Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

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　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") is in full swing in Pazhou Pavilion of China Import and Export Fair. On November 18, the first audience open day coincided with Saturday, and the venue was crowded and lively.

　　How to visit the auto show? How to choose your favorite vehicle? What are the highlights of the RV exhibition area? What new products and services have smart cars launched? With these questions, the reporter visited the Guangzhou Auto Show and listened to the voices from the citizens on the spot.

　　Buy a new energy vehicle or a fuel vehicle? The public has different opinions.

　　This Guangzhou Auto Show has attracted mainstream auto brands and new energy auto companies from all over the world. The exhibition area covers an area of 220,000 square meters, with a total of 1,132 vehicles, including 469 new energy vehicles, accounting for 40%. Various brands, rich models, preferential promotions and multiple price ranges … Guangzhou Auto Show attracted many citizens to buy their favorite models with its series of advantages.

　　In front of Huawei’s HarmonyOS Zhixing booth, Ms. He is listening carefully to the lecturer’s introduction of related technologies and products. She told reporters that she made a special trip from Shenzhen, hoping to choose a suitable car here.

　　Regarding the purchase of traditional fuel vehicles or new energy vehicles, Ms. He expressed her preference for new energy vehicles for her own consideration. "Because I don’t know much about parking, I really want to know more about the function of automatic parking. In addition, intelligent driving, automatic obstacle avoidance, artificial intelligence technology, etc. are all points I care about. "

　　In the field of new energy vehicle segmentation, she prefers hybrid electric power. "My budget is less than 300,000, and my daily travel is mainly to work and the suburbs. I may drive back to my hometown during the holiday. If you can charge and refuel, you will feel more at ease. " In addition, car brands are also an important factor affecting Ms. He’s car purchase. "At this stage, if you buy a car, you will still choose a well-known car company, which feels more secure in quality and safety."

　　For those who prefer to buy new energy vehicles or traditional fuel vehicles, the reporter interviewed some citizens randomly at the scene. People who intend to buy new energy vehicles often mention the following points: the price of the car is superior, the charging cost is lower, the model is more scientific and technological, the level of intelligence is high, and relevant policy support is provided. However, they also mentioned problems such as mileage anxiety, difficulty in charging and inadequate charging infrastructure.

　　Many people who choose traditional fuel vehicles mention that they prefer to use fuel vehicles, which are suitable for long-distance travel, lower maintenance costs and better driving experience. The disadvantage is that the vehicle price is relatively high, the fuel cost is expensive, and the product update is slow, so it is difficult to meet the needs of intelligent travel.

　　With the development of the automobile market, consumers’ choices are also changing. Mr. Zheng bought a hybrid electric vehicle in 2017, and three years later he bought a fuel vehicle. In this regard, he said: "Each has its own advantages and disadvantages, and it is difficult to generalize. It will be more comfortable to drive a fuel car at high speed, but it will be smoother to drive a hybrid car in the city. I will definitely buy a tram in the future, but now I feel that the tram still has quite a few limitations, such as low battery life at high speed, easy to get hot when charging, and cannot guarantee 100% safety. "

　　Different groups of people have different needs? Precise positioning of car enterprises

　　The competition on the car track is fierce. How can car companies attract customers with high-quality products and high cost performance? At the exhibition hall, some car companies strive to attract more target customers by reducing prices in a limited time, giving discounts, live online and providing customized services.

　　Different groups of people have different needs, and car companies need accurate positioning to win customers.

　　In some booths, car companies put camping tables and chairs and bicycles on the roof to set off the highlights of products with specific life scenes. Mr. Ge, who likes cycling and outdoor camping, said frankly, "It is really attractive. When I see the car, I think of the outdoor camping scene. My budget for buying a car is around 150,000. After watching it for a while, there are also many favorite products. "

　　In response to the needs of some family trips, some car companies have positioned themselves as "affordable, comfortable and specially designed for family trips"; Some car companies also put forward a more ideal concept of "home" for young people …

　　There are also some car companies that are ingenious and choose a relatively small track. For example, Guangzhou Automobile Chuanqi launched E9 Caring Edition, which is equipped with an electric welfare wheelchair to facilitate the elderly, pregnant women, the disabled and other groups to travel.

　　An elderly person experienced it on the spot, and someone on the side said, "This kind of innovation is really practical and humanistic. My parents are old, and it looks good to buy this car to take them out. " In this regard, a staff member of GAC Chuanqi said that the car is still in the research and development stage and is expected to be mass-produced next year.

　　A sense of science and technology, practicality, intelligence and personalization … At the Guangzhou Auto Show, a wide variety of products with different positioning made the public feast their eyes. "I have been to the Guangzhou Auto Show before, and I obviously feel that the number of new energy vehicles has increased this year. The exhibition areas of new energy auto shows such as Tesla, Ideality, Tucki and BYD are quite cool, and the intelligent level of cars is also surprising. In particular, the release of some concept cars makes people can’t help but imagine the future direction of automobile development. " At the Xpeng Motors Pavilion, Mr. Wang, a veteran car fan, looked at Li Chuo’s car suspended in the air and said.

　　At the scene, many citizens passing by the exhibition area took a group photo with the car, and some people gave the imagination of "technology changes life and where to travel in the future".

　　RV is expensive. Can’t afford it? Three or four hundred thousand also have a choice.

　　When asked, how do you feel about coming to Guangzhou Auto Show to see the RV? Many citizens have mentioned that the price of RV is cheaper than expected, and there are many choices for 300,000 yuan to 400,000 yuan.

　　"I used to think that the RV was very expensive and only existed in the beautiful travel life of others in the short video. But when I came to the RV area of Guangzhou Auto Show today, I knew for the first time that I could buy a RV for 300,000 yuan. Just now, my friends and I went up to experience it, which was quite comfortable. I have never thought of buying a car before, and this moment was ignited. " Ms. Wang, who is in her thirties, said with a smile.

　　Another couple also expressed similar feelings. Mr. Chen, who came to see the exhibition with his girlfriend, said: "I didn’t have much chance to see so many models before, but I was really surprised today." The price of the RV broke my stereotype. " His girlfriend couldn’t help feeling, "I don’t even want to buy a house with an RV. It would be great if the relevant infrastructure could keep up. "

　　At the scene, DTV, Yutong RV, Jiangwei RV, Great Wall RV and other brands displayed a variety of highly competitive products. According to the relevant person in charge of Yutong RV, from more than 80,000 yuan to more than one million yuan, they launched different grades of RVs to meet the differentiated needs of the market. Among them, the range of 400,000 yuan to 500,000 yuan sold more. "Retirees and freelancers buy most, they have more free time and like to travel outdoors."

　　A retired couple are sitting in an RV to experience the comfort of the driver’s seat. They also checked the size of the bathroom, the size of the bed board, the length of the water pipe and the size of the water tank. Aunt Huang told reporters that she and her husband have been "playing RV" for many years, and recently they plan to replace a new RV. "With the RV, you can travel freely, where the car is, where the home is, and life is full of fun." However, Aunt Huang also suggested that you should think carefully before buying a car. Is it really necessary? Do you have time to travel? Can you accept problems such as parking difficulties and trouble in water and electricity supply? If you just want to experience it, renting a car is also an option.

Produced by Qiancheng Film and Television Co., Ltd. and Xinli TV Culture Investment Co., Ltd., it is adapted from the novel of the same name by Hai Fei, the winner of the People’s Literature Award and a gold screenwriter, and it is written by him, directed by Sun Hao, starring Ruoyun Zhang, Angel, Sean and Adi, and starring by Wang Longzheng. The TV series "The Deep Sea of Spy Wars" co-starring Calvin, Li Qiang, Gao Shuguang, Wang Wanjuan, Luo Qiuyun and Ji Li will be held at 8 o’clock tonight. At the same time, Tencent Video and Iqiyi will synchronize network updates. VIP members will update 2 episodes every Sunday to Thursday at 24 o’clock, and update 1 episode on Friday and Saturday. Non-members will be exempted at 24 o’clock the next day. Today, The Scare of the Deep Sea of Spy Warfare has successively issued the final preview of the "Immediate Action" version and the single poster of the "Twin Cities Spy Shadow" version. Two heavy materials have declassified the highlights of this drama in advance, and the sinister situation, tense spy war, and many forces of the enemy and the enemy, which are fighting with each other, are intertwined in Chongqing and Shanghai, indicating that a secret spy war is about to start, which has doubled the audience’s expectation.

The battle of alternating life starts, drinking ice and moving forward is full of dangers.

With the sinister struggle situation in Shanghai and Chongqing in 1941 as the background, The Scare in the Deep Sea tells the story that Chen Shan (Ruoyun Zhang), Zhang Li (Angel) and other patriots with firm beliefs fought hard with the enemy in the hidden front, and Chen Shan was inspired by Zhang Li to transform from a small gangster on the beach and eventually grow into an excellent communist fighter. In the final preview of the "Immediate Action" version, which lasted only about one minute, the suspenseful background music laid the foundation for Chen Shan to walk in treading on thin ice as a three-sided spy after being forced to "transform" into a military special agent Xiao Zhengguo. Various characters appeared in succession in the changeable situation, and the dense amount of information refined and extracted the story context. The siege of Japanese spies, the questioning and questioning of the Kuomintang military junta and other difficulties have pushed Chen Shan into the fear of being caught at any time, and the resulting suspense is one of the many highlights of this play.

Chen Shan has no choice but to embark on this thorny road full of crises. Zhou Haichao (Sean), Yu Xiaoyue (Adi), Araki Wei (Wang Longzheng), Qian Shiying (Calvin) and others are either right or wrong, and they are playing a good show with Chen Shan Zhang Li on the hidden front. As shown in the trailer, suspense, nervousness and even humor are all reflected in this play. The simple explanation of "We are all from China" is full of hit the floor’s sense of faith, and he is concerned about whether his country can succumb to being a Japanese spy. Fortunately, there is a warm presence like a guide on the hidden road of treading on thin ice. Chen Shan and Zhang Li, who walked side by side in the hail of bullets, strengthened their faith together and strived for the dawn of national destiny.

The sinister situation of the game between all parties is simmering, and the Chinese soul ignites patriotic enthusiasm.

