On April 14 th, Lei Jun, the founder of Xiaomi Automobile, issued a document today announcing that the 24-hour limited time reconfiguration will be started at 9: 00 am on April 19. Xiaomi Automobile gave a further explanation in the answer to a netizen’s question (episode 17) tonight.

Xiaomi said. The delay of car pick-up time depends on the lock time of the user’s current order Even if the user locks the order early and ranks high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful repartition, so please repartition carefully.

For the question of "why is it limited to one day?" Xiaomi said that the production of the factory and the preparation of materials were prepared in advance according to everyone’s lock orders, and the supply of materials was not timely, which in turn affected the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, the company chose the scheme to minimize the impact, hoping to get everyone’s understanding.

The full text of Xiaomi attached to IT House is as follows:

We really weighed the impact of the reallocation on the order sequence many times, and finally decided that we need to queue up again after reallocation, which is fairer to all users.

The delay of picking up the car depends on the locking time of your current order. Even if you lock the order early and rank high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful refitting. Please refit carefully!

Since listing, we have been listening carefully to your suggestions and continuously trying our best to solve problems for you. Thank you for your trust and support. The specific rules are subject to the relocation rules in Xiaomi community, and you can also consult your sales consultant or delivery consultant for a more personalized consultation reply.

The production of the factory and the preparation of materials are prepared in advance according to everyone’s lock list. If a large number of changes are made continuously, the production will be chaotic and the material supply will not be timely, which will affect the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, we chose the scheme to minimize the impact, hoping to get your understanding.

Due to the different default permission settings of different brands, it may be impossible to charge Xiaomi SU7 normally because it is only available for a certain brand model or the white list authorization mechanism. Before users of Xiaomi SU7 use other brands to fill piles, please make sure that the charging permission setting is turned on at the pile end. For the specific permission setting method, please refer to the instruction manual of the corresponding brand pile or communicate with its customer service for a detailed tutorial.

Taking the pile filling of Tesla’s third generation home as an example, it is necessary to change the access control of the pile end from "Tesla only" to "all vehicles" before charging Xiaomi SU7. The steps to modify the initial setting procedure are as follows:

At present, Xiaomi’s smart parking products do not support the related functions of calling vehicles from a long distance at a specific location in the parking lot.

The modified structures and parts cannot enjoy the official warranty rights; The structural and functional damage of the vehicle caused by modification is also beyond the coverage of warranty rights. Detailed warranty policy of Xiaomi SU7 can be found in official website.

Sure. After you turn on the cell phone hotspot, find the corresponding cell phone hotspot network in "Settings-Connection -WLAN" on the central control panel and connect it.

Of course, the mobile phone can also be connected to the hotspot network of the car. If you have purchased the physical buttons on the central control panel, you can use the NFC-enabled system mobile phone to connect the car hotspots by relying on the volume knob in the middle of the physical buttons on the central control panel. If there is no physical button on the central control panel, open the car hotspot network on the central control panel and connect with the mobile phone.

After the mobile phone is connected to the hot spot of the car, it can not only share the network of the car. If passengers use mobile phones equipped with Xiaomi HyperOS system, convenient control of vehicle seats, air conditioners, music, etc. can also be realized in the integrated equipment center of mobile phones.

Eleven driving assistance cameras are standard on all models of Xiaomi SU7. When the forward binocular camera detects occlusion, it will automatically turn on the heating wire in its window for heating, defogging/rain/snow removal, without manual operation.

At the same time, Xiaomi SU7 Pro and Xiaomi SU7 Max are also equipped with lidar. When occlusion is detected, the lidar window will automatically turn on the heating function, and this heating function also needs no manual operation.

Xiaomi SU7 has four electric air outlets, so you can freely choose the blowing mode and wind direction. At present, functions such as automatic wind sweeping and avoiding people blowing are not supported, and related functions will be pushed through OTA upgrade in the future.

In addition, the air conditioning system of Xiaomi SU7 is equipped with CN95 filter element, PM2.5 real-time monitoring system, AQS air quality detection system, antibacterial evaporator, etc., which makes the cabin air healthier and fresher.

Byd Han dm’s fuel tank capacity is 48 liters. As a medium and large car, BYD Han dm has body dimensions of 4,960mm, 1,910mm and 1,495mm respectively, with a wheelbase of 2,920mm. In addition to the plug-in hybrid version, there is also a pure electric version. This plug-in hybrid car uses a 2.0-liter turbocharged engine with a maximum horsepower of 192 HP and a maximum torque of 320 Nm. It is equipped with in-cylinder direct injection technology and uses an aluminum alloy cylinder head. Matching the engine is a 6-speed dual-clutch gearbox, which can improve the shift speed and transmission efficiency of the car. In terms of suspension, the front suspension of BYD Han dm adopts McPherson independent suspension, and the rear suspension adopts multi-link independent suspension, which improves the ground adhesion and grip of wheels.

When it comes to Volvo, "safety" will almost be the first word in everyone’s mind. With the advantages of brand history, reputation and safety performance, Volvo has achieved double growth in brand and sales in China. Among them, XC60 is Volvo’s most popular and highest-selling model. In 2020, XC60 accounted for about 30% of Volvo’s sales in China.

Facing the luxury medium-sized SUV market which is already in the Red Sea, Volvo XC60 (parameter picture) has a place in the highly competitive market with its distinctive Nordic brand label and excellent safety performance.

On June 11th, the new XC60 was officially launched, with a total of 9 styles including 1 B4, 5 B5 and 3 T8. The official guide price is 373,900-603,900 yuan. The new car continues to strengthen its competitiveness to cope with the upgrade of its competitors. The key word this time is "intelligence".

Intelligence is the only way for Volvo to be safe.

