Hollywood’s "Big Five" in 2023: Which movies lost money and which ones sold well?

North America is the largest film market in the world, and it is also the main battlefield to test the success or failure of a Hollywood film. Generally speaking, there are two institutions that regularly publish box office data of North American film market: the website Box Office Mojo mainly collects and counts the data reported by publishers themselves; Comscore, a media company specializing in collecting and analyzing all kinds of data, collects daily box office data from the cinema, which is also the main source of box office data for American media.

Traditionally, Comscore’s annual report will not be released until the first Tuesday of the new year, that is, January 2, 2024, local time in the United States, but it is said that the total box office in North America will basically fall between $9.03 billion and $9.05 billion in 2023. As for Box Office Mojo, because of the time difference, the North American box office figure in 2023 on this website is still at $8.905499 billion for the time being, but I believe it will be further updated in a few days.

"Baben Harmo"

Looking back on the key words of North American movies in 2023, the first one was "Baben Harmo": two commercial blockbusters with irrelevant contents and types collided head-on in the same schedule, and the result was not that they changed, but that they successfully ignited the audience’s enthusiasm together and became a phenomenal movie event in 2023. Barbie, produced by Warner Bros. Film Company, finally became the North American box office champion in 2023 with a score of $636 million, while Oppenheimer, produced by Universal Pictures, ranked fifth in the annual box office list in North America with $326 million.

The success of the two works has its own reasons, but to sum up, it is nothing more than abandoning the routine and highlighting the new ideas. Together with Universal Pictures’ Super Mario Bros. Movie, which ranked second in North America’s annual box office list with US$ 574 million, these three works can be said to have high original value.

Although Barbie comes from a world-famous popular toy, Super Mario Bros. Movie is based on a well-known video game of the same name, and the protagonist of Oppenheimer has already gone down in history because of the atomic bomb, they are not actually sequel to the movie or remakes of old movies, which can attract the audience to buy tickets and rely on real original stories and designs.

Stills of Super Mario Bros. Movie

In sharp contrast, in 2023, a lot of blockbusters failed at the box office, almost all sequels and series of works. In addition to the superhero movies that have completely tired the audience aesthetically, Raiders of the Lost Ark 5 and Mission Impossible 7 have also failed to achieve satisfactory box office results.

The total box office in North America in 2023 is definitely the highest in North America since the epidemic subverted the film industry, far better than the $7.46 billion in 2022 and $4.56 billion in 2021. However, such achievements have not returned to the level before the epidemic.

Historically, the box office in North America has steadily exceeded $10 billion every year since 2009, and since 2015, this figure has exceeded $11 billion every year. Before the epidemic, in 2019, although the box office performance of North American movies has been severely squeezed by the streaming media market, the box office of the whole year can still easily reach 11.4 billion US dollars.

On the surface, it seems that the main reason is that the number of films released by Hollywood studios is getting smaller and smaller every year: only 88 films were released on a large scale in 2023, while in 2019, the box office reached 10.5 billion US dollars, which was 108, a full 20 more. However, I really want to say, even if there are 20 more new films in 2023, will it be guaranteed that the box office will increase by 2 billion US dollars? Who can say that these 20 films will get an average of $100 million at the North American box office each?

Movies like Barbie and Oppenheimer can persuade people to pay for tickets because they can only appreciate the beauty of light and shadow when they are watched on the big screen, and the same is true for Taylor Swift: Time Tour Concert, which became a dark horse at the box office near the end of the year. In 2023, when the streaming media service is becoming more and more mature (and saturated), how many movies must be experienced in the cinema in the eyes of the audience? Below, we will look at it according to the winners and losers list of the five major Hollywood manufacturers.

Universal Pictures International

Wins: Super Mario Bros. Movie ($575 million), Oppenheimer ($326 million), Five Nights of the Teddy Bear ($137 million) and Megan ($95 million).

Negative: Speed and Fury 10 ($146 million), Renfield ($17 million), Demeter’s Last Voyage ($13 million).

According to film companies, Universal Pictures, which won $1.93 billion in 2023, topped the North American box office list. With the blockbuster films such as Super Mario Bros. Movie and Oppenheimer, Universal has occupied about 22% of the box office share in North America, slightly overwhelming Disney and winning the first prize since 2015.

Oppenheimer stills

In 2023, Universal occupied two seats in the top five most popular films in North America. In addition, the innovative thriller Megan, which cost only $12 million, also earned nearly $100 million at the box office, while Five Nights of the Teddy Bear turned the cost of $20 million into a box office of $137 million, making them the two most cost-effective movies in 2023.

Of course, Universal also made some mistakes in 2023, and the tenth The Fast and the Furious series was exhausted, but the production cost was getting higher and higher, reaching a shocking $340 million, which erased a lot of the annual bonus of Universal.

In 2024, Kung fu panda 4’s "Daddy Thief 4" and other works will be listed around the world, and there is still a chance to win the championship again.

Disney

Wins: Galaxy Guard 3 ($359 million), The Little Mermaid ($297 million), Crazy Element City ($154 million).

Negative: Captain Surprise 2 ($84 million), Indiana Jones 5 ($174 million), Star Wish ($61 million), Haunted House ($68 million).

2023 is Disney’s centenary birthday, which should have been a year worth celebrating. Various commemorative movies, books and activities were also arranged in advance. However, the overall commercial achievements released at the end of the year made 2023 a year when Mickey Mouse fell to the altar.

Since the annual box office accounted for 26% in 2016, Disney has become the sole overlord of Hollywood in the past few years by relying on its fist products such as Marvel Comics and Pixar; The peak appeared in 2019, accounting for 33.3% of the box office. Seven of the top ten films in the world were produced by Disney, and the box office of each film exceeded $1 billion, leaving the other Hollywood giants completely behind.

However, with the arrival of COVID-19, everything came to an abrupt end. Three years after the epidemic, Disney’s box office share was only 11%, 20% and 18% respectively. However, at that time, Disney’s box office declined because of the external factors of closed cinemas and filming stoppage, which can be said to be a crime of no war. By the end of the epidemic in 2023, Disney’s box office still accounts for only 16%, so you can only find the reason from yourself.

The most serious problem is naturally the continuous downturn of the Marvel movie universe. From "Ant Man 3" at the beginning of the year to "Captain Surprise 2" at the end of the year, all of them lost their eye-catching characteristics in the past, and the latter even became the worst box office in the history of Marvel Comics movies, which made Disney CEO Bob Iger admit that at the previous stage, they really made a big mistake of focusing only on quantity and ignoring quality. At the same time, it also reminds opponents once again that there has never been any panacea in Hollywood, and the tastes of the audience are changing rapidly. Sitting on one’s laurels and standing still is doomed to die.

"Galaxy Guard 3" poster

On the whole, among the top ten box offices in North America, Disney still has the illusion that "Guards of the Galaxy 3" ranks fourth, "The Little Mermaid" ranks sixth and "Ant Man 3" ranks eighth, and there is still the illusion that "the skinny camel is bigger than the horse". However, excluding the special circumstances of the epidemic for three years, this has become the first year since 2014 that Disney has not had any film with a global box office exceeding the $1 billion mark.

Of course, Disney’s advantage is that it has acquired a large number of high-quality assets through mergers in the past few years. After being acquired by Disney, 20th Century Fox, which originally belonged to the ranks of the six Hollywood manufacturers, was renamed 20th Century Pictures, and its box office was also included in the Disney Group’s evaluation. In 2023, they released three works, Cabinet Devil, Venetian fright night and AI Creator. Together with the release of Avatar 2 in early 2023, they earned about $400 million in North American box office. Including this part, Disney accounted for about 21% of the annual box office in North America, ranking second.

Warner Bros.

Wins: Barbie ($636 million), Nun 2 ($86 million), Meg 2 ($82 million), Wonka ($143 million).

Negative: The Flash ($108 million), The Blue Beetle ($72 million), Shazam 2 ($57 million), Aquaman 2 ($85 million).

With Barbie, the highest box office in North America in 2023 (the film also won the annual global box office champion with a box office score of $1.44 billion), Warner failed to become the North American box office champion in 2023, ranking third with only $1.4 billion and a share of about 15.24%. I am afraid that the reason can only be attributed to the poor box office performance of DC superheroes.

"Barbie" stills

In addition to Barbie, in 2023, Warner also tasted a lot of sweetness in the horror film Sister 2 and the family movie Wonka. However, they invested about $660 million in the production cost of the four DC films, The Flash, The Blue Beetle, Shazam 2 and Aquaman 2. As a result, the global box office revenue of the four films was less than that of the 2016 Batman v Superman: Dawn of Justice ($874 million).

In 2024, Warner will publish Dune 2, Godzilla vs. king kong 2, Clown 2 and other works, which hopefully will lead to a comeback.

Sony pictures

Wins: Spider-Man: The Vertical and Horizontal Universe (US$ 381 million) and The Wronger 3 (US$ 92 million).

Negative: Silly Money ($13 million) and Escape from Cretaceous ($32 million).

In 2020, when the world was in chaos, Sony Pictures once became the biggest winner in the North American film market, gaining more than 20% market share. After that, in 2021, they also continued to be in the forefront. However, in 2022, when everything is slightly back on track, Sony’s market share has retreated to the fifth place. In 2023, the situation is slightly better than that of Paramount, which is at the bottom. The annual box office of less than $1 billion accounts for about 11% of the market.

Stills of Spider-Man: The Vertical and Horizontal Universe

During the three years of the epidemic, Sony released about 16 or 17 works every year, and in 2023, it rose to 27, far more than any other Hollywood factory, and basically recovered to the level before the epidemic.

The animated film Spider-Man: The Vertical and Horizontal Universe, which was released in June, is a rare Marvel Comics movie that sold well at the box office in 2023. The global box office of "Grievance 3" also reached $190 million, almost the same as the first two films, showing the high popularity of Denzel Hayes Washington Jr.. As for "Napoleon" released at the end of the year, it is not a box office success in itself. After all, the production cost of the film is as high as 200 million US dollars. However, this huge sum of money basically comes from Apple with deep pockets, and Sony is only responsible for issuing, and the package will not be compensated.

In 2024, as usual, Sony will have a wave of new films such as Ghostbusters: The Frozen City, Garfield, Mrs. Spider: Super Awakening, Kraven the Hunter, Venom 3, etc., and the box office should make a breakthrough.

Paramount

Wins: Scream 6 ($108 million), Wang Wang Team 2 ($65 million), Teenage Ninja Turtles: Mutant Fight ($118 million).

Negative: Mission Impossible 7 ($172 million) and Dungeons and Dragons: The Glory of Grand Theft Auto ($93 million).

2023 is really a year to break the Hollywood convention. Not only has the invincible superhero movies been beaten, but even Tom Cruise, which has always been a box office guarantee, has experienced the existential crisis of Lian Po’s old age.

Before the release of "Mission Impossible 7", almost everyone expected that it would be Tom Cruise’s second successful summer file after "Top Gun 2". As a result, "Mission Impossible 7" failed to ignite the enthusiasm of North American people for watching movies on the first weekend, and was quickly defeated by Barbie and Oppenheimer. The most deadly thing is that the epidemic pushed the production cost of the film up to an astonishing $291 million, which caused it to bear an excessive burden before it was released.

Dungeons and Dragons: Glory of Grand Theft Auto poster

The box office failure of Dungeons and Dragons was also somewhat unexpected. After all, the film was adapted from a powerful game IP, and the audience’s reputation after the screening was very good, but perhaps because of the schedule, there was still a lack of enough audience to join in, which made this $150 million film unable to break even.

In the whole year, Paramount released a total of 10 films, with a box office of just over $800 million, accounting for about 9.6% of the total box office in North America, ranking fifth, far below the market share of 17.6% in 2022 with the blessing of Top Gun 2.

In 2024, Paramount will release some blockbuster new films, such as Gladiator 2, Transformers: The First Generation and Sonik the Hedgehog 3, which is expected to turn the tide.

Taylor Swift: Time Tour Concert Poster

In addition to the above-mentioned five Hollywood giants, Lionsgate Pictures, which took 6.55% of the market share, ranked sixth in the annual box office in North America. They released 12 films in the whole year, and "Fast Chasing 4" ranked ninth in the annual single box office in North America with $187 million. Further back, the independent film "Voice of Freedom", which is not unusual in shooting, distribution and publicity, won $184 million at the box office, which just squeezed into the tenth place in the annual single-chip box office list in North America.

Taylor Swift: Time Tour Concert, with the same maverick distribution model, earned $179 million at the box office, ranking 11th in the annual single-chip box office list in North America. Independent films like this broke into the top of the annual box office list for more than ten years, which seems to reflect the coming of the unprecedented changes in Hollywood in N years.

Guoman IP is full of wind! "Little Tiger Pier Hero" exposed a special video


1905 movie network news The Spring Festival animated film will be officially released on the first day of the Year of the Tiger. On January 4th, the film released a special video of "Tiger Tiger Born Wind" to reveal the film creation process.

 

"The Great Hero of Xiaohudun" tells the story of Xiaohudun’s adventurous growth in pursuit of the dream of an escort in his heart. The newly released special video "Tiger" is full of flavor, and Xiao Hudun, wearing a tiger’s head hat, expounds the creative process. Although the main creative team of the film is not necessarily the best in the industry in terms of number of people and equipment, its attitude of cultivating animation talents in China and creating fine animation in China is firm.

