What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

On Monday, Xiaomi announced a strategic cooperation with Leica, and the first works created by the two parties will be released in July.

Lei Jun published more details about this cooperation in Weibo. He said that the cooperation with Leica has gone deep into the product technology level, covering the entire link of smartphone images, including optics, imaging, image processing and experience. Besides the cooperation between China and Germany, Leica specially sent a team of engineers to Beijing to work side by side with Xiaomi engineers.

For the first works of both parties, Lei Jun revealed that the image performance of this product has exceeded the expectations of engineers of both parties. In the next month or so, the teams of both parties will strive for perfection and make final fine-tuning. Regarding this new flagship, there are still rumors that it may not be called Xiaomi 12 Ultra, but Xiaomi MIX5 Pro.

　

Apple announced the invitation letter of WWDC22 this week. There are five avatars with different colors in the invitation poster. It is worth noting that the green avatar in the middle wears glasses, which inevitably reminds people that WWDC may announce some information about AR/VR this time.

It’s hard to say whether there is "One more thing", but iOS, iPadOS, watchOS and macOS will definitely launch new versions. According to some current reports, iOS 16 will continue to improve the focus mode and information notification, and will also add Apple Watch mirroring function to make more efficient settings for watches on mobile phones.

IPad OS may add more professional applications this time, such as Final Cut Pro. It will also strengthen the performance in multitasking, and may allow the application window to be resized freely.

Watch OS may add a low-power mode this time, which can guarantee to run specific applications and functions under the premise of long battery life. In terms of health, sleep monitoring, female health management, medication reminder and other functions may be upgraded. In addition, watch OS will bring more new dials.

The news of the new version of macOS is less, but it is certain that it will focus more on Apple Silicon, and two Mac hardware products may be released this time.

　

Correspondents Home Network recently exposed the photos of China Radio and Television’s 5G SIM card, which is located in Jingzhou, Hubei Province, and revealed that China Radio and Television will release the number to the public at the end of June. As can be seen from the photo, the customer service telephone number of China Radio and TV Station is 10099, but it still does not exist (Beijing area) after we dialed it. According to relevant information, 10099 has just been opened in Hubei.

Some time ago, China Radio and Television announced that it would open the No.192 segment for consumers to choose from. Some netizens who are familiar with network knowledge said that they hope to choose the number starting with 192168.

In June 2019, the Ministry of Industry and Information Technology issued 5G licenses to the three major operators together with China Radio and Television. In October 2020, China Radio and Television Network Co., Ltd. was officially inaugurated and became the fourth largest operator in China.

In terms of communication frequency band, China Radio and Television has a golden frequency band of 700MHz, which was originally used for radio and television. The biggest advantage is that the signal coverage is very wide and the cost of building a communication base station is low. In order to rapidly popularize the 5G network, the Ministry of Industry and Information Technology has introduced many measures in recent years to open the 700MHz frequency band to telecom operators.

According to industry analysts, the participation of China Radio and Television will accelerate the popularization of 5G in counties, townships and rural areas, and at the same time reduce the tariff standard of communication packages.

　

Recently, People’s Education Publishing House has attracted attention because of the illustration incident of teaching materials. At the same time, some netizens have pulled out a "sky-high" educational tablet of People’s Education Society.

Official website of People’s Education Society shows that People’s Education Pad is an intelligent teaching terminal designed by People’s Education Society for primary and secondary school teachers and students. It is pre-installed with genuine people’s education digital teaching materials, which are divided into two configurations. According to the different warranty period, the pricing is different, and the price range is 3680 yuan — Between 4380 yuan. People’s Education Society disclosed in 2016 that the second generation of people’s education Pad has served more than 50 schools in Zhuhai.

The configuration of renjiao Pad is very old. It uses a large screen with 10.1-inch resolution of 1200*1920 and is equipped with MT8173 quad-core processor introduced by MediaTek in 2015. The maximum storage specification is 4+64GB, and it runs Android 6.0 system. For such a configuration, the price of more than 4,000 yuan can really be called "sky-high".

　

Redmi Note 11T series includes three models, namely Note 11T Pro, Note 11T Pro+ and Note 11T Trend Limited Edition (Astro Boy Edition), in which Astro Boy Edition is customized based on Pro+ models.

Redmi Note 11T Pro/Pro+ are the same mold models, and their designs are consistent. In terms of hardware, they are equipped with Tianji 8100 chip and 144Hz LCD direct screen (certified by DisplayMate A+). The main difference lies in the battery and charging. The Pro model has a larger battery, which is equipped with 5080mAh battery+120W fast charging, and the Pro+ model has a stronger fast charging, which is equipped with 4400.

In terms of price, the Pro model 618 starts at 1699 yuan, and the 8+128GB version is 1899 yuan. Pro+ model 8+128GB version 618 starts at 1999 yuan. Under the condition of the same specification storage, Pro+ model is more expensive than Pro model by 100 yuan.

　

OPPO Reno8 series consists of three models, namely Reno8, Reno8 Pro and Reno8 Pro+, which are equipped with Tianji 1300, Snapdragon 7 and Tianji 8100-Max chips respectively, and the latter two also have Mariana X self-developed NPU.

The three models of Reno8 series are somewhat backward in configuration compared with competing products. The starting price of the standard version is 2499 yuan, but the rear camera lacks a wide-angle lens, and it is still a 90Hz screen. The Pro version starts at 2999 yuan, but the core configuration is not excellent, and the flash memory specification of UFS 2.2 is not even as good as the previous generation. The Pro+ version starts at 3699 yuan. Although there is Mariana blessing, the aftershot equipment is not balanced.

From the point of view of configuration and cost performance, Reno8 series is really hard to compete with, and it seems a bit like "high price and low price" in those days. However, the Reno8 series also has some bright spots, such as unique color matching and design. All three models have a 32-megapixel beauty front camera, and the high-profile model Pro+ has a very narrow chin.

　

I’m sure you’ve all heard how unpopular the three-cylinder engine is in China. This time, as the staunchest supporter of the three-cylinder machine, Chevrolet finally couldn’t stand it, and launched the 1.5T four-cylinder Chuangkuo RS.

Chevrolet has always been loved by young people because of its more sporty design. However, for friends who can’t afford to buy 2.0T Mai Rui Bao and Explorer, they can only choose a three-cylinder machine if they want to buy a cheaper Chevrolet, which is why Chevrolet has been tepid at the level of 100,000. This time, I found the crux, and I believe Chevrolet will become the choice of many young people who have just entered the society.

　

The innovation and technological advantages of the new forces in building cars may be difficult for even Mercedes-Benz to catch up with. But for electric performance cars, this touched the strength of Mercedes-Benz.

Different from the performance versions of other electric vehicles, AMG EQS 53 is a genuine AMG, and the driving atmosphere and experience it brings can’t be compared with those electric vehicles with a motor and sports kit. Of course, for those who are more eager to drive, I think intelligence is behind it.

　

On May 29th, at Jiuquan Satellite Launch Center, the rocket assembly of Shenzhou XIV has been transported to the launch area, and the window launch time is expected to be around 10: 44 am on June 5th.

Like previous manned missions, the Shenzhou 14 crew consists of three astronauts, and the official candidates and backup candidates will be announced next week. According to the previous combination, this time, the old will bring the new, and new faces will appear. In addition, China’s first female astronaut, Liu Yang, may go out again. They will stay in orbit for six months, and during this period, they will also welcome the arrival of two experimental modules, "Asking for Heaven" and "Dreaming for Heaven".

Starting from the manned space mission of Shenzhou XIV, the construction of China Space Station will enter the final stage and be completed in 2022.

　

The Dragon Boat Festival holiday will be ushered in next week, and there will be no rest from June 3 to June 5 (Friday, Saturday and Sunday), for a total of three days. During this Dragon Boat Festival holiday, the national highways are not free. After the Dragon Boat Festival, there are still 10 days left in this year’s holiday balance: the Mid-Autumn Festival will be closed from September 10 to 12 for a total of 3 days; The National Day will be closed from October 1st to 7th, with a total of 7 days.

　

Glory 70 series:It will be released on May 30th, and it may be equipped with Tianji 8100/9000 chip platform.

vivo T2：Released on June 6th, iQone O6SE doll model.

Xiaomi 12 Ultra (tentative name):Released in July, Leica jointly designed Snapdragon 8+ chip with TSMC technology.

Meizu’s new flagship:After July, it is expected to be equipped with Snapdragon 8+ chip platform.

　

At yesterday’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong and He Xiaopeng attended the "Pioneer Dialogue on Future Automotive Innovation and Integration" officially held by the auto show.

