When it comes to compact SUVs, you can’t avoid Geely Xing Yue L, which is a model that has won great attention from the market with its all-round strength.

The exterior design of Xingyue L is undoubtedly one of its highlights. The front face adopts the latest "Cosmic Echo" design language of Geely family, with LED matrix headlights, showing a strong sense of technology and fashion. The body lines are smooth and full of tension, which is not only beautiful and elegant, but also optimized in aerodynamics, reducing wind resistance and improving fuel economy. As for the interior, the most eye-catching thing is the triple screen design that almost crosses the entire center console. It is equipped with Qualcomm Snapdragon 8155 chip, which not only has a shocking visual effect, but also leads the same level in operating fluency and intelligent interconnection experience, satisfying the dual pursuit of modern consumers for science and technology and practicality.

Space is one of the important indicators to measure the practicality of SUV, and Xingyue L has given a satisfactory answer in this respect. The wheelbase reaches an astonishing 2845mm, far exceeding that of the same class, providing ample legroom for both front and rear passengers. The seat is wrapped in high-grade materials, which has reached the luxury car level in terms of support and comfort, and can keep the best condition during long-distance travel. In addition, the flexible trunk space can easily meet the various loading needs of family travel.

In terms of power, Xingyue L is equipped with a 2.0T turbocharged engine, providing two versions of high and low power, matching with 7-speed wet dual clutch or 8AT gearbox, and the power output is smooth and strong. In the actual driving process, whether it’s a city shuttle or a high-speed cruise, you can feel a steady stream of power reserves. The adjustment of suspension system is biased towards comfort, while retaining a certain sense of road feedback, which can maintain a good body posture even in the face of complex road conditions and give drivers enough confidence.

For consumers who pursue high-quality car life, the Star Yue L is undoubtedly the preferred model worthy of consideration.

　　The Beijing-Hangzhou Grand Canal is the longest and largest man-made canal in the world, and it is also one of the oldest canals. Together with the Great Wall and the karez, it is known as the three great projects of ancient China. It is a great project created by the working people of ancient China and one of the symbols of Chinese cultural status.

　　The location of the canal in the Beijing-Hangzhou Grand Canal and the direction of its main stream.

　　Shandong Zaozhuang Taierzhuang ship lock downstream Wetland Park, Taierzhuang Taogou Bridge Wetland Park.

　　Suqian Zao River Qianlong Palace Yubi Pavilion, Suqian Xiangwang hometown of Xiang Yu sculpture.

　　Modern large-scale Suqian Liu Laojian third line lock, Subei Canal lock lock room.

　　According to the records, as early as more than 300 years ago, Siyang Zhongxing Town was used as a key point for water transportation, a place where officials, merchants, and Zao Gang boatmen traveled on boats and horses, or went to the three gates in the south to experience risks, or came to the north to be in shock, all of which had the psychological need to pray and hope. There were Fujian people who built a palace on Mule Street to worship the statue of Mazu, and it was originally called "Tianfei Palace". It was a meeting place for Fujian merchants to develop business, and it was also a place for them to pray and worship. Later, Emperor Kangxi gave it the seal and renamed it "Tianhou Palace". The whole group of buildings of Tianhou Palace was originally three-way, and now there are the front hall and the main hall. The eaves of the front hall are stoned with "Haiyan" and "Heqing", and the calligraphy is dignified and elegant, which sustains the deep prayers of the people There is an open-air stone statue of Mazu in the courtyard, wearing a phoenix crown, holding Ruyi in the hand, solemn and kind, elegant and handsome facing the canal, as if walking on the waves.

　　Here has also become the only Mazu cultural relics on the Thousand Miles Canal. The temples here are managed by Buddhist people, and the statues in the main hall are also unique. Mazu sits in the front, followed by Sakyamuni Buddha, and is incense by Buddhist believers at all times.

　　The Middle Canal, the northern section of the Beijing-Hangzhou Grand Canal in Jiangsu, and the Yishusi river system. It was rebuilt on the basis of the Canal and the Middle River excavated in the Ming and Qing dynasties. It starts at the junction of Taierzhuang District, Shandong Province and Pizhou City, Jiangsu Province, and is connected to the Hanzhuang Canal. It flows through Pizhou City in the southeast, and is connected to Luoma Lake from Erwan to Zaohe Gate in Xinyi County. The following Zaohe Gate is basically parallel to the abandoned Yellow River, flowing through Suqian, Siyang, and Huaiyin Yangzhuang. It is 179 kilometers long and has a basin area of 6,800 square kilometers.

　　The main tributaries are: Bulao River, Picang Floodway, Laoxi River, Chenghe River, Fangting River, Minjian River, etc. There are cascade hub projects (including control locks, ship locks and pumping stations) along the Zao River, Suqian, Liulaojian, and Siyang.

　　Before the Qing Dynasty, the Middle Canal was mainly a water transportation route. After liberation, it became a comprehensive river channel such as flood discharge, drainage, shipping, and water transportation. It was a part of the Beijing-Hangzhou Grand Canal and a water transportation channel for the east route of the South-to-North Water Diversion, which promoted the economic development of the riverside areas.

　　The single-engine ships sailing in the channel, the fleet is like a long dragon carrying more than 10,000 tons of cargo. The smallest island in the channel, the entire island is only 100 square meters.

　　The water quality of the canal is excellent, and the water in the canal can be drunk directly. There are scenery on both sides of the canal, and now it is time for gardenias to bloom.

　　The boat on the canal, the boss of the boat is here to pick up fishing enthusiasts, and there are people all over the country who go fishing by the middle canal.

　　In summer, the weather is changeable, and there are sudden thunderstorms, and fishermen with rainproof gear head home. Fishing in the river in summer is also very dangerous. They used to use small wooden boats, and the traditional skill of building wooden boats has been lost. Now most of them are steel boats, and the potential danger comes with it.

　　The people living by the canal are particularly happy, with beautiful scenery everywhere, culture every step of the way, and the extensive and profound canal culture has been passed down from generation to generation!

　　By the canal, there are exciting scenes everywhere.

　　The Grand Canal in the setting sun is quiet and comfortable, vast and far-reaching… This golden waterway will be even better tomorrow!

