What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

　　On September 26th, Juventus player Bremer (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On the same day, in the sixth round of the Italian Football League in the 2023-2024 season, Juventus beat Lecce 1-0 at home.

　　On September 26th, Juventus player milic (middle) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player rugani (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Labio (right) competed with Lecce player Bran. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (left) competed with Lecce player Venuti. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Locatelli (right) and Lecce player Oden competed in the match. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (front left) competed with Lecce player ramadani. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic was in the game. Xinhua News Agency (photo by Federico Tardito)

Eight years after Hailian Jinhui bought Linked Commerce for more than 1 billion yuan, this fully qualified payment license may be sold to Tik Tok for nearly 1.4 billion yuan.

On the evening of April 3, Hailian Jinhui (002537.SZ) announced that the company had signed the Equity Transfer Agreement with Tianjin Tongrong E-Commerce Co., Ltd., and planned to link its wholly-owned subsidiary with Advantage Technology Co., Ltd.(hereinafter referred to as "linkage advantage")100% equity of Linked Advantage Electronic Commerce Co., Ltd. (hereinafter referred to as Linked Commerce) was transferred to Tianjin Tongrong. 　　　

In terms of transaction price, referring to the appraisal report issued by Shanghai Dongzhou Assets Appraisal Co., Ltd., the appraisal value of all shareholders’ equity of Linked Commerce as of the appraisal base date is 1.382 billion yuan, and the price of this equity transfer is set as: the benchmark transfer consideration of 750 million yuan+the adjusted amount of net assets ("net assets consideration", the net assets of Linked Commerce on the appraisal base date is 649 million yuan) based on the consolidated statement of the equity delivery date of the target company.

The announcement also revealed that as early as January 2016, the company purchased 91.56% equity of Linkage Advantage by issuing shares, of which the transaction price of Linkage Commercial Assets Group was 1.063 billion yuan. On July 14, 2016, the equity delivery procedures were completed, and Linkage Advantage became a wholly-owned subsidiary of the company.

After the completion of this transaction, linked commerce will no longer be included in the scope of consolidated statements of Hailian Jinhui; Tianjin Tongrong intends to merge Linked Commerce through its wholly-owned subsidiary Wuhan Hezhong Yibao Technology Co., Ltd. (referred to as "Hezhong Yibao") after completing the equity delivery of the transferred Linked Commerce. The announcement emphasizes that the above transactions and mergers need to be approved by the central bank.

According to public information, Wuhan Hezhong Yibao Technology Co., Ltd. is the main body of the "Tik Tok Payment" license. According to the eye inspection, after the penetration, Hezhong Yibao holds 99% of the shares, and the other 1% is held by Zhang Lidong, the chairman of ByteDance.

This means that if the transaction is completed, Tik Tok will once again obtain a payment license through an affiliated company at a price of about 1.4 billion yuan.

Regarding this transaction, the relevant person in charge of Tik Tok Payment said that the transaction is to support offline transaction scenarios such as life service and provide more convenient payment and service experience for users and businesses in the Tik Tok system.

According to the interface journalist, as early as August 2020, Tik Tok had acquired a payment license-Wuhan Hezhong Yibao Technology Co., Ltd. through its affiliated company, and launched Tik Tok Payment. However, Hezhong Yibao’s licensed business type is only "Internet Payment", lacking the offline bank card acquiring business type. The business types of Linkage Advantage E-Commerce Co., Ltd. acquired this time include Internet payment, mobile phone payment and bank card acquiring business nationwide, and its license renewal was also approved by the central bank in January 2024.

Wang Pengbo, an analyst with Broadcom Consulting, said that the reason why Tik Tok acquired Linked Commerce was to supplement the offline bank card acquiring license. With the payment license that was only qualified for online payment, Tik Tok has set up a complete payment system online. After obtaining the qualification of offline bank card acquiring, Tik Tok Payment can further expand the payment business offline, cooperate with life service and other businesses, make up the closed-loop business, reduce the channel cost, and further strengthen the control of offline merchants.

At the same time, he also said that although the license qualification of Linked Commerce is very complete, the licensed company has been punished by the central bank many times before, and whether Linked Commerce has a complete offline entity merchant network needs to be verified. Generally speaking, payment institutions prefer to acquire more pure payment institutions without business, and it is easier to start work in time without historical burden.

According to the data, in 2018, Linked Commerce was fined more than 26 million yuan for illegal transactions, providing online payment services and transferring domestic foreign exchange abroad in violation of regulations. In July 2021, Linked Commerce also received a fine from the Business Management Department of the People’s Bank of China, and was fined 7.61 million yuan for four violations. Gao Zhangpeng, then executive director of Linked Advantage and head of the anti-money laundering working group, and Huang Rong, then president of the company and head of the anti-money laundering working group, were fined 98,000 yuan and 83,000 yuan respectively.

Wang Pengbo also pointed out that in terms of compliance, according to the Regulations on the Supervision and Administration of Non-bank Payment Institutions, the same shareholder may not directly or indirectly hold more than 10% equity of two or more non-bank payment institutions of the same business type; The same actual controller may not control two or more non-bank payment institutions of the same business type. According to the new regulations, Tik Tok may still need to further integrate its payment licenses.

He said that from the perspective of industry influence, in the short term, Tik Tok needs to consider integrating payment institutions that have already cooperated with Tik Tok in offline local life business, and balance the interests between self-operated and aggregated service providers; In the long run, it is very likely that Tik Tok will further change the market share of existing offline acquirers through subsidies and other means.

　　Beijing, May 29 (Yuan Xiuyue), the client of Zhongxin. com, "OH MY GOD, it feels too smooth. One duck excrement is green, and the other loses blood. It’s really good to see the explosion. Anyway, buy it! Buy it! Buy it! "

　　Because of imitating online celebrity and Li Jiaqi, a child named Tiantian became online celebrity. On Tik Tok, he has more than 700,000 fans, and the short video has more than 4 million likes.