"Intelligence" is the only way for Volvo to achieve the ultimate safety in the new era, but people are the starting point and end point of all Volvo technologies. Therefore, the upgrade focus of the new XC60 is intelligence.

In fact, in the intelligent tide of the automobile industry, the safety of automobile products is constantly approaching this aspect, including intelligent and safe driving, pedestrian safety, and car networking. As a representative in the field of automobile safety, Volvo also demonstrated its future layout of intelligent safety technology through the launch of the new XC60.

The first is the intelligent cockpit. The new intelligent concept and technology have further changed our car life and made the car operate like a smart phone.

Volvo’s new XC60 has a built-in native Android car, which is based on the standard version of the car Android system jointly developed by Volvo and Google, which can achieve better adaptation and effectively promote the establishment of an open intelligent ecosystem.

On the other hand, Volvo cooperates with the best partners in various fields, such as Ali, Tencent, Huawei, Iflytek and Gaode Map, to create the best application and service, and it can be accessed through the ONE ID account system. The most intuitive example is the WeChat scan code login machine, which is the only model that can be achieved at present.

The upgrade iteration of intelligent driving technology is the top priority of Volvo safety.

In 2015, the Volvo industry first introduced the Pilot Assist navigation assistance system, equipped with three world-first intelligent safety technologies. The whole system comes standard with City Safety urban safety assistance system, which has been iterated for many times in the past ten years, covering travel safety to every participant on the road and making safety to the extreme.

At the same time, Volvo is constantly approaching the advanced stage of intelligent driving-automatic driving, which is realized by cooperating with a series of technology companies. For example, to become the first automobile brand supported by NVIDIA OrinX chip, the powerful chip provides enough computing power for the automatic driving system, and the brand-new electronic and electrical architecture based on the central computing platform and Ethernet will ensure the high-speed data throughput required by the automatic driving function.

Volvo plans to achieve highly automatic driving assistance functions such as navigation assistance and automatic lane change according to the route set by navigation in 2023. Around 2025, automatic driving without human intervention will be realized on closed road sections. At present, it has reached a strategic partnership with Waymo, the world’s leading autonomous driving company.

In China, Volvo cooperated with Didi Chuxing to launch XC60 self-driving taxi service in Shanghai last year, and in April this year, Didi provided hundreds of XC90 self-driving cars equipped with redundant systems supporting steering and braking functions.

With the upgrading of the three strengths, the new XC60 is more competitive and has more cards.

The XC60 model has been recognized by many elite consumers in the city and established a good reputation. Therefore, the internal and external design of this annual change has not changed much. After all, this design is excellent enough. Choosing fine-tuning will be more rational and safe, mainly through the adjustment of details and materials to improve the overall texture and grade of the car.

For example, the straight waterfall chrome plating on the front face of the luxury model adds a broken line design, and the C-shaped chrome trim on both sides of the old bumper is replaced with a long strip design on the new model, which stretches the visual width of the front of the car. The sports version is replaced with a more radical bumper, and the net adopts a sharper and more dynamic blackened dot matrix style.

There are also many changes in the new XC60. All electronic gear bars have replaced the old mechanical gear bars, and the luxury version has used the Swedish royal national treasure Orrefors crystal gear bar. In addition, the medium-high configuration version will be equipped with or equipped with B&W Baohua Weijian audio system, and the whole system is still the only CleanZone? Nordic clean cockpit at the same level. On the whole, the cockpit of XC60 has a very distinctive temperament and luxury label compared with BBA of the same level and competitors of second-tier luxury brands. Many consumers choose XC60 for this set of interior.

Intelligent cockpit and safety upgrade are all reflected in the new XC60. For example, the only native built-in Android car system at the same level, the open Ali/Tencent/Huawei open ecological full coverage and Iflytek natural speech semantic recognition system provide drivers and passengers with a more convenient travel experience. In addition, the threshold of City Safety urban intelligent safety system is further lowered, and all XC60 models are equipped.

In terms of performance, the power control chassis of the new XC60 has been fully upgraded.

In terms of power, the whole new car is upgraded with 48V light mixing system, which further improves the overall performance and fuel saving level, and also significantly improves NVH and ride comfort.

Volvo Cars has formed a complete electrified product matrix including pure electric vehicles, plug-in hybrid vehicles and light hybrid vehicles. According to Volvo’s timetable for electrification transformation, all product lines will be electrified in 2021; In 2030, it became a pure electric luxury car enterprise; Strive to become a climate zero-load benchmark enterprise in 2040.

In terms of chassis control, the damping adjustment of the shock absorber of the new car tends to improve comfort, and with the seat jointly developed by the Royal Swedish Medical College, the driving comfort is further improved.

In addition, the new XC60 adopts an electronically controlled braking system to achieve a braking response of 0.15 seconds, and the braking response speed is increased by 2 times; There is also a full-time intelligent four-wheel drive system +4C adaptive chassis and air suspension equipment, which greatly improves the driving safety and handling.

Zero integer ratio is the best, attracting more rational users.

In the current market, XC60 still focuses on mainstream rivals such as Mercedes-Benz GLC, BMW X3 and Audi Q5L. In terms of brand power, Volvo may not be as good as it is, but in terms of product quality, XC60′ s advantages lie in more complete safety equipment and more cost-effective configuration advantages. There is also the tonality and connotation of Volvo’s unique brand.

Another thing I have to mention is the zero integral ratio. In the 12th Vehicle Zero-integral Ratio System Data released by China Automotive Technology Research Institute, the zero-integral ratio coefficient of BMW Brilliance X3 is 700.72%, that of Beijing Benz GLC is 614.69%, that of FAW Audi Q5L is 479.20%, and that of Volvo XC60 is only 466.60%, which is obviously the lowest among competing products of the same level.