In addition, exaggerated brainwashing explanations such as "A masterpiece was produced only in one hundred million years" are full of joy and magic, and Xiaohudun also made a fuss at the end of the video, saying "I don’t want to bite you", which makes people smile, and it is more like making a promise of "watching the Tiger Pier in the Year of the Tiger".

 

The creative team behind "Little Tiger Pier Hero" is determined to create an original national IP and make China’s animated image famous in the world. Little Tiger Pier, which is popular in short videos, comics, theme parks, derivatives and movies, is one of the representatives.

It is reported that when the main creator created the image of the Tiger Pier, he closely followed the words "Meng, Meng, Meng and Meng". "Meng" refers to Xiao Hudun’s personality is a bit stupid, and occasionally he will do ridiculous stupid things. "Meng" means cute and super cute. "Fierce" means that Xiaohudun is brave and courageous, with a fearless momentum. "Dream" is his dream of becoming an escort and returning his parents as soon as possible. Nowadays, Xiaohudun, which has tens of millions of fans on the whole network, is about to make its debut on the big screen. I believe that the cute image of Xiaohudun will be more and more deeply rooted in people’s hearts when the Year of the Tiger comes, adding a little joy and celebration to the Spring Festival.


Forty Years of Reform and Opening-up-Zhang Jun: Reform in the Age of Passion.

The Paper Liu Zhengtu

Today, I want to share with you some reform stories that happened from the late 1970s to the mid-1990s. I called it the age of passion and romance. Many important reforms took place in that era. Although I personally experienced that era, I didn’t participate in much discussion about reform, especially in the 1980s. But ten years ago, in order to commemorate the 30th anniversary of reform and opening-up, I spent my summer vacation in Canada and wrote a book, from which I sorted out a lot of materials of that era and found it really wonderful. Today, with memories and some precious pictures, let’s walk into that passionate time and see how many important reforms started and how they were promoted.

I have always said that in the past 40 years, the most romantic and wonderful chapter of reform took place in the 1980s. Many economists tend to regard 1993 as a watershed in China’s reform and opening up. In November 1993, we convened the Third Plenary Session of the 14th CPC Central Committee, and adopted a decision on establishing a socialist market economic system. Because of this decision, the reform before and after 1993 was very different in style, and the reform after that was accelerated. In a few short years from 1994 to the end of 1990s, the major reforms needed to build a socialist market economic system have been basically completed. Most of the subsequent reforms are secondary or technical. It can probably be said that the decisive reform was completed when the old man Deng Xiaoping was alive.

Then, I’ll start from 1994.

1994 Jinglun Conference: Establishing Modern Company System

Professor Oliver hart, a famous American economist.

First, let me show you a photo, Professor Oliver hart. He is the winner of the 2016 Nobel Prize in Economics, a professor of economics at Harvard University in the United States, and once served as the head of the Department of Economics at Harvard University. He came to China in 1994 and attended an important meeting-Jinglun Meeting.

Jinglun Hotel, a famous Japanese hotel next to Beijing International Trade Center.

At that time, many famous economists attended the 1994 Beijing-Lund Conference. Oliver hart was one of them, including two other Nobel Prize winners in economics at the University of Chicago.

In 1994, the Jinglun Conference was held.

On August 23-26, 1994, the State Economic and Trade Commission and the research group of "Overall Design of China’s Economic System Reform" and "Comprehensive Analysis and Reform Design of China’s Tax System and Public Finance" jointly held an international seminar on "The Next Reform of China’s Economic System" in Beijing Jinglun Hotel. Some people think that it initiated the spread of the latest development of microeconomics in China, and introduced the reform into the deep research of microeconomic foundation, which is called "Jinglun Conference".

Along with Oliver hart, he came to China to attend the Jinglun Conference, and a very famous professor was Professor Aoki Masahiko.

Professor Aoki Masahiko, a famous Japanese economist, passed away in 2015 and was a professor of economics at Stanford University.

The "Jinglun Meeting" was actually discussing how to reform the state-owned enterprises in China, and when the meeting was held, the state-owned enterprises were facing a huge challenge-the debt problem. At that time, the debt problem of state-owned enterprises was the most puzzling problem for their development.

The topics of the meeting mainly include, how to reorganize state-owned enterprises? How to restructure the debts of state-owned enterprises? How to reorganize state-owned enterprises? At the "Jinglun Conference", Professor Oliver hart and Professor Aoki Masahiko made many valuable analyses and suggestions in these aspects.

Professor Oliver hart is a scholar who studies enterprise contracts, so he has a lot of ideas about it, and these ideas have actually influenced the reform of state-owned enterprises in China. In the later period, our methods of restructuring state-owned enterprises and restructuring the debts of state-owned enterprises, including the establishment of four state-owned asset management companies to solve the debt problems of state-owned enterprises, were all influenced by the topics discussed at the "Beijing-Lun Meeting".

Professor Aoki Masahiko put forward a very important concept at the Jinglun Conference: Insider Control)[ Editor’s Note: Insider control refers to the phenomenon that the operator controls the company under the premise of the separation of ownership and management right (control right) in modern enterprises, which is caused by the inconsistency of interests between the owner and the operator]. This concept has a great influence on our domestic economists. State-owned enterprises are prone to the phenomenon of "insider control". In other words, outsiders can’t help them solve the problem of "insider control", so state-owned enterprises must be reorganized. Including many of our current concepts on the reform of state-owned enterprises, such as "establishing a modern enterprise system" and "establishing current corporate governance", did not exist before 1994. It was not until the "Beijing-Lund Conference" that the decision on the reform and reorganization of state-owned enterprises became a consensus idea of change, and it was written into the relevant important documents of the central government many times.

The "Jinglun Meeting" was held to implement the spirit of the decision of the Third Plenary Session of the 14th Central Committee on establishing a socialist market economic system, because in this decision, changing the operating mechanism of state-owned enterprises and establishing a governance mode that is compatible with the market economy became the core issue.

The Third Plenary Session of the 14th CPC Central Committee was held in November 1993, which was the first time that the concept of "market economy" was clearly put forward after the reform in 1978. It has been 15 years since the Third Plenary Session of the 11th CPC Central Committee in 1978. The decision of the Third Plenary Session of the Twelfth Central Committee of the Communist Party of China in 1984 only mentioned "commodity economy" and failed to put forward "market economy". Although we say that the reform and opening up began in 1978, in fact, the Third Plenary Session of the 14th Central Committee in 1993 first proposed to establish a socialist market economy.

For our reform in the past 40 years, the Third Plenary Session of the 14th CPC Central Committee was a watershed. Because we admit that the purpose of our reform is to establish a socialist market economy, the reform has been accelerated after that. I have generally reviewed that in the four to five years after 1994, we have basically finalized the important reforms needed to establish a market economy system, such as fiscal tax-sharing reform, price liberalization, urban housing system reform, the introduction of commercial banking law, the merger reform of foreign exchange system and exchange rate, the strategic restructuring of state-owned economy and corporate governance reform in 1995, and the "grasping the big and letting the small" of state-owned enterprises in 1997.

In the past, we always said that China’s economic reform was gradual, crossing the river by feeling the stones and taking two steps back, but after the Third Plenary Session of the 14th CPC Central Committee in 1993, China’s economic reform became quite radical.

Deng Xiaoping’s speech in South China in 1992: China’s reform suddenly accelerated.

Before the Third Plenary Session of the 14th CPC Central Committee in 1993, there were controversies and differences on the ideological and theoretical levels in all aspects of reform. There are not only arguments between ideological circles and intellectuals and economists, but also arguments and differences of opinion within the party. It is the checks and balances produced by these open and closed debates that make the reform in the 1980s relatively cautious and slow.

However, in the 1990s, especially after Deng Xiaoping delivered a speech on the South in 1992, the ideological and political environment within the Party changed, and these arguments and differences still exist, but the reform has been ahead of the arguments. This is attributed to Mr. Deng Xiaoping’s "Southern Speech" in 1992, which promoted the market-oriented reform, and he did not advocate endless arguments, because that would delay the timing of reform. Deng Xiaoping once said during his southern tour in 1992 that "it is my invention not to argue".

The textbook The Chinese Economy, published by Professor Barry Norton of the University of California, San Diego, also tells the process and stages of China’s economic system reform. There is a similar statement in his book. He thinks that after 1993 and 1994, the process of reform in China suddenly accelerated.

This is obviously that the word "market economy" has opened the door for reform. At the Third Plenary Session of the 14th CPC Central Committee, the words "building a socialist market economy" were written into the decision, and Deng Xiaoping’s talk in the south played a very important role in promoting it.

Deng Xiaoping was in Wuchang, Shenzhen, Zhuhai and Shanghai from January 18 to 21, 1992.

Deng Xiaoping felt that his thoughts should be more emancipated and the pace of reform should be greater. Deng Xiaoping’s southern speech declared to the world: We should be more open, our reform will not go backwards, and our reform pace will only be faster. "

1990 Chinese New Year in Deng Xiaoping and Shanghai: Pudong will catch up later.

Deng Xiaoping came to Shanghai for the Spring Festival for five consecutive years from 1988 to 1992. I didn’t come in 1993, but I came to Shanghai for the Spring Festival in 1994. After 1994, he did not appear in public until his death in 1997.

During the Spring Festival in 1990, Deng Xiaoping told the leaders of Zhu Rongji and other cities that I made a mistake. At that time, Shanghai was not added to the four special zones. Shanghai is our trump card. It can be seen that Deng Xiaoping speaks highly of Shanghai and Shanghainese. He thinks that the development of Pudong in Shanghai is a bit late, but he also says that Shanghainese are smart and can certainly catch up. This was a conversation with Zhu Rongji at the end of January, 1990. After the Spring Festival, he returned to Beijing and told the central leaders that although I am retired now, I have one thing to ask you, that is, the development of Shanghai Pudong.

Under the impetus of Deng Xiaoping, the Central Committee immediately held a meeting on April 10th, 1990, and adopted a decision on the development of Pudong. On April 18th, 1990, then Premier Li Peng came to Shanghai to announce the development of Pudong.

Facts have proved that although the development of Pudong is later than that of the four special zones, after 28 years of development, Pudong has achieved great development achievements and achieved great success. The GDP of Pudong was 6 billion 28 years ago, and now it is 1 trillion. Shanghai’s GDP3 is 3 trillion, and Pudong accounts for 1/3.

In 1991, Deng Xiaoping came to Shanghai for the New Year. He said to the leaders at that time: "It is both a bad thing and a good thing to develop late. You can learn from the experience of Guangdong. " It can be seen that he has always been very concerned about Pudong.

The conception of special economic zones in 1979: a chain reaction triggered by an investigation report

Four special zones in Guangdong and Fujian were developed earlier than Pudong. However, Shekou in Shenzhen was developed earlier than Shenzhen Special Economic Zone.

In April, 1978, the Ministry of Foreign Trade and the State Planning Commission sent a delegation to Hong Kong and Macao. After returning, the delegation wrote a report, which suggested that we should dock with Hong Kong and Macao in two places near Hong Kong and Macao and try to do some export processing business. At that time, I chose two places: Zhuhai near Macau and Baoan County near Hong Kong, which is now Shenzhen. Later, this report was distributed to all the participants at the Third Plenary Session of the Eleventh Central Committee as a meeting material. This report is very important, and it is this report that triggered the idea of Shekou Industrial Zone and later Special Economic Zone.

Comments on Li Xiannian’s Investigation Report to Hong Kong and Macao.

Reading the biography of Yuan Geng (editor’s note: former Party Secretary of Shekou Industrial Zone), we can see his ups and downs life. Kang Sheng persecuted him and went to prison, but after he came out, he arranged a job in Hongkong’s China Merchants Bureau through Ye Fei’s relationship. When Yuan Geng died a few years ago, someone commented on him: "Without Yuan Geng, there would be no Shenzhen now." In fact, Yuan Geng is an advocate of Shekou Industrial Development Zone. At that time, he advocated the establishment of Shekou Industrial Development Zone, which was stimulated by the investigation report of Hong Kong and Macao. At that time, he said, "Why can’t we build a freight terminal in Shekou? He calculated the cost of the industrial zone. He said that the cost of Shekou is very different from that of Hong Kong. If there is a Shekou industrial zone, goods from Hong Kong can be placed at the dock in Shekou, because the rent in Shekou is relatively low.

Cover of Yuan Geng’s memoirs

Under his active promotion, Guangdong established Shekou Industrial Zone near Hong Kong. Shekou Industrial Zone is earlier than Shenzhen, Shenzhen Special Zone was formally established in 1980, and Shekou Industrial Zone was established in 1979.

The economic investigation report of Hong Kong and Macao actually triggered a series of events: Yuan Geng proposed the establishment of Shekou Industrial Zone, and Guangdong Provincial Party Committee Secretaries Xi Zhongxun and Wu Nansheng (Editor’s Note: Wu Nansheng, the first Party Secretary of Shenzhen Special Economic Zone) proposed to the central authorities to establish an export processing zone in Shantou (at first, their idea was to establish an export processing zone in Shantou. Why are you in Shantou? They quoted the classics as saying that Engels mentioned Shantou in his book. At the same time, Fujian also proposed to establish a special economic zone.

As a result of discussion in the Central Committee, everyone agreed in principle to establish a special zone. The key issues are the size of the special zone and the name of the area.