The "Twin Cities Spy Shadow" version of the single poster released this time also has a full sense of texture and a strong sense of home and country belief, and the horizontal display space has a deeper sense. The street view with a sense of time complements the depression of the sky with dark clouds and approaching showers. The city with beautiful shops should have been peaceful and prosperous, but the enemy occupied it and the mountains and rivers were covered with dust. Innocent compatriots are bullied by brutal aggressors, and my sons and daughters with aspirations in the Chinese nation will always be ready to be regarded as sacrifices, willing to be a beacon of fire and fight to the death with the enemy.

The drama embodies the quality with ingenuity, and the details are polished everywhere in the Republic of China. In addition to the fine demands on modeling and scenery, it also observes the hard struggle situation of revolutionary martyrs in special times. When they face the country, they swear to defend their beliefs and support the magnificent spirit of the national backbone with courage without fear of sacrifice. In "The Scare of the Deep Sea", the twists and turns between the two cities and the dangerous crouching of the multi-faceted spy add different highlights to the drama from different dimensions. The multi-line coexistence narrative and plentiful and diverse characterization will also enhance the audience’s experience of watching the drama.

In the story premiered at 8 o’clock tonight, Xiao Zhengguo will lead the military special agent, and the three-person team will carry out a secret mission. However, the plan has changed abruptly, and their actions are surrounded by the Japanese, and one person will be captured, one person will escape, and one person will be shot dead by an unknown person. Araki, the head of the Japanese intelligence agency, was the mastermind behind this operation. When he saw Chen Shan, who looked very similar to Xiao Zhengguo, he immediately came up with a plan to lose money. He takes the life of Chen Shan’s sister Chen Xia (played by Luo Qiuyun) as a threat, threatening him to become Xiao Zhengguo and go to the military to steal information for him. Chen Shan had no choice but to receive intensive training to prepare for his departure from Chongqing … Can Chen Shan, who has become Xiao Zhengguo in a new guise, go to Chongqing without being caught? What other crises are there within the same sinister military system? What crazy move will Araki, who is cruel and ruthless, make? Please look forward to the follow-up story.

Press conference on promoting high-quality development series.

Time: March 28th, 2024 at 10:00 a.m.

Venue: Press Release Hall of Shenzhen Municipal Government

Record content

Moderator Su Rongcai (Deputy Director of Propaganda Department of Shenzhen Municipal Committee and Director of Information Office of the Municipal Government):

Good morning, media friends! Welcome to today’s press conference. In order to implement the spirit of the provincial high-quality development conference and the city’s high-quality development promotion conference, and further play a strong voice of high-quality development, this year, the Information Office of the Shenzhen Municipal People’s Government will hold a series of press conferences to promote high-quality development. Today is the first of a series of press conferences, which mainly introduces Shenzhen’s promotion of high-quality development and the creation of the best investment destination, and answers questions from reporters on issues that everyone cares about.

Present at today’s conference are:

Ms. Guo Ziping, Director of Shenzhen Development and Reform Commission;

Mr. Ye Wenge, Deputy Director of Shenzhen Municipal Bureau of Commerce;

Ms. Huang Xiaoyu, Deputy Director of Shenzhen Investment Promotion Bureau;

I am Su Rongcai, deputy director of the Propaganda Department of Shenzhen Municipal Committee and director of the Information Office of the Municipal Government.

Next, we invite Ms. Guo Ziping, director of the Municipal Development and Reform Commission, to introduce the overall situation of Shenzhen in promoting high-quality development and creating the best investment destination. Please welcome!

Guo Ziping: Good morning, friends from the media! Investment is the basic driving force of economic growth, and grasping effective investment means grasping high-quality development. As an important window of China’s reform and opening-up, Shenzhen has been attracting all kinds of high-quality resources from all over the world and striving to build the best investment destination. By February 2024, the total number of commercial entities in the city had reached 4,257,500, including 2,613,100 enterprises, 11 local Fortune 500 enterprises, and about 300 Fortune 500 branches settled in Shenzhen, which injected a steady stream of momentum into economic and social development. Below, I would like to briefly introduce the practice and effect of Shenzhen as the best investment destination.

First, we will continue to introduce influential and competitive industrial policies. We have always maintained the sensitivity to seize the industrial outlet, issued a series of systematic and precise industrial support policies, helped the upstream and downstream enterprises in the industrial chain to complement each other, develop in a gradient and grow together, and accelerated the construction of a modern industrial system with Shenzhen characteristics and advantages. Strategic emerging industries and future industries are the new pillars and tracks to lead industrial development, and also the main positions to develop new quality productivity. As early as 2009, Shenzhen began to plan the development of strategic emerging industries and future industries. For example, in 2009, Shenzhen was selected as the first batch of pilot cities for demonstration and promotion of new energy vehicles in China, and continuously launched a series of support policies around R&D, manufacturing, application demonstration, popularization and encouraging consumption of new energy vehicles, and issued dozens of local industry standards to help the new energy vehicle industry gradually grow into a new pillar industry. In 2023, the output and ownership of new energy vehicles in Shenzhen reached 1.79 million and 970,000 respectively, ranking first in the country. Entering the "14th Five-Year Plan" period, Shenzhen continued to implement the "20+8" industrial cluster action, and strategic emerging industries entered a new round of rapid development, with an average annual growth rate of 7.5%, and the added value exceeded 1.4 trillion yuan, accounting for 41.9% of GDP. This year, we iteratively launched the "20+8" industrial cluster policy version 2.0, and focused on a number of special policies, such as the high-quality development of car-grade chips and power semiconductor devices, the cultivation of core supply chain enterprises with hot-selling single products, and the cross-border integration and development of "fashion new products". The implementation of these policies,It will definitely put our enterprise on the fast track of development. Paying attention to the development of service industry is another distinctive feature of Shenzhen’s industrial policy. On March 18 this year, the city held a high-standard conference to accelerate the high-quality development of the service industry. The Municipal Party Committee and Municipal Government have issued opinions on accelerating the high-quality development of service industry, and various departments will also launch a series of policies around key areas of service industry, forming a "1+N+X" policy system for the high-quality development of service industry, and promoting the potential sub-sectors to be different every year, different in three years and brilliant in five years. For example, around the professional service industry, we have issued special support policies in the fields of human resources, lawyers, certified public accountants, asset appraisal, etc. Next, we will formulate implementation plans to promote the high-quality development of the professional service industry, introduce and cultivate professional service institutions with international competitiveness, and provide first-class professional services for enterprises to invest and start businesses. For another example, the headquarters economy is an important embodiment of the city’s core competitiveness. Last year, we issued the implementation opinions to promote the high-quality development of the headquarters economy, and gave all-round support to the headquarters enterprises in settling down, renting and buying houses, using land and talents. We also planned and laid out 40 headquarters economic clusters in the city, including Shenchao Headquarters, Xiangmihu and before the gulf, and introduced world-class headquarters enterprises to settle down.

The second is to establish and improve the innovation system with enterprises as the main body. Shenzhen is a city of innovation. Over the years, we have actively integrated into the global innovation network, gathered global innovation resources, and established an innovation system that is market-oriented, industrialization-oriented, and enterprise-oriented, so that enterprises want to innovate, dare to innovate, and can innovate. In 2023, the R&D investment of the whole society reached 188 billion yuan, accounting for 5.81% of GDP, of which the R&D investment of enterprises accounted for 94.9% of the total R&D investment of the whole society, ranking first in the country. Shenzhen has the strong support of a national strategic platform. We have built Bright Science City with high level and standard, laid out a number of major scientific and technological infrastructures such as Free Electron Laser and National Supercomputing Phase II, and accelerated the construction of a comprehensive national science center in Greater Bay Area. Materials genomics, brain analysis and simulation, synthetic biology research and other facilities have been built and put into trial operation, and will be further opened to enterprises in the future. In August last year, the State Council officially issued the Development Plan of Shenzhen Park in Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone. We will give full play to the advantages of Shenzhen-Hong Kong cooperation and accelerate the comparison with international high-standard innovation rules, so as to make the cooperation zone a pilot zone for Shenzhen-Hong Kong science and technology innovation and open cooperation, an experimental zone for international advanced science and technology innovation rules, and a pilot transformation gathering area in Guangdong-Hong Kong-Macao Greater Bay Area. There are innovative carriers with diverse structures here in Shenzhen. The city has more than 3,600 innovative carriers, and has established a high-level laboratory system including 1 national laboratory, 13 national key laboratories, 4 laboratories in Guangdong Province, and more than 390 key laboratories in Shenzhen.It was approved to build the third-generation semiconductor national technology innovation center, the national high-performance medical device innovation center, the national bio-manufacturing industry innovation center and other national industrial innovation carriers. In addition, we are speeding up the layout of a number of concept verification centers and pilot platforms to provide enterprises with full chain services for technical research, concept verification and achievement transformation. There are world-class innovative talents here in Shenzhen. We provide all kinds of talents with preferential personal income tax in Guangdong-Hong Kong-Macao Greater Bay Area, financial support for outstanding talents, second-batch settlement, living allowance and other package policies to help enterprises better gather and retain talents. By the end of 2023, Shenzhen had gathered more than 6.79 million talents, 98 full-time academicians, 24,000 high-level talents, 1.534 million high-skilled talents and over 200,000 returned overseas students. More and more top talents in the world are accelerating to gather in Shenzhen.

The third is to provide convenient and complete cost-effective factor guarantee. Last year, we introduced specific measures to implement "20 measures to reduce manufacturing costs" and continued to promote comprehensive reform of market-oriented allocation of factors. In terms of industrial space that enterprises are generally concerned about, according to the principle of relative agglomeration layout and centralized contiguous development, we plan to build 20 advanced manufacturing parks and 20 scientific and technological innovation clusters in the city, innovatively launch industrial affordable housing, promote the development and construction of centralized contiguous areas, and promote the construction of large projects with "overall planning of large areas" to ensure that high-quality projects, whether newly put into production or increased capital and expanded production, have land to fall in Shenzhen. In terms of capital elements, Shenzhen has a multi-level capital market system with Shenzhen Stock Exchange as the core. The comprehensive strength of banking, insurance, securities and other industries ranks among the top three in the country. The asset management scale of various wealth management institutions exceeds 28 trillion yuan, and an industrial fund group of 100 billion levels has been established around the "20+8" industrial cluster. We will take the initiative to connect the resources of various financial institutions to provide enterprises with life-cycle financing services. This year, more than 800 billion yuan will be added in small and micro loans, manufacturing loans, technology-based enterprise loans and green loans. In terms of data elements, we will attach great importance to the function of data, a new production factor, to empower thousands of industries, build a national data trading platform with international influence based on Shenzhen Data Exchange, introduce third-party management institutions for data transactions, data vendors and data circulation transactions, and register data property rights. By the end of 2023, we have gathered 305 data vendors nationwide.The transaction volume was 6.49 billion yuan, of which cross-border transactions exceeded 100 million yuan, ranking first in the country. Next, according to the development needs of artificial intelligence and other industries, we will focus on promoting the socialized application of government data such as people, places, things, things, feelings and organizations in cities, actively strive for the pilot of data assets entering the table, and fully release the social value of data elements.