The lower the zero integral ratio, the lower the maintenance cost of this model, not only the XC60, but also the models under the Volvo brand have lower zero integral ratio than the same level, which is a big attraction for the rational luxury car consumers, and many users who choose Volvo are actually rational buyers.

Zhong Shu

Nowadays, the competition of luxury medium-sized SUVs is becoming more and more fierce, and the "differentiation" characteristics of products will become a breakthrough. The unique Nordic design and people-oriented safety concept of XC60 will attract more and more attention. At the same time, fully accessing the online ecosystem of Ali, Tencent and Huawei, and Volvo embracing local suppliers in China to further meet the domestic market demand will become Volvo’s competitive advantage.

The price increase of a domestic car is more than 100 thousand, which is really unimaginable in the past. A few years ago, the Cyber Edition model from a domestic car became a hot potato in the market once it was listed. The official price was 308,000 yuan. However, due to its excellent off-road performance and cool design, it was named domestic big G by the majority of off-road enthusiasts, and the pre-sale order for two days broke 30,000. At that time, it was hard to find a car. Car dealers hoarded this car in large quantities, and then sold it at a high price. At one time, it even needed to increase the price by 120,000 yuan to clinch a deal. It can be seen that its popularity is self-evident. It is estimated that even Great Wall Motor would not have thought that 300 would be so hot. Is it a limited collection value of 3000 sets? Or is it a moment of hype to attract attention? With such a question, today we will interpret this model in detail. Is it worth the price?

Appearance, the whole body frame looks like a square box design similar to Mercedes-Benz G-Class and Jeep herdsman. The front face uses a large area of blackened honeycomb air intake grille, which is matched with a penetrating LED strip that echoes the daytime running lights inside the headlight group. After lighting, it forms a penetrating light strip effect, which is full of science fiction. The air intake on the hood highlights the wild and powerful performance of the car. The bumper below is surrounded by a bulge, and the whole front face can be said to be the perfect fusion of mecha and wildness. In addition, a Y-shaped LED light source is added to the front bumper, and four LED strip are also designed in front of the spoiler on the roof, which is very Cyberpunk’s feel.

In terms of size, the length, width and height dimensions of the new car are: 4679*1967*1958mm, and the wheelbase is 2750mm, which is a compact SUV.The filling material of the seat is very thick, the wrapping is good, and the lateral support is also in place.

On the side, the new car is equipped with a set of 21-inch blackened forged rims (275/45 R21) and also uses brake calipers with the same color interior. The wheel cover also has a shape similar to a cooling hole extending to the fender, which is matched.The raised square box body and the triple window all have a sense of sight of big G. The spare tire box with a square tail is very individual. The roof uses a large spoiler tail, and the rear bumper shape echoes the front bumper, which is also a big surrounding shape of racing style. The taillight group adopts a vertical taillight group, and at the same time, a blackened sports kit is added to the bottom of the rear enclosure, which shows a good dynamic atmosphere with the carbon fiber tail above the rear windshield.

The details of the car are really great. A large area of white material is used, a large number of carbon fiber materials and NAPPA leather materials are coated, and the details are covered with a touch of black andMetallic texturedDecorated with chrome trim,The luxury and texture in the car will be instantly raised to a higher level. The center console is equipped with a three-position steering wheel, a 12.3-inch LCD instrument and a 12.3-inch central control panel. At the same time, the new car adopts a round air-conditioning outlet similar to Mercedes-Benz G-Class, with small clocks and electronic gear shifting mechanism in the middle of the table, and various knobs+function buttons are arranged around the gear handle.

In terms of configuration, it provides 360-degree panoramic images, 9-speaker Swallow Lishi audio, 64-color ambient lights, K-MAN nitrogen shock absorbers, carbon fiber tail fins, lane departure warning, lane keeping assistance, active braking, full-speed adaptive cruise, fatigue driving tips, front and rear parking radar, automatic start and stop, automatic parking, uphill assist, steep slope descent, keyless entry, keyless start and built-in driving recorder.

In terms of power, the new car is equipped with a 2.0T engine, with a maximum power of 167kW and a peak torque of 387 N m. The transmission is matched with an 8AT gearbox, providing part-time 4wd system. In addition, the new car is also equipped with front and rear differential locks, all-terrain feedback, crawling mode, tank U-turn, off-road information display and other functions, and also provides 9 driving modes.And the non-loaded body professional off-road chassis is adopted.

Generally speaking, it is hard to find a car for the tank 300 Cyber Edition, which is the hunger marketing of the Great Wall. It creates the feeling of scarcity of goods through quantification, so as to achieve the intention of selling well or even increasing the price.But in fact, in fact, the ornamental attribute of this car is greater than the functional attribute, soTank 300 Cyber EditionIs it really hard to find a car? Is it really so charming? I don’t think so! Because in the year before last, the price of cyber tanks dropped significantly compared with the peak period. Some car dealers dropped by 80,000, and some car dealers bought at a high price at that time, but now they can only sell at a loss. Why did the magic car that had to increase the price by 120 thousand yuan suddenly lose its fragrance? What do you think is the reason? Welcome to leave a message for discussion.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

　　For most industries, the formulation and promulgation of national standards have more advantages than disadvantages for standardizing the market, unified management and reasonable competition among different enterprises. Recently, however, the formulation of a national standard for low-speed electric vehicles has triggered a big war of words among enterprises, academics and markets.

　　Debate between lead-acid battery and lithium battery

　　The cause of the incident was that on December 30 last year, after consultation with the relevant departments of low-speed electric vehicle standards, it was clear that low-speed electric vehicles were equipped with lithium batteries, and lead batteries were rejected as power sources for low-speed electric vehicles. Later, Dong Yang, the leader of the drafting group of four-wheel low-speed electric vehicle standards and the executive vice president of China Automobile Industry Association, also pointed out in an article that lead batteries will not be allowed to be used in the formulation of low-speed electric vehicle standards, and frontal and side impact experiments are required.