What’s the name of the special zone? At first, it was called export processing zone. Some people objected that "Taiwan Province has export processing zones, but we can’t have them." Finally, let Deng Xiaoping decide. Deng Xiaoping said: It can be called a special zone, and Shaanxi-Gansu-Ningxia is a special zone.

What is the area of the special zone? More than 300 square kilometers? The SAR Office of Guangdong Province thinks that this area is too large, and metaphorically says that "the special zones in the world are not as big as more than 300 square kilometers". Some people object: "This special zone is too big. Do you want a bigger special zone than the Shaanxi-Gansu-Ningxia Special Zone?" Some people even said, "It’s boundless." The sentence "infinitely big" was very serious at that time. It can be seen that many people are opposed to the establishment of a special zone with such a large area. In the end, the Central Committee decided to build a special zone, which is called a special economic zone, on the advice of Deng Xiaoping, and the Shenzhen Special Zone covers an area of 327 square kilometers.

In 1979, the Shenzhen Special Economic Zone was not established, but there was a local special economic zone regulation in Guangdong Province-Guangdong Special Economic Zone Regulation. After Guangdong reported to the Standing Committee of the National People’s Congress, the Standing Committee of the National People’s Congress passed this regulation on August 26th, 1980, which was the first local regulation in China history to be discussed and passed in the National People’s Congress Standing Committee (NPCSC). This historic regulation was aimed at the Shenzhen Special Economic Zone. So August 26th is the day when Shenzhen was founded, and it is also the day when Shenzhen Special Economic Zone was founded.

However, since its inception, Shenzhen has been facing the debate of "whether it is surnamed Zi or surnamed She".

The establishment of the special zone in 1980 was aimed at introducing foreign capital, so it would certainly lead to an ideological debate at that time. The practice of establishing the special zone would definitely conflict with the Marxist classical writers and the ideology of our ancestors, so we kept arguing.

In the situation that Shenzhen has just been established for one year, the central government has been somewhat shaken, including the top management, and proposed to make some adjustments in policies. At that time, Wu Nansheng, as the party secretary of Shenzhen, was under great pressure. In 1982 and 1983, there was a big discussion about Shenzhen in China. This discussion is very intense in the ideological circle and within the party. At that time, many people said, "Can you still see the shadow of socialism when you go to Shenzhen?" So at this time, it is even more necessary for Deng Xiaoping to really stand up and endorse Shenzhen, otherwise Shenzhen will face the risk of being shut down.

In January 1984, Deng Xiaoping visited Shenzhen and wrote the famous sentence: The development and experience of Shenzhen proved that our policy of establishing special economic zones was correct.

On January 26, 1984, Deng Xiaoping wrote an inscription for Shenzhen Special Economic Zone: "The development and experience of Shenzhen prove that our policy of establishing special economic zones is correct."

But in February 1985, Hong Kong’s Wide Angle Mirror magazine published an article by a young scholar, Chen Wenhong, "What’s the problem in Shenzhen? 》。 Chen Wenhong visited Shenzhen in 1985, that is, five years after the establishment of Shenzhen Special Economic Zone. He found that in fact, Shenzhen attracted not much foreign investment, but all the mainland capital, and all the mainland provinces had a lot of hot money in Shenzhen. He also calculated that the per capita purchasing power of Shenzhen was several times higher than that of Shanghai and Beijing to prove it.

Because everyone thinks that Shenzhen represents business opportunities and opportunities, you can make a lot of money by investing in Shenzhen. And mainland tourists also go to Shenzhen to buy things, because Shenzhen can buy things from Hong Kong.

Chen Wenhong wrote in the article: Shenzhen Special Economic Zone has not achieved the widely publicized development model of "focusing on industry, focusing on foreign investment and focusing on export". He accused Shenzhen’s prosperity of relying on "importing goods and materials to earn money in the domestic market". Although Chen Wenhong’s argument method has been questioned a lot, there are not a few people who hold similar views with him.

He calculated a simple account. In 1985, the total retail sales in Shenzhen divided by the population in Shenzhen was equal to the purchasing power of Shenzhen per capita. He calculated at that time that the purchasing power of Shenzhen per capita in 1984 was more than 4,000 yuan. At the same time, he calculated the per capita purchasing power of Beijing and Shanghai, which was only over 700 RMB, from which he concluded that the prosperity of Shenzhen depended on the purchasing power of the mainland. Therefore, he concluded that Shenzhen did not achieve the goal set when the SAR was established: it wanted to introduce foreign capital.

So his article once again caused a lot of controversy. Originally, Deng Xiaoping wrote this passage in 1984, so don’t argue any more. However, the article "What’s the Problem in Shenzhen" published by Chen Wenhong in 1985 once again pushed Shenzhen to the forefront and questioned the legitimacy and necessity of the establishment of Shenzhen Special Economic Zone again.

Until 1992, Deng Xiaoping went to Shenzhen to speak in the south. Only then did we see that Shenzhen was indeed developing along the direction envisaged in those years (export processing zone to attract foreign investment). What I saw in the early mid-1980s was that the mainland’s hot money wandered around there. By 1992, this phenomenon had been very rare. Shenzhen has truly become an export-oriented export processing zone.

In any case, Shenzhen is very successful among the four special economic zones. Today’s Shenzhen has become one of the four first-tier cities called "North to Guangzhou and Shenzhen". Now, Shenzhen’s GDP has surpassed that of Guangzhou, and its total GDP has exceeded 2.2 trillion. Now, Shenzhen has become the cradle of hard technology. A large number of entrepreneurs are willing to start a business in Shenzhen.

Now the Luohu port in Shenzhen.

When the escape from Hong Kong was the most serious, Vice Premier Gu Mu stood on the bank of Luohukou, Baoan County, and stood on the port bridge from Luohu to Hong Kong, saying, "I hope that one day, more people from there will come here." Today, the railway bridge at Luohu Port means that more Hong Kong people are going from Hong Kong to Shenzhen. At that time, the goal expected by Vice Premier Gu Mu has been achieved.

In 30 years, since 1980, great changes have really taken place in Shenzhen. I believe that in the late 1990s, the development model of Shenzhen has basically taken shape. Shenzhen has become an open and more market-oriented special economic zone. I believe that Shenzhen is more developed than many cities in the mainland, and Shenzhen’s economic development model is also a very important reason why it can dominate the high-tech industry now.

The Third Plenary Session of the Twelfth Central Committee in 1984: The focus of reform shifted from rural areas to cities.

When people were debating whether Shenzhen was a surname of capital or a surname of society, the Third Plenary Session of the 12th Central Committee was held in 1984, and the Decision of the Central Committee of the Communist Party of China on Economic System Reform was issued. In other words, when Shenzhen is engaged in construction in full swing, the economic system in most parts of our country is still in the era of planned economy.

In October 1984, the Third Plenary Session of the Twelfth Central Committee adopted the Central Committee of the Communist Party of China’s decision on economic system reform. Everyone is very surprised. Didn’t we start reform and opening up in 1978? But in fact, before 1984, our overall reform was in rural areas and agriculture. Only after the promulgation of the Decision on the Reform of the Socialist Economic System in 1984 (hereinafter referred to as the Decision) did the focus of economic reform shift to cities.

Deng Xiaoping spoke highly of this decision, saying that it was innovative to have something that our ancestors had never said. So what did the "Decision" in 1984 say that our ancestors didn’t say? The "commodity economy" was mentioned for the first time. At that time, we dared not mention the socialist market economy at all. In the Decision, we established that the goal of reform is to establish a socialist commodity economy, not a socialist market economy.

People who study Marxist political economy argue about "what is a commodity" all day. The corresponding product of the commodity. Market economy corresponds to commodity economy at that time, while planned economy corresponds to product economy at that time. Commodity economy is one step closer than product economy. So what is a commodity? It can be used as an exchange. Products cannot be exchanged, and only when they can be used for exchange can they become commodities. So at that time, the socialist commodity economy was written in the "Decision" of the Third Plenary Session of the Twelfth Central Committee. In Deng Xiaoping’s view, it was already something that the ancestors had not said. Perhaps Deng Xiaoping saw that it was not too far away from the market economy.

Therefore, since 1984, the reform in China has really started. Before 1984, the reform was spontaneous. After the "Decision" in 1984, we began to consciously and systematically promote the reform in the city.

However, when the "Decision" was issued, China’s economy experienced serious and growing inflation.

In the era of planned economy, there was no inflation. Because the price is set by the government. But in the era of planned economy, what will happen if demand exceeds supply? There will be people in need who have to wait in line. However, when the "Decision" was promulgated in 1984, in fact, the price was already somewhat loose. The government’s pricing on various items, including means of production and consumer goods, has begun to loosen. In other words, some phenomena that partially reflect the relationship between supply and demand have begun to appear in the market. As a result, inflation was out of control, and this phenomenon continued intermittently until 1987, which was slightly controlled in 1987 and rebounded in 1988. Therefore, when we issued the Decision of the Central Committee of the Communist Party of China on Economic System Reform, China’s economy has undergone a very interesting change. It is no longer a completely classic planned economy, and many factors of market exchange have begun to appear, which has pushed up the price.

In the mid-1980s, an East German economist visited Beijing. After listening to many introductions about China’s economic system reform, he said: "I think China’s reforms are all micro-reforms, and there is no macro-reform." He hinted that China did not pay attention to macro-stability in micro-reform.

As you can imagine, in the era of planned economy, demand is a serious shortage, demand is suppressed, and demand is a huge energy. Once it is left unchecked, prices will soar in the case of a serious shortage of supply. This explains why the government found that there was no way to control inflation at that time, because the economic policy at that time had no concept of macro-control.

When the Third Plenary Session of the Twelfth Central Committee proposed to promote the reform of urban economic system, we were already faced with the problem of macroeconomic instability. However, at that time, the decision on reform was still only microeconomic reform.

Throughout the 1980s, especially from 1984 to 1988, the most perplexing problem faced by the State Council was how to continue the reform of planned economy in cities when the macro economy was out of control and inflation pressure remained high.

Bashan Wheel Conference in 1985: the Starting Point of Macro-management

From September 2 to 8, 1985, more than 30 Chinese and foreign economists took a cruise ship "Bashan" from Wuhan to Chongqing, and held an "International Symposium on Macroeconomic Management" on the ship, which was later called "Bashan Wheel Conference". The oldest economist in China is Mr. Xue Muqiao, who was 81 years old. The youngest participant was Guo Shuqing, 29, who was still studying in China Academy of Social Sciences.

Group photo of all participants in Bashan Wheel Conference.

The importance of Bashan Round Meeting lies in that it made our reformers and economists understand the importance of macro-stability and macro-demand management for the first time, and also helped us better understand the importance of supporting reforms.

The Bashan Round Meeting was jointly organized by china society of economic reform, China Academy of Social Sciences and the World Bank. A total of seven or eight topics were discussed. The most important topic was: Why did inflation occur during the economic system reform? How to control inflation? What conditions does the reform need? How will macroeconomic imbalance affect reform? In what way should the reform be promoted?

James Tobin, the winner of the Nobel Prize in Economics in 1981, and Janos Kornai, a Hungarian economist, were invited to this meeting. There are also economists from Britain and Japan.

The picture on the left shows James Tobin, winner of the 1981 Nobel Prize in Economics, and the picture on the right shows Janos Kornai, a Hungarian economist.

At the meeting, james tobin explained why inflation appeared in the process of reform, because wages in China rose too fast. He pointed out that since the rate of price increase is equal to the nominal wage rate minus the labor productivity, if the labor productivity increases, the wages will rise with it, which will not lead to price increase. However, if the rising rate of labor productivity is lower than that of nominal wages, and wages are artificially high, then prices will definitely rise.

In view of the pressure of the expansion of consumer funds and rising wages faced by China at that time, he even suggested that this formula (price increase rate = nominal wage rate-labor productivity) should be written down and put in the office of every state-owned enterprise manager and president of state-owned bank, so that they can always bear in mind that nominal wages should follow labor productivity.

Colne had experienced partial economic reforms in Hungary, which made his speech focus on the more basic reform mode. That is to say, there will be several ways to transition from planned economy to market economy, which is more feasible. His analysis has a great influence on China economists. His book "Shortage Economics" made him famous in China.

The picture shows a group photo of four economists attending the Bashan Wheel Conference.Among them are famous economists Xue Muqiao (first from left, former Secretary-General of the Finance and Economics Committee of the State Council and Director of the Bureau of Private Enterprises, Director of the National Bureau of Statistics, Director of the National Price Committee, and Director-General of the the State Council Economic Research Center), Ma Hong (second from left, former President of the China Policy Science Research Association) and Wu Jinglian (first from right, famous economist, researcher of the the State Council Development Research Center, and a leading economist in China).

"Moganshan Conference" in 1984: Price Double Track Transition?

The emergence of inflation led to the Bashan Wheel Conference in 1985. However, the price increase is not only the product of price reform, but also affects the process of price reform in turn. In the early stage of reform, how should the price reform be promoted? How can we minimize the impact of price reform on the interests of all aspects of society? This is the most basic reform problem after the central government decided to shift the focus of reform from rural areas to cities in 1984.

