Beijing, April 15 (Reporter Xu Fang) Lantu Automobile is a high-end smart electric vehicle brand that Dongfeng Company firmly implements the important directive spirit of "developing new energy vehicles is the only way for our country to move from an automobile power to an automobile power". Sales in 2023 were 50,552 units, an increase of 160% year-on-year. In the first quarter of this year, a total of 16,345 units were sold, an increase of 188% year-on-year. Lantu’s cumulative production and sales exceeded 100,000 units.

(The 100,000 vehicle of Lantu Automobile rolled off the assembly line, the picture provided by the enterprise, issued by the Central Broadcasting Network)

Party building leads all staff to fight together and promotes the improvement of Lantu’s quantity and quality

Since its official establishment in 2023, the Party Committee of Lantu Automobile has solidly implemented the main responsibility of party building work, adhered to "taking the direction, managing the overall situation, and ensuring the implementation", with "integration, co-construction, innovation, and service" as the focus, learning "war" in "war", and actively exploring ways and paths to practice the integration of party building and management. The first party congress was held on January 14, 2023, and the party building work idea of "strengthening the foundation and building the system; strengthening the ability and going up the ladder; strengthening the culture and creating a brand" was systematically planned. The party building work idea of "three steps" mobilized the majority of cadres and employees to closely focus on the central work and realize value in the common struggle.

2024 is the "year of high-quality development" for Lantu Automobile. The Lantu Automobile Party Committee implements the requirements of consolidating and expanding the educational achievements of the theme, implements the deployment of Dongfeng Company’s "all for development, all for sales, all for winning", and gives full play to the political and organizational advantages of the party organization. Mobilize all cadres and employees to anchor the goal and push forward.

(Qin Jie, Secretary of the Party Committee of Lantu Automobile, delivered a speech at the Lantu Automobile April Situation Target Education and Leadership Model Release Conference, provided by the enterprise, and published by China Central Broadcasting Network)

Adhere to high-level technological self-reliance and make products into high-quality products

Lantu Automobile insists on independently mastering key core technologies, and is developing the first domestic native intelligent electric ESSA architecture with completely independent intellectual property rights. It takes the lead in mass-producing the world’s leading "software-defined car" Tianyuan architecture, and builds the industry’s first six-in-one intelligent multi-mode hybrid technology based on pure electric platform. Lanhai Power has built a complete and leading intelligent manufacturing system, forming a globally competitive core technology full-stack self-research and controllable ability. In terms of batteries, based on the self-developed "amber" and "mica" battery technologies, in the wading and bottom crash tests, the test results are "no smoke, no fire, no explosion, no water ingress".

(Lu, CEO of Lantu Automobile, spoke at the (expanded) study meeting of the Party Committee’s Theoretical Learning Center Group, provided by the enterprise, and issued by the Central Broadcasting Network)

At present, Landmap Automobile has issued a total of 3,006 patents and 885 patents, including 2,478 invention patents, accounting for 82.4%. Overseas patents have been issued 82, with a focus on new energy, intelligent driving, and intelligent networking.

(Lantu Automobile Lanhai Power, enterprise map, issued by China Central Broadcasting Network)

At the manufacturing end, Lantu Automobile integrates 5G with the Internet of Things, big data, artificial intelligence and other technologies. Its design platform has opened up the R & D design data flow and applied digital virtual simulation technology. The project cycle of new models has been shortened from 36 months to 24 months, and the customized production of "Thousands of People and Thousands of Faces" has been realized. In March this year, Lantu was successfully selected into the 2023 "Hubei Boutique" list, becoming a new business card of Hubei Intelligent Manufacturing.

(Lantu Automobile was selected for the first Hubei boutique list in 2023, and the picture was provided by the enterprise and issued by the Central Broadcasting Network)

Building competitive institutions and mechanisms to enhance development vitality and motivation

Lantu Automobile is the first central automobile enterprise in China to adopt the "direct sales" model, leading the industry business model from TOB to TOC. In terms of channels, we have innovatively launched a "self-operated + ecological" direct sales system to provide users with a better sales and service experience. According to the size of the city and core business district, we have built direct-operated stores such as Lantu Space, Delivery Service Center, and Full-Function User Center to meet the diverse needs of users.

In the field of research and development, we will "unveil and be in command" in the direction of intelligence and styling; in the field of marketing, we will promote the participation of professional and regional leaders in the performance "bet". Improve the market-oriented employment mechanism, and further improve the flexibility and efficiency of employment. Set up a talent enclave to introduce top talents in the industry.