The fourth is to create a first-class business environment in accordance with international standards. In January this year, we also held a press conference on the theme of business environment here. We will put forward a work plan for optimizing the market-oriented, rule-based and international business environment in 2024 and a work plan for optimizing and upgrading the business environment assessment standards of the World Bank, and introduce a number of practical and effective methods based on the needs and feelings of enterprises. In terms of market access, we will accelerate the full implementation of 24 measures to relax market access in Shenzhen, and further relax market access in telecommunications, medical care, energy and other fields. For example, taking the opportunity of promoting the "Hong Kong-Macao Medical Machinery Link", we will support innovative drugs that have been listed overseas, promote the application of real-world data in the clinical evaluation of Shenzhen’s life cycle, and further accelerate the process of listing new products. In terms of examination and approval services, we will pay attention to improving the examination and approval efficiency of private investment projects, set up special classes for project coordination and docking, and implement "starting with land" for major private investment projects to promote early start, early completion and early production of projects. In terms of policy enjoyment, we rely on the "I Shenzhen" and "Shenzhen I Enterprise" APP to launch the through train platform for benefiting enterprises and realize a large number of policies, such as "one-click confirmation, application-free enjoyment". For example, in 2023, 159 items such as post expansion subsidies were introduced, and more than 50 items will be added this year, so that more policies can be enjoyed directly.

Shenzhen is a hot spot and a broad stage for the development of global enterprises. We will adhere to the principle of "sincerity+itinerary" to attract investment from all over the world and the whole country, and continue to provide guarantee for enterprises to invest in all factors, provide good services throughout the chain and optimize the environment in all directions. We sincerely invite entrepreneurs, investors and scientists to invest in Shenzhen to create a miracle and win-win future! Thank you!

Su Rongcai: Thanks to Director Guo Ziping for his briefing. Next, let’s enter the questioning session. Please inform the name of your news organization before asking questions. Now start asking questions.

Reporter: A reporter from the Central Radio and Television General Station asked questions. We have been paying attention to the development of private economy in Shenzhen, and would like to ask Director Guo Ziping what measures Shenzhen will take to further support the development of private economy? thank you

Guo Ziping: Thank you for your question. The private economy has always been an important engine of Shenzhen’s economic and social development. I have a set of data here to report to you. Our private economy contributes about 40% of the city’s fixed assets investment, 50% of GDP, 60% of import and export, 70% of tax revenue and 80% of technological innovation. From this set of data, we can see the important position of private economy in Shenzhen’s economic and social development. In 2023, Huawei, BYD and other private enterprises in Shenzhen were selected into the world’s top 500. Among the top 500 private enterprises in China, 27 enterprises came from Shenzhen, and the top 10 enterprises in Shenzhen accounted for 4 seats, which has become the city with the most active private economy and the most concentrated private enterprises in China. We have always grown and developed together with the private economy and private enterprises, and always regard private enterprises and entrepreneurs as our own. On the basis of implementing the "20 Articles of Private Economy" launched last year, we will launch more measures this year to support the private economy to become bigger, better and stronger. First, further reduce the operating costs of private enterprises. Accelerate the construction of high-quality industrial space such as headquarters economic cluster and advanced manufacturing park, implement zero investment in pipeline connection projects outside the red line such as water supply, power supply, gas supply and drainage, promote the green transformation of 100 industrial parks, and reduce the cost of land and energy use for enterprises. Smooth financing channels for private enterprises, continue to promote the linkage among the government, banks, business associations and enterprises, and promote government affairs data to become a "passport" for private enterprises’ financing, and accurately match the financing needs of private enterprises. Strengthen the employment service guarantee of private enterprises,Support schools and scientific research institutions to build professional and practical training bases with private enterprises in an order-based mode, optimize and improve the high-end talent service system, and provide solid talent support and intellectual support for the development of private enterprises. The second is to increase the application scenarios and market opening for private enterprises. Focusing on the goals and tasks of building a pioneer city of ultra-fast broadband, a pioneer city of artificial intelligence, a pioneer city of digital twins, a pioneer city of digital energy, a city of super-charging, a new generation of world-class automobile city, and a city of Euler in HarmonyOS, we will open application scenarios such as smart city operation and management, low-altitude distribution, unmanned driving, charging and replacing facilities, and whole-house intelligence to private enterprises, and provide the best "testing ground" for new technologies and new products of enterprises. We will introduce some measures to expand private investment, support private enterprises to participate in bidding and government procurement on an equal footing, strictly implement the provisions that the number of finalists in state-owned capital investment projects should not be less than one-third, dynamically update the list of major projects, industrial projects and franchise projects recommended to private capital, and support private capital to deeply participate in the construction and operation of affordable housing, "flat and emergency" public infrastructure, urban village reconstruction, old-age care and new infrastructure. The third is to support private enterprises to participate in international competition. Improve and perfect the "going out" comprehensive service platform, give full play to the network functions of 93 sister cities, 26 sister ports, 11 overseas economic and trade liaison offices, 4 overseas economic and trade representative offices and the majority of business associations, and support private enterprises to "go out to sea in groups".Integrate all kinds of resources to provide more convenient and efficient foreign-related legal services, industrial policy consultation, investment risk early warning and other support for overseas enterprises, and increase consular protection for overseas enterprises. Make good use of the list of products from Shenzhen’s dominant enterprises covering 222 enterprises and 228 products and services, help private enterprises to expand overseas markets, vigorously explore emerging markets such as the Middle East, Southeast Asia, Central Asia, Latin America and Africa, and increase the "depth" of the global market. thank you

Reporter: The Economic Daily asked a question. Recently, a conference on accelerating the high-quality development of the service industry was held in Shenzhen, and it was proposed to build a new high-quality and efficient modern service industry system with Shenzhen characteristics and advantages. Excuse me, Deputy Director Ye Wenge, what is the work foundation and work goal of this year in accelerating the high-quality development of service industry in the business field?

Ye Wenge: Thank you for your question. Let me answer this question. Here, I would like to briefly introduce some situations of accelerating the high-quality development of the service industry in the business field. The first is wholesale and retail. Last year, the added value of wholesale and retail in our city was 292.3 billion yuan, accounting for 8.4% of GDP, but there is still much room for growth. This year, in the wholesale industry, the Municipal Bureau of Commerce will focus on four tasks: First, accelerate the introduction and cultivation of a number of wholesale enterprises. The second is to highlight the development of wholesale business related to the supply chain of manufacturing industry chain. The third is to take the import and export business as an important starting point for the wholesale industry. Fourth, vigorously develop wholesale business related to bulk commodities and high-quality consumer goods. In the retail industry, the Municipal Bureau of Commerce will focus on the following three tasks: First, introduce and cultivate more retail enterprises that are marketable and lead the demand; Second, from the needs of residents and tourists, constantly optimize the layout of the city’s retail industry; The third is to vigorously develop e-commerce, especially cross-border e-commerce. Our import and export target for cross-border e-commerce this year is 300 billion yuan.

The second is the convention and exhibition industry. Last year, the exhibition industry in our city achieved leap-forward development, and the number of exhibitions held, the exhibition area, the revenue of exhibition enterprises and the number of conferences held all achieved the best level of growth in history. However, we need to make greater efforts in the quantity and quality of holding international conferences and national conferences. This year, the Municipal Bureau of Commerce will focus on the following three tasks: First, cultivate and build a number of professional exhibitions and fine exhibitions. Strive to increase the number of new industries and future industrial exhibitions by 10% throughout the year. The second is to turn the popularity of convention and exhibition economy into the kinetic energy of development. Strive to hold an exhibition area of 12 million square meters throughout the year, and give full play to the role of exhibitions in promoting investment, facilitating transactions, exchanges and cooperation. The third is to improve various supporting facilities and services around the needs of participating in the exhibition.

The third is trade in services. Last year, our city comprehensively deepened the pilot of innovation and development of service trade, and promoted the full implementation of 102 measures in the pilot list. The import and export of service trade reached US$ 130.07 billion, an increase of over 20%. It can be said that the demonstration effect of service trade innovation in our city continues to expand, among which four service trade innovation cases, such as "Simplifying the Maritime Procedures for Yacht Free Travel in Guangdong, Hong Kong and Macao", were selected as the third batch and the fourth batch of "Best Practice Cases" of the the State Council Inter-Ministerial Joint Conference Office for the Comprehensive Deepening of Service Trade Innovation and Development, and 20 enterprises and four projects were promoted to be selected as key national cultural export enterprises and key projects in 2023-2024. Last year, we also issued the Work Plan of Shenzhen Municipality on Implementing the Construction Plan of Guangdong-Hong Kong-Macao Greater Bay Area Digital Pilot Area for Global Trade, comprehensively promoting the digital transformation and upgrading of the whole trade chain, and promoting the digital development of new trade industries, new formats and new models.

On March 22nd, the Ministry of Commerce issued Special Administrative Measures for Cross-border Trade in Services (Negative List) (2024 edition) and Special Administrative Measures for Cross-border Trade in Services in Pilot Free Trade Zone (2024 edition), which are important measures for China to actively benchmark international high-standard economic and trade rules and promote institutional opening, and will provide new opportunities for global open cooperation in service trade. We will carefully sort out the contents of the list and make further innovations. We in Shenzhen are confident of achieving more and greater results in service trade.

