At the beginning of 2020, the COVID-19 epidemic had a great impact on the economic development of our country. But for the real estate market, "housing, housing, not speculation" is the same tone. Overall, under the influence of the epidemic this year, some real estate enterprises have certain pressure to achieve their annual goals. Superimposed on the deleveraging demand under strict supervision, the capital chain of real estate enterprises is facing a test, and the sales pressure is further intensified.

　　In this context, as of December 4, 2020, the cumulative sales of Shimao Strait Development Company (hereinafter referred to as "Shimao Strait") exceeded the 100 billion mark. As a regional company, it took only five years for Shimao Strait to go from a 10 billion scale to a 100 billion camp, becoming one of the fastest companies to enter the 100 billion camp.

Guangzhou Shimao Swan Bay real map

　　Recently, our reporter learned in an exclusive interview that it is thanks to the 17 years of experience in focusing on the Fujian market that Shimao Strait has successfully realized the organic integration of regional focus and global expansion. Under the current development opportunities of the Guangdong-Hong Kong-Macao Greater Bay Area, Shimao Strait will focus on the Greater Bay Area. While continuing to achieve steady growth, it has also explored a unique development path and become a reference sample for the whole industry with leading experience.

　　Sustained steady growth, running out of the "Shimao Strait Speed"

　　In the Shimao Strait 100 billion yuan performance scale, according to Yihan data show that Fujian Province over 65 billion yuan, the first year into the Guangdong-Hong Kong-Macao Greater Bay Area to complete the results of over 30 billion yuan. In addition, Hainan Free Trade Zone also has nearly 3 billion yuan sales contribution.

　　Looking back at the development trajectory of Shimao Strait, the company has always maintained a rare growth rate in the real estate industry. Sales in 2016 were 10.70 billion yuan, 25.10 billion yuan in 2017, and 50.50 billion yuan in 2018, with a three-year compound growth rate of more than 117%. Even in the "strictest regulation in history" environment in 2019, Shimao Strait still maintained a 60% growth rate, achieving a performance scale of about 90 billion yuan throughout the year.

　　In just five years, Shimao Strait has completed a leap from 10 billion to 100 billion. Lv Yi, executive director of Shimao Group and chairperson and president of Shimao Strait Development Company, said that the company can achieve the 100 billion milestone due to three points: first, the goal and spirit. The company’s strategic direction in recent years and the Shimao Strait spirit that has been passed down for 17 years guide the work direction and status of Shimao Strait people; second, reform and implementation. Reform has allowed Shimao Strait to continuously break through bottlenecks, and implementation has ensured the realization of reform goals; third, opportunities and reflections. Shimao Strait has seized many opportunities, including opportunities in Fujian Province, opportunities outside the province, opportunities to enter the Greater Bay Area, opportunities for integration, and opportunities for cooperation.

　　Lu Yi has also said in public that the rapid development of Shimao Strait in recent years is mainly due to the organizational reform and management reform of Shimao Group, which has carried out corporatized management of its regional companies. Lu Yi believes that the management of the organization is a dissipative structure, alternating between balance and imbalance, stability and instability, so that the organization can maintain vitality. Under the guidance of this strategy, Shimao Strait has cultivated a group of managers with "entrepreneurial spirit", and the enterprise has achieved individual and individual feedback to the enterprise, and promoted a good momentum of common development.

　　China Index Research Institute analysis pointed out that the comprehensive development strength of Shimao Strait has been continuously improving, and it has overtaken many powerful real estate enterprises in the "2020 China Real Estate Regional Company Excellence List TOP10". Yan Yuejin, Chief Research Officer of E-House Research Institute Think Tank Center, told reporters that as a regional company, Shimao Strait’s sales have exceeded 100 billion yuan, and it took only 17 years to go through the process that it took 20 to 30 years for 100 billion enterprises to go from 10 billion to 100 billion. It only took five years, which also shows that it has performed well in terms of scale expansion and corporate growth.

　　Focusing on the core battlefield and deeply empowering the Greater Bay Area

　　In 2019, the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area was implemented, and the Greater Bay Area entered its first year of development. "The development model of the Greater Bay Area is highly compatible with Shimao Group’s dream and responsibility in the Bay Area," said Lu Yi. Shimao Group has gathered more than 30 years of operating experience, and has invested important resources and core forces in the Greater Bay Area in an all-round way, making it a core area for the future development and full cultivation of the group. "

　　In 2019, Shimao Strait established the strategy of deepening the Greater Bay Area; in 2020, it will further expand the territory of the Bay Area, put nearly half of the value of 500 billion yuan into the Bay Area, and cover the regional core market with more than 40 plates. With abundant high-quality soil storage and benchmarking strategic projects, the Greater Bay Area will be empowered by regionalization and diversification.

　　According to incomplete statistics, since the beginning of 2020, Shimao Strait has connected three sons in Dongguan, with a new value of more than 12 billion yuan; continued to layout Foshan, increase the land reserves of Shunde and Chancheng; and added Jiangmen and Maoming and other places. As of now, Shimao Strait has rapidly deployed in Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, Jiangmen and other core cities in the Bay Area, forming a comprehensive layout of the three core areas of Haixi Economic Zone, Guangdong-Hong Kong-Macao Greater Bay Area, and Hainan Free Trade Zone (Hong Kong).

　　Shimao Strait told reporters that the Bay Area is the future of Shimao Group’s deep cultivation area. At present, the group’s value in the Bay Area ranks second among real estate enterprises in the Bay Area, of which Shimao Strait has a value of nearly 250 billion yuan in the Bay Area.

　　In the company’s internal view, the Greater Bay Area beyond reasonable doubt is a hotspot city cluster for future development. In the next ten years, the entire Greater Bay Area will see 30 million population increase, laying the foundation for the unlimited development potential of this hot land of global attention. In fact, Shimao Strait, as the vanguard flag and innovation test field of Shimao Group, is more like the "special zone" within Shimao Group, which has been given great space by the group. Shimao Strait contributes about 1/3 of the performance scale of Shimao Group every year with the reform spirit of daring to break through, dare to take risks, dare to try, and dare to be the first in the world. Yan Yuejin analysis believes that Shimao Strait has a very important leading role in the Greater Bay Area market, especially with the increase in the development of the market around Guangzhou, which requires the participation of compound real estate companies like Shimao Strait.

　　Establish benchmarking projects and drive brand power with product strength

　　In 2017, Shimao Strait took the lead in landing the group’s product series and was fully recognized by the market. The first bright series product Xiamen Shimao Bright Tiancheng entered the market for 18 months, with a total sales of more than 7 billion yuan; the first national style product was born in Fuzhou Shimao Yunshang Guling, adding 4 billion yuan to the project.