　　About the Author

　　Jia Chuanjun, a native of Pizhou City, Jiangsu Province, is a member of the Chinese Photographers Copyright Association, a member of the Chinese Folk Photographers Association, a member of the Xuzhou Photographers Association, a member of the Xuzhou Cultural Tourism Photography Association, and a member of the Pizhou Photographers Association. A number of photos of the Grand Canal theme have been pushed and shared on the Publicity Department of the Chinese Communist Party Xuexi Qiangguo platform, and a number of photo albums have been pushed on the Daqinling Mountains, Grand Canal Cultural Research, China Canal Network and other photography platforms and other official accounts. The work "Night Voyage" has been awarded the second "Lang Jingshan Cup" in China. The theme of the Grand Canal is the National Canal City Tour Exhibition. In September 2018, "Beijing-Hangzhou Grand Canal-Middle Canal" was exhibited in the 18th International Photography Exhibition in Pingyao, China. "Lighthouse on the Canal (Group) " was exhibited to celebrate the 70th anniversary of the founding of the People’s Republic of China. "Beautiful New Home of the Millennium Grand Canal" was exhibited in Hangzhou, Beijing, etc., and was highly concerned by Chinese and foreign visitors. The author was born by the canal On the canal, I have a deep affection for the mother river of this ancient civilization. I have been taking photos of the canal for many years. I have walked the Beijing-Hangzhou Grand Canal three times, traveling thousands of miles to take more than 10,000 photos of the canal.

Bank of China Chongqing Branch supports Chongqing’s high-quality development with high-level financial services.

The tide rises two rivers, and high-quality development sounds the horn. Bank of China Chongqing Branch firmly grasps the proposition of the high-quality development era, deeply integrates into the national major strategy, closely follows the regional development situation, continuously improves the quality and efficiency of comprehensive financial services, and strives to support the development of the real economy and the needs of people’s lives. It helps the construction of a modern new Chongqing to emerge with vigorous vitality.

Top Service Municipal Party Committee "No. 1 Project" Accelerates "Double Circle" Interconnection

In 2024, the "List of Major Projects for the Joint Construction of the Shuangcheng Economic Circle in Chengdu and Chongqing in 2024" lists a total of 300 projects with a total investment of about 3.60 trillion yuan, promoting the Chengdu and Chongqing regions to further strengthen the "industrial cluster", deepen "collaborative innovation", and improve the "life circle" of the Shuangcheng, and the construction of the "double circle" will be accelerated in an all-round way. As an important platform for the construction of the new district and the Shuangcheng Economic Circle in Chengdu and Chongqing, the Gaozhu New District in Sichuan and Chongqing is relying on the successive implementation of enterprises and projects.

As a state-owned bank rooted in the local area, Bank of China Chongqing Branch has always been an important financial force supporting the construction of Sichuan-Chongqing Gaozhu New Area. Especially since 2023, the bank has closely followed the investment promotion and development plan of the new area, actively connected with a number of key projects, and supported the construction of the new area’s science and technology innovation base. The cumulative credit has exceeded 460 million yuan.

A major project can drive one piece and affect one side. Focusing on key projects and major projects related to the construction of the Shuangcheng Economic Circle in Chengdu and Chongqing, Bank of China Chongqing Branch has made every effort. Since 2023, the bank has included infrastructure projects such as high-speed rail, airports, and rail transit into active growth industries, adding more than 40 billion yuan of credit approval for major projects such as the Chongqing-Wan Railway, Hunan-Chongqing Expressway, and Jiangbei Airport, with a total investment of 7 billion yuan. Focusing on the construction of the Western (Chongqing) Science City, the bank actively deepens the coordination of comprehensive businesses such as bank settlement, credit services and investment consulting services, investment and loan linkage, and financial consulting, and vigorously supports the construction of park projects and industrial development.

While continuing to promote the implementation of the Chongqing Municipal Party Committee’s "No. 1 Project" major project, Bank of China Chongqing Branch does not forget the "minutiae" of caring for people’s livelihood, and strives to enrich the happiness base color of residents in Sichuan and Chongqing.

It is reported that the bank insists on promoting financial digital transformation, empowering various businesses with a number of achievements in the field of financial technology and diversified financial digital products, and expanding application scenarios such as smart social security, smart medical care, and smart government construction in multiple dimensions to help improve the quality and efficiency of convenience services in Sichuan and Chongqing cities.

Since 2023, the bank has cooperated with the Chongqing Municipal Human Resources and Social Security Bureau to complete the construction of the social bank direct connection platform, realizing the full online transfer of public-to-public transfers; actively followed up the medical insurance electronic voucher project cooperated by the head office of the Bank of China and the National Healthcare Security Administration, supported the medical security information platform in Chongqing, the upgrading of the informatization level of medical institutions, and the interconnection of information systems between the two parties; and assisted the Chongqing Municipal Medical Insurance Bureau to build a medical insurance convenience service workstation in Chengdu and Chongqing, providing 18 medical insurance affairs for residents in Chengdu and Chongqing; providing information construction for the full coverage of 16 prisons in Chongqing, assisting the construction of smart justice, and improving the level of judicial convenience services with financial power.

Deeply empowering the "channel economy" to release the momentum of open development

At the connection point between the "Belt and Road Initiative" and the Yangtze River Economic Belt, Chongqing shoulders the important task of leading and driving the opening up of the western region, and strives to build a large channel, a large hub, a large port, a large logistics, and a large platform, so that the channel can better radiate to the west, serve the whole country, connect ASEAN, and integrate into the world.

Bank of China Chongqing Branch actively implements the high-level national strategy of opening up to the outside world, vigorously supports the joint construction of the "Belt and Road Initiative", actively serves the new pattern of double-cycle development, and provides comprehensive support for "financing, financing and intelligence" for the development of Chongqing’s open economy and the construction of inland open highlands.

