Wen | Xiao Gu Dong

Recently, with the release of the short video "It’s really hard to kill Zhang’s ringing", the topic # Zhang’s ringing is miserable and funny # has been on the hot search, which has also made more people know about the real life in multinational families, and all kinds of stories caused by cultural and cognitive differences have made people laugh, which is just a microcosm of her hot search.

In the early days, most viewers got to know Zhang Zhanling from the seventh season of "The Story of Qipa" and the fourth season of talk show conference. In the process of recording the program, Zhang Zhanling attracted much attention because of telling the story of "Big Fat Daughter-in-law" giving chrysanthemums and playing table tennis with his 70-year-old grandfather, and then he created a circle code around the cultural differences of multinational families. At present, this creative way continues in short video creation. With the continuous innovation of materials, Zhang Zhanling’s content on social platforms is updated frequently and with good quality, and is in a state of continuous powder absorption.

In addition, because Fu Seoul and Lao Liu participated in the program "Goodbye to Lovers", many netizens compared Zhang Zhanling, a husband and wife group who also looked like "women are strong and men are weak", with her "fat daughter-in-law", and pointed out the differences between the two groups. For example, the "fat daughter-in-law" was temporarily unemployed, and now she has found a job, and Zhang Zhanling affirmed the emotional value he brought, while Lao Liu was lying flat and needed. In this discussion, the public has a different understanding of the marriage between Zhang Zhanling and Fu Seoul.

There are both the traffic brought by transnational family cultural differences and the external traffic brought by entertainment topics. Recently, Zhang Zhanling is very popular on the short video platform. His personal Tik Tok account has 792w+ fans, and the Tatie brothers and sisters with Xiao Aoda and Latte as the protagonists have 114W fans. To some extent, among a group of talk show actors and debaters, Zhang Zhanling has taken a new path in the field of short video by virtue of his personal ability and unique family advantages.

In the early days, Zhang stepped on the bell and became popular in foreign countries because of the cultural differences between China and foreign countries. Later, with a second child, she returned to China to participate in the recording of "Qi Yu Shuo". After the program was launched, it was known by more people, and it also diverted her social account to some extent. Of course, the key to Zhang’s popularity so far lies in its continuous output in the content field, which not only has certain speculative significance, but also can convey happiness and healing, and has diversified value for the majority of netizens.

Funny is the core feature of Zhang Dailing’s short video, which comes from the fact that every member of her family is walking material. In her short video, every family member has a distinctive character tag. For example, the fat daughter-in-law often makes a lot of jokes because of cultural, language differences and body shape. Latte loves Tieling hukou and refuses foreign language and culture. Xiao Aoda is the younger sister of some ghosts and horses who can also serve as bilingual translators, and Wendy is a foreign mother-in-law who is full of highlights except picking … So a group of people with different personalities, whether living in a foreign country or in Beijing, can always derive countless materials for Zhang to step on the bell to create.

Take China’s behavior of Wendy and her big fat daughter-in-law as an example. The family not only completed the "fixed task" of climbing the Great Wall and visiting the Forbidden City, but also went to Inner Mongolia, Chengdu and Guilin. There have been many stories along the way, either conflicts caused by dietary differences, frequent jokes caused by the cheap price of the lotus pond, or a series of "accidents" caused by accidents, all of which have become the creative materials of Zhang Zhanling, and have received continuous attention from netizens.

Family warmth is the background color of the short video created by Zhang Zhanling. In addition to being funny, there are also many moments that make people cry. For example, Zhang Zhanling meets the figure of a big fat daughter-in-law and Xiao Aoda who have been separated for two years due to the epidemic at the airport, prepares a surprise for her mother-in-law Wendy’s birthday, and relives the figure skating that she loved as a girl. These two paragraphs have touched many netizens. The former is maternal love from the heart, while the latter puts herself in Wendy’s shoes, which is a great model for women to understand women.

While short videos are widely loved by netizens, Zhang Zhanling has also been favored by brand customers. At present, in the video created by Zhang Zhanling, there are different kinds of advertisements such as learning, skin care products and life, or interspersed with advertisements in regular content, or tailored the theme content for advertisements, which successfully realized personal traffic. In addition, she was invited by the producers of programs such as Invite 100 Girls Home, The Great Conjecture of Joy, Half of Life and Magee Kitchen, which also effectively supplemented her popularity.

Family-centered creation, supplemented by the language style of Northeast China, has found a personalized output mode in the field of short video, maintained high yield in the safe and comfortable zone of content creation, and realized the instant realization of personal IP while continuously accumulating fans and gaining good reputation.

For the top players who come out of the programs such as "The Story of Qi Pa" and "Talk Show Conference", artistry and online celebrity are the only way. Starting from short video, becoming popular and returning to short video, Zhang stepped on the bell and found a development direction suitable for himself. Of course, there are thousands of transformation paths, and from the perspective of the whole debater and talker circle, more transformation paths will be found.

Debaters and talk show actors have a sense of variety in common, so some of them have successfully transformed into variety coffee. From Mix, Fan Tiantian and Ming Chen, who were out of the circle in the early days, to Li Dan, Wang Mian and Xu Zhisheng, who were in the post-fire, they all participated in many reality shows. Take Xu Zhisheng, who has the shortest debut time, as an example, and participated in more than ten files such as Fifty Kilometers Peach Blossom House Season 3, Let’s Camp Together Season 3, Exploring the Case, How to "outsmart", Shop 2 on the Cloud and Home of Everyone. It is not difficult to find that Xu Zhisheng is quite popular with the "Comprehensive N Generation" program, probably because the program group is more inclined to bring new additions by artists with both freshness and variety when iterating over the guest lineup.

Except for a few who can become variety coffee, most debaters and talk show actors will have limitations on the road to artistry and are only suitable for opinion output programs. For example, Huang Zhizhong participated in the variety "Goodbye My Lover" as a member of the "Observer Mission" in addition to the series of programs.

Coincidentally, Fu Seoul became famous in his early years because of Qi Pei Shuo, and now he has attracted much attention because of Goodbye to Lovers. However, during this period, he participated in only a handful of variety shows, among which he was an observer in Men Doing Housework and "Unfolding Talk", which was a permanent guest with Yang Tianzhen, Yi Lijing and Yang Li, played a role in exporting personal opinions. However, when the tide of live broadcast came, Fu Seoul set foot on this big ship and started a new branch of her career as "Fu Ma" in Tik Tok.

With the change of life stage, they will also have different choices. For example, King Wang, who was positioned as "the successor of Xiao S" in the early days, is now married and pregnant. She recorded the state of pregnancy in real time on personal social media. Diet changes, taking photos of pregnant women and stepping on the pit all triggered the resonance of women who were pregnant or had experience in pregnancy. In addition, in the roadshow of the movie "Learning Dad", King Wang talked about the problem of choosing a kindergarten after he began to worry in the pregnancy stage, which also caused widespread spread on the Internet. According to this trend, Dawang will be deeply involved in the fields of maternal and child care in the future, unlocking a new track for artists’ career.

