When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.

　　Under the financial turmoil, will there be any changes in the way people celebrate the New Year?

　　In the past, what attracted our attention was the sky-high New Year’s Eve dinner and the luxury trip abroad … Today, we are more concerned about how to save money and how to save the New Year.

　　More and more "money-savers" are constantly emerging: joint manufacturing of New Year’s Eve, entertainment in the Spring Festival Evening of Shanzhai, exchange of new year’s goods, DIY gifts, marriage fight, group buying, couch surfing, book pressing, and online clothes scouring … Everyone has his own unique tricks and experiences. But the overall purpose is to save money.

　　Don’t think that saving money is boring. As long as you are creative, saving for the New Year can also bring you infinite joy-

　　one

　　New Year’s Eve: "United" Manufacturing

　　Zhang Tao decided to reunite with his neighbors at home in the Spring Festival of 2009, instead of eating in restaurants. This is how they lived in 2008. On New Year’s Eve, Zhang Tao and his parents took jiaozi to a neighbor’s house. Women from three families cook, wash and stir fry together, each family prepares four or five dishes, and then all of them sit around the table and watch the Spring Festival party while eating the New Year’s Eve dinner. Zhang Tao said that "joint" making New Year’s Eve dinner not only saves money, but also communicates feelings. Isn’t this much more meaningful than having a meal in a restaurant?

　　Comment: "A porridge and a meal is hard to come by; It is an inevitable choice to stimulate consumption and expand domestic demand, but it must be remembered that stimulating consumption does not mean giving up the virtue of thrift. Throughout the year, several families get together at home, cook a few side dishes, drink two glasses of wine, talk to each other about their work and life in the past year, and get rid of what they usually want to say without time. It’s really enjoyable! You can’t enjoy this feeling when you go to a restaurant. Several families get together, which is lively, friendly and economical. Why not?

　　2

　　New year’s goods exchange: in exchange for excitement

　　Years ago, Xiao Li was worried about a lot of oranges, cigarettes and shopping cards from friends, colleagues and relatives: several boxes of oranges will rot if you don’t finish eating them, cigarettes will mildew if you don’t smoke them, shopping cards in some shopping malls and supermarkets are limited in time, and some shopping malls are too far away from home … What should I do? If you leave those surplus gifts and shopping cards idle, it will be a waste of money. Can you exchange new year’s goods and gifts with others? Change something you want? At last, Xiao Li traded a box of oranges for a box of apples, another box of oranges for a box of milk, cigarettes for Dynasty dry red wine, and a shopping card for a purple sand tea set.

　　Comment: Why not try to "exchange" new year’s goods? In fact, exchange is everywhere. If we can open our minds and actively exchange with others, we will have many fresh feelings and exchange more wonderful things!

　　three

　　"spell marriage": very fashionable and economical

　　Both Mr. Liu and Mr. Zhang chose to sign the wedding in the Spring Festival, so they reached a "spelling marriage" agreement, and the wedding date was set on the same day and booked the same hotel. Next, they bought air conditioners, refrigerators, televisions and other household appliances together. Because they bought a lot, they confidently sought the lowest price from the manager. Later, they also made a five-day honeymoon trip to Guilin during the Spring Festival. The original price of a couple was 5,000 yuan/person. When two couples put together, they got a preferential price of 4,200 yuan/person, saving 800 yuan for each person. And diamond rings are also "spelled".

　　Comment: The quality of marriage is far more important than the quality of wedding. It is better to do what you can than to tighten your belt. It is really fashionable and economical to get married together and hold a wedding together to save flavor. Friends who are still considering whether to get married for the cost, what are you hesitating about? Why don’t you get on the happy express train of "spelling marriage"

　　four

　　Gift DIY: as it seems.

　　Speaking of Chinese New Year, what I have to mention is giving gifts. Sending parents, friends and superiors, people take great pains for this matter every year.

　　In major shopping malls and supermarkets, all kinds of gifts are placed in the most prominent position. Experts say that in fact, most gift boxes seem to be beautifully packaged, but in fact they are only superficial, and the things inside are flashy. At present, many supermarkets and shopping malls have counters dedicated to packaging. Customers can choose their own gifts, and then spend another 10 yuan to let the waiters in charge of packaging design and package them to show their personality. In addition, you can buy your own cartons and wrapping paper and pack them yourself. In addition to the gift itself, it also reflects a deep affection, and it is passed on to the recipient through personal packaging. Alcohol, health products, time-honored cakes, dry seafood, clothing, stationery, etc. can all do this.

　　Comment: Now all commodities are packaged. Can the Spring Festival gift be an exception? Although the Spring Festival, as a reunion complex, is getting more and more gift-oriented, some excessive "packaging" and "bundling" practices are not enough. I believe it will be more popular if you do DIY yourself and put more effort into "emotional packaging".

　　five

　　Spring Festival Gala: A "shanzhai" version

　　On the Hurun Rich List in 2008, Fan Jianchuan, the chairman of Jianchuan Industrial Group, who ranked 406th and gained great fame in the whole country because of the adoption of "Pig Strong", said that the company has thousands of employees, and since 2003, it has organized an internal party for one or two days every year. This year, affected by the financial turmoil, the company’s top management was all busy with business, so they had to cancel the gala.

　　On the contrary, in order to strengthen the cohesion of enterprises, some enterprises insist on holding parties this year, but they do not invite celebrities, but all departments write and perform themselves. In order to make everyone happy and cheer for everyone.

　　Comment: "shanzhai spirit" is an attitude. Although "shanzhai" is imitation, slowly, "shanzhai" products will also bear their own unique brand. "Shanzhai" is giving birth to an innovative culture. The "garage culture" of foreigners can give birth to a wave of industries, but why is it not possible for the "cottage culture"? Imagine living in a cottage, driving a cottage car, wearing a cottage watch, playing a cottage machine, making cottage tea and watching the cottage Spring Festival Evening. In short, "shanzhai" is synonymous with high cost performance, so why not?

　　six

　　Group buying: many hands make light work.

　　Buying new year’s goods by group is the most frugal and fashionable lifestyle at present. In some wholesale markets, many white-collar workers go together, and then buy decorations such as New Year pictures, calendars, lanterns, Spring Festival couplets and Chinese knots in bulk from merchants. There are also new year’s goods such as retail and seafood. For example, candy, single catty and bulk group purchase, the price of a large bag often differs by hundreds of yuan. In addition to centralized group buying, some people also contact manufacturers directly, which is cheaper.

　　Comments: In life, the shadow of "group buying" can be seen everywhere. The significance of this "group holding" life actually lies in making people know how to cherish and save, and also strengthening the cooperation and communication between people. It is a positive and reasonable life arrangement for pursuing greater happiness and a fashionable and healthy lifestyle. People who "fight" for life are not without money, but they have a deeper and healthier understanding of life.

　　seven

　　Spring Festival Travel: Being a "Sofa Guest"

　　In recent years, tourism, as a trendy lifestyle, has been more and more loved by people. However, financial constraints often make it difficult for the good wishes of the donkey friends to come true. "Sofabed", a new fashion travel mode that exchanges accommodation through the Internet, makes their dreams come true. Rich "donkey friends" can exchange their own houses and enjoy each other’s quality of life; Why can’t "donkey friends" who have no money act as "couch potatoes" and spend the night with each other to save travel expenses? Zhang Li of Beijing is a travel enthusiast, so he naturally doesn’t want to give up the great opportunity to go out during the Spring Festival. He met a Mr. Li who lives in Hainan on the Internet. Mr. Li’s family plans to travel to Beijing, while Zhang Li’s family plans to go to Hainan. So the two sides reached an agreement to exchange accommodation and enjoy the idle resources in each other’s home, which not only saved accommodation and meals, but also saved a lot of money, especially because they would not be trusted by tour guides to be the suckers of shopping.

　　Comment: The sofa of "Sofa Guest" makes the world very small. Although it sometimes provides only a sofa or a floor, it can connect strangers all over the world into a line. Such a trip is not only a cultural exchange, but also gives us a chance to rethink our life and life.

　　eight

　　"Book of pressing the age": Farewell to "money worship"

　　Many parents also think that giving "lucky money" to relatives, friends and children is very cliche, and it is easy for children to breed "money worship". Mr. Zhang said: How can you find friends with empty hands during the New Year? Needless to say, relatives are friends for many years. In the past, every New Year, the first thing to do was to visit relatives to send and receive lucky money. The usual practice is this: after the New Year’s Day, all families begin to take their children to visit relatives and friends, so you give my children lucky money and I will give your children lucky money. Generally, we have to settle accounts. How much should each of his children give? My family has only one child … Are you tired? It was originally an opportunity to communicate feelings, which made everyone start to calculate. So he decided not to send "lucky money" this year, but to give some useful books to relatives, friends and children.

　　Comment: Giving children lucky money has become an indispensable part of Chinese New Year. Children have become "rich" overnight, ranging from thousands of lucky money to hundreds or dozens of yuan. With money in hand, children are generous, and it is easy to develop the bad habit of spending money indiscriminately. Parents and friends might as well ask their relatives and friends to replace the lucky money with "spiritual" products and give the children a "spiritual gift" to celebrate the New Year’s Eve. "How Steel was Tempered", "Red Rock" and "One Hundred Thousand Why" are all good books to celebrate the New Year’s Eve!

　　nine

　　Online "Amoy" Clothes: New Frugalism

　　"Neo-frugalism" doesn’t mean scrimping and saving because of the reduction of money in your pocket, but enjoying life rationally and pragmatically. "I still want to buy new clothes for my family this year, but I don’t want to buy those famous brands that cost thousands of dollars. I’m going to go online to find some affordable and beautiful clothes." Xiao Jing, who has been shopping online for more than three years, said that her new clothes for the New Year have been done online. She bought a new 2008 ELAND coat online, which cost less than 1200 yuan, while in some shopping malls in the city, this coat cost more than 2000 yuan.

　　Comment: Advocating "new frugality" does not mean lowering the quality of life. In the current "extraordinary period", "expanding domestic demand to stimulate consumption" and "thrift" are not a pair of contradictions. While expanding domestic demand to stimulate consumption, everyone advocates "new frugalism", which inherits the traditional virtue of thrift. Whether you have money or not, you have to have a good year. Diligence and thrift are the traditional virtues of the Chinese nation, and we can’t lose them at any time, especially during the Chinese New Year holidays. As long as we work together in Qi Xin, we will be able to survive this economic "cold current". (Ma Jing Jing)

Editor: Yan Bin

　　Cctv news(Focus Interview): In the fifth batch of national intangible cultural heritage projects just announced, there is a special snack on the list, which is snail powder in Liuzhou, Guangxi. In recent years, through industrial production and online sales, snail powder has spread all over the country and even sold all over the world. In 2020, the sales revenue of bagged Liuzhou snail powder reached more than 10 billion yuan, which was 22 times higher than that of five years ago. It took only six years from the birth of the first bagged snail powder enterprise at the end of 2014 to the output of over 10 billion in 2020. Isn’t it amazing? Just in April this year, General Secretary of the Supreme Leader also came to Liuzhou snail powder production enterprises to learn about the industrial development, affirmed the high-quality development of the industry, and put forward new requirements for future development.

　　Snail powder, the favorite food of Liuzhou people. For many Liuzhou people, memories from childhood are accompanied by the taste of snail powder.

　　When General Secretary of the Supreme Leader visited Liuzhou in April this year, he specially came to the snail powder production enterprises and affirmed the achievements made in the high-quality development of the snail powder industry.

　　Snail powder originated from the street night market in Liuzhou in the 1980s, and it used to be eaten only in Liuzhou. Because of its special technology and many ingredients, and these ingredients must be produced locally to maintain the original flavor, it is very limited to open a shop in other places because of the high cost of air transportation.

　　However, in recent years, with the development of e-commerce, especially the richness of online marketing methods such as short videos and live broadcasts, snail powder suddenly became popular. How hot is it? On the Internet, the topic of snail powder always attracts the attention of the whole people, and the reading volume often reaches several hundred million, so snail powder has become a veritable "online celebrity".

　　Hot attention has brought hot sales. Especially during the COVID-19 epidemic in 2020, Liuzhou snail powder went against the trend. The 12,000 snail powder shops in the whole network sold nearly 800 million packages of snail powder a year, ranking first in Taobao’s big data sales list. In 2020, the sales revenue of bagged Liuzhou snail powder will reach 10.994 billion yuan, and Liuzhou snail powder has developed from a small roadside stall into a billion-dollar industry.

　　In the snail powder e-commerce industrial park in Liuzhou, the anchors of various snail powder enterprises are busy with live broadcasts every day, and sales are very hot. Behind such a huge sales volume is a standardized and large-scale production system to ensure quality and efficiency.

　　In a large local snail powder production enterprise, the reporter saw not only a modern production line, but also an intelligent information control center, which uses 5G technology and big data to monitor all aspects of production and sales in real time.

　　Not only the production process can be monitored in real time, but also all sales can be counted and analyzed in real time with accurate data, which is convenient for better grasping the market.

　　The high-quality development of Liuzhou snail powder industry has become a model for the development of local characteristic industries in China.

　　When General Secretary of the Supreme Leader visited Liuzhou in April this year, he also gave specific guidance on the future development of Liuzhou snail powder industry, with particular emphasis on ensuring quality and safety and promoting standardization and branding.

　　Many people say that Liuzhou snail powder is lucky to stand out from the fierce competition and become a dark horse in the snack industry. However, no luck is accidental. No matter which industry is successful, it must have gone through a hard road, with the efforts and efforts of countless people.

　　Yan Zhenhua is the founder of a snail powder enterprise in Liuzhou. He plays a special role in the development of snail powder industry.