　　"If the new national standard is implemented, it means that 90% of low-speed electric vehicle enterprises will be destroyed, and the excellent situation of the development of low-speed electric vehicle industry will be destroyed." Wei Xueqin, executive vice president and secretary general of Shandong Automobile Association, said helplessly in an interview.

　　Low-speed electric vehicle companies also expressed concern about the introduction of this standard. Shu Xin, general manager of Reading Automobile, said frankly that the mainstream price of low-speed electric vehicles is 20,000 ~ 30,000 yuan, accounting for more than 80% of the whole market. If we change from lead battery to lithium battery, the price of bicycle will rise to 40 thousand yuan, but this market is only about 5%. "Such a small market is difficult to operate, and it is difficult for dealers to feed. In the future, the market will disappear."

　　What is the difference between lead battery and lithium battery? Which battery is more suitable for low-speed electric vehicles?

　　Safety is not the weakness of lead-acid batteries. It is understood that the lead-acid battery has been born for more than 160 years. Since its birth, the whole world has been researching and developing whether there is any new technology to replace it, but up to now, there is still no mature technology to completely replace it.

　　The focus of controversy lies in the pollution risk of lead-acid batteries. In 2016, the market size of low-speed electric vehicles has reached 1.2 million. Some experts believe that if a large number of batteries are eliminated, lead pollution will easily occur in the process of recycling and smelting, which will not only endanger human health, but also cause environmental pollution.

　　Therefore, in the selection of batteries for low-speed electric vehicles, some experts have given high expectations to lithium batteries. Compared with lead-acid batteries, lithium batteries have advantages in energy density and cycle life. Using lithium batteries can make low-speed electric vehicles lighter and the cruising range can be improved one after another.

　　In this regard, an industry source said that "lead battery recycling is a false proposition". "In 2016, China sold more than 28 million traditional cars, which means that 28 million lead batteries were used. Why didn’t anyone ask, what is the recovery rate of lead batteries in traditional cars? " He asked, "Based on trust, many people believe that the batteries of traditional cars have been recycled. Why do they suspect that people don’t recycle when they arrive at low-speed electric vehicles?"

　　Lu Hong, a standard member of Shandong Automobile Industry Association and chairman of Hupu Electric Appliance Co., Ltd., told the reporter that if each city can set up a recycling point, it will be beneficial to standardize the batch use of lead batteries for electric vehicles. "A battery can sell 200 yuan on average, and no one is willing to throw it."

　　Wang Du, deputy secretary-general of china automobile dealers association, pointed out: "The problem is not pollution, but how to supervise it." It is understood that in Weifang, battery manufacturers Tianneng and Chaowei have set up more than ten recycling points and established a complete system. Zhang Tianren, chairman of Tianneng Group, said in an interview that the recycling technology of lead-acid batteries is very mature. At the end of last year, Tianneng Group’s recycling capacity of waste lead batteries has been upgraded from 150,000 tons/year to 300,000 tons/year, and the recycling capacity has doubled.

　　Low-speed electric vehicles can also produce fine products.

　　In January this year, committee of 100, an electric vehicle in China, held a closed-door meeting with some low-speed electric vehicle enterprises. The meeting put forward two viewpoints: First, low-speed electric vehicles can make rural areas directly electrified without the transition of fuel vehicles. Second, invigorating the rural economy is the re-liberation of rural productive forces.

　　Some experts believe that there are buses, taxis, subways and drip taxis in big cities, but there are very few means of transportation in rural areas. Rural public transportation is also being carried out, but it is still inconvenient to have a few shifts a day. Because the use cost of cars is relatively high, gas stations are separated by ten or twenty kilometers, and fewer people buy cars in rural areas. "The advantages of low-speed electric vehicles are particularly obvious. Short-distance travel does not need to be particularly fast, which is of great help to the active rural economy. At the same time, rural charging is very convenient, and it can be completed with 220 volts at home. "

　　The data shows that from 2014 to 2016, the average annual growth rate of low-speed electric vehicles reached more than 50%, and it was developed without any state subsidies. In the fourth-and fifth-tier cities and rural markets, low-speed electric vehicles with a price of about 20,000 to 30,000 yuan meet the consumption needs of low-income families.

　　However, for a long time, low-speed electric vehicles were regarded as the "culprits" of many road jams and frequent safety accidents because of the reasons that the low-speed electric vehicles were not licensed, most users did not have driver’s licenses and drivers did not understand the traffic rules. In addition, the quality of low-speed electric vehicles has also become a controversy. "I have always believed that low speed and low price do not mean low quality, and low-speed electric vehicles should also find a good direction to upgrade." Shi Jianhua, deputy secretary general of China Automobile Industry Association, said in an interview.

　　In fact, low-speed electric vehicles have gradually entered the industry upgrade in recent years. Among them, there are enterprises represented by Zhidou, which have entered the product catalogue of the Ministry of Industry and Information Technology by means of alliance with high-speed car production enterprises and with the help of high-speed car production qualifications, and realized the regularization; In addition, there are also enterprises represented by Reading that introduce new technologies and upgrade themselves. In the new Redding factory in Weifang, Shandong, the reporter saw the same four processes as traditional vehicle manufacturing: stamping, welding, painting and final assembly. There are more than hundreds of robotic arms in the factory, and there are also professional quality inspection processes such as test track and rain detection line.

　　At the same time, in order to solve a series of problems caused by "black households", low-speed electric vehicle enterprises have also upgraded their products and improved related after-sales services through industry self-discipline.