In Yu Chengdong’s speech, he spoke frankly about his new car, the M7, and said that the M7 would completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.

Later, He Xiaopeng took the stage to give a speech and jokingly responded to Yu Chengdong’s remarks, "If it is in committee of 100, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below. Just now, Lao Yu said so above, and I kind of want to throw a shoe up. 」

　

This article was originally published by GeekPark GeekPark, please add GeekJun (ID: GeekHoiecs) for reprinting.

Ideal has held many strategic meetings in recent years. At the strategic meeting in early 2021, Li Xiang specially invited Wang Xing and Wang Huiwen from the US delegation, and finally came to the conclusion that 2025 is the turning point of the new energy vehicle market in China, and the ideal must achieve an annual sales volume of 1.6 million units in order not to be eliminated.

From 2021 to now, car companies are indeed facing this increasingly fierce competition. On the one hand, the market share is further concentrated in Tesla and BYD. On the other hand, traditional car companies such as Volkswagen and General Motors have begun to launch key models. At the same time, there are also Huawei and Apple that are not moving for the time being. It can be called the hundred regiments battle of the electric car version.

In September of this year, Huawei released the new M7, which wrinkled a pool of spring water. According to 36Kr, the ideal is once again on the verge of an enemy, and another strategy meeting has been held in recent days. It is reported that the meeting has a huge agenda, lasting for four days, and intensively discussed the strategic direction and landing rhythm of LI in the next 5-10 years. Strategically, BYD, Huawei and Tesla were listed as strong rivals in Ideal Interior according to the market structure in 2025, and BYD ranked first. This year, the name has been changed to Huawei.

Facing Huawei, the ideal of top students has become the most anxious one.

Li Xiang’s attention and anxious attitude are somewhat surprising. After all, when it comes to anxiety, it’s definitely not ideal-horizontally comparing Tucki, Weilai, Zero Run and other peers, the ideal delivery volume, revenue and profit are all leading the way, and the position of the new power to build cars is secure.

In terms of delivery volume, a total of 36,060 new cars were delivered in September, a year-on-year surge of 212.7%, which also set a new high in a single month. Although the delivery volume of Tucki and Weilai has also improved, there are only 15,310 vehicles and 15,641 vehicles respectively, and the gap is visible to the naked eye. Judging from the growth rate, Ideal has been climbing steadily in the first three quarters of this year, with a year-on-year growth rate of 296.3% in the third quarter, which is not in an order of magnitude with the other two old enemies.

(Source: Ideal official Weibo)

Looking at the data on the financial side, the ideal advantage is more obvious. In the second quarter of this year, the ideal net profit of returning to the mother was as high as 2.31 billion yuan, and the profit in the first half of this year has almost filled the losses in the previous three fiscal years. Compared with bicycle profit and gross profit rate, ideal is more outstanding: in the second quarter, ideal bicycle income was 323,200, bicycle net profit was 26,700, gross profit rate of automobile sales reached 21%, and Tesla’s bicycle gross profit rate was 18.65% in the same period.

Since the situation is excellent, why does Huawei make its ideals so tense? First of all, ask the new M7, which can be said to be the direct competitor of the ideal L7.

It’s nothing new in the automobile circle in recent years to show the advantages of products by comparing competing data. There are also two such roles in the new M7 conference, one is BMW X5L and the other is ideal L7.

At present, these two models rank first and third respectively in the sales ranking of medium and large SUVs in China, among which the first and second are ideal L7 and L8 respectively.

BMW X5L, as a popular model in the era of fuel vehicles, can be seen as "compared" in many press conferences, but L7 seems to be difficult to understand. After all, the competing product of the new M7 should be L8 in time sequence. Why does the new M7 list L7 as a competing product?

This is because the new M7 is no longer just a 5-door and 6-seat model, but also redesigned the layout and added 5-door and 5-seat models. In terms of vehicle size, the boundary M7 is also closer to the ideal L7, the former is 5020*1945*1760mm, and the latter is 5050*1995*1750mm.

In terms of pricing, the 2024 model M7 has launched five models, with the price range of 249,800 yuan to 329,800 yuan, which is about 70,000 yuan lower than that of the 2022 model.

Compared with the three versions of the ideal L7, which cost RMB 31.98, RMB 33.98 and RMB 379,800, the new M7 has opened a sufficient price gap. In particular, the M7 Max five-seat intelligent driving version with high-order intelligent driving assistance and the ideal L7 Air without air suspension and laser radar have formed a strong dislocation competition situation, and the M7 Max six-seat intelligent driving version and the L8 Air will have the same high probability.

In addition to outstanding cost performance, Huawei Mate 60 series has driven Huawei’s popularity to an unprecedented level, and then the brand power has spilled over to the world. Some analysts believe that the determined price reduction of the new M7 is only the main reason for the sharp increase in sales in the world. The fundamental reason is the social sensation brought by Huawei Mate series, which brings huge passenger flow to stores. And Huawei has a huge user base in China, which overlaps with the potential users in LI.

According to the latest data, Huawei has ordered more than 60,000 new M7 vehicles in the market for about one month.

(Source: Wen Jie Guan Wei)

Huawei is different from its former rivals: it can make products and do marketing.

In addition to the direct competition of products, Huawei is very different from its former competitors.

LI creates a sense of luxury through the big sofa with refrigerator and color TV. Compared with the traditional BBA, it is very cost-effective in space and interior decoration. Coupled with excellent marketing, the sales volume keeps rising.

However, the ideal moat is too shallow, because it does not have its own core technology, and it has no outstanding advantages in three-electric system, energy efficiency, chassis, range extender, intelligence and other technologies. It is constantly reported that it is impossible to brake when encountering a large truck on a sunny day, and it is impossible to recognize the scratching accident of the ice cream cone at high speed. A series of negative news about intelligent driving such as "overturning" at the press conference site can be seen.

A good product is the perfect combination of technology and business, and the ideal meets the real opponent, because Huawei knows both technology and marketing.

What Li Xiang really fears is not a certain product in the world, but the powerful combat capability of Huawei Corps. Huawei’s "wolf nature" is well known in the industry, and its capital reserve, technical strength, channel resources and organizational ability are far from what ordinary startups can compare.

Huawei’s characteristic is that after finding the breakthrough, the relevant business groups devote themselves to it in a legion manner, relying on the staff size of 200,000 people and the bonus of engineers to achieve the ultimate efficiency and cost performance. Just like a dam break, we will turn our potential energy into market share.

In the past, Huawei has proved this in the communications and mobile phone markets. Even after being sanctioned by the United States, Huawei still eats more than half of the domestic high-end mobile phone market.

And the old question M7 once brought great shock to the ideal. "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent. For a long time, we have no strength to fight back."

(Source: Li Xiang Weibo)

This is Li Xiang’s description of M7 in an essay in June this year.

Ideal is prepared to spend money to make up for the shortcomings of his own wisdom.

In the face of such competitors, it is not difficult to understand that Li wants to choose to temporarily avoid its edge when talking about Huawei.

According to the 36Kr report, a person familiar with the matter said that the ideal dialogue technique originally at the sales end has now been cancelled, and the M7 has not been mentioned on its own initiative. "If a car owner asks about it, say that the L6 that is ideal for next year is a price product with the M7."

However, as the saying goes, the brave will win in the narrow road. In the face of Huawei’s continuous invasion of its hinterland, the ideal will naturally not really be left unchecked. In this regard, the ideal choice is to save money and use it to make up for the shortcomings of your own wisdom.

According to 36Kr, how to "spend money well" has become an internal consensus of Ideal. The financial report shows that as of the end of the second quarter, the ideal cash on hand was 73.77 billion yuan, equivalent to the sum of Weilai and Tucki in the same period. Next, choosing the direction and crazy investment are the keys to the ideal to break the game.

In terms of products, the ideal thinking about the demand side is to choose to continue to deepen the main battlefield of family segmentation and extend the product planning to 2027. On the other hand, Li Xiang is still working hard to break the bottleneck of production capacity. On October 10th, he issued a document saying that the impact of Changzhou factory upgrading and Beijing factory qualification switching at the end of September has been lifted. "We can challenge the delivery of 40,000 in advance this month".

At the same time, for the function of intelligent driving, Li Xiang also has a "late step" reflection, and bluntly said, "The lessons that fall behind due to insufficient investment can only be solved by strengthening investment." At the same time, it is ideal to promote the person in charge of perception and system to vice president respectively, which is a signal that the weight of smart driving business is upgraded. In addition, on October 10th, LI officially released more than 50 jobs for intelligent driving in one breath, covering software algorithms, large models, vehicle hardware, testing, operation and other fields.