Make friends with users and create value for users

LANTU Automotive has always adhered to user-centricity, established user thinking, co-created and shared with users, and built an innovative business model centered on users. In order to better connect users, LANTU has established a user co-creation committee, which is composed of senior car owners to speak on behalf of users, promote the optimization and upgrading of products and services, and realize the interconnection between users and enterprises.

(Landmap users light up Guangzhou Xiaoman waist at their own expense, pictures provided by the enterprise, sent by China Central Broadcasting Network)

"In 2024, Lantu Auto has the confidence to challenge higher goals. We will adhere to the long-term approach, climb high and look far ahead, and make progress in symbiosis. With the spirit of’unyielding, only first ‘, we will adhere to a blueprint to the end and contribute to building an automotive power," Lu Fang said.

　　Lowering the price threshold impulse with the help of domestic production is the choice of many foreign brands in the Chinese market. BMW, Mercedes-Benz and other first-line German luxury brands are no exception, but Lexus from Toyota is an exception. Although it has a high voice for domestic production, it has repeatedly disappointed Chinese consumers. Compared with the competitiveness gained by low prices, Lexus is more willing to impress consumers with quality and service. For a luxury brand, this is a virtuous circle, which can increase sales and the brand together.

　　Sales in March increased by 36.9% year-on-year, and 38,333 vehicles were sold in the first quarter

　　Winning by quality rather than by low price is the way Lexus plays, and from the market feedback, it has gained consumer recognition. According to data, Lexus sold 14,713 vehicles in China in March, an increase of 36.9% compared with the same period last year, setting a record monthly sales volume in China.

　　The good news for Lexus is not only the increase in overall sales, but also the significant increase in the proportion of hybrid models in total sales. In March, Lexus sold 5048 hybrid models, accounting for 34.3% of total sales, which also shows that Lexus is not a brand that relies on low-end models. According to previously released data, as of the end of January 2018, the total sales of Lexus hybrid models in China have exceeded 150,000.

　　Beijing Auto Show launches two new SUV RX L to join hands with crossover UX

　　Although Lexus is not enthusiastic about the domestic production, it has kept the Chinese market in step with overseas markets when it comes to the launch of new models. At the upcoming Beijing Auto Show, Lexus will introduce two new SUVs, the RX L and the UX, which will further enrich Lexus’ product line in China.

　　The Lexus RX L released at the Los Angeles Auto Show at the end of November last year can be understood as an extended version of RX. It increases the length of the prototype car by 110mm to 5000mm, and the wheelbase remains unchanged at 2790mm. The increase in body length allows it to arrange the third row of seats and provide 2 + 3 + 2 and 2 + 2 + 2 layouts. In terms of power system, the RX L imported to the Chinese market will remain the same as the previous RX. With the landing of the Lexus RX L, the domestic 7-seat luxury mid-sized city SUV market also has one more choice. According to the analysis of the purchase characteristics of domestic consumers, the financial industry believes that the RX L will surpass the RX in sales in the future.

　　A month ago at the Geneva Motor Show, Lexus released the new crossover UX. As a family entry-level SUV, it is based on the Audi Q3 and Mercedes-Benz GLA. The length, width and height are 4495mm, 1840mm, 1520mm respectively, and the wheelbase is 2640mm. Although it is not a large size, it also reaches the average level of the same class of cars. It is not a problem to meet the space needs of the target customer group. In terms of power system, the UX has 2.0L naturally aspirated and hybrid models to choose from, and these two power models will also enter the Chinese market in the future. Judging from the current domestic luxury compact crossover market share, it should not be surprising that the Lexus UV will hand over 4 to 50,000 vehicles per year in the future.

　　Will the new generation of ES, the most talked-about big name, make its debut at the Beijing Auto Show?

　　In addition to the two new SUVs announced above, the new generation ES is more of a concern for consumers, because it is Lexus’ sales champion in the Chinese market. Like the new generation of Toyota Asian Dragon that has been released at the North American Auto Show, the new generation ES also comes from Toyota’s TNGA architecture. According to the body size of the new Asian Dragon, the financial industry believes that the body length of the new generation ES will be close to 5000mm and the wheelbase will reach 2870mm; compared with the current model, there will be a certain improvement. In terms of powertrain, it will have 2.5L, 3.5L naturally aspirated and hybrid models to choose from, and the models suitable for the Chinese market are 2.5L naturally aspirated and hybrid models. In addition to the traditional front-drive model, the new ES will also have a four-wheel drive version and add a sports version at the same time to make up for the vacancy left by the GS after the delisting.

　　Will the new generation ES make its world debut at the Beijing Auto Show? It is very likely that not only have netizens exposed spy photos of it conducting road tests in China before, but also its front design style is similar to that of the new LS, and the overall contour will also adopt a coupe-style design to highlight the younger positioning.