Whether they become a variety coffee, an anchor with goods, or a mother-infant blogger, they have not only exerted their personal celebrity effect, but also enjoyed the dividend of the times, so it is not surprising that they can take off on the cusp. Just how high and how long you can fly in the end depends on your ability and value choice.

* Original article, please indicate the source when reprinting.

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　China Youth Network Beijing, March 4 th(Reporter Song Chen intern reporter Wang Mengsi) At 11: 00 am on the 4th, the first session of the 13th National People’s Congress held a press conference in the press room of the Great Hall of the People. Zhang Yesui, the eighth spokesman of the National People’s Congress since its establishment, appeared to answer questions from Chinese and foreign journalists on the agenda of the Congress and the work of the NPC.

　　谈本次大会：关键之年召开的重要会议

　　“十三届全国人大一次会议是一次换届的大会，是贯彻党的十九大精神的开局之年、改革开放四十周年、决胜全面建成小康社会、实施‘十三五’规划承上启下的关键一年召开的重要会议，是我国人民政治生活中的一件大事。”张业遂表示，大会将在以习近平同志为核心的党中央坚强领导下，高举中国特色社会主义伟大旗帜，深入贯彻习近平新时代中国特色社会主义思想和党的十九大精神，坚持党的领导、人民当家作主、依法治国有机统一，认真履行宪法和法律赋予的职责，开成一个民主、团结、求实、奋进的大会。

　　张业遂介绍，大会将于3月5日上午开幕，3月20日上午闭幕，会期15天半，比十二届全国人大一次会议的时间稍长。大会期间共有十项议程，将共举行八次全体会议以及十四场记者会。

　　张业遂还强调，本次大会将首次举行宪法宣誓活动，此外还将首次组织代表通道集中采访活动，邀请部分代表在人民大会堂中央大厅接受记者的集体采访。

　　On constitutional amendment and legislation: providing legal guarantee for national social development

　　In the questioning session of Chinese and foreign journalists at the press conference, a total of 11 journalists asked questions, nearly half of which were related to constitutional amendment and legislative work, and Zhang Yesui answered them one by one.

　　In response to a reporter’s question about "Why do you want to amend the Constitution at this time, and what aspects will you consider to amend it?" Zhang Yesui said that an important task of this conference is to amend part of the Constitution, review and pass the constitutional amendment. Only by constantly adapting to the new situation, absorbing new experiences, confirming new achievements and making new norms can the Constitution have lasting vitality. In order to give full play to the important role of the Constitution in upholding and developing Socialism with Chinese characteristics in the new era, it is necessary to make appropriate amendments to the current Constitution, so that the major theoretical innovations, practical innovations and institutional innovations achieved by the Party and the people in practice become constitutional provisions.

　　"Taxation is closely related to the national economy and people’s livelihood. Governing taxation according to law is an important part of comprehensively promoting the rule of law. Implementing the statutory principle of taxation is an important reform task put forward by the CPC Central Committee." In response to a reporter’s question about "the progress of real estate tax law", Zhang Yesui said that real estate tax legislation is an issue of general concern to the society. Accelerating real estate tax legislation is an important task put forward by the CPC Central Committee. The the National People’s Congress Standing Committee (NPCSC) Budget Working Committee and the Ministry of Finance have taken the lead in organizing the drafting. At present, work is being accelerated in drafting and improving the draft law, demonstrating important issues and soliciting opinions internally, so as to complete the preparatory work for submitting it to the Standing Committee for initial deliberation as soon as possible.

　　In response to a reporter’s question about "legislation and supervision of pollution prevention and control", Zhang Yesui said that in 2018, the National People’s Congress Standing Committee (NPCSC) will continue to pay close attention to environmental protection work, formulate the law on prevention and control of soil pollution, revise the law on prevention and control of environmental pollution by solid waste, review the annual report on environmental conditions and the completion of environmental protection targets, and carry out law enforcement inspections on the air pollution prevention and control law and the marine environmental protection law, in an effort to provide a solid legal guarantee for winning the battle of pollution prevention and control.

　　It is understood that an important agenda of this conference is to review the draft supervision law. When answering a reporter’s question about the draft supervision law, Zhang Yesui said that the supervision law is the national legislation against corruption. It is of great and far-reaching significance to strengthen the unified leadership of the party over anti-corruption work, build an authoritative and efficient supervision system and promote the modernization of the national governance system and governance capacity by formulating supervision law, implementing institutional innovation and organizational innovation, and upgrading the practices and experiences that have been proved to be effective in practice into legal systems.

　　Regarding the "2018 Legislative Plan", Zhang Yesui said that in 2018, more than 20 laws will be formulated or amended, including various divisions of the Civil Code and related separate tax laws. At the same time, we will do a good job in the work related to authorization decisions and reform decisions, and strengthen the filing review system and capacity building.

　　On China’s Diplomacy in the New Era: Promoting Two "Constructions"

　　"The 19th National Congress of the Communist Party of China comprehensively summed up the historic achievements of China’s development, and proposed that Socialism with Chinese characteristics has entered a new era, and that the diplomacy of a big country with China characteristics in the new era should promote the construction of new international relations and the building of a community of human destiny." When answering a reporter’s question about "China’s diplomacy", Zhang Yesui said that China insists on taking its own road, neither importing foreign models nor exporting China models. China has always followed the path of peaceful development, pursued an open strategy of mutual benefit and win-win, and developed friendly cooperation with other countries on the basis of the Five Principles of Peaceful Coexistence. China is willing to actively participate in the reform and construction of the global governance system, and hopes to promote the development of the international order in a more just and reasonable direction.

　　对于“朝鲜半岛形势”问题，张业遂表示，朝美是朝鲜半岛问题的主要当事方，如果把朝韩关系和朝美关系比作两个轮子的话，我们希望朝韩关系这个轮子能够继续转下去，希望朝美关系这个轮子能够尽快地转起来，也就是说，我们希望看到朝美双方能够尽早启动对话。中国在半岛问题上的立场是一贯的、明确的，就是我们坚持实现半岛无核化，坚持维护半岛的和平稳定，坚持通过对话协商解决问题。

　　“中美关系是当今世界最重要的双边关系之一，保持中美关系的稳定发展，不仅符合两国和两国人民的根本利益，也是国际社会的普遍期待。双方的共同利益远大于分歧，合作是双方唯一正确的选择。”在回答有关“中美关系”问题时，张业遂表示，中方愿同美方一道，认真落实习近平主席和特朗普总统北京会晤达成的重要共识和成果，坚持相互尊重，增进战略互信，避免战略误判，聚焦互利合作，妥善管控分歧，确保中美关系沿着正确的轨道不断向前发展。

　　[Kehai Tide Watching]

　　In the past few years, a large number of innovative technologies have emerged in the field of artificial intelligence, and key breakthroughs have been made in the fields of autonomous driving, voice and image recognition, medical diagnosis, intellectual competitive sports, etc. Intelligent scenes that people once could only imagine in science fiction movies are quietly coming, and an intelligent era full of infinite possibilities has been fully opened.