　　Video screenshot

　　In response, Li Jiaqi sent him a complete set of exercise books from elementary school to high school. While laughing, netizens lamented that this year’s children are really a bit different.

　　Different from the worry of "going to Tsinghua or Peking University" from the post-80s and post-90s generation, today’s post-90s and post-90s generation seem to be facing a new problem: choose to study hard or choose to be online celebrity?

　　Data Map: Female anchors do live product display for e-commerce companies. China News Service reporter Wei Liang photo The picture is irrelevant.

　　In 2018, some media had done a graphic illustration of post-90s employment view, in which it was mentioned that 54% of post-90s most aspiring emerging occupations were anchor and online celebrity.

　　Tik Tok, Betta, bilibili, Little Red Book … … Emerging short video and live broadcast platforms are helping more and more ordinary people become famous overnight. At the same time, it has also promoted the economic boom in online celebrity. It is not uncommon for online celebrity to earn millions and tens of millions a month, and their ability to "bring goods" is even more comparable to that of stars. Last year’s Double Eleven, Li Jiaqi sold 15,000 lipsticks in five minutes, and was called "Brother Lipstick".

　　Video screenshot: The picture shows Li Jiaqi.

　　Not only that, short videos and live broadcasts have also been successfully embedded in people’s lives. Brushing Tik Tok, watching live games, becoming a UP master, publishing notes on planting grass in Xiaohongshu, and shooting Vlog anytime and anywhere have become the daily portrayal of young people.

　　It seems to be becoming a reality that you can support yourself easily by turning your hobby into work. Therefore, a question arises. If you can make money when you are in online celebrity, why do you spend time studying?

　　This is not the first discussion about "the futility of reading". Twenty years ago, 17-year-old Han Han won the first prize of the first national "New Concept Composition Competition" with an article "Peeping at a Man in a Cup". However, he is still in the first year of high school, and he has no interest in mathematics, physics and chemistry. The next year, he dropped out of school in the name of writing novels.

　　Data Map: Han Han meets fans. Photo by Luo Bo

　　Can you become a talent without the college entrance examination? This once triggered a discussion on the "reading uselessness" from all walks of life.

　　Han Han was not the only one who rebelled at that time. Mao Kankan, Li Xiang and Gao Ran, both born in 1980s, chose another road, IT entrepreneurship. They are in high spirits and have their own company in their early twenties. The media called them "four little IT in Beijing" and "upstart entrepreneurs born after 1980s". Among them, Mao Kankan and Li Xiang have never participated in the college entrance examination.

　　Han Han and Mao Kankan have become idols in the minds of teenagers. They are unconventional and run counter to traditional ideas. They are more willing to pursue their own personality than sticking to the rules and studying hard.

　　From being a writer, starting a business to being a online celebrity, the changes in young people’s choices also highlight the changes in social and cultural trends of thought in the past 20 years. Today, there are more and more factors affecting young people’s choices. Before they enter the society, the first thing they have to face is the desire to be "fed up".

　　Screenshot: Luxury advertisements on social platforms

　　From lipstick, liquid foundation and backpacks to cars and home improvement, a slightly extravagant lifestyle is being welcomed by more and more people on the Internet.

　　Some time ago, a woman with a monthly salary of 4,000 yuan in Hangzhou saved money to buy a 20,000-yuan bag, which was dissatisfied with her husband and caused a heated discussion on the Internet.

　　The exquisite life exposed by ordinary people on social networking sites can stimulate consumption desire more than advertisements. "After downloading the little red book, I feel that this day can’t be passed. Why is everyone richer than me, more beautiful than me, and more rich and loving than me?" A netizen lamented.

　　Online celebrity has become the object of many young people’s imitation. They care more about the external dress and pursue high value. In Xiaohongshu, there are not a few bloggers who publish cosmetic diaries, and even some students choose to borrow money for cosmetic surgery.

　　Screenshot: The experience of netizens drying their own loans for cosmetic surgery.

　　In the view of Sun Meng, 28, this is not an acceptable behavior for her. "This is all blinded by the advanced consumption advocated by various marketing numbers, without their own rational judgment, blindly following the trend."

　　Chen Hui also often uses little red books to see through the clothes, but many notes advertisements are very strong in nature, and all the clothes are blown to the sky. In her opinion, this may be advocating not to stop buying in buy buy.

　　Under the commercial advocacy of the Internet, getting something seems to be equated with happiness.

　　Data Map: Junior students try to be network anchors. Cangyan photo is irrelevant.

　　"Reading is not as good as being a online celebrity, and the college entrance examination is not as good as plastic surgery." If we look at reading from a pragmatic point of view, it seems that it is not cost-effective, and it requires a family to work hard for more than ten years, including time and money. But the result is not certain. Whether you can find a good job and make a lot of money is unknown.

　　But is reading really useless? Han Han, who once bombarded "the composition of the college entrance examination is stupid" and was glad that he didn’t go to college, later changed his mouth. He admitted in Weibo last year that dropping out of school was a failure, which showed that he was incompetent in a challenge and had to quit, which was not worth learning. What is worth learning is always learning the word itself.

　　Screenshot: Han Han talks about dropping out of school on Weibo.

　　"I heard someone gloating and saying, Han Han, I dropped out of school like you. I don’t understand. What is there to learn from what I have done badly? Why not learn what I do well? " Han Han said.

　　Li Xiang also commented below: "If I can get into a good university and find a good job, I won’t start a business. It was because I couldn’t get into a good university and couldn’t find a good job that I started my business. If you can’t find a good job and don’t want to start a business, it’s better to go to school. "

　　Cai Lan, who has the title of "One of the Four Great Talents in Hong Kong", has always been concerned about the status of young people. When talking about the discussion about whether online celebrity should make money or bury his head in hard work, he bluntly said: "Reading is a basic skill. If you don’t do it, you won’t last long. You have to read everything."