Some people close to the ideal revealed that they think that by 2025, the decisive battle of smart cars in the second half will be over. At that time, they will come out if they can run out, and they will be gone if they can’t. Because the data model and training amount have been finalized, what is needed behind it is a large number of start-up users, which is the decisive battle time in these three years. Ideal will try to overtake at the corner of the smart driving track.

No one can accurately predict whether the smart driver of the ideal future will catch up later, but it can be predicted that after the end of the year, Ideal and Huawei will further meet in product matrix and technology. In the next knockout, any short board may give the opponent a chance to overtake.

In this context, family background and technology will become the key words for new energy vehicle enterprises to compete.

Eight years after Hailian Jinhui bought Linked Commerce for more than 1 billion yuan, this fully qualified payment license may be sold to Tik Tok for nearly 1.4 billion yuan.

On the evening of April 3, Hailian Jinhui (002537.SZ) announced that the company had signed the Equity Transfer Agreement with Tianjin Tongrong E-Commerce Co., Ltd., and planned to link its wholly-owned subsidiary with Advantage Technology Co., Ltd.(hereinafter referred to as "linkage advantage")100% equity of Linked Advantage Electronic Commerce Co., Ltd. (hereinafter referred to as Linked Commerce) was transferred to Tianjin Tongrong. 　　　

In terms of transaction price, referring to the appraisal report issued by Shanghai Dongzhou Assets Appraisal Co., Ltd., the appraisal value of all shareholders’ equity of Linked Commerce as of the appraisal base date is 1.382 billion yuan, and the price of this equity transfer is set as: the benchmark transfer consideration of 750 million yuan+the adjusted amount of net assets ("net assets consideration", the net assets of Linked Commerce on the appraisal base date is 649 million yuan) based on the consolidated statement of the equity delivery date of the target company.

The announcement also revealed that as early as January 2016, the company purchased 91.56% equity of Linkage Advantage by issuing shares, of which the transaction price of Linkage Commercial Assets Group was 1.063 billion yuan. On July 14, 2016, the equity delivery procedures were completed, and Linkage Advantage became a wholly-owned subsidiary of the company.

After the completion of this transaction, linked commerce will no longer be included in the scope of consolidated statements of Hailian Jinhui; Tianjin Tongrong intends to merge Linked Commerce through its wholly-owned subsidiary Wuhan Hezhong Yibao Technology Co., Ltd. (referred to as "Hezhong Yibao") after completing the equity delivery of the transferred Linked Commerce. The announcement emphasizes that the above transactions and mergers need to be approved by the central bank.

According to public information, Wuhan Hezhong Yibao Technology Co., Ltd. is the main body of the "Tik Tok Payment" license. According to the eye inspection, after the penetration, Hezhong Yibao holds 99% of the shares, and the other 1% is held by Zhang Lidong, the chairman of ByteDance.

This means that if the transaction is completed, Tik Tok will once again obtain a payment license through an affiliated company at a price of about 1.4 billion yuan.

Regarding this transaction, the relevant person in charge of Tik Tok Payment said that the transaction is to support offline transaction scenarios such as life service and provide more convenient payment and service experience for users and businesses in the Tik Tok system.

According to the interface journalist, as early as August 2020, Tik Tok had acquired a payment license-Wuhan Hezhong Yibao Technology Co., Ltd. through its affiliated company, and launched Tik Tok Payment. However, Hezhong Yibao’s licensed business type is only "Internet Payment", lacking the offline bank card acquiring business type. The business types of Linkage Advantage E-Commerce Co., Ltd. acquired this time include Internet payment, mobile phone payment and bank card acquiring business nationwide, and its license renewal was also approved by the central bank in January 2024.

Wang Pengbo, an analyst with Broadcom Consulting, said that the reason why Tik Tok acquired Linked Commerce was to supplement the offline bank card acquiring license. With the payment license that was only qualified for online payment, Tik Tok has set up a complete payment system online. After obtaining the qualification of offline bank card acquiring, Tik Tok Payment can further expand the payment business offline, cooperate with life service and other businesses, make up the closed-loop business, reduce the channel cost, and further strengthen the control of offline merchants.

At the same time, he also said that although the license qualification of Linked Commerce is very complete, the licensed company has been punished by the central bank many times before, and whether Linked Commerce has a complete offline entity merchant network needs to be verified. Generally speaking, payment institutions prefer to acquire more pure payment institutions without business, and it is easier to start work in time without historical burden.

According to the data, in 2018, Linked Commerce was fined more than 26 million yuan for illegal transactions, providing online payment services and transferring domestic foreign exchange abroad in violation of regulations. In July 2021, Linked Commerce also received a fine from the Business Management Department of the People’s Bank of China, and was fined 7.61 million yuan for four violations. Gao Zhangpeng, then executive director of Linked Advantage and head of the anti-money laundering working group, and Huang Rong, then president of the company and head of the anti-money laundering working group, were fined 98,000 yuan and 83,000 yuan respectively.

Wang Pengbo also pointed out that in terms of compliance, according to the Regulations on the Supervision and Administration of Non-bank Payment Institutions, the same shareholder may not directly or indirectly hold more than 10% equity of two or more non-bank payment institutions of the same business type; The same actual controller may not control two or more non-bank payment institutions of the same business type. According to the new regulations, Tik Tok may still need to further integrate its payment licenses.

He said that from the perspective of industry influence, in the short term, Tik Tok needs to consider integrating payment institutions that have already cooperated with Tik Tok in offline local life business, and balance the interests between self-operated and aggregated service providers; In the long run, it is very likely that Tik Tok will further change the market share of existing offline acquirers through subsidies and other means.

Recently, a community in Shanghai issued to residents.

"Daily Epidemic Report"go viral on the Internet

In these epidemic reports,

Existing residents are most concerned about

Yang-related building and mixed-pipe abnormal building

Schematic diagram of Yang-related/abnormal building

The next day’s anti-epidemic news publicity and other content.

There are also group purchase notices for living materials.

Drug guarantee guide

　　This "online celebrity" community is the third phase of Haitang Mingyuan in Zhou Pu Town, Pudong New Area. On April 8-13, the epidemic situation broadcast in this community has been published in six issues, and the content of each issue is richer and more personalized than the previous one.

　　Busy daily life of community volunteers"Flat management"? Neighborhood committees can also do it!

　　There are 61 buildings, 1,175 households and more than 4,000 residents in the third phase of Haitang Mingyuan, and there are only 6 social workers in the Haitang Mingyuan neighborhood committee. With the surge of epidemic prevention workload in the community, more and more residents have come forward to volunteer. According to Zhang Yu, secretary of the Party branch of Haitang Mingyuan residential area, there are already more than 200 volunteers in the large group — — In other words, about 5% of the residents in this community are volunteers.

　　It is not easy to manage these volunteers and make full use of their enthusiasm and intelligence. On April 5, a landlord who has always been enthusiastic about community work forwarded an article to Zhang Yu, "Proposal to the Shanghai Neighborhood Committee in the Epidemic". Zhang Yu was greatly inspired after reading it, and decided to readjust her thinking and introduce the flat management of the company into community management.

　　In addition to a large group of volunteers, the neighborhood Committee, according to the actual work needs,Several groups have been established, such as epidemic prevention materials management group, epidemic prevention materials procurement group, material transportation group, daily necessities group purchase group, emergency medical treatment report group, data technology group, and fund-raising and media group.. Volunteers choose to join different groups according to their personal intentions and abilities, and each group chooses one or two responsible persons to directly connect with the neighborhood committees.

　　Then, the residents’ committee found new problems: whether in the group of building leaders, volunteers or buildings, people have been asking about the nucleic acid/antigen screening and community group buying in this community, and these are things that all residents are concerned about. The neighborhood Committee discussed it with the building manager and volunteers and decidedMake an announcement similar to "epidemic broadcast",countAccording to the daily updateTo make the epidemic prevention work in the community transparent..

　　Villi, who is a software project manager and a volunteer in the Data Technology Group, designed this broadcast template. The first broadcast on April 8th consists of three pages:The first page is the epidemic situation.Proper is what residents want to know most every day;

　　Page two,Dynamic refinement, forecast the epidemic prevention information the next day to remind you to get ready;

　　Page three,Community epidemic mapWhen you see a building with a "star", please ask the residents to take a detour as much as possible.

　　Do not buy unless necessary! Broadcast announcement unification group

　　Good feedback from residents also gave the residents’ committee and the volunteer team confidence to continue broadcasting.

