Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.

The 2023 Hua Chenyu Mars Concert has been announced in three cities – Hangzhou, Chengdu and Wuhan. This year’s "Mars Concert" will still bring the ultimate fusion of music and play, and will also add local characteristics to bring a unique and novel "garden-style" music experience. All four tickets in the Twin Cities are sold out, and the discussion of "Mars Concert" is a hot search on various platforms, once again witnessing Hua Chenyu’s box office appeal.

In the sound of fans’ "encore", Hua Chenyu announced that the Hangzhou station will be added on April 7 and the Chengdu station will be added on May 2, and announced that the Hangzhou station (April 7) will open for pre-sale on March 26. So far, the "Mars Concert" has been held in Haikou Wuyuanhe Stadium (four-sided platform) in 2019, Haikou Changying Global 100 Fantasy Park in 2021, and Hangzhou station and Chengdu station in 2023. Hua Chenyu will also become the only mainland singer to hold three consecutive days of concerts in Haikou, Hangzhou and Chengdu.

For a long time, Hua Chenyu and the Mars concert team have welcomed every Martian home with the utmost sincerity at all costs, insisting that the ticket price does not increase for ten years, the top stage beauty has a long standby time, and one ticket can enjoy two performances of "afternoon show + evening show". The performance duration is not less than 240 minutes, and there are no less than 30 songs per day. Martians can freely choose the way they like to experience the performance. There are also new songs, interactive patterns, romantic streamers and other rotating surprises, so that everyone can immerse themselves in the world of music, eat and drink, and feel the great mountains and rivers of the motherland. And every Martian also gives the "Mars team" a sense of security with the most practical response. Tickets for the Mars Concert in Hangzhou and Chengdu are still in short supply after two consecutive days, which is enough to show everyone’s unswerving expectations for the "Mars Concert". Recently, the organizers announced that the Hangzhou and Chengdu stations will be open for three consecutive days, and the first concert will be advanced to April 7, quietly advancing the pace of the "Mars Spring Season". This move not only tries to meet the expectations of the Martians, but also shows the extraordinary confidence of the Mars team.

The warm spring sun illuminates the pace of "Mars Concert" dream building. With the approaching performance of Hangzhou Station (April 7th & 8th & 9th), the "Mars Behind-the-Scenes Team" has been in Hangzhou Baima Lake Park for nearly a month in advance. Several large trucks with banners of "Mars Concert" slowly drove into the venue. A fantasy Mars paradise will soon be built on this empty land full of thoughts and expectations, and I look forward to every Martian with sincerity returning home. There are also local netizens who warm their hearts every day to post the real-time progress of Mars construction and witness the grand scene of "rising from the ground". The huge silver ring building draws the fairy tale of Mars in their hearts, evoking countless beautiful imaginations. Fans have expressed that this scene is full of a sense of belonging and security! Many fans have started to prepare the red "war robe" when they "go home", or the real-name squatting concert band rehearses the bed-the-scene, and prepares for the "Mars Spring Tour" early.

The third stop of this year’s "Mars Spring outing season" is Hua Chenyu’s hometown of Wuhan, Hubei. Ten years ago, he set out from here with a musical dream for more people to see. Ten years later, he brought the same passion and led tens of thousands of "Martians" home, bringing another layer of romance to this reunion. Looking forward to the pre-sale of the "Mars Concert" Hangzhou Station (April 7), Chengdu Station (May 2), and Wuhan Station (May 27/28), every Martian can go home smoothly!

　　Cailian | New Consumer Daily March 16th (edited by Liang Youyun), around the annual "315 Consumer Rights Day", food safety has once again become a hot spot affecting people’s hearts.

　　Compared with traditional restaurants, new brands of tea and chain coffee have sprung up in recent years, and a cup of milk tea and coffee every day has become the daily life of many young urban white-collar workers. Marketing activities and ridicule such as "the first cup of milk tea in autumn" and "coffee for life" have influenced many consumers’ choices.

　　However, as a ready-made beverage, it is very easy to cause food safety problems in case of insufficient service training, irregular production process, inadequate hygiene and safety in stores, and disorderly supervision of franchise stores.

　　The New Consumer Daily collected and sorted out some "coffee and milk tea troubles" that have been exposed by relevant departments and hotly debated by netizens since 2022.

　　Drinking foreign bodies became the most common complaint.

　　"Drinking bugs in XXX", "Eating stones in XX" and "Finding hair in the package" have become the most frequently complained topics of netizens.

　　Black cat complaints search "foreign body" keywords, showing that the number of complaints as many as 33 thousand. Among them, brands such as Mi Xue Bing Cheng, Naixue Tea, Youlemei, Gu Ming Tea and Auntie in Shanghai have all received complaints from consumers about eating foreign objects in the past month.

　　Judging from the frequency of appearance, Mi Xue Ice City has become a "frequent visitor" on the list. Eating stones, finding hair in unopened drinks, black unidentified objects and sharp plastic thorns have all become complaints. On the platform, there are 4,820 complaints about Mi Xue Ice City, which is much higher than 1,431 complaints from aunts in Shanghai, 1,361 complaints about Naixue’s tea, 965 complaints about hi tea and 675 complaints about ancient tea.

　　On the whole, although brands such as Naixue Tea and Xicha, which are mainly self-operated stores, also have food hygiene complaints, from the data point of view, brand stores which are mainly franchised are more likely to be complained about foreign objects. With the more stores nationwide, there is a risk that the management control of the parent company will decline, and complaints will increase accordingly.

　　Brands should actively do a good job of self-inspection, eliminate potential safety hazards caused by irregular operation, and actively cooperate with relevant departments to check and rectify in time when signs are found. In this way, we can continue to retain consumers and enhance brand influence.

　　However, it must be pointed out that in many food safety complaints, it is true that some people maliciously add foreign objects to drinks to blackmail brands in order to obtain compensation.