But in fact, just two months before the Third Plenary Session of the Twelfth Central Committee of the Communist Party of China made a decision on economic system reform, that is, in September 1984, a meeting of young economists was held in Moganshan, Zhejiang Province, which was called "Moganshan Meeting" in history, and its full name was "Academic Seminar for Young and Middle-aged Economic Scientists". The conference was aimed at national essay writing, and received 1,300 contributions. Among them, 120 were selected and divided into seven groups. They stayed up all night to discuss the reform plan of how to transition from planned economy to market economy. It is said that the most heated discussion and debate is the price group. As time goes by, the Moganshan Conference is also famous all over the world because of the debate on price reform.

The meeting not only attracted young economists from all over the country to participate enthusiastically, but also the leaders of Zhejiang Province at that time gave speeches. Zhang Jinfu, the central leader from Beijing, went to Hangzhou specially to listen to the summary report of the Moganshan meeting, and the person who reported to Zhang Jinfu was Watson.

Zhang Jinfu, former member of the Standing Committee of the Central Committee of the Communist Party of China Advisory Committee and former State Councilor.

As a result, more than 20 years later, there was a famous debate between Watson and Zhang Weiying who also attended the Moganshan Conference, a debate about the right of invention, that is, who put forward the reform plan of the dual-track system price at the Moganshan Conference.

Zhang Weiying was a graduate student at Northwest University. Zhang Weiying said that this was his first time to fly from Xi ‘an to Hangzhou. This meeting is really the first time for many people.

This is a heated debate. Because I was writing that book about reform and opening up at that time, which was going to write "the reform of the two-track price system", both sides came to me to provide me with information. I remember one night when I was asleep, Zhang Weiying called me from Hong Kong. He seemed to be visiting the Chinese University of Hong Kong. He said, "Because you wrote this book, I’m going to copy a lot of original materials and send them." It’s very difficult for me to write this history, because I didn’t attend this meeting. I can only look at the memories of many people. At that time, there were many people involved in the discussion in the price group, some of whom later wrote reminiscence articles, and some participated in the debate between Watson and Zhang Weiying.

Zhang Weiying, co-founder of National Development Research Institute of Peking University (formerly China Economic Research Center of Peking University).

According to the information I have, the idea of price dual-track reform once appeared in Zhang Weiying’s article when he was studying at Northwest University, but it was not put forward at Moganshan Conference. According to the information provided by many people, at the Moganshan meeting, Zhang Weiying advocated "liberalizing the price", that is, "releasing the faction", while another faction, called "dispatching", advocated "adjusting the price and gradually reaching the designated position" instead of "liberalizing the price and reaching the designated position at one time". Watson seems to be a comprehensive school, that is, "the combination of adjustment and release", which is also a plan clearly suggested in the price report based on discussion. I guess that when Watson reports to Zhang Jinfu, he may report according to the idea of dual-track system.

Although the word "dual-track system" became the idea of price reform at the Moganshan meeting later, the word "dual-track system" was not invented by someone. Earlier, in 1982 and 1983, some important means of production, such as coal, had a double-track price phenomenon, otherwise there would be no inflation in China’s economy at that time. In other words, before the Moganshan Conference, the phenomenon of "price dual-track system" already existed.

However, the phenomenon of double-track price has really attracted the attention of economists, and many economists think that the double-track price system may be a feasible reform idea. After all, the risk of price liberalization at one time is too great, so it sounds reasonable to slowly adjust the planned price, and at the same time allow more excess output to be priced according to the relationship between supply and demand outside the plan, and gradually move towards the market price.

However, during the transition period, the dual-track price system means that "planned price" and "unplanned price" coexist. As you can imagine, according to such a dual-track reform, there will inevitably be a phenomenon of cross-track. Because the market price is high and the planned price is low, someone will definitely find a way to transfer the planned quota to the market, and there will be so-called collusion.

In 1985, a phenomenon appeared in China’s economy, which was called official defection, that is, the quota of official reselling plan. If you have connections, you go to the central ministries and commissions to approve a note, and you go to a steel factory to get 100 tons of steel at the planned price. Then, you buy a batch of steel at a low price with this note, and then sell it in the market at a market price higher than the planned price, and you gain huge benefits in the middle. In other words, connections and cops can bring you huge income. For a time, officials have become a corruption phenomenon that we are facing, and it has spread rapidly.

1986: the contest of reform plan

As a transitional way from planned price to market price, when many people discuss the advantages of the dual-track price system, economists such as Wu Jinglian oppose the idea of the dual-track price system. They are opposed to moving closer to the market price through the two-track method. They advocate "a basket of reforms". They believe that many factors in the economic system reform are interrelated, and you can’t just do part of the marketization. If you only do part of the market, it will definitely bring market chaos. At that time, an economic reform design office was established in the State Council, where the economists of the overall reformists were located.

They believe that this method of dual-track system not only leads to inflation, but also leads to corruption, official defection and rent-seeking. At that time, Professor Wu Jinglian and his research team wrote a lot of reports to the Central Committee, and convicted the two-track pricing system of eight crimes.

In the report, the "overall reformists" advocated that "a basket of reforms" should be promoted. In 1986, they submitted a report on the overall reform to the Central Committee, and then the State Council also held a meeting, which was also passed by the Central Committee. Regrettably, two months later, the "reform package" was shelved, so Wu Lao (Wu Jinglian) was deeply concerned about this matter. Wu Lao also mentioned this in his textbook Contemporary Economic Reform in China. Originally, the State Council planned to carry out reform according to this plan, but why did it go back on its word and give up later? I think, at that time, under the macroeconomic background of serious inflation, the "basket reform" plan was too risky. The State Council decided to suspend this reform plan, and instead decided to start the reform of enterprise ownership.

The picture shows the main representatives of the "overall reformist". From the right are: Zhou Xiaochuan (former governor of the People’s Bank of China), Li Jiange (chairman of China International Finance Corporation and former deputy director of the State Council Development Research Center), Lou Jiwei (former minister of finance and former deputy director of the State Council Development Research Center), Wu Jinglian (famous economist and researcher of the State Council Development Research Center), Wu Xiaoling (former vice president of the People’s Bank of China and former director of the State Administration of Foreign Exchange), Guo Shuqing (currently chairman of the Insurance Regulatory Commission of the Bank of China,

From 1984 to 1987, faced with severe inflation, policymakers dared not take risks, and finally decided to shift the focus of reform to enterprise reform, and carry out contract system and joint-stock system reform of state-owned enterprises.

The ownership reform of state-owned enterprises is obviously the direct result after the "basket reform" scheme was shelved, and then the debate turned to enterprise reform. At that time, an economist had been calling for enterprise reform. He has a famous saying that "if China’s economic reform fails, it must be because of price reform;" If it succeeds, it must be because of enterprise reform. " This man is Professor Li Yining from Peking University. Therefore, Li Yining also has a nickname called Li Shares. Because Li Yining advocated that state-owned enterprises should carry out ownership reform and implement joint-stock system.

At that time, the central government gave up the plan of "overall reform" of the economic system represented by Wu Jinglian, and turned to enterprise reform, which virtually supported the plan of joint-stock reform of state-owned enterprises in Li Yining. At that time, I saw a sentence in the article introducing Wu Lao on the China Academic Information Network, saying that he proposed many plans to the government, which were proved to be correct afterwards, but they were often not adopted by the central authorities. I think the most important scheme that has not been adopted is the "overall reform theory" and the later "price breakthrough" scheme.

wu jinglian(Left)And Li Yining.(right) Both of them are famous economists and leading economists in China.

Wu Lao and Li Lao were born in the same month and studied in the same middle school. But for quite a long time from the late 1980s, the two of them didn’t face each other. Until 2008, when Peking University commemorated the 30th anniversary of China’s economic reform and opening-up, they were invited to participate in the commemorative activities together, and finally attended the ceremony on the same stage, face to face. Li Yining and Wu Jinglian are two representative economists who have made great contributions to the economic reform in China.

In the era of reform in the last century, economists participated in the process of reform in various ways. Everyone can say, "There is my contribution" and "There is my suggestion". Today, this phenomenon is almost impossible. That era was really romantic.

December 1978 Xiaogang Village’s "Fixed-output Household": Bottom-up Agricultural Reform

When it comes to agricultural reform, we should mention Xiaogang Village in Fengyang, Anhui Province, and Wan Li, the former chairman of the National People’s Congress.

When Wan Li was in charge of Anhui Province, a historic event happened in Xiaogang Village, Anhui Province. Eighteen farmers spontaneously carried out the secret action of "fixing production quotas to households" and made this famous contract. This is the winter of 1978.

The picture shows the written contract made by 18 villagers in Xiaogang Village in December, 1978 for the secret "production contract". There are 22 people on this list, including their wives and 18 people with fingerprints. Because it is stipulated in this agreement that if someone has an accident, others will raise their children until they are 18 years old, so this contract requires their wives to be present. The original handprint is kept in the Chinese History Museum, and a copy is kept in the museum in Xiaogang Village.

In November 1978, the 18 villagers in Xiaogang Village secretly discussed in Yan’s family that they would "fix the production quota to each household" and distribute the land to each family. It is risky to do this, and if it is leaked, it will lead to decapitation, so they pressed their handprints and promised to raise their children until they are 18 years old. This is a very tragic thing.

It is said that Wan Li, who was in charge of Anhui Province, knew about this matter, and Wan Li secretly sent people to Xiaogang Village to learn about the situation. Because the 18 farmers in Xiaogang Village worked for a year, the village next to them found that the village had an unexpected harvest, so they found that they secretly distributed the land to their families, so someone reported it to them. We can reasonably speculate that Wan Li knew about it at that time. However, Wan Li wisely called Deng Xiaoping to ask what to do. It is said that Deng Xiaoping’s reply was very simple, and he just did not say anything.

Wan Li thought that what Xiaogang Village did spontaneously was the right way, so he wrote a report to the Central Committee and got the support of Deng Xiaoping. Then, he wrote a report to the State Agriculture Committee and the Ministry of Agriculture, suggesting that the "household contract responsibility system" should be fully implemented, but the Ministry of Agriculture was very conservative. Wan Li was so upset. In 1980, Wan Li went to work in the Central Committee and served as the Deputy Prime Minister, in charge of agriculture. After working in the Central Committee for one year, starting from 1981, he proposed a comprehensive rectification of the Ministry of Agriculture to eliminate resistance.

During the discussion in the Central Committee, Wan Li and Hu Yaobang reached a consensus, advocating the promotion of "fixing production quotas to households" throughout the country. However, the resistance was particularly great, and there were great differences of opinion among the central decision-makers. The final decision was a compromise. The household contract responsibility system was implemented in different regions, not in developed regions, but only in particularly poor places, and everything in between also depends on the situation. Therefore, we can think that the household contract responsibility system was implemented "conditionally" at that time. However, Wan Li still thinks that farmers are eager to distribute their fields to their families.

At this time, Hu Yaobang stood on Wan Li’s side and gave Wan Li a lot of support. Despite great resistance, Wan Li and Hu Yaobang are still planning to draft a document to promote the household responsibility contract system.

In any case, Hu Yaobang and Wan Li are still actively promoting the "fixed production quotas" and finally persuaded the old comrades in the Central Committee. This formed the the Central Committee of the Communist Party of China No.1 Document in early 1982 (until now, this tradition continues, and the No.1 document issued by the Central Committee of the Communist Party of China every year must be about agriculture), agreeing to gradually promote the implementation of the household responsibility contract system nationwide.

In 1982, the entity of the people’s commune still existed. A year later, in 1983, the people’s commune was substantially disintegrated and the township government was established. In other words, the people’s commune was completely replaced by the township government in 1983. In fact, it was not completed until the end of 1984. Therefore, when the household contract responsibility system was implemented in 1982, the people’s commune was still there. But without the joint efforts of Hu Yaobang and Wan Li, it is estimated that this matter will drag on for a long time.

Unusual in 1978: the first year of reform

Because this year marks the 40th anniversary of reform and opening up, we must tell more about what happened in 1978. In November 1978, Xiaogang village in Anhui province spontaneously appeared the action of "fixing production to households"; In April 1978, the State Planning Commission and the Ministry of Foreign Trade sent a delegation from Hong Kong and Macao, which finally led to the establishment of Shekou Industrial Zone and the establishment of a dock connecting Hong Kong and Macao, and later further led to the establishment of four special economic zones. What is more worth mentioning is that 1978 was a year of going abroad. In that year, 13 leaders of the Central Committee at or above the deputy national level made 20 overseas inspections.

Where did Deng Xiaoping go in 1978? First, Deng Xiaoping went to Japan in October. He visited Panasonic, and the Japanese used microwave ovens to process food. He felt very strange after seeing it. It can be said that when he went abroad for inspection in 1978, he was stimulated a lot. He also took the Shinkansen and said a meaningful sentence: This speed is just right for us.

The picture above shows Deng Xiaoping visiting Japan in 1978 and taking the Shinkansen. The picture below shows the governor of California riding the China high-speed train in 2017. Forty years ago, when Deng Xiaoping took the Japanese Shinkansen, he was filled with emotion: "Just like pushing us to run, we really need to run now!" Forty years later, the governor of California, USA, issued a similar sigh while riding the China high-speed train.

