he compensates employees and introduces other stores that "pass the file" to work according to the needs of employees.

　　Diandude, a well-known catering company in Guangzhou, revealed that all its store dine-in business is currently closed, leaving only a few stores to operate takeaway business. "On the one hand, we respond actively, and on the other hand, we face it calmly and wait patiently," Shen Zhihui, general manager of Diandude, told reporters. Shen Zhihui’s family has been engaged in the catering industry for generations and also experienced the "SARS" period. He said that the response at that time was to "lose weight", reduce the business area, focus on the main business, and at the same time pay attention to food safety and wait for the market recovery.

Text/Peninsula All Media Reporter Zheng Tianzhong

Recently, major brands of new car-making forces collectively released the delivery volume in December 2023 and the annual delivery volume in 2023. There is no accident in the dispute of "selling the crown". LI’s sales in December exceeded 50,000 units, and the annual sales reached an astonishing 376,000 units, which is truly "far ahead"; The second place is Weilai Automobile, with the annual delivery exceeding 160,000 units, up 30% year-on-year. The figures are gratifying, but whether its prospects are bright or not is quite controversial. Followed by the car with zero running and Xpeng Motors, the gap between them is very small in 2023, with sales of more than 140,000 units, with zero running slightly ahead. Some "left behind" are Nezha Automobile. In 2023, the delivery volume of Nezha was 127,400 units, down 16% year-on-year.

Obviously, the "Wei Xiaoli" who started almost at the same time have opened the gap in 2023. The good ones can directly challenge BBA, and the poor ones will face the test of survival. In the extremely involuted market, where will the new forces of making cars go?

LI, which has no pure electric products, is "far ahead" in delivery.

Transcript of 2023: In December, LI delivered 50,353 new cars, up 22.72% from the previous month and 137.15% from the same period of last year, which was the first time that it delivered more than 50,000 new cars per month. By the end of December, LI delivered a total of 376,030 vehicles in 2023, up by 182.21% year-on-year. In this regard, LI CEO Li Xiang said, "All the goals in 2023 have been achieved: 376,000, 50,000, 20,000 and 300. Challenge higher goals in 2024: 800,000, 100,000, 30,000 and 2000 ". In other words, the annual delivery target of LI in 2024 is 800,000 vehicles.

In addition, it is worth mentioning that the Ideal MEGA will be officially released on March 1, 2024, which is the fourth model of LI and the first MPV model. The ideal MEGA has made its debut at the 2023 Guangzhou Auto Show and started blind ordering. The estimated price will be less than 600,000 yuan.

Comments: 376,000 units! This means that the delivery volume of LI in 2023 is more than twice that of Weilai, which has completely opened the distance with other new car-making forces "small partners". What’s more commendable is that the price of ideal models is more than 300,000 yuan. On the basis of such a high price, LI can achieve sales of nearly 380,000 units, which is comparable to Mercedes-Benz, BMW and Audi. I have to say that although LI only focuses on extended range and has no pure electric products yet, its ability to find the market and demand is too strong, and "sofa color TV refrigerator" can be a classic case of automobile sales in China!

Facing the "involution", where is Weilai’s future?

Transcript of 2023: In December, Weilai Automobile delivered 18,012 vehicles, up 12.86% from the previous month and 13.89% from the previous month; In 2023, a total of 160,038 vehicles were delivered, a year-on-year increase of 30.66%. On NIO Day 2023, Weilai’s first luxury car ET9 was unveiled, with a pre-sale price of 800,000 yuan, but the new car will not be delivered until the first quarter of 2025.

Comments: In 2023, the delivery volume exceeded 160,000 units, ranking second in the "Five Xiaoqiang", a new force in car manufacturing. Weilai’s report card looks ok, but it is not optimistic in reality. First of all, the sales volume of Weilai’s 160,000 units has an exponential gap from the ideal sales volume of 376,000 units, which is hard to match. On the contrary, there is a zero run and Tucki’s breathing behind it; Secondly, Weilai’s eight models, including ES8, ES6, ES7, EC6, EC7, ET7, ET5 and ET5T, have achieved such an achievement. Correspondingly, there are only three ideal models for sale: L7, L8 and L9. Taking November 2023 as an example, the top-selling models of Weilai are ES6, ET5T and EC6, and the monthly sales of other models are less than 2,000. The industry believes that the out-of-control pace of product iterative update is the main reason why its sales volume is less than market expectations.