　　Store health problems have become the focus of investigation.

　　According to the data from the General Administration of Market Supervision, there is a positive correlation between the number of complaints about consumption and the level of consumption activity. While the brand is actively doing business, it should also focus on health issues.

　　Store hygiene has always been the "hardest hit" in the catering industry. Unscrupulous merchants often use the kitchen or under the counter that consumers can’t see to hide their real environmental hygiene, food shelf life and irregular production. Milk tea, coffee and other products that need to add fresh fruit and fresh milk are also frequently notified and punished.

　　In 2021, Yihetang Store was exposed that the clerk did not apply for a health certificate, and many cockroaches were found in the food processing area. In mid-2022, another investigator found that Yihetang milk tea had food safety hazards such as the continued use of expired ingredients and the peeling of fruits by shop assistants. At the beginning of 2023, another customer reported through video that he had drunk foreign substances in Yihetang milk tea, which led customers to seek medical treatment for acute gastroenteritis.

　　In 2022, Starbucks, a well-known chain coffee brand, was also fined 10,000 yuan for expired food and altered shelf life.

　　On the eve of "315", according to WeChat official account of Beijing Consumers Association, Beijing Hemao Catering Co., Ltd. (signboard: Mi Xue Bing Cheng) was given an administrative warning and ordered to suspend business for rectification because it dismantled the disinfection pool of tools and appliances without authorization. This is the third time that the brand has received a warning and punishment from Beijing State Administration for Market Regulation in the past two years.

　　The use of expired raw materials, problem fruits, etc. seems to be a chronic disease in the industry, and it is often difficult for innocent consumers to prove that they are lucky enough not to eat anything different. Only when the parent company of the brand establishes an efficient management system and the market supervision and management department increases the density of attention and inspection can the irregular store operation be effectively deterred.

　　Food additives have sparked heated discussions.

　　The short video blogger’s phrase "technology and hard work" touched the nerves of many consumers. At present, many people often focus on the preservatives and flavors of bottled drinks, but the freshly made tea and coffee that can’t see the ingredient list should also be paid attention to.

　　As China’s food safety law only stipulates that there should be a label on the packaging in prepackaged foods, and the label must indicate the ingredients or ingredient list. However, in the face of the rapid rise of the labels and ingredients of ready-made drinks such as milk tea and coffee, there is no explicit requirement for labeling, and it is entirely up to the self-discipline of merchants.

　　Do you use real milk? Is it boiled with real tea? What is "0 candy"? What is the caffeine and sugar content of each drink? These problems often appear in the process of customer consumption.

　　In order to maintain the taste and reduce the production cost, beverages often use creamer, non-dairy creamer and other raw materials. Is it reasonable to add them? Is it harmful to human health? Become the hot topic of netizens.

　　At present, the deputies of Sichuan Provincial People’s Congress have proposed to amend and improve the Food Safety Law of People’s Republic of China (PRC) and increase the mandatory requirement of labeling the drinks that are now made and sold. At the same time, referring to the national food safety standards "General Rules for Labeling in prepackaged foods" and "General Rules for Nutrition Labeling in prepackaged foods", the labels of the drinks that are now made and sold should indicate the specific contents of energy, core nutrients and other nutrients such as sugar and vitamins and their percentage in nutrient reference values (NRV).

　　Drinks are also "short of two pounds"?

　　In addition to food safety, the "shrinking" of beverages has also become a topic of concern to netizens recently.

　　On the eve of 315, Rui Xing and Modern China Tea Shop were spat in succession. Among them, Luckin Coffee has only half a cup left in the cup after ice removal; In Modern China Tea Shop, after the milk foam melts, there are only two-thirds of the drinks left in the cup. In this regard, the response of the above two brands is similar, that is, the drinks in the store are made according to the standard process, and the reduction of drinks is normal.

　　The New Consumer Daily observed that in addition to the above two brands, many milk tea brands have noted in the delivery that there is a lack of ice or some ingredients after removal.

　　According to people in the industry, the way to remove ice is to shake the ice cubes with a full cup of beverage, and then filter the ice cubes after the beverage cools down, so there will be some defects in the final product. Regarding the problem that there is no shortage of drinks, the person said that in order to ensure a unified taste, the amount of ice is different, and the proportion of raw materials for drinks will be different. Previously, shop assistants would make their own supplements, but in recent years, due to the increasingly strict in-store monitoring, shop assistants must make them according to the process, and dissatisfaction with cups has become the norm.

　　Some lawyers have warned that this behavior may constitute fraud. Although there is no subjective malice and concealment of the brand, a big difference can still constitute the essence of short weight. Consumers can complain and report to 12315, or file a lawsuit. After the fraud is determined, they can claim triple compensation, starting from 500 yuan.

"During the period when I didn’t open the door, I opened my eyes every day for money, and it cost 40,000 to 50,000 a month. It was too anxious." After finally reopening in late April, Boss Li of Pingcheng Boutique Fruit Store in Jing’an District, Shanghai, he faced a new challenge: opening takeout for the first time and learning to operate online from scratch.

At present, in accordance with the principle of "orderly liberalization, limited flow, effective control, and classified management", how can small and medium-sized merchants who resume business and resume market in stages speed up recovery, reduce pressure, and better "touch the net" development? In this regard, on May 22, Ele.me announced the launch of the "Resonance Plan" for the merchant market, hoping to support merchants and help riders, and do its best to better serve the public, add vitality to the market, and fully support the recovery.

Incentive subsidies + fee reductions, "resonance plan" focuses on merchant pain points

Since this round of epidemic in Shanghai, Ele.me has fully invested in anti-epidemic supply and vigorously supported citizens’ living security and emergency needs. Ele.me has tens of thousands of riders shuttling through the streets and alleys to deliver fresh vegetables, living expenses, urgent medicines and other materials to the city’s communities.