By the end of 2023, the bank will support the construction of the "Belt and Road Initiative" and the construction of the Yangtze River Economic Belt through the construction of Chongqing Liangjiang New Area, the three major bonded zones, the construction of port highlands, the China-Singapore (Chongqing) Strategic Connectivity Demonstration Project, the Chongqing Pilot Free Trade Zone and other national independent innovation demonstration zones, and the Chongqing China-Europe Railway. The balance of related credit financing exceeds 26 billion yuan. In the field of "going global" for service enterprises, relying on the "cross-border matching service" model creatively created by the head office, it has successively held on-site matchmaking meetings for international trade customers, "China-Hungary SME Cross-border Investment and Trade Fair", "2019 China (Western) ‘Belt and Road Initiative’ Cross-border Investment and Trade Matchmaking Meeting for Industrial and Commercial Enterprises", etc., to help Chongqing enterprises realize a series of international cooperation such as trade, investment and technology introduction. Experts in various fields are invited to participate in the previous China-Singapore Finance Summits in depth, and put forward constructive opinions on cross-border finance, green finance and other aspects; the Singapore branch is linked to hold activities such as "Chongqing Enterprises Go to Singapore Direct Financing Business Exchange Conference".

From April 1st to 3rd this year, the series of activities of "CIIE Entering Chongqing" was grandly held, aiming to rely on Chongqing’s location advantages, resource endowments and industrial characteristics to invite exhibitors, investment promotion institutions and multinational companies to participate in the CIIE, further play the role of important platforms such as investment promotion of the CIIE, and amplify the spillover effect of the platform. This event attracted more than 160 foreign-funded enterprises and investment promotion institutions from more than 10 countries and regions, including the United States, Brazil, Germany, France, Switzerland, Japan, South Korea, etc., involving digital economy, intelligent manufacturing, automobiles and parts, biomedicine, food, consumer goods, service trade and other industries. During the event, Bank of China Chongqing Branch relied on the Bank of China’s "Huiru Wish · Bank of China e-Enterprise Win" global enterprise ecosystem to hold the "Import Expo into Chongqing" Bank of China online matchmaking matchmaking meeting. Chongqing enterprises and overseas enterprises were invited to demonstrate their respective advantages and discuss cooperation intentions through "online one-to-one" negotiation. At the scene, 8 enterprises signed a cooperation agreement with merchants, and 1 enterprise reached an overseas on-site inspection intention.

It is worth mentioning that, as the only strategic partner of the CIIE, Bank of China has supported the CIIE for six consecutive years. Among them, Bank of China Chongqing Branch has actively implemented the responsibility of the only strategic partner of the head office "CIIE", providing financial services for more than 400 Chongqing enterprises to participate in the CIIE, and helping Chongqing enterprises share China’s high-quality opening-up opportunities.

Continue to promote transformation and upgrading, and help Chongqing move towards "new"

New quality productivity is regarded as a key fulcrum for leveraging the high-quality development of China’s economy, and is becoming a surging driving force for "hundreds of competing flows" in various places. Chongqing stands on the manufacturing industry, and the importance and urgency of developing new quality productivity is self-evident. In this context, Bank of China Chongqing Branch has combined with Chongqing to build a "33618" modern manufacturing cluster system, tilted credit policies to enterprises in advanced manufacturing, "specialized and new" enterprises, strategic emerging industries and other fields, paid close attention to the development opportunities of electronic information, basic manufacturing and materials, intelligent manufacturing and other industries, increased financing support for upstream and downstream supply chains of enterprises, and helped Chongqing build an important electronic information industry manufacturing base in the world. It will fully serve the optimization and upgrading of Chongqing’s industrial structure.

In 2023, the bank has provided more than 5 billion yuan in trade financing for important electronic information enterprises in Chongqing; more than 510 new supply chain finance businesses have been added, and the business occurrence is equivalent to nearly 4 billion yuan; the number of supply chain trade financing 1 + N customers has increased by more than 60% compared with the beginning of the year.

The characteristics of new quality productivity are innovation, the key lies in quality, and the essence is advanced productivity. Strengthening financial supply in the field of scientific and technological innovation, and "helping" and "sending" science and technology innovation enterprises have become an important step for Bank of China Chongqing Branch to "new". In addition to continuously increasing credit tilt, the bank insists on adapting measures to local conditions, using "BOC Intelligent Chain" as a breakthrough point to expand supply chain financing, activate the vitality of upstream and downstream enterprises in the scientific and technological innovation industry, explore more accurate full-life cycle financial service solutions, and join hands with enterprises, heart-to-heart, to help Chongqing’s new quality productivity accelerate the formation.

In recent years, the bank has successively launched special products such as "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan". Among them, as the contractor of "Bank of China Science and Technology Finance Pilot Credit Business", the bank has launched "Innovation Points Loan" special products with the help of the "Innovation Points Model" of the Torch Center of the Ministry of Science and Technology. Through a series of risk control model judgments and process optimization, the bank has innovatively launched "Science and Technology Growth Loan" products to help high-quality development of science and technology enterprises. By the end of 2023, the bank has approved a credit quota of more than 470 million yuan for 77 technology-based private small and micro enterprises through the "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan" products, and the credit balance exceeds 320 million

The relevant person in charge of Bank of China Chongqing Branch said that on the new journey of accelerating the construction of a modern financial power, it will continue to practice the political and people’s nature of financial work, do a solid job in the "five major articles", support the real economy more effectively, improve service quality and efficiency more comprehensively, control financial risks more effectively, strive to create a new situation of transformation and development, and make new and greater contributions to the construction of a modern new Chongqing.

　　The delivery guy sprayed disinfectant on his body.

　　Catering enterprise employees "fire line to join" fresh food platform.

　　Soup base, ingredients, special thermal insulation container… Takeaway hot pot "all internal organs"

　　Text, Photo/Guangzhou Daily All Media Reporter Zeng Fanying, Correspondent Zhang Bin, Xian Wenxin

　　Yesterday was the first day after the Spring Festival that enterprises resumed work and production, and many catering businesses have experienced a long Spring Festival holiday.

　　At present, many catering enterprises are facing difficulties, actively responding, and exploring and seeking to break through. Recently, various catering private enterprises have launched countermeasures to meet market demand and create more new opportunities for their own development. How effective various countermeasures are remains to be seen. Are they ready for the arrival of "spring"?