　　When Lu Yi first entered the Bay Area in the Shimao Strait, he pointed out: "Only through benchmarking projects with good products, high quality, good operation, good service and high influence can we quickly open up the situation in the newly entered provinces and lay a solid foundation for deep cultivation in many provinces."

　　After the Shimao Strait entered the Bay Area, works such as Guangzhou Shimao Swan Bay, Guangzhou Shimao Tianyue, and Shenzhen Huangting Shimao Yuxi have been landed one after another. For a long time, Shimao Strait has cherished the value of land and has spared no effort to continuously excavate and shape "product power".

　　For example, the above three projects are located in the core of the city and have not been able to enter the market for many years. In the eyes of many companies, they are "thankless" projects. However, Shimao Strait believes that it is a rare opportunity to have the opportunity to enter the core area of the city, establish a benchmark and establish a brand. For this reason, the company spent 42 days to perfect more than 100 details of the Swan Bay project from the inside to the outside, and achieved a premium rate of 50% to 80%. The success of the Swan Bay project has also given Shimao Strait more cooperation opportunities in the Greater Bay Area. Shenzhen Huangting Shimao Yuxi is one of them.

　　After the successful transformation of Shimao Strait, Shimao Swan Bay has been positioned as a benchmark in Guangzhou and even the Greater Bay Area. It can be said that the creation of a series of benchmark projects has not only made great gains in the performance of Shimao Strait, but also quickly recognized the corporate brand.

　　Diversified development, practicing the "big aircraft strategy"

　　Diversified development has always been the growth gene of Shimao Group, which is called "big aircraft strategy" within the group. Real estate is the "main body"; the "solid wings" are business operations, hotel operation, property management and finance, etc., and the "stable tail" is high-tech, medical care, education, elderly care, culture and other quality resources. As the vanguard flag and innovative experimental field of Shimao Group, Shimao Strait is the most determined solidifier of these diversified formats.

　　Shimao Strait has fully implemented the "big aircraft strategy" of the comprehensive development of the group’s diverse businesses, and has now formed a good development situation of coordinated multi-business development. The business sectors include real estate development, super projects, landmark city complexes, hotels, commerce, cultural tourism development, culture, and high-tech.

　　In the process of empowering the Greater Bay Area, the company has integrated high-tech companies including Alibaba Cloud and SenseTime Technology; introduced high-quality educational resources such as Reed College of Harrow School and Forbidden Academy; signed contracts with internationally renowned hotel brands such as Conrad and Fairmont; created the Bay Area Living False God Pan Jiangmen Shimao Bihai Silver Lake, leading a new lifestyle in the Bay Area.

　　After the layout of 100 billion, adhere to "user-centric"

　　In recent years, the large-scale development of regional companies has become an industry trend. But with the real estate industry entering the era of stock, user requests have undergone fundamental and profound changes.

　　Regarding the development path of "after 100 billion", Lu Yi had a clear understanding a long time ago. "The volume of Shimao Strait is getting bigger and bigger, and the goal of struggle is getting bigger and bigger. We must adhere to the company’s traditions: strong execution, profound self-reflection, and down-to-earth self-innovation. Only by having the courage to reform can we break through the bottleneck."

　　When it comes to the company level, how to break through the bottleneck of "after 100 billion", Shimao Strait said that with the changes in the market and the adjustment of the business strategy module based on the organization, the company has identified three strategic goals for the future: aspire to become the most influential real estate company, the real estate company with the strongest ability to integrate resources, and the real estate company that can create value for users.

　　Under this trend, Shimao Strait regards the strategy of efficient deep cultivation and benchmarking as the source of life under the development of mature markets.

　　Whether it is a project, a region, a city, or an enterprise’s management standards, execution standards, product standards, service standards, organizational capabilities and corporate culture, Shimao Strait will launch a benchmarking strategy in all dimensions, learn from the strongest, defeat the strongest, and become the strongest. Based on this, Shimao Strait will not only deeply and thoroughly implement the group’s "big aircraft strategy" to empower the city in the future, focus on users, and create value for users, but also succeed in benchmarking strategies in various fields.

　　In response to the future operation trend of the real estate industry, the company believes that the stability of the industry will become increasingly high, and the survival of the fittest caused by this round of cyclical adjustment will greatly increase the concentration of the entire real estate industry, promoting the maturity, specialization, and systematization of the industry.

　　In response to the opportunities in the future cooperation market, the company told reporters that the real estate industry is expected to enter a stable and calm stage. Therefore, there will be many opportunities for mergers and acquisitions or cooperation opportunities in the future, which is the general trend. Opportunities and risks have always coexisted, and the company will try to consolidate itself and avoid risks as much as possible.?

　　[Aika car, new car on the market, original]

　　On August 2, 2019, the highly anticipated (|) + was officially launched.A total of 3 models were launched this time, with a price range of 18.58-22 8,800 yuan.As a leading performance model, the 03 + not only has a very sporty appearance, but also with the support of a 2.0T high-power engine, it has an excellent performance of 5.9s acceleration per 100 kilometers, which is very good in domestic independent brand models.

　

　　Performance-packed exterior design

　　In terms of styling, Lynk & Co 03 + can be seen as the latest interpretation of the design concept of "urban opposition aesthetics". Its most eye-catching feature is undoubtedly the sports surround. The designer has added a guide trend on both sides of the front bumper, which can not only sort out the turbulence at the front wheels and optimize the air effect, but also with the slightly protruding front lip below, which proves the identity of its performance car. And almost all blackened color treatment, I believe that with any color of car paint can bring fierce visual effects.

　　The Lynk & Co 03 + is also equipped with a side skirt on the side of the body, and the "+" logo is added to the C-pillar position. With 18-inch two-color multi-spoke wheels, the sporty feeling is greatly enhanced. In addition, the color around the windows, the color of the rearview mirror shell and the color of the door handle of the Lynk & Co 03 + are all black, which is full of performance style. In terms of body size, the length, width and height of the Lynk & Co 03 + are 4677 (4692)/1840/1461mm respectively, and the wheelbase is 2730mm.

　　The tail highlights of the Lynk & Co 03 + are too many. First of all, the "LYNK & CO" logo is embedded between the energy crystal taillights, which has a strong recognition whether it is lit or not. The large-sized rear wing and bottom diffuser are not only sporty, but also bring better aerodynamic performance to the Lynk & Co 03 +. The two-sided exhaust layout has almost become the standard of performance cars. With the support of so many accessories, the Lynk & Co 03 + will have a lower drag coefficient, and the maximum speed downforce has been increased from 11kg to 40kg, which greatly improves the handling stability and performance.