Among them, Ele.me "All-round Supermarket" ensures the safety of parity and distribution through the service model of "community collection + fixed-point distribution". Since it started operation on March 28, it has distributed necessities such as meat, eggs, milk and rice noodles grains and oil to hundreds of thousands of families; in response to the dining needs of the public, Ele.me and Shanghai fixed-point catering merchants have increased transportation capacity investment and community coverage in the way of "community group meals", and delivered tens of thousands of group buying meals in time every day; in the face of the public’s drug demand, Ele.me has also launched a variety of new modes of drug delivery, including community group buying medical materials for epidemic prevention, "community collection + centralized distribution", and also cooperated with hospitals to "emergency drug delivery special car", etc., to continuously increase supply At the end of April, the average daily delivery of medicines exceeded 100,000 orders.

As Shanghai accelerates the pace of business resumption, Ele.me launched a special project relief plan to fully support the recovery of Shanghai merchants.

During the epidemic, business operations have been affected to varying degrees. At present, in the market recovery stage, many businesses are facing pressure such as liquidity and market investment. The "Resonance Plan" of Ele.me includes four measures: provide 500 million yuan incentive within two months after the lifting of the ban to reduce business operating costs; provide special project fee reduction subsidies to ease financial pressure; provide special mentoring training and digital support to improve business operation capabilities; provide riders with nearly 70 million yuan in additional subsidies to enhance employment security.

According to the introduction, the first batch of 500 million yuan incentive subsidies of the "resonance plan" will provide over 200 million yuan to merchants, including order subsidies and incentives, distribution cost subsidies, marketing cost subsidies and special project traffic support; about 300 million yuan will also be invested to distribute consumption red envelope coupons to citizens, provide project special membership discounts, etc., and will also extend the food card that cannot be used under objective conditions and compensate for food beans, so that merchants with high-quality service and honest management can increase revenue more quickly and effectively.

At the same time, in order to ease the financial pressure of merchants, Ele.me and the Financial Institution Group provide discounted loans of varying amounts and up to 500,000 yuan for eligible merchants, hoping to help merchants reduce the burden of opening after the epidemic.

In addition to subsidies, there are fee reductions. Ele.me provides a "green channel" for merchants, which can launch takeaway business within 1 hour at the soonest. In addition, newly opened online and eligible high-quality catering merchants will be given a rate discount of up to 5%; eligible retailers such as general merchandise and fresh fruits can also get a certain rate discount.

Ele.me will also enhance the digital operation ability of merchants through special service and special project training.

For riders, the first phase of Ele.me will provide an additional about 70 million yuan for order incentives and epidemic prevention subsidies, and will also set up more smart dining cabinets and "1 square meter warm rider station" to stabilize employment and improve security.

Community merchants receive traffic support and look forward to business resuming as soon as possible

Su Xiaoliu is a favorite dim sum shop in Shanghai. To overcome the pressure in this round of epidemic, he joined the guarantee supply on April 16. After the Ele.me platform resumed online, he obtained the platform traffic support in time.

Xuhui ITC store is one of the first three stores to resume supply, and the launch of same-day takeout is "order surge". To this end, Ele.me also helps to adjust the capacity allocation, provide distribution cost subsidies, and strengthen the guarantee of logistics performance.

"During this time, we sold more than 10,000 copies in a single store." Mr. Sheng, the operation manager of Su Xiaolu, told the author that from the background data, the various support effects of the platform are very obvious.

Heisei Boutique Fruit Store is also one of the beneficiaries of Ele.me’s support measures.

On April 20, the fruit store, which had been closed for more than a month, reopened. Previously, this store only had offline retail. During the closure and control period, Mr. Li realized the importance of takeaway, and the owner applied to open a store in Ele.me as soon as possible after opening. Soon under the green channel of the platform, the fruit store launched takeaway services.

"My parents distribute goods in the store, and I buy and receive orders at home. We are relatively affordable, and on the first day we went online, there were hundreds of orders." Mr. Li introduced that in order to strictly prevent the epidemic, the door will only be opened when there is an order. One door and one disinfection will be opened hundreds of times a day.

As a novice in takeout, he had never handled so many takeout orders. He learned a lot of free Ele.me tutorials online, optimized the operation and delivery method, and the takeout store quickly hit the right track.

Recently, his fruit store also received traffic support from Ele.me. "After going online for takeout, we have income, and we are finally relieved. With orders, we have living water, and we can survive. The order incentives, price-break discounts subsidies, and especially traffic support and marketing subsidies launched by the platform are all real needs for us."

After the launch of the "Resonance Plan", many merchants said that with the support of the food delivery platform, they can ease the anxiety of survival to a certain extent, and measures such as order incentives and subsidies can also effectively reduce costs and ease the pressure on funds. Ele.me said that further plans are still being formulated to provide greater support and jointly accelerate the market recovery. "We expect the fireworks in the market to continue as usual, and all business partners and the familiar Shanghai will get better and better."

Government and enterprises work together to bail out, and "fireworks" will return as soon as possible

"Shanghai’s current epidemic situation is generally stable and improving", this sentence at the press conference, the public began to feel: the rail transit bus gradually resumed operation, the park classification opened step by step, some downtown shopping malls have been unblocked to welcome guests, Moments posted more and more "return to work electronic pass", and even takeaway no longer needs group buying, even if one person, Blue Knight can be sent to the community.

Shanghai has been looking forward to the "fireworks" for two months, and it is slowly approaching you and me step by step.

According to the current schedule, commercial outlets should resume offline business in an orderly manner, and "online ordering, offline delivery" should be implemented. The catering industry should also implement services such as "online order, takeaway home"… Since the home epidemic prevention, the consumption habits of Shanghai citizens have also been slowly changing, and the consumption proportion of takeaway orders has become higher and higher. As an indispensable part of the city’s operation, takeaway has always tried its best to better serve the citizens.