Then he went to New Matai and met with Lee Kuan Yew, then President of Singapore. In Singapore, what impressed him most was Singapore’s utilization of foreign capital, which was also the reason why he insisted on the establishment of Shenzhen Special Zone and the introduction of foreign capital. In the plan of establishing Shenzhen Special Economic Zone, it has always been emphasized that overseas Chinese should be used to introduce investment. Why does Deng Xiaoping support such a plan? Because he saw successful experience and amazing economic achievements in Singapore. He believes that China must open up and make use of foreign capital.

At the same time, Gu Mu took a delegation to visit West Germany and wrote a very detailed report after he came back. All these things happened before November 1978. Shortly after Deng Xiaoping returned from Singapore, he held a 36-day democratic thought meeting. It is to prepare for the Third Plenary Session of the Eleventh Central Committee at the end of the year.

The Third Plenary Session of the Eleventh Central Committee was held in Beijing Jingxi Hotel from December 18 to 22, 1978. Before that, the Central Committee held a 36-day democratic life meeting at the suggestion of Deng Xiaoping. During the 36-day meeting, the leaders who went abroad will bring back many new ideas from abroad and share them with the comrades of the whole Party. More importantly, Deng Xiaoping and the then top leaders of the Central Committee have waged an ideological struggle on whether to give up the class struggle and shift the focus of the Party’s work to economic construction. In a sense, this 36-day democratic thought meeting is the real starting point of China’s reform and opening up.

The Democratic Thought Conference has made great achievements, that is, Deng Xiaoping’s closing speech at this conference, "Emancipate the mind, seek truth from facts, unite and look forward". If we read through the full text, we will find that this speech is very, very important. It was in this closing speech that Deng Xiaoping came up with the important idea that developing economy rather than class struggle is the first priority. The theme of the Third Plenary Session of the Eleventh Central Committee is actually to learn from Deng Xiaoping’s closing speech.

This historic change in the Party’s ideological line gave top priority to economic construction and bid farewell to the Cultural Revolution, which led to the romantic, rational and passionate years of reform in the 1980s.

(The above content is excerpted from Professor Zhang Jun’s speech entitled "Passionate Years-Economic Reform You Don’t Know" at the Starry Platform of Fudan University on April 19, 2018. The article was compiled by Wu Yiye, research assistant of the International School of Social Work, East China University of Science and Technology. )

Eight departments prevent and control teenagers’ myopia: regulate the total amount of online games, and ban mobile phones in class.

  BEIJING, Beijing, August 31 (Xinhua) On the 30th, the "Implementation Plan for Comprehensive Prevention and Control of Myopia among Children and Adolescents" formulated by the Ministry of Education and National Health Commission was announced. For example, ensure that primary school students sleep for 10 hours every day, prohibit students from bringing electronic products such as mobile phones into the classroom, and control the number of new online games. The plan lists a series of hard measures to "protect their eyes" for children and adolescents.

  — — By 2030, the myopia rate of high school students will drop below 70%

  The plan proposes that by 2023, we will strive to reduce the overall myopia rate of children and adolescents nationwide by more than 0.5 percentage points per year on the basis of 2018, and the provinces with high incidence of myopia will reduce by more than 1 percentage point per year.

  By 2030, the rate of new-onset myopia among children and adolescents in China will be significantly reduced, and the overall level of children and adolescents’ visual health will be significantly improved. The myopia rate of 6-year-old children will be controlled at around 3%, the myopia rate of primary school students will be reduced to below 38%, the myopia rate of junior high school students will be reduced to below 60%, the myopia rate of senior high school students will be reduced to below 70%, and the excellent rate of national students’ physical health standards will be over 25%.

  [family]

  — — Children are exposed to outdoor natural light for more than 60 minutes every day at home.

  The plan requires that a good family sports atmosphere should be created, and children should be actively guided to engage in outdoor activities or physical exercise, so that they can be exposed to outdoor natural light for more than 60 minutes every day at home.

  Encourage and support children to participate in various forms of sports activities, urge children to conscientiously complete sports homework in winter and summer vacations, enable them to master 1-2 sports skills, and guide children to develop lifelong exercise habits.

  — — The cumulative use of electronic products for non-learning purposes should not exceed 1 hour per day.

  The plan reminds parents to control the use of electronic products, and consciously control their children, especially preschool children, to use electronic products. The single use of electronic products for non-learning purposes should not exceed 15 minutes, and the cumulative time should not exceed 1 hour every day. After studying with electronic products for 30-40 minutes, they should take a rest and relax for 10 minutes. The younger they are, the shorter the continuous use of electronic products should be.

  — — Ensure that primary school students sleep for 10 hours every day.

  The plan requires that parents should supervise and correct their children’s bad reading and writing posture at any time, and the continuous eye use time for reading and writing should not exceed 40 minutes.

  Parents should cooperate with the school to effectively reduce the burden on their children. Don’t blindly participate in extracurricular training and follow the trend. They should make reasonable choices according to their hobbies to avoid reducing the burden on schools and families.

  Guarantee children’s sleep time, and ensure that primary school students sleep 10 hours a day, junior high school students 9 hours, and senior high school students 8 hours.

  — — Not assigning homework in the first and second grades of primary school should not make students’ homework become parents’ homework.

  The plan requires that schools should reduce students’ academic burden. There is no written homework for the first and second grades of primary school, and the completion time of written homework for the third to sixth grades should not exceed 60 minutes, and it should not exceed 90 minutes for junior high school. The homework time should also be reasonably arranged for senior high school. Strengthen practical homework, reduce mechanical and repetitive training, and prevent students’ homework from evolving into parents’ homework.

  — — Grade one and grade two exams shall not exceed once per semester, and other grades shall not exceed twice.

  The plan stipulates that the number of unified examinations in the compulsory education stage should be resolutely controlled. The first and second grades of primary school should not exceed once per semester, and other grades should not exceed twice per semester. It is strictly forbidden to publish students’ test scores and rankings in any form or manner; It is strictly forbidden to use the award-winning certificates of various competitions, academic competition results or grading certificates as the basis for enrollment; It is strictly forbidden to organize examinations to select students in various names.

  — — Adjust the seat every month according to the change of students’ vision, and adjust the seat height every semester.

  The plan requires that the phenomenon of "large class size" be eliminated quickly. The compliance rate of school classroom lighting hygiene standards is 100%. According to the viewing angle of students’ seats, the lighting situation in the classroom and the changes of students’ eyesight, the students’ seats are adjusted every month, and the height of students’ desks and chairs is adjusted individually every semester to adapt to the growth and development of students.

  According to the plan, ensure that primary and secondary school students have more than one hour of physical activity time every day at school. Strictly implement the national physical education and health curriculum standards, and ensure that the first and second grades of primary school have 4 class hours per week, the third to sixth grades and junior high school have 3 class hours per week, and the senior high school has 2 class hours per week. Primary and secondary schools arrange 30 minutes of big recess sports activities every day.

  — — Students are strictly forbidden to bring electronic products such as mobile phones and tablets into the classroom.

  According to the plan, schools should prohibit students from bringing personal mobile phones, tablets and other electronic products into the classroom, and those brought into the school should be kept in a unified way. In school education, electronic products are used reasonably according to the principle of demand, and teaching and assignment are not dependent on electronic products. In principle, the teaching time using electronic products should not exceed 30% of the total teaching time, and paper homework should be used in principle.

  — — Textbooks, test papers and other font papers should protect their eyesight and push mandatory standards before the end of next year.

  According to the plan, before the end of 2019, National Health Commission will, together with relevant departments, issue relevant mandatory standards to strictly regulate the fonts and papers of textbooks, teaching AIDS, examination papers, exercise books, newspapers and other printed materials and publications for children and adolescents, as well as study lamps, so as to protect their eyesight.

  — — Regulating the total amount of online games and controlling the number of online games newly added.

  According to the plan, the State Press and Publication Administration should regulate the total number of online games, control the number of new online games, explore an age-appropriate reminder system in line with national conditions, and take measures to limit the use time of minors.

  In addition, the State Administration of Market Supervision should strictly supervise the optometry and glasses industry, standardize the glasses market, and prevent unqualified glasses from entering the market. Strengthen advertising supervision and investigate and deal with false and illegal advertisements for myopia prevention and control products according to law.

  — — Prevention and control of myopia, overall myopia rate and physical health are included in the government performance appraisal.

  According to the plan, the State Council authorized the Ministry of Education, the National Health and Wellness Commission and the provincial people’s governments to sign responsibility letters for comprehensively strengthening the prevention and control of myopia among children and adolescents, and local people’s governments at all levels signed responsibility letters step by step. The prevention and control of myopia in children and adolescents, the overall myopia rate and physical health status will be included in the government performance appraisal.

  Incorporate vision health into quality education, incorporate children’s physical and mental health and schoolwork burden into the national compulsory education quality monitoring and evaluation system, and hold local governments and schools accountable according to laws and regulations for the decline of children’s physical health for three consecutive years.

Ceng Guoxiang out! Wu Junru became a director? How many secrets does "YaoYaoLing" have?


Special feature of 1905 film network   The film that will land in the Lunar New Year archives on December 29th recently held its first press conference in Beijing. Chen Kexin and Wu Junru appeared as producer and director respectively, and with the blessing of Mahua FunAge, the national expectation value of this film increased greatly.

 

I just suddenly felt something was wrong, huh? Isn’t Ceng Guoxiang the director of this film? How did it become Wu Junru’s directorial debut? Isn’t she the producer+starring? In addition, it has been rumored that the starring papi sauce is also a screenwriter of the film. How did this suddenly change people?


Papi sauce’s real name is Jiang Yilei

 

Of course, at that time, the film was also called "Sister Ling made a scene in your house", but no matter from the main lineup or the previous promotional film, it was definitely the same movie as "YaoYaoYaoLing".

 

We all have good memories. Don’t think that if we change our names, we won’t know you!

 

Here, Brother Dao just wants to ask the film side, who made this film and who made it up? After all, "YaoYaoYaoLing" is about to be released in the mainland, but the audience has to spend real money to buy tickets, so how can they have the right to know?

 

So, when did this Rashomon begin? Come on, draw a key point:

 

Some netizens found out that the words "New Works Produced by Chen Kexin and Directed by Ceng Guoxiang" were left in the synopsis column on the Douban platform of "YaoYaoling".

 

The screenshot of the watercress information of the earliest "Sister Ling makes a scene in your house" was not intercepted, but when some netizens took a screenshot the day before yesterday, the name of "Sister Ling makes a scene in your house" has changed to another name of "Yaoyaoling", and the director of the film has turned into Wu Junru, but in the synopsis, it still says "the new work directed by Ceng Guoxiang", and the screenwriter column is still papi sauce (real name is Jiang Yilei).

 

The previous Douban entry of YaoYaoLing

 

The latest entry of YaoYaoLing

 

Of course, the synopsis of Douban has been updated to the latest version, and the writers have been replaced by Zhou Yunhai, Muchun Zha and Wang Yixing.

 

Ceng Guoxiang’s studio photos exposed by various actors were always there from the beginning of filming to the end of filming.

 

Boot photo

 

Studio photo

 

Killing photos

 

Zhang Yi, the leading actor, once wrote an article in his WeChat WeChat official account, mentioning that Ceng Guoxiang was the film director. At that time, the title of Chen Kexin and Wu Junru were more clearly defined, so how could it not arouse the speculation of us "people who eat melons"?

 

On January 27th, 2017, actor Zhang Yi made it clear in his New Year message that he had devoted himself to the filming of "Sister Ling makes a scene in your house", which was produced by Chen Kexin and Wu Junru and directed by Ceng Guoxiang.

 

As the star of the film, it is impossible for Zhang Yi to sign a contract. He has been filming on the set. I still don’t know who the director is, right?

 

Love Zhang Yi, this "real hammer" has not been deleted.

 

If all this is not enough to prove that Ceng Guoxiang is the director of this film, then look at the photo carefully, and you will find the words [Director: Ceng Guoxiang] impressively in the photo.

 

Then how did Ceng Guoxiang get out?

 

Conjecture 1

 

The film style can’t be discussed properly, the director loses the dominant position in the film, and Ceng Guoxiang is forced or takes the initiative to out.

 

In April this year, before the screening of the feature film, there was a propaganda film "Sister Ling made a scene in Meng Gui Fang". At that time, the name of the director did not appear, and the positions of Chen Kexin and Wu Junru were only producer. It seems that at that time, the film has decided to abandon Ceng Guoxiang, but as for who will take over, it has not been decided yet. Of course, this is also a wild guess by Brother Dao. If it is right, it is purely a coincidence.

 

This earlier version of the promo is quite different from the first trailer recently exposed by YaoYaoYaoLing. "Ling Jie makes a scene in Meng Gui Fang" is full of Hong Kong flavor, full of Hong Kong retro style. YaoYaoLing is closer to the aesthetic habits of mainland audiences.

 

In fact, as early as April 9th this year, Ceng Guoxiang accepted a question from the 1905 Film Network at the Hong Kong Celebration. At that time, he clarified that "Sister Ling made a scene in Meng Gui Fang" was not his work, and this collaboration with Chen Kexin was just to help. Ceng Guoxiang also said that as a creator, it is most important to find the story he wants to shoot, and he prefers to shoot the story he wants to express.

 

From this point of view, it is also possible that Ceng Guoxiang lost the leading role of "Sister Ling makes a scene in your house", which led to the final style and direction of the film, which was quite different from Ceng Guoxiang’s expectation. In the end, Ceng Guoxiang could only give up the film voluntarily.