　　On April 9th, in the second phase, in addition to increasing publicity by volunteer teams, Villi also included the work reports of his own data technology group and the working group on epidemic prevention materials.

　　As can be seen from the work report of the data technology group, the volunteer team completed three group purchases of vegetables, eggs and paper towels on the same day, and will soon start group purchases of meat and seasoning.

　　Behind this broadcast is the neighborhood Committee and volunteers.Another important task: manage and rectify the group purchase and express delivery in the community.

　　Enthusiastic volunteers, faced with rice, noodles, oil and other materials, are happy to send them to the place quickly, no matter how hard and tired they are. However, when faced with the group purchase of cola, juice, fried chicken, etc., you will feel a little speechless. Neighborhood committees and volunteers also realized that a large number of logistics not only increased the delivery pressure of property and volunteers, but also had unpredictable hidden dangers of virus transmission.

　　To this end, the Haitang Mingyuan Neighborhood Committee issued the "Notice on Epidemic Prevention to Residents (Trial Edition)" on April 8, reiterating that it is not necessary to buy: "The number of express delivery is huge, which not only guarantees the basic livelihood, but also guarantees the quality of life. The so-called unnecessary not to buy, ‘ Unnecessary ’ It refers to the part of improving the quality of life — — Basic livelihood materials except rice, oil, vegetables, meat, eggs, milk, etc. "

　　Deploy disinfection work in advance

　　Announce residents to "leave the cabin" and go home

　　In the third phase of the epidemic situation on April 10, there is a special forecast: "April 11: Three neighbors will go home from the shelter, and then they will undergo health management for 7 days."

　　Will such a forecast cause panic among residents in the community? Zhang Yu is confident: "We dare to make such information transparent, which means that we are confident, and our explanation and appeasement work have been done ahead."

　　In order to welcome these three families home, the neighborhood Committee and the property have made full preparations. Arrive outside the community door and kill it again; From the community to the building, the property is followed by all the way; Before entering the building, everyone, including volunteers, has been reminded not to go out for one hour; After three families entered the house, the property destroyed every floor, including the corridor."Our residents are very kind, and we have to give them enough sense of security and be worthy of their trust."

　　Talent show of community residents

　　Broadcasting is becoming more and more "literary and artistic"

　　In addition to data updates and work reports, it is also talked about by netizens that the daily broadcast has gradually become a stage for the residents of the community to show their talents.

　　This hand-drawn painting, which appeared in the second issue of April 9, "Neighbors, there are dishes!" Wang Yin, a volunteer and artist from the community, vividly fixed the work scene of the volunteers of the "Material Transportation Group".

　　On April 11th, two talented residents — — Li Haotong, the director, cooperated with David Zou, the cameraman, and drew lessons from Wong Kar-wai’s film style that fans are familiar with, and handed over the community propaganda film and micro-film Time and Light.

　　Because the broadcast is becoming more and more popular, the neighborhood Committee has also set up a daily newspaper review team, which is basically released before 10 pm every day.

　　In this regard, many netizens shouted:Seek promotion, come and copy your homework!

　　Source: Morning News, thoughtful APP, reporter: Sun Limei Editor: Hu Chengyuan, Wang Pingping

At the beginning of the new year in 2020, the "Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization" hosted by China Northwest Architectural Design and Research Institute was held in the ancient city of Xi ‘an. Wang Jun, Deputy Secretary of the Party Committee and General Manager of China Construction Northwest Institute, delivered a speech at the release conference.

Mr. Ouyang Dong, vice president of China Building Industry Press, congratulated the meeting and fully affirmed the new book.

Mr. Li Baoshan, Vice President and Secretary General of Hospital Construction and Equipment Branch of China Medical Equipment Association, came to congratulate and gave a keynote speech on "Development Trend of Modern Hospitals in the New Era".

Ms. Yi Fenghua, Secretary General of Shaanxi Civil Architecture Society, Ms. Dai Wudi, Deputy Director of Planning Department of Xi ‘an Health and Health Commission, Mr. Li Yueyan and Mr. Li Zhimin, Vice Presidents of School of Architecture of Xi ‘an University of Architecture and Technology, Ms. Liu Qibo, Vice President of School of Architecture of Chang ‘an University, Mr. Qin Zhongsheng, Dean of Jincheng People’s Hospital of Shanxi Province, Director Liu Yuquan of Northwest Research Base of Medical Technology and Deputy General Manager Liang Xiaoguang of Zhonglian Northwest Engineering Design and Research Institute, Tian Ce, Deputy Chief Architect of Shaanxi Architectural Design and Research Institute, and Yang Xiaoping, Chief Architect of Xi ‘an Architectural Design and Research Institute, and other representatives attended the meeting and had extensive exchanges and discussions on the topic of "Development of Modern Hospitals in the New Era", so as to make suggestions for China’s medical construction in the new era.

Zhao Yuanchao, a national engineering survey and design master and chief architect of Northwest China Construction Institute, read a congratulatory letter from Mr. Zhang Jinqiu, an academician of China Academy of Engineering, and delivered a speech.

Li Jianguang, chief architect and editor-in-chief of Northwest Institute of China Construction, introduced the compilation of Medical Process and Spatial Organization. Some leaders and chief architects of China Construction Northwest Institute attended this academic event.

Medical Process and Spatial Organization is a special book about medical process and spatial organization of medical buildings. This book consists of five parts: the first chapter is the basic concept, the second chapter is the hospital functional system, the third chapter is the design principle and organization mode of medical process and medical space, the fourth chapter is the medical process and spatial organization of typical medical functional units, and the fifth chapter is the hospital construction project.

The readers of this book are architects engaged in hospital architectural planning, and can also be used as reference for hospital construction, managers and teachers and students in colleges and universities.

　

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

Please send the submission to the email address:

zongyiweekly@163.com

　Please see the micro store for purchase.

For many rice noodles waiting for Xiaomi Automobile, it has been good news recently. Earlier, Reuters reported that the National Development and Reform Commission had approved the production application of Xiaomi Automobile, and only needed to get the relevant approval from the Ministry of Industry and Information Technology to complete the procedures before listing. At present, Xiaomi’s road to building a car seems to be quite smooth, and the plan to go public next year should still be in time, so rice noodles just need to get the money ready.

Moreover, there is another news that Xiaomi automobile has entered the stage of small-scale trial production, and about 50 prototype cars can be produced every week, which shows that Xiaomi automobile has the prerequisite for mass production. In addition, Lei Jun personally went to Xinjiang and other places to conduct road tests with the automobile team, which made consumers look forward to the listing of Xiaomi Automobile, and also expected what new changes the listing of Xiaomi Automobile would bring to the future automobile industry.

It’s not enough that the product is good. Xiaomi should come up with something of his own.

We have reported on the appearance and configuration of Xiaomi’s car before, so I won’t repeat it here. Generally speaking, Xiaomi’s first car is positioned as a medium-sized and large-sized coupe with a very fashionable slip-back design, which is the same as Tucki P7, Weilai ET5 and Tesla model3, and it is also a direct competitor. There is also a laser radar on the roof. In the future, there should be a higher level of intelligent assisted driving ability, and the degree of intelligence is still relatively high.

Interestingly, the relevant investment partner broke the news that a tram with a battery life of 152 kilometers was pulling three strong men to run 85 kilometers at an ambient temperature of 37 degrees, and the battery life of the car was still 90 kilometers. Since this news was released in Xinjiang, many people speculated that it was Xiaomi Automobile that broke the news. However, if this news is true, the energy consumption of Xiaomi Automobile is only 8.8 kWh in about 100 kilometers under high temperature conditions.

This achievement can be said to be quite good. As a leading BYD seal in the industry, the energy consumption per 100 kilometers is about 13 kWh. Xiaomi car may bring us more surprises in battery life. Of course, the actual situation will not be known until it is listed.

However, this highlight alone is not enough. After all, judging from the extent of the current auto market, it is no worse than the mobile phone market. There is no real thing with hard power. I am afraid that Xiaomi will not sell well, and even whether it can survive is a problem. So, from Xiaomi’s point of view, what advantages does Xiaomi Automobile have? Many people still think of Xiaomi’s "traditional power", which is cost-effective.

Can Xiaomi’s "old road" still work?

At that time, as the "showstopper" of smart phones, Xiaomi was good at coordinating the supply chain and making products with quite good cost performance. At the same time, Xiaomi also brought this model to the fields of home appliances and AIoT. So everyone is looking forward to whether Xiaomi can let consumers buy cars with better products in all aspects at a lower price this time.