　　Artificial intelligence with several ups and downs

　　Artificial intelligence is not a new concept in science. As early as half a century ago, computer science giants represented by Turing, Weiner, McCarthy, Shannon and so on began to explore artificial intelligence scientifically. Turing took the lead in putting forward the basic proposition of artificial intelligence "Can machines think" in his paper "Computing Machines and Intelligence" published in 1950, and designed the famous "Turing Test" — — If a machine can start a dialogue with human beings without being identified as a machine, then the machine is intelligent, which has become the first research to define the standard of artificial intelligence from the scientific level. At the same time, Wiener put forward the famous "cybernetics" and discussed the unity of machine and human — — People or machines accomplish a certain purpose through feedback, which reveals the possibility of simulating people with machines and lays an important foundation for the proposal of artificial intelligence. In 1955, McCarthy, Minsky, Shannon and others, as co-sponsors, invited a group of scholars to discuss Artificial Intelligence at Dartmouth College in the United States, and used the term artificial intelligence, which led to the rise of artificial intelligence scientific research.

　　Although artificial intelligence has always attracted the attention of the scientific community, due to the constraints of basic technical conditions such as computing power, algorithms and data, artificial intelligence technology and commercial development have not been smooth sailing, and even once fell into a trough. Until May, 1997, IBM computer system "Deep Blue" defeated Kasparov, the world champion of chess, which once again triggered global attention to artificial intelligence. Since then, Professor Hilton of the University of Toronto in Canada has made a key breakthrough in the field of artificial intelligence with deep learning as the main technical line. Artificial intelligence has been applied in natural language processing, speech recognition, image recognition, machine translation, fraud detection, product recommendation, etc. In addition, mobile Internet, cloud computing, big data and Internet of Things have matured and formed a technical community effect, providing a technical environment for the technological breakthrough of artificial intelligence. A number of IT giants such as Google, Microsoft, IBM, Facebook, Baidu, Tencent, etc. also foresaw the commercial dawn of artificial intelligence and accelerated the industrial layout of artificial intelligence. In October 2016, the then US President Barack Obama released the report "National Strategic Plan for Artificial Intelligence Research and Development" at the White House Frontier Summit. This strategic plan, known as the new "Apollo Moon Landing Plan" in the United States, marked the US government’s emphasis on artificial intelligence, and artificial intelligence has reached a turning point of breakthrough.

　　According to the development stage and level of artificial intelligence, some foreign experts divide artificial intelligence into three stages: Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). Weak artificial intelligence is good at unilateral ability, such as only having the intelligence to play chess. Strong artificial intelligence refers to artificial intelligence that has the same cognitive ability as human beings in all aspects; Super artificial intelligence refers to surpassing the limits of human intelligence in all fields. Generally speaking, human artificial intelligence is still in the stage of weak artificial intelligence moving towards strong artificial intelligence.

　　Cutting-edge technology that subverts the future

　　As a subversive technology with "singularity" characteristics, artificial intelligence can not only drive a new round of scientific and technological innovation and economic growth, but also overcome a series of development difficulties faced by human beings in the fields of transportation, environment and health care, thus creating a new paradigm for global economic and social development.

　　In 2016, Accenture, a famous consulting firm, released a report saying that artificial intelligence will become the driving force for a new round of global economic growth. By 2035, by changing job attributes and creating new man-machine relationship, artificial intelligence will double the economic growth rate, and the problems that have plagued the world economy for a long time, such as production stagnation, resource mismatch and labor shortage, will be solved, and people will be able to get out of "inefficient" work and do truly efficient and creative work.

　　Intelligent transportation and unmanned driving are the key areas of artificial intelligence development at present. In the future, the transportation facilities with artificial intelligence application will not only include passenger cars, but also trucks, aircraft and personal robots. Automated transportation will be everywhere, and cars will become better drivers than humans. Intelligent transportation systems will effectively overcome urban traffic jams and parking difficulties, reduce the incidence of car accidents and reduce automobile emissions, and there will be fewer private cars for urban residents, thus changing the overall appearance of the city and bringing a brand-new form of urban organization.

　　Artificial intelligence will also make great achievements in the medical field, which will help mankind overcome a series of medical problems to a great extent and solve the problem of uneven distribution of medical resources. Take IBM Watson as an example. An expert from the Medical College of the University of North Carolina in the United States asked Watson to analyze and diagnose more than 1,000 cancer cases. It was found that Watson gave the same treatment plan as a human oncologist in more than 99% of the cases. A Tokyo woman with leukemia was sentenced to death by a doctor, but Watson read the relevant 4,000-meter-thick medical materials within 10 minutes and gave a treatment plan to save her. Recently, a teenager in Britain underwent medical surgery based on artificial intelligence technology and got rid of epilepsy for seven years. The doctor asked the robot to drill into his brain, stimulated the cerebral cortex through electrodes, and found out the part that caused the seizure. The doctor removed the lesion.

　　An out-of-control problem of no trial and error

　　When artificial intelligence technology continues to reshape people’s work, study and lifestyle, and brings infinite happiness to mankind, it is also generating more and more open problems.

　　1. Artificial intelligence is out of control. It is an ancient and ultimate problem of artificial intelligence whether it can keep control of an artificial intelligence system that is far smarter than human beings one day. The problem of control and out-of-control is so important because human beings may not have the opportunity to try and make mistakes at all. Although it is generally believed that the existing artificial intelligence technology is still in the stage of weak artificial intelligence, many experts believe that the era of super artificial intelligence is not far away, and the form of super artificial intelligence can realize recursive self-improvement and lead to the final "intelligent explosion". In 2008, a survey of experts at the Global Catastrophic Risk Conference held in Oxford University showed that machine super-intelligence has surpassed nuclear war, various manipulated epidemics and climate change to become the greatest threat to mankind. By 2100, the possibility of this artificial intelligence leading to human extinction is 5%. In this regard, the author of "A Brief History of the Future" and Israeli historian Herali pointed out three possible directions for human beings: human beings will lose their economic and military uses, and the economic system will no longer be valuable; For the system, human beings as a whole will have value but individuals will have no value; However, the system will find value in some individuals, but they will become a new species of superman, not the general public. "System" refers to a new social form produced by the rapid development of biological science and information technology.

　　2. Machine discrimination. In the Internet of Everything environment, artificial intelligence systems based on massive data and powerful algorithms are influencing or even replacing individual behavior decisions. Under the trend of artificial intelligence replacing individual decisions, algorithm deviation and machine discrimination are not uncommon and have great influence. For example, Google’s photo software has wrongly labeled black people as "gorillas", and Flickr’s automatic tagging system has also wrongly labeled black people’s photos as "apes" or "animals". The problem of Google’s algorithmic discrimination has attracted people’s attention. In Google search, it is easier to find advertisements implying a criminal history than searching for white people’s names. In Google’s advertising service, men see more high-paying job advertisements than women.

　　3. Skilled unemployment. Technical unemployment is also a major challenge arising from the development of artificial intelligence. Kaplan, a professor of artificial intelligence and ethics at Stanford University, believes that the most important challenge for human beings to deal with artificial intelligence lies in the change of labor force and the distribution of wealth in the whole society, which has an impact on the stability of the existing society. Schwab, chairman of the World Economic Forum, also pointed out that the wide application of high technology in computer-controlled, fully automated and networked production and service industries, such as the use of robots, may lead to the loss of a large number of jobs in the future.