　　Data Map: Cai Lan. China News Service reporter Hong Shaokui photo

　　Some netizens expressed a similar view: "online celebrity is easy to get angry, but studying is useful for life." Some people think that online celebrity is not so good, and it is great that these two can do a good job. Some netizens teased that this question was actually boring, because online celebrity couldn’t be a good reader. Just like when I was a child, I struggled to choose Tsinghua or Peking University. When I grew up, I found myself thinking too much.

　　Actually, studying hard or being online celebrity is not completely contradictory. The Internet has provided people with more choices, which is a good thing.

　　But opportunities are always reserved for those who are prepared. Only by studying hard can you seize them when they pass by. (End)

For many rice noodles waiting for Xiaomi Automobile, it has been good news recently. Earlier, Reuters reported that the National Development and Reform Commission had approved the production application of Xiaomi Automobile, and only needed to get the relevant approval from the Ministry of Industry and Information Technology to complete the procedures before listing. At present, Xiaomi’s road to building a car seems to be quite smooth, and the plan to go public next year should still be in time, so rice noodles just need to get the money ready.

Moreover, there is another news that Xiaomi automobile has entered the stage of small-scale trial production, and about 50 prototype cars can be produced every week, which shows that Xiaomi automobile has the prerequisite for mass production. In addition, Lei Jun personally went to Xinjiang and other places to conduct road tests with the automobile team, which made consumers look forward to the listing of Xiaomi Automobile, and also expected what new changes the listing of Xiaomi Automobile would bring to the future automobile industry.

It’s not enough that the product is good. Xiaomi should come up with something of his own.

We have reported on the appearance and configuration of Xiaomi’s car before, so I won’t repeat it here. Generally speaking, Xiaomi’s first car is positioned as a medium-sized and large-sized coupe with a very fashionable slip-back design, which is the same as Tucki P7, Weilai ET5 and Tesla model3, and it is also a direct competitor. There is also a laser radar on the roof. In the future, there should be a higher level of intelligent assisted driving ability, and the degree of intelligence is still relatively high.

Interestingly, the relevant investment partner broke the news that a tram with a battery life of 152 kilometers was pulling three strong men to run 85 kilometers at an ambient temperature of 37 degrees, and the battery life of the car was still 90 kilometers. Since this news was released in Xinjiang, many people speculated that it was Xiaomi Automobile that broke the news. However, if this news is true, the energy consumption of Xiaomi Automobile is only 8.8 kWh in about 100 kilometers under high temperature conditions.

This achievement can be said to be quite good. As a leading BYD seal in the industry, the energy consumption per 100 kilometers is about 13 kWh. Xiaomi car may bring us more surprises in battery life. Of course, the actual situation will not be known until it is listed.

However, this highlight alone is not enough. After all, judging from the extent of the current auto market, it is no worse than the mobile phone market. There is no real thing with hard power. I am afraid that Xiaomi will not sell well, and even whether it can survive is a problem. So, from Xiaomi’s point of view, what advantages does Xiaomi Automobile have? Many people still think of Xiaomi’s "traditional power", which is cost-effective.

Can Xiaomi’s "old road" still work?

At that time, as the "showstopper" of smart phones, Xiaomi was good at coordinating the supply chain and making products with quite good cost performance. At the same time, Xiaomi also brought this model to the fields of home appliances and AIoT. So everyone is looking forward to whether Xiaomi can let consumers buy cars with better products in all aspects at a lower price this time.

Some media broke the news that Lei Jun had persuaded the board of directors that the hardware profit rate of Xiaomi Automobile should not exceed 1%, and later relied on software and ecosystem to make money. In other words, Xiaomi moved the profit model of mobile phones to the automobile industry. However, this is really not the first time. At the beginning, it was Tesla who used the follow-up subscription service to unlock functions such as FSD. This move was later learned by traditional car brands such as Mercedes-Benz and BMW.

However, this model is actually a bit difficult for consumers to accept, because our traditional automobile consumers still focus on one-time consumption. Apart from maintenance and maintenance, it will basically not make automobile brands earn more money. Tesla was ridiculed as a "rough house" because he took the subscription system. If Xiaomi really intends to take this road, how to make consumers accept this consumption model is the most crucial thing.

Only once this model doesn’t work, Xiaomi will still have to take the road of price war, but as a newcomer with almost no brand premium, it is still very difficult for Xiaomi to fight price war. After all, high cost performance is already the strength of mainstream car companies, especially this year, many car companies have announced that they will cut prices to grab the market, which is very unfriendly for a new brand.

Previously, Wang Chuanfu of BYD also publicly stated that BYD has the right to price products within the price range of 100,000 to 200,000 in the China automobile market, just hoping that the market will be stable, so as not to make everyone feel uncomfortable and others have no way out. The subtext here is that BYD has actually been merciful and didn’t want to roll friends to the death. If it really wants to fight price wars, it also has the ability to play.

As the leader of domestic independent brands, BYD is indeed qualified to say this, which is also the advantage of traditional automobile manufacturers. Therefore, it is difficult for Xiaomi to take advantage of the price of the whole vehicle. If Xiaomi wants to survive in this cruel automobile market, it still needs a little special means.

Of course, in any case, as a "catfish", consumers also hope to see that Xiaomi, the "showstopper", can bring something new to the automobile market. After all, consumers, whether BYD, Xiaomi or Tesla, benefit from the involution between car companies. As consumers, they just want to say one thing and can roll it up a little more.

　　Xinhua News Agency, Shanghai, December 26th, New Media Special Topic: How long will "online celebrity" be popular after the first year of online celebrity?

　　Xinhua News Agency’s "China Net" reporter Ye Jianyou

　　2016 can be described as "the first year of online celebrity", and the hot news about "online celebrity" has been popular from the beginning to the end of the year. With the valuation or acquisition of hundreds of millions of yuan at every turn, the ability of "online celebrity" to absorb gold is amazing. The rise of live broadcast also made "online celebrity" all the rage. This year, what "online celebrity" have been fired? Who can be "online celebrity"? Will "online celebrity" Economy Be a Bubble?