　　Replacing domestic production with accurate pricing of card positions, Lexus is on the right path

　　Although many people believe that Lexus will perform better after being domestically produced, the continued increase in sales makes it unlikely to choose domestic production in the short term.

　　Lexus can still have a good performance even if it is not domestically produced, and the accurate pricing card position is indispensable. The starting price of the main sales model ES is 298,000 yuan, which is comparable to the same level of cars of domestic German luxury brands. For the same money, Lexus can get original imports, which makes many people accept that the 0~ 100km/h acceleration of ES is 2s slower than that of German cars of the same level. In terms of after-sales services, reliability, and car maintenance costs, Lexus also has more advantages than German brands, which not only helps to improve sales, but also obtains a good brand reputation and word-of-mouth accumulation, which is also an important reason why Lexus is not dominant in price but has good sales performance.

　　With the addition of two new SUVs and the replacement of ES, Lexus’ product series in China will be further strengthened. Judging from the market performance in the first quarter of this year, Lexus should be able to easily complete the 160,000 sales target set at the beginning of the year and launch a sprint towards annual sales of 180,000 vehicles.

The dealer’s "forcing the palace" incident continued to ferment, and Porsche finally "couldn’t sit still".

On May 27, Porsche China issued an official statement, although it did not explicitly state the conflict with the dealer, it obliquely revealed its discussions with the dealer in many areas, including business policy, electrification transformation, and so on.

The discussion is multifaceted.

This newspaper previously reported on Porsche dealers’ "forcing the palace" (for details, see: Porsche’s "unable to sell" intensifies contradictions, dealers collectively "forcing the palace"?).

The cause of the incident was that, in the context of the increasingly volatile car market, Porsche China chose to press the dealer’s warehouse in order to complete the sales task. However, the pressure on the warehouse posed a huge financial pressure on some dealers, causing the contradiction between Porsche and some dealers to intensify. Some dealers stopped picking up cars and asked Porsche headquarters to provide subsidies while replacing relevant executives.

On May 27, Porsche China released the joint statement of Porsche China and all authorized dealers, "To clear the clouds, to see the right, and to move forward."

In its statement, Porsche China did not explicitly mention the "palace" incident, but said vaguely: "Porsche China and dealers are jointly facing a number of complex issues, with both opportunities and challenges. We understand and thank you for the concerns expressed recently about our partnership and future development."

Porsche China said that during the period of industry change and transformation, automakers must always actively listen to the voices of dealers from the front line. Only by cooperating more closely and supporting each other can manufacturers and dealers better meet the needs of Chinese consumers according to local conditions.

According to previous industry revelations, Porsche headquarters had dispatched a survey team to China to investigate the problems existing in the Chinese market. In this statement, Porsche China also mentioned that it has fully discussed with dealers to find effective ways to actively respond to market changes.

"These discussions cover a number of key areas, including but not limited to commercial policy, local customer insights, Client Server and the electrification transition," Porsche China said.

Small and medium-sized dealers’ demands are difficult to meet

In fact, the reporter further learned from informed sources that the contradiction between the luxury car brand and the dealer is mainly due to the disagreement between the three dealers of Xinfengtai, Badley and Meidong Group over the sales task, which has not been properly resolved so far.

Porsche’s sales in China have slumped so sharply this year that it has had to introduce unprecedented discounts to the market.

According to the reporter, for the lowest price Porsche Macan models (entry price 578,000 yuan), many Porsche centers in Shenzhen have released huge discounts. Among them, the discount rate of many Porsche centers is as high as 170,000 yuan, which also makes the low entry price of the model has dropped to about 400,000 yuan, directly competing with some new power brand models including NIO and Ideal.

Porsche’s second pure electric car series, the new pure electric Macan, has been officially launched at the 2024 Beijing Auto Show, with a suggested retail price of 728,000 yuan. In less than a month, the end point has seen a discount of more than 80,000 yuan. According to a Porsche Center in Shenzhen, its first new energy model Taycan is currently discounted by up to 200,000 yuan (the recommended retail price for the entry model is 1.008 million yuan).

The significant release of discounts means that dealers’ profits have plummeted, or even suffered losses.

It is reported that the precondition for the above-mentioned dealer investors to sign the agreement is that Porsche China will compensate for the loss of sales of new cars. Among them, Meidong Group requires a subsidy of 1 point of gross profit for new cars; Budley Group and other dealers rely on the Automobile Dealers Association to send a letter, asking for a subsidy of 4 points of gross profit.

However, according to the above-mentioned sources, Porsche places more emphasis on large dealer groups such as Baoaijie and Jebsen, and the above three dealers are not Porsche’s core dealers in China, and their demands have not received a timely response from Porsche China.