　　Countermeasure 1: cooked food, work in progress, fresh ingredients can be takeaway

　　"Alan’s Food Group" is the WeChat "fan group" of Liyatu, a well-known western restaurant in Guangzhou. In just one week, the number of people in the WeChat group has exceeded 400. Fans place orders in the WeChat group to buy Liyatu’s online products, and the store uses "errands" to deliver them to their doors. The restaurant either publishes "advertisements" through the WeChat official account and Moments, or launches a takeaway platform, or communicates through WeChat customer service to achieve consumption. A Chaoshan beef hot pot-themed store in Dongshankou generates 70% of its daily turnover from takeout. As dine-in food is cold, takeout has become the main source of income for many restaurants. Catering companies have also paid attention to takeaway safety issues: body temperature monitoring, safety labels, contactless delivery, sealed boxes… all kinds of measures have been used.

　　In addition, sinking community service is also one of the directions to break through. Chen Na, director of the brand value growth center of Yunnan Yunhai Food Catering Management Co., Ltd., said that after the epidemic, they increased the investment of some resources in online retail and quickly organized manpower to establish distribution policies. "We are exploring the establishment of a community service station within a radius of three kilometers of the store. This service station uses the advantages of Yunhai Food’s existing supply chain and logistics to help residents within a three-kilometer radius to purchase fresh ingredients and work in progress, and then deliver them to their door through community group buying." Chen Na said, "At present, we have established 100 community stations across the country."

　　Countermeasure 2: Sharing labor to ease cost pressure

　　Wei Xuxiang, founder of United Food, told reporters that in an ordinary Cantonese restaurant with an area of about two or three hundred square meters, the labor cost accounts for about 15% to 20%, which is higher than the rental cost.

　　The reporter learned that at present, a number of urban areas in the province have issued announcements requiring restaurants to stop eating in the lobby to avoid dinners, and Panyu District is one of them. Many employees are temporarily out of work, and labor costs are a big expense for catering companies. Recently, Hema Fresh, a subsidiary of Ali, has reached a "shared employment" with catering companies to solve the problem of personnel waiting for work in catering companies, reduce the cost pressure of catering companies, and also alleviate the challenge of insufficient manpower in the supermarket lifestyle consumer industry.

　　Guangzhou Daily’s full media reporter learned that more than 30 catering companies, including Xibei, Naxue, and Tanyu, are communicating and cooperating with Hema. At present, 57 degrees Xiang, Chayan Yuese, Shu Daxia, Wangxiangyuan and other catering companies have reached a cooperation with Hema, and will support more than 500 employees of Hema in total. They will be involved in packing, sorting, shelves, catering and other work, and their labor compensation will be paid by Hema. Hu Qiugen, general manager of national operation and management of Hema, said that catering companies need to solve the problem of personnel waiting for work. At the same time, their employees are safe and professionally trained, "which can quickly help solve the difficulties of increasing orders and insufficient manpower."

　　Yunnan Yunhai Food Catering Management Co., Ltd. brand value growth center director Chen Na said that the current line traffic counting is low, in addition to docking box horse, they are also docking other online retail, to achieve the output of the human part, to ease the pressure of manpower.

　　Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, told Guangzhou Daily that the association is currently working with professional third-party human resources enterprises to meet their needs, hoping to allocate the rich manpower of Guangdong catering enterprises by transferring jobs or enterprises, including coordinating the deployment of excess manpower from some catering enterprises to pharmaceutical enterprises and factories with greater demand for personnel.

　　Countermeasure 3: "Slim down" in time and wait for the market to recover

　　These days, the chairperson of Yaohua Catering Group, Qu, can’t sleep at night again, thinking about solutions. Two days ago, he made a painful decision to close five of his brand stores. So far, there are 15 stores left in the group, distributed in Liwan, Yuexiu, Tianhe and Baiyun districts. Yaohua Group is a Guangzhou Catering Group with a series of Lingnan-style brands such as Goose Gong Village, Banmanwan, Lingnan True Flavor, Flavor Rice Congee City, and Shahefen Village. There are a total of 2,000 or 3,000 employees in its 20 stores. Now, he has to "break his arm" and give up some stores in order to reduce losses as much as possible. At the same time, he compensates employees and introduces other stores that "pass the file" to work according to the needs of employees.

　　Diandude, a well-known catering company in Guangzhou, revealed that all its store dine-in business is currently closed, leaving only a few stores to operate takeaway business. "On the one hand, we respond actively, and on the other hand, we face it calmly and wait patiently," Shen Zhihui, general manager of Diandude, told reporters. Shen Zhihui’s family has been engaged in the catering industry for generations and also experienced the "SARS" period. He said that the response at that time was to "lose weight", reduce the business area, focus on the main business, and at the same time pay attention to food safety and wait for the market recovery.

Text/Peninsula All Media Reporter Zheng Tianzhong

Recently, major brands of new car-making forces collectively released the delivery volume in December 2023 and the annual delivery volume in 2023. There is no accident in the dispute of "selling the crown". LI’s sales in December exceeded 50,000 units, and the annual sales reached an astonishing 376,000 units, which is truly "far ahead"; The second place is Weilai Automobile, with the annual delivery exceeding 160,000 units, up 30% year-on-year. The figures are gratifying, but whether its prospects are bright or not is quite controversial. Followed by the car with zero running and Xpeng Motors, the gap between them is very small in 2023, with sales of more than 140,000 units, with zero running slightly ahead. Some "left behind" are Nezha Automobile. In 2023, the delivery volume of Nezha was 127,400 units, down 16% year-on-year.

Obviously, the "Wei Xiaoli" who started almost at the same time have opened the gap in 2023. The good ones can directly challenge BBA, and the poor ones will face the test of survival. In the extremely involuted market, where will the new forces of making cars go?

LI, which has no pure electric products, is "far ahead" in delivery.

Transcript of 2023: In December, LI delivered 50,353 new cars, up 22.72% from the previous month and 137.15% from the same period of last year, which was the first time that it delivered more than 50,000 new cars per month. By the end of December, LI delivered a total of 376,030 vehicles in 2023, up by 182.21% year-on-year. In this regard, LI CEO Li Xiang said, "All the goals in 2023 have been achieved: 376,000, 50,000, 20,000 and 300. Challenge higher goals in 2024: 800,000, 100,000, 30,000 and 2000 ". In other words, the annual delivery target of LI in 2024 is 800,000 vehicles.