However, we must also be aware that the social and economic impact of the epidemic will not disappear completely with the "lifting of the seal".

Faced with challenges in liquidity, service manpower, and material supply, some merchants may usher in "darkness before dawn". Due to the long-term closure and no income, the liquidity of closed merchants, especially small and medium-sized merchants, husband and wife stores, is difficult. At the same time, factors such as rent store expenses, labor costs, and labor return are also under great pressure. There are also challenges in supply and logistics supply chain.

How to retain the "fireworks" in the life of Shanghai? All parties in Shanghai are actively working hard. In the process of resuming business and the market, merchants and platforms cannot do without "gathering sand into a tower" and watching each other.

In order to reduce the losses of the epidemic to merchants, Ele.me has launched an emergency "shutdown protection" mechanism in Shanghai. Platform merchants that have suspended business due to the epidemic can open it independently, lock in monthly sales, scoring, etc., and remain unchanged during the shutdown period to ensure that merchants can quickly return to normal business after the lockdown is lifted. For problems such as the difficulty of temporarily recruiting workers in small stores, Ele.me also sets up a special channel in the background of merchants to help solve them.

At the same time, the business support plan pioneered by Ele.me is not limited to short-term assistance measures. It effectively targets the pain points of merchants, reduces the pressure of merchants, accelerates recovery, and overcomes difficulties together. It also helps merchants to go online and digital transformation as soon as possible, and truly "give it a fish".

At present, many merchants in Shanghai have switched from store retail to online takeout on the platform. While maintaining operations to generate income, it is also conducive to epidemic prevention and safety. In the stage of resumption of business and market recovery, effectively supporting merchants to "touch the Internet" will also help promote economic recovery.

For example, in order to reduce the impact of the epidemic, Ele.me provides merchants with a "green channel" to launch takeaway business within 1 hour at the soonest. In addition to special project incentives and traffic support, the "Resonance Plan" also enhances the digital operation capabilities of merchants through special service and special project training, including arranging a special project service team of more than 300 people to optimize the operation of targeted services merchants; providing nearly 2,000 hours of free open courses for merchants to conduct free takeaway operator training and certification services; supermarkets, convenience stores, fresh fruit, medicine and other merchants will receive intelligent diagnosis, management and marketing suggestions for goods, and the AI dish analysis system "Hungry Xiaowei" will also help catering brands develop new products for free.

Improving digital capabilities for the future and enabling businesses to achieve sustainable development may also become a "way to break the bottleneck" in the development of retail industries such as catering.

Of course, the full recovery of market economic vitality requires the participation of the whole industry and strong policy support.

Shanghai has issued the "21 Anti-Epidemic Helping Enterprises" policy, comprehensively implementing measures such as tax reduction and fee reduction, rent reduction and exemption, financial subsidies, financial support, and assistance to enterprises to stabilize jobs. At least 32 departments and 16 districts have issued supporting implementation rules. Relevant functional areas of business can join hands with the Internet platform and public service platform integration, support merchants’ liquidity, human employment, material supply, and stimulate consumption, etc., give full play to the greater role of the Internet platform in "urban services", and provide targeted services such as policy publicity, appeal coordination, and guidance and consultation for small and medium-sized businesses to resume work and production, and resume business and return to the market through a combination of online and offline methods.

At present, the epidemic prevention and control situation in Shanghai is generally stable and improving, and it is entering the transformation stage of normalization prevention and control. The fireworks on the street will also be restored to its previous vitality under the joint efforts of all parties.

Bank of China Chongqing Branch supports Chongqing’s high-quality development with high-level financial services.

The tide rises two rivers, and high-quality development sounds the horn. Bank of China Chongqing Branch firmly grasps the proposition of the high-quality development era, deeply integrates into the national major strategy, closely follows the regional development situation, continuously improves the quality and efficiency of comprehensive financial services, and strives to support the development of the real economy and the needs of people’s lives. It helps the construction of a modern new Chongqing to emerge with vigorous vitality.

Top Service Municipal Party Committee "No. 1 Project" Accelerates "Double Circle" Interconnection

In 2024, the "List of Major Projects for the Joint Construction of the Shuangcheng Economic Circle in Chengdu and Chongqing in 2024" lists a total of 300 projects with a total investment of about 3.60 trillion yuan, promoting the Chengdu and Chongqing regions to further strengthen the "industrial cluster", deepen "collaborative innovation", and improve the "life circle" of the Shuangcheng, and the construction of the "double circle" will be accelerated in an all-round way. As an important platform for the construction of the new district and the Shuangcheng Economic Circle in Chengdu and Chongqing, the Gaozhu New District in Sichuan and Chongqing is relying on the successive implementation of enterprises and projects.

As a state-owned bank rooted in the local area, Bank of China Chongqing Branch has always been an important financial force supporting the construction of Sichuan-Chongqing Gaozhu New Area. Especially since 2023, the bank has closely followed the investment promotion and development plan of the new area, actively connected with a number of key projects, and supported the construction of the new area’s science and technology innovation base. The cumulative credit has exceeded 460 million yuan.

A major project can drive one piece and affect one side. Focusing on key projects and major projects related to the construction of the Shuangcheng Economic Circle in Chengdu and Chongqing, Bank of China Chongqing Branch has made every effort. Since 2023, the bank has included infrastructure projects such as high-speed rail, airports, and rail transit into active growth industries, adding more than 40 billion yuan of credit approval for major projects such as the Chongqing-Wan Railway, Hunan-Chongqing Expressway, and Jiangbei Airport, with a total investment of 7 billion yuan. Focusing on the construction of the Western (Chongqing) Science City, the bank actively deepens the coordination of comprehensive businesses such as bank settlement, credit services and investment consulting services, investment and loan linkage, and financial consulting, and vigorously supports the construction of park projects and industrial development.