　　"Although we are low-speed electric vehicles, it is really not low-quality at low speed." An insider of a low-speed electric vehicle company said, "Through interconnection technologies such as background data and optimized positioning, we helped customers find hundreds of lost cars. From the data of batteries and motors to the control system, all fault codes can be transmitted to the background, realizing the optimization of big data. It can be said that in many technologies, we are not worse than high-speed cars. "

　　Due to the product upgrade, the supply chain of low-speed electric vehicles has also been upgraded accordingly, and its suppliers have gradually upgraded from the initial commercial vehicle suppliers to passenger vehicle suppliers. Because the quality of some low-speed electric vehicle enterprises has risen rapidly, some excellent suppliers have taken the initiative to come to the door, and the improvement of supply chain quality has further promoted the development of low-speed electric vehicles in the normal direction.

　　Luo Lei, deputy secretary-general of china automobile dealers association, said: "The government should guide these car companies well and cannot sit idly by; It is necessary to lower the entry threshold and encourage more powerful enterprises to participate. Low-speed electric vehicles also need to improve their quality and meet the national quality requirements for new energy vehicle products, so that they have the opportunity to enter the urban consumer market. "

Eight years after Hailian Jinhui bought Linked Commerce for more than 1 billion yuan, this fully qualified payment license may be sold to Tik Tok for nearly 1.4 billion yuan.

On the evening of April 3, Hailian Jinhui (002537.SZ) announced that the company had signed the Equity Transfer Agreement with Tianjin Tongrong E-Commerce Co., Ltd., and planned to link its wholly-owned subsidiary with Advantage Technology Co., Ltd.(hereinafter referred to as "linkage advantage")100% equity of Linked Advantage Electronic Commerce Co., Ltd. (hereinafter referred to as Linked Commerce) was transferred to Tianjin Tongrong. 　　　

In terms of transaction price, referring to the appraisal report issued by Shanghai Dongzhou Assets Appraisal Co., Ltd., the appraisal value of all shareholders’ equity of Linked Commerce as of the appraisal base date is 1.382 billion yuan, and the price of this equity transfer is set as: the benchmark transfer consideration of 750 million yuan+the adjusted amount of net assets ("net assets consideration", the net assets of Linked Commerce on the appraisal base date is 649 million yuan) based on the consolidated statement of the equity delivery date of the target company.

The announcement also revealed that as early as January 2016, the company purchased 91.56% equity of Linkage Advantage by issuing shares, of which the transaction price of Linkage Commercial Assets Group was 1.063 billion yuan. On July 14, 2016, the equity delivery procedures were completed, and Linkage Advantage became a wholly-owned subsidiary of the company.

After the completion of this transaction, linked commerce will no longer be included in the scope of consolidated statements of Hailian Jinhui; Tianjin Tongrong intends to merge Linked Commerce through its wholly-owned subsidiary Wuhan Hezhong Yibao Technology Co., Ltd. (referred to as "Hezhong Yibao") after completing the equity delivery of the transferred Linked Commerce. The announcement emphasizes that the above transactions and mergers need to be approved by the central bank.

According to public information, Wuhan Hezhong Yibao Technology Co., Ltd. is the main body of the "Tik Tok Payment" license. According to the eye inspection, after the penetration, Hezhong Yibao holds 99% of the shares, and the other 1% is held by Zhang Lidong, the chairman of ByteDance.

This means that if the transaction is completed, Tik Tok will once again obtain a payment license through an affiliated company at a price of about 1.4 billion yuan.

Regarding this transaction, the relevant person in charge of Tik Tok Payment said that the transaction is to support offline transaction scenarios such as life service and provide more convenient payment and service experience for users and businesses in the Tik Tok system.

According to the interface journalist, as early as August 2020, Tik Tok had acquired a payment license-Wuhan Hezhong Yibao Technology Co., Ltd. through its affiliated company, and launched Tik Tok Payment. However, Hezhong Yibao’s licensed business type is only "Internet Payment", lacking the offline bank card acquiring business type. The business types of Linkage Advantage E-Commerce Co., Ltd. acquired this time include Internet payment, mobile phone payment and bank card acquiring business nationwide, and its license renewal was also approved by the central bank in January 2024.

Wang Pengbo, an analyst with Broadcom Consulting, said that the reason why Tik Tok acquired Linked Commerce was to supplement the offline bank card acquiring license. With the payment license that was only qualified for online payment, Tik Tok has set up a complete payment system online. After obtaining the qualification of offline bank card acquiring, Tik Tok Payment can further expand the payment business offline, cooperate with life service and other businesses, make up the closed-loop business, reduce the channel cost, and further strengthen the control of offline merchants.

At the same time, he also said that although the license qualification of Linked Commerce is very complete, the licensed company has been punished by the central bank many times before, and whether Linked Commerce has a complete offline entity merchant network needs to be verified. Generally speaking, payment institutions prefer to acquire more pure payment institutions without business, and it is easier to start work in time without historical burden.

According to the data, in 2018, Linked Commerce was fined more than 26 million yuan for illegal transactions, providing online payment services and transferring domestic foreign exchange abroad in violation of regulations. In July 2021, Linked Commerce also received a fine from the Business Management Department of the People’s Bank of China, and was fined 7.61 million yuan for four violations. Gao Zhangpeng, then executive director of Linked Advantage and head of the anti-money laundering working group, and Huang Rong, then president of the company and head of the anti-money laundering working group, were fined 98,000 yuan and 83,000 yuan respectively.

Wang Pengbo also pointed out that in terms of compliance, according to the Regulations on the Supervision and Administration of Non-bank Payment Institutions, the same shareholder may not directly or indirectly hold more than 10% equity of two or more non-bank payment institutions of the same business type; The same actual controller may not control two or more non-bank payment institutions of the same business type. According to the new regulations, Tik Tok may still need to further integrate its payment licenses.