In addition, it is worth mentioning that the Ideal MEGA will be officially released on March 1, 2024, which is the fourth model of LI and the first MPV model. The ideal MEGA has made its debut at the 2023 Guangzhou Auto Show and started blind ordering. The estimated price will be less than 600,000 yuan.

Comments: 376,000 units! This means that the delivery volume of LI in 2023 is more than twice that of Weilai, which has completely opened the distance with other new car-making forces "small partners". What’s more commendable is that the price of ideal models is more than 300,000 yuan. On the basis of such a high price, LI can achieve sales of nearly 380,000 units, which is comparable to Mercedes-Benz, BMW and Audi. I have to say that although LI only focuses on extended range and has no pure electric products yet, its ability to find the market and demand is too strong, and "sofa color TV refrigerator" can be a classic case of automobile sales in China!

Facing the "involution", where is Weilai’s future?

Transcript of 2023: In December, Weilai Automobile delivered 18,012 vehicles, up 12.86% from the previous month and 13.89% from the previous month; In 2023, a total of 160,038 vehicles were delivered, a year-on-year increase of 30.66%. On NIO Day 2023, Weilai’s first luxury car ET9 was unveiled, with a pre-sale price of 800,000 yuan, but the new car will not be delivered until the first quarter of 2025.

Comments: In 2023, the delivery volume exceeded 160,000 units, ranking second in the "Five Xiaoqiang", a new force in car manufacturing. Weilai’s report card looks ok, but it is not optimistic in reality. First of all, the sales volume of Weilai’s 160,000 units has an exponential gap from the ideal sales volume of 376,000 units, which is hard to match. On the contrary, there is a zero run and Tucki’s breathing behind it; Secondly, Weilai’s eight models, including ES8, ES6, ES7, EC6, EC7, ET7, ET5 and ET5T, have achieved such an achievement. Correspondingly, there are only three ideal models for sale: L7, L8 and L9. Taking November 2023 as an example, the top-selling models of Weilai are ES6, ET5T and EC6, and the monthly sales of other models are less than 2,000. The industry believes that the out-of-control pace of product iterative update is the main reason why its sales volume is less than market expectations.

The most fundamental reason is that the new energy vehicle market is extremely involuted this year. The high-end smart driving and air suspension that originally appeared only in high-end models have also become popular in models with a price of more than 200,000 yuan. Correspondingly, the Weilai model with a price of more than 300,000 yuan is not so powerful in terms of cost performance. In addition, throughout 2024, Weilai Automobile will not have a new generation of models, so the test it faces will be very great.

Zero running kills a "blood road" in terms of cost performance.

Transcript of 2023: In December, 18,618 zero-running cars were delivered, a slight increase of 0.59% from the previous month and a year-on-year increase of 119.22%. On December 24th, 2023, Zhu Jiangming, the founder of Zero Run Automobile, said in an open letter of the 8th anniversary of the establishment of Zero Run that more than 20,000 vehicles may be delivered in December, but from the latest delivery data, the zero run automobile failed to achieve this expectation. In 2023, a total of 144,155 zero-running cars were delivered, a year-on-year increase of 29.67%.

Comments: In 2023, the zero-run car wanted to understand a truth, that is, it did not have outstanding brand recognition. If it wants to survive and develop in this cruel market, it can only be "rolled up", and the main thing is a high cost performance. In the first half of 2023, it carried out one-step price reduction. For example, as a medium and large-sized new energy car, the zero-run C01 started at 145,800 yuan for the extended-range version and 149,800 yuan for the pure-electric version, and its cost performance was "bursting". After the zero-run T03 discount, it is only 49,900 yuan, which is also quite prominent in the small pure tram camp!

After getting rid of the crisis, Tucki finally got better.

Transcript of 2023: In December, Xpeng Motors delivered 20,115 vehicles, up by 0.37% month-on-month and 78.13% year-on-year, and delivered more than 20,000 vehicles for three consecutive months, reaching a new monthly delivery record. In 2023, Xpeng Motors delivered 141,601 vehicles, up by 17.26% year-on-year. In addition, it is worth mentioning that Tucki X9 has just been listed, with the price ranging from 359,800 yuan to 419,800 yuan. As the flagship model under Tucki’s "Boom" structure, the new car is positioned as a medium and large MPV, and its power is pure electric power system.

Comments: Due to the "mistake" in the pricing of G9 at the beginning of listing, Xpeng Motors suffered a decline in sales at the beginning of 2023. Fortunately, Tucki G6 of "last stand" finally showed its sincerity in price, and the starting price of 209,900 yuan really shocked the market at that time, and Tucki’s monthly sales began to sprint towards 20,000 units. Then the new G9 went on the market in September, 2023, with a crazy drop of 46,000 yuan, which once again opened the market. Coupled with the competitive price of X9, Xpeng Motors finally ate a "reassurance"!

Nezha cars are pinned on overseas markets?

Transcript of 2023: Nezha Automobile delivered 127,496 vehicles in 2023, down 16.16% year-on-year. In December, the delivery volume of Nezha automobiles was 5,135, down 58.93% from the previous month and 34.12% from the same period of last year, which was the sixth consecutive month that it ranked last in the list of "Five Xiaoqiang".

Comments: Compared with Ideal, Weilai, Tucki and Zero Run, the presence of Nezha cars in the car world is indeed a little lower, and its current situation is not ideal. In this regard, Zhang Yong, CEO of Nezha Automobile, also conducted a review. He believes that "it was not done well in 2023, mainly because the new and old products were not well connected and the rhythm was chaotic; The listing price of new products is too high, although the adjustment was in place in the second half of the year, it lost the opportunity; Loss-making product lines greatly reduce production; The mode of communication is old and there are good things that can’t be said; The marketing headquarters is centralized and weak in management. " Zhang Yong said that in 2024, Nezha Automobile will launch two new models and adjust its marketing system. In addition, Nezha Auto is seeking to boost its sales through the development of overseas markets. According to official data, in 2023, the sales volume of Nezha Auto in overseas markets exceeded 20,000.