　　4. Human-machine emotional ethics. The development of artificial intelligence technology will lead to the subversion of traditional human ethics. In the autumn of 2015, the British BBC and CNBC reported that an American company had created a female image "sex robot", and the person in charge of the company believed that the product could help the widowed solve their life troubles. It is reported that the robot presupposes a variety of personality patterns, such as "communicative" and "obedient", but the product has aroused extensive ethical discussion.

　　As Hassabis, the founder of DeepMind, said: "Artificial intelligence is a great technology. It is neutral in itself and may be used in good places or bad places, so we must ensure that its users are responsible." In this regard, the United States, Britain, Japan, as well as the United Nations, the European Union, IEEE and other international organizations have issued strategies, laws, standards and norms of artificial intelligence, hoping to promote the healthy development of artificial intelligence technology and industry through the guidance of artificial intelligence policies and ethics. We should scientifically regulate artificial intelligence from laws and regulations, social security, technical standards and application norms, so as to promote the healthy development of artificial intelligence technology and industry and prepare for the future of artificial intelligence.

　　 (Author: Hui Zhibin, deputy director of Internet Research Center of Shanghai Academy of Social Sciences)

Recently, Zebra Encyclopedia, the first 3D interactive encyclopedia for children in China, launched a new theme "Aerospace", which is its 13th theme. It is understood that in response to the expectations and needs of users, Zebra Encyclopedia has launched a new theme every month since 2024. In the first quarter alone, it has launched "Paleozoic animals", "revealing food" and "aerospace", constantly enriching the contents of nature, humanities and technology, and helping children to establish a scientific and complete cognitive framework. The theme of "Aerospace" launched this time is the second scientific and technological theme after "Physics in Life", and it is also one of the themes with the highest voice and expectation from users.

As the first 3D interactive encyclopedia for children in China, Zebra Encyclopedia is a digital content for children aged 5-12. This time, the theme of "Aerospace" was launched, with a total of 12 episodes of video content, including 200+ aviation and aerospace-related knowledge points, presenting 30+ kinds of aircraft, carrying out 96 interesting AI interactive exercises, and combining 3D animation film-level production with 2D cartoons to sum up popular science, helping children feel the development process and real origin of human flying dreams in all directions.

As the digital content of popular science encyclopedia in the new era, the professionalism, systematicness and scientificity of encyclopedia cognitive system have always been the core advantages of Zebra Encyclopedia. Then, what knowledge points should be covered under the theme of "aerospace"? How to explain these profound and far-reaching contents to children aged 5-12? How can we make children "immersed" in a professional and complete knowledge framework? These are the focus of the zebra encyclopedia team’s deep thinking. In order to build a scientific and complete aerospace knowledge framework, Zebra Encyclopedia has set up an excellent R&D team, including a research team, a teaching and research team, an expert team and a production team. Each team has deeply participated in and professionally delivered the content in their respective fields. Taking the team of experts as an example, Zebra Encyclopedia has introduced a number of expert groups above doctoral level for the aerospace field, and deeply participated in the production of all videos on this theme, including the outline, script, model, animation, theme selection, knowledge point demonstration and other details.

(Aerospace theme 3D screen screenshot)

At the same time, the three themes of "Aerospace", "Paleozoic Animals" and "Revealing Food", which were launched in 2024, all continued the professional standards of Zebra Encyclopedia in terms of quality and content. Taking the theme of "Aerospace" as an example, depending on the realistic 3D animation effect and high-precision 3D model, each frame of the picture is of film-level 3D quality, which can not only restore the real shape of each spacecraft in all dimensions, such as comprehensiveness, details, interior and exterior, but also simulate real scenes such as launch and flight, which is the best form for children to learn aerospace knowledge on the spot.

According to reports, in order to achieve super-high quality film-level 3D image quality presentation, Zebra Encyclopedia has set up a visual effects professional with more than 100 people, and each picture detail will go through more than 20 rounds of strict review, more than 100 R&D processes and tens of thousands of polishing, which has invested hundreds of millions of production costs. The theme of "Aerospace" alone, 12 episodes of video content cost 30,000+hours of fine polishing, with a total of 160,000+frames of exquisite 3D animation, which helps children to observe the structure of aerospace vehicles in an immersive and multi-dimensional way, learn the diversity and operation knowledge of aircraft types, cultivate children’s observation, thinking, imagination and firm willpower, and cultivate the aerospace spirit of selfless dedication, fearlessness and exploration while stimulating children’s interest in learning.

(Aerospace theme 3D screen screenshot)

In addition, Zebra Encyclopedia’s 3D voice illustration function has been newly upgraded, which has been loved and recommended by many encyclopedia users, and the theme of "Aerospace" has also matched this function synchronously. "Children can not only observe the whole picture of each spacecraft in 360 degrees, but also make a comprehensive, complete and detailed observation by zooming in and out or rotating, and can also consolidate it repeatedly to strengthen understanding and memory." A senior parent user of Zebra Encyclopedia said.

(Screenshot of 3D voice illustration screen)

In order to consolidate the learning effect, the theme of "Aerospace" has also set up 96 AI interactive fun exercises to explain difficult knowledge points with 2D cartoons to stimulate children’s interest in learning and desire to explore. While learning aerospace knowledge with video content, children will also easily master a large number of knowledge points in the real-time interesting interaction of AI, so that children can "see and remember" and absorb encyclopedia knowledge subtly.

(Screenshot of 2D picture of aerospace theme)

As a boutique digital content for children in the new era, Zebra Encyclopedia continues to help children build a cognitive system of the new era encyclopedia with professional, systematic and scientific popular science digital content. Up to now, Zebra Encyclopedia has launched 13 topics, including insects, astronomy, birds, plants, marine animals, dinosaurs, human bodies, physics in life, mammals, ancient world civilization, Paleozoic animals, revealing food, aerospace, etc. In the future, it will continue to expand the theme of popular science content around the fields of nature, humanities, science and technology, create a systematic, professional and scientific knowledge framework for children, and help children build a new era encyclopedia.

It is reported that Zebra has been deeply cultivating digital content and AI technology for a long time, and the technology-driven digital publishing has achieved remarkable innovation results. At present, it has formed a digital publishing system including Zebra App, Little Scabber, Zebra Encyclopedia, Zebra Playing Teaching Aids and Zebra Children’s Books. In the future, Zebra will continue to optimize the combination ability of AI technology and content research and development, continue to launch high-quality products related to children, create digital publishing products in the new era, and promote the integration, innovation and development of digital publishing industry.

　　编者按

　　8月8日是我国第14个“全民健身日”。党的十八大以来，以习近平同志为核心的党中央大力推动体育事业改革发展，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。

　　What are the people’s sense of gain and happiness, and what are their expectations and wishes for national fitness? Please follow the reporters from all over the world to find the answer in this picture of the times of "I exercise, I am happy".

　　[Reporter’s observation]

　　Follow the "National Fitness Road" and run towards health and happiness.

　　Guangming Daily reporter Zhang Sheng Gao Jianjin Ren Shuang Su Yan

　　A basketball court full of people, a vibrant square and a fitness trail suitable for all ages … … To feel the pulse and vitality of a city, we must look at these "steaming" fitness places.