　　Yan Zhenhua first came up with the idea of making snail powder into bagged products because he couldn’t eat snail powder from his hometown when he was in college in other places. He thought it might be a very promising market. After graduation, Yan Zhenhua returned to Liuzhou and began to develop bagged production of snail powder.

　　After being rejected many times, finally a factory is willing to cooperate to develop raw materials suitable for bag production. At this time, the local government realized this situation and was keenly aware that it was an opportunity for the development of characteristic industries.

　　The local government began to promote the industrial production of snail powder. Because snail powder used to have only physical stores, there was no licensing procedure for industrial production, and everything had to be started from scratch.

　　After hard work, in 2014, Yan Zhenhua’s company obtained the first "industrial product production license" for snail powder in China. Since then, snail powder can be produced in bags and sold everywhere. Soon several production enterprises in Liuzhou developed.

　　Although the industry started, the initial production was very chaotic.

　　At the beginning of the enterprise, all of them were produced in small workshops, with low efficiency and uneven quality. How the industry should go on tests the vision and wisdom of government managers.

　　Although snail powder is just a snack, the local government has set the goal of developing it into a "modern industry with characteristics" from the beginning, insisting on standardized and branded production and taking the road of high-quality development. And this first needs to formulate a strict and unified production standard.

　　The industrial production of snail powder is from scratch, and all technologies and processes must be explored by ourselves. Entrepreneurs have overcome countless problems, and production equipment has been developed and updated for several generations. These advances are inseparable from the innovative spirit of enterprises and the support and promotion of the government. In this regard, the local government has also made a lot of efforts.

　　Developing characteristic industries will not only benefit enterprises, but also benefit local people and make them live a better life. When General Secretary of the Supreme Leader visited in April this year, he also emphasized this point.

　　It is also the goal of the local government to make the development of snail powder industry benefit more people. To this end, the local government takes snail powder as the core and vigorously develops the whole industrial chain, so that more people can increase their income and get rich.

　　Huang Shoujiang used to be a poor household in the village, living on the meager income of growing rice. In recent years, with the development of snail powder industry, the raw materials of snail powder, such as bamboo shoots, fungus and snails, are also in great demand. So the local government has successively built more than 500,000 mu of breeding bases to encourage farmers, especially poor households, to breed. Huang Shoujiang also planted bamboo shoots with the encouragement of government workers.

　　In order to help farmers grow and breed, the local government has issued many practical policies, such as granting subsidies according to the area, sending technicians to guide farmers to standardize and breed, and signing purchase contracts with enterprises, which not only ensures the quality of raw materials, but also solves the worries of farmers.

　　Now, the 6 mu of bamboo shoots planted by Huang Shoujiang can increase income by more than 20,000 yuan a year, and with the income from working, it will soon get rid of poverty. In Liuzhou, there are nearly 30,000 poverty-stricken households like Huang Shoujiang who have been lifted out of poverty by breeding snail powder raw materials, and farming has benefited more than 200,000 farmers. Their lives have changed due to industrial development.

　　The local characteristic industries have developed well, and it is the local people who get the greatest benefits. In Liuzhou, an increasingly perfect snail powder industrial chain and diversified new industrial formats are taking shape: from raw material production in the upper reaches, food processing and packaging in the middle reaches, to supermarkets, e-commerce and logistics in the lower reaches, to cultural tourism experience and cultural and creative products, etc., the first, second and third industries are integrated and developed, benefiting countless people in the industrial chain. In the future, I hope that this "millet flour industry", like the hope placed by the General Secretary of the Supreme Leader, will continue on the road of high-quality development and do better and stronger.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

On Monday, Xiaomi announced a strategic cooperation with Leica, and the first works created by the two parties will be released in July.

Lei Jun published more details about this cooperation in Weibo. He said that the cooperation with Leica has gone deep into the product technology level, covering the entire link of smartphone images, including optics, imaging, image processing and experience. Besides the cooperation between China and Germany, Leica specially sent a team of engineers to Beijing to work side by side with Xiaomi engineers.

For the first works of both parties, Lei Jun revealed that the image performance of this product has exceeded the expectations of engineers of both parties. In the next month or so, the teams of both parties will strive for perfection and make final fine-tuning. Regarding this new flagship, there are still rumors that it may not be called Xiaomi 12 Ultra, but Xiaomi MIX5 Pro.

　

Apple announced the invitation letter of WWDC22 this week. There are five avatars with different colors in the invitation poster. It is worth noting that the green avatar in the middle wears glasses, which inevitably reminds people that WWDC may announce some information about AR/VR this time.

It’s hard to say whether there is "One more thing", but iOS, iPadOS, watchOS and macOS will definitely launch new versions. According to some current reports, iOS 16 will continue to improve the focus mode and information notification, and will also add Apple Watch mirroring function to make more efficient settings for watches on mobile phones.

IPad OS may add more professional applications this time, such as Final Cut Pro. It will also strengthen the performance in multitasking, and may allow the application window to be resized freely.

Watch OS may add a low-power mode this time, which can guarantee to run specific applications and functions under the premise of long battery life. In terms of health, sleep monitoring, female health management, medication reminder and other functions may be upgraded. In addition, watch OS will bring more new dials.

The news of the new version of macOS is less, but it is certain that it will focus more on Apple Silicon, and two Mac hardware products may be released this time.

　

Correspondents Home Network recently exposed the photos of China Radio and Television’s 5G SIM card, which is located in Jingzhou, Hubei Province, and revealed that China Radio and Television will release the number to the public at the end of June. As can be seen from the photo, the customer service telephone number of China Radio and TV Station is 10099, but it still does not exist (Beijing area) after we dialed it. According to relevant information, 10099 has just been opened in Hubei.

Some time ago, China Radio and Television announced that it would open the No.192 segment for consumers to choose from. Some netizens who are familiar with network knowledge said that they hope to choose the number starting with 192168.

In June 2019, the Ministry of Industry and Information Technology issued 5G licenses to the three major operators together with China Radio and Television. In October 2020, China Radio and Television Network Co., Ltd. was officially inaugurated and became the fourth largest operator in China.

In terms of communication frequency band, China Radio and Television has a golden frequency band of 700MHz, which was originally used for radio and television. The biggest advantage is that the signal coverage is very wide and the cost of building a communication base station is low. In order to rapidly popularize the 5G network, the Ministry of Industry and Information Technology has introduced many measures in recent years to open the 700MHz frequency band to telecom operators.

According to industry analysts, the participation of China Radio and Television will accelerate the popularization of 5G in counties, townships and rural areas, and at the same time reduce the tariff standard of communication packages.

　

Recently, People’s Education Publishing House has attracted attention because of the illustration incident of teaching materials. At the same time, some netizens have pulled out a "sky-high" educational tablet of People’s Education Society.

Official website of People’s Education Society shows that People’s Education Pad is an intelligent teaching terminal designed by People’s Education Society for primary and secondary school teachers and students. It is pre-installed with genuine people’s education digital teaching materials, which are divided into two configurations. According to the different warranty period, the pricing is different, and the price range is 3680 yuan — Between 4380 yuan. People’s Education Society disclosed in 2016 that the second generation of people’s education Pad has served more than 50 schools in Zhuhai.

The configuration of renjiao Pad is very old. It uses a large screen with 10.1-inch resolution of 1200*1920 and is equipped with MT8173 quad-core processor introduced by MediaTek in 2015. The maximum storage specification is 4+64GB, and it runs Android 6.0 system. For such a configuration, the price of more than 4,000 yuan can really be called "sky-high".

　

Redmi Note 11T series includes three models, namely Note 11T Pro, Note 11T Pro+ and Note 11T Trend Limited Edition (Astro Boy Edition), in which Astro Boy Edition is customized based on Pro+ models.

Redmi Note 11T Pro/Pro+ are the same mold models, and their designs are consistent. In terms of hardware, they are equipped with Tianji 8100 chip and 144Hz LCD direct screen (certified by DisplayMate A+). The main difference lies in the battery and charging. The Pro model has a larger battery, which is equipped with 5080mAh battery+120W fast charging, and the Pro+ model has a stronger fast charging, which is equipped with 4400.

In terms of price, the Pro model 618 starts at 1699 yuan, and the 8+128GB version is 1899 yuan. Pro+ model 8+128GB version 618 starts at 1999 yuan. Under the condition of the same specification storage, Pro+ model is more expensive than Pro model by 100 yuan.

　

OPPO Reno8 series consists of three models, namely Reno8, Reno8 Pro and Reno8 Pro+, which are equipped with Tianji 1300, Snapdragon 7 and Tianji 8100-Max chips respectively, and the latter two also have Mariana X self-developed NPU.

The three models of Reno8 series are somewhat backward in configuration compared with competing products. The starting price of the standard version is 2499 yuan, but the rear camera lacks a wide-angle lens, and it is still a 90Hz screen. The Pro version starts at 2999 yuan, but the core configuration is not excellent, and the flash memory specification of UFS 2.2 is not even as good as the previous generation. The Pro+ version starts at 3699 yuan. Although there is Mariana blessing, the aftershot equipment is not balanced.

From the point of view of configuration and cost performance, Reno8 series is really hard to compete with, and it seems a bit like "high price and low price" in those days. However, the Reno8 series also has some bright spots, such as unique color matching and design. All three models have a 32-megapixel beauty front camera, and the high-profile model Pro+ has a very narrow chin.

　

I’m sure you’ve all heard how unpopular the three-cylinder engine is in China. This time, as the staunchest supporter of the three-cylinder machine, Chevrolet finally couldn’t stand it, and launched the 1.5T four-cylinder Chuangkuo RS.

Chevrolet has always been loved by young people because of its more sporty design. However, for friends who can’t afford to buy 2.0T Mai Rui Bao and Explorer, they can only choose a three-cylinder machine if they want to buy a cheaper Chevrolet, which is why Chevrolet has been tepid at the level of 100,000. This time, I found the crux, and I believe Chevrolet will become the choice of many young people who have just entered the society.

　

The innovation and technological advantages of the new forces in building cars may be difficult for even Mercedes-Benz to catch up with. But for electric performance cars, this touched the strength of Mercedes-Benz.

Different from the performance versions of other electric vehicles, AMG EQS 53 is a genuine AMG, and the driving atmosphere and experience it brings can’t be compared with those electric vehicles with a motor and sports kit. Of course, for those who are more eager to drive, I think intelligence is behind it.

　

On May 29th, at Jiuquan Satellite Launch Center, the rocket assembly of Shenzhou XIV has been transported to the launch area, and the window launch time is expected to be around 10: 44 am on June 5th.

Like previous manned missions, the Shenzhou 14 crew consists of three astronauts, and the official candidates and backup candidates will be announced next week. According to the previous combination, this time, the old will bring the new, and new faces will appear. In addition, China’s first female astronaut, Liu Yang, may go out again. They will stay in orbit for six months, and during this period, they will also welcome the arrival of two experimental modules, "Asking for Heaven" and "Dreaming for Heaven".

Starting from the manned space mission of Shenzhou XIV, the construction of China Space Station will enter the final stage and be completed in 2022.

　

The Dragon Boat Festival holiday will be ushered in next week, and there will be no rest from June 3 to June 5 (Friday, Saturday and Sunday), for a total of three days. During this Dragon Boat Festival holiday, the national highways are not free. After the Dragon Boat Festival, there are still 10 days left in this year’s holiday balance: the Mid-Autumn Festival will be closed from September 10 to 12 for a total of 3 days; The National Day will be closed from October 1st to 7th, with a total of 7 days.

　

Glory 70 series:It will be released on May 30th, and it may be equipped with Tianji 8100/9000 chip platform.

vivo T2：Released on June 6th, iQone O6SE doll model.

Xiaomi 12 Ultra (tentative name):Released in July, Leica jointly designed Snapdragon 8+ chip with TSMC technology.

Meizu’s new flagship:After July, it is expected to be equipped with Snapdragon 8+ chip platform.

　

At yesterday’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong and He Xiaopeng attended the "Pioneer Dialogue on Future Automotive Innovation and Integration" officially held by the auto show.

In Yu Chengdong’s speech, he spoke frankly about his new car, the M7, and said that the M7 would completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.

Later, He Xiaopeng took the stage to give a speech and jokingly responded to Yu Chengdong’s remarks, "If it is in committee of 100, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below. Just now, Lao Yu said so above, and I kind of want to throw a shoe up. 」

　

This article was originally published by GeekPark GeekPark, please add GeekJun (ID: GeekHoiecs) for reprinting.

On April 11th, Huawei’s first smart car, Zhijie S7, launched a new version, new rights and interests, and launched Huawei’s visual intelligent driving, which further enhanced its product strength. Especially in the field of intelligent driving, the intellectual S7 has been several positions ahead of the industry, and this is the first time for Huawei’s visual intellectual. Yu Chengdong said that Huawei’s visual intellectual driving has surpassed Tesla in an all-round way.

Nowadays, smart driving has become the main battlefield for high-end new energy vehicles, but most models are still in the "primary stage" of selling futures and opening cities. Zhijie S7 doesn’t sell futures by self-driving, but it can be used by picking up the car. By April, 2024, NCA in Huawei’s advanced intelligent driving city opened 40,000+towns and villages, and all urban main roads and branch roads can be opened, with 99.56% of available sections.

This means that you can use it not only in the streets where people and cars are confused in the north and the south, but also in the long-distance self-driving in the west or in the towns and villages of your hometown. Huawei’s 192-line laser radar, which originated from the same model of M9, is the highest line number laser radar in the industry. It has the highest specifications in the industry and can realize the full scene and all-weather perception of dynamic and static targets (including irregular objects). In software, BEV network +GOD network can accurately identify all kinds of obstacles, while RCR network 2.0 can realize navigation map matching with the real world, complex environment reasoning, and can be opened with or without maps, so that high-order intelligent driving no longer depends on high-precision maps.