He said that from the perspective of industry influence, in the short term, Tik Tok needs to consider integrating payment institutions that have already cooperated with Tik Tok in offline local life business, and balance the interests between self-operated and aggregated service providers; In the long run, it is very likely that Tik Tok will further change the market share of existing offline acquirers through subsidies and other means.

At the beginning of the new year in 2020, the "Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization" hosted by China Northwest Architectural Design and Research Institute was held in the ancient city of Xi ‘an. Wang Jun, Deputy Secretary of the Party Committee and General Manager of China Construction Northwest Institute, delivered a speech at the release conference.

Mr. Ouyang Dong, vice president of China Building Industry Press, congratulated the meeting and fully affirmed the new book.

Mr. Li Baoshan, Vice President and Secretary General of Hospital Construction and Equipment Branch of China Medical Equipment Association, came to congratulate and gave a keynote speech on "Development Trend of Modern Hospitals in the New Era".

Ms. Yi Fenghua, Secretary General of Shaanxi Civil Architecture Society, Ms. Dai Wudi, Deputy Director of Planning Department of Xi ‘an Health and Health Commission, Mr. Li Yueyan and Mr. Li Zhimin, Vice Presidents of School of Architecture of Xi ‘an University of Architecture and Technology, Ms. Liu Qibo, Vice President of School of Architecture of Chang ‘an University, Mr. Qin Zhongsheng, Dean of Jincheng People’s Hospital of Shanxi Province, Director Liu Yuquan of Northwest Research Base of Medical Technology and Deputy General Manager Liang Xiaoguang of Zhonglian Northwest Engineering Design and Research Institute, Tian Ce, Deputy Chief Architect of Shaanxi Architectural Design and Research Institute, and Yang Xiaoping, Chief Architect of Xi ‘an Architectural Design and Research Institute, and other representatives attended the meeting and had extensive exchanges and discussions on the topic of "Development of Modern Hospitals in the New Era", so as to make suggestions for China’s medical construction in the new era.

Zhao Yuanchao, a national engineering survey and design master and chief architect of Northwest China Construction Institute, read a congratulatory letter from Mr. Zhang Jinqiu, an academician of China Academy of Engineering, and delivered a speech.

Li Jianguang, chief architect and editor-in-chief of Northwest Institute of China Construction, introduced the compilation of Medical Process and Spatial Organization. Some leaders and chief architects of China Construction Northwest Institute attended this academic event.

Medical Process and Spatial Organization is a special book about medical process and spatial organization of medical buildings. This book consists of five parts: the first chapter is the basic concept, the second chapter is the hospital functional system, the third chapter is the design principle and organization mode of medical process and medical space, the fourth chapter is the medical process and spatial organization of typical medical functional units, and the fifth chapter is the hospital construction project.

The readers of this book are architects engaged in hospital architectural planning, and can also be used as reference for hospital construction, managers and teachers and students in colleges and universities.

　

　　Beijing, May 29 (Yuan Xiuyue), the client of Zhongxin. com, "OH MY GOD, it feels too smooth. One duck excrement is green, and the other loses blood. It’s really good to see the explosion. Anyway, buy it! Buy it! Buy it! "

　　Because of imitating online celebrity and Li Jiaqi, a child named Tiantian became online celebrity. On Tik Tok, he has more than 700,000 fans, and the short video has more than 4 million likes.

　　Video screenshot

　　In response, Li Jiaqi sent him a complete set of exercise books from elementary school to high school. While laughing, netizens lamented that this year’s children are really a bit different.

　　Different from the worry of "going to Tsinghua or Peking University" from the post-80s and post-90s generation, today’s post-90s and post-90s generation seem to be facing a new problem: choose to study hard or choose to be online celebrity?

　　Data Map: Female anchors do live product display for e-commerce companies. China News Service reporter Wei Liang photo The picture is irrelevant.

　　In 2018, some media had done a graphic illustration of post-90s employment view, in which it was mentioned that 54% of post-90s most aspiring emerging occupations were anchor and online celebrity.

　　Tik Tok, Betta, bilibili, Little Red Book … … Emerging short video and live broadcast platforms are helping more and more ordinary people become famous overnight. At the same time, it has also promoted the economic boom in online celebrity. It is not uncommon for online celebrity to earn millions and tens of millions a month, and their ability to "bring goods" is even more comparable to that of stars. Last year’s Double Eleven, Li Jiaqi sold 15,000 lipsticks in five minutes, and was called "Brother Lipstick".

　　Video screenshot: The picture shows Li Jiaqi.

　　Not only that, short videos and live broadcasts have also been successfully embedded in people’s lives. Brushing Tik Tok, watching live games, becoming a UP master, publishing notes on planting grass in Xiaohongshu, and shooting Vlog anytime and anywhere have become the daily portrayal of young people.

　　It seems to be becoming a reality that you can support yourself easily by turning your hobby into work. Therefore, a question arises. If you can make money when you are in online celebrity, why do you spend time studying?

　　This is not the first discussion about "the futility of reading". Twenty years ago, 17-year-old Han Han won the first prize of the first national "New Concept Composition Competition" with an article "Peeping at a Man in a Cup". However, he is still in the first year of high school, and he has no interest in mathematics, physics and chemistry. The next year, he dropped out of school in the name of writing novels.

　　Data Map: Han Han meets fans. Photo by Luo Bo

　　Can you become a talent without the college entrance examination? This once triggered a discussion on the "reading uselessness" from all walks of life.