Promoting the high-quality development of service industry is a systematic project. Next, under the deployment of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce will formulate policies related to the high-quality development of service industry segments and make systematic arrangements to implement them. In 2024, Shenzhen’s service industry has great potential, unlimited prospects, great potential and just the right time.

thank you

Reporter: Phoenix TV reporter asked questions. We would like to pay attention to the current foreign investment confidence in Shenzhen, and ask Deputy Director Huang Xiaoyu what specific measures the government has to optimize the business environment for foreign investment? thank you

Huang Xiaoyu: I am very grateful to the reporters of Phoenix TV and the media friends present for their attention to the foreign investment in Shenzhen. Attracting and utilizing foreign investment is an important part of promoting high-level opening to the outside world and building a new open economic system. In 2023, 8002 foreign-invested enterprises were established in the city, up by 86.6% year-on-year, and the actually used foreign capital was 62.62 billion yuan, indicating that the momentum of foreign investment in Shenzhen has not diminished, and multinational companies are still optimistic about the investment prospects in Shenzhen. In 2023, the Shenzhen Global Investment Conference negotiated and signed more than 380 projects, involving an investment of over one trillion yuan.

From January to February 2024, the actual use of foreign capital in the city was 7.04 billion yuan, and the newly established foreign-invested enterprises in the city were mainly concentrated in the service industry, among which the newly established foreign-invested enterprises in scientific research and technical service industry increased by 97.1%.

In order to further optimize the foreign investment environment, improve the level of investment promotion and increase the intensity of attracting foreign investment, the following three aspects are mainly done:

The first is to expand the breadth and depth of opening up. Vigorously implement the 24 policies and measures to stabilize foreign investment issued by the State Council, strictly implement the negative list of foreign investment access, and completely cancel the restrictions on foreign investment access in the manufacturing sector. We will further implement the new negative list of foreign investment access in the country, continue to reduce the restrictions on foreign investment access, and carry out access pilots in areas such as medical care and value-added telecommunications that foreign-funded enterprises are very concerned about. We will further promote the reform and opening-up of major platforms such as Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone and Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, increase the comprehensive pilot demonstration of service industry expansion and opening-up, support more qualified foreign-funded institutions to carry out business in banking, insurance, bond funds and other fields, and encourage foreign investors to set up private equity funds and carry out various investment activities according to law.

The second is to increase the guidance of foreign investment. Combined with the relevant documents of the state and our city, we will speed up the introduction of the implementation measures for further attracting and utilizing foreign capital and the methods for identifying the headquarters enterprises of multinational corporations (revised version), strengthen the publicity of investment opportunities and policies for the whole world, give play to the dynamic role of policies, promote the docking of investment promotion and the matching of projects, and introduce a number of influential foreign-funded landmark projects.

The third is to strengthen foreign investment promotion and service guarantee. We will implement the round-table meeting system for foreign-invested enterprises, answer policy questions that foreign-invested enterprises care about, give full play to the all-round and multi-level service role of Shenzhen’s public service system for foreign investment promotion, provide enterprises with one-stop service throughout their life cycle, and coordinate and solve difficulties and problems in the operation of foreign-invested enterprises in a timely manner. Next, we will upgrade the foreign investment promotion and service system, deepen the normal exchanges with foreign-funded enterprises and foreign business associations, continuously improve and optimize the level of foreign investment services, and continue to create a market-oriented, rule-of-law and international first-class business environment, so that Shenzhen will always become a hot spot for transnational investment, allowing foreign-funded enterprises to enter, stay and develop well. thank you

Reporter: Southern Finance all-media reporter asked questions. It is understood that the "single window" of international trade in Shenzhen has played an important role in improving the level of cross-border trade facilitation and the high-quality development of foreign trade services. Can Deputy Director Ye Wenge please tell us about the current operation of "single window" and what new measures will be taken in 2024? thank you

Ye Wenge: Thank you for your questions. The single window of international trade is an important digital infrastructure for the high-quality development of foreign trade. By the end of 2023, the single window of Shenzhen international trade had been launched in 36 business fields and 165 business modules, providing over 2,000 services. There are 148,300 registered enterprises on the platform and over 500,000 enterprises serving the whole country. Business indicators rank among the top in the country. In 2023, major business applications exceeded 53 million votes, accounting for 66.2% of the province and 14.1% of the country.

With regard to the construction of a single window for international trade, according to the work arrangement of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce has studied and formulated the Action Plan for the Construction of a Comprehensive Foreign Trade Service System for China (Shenzhen) International Trade Single Window, and put forward 23 specific measures from four aspects: strengthening digital processing capacity, promoting data aggregation and sharing, optimizing and innovating public services, and supporting the development of new formats and new models, so as to improve the convenience of international trade business through digital empowerment.

In 2023, focusing on the logistics cooperation between Shenzhen and Hong Kong, we developed and launched the "Shenzhen-Hong Kong Seamless Customs Clearance" service, realizing the "one-time entry and two-place declaration" of customs clearance documents between Shenzhen and Hong Kong in the "single window" of international trade in Shenzhen, and reducing the import and export business cost of each ticket between the two places by more than 60%; Focus on improving the efficiency of tax refund, research and develop an online electronic filing document system for export tax refund and collaborative service for export tax refund, and reduce the tax refund cycle of users to three working days; Focus on the docking of financial services between banks and enterprises, research and develop the online "foreign trade financial supermarket", realize the "full-process online operation" of international settlement, empower financial institutions to optimize foreign trade credit products through data, realize more than 220,000 trade verification services, and settle and pay more than 8.1 billion US dollars online, helping SMEs to increase their average credit line by more than 660,000 yuan and reduce their average interest rate by 2.1 percentage points. At the same time, the country’s first full-mode sunshine public service platform for cross-border e-commerce was built, providing one-stop sunshine services of "customs clearance, remittance and tax", and the declared business volume reached 2.3 billion votes.

In 2024, the Municipal Bureau of Commerce will closely follow the theme of promoting the high-quality development of foreign trade, accelerate the application of new technologies such as "blockchain+big data+artificial intelligence", and launch a number of "foreign trade+customs clearance+logistics+finance" public services with local characteristics in Shenzhen, further enrich the digital service benchmarking scenarios such as intelligent customs clearance, smart logistics, smart tax rebate, international settlement, freight insurance and trade financing, and make every effort to build a big data base for shipping trade in Shenzhen.

thank you

Su Rongcai: Dear media friends, our graphic record of this conference will be released in Shenzhen and official platforms such as Shenzhen Government Online. At the same time, there will also be video playback on media platforms such as Read Special, Shenzhen I and Shenzhen I.. This is the end of today’s press conference. Thank you for your publishers and media friends’ support. Thank you!

Original title: "Authoritative release | How to build the best investment destination in Shenzhen? Please see the Record of the Press Conference on March 28th.

Read the original text

Recently, the red theme film "Shuang Shan Blocking War" jointly produced by Anhui Fang Quan Film Group, Hefei East Xincheng Wenlv Media Co., Ltd., Anhui Film Group and Anhui Wenyi Investment Group was selected for the 3rd Hong Kong Bauhinia International Film Festival, and Feidong element went international.

Movie poster. Photo courtesy of Peng Hongling

It is understood that the Hong Kong Bauhinia International Film Festival, approved by the Government of the Hong Kong Special Administrative Region, is a grand ceremony with the theme of China’s new mainstream films. Its purpose is to promote the internationalization of China’s new mainstream films, show the theme of the new era, new genre and new strength, unite outstanding filmmakers at home and abroad, and work together to show the new mainstream high-quality films that are harmonious, empathetic and resonant, and resonate with the new era.

The movie "Shuang Shan Blocking War" is full of elements in Feidong, and it is a theme film with the theme of anti-Japanese war, in which Feidong is the screenwriter, Feidong is the chief producer, Feidong County invests and the story takes place in Feidong. The 105-minute film tells the story of the Japanese invasion of Jianghuai during the Anti-Japanese War. Xu Daqiang, a company commander of the New Fourth Army, and Zhou Shanwen, a company commander of the Kuomintang, were ordered to stick to Shuang Shan, Qiaotou Town, Feidong County, and stop the Japanese invaders from going west. The joint operation of the two companies repelled several Japanese attacks, which showed the heroic spirit of China soldiers who died and fought bloody battles to the end.

The film was filmed in September, 2021, with a strong cast, written by Xu Zefu, a member of Chinese Writers Association, a member of China Television Artists Association and a native writer in Feidong, produced by Zheng Hui, chairman of Anhui Fang Quan Film Group, directed by Chen Yin, vice president of Hangzhou Traditional Culture Promotion Association, starring Hong Wei, a national first-class actor, and starring Guo Guangping, Liu Guanlin, Li Mingyu and Jiajia Ge.

The film was released in major theaters on January 26th, 2024, and the audience responded well. It is the second red theme film invested and filmed by Feidong County after the revolutionary historical film Yaogang 1949.

Feidong is a hot spot with a glorious red revolutionary tradition. Whether it is the origin of Hefei Central County Committee, the bonfire of eastward anti-Japanese war and the storm of crossing the river, it has stirred up powerful notes here, and countless people with lofty ideals have emerged, leaving behind 44 red sites and countless earth-shaking red stories, such as the memorial hall of the General Front Committee of the Crossing River Campaign, the Hefei History Museum of the Communist Party of China and the Cai Yongxiang Memorial Hall, which provide rich fertile soil for the creation of red theme films.

At present, Feidong County has created many patriotic film scripts such as Guild Wars at Huangtuan Temple, and it is expected to meet the audience one after another in the later period. (Peng Hongling)

Wen | Xiao Gu Dong

Recently, with the release of the short video "It’s really hard to kill Zhang’s ringing", the topic # Zhang’s ringing is miserable and funny # has been on the hot search, which has also made more people know about the real life in multinational families, and all kinds of stories caused by cultural and cognitive differences have made people laugh, which is just a microcosm of her hot search.

In the early days, most viewers got to know Zhang Zhanling from the seventh season of "The Story of Qipa" and the fourth season of talk show conference. In the process of recording the program, Zhang Zhanling attracted much attention because of telling the story of "Big Fat Daughter-in-law" giving chrysanthemums and playing table tennis with his 70-year-old grandfather, and then he created a circle code around the cultural differences of multinational families. At present, this creative way continues in short video creation. With the continuous innovation of materials, Zhang Zhanling’s content on social platforms is updated frequently and with good quality, and is in a state of continuous powder absorption.