　　Nowadays, the constantly upgraded national fitness facilities and the prosperous mass sports events have made more and more people move and laugh, making their lives more interesting and steaming.

The first Helan Mountain National Mountaineering Competition was held in Helan Mountain National Forest Park in Ningxia, and hiking enthusiasts were in the competition. Xinhua news agency

The dragon boat team participated in the dragon boat race on the Gongshui River in Xuanen County, Hubei Province. Xinhua news agency

　　"15-minute fitness circle" measures the happiness radius of the people

　　In the early morning of August 3rd, the semi-final of "beautiful countryside" basketball league in Taipan Village, Taijiang County, Guizhou Province came to an end. In Qiandongnan, Guizhou Province, the basketball game has become the most lively activity in the "Eating New Festival" of the Miao people on the sixth day of the sixth lunar month. The basketball league, called "Village BA" by netizens, has played an international role, relying on Guizhou’s practical measures to implement the national fitness strategy for many years and fully promote the construction of the "six sides" project of national fitness.

　　In Fuzhou, Fujian, the theme demonstration activity of "National Fitness Day" in 2022 — — "Wan Li Fudaojian Walking, a provincial walker" is under intense preparation. Ye Desheng, Party Secretary and Director of Fujian Provincial Sports Bureau, who was busy at the scene, told reporters that Fujian actively promoted the construction of sports parks and fitness trails. Up to now, there are 8,891.52 kilometers of various fitness "Fudao" in the province, which greatly improved the happiness index of the people.

　　In order to solve the problem of fitness "venue", the central government has continuously improved the system design, and local governments have continuously accelerated practical exploration. Guided by the Opinions on Strengthening the Construction of National Fitness Facilities and Developing Mass Sports issued by the State Council and the Opinions on Building a Higher Level Public Service System for National Fitness issued by the State Council of China, in the process of urban renewal and rural revitalization, "15-minute fitness circles" have been continuously built all over urban and rural areas, extending the "last meter" of serving the mass fitness to the doorstep of the people.

　　From "Walking around the Ridge" to "Walking along the Waterfront Greenway", the bustling crowd danced to the music on the Little Square in the center of Lianhua Town, Jiande, Zhejiang Province.

　　In Changchun, Jilin, citizen Cai Dongting is taking the whole family to do outdoor sports. The Yitong River, which used to stink at home, has become clear and sparkling, with riverside parks springing up and fitness trails slowly spreading along the river. "Everyone looks at the beautiful scenery along the river and no longer has to worry about where to exercise." Cai Dongting told reporters while jogging.

　　Looking at the land of China, there are "Frisbee fever", "Marathon fever" and "Bike fever" in urban blocks, and the heat flow of stocks marks the temperature range of national fitness; On the vast fields, "people’s gyms" have opened their doors to meet the fitness needs of farmers.

　　"In recent years, the construction of fitness facilities has been intensified from the central finance to local finance." Zou Xinxian, director of the Teaching and Research Section of Public Administration of Beijing Sport University and chief expert on the development of Beijing Winter Olympics culture and ice and snow sports, believes that since the 18th National Congress of the Communist Party of China, the national strategy of national fitness has been implemented in depth, and the contradiction between the supply of public services for national fitness and the growing demand of the people has been shrinking, the venues and facilities have been significantly improved, and the participation of national fitness has been continuously improved.

　　"Fitness Menu" and "Exercise Prescription" to stimulate the enthusiasm of the masses for sports

　　More than 90 days after it was launched, more than 100 events were launched, with more than 11.6 million direct participants … … Since its launch on April 28th this year, the National Fitness Online Games has handed over a bright report card. It is understood that the "Sports Meeting" has carried out more than 100 events such as shuttlecock, skipping rope, curling and chess and cards, and has sent a rich "fitness menu" to the masses.

　　These days, Henan guy Wu Chenguang felt in the WeChat circle of friends: "‘ Clouds go to Qilu ’ Although it is over, I still want to continue to exercise and meet the most beautiful scenery in life with every solid step. " What he mentioned is the third "Cloud Walking Qilu" online ten thousand people walking. There were 584,000 people who signed up for the event, 11,000 teams were formed, the total number of punching kilometers was nearly 20.93 million kilometers, and the punching rate was over 63,000. In addition to Shandong, this national fitness event also attracted people from 25 provinces, autonomous regions and municipalities including Liaoning, Chongqing and Beijing.

　　After the Tokyo Olympic Games, many China athletes who returned from the games became star coaches to guide mass fitness on the Internet, attracting many young netizens. For example, Zhang Yufei, a famous swimmer in China and a champion of the Tokyo Olympic Games, successfully "went out of the circle" and became a "private education for all", bringing everyone a physical fitness class full of dry goods.

　　On the one hand, online sports are unprecedentedly popular, on the other hand, the coverage rate of offline national fitness facilities is constantly improving, and various mass events are blooming. The fiery practice in real life and the magnifying effect of cyberspace make the "big garden" of national fitness more colorful.

　　In this "big garden", such a group of people are still active — — More than 2.7 million social sports instructors make physical fitness "guided". "They have become an important force in promoting national fitness." Gu Xiaohua, a national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, was deeply touched: "Today, there are more than 39,700 social sports instructors at all levels in the city, with 44 per 10,000 people. Many citizens are driven by their enthusiasm and professionalism and join the national fitness team."

　　The reporter learned that in order to provide more scientific "exercise prescriptions" for the people, the State Sports General Administration, together with the National Health and Wellness Commission and the Ministry of Science and Technology, and other relevant scientific research units, launched a number of popular science works, developed a number of fitness methods, and organized athletes from national teams and provincial teams to enter primary and secondary schools and communities to carry out fitness guidance services, so as to promote the sharing of competitive sports achievements among the whole people.

　　Advocate the concept of age-old friendship and join hands in running towards a healthy China.

　　On a hot summer day, on the campus of Wangjiang Road, Daoxiang Village Primary School, Shushan District, Hefei City, Anhui Province, coaches such as roller skating, football and table tennis gathered together. The small players sweated like rain, and the summer training was very lively. "At present, the school has obtained technical support and venue support from all walks of life, and more than 1,000 students in the school have richer and more convenient choices for extracurricular activities." Xue Hong, Executive President of Wangjiang Road Campus of Daoxiang Village Primary Education Group, introduced.

　　For Chen Huilai, a Fujian walker, walking is economical, safe and suitable for all ages. Since she joined the walking team of the old sports association in 2019, she has been walking for 8 to 10 kilometers every day and organized team walking training.

　　Jia Junting Xian, 36, suffered from congenital eye disease, which led to blindness. Sports became her first track to realize her self-worth. In September 2016, she won the gold medal in the women’s T11-T13 4× 100m relay event at the Paralympic Games in Rio de Janeiro. She retired the following year and returned to her hometown as a special education teacher. "I have been helped by many people since I was a child. I want to pass on these loves and let more disabled friends feel the sunshine and warmth in sports." She said.