 

Conjecture 2

 

There was a help agreement before, saying, "we are logging tired", and the director changed people?

 

Two days ago, at the press conference of YaoYaoLing, Chen Kexin and Wu Junru kept silent about the beginning and end of Ceng Guoxiang out, and they shared the interesting story of shooting YaoYaoLing — — Wu Junru laughed and said that the couple had quarreled for an hour in the bathroom on the set because of the film, while Chen Kexin admitted that during the process of "supervising the work", parents often felt like protecting their children.


As for Ceng Guoxiang, in addition to publicly thanking her husband Chen Kexin for his advice, Wu Junru singled out another person who gave him a lot of help, that is, Ceng Guoxiang, a new Hong Kong director.

 

Most mainland audiences are familiar with the name Ceng Guoxiang, which should begin with the painful youth love film July and An Sheng, which was a great success in 2016. This work also helped Zhou Dongyu and Sandra win the Golden Horse Award for Best Actress, and director Ceng Guoxiang also won many awards and nominations. Chen Kexin is one of the producers of July and An Sheng. At that time, there were various reports praising Chen Kexin for taking the new director.

 

When YaoYaoLing was also called "Sister Ling made a scene in Meng Gui Fang", many media reported that Chen Kexin once again escorted the new film directed by Ceng Guoxiang.


Now, the play is finished and will be released, but Ceng Guoxiang has changed from a director to a friend to help!

 

In Ceng Guoxiang’s Weibo message, many fans who eat melons also raised the same question. Ceng Guoxiang also responded to this matter in Weibo: "We are all a family, please call me whenever you have something". When we later asked the film propagandist for proof, the other party also gave the answer of "family".

 

In the film industry, especially in Hong Kong, there are still many stories about "one family" helping each other. Take Chen Kexin, the producer of this film, as an example. When he created the film, he personally certified the Hong Kong director Liu Weiqiang to help him a lot. In the "Golden Harvest Prosperity" in the 1980s, Sammo Hung, as the eldest brother, also gave Jackie Chan and others similar assistance in the early creative stage. It can be said that the friendship of "family" can be regarded as a special "culture" passed down in this circle.

 

Only this time "YaoYaoYaoLing" is different. After all, at the beginning of shooting, the starring role of this film has been sealed, and Ceng Guoxiang is the director. However, on the eve of the release, the director changed the controlling person from the film to a passerby who helped, which is not the same as the so-called clear help between the two sides. However, it is obviously unreasonable for the film side to explain it with only one sentence: "we are logging tired".

 

The director was changed, which is nothing new in the film circle. In the early years, there were media reports that Chen Kexin replaced the original director Chen Desen, and Liu Weiqiang was the top one. However, rumors are always difficult to get a positive response from the parties, but time has proved everything. No matter what is right or wrong, the director of guillotines is Liu Weiqiang.

 

"Family" is a good word, and "family" seems to be kind to direct a movie. But today, when we pay more and more attention to intellectual property rights, even a "family" wants to know how everyone divides their work in the movie and doesn’t want to bury anyone’s talent.

 

For what reason did Ceng Guoxiang, who has been following the "Sister Ling" crew to the final stage, quit this project? Since he helped a lot, why didn’t the director Wu Junru+Ceng Guoxiang? How much did Wu Junru shoot and how much did Ceng Guoxiang help?

 

Brother Dao thinks that the film has an obligation to explain to the public that, after all, the audience is the one who ultimately spends money, and the director is also an important indicator for the audience to enter the cinema.

 

Finally, I also wish the YaoYaoLing, which will be released in the mainland on December 29th, a big sale.


Suspected that someone caught a finless porpoise Yueyang public security organ: it is fully verifying it.

  On the evening of November 15, a picture of a finless porpoise suspected of being illegally caught was circulated on several online platforms. On the 16th, the Agriculture and Rural Bureau of Xiangyin County, Yueyang City, Hunan Province sent a letter of illegal fishing clue transfer to the Xiangyin County Public Security Bureau. The Paper learned that the public security organs in Yueyang are trying their best to verify this clue.

  The finless porpoise is suspected of being illegally caught. Image source: Internet

  According to the clue transfer letter from the Agriculture and Rural Bureau of Xiangyin County, the source of the clue is Xia Wei, deputy director of the Management Committee of Henglinghu Provincial Nature Reserve, which is located in Xiangyin.

  Xia Wei told The Paper that after 11pm on the 15th, he received a screenshot forwarded by a friend. That’s a photo of a finless porpoise being caught ashore. In the photo, the finless porpoise has a fishing tackle on his lips, and a man stands behind the finless porpoise. As a staff member of a nature reserve, he immediately became nervous and asked his friends about the source of the pictures. A friend said that he also saw it from a group of fishing friends. The earliest time for this picture to appear in the group was 10: 40 that day. Some screenshots chat that this is "caught by loach".

  In Xia Wei’s view, the finless porpoise is very smart. Generally, it only eats half a catty to five catties of fish, so it is unlikely to be lured by loach. But he is still worried that this picture reflects the real situation, and "did you catch it yourself (Xiangyin)?" "If it is, it must be dealt with seriously." He thought to himself.

  The next morning, before going to work, Xia Wei reflected the picture clues to the Xiangyin County Agriculture and Rural Bureau.

  The transfer letter from the Agriculture and Rural Bureau of Xiangyin County showed that at 6: 54 am on the 16th, the bureau received a screenshot of the illegal fishing of finless porpoise released by Xia Wei who forwarded it to the relevant personnel of "Xiangjiang Baiting Actual Combat Group". The finless porpoise is a national first-class protected animal, and fishing and catching finless porpoise are suspected to constitute a crime.

  "Our bureau attaches great importance to this, but this photo reflects a small amount of information, and netizens have different opinions on the location of the incident. Therefore, we handed over the clues to the local public security organs at the first time, requesting to trace the key information such as the place where the incident occurred, the shooting time, and the specific personnel reflected in the photo to check whether the incident occurred in our county, so as to carry out the next step. " Tao Feng of Xiangyin Agriculture and Rural Affairs Bureau told The Paper, and then there was a clue transfer letter that netizens saw.

  The Ministry of Public Security has paid attention to

  On the afternoon of November 16th, the relevant person in charge of the Propaganda Department of Xiangyin County Committee told The Paper that the public security organ of Xiangyin County attached great importance to it after receiving the clue. Because the information reflected in the picture was extremely limited, it was not certain that it was in Xiangyin, nor could it be sure of the authenticity and source of the picture, so it was reported to Yueyang Public Security Bureau. At present, the public security organs of Yueyang City are fully verifying it.

  Xia Wei introduced that after reporting the screenshot information of the finless porpoise, he got a video of the finless porpoise being caught for about 10 seconds.

  In the video, a man asked in Mandarin, "What kind of fish is this? What fish? " Some women answered a few words in dialect. Xia Wei feels that this is not Xiangyin dialect, and he is not sure whether the finless porpoise in the video and the picture is the same, but both pictures have iron grilles on the ground. The finless porpoise in the picture is black and wet, and it should have just landed, but the finless porpoise in the video has turned white under the action of light and is obviously dead.

  Daming He, a volunteer of Yueyang Dongdongting Ecological Protection Association, told The Paper that he also saw the pictures posted on the Internet. Daming He was a fisherman who had been dealing with finless porpoises for many years. He was not sure whether the finless porpoises were caught ashore, but he introduced that some people in other places used "anchor hooks" to hook the finless porpoises — — Anchoring fish is a prohibited fishing method. This year, the Yangtze River basin has been severely dry, the lakes of Dongting Lake and Poyang Lake have shrunk, the movable area of finless porpoises has also shrunk a lot, and there are more and more anglers. "Even if you catch a finless porpoise, you should release it immediately. Don’t they know that the finless porpoise is a panda in the water? " Daming He said.

Stop the hidden danger of corruption from the cigarette card

  "Boss, do you have a cigarette card here?" After the National Day, the staff of the Supervision Committee of the Commission for Discipline Inspection of Changzhou City, Jiangsu Province came to a tobacco and liquor store in Lucheng Street for an unannounced visit.

  "I used to, but now I don’t." The shop assistant pointed to the "proposal for refusing to sell cigarette cards" and the "promise not to sell cigarette cards and accept social supervision" signs posted in the eye-catching position in the store and said, "It is not allowed to sell."

  This is the result of Changzhou’s special rectification from the tobacco card corruption cases investigated before. Things have to start from last year. The Supervision Committee of the Changzhou Municipal Commission for Discipline Inspection took lien measures against Gu Moumou, the former secretary of the Party Working Committee of the High-tech Zone. Among them, the confession about the cigarette card caught the attention of the case handlers: "From 2005 to 2018, before the Spring Festival every year, Wan Moumou will give me 200,000 yuan in cash or a cigarette card worth 200 cigarettes."

  According to Gu Moumou, because of the strict management in recent years and the hidden cigarette cards, after 2015, Wan Moumou changed from sending cash to sending cigarette cards. Each of these cigarette cards indicated the variety and quantity of cigarettes. Since the cigarette card can be converted into cash, Gu Moumou did not get the cigarette but directly converted it into cash. In August this year, Gu Moumou was sentenced to 10 years in prison for accepting bribes. Among the money obtained from accepting bribes, cigarette cards totaled more than 490,000 yuan.

  According to statistics, Changzhou investigated and dealt with 41 cases involving tobacco card corruption last year, all of which involved tobacco card corruption. In the first year of this year, the Supervision Committee of Changzhou Municipal Commission for Discipline Inspection took the lead in organizing self-examination, self-correction, cross-examination and unannounced visits on the issue of illegal receipt and delivery of cigarettes (cards) by various departments (units) at all levels and cadres in party member. A total of 273 cigarette cards were handed in by 72 cadres from 29 units, and 1,296,300 yuan of illegal funds were returned.

  In order to solve this problem from the source, the Supervision Committee of Changzhou Commission for Discipline Inspection keeps a close eye on the main responsible departments such as market supervision and management, tobacco monopoly, etc., and innovatively uses the working mechanism of "five orders and five transformations". By formulating task lists, listing assignment lists, issuing notices, filling in feedback lists, and issuing suggestions, the supervision content is projectized, the supervision subject is clear, the supervision matters are precise, the supervision quality is scientific, and the supervision results are long-lasting.

  In the shopping malls, supermarkets and tobacco hotels with tobacco retail monopoly licenses in Changzhou, the reporter saw the posted "Proposal on Special Rectification of Illegal Selling and Over-quota Selling of Tobacco Cards in Tobacco Hotels" and "Promise not to sell tobacco cards and accept social supervision" signs. At the urging of the discipline inspection and supervision organs at all levels, the regulatory authorities have also established files for these market sales subjects. Changzhou Tobacco Monopoly Bureau has promulgated the Administrative Measures for Stopping the Supply of Illegal Selling of Cigarette Cards, which will punish those who break their promises and violate the rules for one month. If the situation is serious, the cigarette business qualification will be cancelled, and the administrative punishment information will be pushed to the Municipal Credit Office for joint punishment.

  According to reports, through a period of rectification, tobacco card management has achieved initial results. At the same time, the "five orders and five transformations" working mechanism formed by tobacco card governance has also effectively promoted the rectification of the special struggle against evil and the feedback of environmental supervision.



  People’s Daily (19th edition, November 19, 2019)

So many problems, Ford Sharp, this encounter is so heartbreaking!

In 2018 and 2019, the key words of Ford Motor Company could not be avoided. But ask yourself, how did Ford go into decline?

After seeing the following complaint from the owner of Fujie, Xiao Bian is convinced that it is closely related to the poor product quality.

Recently, Xiao Bian learned that a complaint from a car owner in Fujie showed that in just two years from July 2016 to the present, the car has been on the road of maintenance, and the problem has not been repaired so far. The car owner also revealed all the bad things from buying a car to the present.

Full of "16 sins":

1. I bought a car in July 2016, but the new car failed to get a flat tire in January due to the problem of Goodyear tire groove, and the 4s manufacturer’s claim was fruitless.

2. The daughter-in-law drove the baby to stop at the school gate, and the sudden brake system failed, and the flameout was restarted.

3. A month later, the instrument engine fault light came on, and the 4s shop checked that it was a problem with the rear oxygen sensor, so the claim was handled.

4. Driving at a low speed rattled the front of the car. After two inspections, there was no result. After that, I went to brake maintenance to reduce the abnormal noise. The local 4s shop said that there was no way.

5. At the beginning of 2017, when I was on a business trip, I passed the Liupanshan high-speed brake jitter and the directional body jitter. I called the 4s shop and said that it was a brake disc problem. I didn’t want to change the brake disc for a new car, so I didn’t care. After the jitter was not so obvious on the way back, I basically didn’t open it.

6. The headlights automatically light up during the day. After going to the 4s shop to check the problem of the left front headlight module, they took other headlight modules for test drive. I said it would take time to claim compensation. You will slowly claim compensation from the manufacturer.

7. Brake tubing recall.

8. The skylight leaks and is recalled.

9. In 2018, there was no high beam manufacturer to upgrade the headlights, and the 4s shop said that the headlights and claims could only be made if they were not lit again.

10. Every time I refueled, I felt that the quantity was wrong. I told the manufacturer that the 69-liter fuel tank was wrong. I went to 4s and said it was a carbon tank problem, so I claimed for compensation.