In addition, because Fu Seoul and Lao Liu participated in the program "Goodbye to Lovers", many netizens compared Zhang Zhanling, a husband and wife group who also looked like "women are strong and men are weak", with her "fat daughter-in-law", and pointed out the differences between the two groups. For example, the "fat daughter-in-law" was temporarily unemployed, and now she has found a job, and Zhang Zhanling affirmed the emotional value he brought, while Lao Liu was lying flat and needed. In this discussion, the public has a different understanding of the marriage between Zhang Zhanling and Fu Seoul.

There are both the traffic brought by transnational family cultural differences and the external traffic brought by entertainment topics. Recently, Zhang Zhanling is very popular on the short video platform. His personal Tik Tok account has 792w+ fans, and the Tatie brothers and sisters with Xiao Aoda and Latte as the protagonists have 114W fans. To some extent, among a group of talk show actors and debaters, Zhang Zhanling has taken a new path in the field of short video by virtue of his personal ability and unique family advantages.

In the early days, Zhang stepped on the bell and became popular in foreign countries because of the cultural differences between China and foreign countries. Later, with a second child, she returned to China to participate in the recording of "Qi Yu Shuo". After the program was launched, it was known by more people, and it also diverted her social account to some extent. Of course, the key to Zhang’s popularity so far lies in its continuous output in the content field, which not only has certain speculative significance, but also can convey happiness and healing, and has diversified value for the majority of netizens.

Funny is the core feature of Zhang Dailing’s short video, which comes from the fact that every member of her family is walking material. In her short video, every family member has a distinctive character tag. For example, the fat daughter-in-law often makes a lot of jokes because of cultural, language differences and body shape. Latte loves Tieling hukou and refuses foreign language and culture. Xiao Aoda is the younger sister of some ghosts and horses who can also serve as bilingual translators, and Wendy is a foreign mother-in-law who is full of highlights except picking … So a group of people with different personalities, whether living in a foreign country or in Beijing, can always derive countless materials for Zhang to step on the bell to create.

Take China’s behavior of Wendy and her big fat daughter-in-law as an example. The family not only completed the "fixed task" of climbing the Great Wall and visiting the Forbidden City, but also went to Inner Mongolia, Chengdu and Guilin. There have been many stories along the way, either conflicts caused by dietary differences, frequent jokes caused by the cheap price of the lotus pond, or a series of "accidents" caused by accidents, all of which have become the creative materials of Zhang Zhanling, and have received continuous attention from netizens.

Family warmth is the background color of the short video created by Zhang Zhanling. In addition to being funny, there are also many moments that make people cry. For example, Zhang Zhanling meets the figure of a big fat daughter-in-law and Xiao Aoda who have been separated for two years due to the epidemic at the airport, prepares a surprise for her mother-in-law Wendy’s birthday, and relives the figure skating that she loved as a girl. These two paragraphs have touched many netizens. The former is maternal love from the heart, while the latter puts herself in Wendy’s shoes, which is a great model for women to understand women.

While short videos are widely loved by netizens, Zhang Zhanling has also been favored by brand customers. At present, in the video created by Zhang Zhanling, there are different kinds of advertisements such as learning, skin care products and life, or interspersed with advertisements in regular content, or tailored the theme content for advertisements, which successfully realized personal traffic. In addition, she was invited by the producers of programs such as Invite 100 Girls Home, The Great Conjecture of Joy, Half of Life and Magee Kitchen, which also effectively supplemented her popularity.

Family-centered creation, supplemented by the language style of Northeast China, has found a personalized output mode in the field of short video, maintained high yield in the safe and comfortable zone of content creation, and realized the instant realization of personal IP while continuously accumulating fans and gaining good reputation.

For the top players who come out of the programs such as "The Story of Qi Pa" and "Talk Show Conference", artistry and online celebrity are the only way. Starting from short video, becoming popular and returning to short video, Zhang stepped on the bell and found a development direction suitable for himself. Of course, there are thousands of transformation paths, and from the perspective of the whole debater and talker circle, more transformation paths will be found.

Debaters and talk show actors have a sense of variety in common, so some of them have successfully transformed into variety coffee. From Mix, Fan Tiantian and Ming Chen, who were out of the circle in the early days, to Li Dan, Wang Mian and Xu Zhisheng, who were in the post-fire, they all participated in many reality shows. Take Xu Zhisheng, who has the shortest debut time, as an example, and participated in more than ten files such as Fifty Kilometers Peach Blossom House Season 3, Let’s Camp Together Season 3, Exploring the Case, How to "outsmart", Shop 2 on the Cloud and Home of Everyone. It is not difficult to find that Xu Zhisheng is quite popular with the "Comprehensive N Generation" program, probably because the program group is more inclined to bring new additions by artists with both freshness and variety when iterating over the guest lineup.

Except for a few who can become variety coffee, most debaters and talk show actors will have limitations on the road to artistry and are only suitable for opinion output programs. For example, Huang Zhizhong participated in the variety "Goodbye My Lover" as a member of the "Observer Mission" in addition to the series of programs.

Coincidentally, Fu Seoul became famous in his early years because of Qi Pei Shuo, and now he has attracted much attention because of Goodbye to Lovers. However, during this period, he participated in only a handful of variety shows, among which he was an observer in Men Doing Housework and "Unfolding Talk", which was a permanent guest with Yang Tianzhen, Yi Lijing and Yang Li, played a role in exporting personal opinions. However, when the tide of live broadcast came, Fu Seoul set foot on this big ship and started a new branch of her career as "Fu Ma" in Tik Tok.

With the change of life stage, they will also have different choices. For example, King Wang, who was positioned as "the successor of Xiao S" in the early days, is now married and pregnant. She recorded the state of pregnancy in real time on personal social media. Diet changes, taking photos of pregnant women and stepping on the pit all triggered the resonance of women who were pregnant or had experience in pregnancy. In addition, in the roadshow of the movie "Learning Dad", King Wang talked about the problem of choosing a kindergarten after he began to worry in the pregnancy stage, which also caused widespread spread on the Internet. According to this trend, Dawang will be deeply involved in the fields of maternal and child care in the future, unlocking a new track for artists’ career.

Whether they become a variety coffee, an anchor with goods, or a mother-infant blogger, they have not only exerted their personal celebrity effect, but also enjoyed the dividend of the times, so it is not surprising that they can take off on the cusp. Just how high and how long you can fly in the end depends on your ability and value choice.

* Original article, please indicate the source when reprinting.

　　[Kehai Tide Watching]

　　In the past few years, a large number of innovative technologies have emerged in the field of artificial intelligence, and key breakthroughs have been made in the fields of autonomous driving, voice and image recognition, medical diagnosis, intellectual competitive sports, etc. Intelligent scenes that people once could only imagine in science fiction movies are quietly coming, and an intelligent era full of infinite possibilities has been fully opened.

　　Artificial intelligence with several ups and downs

　　Artificial intelligence is not a new concept in science. As early as half a century ago, computer science giants represented by Turing, Weiner, McCarthy, Shannon and so on began to explore artificial intelligence scientifically. Turing took the lead in putting forward the basic proposition of artificial intelligence "Can machines think" in his paper "Computing Machines and Intelligence" published in 1950, and designed the famous "Turing Test" — — If a machine can start a dialogue with human beings without being identified as a machine, then the machine is intelligent, which has become the first research to define the standard of artificial intelligence from the scientific level. At the same time, Wiener put forward the famous "cybernetics" and discussed the unity of machine and human — — People or machines accomplish a certain purpose through feedback, which reveals the possibility of simulating people with machines and lays an important foundation for the proposal of artificial intelligence. In 1955, McCarthy, Minsky, Shannon and others, as co-sponsors, invited a group of scholars to discuss Artificial Intelligence at Dartmouth College in the United States, and used the term artificial intelligence, which led to the rise of artificial intelligence scientific research.

　　Although artificial intelligence has always attracted the attention of the scientific community, due to the constraints of basic technical conditions such as computing power, algorithms and data, artificial intelligence technology and commercial development have not been smooth sailing, and even once fell into a trough. Until May, 1997, IBM computer system "Deep Blue" defeated Kasparov, the world champion of chess, which once again triggered global attention to artificial intelligence. Since then, Professor Hilton of the University of Toronto in Canada has made a key breakthrough in the field of artificial intelligence with deep learning as the main technical line. Artificial intelligence has been applied in natural language processing, speech recognition, image recognition, machine translation, fraud detection, product recommendation, etc. In addition, mobile Internet, cloud computing, big data and Internet of Things have matured and formed a technical community effect, providing a technical environment for the technological breakthrough of artificial intelligence. A number of IT giants such as Google, Microsoft, IBM, Facebook, Baidu, Tencent, etc. also foresaw the commercial dawn of artificial intelligence and accelerated the industrial layout of artificial intelligence. In October 2016, the then US President Barack Obama released the report "National Strategic Plan for Artificial Intelligence Research and Development" at the White House Frontier Summit. This strategic plan, known as the new "Apollo Moon Landing Plan" in the United States, marked the US government’s emphasis on artificial intelligence, and artificial intelligence has reached a turning point of breakthrough.

　　According to the development stage and level of artificial intelligence, some foreign experts divide artificial intelligence into three stages: Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). Weak artificial intelligence is good at unilateral ability, such as only having the intelligence to play chess. Strong artificial intelligence refers to artificial intelligence that has the same cognitive ability as human beings in all aspects; Super artificial intelligence refers to surpassing the limits of human intelligence in all fields. Generally speaking, human artificial intelligence is still in the stage of weak artificial intelligence moving towards strong artificial intelligence.

　　Cutting-edge technology that subverts the future

　　As a subversive technology with "singularity" characteristics, artificial intelligence can not only drive a new round of scientific and technological innovation and economic growth, but also overcome a series of development difficulties faced by human beings in the fields of transportation, environment and health care, thus creating a new paradigm for global economic and social development.

　　In 2016, Accenture, a famous consulting firm, released a report saying that artificial intelligence will become the driving force for a new round of global economic growth. By 2035, by changing job attributes and creating new man-machine relationship, artificial intelligence will double the economic growth rate, and the problems that have plagued the world economy for a long time, such as production stagnation, resource mismatch and labor shortage, will be solved, and people will be able to get out of "inefficient" work and do truly efficient and creative work.