　　Han Han was not the only one who rebelled at that time. Mao Kankan, Li Xiang and Gao Ran, both born in 1980s, chose another road, IT entrepreneurship. They are in high spirits and have their own company in their early twenties. The media called them "four little IT in Beijing" and "upstart entrepreneurs born after 1980s". Among them, Mao Kankan and Li Xiang have never participated in the college entrance examination.

　　Han Han and Mao Kankan have become idols in the minds of teenagers. They are unconventional and run counter to traditional ideas. They are more willing to pursue their own personality than sticking to the rules and studying hard.

　　From being a writer, starting a business to being a online celebrity, the changes in young people’s choices also highlight the changes in social and cultural trends of thought in the past 20 years. Today, there are more and more factors affecting young people’s choices. Before they enter the society, the first thing they have to face is the desire to be "fed up".

　　Screenshot: Luxury advertisements on social platforms

　　From lipstick, liquid foundation and backpacks to cars and home improvement, a slightly extravagant lifestyle is being welcomed by more and more people on the Internet.

　　Some time ago, a woman with a monthly salary of 4,000 yuan in Hangzhou saved money to buy a 20,000-yuan bag, which was dissatisfied with her husband and caused a heated discussion on the Internet.

　　The exquisite life exposed by ordinary people on social networking sites can stimulate consumption desire more than advertisements. "After downloading the little red book, I feel that this day can’t be passed. Why is everyone richer than me, more beautiful than me, and more rich and loving than me?" A netizen lamented.

　　Online celebrity has become the object of many young people’s imitation. They care more about the external dress and pursue high value. In Xiaohongshu, there are not a few bloggers who publish cosmetic diaries, and even some students choose to borrow money for cosmetic surgery.

　　Screenshot: The experience of netizens drying their own loans for cosmetic surgery.

　　In the view of Sun Meng, 28, this is not an acceptable behavior for her. "This is all blinded by the advanced consumption advocated by various marketing numbers, without their own rational judgment, blindly following the trend."

　　Chen Hui also often uses little red books to see through the clothes, but many notes advertisements are very strong in nature, and all the clothes are blown to the sky. In her opinion, this may be advocating not to stop buying in buy buy.

　　Under the commercial advocacy of the Internet, getting something seems to be equated with happiness.

　　Data Map: Junior students try to be network anchors. Cangyan photo is irrelevant.

　　"Reading is not as good as being a online celebrity, and the college entrance examination is not as good as plastic surgery." If we look at reading from a pragmatic point of view, it seems that it is not cost-effective, and it requires a family to work hard for more than ten years, including time and money. But the result is not certain. Whether you can find a good job and make a lot of money is unknown.

　　But is reading really useless? Han Han, who once bombarded "the composition of the college entrance examination is stupid" and was glad that he didn’t go to college, later changed his mouth. He admitted in Weibo last year that dropping out of school was a failure, which showed that he was incompetent in a challenge and had to quit, which was not worth learning. What is worth learning is always learning the word itself.

　　Screenshot: Han Han talks about dropping out of school on Weibo.

　　"I heard someone gloating and saying, Han Han, I dropped out of school like you. I don’t understand. What is there to learn from what I have done badly? Why not learn what I do well? " Han Han said.

　　Li Xiang also commented below: "If I can get into a good university and find a good job, I won’t start a business. It was because I couldn’t get into a good university and couldn’t find a good job that I started my business. If you can’t find a good job and don’t want to start a business, it’s better to go to school. "

　　Cai Lan, who has the title of "One of the Four Great Talents in Hong Kong", has always been concerned about the status of young people. When talking about the discussion about whether online celebrity should make money or bury his head in hard work, he bluntly said: "Reading is a basic skill. If you don’t do it, you won’t last long. You have to read everything."

　　Data Map: Cai Lan. China News Service reporter Hong Shaokui photo

　　Some netizens expressed a similar view: "online celebrity is easy to get angry, but studying is useful for life." Some people think that online celebrity is not so good, and it is great that these two can do a good job. Some netizens teased that this question was actually boring, because online celebrity couldn’t be a good reader. Just like when I was a child, I struggled to choose Tsinghua or Peking University. When I grew up, I found myself thinking too much.

　　Actually, studying hard or being online celebrity is not completely contradictory. The Internet has provided people with more choices, which is a good thing.

　　But opportunities are always reserved for those who are prepared. Only by studying hard can you seize them when they pass by. (End)

　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") is in full swing in Pazhou Pavilion of China Import and Export Fair. On November 18, the first audience open day coincided with Saturday, and the venue was crowded and lively.

　　How to visit the auto show? How to choose your favorite vehicle? What are the highlights of the RV exhibition area? What new products and services have smart cars launched? With these questions, the reporter visited the Guangzhou Auto Show and listened to the voices from the citizens on the spot.

　　Buy a new energy vehicle or a fuel vehicle? The public has different opinions.

　　This Guangzhou Auto Show has attracted mainstream auto brands and new energy auto companies from all over the world. The exhibition area covers an area of 220,000 square meters, with a total of 1,132 vehicles, including 469 new energy vehicles, accounting for 40%. Various brands, rich models, preferential promotions and multiple price ranges … Guangzhou Auto Show attracted many citizens to buy their favorite models with its series of advantages.

　　In front of Huawei’s HarmonyOS Zhixing booth, Ms. He is listening carefully to the lecturer’s introduction of related technologies and products. She told reporters that she made a special trip from Shenzhen, hoping to choose a suitable car here.

　　Regarding the purchase of traditional fuel vehicles or new energy vehicles, Ms. He expressed her preference for new energy vehicles for her own consideration. "Because I don’t know much about parking, I really want to know more about the function of automatic parking. In addition, intelligent driving, automatic obstacle avoidance, artificial intelligence technology, etc. are all points I care about. "

　　In the field of new energy vehicle segmentation, she prefers hybrid electric power. "My budget is less than 300,000, and my daily travel is mainly to work and the suburbs. I may drive back to my hometown during the holiday. If you can charge and refuel, you will feel more at ease. " In addition, car brands are also an important factor affecting Ms. He’s car purchase. "At this stage, if you buy a car, you will still choose a well-known car company, which feels more secure in quality and safety."