While continuing to promote the implementation of the Chongqing Municipal Party Committee’s "No. 1 Project" major project, Bank of China Chongqing Branch does not forget the "minutiae" of caring for people’s livelihood, and strives to enrich the happiness base color of residents in Sichuan and Chongqing.

It is reported that the bank insists on promoting financial digital transformation, empowering various businesses with a number of achievements in the field of financial technology and diversified financial digital products, and expanding application scenarios such as smart social security, smart medical care, and smart government construction in multiple dimensions to help improve the quality and efficiency of convenience services in Sichuan and Chongqing cities.

Since 2023, the bank has cooperated with the Chongqing Municipal Human Resources and Social Security Bureau to complete the construction of the social bank direct connection platform, realizing the full online transfer of public-to-public transfers; actively followed up the medical insurance electronic voucher project cooperated by the head office of the Bank of China and the National Healthcare Security Administration, supported the medical security information platform in Chongqing, the upgrading of the informatization level of medical institutions, and the interconnection of information systems between the two parties; and assisted the Chongqing Municipal Medical Insurance Bureau to build a medical insurance convenience service workstation in Chengdu and Chongqing, providing 18 medical insurance affairs for residents in Chengdu and Chongqing; providing information construction for the full coverage of 16 prisons in Chongqing, assisting the construction of smart justice, and improving the level of judicial convenience services with financial power.

Deeply empowering the "channel economy" to release the momentum of open development

At the connection point between the "Belt and Road Initiative" and the Yangtze River Economic Belt, Chongqing shoulders the important task of leading and driving the opening up of the western region, and strives to build a large channel, a large hub, a large port, a large logistics, and a large platform, so that the channel can better radiate to the west, serve the whole country, connect ASEAN, and integrate into the world.

Bank of China Chongqing Branch actively implements the high-level national strategy of opening up to the outside world, vigorously supports the joint construction of the "Belt and Road Initiative", actively serves the new pattern of double-cycle development, and provides comprehensive support for "financing, financing and intelligence" for the development of Chongqing’s open economy and the construction of inland open highlands.

By the end of 2023, the bank will support the construction of the "Belt and Road Initiative" and the construction of the Yangtze River Economic Belt through the construction of Chongqing Liangjiang New Area, the three major bonded zones, the construction of port highlands, the China-Singapore (Chongqing) Strategic Connectivity Demonstration Project, the Chongqing Pilot Free Trade Zone and other national independent innovation demonstration zones, and the Chongqing China-Europe Railway. The balance of related credit financing exceeds 26 billion yuan. In the field of "going global" for service enterprises, relying on the "cross-border matching service" model creatively created by the head office, it has successively held on-site matchmaking meetings for international trade customers, "China-Hungary SME Cross-border Investment and Trade Fair", "2019 China (Western) ‘Belt and Road Initiative’ Cross-border Investment and Trade Matchmaking Meeting for Industrial and Commercial Enterprises", etc., to help Chongqing enterprises realize a series of international cooperation such as trade, investment and technology introduction. Experts in various fields are invited to participate in the previous China-Singapore Finance Summits in depth, and put forward constructive opinions on cross-border finance, green finance and other aspects; the Singapore branch is linked to hold activities such as "Chongqing Enterprises Go to Singapore Direct Financing Business Exchange Conference".

From April 1st to 3rd this year, the series of activities of "CIIE Entering Chongqing" was grandly held, aiming to rely on Chongqing’s location advantages, resource endowments and industrial characteristics to invite exhibitors, investment promotion institutions and multinational companies to participate in the CIIE, further play the role of important platforms such as investment promotion of the CIIE, and amplify the spillover effect of the platform. This event attracted more than 160 foreign-funded enterprises and investment promotion institutions from more than 10 countries and regions, including the United States, Brazil, Germany, France, Switzerland, Japan, South Korea, etc., involving digital economy, intelligent manufacturing, automobiles and parts, biomedicine, food, consumer goods, service trade and other industries. During the event, Bank of China Chongqing Branch relied on the Bank of China’s "Huiru Wish · Bank of China e-Enterprise Win" global enterprise ecosystem to hold the "Import Expo into Chongqing" Bank of China online matchmaking matchmaking meeting. Chongqing enterprises and overseas enterprises were invited to demonstrate their respective advantages and discuss cooperation intentions through "online one-to-one" negotiation. At the scene, 8 enterprises signed a cooperation agreement with merchants, and 1 enterprise reached an overseas on-site inspection intention.

It is worth mentioning that, as the only strategic partner of the CIIE, Bank of China has supported the CIIE for six consecutive years. Among them, Bank of China Chongqing Branch has actively implemented the responsibility of the only strategic partner of the head office "CIIE", providing financial services for more than 400 Chongqing enterprises to participate in the CIIE, and helping Chongqing enterprises share China’s high-quality opening-up opportunities.

Continue to promote transformation and upgrading, and help Chongqing move towards "new"

New quality productivity is regarded as a key fulcrum for leveraging the high-quality development of China’s economy, and is becoming a surging driving force for "hundreds of competing flows" in various places. Chongqing stands on the manufacturing industry, and the importance and urgency of developing new quality productivity is self-evident. In this context, Bank of China Chongqing Branch has combined with Chongqing to build a "33618" modern manufacturing cluster system, tilted credit policies to enterprises in advanced manufacturing, "specialized and new" enterprises, strategic emerging industries and other fields, paid close attention to the development opportunities of electronic information, basic manufacturing and materials, intelligent manufacturing and other industries, increased financing support for upstream and downstream supply chains of enterprises, and helped Chongqing build an important electronic information industry manufacturing base in the world. It will fully serve the optimization and upgrading of Chongqing’s industrial structure.