　　Intelligent transportation and unmanned driving are the key areas of artificial intelligence development at present. In the future, the transportation facilities with artificial intelligence application will not only include passenger cars, but also trucks, aircraft and personal robots. Automated transportation will be everywhere, and cars will become better drivers than humans. Intelligent transportation systems will effectively overcome urban traffic jams and parking difficulties, reduce the incidence of car accidents and reduce automobile emissions, and there will be fewer private cars for urban residents, thus changing the overall appearance of the city and bringing a brand-new form of urban organization.

　　Artificial intelligence will also make great achievements in the medical field, which will help mankind overcome a series of medical problems to a great extent and solve the problem of uneven distribution of medical resources. Take IBM Watson as an example. An expert from the Medical College of the University of North Carolina in the United States asked Watson to analyze and diagnose more than 1,000 cancer cases. It was found that Watson gave the same treatment plan as a human oncologist in more than 99% of the cases. A Tokyo woman with leukemia was sentenced to death by a doctor, but Watson read the relevant 4,000-meter-thick medical materials within 10 minutes and gave a treatment plan to save her. Recently, a teenager in Britain underwent medical surgery based on artificial intelligence technology and got rid of epilepsy for seven years. The doctor asked the robot to drill into his brain, stimulated the cerebral cortex through electrodes, and found out the part that caused the seizure. The doctor removed the lesion.

　　An out-of-control problem of no trial and error

　　When artificial intelligence technology continues to reshape people’s work, study and lifestyle, and brings infinite happiness to mankind, it is also generating more and more open problems.

　　1. Artificial intelligence is out of control. It is an ancient and ultimate problem of artificial intelligence whether it can keep control of an artificial intelligence system that is far smarter than human beings one day. The problem of control and out-of-control is so important because human beings may not have the opportunity to try and make mistakes at all. Although it is generally believed that the existing artificial intelligence technology is still in the stage of weak artificial intelligence, many experts believe that the era of super artificial intelligence is not far away, and the form of super artificial intelligence can realize recursive self-improvement and lead to the final "intelligent explosion". In 2008, a survey of experts at the Global Catastrophic Risk Conference held in Oxford University showed that machine super-intelligence has surpassed nuclear war, various manipulated epidemics and climate change to become the greatest threat to mankind. By 2100, the possibility of this artificial intelligence leading to human extinction is 5%. In this regard, the author of "A Brief History of the Future" and Israeli historian Herali pointed out three possible directions for human beings: human beings will lose their economic and military uses, and the economic system will no longer be valuable; For the system, human beings as a whole will have value but individuals will have no value; However, the system will find value in some individuals, but they will become a new species of superman, not the general public. "System" refers to a new social form produced by the rapid development of biological science and information technology.

　　2. Machine discrimination. In the Internet of Everything environment, artificial intelligence systems based on massive data and powerful algorithms are influencing or even replacing individual behavior decisions. Under the trend of artificial intelligence replacing individual decisions, algorithm deviation and machine discrimination are not uncommon and have great influence. For example, Google’s photo software has wrongly labeled black people as "gorillas", and Flickr’s automatic tagging system has also wrongly labeled black people’s photos as "apes" or "animals". The problem of Google’s algorithmic discrimination has attracted people’s attention. In Google search, it is easier to find advertisements implying a criminal history than searching for white people’s names. In Google’s advertising service, men see more high-paying job advertisements than women.

　　3. Skilled unemployment. Technical unemployment is also a major challenge arising from the development of artificial intelligence. Kaplan, a professor of artificial intelligence and ethics at Stanford University, believes that the most important challenge for human beings to deal with artificial intelligence lies in the change of labor force and the distribution of wealth in the whole society, which has an impact on the stability of the existing society. Schwab, chairman of the World Economic Forum, also pointed out that the wide application of high technology in computer-controlled, fully automated and networked production and service industries, such as the use of robots, may lead to the loss of a large number of jobs in the future.

　　4. Human-machine emotional ethics. The development of artificial intelligence technology will lead to the subversion of traditional human ethics. In the autumn of 2015, the British BBC and CNBC reported that an American company had created a female image "sex robot", and the person in charge of the company believed that the product could help the widowed solve their life troubles. It is reported that the robot presupposes a variety of personality patterns, such as "communicative" and "obedient", but the product has aroused extensive ethical discussion.

　　As Hassabis, the founder of DeepMind, said: "Artificial intelligence is a great technology. It is neutral in itself and may be used in good places or bad places, so we must ensure that its users are responsible." In this regard, the United States, Britain, Japan, as well as the United Nations, the European Union, IEEE and other international organizations have issued strategies, laws, standards and norms of artificial intelligence, hoping to promote the healthy development of artificial intelligence technology and industry through the guidance of artificial intelligence policies and ethics. We should scientifically regulate artificial intelligence from laws and regulations, social security, technical standards and application norms, so as to promote the healthy development of artificial intelligence technology and industry and prepare for the future of artificial intelligence.

　　 (Author: Hui Zhibin, deputy director of Internet Research Center of Shanghai Academy of Social Sciences)

Recently, Zebra Encyclopedia, the first 3D interactive encyclopedia for children in China, launched a new theme "Aerospace", which is its 13th theme. It is understood that in response to the expectations and needs of users, Zebra Encyclopedia has launched a new theme every month since 2024. In the first quarter alone, it has launched "Paleozoic animals", "revealing food" and "aerospace", constantly enriching the contents of nature, humanities and technology, and helping children to establish a scientific and complete cognitive framework. The theme of "Aerospace" launched this time is the second scientific and technological theme after "Physics in Life", and it is also one of the themes with the highest voice and expectation from users.

As the first 3D interactive encyclopedia for children in China, Zebra Encyclopedia is a digital content for children aged 5-12. This time, the theme of "Aerospace" was launched, with a total of 12 episodes of video content, including 200+ aviation and aerospace-related knowledge points, presenting 30+ kinds of aircraft, carrying out 96 interesting AI interactive exercises, and combining 3D animation film-level production with 2D cartoons to sum up popular science, helping children feel the development process and real origin of human flying dreams in all directions.

As the digital content of popular science encyclopedia in the new era, the professionalism, systematicness and scientificity of encyclopedia cognitive system have always been the core advantages of Zebra Encyclopedia. Then, what knowledge points should be covered under the theme of "aerospace"? How to explain these profound and far-reaching contents to children aged 5-12? How can we make children "immersed" in a professional and complete knowledge framework? These are the focus of the zebra encyclopedia team’s deep thinking. In order to build a scientific and complete aerospace knowledge framework, Zebra Encyclopedia has set up an excellent R&D team, including a research team, a teaching and research team, an expert team and a production team. Each team has deeply participated in and professionally delivered the content in their respective fields. Taking the team of experts as an example, Zebra Encyclopedia has introduced a number of expert groups above doctoral level for the aerospace field, and deeply participated in the production of all videos on this theme, including the outline, script, model, animation, theme selection, knowledge point demonstration and other details.

(Aerospace theme 3D screen screenshot)

At the same time, the three themes of "Aerospace", "Paleozoic Animals" and "Revealing Food", which were launched in 2024, all continued the professional standards of Zebra Encyclopedia in terms of quality and content. Taking the theme of "Aerospace" as an example, depending on the realistic 3D animation effect and high-precision 3D model, each frame of the picture is of film-level 3D quality, which can not only restore the real shape of each spacecraft in all dimensions, such as comprehensiveness, details, interior and exterior, but also simulate real scenes such as launch and flight, which is the best form for children to learn aerospace knowledge on the spot.

According to reports, in order to achieve super-high quality film-level 3D image quality presentation, Zebra Encyclopedia has set up a visual effects professional with more than 100 people, and each picture detail will go through more than 20 rounds of strict review, more than 100 R&D processes and tens of thousands of polishing, which has invested hundreds of millions of production costs. The theme of "Aerospace" alone, 12 episodes of video content cost 30,000+hours of fine polishing, with a total of 160,000+frames of exquisite 3D animation, which helps children to observe the structure of aerospace vehicles in an immersive and multi-dimensional way, learn the diversity and operation knowledge of aircraft types, cultivate children’s observation, thinking, imagination and firm willpower, and cultivate the aerospace spirit of selfless dedication, fearlessness and exploration while stimulating children’s interest in learning.

(Aerospace theme 3D screen screenshot)

In addition, Zebra Encyclopedia’s 3D voice illustration function has been newly upgraded, which has been loved and recommended by many encyclopedia users, and the theme of "Aerospace" has also matched this function synchronously. "Children can not only observe the whole picture of each spacecraft in 360 degrees, but also make a comprehensive, complete and detailed observation by zooming in and out or rotating, and can also consolidate it repeatedly to strengthen understanding and memory." A senior parent user of Zebra Encyclopedia said.

(Screenshot of 3D voice illustration screen)

In order to consolidate the learning effect, the theme of "Aerospace" has also set up 96 AI interactive fun exercises to explain difficult knowledge points with 2D cartoons to stimulate children’s interest in learning and desire to explore. While learning aerospace knowledge with video content, children will also easily master a large number of knowledge points in the real-time interesting interaction of AI, so that children can "see and remember" and absorb encyclopedia knowledge subtly.

(Screenshot of 2D picture of aerospace theme)

As a boutique digital content for children in the new era, Zebra Encyclopedia continues to help children build a cognitive system of the new era encyclopedia with professional, systematic and scientific popular science digital content. Up to now, Zebra Encyclopedia has launched 13 topics, including insects, astronomy, birds, plants, marine animals, dinosaurs, human bodies, physics in life, mammals, ancient world civilization, Paleozoic animals, revealing food, aerospace, etc. In the future, it will continue to expand the theme of popular science content around the fields of nature, humanities, science and technology, create a systematic, professional and scientific knowledge framework for children, and help children build a new era encyclopedia.

It is reported that Zebra has been deeply cultivating digital content and AI technology for a long time, and the technology-driven digital publishing has achieved remarkable innovation results. At present, it has formed a digital publishing system including Zebra App, Little Scabber, Zebra Encyclopedia, Zebra Playing Teaching Aids and Zebra Children’s Books. In the future, Zebra will continue to optimize the combination ability of AI technology and content research and development, continue to launch high-quality products related to children, create digital publishing products in the new era, and promote the integration, innovation and development of digital publishing industry.