11. The engine fault light came on. I went to 4s to check that the front oxygen sensor was broken, and claimed for compensation.

12. When changing the carbon canister, I mentioned to 4s that he said that the fuel consumption was extremely high and there might be problems with the oxygen sensor. After replacing the carbon canister, my oil consumption interface was filled with oil and cleared, and the oil consumption was still 20 oil in the urban area.

(I remember running 260 to 280 kilometers for a box of oil), go to 4s and clean the throttle and nozzle as they say. When I’m done, I’ll clear it to 20, and then I’ll go to 4 S. They said there was something wrong with my spark plug and asked me to replace it.

I said, "it can be replaced. I won’t pay the money until the problem is solved. After the fuel consumption is cleared, the fuel consumption is still high. Later, the NGK (gold spark plug) I changed outside was going to return to Fujian for a long distance, but the fuel consumption was still not handled.

13. At the high speed, the cruising range can only be displayed at 520 to 550 every time after filling up with oil. Pingliang to Fujian is 2100 kilometers, and I added 5 oil returns, with a cost of about 1700.

14. On the way back to my hometown, when the speed exceeds 80, the brakes obviously feel the body shaking and the direction shaking. On the way, there are two or three times of shaking, and it feels like a rollover. At that time, the brakes were not trampled.

15. The sunroof, central control, headlights and sunroof keys are out of order. After more than a year, I forgot to handle them every time I went to the 4s shop. After all, it was a minor problem.

16. Go back to my hometown to Pingliang and refuel 1800. When I went to Ford 4s computer to check and read the data, I failed to deal with the fuel consumption problem. When I was lifting the chassis to check the engine fuel tank, the right front wheel rod was linked to an oil seal of the gearbox and leaked oil, and then I claimed for compensation. Brake jitter problem 4s claims with manufacturers are fruitless.

In addition, I took a photo when I filled it with oil, and I lost one grid of oil on the oil meter, only running 56 kilometers. It’s only 2 yuan a kilometer downtown for this fuel consumption. Since 2016, how many manufacturers have seen the problem themselves.

I replaced the new brake pads at my own expense, but they replaced the solenoid valve. The problem was still frustrated between the first and third gears. I changed the gearbox oil for 40,000 kilometers, thinking that the problem could be solved. The problem still existed, and the brake disc rattled behind me. They gave me a protective agent and had to deal with it. This is a common problem. The carbon canister is broken again, and I claim a new one, and the fuel consumption is still high.

I asked to replace the front and rear oxygen sensors, and the fuel consumption was still touching. Later, I replaced the solenoid valve of a carbon canister at my own expense, and the fuel consumption was still high. I recalled the airbag this year, and I changed it inside, and the high-pressure oil pump was also replaced with a new one. The fuel consumption is still so touching.

Ford’s advertisement is good … endless ~ it should be endless.

The fuel consumption is high. I have been repairing it for more than a year, but I can’t fix it well. Changan Ford has been ignoring it after sale. I have been asking the manufacturer’s technical engineer to come over and help me solve the problem. The 4s shop said that the fuel consumption is not a fault. 

How do you feel when you see what happened to this car owner? Still buying it?

It is said that the fuel consumption of American cars is high, but the blessing industry is too high! Besides, the quality of this car has been repaired so many times, shouldn’t it be replaced for this consumer?

Producer Meg 2: In the international market, I don’t know that Jason Wu is not responsible.

Wen | Yi Qing

Editor | Chen Meixi

Halfway through the summer vacation, the national total box office has exceeded 8 billion.

The film industry has not been so lively for a long time. In the first half, "Disappeared She" constantly attracted the audience into the cinema in the marketing of marriage and love anxiety, creating a box office score of over 3.5 billion, breaking the cumulative box office record of China film history crime films; In the second half, Wu Ershan appeared in the cinema with the epic masterpiece Feng Shen, the pink world created by Barbie made efforts to break through in the summer file, and YiBo continued to expand his box office appeal with Passion.

In addition, "In an octagonal cage" and "Three Wan Li in Chang ‘an" are the objects of public discussion. Myths, women, dancing, crime, reality, animation, adventure and other stories are all gathered in this summer, and the topics, discussions and box office trends are snowballing.

Megalodon 2: Abyss, as a deep-sea adventure monster blockbuster controlled by China producers, will also become a unique existence, and is expected to drive the market in the second half of the summer file.

On the one hand, as a series, what kind of collision Meg 2 can bring after the actor’s upgrade makes the audience curious.

On the other hand, Jason Wu, the box office leader, undoubtedly raised the audience’s expectations for this film-what kind of box office miracle can Jason Wu bring to Meg 2 after Wolf Warriors 2 and Wandering Earth 2?

On the morning of July 28th, with these questions, Hedgehog Commune met two producers in Meg 2, Lorenzo di Bonaventura and Belle Avery, and discussed with them their views on Jason Wu, the difficulties in co-producing projects at home and abroad, and the changes in genre films.

Bella output a lot of information at the scene, and sincerely said: "I believe that filmmakers in the world will pay more and more attention to the China market, and I have been working on other projects. If they can all perform well in the China market, it will be a very good thing for me."

Jason Wu, first choice.

In 2018, The Meg was released in the cinema, and Li Bingbing, a China actress, became one of the highlights of the film in the China market, and finally accumulated a box office of 1.053 billion.

After a lapse of five years, in order to realize the cast of tough guys, the focus shifted to Jason Wu. The producer chose Jason Wu without hesitation, even willing to wait for him for two years.

In the live conversation with the producer, "Jason Wu" was frequently mentioned, and it is not difficult to see that the production team attached importance to Jason Wu from the whole production process. Meg 2 always revolves around the role of "Nine styles" played by Jason Wu in the aspects of script, role creation and cultural differences.

Bella mentioned, "Scripts (in Hollywood) usually take eight months to a year, but the role played by Jason Wu is very crucial. As a new character, we need to consider what is the relationship between him and every character in the first film. In order to better present the role and integrate China culture, the script has been polished for a long time. "

Lorenzo already has the production experience of Bumblebee, Transformers: The Rise of the Super Warrior and other works. In a large number of reading films, he has also seen the Wolf Warriors series starring Jason Wu. Wolf Warriors 2’s box office achievement of 5.694 billion in China market is the first time to reach the top 100 box offices in the world, leaving a deep impression on the international market. "If any filmmaker doesn’t know about Jason Wu, they haven’t done their duty."

Since then, Lorenzo has been paying attention to Jason Wu’s career. His relaxed performance in front of the screen, sometimes humorous and sometimes tough, has also become the reason why Meg 2 chose him. After the first film, the second film needs a China role to lead the show, and it forms a sharp collision with another Hollywood starring Jason Statham. Jason Wu, who is good at action movies and always surprises the audience, is the only choice.

The producer knew that Jason Wu couldn’t make an appointment, so he took the script to fight for it first. Bella still remembers seeing Jason Wu for the first time in England. At that time, in a small room, they sat on the sofa with a script and exchanged roles with him. Jason Wu left a deep impression on her.

In front of the screen, his action plays always attract people’s attention. In reality, Jason Wu is cheerful and enthusiastic, treats everyone to eat hot pot in a very authentic China way, and easily handles this role invitation at the dinner table.

Even though it was difficult to make an appointment in Jason Wu, the team still waited for two years. The film has not been officially released, but what the two producers saw and heard during the filming made them feel that the wait was extremely worthwhile.

As a Chinese-foreign co-production project, Meg 2 has gathered actors from all continents, which is a unique cross-cultural communication exhibition. Recalling the first meeting scene, Bella strengthened her choice of Jason Wu-he can bring more elements that China audiences like.

Indeed, Meg 2’s Chinese, the crowning touch, has become a joke that is more acceptable to China audiences in the film. At the scene, as long as Jason Wu speaks Chinese, there will be laughter all around.

The lines such as "Shut your mouth" and "Dare you slow down a bit?" were improvisations by Jason Wu. Foreign staff couldn’t understand them, so he explained to everyone, "He said you have to believe me, and the China audience will understand this point." Bella finally respected Jason Wu’s decision, "because he knew the China audience."

On the occasion of the strike of foreign actors’ unions, China hosted the only world premiere of Meg 2, and "Jason Wu" became the biggest "killer" for the film to seek high box office.

China’s Narration in the Deep Sea Monster Film

As a series of films, if we want to continue to meet the audience’s expectations of the film, we should not only keep the wonderful part of the first film, but also give the second film a sense of freshness.

Lorenzo thought about this problem from the beginning. If we continue to use the interaction of "male and female collocation", it will be difficult to distinguish it from the first film and give the audience a refreshing feeling. Therefore, telling stories from a different perspective, increasing the number of megalodon sharks and developing monster species seem to be the simplest and straightforward choices.

Based on the first film, Meg 2 is more complete in deep-sea thriller, character relationship and story line, and is close to China culture.

Megalodon 1 has the cool feeling of a monster film, but the character line is relatively simple, and human exploration of the underwater world is limited, which has been improved in the second part. "The relationship between the positive protagonist teams is closer than before." Lorenzo said.

Taking the character "Jiuao" as an example, Yu Baimei revealed during the road show that Jiuao’s original name was "Zhang Jian", but it was changed to "Jiuao" because of his father’s dream and based on China culture. The relationship between Jiuao and his father and his family was fully explained in the second part.

In western films, the creators usually ignore the oriental proposition of "Where do the characters come from?", while Meg 2 makes full connections according to the thinking logic of China people.

In the film, Jonas Taylor, played by Jason Statham, is a western father, while Jiuao, played by Jason Wu, is a typical uncle from the East. The relationship between them and their younger generation Mei Ying is ostensibly due to their personality, but in fact it is a collision between the East and the West in intergenerational relations.

"Jonas, Jiuao and Meiying get along very subtly. All foreign masters can understand the interaction between Jonas and Meiying, but not everyone can understand the interaction between Jiuao and Meiying. If we don’t have a partner from China, there is no way to express this subtlety accurately." Lorenzo said.

Bella told Hedgehog Commune with some excitement that the visual effects department had produced more special effects of creatures and sharks. This international cooperation has also made her know more about China culture. "With this relationship, we can understand Jiuao. For me, this is an attempt in the relationship between people. People in different cultural backgrounds have different reactions to death and dreams, which is more touching to me. “

The creative team tried to start with the relationship between the characters, which not only made the team more capable of fighting, but also made the audience in the cinema more empathetic with the characters in the monster film, and even increased the appeal to the female audience. "I think women should be excited when they see the interesting scene of two men with babies!" Bella said with emotion.

Lorenzo hopes that in this deep-sea monster film, the roles of different countries can establish different ways of connection, but it can also convey the unified emotional value and heroic narrative of human beings. "This is the preference of the global audience."

Although cultural differences always exist, which once became a challenge in the filming process, Meg 2 prefers to find commonalities in the differences, just like Lorenzo’s original intention of making a film: we want to emphasize in this film how people from different cultures and ethnic groups can establish better ties.

How to go further with genre films?

Lorenzo and Bella prefer to call the "difficulties" they encounter "challenges". Therefore, in the filming process of Meg 2, the difficulties are not mentioned, but the challenges are always there.

The number of teams is huge, and different teams in different countries have different understandings of the same problem. In the process of discussion, Lorenzo found that everyone’s contradiction lies in the degree of application of film elements. "For example, how many times do octopus appear in the film, how to present their appearance, is it the tip of the iceberg or unveiling the mysterious veil? Everyone’s starting point is good. This is not so much a difficulty as a challenge of teamwork. "

Bella was more worried about the scene when shooting. Meg 2’s underwater shooting is almost composed of special effects. The actors wear heavy costumes to perform without real scenes. She is worried about the state of the actors and the effect of filming. "We want to create a new species of octopus and make different productions for each Megalodon shark to distinguish it. These details are complicated."

But in the end, when all the elements were added, Bella did get what she wanted: the megalodon shark of the top predator was bigger, each shark had its own personality, some were ferocious, and some could coexist with human beings; Jason Wu, an actress, did stunts on the helicopter again, which shocked the staff at the scene. She described the scene as "crazy".

The crew often encounters the problem of cultural barriers, and the solution is simple and direct. If the thinking mode of foreigners in the play is concerned, the creators will mainly listen to the opinions of Warner Bros., the producer. If the thinking mode of China people is involved, the opinions of the Chinese culture of the other producer will become crucial.

As a filmmaker, Bella’s understanding of China culture mostly comes from movies. Facing the question "Which China movies do you like", she got up and took out a printed list from a side table, which recorded her favorite China directors and works. She put on her glasses and read the director’s name in unskilled Chinese. The list includes internationally renowned directors and rookie directors.

Bella appreciates Zhang Yimou and Jiang Wen the most, and also looks for the success logic of China’s commercial films in Dying to Survive’s Lost Her.

For Bella, only when she has seen enough movies can she appreciate the charm of culture. As a producer of a Chinese-foreign co-production, she should not only look for ways from past studies and make judgments on the production process, but also continue to learn from experience in the existing environment.

In her view, there is still a lot of room for improvement in monster films, and the audience’s highlights continue to be explored: "The visual effects of monster films are getting better and better, but in terms of story content, we can look at these deep-sea monsters in different ways. Just like everyone is different, there are differences between monsters, and it is not necessary to confront humans. There are various possibilities between monsters and monsters, monsters and people. "

Like any type of film, the progress of monster films requires the main creator to bring different content every time. Fortunately, there are still many possibilities to be created for the genre of deep-sea monsters in this track unfamiliar to China audiences.