　　Over the past few days, the cultural auditorium of Daijia Village, Lianhua Town, Jiande, Hangzhou has been very lively. More than 60 martial arts fans from all over the province are conducting a Tai Chi tuishou referee training and skill test. "To inherit Wushu culture, we must understand the essence of emphasizing morality, ceremony and harmony behind it." Deng Linlin, the chairman of jiande city Wushu Association and the "literary village head" of Lianhua Town, believes that more people should know and learn Wushu to further enrich people’s spiritual and cultural life … …

　　In recent years, all localities have explored the creation of a brand featuring farmers’ culture and sports with "one product in one place, one item in one village", developed sports with agricultural characteristics suitable for different groups of people and different regional characteristics, and promoted traditional Chinese sports such as martial arts, dragon boat and health qigong, thus injecting vitality into rural revitalization.

　　如今，全民健身还与经济、民生、教育、文化等事业同频共振、相互交织，共同托举起百姓幸福美好的生活。“共同富裕路上，要继续倡导全龄友好理念，着力保障老年人、残疾人等弱势群体的运动权益，让全民健身成为一种普遍的生活方式。”清华大学体育产业发展研究中心主任王雪莉表示。

市民们在黑龙江哈尔滨市湘江公园里踢毽子。新华社发

　　中国新疆第十四届环赛里木湖公路自行车赛中，选手正在骑行。 　新华社发

　　【专家点评】

　　大健康理念下 全民健身蔚然成风

　　作者：解植岗（北京市习近平新时代中国特色社会主义思想研究中心特约研究员、北京体育大学新闻中心主任）

　　党的十八大以来，以习近平同志为核心的党中央把满足人民健身需求、促进人的全面发展作为体育工作的出发点和落脚点，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。10年间，全民健身场地设施明显改善，群众性体育赛事繁荣发展，全民健身参与程度不断提高，人们的生活方式更加文明健康，“体育让生活更美好”已成为火热现实。

　　Standing at the historical intersection of the goal of "two hundred years", national fitness presents new characteristics of the times.

　　First, the two national strategies of national fitness and healthy China are closely linked and deeply integrated. The concept of "sports is a good doctor" is deeply rooted in the hearts of the people, and the integration of sports and health and sports and tourism is gradually deepening. People have changed from "asking me to exercise" to "I want to exercise", and active fitness and scientific fitness are gradually integrated into daily life. By the end of 2021, the proportion of people who regularly participate in physical exercise reached 37.2%. Second, the card points that focus on the people’s fitness needs block the pain points, and the "hardware" and "software" shortcomings are quickly filled. By the end of 2021, there were 3.971 million sports venues in China, with an area of 3.41 billion square meters, with a per capita sports venue area of 2.41 square meters, up by 134.3%, 71.2% and 65.1% respectively compared with 2013. Idle "marginal areas" in cities have been transformed into good places for daily exercise, and more sports venues are open to the society free of charge or at low fees. In terms of the coverage of fitness programs, a large number of activities to facilitate the people, benefit the people and benefit the people have appeared around the people, and sports such as ice and snow, which were strongly influenced by the region in the past, have achieved leap-forward development. Third, the new technology empowers the whole people to keep fit. With the blessing of 5G technology, cloud live broadcast and short video are developing rapidly. The fashionable sports equipment and software platforms are making the threshold of sports lower and lower and getting closer to people’s lives.

　　Sports is not only the proper meaning of a strong country, but also the foundation of a happy life for individuals. It is not only an important driving force to promote economic and social development, but also a platform window to show the soft power of the country’s culture. On the new journey, to continue to promote the in-depth development of national fitness, we must better understand the value and significance of national fitness — — For individuals, fitness is the most affordable health investment; In society, national fitness is the most inclusive public service; In the country, national fitness can improve the health level of the whole nation, promote the progress of social civilization and promote the all-round development of people.

　　Looking at the whole country, the vigorous national fitness campaign not only allows the people to gain a healthier body and mind, but also becomes a good prescription for people to boost their spirits; The happiness, self-confidence and openness brought by sports contain majestic positive energy and inject new spiritual vitality and development momentum into national rejuvenation.

　　On the road to common prosperity, we must firmly establish the concept of great sports and great health, improve the health literacy of the whole people, and continue to promote the deep integration of national fitness and national health with pragmatic measures. We believe that with the joint efforts of all parties, national fitness will become a common practice and become a popular social trend.

　　[First-line narration]

　　Climb and feel the beauty of mountains and rivers.

　　Narrator: Wang Yong, President of Ningxia Yinchuan Hiking Association

　　"Ningxia chuan, two-headed. East by the Yellow River and west by Helan Mountain. " Like many mountain climbers and hikers, we like to use high mountains and rivers as natural gymnasiums. Just a few days ago, at the National Mass Fitness Mountaineering Conference and the first Helan Mountain National Mountaineering Competition, mountaineering enthusiasts from all over the world gathered in Yinchuan and headed for the mountains and rivers.

　　In 2013, my friends and I founded the Yinchuan Hiking Association, and its members have grown from dozens to more than 25,000 today. In recent years, the government has taken the lead in holding a series of activities, such as the National Mass Fitness Mountaineering Conference, the "I want to go" National Walking Linkage Day, and the Helan Mountain Starry Camping Conference, with the active participation of the Association.

　　In response to the call of national fitness, the association also organized the theme hiking activities of "Bonfire Great Wall" and "My Yellow River", and planned to walk all the routes of the Great Wall and Ningxia section of the Yellow River in two years. The association also actively participates in the ecological protection along the Great Wall and the Yellow River, and encourages everyone to pick up the left-behind garbage in mountaineering and hiking by exchanging points for gifts and vouchers to jointly protect the beautiful environment.

　　Next, we plan to launch 40 series of hiking activities, "Discover the beauty of Ningxia" and "Me and my hometown", to let more people know about Ningxia, a good place.

　　[First-line narration]

　　Keep fit and keep in good shape.

　　Narrator: Wang Jing, a network fitness expert

　　The reason why I participated in online fitness teaching is not only because I majored in physical education in college, but also because I have rich working experience. From fitness coach, sports course designer, coach trainer to being a training director in a fitness institution, these experiences contain my unchanging original intention — — Let more people have good posture and posture.

　　After the Spring Festival in 2019, I began to share videos of exercise and fitness online. Unexpectedly, it took only three months to make a lot of explosions. Later, when the COVID-19 epidemic struck, I made a lot of exercise videos that I could train at home, and the response was good. Some fans left messages suggesting that I broadcast live. Now, just turn on my mobile phone and you can find me — — Everyone’s "personal education". I also set up a fitness class online and set up a fat-reducing and shaping camp to get more people moving.

　　Thanks to this good era, let’s plug in the wings of the Internet and ride against the wind, so that more people can benefit from the scientific movement for life.

　　message board

　　In recent years, in order to make the old people in the village have fun, we have built a gateball court. In order to attract the elderly to participate, we organize teams to play games and raise funds to buy sports equipment for the elderly. Due to the low threshold of playing gateball, the enthusiasm of the old people to participate is getting higher and higher. Nowadays, the old people gather at the gateball court as soon as they have time, playing ball and chatting, which is very popular. A small gateball made the old people move and be happy.