　　编者按

　　8月8日是我国第14个“全民健身日”。党的十八大以来，以习近平同志为核心的党中央大力推动体育事业改革发展，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。

　　What are the people’s sense of gain and happiness, and what are their expectations and wishes for national fitness? Please follow the reporters from all over the world to find the answer in this picture of the times of "I exercise, I am happy".

　　[Reporter’s observation]

　　Follow the "National Fitness Road" and run towards health and happiness.

　　Guangming Daily reporter Zhang Sheng Gao Jianjin Ren Shuang Su Yan

　　A basketball court full of people, a vibrant square and a fitness trail suitable for all ages … … To feel the pulse and vitality of a city, we must look at these "steaming" fitness places.

　　Nowadays, the constantly upgraded national fitness facilities and the prosperous mass sports events have made more and more people move and laugh, making their lives more interesting and steaming.

The first Helan Mountain National Mountaineering Competition was held in Helan Mountain National Forest Park in Ningxia, and hiking enthusiasts were in the competition. Xinhua news agency

The dragon boat team participated in the dragon boat race on the Gongshui River in Xuanen County, Hubei Province. Xinhua news agency

　　"15-minute fitness circle" measures the happiness radius of the people

　　In the early morning of August 3rd, the semi-final of "beautiful countryside" basketball league in Taipan Village, Taijiang County, Guizhou Province came to an end. In Qiandongnan, Guizhou Province, the basketball game has become the most lively activity in the "Eating New Festival" of the Miao people on the sixth day of the sixth lunar month. The basketball league, called "Village BA" by netizens, has played an international role, relying on Guizhou’s practical measures to implement the national fitness strategy for many years and fully promote the construction of the "six sides" project of national fitness.

　　In Fuzhou, Fujian, the theme demonstration activity of "National Fitness Day" in 2022 — — "Wan Li Fudaojian Walking, a provincial walker" is under intense preparation. Ye Desheng, Party Secretary and Director of Fujian Provincial Sports Bureau, who was busy at the scene, told reporters that Fujian actively promoted the construction of sports parks and fitness trails. Up to now, there are 8,891.52 kilometers of various fitness "Fudao" in the province, which greatly improved the happiness index of the people.

　　In order to solve the problem of fitness "venue", the central government has continuously improved the system design, and local governments have continuously accelerated practical exploration. Guided by the Opinions on Strengthening the Construction of National Fitness Facilities and Developing Mass Sports issued by the State Council and the Opinions on Building a Higher Level Public Service System for National Fitness issued by the State Council of China, in the process of urban renewal and rural revitalization, "15-minute fitness circles" have been continuously built all over urban and rural areas, extending the "last meter" of serving the mass fitness to the doorstep of the people.

　　From "Walking around the Ridge" to "Walking along the Waterfront Greenway", the bustling crowd danced to the music on the Little Square in the center of Lianhua Town, Jiande, Zhejiang Province.

　　In Changchun, Jilin, citizen Cai Dongting is taking the whole family to do outdoor sports. The Yitong River, which used to stink at home, has become clear and sparkling, with riverside parks springing up and fitness trails slowly spreading along the river. "Everyone looks at the beautiful scenery along the river and no longer has to worry about where to exercise." Cai Dongting told reporters while jogging.

　　Looking at the land of China, there are "Frisbee fever", "Marathon fever" and "Bike fever" in urban blocks, and the heat flow of stocks marks the temperature range of national fitness; On the vast fields, "people’s gyms" have opened their doors to meet the fitness needs of farmers.

　　"In recent years, the construction of fitness facilities has been intensified from the central finance to local finance." Zou Xinxian, director of the Teaching and Research Section of Public Administration of Beijing Sport University and chief expert on the development of Beijing Winter Olympics culture and ice and snow sports, believes that since the 18th National Congress of the Communist Party of China, the national strategy of national fitness has been implemented in depth, and the contradiction between the supply of public services for national fitness and the growing demand of the people has been shrinking, the venues and facilities have been significantly improved, and the participation of national fitness has been continuously improved.

　　"Fitness Menu" and "Exercise Prescription" to stimulate the enthusiasm of the masses for sports

　　More than 90 days after it was launched, more than 100 events were launched, with more than 11.6 million direct participants … … Since its launch on April 28th this year, the National Fitness Online Games has handed over a bright report card. It is understood that the "Sports Meeting" has carried out more than 100 events such as shuttlecock, skipping rope, curling and chess and cards, and has sent a rich "fitness menu" to the masses.

　　These days, Henan guy Wu Chenguang felt in the WeChat circle of friends: "‘ Clouds go to Qilu ’ Although it is over, I still want to continue to exercise and meet the most beautiful scenery in life with every solid step. " What he mentioned is the third "Cloud Walking Qilu" online ten thousand people walking. There were 584,000 people who signed up for the event, 11,000 teams were formed, the total number of punching kilometers was nearly 20.93 million kilometers, and the punching rate was over 63,000. In addition to Shandong, this national fitness event also attracted people from 25 provinces, autonomous regions and municipalities including Liaoning, Chongqing and Beijing.

　　After the Tokyo Olympic Games, many China athletes who returned from the games became star coaches to guide mass fitness on the Internet, attracting many young netizens. For example, Zhang Yufei, a famous swimmer in China and a champion of the Tokyo Olympic Games, successfully "went out of the circle" and became a "private education for all", bringing everyone a physical fitness class full of dry goods.

　　On the one hand, online sports are unprecedentedly popular, on the other hand, the coverage rate of offline national fitness facilities is constantly improving, and various mass events are blooming. The fiery practice in real life and the magnifying effect of cyberspace make the "big garden" of national fitness more colorful.

　　In this "big garden", such a group of people are still active — — More than 2.7 million social sports instructors make physical fitness "guided". "They have become an important force in promoting national fitness." Gu Xiaohua, a national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, was deeply touched: "Today, there are more than 39,700 social sports instructors at all levels in the city, with 44 per 10,000 people. Many citizens are driven by their enthusiasm and professionalism and join the national fitness team."

　　The reporter learned that in order to provide more scientific "exercise prescriptions" for the people, the State Sports General Administration, together with the National Health and Wellness Commission and the Ministry of Science and Technology, and other relevant scientific research units, launched a number of popular science works, developed a number of fitness methods, and organized athletes from national teams and provincial teams to enter primary and secondary schools and communities to carry out fitness guidance services, so as to promote the sharing of competitive sports achievements among the whole people.

　　Advocate the concept of age-old friendship and join hands in running towards a healthy China.

　　On a hot summer day, on the campus of Wangjiang Road, Daoxiang Village Primary School, Shushan District, Hefei City, Anhui Province, coaches such as roller skating, football and table tennis gathered together. The small players sweated like rain, and the summer training was very lively. "At present, the school has obtained technical support and venue support from all walks of life, and more than 1,000 students in the school have richer and more convenient choices for extracurricular activities." Xue Hong, Executive President of Wangjiang Road Campus of Daoxiang Village Primary Education Group, introduced.

　　For Chen Huilai, a Fujian walker, walking is economical, safe and suitable for all ages. Since she joined the walking team of the old sports association in 2019, she has been walking for 8 to 10 kilometers every day and organized team walking training.

　　Jia Junting Xian, 36, suffered from congenital eye disease, which led to blindness. Sports became her first track to realize her self-worth. In September 2016, she won the gold medal in the women’s T11-T13 4× 100m relay event at the Paralympic Games in Rio de Janeiro. She retired the following year and returned to her hometown as a special education teacher. "I have been helped by many people since I was a child. I want to pass on these loves and let more disabled friends feel the sunshine and warmth in sports." She said.

　　Over the past few days, the cultural auditorium of Daijia Village, Lianhua Town, Jiande, Hangzhou has been very lively. More than 60 martial arts fans from all over the province are conducting a Tai Chi tuishou referee training and skill test. "To inherit Wushu culture, we must understand the essence of emphasizing morality, ceremony and harmony behind it." Deng Linlin, the chairman of jiande city Wushu Association and the "literary village head" of Lianhua Town, believes that more people should know and learn Wushu to further enrich people’s spiritual and cultural life … …

　　In recent years, all localities have explored the creation of a brand featuring farmers’ culture and sports with "one product in one place, one item in one village", developed sports with agricultural characteristics suitable for different groups of people and different regional characteristics, and promoted traditional Chinese sports such as martial arts, dragon boat and health qigong, thus injecting vitality into rural revitalization.

　　如今，全民健身还与经济、民生、教育、文化等事业同频共振、相互交织，共同托举起百姓幸福美好的生活。“共同富裕路上，要继续倡导全龄友好理念，着力保障老年人、残疾人等弱势群体的运动权益，让全民健身成为一种普遍的生活方式。”清华大学体育产业发展研究中心主任王雪莉表示。

市民们在黑龙江哈尔滨市湘江公园里踢毽子。新华社发

　　中国新疆第十四届环赛里木湖公路自行车赛中，选手正在骑行。 　新华社发

　　【专家点评】

　　大健康理念下 全民健身蔚然成风

　　作者：解植岗（北京市习近平新时代中国特色社会主义思想研究中心特约研究员、北京体育大学新闻中心主任）

　　党的十八大以来，以习近平同志为核心的党中央把满足人民健身需求、促进人的全面发展作为体育工作的出发点和落脚点，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。10年间，全民健身场地设施明显改善，群众性体育赛事繁荣发展，全民健身参与程度不断提高，人们的生活方式更加文明健康，“体育让生活更美好”已成为火热现实。

　　Standing at the historical intersection of the goal of "two hundred years", national fitness presents new characteristics of the times.

　　First, the two national strategies of national fitness and healthy China are closely linked and deeply integrated. The concept of "sports is a good doctor" is deeply rooted in the hearts of the people, and the integration of sports and health and sports and tourism is gradually deepening. People have changed from "asking me to exercise" to "I want to exercise", and active fitness and scientific fitness are gradually integrated into daily life. By the end of 2021, the proportion of people who regularly participate in physical exercise reached 37.2%. Second, the card points that focus on the people’s fitness needs block the pain points, and the "hardware" and "software" shortcomings are quickly filled. By the end of 2021, there were 3.971 million sports venues in China, with an area of 3.41 billion square meters, with a per capita sports venue area of 2.41 square meters, up by 134.3%, 71.2% and 65.1% respectively compared with 2013. Idle "marginal areas" in cities have been transformed into good places for daily exercise, and more sports venues are open to the society free of charge or at low fees. In terms of the coverage of fitness programs, a large number of activities to facilitate the people, benefit the people and benefit the people have appeared around the people, and sports such as ice and snow, which were strongly influenced by the region in the past, have achieved leap-forward development. Third, the new technology empowers the whole people to keep fit. With the blessing of 5G technology, cloud live broadcast and short video are developing rapidly. The fashionable sports equipment and software platforms are making the threshold of sports lower and lower and getting closer to people’s lives.