In 2023, the bank has provided more than 5 billion yuan in trade financing for important electronic information enterprises in Chongqing; more than 510 new supply chain finance businesses have been added, and the business occurrence is equivalent to nearly 4 billion yuan; the number of supply chain trade financing 1 + N customers has increased by more than 60% compared with the beginning of the year.

The characteristics of new quality productivity are innovation, the key lies in quality, and the essence is advanced productivity. Strengthening financial supply in the field of scientific and technological innovation, and "helping" and "sending" science and technology innovation enterprises have become an important step for Bank of China Chongqing Branch to "new". In addition to continuously increasing credit tilt, the bank insists on adapting measures to local conditions, using "BOC Intelligent Chain" as a breakthrough point to expand supply chain financing, activate the vitality of upstream and downstream enterprises in the scientific and technological innovation industry, explore more accurate full-life cycle financial service solutions, and join hands with enterprises, heart-to-heart, to help Chongqing’s new quality productivity accelerate the formation.

In recent years, the bank has successively launched special products such as "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan". Among them, as the contractor of "Bank of China Science and Technology Finance Pilot Credit Business", the bank has launched "Innovation Points Loan" special products with the help of the "Innovation Points Model" of the Torch Center of the Ministry of Science and Technology. Through a series of risk control model judgments and process optimization, the bank has innovatively launched "Science and Technology Growth Loan" products to help high-quality development of science and technology enterprises. By the end of 2023, the bank has approved a credit quota of more than 470 million yuan for 77 technology-based private small and micro enterprises through the "Science and Technology Growth Loan" and "Bank of China Innovation Points Loan" products, and the credit balance exceeds 320 million

The relevant person in charge of Bank of China Chongqing Branch said that on the new journey of accelerating the construction of a modern financial power, it will continue to practice the political and people’s nature of financial work, do a solid job in the "five major articles", support the real economy more effectively, improve service quality and efficiency more comprehensively, control financial risks more effectively, strive to create a new situation of transformation and development, and make new and greater contributions to the construction of a modern new Chongqing.

"Big Granary" Heilongjiang enters the critical period of Datian Summer Management

On June 13, the drone performed a field patrol task in a paddy field plot in the fifth management area of the Friendship Branch of the Beidahuang Agricultural joint stock company in Heilongjiang to view the rice seedlings (drone photos).

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"Fubao", Nuan Bao

Xinhua News Agency, compiled by Xu Xiaoxuan and Shen Bohan

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Campus opens "Paper-cutting Culture and Art Festival"

Recently, the Central Kindergarten of Lijiaxiang Town, Changxing County, Huzhou City, Zhejiang Province held a campus "paper-cutting culture and art festival". Xu Yu, a reporter from Xinhua News Agency, photographed on June 13, children were led by their teachers to visit the paper-cutting exhibition.

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"’Xiangxiang’ made me fall in love with Chinese culture" – Remembering the 7-year-old birthday celebration of the giant panda "Xiangxiang" held in Tokyo

This is a photo of "Xiangxiang" on display at the "Giant Panda’Xiangxiang ‘Family Birthday Party" held at the Chinese Cultural Center in Tokyo, Japan, on June 12.

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The opening of the 7th National College Student Art Exhibition

That night, the 7th National College Student Art Exhibition opened in Xiangyang, Hubei. That night, the 7th National College Student Art Exhibition opened in Xiangyang, Hubei. That night, the 7th National College Student Art Exhibition opened in Xiangyang, Hubei. That night, the 7th National College Student Art Exhibition opened in Xiangyang, Hubei.

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Haikou: Early Rice Sickle

Harvesters work in a rice field in Wenyu Village, Changliu Town, Haikou City, Hainan Province on June 12 (drone photo). Recently, the early rice in Haikou City, Hainan Province has ripened one after another, and local farmers have taken advantage of the fine weather to harvest the sickle. Recently, the early rice in Haikou City, Hainan Province has ripened one after another, and local farmers have taken advantage of the fine weather to harvest the sickle.

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Grab the busy planting rice during the agricultural season

It is a good season for summer planting, and farmers in Jiangsu, Hunan, Zhejiang, Henan and other places seize the agricultural season to carry out rice seedling and transplanting work. It is a good season for summer planting, and farmers in Jiangsu, Hunan, Zhejiang, Henan and other places seize the agricultural season to carry out rice seedling and transplanting work.

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Fujian Lianjiang: Dragon Boat Race at Sea

On the same day, Tailong Town, Lianjiang County, Fuzhou City, Fujian Province held a sea dragon boat race at the Tailong Central Fishing Port. Dragon boat teams from various villages carried out sea racing and celebratory Dragon Boat Festival activities to pray for good weather and abundant grain. On the same day, Tailong Town, Lianjiang County, Fuzhou City, Fujian Province held a sea dragon boat race at the Tailong Central Fishing Port. Dragon boat teams from various villages carried out sea racing and celebratory Dragon Boat Festival activities to pray for good weather and abundant grain.

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Beijing: Staying at work in high temperatures

On that day, Beijing ushered in hot weather, and many outdoor workers stuck to their posts to ensure the operation of public services. On that day, Beijing ushered in hot weather, and many outdoor workers stuck to their posts to ensure the operation of public services. On that day, Beijing ushered in hot weather, and many outdoor workers stuck to their posts to ensure the operation of public services.

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The whole bridge of Wujiang Bridge in Mozhai, Chongqing-Hunan Double Line Expressway is about to close

This is the construction site of Mozhai Wujiang Bridge on the Yuxiang Double Line Expressway taken on June 9 (drone photo). Recently, the Wujiang Bridge on the Yuxiang Double Line Expressway in Mozhai, Pengshui Miao and Tujia Autonomous County, Chongqing entered the last 2-meter continuous beam pouring construction operation, and the bridge is about to close the whole bridge.