　　This year, we chased the "online celebrity"

　　The financing of "papi sauce" announced the beginning of "the first year of online celebrity" in 2016.

　　This girl, who graduated from Chinese opera and is famous for her funny short videos, suddenly got 12 million yuan in financing in March, and her personal brand valuation was as high as several hundred million yuan. She was in the limelight and had a high valuation.

　　Compared with the valuation, what is more attractive is the real money brought by "online celebrity". In December, the "fellow uncle", who is famous for constellation analysis, was bought more than 70% of his shares for more than 200 million yuan, and the young "post-80 s" uncle was worth over 100 million yuan in an instant. "online celebrity" liquidity, and then let everyone dumbfounded.

　　On Taobao, Zhang Dayi, the "online celebrity", also rose from the first year to the end of the year. This high-value woman has won a large number of fans with her taste and eloquence, and the new products launched in her online shop are often robbed in a few seconds, with monthly sales reaching one million yuan, which is cited as a classic case in the industry.

　　With the rise of the live broadcast format, with the help of platforms such as Yingke, Zanthoxylum bungeanum and Betta, the live broadcast "online celebrity" also emerges one after another. In the game industry, some "online celebrity" anchors earn a lot of money. Earlier, it was rumored that a well-known "online celebrity" anchor signed a contract for three years and earned hundreds of millions of yuan. In this regard, a senior gamer told reporters: "This price is not outrageous."

　　Even in the field of writing without live broadcast and video, "online celebrity" is constantly being born.

　　Among them, the word "online celebrity" of the year belongs to former media person Mi Meng. The writer, who graduated from Shandong University and loves Zhuangzi, has read 500,000 articles, the highest reading of a single article has reached 5 million, and the number of followers on WeChat WeChat official account has soared to 8 million.

　　At the same time, various sub-sectors, such as fitness, beauty, luggage, etc., have also emerged their own "online celebrity". Network life is surrounded by "online celebrity", and "online celebrity" in turn enriches people’s network life.

　　How to become a "online celebrity"?

　　Being a "online celebrity" is not an easy task, and it is by no means easy to be popular with a high face value and less clothes. Having a skill in any field is an essential skill to become a high-quality "online celebrity".

　　Take Mi Meng as an example. Before that, she was a senior media person with more than ten years’ experience. Mi Meng told reporters that she loves words very much. As long as she has words, she will look at them twice, and then she will read at least one book every week. Every month, she will study popular expressions with the team, such as those of Joker Xue and Zhang Wei, and she has studied them all. Just how to make a good title, Mi Meng’s handwriting has tens of thousands of words.

　　As the "online celebrity" in financial circles, Cai Danfeng, the founder of "Maple Investment Circle", has also made great efforts in the content. "Most of the guests I invite for each live broadcast are women with business backgrounds. Starting from some interesting topics and talking about financial-related topics, I have accumulated a relatively high-end, reliable and like-minded financial community over time." Cai Danfeng said.

　　Mr. Bao, a well-known blogger with more than 2.6 million fans in Weibo, holds a similar view. "For bloggers, the first thing is to think about how to make the content better. For me, my advantage lies in focusing on bags and shoes and never making beauty products. I have done a lot of research in this field. " "When your content has dry goods, people will naturally trust you and rely on your content."

　　The agent of "papi sauce" told the reporter that although the video website is very developed now, because the threshold of the video industry is already relatively high, the high-quality video content is not rich. "papi Sauce" was born in a traditional Chinese opera class, and her performance had a very good sense of rhythm, which were the important conditions for her to stand out as a "online celebrity" at that time.

　　Zhao Yu, the head of a cultural communication company in Shanghai, said: "As a ‘ Online celebrity ’ At least three conditions are required: one is to be able to continuously produce influential content on social media, the other is to have a certain right to speak in a certain vertical field, and the third is that the content it produces is liked by the audience and can continue to grow. "

　　How long can "online celebrity" be popular?

　　2016 is not only the first year of the rise of online celebrity, but also the year of the renovation of online celebrity. In April, the Ministry of Culture rectified the illegal webcast platform. In July, the Ministry of Public Security launched a special rectification of the webcast platform. In November, the National Network Information Office issued "Regulations on the Administration of Internet Live Broadcasting Service", which is regarded as the concrete embodiment of the governance of "online celebrity". The industry believes that these standardized management have dealt a blow to the virtual fire in the "online celebrity" economy, and also helped the real "online celebrity" to go further.

　　And the bubble of "online celebrity" economy began to appear. At the end of 2016, Luo Jisi, the investor of "papi Sauce", announced his withdrawal from investment. It can be seen that the deeper reasons for the popularity of online celebrity can be traced back to the economic level.

　　Ruhan, located in Hangzhou, Zhejiang Province, is an ordinary garment manufacturing enterprise. After introducing the "online celebrity" model, the company’s sales began to grow rapidly. The person in charge of Ruhan told the reporter: "A considerable proportion of semi-standard products represented by food and non-standard products represented by clothing will be promoted by opinion leaders in the future."

　　As a well-known observer of new media, Wei Wuhui of Tianqi Amoeba Fund also thinks that the economic development of "online celebrity" has great potential and obvious trend in the next few years. "From 2004 to 2014, the cost of obtaining a user’s click on the Internet of commercial enterprises increased by 10 times, and it is obviously more cost-effective to use the fan effect of" online celebrity "for publicity and promotion."

　　This can indeed be supported by data. Nowadays, through the promotion cost of search engines, the cost per click ranges from several yuan to several hundred yuan. The "online celebrity" model greatly reduces this cost. According to Mi Meng’s advertising value, his single article has been read more than 500,000 times, and the value of a single advertisement is several hundred thousand yuan. In this way, the cost of covering each fan is only around 1 yuan, which is obviously more cost-effective.

　　And more and more people are willing to share their views and experiences, which has also injected vitality into the development of "online celebrity".