　　Fighting interiors

　　The overall layout of the Lynk & Co 03 + interior has not changed, but if you want to attract performance fans, the visual impact must be done in place. The embellishment of green colors can highlight the sense of sports, and the use of Alcantara materials is not only to look good, but also to provide greater friction when driving intensely. Personally, I think the Lynk & Co 03 + should add some carbon fiber materials to the interior. After all, it is a performance car, and it feels like something is missing without carbon fiber.

　　Spatial performance is fair

　　Powerful power system

　　The Lynk & Co 03 + is equipped with a 2.0T high-power engine from Volvo, with a maximum power of 187kW (254Ps) and a maximum torque of 350Nm. It is equipped with BorgWarner’s fifth-generation intelligent four-wheel drive system and an 8-speed automatic transmission, with an acceleration time of 5.9s from 0 to 100km/h. The Lynk & Co 03 + is also equipped with a track mode.

Review of relevant content:

Higher, Faster, Stronger, Speedway Test Drive Lynk & Co 03 +

The "Raptors" of the Cannon World Lynk & Co 03 + vs Golf GTI

Lynk & Co 03 + suspected price, or 18.88-20 9,800 yuan

The biggest dark horse in the 618 air conditioner market this year should be Xiaomi air conditioner, especially its star model giant power saving series, which sold out directly, sold 100,000 + units in a week, and topped the chart JD.com 1.5-horse first-class energy efficiency air conditioner sales ranking TOP1, cumulatively sold 1 million + units!

Xiaomi, which was once regarded as a "layman" by Gree, now ranks fourth in sales in the air-conditioning industry and third in sales. This achievement has stunned many air-conditioning brands, even the leading brand in the air-conditioning industry, Gree Midea, is willing to bow down!

So is the Xiaomi air conditioner worth buying? As a user who has been using Xiaomi air conditioners for more than a year, I would like to share my experience here. How is the quality of Xiaomi air conditioners? To provide you with some reference opinions.

1. Xiaomi 1.5-horse air conditioner hanging up huge power saving N1A1 use experience

There are many complaints on the Internet that Xiaomi air conditioners are OEM of Changhong, and the quality is not good, etc., but in fact Changhong’s own air conditioners are of good quality, but the sales volume is not as good as those of Glimei. (Personally feel that Changhong OEM is better than the previous TCL OEM quality)

And compared to Changhong’s own air conditioner, Xiaomi air conditioner is not just as simple as changing the logo, but also can use Mijia and Xiao Ai classmates, which is especially friendly for people with Xiaomi family buckets at home.

In terms of appearance design, Xiaomi air conditioner giant power saving N1A1 adopts a simple and fashionable appearance, and its unique shape and color scheme not only make the air conditioner itself a kind of decoration, but also improve the beauty of the whole home.

In terms of performance, Xiaomi air conditioner giant power saving N1A1 also performs well. Using full DC frequency conversion technology, 30 seconds of cooling and 60 seconds of rapid heating, whether it is cooling or heating, it can reach the set temperature in a short time, and maintain a stable operating state, greatly improving the user experience.The power saving effect is also very obvious. It took about 2 kWh to turn on for 9 hours.…

In terms of hardware parameters, it is also on par with or even beyond the models of big brands such as Gree, such as the energy efficiency ratio APF of 5.27, the circulating air volume of 680m 3/h, and the high temperature cooling and low temperature quick heating function at -32 ° C to 60 ° C. Basically, it has all the functions it should have.

In terms of actual experience, the cooling and heating effect is no different from other brands, but the noise is relatively loud when it is first turned on, but it is within the acceptable range.

In addition, the detailed design of Xiaomi air conditioner is also more intimate, such as the dual control function of temperature and humidity, as well as the one-button anti-direct blowing function and the top-mounted filter design, which can be used with other functional modules of Xiaomi air conditioner, making it very practical.

Of course, the most attractive thing is the price. In the past, a 1.5-horse air conditioner cost more than 2,000, but now the Xiaomi N1A1 only needs it.1799 yuan.It is hundreds cheaper than when I first started, and various discounts can be superimposed. Some lucky friends will eventually get unexpected discounts.

Second, the experience of using Xiaomi cabinet air conditioners

For the choice of living room air conditioner cabinet, the price advantage of Xiaomi’s giant power-saving 3-horse model is very prominent, about 4,500 yuan. The round design looks elegant, and it looks good in the corner of the living room.

The AFP value is 4.45, which is better than the national standard. The combination of a strong circulating air volume of 1200m 3/h and a large cross-flow fan allows for rapid cooling and long air supply distance in summer.

In terms of intelligent functions, Xiaomi air conditioner cabinets also perform well. It supports Mijia APP remote control, and users can adjust temperature, humidity and other parameters at 0.5 ° C anytime, anywhere to achieve precise control. At the same time, the independent dehumidification function is still more practical in the southern region.

Overall, Xiaomi’s three-horse vertical cabinet air conditioner is very resistant in terms of appearance, intelligent linkage, configuration, and price. After using it for more than a year, I feel satisfied in all aspects and deserve this price.

summary

Is it recommended to buy Xiaomi air conditioners? Overall, I personally think Xiaomi air conditioners are still very cost-effective. It not only performs well in terms of design, performance, quality, etc., but also has an intelligent operating system and energy-saving technology, making it more convenient and comfortable to use.

In addition, there are also big V reviews on the Internet, and the comprehensive score of Xiaomi air conditioner is still good, which also proves that the quality control of Xiaomi air conditioner is much better than before.

If you are considering buying a new air conditioner and seeking cost-effectiveness, Xiaomi Air Conditioning is a worthy option.

Space and vehicle comfort are closely related, and today we bring you this car. Let’s take a look.

First of all, from the appearance point of view, the front face design of the Galaxy E8 has taken a simple route, which looks more stable and atmospheric. The headlights are very in line with the consumer’s aesthetic, and the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5010MM*1920MM*1465MM, the car adopts a capable line, the body gives a very delicate feeling, with large-sized thick-walled tires, the overall visual effect is very full. On the rear design, the rear and the front of the car echo each other, the tail lights look very unique, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, very in line with the taste of young consumers. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. From the central control point of view, the 45-inch central control screen is used for decoration, which makes the interior style impressive and looks quite dynamic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and it looks very technological. The car adopts imitation leather seats, which are wide and thick, and the overall riding experience is soft and comfortable.

The Galaxy E8 is equipped with an electric motor with a total power of 475KW and a total torque of 710N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

After watching today’s talk, do you have a lot of ideas? The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

When it comes to compact SUVs, you can’t avoid Geely Xing Yue L, which is a model that has won great attention from the market with its all-round strength.