　　Sports is not only the proper meaning of a strong country, but also the foundation of a happy life for individuals. It is not only an important driving force to promote economic and social development, but also a platform window to show the soft power of the country’s culture. On the new journey, to continue to promote the in-depth development of national fitness, we must better understand the value and significance of national fitness — — For individuals, fitness is the most affordable health investment; In society, national fitness is the most inclusive public service; In the country, national fitness can improve the health level of the whole nation, promote the progress of social civilization and promote the all-round development of people.

　　Looking at the whole country, the vigorous national fitness campaign not only allows the people to gain a healthier body and mind, but also becomes a good prescription for people to boost their spirits; The happiness, self-confidence and openness brought by sports contain majestic positive energy and inject new spiritual vitality and development momentum into national rejuvenation.

　　On the road to common prosperity, we must firmly establish the concept of great sports and great health, improve the health literacy of the whole people, and continue to promote the deep integration of national fitness and national health with pragmatic measures. We believe that with the joint efforts of all parties, national fitness will become a common practice and become a popular social trend.

　　[First-line narration]

　　Climb and feel the beauty of mountains and rivers.

　　Narrator: Wang Yong, President of Ningxia Yinchuan Hiking Association

　　"Ningxia chuan, two-headed. East by the Yellow River and west by Helan Mountain. " Like many mountain climbers and hikers, we like to use high mountains and rivers as natural gymnasiums. Just a few days ago, at the National Mass Fitness Mountaineering Conference and the first Helan Mountain National Mountaineering Competition, mountaineering enthusiasts from all over the world gathered in Yinchuan and headed for the mountains and rivers.

　　In 2013, my friends and I founded the Yinchuan Hiking Association, and its members have grown from dozens to more than 25,000 today. In recent years, the government has taken the lead in holding a series of activities, such as the National Mass Fitness Mountaineering Conference, the "I want to go" National Walking Linkage Day, and the Helan Mountain Starry Camping Conference, with the active participation of the Association.

　　In response to the call of national fitness, the association also organized the theme hiking activities of "Bonfire Great Wall" and "My Yellow River", and planned to walk all the routes of the Great Wall and Ningxia section of the Yellow River in two years. The association also actively participates in the ecological protection along the Great Wall and the Yellow River, and encourages everyone to pick up the left-behind garbage in mountaineering and hiking by exchanging points for gifts and vouchers to jointly protect the beautiful environment.

　　Next, we plan to launch 40 series of hiking activities, "Discover the beauty of Ningxia" and "Me and my hometown", to let more people know about Ningxia, a good place.

　　[First-line narration]

　　Keep fit and keep in good shape.

　　Narrator: Wang Jing, a network fitness expert

　　The reason why I participated in online fitness teaching is not only because I majored in physical education in college, but also because I have rich working experience. From fitness coach, sports course designer, coach trainer to being a training director in a fitness institution, these experiences contain my unchanging original intention — — Let more people have good posture and posture.

　　After the Spring Festival in 2019, I began to share videos of exercise and fitness online. Unexpectedly, it took only three months to make a lot of explosions. Later, when the COVID-19 epidemic struck, I made a lot of exercise videos that I could train at home, and the response was good. Some fans left messages suggesting that I broadcast live. Now, just turn on my mobile phone and you can find me — — Everyone’s "personal education". I also set up a fitness class online and set up a fat-reducing and shaping camp to get more people moving.

　　Thanks to this good era, let’s plug in the wings of the Internet and ride against the wind, so that more people can benefit from the scientific movement for life.

　　message board

　　In recent years, in order to make the old people in the village have fun, we have built a gateball court. In order to attract the elderly to participate, we organize teams to play games and raise funds to buy sports equipment for the elderly. Due to the low threshold of playing gateball, the enthusiasm of the old people to participate is getting higher and higher. Nowadays, the old people gather at the gateball court as soon as they have time, playing ball and chatting, which is very popular. A small gateball made the old people move and be happy.

　　— — Yan Ju, Director of Security Protection in Xianfeng Village, Xiaogushan Town, Yitong Manchu Autonomous County, Jilin Province

　　Our school is located in the suburban industrial zone, parents are busy with their work, and many students have become "chubby" under the love of grandparents. Since the implementation of the "double reduction" policy for one year, the school has arranged various forms of inter-class exercises, such as table tennis exercises and fancy rope skipping. P.E. teachers set up interest classes after class and take the children to practice basketball and badminton. This summer, many children teamed up to play football at school, and the campus in summer was full of laughter. Teachers and parents are happy to see the "chubby piers" become vigorous.

　　— — Wang Gongqin, Vice President of Longtang School in Feidong County, Anhui Province

　　After retirement, I passed the exam and became a social sports instructor, teaching Tai Ji Chuan and Qigong in parks and squares every Monday and Wednesday. Unexpectedly, many young people are also actively involved. Now, in parks, squares and under city walls, the figure of mass exercise can be seen everywhere. I am really happy to see more and more people moving.

　　— — Gu Xiaohua, national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, Jiangsu Province.

　　I often walk along the trail built by the mountain. Walking through the mountains, there are both slow roads and landscapes, and "China under the toe" is so beautiful that people are relaxed and happy. This year, I participated in the "National Fitness Walking with the Winter Olympics" held in Gushan, the New Year’s Climbing Walk, and the 10,000-person Walking Walk held in Feifeng Mountain. Every weekend, I also organized cross-country hiking in the surrounding Shan Ye, which not only strengthened my physique, but also made me feel the beauty of mountains and rivers.

　　— — He Yong, an expert in walking in Fujian Province.

　　　　(Project team: Guangming Daily reporter John Zhang, Wang Jianhong, Zhang Wenpan, Ren Shuang, Gao Jianjin, Su Yan, Chen Guanhe, Wang Simin Guangming Net reporter Liu Xiyu Guangming Daily correspondent Xu Mengling, Yang Yunjie)

　　6th

　　Xin’ an riverside

　　Qingshan lvshuijian

　　Zhejiang Jiande 2022 Xin ‘anjiang Marathon started shooting.

　　On the track

　　A pair of special contestants caught everyone’s attention

　　A middle-aged man in a dark blue sports vest

　　Pushing a tricycle.

　　In the cart

　　The little boy sat quietly.

　　Work hard with my father towards the finish line

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　This middle-aged man

　　It’s Luo Shujian, 45.

　　From Wucheng District, Jinhua City, Zhejiang Province

　　Is a courier.

　　In the cart is his 13-year-old son Xiao Bai.

　　And this marathon

　　It’s this father and son

　　The 54th competition in 7 years.

　　The medals hung on the walls of Luo Shujian’s home (provided by the respondents)

　　One birth

　　Xiao Bai, his son, became the most reluctant person for Luo Shujian.

　　In 2009

　　Severe asphyxia lasting for 15 minutes at birth.

　　Causing xiaobai to have severe brain damage.

　　He was diagnosed with cerebral palsy shortly after birth.

　　And then appeared.

　　Mental retardation, epileptic symptoms and autism tendency

　　Later, he was diagnosed as "LGS syndrome" again.

　　This is the most difficult type of epilepsy in children to control.

　　A doctor once told Luo Shujian

　　My son needs to be taken care of all his life.

　　With the help of public welfare organizations

　　Luo Shujian and his wife took Xiao Bai.

　　Found an authoritative expert

　　Seizure symptoms of Xiao Bai

　　Also got better after using drugs.

　　But Xiao Bai still can’t talk.

　　Intelligence is only maintained at the level of children.

　　Luo Shujian and his family usually take it with them.

　　To go out for a walk.

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　once

　　Luo Shujian came across the story of Dick Huo Yite and his son.

　　This great father

　　Pushing a son with cerebral palsy

　　With more than 1000 running races

　　Run all over America along the runway

　　It is also one of the six marathons in the world.

　　Boston marathon

　　Touched countless people.

　　In 2015

　　After learning the information that the Hangzhou Marathon started to register that year,

　　Luo Shujian also wants to try.

　　In order to improve physical fitness

　　He gets up at 4: 30 every morning

　　Run at 5 o’clock in the morning

　　Go out to work after the end.

　　Be fully prepared

　　November 1, 2015

　　He took his son to participate for the first time.

　　Hangzhou Marathon 7 km Mini Run

　　And finally finished the game.

　　A cart for my son.

　　It cost him half a month’s salary.

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　On the field

　　Luo Shujian found his son Xiao Bai

　　The whole process was very exciting and happy.

　　"He likes that kind of lively scene.

　　And this desire to chase

　　Laugh and clap your hands. "

　　After discovering that my son likes it very much,

　　Luo Shujian was out of control from then on.

　　5 km, 10 km

　　Half horse, whole horse … …

　　In the past seven years, Luo Shujian has pushed his son to complete it.

　　54 games, big and small

　　Footprints are all over the country

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　For seven years

　　In the process of pushing my son to run.

　　Luo Shujian for "father"

　　Have a deeper understanding

　　"I hope to be able to run.

　　Can accompany him to walk around the country.

　　Let him come into this world without regret.

　　By running again and again like this

　　I hope he can appreciate the hardships of everyone’s life.

　　Also let him feel the warmth and strength in life. "

　　Luo Shujian said

　　Luo Shujian (third from right) is participating in public welfare activities (provided by respondents)

　　Luo Shujian hopes

　　Keep running with your son.

　　"I promised him to stand behind him all my life."

　　He smiled and told reporters

　　Meet once, and live up to this life.

　　Hail to the great father!

　　Life is precious.

　　In the wind, in the rain, on the road

　　Love makes every step

　　Full of power

　　

　　Source: Xinhua News Agency WeChat (ID:xinhuashefabu1) Comprehensive Yangguang. com and Jimu News.

　　Reporter: Lin Guangyao, Ma Xiaoju

　　Producer: Guan Kailiang

　　Editor: Li Yongxi, Qing Shan

　　Internship: Zhang Zhuojun