General comment: swim against the current, if you don’t advance, you will retreat

Judging from the situation in 2023, the new car-making forces "Five Xiaoqiang" Ideal, Weilai, Tucki, Zero Run and Nezha are facing different situations. The ideal sales lead is relatively large, and the profitability is also good. Weilai, Tucki and Zero Run are still fighting together in terms of delivery volume. Who can be a big attraction in early 2024? And Nezha Auto needs to make real efforts to improve its sales and presence. At the same time, the competition in the whole new energy market is very fierce. Traditional independent brands, joint venture brands and luxury car brands will all make big moves in 2024, and the situation faced by the new forces of building cars is still grim. As the saying goes, "sailing against the current, if you don’t advance, you will retreat", and "Five Xiaoqiangs" need to have a full sense of competition to further enhance their shortcomings.

　　Intermediaries are an important part of the real estate market. Due to the changes in the real estate market in recent years, incidents of intermediaries "asking for salaries" from developers have also occurred from time to time.

　　Recently, a document titled "Notice on Matters Related to Shenzhen Zhongyuan Feedback Commission Advance" circulated on the Internet, in which the information that "each developer/agent has not paid Shenzhen Zhongyuan’s commission exceeds 1 billion" attracted attention.

　　Well-known intermediaries post for commissions

　　The signature of the online document is "Shi Junrong, CEO of Zhongyuan Group", and the time is August 11, 2023.

　　According to the document, in recent years, the real estate industry has been sluggish, and developers’ capital chains have been broken and thunderous, unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.

　　According to First Finance, insiders of Zhongyuan Group confirmed the authenticity of the above documents to First Finance.

　　"According to the practice of the real estate sales industry for many years, the income of sales personnel includes basic salary and commission, and the commission needs to be paid after receiving the sales commission from the developer/agent." The above-mentioned commission payment system has been implemented by Zhongyuan Group since its establishment 45 years ago, and the basic salary part of employees has always been paid in full on time every month, and there has never been any delay in salary or malicious arrears of salary.

　　Regarding the commissions not received by employees, the above-mentioned document states that if Shenzhen Zhongyuan is required to advance the commission without receiving the sales commission from the developer/agent, even if only the commission of the grassroots employees is advanced, the amount of funds that need to be advanced has exceeded 400 million yuan, which will make the company’s operation more difficult. For the reasons mentioned above, Zhongyuan Group and Shenzhen Zhongyuan do not have the prerequisites for advance payment of employee commissions and partner commissions without receiving the sales commission from the developer/agent. However, considering the living difficulties of some particularly difficult employees, the board of directors of Zhongyuan Group has decided to issue special hardship pensions to employees with special difficulties. Employees with special needs can submit applications according to the process, and the group employee association will review and approve them.

　　Involving Evergrande, Baoneng, etc

　　According to public information, Shenzhen Zhongyuan belongs to Zhongyuan Group, which was established in 1978 and is a large-scale comprehensive real estate service enterprise mainly engaged in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management, data integration, and investment immigration.

　　The company’s official website shows that currently, Zhongyuan Group has more than 55,000 employees, 2,500 directly-operated floor shops, and has established branches in 60 cities around the world, with business reaching hundreds of cities. It has become a pioneer and leader in the real estate agency industry.

　　According to the Shanghai Securities News, Shenzhen Zhongyuan is the abbreviation of Zhongyuan Real Estate Agency (Shenzhen) Co., Ltd. It is a large professional real estate agency company in Shenzhen. Since 2001, the number and sales volume of real estate agents in the secondary market have accounted for the main share of the Shenzhen real estate market.

　　Shenzhen Zhongyuan provides research services for government land investment, full consultation planning and sales agency services for developers, and residential, office, shop, factory rental and sales brokerage services, as well as mortgage, appraisal and other services for customers in Shenzhen and Hong Kong.

　　The above-mentioned document states that in recent years, the real estate industry has been sluggish, and the capital chains of major developers have been broken one after another. They have been unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.According to statistics, the developers/agents have not paid Shenzhen Zhongyuan commission more than 1 billionThe court has initiated a lawsuit to pursue the amount of 535 million yuan.Where the court has ruled that the amount of enforcement exceeded 400 millionThe amount to be judged 135 million multiple.

　　At present, the main developers and projects sued by Shenzhen Zhongyuan include Kaisa, Hengda, Baoneng, Shimao, Longguang, and Jixiangli. The above-mentioned real estate developers who have been sued recently are also subject to various news.

　　According to First Finance, Bai Wenxi, vice chairperson of China Enterprise Capital Alliance and chief economist of IPG China, told First Finance that from the perspective of creditor repayment order, the payment of intermediary sales commission should be classified as ordinary creditor’s rights, and the general supplier is in the same sequence, and the repayment order is after the senior debt rights with secured mortgage and other credit enhancement conditions, and before preference share.

　　Bai Wenxi said that in the process of chasing commissions, real estate intermediaries can seize as many of the other party’s effective assets and key current accounts as possible by means of pre-litigation preservation, and then fully negotiate with the other party to achieve maximum reconciliation as much as possible, so as to recover claims as soon as possible.

　　Shenzhen second-hand housingDeal size shrinks

　　A massive loss of employees

　　Data from the Shenzhen Real Estate Intermediaries Association shows that since 2020, the transaction volume of second-hand houses in Shenzhen has continued to decline. From 2020 to 2022, the number of second-hand houses signed online in Shenzhen (the number of sales and purchase contracts initiated on the Shenzhen real estate information platform, and the number of non-final transactions) was 120,295, 44,375, and 26,853, respectively. The number of second-hand houses recorded in the first half of this year was 20,852, only a fraction of the peak in 2020.

　　On July 12 this year, data disclosed by the Shenzhen Real Estate Intermediaries Association revealed that the average monthly turnover of second-hand real estate agents in Shenzhen in the first half of this year was 0.09 units per person, translating to an intermediary who could only sell 1.08 units a year.

　　In recent years, the scale of second-hand housing transactions in Shenzhen has shrunk, leading to a large loss of employees.

　　"At the peak of the market, there were more than 60,000 star-rated intermediaries (real-name registration practitioners) in Shenzhen, but now there are only more than 20,000 people left, and the industry is struggling to survive," said a relevant person from the Shenzhen Fangfang Association. In addition, the "newcomer rate" of Shenzhen’s intermediary industry in the first half of this year was about 21.6%. In 2020, when the market is hot, 49.3% of practitioners are newcomers.