The exterior design of Xingyue L is undoubtedly one of its highlights. The front face adopts the latest "Cosmic Echo" design language of Geely family, with LED matrix headlights, showing a strong sense of technology and fashion. The body lines are smooth and full of tension, which is not only beautiful and elegant, but also optimized in aerodynamics, reducing wind resistance and improving fuel economy. As for the interior, the most eye-catching thing is the triple screen design that almost crosses the entire center console. It is equipped with Qualcomm Snapdragon 8155 chip, which not only has a shocking visual effect, but also leads the same level in operating fluency and intelligent interconnection experience, satisfying the dual pursuit of modern consumers for science and technology and practicality.

Space is one of the important indicators to measure the practicality of SUV, and Xingyue L has given a satisfactory answer in this respect. The wheelbase reaches an astonishing 2845mm, far exceeding that of the same class, providing ample legroom for both front and rear passengers. The seat is wrapped in high-grade materials, which has reached the luxury car level in terms of support and comfort, and can keep the best condition during long-distance travel. In addition, the flexible trunk space can easily meet the various loading needs of family travel.

In terms of power, Xingyue L is equipped with a 2.0T turbocharged engine, providing two versions of high and low power, matching with 7-speed wet dual clutch or 8AT gearbox, and the power output is smooth and strong. In the actual driving process, whether it’s a city shuttle or a high-speed cruise, you can feel a steady stream of power reserves. The adjustment of suspension system is biased towards comfort, while retaining a certain sense of road feedback, which can maintain a good body posture even in the face of complex road conditions and give drivers enough confidence.

For consumers who pursue high-quality car life, the Star Yue L is undoubtedly the preferred model worthy of consideration.

　　On November 8, Geely Automobile Holdings Co., Ltd. (HK.0175) released the sales data: the sales volume in October was 111,599 vehicles, an increase of about 7% from the previous month. From January to October, the total sales volume was 1,033,395 vehicles, up about 2% year-on-year. At present, 68% of the annual sales target of 1.53 million vehicles has been achieved. Affected by the epidemic situation in some areas, coupled with the shortage of the new generation of 7nm 8155 chips first built by Xingyue L, by the end of October, Geely Automobile had not delivered more than 150,000 orders.

　　It is worth mentioning that Geely Automobile delivered a total of 112,822 vehicles in October and 1,036,608 vehicles from January to October. Among them, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode in October, and delivered a total of 3,213 cars by subscription mode from January to October.

　　In the field of new energy, new energy and electrified vehicles such as Geometry A, Geometry C, Emgrand EV and Emgrand GSe sold 7,909 vehicles in October, up about 36% year-on-year. The total sales volume of new energy and electrified vehicles from January to October was 65,152 vehicles, up about 20% year-on-year.

　　In terms of overseas exports, the export volume in October was 10,104 vehicles, an increase of about 26% from the previous month. From January to October, the cumulative export volume reached 84,818 vehicles, a year-on-year increase of about 73%. Geometric brand orders in October passed Wanda 11567 vehicles again. In terms of overseas sales, the first batch of Geometry C has been sold in the Israeli market, and it has won wide attention and recognition from local media and consumers with its excellent product strength. In October, the total sales volume of Geely Atlas in Russia exceeded 25,000; Geely Coolray was rated as the first China model that fully meets the expectations of the owners by Russian authoritative analysis organization "Autostat".

　　The brand-new trend technology brand was officially delivered in October, which took a solid step towards the goal of "creating the ultimate experience of travel life with users". By the end of October, a total of 199 vehicles had been delivered.

　　Xingyue L ordered more than 75,000 vehicles, and the total sales volume of Bo Yue family exceeded 1.31 million vehicles.

　　"China Star", which is fighting for "China’s car value", continued to exert its sales in October, and achieved a total sales of 18,253 vehicles. Among them, Xingrui, the "China Star Flagship Family Car", maintained a monthly sales trend of over 10,000, with a sales volume of 12,053 vehicles in October and more than 126,000 vehicles in the 12 months since its listing. With the strong sales volume of over 10,000 yuan per month, users can see its strong market strength and product competitiveness, and further refresh the value of China sedan.

　　Affected by the shortage of Qualcomm Snapdragon 8155, the flagship car gauge chip, "China Star Flagship SUV" sold only 4,092 vehicles in October, and accumulated sales of 30,355 vehicles in more than three months. At present, the total order has exceeded 75,000 vehicles. The Qualcomm Snapdragon 8155 chip carried by Xingyue L is the top-level digital cockpit chip with 7nm mass production process, which can calculate 105,000 DMIPS in one second, 2.5 times faster than Tesla HW3.0 chip. Although it is hard to find a terminal car, many users who have placed orders say that "Xingyue L is worth waiting for".

　　The 4th generation Emgrand has only been on the market for 2 months, but as a model with profound heritage, it continues the champion quality and the sales volume continues to be bullish. In October, 17,585 Emgrand cars were sold, and the cumulative sales from January to October exceeded 150,000. Up to now, the Emgrand family has accumulated a total sales of nearly 3.3 million vehicles. The Emgrand L based on the BMA architecture and the new design style of "Energy Storm" will be launched in the fourth quarter. With the blessing of two new Emgrand cars, the sales of Geely cars are expected to reach a new high.

　　With the help of "China Fengfan Intelligent SUV" Bo Yue X, the Bo Yue family sold 17,352 vehicles in October, and the cumulative total sales from January to October reached 188,535 vehicles. So far, the cumulative sales volume of Bo Yue series has exceeded 1.31 million vehicles.

　　"China Steel Gun" Xinbinyue sold 13,183 vehicles in October, and the total sales from January to October exceeded 110,000 vehicles, up 17% year-on-year. In the three years since its listing, Binyue’s total sales volume has exceeded 400,000 vehicles.

　　The cumulative sales volume of Lectra is nearly 600,000 vehicles, and the order of Lectra 09 has exceeded 10,000.

　　The brand sold 21,707 vehicles in October and 169,667 vehicles from January to October, up 33% year-on-year. Up to now, the cumulative total sales volume of the Lectra brand is nearly 600,000 vehicles.

　　On October 20th, the 5th anniversary celebration of the LECK brand and the launch conference of LECK 09, the flagship luxury smart SUV, were held in Shanghai. As a new global high-end brand co-created with users, Linke continues to change mobile travel in the spirit of challenging conventions, and resonates with young people with a trendy lifestyle of "not just cars", winning the support of 600,000 users. At the conference, the breakthrough work of the fifth anniversary of Lectra was listed simultaneously-the brand-new flagship product Lectra 09 based on SPA architecture. Up to now, the cumulative order of Lectra 09 has exceeded 10,000 vehicles. In October, 2756 cars were exported to the European market, and the total shipments from January to October were 10702 cars. In October, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode, and from January to October, it delivered a total of 3,213 cars by subscription mode.

　　"Raytheon Power" drives "Smart Geely 2025" and will push 25 new intelligent new energy products in five years.