The most fundamental reason is that the new energy vehicle market is extremely involuted this year. The high-end smart driving and air suspension that originally appeared only in high-end models have also become popular in models with a price of more than 200,000 yuan. Correspondingly, the Weilai model with a price of more than 300,000 yuan is not so powerful in terms of cost performance. In addition, throughout 2024, Weilai Automobile will not have a new generation of models, so the test it faces will be very great.

Zero running kills a "blood road" in terms of cost performance.

Transcript of 2023: In December, 18,618 zero-running cars were delivered, a slight increase of 0.59% from the previous month and a year-on-year increase of 119.22%. On December 24th, 2023, Zhu Jiangming, the founder of Zero Run Automobile, said in an open letter of the 8th anniversary of the establishment of Zero Run that more than 20,000 vehicles may be delivered in December, but from the latest delivery data, the zero run automobile failed to achieve this expectation. In 2023, a total of 144,155 zero-running cars were delivered, a year-on-year increase of 29.67%.

Comments: In 2023, the zero-run car wanted to understand a truth, that is, it did not have outstanding brand recognition. If it wants to survive and develop in this cruel market, it can only be "rolled up", and the main thing is a high cost performance. In the first half of 2023, it carried out one-step price reduction. For example, as a medium and large-sized new energy car, the zero-run C01 started at 145,800 yuan for the extended-range version and 149,800 yuan for the pure-electric version, and its cost performance was "bursting". After the zero-run T03 discount, it is only 49,900 yuan, which is also quite prominent in the small pure tram camp!

After getting rid of the crisis, Tucki finally got better.

Transcript of 2023: In December, Xpeng Motors delivered 20,115 vehicles, up by 0.37% month-on-month and 78.13% year-on-year, and delivered more than 20,000 vehicles for three consecutive months, reaching a new monthly delivery record. In 2023, Xpeng Motors delivered 141,601 vehicles, up by 17.26% year-on-year. In addition, it is worth mentioning that Tucki X9 has just been listed, with the price ranging from 359,800 yuan to 419,800 yuan. As the flagship model under Tucki’s "Boom" structure, the new car is positioned as a medium and large MPV, and its power is pure electric power system.

Comments: Due to the "mistake" in the pricing of G9 at the beginning of listing, Xpeng Motors suffered a decline in sales at the beginning of 2023. Fortunately, Tucki G6 of "last stand" finally showed its sincerity in price, and the starting price of 209,900 yuan really shocked the market at that time, and Tucki’s monthly sales began to sprint towards 20,000 units. Then the new G9 went on the market in September, 2023, with a crazy drop of 46,000 yuan, which once again opened the market. Coupled with the competitive price of X9, Xpeng Motors finally ate a "reassurance"!

Nezha cars are pinned on overseas markets?

Transcript of 2023: Nezha Automobile delivered 127,496 vehicles in 2023, down 16.16% year-on-year. In December, the delivery volume of Nezha automobiles was 5,135, down 58.93% from the previous month and 34.12% from the same period of last year, which was the sixth consecutive month that it ranked last in the list of "Five Xiaoqiang".

Comments: Compared with Ideal, Weilai, Tucki and Zero Run, the presence of Nezha cars in the car world is indeed a little lower, and its current situation is not ideal. In this regard, Zhang Yong, CEO of Nezha Automobile, also conducted a review. He believes that "it was not done well in 2023, mainly because the new and old products were not well connected and the rhythm was chaotic; The listing price of new products is too high, although the adjustment was in place in the second half of the year, it lost the opportunity; Loss-making product lines greatly reduce production; The mode of communication is old and there are good things that can’t be said; The marketing headquarters is centralized and weak in management. " Zhang Yong said that in 2024, Nezha Automobile will launch two new models and adjust its marketing system. In addition, Nezha Auto is seeking to boost its sales through the development of overseas markets. According to official data, in 2023, the sales volume of Nezha Auto in overseas markets exceeded 20,000.

General comment: swim against the current, if you don’t advance, you will retreat

Judging from the situation in 2023, the new car-making forces "Five Xiaoqiang" Ideal, Weilai, Tucki, Zero Run and Nezha are facing different situations. The ideal sales lead is relatively large, and the profitability is also good. Weilai, Tucki and Zero Run are still fighting together in terms of delivery volume. Who can be a big attraction in early 2024? And Nezha Auto needs to make real efforts to improve its sales and presence. At the same time, the competition in the whole new energy market is very fierce. Traditional independent brands, joint venture brands and luxury car brands will all make big moves in 2024, and the situation faced by the new forces of building cars is still grim. As the saying goes, "sailing against the current, if you don’t advance, you will retreat", and "Five Xiaoqiangs" need to have a full sense of competition to further enhance their shortcomings.