　　For those who prefer to buy new energy vehicles or traditional fuel vehicles, the reporter interviewed some citizens randomly at the scene. People who intend to buy new energy vehicles often mention the following points: the price of the car is superior, the charging cost is lower, the model is more scientific and technological, the level of intelligence is high, and relevant policy support is provided. However, they also mentioned problems such as mileage anxiety, difficulty in charging and inadequate charging infrastructure.

　　Many people who choose traditional fuel vehicles mention that they prefer to use fuel vehicles, which are suitable for long-distance travel, lower maintenance costs and better driving experience. The disadvantage is that the vehicle price is relatively high, the fuel cost is expensive, and the product update is slow, so it is difficult to meet the needs of intelligent travel.

　　With the development of the automobile market, consumers’ choices are also changing. Mr. Zheng bought a hybrid electric vehicle in 2017, and three years later he bought a fuel vehicle. In this regard, he said: "Each has its own advantages and disadvantages, and it is difficult to generalize. It will be more comfortable to drive a fuel car at high speed, but it will be smoother to drive a hybrid car in the city. I will definitely buy a tram in the future, but now I feel that the tram still has quite a few limitations, such as low battery life at high speed, easy to get hot when charging, and cannot guarantee 100% safety. "

　　Different groups of people have different needs? Precise positioning of car enterprises

　　The competition on the car track is fierce. How can car companies attract customers with high-quality products and high cost performance? At the exhibition hall, some car companies strive to attract more target customers by reducing prices in a limited time, giving discounts, live online and providing customized services.

　　Different groups of people have different needs, and car companies need accurate positioning to win customers.

　　In some booths, car companies put camping tables and chairs and bicycles on the roof to set off the highlights of products with specific life scenes. Mr. Ge, who likes cycling and outdoor camping, said frankly, "It is really attractive. When I see the car, I think of the outdoor camping scene. My budget for buying a car is around 150,000. After watching it for a while, there are also many favorite products. "

　　In response to the needs of some family trips, some car companies have positioned themselves as "affordable, comfortable and specially designed for family trips"; Some car companies also put forward a more ideal concept of "home" for young people …

　　There are also some car companies that are ingenious and choose a relatively small track. For example, Guangzhou Automobile Chuanqi launched E9 Caring Edition, which is equipped with an electric welfare wheelchair to facilitate the elderly, pregnant women, the disabled and other groups to travel.

　　An elderly person experienced it on the spot, and someone on the side said, "This kind of innovation is really practical and humanistic. My parents are old, and it looks good to buy this car to take them out. " In this regard, a staff member of GAC Chuanqi said that the car is still in the research and development stage and is expected to be mass-produced next year.

　　A sense of science and technology, practicality, intelligence and personalization … At the Guangzhou Auto Show, a wide variety of products with different positioning made the public feast their eyes. "I have been to the Guangzhou Auto Show before, and I obviously feel that the number of new energy vehicles has increased this year. The exhibition areas of new energy auto shows such as Tesla, Ideality, Tucki and BYD are quite cool, and the intelligent level of cars is also surprising. In particular, the release of some concept cars makes people can’t help but imagine the future direction of automobile development. " At the Xpeng Motors Pavilion, Mr. Wang, a veteran car fan, looked at Li Chuo’s car suspended in the air and said.

　　At the scene, many citizens passing by the exhibition area took a group photo with the car, and some people gave the imagination of "technology changes life and where to travel in the future".

　　RV is expensive. Can’t afford it? Three or four hundred thousand also have a choice.

　　When asked, how do you feel about coming to Guangzhou Auto Show to see the RV? Many citizens have mentioned that the price of RV is cheaper than expected, and there are many choices for 300,000 yuan to 400,000 yuan.

　　"I used to think that the RV was very expensive and only existed in the beautiful travel life of others in the short video. But when I came to the RV area of Guangzhou Auto Show today, I knew for the first time that I could buy a RV for 300,000 yuan. Just now, my friends and I went up to experience it, which was quite comfortable. I have never thought of buying a car before, and this moment was ignited. " Ms. Wang, who is in her thirties, said with a smile.

　　Another couple also expressed similar feelings. Mr. Chen, who came to see the exhibition with his girlfriend, said: "I didn’t have much chance to see so many models before, but I was really surprised today." The price of the RV broke my stereotype. " His girlfriend couldn’t help feeling, "I don’t even want to buy a house with an RV. It would be great if the relevant infrastructure could keep up. "

　　At the scene, DTV, Yutong RV, Jiangwei RV, Great Wall RV and other brands displayed a variety of highly competitive products. According to the relevant person in charge of Yutong RV, from more than 80,000 yuan to more than one million yuan, they launched different grades of RVs to meet the differentiated needs of the market. Among them, the range of 400,000 yuan to 500,000 yuan sold more. "Retirees and freelancers buy most, they have more free time and like to travel outdoors."

　　A retired couple are sitting in an RV to experience the comfort of the driver’s seat. They also checked the size of the bathroom, the size of the bed board, the length of the water pipe and the size of the water tank. Aunt Huang told reporters that she and her husband have been "playing RV" for many years, and recently they plan to replace a new RV. "With the RV, you can travel freely, where the car is, where the home is, and life is full of fun." However, Aunt Huang also suggested that you should think carefully before buying a car. Is it really necessary? Do you have time to travel? Can you accept problems such as parking difficulties and trouble in water and electricity supply? If you just want to experience it, renting a car is also an option.