One of the great significance of technological innovation lies in the universal benefits of technology. This time, Zhijie S7 is also equipped with the basic version of HUAWEI ADS, and launched Huawei’s visual intelligent driving, which has realized the intelligent driving of the whole department and further consolidated its position as the intelligent driving ceiling. This set of visual intelligent driving system can realize NCA intelligent driving navigation assistance on national highways and urban expressways, automatically get on and off ramps, and have certain ability to automatically change lanes and avoid obstacles when encountering road construction, cone barrel diversion and other scenes. In terms of intelligent parking, it supports multi-scene parking spaces and can be parked when it is visible.

In addition, the intelligent safety of Zhijie S7 has been upgraded, equipped with an omni-directional anti-collision system of the leading industry generation, and it has a multi-sensor fusion sensing system of the leading industry, so that vehicles can still identify all kinds of road obstacles in all directions even in bad weather and insufficient light. The effective range of forward AEB is 4-150km/h, and the braking speed is 120km/h; The effective range of lateral active avoidance is 40-130km/h, which can actively identify water horses, rows of cones, kerbs, stationary pedestrians, dynamic pedestrians, stationary vehicles and dynamic vehicles; The effective range of backward initiative is 1-60km/h, and it can actively identify pedestrians crossing, moving two-wheeled vehicles and vehicles crossing, greatly reducing the accident probability.

Write at the end:

To sum up, the product strength of Zhijie S7 has been greatly upgraded this time. The larger battery pack, longer battery life and stronger intelligent driving have once again proved Huawei’s powerful intelligent innovation technology strength to the industry and outside. In the competition of "7" series models in the pure electric car market, Zhijie S7 has successfully occupied the highest point in the market. If you want to buy an intelligent "all-excellent" model at the price level of 300,000, Zhijie S7 is worth recommending.

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

Please send the submission to the email address:

zongyiweekly@163.com

　Please see the micro store for purchase.

　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") is in full swing in Pazhou Pavilion of China Import and Export Fair. On November 18, the first audience open day coincided with Saturday, and the venue was crowded and lively.

　　How to visit the auto show? How to choose your favorite vehicle? What are the highlights of the RV exhibition area? What new products and services have smart cars launched? With these questions, the reporter visited the Guangzhou Auto Show and listened to the voices from the citizens on the spot.

　　Buy a new energy vehicle or a fuel vehicle? The public has different opinions.

　　This Guangzhou Auto Show has attracted mainstream auto brands and new energy auto companies from all over the world. The exhibition area covers an area of 220,000 square meters, with a total of 1,132 vehicles, including 469 new energy vehicles, accounting for 40%. Various brands, rich models, preferential promotions and multiple price ranges … Guangzhou Auto Show attracted many citizens to buy their favorite models with its series of advantages.

　　In front of Huawei’s HarmonyOS Zhixing booth, Ms. He is listening carefully to the lecturer’s introduction of related technologies and products. She told reporters that she made a special trip from Shenzhen, hoping to choose a suitable car here.

　　Regarding the purchase of traditional fuel vehicles or new energy vehicles, Ms. He expressed her preference for new energy vehicles for her own consideration. "Because I don’t know much about parking, I really want to know more about the function of automatic parking. In addition, intelligent driving, automatic obstacle avoidance, artificial intelligence technology, etc. are all points I care about. "

　　In the field of new energy vehicle segmentation, she prefers hybrid electric power. "My budget is less than 300,000, and my daily travel is mainly to work and the suburbs. I may drive back to my hometown during the holiday. If you can charge and refuel, you will feel more at ease. " In addition, car brands are also an important factor affecting Ms. He’s car purchase. "At this stage, if you buy a car, you will still choose a well-known car company, which feels more secure in quality and safety."

　　For those who prefer to buy new energy vehicles or traditional fuel vehicles, the reporter interviewed some citizens randomly at the scene. People who intend to buy new energy vehicles often mention the following points: the price of the car is superior, the charging cost is lower, the model is more scientific and technological, the level of intelligence is high, and relevant policy support is provided. However, they also mentioned problems such as mileage anxiety, difficulty in charging and inadequate charging infrastructure.

　　Many people who choose traditional fuel vehicles mention that they prefer to use fuel vehicles, which are suitable for long-distance travel, lower maintenance costs and better driving experience. The disadvantage is that the vehicle price is relatively high, the fuel cost is expensive, and the product update is slow, so it is difficult to meet the needs of intelligent travel.

　　With the development of the automobile market, consumers’ choices are also changing. Mr. Zheng bought a hybrid electric vehicle in 2017, and three years later he bought a fuel vehicle. In this regard, he said: "Each has its own advantages and disadvantages, and it is difficult to generalize. It will be more comfortable to drive a fuel car at high speed, but it will be smoother to drive a hybrid car in the city. I will definitely buy a tram in the future, but now I feel that the tram still has quite a few limitations, such as low battery life at high speed, easy to get hot when charging, and cannot guarantee 100% safety. "

　　Different groups of people have different needs? Precise positioning of car enterprises

　　The competition on the car track is fierce. How can car companies attract customers with high-quality products and high cost performance? At the exhibition hall, some car companies strive to attract more target customers by reducing prices in a limited time, giving discounts, live online and providing customized services.

　　Different groups of people have different needs, and car companies need accurate positioning to win customers.

　　In some booths, car companies put camping tables and chairs and bicycles on the roof to set off the highlights of products with specific life scenes. Mr. Ge, who likes cycling and outdoor camping, said frankly, "It is really attractive. When I see the car, I think of the outdoor camping scene. My budget for buying a car is around 150,000. After watching it for a while, there are also many favorite products. "

　　In response to the needs of some family trips, some car companies have positioned themselves as "affordable, comfortable and specially designed for family trips"; Some car companies also put forward a more ideal concept of "home" for young people …

　　There are also some car companies that are ingenious and choose a relatively small track. For example, Guangzhou Automobile Chuanqi launched E9 Caring Edition, which is equipped with an electric welfare wheelchair to facilitate the elderly, pregnant women, the disabled and other groups to travel.

　　An elderly person experienced it on the spot, and someone on the side said, "This kind of innovation is really practical and humanistic. My parents are old, and it looks good to buy this car to take them out. " In this regard, a staff member of GAC Chuanqi said that the car is still in the research and development stage and is expected to be mass-produced next year.

　　A sense of science and technology, practicality, intelligence and personalization … At the Guangzhou Auto Show, a wide variety of products with different positioning made the public feast their eyes. "I have been to the Guangzhou Auto Show before, and I obviously feel that the number of new energy vehicles has increased this year. The exhibition areas of new energy auto shows such as Tesla, Ideality, Tucki and BYD are quite cool, and the intelligent level of cars is also surprising. In particular, the release of some concept cars makes people can’t help but imagine the future direction of automobile development. " At the Xpeng Motors Pavilion, Mr. Wang, a veteran car fan, looked at Li Chuo’s car suspended in the air and said.

　　At the scene, many citizens passing by the exhibition area took a group photo with the car, and some people gave the imagination of "technology changes life and where to travel in the future".

　　RV is expensive. Can’t afford it? Three or four hundred thousand also have a choice.

　　When asked, how do you feel about coming to Guangzhou Auto Show to see the RV? Many citizens have mentioned that the price of RV is cheaper than expected, and there are many choices for 300,000 yuan to 400,000 yuan.

　　"I used to think that the RV was very expensive and only existed in the beautiful travel life of others in the short video. But when I came to the RV area of Guangzhou Auto Show today, I knew for the first time that I could buy a RV for 300,000 yuan. Just now, my friends and I went up to experience it, which was quite comfortable. I have never thought of buying a car before, and this moment was ignited. " Ms. Wang, who is in her thirties, said with a smile.

　　Another couple also expressed similar feelings. Mr. Chen, who came to see the exhibition with his girlfriend, said: "I didn’t have much chance to see so many models before, but I was really surprised today." The price of the RV broke my stereotype. " His girlfriend couldn’t help feeling, "I don’t even want to buy a house with an RV. It would be great if the relevant infrastructure could keep up. "

　　At the scene, DTV, Yutong RV, Jiangwei RV, Great Wall RV and other brands displayed a variety of highly competitive products. According to the relevant person in charge of Yutong RV, from more than 80,000 yuan to more than one million yuan, they launched different grades of RVs to meet the differentiated needs of the market. Among them, the range of 400,000 yuan to 500,000 yuan sold more. "Retirees and freelancers buy most, they have more free time and like to travel outdoors."

　　A retired couple are sitting in an RV to experience the comfort of the driver’s seat. They also checked the size of the bathroom, the size of the bed board, the length of the water pipe and the size of the water tank. Aunt Huang told reporters that she and her husband have been "playing RV" for many years, and recently they plan to replace a new RV. "With the RV, you can travel freely, where the car is, where the home is, and life is full of fun." However, Aunt Huang also suggested that you should think carefully before buying a car. Is it really necessary? Do you have time to travel? Can you accept problems such as parking difficulties and trouble in water and electricity supply? If you just want to experience it, renting a car is also an option.

Although the global film market still hasn’t shaken off the cloud of COVID-19, and although the North American film market has been depressed to the lowest box office in the past 40 years, now, everyone finally has to wave goodbye to the difficult 2020.

Too many things have happened in 2020, and even the way of film distribution is quietly changing, from cinema to online. ……

We are now in an all-streaming world.

However, no matter what will happen next year, the year after next and the future, one thing will not change. The filming, production and distribution will continue.

Many films originally scheduled to be released in 2020 or expected to premiere at the 2020 film festival did not arrive as scheduled this year. Dozens or even hundreds of films have been postponed to 2021, which may become an extremely "deadly" and extremely crowded film year.

It has been asserted that, optimistically speaking, if Ming Xia, a North American cinema, starts to operate normally (of course, this is a big assumption)-it will mean a potential "bloody battle" in the film market.

Recently, The Playlist has listed a list of the 100 most anticipated films in 2021. Everything is unpredictable, everything is changing, and 2021 will be a more unpredictable year. As for whether these highly anticipated films will appear next year, no one can say for sure now. However, we can be sure that the film will continue to be filmed and the audience will continue to look forward to it.

Let’s take a look at the 100 most anticipated films in 2021!

1. Killers of the Flower Moon killers of the flower moon

Director: martin scorsese

Screenwriter: eric roth/David Glen

Starring: Leonardo DiCaprio/Robert De Niro

In the 1920s, a mysterious death happened in the Osage Indian tribe in Oklahoma, USA, which prompted Hoover and the newly established Federal Bureau of Investigation to investigate. The film is adapted from David Glenn’s nonfiction bestseller of the same name. martin scorsese led his two generations of royal men, Robert De Niro and Leonardo DiCaprio, to form a golden lineup. The shooting cost was as high as $200 million, and it was produced by Apple TV+.

Lao Ma said with a smile that Killers of the Flower Moon would be his first western film. Screenwriter eric roth revealed last year that De Niro played a serial killer in the film, and DiCaprio played a bad guy, the nephew of the character played by De Niro. Killers of the Flower Moon is expected to start shooting in February next year, and the distribution right of the North American cinema belongs to Paramount.

2.Soggy Bottom

Director: paul thomas anderson

Screenwriter: paul thomas anderson

Starring: bradley cooper/Ben Safdie/Alana haim/Cooper Hoffman.

PTA new film. The film is set in the 1970s, and the story revolves around a high school student and child star actor in san fernando, California. The film has not yet been officially named, which will be the first time PTA has turned its attention to high school life. Earlier, it was reported that the style of the new film would be similar to Magnolia.

3. The French Dispatch

Director: wes anderson

Screenwriter: wes anderson

Starring: Benicio Del Toro/Adrien Brody/Tilda Swinton/Léa Seydoux/Frances McDormand

With four stories, four frames and an all-star cast, the French Mission is solemn and humorous. It is called "a love letter to an American newspaper outpost reporter in a fictional French city in the 20th century".

Because of this year’s epidemic, this epic "Love Letter" created by wes anderson has been postponed twice, so it will be seen in 2021.

4. Nightmare Alley

Director: guillermo del toro

Screenwriter: guillermo del toro/Kim Morgan/william lindesay Grayson

Starring: bradley cooper/Rooney Mara/Cate Blanchett/willem dafoe/Toni Collette

The new version of Jade Face is a remake of film noir in 1947, which tells the story of a greedy swindler and a female psychiatrist conspiring to defraud patients of money.

Guillermo del toro once described this story as a very restricted story, and the film is also a "social bottom" film, which will be in the same strain as the old version directed by edmund goulding. The film was produced by Fusearchlight.

5. Dune in Dune

Director: denis villeneuve

Screenwriter: denis villeneuve/eric roth/Jon Spaihts/Frank Herbert

Starring: Timothée Chalamet/Rebecca Ferguson/oscar isaac/josh brolin/Stellan Skarsgard

The story of Dune revolves around the son of an aristocratic family entrusted to protect the most valuable assets and the most important elements in the galaxy. The first preview is amazing, and countless fans are eagerly looking forward to this visual feast created by denis villeneuve.

Dune was originally regarded as one of the highest-grossing movies this year, but in the end it missed the 2020 schedule. As the producer Warner decided to switch the film to HBO Max, the film has now become the focus of debate between Warner and one of the producers, Legendary Pictures.

6. Bergman Island

Director: Mia Hansen Love

Screenwriter: Mia Hansen Love

Starring: Tim Roth/mia wasikowska/Vicky Krieps/anders danielsen lie/Joel Spira

An American couple working in film came to Bergman Island, a place that inspired movie master and ingmar bergman, and wrote a script for the film. Reality and fiction began to blur.

In 2016, director Mia Hansen Love and his companion filmmaker olivier assayas came to Bergman’s hideaway and wrote the script of Bergman Island. Mia wasikowska and Norwegian actor Anders danielson Lee play husband and wife in the film.