Some media broke the news that Lei Jun had persuaded the board of directors that the hardware profit rate of Xiaomi Automobile should not exceed 1%, and later relied on software and ecosystem to make money. In other words, Xiaomi moved the profit model of mobile phones to the automobile industry. However, this is really not the first time. At the beginning, it was Tesla who used the follow-up subscription service to unlock functions such as FSD. This move was later learned by traditional car brands such as Mercedes-Benz and BMW.

However, this model is actually a bit difficult for consumers to accept, because our traditional automobile consumers still focus on one-time consumption. Apart from maintenance and maintenance, it will basically not make automobile brands earn more money. Tesla was ridiculed as a "rough house" because he took the subscription system. If Xiaomi really intends to take this road, how to make consumers accept this consumption model is the most crucial thing.

Only once this model doesn’t work, Xiaomi will still have to take the road of price war, but as a newcomer with almost no brand premium, it is still very difficult for Xiaomi to fight price war. After all, high cost performance is already the strength of mainstream car companies, especially this year, many car companies have announced that they will cut prices to grab the market, which is very unfriendly for a new brand.

Previously, Wang Chuanfu of BYD also publicly stated that BYD has the right to price products within the price range of 100,000 to 200,000 in the China automobile market, just hoping that the market will be stable, so as not to make everyone feel uncomfortable and others have no way out. The subtext here is that BYD has actually been merciful and didn’t want to roll friends to the death. If it really wants to fight price wars, it also has the ability to play.

As the leader of domestic independent brands, BYD is indeed qualified to say this, which is also the advantage of traditional automobile manufacturers. Therefore, it is difficult for Xiaomi to take advantage of the price of the whole vehicle. If Xiaomi wants to survive in this cruel automobile market, it still needs a little special means.

Of course, in any case, as a "catfish", consumers also hope to see that Xiaomi, the "showstopper", can bring something new to the automobile market. After all, consumers, whether BYD, Xiaomi or Tesla, benefit from the involution between car companies. As consumers, they just want to say one thing and can roll it up a little more.

Press conference on promoting high-quality development series.

Time: March 28th, 2024 at 10:00 a.m.

Venue: Press Release Hall of Shenzhen Municipal Government

Record content

Moderator Su Rongcai (Deputy Director of Propaganda Department of Shenzhen Municipal Committee and Director of Information Office of the Municipal Government):

Good morning, media friends! Welcome to today’s press conference. In order to implement the spirit of the provincial high-quality development conference and the city’s high-quality development promotion conference, and further play a strong voice of high-quality development, this year, the Information Office of the Shenzhen Municipal People’s Government will hold a series of press conferences to promote high-quality development. Today is the first of a series of press conferences, which mainly introduces Shenzhen’s promotion of high-quality development and the creation of the best investment destination, and answers questions from reporters on issues that everyone cares about.

Present at today’s conference are:

Ms. Guo Ziping, Director of Shenzhen Development and Reform Commission;

Mr. Ye Wenge, Deputy Director of Shenzhen Municipal Bureau of Commerce;

Ms. Huang Xiaoyu, Deputy Director of Shenzhen Investment Promotion Bureau;

I am Su Rongcai, deputy director of the Propaganda Department of Shenzhen Municipal Committee and director of the Information Office of the Municipal Government.

Next, we invite Ms. Guo Ziping, director of the Municipal Development and Reform Commission, to introduce the overall situation of Shenzhen in promoting high-quality development and creating the best investment destination. Please welcome!

Guo Ziping: Good morning, friends from the media! Investment is the basic driving force of economic growth, and grasping effective investment means grasping high-quality development. As an important window of China’s reform and opening-up, Shenzhen has been attracting all kinds of high-quality resources from all over the world and striving to build the best investment destination. By February 2024, the total number of commercial entities in the city had reached 4,257,500, including 2,613,100 enterprises, 11 local Fortune 500 enterprises, and about 300 Fortune 500 branches settled in Shenzhen, which injected a steady stream of momentum into economic and social development. Below, I would like to briefly introduce the practice and effect of Shenzhen as the best investment destination.

First, we will continue to introduce influential and competitive industrial policies. We have always maintained the sensitivity to seize the industrial outlet, issued a series of systematic and precise industrial support policies, helped the upstream and downstream enterprises in the industrial chain to complement each other, develop in a gradient and grow together, and accelerated the construction of a modern industrial system with Shenzhen characteristics and advantages. Strategic emerging industries and future industries are the new pillars and tracks to lead industrial development, and also the main positions to develop new quality productivity. As early as 2009, Shenzhen began to plan the development of strategic emerging industries and future industries. For example, in 2009, Shenzhen was selected as the first batch of pilot cities for demonstration and promotion of new energy vehicles in China, and continuously launched a series of support policies around R&D, manufacturing, application demonstration, popularization and encouraging consumption of new energy vehicles, and issued dozens of local industry standards to help the new energy vehicle industry gradually grow into a new pillar industry. In 2023, the output and ownership of new energy vehicles in Shenzhen reached 1.79 million and 970,000 respectively, ranking first in the country. Entering the "14th Five-Year Plan" period, Shenzhen continued to implement the "20+8" industrial cluster action, and strategic emerging industries entered a new round of rapid development, with an average annual growth rate of 7.5%, and the added value exceeded 1.4 trillion yuan, accounting for 41.9% of GDP. This year, we iteratively launched the "20+8" industrial cluster policy version 2.0, and focused on a number of special policies, such as the high-quality development of car-grade chips and power semiconductor devices, the cultivation of core supply chain enterprises with hot-selling single products, and the cross-border integration and development of "fashion new products". The implementation of these policies,It will definitely put our enterprise on the fast track of development. Paying attention to the development of service industry is another distinctive feature of Shenzhen’s industrial policy. On March 18 this year, the city held a high-standard conference to accelerate the high-quality development of the service industry. The Municipal Party Committee and Municipal Government have issued opinions on accelerating the high-quality development of service industry, and various departments will also launch a series of policies around key areas of service industry, forming a "1+N+X" policy system for the high-quality development of service industry, and promoting the potential sub-sectors to be different every year, different in three years and brilliant in five years. For example, around the professional service industry, we have issued special support policies in the fields of human resources, lawyers, certified public accountants, asset appraisal, etc. Next, we will formulate implementation plans to promote the high-quality development of the professional service industry, introduce and cultivate professional service institutions with international competitiveness, and provide first-class professional services for enterprises to invest and start businesses. For another example, the headquarters economy is an important embodiment of the city’s core competitiveness. Last year, we issued the implementation opinions to promote the high-quality development of the headquarters economy, and gave all-round support to the headquarters enterprises in settling down, renting and buying houses, using land and talents. We also planned and laid out 40 headquarters economic clusters in the city, including Shenchao Headquarters, Xiangmihu and before the gulf, and introduced world-class headquarters enterprises to settle down.

The second is to establish and improve the innovation system with enterprises as the main body. Shenzhen is a city of innovation. Over the years, we have actively integrated into the global innovation network, gathered global innovation resources, and established an innovation system that is market-oriented, industrialization-oriented, and enterprise-oriented, so that enterprises want to innovate, dare to innovate, and can innovate. In 2023, the R&D investment of the whole society reached 188 billion yuan, accounting for 5.81% of GDP, of which the R&D investment of enterprises accounted for 94.9% of the total R&D investment of the whole society, ranking first in the country. Shenzhen has the strong support of a national strategic platform. We have built Bright Science City with high level and standard, laid out a number of major scientific and technological infrastructures such as Free Electron Laser and National Supercomputing Phase II, and accelerated the construction of a comprehensive national science center in Greater Bay Area. Materials genomics, brain analysis and simulation, synthetic biology research and other facilities have been built and put into trial operation, and will be further opened to enterprises in the future. In August last year, the State Council officially issued the Development Plan of Shenzhen Park in Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone. We will give full play to the advantages of Shenzhen-Hong Kong cooperation and accelerate the comparison with international high-standard innovation rules, so as to make the cooperation zone a pilot zone for Shenzhen-Hong Kong science and technology innovation and open cooperation, an experimental zone for international advanced science and technology innovation rules, and a pilot transformation gathering area in Guangdong-Hong Kong-Macao Greater Bay Area. There are innovative carriers with diverse structures here in Shenzhen. The city has more than 3,600 innovative carriers, and has established a high-level laboratory system including 1 national laboratory, 13 national key laboratories, 4 laboratories in Guangdong Province, and more than 390 key laboratories in Shenzhen.It was approved to build the third-generation semiconductor national technology innovation center, the national high-performance medical device innovation center, the national bio-manufacturing industry innovation center and other national industrial innovation carriers. In addition, we are speeding up the layout of a number of concept verification centers and pilot platforms to provide enterprises with full chain services for technical research, concept verification and achievement transformation. There are world-class innovative talents here in Shenzhen. We provide all kinds of talents with preferential personal income tax in Guangdong-Hong Kong-Macao Greater Bay Area, financial support for outstanding talents, second-batch settlement, living allowance and other package policies to help enterprises better gather and retain talents. By the end of 2023, Shenzhen had gathered more than 6.79 million talents, 98 full-time academicians, 24,000 high-level talents, 1.534 million high-skilled talents and over 200,000 returned overseas students. More and more top talents in the world are accelerating to gather in Shenzhen.