　　On October 31st, Geely Automobile Group officially released the strategies of global power technology brands "Raytheon Power" and "Smart Geely 2025", and will continue to adhere to high-quality development and firmly lead by technology, build itself into a technology-led global automobile enterprise, and create an intelligent travel experience beyond expectations for users with brand-new intelligent new energy products.

　　As an important part of the "Smart Geely 2025" strategy, "Raytheon Power" has opened a new era of "Power 4.0" for Geely to fully enter the electrification of power technology. "Raytheon Power" product matrix includes Raytheon Hi·X hybrid system, high-efficiency transmission, high-efficiency engine and a new generation of electric drive device "E-drive", striving to realize "China Power, supplying the world". Among them, Lei Shenqing Hi·X, as a world-class modular intelligent hybrid platform, includes a 1.5TD/2.0TD hybrid special-purpose engine and a DHT(1-speed transmission) /DHT Pro(3-speed transmission) hybrid special-purpose transmission, which supports the full coverage of A0~C-class vehicles and covers a variety of hybrid technologies such as HEV, PHEV and REEV. As a world-class modular intelligent hybrid platform, Lei Shenqing Hi·X has six ceiling-level technologies in the hybrid industry, including the world’s highest engine thermal efficiency of 43.32%, the world’s highest gear 3DHT, and 40% fuel saving rate, which completely surpasses Japanese hybrid in core technology. It is worth mentioning that the Hi·X hybrid system of Lei Shenzhi Engine will be the first to be carried on Geely "China Star". In the next three years, there will be more than 20 models equipped with the hybrid of Lei Shenming and Engine.

　　In order to ensure the promotion of the "Smart Geely 2025" strategy, Geely has built a full-stack self-developed ecosystem in the core technology fields of new energy, autonomous driving, intelligent networking and intelligent cockpit through "one network, three systems" and "Nine Longwan Action". In the next five years, Geely will invest 150 billion yuan in research and development funds, and continue to maintain the first investment in China automobile brand research and development; More than 25 new intelligent new energy products have been launched. By 2025, Geely will realize the commercialization of L4 automatic driving and fully master L5 automatic driving; Achieve a total sales volume of 3.65 million vehicles and overseas sales volume of 600,000 vehicles; Geely, Geometry and Link will realize 100% full-scene digital value chain of mobile terminals. At the same time, Geely’s total carbon emissions will be reduced by 25% in 2025 and will be carbon neutral in 2045.

　　It can be predicted that with the gradual implementation of the "Smart Geely 2025" strategy, Geely’s products will have stronger product strength, higher intelligence and better driving experience. While providing users with the ultimate experience and value, it will significantly enhance Geely’s market sales and brand potential, and help Geely become the most competitive and respected automobile brand in China.

　　(Xinmin. com published this article for the purpose of transmitting automobile information, and does not represent the views of this website.)

　　The Beijing-Hangzhou Grand Canal is the longest and largest man-made canal in the world, and it is also one of the oldest canals. Together with the Great Wall and the karez, it is known as the three great projects of ancient China. It is a great project created by the working people of ancient China and one of the symbols of Chinese cultural status.

　　The location of the canal in the Beijing-Hangzhou Grand Canal and the direction of its main stream.

　　Shandong Zaozhuang Taierzhuang ship lock downstream Wetland Park, Taierzhuang Taogou Bridge Wetland Park.

　　Suqian Zao River Qianlong Palace Yubi Pavilion, Suqian Xiangwang hometown of Xiang Yu sculpture.

　　Modern large-scale Suqian Liu Laojian third line lock, Subei Canal lock lock room.

　　According to the records, as early as more than 300 years ago, Siyang Zhongxing Town was used as a key point for water transportation, a place where officials, merchants, and Zao Gang boatmen traveled on boats and horses, or went to the three gates in the south to experience risks, or came to the north to be in shock, all of which had the psychological need to pray and hope. There were Fujian people who built a palace on Mule Street to worship the statue of Mazu, and it was originally called "Tianfei Palace". It was a meeting place for Fujian merchants to develop business, and it was also a place for them to pray and worship. Later, Emperor Kangxi gave it the seal and renamed it "Tianhou Palace". The whole group of buildings of Tianhou Palace was originally three-way, and now there are the front hall and the main hall. The eaves of the front hall are stoned with "Haiyan" and "Heqing", and the calligraphy is dignified and elegant, which sustains the deep prayers of the people There is an open-air stone statue of Mazu in the courtyard, wearing a phoenix crown, holding Ruyi in the hand, solemn and kind, elegant and handsome facing the canal, as if walking on the waves.

　　Here has also become the only Mazu cultural relics on the Thousand Miles Canal. The temples here are managed by Buddhist people, and the statues in the main hall are also unique. Mazu sits in the front, followed by Sakyamuni Buddha, and is incense by Buddhist believers at all times.

　　The Middle Canal, the northern section of the Beijing-Hangzhou Grand Canal in Jiangsu, and the Yishusi river system. It was rebuilt on the basis of the Canal and the Middle River excavated in the Ming and Qing dynasties. It starts at the junction of Taierzhuang District, Shandong Province and Pizhou City, Jiangsu Province, and is connected to the Hanzhuang Canal. It flows through Pizhou City in the southeast, and is connected to Luoma Lake from Erwan to Zaohe Gate in Xinyi County. The following Zaohe Gate is basically parallel to the abandoned Yellow River, flowing through Suqian, Siyang, and Huaiyin Yangzhuang. It is 179 kilometers long and has a basin area of 6,800 square kilometers.

　　The main tributaries are: Bulao River, Picang Floodway, Laoxi River, Chenghe River, Fangting River, Minjian River, etc. There are cascade hub projects (including control locks, ship locks and pumping stations) along the Zao River, Suqian, Liulaojian, and Siyang.

　　Before the Qing Dynasty, the Middle Canal was mainly a water transportation route. After liberation, it became a comprehensive river channel such as flood discharge, drainage, shipping, and water transportation. It was a part of the Beijing-Hangzhou Grand Canal and a water transportation channel for the east route of the South-to-North Water Diversion, which promoted the economic development of the riverside areas.

　　The single-engine ships sailing in the channel, the fleet is like a long dragon carrying more than 10,000 tons of cargo. The smallest island in the channel, the entire island is only 100 square meters.

　　The water quality of the canal is excellent, and the water in the canal can be drunk directly. There are scenery on both sides of the canal, and now it is time for gardenias to bloom.

　　The boat on the canal, the boss of the boat is here to pick up fishing enthusiasts, and there are people all over the country who go fishing by the middle canal.

　　In summer, the weather is changeable, and there are sudden thunderstorms, and fishermen with rainproof gear head home. Fishing in the river in summer is also very dangerous. They used to use small wooden boats, and the traditional skill of building wooden boats has been lost. Now most of them are steel boats, and the potential danger comes with it.