7. The Power of the Dog

Director: jane campion

Screenwriter: jane campion/Thomas Savage

Starring: benedict cumberbatch/Kirsten Dunst/Jesse Plemons/Tomasin Mackenzie/Kodi Smit-McPhee

The film tells the story of a pair of brothers in Montana who jointly own a ranch. One of them marries a local widow, and a ruthless brother war begins immediately. Jane campion’s last work was The Bright Star in 2009. Due to the influence of the COVID-19 epidemic, the production of this film was once stopped this year, but it is almost certain to be released next year. If it fails to appear in Cannes next year, the film will be expected to come out next autumn or winter.

8. "Blonde"

Director: andrew dominic

Screenwriter: andrew dominic/Joyce Carol Oates

Starring: ana de armas/Adrien Brody/bobby cannavale/Haley Webb/Colleen Foy

Blonde Beauty is a fictional chronicle of Marilyn Monroe’s inner life, directed by Australian director andrew dominic and adapted from Joyce Carol Oates’s novel of the same name with unconventional biographical themes.

Some people say that the original book is more like a wild dream than a standard biography. The hot ana de armas plays Marilyn Monroe in the film. Andrew dominic is full of confidence, claiming that this film may become one of the top ten best films of all time.

9. calling friends C’mon C’mon

Director: mike mills

Screenwriter: mike mills

Starring: joaquin phoenix/Woody Norman/gaby hoffmann/Cooper Jack Rubin/Khadija Emma Neumann.

The story revolves around an artist and his nephew on a transnational journey. This film is also directed by mike mills, who joined hands with A24 again after 20th Century Women.

Will calling friends bring something more introspective? Something soft? Will it take the tune of Spike Jonze’s "She"? A love story, a sad story, a story without villains and superheroes? Mike mills teamed up with joaquin phoenix, looking forward to it.

10. The Tragedy of Macbeth

Director: Joel Coen

Screenwriter: Joel Coen/Shakespeare

Starring: Denzel Hayes Washington Jr./harry melling/brendan gleeson/Frances McDormand/Brian Thompson

Directed by Joel Coen, The Tragedy of Macbeth is adapted from Shakespeare’s masterpiece. A Scottish Lord was persuaded by three witches that he would be the next king of Scotland, and his ambitious wife supported his plan to seize power. Denzel Hayes Washington Jr. plays Macbeth, who has never appeared in a Cohen Brothers film before, and "Sister-in-law Cohen" Frances McDormand plays Lady Macbeth. This all-star film is distributed by A24 in North America, and the label of "Oscar Seed" seems to have been affixed.

11. Don’t Look Up Don’t Lookup

Director: Adam McKay

Screenwriter: Adam McKay

Starring: Leonardo DiCaprio/jennifer lawrence/Timothée Chalamet/Cate Blanchett/Meryl Streep

The story tells that two astronomers tried to warn everyone on the earth that a huge meteorite would destroy the earth within six months.

Adam McKay’s list of environmental satirical films is like the list of guests attending the Oscar ceremony, which is really blinding. Don’t worry, in Don’t Look Up, there is no shortage of absurd comedy and political significance.

12. Armageddon Time

Director: james gray

Screenwriter: james gray

Starring: Robert De Niro/Cate Blanchett/Anne Hathaway/oscar isaac/donald sutherland

Set in Queens, new york in the 1980s, the film tells a story about friendship and loyalty.

James gray, a filmmaker from new york, finally returned to the streets of new york, which he is most familiar with, after Lost in Z City and Ad Astra. We are looking forward to seeing a little bit of francis ford coppola or elia kazan from this film with a retro flavor. If everything returns to normal next autumn, then this star-studded film will surely be scheduled for the award season.

13. fright night in SOHO Last Night in Soho.

Director: edgar wright

Screenwriter: edgar wright/Christie Wilson-Keynes

Starring: Anya Taylor-Joy/terence stamp/matt smith/diana rigg/Tomasin Mackenzie.

A young girl who is passionate about fashion design mysteriously returned to the 1960s, where she met her idol. However, London in the 1960s was not what it seemed, and everything would eventually fall apart. The Ghost in Venice and Cry in Cold Blood, a new film made in edgar wright, is produced by Focus Pictures and will be released in North America on April 23rd next year.

14. The Northerner The Northman

Director: robert eggers

Screenwriter: robert eggers/Xiun Sigurdsson

Starring: Alexander Skarsgard/Nicole Kidman/Anya Taylor-Joey/ethan hawke/willem dafoe.

The story focuses on the revenge journey of a Nordic prince after his father was killed in the 10th century. Following the two hit films Witch and Lighthouse, the new work of maverick independent film director robert eggers is expected!

Robert eggers had previously indicated that the Viking epic "Northerner" would be very grand. This time, robert eggers teamed up with Icelandic novelist and poet Xiuen Sigurdsson to play the script. The Northerner is undoubtedly one of the most anticipated films in 2021.

15. The United States vs. Billy Holiday.

Director: Lee Daniels

Screenwriter: Susan-Lori Parks/Johann Hari

Starring: natasha lyonne/garrett hedlund/Trevant Rhodes/Evan Ross/Dana Gourrier.

The story tells that the U.S. Federal Narcotics Bureau sent undercover agents to investigate jazz singer Billie Holiday, and a heartbreaking love story between black federal agent Jimmy Fletcher and Billie Holiday began. Andrea Day (Marshall) will play Billie Holiday in the film. Paramount is responsible for the North American distribution of the film, and the film will be released in North America on February 26th next year.

16. Annette

Director: leos carax

Written by Ron Mayer/Russell Mayer

Starring: adam driver/marion cotillard/simon helberg/Christian Skibinski/Nino Porzio

The quiet life of a comedian and a world-famous soprano has undergone earth-shaking changes with the birth of their daughter Annette-Annette has a strange talent. Leo Calaque, director of "Holy Car Shop", plus adam driver and marion cotillard, what kind of sparks will this combination have in generate? It is reported that the film is expected to premiere in Cannes next year.

17. Little Mom Petite maman

Director: Céline Sciamma

Screenwriter: Céline Sciamma

The plot of the film has not been revealed yet, and it is reported that it will revolve around a family in Paris. This film is a new work by Portrait de la jeune fille en feu director Céline Sciamma, and it will probably be another poetic work by Céline Sciamma focusing on family and women. The release date of the film has not been fixed, and it is currently being filmed and is expected to appear at the end of 2021.

18. Rebel Ridge

Director: Jeremy Saulnier

Screenwriter: Jeremy Saulnier

Starring: John Boyega

Netflix thriller, which combines elements of action, suspense and black humor, will explore the injustice in the American system. Jeremy Saulnier, the director of blue ruin and The Green Room, seems to have returned to the punk rock violent style of his earliest films, and the joining of John Boyega has added more expectation.

19. titanium

Director: Julia Dikuno

Screenwriter: Julia Dikuno

Starring: vincent lindon/Agathe Rousselle

The story tells that a young man with a bruised face appeared at the airport. He claimed that he was a boy who disappeared ten years ago, and he was reunited with his father. At this time, a series of murder clouds were spreading. Julia Dicuno has attracted worldwide attention with "Eat Raw", and the new film stars vincent lindon (The Law of the Market). The release date of the film has not been fixed, and Neon has purchased the distribution rights of the film and is expected to appear at the Cannes Film Festival next year.

20. "Eternals"

Director: Zhao Ting

Screenwriter: Matthew Frebo/Ryan Frebo/Jack Kirby.

Starring: Angelina Jolie/richard madden/kit harington/gemma chan/salma hayek

The protagonist of this Marvel Comics Super English film is a group of immortal species who live on the earth and have shaped the history and civilization of the earth. The Eternal Family is undoubtedly one of the most striking films in the fourth stage of Marvel Movie Universe. Will Zhao Ting, the director of No Country, paint the Marvel Movie Universe with a different color? The Eternal Family was finalized in North America on November 5, 2021.

21. "007: No Time to Die"

Director: cary fukunaga

Screenwriter: neal purvis/Robert Wade/cary fukunaga/Phoebe Waller-Bridge/ian fleming.

Starring: daniel craig/ana de armas/Léa Seydoux/rami malek/Ralph Fiennes

The story tells that Bond retires, but his old CIA friends come to ask for help. Bond’s calm is fleeting. This time, Bond’s enemy is a mysterious villain with dangerous new technology. 007: No Time to Die is daniel craig’s last performance in Bond. MGM’s current schedule for the film is: April 2, 2021 in North America.

22. "Next Goal Wins"

Director: taika waititi

Screenwriter: taika waititi/Iain Morris

Starring: Michael Fassbender/Elisabeth Moss/rhys darby/Rachel House/Angus Sampson

The film tells the story of the American Samoa football team, which was originally called the worst team in the world. In the end, the team members worked hard and, under the leadership of the Dutch coach, they broke through themselves in the 2014 World Cup. Whether taika waititi can subvert the narrative route of the traditional white savior, let us wait and see.

23. The Harder They Fall.

Director: Jeymes Samuel

Screenwriter: Jeymes Samuel/boaz yakin

Starring: Jonathan Major/idris elba/Laz Alonso/regina king/Zazie Beetz.

The film tells the story of the fugitive Nate (Jonathan Major) who finds out that a man (idris elba) killed his parents 20 years ago and was recently released from prison, so Nate takes his accomplices to get revenge on him. "Ambition is Hard to Reject" is the first truly black western film in the last decade or more, and it is also the first film directed by musician Jeymes Samuel, and Jay-Z co-produced. It is reported that the soundtrack of this film will be similar to The Great Gatsby directed by baz luhrmann.

24. Malcolm and Mary Malcolm Marie

Director: Sam Levinson

Screenwriter: Sam Levinson

Starring: John David Washington/Zendaya

Netflix’s new film tells the story of a filmmaker and his girlfriend coming home after the movie premiere, and fame and fortune are at their fingertips, but this beautiful night suddenly took a sharp turn after something about their relationship began to be exposed, and everything became unexpected. Malcolm and Mary was one of the first films to be filmed during the epidemic, directed by Sam Levinson (HBO drama "Excitement"), and John David Washington teamed up with Zendaya, which is expected. The film is scheduled for North America on February 5, 2021.

25. Double Murder No Sudden Move

Director: steven soderbergh

Screenwriter: Ed Solomon

Starring: brendan fraser/ray liotta/kieran culkin/david harbour/jon hamm

A group of criminals get together in a mysterious environment. When their simple work completely deviates from the direction, they have to work together to explore what happened. Soderberg has been devoted to experimental innovation, and Double Murder sounds as if it has returned to his early crime comedy field. This film is powerful. According to Soderberg’s work efficiency, the new film is expected to appear next year.

26. Memoria

Director: apichatpong weerasethakul

Screenwriter: apichatpong weerasethakul

Starring: Tilda Swinton/Daniel Ximenes Cachao/Jeanne Balibar

It is reported that the film revolves around a series of strange sounds heard by a Scottish woman while traveling in Scotland. It seems difficult to classify the films directed by apichatpong weerasethakul. Although we don’t know much about the plot of the new film at present, the combination of apichatpong weerasethakul and Tilda Swinton sounds very exciting. Neon has purchased the North American distribution rights of the film.

27. "Jesus is my partner" Judas and the Black Messiah

Director: Shaka King

Screenwriter: Shaka King

Starring: Lakeith Stanfield/daniel kaluuya/Jesse Plemons/martin sheen/Ashton Sanders.

The film focuses on Fred Hampton, the leader of the Black Panther Party in Illinois, and tells the story of his fatal betrayal by an FBI informant. The preview of "Jesus is my partner" can be described as one of the most wonderful previews in 2020. daniel kaluuya plays Fred Hampton, and his performance is amazing. Can daniel kaluuya hit the Oscar winner with this role? Wait and see.

28. The Wind Direction The Last Planet

Director: terrence malick

Screenwriter: terrence malick

Starring: mark rylance/aidan turner/joseph fiennes/Ben Kingsley/matthias schoenaerts

Terrence malick’s new film, which will tell several episodes in the life of Jesus Christ through fables. At present, the filming details are kept secret. Mark rylance said that he would play more than one version of Satan in the film. Geza Rorig (Son of Saul) plays Jesus, and matthias schoenaerts plays the apostle Peter.

29. Decision To Leave.

Director: Park Chan-wook

Starring: Tang Wei/Hae-il Park/Lee Jung Hyun/Gao Gengshao/Yong-woo Park

Park Chan-wook’s new film tells the story of what happened after a criminal policeman met the mysterious wife of the deceased in the investigation of a case of falling down on a mountain. This time, Park Chan-wook returned to the genre of crime and reasoning. Hae-il Park plays the criminal police, and Tang Wei plays the wife of the deceased. Seo-Gyeong Jeong, the screenwriter of "Miss", plays the script. The film has been turned on before, but it has temporarily stagnated due to the epidemic.

30. Untitled Jonathan Glazer Project, a movie about the war in jonathan glazer.

Director: jonathan glazer

Screenwriter: jonathan glazer

The film tells a story that happened in a concentration camp in World War II. A Nazi officer fell in love with the wife of the commander of the concentration camp. Jonathan glazer is famous for his mystery, and the star of the new film has not been revealed. It is reported that the film is adapted from the novel "Interest Zone" by British writer Martin Amis, and the background of the novel is set in Auschwitz concentration camp.

This novel published in 2014 explores the disturbing idea that "the flower of love blooms in a savage place" and explores the contradiction of the human soul. If jonathan glazer’s new film is really adapted from this book, there is no doubt that the audience will also see these challenging and disturbing things in the film. This film is undoubtedly one of the most anticipated films next year.