It is reported that Meidong Group has 16 Porsche dealership stores across the country, mostly concentrated in second-tier and lower-tier cities; Xinfengtai and Battery are both about 5, and they are also not deeply involved in first-tier cities.

By contrast, Baoaijie, a wholly owned subsidiary of Porsche Holding Salzburg, part of Germany’s Volkswagen Group, has 18 Porsche stores in China, mostly in first-tier cities. Jebsen introduced Porsche to China in 2001 and now has 21 Porsche sales and after-sales services outlets in eight first-tier cities.

Earlier, a dealer who did not want to be named also confirmed to reporters that "some newly established and small dealerships may experience greater operating pressure, while larger dealerships are slightly better off."

Go big on electrification

In fact, Porsche joining the army of price cuts will not only affect dealer profits, but also affect the value of used cars. As a "luxury" in the automobile consumer market, the decline in Porsche’s value will increase the wait-and-see mood of consumers holding currency.

According to a report released by the China Automobile Dealers Association, Por*********till the most valuable luxury car brand, but its value preservation rate has dropped from 83.1% in one year to 76.7% year-on-year. According to the 2024 consumer insights report released by McKinsey, about half of consumers are no longer willing to pay a premium for foreign brands.

It is worth noting that under the dual pressure of sales pressure and profit decline, Porsche dealers have chosen to withdraw from the network. In March this year, Porsche China’s 100th sales outlet, Guangzhou Tianhuan Plaza, which belongs to Jebsen Group, closed its stores.

And Porsche is also trying to turn things around with a big push, especially a big electrification transition. This year is also the year when Porsche launched the most new products.

According to the plan, Porsche plans to introduce no less than four new or significantly revamped models to the market in 2024, including the Panamera, Macan, Taycan, and 911 models.

Among them, the pure electric Macan and the new Taycan have been officially launched in the Chinese market. At the same time, Porsche will strive to sell 80% of new cars as pure electric models in 2030, and plans to invest 20 billion euros in digitalization in the next five years.

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The Jaguar F-TYPE is a sports car full of movement and elegance, and its exterior design is unique. The front face features Jaguar’s iconic leopard eye headlights, and it is matched with a delicate air intake grille to form a strong visual impact. The body lines are smooth and powerful, highlighting the Jaguar brand’s persistent pursuit of speed and aesthetics. The overall style blends luxury and sporty elements, attracting the attention of passers-by whether it is stationary or driving.

The Jaguar F-TYPE’s elegant side lines outline its unique sporty aesthetic. In terms of body size, the length, width and height of the F-TYPE are 4470mm*1923mm*1308mm, although the specific wheelbase is 2622mm, but no data on the front and rear wheel tracks are provided. In terms of tire specifications, the front wheels are equipped with 255/35 R20 high-performance tires, and the rear wheels are equipped with 295/30 R20 specifications. These details not only strengthen the vehicle’s handling performance, but also show Jaguar’s pursuit of the ultimate driving experience. In terms of wheel design, the F-TYPE continues Jaguar’s usual refined style, and every inch of the wheel exudes a strong sporty atmosphere and fashion sense.

The interior design of the Jaguar F-TYPE shows the perfect blend of elegance and sport. The exquisite leather steering wheel provides an excellent grip, and its electric up and down + front and rear adjustment functions ensure driver comfort. The 10-inch central control screen is equipped with a multimedia system, navigation and telephone, which is convenient for the driver to operate, and supports automatic speech recognition control. The seats are made of advanced leather, and the main and passenger seats are equipped with front and rear adjustment, backrest adjustment, high and low adjustment, and waist support to ensure long-distance driving comfort. In addition, the seats are also equipped with heating and ventilation functions, as well as power seat memory, to take the passenger experience to the next level.

The Jaguar F-TYPE is equipped with a 2.0T turbocharged engine, capable of delivering a maximum power of 300 horsepower and 400 Nm of peak torque, providing the driver with a surging power experience. With the 8-speed automatic transmission, the shift is smoother, ensuring the driving pleasure and performance of the vehicle.

In the price reduction promotion of this classic Jaguar F-TYPE model, we are committed to bringing consumers the most affordable car buying experience. With the promotion, every driver who pursues speed and luxury can own this extraordinary car at a more competitive price. This promotion is not only a reward for existing Jaguar F-TYPE owners, but also a great attraction for wold-be users. Seize this rare opportunity to make the passionate power and elegant design of Jaguar F-TYPE an indispensable part of your life. Jaguar looks forward to working with you to start a driving journey that exceeds expectations.