　　The people living by the canal are particularly happy, with beautiful scenery everywhere, culture every step of the way, and the extensive and profound canal culture has been passed down from generation to generation!

　　By the canal, there are exciting scenes everywhere.

　　The Grand Canal in the setting sun is quiet and comfortable, vast and far-reaching… This golden waterway will be even better tomorrow!

　　About the Author

　　Jia Chuanjun, a native of Pizhou City, Jiangsu Province, is a member of the Chinese Photographers Copyright Association, a member of the Chinese Folk Photographers Association, a member of the Xuzhou Photographers Association, a member of the Xuzhou Cultural Tourism Photography Association, and a member of the Pizhou Photographers Association. A number of photos of the Grand Canal theme have been pushed and shared on the Publicity Department of the Chinese Communist Party Xuexi Qiangguo platform, and a number of photo albums have been pushed on the Daqinling Mountains, Grand Canal Cultural Research, China Canal Network and other photography platforms and other official accounts. The work "Night Voyage" has been awarded the second "Lang Jingshan Cup" in China. The theme of the Grand Canal is the National Canal City Tour Exhibition. In September 2018, "Beijing-Hangzhou Grand Canal-Middle Canal" was exhibited in the 18th International Photography Exhibition in Pingyao, China. "Lighthouse on the Canal (Group) " was exhibited to celebrate the 70th anniversary of the founding of the People’s Republic of China. "Beautiful New Home of the Millennium Grand Canal" was exhibited in Hangzhou, Beijing, etc., and was highly concerned by Chinese and foreign visitors. The author was born by the canal On the canal, I have a deep affection for the mother river of this ancient civilization. I have been taking photos of the canal for many years. I have walked the Beijing-Hangzhou Grand Canal three times, traveling thousands of miles to take more than 10,000 photos of the canal.

　Didi has recently been quite "attentive", launching a complain program of "Chattering Didi", which is self-deprecating, self-deprecating, mutual tearing, "red-faced sweating", which has attracted a lot of laughter and applause. The president, Ms. Liu Qing, personally "went to the grassroots" and worked as an operator to respond to users’ complaints. The funny and warm feelings are combined, and while adding points to Didi, there are also voices of doubt.

In the public video, Liu Qing asked Didi executives to go to the first-line experience operator when they were promoted. From her personal experience, the professionalism is debatable. Grassroots customer service is a variety of cooperation work. If this can represent Didi’s customer service level, it will actually increase users’ concerns. We can’t say this is a "show", but professional people do professional things. Even if executives come to answer the phone as customer service, can they reap real problems? The key is that on-the-job customer service strictly implements relevant systems.

Look at the complain link again. The selected roles are talk show stars, luxury car stars, drivers, and product manager representatives. Is this user sample down-to-earth and can it represent the voice of the majority? In response to specific questions: the price increase of taxis, take "riding a bicycle will pass by the fruit store to buy expensive cherries" to prove that taxis are more cost-effective; the big data kill problem, the response is "You have only driven a few times, are we familiar with you?"; the estimated price error problem, take the black car price "darker" as a comparison; the customer thinks that the navigation detours far and insists on his own direction, which boils down to the passenger’s "will to ride a bicycle".

For another example: passengers can’t get a taxi, and the product manager attributed the root cause to limited transportation capacity, "I can’t do it". The problem is that behind the limited transportation capacity, is it a regulatory problem in various places? Or is it a problem with the platform? In a business, if there is demand, there will be supply. Who doesn’t make money? If the reflection is not deep, the problem is difficult to solve.
　
Didi allows users, drivers, and staff to "make a big noise" and figure out the problem in complaining, ridiculing, and speculating. This is a good thing.After all, it opened the door to facing the problem directly, but the problem was that the on-site answers were more hesitant, which closed the door to solving the problem again.

Therefore, many netizens have questioned,Is this spending money to scold, or whitewashing and boasting?

Looking at the scope of the problems discussed in this Roast, it is generally limited to shallow levels such as long queuing time, opaque price, inaccurate positioning, inaccurate navigation, and stingy taxi coupons.Safety is rarely discussed.Finally, Liu Qing’s sentence "On security issues, we are not joking" ended hastily. Judging from the effect of solving the problem, this kind of open dialogue seems to "address only the symptoms but not the root cause of the issue". On the surface, it is lively. If you think about it carefully, there is no real solution to the fundamental problem.

For travel, it’s not about how fast you run, but how stable you run without "rolling over". Users don’t necessarily demand how perfect the app is.What matters more is that the service is cost-effective and safe.A correct understanding of the problem is the prerequisite for correcting the problem later.

Some people think that it is difficult to travel, and it is inherently difficult, and they are too harsh on Didi. Many people commute to get off work and travel without Didi. We are patient with service improvement and innovation. As a "breaker", we must have a great responsibility.

Self-blackening is a good starting point, don’t keep "blackening".Liu Qing also realized that "users always think that Didi is cheating people". We have seen too many examples of companies "humbly admitting their mistakes and not changing their lives", such as telecommunications harassment, bidding rankings, big data push… After many companies fall into a crisis, they either pass the problem on to temporary workers to take the blame, or directly attack the media to spread rumors, or hide and be an "ostrich". Didi has chosen a good way to dare to scold, and now it needs more pragmatic actions, otherwise scolding is equivalent to scolding in vain.

Text/Peninsula All Media Reporter Zheng Tianzhong

Recently, major brands of new car-making forces collectively released the delivery volume in December 2023 and the annual delivery volume in 2023. There is no accident in the dispute of "selling the crown". LI’s sales in December exceeded 50,000 units, and the annual sales reached an astonishing 376,000 units, which is truly "far ahead"; The second place is Weilai Automobile, with the annual delivery exceeding 160,000 units, up 30% year-on-year. The figures are gratifying, but whether its prospects are bright or not is quite controversial. Followed by the car with zero running and Xpeng Motors, the gap between them is very small in 2023, with sales of more than 140,000 units, with zero running slightly ahead. Some "left behind" are Nezha Automobile. In 2023, the delivery volume of Nezha was 127,400 units, down 16% year-on-year.

Obviously, the "Wei Xiaoli" who started almost at the same time have opened the gap in 2023. The good ones can directly challenge BBA, and the poor ones will face the test of survival. In the extremely involuted market, where will the new forces of making cars go?

LI, which has no pure electric products, is "far ahead" in delivery.

Transcript of 2023: In December, LI delivered 50,353 new cars, up 22.72% from the previous month and 137.15% from the same period of last year, which was the first time that it delivered more than 50,000 new cars per month. By the end of December, LI delivered a total of 376,030 vehicles in 2023, up by 182.21% year-on-year. In this regard, LI CEO Li Xiang said, "All the goals in 2023 have been achieved: 376,000, 50,000, 20,000 and 300. Challenge higher goals in 2024: 800,000, 100,000, 30,000 and 2000 ". In other words, the annual delivery target of LI in 2024 is 800,000 vehicles.