　　— — Yan Ju, Director of Security Protection in Xianfeng Village, Xiaogushan Town, Yitong Manchu Autonomous County, Jilin Province

　　Our school is located in the suburban industrial zone, parents are busy with their work, and many students have become "chubby" under the love of grandparents. Since the implementation of the "double reduction" policy for one year, the school has arranged various forms of inter-class exercises, such as table tennis exercises and fancy rope skipping. P.E. teachers set up interest classes after class and take the children to practice basketball and badminton. This summer, many children teamed up to play football at school, and the campus in summer was full of laughter. Teachers and parents are happy to see the "chubby piers" become vigorous.

　　— — Wang Gongqin, Vice President of Longtang School in Feidong County, Anhui Province

　　After retirement, I passed the exam and became a social sports instructor, teaching Tai Ji Chuan and Qigong in parks and squares every Monday and Wednesday. Unexpectedly, many young people are also actively involved. Now, in parks, squares and under city walls, the figure of mass exercise can be seen everywhere. I am really happy to see more and more people moving.

　　— — Gu Xiaohua, national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, Jiangsu Province.

　　I often walk along the trail built by the mountain. Walking through the mountains, there are both slow roads and landscapes, and "China under the toe" is so beautiful that people are relaxed and happy. This year, I participated in the "National Fitness Walking with the Winter Olympics" held in Gushan, the New Year’s Climbing Walk, and the 10,000-person Walking Walk held in Feifeng Mountain. Every weekend, I also organized cross-country hiking in the surrounding Shan Ye, which not only strengthened my physique, but also made me feel the beauty of mountains and rivers.

　　— — He Yong, an expert in walking in Fujian Province.

　　　　(Project team: Guangming Daily reporter John Zhang, Wang Jianhong, Zhang Wenpan, Ren Shuang, Gao Jianjin, Su Yan, Chen Guanhe, Wang Simin Guangming Net reporter Liu Xiyu Guangming Daily correspondent Xu Mengling, Yang Yunjie)

Many new players have been added to the folding screen track, and OPPO and vivo have launched their folding screen models. So far, all domestic mainstream manufacturers have folding screen mobile phones.

It should be noted that each folding screen mobile phone emphasizes one point, that is, the number of folds, which is also the focus of many interested users.

For example, vivo X Fold claims that it can achieve lossless folding times of 300,000 times, OPPO Find X is 200,000 times, Samsung Galaxy Z Fold 3 is also publicized for 200,000 times, and Samsung Galaxy Z Flip 3 folded up and down is also 200,000 times.

So are these data credible? After all, there is no actual data support, but there are many real netizens.

Recently, some foreign netizens conducted the ultimate folding test on Samsung Galaxy Z Flip 3. In addition to daily folding, they also covered the mobile phone in dust and dirt and dipped it in water to fold it.

The data shows that when the Flip 3 was folded to about 350,000 times, the hinge began to become loose, and occasionally it could not be folded. After being folded for 418,503 times, it could not be opened and closed normally.

Compared with the official 200,000 folds, the 410,000 folds are unexpected. It seems that the manufacturer’s propaganda on folding life is still conservative. Of course, the above data are for reference only, and it is better to be careful in actual folding. After all, changing a screen is not cheap.

On March 3rd, the 15th Chuzhou Youth Science and Technology Innovation Competition, jointly sponsored by Anhui Chuzhou Association for Science and Technology, Chuzhou Education and Sports Bureau and Chuzhou Xinhua Bookstore Co., Ltd. and hosted by chuzhou middle school, was held in chuzhou middle school (new campus).

With the theme of "innovation, experience and growth", the competition consists of four events, namely, the competition of scientific and technological innovation achievements of teenagers, the competition of scientific and technological innovation achievements of scientific and technological counselors, the scientific and technological practice activities of teenagers and children, and the scientific fantasy painting of children, with a total of 260 entries (frames). Among them, young people’s scientific and technological innovation achievements and scientific and technological counselors’ scientific and technological education innovation achievements participated in on-site display and debate. After expert review, 22 first prizes, 34 second prizes and 55 third prizes were awarded. Some outstanding works will represent Chuzhou City in the 39th Anhui Youth Science and Technology Innovation Competition. At the scene, 58 outstanding children’s fantasy paintings were also displayed. On the day of the event, about 500 primary and secondary school students were attracted to observe and exchange.? ? ??

All the works of this competition have been selected and recommended by the county-level innovation competition and the municipal schools, which effectively expanded the scope of participation while improving the quality of the works of the city competition.The leaders of Anhui Youth Science and Technology Activity Center, Chuzhou Association for Science and Technology and other relevant units participated in the exhibition tour.

Contributed by Anhui Association for Science and Technology

Editor in Charge: Yao Wang

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.

On November 3rd, UEFA and media company Groupe Amaury (the owner of French football magazine and team newspaper) announced today that they will jointly organize the famous Golden Globe Award from 2024. The common goal of UEFA and Amauri Group is to enhance the status and global influence of the award, and at the same time cultivate the sense of unity and cooperation in football.

Since 1956, the Golden Globe Award has been awarded by the French football magazine every year, which is the most prestigious honor that a football player can get in recognition of the outstanding achievements and extraordinary talents of the award-winning players. As part of the agreement, Amauri Group remains the owner of the Golden Globe brand and will continue to supervise the voting system, which will remain unchanged and independent. UEFA will contribute its football expertise, market global commercial rights and organize the annual awards evening.

In addition, the plan will add two new awards, the Men’s Football Team and the Women’s Football Team Coach of the Year Award, which will recognize the valuable contribution of coaches. The current trophy lineup will keep the same names as before, namely, Golden Ball Award for Men’s Football Team, Golden Ball Award for Women’s Football Team, Copa Award (U21 Best Player), Yaxin Award (Best Goalkeeper), Gade-Mueller Award (Top Shooter last season), Club Award for Men’s Football Team, Club Award for Women’s Football Team and Socrates Award (Humanitarian Contribution).

UEFA President Cheferin said: "In the past 70 years, the Golden Globe Award has been the most prestigious personal honor in football, a proof of the extraordinary skills, dedication and influence of football legends, and an immortal mark left by them in the history of football. The competitions between UEFA clubs and national teams, such as the Champions League and the European Cup, are considered to be the highest stage for elite players in the world, and usually play a key role in the candidates for major honors and their position in the football temple. UEFA and Golden Globe are synonymous with sports Excellence, so our cooperation will be a natural integration of Excellence and synergy, which will be unparalleled. "

Jean-étienne Amaury, CEO of Amauri Group: "The Golden Globe Award is the dream award of the greatest players in the world. We hope that the Golden Globe Awards Ceremony will become a global event to showcase and highlight the individual and collective performances of top football players, inspire all football talents, and aim to gather the passion and enthusiasm of fans from all over the world. "

This cooperative relationship has further consolidated the relationship and historical ties between UEFA and Amauri Group, which can be traced back to more than half a century ago, when Team Newspaper contributed to the idea of creating the European Champions Cup, which has become the world’s top club competition, that is, the current European Champions League.

（eagle）

　　CCTV News:As the "crown jewel" of modern industry, aero-engine has always been a "heart disease" of China aviation industry. With the establishment of China’s 12th military enterprise in Beijing, Chinese people have high hopes for this aero-engine enterprise, hoping that it can achieve the same achievements as "two bombs and one satellite".