In the era of fuel vehicles, Maiteng is definitely the "leader" in B-class cars. But with the impact of new energy, it has brought a lot of pressure to Maiteng. And just last week, FAW-Volkswagen finally brought us a new generation of Maiteng. The new car has not only been upgraded in terms of appearance and interior design, but also made great efforts in intelligence. It adopts a new electrical architecture, is equipped with a smart cockpit based on Qualcomm Snapdragon 8155 chip, and adds a passenger entertainment screen. At the same time, it is also equipped with the L2 + level IQ. Pilot intelligent driver assistance system, with 0-130km/h full-speed autonomous driving technology.

Appearance: Inheriting classics, details are innovative

The new generation of Maiteng retains the classic atmospheric style of its "predecessors" in appearance. Even if it is some distance away from the car, it can still be recognized as a Maiteng according to the approximate outline. In addition, the front of the car is joined for the first time with a through light group, and the illuminated LOGO also makes it more recognizable. The design of the side of the car inherits the classic, and the design of the parallel waist line gives it more layers.

In the rear part of the car, the new generation of Maiteng has done a head-to-tail echo treatment, and the addition of through taillights makes it more delicate. In addition, the new car also has a slightly upturned tail shape above the tail, which also enhances the sense of movement of the whole car.

In terms of details, the new generation of Maiteng headlights use IQ. Light matrix headlights, which are not only brighter, but also look very vivid. There is also a naked radar under the front of the car to further demonstrate its technological attributes. The logo on the rear of the vehicle also supports lighting, which has a higher degree of recognition. In terms of tires, the evaluation car is equipped with Goodyear EAGLE F1 series tires, which have the characteristics of long service life, good drainage and wear resistance. The tire specification is 245/40 R19.

Interior: simple and stylish, full of technological sense

The new generation of Maiteng adopts a more simple and fashionable design in the interior, and joins the passenger entertainment screen for the first time. At the same time, the position of the gear shifting mechanism has also been changed. The previous traditional layout has been replaced by an electronic pocket gear, which not only makes it more convenient to switch gears, but also leaves more storage space in the car. The HUD head-up display can display information such as vehicle speed, traffic signs and navigation to enhance the driving experience.

The review car is equipped with a 15-inch 2K central control screen and a built-in Qualcomm Snapdragon 8155 chip, which gives the car powerful computing power and smooth actual operation. And under the center console, the new generation of Maiteng is also equipped with a wireless charging panel for mobile phones and a heat dissipation port, which has better practicality. In addition, the review car is also equipped with 15 Harman/Kardon Harman card speakers, and the central control screen can also adjust bass, treble and other sound effects, so that it can bring an immersive auditory feast at any time.

In terms of comfort configuration, the evaluation car is equipped with a panoramic sunroof that can be opened. Both the main and passenger seats support 12-way electric adjustment. And the evaluation car is also equipped with front/rear seat heating, which improves the comfort in the car. Although the air conditioner panel is screen touch, the driver in the car can adjust the air conditioner temperature and air volume functions through the voice assistant "Hello Volkswagen" to improve driving safety.

Power: better performance, lower fuel consumption

The review car uses a 2.0T turbocharged engine, which is matched with a 7-speed wet dual-clutch transmission. This powertrain has been used for a long time on previous older models, so the quality is relatively reliable. And this time FAW-Volkswagen also added a variable valve lift system to this powertrain, which can ensure smooth intake and improve power performance under different working conditions.

The evaluation car offers four driving modes: economy, comfort, sports and personalization. Among them, the economy mode will start slightly slower, while the comfort mode is moderate, and the acceleration in the middle and rear stages also has a good performance. In the sports mode, the speed response of the whole vehicle is very positive, and if you press the accelerator pedal deeply, it will burst into a strong power. Especially at the start, if you press the accelerator pedal deeply, the evaluation car will even have the sound of ringing tires, and the sound of the engine will also be transmitted into the car, further increasing the driving pleasure. And these are characteristics that new energy vehicles cannot match.

In terms of braking, the adjustment of the brake pedal of the evaluation car should be softer, and there will be some empty positions when you step on it, but with a little contact, you can grasp its braking characteristics. The linear braking output can ensure the comfort of the passengers in the car at any time. In the sports mode, although the braking force comes faster, there is no abrupt feeling, and everything is just right rhythm, which can bring people a pleasant driving experience.

The new generation of Maiteng adopts the combination of front McPherson independent suspension + rear multi-link independent suspension, which can handle the vibration caused by bumpy road very well. And FAW-Volkswagen has also made exclusive adjustments for it, so that the driver in the car can get a more comfortable driving experience. However, when continuously passing through the speed bumps, the vibration feedback is more obvious. It is worth mentioning that the roll suppression of the vehicle is significantly improved compared with the old model when cutting and turning at high speed. In terms of NVH, the tire noise and wind noise of the whole vehicle are within an acceptable range, even if it is cruising at a speed of 120km/h, there will not be too much noise into the car.