In addition, it is worth mentioning that the Ideal MEGA will be officially released on March 1, 2024, which is the fourth model of LI and the first MPV model. The ideal MEGA has made its debut at the 2023 Guangzhou Auto Show and started blind ordering. The estimated price will be less than 600,000 yuan.

Comments: 376,000 units! This means that the delivery volume of LI in 2023 is more than twice that of Weilai, which has completely opened the distance with other new car-making forces "small partners". What’s more commendable is that the price of ideal models is more than 300,000 yuan. On the basis of such a high price, LI can achieve sales of nearly 380,000 units, which is comparable to Mercedes-Benz, BMW and Audi. I have to say that although LI only focuses on extended range and has no pure electric products yet, its ability to find the market and demand is too strong, and "sofa color TV refrigerator" can be a classic case of automobile sales in China!

Facing the "involution", where is Weilai’s future?

Transcript of 2023: In December, Weilai Automobile delivered 18,012 vehicles, up 12.86% from the previous month and 13.89% from the previous month; In 2023, a total of 160,038 vehicles were delivered, a year-on-year increase of 30.66%. On NIO Day 2023, Weilai’s first luxury car ET9 was unveiled, with a pre-sale price of 800,000 yuan, but the new car will not be delivered until the first quarter of 2025.

Comments: In 2023, the delivery volume exceeded 160,000 units, ranking second in the "Five Xiaoqiang", a new force in car manufacturing. Weilai’s report card looks ok, but it is not optimistic in reality. First of all, the sales volume of Weilai’s 160,000 units has an exponential gap from the ideal sales volume of 376,000 units, which is hard to match. On the contrary, there is a zero run and Tucki’s breathing behind it; Secondly, Weilai’s eight models, including ES8, ES6, ES7, EC6, EC7, ET7, ET5 and ET5T, have achieved such an achievement. Correspondingly, there are only three ideal models for sale: L7, L8 and L9. Taking November 2023 as an example, the top-selling models of Weilai are ES6, ET5T and EC6, and the monthly sales of other models are less than 2,000. The industry believes that the out-of-control pace of product iterative update is the main reason why its sales volume is less than market expectations.

The most fundamental reason is that the new energy vehicle market is extremely involuted this year. The high-end smart driving and air suspension that originally appeared only in high-end models have also become popular in models with a price of more than 200,000 yuan. Correspondingly, the Weilai model with a price of more than 300,000 yuan is not so powerful in terms of cost performance. In addition, throughout 2024, Weilai Automobile will not have a new generation of models, so the test it faces will be very great.

Zero running kills a "blood road" in terms of cost performance.

Transcript of 2023: In December, 18,618 zero-running cars were delivered, a slight increase of 0.59% from the previous month and a year-on-year increase of 119.22%. On December 24th, 2023, Zhu Jiangming, the founder of Zero Run Automobile, said in an open letter of the 8th anniversary of the establishment of Zero Run that more than 20,000 vehicles may be delivered in December, but from the latest delivery data, the zero run automobile failed to achieve this expectation. In 2023, a total of 144,155 zero-running cars were delivered, a year-on-year increase of 29.67%.

Comments: In 2023, the zero-run car wanted to understand a truth, that is, it did not have outstanding brand recognition. If it wants to survive and develop in this cruel market, it can only be "rolled up", and the main thing is a high cost performance. In the first half of 2023, it carried out one-step price reduction. For example, as a medium and large-sized new energy car, the zero-run C01 started at 145,800 yuan for the extended-range version and 149,800 yuan for the pure-electric version, and its cost performance was "bursting". After the zero-run T03 discount, it is only 49,900 yuan, which is also quite prominent in the small pure tram camp!

After getting rid of the crisis, Tucki finally got better.

Transcript of 2023: In December, Xpeng Motors delivered 20,115 vehicles, up by 0.37% month-on-month and 78.13% year-on-year, and delivered more than 20,000 vehicles for three consecutive months, reaching a new monthly delivery record. In 2023, Xpeng Motors delivered 141,601 vehicles, up by 17.26% year-on-year. In addition, it is worth mentioning that Tucki X9 has just been listed, with the price ranging from 359,800 yuan to 419,800 yuan. As the flagship model under Tucki’s "Boom" structure, the new car is positioned as a medium and large MPV, and its power is pure electric power system.

Comments: Due to the "mistake" in the pricing of G9 at the beginning of listing, Xpeng Motors suffered a decline in sales at the beginning of 2023. Fortunately, Tucki G6 of "last stand" finally showed its sincerity in price, and the starting price of 209,900 yuan really shocked the market at that time, and Tucki’s monthly sales began to sprint towards 20,000 units. Then the new G9 went on the market in September, 2023, with a crazy drop of 46,000 yuan, which once again opened the market. Coupled with the competitive price of X9, Xpeng Motors finally ate a "reassurance"!

Nezha cars are pinned on overseas markets?

Transcript of 2023: Nezha Automobile delivered 127,496 vehicles in 2023, down 16.16% year-on-year. In December, the delivery volume of Nezha automobiles was 5,135, down 58.93% from the previous month and 34.12% from the same period of last year, which was the sixth consecutive month that it ranked last in the list of "Five Xiaoqiang".

Comments: Compared with Ideal, Weilai, Tucki and Zero Run, the presence of Nezha cars in the car world is indeed a little lower, and its current situation is not ideal. In this regard, Zhang Yong, CEO of Nezha Automobile, also conducted a review. He believes that "it was not done well in 2023, mainly because the new and old products were not well connected and the rhythm was chaotic; The listing price of new products is too high, although the adjustment was in place in the second half of the year, it lost the opportunity; Loss-making product lines greatly reduce production; The mode of communication is old and there are good things that can’t be said; The marketing headquarters is centralized and weak in management. " Zhang Yong said that in 2024, Nezha Automobile will launch two new models and adjust its marketing system. In addition, Nezha Auto is seeking to boost its sales through the development of overseas markets. According to official data, in 2023, the sales volume of Nezha Auto in overseas markets exceeded 20,000.

General comment: swim against the current, if you don’t advance, you will retreat

Judging from the situation in 2023, the new car-making forces "Five Xiaoqiang" Ideal, Weilai, Tucki, Zero Run and Nezha are facing different situations. The ideal sales lead is relatively large, and the profitability is also good. Weilai, Tucki and Zero Run are still fighting together in terms of delivery volume. Who can be a big attraction in early 2024? And Nezha Auto needs to make real efforts to improve its sales and presence. At the same time, the competition in the whole new energy market is very fierce. Traditional independent brands, joint venture brands and luxury car brands will all make big moves in 2024, and the situation faced by the new forces of building cars is still grim. As the saying goes, "sailing against the current, if you don’t advance, you will retreat", and "Five Xiaoqiangs" need to have a full sense of competition to further enhance their shortcomings.