The third is to provide convenient and complete cost-effective factor guarantee. Last year, we introduced specific measures to implement "20 measures to reduce manufacturing costs" and continued to promote comprehensive reform of market-oriented allocation of factors. In terms of industrial space that enterprises are generally concerned about, according to the principle of relative agglomeration layout and centralized contiguous development, we plan to build 20 advanced manufacturing parks and 20 scientific and technological innovation clusters in the city, innovatively launch industrial affordable housing, promote the development and construction of centralized contiguous areas, and promote the construction of large projects with "overall planning of large areas" to ensure that high-quality projects, whether newly put into production or increased capital and expanded production, have land to fall in Shenzhen. In terms of capital elements, Shenzhen has a multi-level capital market system with Shenzhen Stock Exchange as the core. The comprehensive strength of banking, insurance, securities and other industries ranks among the top three in the country. The asset management scale of various wealth management institutions exceeds 28 trillion yuan, and an industrial fund group of 100 billion levels has been established around the "20+8" industrial cluster. We will take the initiative to connect the resources of various financial institutions to provide enterprises with life-cycle financing services. This year, more than 800 billion yuan will be added in small and micro loans, manufacturing loans, technology-based enterprise loans and green loans. In terms of data elements, we will attach great importance to the function of data, a new production factor, to empower thousands of industries, build a national data trading platform with international influence based on Shenzhen Data Exchange, introduce third-party management institutions for data transactions, data vendors and data circulation transactions, and register data property rights. By the end of 2023, we have gathered 305 data vendors nationwide.The transaction volume was 6.49 billion yuan, of which cross-border transactions exceeded 100 million yuan, ranking first in the country. Next, according to the development needs of artificial intelligence and other industries, we will focus on promoting the socialized application of government data such as people, places, things, things, feelings and organizations in cities, actively strive for the pilot of data assets entering the table, and fully release the social value of data elements.

The fourth is to create a first-class business environment in accordance with international standards. In January this year, we also held a press conference on the theme of business environment here. We will put forward a work plan for optimizing the market-oriented, rule-based and international business environment in 2024 and a work plan for optimizing and upgrading the business environment assessment standards of the World Bank, and introduce a number of practical and effective methods based on the needs and feelings of enterprises. In terms of market access, we will accelerate the full implementation of 24 measures to relax market access in Shenzhen, and further relax market access in telecommunications, medical care, energy and other fields. For example, taking the opportunity of promoting the "Hong Kong-Macao Medical Machinery Link", we will support innovative drugs that have been listed overseas, promote the application of real-world data in the clinical evaluation of Shenzhen’s life cycle, and further accelerate the process of listing new products. In terms of examination and approval services, we will pay attention to improving the examination and approval efficiency of private investment projects, set up special classes for project coordination and docking, and implement "starting with land" for major private investment projects to promote early start, early completion and early production of projects. In terms of policy enjoyment, we rely on the "I Shenzhen" and "Shenzhen I Enterprise" APP to launch the through train platform for benefiting enterprises and realize a large number of policies, such as "one-click confirmation, application-free enjoyment". For example, in 2023, 159 items such as post expansion subsidies were introduced, and more than 50 items will be added this year, so that more policies can be enjoyed directly.

Shenzhen is a hot spot and a broad stage for the development of global enterprises. We will adhere to the principle of "sincerity+itinerary" to attract investment from all over the world and the whole country, and continue to provide guarantee for enterprises to invest in all factors, provide good services throughout the chain and optimize the environment in all directions. We sincerely invite entrepreneurs, investors and scientists to invest in Shenzhen to create a miracle and win-win future! Thank you!

Su Rongcai: Thanks to Director Guo Ziping for his briefing. Next, let’s enter the questioning session. Please inform the name of your news organization before asking questions. Now start asking questions.

Reporter: A reporter from the Central Radio and Television General Station asked questions. We have been paying attention to the development of private economy in Shenzhen, and would like to ask Director Guo Ziping what measures Shenzhen will take to further support the development of private economy? thank you

Guo Ziping: Thank you for your question. The private economy has always been an important engine of Shenzhen’s economic and social development. I have a set of data here to report to you. Our private economy contributes about 40% of the city’s fixed assets investment, 50% of GDP, 60% of import and export, 70% of tax revenue and 80% of technological innovation. From this set of data, we can see the important position of private economy in Shenzhen’s economic and social development. In 2023, Huawei, BYD and other private enterprises in Shenzhen were selected into the world’s top 500. Among the top 500 private enterprises in China, 27 enterprises came from Shenzhen, and the top 10 enterprises in Shenzhen accounted for 4 seats, which has become the city with the most active private economy and the most concentrated private enterprises in China. We have always grown and developed together with the private economy and private enterprises, and always regard private enterprises and entrepreneurs as our own. On the basis of implementing the "20 Articles of Private Economy" launched last year, we will launch more measures this year to support the private economy to become bigger, better and stronger. First, further reduce the operating costs of private enterprises. Accelerate the construction of high-quality industrial space such as headquarters economic cluster and advanced manufacturing park, implement zero investment in pipeline connection projects outside the red line such as water supply, power supply, gas supply and drainage, promote the green transformation of 100 industrial parks, and reduce the cost of land and energy use for enterprises. Smooth financing channels for private enterprises, continue to promote the linkage among the government, banks, business associations and enterprises, and promote government affairs data to become a "passport" for private enterprises’ financing, and accurately match the financing needs of private enterprises. Strengthen the employment service guarantee of private enterprises,Support schools and scientific research institutions to build professional and practical training bases with private enterprises in an order-based mode, optimize and improve the high-end talent service system, and provide solid talent support and intellectual support for the development of private enterprises. The second is to increase the application scenarios and market opening for private enterprises. Focusing on the goals and tasks of building a pioneer city of ultra-fast broadband, a pioneer city of artificial intelligence, a pioneer city of digital twins, a pioneer city of digital energy, a city of super-charging, a new generation of world-class automobile city, and a city of Euler in HarmonyOS, we will open application scenarios such as smart city operation and management, low-altitude distribution, unmanned driving, charging and replacing facilities, and whole-house intelligence to private enterprises, and provide the best "testing ground" for new technologies and new products of enterprises. We will introduce some measures to expand private investment, support private enterprises to participate in bidding and government procurement on an equal footing, strictly implement the provisions that the number of finalists in state-owned capital investment projects should not be less than one-third, dynamically update the list of major projects, industrial projects and franchise projects recommended to private capital, and support private capital to deeply participate in the construction and operation of affordable housing, "flat and emergency" public infrastructure, urban village reconstruction, old-age care and new infrastructure. The third is to support private enterprises to participate in international competition. Improve and perfect the "going out" comprehensive service platform, give full play to the network functions of 93 sister cities, 26 sister ports, 11 overseas economic and trade liaison offices, 4 overseas economic and trade representative offices and the majority of business associations, and support private enterprises to "go out to sea in groups".Integrate all kinds of resources to provide more convenient and efficient foreign-related legal services, industrial policy consultation, investment risk early warning and other support for overseas enterprises, and increase consular protection for overseas enterprises. Make good use of the list of products from Shenzhen’s dominant enterprises covering 222 enterprises and 228 products and services, help private enterprises to expand overseas markets, vigorously explore emerging markets such as the Middle East, Southeast Asia, Central Asia, Latin America and Africa, and increase the "depth" of the global market. thank you

Reporter: The Economic Daily asked a question. Recently, a conference on accelerating the high-quality development of the service industry was held in Shenzhen, and it was proposed to build a new high-quality and efficient modern service industry system with Shenzhen characteristics and advantages. Excuse me, Deputy Director Ye Wenge, what is the work foundation and work goal of this year in accelerating the high-quality development of service industry in the business field?