The other 70 most anticipated films in 2021 are as follows:

31. Moonlight Panic: Killing Halloween Kills

Director: david gordon green

Screenwriter: david gordon green/Danny McBride/Scott Thames/john carpenter/Debra Hill.

Starring: Jamie Lee Curtis/Judy Greer/Andy Maticek/Kyle Richards/anthony michael hall.

32. Candyman

Director: Niya Da

Screenwriter: jordan peele/Wen Rosenfeld/Niya Da/Clive Barker/bernard ross.

Starring: Yahya Abdul-Maidin/teyonah parris/Coleman Domingo/Tony Todd/Nathan Stewart-Jarrett.

33. "Moment" Everything Everywhere All at Once

Director: Dan Guan/Daniel Scheinert

Screenwriter: Dan Guan/Daniel Scheinert

Starring: Jamie Lee Curtis/Stephanie Xu/Guan Jiwei/Peter Banifaz.

34. Infinite Sadness Triangle of Sadness

Director: Ruben Ostlund

Screenwriter: Ruben Ostlund

Starring: Woody Haeerlson/Harris Dickinson/Chalby Dean Coric/Oliver Ford Davies/Zlatko Buric.

35. "Spider-Man: Heroes Return 3" Untitled Spider-Man Sequel

Director: Jon Watts

Screenwriter: Steve Ditko/Stan Lee/Chris McKenna/Eric Summers

Starring: Tom Holland/Zendaya/benedict cumberbatch/Tobey Vincent Maguire/Andrew Garfield

36. "Olympia Block" Les Olympiades

Director: jacques audiard

Screenwriter: jacques audiard/Léa Mysius/Céline Sciamma/Adrian Tomine.

Starring: Gene Viè ve Doang/Polwhite/Line Phé/Makita Samba

37. Task Force X: Full Assembly The Suicide Squad

Director: james gunn

Screenwriter: james gunn/John Ostrander

Starring: idris elba/Margot Elise Robbie/joel kinnaman/john cena/jai courtney

38. Mission: Impossible 7

Director: Christopher McQuarrie

Screenwriter: Christopher McQuarrie

Starring: Tom Cruise/Rebecca Ferguson/vanessa kirby/hayley atwell/Pom Klementieff

39. Radio Copy Radioscopie

Director: claire danes

Screenwriter: claire danes

Starring: Juliette Binoche/vincent lindon

40. A Quiet Place 2》A Quiet Place Part II

Director: john krasinski

Screenwriter: john krasinski/Scott Beck/Bryan Woods

Starring: john krasinski/Emily Blunt/Cillian Murphy/Noah Jupe/Djimon Hounsou

41. Souvenir: Part II The Souvenir: Part II

Director: Joanna Hogg

Screenwriter: Joanna Hogg

Starring: Tilda Swinton/Harris Dickinson/Charlie Sitton/joe alwyn/Richard Ayoade

42. Babylon

Director: Damien Chazelle

Screenwriter: Damien Chazelle

Starring: Margot Elise Robbie/Brad Pitt/Tobey Vincent Maguire/Li Lijun

43. The film Untitled Lila Neugebauer Project was directed by Anabel Negbauer.

Directed by Anabel Negbauer

Screenwriter: Elizabeth Sanders

Starring: jennifer lawrence/Brian Tee Henry/Linda Emond

44. Deep Water

Director: adrian lyne

Screenwriter: Zach Helm/Sam Levinson/patricia highsmith

Starring: ana de armas/Ben Affleck/finn wittrock/tracy letts/Kristen Connolly

45. After Yang

Director: Guo Gongda

Screenwriter: Guo Gongda/Alexander Weinstein

Starring: Colin Farrell/Judy Turner-Smith/Haley Lu Richardson/Clifton Collins Jr./brett dier

46. "Past" Passing

Director: rebecca hall

Screenwriter: rebecca hall/Nella Larsen

Starring: tessa thompson/ruth negga/Alexander Skarsgard/Andre Holland

47. The Card Counter The Card Counter

Director: Paul Schrader

Screenwriter: Paul Schrader

Starring: oscar isaac/willem dafoe/Tye Sheridan/Tiffany Haddish/Alexander Babara

48. The Virgin Benedetta

Director: paul verhoeven

Screenwriter: David Birke/paul verhoeven/Judith C. Brown

Starring: Virginie Efira/Lambert Wilson/clotilde courau/charlotte rampling/Hervé Pierre

49. The Matrix 4》The Matrix 4

Director: lana wachowski

Screenwriter: Alexander Hermon/lana wachowski/david mitchell

Starring: keanu reeves/jonathan groff/Yahya Abdul-Maidin/Kerry-Ann Moss/jada pinkett smith

50. The Eyes of Tammy Faye

Director: Michael Showalter

Screenwriter: Abe Sylvia

Starring: Jessica Chastain/Vincent D’Onofrio/Andrew Garfield/cherry jones/sam jaeger

51. The Green Knight in The Green Knight

Director: david lowery

Screenwriter: david lowery

Starring: Dev Patel/alicia vikander/joel edgerton/Sarita Choudhury/Sean Harris

52. Red Rocket

Director: Sean Baker

Screenwriter: Sean Baker/Chris Bergzi

Starring: simon rex

53. Unknown Cat King movie Untitled Elvis Presley Project

Director: baz luhrmann

Screenwriter: Sam Bromell/craig pearce/baz luhrmann

Starring: austin butler/Tom Hanks/rufus sewell/maggie gyllenhaal/luke bracey

54. Stillwater city stillwater

Director: tom mccarthy

Screenwriter: Thomas Peter Gunn/Noé Debré/Marcus Hinchey/tom mccarthy

Starring: Matt Damon/Abigail breslin/camille cottin/Deanna Dunagan/Robert Peters

55. Zola

Director: Garnikza Bravo

Screenwriter: andrew neel/Mike Roberts/David Kushner

Starring: nicholas braun/Lily Gio/Coleman Domingo/Taylor Peggy/Megan Hayes.

56.An Afternoon with SCTV

Director: martin scorsese

Starring: Catherine O ‘Hara/rick moranis/eugene levy/martin short/andrea martin

57. On A Half Clear Morning.

Director: Bruno Dumont

Screenwriter: Bruno Dumont

Starring: Léa Seydoux/Beno?t Magimel/Blanche Gardin

58. On the Lan Shu Shulan River

Director: Hou Xiaoxian

Screenwriter: Zhu Tianwen

Starring: Shu Qi/Zhang zhen

59. The Velvet Underground

Director: Todd Haynes

Screenwriter: Todd Haynes

60. Black Widow

Director: Cate Shortland

Screenwriter: Jacques schaffer/ned benson/Eric Pearson/Stan Lee/Don Heck/Don Rico.

Starring: Scarlett Johansson/Florence Pew/rachel weisz/david harbour/ray winstone

61. Antlers

Director: Scott Cooper

Screenwriter: Scott Cooper/Nick Antosca/C. Henry Chaisson

Starring: keri russell/Jesse Plemons/graham greene/Scott Haze/rory cochrane

62. Don’t worry, dear Don’t Worry Darling

Director: Olivia Wilde

Screenwriter: Katherine Silbermann/Carey Van Dyke/Shane Van Dyke.

Starring: Olivia Wilde/Florence Pew/chris pine/gemma chan/douglas smith

63.Hope

Directed by Jackie Van Beek and Madeleine Sami.

Starring: aubrey plaza

64. "The Daughter in the Dark" The Lost Daughter

Director: maggie gyllenhaal

Screenwriter: maggie gyllenhaal/Elena ferrante

Starring: olivia colman/Dakota Johnson/Peter Sarsgaard/Jessie Buckley/Paul Meska.

65. Untitled David O. Russell Project, a new film from David O. Russell.

Director: David O. Russell

Screenwriter: David O. Russell

Starring: Christian Bale/Margot Elise Robbie/John David Washington

66. "Double Body" Dual

Director: Riley Stearns

Screenwriter: Riley Stearns

Starring: Karen Sheila Gillan/aaron paul/Beyola Cole/martha kelly/Jesse Eisenberg.

67.Jonty

Director: Eric Wareheim

Screenwriter: Jesse Armstrong/Sam Bain

Starring: michael cera

68.Italian Studies

Director: Adam Leon

Screenwriter: Adam Leon

Starring: vanessa kirby

69. The Brutalist.

Director: brady corbet

Screenwriter: brady corbet/Mona Fastvold

Starring: joel edgerton/marion cotillard/mark rylance/Sebastian Stan/vanessa kirby

70. Mona Lisa and the Blood Moon

Director: ana lily amirpour

Screenwriter: ana lily amirpour

Starring: ed skrein/kate hudson/Craig Robinson/Kenneth Kent Bryan/All Zhong Rui.

71. Shang Qi Shang Chi and the Legend of the Ten Rings

Director: Destin Cretton

Screenwriter: Dave Callaham/Steve engelhardt/Jim Sterling

Starring: Liu Simu/Tony Leung Chiu Wai/Awkwafina/Yang Ziqiong/Chen Fala

72. Godzilla vs Kong Godzilla vs Kong

Director: Adam Wingard

Screenwriter: Eric Pearson/Max Borenstein/Terry Rossio/michael dougherty/Zach Shields.

Starring: millie bobby brown/Eiza González/Alexander Skarsgard/rebecca hall/kyle chandler

73. "loyal Dog" dog

Director: Reid Carolin/channing tatum

Screenwriter: Reid Carolin/channing tatum/Brett Rodriguez

Starring: channing tatum/Aquila Zor/Ronnie Gene Blevins/skyler Joy/Trent Buxton.

74. Cinderella

Director: Kay Cannon

Screenwriter: Kay Cannon/james corden

Starring: Camilla Cabeo/Billy Porter/Nicholas Galitzine/Minnie Driver/Maddy Bellio.

75. Luca Luca

Director: Enrico Casarosa

Screenwriter: jesse andrews/Mack jones

Starring: john ratzenberger

76. The Passionate Life of louis wain The Electrical Life of Louis Wain

Director: Tomomori Fukuda

Screenwriter: Tomomori Fukuda/Simon Stephenson

Starring: benedict cumberbatch/Claire Foy/Andrea Reisboro/Toby Jones/Olivier Richters.

77. Cherry in Sherry

Director: anthony russo/joe russo

Screenwriter: Jessica Goldberg/Angela Russo-Otstot/Nico Walker

Starring: Tom Holland/Kelly berglund/Thomas Lennon/Jack Reynor/adam long.

78. The Good Land

Director: robin wright

Screenwriter: Liz Hannah/Jesse Chatham

Starring: robin wright/kim dickens/Demián Bichir

79. "False Positive" is false positive

Director: John Lee

Screenwriter: John Lee/Ilana Glazer

Starring: Ilana Glazer/pierce brosnan/justin theroux/Josh Hamilton/gretchen mol

80. Ghostbuster 3 2020》Ghostbusters: Afterlife

Director: jason reitman

Screenwriter: jason reitman/gil kenan/dan aykroyd/harold ramis

Starring: paul rudd/Carrie Coon/finn wolfhard/mckenna grace/sigourney weaver

81. chainsaw 9: whirlpool Spiral: From the Book of Saw

Director: darren lynn bousman

Screenwriter: Josh Stoberg/Peter Goodfinger/chris rock

Starring: chris rock/samuel jackson/max minghella/marisol nichols/zoie palmer

82. Top Gun: Maverick Top Gun: Maverick

Director: joseph kosinski

Screenwriter: Ehren Kruger/eric singer/Christopher McQuarrie/Justin Marks/Jim Cash/Jack Epps Jr./Peter Craig.

Starring: Tom Cruise/Jennifer Lynn Connelly/miles teller/jon hamm/Fang Kimmer.

83. The Many Saints of Newark

Director: Alan Taylor

Screenwriter: DeCesare/Lawrence Konner

Starring: Vera Farmiga/jon bernthal/ray liotta/corey stoll/billy magnussen

84. In the Heights in the heights

Director: Zhu Haowei

Screenwriter: Chiara Ai Lei, Gloria Huddes/Marc Klein

Starring: Anthony Ramos/corey hawkins/Melissa varela/Olga Merediz/Lin-Mannur Miranda.

85. They Cloned Tyrone

Director: Juhel Taylor

Screenwriter: Juhel Taylor/Tony Rettenmaier

Starring: John Boyega

86. The Last Duel

Director: ridley scott

Screenwriter: Ben Affleck/Matt Damon/nicole holofcener/Eric Jagger.

Starring: Ben Affleck/Matt Damon/Jodie Comer/adam driver/harriet walter

87. Gucci

Director: ridley scott

Screenwriter: Andrea Berloff/Becky Johnston/Charles Randolph

Starring: Lady Gaga/Robert De Niro/Al Pacino/Jared Joseph Leto/adam driver

88. The Mad Woman’s Ball

Director: melanie laurent

Screenwriter: melanie laurent

Starring: Léa Seydoux

89. King Richard King Richard

Director: Reinaldo Marcus Green

Written by Zach Baylin

Starring: will smith/jon bernthal/Liev Schreiber/Aunjanue Ellis/Saniya Sidney

90. "Giant Bug"

Directed by Jean-Pierre Jenet

Screenwriter: Jean-Pierre Jenet/Guillaume Laurent

Starring: elsa zylberstein/Isabelle Nanty/Alban Lenoir/Sef Hajedi

91. West Side Story West Side Story

Director: Steven Allan Spielberg

Screenwriter: Tony Kushner/Arthur Laurents/Shakespeare.