Pangdonglai "explodes" Xuchang

The following article comes from Reading the City Studio, written by Li Hang.

Reading the City Studio.

Give me three minutes to show you the city.

Try to catch the "sky-throwing traffic"

Reprinted | Du Cheng Ji Studio

If you are in Xuchang for the first time, ask the driver what interesting places there are in the taxi, and the answers are basically the ruins of the Three Kingdoms and Pangdonglai, which represent Xuchang’s past and present respectively.

Xuchang is a fourth-tier city about 100 kilometers south of Zhengzhou, with an area of two-thirds of Zhengzhou and a population of only one-third of Zhengzhou. In 196 AD, Cao Cao welcomed Emperor Xian of Han Dynasty to move the capital from Luoyang to Xuxu, and lived in Xuchang for 25 years, which made it famous.

In 2024, Super Fat Donglai, a local merchant in Xuchang, was well-known in China for its excellent service and humanized management, attracting online celebrity, research teams and young people from all over the country.

As a result, some people joked: "In ancient times, Cao Cao held the emperor to make the princes, but now there is a fat east to stabilize the supply of goods and rectify the supermarkets."

According to official data, during the May 1 holiday in 2024, the three stores of Pangdonglai Angel City, Times Square and Life Square received about 1.55 million tourists. Because you can wander around casually without spending tickets, Fat Donglai has also been dubbed as the most cost-effective "5A scenic spot" in China.

The popularity of Fat East has also revived Xuchang’s tepid tourism market.

Before Fat Donglai became popular, Xuchang’s tourism industry was actually not strong. The data shows that in 2019, Xuchang, the main theme of the "Three Kingdoms", received a total of 31.9662 million tourists, with a total tourism revenue of 21.355 billion yuan. In the same year, Luoyang received 142 million tourists, and the total tourism revenue reached 132.102 billion yuan, six times that of Xuchang.

Nowadays, with the explosion of Fat Donglai on the Internet and the increase of tourists’ attention to small town tourism, the popularity of Xuchang’s cultural tourism market continues to climb.

During the May Day holiday in 2024, Xuchang received a total of 4.8 million tourists, achieving a comprehensive tourism income of 3.744 billion yuan, up 115% and 118% respectively compared with the May Day holiday in 2023 and 169% and 196% respectively compared with the May Day holiday in 2019, reaching a record high.

Born in Xuchang, Fat Donglai has grown into a "god-like existence of retail industry in China" on this fertile soil, and after he left the circle, the traffic from the sky has also "exploded" the city.

"Multi-faceted" Xuchang

Before the popularity of Fat East, many people didn’t know about Xuchang.

"Grasping one hand is a legend, and kicking one foot is a brick and tile". Xuchang has a long history and splendid culture.

In 196 AD, Cao Cao moved the capital to Xuxian (now Xu Changdong, Henan Province), "relying on the emperor to make princes"; In 220 AD, Cao Pi established Wei in the Han Dynasty. Because Wei Jichang was in Xu, Xu County was changed to Xuchang, and the name of Xuchang has been used for more than 1800 years.

It has been calculated that 59 of the 120 Romances of the Three Kingdoms took place in Xuchang. In Xuchang, the story of the Three Kingdoms is widely circulated, and the monuments of the Three Kingdoms are scattered everywhere. Names related to the culture of the Three Kingdoms can be seen everywhere. Among the 300 cultural sites of the Three Kingdoms in China, Xuchang monopolizes more than 80 sites, including Baling Bridge, where Guan Yu resigned his robes, and the Spring and Autumn Building, which was read by candlelight at night.

△ Xuchang Chunqiu Building Source: official website, Xuchang Municipal Government

Today’s Xuchang, the modern atmosphere slowly spreads from the thick historical gap.

As a traditional old industrial city in the hinterland of China’s Central Plains, Xuchang has carried out large-scale industrialization since 1960s. Equipment manufacturing industry, food processing industry, textile industry, energy and electricity industry are all traditional advantageous industries in Xuchang.

Moreover, Xuchang’s private economy is developed, and it is known as "Wenzhou in Henan", and the proportion of private economy in the total economic output ranks first in the province.

If you have seen the hit drama "Chicken Feathers Fly to the Sky", you will be particularly kind to Xu Changren’s family history. Xuchang wig entrepreneur who made his fortune in the streets and lanes is exactly the same as Chen Jianghe’s story.

"A wisp of hair" gave birth to Xuchang’s annual cross-border e-commerce transaction volume exceeding $1 billion. In 2022, the cumulative import and export volume of hair products in Xuchang reached 17.9 billion yuan, making it the largest distribution center and export base of hair products in China and even in the world.

Among them, the products of Rebecca, the star enterprise of Xuchang wig industry, are sold to more than 40 countries in Asia and Africa and more than 100 large and medium-sized cities in China. In 2023, Rebecca achieved a total operating income of 1.226 billion yuan.

Besides these, Xuchang is a livable city.

In 2023, the short video "Xuchang Don’t Panic" shot by Fan Jinlin, a native of Xuchang, became popular on the Internet. In the video, he takes "3,000 yuan a month to experience the happiness of Xu Changren" as the main line, showing the pyrotechnic side of Xuchang.

In Xuchang, water bus, which travels around the city, 3 pieces; Open-air barber shop, 5 yuan; For 300 yuan, you can invite the students in the whole dormitory to open a booth and listen to the LIVE SHOW for one night. Even, you can find many free pleasures here, such as swimming in Yinma River, or going to Liyuan Pavilion to watch a movie for free.

Fat East brings "sky-splashing traffic"

Henan Ozawa fell in love with this place when he first went to Xuchang in 2018.

He thinks the city is clean and tidy, and there are free football fields and basketball courts everywhere, and there are also many smart bookstores. In other cities, high-rise buildings stand on the central axis, while Xuchang is a central park several kilometers away. This layout is very much like Manhattan, the core area of new york in the United States.

"What is special about Xuchang is that in today’s fast-paced society, life here is very relaxed. Persimmons and pomegranates can be picked from trees, mussels and crayfish are planted in the river, and various aquatic plants are planted along the river. Living here can experience the joy of nature. In addition, there are many companies with temperature such as Fat East, so it can be said that life in Xuchang is guaranteed. " Ozawa said.

△ Shenyu Ancient Town Source: official website, Xuchang Municipal Government

Ozawa said that at that time, Fat Donglai had not been out of the circle on the Internet, and there were still few tourists. It was very fast to enter and leave the station at the railway station. "At that time, some people knew about Xuchang, but they didn’t understand that the city was like transparency. When everyone mentioned the cities around Zhengzhou, the first reaction was Luoyang and Kaifeng, and even more college students went to Xinxiang than Xuchang. "

The trip from the fat east gave the outside world a chance to know Xuchang.

In 2020, Fat Donglai boarded a hot search because he sold all vegetables at the purchase price during the epidemic, and was called a "conscience enterprise" by netizens. After that, Fat Donglai began to be known by the public.

In 2022, Fat Donglai Supermarket launched "online celebrity Big Moon Cake", which was sold out immediately after it was put on the shelves, and the enthusiasm of customers for buying it continued to heat up. Fat Donglai Big Moon Cake quickly became popular on the Internet and was snapped up by the market. Many customers queued up all night to buy moon cakes at high prices.

Fat Donglai gradually changed from Xuchang local supermarket to online celebrity supermarket.

By 2023, with the opening of Zhengzhou-Xuzhou regional railway and the boost of network traffic, the passenger flow from Fat East has increased significantly. According to the summary released by Xuchang Municipal Bureau of Culture and Tourism, during the Mid-Autumn National Day holiday in 2023, Fat Donglai received a total of 2.7 million tourists, and only Angel City of Fat Donglai received 1.4 million tourists, of which foreign tourists accounted for more than 95%.

During the holiday, Xuchang received a total of 7.504 million tourists. In other words, nearly one-third of the tourists have visited the Fat East.

In recent years, with the change of young people’s travel concept, it has become common to travel for a concert, a small barbecue and a bowl of mala Tang.

According to Sun Jiashan, an associate researcher at the Central College of Culture and Tourism Management, the consumption of cultural tourism is shifting from traditional scenic spots to diversified entertainment consumption. With the gradual diversification of the tourism market, tourists are no longer satisfied with the traditional "cursory tour", but pay more attention to the high-quality experience in the whole process of travel, looking forward to finding a tourist destination that can really make them feel happy psychologically and deeply feel the local lifestyle and customs.

For today’s young people, they often don’t like the traditional way of traveling when traveling with a group, such as getting on the bus and sleeping, getting off the bus and taking photos, and getting together to travel to big cities has become a past tense.

They prefer to jump out of the already tired tourism formula, find some small cities and personalized scenes full of beautiful life elements, such as those small cities in the fourth and fifth lines or unpopular scenic spots that are not so popular, and visit here at will. Fat Donglai and Xuchang just meet this demand.

The influx of tourists has brought a lot of changes to Xuchang. "There are obviously many more cars during the holidays than in previous years. I also specially looked at the license plate, which is found all over the country. " Ozawa said.

Since the beginning of this year, because of pet events such as "Fat Donglai earns only 30 cents for a down jacket", "Fat Donglai can get a half-price refund in response to dissatisfaction after watching the movie" and "Fat Donglai’s 13-page report investigates the incident of employees trying to eat", Fat Donglai has boarded social media hot searches more frequently. At this time, people’s tourism demand began to explode, and tourists from all over the country organized groups or punched in from Fat East by car to experience the service from Fat East.

"Before Fat East came out of the circle, Xuchang was a four-tier town in Henan. Now, with the help of traffic, this treasure city has been discovered, its popularity has been greatly improved, and urban development has begun to become faster and faster, which is more prosperous than before." Ozawa said.

In this regard, Sun Jiashan believes that "cultural tourism promotes the city" can not only directly promote the development of related industries, but also enhance the visibility and reputation of the city, attract more tourists and even investment, thus promoting the high-quality development of the city economy.

Adhere to IP empowerment

While Xuchang was seen, the city was also trying to catch the "sky-splashing traffic".

In March this year, in order to make it convenient for tourists to go shopping in Shangchao, the public transportation department of Xuchang City optimized and adjusted the bus line of Xuchang No.18, canceled nearly 40 stops, and started from Xuchang East Station and went directly to many stores in Pangdonglai, creating a convenient and efficient bus line for tourists.

This is just a microcosm of Xuchang’s "pet guest".

During the Spring Festival this year, Xuchang City released eight special tourist routes, including the Three Kingdoms Cultural Experience Tour, the Wonderful Tour of Jun Porcelain Treasures, the Experience Tour of Non-genetic Inheritance, and the Shopping Tour of Punching Cards from Fat East, and the places where 100 famous eaters and must-buy goods punched cards in online celebrity. Public parking spaces such as the Municipal People’s Congress, CPPCC compound, tourism service center and museum will continue to be open to tourists free of charge, which is convenient for tourists to park and visit.

In 2024, Xuchang’s government work report mentioned many aspects of culture and tourism. Clearly put forward to promote the development of traffic supermarkets such as Fat Donglai, support the "China Supermarket Week" and encourage all kinds of supermarkets to promote the "Fat Donglai" service standard. Accelerate the construction of two squares of modern commercial service industry in Weidu District and Hengda Xinduhui Commercial Complex in Jian ‘an District to create more new consumption scenes.

Xuchang is also making every effort to build the IP of the culture of the Three Kingdoms.

Up to now, Xuchang has held the 14th Three Kingdoms Cultural Tourism Week, which has successfully attracted a large number of tourists to visit the old places of the Three Kingdoms. At the same time, Xuchang also pays attention to combining the culture of the Three Kingdoms with the modern tourism format, and has launched a series of innovative products, such as the first domestic scripted entertainment "The World of the Three Kingdoms" for the new consumers of Z generation; Relying on Xuchang Museum, we will hold "Xu Guo chimes home" and "Three Kingdoms Cultural IP Global Creator Competition", so that visitors can deeply understand the history and culture of the Three Kingdoms during the experience.

△ Xuchang Caowei Ancient City Source: Xuchang Municipal Government official website

It is reported that the overall strategic positioning of Xuchang’s "14 th Five-Year Plan" cultural tourism is to build "three cities". That is, to build a famous historical and cultural city in the Three Kingdoms, an international cultural and creative city and an ecological and healthy city.

It can be seen that what Xuchang wants is not a temporary heat, but a long-term attraction to tourists.

Being a online celebrity-bound city can certainly enhance the influence of a city quickly, thus promoting the overall development of cultural tourism. However, in order to attract tourists continuously, it is necessary to dig deeper and show the unique local cultural characteristics. This in-depth cultural experience is very important for maintaining tourists’ interest and promoting sustainable tourism.

In the era of online celebrity, cities wanted to be red. Keeping sincerity and insisting on IP empowerment are the must-have skills for a small town like Xuchang to win in the highly competitive cultural tourism market.

Writing | Li Hang Editor | Li Guang Layout | Song

* Title Source: official website, Xuchang Municipal Government * This article does not represent the viewpoint of urban evolution, and the reprint is authorized.

Original title: "Fat Donglai" Explosive Reform "Xuchang"

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