Ye Wenge: Thank you for your question. Let me answer this question. Here, I would like to briefly introduce some situations of accelerating the high-quality development of the service industry in the business field. The first is wholesale and retail. Last year, the added value of wholesale and retail in our city was 292.3 billion yuan, accounting for 8.4% of GDP, but there is still much room for growth. This year, in the wholesale industry, the Municipal Bureau of Commerce will focus on four tasks: First, accelerate the introduction and cultivation of a number of wholesale enterprises. The second is to highlight the development of wholesale business related to the supply chain of manufacturing industry chain. The third is to take the import and export business as an important starting point for the wholesale industry. Fourth, vigorously develop wholesale business related to bulk commodities and high-quality consumer goods. In the retail industry, the Municipal Bureau of Commerce will focus on the following three tasks: First, introduce and cultivate more retail enterprises that are marketable and lead the demand; Second, from the needs of residents and tourists, constantly optimize the layout of the city’s retail industry; The third is to vigorously develop e-commerce, especially cross-border e-commerce. Our import and export target for cross-border e-commerce this year is 300 billion yuan.

The second is the convention and exhibition industry. Last year, the exhibition industry in our city achieved leap-forward development, and the number of exhibitions held, the exhibition area, the revenue of exhibition enterprises and the number of conferences held all achieved the best level of growth in history. However, we need to make greater efforts in the quantity and quality of holding international conferences and national conferences. This year, the Municipal Bureau of Commerce will focus on the following three tasks: First, cultivate and build a number of professional exhibitions and fine exhibitions. Strive to increase the number of new industries and future industrial exhibitions by 10% throughout the year. The second is to turn the popularity of convention and exhibition economy into the kinetic energy of development. Strive to hold an exhibition area of 12 million square meters throughout the year, and give full play to the role of exhibitions in promoting investment, facilitating transactions, exchanges and cooperation. The third is to improve various supporting facilities and services around the needs of participating in the exhibition.

The third is trade in services. Last year, our city comprehensively deepened the pilot of innovation and development of service trade, and promoted the full implementation of 102 measures in the pilot list. The import and export of service trade reached US$ 130.07 billion, an increase of over 20%. It can be said that the demonstration effect of service trade innovation in our city continues to expand, among which four service trade innovation cases, such as "Simplifying the Maritime Procedures for Yacht Free Travel in Guangdong, Hong Kong and Macao", were selected as the third batch and the fourth batch of "Best Practice Cases" of the the State Council Inter-Ministerial Joint Conference Office for the Comprehensive Deepening of Service Trade Innovation and Development, and 20 enterprises and four projects were promoted to be selected as key national cultural export enterprises and key projects in 2023-2024. Last year, we also issued the Work Plan of Shenzhen Municipality on Implementing the Construction Plan of Guangdong-Hong Kong-Macao Greater Bay Area Digital Pilot Area for Global Trade, comprehensively promoting the digital transformation and upgrading of the whole trade chain, and promoting the digital development of new trade industries, new formats and new models.

On March 22nd, the Ministry of Commerce issued Special Administrative Measures for Cross-border Trade in Services (Negative List) (2024 edition) and Special Administrative Measures for Cross-border Trade in Services in Pilot Free Trade Zone (2024 edition), which are important measures for China to actively benchmark international high-standard economic and trade rules and promote institutional opening, and will provide new opportunities for global open cooperation in service trade. We will carefully sort out the contents of the list and make further innovations. We in Shenzhen are confident of achieving more and greater results in service trade.

Promoting the high-quality development of service industry is a systematic project. Next, under the deployment of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce will formulate policies related to the high-quality development of service industry segments and make systematic arrangements to implement them. In 2024, Shenzhen’s service industry has great potential, unlimited prospects, great potential and just the right time.

thank you

Reporter: Phoenix TV reporter asked questions. We would like to pay attention to the current foreign investment confidence in Shenzhen, and ask Deputy Director Huang Xiaoyu what specific measures the government has to optimize the business environment for foreign investment? thank you

Huang Xiaoyu: I am very grateful to the reporters of Phoenix TV and the media friends present for their attention to the foreign investment in Shenzhen. Attracting and utilizing foreign investment is an important part of promoting high-level opening to the outside world and building a new open economic system. In 2023, 8002 foreign-invested enterprises were established in the city, up by 86.6% year-on-year, and the actually used foreign capital was 62.62 billion yuan, indicating that the momentum of foreign investment in Shenzhen has not diminished, and multinational companies are still optimistic about the investment prospects in Shenzhen. In 2023, the Shenzhen Global Investment Conference negotiated and signed more than 380 projects, involving an investment of over one trillion yuan.

From January to February 2024, the actual use of foreign capital in the city was 7.04 billion yuan, and the newly established foreign-invested enterprises in the city were mainly concentrated in the service industry, among which the newly established foreign-invested enterprises in scientific research and technical service industry increased by 97.1%.

In order to further optimize the foreign investment environment, improve the level of investment promotion and increase the intensity of attracting foreign investment, the following three aspects are mainly done:

The first is to expand the breadth and depth of opening up. Vigorously implement the 24 policies and measures to stabilize foreign investment issued by the State Council, strictly implement the negative list of foreign investment access, and completely cancel the restrictions on foreign investment access in the manufacturing sector. We will further implement the new negative list of foreign investment access in the country, continue to reduce the restrictions on foreign investment access, and carry out access pilots in areas such as medical care and value-added telecommunications that foreign-funded enterprises are very concerned about. We will further promote the reform and opening-up of major platforms such as Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone and Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, increase the comprehensive pilot demonstration of service industry expansion and opening-up, support more qualified foreign-funded institutions to carry out business in banking, insurance, bond funds and other fields, and encourage foreign investors to set up private equity funds and carry out various investment activities according to law.

The second is to increase the guidance of foreign investment. Combined with the relevant documents of the state and our city, we will speed up the introduction of the implementation measures for further attracting and utilizing foreign capital and the methods for identifying the headquarters enterprises of multinational corporations (revised version), strengthen the publicity of investment opportunities and policies for the whole world, give play to the dynamic role of policies, promote the docking of investment promotion and the matching of projects, and introduce a number of influential foreign-funded landmark projects.

The third is to strengthen foreign investment promotion and service guarantee. We will implement the round-table meeting system for foreign-invested enterprises, answer policy questions that foreign-invested enterprises care about, give full play to the all-round and multi-level service role of Shenzhen’s public service system for foreign investment promotion, provide enterprises with one-stop service throughout their life cycle, and coordinate and solve difficulties and problems in the operation of foreign-invested enterprises in a timely manner. Next, we will upgrade the foreign investment promotion and service system, deepen the normal exchanges with foreign-funded enterprises and foreign business associations, continuously improve and optimize the level of foreign investment services, and continue to create a market-oriented, rule-of-law and international first-class business environment, so that Shenzhen will always become a hot spot for transnational investment, allowing foreign-funded enterprises to enter, stay and develop well. thank you

Reporter: Southern Finance all-media reporter asked questions. It is understood that the "single window" of international trade in Shenzhen has played an important role in improving the level of cross-border trade facilitation and the high-quality development of foreign trade services. Can Deputy Director Ye Wenge please tell us about the current operation of "single window" and what new measures will be taken in 2024? thank you

Ye Wenge: Thank you for your questions. The single window of international trade is an important digital infrastructure for the high-quality development of foreign trade. By the end of 2023, the single window of Shenzhen international trade had been launched in 36 business fields and 165 business modules, providing over 2,000 services. There are 148,300 registered enterprises on the platform and over 500,000 enterprises serving the whole country. Business indicators rank among the top in the country. In 2023, major business applications exceeded 53 million votes, accounting for 66.2% of the province and 14.1% of the country.

With regard to the construction of a single window for international trade, according to the work arrangement of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce has studied and formulated the Action Plan for the Construction of a Comprehensive Foreign Trade Service System for China (Shenzhen) International Trade Single Window, and put forward 23 specific measures from four aspects: strengthening digital processing capacity, promoting data aggregation and sharing, optimizing and innovating public services, and supporting the development of new formats and new models, so as to improve the convenience of international trade business through digital empowerment.

In 2023, focusing on the logistics cooperation between Shenzhen and Hong Kong, we developed and launched the "Shenzhen-Hong Kong Seamless Customs Clearance" service, realizing the "one-time entry and two-place declaration" of customs clearance documents between Shenzhen and Hong Kong in the "single window" of international trade in Shenzhen, and reducing the import and export business cost of each ticket between the two places by more than 60%; Focus on improving the efficiency of tax refund, research and develop an online electronic filing document system for export tax refund and collaborative service for export tax refund, and reduce the tax refund cycle of users to three working days; Focus on the docking of financial services between banks and enterprises, research and develop the online "foreign trade financial supermarket", realize the "full-process online operation" of international settlement, empower financial institutions to optimize foreign trade credit products through data, realize more than 220,000 trade verification services, and settle and pay more than 8.1 billion US dollars online, helping SMEs to increase their average credit line by more than 660,000 yuan and reduce their average interest rate by 2.1 percentage points. At the same time, the country’s first full-mode sunshine public service platform for cross-border e-commerce was built, providing one-stop sunshine services of "customs clearance, remittance and tax", and the declared business volume reached 2.3 billion votes.