　　The Shenzhen Real Estate Intermediaries Association pointed out that the first-quarter "phased Xiaoyangchun" market in Shenzhen’s second-hand housing market came to an abrupt end after entering April. Even from the second quarter, the monthly transaction volume continued to drop, and returned to the embarrassing situation of less than 3,000 units per month during the annual epidemic. In the final analysis, after the market bottomed out, market confidence has not been completely restored. After entering the second half of the year, with the accumulation of new housing sales pressure, the white-hot competition for second-hand housing and the weakening of market expectations for policies, in the absence of any support to stabilize expectations, it may be difficult for the market to reproduce a similar "phased Xiaoyangchun" market in the first quarter in the near future.

　　edit|Sun Zhicheng, Yi QijiangProofreading |Zhao Qing

　　The daily economic news is comprehensive from Securities Times, China Business News, Shanghai Securities News, etc

　　Recently, on the 24th anniversary of Macau’s return to China, Autonavi Maps announced the official launch of "Guangdong-Hong Kong-Macao Integrated Navigation". This service is based on the research and development of the Beidou satellite navigation system, and is committed to providing accurate and convenient navigation and travel services in the Greater Bay Area. It realizes a seamless connection with the use experience of Autonavi maps in the mainland, so as to better serve the increasingly hot "south-up-north-down" two-way travel and promote economic integration and development. This is also the first map navigation product in the industry to span the Guangdong-Hong Kong-Macao region and achieve a unified experience.

　　According to reports, in order to achieve the goal of integrated travel and navigation in the Greater Bay Area, this Autonavi map is based on Beidou positioning technology and has launched a number of innovative functions for Hong Kong and Macao, including lane-level navigation, intelligent traffic light countdown, tunnel navigation, and intersection guidance maps, etc., which have greatly improved the level of route planning and navigation services in the Guangdong-Hong Kong-Macao Greater Bay Area.

　　For example, the Beidou lane-level navigation service, Autonavi’s self-developed deep learning model, can realize the 3D automatic modeling of the whole road network integration, and realize the fully automated 3D mapping of building roads, natural environment, urban landmarks and other elements in the map in Hong Kong and Macao; and based on the AI dynamic vision technology for driver human factors engineering, it can dynamically adjust the navigation screen closer to the driving perspective according to the current location and road shape, and build a digital world that combines virtual and real, allowing users to see what they get during the navigation process, "second understanding".

　　After the launch of "Guangdong-Hong Kong-Macao Integrated Navigation", Autonavi Beidou lane-level navigation has been further popularized nationwide and has become the largest lane-level navigation service in the world.

　　There is also an intelligent traffic light countdown service, which is also based on the continuous and stable positioning ability of the Beidou system, combined with cutting-edge technologies such as artificial intelligence and smart transportation to build core computing power, so that the real-world traffic light countdown countdown can be realized on the APP. "Mirror" reproduction.

　　According to reports, the Autonavi smart traffic light service was first launched in the mainland in May 2022. This is the first red light countdown service in the industry to be launched on the smartphone terminal and "anticipate" second-level changes in computing power. As of now, the daily countdown service provided by Autonavi smart traffic lights nationwide has exceeded 2 billion.

　　In addition, Autonavi tunnel navigation has also been launched in Hong Kong and Macao. Based on the self-developed "inertial navigation spatial positioning technology", it integrates mobile phone sensors, road networks, mobile networks, satellites and other elements for mixed real-time computing, which greatly alleviates the stability of positioning signals in tunnels.

　　Autonavi tunnel navigation was first launched in March this year and is the first domestic tunnel navigation technology solution with complete positioning capabilities and based on smartphones.

　　There is also the Autonavi cross-city bus service, which can also realize the integrated travel plan planning that spans any city and region in the Greater Bay Area, covers multiple travel modes such as bus, walking, cycling, and calculates extremely fine time and distance, truly achieving a "door-to-door without dead ends", one-click intercity public travel planning service.

　　In addition to the above features, Autonavi Maps has also added practical services such as intersection guidance large map, riding and walking navigation in the Greater Bay Area, and greatly updated and optimized the data "freshness" in the area (for example, the Hong Kong-Zhuhai-Macao Bridge that has just started trial operation has also been included in the route planning plan), dedicated to further strengthening the unity of navigation and travel services in the Greater Bay Area.

　　As a professional provider of digital map content, navigation and location-based service solutions, Autonavi Maps has always been committed to using technological innovation to transform various cutting-edge technologies into civilian transportation services to provide users with a better travel experience. In the future, Autonavi Maps will also continue to improve in the field of technology to better serve the transportation of the majority of users.

Guangzhou, Guangdong: A variety of models get together to promote consumers’ opportunities.

In China, the sales of new energy vehicles are increasing.In 2022, the annual sales of new energy vehicles in China was 6.887 million, a year-on-year increase of 93.4%.According to the latest data of the Federation, the retail penetration rate of new energy vehicles in China reached 31.6% in February 2023, far exceeding the level of the same period last year. This brings double challenges of market and price to the traditional fuel vehicle market. What changes have taken place in the consumer market?

CCTV reporter Yan Yaqian:At the scene of an automobile consumption festival in Guangzhou, Guangdong, many consumers came to buy cars and choose cars. There are about 50 automobile brands in the whole exhibition area, and there are as many as 150 models on display.

The staff told reporters that the biggest change in this year’s auto show is that the preferential strength has increased significantly. In addition to the 1000 yuan-3,000 yuan consumption subsidy, various manufacturers also have different degrees of promotional activities.

Mo Zunming, a staff member of Guangzhou Dongfeng Nissan booth:The original price of this car is 271,300 yuan, which means a discount of 85,000 yuan. There are licensing subsidies and insurance subsidies, and the maximum discount can be more than 100,000 yuan.

The staff told the reporter that two years ago, the proportion of new energy vehicles at the auto show was only 20%, and there were few concessions. This year, the proportion of new energy vehicles and fuel vehicles is equivalent, and the promotion efforts have also increased. In the face of competition, in order to win more customers, fuel car manufacturers are also reducing prices and promoting sales. The "price war" is in full swing, which also makes consumers with car purchase plans eager to try.