Starring: Ansel Elgort/Rachel Segler/Kyle Allen/rita moreno/corey stoll

92. Fast & Furious 9 F9

Director: Lin Yibin

Screenwriter: Dan Casey/Gary Scott Thompson

Starring: Vin Diesel/john cena/michelle rodriguez/jordana brewster/tyrese gibson

93. The Unbearable Weight of Massive Talent.

Director: tom gormican

Screenwriter: tom gormican/Kevin Etten

Starring: Nicolas Cage/pedro pascal/neil patrick harris/Sharon Horgan/Tiffany Haddish

94. The Woman in the Window

Director: joe wright

Screenwriter: Dan Mallery/tracy letts

Starring: amy adams/Gary Oldman/Julianne Moore/anthony mackie/Wyatt Hawn Russell

95. Army of the Dead

Director: Zack Snyder

Screenwriter: Zack Snyder/Joby Harold/Shea Hatton

Starring: Dave Batista/ella purnell/garret dillahunt/Ana de la Reguera/Theo Rossi

96. "blockade" Lockdown

Director: doug liman

Screenwriter: Steven Knight

Starring: Anne Hathaway/Chevat Egafo/Ben Stiller/lucy boynton/Mindy Kaling.

97. The Beatles: The Return The Beatles: Get Back

Director: Peter Jackson

Starring: John Lennon/paul mccartney/george harrison/Ringo Starr/Yoko Ono Lennon

98. "Venom: Let There Be Carnage".

Director: andy serkis

Screenwriter: Kelly Marcel

Starring: Tom Hardy/michelle williams/Woody Haeerlson/naomie harris/Stephen Graham

99. Three Thousand Years of Missing.

Director: george miller

Screenwriter: george miller

Starring: idris elba/Tilda Swinton

100. "Mysterious Sea" Uncharted

Director: ruben fleischer

Screenwriter: Matt Holloway/Art Marcum

Starring: Tom Holland/mark wahlberg/antonio banderas/Sophia Ali/Tati Gabrielle.

So, which film are you most looking forward to in 2021?

(This article is compiled from The Playlist, and the picture is from the Internet.)

Time:2022yearsevenmoon14sun

　　Place:National Health and Wellness Committee Xizhimen Office Press Release Hall

　　Moderator:Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department

Jiabin:Nie Chunlei, Director of Grass-roots Department of National Health and Wellness Commission

             Xu Gangzhu   Member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.

             Ran Chongqing   Deputy Secretary of Xishui County Committee, Zunyi City, Guizhou Province, and county magistrate of the county people’s government.

             Zhang Yalan   Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing

 

 

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Good morning, media friends! Welcome to the press conference of the National Health and Wellness Commission. First of all, I would like to inform you about the recent important health policy documents.

The first is to issue "2021Statistical bulletin on the development of China’s health undertakings in 2000, which pointed out that the average life expectancy of Chinese residents was increased by2020Annual77.93Raise the age to2021Annual78.2Years old, maternal mortality rate from16.9/10Ten thousand fell to16.1/10Ten thousand, the infant mortality rate from5.4‰drop to5.0‰Positive progress has been made in all fields of medical and health care. The second is to issue "2020The annual Bulletin on the National Monitoring and Analysis of the Performance Appraisal of the Second-and Third-level Public Hospitals in China, evaluates and analyzes the second-and third-level public hospitals in China from the aspects of medical service quality, operational efficiency and internal management, information construction and application level, sustainable development mechanism, and people’s satisfaction, so as to optimize the development environment, improve management level, and meet people’s health needs. The third is to issue "About Doing Well"2022Notice on the work of basic public health services in ",clear the main tasks and overall requirements of basic public health services, do a good job.“One old and one young."Health management services, promote the integration of medical care and prevention in urban and rural communities, comprehensively promote the popularization and application of electronic health records, and promote the equalization of basic public health services. The fourth is to issue the "On the Development"2022Notice of National Medical Team’s Touring Medical Work in, focusing on areas with weak medical service capacity, such as counties where ethnic minorities live in concentrated communities and land border counties, organized national medical teams to carry out touring medical work in relevant areas, and consolidated and expanded the achievements of health poverty alleviation with rural revitalization through effective measures such as roving medical treatment, technical support and management guidance, personnel training, and strengthening the construction of telemedicine cooperation network. The above is a recent briefing.

The party and the government have always attached great importance to rural and grass-roots health work. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has put people’s health in a strategic position of giving priority to development, put forward the health and health work policy in the new era, and will“Focus on the grassroots"Put it in the first place Taking the construction of primary medical and health service system as the basic work, constantly improving the basic infrastructure conditions and improving the ability of disease prevention and treatment and health management at the primary level, after years of continuous efforts, positive progress and results have been achieved.

Today’s press conference will focus on the progress and effectiveness of grassroots medical and health services since the 18 th National Congress of the Communist Party of China, which is also the National Health and Wellness Commission.“Everything is for people’s health.——Our ten years"In the tenth session of the series of conferences, the guests attending this conference are:

Mr. Nie Chunlei, Director of Grass-roots Department of National Health and Wellness Commission;

Mr. Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association;

Mr. Ran Chongqing, Deputy Secretary of Xishui County Committee, Zunyi City, Guizhou Province, and County Governor of County People’s Government;

Ms Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing.

I am Hu Qiangqiang, spokesperson of the National Health and Wellness Commission.

First of all, please invite Director Nie Chunlei to introduce the progress and effectiveness of the construction of primary health care service system.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Dear media friends, primary health care is related to the health of hundreds of millions of people. Since the 18th National Congress of the Communist Party of China, the National Health and Wellness Commission has implemented the Party’s health and wellness policy in the new era. Together with relevant departments, it has persisted in focusing on grassroots units, increased capital investment, strengthened the construction of grassroots institutions, improved the operational mechanism of grassroots units, and innovated the grassroots service model. The ability of grassroots units to prevent and treat diseases and health management has been continuously improved, and positive progress and results have been achieved.

First, the network of primary medical and health institutions has been continuously improved. by2021By the end of the year, there were nearly all kinds of primary medical and health institutions in China.98Ten thousand, more than health personnel.440Ten thousand people, to achieve full coverage of streets, communities, towns and villages. The sixth statistical survey of health services shows that,90%Our family15You can reach the nearest medical point within minutes. Second, the capacity of primary health care services has been continuously enhanced. We have successively carried out“Establish a demonstration community health service center”“Township hospitals satisfied by the masses”“Quality service grass-roots bank"And other activities, to carry out the construction of community hospitals, the introduction of hospitals, community health service center capacity standards, grassroots infrastructure conditions continue to improve, facilities and equipment upgrade, the service environment is more warm, and the proportion of primary diagnosis and treatment has been maintained for a long time.50%Above. Third, the new mechanism of grass-roots operation is more perfect. Adhere to the government’s leadership, promote the implementation of the government’s medical responsibility, cancel the drug addition, improve the multi-channel compensation mechanism such as basic public health subsidies and basic drug subsidies, effectively resolve the historical debts of grassroots institutions, and bring all eligible grassroots institutions into the previous new rural cooperative medical care and the current urban and rural residents’ medical insurance and urban workers’ medical insurance. It is much more affordable and low-cost for the masses to go to the grassroots to see a doctor. Fourth, public health services have been further consolidated. Projects carried out by grass-roots institutions are from10Class extends to12Class, every year for patients with key diseases such as hypertension, diabetes, tuberculosis and so on0-6Years old children, pregnant women,65Provide key groups such as the elderly and above.10Health management services for more than 100 million people. In addition, promote the establishment.32Ten thousand villages live in public health committees, laying a solid foundation for community prevention and control of COVID-19 epidemic. Fifth, the innovative development of family doctor contract service. by2021By the end of the year, all cities and counties (cities, districts) in China have basically implemented family doctor contract services, and more thanforty-twoA team of 10,000 family doctors provide medical and health services including long-term prescriptions and on-site services for contracted residents, especially key groups such as chronic patients and the elderly. Sixth, the construction of a close county medical community has been fully promoted. across the countryeight hundredA number of counties (cities, districts) carried out pilot projects to promote the implementation of medical insurance package payment, promote the sinking of resources, and promote the integration of medical care and prevention. While guiding the medical community to improve its medical capacity, it turned more work to disease prevention, and the proportion of inpatients and residents’ medical insurance reimbursement in counties increased steadily. Strengthen telemedicine and informatization construction, and gradually realize grassroots inspection, superior diagnosis and service homogeneity.

In the next step, in accordance with the decision-making arrangements of the CPC Central Committee and the State Council, we will always focus on the grass-roots units and constantly provide the masses with better and more efficient medical and health services nearby. thank you

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Thank you, Director Nie. Let’s enter the question session. Please inform your news organization before asking questions.

Xinhua news agency reporter:

We know that,“Strong base"It is an important principle and work content to deepen the reform of medical and health system.10In recent years, the construction of primary medical and health service system in China has made positive progress and achievements. However, the data shows that the proportion of outpatient visits in primary health care institutions has declined in recent years. How do you interpret it? Does it mean that the ability of primary health care service is not as good as before? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question, which is really very important. Many people may have this misunderstanding, so it is very necessary to clarify it here. In recent years, the proportion of outpatients in primary health care institutions has declined, but it does not mean that the capacity of primary health care services has weakened. We can see from the picture that the blue one is2012Year, red is2021Year, from the perspective of the number of grass-roots institutions, from91.3Ten thousand has increased to97.8Ten thousand, the number of institutions is increasing. Judging from the number of beds in grassroots institutions, from2012Annual132.4Ten thousand sheets have arrived.2021Increase to171.2Ten thousand, the number of beds is also increasing. From the perspective of health workers in grass-roots institutions,2012Nian is343.7Ten thousand people, to2021Nian is443.2Ten thousand people, the organization’s health staff is also increasing. Moreover, among health personnel, the number of medical practitioners and assistant medical practitioners has also increased, from100.9Ten thousand people increased to161.5Ten thousand people. From the number of institutions, beds, and grass-roots staff, the proportion of practicing doctors at the grass-roots level has increased, and the proportion of health workers and practicing doctors in township hospitals and community health centers has also increased. Township hospitals,2012Bachelor degree or above is10%, the community center is33%, respectively increased to2021Annual32%and59%From the perspective of academic structure, it is also rising. This shows that our grass-roots institutions have been developing, so has our staff, and our service capacity has not actually declined. From the perspective of service volume,2012-2021The service volume of outpatient service in primary medical institutions in41.1Hundreds of millions of people have increased to42.5Due to the epidemic, the number of outpatients in various medical institutions in China has generally declined in the past two years, and the number of primary medical institutions has also declined, but overall, it has steadily increased. Our service ability does not mean that the proportion of outpatients in primary medical institutions has decreased, but the actual number of outpatients has increased. At the same time, I want to explain to you here that primary health care institutions are different from hospitals and disease prevention and control institutions. They not only undertake basic medical services, but also undertake a large number of public health services, with hundreds of millions of hypertensive patients and3500More than 10,000 diabetic patients need their follow-up, and each year there are more than.1000Tens of thousands of pregnant women and newborns need them to do prenatal and postnatal visits and neonatal visits. Every year, tens of millions of children need vaccination and they need to provide services, and we have to provide services for them every year.oneYiduo65In fact, the time and energy spent in providing these services for the elderly aged 18 and over are not less than those spent in visiting an outpatient clinic, and some will be longer. Therefore, to measure primary health care institutions, we should not only look at the proportion of outpatient visits, but also look at the comprehensive service capacity. If we add a lot of manpower and material resources invested in the prevention and control of normalized epidemic situation, the grass-roots level has undertaken a lot of work, and its service capacity is still steadily improving. Of course, from the perspective of outpatient service, the decline in the proportion shows that the speed of improving our medical service ability can’t keep up with the growth of the health demand of the people, especially now that the demand for high-quality medical services and diversified medical services is growing rapidly, there is still a gap in our grassroots development. Therefore, in the next step, we will be problem-oriented, vigorously improve the service capacity of primary health care institutions, and leave more patients at the grassroots level. Thank you.

China news service reporter:

Ordinary people mainly consider the service ability and level of medical and health institutions when choosing medical and health institutions. Excuse me, by what means does the state improve the service capacity of primary medical and health institutions? How to optimize the order of medical treatment so that more patients can stay at the grassroots level? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question. In recent years, in order to adapt to the economic and social development and meet the growing health needs of the people, we have taken improving the ability of primary medical services as the most basic and fundamental important work, and taken various measures to keep patients at the grassroots level. First, the service capacity standards of township hospitals and community health service centers were introduced to guide local self-evaluation, self-construction, rectification and upgrading. till/extremely2021At the end of the year, there have been accumulated2.3Tens of thousands of grass-roots organizations have reached the basic standards and recommended standards of service capacity. The second is to build community hospitals based on community health service centers and township hospitals, and introduce the basic standards of community hospitals and the key points of medical quality and safety core system. till/extremely2021By the end of the year, more than 100 community hospitals had been built.2600Home. Third, various means are used to expand the ranks of grassroots health personnel and recruit rural order-oriented free medical students.sevenMore than ten thousand, of which3.5Ten thousand people have served at the grassroots level. Complete the general practitioner transfer training.23More than 10,000 person-times. Add the qualification examination for assistant doctors in rural general practice,15.4Ten thousand people have obtained the corresponding qualifications. Implement the project of improving the ability of primary health personnel and train all kinds of primary health personnel.59Ten thousand people. In the past two years, medical college students have been registered as rural doctors without examination, exceeding4300College students enter the ranks of rural doctors. The fourth is to promote the construction of county medical community, highlighting“Strong county territory and strong grassroots"Guide, determine Shanxi, Zhejiang and Xinjiang.threePilot provinces and other provinces551A pilot county. The monitoring data shows that the effect of medical service sinking in the county is constantly emerging. The fifth is to speed up information construction, empower primary health care services, and initially establish a national primary health care comprehensive management platform, which has been realized.23Network connectivity and data transmission in 20 provinces. arrive2021By the end of the year, telemedicine had covered all poor counties and extended to rural areas. Through the above measures, the ability of preventing and treating diseases and health management at the grassroots level has been steadily improved, and more patients have been kept at the grassroots level. Thank you.