　　Yao Hongzhou, head of a cultural company in Shanghai, told reporters: "With the popularization of robots, more and more laborers will be able to be liberated from simple and repetitive labor in the future. The younger generation is paying more and more attention to individuality. We receive many resumes every week, and many people want to be ‘ Online celebrity ’ 。”

　　Many people in the Internet industry believe that "online celebrity" is the driving force of network culture, but also the performance of network culture prosperity. As the artist andy warhol said, this is an era when "everyone can be a celebrity for 15 minutes". As for how long "online celebrity" will remain popular, it still depends on its integration with the economy and its long-term economic impact.

　　Editor’s note: The words here are not flashy, empty talk, and there is no "title party". In the network era of information bombing, we just want to quietly record the stories around us, pay attention to the cold and warm life, and take you to touch the questions of society.

　　Chinanews. com client Beijing, October 25 th:Why do young people eager to "go ashore and become public" take the civil service exam?

　　Author: Lang Lang

　　It is another year of national examination season. Since 2009, the national examination has registered more than one million people for 11 consecutive years.

　　Public examination fever, which is not a new topic, attracts social discussion every year.

　　"Iron rice bowl", "within the system" and "wanting to be an official" … … On the internet, it seems that public opinion can’t escape these stereotypes in interpreting the fever of public examinations.

　　However, focusing on individuals, those young people who embark on the road of public examinations either want to give themselves more opportunities to apply for jobs after graduation or have re-planned their lives and careers. In short, they hope to fight hard for themselves in an equal competition.

　　Data Map: A national examination center in Taiyuan, Shanxi Province, candidates are ready to enter the examination room. Photo by Wu Junjie

　　Four public exams: I didn’t think about anything except civil servants.

　　In April this year, Zhang Keran participated in the recruitment of civil servants for the fourth time, but she lost again, only 0.5 points away from the admission score.

　　She was disheartened and lay in bed for seven days without eating or drinking, constantly asking herself why she didn’t pass the exam again, and why she was so inferior to others. Cut off contact with the outside world, Zhang Keran like into thin air.

　　Her collapse is understandable. After all, since she graduated from college in 2015, all her life has revolved around public examinations, and becoming a civil servant has even become her dream.

　　As an only child, she doesn’t want to be too far away from home. In her own words, the "stability" and "security" of civil servants can best give her a sense of security.

　　At the age of 26, Zhang Keran, who is single, also plans to get married and start a family in the future. He has an official position in his hometown and is even an important bargaining chip when talking about marriage.

　　"Although it will not be rich and expensive, the work of civil servants can guarantee my basic life." She said.

　　Data Map: Candidates are looking for the examination room. Photo by Zhang Bin

　　The four-year journey of the public examination is inseparable from the support of family members. Grandpa has been Zhang Keran’s staunchest supporter since he made the decision to take the public examination in his senior year. The retired civil servant has a certain understanding of the system. After all, civil servants have a decent social status. In the eyes of his hometown, public officials eat "imperial grain" and are guaranteed to receive income through drought and flood.

　　Fairness is another important reason why Zhang Keran chose the road of civil servants. Zhang Keran, who graduated from an ordinary undergraduate college, deeply feels that the employment pressure is too great, and the civil service team is becoming more and more standardized and the selection method is fairer. For her, it is really the best choice.

　　In order to prepare for the fourth exam, the family spent more than 30 thousand to send her to a 53-day closed training class in a public training institution. Before leaving, my mother said, "This is your last exam. If you fail, don’t give me another exam!" " With pressure, from 8: 30 a.m. to 11: 00 p.m. every day, Zhang Keran dare not relax and can’t sleep at night.

　　After enduring great mental pressure and intense review rhythm, she still didn’t get the ideal result, which she couldn’t accept.

　　But she is still unwilling and plans to take the fifth civil service exam.

　　Photo courtesy of candidates who are studying in closed classes

　　Career choice: public examination is only one of the choices.

　　After taking the civil service exam for so many years, Zhang Keran’s dream is still to "go ashore" one day, which is a jargon among candidates in the public exam, referring to the success of the exam. In their view, if leaving the system is called "going to sea", then their goal should be called "landing".

　　Liang Yihui and Han Xiao are now "people on the shore".

　　Three years ago, when the university was about to graduate, Liang Yihui wanted to stay in Shenzhen. Getting a stable and secure job in such a big city could help him lay a relatively stable foundation.

　　In the next semester of junior year, Liang Yihui started the busy graduation season. Internship, campus job fair, graduation project, written interview … … After trying to do the simulation questions, Liang Yihui felt that it was possible to win the civil service exam, so he ended his internship early and began to concentrate on reviewing.

　　Piecemeal review +3 months of assault, Liang Yihui broke through the encirclement from the national examination army of millions in 2017 and "went ashore". Before that, he also got the offer from the company.

　　"Leave yourself a little retreat, and do something else if you don’t pass the exam." He said.

　　Compared with Liang Yihui, Han Xiao was a little confused in his graduation season.

　　He didn’t have a career plan when he failed in the postgraduate entrance examination. He just felt that he should have a job anyway, and he followed the resume of everyone in a daze. He changed five jobs five years after graduation, and finally decided on the public examination.

　　"My previous jobs were not what I wanted, and I didn’t have a sense of value," Han said with a smile, unwilling to get along like this.

　　He traveled to nearly ten cities and experienced 22 exams. He was eager to "go ashore" and even passed the highway toll collector. Finally, Han Xiao successfully "landed" in the civil service recruitment exam in Hebei.

　　In the data map, Xinhua News Agency issued Meng Delong photo

　　After "landing": the civil service profession "can be seen at a glance"?

　　After all the hardships, I finally "landed". Is the life after "landing" what I want? Just as they are for the civil servants in stabilizing selection, this feature of "stability" makes them questioned by the outside world.

　　On the Internet, whenever there is a public examination topic, netizens’ comments on public office are mostly "iron rice bowl", "wanting to be an official", "life at a glance" and "comfort within the system" … … However, as an experienced person, Liang Yihui, who has been working for two years, felt the challenge brought by his work.