　　Yesterday, the four-day air force aviation opening activity came to an end, and more than 20 military aircraft in the 34-type domestic weapons and equipment attracted national attention.

△ On September 2, 2016, the 2016 Changchun Aviation Open Day was held in the rain, in which a variety of air force active equipment such as H-6K, JL10, JL9 and Air Police 500 were unveiled.

　　At the same time, it also brings people cold thinking: what is the current localization ratio of the big country air force, which has a huge demand for aero-engine industry, and what level has it reached? How far are we from the aero-engine power?

　　Guogui Wu Decryption: Localization has gone through the process of introduction, imitation, improvement and innovation.

　　Guogui Wu, a 57-year-old special pilot of the Air Force, holds the rank of senior colonel. He used to be the captain of the Air Force Bayi Air Show Team and the deputy division commander of an Air Force Aviation Division, with 30 years of flying experience. As an old pilot with actual combat experience, and now a professor in the post-installation teaching and research department of National Defense University, he has unique insights in studying military high-tech, air force weapons and equipment, and equipment safety management.

　　At present, what kind of level is the localization ratio and performance of aero-engines in China? Guogui Wu said in an interview that China has established an independent aero-engine industrial system in the process of industrialization, and the performance of imitation engines reached a very high level in the 1960s and 1970s.Among the main combat aircraft, domestic engines have accounted for about 90%.

　　The so-called localization here refers to the process of introduction, imitation, improvement and innovation.Due to China’s weak industrial base, in order to meet the strong military demand for aero-engines, the Soviet Union’s aid and imported production methods were adopted. On the basis of the introduction and digestion of Soviet engine production technology, the model was improved, and the scale and serialization of domestic production were gradually realized, which basically met the needs of China’s air, land and sea aviation forces.

　　In the 1960s and 1970s, the overall performance of aero-engines produced in China was not much different from the mainstream level in the world at that time. The fundamental difference was that the domestic engines were mainly imitations and modifications, and there was no engine that was completely independently developed and produced.

　　"Not only do we have no independent intellectual property rights, but we also have no core technology." Guogui Wu said, therefore, in the 1980s and 1990s, when the aviation technology of the United States, Europe and Russia developed rapidly, and the third generation fighters were generally equipped with a new generation of turbofan engines, China was still "playing around" in the improvement of turbojet engines, hesitating on the road of introducing imitation and independent innovation, and the gap between China and the world’s advanced level was not large. Not only does the new generation of fighters lack the drive of advanced engines, but the engines in service also have some quality and safety hazards, which are called "heart disease" by Chinese people.

　　Only a few third-generation aircraft of the main fighter are equipped with imported engines.

　　△FWS10 aero-engine is an advanced aero-turbofan engine designed and manufactured by China. It is installed on the domestic J -11 aircraft and can also be installed on the J -10 aircraft after modification. Now it has been mass-produced. It has become an ideal device for the third generation fighter in China.

　　After 60 years of development, China has fighter planes, bombers, attack planes, transport planes and trainers.Systematize the aircraft production capacity of many types of aircraft. In line with this, a relatively complete engine development and production system has been established, which has the series development and production capacity of turboprop, turbojet, turbofan and turboshaft engines. Domestic engines are mainly assembled on fighter planes, fighter planes, bombers, fighter bombers and other main battle planes, and only a few third-generation fighters are equipped with imported engines.

　　For example, domestic fighters such as J -5, J -6, J -7 and J -8 are adapted to corresponding domestic engines such as turbojet -5, turbojet -6 and turbojet -7. With the improvement of stability, safety and reliability of Taihang engine, it has been widely installed on three generations of fighters, such as J -11, J -15 and J -16.

　　In terms of bombers, H -5 and H -6 realized the localization of engines. The turboprop engines used in Yun -7 and Yun -8 transport planes are all made in China.

　　With the maturity of integral technologies such as Zhi -9, Zhi -8 and Zhi -10, the serial development of turboshaft -8, turboshaft -6 and turboshaft -16 engines has been realized on the basis of introduction, which provides a reliable power source for the rapidly expanding domestic helicopter fleet in China.

　　At present, China’s aviation industry is in a stage from big to strong, from following up to catching up to developing on a par or even surpassing corners. Whether it is a new generation of military aircraft such as fighters, bombers, transport planes and drones, or large passenger planes and all kinds of general-purpose aircraft, there is an urgent need for strong and reliable driving of advanced engines. The sound and rapid development of aero-engines has become the proper meaning of the "Chinese Dream".

　　Guogui Wu said frankly that the country has clearly regarded the engine as a major scientific and technological project in the medium and long-term scientific and technological development plan, and has made up its mind to concentrate manpower, material resources and financial resources to independently research and develop a series of new engines. Domestic aero-engines have entered an unprecedented fast lane of development. In this context, the establishment of China Aviation Engine Group can be said to have a long way to go.

　　Development history of aero-engines in China

　　Stage 1: imitation and improvement

　　In 1950s, China aero-engine industry started from scratch and went through a road full of thorns. In 1956, China’s first turbojet -5 engine was successfully copied in Shenyang, and for a long time thereafter, China aero-engines were mainly copied and improved.

　　Even if it is copied, it is not easy. Even if there is no operation manual, it is difficult to disassemble the aero-engine correctly. For example, there are many small holes on the leaves of several square meters and centimeters, and the location of the small holes is very particular, which is determined according to the recorded trend.

　　Until 2002, when the domestic turbojet -14 "Kunlun" engine was finalized, China completed the whole process of self-development for the first time, and became the fifth aero-engine producer after the United States, Russia, Britain and France.

　　Stage 2: successful localization by purchasing patents.

　　The engine used in the flying leopard fighter is made in China and is called "Qinling", which is alsoIt is the first engine product in China that has been patented and successfully localized.

　　From introduction to localization, it has experienced 30 years of industrial upgrading. In 1972, China contacted Britain to discuss the introduction of the civil turbofan engine from rolls royce. In 1974, during the negotiation, to our surprise, China directly obtained the patent of Spey military engine, which was a top product at that time.

　　However, despite the patent, China’s new industrial materials and other technologies were too backward at that time. It was not until 2013 that this road of localization was completed, and it was equipped on the J-H -7 Flying Leopard fighter, and Flying Leopard became the only main fighter in China that completely got rid of its dependence on imported engines.

　　Stage 3: Own independent intellectual property rights.

　　In December 2005, turbofan -10, also known as "Taihang" engine, was successfully developed and became my engine.China’s first high-performance turbofan engine with independent intellectual property rights.

　　The road to research and development of Taihang engine is also quite difficult. During the test flight, more than 200 technical problems and failures occurred successively. After hard work, the "Taihang" engine was finally equipped on the J -15 fighter and successfully made its first flight in 2012. On a group of J -20 equipment exposed at the beginning of this year, some military fans found that a J -20 was also equipped with an improved Taihang engine. Some military experts said that the "Taihang" engine can be directly equipped on the fourth generation fighter, which laid a good foundation for continuing to develop more advanced, mature and reliable engines in the future.