Space: Diverse layout, comfortable ride

In terms of space experience, after the 175cm-tall experiencer enters the car and adjusts the seat, the front row of the head space is about two punches away, and the space performance is relatively generous. Keeping the front row still, the experiencer comes to the back row, the head space is about one punch, the leg space is about half an arm, and the overall riding space performance of the back row is better.

In terms of storage space, the review car has 14 storage spaces and 4 cup holders, but the rear cup holders are not equipped with limiters. The wireless charging panel of the front mobile phone is located under the center console and is equipped with a heat dissipation port, which is very convenient to hold and put the mobile phone. The internal volume of the front armrest box is reasonable, so it is not a problem to place daily items.

The trunk of the evaluation car is very flat, and it is also expanded to both sides to ensure the placement of daily items. However, the trunk is not equipped with anchor points, 12V power supply, etc., which is a slight pity. It is worth mentioning that the evaluation car is equipped with a non-full-size spare tire. At a time when the new car has abandoned the spare tire and only comes standard with tire repair fluid, it is not bad to provide a spare tire option opportunity.

Security: Rich configuration and high coverage

In terms of safety configuration, the evaluation car is equipped with a relatively complete range of safety features, such as active braking/active safety system, DOW door opening warning, front side airbags, etc. In addition, the 360-degree panoramic image display of the evaluation car is very clear, and it also supports multi-angle viewing, which is convenient for drivers to anticipate the surrounding road conditions in advance.

Summarize:

Through this test drive, it can be seen that the new generation of FAW-Volkswagen Maiteng has indeed undergone many changes. While moving towards a younger age, it has also upgraded its intelligent configuration. Even compared with the current mainstream new energy models, the new generation of Maiteng can be said to be at a disadvantage in terms of intelligence. Upgrades in comfort configuration and safety configuration may help it regain its position as the "leader" of B-class cars.

As for the price, the starting price of the current model is 75,800 yuan, and the price of the new model is expected to continue the overall price of the current model. The overall performance of this small SUV is still very good. Since its listing in 2018, the cumulative sales volume has exceeded 350,000, which is among the best in the independent small SUV.

(Text/rider number, Miguzi)

On September 12, FAW Toyota’s new and new HARRIER models were listed, of which RAV4 Rongfang provided a maximum of 8,000 yuan official reduction, and the new car price started from 169,800.

HARRIER has been reduced to a high of 28,000 yuan, priced from 191,800. The other two models offer different financial policies, supporting a minimum zero down payment or a two-year zero-interest loan.

The two SUV models listed this time, RAV4 has a history of 30 years, since entering the country in 2009, and now it has been 15 years. At present, RAV4 Rongfang has been able to provide three different power forms, including fuel version, intelligent electric hybrid dual engine (), intelligent plug-in dual engine (plug-in hybrid), and provides two-wheel drive and four-wheel drive models to choose from.

The two new cars are mainly upgraded for the appearance and interior details, as well as intelligent configuration. Among them, RAV4 adds an electric tailgate function to the main sales model, and adds black and silver trims to highlight the texture in the details. And HARRIER Lingfang adds panoramic imaging, CarLife, CarPlay, Hicar mobile phone interconnection, car WeChat, online Mini Program and other functions according to the configuration version.

International Online Car Channel News: On December 26th, the 2019 Global Car Awards Ceremony was officially held at Beijing Jingyuan Art Center. The famous singer Li Tianhua officially opened the 2019 Global Car Awards Ceremony with a song "Wait until the flowers bloom in front of you" sung for the first time for the Global Car Annual Ceremony. The green picture of the first annual car is still vivid, and all kinds of questioning and impossible voices are still in my ears. In the blink of an eye, the 6th Annual Car has become more and more professional and more recognized by the industry. Driven by the previous evaluations of the Global Car of the Year and the video review of the event site, the atmosphere of the scene was ignited step by step. More than 300 experts, leaders, cross-border people and media from inside and outside the automotive industry gathered together to witness this event.

It’s not a good idea.

2019 Huanyu Automotive Annual Festival

With its principles of "professionalism, impartiality, and rejection of tricks", as well as the features of on-site public voting and full supervision by notaries, the Global Car of the Year event has attracted widespread attention in the industry and has become an annual "major event" in China’s automotive industry.