　　"Communication and coordination, overall planning, deployment and implementation, summary and improvement, as long as you work hard and think well, you can make people grow." Liang Yihui said that civil servants are just a professional identity. From the perspective of posts and ranks, different heights do different things, which is full of changes and richness.

　　For him, since he chose to be a civil servant, he has to bear the corresponding post responsibilities, even if he went to other posts at the beginning, he has such an attitude.

　　"I have never imagined my ideal working state, but this state of civil servants is acceptable to me." Liang Yihui said.

　　Data map: Candidates walk out of the examination room. Photo by Wang Zhongju, a reporter from China News Service.

　　Han Xiao once disdained the work within the system. The potential "survival rule" of the office and the repetitive work content made him feel that this was a job that only people without ambitions would choose. However, after the social beating, he changed his mind about this job.

　　"You may not see the upper limit when you are admitted to a civil servant, but you can guarantee your lower limit," Han Xiao said. "You can’t guarantee the lower limit of your life when you go to a business, and it’s hard to live a life that you can see at a glance."

　　"The days when you look at the end are for those who don’t make progress all their lives." Persistently choosing the road of public examination, Zhang Keran is also quite disgusted with the outside world’s view that "public examination is a comfortable way". She believes that people who have this idea are a matter of attitude towards life, not a matter of occupation.

　　"If you only treat your work as a job, then any job is at the end of your life. If you do sales, you will be selling all your life; As a teacher, I have been a teacher all my life. Is it all at once? "

　　Zhang Keran obviously has a higher pursuit, and this ideal job has brought her a sense of self-identity. She doesn’t think the work of civil servants is particularly simple, but like a pinion, she promotes the progress of society and the country in repeated and day-to-day work.

　　Data map: Taiyuan, Shanxi, candidates who took the civil service exam walked into the test center. Photo by Wei Liang.

　　Cold thinking behind "public examination fever"

　　In 1994, the former Ministry of Personnel formally established the civil service examination and recruitment system, and organized the first civil service recruitment examination for the central state administrative organs. According to statistics from some media, the national examination in that year provided 490 places for more than 30 state organs, and finally 4,400 people formally applied for the exam, which is equivalent to 9 people competing for a position.

　　The real "public examination fever" occurred in the last ten years. Looking back at the number of applicants for the national examination in the past 10 years, the number of applicants for the national examination exceeded 1 million for the first time in 2009, and the number of applicants for the national examination has been more than one million for 11 consecutive years until the recruitment of the national examination in 2019. In the registration, the competition ratio of "one in a thousand" or even "one in a thousand" makes the "public examination fever" a topic of concern to the whole society.

　　"In many employment choices, many people still choose civil servants as their careers. After all, this is a relatively stable industry with guaranteed treatment." According to Wang Yukai, a professor at the National School of Administration, from the perspective of college students’ career choices, the advantages of civil servants’ careers are, on the one hand, decent jobs and respect, on the other hand, stable job security and career expectations.

Data map: Candidates enter the examination room, photo by China News Service reporter Chen Yushe.

　　"There is no denying that in the annual public examination army, many college students decide to prepare for the exam blindly. In the face of employment competition, they regard the public examination as one of their graduation ways and give themselves multiple opportunities." Ding Ya, an expert in public examination counseling and the founder of the hornbill public examination, said that in the face of the confusion at graduation, there is a relatively perfect growth system and career channels in the civil service system, which is also one of the factors that attract young people to enter the public examination.

　　Ding Ya said that at present, with the rapid economic and social development, the country needs to enrich more talents to enter the civil service, and the public examination is more professional and high-quality. College students are an important source of talent selection, and they should be attracted to the grassroots to make contributions.

　　As experts have said, judging from the requirements of the public examination itself in recent years, the recruitment policy has tilted to the grassroots level, the threshold for registration has gradually increased, and the job requirements have become more and more clear. The selection of civil servants by the state has become more and more detailed and strict.

　　"As far as the public examination itself is concerned, candidates need to make rational choices and carefully prepare for the exam. They should effectively prepare for the exam by post. The post means that candidates should choose suitable positions according to their own abilities and majors, and have a clear aim to maximize the matching between people and posts." Ding Ya said.

　　Ding Ya said that every year, candidates register for public examinations, and the competition ratio of some positions is too high. In fact, the civil service examination is only one of the public examinations, and there are examinations for public institutions and Selected Graduates. Some candidates who have repeatedly lost and fought can put down their attachment to a certain position and choose a matching unit according to their own abilities.

　　Wang Yukai said that in recent years, the recruitment policy of the national civil service examination is more inclined to the grassroots. "This is actually an important signal to those who apply for civil servants. Don’t simply think too high, but be pragmatic. You can go to the grassroots to get exercise. "

Produced by Qiancheng Film and Television Co., Ltd. and Xinli TV Culture Investment Co., Ltd., it is adapted from the novel of the same name by Hai Fei, the winner of the People’s Literature Award and a gold screenwriter, and it is written by him, directed by Sun Hao, starring Ruoyun Zhang, Angel, Sean and Adi, and starring by Wang Longzheng. The TV series "The Deep Sea of Spy Wars" co-starring Calvin, Li Qiang, Gao Shuguang, Wang Wanjuan, Luo Qiuyun and Ji Li will be held at 8 o’clock tonight. At the same time, Tencent Video and Iqiyi will synchronize network updates. VIP members will update 2 episodes every Sunday to Thursday at 24 o’clock, and update 1 episode on Friday and Saturday. Non-members will be exempted at 24 o’clock the next day. Today, The Scare of the Deep Sea of Spy Warfare has successively issued the final preview of the "Immediate Action" version and the single poster of the "Twin Cities Spy Shadow" version. Two heavy materials have declassified the highlights of this drama in advance, and the sinister situation, tense spy war, and many forces of the enemy and the enemy, which are fighting with each other, are intertwined in Chongqing and Shanghai, indicating that a secret spy war is about to start, which has doubled the audience’s expectation.