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　Didi has recently been quite "attentive", launching a complain program of "Chattering Didi", which is self-deprecating, self-deprecating, mutual tearing, "red-faced sweating", which has attracted a lot of laughter and applause. The president, Ms. Liu Qing, personally "went to the grassroots" and worked as an operator to respond to users’ complaints. The funny and warm feelings are combined, and while adding points to Didi, there are also voices of doubt.

In the public video, Liu Qing asked Didi executives to go to the first-line experience operator when they were promoted. From her personal experience, the professionalism is debatable. Grassroots customer service is a variety of cooperation work. If this can represent Didi’s customer service level, it will actually increase users’ concerns. We can’t say this is a "show", but professional people do professional things. Even if executives come to answer the phone as customer service, can they reap real problems? The key is that on-the-job customer service strictly implements relevant systems.

Look at the complain link again. The selected roles are talk show stars, luxury car stars, drivers, and product manager representatives. Is this user sample down-to-earth and can it represent the voice of the majority? In response to specific questions: the price increase of taxis, take "riding a bicycle will pass by the fruit store to buy expensive cherries" to prove that taxis are more cost-effective; the big data kill problem, the response is "You have only driven a few times, are we familiar with you?"; the estimated price error problem, take the black car price "darker" as a comparison; the customer thinks that the navigation detours far and insists on his own direction, which boils down to the passenger’s "will to ride a bicycle".

For another example: passengers can’t get a taxi, and the product manager attributed the root cause to limited transportation capacity, "I can’t do it". The problem is that behind the limited transportation capacity, is it a regulatory problem in various places? Or is it a problem with the platform? In a business, if there is demand, there will be supply. Who doesn’t make money? If the reflection is not deep, the problem is difficult to solve.
　
Didi allows users, drivers, and staff to "make a big noise" and figure out the problem in complaining, ridiculing, and speculating. This is a good thing.After all, it opened the door to facing the problem directly, but the problem was that the on-site answers were more hesitant, which closed the door to solving the problem again.

Therefore, many netizens have questioned,Is this spending money to scold, or whitewashing and boasting?

Looking at the scope of the problems discussed in this Roast, it is generally limited to shallow levels such as long queuing time, opaque price, inaccurate positioning, inaccurate navigation, and stingy taxi coupons.Safety is rarely discussed.Finally, Liu Qing’s sentence "On security issues, we are not joking" ended hastily. Judging from the effect of solving the problem, this kind of open dialogue seems to "address only the symptoms but not the root cause of the issue". On the surface, it is lively. If you think about it carefully, there is no real solution to the fundamental problem.

For travel, it’s not about how fast you run, but how stable you run without "rolling over". Users don’t necessarily demand how perfect the app is.What matters more is that the service is cost-effective and safe.A correct understanding of the problem is the prerequisite for correcting the problem later.

Some people think that it is difficult to travel, and it is inherently difficult, and they are too harsh on Didi. Many people commute to get off work and travel without Didi. We are patient with service improvement and innovation. As a "breaker", we must have a great responsibility.

Self-blackening is a good starting point, don’t keep "blackening".Liu Qing also realized that "users always think that Didi is cheating people". We have seen too many examples of companies "humbly admitting their mistakes and not changing their lives", such as telecommunications harassment, bidding rankings, big data push… After many companies fall into a crisis, they either pass the problem on to temporary workers to take the blame, or directly attack the media to spread rumors, or hide and be an "ostrich". Didi has chosen a good way to dare to scold, and now it needs more pragmatic actions, otherwise scolding is equivalent to scolding in vain.

Author: Xiao Yu; please bring the above information for reprinting as automatic authorization

In the past few years, we have seen the "death penalty court verdict" of fuel vehicles in the news every now and then. Today, a certain car company announced that it will completely stop production of traditional fuel vehicles in the near future. Tomorrow, a certain country announced that before the mid-21st century, all commercially available models will be turned into electric vehicles.

As early as September 2017, MIIT had stated that China was also studying and formulating a "ban on combustion" timetable. After the tone was set, all kinds of news were flying around. Because the independent brands announced that they would stop production of traditional fuel vehicles in 2025, many news initially said that the time for China to completely ban combustion would be 2025. Later, an official background "Study on the Exit Schedule of Traditional Fuel Vehicles in China" also said that private cars in first-class cities will achieve comprehensive new energy in 2030, and China is expected to achieve a complete withdrawal of traditional fuel vehicles by 2050. Everyone immediately guessed that a complete ban on combustion will be achieved in 2050.

Three years later, there is still no certainty when China will fully phase out traditional fuel vehicles.

At the recent "Second Global New Energy Vehicle Supply Chain Innovation Conference", a scholar named Wang Binggang proposed: "China’s new energy vehicles and energy-saving vehicles should be developed simultaneously. It is not recommended to abandon traditional vehicles, it is not recommended to formulate a timetable for banning combustion, and it is not recommended to put forward the slogan of banning combustion in China."

Wang Binggang is the head of the expert group of the National Clean Vehicle Action Coordination Leading Group, the director of the Technical Committee of the National Electric Passenger Vehicle Technology Innovation Alliance, and the head of the National New Energy Vehicle Innovation Engineering Expert Group. His opinion represents not only himself, but also the many experts involved in national decision-making behind him. I believe everyone has smelled the signal that China’s ban on combustion may never come.

In contrast, other countries’ combustion ban schedules are completely certain, such as Norway in 2025, the Netherlands in 2030, and the United Kingdom in 2040. As we all know, compared with traditional fuel vehicles, Chinese car companies have a great advantage in new energy technologies. In recent years, they have been talking about overtaking in curves. Why is there a curve braking now? To put it simply, in order to avoid "policy waste". With China’s current conditions, it is very unrealistic to completely stop the production of fuel vehicles in 2030. Even by 2050, China’s general environment is still not suitable for only selling new energy vehicles. The introduction of a timetable is just causing trouble for everyone.