　　Intermediaries are an important part of the real estate market. Due to the changes in the real estate market in recent years, incidents of intermediaries "asking for salaries" from developers have also occurred from time to time.

　　Recently, a document titled "Notice on Matters Related to Shenzhen Zhongyuan Feedback Commission Advance" circulated on the Internet, in which the information that "each developer/agent has not paid Shenzhen Zhongyuan’s commission exceeds 1 billion" attracted attention.

　　Well-known intermediaries post for commissions

　　The signature of the online document is "Shi Junrong, CEO of Zhongyuan Group", and the time is August 11, 2023.

　　According to the document, in recent years, the real estate industry has been sluggish, and developers’ capital chains have been broken and thunderous, unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.

　　According to First Finance, insiders of Zhongyuan Group confirmed the authenticity of the above documents to First Finance.

　　"According to the practice of the real estate sales industry for many years, the income of sales personnel includes basic salary and commission, and the commission needs to be paid after receiving the sales commission from the developer/agent." The above-mentioned commission payment system has been implemented by Zhongyuan Group since its establishment 45 years ago, and the basic salary part of employees has always been paid in full on time every month, and there has never been any delay in salary or malicious arrears of salary.

　　Regarding the commissions not received by employees, the above-mentioned document states that if Shenzhen Zhongyuan is required to advance the commission without receiving the sales commission from the developer/agent, even if only the commission of the grassroots employees is advanced, the amount of funds that need to be advanced has exceeded 400 million yuan, which will make the company’s operation more difficult. For the reasons mentioned above, Zhongyuan Group and Shenzhen Zhongyuan do not have the prerequisites for advance payment of employee commissions and partner commissions without receiving the sales commission from the developer/agent. However, considering the living difficulties of some particularly difficult employees, the board of directors of Zhongyuan Group has decided to issue special hardship pensions to employees with special difficulties. Employees with special needs can submit applications according to the process, and the group employee association will review and approve them.

　　Involving Evergrande, Baoneng, etc

　　According to public information, Shenzhen Zhongyuan belongs to Zhongyuan Group, which was established in 1978 and is a large-scale comprehensive real estate service enterprise mainly engaged in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management, data integration, and investment immigration.

　　The company’s official website shows that currently, Zhongyuan Group has more than 55,000 employees, 2,500 directly-operated floor shops, and has established branches in 60 cities around the world, with business reaching hundreds of cities. It has become a pioneer and leader in the real estate agency industry.

　　According to the Shanghai Securities News, Shenzhen Zhongyuan is the abbreviation of Zhongyuan Real Estate Agency (Shenzhen) Co., Ltd. It is a large professional real estate agency company in Shenzhen. Since 2001, the number and sales volume of real estate agents in the secondary market have accounted for the main share of the Shenzhen real estate market.

　　Shenzhen Zhongyuan provides research services for government land investment, full consultation planning and sales agency services for developers, and residential, office, shop, factory rental and sales brokerage services, as well as mortgage, appraisal and other services for customers in Shenzhen and Hong Kong.

　　The above-mentioned document states that in recent years, the real estate industry has been sluggish, and the capital chains of major developers have been broken one after another. They have been unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.According to statistics, the developers/agents have not paid Shenzhen Zhongyuan commission more than 1 billionThe court has initiated a lawsuit to pursue the amount of 535 million yuan.Where the court has ruled that the amount of enforcement exceeded 400 millionThe amount to be judged 135 million multiple.

　　At present, the main developers and projects sued by Shenzhen Zhongyuan include Kaisa, Hengda, Baoneng, Shimao, Longguang, and Jixiangli. The above-mentioned real estate developers who have been sued recently are also subject to various news.

　　According to First Finance, Bai Wenxi, vice chairperson of China Enterprise Capital Alliance and chief economist of IPG China, told First Finance that from the perspective of creditor repayment order, the payment of intermediary sales commission should be classified as ordinary creditor’s rights, and the general supplier is in the same sequence, and the repayment order is after the senior debt rights with secured mortgage and other credit enhancement conditions, and before preference share.

　　Bai Wenxi said that in the process of chasing commissions, real estate intermediaries can seize as many of the other party’s effective assets and key current accounts as possible by means of pre-litigation preservation, and then fully negotiate with the other party to achieve maximum reconciliation as much as possible, so as to recover claims as soon as possible.

　　Shenzhen second-hand housingDeal size shrinks

　　A massive loss of employees

　　Data from the Shenzhen Real Estate Intermediaries Association shows that since 2020, the transaction volume of second-hand houses in Shenzhen has continued to decline. From 2020 to 2022, the number of second-hand houses signed online in Shenzhen (the number of sales and purchase contracts initiated on the Shenzhen real estate information platform, and the number of non-final transactions) was 120,295, 44,375, and 26,853, respectively. The number of second-hand houses recorded in the first half of this year was 20,852, only a fraction of the peak in 2020.

　　On July 12 this year, data disclosed by the Shenzhen Real Estate Intermediaries Association revealed that the average monthly turnover of second-hand real estate agents in Shenzhen in the first half of this year was 0.09 units per person, translating to an intermediary who could only sell 1.08 units a year.

　　In recent years, the scale of second-hand housing transactions in Shenzhen has shrunk, leading to a large loss of employees.

　　"At the peak of the market, there were more than 60,000 star-rated intermediaries (real-name registration practitioners) in Shenzhen, but now there are only more than 20,000 people left, and the industry is struggling to survive," said a relevant person from the Shenzhen Fangfang Association. In addition, the "newcomer rate" of Shenzhen’s intermediary industry in the first half of this year was about 21.6%. In 2020, when the market is hot, 49.3% of practitioners are newcomers.

　　The Shenzhen Real Estate Intermediaries Association pointed out that the first-quarter "phased Xiaoyangchun" market in Shenzhen’s second-hand housing market came to an abrupt end after entering April. Even from the second quarter, the monthly transaction volume continued to drop, and returned to the embarrassing situation of less than 3,000 units per month during the annual epidemic. In the final analysis, after the market bottomed out, market confidence has not been completely restored. After entering the second half of the year, with the accumulation of new housing sales pressure, the white-hot competition for second-hand housing and the weakening of market expectations for policies, in the absence of any support to stabilize expectations, it may be difficult for the market to reproduce a similar "phased Xiaoyangchun" market in the first quarter in the near future.

　　edit|Sun Zhicheng, Yi QijiangProofreading |Zhao Qing

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