The battle of alternating life starts, drinking ice and moving forward is full of dangers.

With the sinister struggle situation in Shanghai and Chongqing in 1941 as the background, The Scare in the Deep Sea tells the story that Chen Shan (Ruoyun Zhang), Zhang Li (Angel) and other patriots with firm beliefs fought hard with the enemy in the hidden front, and Chen Shan was inspired by Zhang Li to transform from a small gangster on the beach and eventually grow into an excellent communist fighter. In the final preview of the "Immediate Action" version, which lasted only about one minute, the suspenseful background music laid the foundation for Chen Shan to walk in treading on thin ice as a three-sided spy after being forced to "transform" into a military special agent Xiao Zhengguo. Various characters appeared in succession in the changeable situation, and the dense amount of information refined and extracted the story context. The siege of Japanese spies, the questioning and questioning of the Kuomintang military junta and other difficulties have pushed Chen Shan into the fear of being caught at any time, and the resulting suspense is one of the many highlights of this play.

Chen Shan has no choice but to embark on this thorny road full of crises. Zhou Haichao (Sean), Yu Xiaoyue (Adi), Araki Wei (Wang Longzheng), Qian Shiying (Calvin) and others are either right or wrong, and they are playing a good show with Chen Shan Zhang Li on the hidden front. As shown in the trailer, suspense, nervousness and even humor are all reflected in this play. The simple explanation of "We are all from China" is full of hit the floor’s sense of faith, and he is concerned about whether his country can succumb to being a Japanese spy. Fortunately, there is a warm presence like a guide on the hidden road of treading on thin ice. Chen Shan and Zhang Li, who walked side by side in the hail of bullets, strengthened their faith together and strived for the dawn of national destiny.

The sinister situation of the game between all parties is simmering, and the Chinese soul ignites patriotic enthusiasm.

The "Twin Cities Spy Shadow" version of the single poster released this time also has a full sense of texture and a strong sense of home and country belief, and the horizontal display space has a deeper sense. The street view with a sense of time complements the depression of the sky with dark clouds and approaching showers. The city with beautiful shops should have been peaceful and prosperous, but the enemy occupied it and the mountains and rivers were covered with dust. Innocent compatriots are bullied by brutal aggressors, and my sons and daughters with aspirations in the Chinese nation will always be ready to be regarded as sacrifices, willing to be a beacon of fire and fight to the death with the enemy.

The drama embodies the quality with ingenuity, and the details are polished everywhere in the Republic of China. In addition to the fine demands on modeling and scenery, it also observes the hard struggle situation of revolutionary martyrs in special times. When they face the country, they swear to defend their beliefs and support the magnificent spirit of the national backbone with courage without fear of sacrifice. In "The Scare of the Deep Sea", the twists and turns between the two cities and the dangerous crouching of the multi-faceted spy add different highlights to the drama from different dimensions. The multi-line coexistence narrative and plentiful and diverse characterization will also enhance the audience’s experience of watching the drama.

In the story premiered at 8 o’clock tonight, Xiao Zhengguo will lead the military special agent, and the three-person team will carry out a secret mission. However, the plan has changed abruptly, and their actions are surrounded by the Japanese, and one person will be captured, one person will escape, and one person will be shot dead by an unknown person. Araki, the head of the Japanese intelligence agency, was the mastermind behind this operation. When he saw Chen Shan, who looked very similar to Xiao Zhengguo, he immediately came up with a plan to lose money. He takes the life of Chen Shan’s sister Chen Xia (played by Luo Qiuyun) as a threat, threatening him to become Xiao Zhengguo and go to the military to steal information for him. Chen Shan had no choice but to receive intensive training to prepare for his departure from Chongqing … Can Chen Shan, who has become Xiao Zhengguo in a new guise, go to Chongqing without being caught? What other crises are there within the same sinister military system? What crazy move will Araki, who is cruel and ruthless, make? Please look forward to the follow-up story.

Beijing business today News(Reporter Guan Zichen, Niu Qingyan) On March 14, according to Hainan Airlines, Hainan Airlines will implement the summer and autumn flight plan from March 31, open a number of domestic and international routes, and increase the frequency of flights on popular routes.

Domestically, Hainan Airlines flew nearly 500 domestic routes after the summer and autumn seasons, covering more than 80 cities in China. After the season change, it is planned to add more than 120 domestic routes to and from Haikou, Guangzhou, Changsha and Dalian. In addition, the frequency of flights from Haikou to Beijing, Guangzhou, Xi ‘an, Zhengzhou, Beijing to Shanghai, Xiamen, Chengdu, Dalian and other popular routes will be increased; And in Beijing to Haikou, Sanya, Chengdu, Chongqing, Lanzhou, Sanya to Chengdu, Harbin, Hangzhou, Chongqing, Jinan and other popular public business and tourist routes to increase the capacity of wide-body aircraft.

Internationally, Hainan Airlines flies more than 40 international and regional routes in summer and autumn, covering more than 20 countries and regions, with routes reaching Europe, North America, Asia and Oceania. Recently, Hainan Airlines plans to open a new Beijing — Dublin, Beijing — International routes such as Edinburgh and in Beijing — Berlin, Beijing — Increase flight frequency or wide-body aircraft capacity on popular routes such as Manchester. Hainan Airlines said that it will continue to speed up the resumption and sailing of international and regional routes to better meet the market demand for passengers’ entry and exit.

　

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　China Youth Network Beijing, March 4 th(Reporter Song Chen intern reporter Wang Mengsi) At 11: 00 am on the 4th, the first session of the 13th National People’s Congress held a press conference in the press room of the Great Hall of the People. Zhang Yesui, the eighth spokesman of the National People’s Congress since its establishment, appeared to answer questions from Chinese and foreign journalists on the agenda of the Congress and the work of the NPC.