The countries that have implemented the ban on combustion have several things in common. First, they are often small in size, with Norway, the Netherlands, and the United Kingdom all being relatively small. New energy vehicles represented by pure electric vehicles, at least with the current level of technology, can only reach a few hundred kilometers. When the electricity is used up, it is necessary to charge the nest. For small countries, this battery life is enough to cope with a domestic trip and is more convenient to use.

Second, their economies are more developed, and the auto market is close to saturation. When everyone has a car, it is difficult for the auto industry to sell new cars. Changes in regulations will accelerate the obsolescence of old cars, which is a way to stimulate car consumption.

Third, their electricity mainly comes from clean power generation. European countries, represented by Norway and the Netherlands, use a lot of nuclear power, wind power, hydropower, and solar energy instead of coal and oil for thermal power, which means that their new energy vehicles are really "zero emissions" when they operate, rather than transferring emissions to power stations.

The above three characteristics are also the basis for the implementation of a comprehensive ban on combustion. Unfortunately, China does not have a single feature. Our country is very vast, and the geographical environment is very complex. New energy vehicles with a range of several hundred kilometers may not even save money on a single charge. Our average car ownership per thousand people is 154, the UK is 519, and Norway is 584. Obviously, China’s automobile market still has great potential. There is no need for a mandatory ban on combustion to stimulate consumption for the time being. 70% of our electricity is thermal power obtained by burning coal. If the combustion is completely banned, it is equivalent to the power of the car being basically provided by coal. This is not an environmentally friendly thing.

Regarding electricity, we have to say a few more words. Many people know that China needs to import a large amount of oil every year, and then feel that as long as the car is fully new energy, it can reduce its dependence on imported oil and ensure China’s energy security. The current ban on combustion is only to replace oil burning with indirect coal burning. Coal and oil are both non-renewable energy sources. China’s coal self-sufficiency is higher, but it also needs to import more than 300 million tons per year. Coupled with the consumption of new energy vehicles, China’s coal resources will only dry up faster, and it will be more dependent on imported coal. Isn’t it the same thing?

It is precisely because we do not have the conditions that we are calling for the ban on fuel vehicles at this time, and the whole of China will pay a huge price for it. And the dividends that come from this price are not much. Only Chinese car companies that have an advantage in the field of new energy can make a lot of money because of this, and everyone else will suffer.

At present, the correct path for China to take is not to set a timetable for banning combustion and let the market eliminate fuel vehicles. For a long time to come, the tone of China’s auto market should be that fuel-efficient vehicles and new energy vehicles should go hand in hand, walking on two legs. On the one hand, continue to tap the potential of internal combustion engines and drain their last bit of potential. On the other hand, improve new energy vehicles and related facilities to make them more comfortable and environmentally friendly to use.

Future new energy vehicles may switch to graphene batteries with extremely high performance (essentially a super capacitor rather than a chemical battery), which can be charged in a few seconds and have a range of thousands of kilometers; perhaps they will be replaced by hydrogen fuel cells, just like a fuel car refueling, full of hydrogen and you can run. Anyway, it will not be the current "electric dad". It will take a lot of time for new energy vehicles to complete the transformation from dad to true god, which may take decades or hundreds of years. At the same time, human beings have to complete the transformation of energy structure, no longer relying on coal to generate electricity, and switching to cleaner power generation methods, which will be a more difficult task.

Most countries in the world, like China, do not have the conditions for a ban on combustion, so they take a wait-and-see attitude, like the United States, Germany, and France, which release rumors of a ban on combustion every now and then, but there is no actual action at all; car companies are just playing word games to cope with the increasingly strong calls for environmental protection. Now the car companies that have announced that they will stop producing traditional fuel vehicles should be studied carefully. They are all models that are driven by engines. They add a 48V system to the engine, which is not a "traditional fuel car". This is a real monkey…

Everything must be prioritized. Should fuel vehicles be eliminated? Should! Should fuel vehicles be eliminated now?

　　[PConline Beijing Railway Station Quote]As one of Huawei’s popular models this year, Huawei P7 Telecom Edition has sold very well since its launch. P7 inherits the good design concept of the previous generation flagship P6. The front adopts a 5-inch 1080P full high definition screen, and the pixel density reaches an amazing 445PPI. The overall thickness of Huawei P7 is only 6.5mm. With the full metal frame of the brushed process, the whole machine is thin and has a first-class feel. At present, the latest offer from Beijing merchants is 2299 yuan. If you like it, don’t miss it.

Huawei P7 Telecom Edition　　picture　　series　　review　　forum　　quote　　Online shopping price　　

　　Huawei P7 Telecom Edition uses its own HiSilicon Kirin 910T 1.8GHz quad-core processor, 1.8GHz main frequency, 2GB RAM + 16GB ROM, and supports maximum 64GB memory expansion. 5.0-inch 1080P resolution IPS screen, using in-cell technology, the front and back bodies cover the third-generation Corning Gorilla Glass. 13 million pixel rear + 8 million pixel front-facing camera, the main camera adopts F2.0 aperture, Sony 4th generation stacked sensor. Based on Android 4.4.2 customized Emotion 2.3 operating system and 2500mAh capacity battery.

　　Editor’s comment:As a brand-new flagship model, Huawei P7 Telecom Edition not only has a slim and fashionable appearance, but also has a very practical configuration. And this Telecom Edition model also supports triple Netcom and dual SIM dual standby, and has ten-level beauty functions. For friends who love selfies, Huawei P7 Telecom Edition is a good choice.[Return to Beijing Branch to view more]

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　　[Sales merchant]: Beijing Shengtong Innovation Technology Development Co., Ltd.
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　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."

　　Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."

　　"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.

　　Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.

　　Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "

　　Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."

　　According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.

　　As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "

　　In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.

　　"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.

　　Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.

　　As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.

　　Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."

　　Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.

　　Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."

　　Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.

　　In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)