China health talent reporter:

It is the key to improve the talent team of primary medical and health services, but compared with large hospitals, some primary medical institutions are facing talents.“Can’t recruit or stay."problem Excuse me, what measures has Hebei Province taken to strengthen the construction of medical and health talents in recent years? What progress has been made in strengthening the treatment guarantee for rural doctors? Thank you.

Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.:

Thank you for your question and concern about the health cause in Hebei Province. In strengthening the construction of primary medical and health personnel, our province has mainly taken the following measures and achieved certain results.

First, strengthen training and introduce talents.2019Since, our province has used the rural order-oriented medical students’ free training program and the higher medical college’s education promotion program for grassroots health personnel to comprehensively improve the education level of rural medical and health personnel. Up to now, it has recruited free medical students from rural areas.1682People. In addition, the localization training mode of rural doctors is promoted in the whole province, funded by local finance, and medical colleges are entrusted to train local and high school graduates or rural doctors’ children to reach the secondary medical professional level, and then directly work in village clinics after registration according to procedures. For example, Chengde City has been cultivated through this model.1616People have solved the problems of getting down, staying and not using. The second is to implement the treatment and leave the talents behind.2019In, our commission, together with the Provincial People’s Social Welfare Department, formulated the salary reform measures for grass-roots medical and health institutions in Hebei Province, allowing medical service income to deduct costs and withdraw various funds according to regulations, which will be mainly used for personnel rewards.,In principle, it can be independently extracted from the balance of income and expenditure in the previous year.50%The proportion is used for additional performance pay, and the additional part is not included in the total performance pay management. The third is to reform the evaluation and appointment of professional titles and broaden the space for talent development. Optimize the post setting of primary medical and health institutions, set up senior titles at the grassroots level, and obtain intermediate titles for primary medical staff to work continuously at the township and village levels.10Those who have passed the examination for more than years will be given priority to participate in the evaluation of deputy senior titles and work continuously.15After passing the examination for more than years, priority will be given to the evaluation of senior titles at the grassroots level; Relax the evaluation conditions and increase the proportion of senior and middle-level health titles at the grassroots level. In the past, the more you go to the grassroots level, the less the proportion of senior and middle-level titles is. Now, the proportion is gradually increased, and the channels for promotion of grassroots talents’ titles are unblocked.

In strengthening the protection of rural doctors’ treatment, our province mainly implements rural integrated management and“Rural employment and village use"To solve the problems of rural doctors’ salary and old-age security.2020In, the integrated management of township health centers and village clinics was fully implemented in our province. All township health centers signed labor contracts with rural doctors who were brought into the integrated management, and paid endowment insurance for them according to the regulations. The salary was determined according to the salary level of similar on-the-job staff in local township health centers. After the implementation of basic public health service subsidies, general medical expenses, special subsidies for essential drugs and other subsidies, the difference was still low compared with the salary of similar on-the-job staff in township health centers, and the basic salary was paid monthly by the county finance. Up to now, our province has been integrated into management.62757All the rural doctors paid the old-age insurance, which effectively solved the long-awaited old-age security problem of rural doctors.

Central Radio and Television General Station Yang Guang reporter:

We are concerned that National Health Commission has just issued a document, that is, some requirements for implementing the Party’s health and health work policy in the new era with grassroots as the focus. We know that the health work at the grass-roots level can not be separated from the attention and promotion of local party committees. I would like to ask, what are the highlights of Xishui County in strengthening grassroots health work, especially rural health work? What are the feelings of the grassroots? Thank you.

Ran Chongqing, Deputy Secretary of Xishui County Committee and County People’s Government of Zunyi City, Guizhou Province:

Thank you very much for your concern. The Xishui County Party Committee and the county government have always regarded health work as the biggest livelihood fact, earnestly fulfilled the main responsibility of the government to run medical services, and constantly increased the protection of people and property. The following work has been carried out in strengthening rural health and grassroots health work.

The first is to strengthen infrastructure construction.“Thirteenth five-year plan"Since then, the financial expenditure on primary health care has not been lower than the general budget expenditure.8.3%, medical and health expenditure is not less than the total expenditure14.5%To support the development of medical and health undertakings. So far, we have accumulated investment.18100 million yuan was used to standardize the construction of tertiary medical institutions in counties and villages, and the service capacity at the grassroots level was greatly improved.

The second is to optimize the construction of talent team.“Thirteenth five-year plan"Since, the county has increased1200A health technical staff, every year we open recruitment.200Undergraduate and above personnel have been enriched to county and township medical institutions. Township hospitals fully implement the full financial salary and carry it out.“Two permits"Policies to mobilize the enthusiasm of medical staff. At the same time, we openly recruit students every year.20Famous village doctors have been established, and the employment mechanism of recruiting townships and managing villages in counties has been established and improved. The identity of village doctors has changed, the treatment has been improved, the old-age care has been guaranteed, and the grassroots medical team has become more stable.

The third is to strengthen service capacity building. We have always insisted on paying equal attention to Chinese and western medicine, and all township hospitals in the county have built Chinese medicine clinics, providing an average of10More than a suitable technology of traditional Chinese medicine to promote the inheritance and innovation of traditional Chinese medicine. All county and rural medical and health institutions have completed information construction, realized interconnection, and achieved deep integration of grassroots medical prevention. Central township hospitals have purchasedCTAnd other large equipment, all hospitals are equipped.BSuper,DR, automatic biochemical analyzer and other equipment, and effectively improve the diagnosis and treatment level of primary medical institutions.

Fourth, innovation system reform. We actively explore two county-level hospitals as leaders,fiveHome-centered township hospitals are medical sub-centers, and radiation drives the development of other remote township hospitals step by step, which promotes the sinking of high-quality medical resources and the orderly promotion of graded diagnosis and treatment system.

In recent years, the whole medical and health level of Xishui has changed greatly, and the people’s sense of medical treatment and happiness have been further enhanced, and the rate of medical treatment in the county has reached.92.6%. In the next step, we will continue to increase investment in health care, truly do a good job in people’s livelihood and provide people with better and more efficient medical and public health services.

Xishui is the old revolutionary base area and the main battlefield of Sidu Chishui Campaign. We sincerely welcome media friends to take a walk and have a look at Xishui. Thank you.

Beijing News reporter:

We understand that residents in some places report that they exist after signing up for family doctors.“Sign without an appointment”“It is difficult to sign an appointment."The phenomenon. Grass-roots doctors are busy with their own work, and the number is relatively small. I would like to ask, what services can residents get after signing the contract? As a medical institution, what measures can be taken to improve the compliance rate and residents’ satisfaction? Thank you.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank you for your question. After signing up for family doctor service, residents can get basic medical care, preventive health care and health guidance. Take Chaoyang District as an example. What we are promoting is“1+6+N”The characteristic service mode of family doctor contract, different service packages correspond to different service objects and different service contents. What I just saidoneIs the basic service package, suitable for the general population, the content of the service includes basic medical care, public health and general health management.sixIs a personalized service package, mainly aimed at six key groups, including the elderly,0-6Children, pregnant women, disabled people and patients with chronic diseases such as severe mental disorders, hypertension and diabetes are provided with services mainly for follow-up of chronic diseases, including physical examination of the elderly and preventive health care for women and children.NIt is a customized service package, which is aimed at some special people identified by civil affairs, disabled persons’ federations and other departments, and these people can enjoy on-site service. In these processes,NIt is infinitely expanding. For example, our center has also formulated a service package for health housekeepers for office workers, mainly to improve sub-health status.

In terms of improving residents’ feelings of signing contracts and promoting effective performance, we have mainly done the following four aspects: First, we should strengthen publicity and guidance. We make extensive publicity by entering the community, the family and the unit, so that residents can deeply understand the connotation of signing a contract for home doctors and improve their awareness rate and utilization rate. The second is to optimize the service process. The contracted residents practice appointment and directional triage, which means that they are assigned to contracted doctors at the same time when they register for treatment. We use information technology. Before the diagnosis, we will manage his health in the health cabin, so that he can have a personal feeling about signing a contract with a family doctor. For residents of Chaoyang, we have also developed a healthy Chaoyang.APPResidents can use this without leaving home.APPMake an appointment for registration and online consultation. The third is to carry out special services. For example, we are demand-oriented and carry out vision and hearing screening for children in our jurisdiction. If there are problems, we will refer them in time and make corresponding corrections. For women’s postpartum rehabilitation, we have set up pelvic floor rehabilitation service. For patients with chronic diseases, we have carried out the evaluation of cardiopulmonary function and fundus examination. Fourth, we pay more attention to assessment and evaluation. In our center, we set up a signing return visit center, and we use intelligent means to carry out return visits to the contracted people every month. From the aspects of service quantity, service quality, satisfaction and authenticity, the assessment results will also be linked to performance. Through the above work, I hope to be able to sign a contract, perform a contract and do it.

In view of what you just mentioned“Sign without an appointment"may be“It is difficult to sign an appointment."In my opinion, there may be problems in providing service capacity caused by inadequate staffing, heavy tasks and insufficient job attraction in primary medical institutions, but there are also problems that some residents may have a biased understanding of the connotation of our family medical work. At present, many residents think of family doctors as private doctors, and they think of going home. In fact, what I want to say is that family doctors are by no means home doctors. The service of family doctors signing contracts is actually a change in service mode, and it advocates a long-term and stable contractual service relationship. Therefore, we especially hope that media friends can help us strengthen publicity and hope that everyone can have a correct understanding of the work of family doctors signing contracts. Of course, we will also work harder and take the expectations of residents as the focus and direction of our future work. Thank you.

CCTV News Center reporter at the reception desk:

In recent years, the age structure of rural doctors in our country is aging, and the number of rural doctors is also decreasing. As the gatekeeper of residents’ health, how will our country strengthen the construction of rural doctors next? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thanks to this reporter friend, this question is really complicated. First of all, I explain two concepts, that is, village doctors and village doctors. Most people think that village doctors are village doctors and village doctors are village doctors. Actually, strictly speaking, the concept is different. Rural doctor is a specific concept, which is clearly put forward in the Medical Law and the Regulations on the Management of Rural Doctors. Rural doctors provide medical and health services to rural residents in village clinics, but they do not have the qualifications of practicing doctors or assistant doctors, but only have the certificate of rural doctors. This group of people is actually a specific group. Historically, this group of people gradually evolved from the barefoot doctors in the past, but they do not have the qualifications of practicing doctors and assistant doctors. They provide services for the people and have the qualifications of rural doctors. The rural doctor certificate is a certificate for their practice, so these people are rural doctors in a strict sense. However, there are not only rural doctors, but also some practicing doctors and assistant practicing doctors who provide services for the people in the village. Usually, many times, the two concepts will be mixed, saying that a village doctor is a village doctor and a village doctor is a village doctor, which is actually different. Statistically, rural doctors strictly refer to doctors working in this part of the village who do not have the qualifications of practicing doctors or practicing assistant doctors, so that everyone can understand it better. The direction of our efforts now is to turn rural doctors into practicing doctors or practicing assistant doctors, because all localities are making active efforts and our work has been promoted.Therefore, the number of rural doctors is decreasing, but in fact, the number of rural doctors working in rural clinics has not decreased much. from2012-2021In 2000, village doctors working in village clinics all over the country went from125.5Ten thousand fell to114.7Ten thousand, the number of decline is not much, because the population in our countryside has decreased, so it is reasonable to reduce the number of doctors serving. In fact, the number of village doctors per thousand rural residents is from2012Annual1.25Rise to2021Annual1.3In a real sense, the number of village doctors per capita has increased. The number of rural doctors is declining, from2012Annual102Ten thousand fell to2021Annual67Ten thousand, we think the decline is obvious, but the number of practicing doctors and practicing assistant doctors in the village medical team is rising, from23.3Million has risen to47.6This shows that the number of rural doctors is decreasing, but the number of practicing doctors and assistant practicing doctors serving the people in the village is increasing, and the total number has not actually decreased. The quality and ability of the personnel who provide medical services to the residents in village clinics have been significantly improved, which is a positive phenomenon and the result we expect.

With the construction of a healthy China and the implementation of the national strategy of rural revitalization, village doctors have played an irreplaceable role in providing medical and health services for the people in villages. Improving their quality is a very important task. Our Committee will actively work with relevant departments to integrate the construction of village doctors into the overall plan of the construction and development of the whole rural medical and health system, strive to promote the local mature experience to become a national policy, and create a good policy environment for the development of village doctors, especially to implement the local main responsibility and solve the problems of village doctors’ treatment and old-age security in a classified way. Just now, President Xu of Hebei Province introduced that the problems of providing for the aged and salary of village doctors are better solved in Hebei Province. We should further guide all localities to transform rural doctors into practicing doctors and assistant practicing doctors, improve the overall service capacity of the rural medical service system, and lay a solid foundation for comprehensively promoting the construction of healthy China and realizing rural revitalization. Thank you all.

China Youth Daily reporter:

Grassroots medical and health institutions are close to the people, but some places report that patients go to primary medical and health institutions to see a doctor, especially those who are transferred from the superior to the lower level, can’t prescribe medicine in primary medical and health institutions. What policies and measures are there to meet the people’s demand for drugs nearby? What is the current situation of primary medical and health institutions? Thank you.