Since the beginning of this year, Hubei, Guangdong, Jilin, Sichuan and other places have introduced various policies aimed at stimulating automobile consumption, including issuing coupons, extending the time of car purchase subsidies, and increasing car purchase indicators.China Association of Automobile Manufacturers predicts that the total automobile sales in China will be 27.6 million in 2023, up 3% year-on-year, of which the sales of passenger cars will be 23.8 million, up 1.3% year-on-year; The sales volume of new energy vehicles was 9 million, a year-on-year increase of 35%.

New energy vehicles have cut prices and fuel vehicles have entered the market to "fight"

At the beginning of January this year, Tesla launched the "first shot" of car price reduction, and then new energy brands such as Wenjie, Tucki and Zero Run followed suit.At the beginning of March, the news of a group of "Dongfeng" car companies’ promotion pushed the "price war" of this price reduction promotion to a climax. With the promotion of new energy vehicles at reduced prices, fuel vehicles have increased subsidies to "fight". What changes are reflected behind this in the automobile industry?

In March, in Hubei Province, several brands of Dongfeng Motor Group jointly cut prices, and Citroen C6, which only sold for 120,000 yuan, rushed to the hot search, and "flying to Hubei to buy a car" became a hot topic.

After Hubei, more than 40 car companies and nearly 100 models have joined the "price war" in Shanghai, Guangdong, Jilin and other regions, which has also stimulated consumers’ enthusiasm for buying.

The reporter learned that for fuel vehicles, on the one hand, the price reduction promotion is due to fierce market competition, on the other hand, the "National Six B", which is known as the most stringent emission standard, will be implemented. Car companies that used the "National Six A" emission standard models need to clean up their inventory before the implementation of the new regulations, and price reduction is undoubtedly the most direct and effective means. The price reduction of new energy vehicles also benefited from the sharp drop in the price of raw materials upstream of power batteries. According to industry insiders, in the long run, the new energy vehicle market has great development potential.

Ni Wei, Chief Analyst of Everbright Securities Automobile:The impact of fuel vehicle price reduction on new energy vehicles will become smaller and smaller, because users will naturally stratify; At the same time, the R&D investment of car companies based on the next generation is basically in the field of new energy vehicles, so we think that the competitiveness of fuel vehicles will become weaker and weaker.

Market participants said that "green and low carbon" has become the transformation direction of the automobile industry, and the rapidly growing brands and models of new energy vehicles are also the performance of traditional automobile enterprises and market transformation. In the foreseeable future, the fast-growing new energy vehicles will launch rounds of challenges to fuel vehicles, and the fuel vehicles themselves are also fully transforming into new energy vehicles. Traditional car companies and new forces will meet again on a smarter and greener track.

　　CCTV News:The catering processing plant is next to the waste pile, without any legal procedures, nor any anti-rodent, fly, or dust facilities… The delicious food you order through the online platform may come from here, do you still dare to eat it?

　　Public complaints: Online ordering causes diarrhea

　　Recently, Ms. Wang, who lives near the Supo overpass in Chengdu, told reporters that she ordered food for her three children through the Internet. Although it tasted good, she ate a small wire in the dish at that time. She guessed that the wire ball used for washing dishes fell off, so she didn’t care. But about two hours after the meal, the eldest and third children who ate a lot developed stomach discomfort and diarrhea, and were immediately sent to a nearby clinic. The doctor said that it may be caused by eating food with excessive bacteria.

The refrigerators in unlicensed restaurants were seized.

　　Unannounced visit: Unlicensed restaurants are hidden next to a waste dump

　　How is the sanitary condition of the source restaurant of online ordering in Chengdu? The reporter decided to conduct an undercover investigation into this.

　　The reporter found the "target" next to the waste pile in the innermost part of the Xianglong Farmers Market. The restaurant is very simple, and it uses a scrap auto repair shop to do catering business. There are no relevant "three defenses" facilities at all. According to regulations, it is not allowed to engage in catering processing.

The delivery battery car is waiting to be loaded.

　　According to the guidance of the insider, the reporter went to another Fengge barbecue restaurant at No. 32 Yinghe Street, Jinniu District. Nearby residents told reporters that the takeaway business is very hot. The reporter found that the store was still burning honeycomb coal, the store was messy, and the floor was dirty.

　　Law enforcement strikes: restaurants are unlicensed, vegetables have turned yellow and deteriorated

　　On the 16th, law enforcement officers of the Chengdu Qingyang District Market and Quality Supervision Administration Bureau, together with local public security and urban management, came to the no-door brand restaurant next to the waste pile for law enforcement inspection. There are many boxes of finished products waiting to be delivered in the store, and some of the piled vegetables have turned yellow and begun to deteriorate.

Chefs in unlicensed restaurants without health licenses are investigated by law enforcement

　　After investigation, the store did not provide health permits and health certificates and other procedures. It did not have rodent-proof, fly-proof, dust-proof, and facilities at all. It should not be next to the waste pile and should be kept away from pollution sources. Then law enforcement officers sealed up the restaurant according to law.

　　Subsequently, the law enforcement officers came to Feng Ge’s barbecue restaurant. The legal person of the store confessed to the law enforcement officers that it mainly carried out takeout through an online platform. Only two of the staff in the store provided health certificates, and the ground hygiene in the store did not meet the requirements. The law enforcement officers immediately ordered the store to close for rectification, and the acceptance pending was qualified before it could open for business.

　　How can takeout eat with peace of mind?

　　When ordering takeaway, first of all to see if the takeaway business license is complete, brick and mortar store where the specific, it is best to choose the brick and mortar store we have been to choose the network order, when choosing to buy, too far away stores try not to choose, try to shorten the delivery time, avoid the possibility of food deterioration, and if you encounter food safety problems, the first time to contact the takeaway network platform, and you can complain to the local food supervision bureau.

　　In addition, the regulatory authorities to grasp the entity, no matter how the network shouts, the final landing of the black heart shop or entity. On the one hand, the regulatory authorities should improve supervision means to fill the regulatory blind spot, improve penalties, establish and improve the credit system, blacklist, increase the cost of illegal operations.

　　On the other hand, as an online platform related to food safety, it should undertake the functions of review and supervision for restaurant qualifications and environment. Market supervision departments should strengthen the supervision of these platforms and issue guidance on operability. (Source of this article: China News Service, CCTV News)

In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.