In recent years, with the rapid development of China’s auto industry, various car evaluation activities have emerged one after another, but most of them are short-lived and difficult to stir up water. To be precise, the annual car event can be regarded as a process of big waves and sand. Wu Yingqiu, chairperson and CEO of Huanqiu Automobile Group, at the 2019 Huanqiu Automobile Annual Ceremony, starting from the current background of China’s auto market, he believes: "Chinese cars also need to be summarized, need role models, and need new representatives. This year’s Huanqiu Automobile Annual Ceremony will start with Chinese cars and bring everyone’upward power ‘."

It’s not a good idea.

Wu Yingqiu, Chairperson and CEO of Huanqiu Automobile Group

Li Hongwu, president of Huanqiu Automobile Group, told his thoughts on the future automotive industry around the "basic disk". In Li Hongwu’s view, for automobile companies, the basic disk may be different, but the largest common divisor and the largest concentric circle must be the user. The essence of change in the new automobile era is from a product-centered operating model to a user-centered operating model. User operation may not sound new, but in the new automobile era, car companies need not only to produce cars according to user requests, but also to change the operating model according to user requests. This means that car companies are not just car manufacturers, or even just travel service providers. What else can we be in the future? What else can we do? This is a question that requires the entire automotive industry to think and explore together.

It’s not a good idea.

Li Hong, President of Huanqiu Automobile Group

As a participant in the six Global Car of the Year, Wang Xin, editor-in-chief of Global Auto Group, reviewed the changes in China’s car market in 2019 and raised key issues for the development of the industry. Wang Xin said: "The Global Auto Annual Festival has advocated upward power for Chinese cars in 2019. I think this is definitely not a slogan, but a real reflection from Global Auto itself as a member of the automotive industry. In the past we talked about speed, and in the future we will talk about accuracy; in the past we talked about scale, and in the future we will talk about quality; in the past we talked about efficiency, and in the future we will talk about creating impact; in the past we talked about sales, and in the future we will talk about corporate development sustainability. Not only auto companies, but also all the industries around auto companies, we have to see that change is an eternal topic, but the change in 2019 is no longer about sewing and mending, but about scraping bones and healing wounds. In the past 40 years, the automotive ancestors have laid a foundation. Starting in 2019, we really need our generation to think about how the next Chinese cars will go. "

It’s not a good idea.

Wang Xin, Editor-in-Chief of Huanqiu Automobile Group

As we all know, in the past year, a lot of big things have happened in China. Whether it is Li Hongwu’s belief that "car companies need to change their operating models according to user requests" or Wang Xin’s statement that "starting in 2019, how the next Chinese cars will go, we really need our generation to think about it." This is a true portrayal of the Chinese auto market. According to Li Keobo, executive vice president of the China Institute of Economic Thought and Practice at Tsinghua University, the worst era of the Chinese auto market is over.

As we all know, the annual Global Car Festival is not only a car festival, but also a summary and prospect of China’s manufacturing and automobile industries. Li Keobo, as an important economic guest of the 6th Global Car of the Year, brought three judgments to the scene based on the new economy, new manufacturing and new development. Li Keobo said: "The first judgment is that China’s car ownership is far from reaching the saturation period. The second judgment is that China will definitely become the core of the world’s automobile manufacturing in the future, or even the only core. The third judgment is that the worst time has passed, and the car situation next year will definitely improve next year."

It’s not a good idea.

Li Keobo, Executive Vice Dean of the China Institute of Economic Thought and Practice, Tsinghua University

In addition to cars, "people" have also become an important part of the 2019 Global Automotive Annual Festival. This automotive era needs more spiritual power, as well as the power of role models. We need the spirit of never admitting defeat in the industry, and we need to bring these real role models to the ground. We need to find some people who can be called role models to bring us more power.

At this year’s annual ceremony, Global Auto selected two role models through different judging criteria, they are "Celebrating the 70th Anniversary of the Founding of New China · China Automobile Man of the Year Award" – Xu Heyi, Secretary of the Party Committee and Chairperson of Beijing Automotive Group Co., Ltd., and "Celebrating the 70th Anniversary of the Founding of New China · China Automobile Annual Outstanding Contribution Award" – An Conghui, President of Zhejiang Geely Holding Group and President and CEO of Geely Automobile Group. In the thunderous applause of the audience, former Minister of Machinery Industry He Guangyuan, China Council for the Promotion of International Trade Automotive Industry Branch, China International Chamber of Commerce Automotive Industry Chamber of Commerce President Wang Xia, Global Automobile Group Chairperson and CEO Wu Yingqiu presented awards to Xu Heyi and An Conghui respectively.

It’s not a good idea.

Xu Heyi, Secretary of the Party Committee and Chairperson of Beijing Automotive Group Co., Ltd.

It’s not a good idea.