In 2024, the Municipal Bureau of Commerce will closely follow the theme of promoting the high-quality development of foreign trade, accelerate the application of new technologies such as "blockchain+big data+artificial intelligence", and launch a number of "foreign trade+customs clearance+logistics+finance" public services with local characteristics in Shenzhen, further enrich the digital service benchmarking scenarios such as intelligent customs clearance, smart logistics, smart tax rebate, international settlement, freight insurance and trade financing, and make every effort to build a big data base for shipping trade in Shenzhen.

thank you

Su Rongcai: Dear media friends, our graphic record of this conference will be released in Shenzhen and official platforms such as Shenzhen Government Online. At the same time, there will also be video playback on media platforms such as Read Special, Shenzhen I and Shenzhen I.. This is the end of today’s press conference. Thank you for your publishers and media friends’ support. Thank you!

Original title: "Authoritative release | How to build the best investment destination in Shenzhen? Please see the Record of the Press Conference on March 28th.

Read the original text

　　

　　Laure Shang

　　In my impression, Laure Shang should be silent, singing his own songs with his head down, ignoring other people’s eyes and comments, and not good at expressing and fighting for what he wants. Everything is only in the songs. The first time I interviewed Laure Shang, I was surprised by her performance. Her comfortable alto and slow speech speed were like a French chansons. Her language expression was very accurate, clear, confident and calm.

　　Laure Shang said, "Who says I’m not suitable for entertainment?" Yes, it’s not appropriate to say it. Just because we don’t understand it, we are all too used to judging people by their appearances.

　　I hope every performance is amazing.

　　Reporter: I held my first solo concert in Beijing before. Originally, it was to be held in Shenzhen, but it was cancelled for some special reasons. I still have to congratulate you first. You will have your own concert soon and it is very successful.

　　Laure Shang: Thank you. I don’t think the concert in Shenzhen will be cancelled, but it will be postponed temporarily for special reasons. It should be held after the Olympics. Concert is something that makes me very excited and also feels a lot of pressure. I cherish the opportunity, because many singers may not be able to sing for many years, and I am still a newcomer. I am very happy to have such an opportunity to improve myself through the opportunity. The overall evaluation of the Beijing concert was very good. At that time, after the performance, my colleagues and sponsors all embraced happily, which could bring surprises and accidents to everyone. My performance exceeded their expectations, which made me very happy.

　　Reporter: Many singers take it as their goal to hold a solo concert. I know that the biggest dream of many Hong Kong singers is to sing in the Red Pavilion. Do you have such a goal or a stage for dreams?

　　Laure Shang: The Red Pavilion is a symbol of status and strength because of its special significance to Hong Kong singers. However, there is no such special stage in the Mainland, so I won’t ask for a venue. My goal is to do a good job in every performance, hoping that the performances in every place will surprise fans in the future.

　　Reporter: Speaking of surprise, many people actually have different views on the style of your Beijing concert. Some of your styles are really surprising. And I saw some of your latest modeling photos. Do you want to change your image and take a more feminine route?

　　Laure Shang: Every painting painted by a painter can’t satisfy everyone, even Picasso can’t. I think I only look at the opinions of important people. As for styling, I don’t really care. The stylist team is designing for me. All I can do is choose one of their styles I want. In fact, I am very satisfied with the design of this team now. I think it suits my style very well. Of course, I am also willing to try different styles. I think this may be more rights than ordinary girls.

　　Reporter: I feel that your hair release speed is actually quite fast, and it is an album and EP. Can you adapt to such high-intensity work? What is your most satisfying work at present?

　　Laure Shang: Personally, I feel fine. After the high-density film distribution process, I feel more confident about this job-the hardest work is nothing more than that, and the rest is nothing serious. I don’t think this is just a simple workload, but an opportunity. I have this opportunity to make a record and sing to others. In fact, many people don’t have this opportunity, and they haven’t had the opportunity to make a record for many years. My own favorite is "A Big Sky" in the album "Under Van Gogh’s Starry Sky". All aspects, whether it is music, words or market reaction, are the best, and they are also well combined with my personality. It is not that I say yes, but that everyone says yes.

　　Self-confessed typical workaholic

　　Reporter: Being a singer is very tiring and stressful, but you don’t seem to feel hard, and you feel quite enjoyable.

　　Laure Shang: Haha, actually I’m a bit of a workaholic. When I was in college, I was used to everyone working hard. There were many people who got good grades in Fudan and many people who could read. At that time, I was used to reading for hours, but I couldn’t compete with others. I was not smart enough, but I was more diligent. Later, after work, I worked in a private enterprise, which was a company with unlimited overtime, and there was no overtime pay. Haha, anyway, I just looked at the final results. I often worked for more than ten hours every day, went to bed when I fell down at home, and got up and went to work the next day. In fact, I think the workload now is far less than before. Maybe I’ve adapted to my previous job, but now I’m in a good mood because I have nothing to do, but I’m a little depressed, haha, a typical workaholic.

　　Reporter: Everyone knows that you graduated from Fudan University. Have you achieved great success since childhood? Laure Shang: The grades from elementary school to junior high school have been good, but they are poor in high school. Because I was the first boarding school in Shanghai at that time, it was a great liberation for me to leave home and live in school. No one was in charge. As soon as I left my parents, I was very happy, curious about everything and completely wild. Grade one of senior high school dropped, and grade two of senior high school often failed. Later, I suddenly felt that this was my bottom line, so I should study hard and get into a good university. So I worked hard to make up for what I left behind and study hard. In fact, I have experienced such a rather unreliable life. I can understand some children now, but I think I should study hard. Reading is always useful.

　　Reporter: There are not many singers like you who are highly educated and graduated from famous schools in the entertainment circle. Do you think your education has brought any convenience to your development?

　　Laure Shang: The benefits are subtle. Reading is not without benefits. Many people will define that I am not suitable for this circle, because at present, singers in China generally have low academic qualifications. In fact, singers with high academic qualifications are very common abroad. Many people study medicine or law in universities, so no one discusses it as a topic, but I am concerned. I think whether you are a good singer has something to do with whether you can sing and the quality of the songs you sing, not academic qualifications. After reading for so many years, it is actually helpful for me to be a singer. At least I will have my own views on the understanding of lyrics. Every circle is similar, and it is necessary to contact many people. A good education will make people more mature in dealing with people.

　　Want to work part-time as a translator

　　Reporter: There are few opportunities to use French now. Will it be a pity?

　　Laure Shang: Indeed, French is rarely used. I think it is more suitable as a sideline. Anyway, I also like reading some books in foreign languages. If I have time, I will translate some of my favorite books, which is not bad as a part-time job, or I think I want to do them all, which is helpful to others and beneficial to myself.

　　Reporter: I’m surprised that you even want to do a part-time job. Few stars have such a simple part-time job plan.

　　Laure Shang: There’s nothing wrong with translating foreign books. I always feel that I can’t concentrate all my energy on one thing, which will be very tiring and put great pressure on myself. Doing other things occasionally is a kind of relaxation. Translation can help me adjust my mentality and maintain my original major. What a good thing, I don’t care what others think. In fact, if the company arranges interviews with foreign media, I am very happy every time. I will review my English or French at home one week in advance. I always tell people in the company that it will be very good if I can get back 70% of my French, no matter how big the final report is.

　　Reporter: After talking for so long, I feel that your mentality is very peaceful. You don’t seem to take the job of a singer very seriously, let alone treat yourself as a star.

　　Laure Shang: I have never felt that I am not suitable for this circle. On the contrary, I feel more and more at home now. A singer is actually a job, but it is a so-called job that I cherish very much. It is easy to find a job in a foreign company, but it is not easy to sing and so many people are willing to listen. I cherish it very much. If I can, I hope I can keep doing this job. If one day, my personal interests are gone, no one wants to listen, and there is no need to do it again, but at this age, I will keep singing and sing well.

　　Reporter: I feel that your thinking is very clear. Will you try to create in the future?

　　Laure Shang: Clear thinking is better than clear thinking, but I’ve never written anything, and I don’t think I can write better than professional creators. I still trust them more because of my specialization, and I just need to find my own works seriously.

Editor: Li Dan