Xu Gangzhu, member of the Party Committee of Hebei Provincial Health and Wellness Committee and full-time vice president of Family Planning Association.:

Thank you for your question. In order to meet the people’s demand for drugs for common diseases, frequently-occurring diseases and chronic diseases, our province has formulated a plan to accelerate the construction of a close county medical community, vigorously promote rural integration, and build“County and township integration, rural integration"The pattern of medical treatment. On the one hand, we encourage the unified procurement and equipment of drugs within the medical community to meet the drug demand of patients with common diseases or chronic diseases with clear diagnosis and stable condition in the primary medical institutions of the medical community. On the other hand, through township hospitals to village clinics“Unified management of medical equipment"According to the clinical needs, the medicines in village clinics are uniformly purchased, distributed and managed by township hospitals, and the medicines in village clinics are effectively connected with those in township hospitals. Once there is a shortage of medicines in village clinics, township hospitals can allocate them at the first time. At present, our province requires village clinics to have no less than drugs.260Species, which require40%Our drugs are mainly used for common diseases, including diabetes, hypertension and other common diseases, frequently-occurring diseases and chronic diseases, which can basically meet the needs of the general public. Now the people are more convenient to use drugs, and their sense of acquisition and happiness is constantly improving. Thank you.

Macao Monthly, Macao News Agency reporter:

We are concerned that the goal of equalization of basic public health services is to ensure that urban and rural residents get the most basic and effective basic public health services and narrow the gap between urban and rural residents. Excuse me, what tangible benefits have been brought to people’s health since the equalization of basic public health services has been promoted for more than ten years? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you, reporter friend. Basic public health service is indeed a new task of medical reform. Especially since the deepening of medical reform, we have actively promoted the equalization of basic public health services with the guidance of fair enjoyment by the masses, and the connotation of services has been gradually enriched, and the number of beneficiaries has been expanding. In the past ten years, the equalization of basic public health services has achieved positive results.

The first is to promote the establishment of a basic public health service system in line with China’s national conditions. Basic public health services are provided by the state to residents free of charge, from scratch, from small to large, from pilot to legal form, which is a major institutional innovation to implement prevention first and protect residents’ health. The central and local governments have combined and promoted together, and gradually improved the security system, management system, operation and supervision and evaluation mechanism, and incorporated them into the national basic public service standards, providing a basic guarantee for the realization of education for young children, medical care for the sick and a sense of security for the old.

Second, the level of equalization of basic public health services has gradually improved. From the service population, urban and rural residents in our country, as long as they are permanent residents in the jurisdiction, regardless of gender, age, occupation, nationality, household registration, etc., can have equal opportunities to obtain corresponding basic public health services; In terms of service content, we have successively formulated three editions of National Basic Public Health Service Standard, defining the service object, service content, service provider and evaluation index, so as to ensure the standardization and unification of service content. From the perspective of service provision, basic public health services are mainly provided by grassroots medical and health institutions, namely township hospitals, community health service centers, village clinics and community health service stations. These institutions have basically achieved full coverage of counties, townships, villages and communities, making it convenient for residents to get basic public health services fairly and easily nearby.

Third, the implementation of basic public health services has effectively promoted the health level of urban and rural residents. For example, it should be provided to urban and rural children every year2More than 100 million injections of immunization program vaccination services to prevent polio, measles, hepatitis B and so on.12An infectious disease has built a strong firewall. The monitoring of the health literacy level of urban and rural residents in China shows that the health literacy level of Chinese residents has changed from2012Annual8.8%Raise to2021Annual25.4%The improvement of residents’ health literacy and the implementation of basic public health services have contributed greatly. Of course, we also see that the work of basic public health service projects in some places is not in place enough, and the people’s sense of acquisition is not strong and their feelings are not deep. In the next step, we will focus on improving the people’s sense of gain and feeling, especially strengthening services and improving quality, and further improving the level of equalization of basic public health services. Thank you.

Red star journalist:

The construction of close county medical community is an important measure and a powerful starting point to promote the construction of graded diagnosis and treatment system. Excuse me, how is the compact county medical community built in Xishui County? What benefits can ordinary people get from it? Thank you.

Ran Chongqing, Deputy Secretary of Xishui County Committee and County People’s Government of Zunyi City, Guizhou Province:

Thanks to this reporter friend. Xishui county from2019Since it became a pilot county of national county medical community in, we have mainly promoted the construction of medical community from three aspects. The first is to strengthen the government’s leadership. In the process of building a medical community, there are many departments and large groups involved, and many times it may be necessary for the party and government leaders to personally come forward to promote it. Therefore, we have specially set up a leading group and management committee for the construction of medical community led by the main leaders of the Party committee and government, specially worked out a list of powers and responsibilities of the government, health and health departments and medical community, and delegated the management authority of people and property to the hospital led by medical community. The second is to explore the path of improving construction. At first, we followed the general hospital.+Branch mode, by the county people’s hospital and county hospital of traditional Chinese medicine respectively13Each township health center has set up a medical community, but because there are too many townships in our country, the leading hospital is facing“Xiao Niu la da che"The situation. Later, we adjusted our thinking in time according to the actual situation and will26Towns are divided intofiveEach district elects a central health center, which will be built into a county-level medical sub-center according to the standards of secondary hospitals, and a new medical community construction framework will be built for the upper general hospital and the lower radiation district health centers. Third, we should focus on strengthening the grassroots. We will improve the service and management level of township hospitals through five sinks: reconstructing resources under the leadership of the grassroots, experts sinking to teach, funds sinking to update equipment, quality control sinking to improve standards, and management sinking to enhance services. In the past three years, the construction of medical community in our county has achieved remarkable results, which are mainly reflected in four aspects: First, the staff is more stable. Second, medical coordination is more powerful. Third, the ability of diagnosis and treatment has been greatly improved. Fourth, the scope of services has been comprehensively expanded. Two-way referral has been established, which has realized the linkage between county and township, and the masses have gained more benefits. Similar diseases, especially surgical treatment, can now enjoy the services of county-level hospitals at their doorsteps. While the masses run less, the nursing cost has been greatly reduced. More importantly, the reimbursement rate of medical insurance is higher, which reduces the medical expenses of the masses.

As an important part of the current medical and health system reform, the construction of close medical community has explored some experiences and achieved some results, but there are still some institutional bottlenecks that have not been solved. In the next step, our county government will continue to promote the construction of medical community around solving the problems of difficult, expensive and far-reaching medical treatment for the masses, so that the fruits of reform can benefit thousands of households and promote the high-quality development of health care. Thank you.

Southern Metropolis Daily reporter:

Basic medical and health services contain very important chronic disease management, which is also in basic public health services. What are the main contents? Compared with the past, what new tools and means are there in the management and control of chronic diseases at the grassroots level, and what problems need to be solved? In addition, I would like to ask Director Nie, I read a figure, and the control rate of chronic disease management in China is not very high. Do you have any new figures? How to evaluate the current level? Thank you.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank you for your question. To answer your first question first, according to the requirements of the specification, our management of chronic diseases mainly includes the following four aspects: screening, follow-up evaluation, classified intervention and health examination.

At the grassroots level, we are now doing chronic disease management, which is actually a very important basic public health service project and the most important task. In the process of chronic disease management, we feel that both doctors and patients must work together, and the two sides can work together in Qi Xin to do this work well. Without either side, it is impossible. For us to do chronic disease work, we should first improve our own ability, because we have to be hard while the iron is hot. Only when we have excellent skills can we really solve the problems of chronic patients and truly recognize our work from the heart. Therefore, we have been strengthening the establishment of special outpatient clinics for hypertension and diabetes rehabilitation, including strengthening the construction of medical associations.“Full-time team"The construction of chronic disease management team is the construction of general practitioners and specialists to improve our service ability.

In addition, we make full use of information technology, such as wearable devices, smart watches, smart bracelets, smart medicine boxes that can remind patients to take medicine on time, including one-click tools for family doctors, and intelligent monitoring platforms for health management to improve our management efficiency. Third, we are trying a multi-disciplinary team cooperation model. We take family doctors as the core, and gradually bring rehabilitation and pharmacy personnel into the chronic disease management team. We will work together to do a good job in the health management of chronic diseases and improve the management effect. Fourth, pay attention to the characteristics and advantages of Chinese medicine, because as we all know, Chinese medicine has outstanding characteristics and functions in improving symptoms and improving quality of life, including preventing and treating complications. At present, we feel that there are some problems in chronic disease management, and the manpower is relatively tight. Then, at the end of residents and patients, residents’ understanding should be improved first. It is not our wishful thinking to do chronic disease management. Only by actively cooperating with us and improving compliance can we do the work better. In this regard, I think we should also strengthen publicity to let the people deeply realize that they are the first responsible person for health. Only after realizing this, can he take the initiative to accept it and actively cooperate with us in the management of chronic diseases. We must also improve the self-health management ability of ordinary people through our own efforts, such as the training of family health workers we are carrying out now, including health classes, including the activities of organizing chronic disease groups, hoping that through these, patients with chronic diseases can gradually master the ability of blood pressure and blood sugar monitoring.Understand the effects and side effects of drugs, including what is a correct lifestyle and habit, and how to adhere to and guide it. I hope that everyone will think in one place and work hard in one place to do a good job in chronic disease management. Thank you.

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

The second question mentioned by this reporter just now is about the data related to chronic diseases. As far as we know, the relevant data and responsibilities are not in the grass-roots department, but in other departments. After coming down, we asked the comrades in the Information Office to connect with this reporter, including contacting and communicating with relevant departments and providing relevant data as much as possible. One last question.

Health news reporter:

We are concerned that,2020Since the epidemic in COVID-19 in, grass-roots medical and health institutions have undertaken a lot of work in epidemic prevention and control. Excuse me, what tasks do grass-roots organizations mainly undertake in epidemic prevention and control? Under the prevention and control of normalized epidemic situation, how to ensure the daily basic medical and health service needs of residents? Thank you.

Nie Chunlei, Director of the Grassroots Department of the National Health and Wellness Commission:

Thank you for your question. Thank you very much for your attention to the prevention and control of epidemic situation at the grass-roots level. After the outbreak of the epidemic in COVID-19, the majority of grassroots medical workers played an important supporting role in the prevention and control of the epidemic in urban and rural communities, especially their professional supporting role and active implementation.“Sizao", fully participated in the whole process to guide the community prevention and control, which laid a solid foundation for effectively controlling the increase of infected people in Covid-19. Under the prevention and control of normalized epidemic situation, we have also instructed all localities to make efforts to maintain normal medical order. The grassroots medical personnel, especially the grassroots medical and health institutions, continue to provide basic medical and public health services to residents and isolated people in their jurisdictions, thus ensuring the basic medical needs of the masses. I would also like to take this opportunity to express my heartfelt thanks to the medical staff at the grassroots level for their work in epidemic prevention, control and security. At the same time, it is also emphasized that primary medical staff, as an important force in community epidemic prevention and control, are the gatekeepers of urban and rural residents’ health. Governments at all levels and health administrative departments should pay more attention to primary medical staff and create conditions to protect their rights and interests. I also hope that the whole society will pay more attention to and support grassroots health work. Today, there is director Zhang Yalan, a representative of primary medical and health institutions. You can ask her to introduce the situation to you in combination with specific work.

Zhang Yalan, Director of Nanmofang Community Health Service Center, Chaoyang District, Beijing:

Thank this friend for his concern for our work. Indeed, since the outbreak, grassroots medical and health institutions have undertaken a lot of epidemic prevention and control work on the basis of completing basic medical and public health tasks. The first thing we have to do is to play our best.“Shaodian"and“probe"Function, that is to say, we should screen out the patients with suspected COVID-19’s symptoms who come to the institution for treatment, and then transport them to the fever clinic through closed loop. After the diagnosis and treatment, we should follow up in time. At the same time, we are also responsible for nucleic acid sampling, health monitoring, medical care and isolation and transshipment of residents in the closed control area, including the flow adjustment, sampling and transshipment of close contact personnel and household sampling of middle and high-risk household personnel. In addition, we also undertake the management of the medical team in the isolation point and the protection of the medical staff in the isolation area. When returning to work and production in the jurisdiction, we should also check the places where the work is resumed. When the school starts, we will make a patrol at the station. When the college entrance examination is held, we will be the deputy examiner for epidemic prevention, and we will also undertake various tasks such as large-scale nucleic acid sampling and vaccination in our jurisdiction. During the epidemic period, we went deep into the nursing homes under our jurisdiction to give corresponding guidance on the prevention and control of nosocomial infection, including the training of nucleic acid sampling. In view of the needs of the community, we will also formulate corresponding work points and disposal processes for them. When there are confirmed cases in our area, we will also take the initiative to give guidance to avoid panic. Although the work pressure is great, in this process, we feel hard, but more moved. Taking this opportunity today, I also want to say thank you to the community workers, including residents and patients, who have given us great support and full understanding in our work.

Under the situation of normalized epidemic prevention and control, we have also done a lot of work to ensure the daily medical needs of residents. The first is to strictly implement the prevention and control of nosocomial infection and provide a good and safe diagnosis and treatment environment for residents and patients. At the same time, give full play to the role of family doctors, make appointments by time, and reduce their waiting time in our institution. We also actively promote long-term prescriptions,“Minimally taking medicine"And other convenience measures to meet the medication needs of patients with chronic diseases. For departments with long stay time and high exposure risk, such as oral cavity and massage, we adopt the method of one doctor, one patient and one disinfection to ensure the safety and effect of treatment. Our center is also the first batch of community health service institutions in Beijing to complete rehabilitation and transformation. We use“Remote online mode"Guide rehabilitation patients to carry out home rehabilitation training to ensure the continuity of treatment. Thank you.

Hu Qiangqiang, spokesperson of the National Health and Wellness Commission and deputy director of the Propaganda Department:

Thank you, Director Nie and Director Zhang, for answering this question together, and our on-site questioning session is here. At this press conference,fourA guest introduced the construction of primary medical service system and some related problems, and we will continue to focus on it next.“Everything is for people’s health.——Our ten years"Hold a series of press conferences, and welcome everyone to continue to pay attention. That’s all for today’s press conference. Thank you.