An Conghui, President of Zhejiang Geely Holding Group, President and CEO of Geely Automobile Group

As a representative of the upward power of Chinese automobiles, Shao Jingfeng, deputy chief designer and global design president of SAIC Technology Center, Shen Ziyu, CEO of Yikatong Technology Co., Ltd., and Li Yujun, executive vice president of BAIC New Energy Research Institute, paid tribute to Chinese automobiles from three fields: Chinese automobile design, intelligent networking and new energy technology.

As representatives of Chinese automobile joint ventures, Wang Zhiwei, chief technician of Beijing Hyundai, chief craftsman of BAIC Group, Chang Xiaonan of GAC Honda Yizhuang Store, Jia Jianduo, a special quality information officer and expert technician of FAW-Volkswagen, and Zhao Jing, sales and service manager of SAIC-GM Beijing Macro and Tongda Automobile, respectively, described the achievements of China’s automobile opening and development in the fields of technology, sales and service for decades.

At the same time, representatives from four innovative car companies also won the "70th Anniversary of the Founding of New China · China Automotive Innovation Personality Award". They are Fu Qiang, co-founder and president of Aichi Automobile; Zhang Hailiang, chairperson and CEO of Skyline Automobile; Shen Hui, founder, chairperson and CEO of Weimar Automobile; and Zhang Yong, president of United Company.

It’s not a good idea.

Fu Qiang, Co-founder and President of Aichi Automobile, Zhang Hailiang, Chairperson and CEO of Skyline Automobile, Shen Hui, Founder, Chairperson and CEO of Weimar Automobile, Zhang Yong, President of Hezhong Company

After an intense evaluation activity on December 12, the Global Car of the Year jury selected 11 finalists from nearly 60 models through layers of screening. They are: joint venture brand SUV of the year – FAW Toyota’s new RAV4 Rongfang, joint venture brand sedan of the year – FAW Toyota Asian Dragon AVALON, pure electric model of the year – Aichi U5, Chinese brand SUV of the year – WEY VV7, Chinese brand MPV of the year – Geely Jiaji, Chinese brand SUV of the year – Geely Xingyue, luxury brand sedan of the year – Volvo’s new S60, joint venture brand SUV of the year – GAC Honda, Haoying (BREEZE), pure electric model of the year – BEIJING-EU7, luxury brand SUV of the year – innovation BMW X7, luxury brand SUV of the year – FAW-Volkswagen Audi, the new Audi Q8.

It’s not a good idea.

FAW Toyota Asian Dragon AVALON won the 2019 Global Car of the Year Award

According to the selection rules of this year’s car of the year, after 11 rounds of 7, 7, 3, and 1 rounds of open anonymous on-site voting, FAW Toyota Asian Dragon AVALON finally won the 2019 Global Car of the Year Award.

It’s not a good idea.

Group photo of the 2019 Huanyu Automobile Annual Ceremony

What can be seen is that the Global Car Annual Festival has stood at a new height in terms of professionalism and industry influence. Compared with previous Global Car Annual Events, the 2019 Global Car Annual Festival is more like a microcosm of the automotive market. This annual car event not only hides the ups and downs of the entire auto market last year, but also puts forward new thoughts and expectations for the future auto market. (Photo courtesy of Universal Auto)

On April 19, Dongfeng Company and Peugeot Citroen Group (hereinafter referred to as "PSA Group") jointly released the work results of the global strategic alliance and the next stage of cooperation plan in Shanghai, and signed two cooperation agreements on the spot, "Joint Development and Sharing of Modular Platform" and "Joint Construction of New R & D Center", to start a new development process of Dongfeng-PSA Global Strategic Alliance Life Community.

It is reported that over the past year, the strategic alliance between Dongfeng and PSA has achieved fruitful results: 6 cross-company collaborative project teams, including shared modular platform, electric vehicle, assembly strategic planning, South East Asia strategic planning, global procurement, Shenlong company’s export to the Middle East and Africa, as well as 3 cross-company communication project teams, including information system and process management, human resource planning, and public relations communication; the collaborative project has been substantially promoted, and the PSA Group’s imported car business and the newly established Dongfeng Peugeot Citroen Automobile International Company have been brought into the management of Shenlong Company. The two sides have also opened a collaborative channel for manufacturing resources such as production capacity and powertrain, promoting the launch of the first strategic model Dongfeng Fengshen L60; Dongfeng and PSA Group have achieved win-win development Dongfeng Group’s operating efficiency and quality have been better improved, PSA Group’s "Towards Renaissance" plan is progressing well, and the annual production and sales scale of Shenlong Company, a joint venture entity between the two parties, has successfully exceeded 700,000 vehicles.

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