　　谈本次大会：关键之年召开的重要会议

　　“十三届全国人大一次会议是一次换届的大会，是贯彻党的十九大精神的开局之年、改革开放四十周年、决胜全面建成小康社会、实施‘十三五’规划承上启下的关键一年召开的重要会议，是我国人民政治生活中的一件大事。”张业遂表示，大会将在以习近平同志为核心的党中央坚强领导下，高举中国特色社会主义伟大旗帜，深入贯彻习近平新时代中国特色社会主义思想和党的十九大精神，坚持党的领导、人民当家作主、依法治国有机统一，认真履行宪法和法律赋予的职责，开成一个民主、团结、求实、奋进的大会。

　　张业遂介绍，大会将于3月5日上午开幕，3月20日上午闭幕，会期15天半，比十二届全国人大一次会议的时间稍长。大会期间共有十项议程，将共举行八次全体会议以及十四场记者会。

　　张业遂还强调，本次大会将首次举行宪法宣誓活动，此外还将首次组织代表通道集中采访活动，邀请部分代表在人民大会堂中央大厅接受记者的集体采访。

　　On constitutional amendment and legislation: providing legal guarantee for national social development

　　In the questioning session of Chinese and foreign journalists at the press conference, a total of 11 journalists asked questions, nearly half of which were related to constitutional amendment and legislative work, and Zhang Yesui answered them one by one.

　　In response to a reporter’s question about "Why do you want to amend the Constitution at this time, and what aspects will you consider to amend it?" Zhang Yesui said that an important task of this conference is to amend part of the Constitution, review and pass the constitutional amendment. Only by constantly adapting to the new situation, absorbing new experiences, confirming new achievements and making new norms can the Constitution have lasting vitality. In order to give full play to the important role of the Constitution in upholding and developing Socialism with Chinese characteristics in the new era, it is necessary to make appropriate amendments to the current Constitution, so that the major theoretical innovations, practical innovations and institutional innovations achieved by the Party and the people in practice become constitutional provisions.

　　"Taxation is closely related to the national economy and people’s livelihood. Governing taxation according to law is an important part of comprehensively promoting the rule of law. Implementing the statutory principle of taxation is an important reform task put forward by the CPC Central Committee." In response to a reporter’s question about "the progress of real estate tax law", Zhang Yesui said that real estate tax legislation is an issue of general concern to the society. Accelerating real estate tax legislation is an important task put forward by the CPC Central Committee. The the National People’s Congress Standing Committee (NPCSC) Budget Working Committee and the Ministry of Finance have taken the lead in organizing the drafting. At present, work is being accelerated in drafting and improving the draft law, demonstrating important issues and soliciting opinions internally, so as to complete the preparatory work for submitting it to the Standing Committee for initial deliberation as soon as possible.

　　In response to a reporter’s question about "legislation and supervision of pollution prevention and control", Zhang Yesui said that in 2018, the National People’s Congress Standing Committee (NPCSC) will continue to pay close attention to environmental protection work, formulate the law on prevention and control of soil pollution, revise the law on prevention and control of environmental pollution by solid waste, review the annual report on environmental conditions and the completion of environmental protection targets, and carry out law enforcement inspections on the air pollution prevention and control law and the marine environmental protection law, in an effort to provide a solid legal guarantee for winning the battle of pollution prevention and control.

　　It is understood that an important agenda of this conference is to review the draft supervision law. When answering a reporter’s question about the draft supervision law, Zhang Yesui said that the supervision law is the national legislation against corruption. It is of great and far-reaching significance to strengthen the unified leadership of the party over anti-corruption work, build an authoritative and efficient supervision system and promote the modernization of the national governance system and governance capacity by formulating supervision law, implementing institutional innovation and organizational innovation, and upgrading the practices and experiences that have been proved to be effective in practice into legal systems.

　　Regarding the "2018 Legislative Plan", Zhang Yesui said that in 2018, more than 20 laws will be formulated or amended, including various divisions of the Civil Code and related separate tax laws. At the same time, we will do a good job in the work related to authorization decisions and reform decisions, and strengthen the filing review system and capacity building.

　　On China’s Diplomacy in the New Era: Promoting Two "Constructions"

　　"The 19th National Congress of the Communist Party of China comprehensively summed up the historic achievements of China’s development, and proposed that Socialism with Chinese characteristics has entered a new era, and that the diplomacy of a big country with China characteristics in the new era should promote the construction of new international relations and the building of a community of human destiny." When answering a reporter’s question about "China’s diplomacy", Zhang Yesui said that China insists on taking its own road, neither importing foreign models nor exporting China models. China has always followed the path of peaceful development, pursued an open strategy of mutual benefit and win-win, and developed friendly cooperation with other countries on the basis of the Five Principles of Peaceful Coexistence. China is willing to actively participate in the reform and construction of the global governance system, and hopes to promote the development of the international order in a more just and reasonable direction.

　　对于“朝鲜半岛形势”问题，张业遂表示，朝美是朝鲜半岛问题的主要当事方，如果把朝韩关系和朝美关系比作两个轮子的话，我们希望朝韩关系这个轮子能够继续转下去，希望朝美关系这个轮子能够尽快地转起来，也就是说，我们希望看到朝美双方能够尽早启动对话。中国在半岛问题上的立场是一贯的、明确的，就是我们坚持实现半岛无核化，坚持维护半岛的和平稳定，坚持通过对话协商解决问题。

　　“中美关系是当今世界最重要的双边关系之一，保持中美关系的稳定发展，不仅符合两国和两国人民的根本利益，也是国际社会的普遍期待。双方的共同利益远大于分歧，合作是双方唯一正确的选择。”在回答有关“中美关系”问题时，张业遂表示，中方愿同美方一道，认真落实习近平主席和特朗普总统北京会晤达成的重要共识和成果，坚持相互尊重，增进战略互信，避免战略误判，聚焦互利合作，妥善管控分歧，确保中美关系沿着正确的轨道不断向前发展。