Wen’s financial stories are written by Ning Yutian and edited by Chen Jiying.

From the four love stories of "Cowherd and Weaver Girl, Legend of White Snake, Legend of Meng Jiangnu and butterfly lovers" to one of the four happy events of China "Wedding Night"; From the grape tree on Tanabata to the first cup of milk tea in autumn; From the old adage that "there are three unfilial things, and no heirs are great" to the daily routine of urging marriage and love for seven aunts and eight aunts on holidays … … Marriage has always been the eternal obsession of most people in China.

At the same time, with the demand for marriage and love reaching its peak after 1990s, gradually entering marriageable age after 00, the divorce rate rising year by year, and the aging population increasing, the number of singles with marriage and love needs is growing. By 2019, the total number of singles in China is about 300 million.

However, the world is not very friendly to single dog. They may not only be questioned by their parents and puzzled by their relatives and friends, but also go through eighty-one difficult on the road of courtship: racking their brains to take off their orders but being hunted by "killing pigs"; Falling out of love and being cheated by emotional recovery institutions; In order to get rid of one-way PUA training, but lost the ability of true love … …

Wheat was born in a rural family, the cooking style of dry wood stoves, the father who sold coolies to make money, and the mother who had to hesitate to buy clothes for tens of dollars … … The bleak family situation has made wheat thrifty and bitter since childhood.

After graduating from college, she became a salesman with a monthly income of over 10,000 yuan. After the holiday at the end of the year, she went home for the New Year with the money she had saved for half a year, but it ushered in the beginning of a nightmare … …

The epidemic came unexpectedly, the company’s business was stagnant, and her family worried about her risk of infection and tried their best to prevent wheat from reworking.

In this way, she broke her income. However, "I feel uncomfortable if I don’t make money for a day", and she began to find ways to make money online.

At the end of March, she decided to try sending short videos in Tik Tok. The first video was only played for 20 or 30 minutes, but someone paid attention to it and privately believed in Wheat.

The two chatted. "At that time, I thought he was very interesting and nice. Later, he asked me to add his QQ."

Watching the men’s QQ space and vibrato videos, Mai found that the other party turned out to be an excellent boy in all aspects: Fudan University’s bright academic qualifications, decent and rich programmer work, two generations of well-off family in business, and high-end and comfortable petty bourgeoisie life … … "At first, I felt that there was a big gap between us, and he was too unattainable; Looking at the photos, he has tattoos and earrings, which is a bit evil and looks very fancy. I can’t control it. "

However, the boy seems to be very concerned about wheat, and he actively shared his growing experience, took his parents out for a trip, accompanied his uncle for morning running and fitness, and helped his friends in distress … … "We talk about everything, just like my old friends who have known each other for years."

In this way, wheat gradually became interested in this male netizen.

On April 1 ST, the male netizen asked Mai to help manage his investment account, and also told him his password and investment method.

"I was very touched and felt that he trusted me so much." Not long after, Mai witnessed the income of thousands of dollars in the boy’s account.

One day later, the boy generously shared his way to get rich with Wheat. "This is the way I found by taking advantage of the loopholes in the platform, and I won’t lose money." He claimed that he also misappropriated the company’s funds to bet, so he asked Wheat to keep it secret. "Otherwise, I will face legal risks."

"In order not to hurt him, I took the initiative to delete the chat record and reminded him to delete it too." Wheat is convinced.

At the beginning, wheat invested 2000 yuan and earned hundreds in a few minutes; Then invest another 20,000 yuan, and thousands of dollars will arrive in an instant; "But every time I have to go to the customer service to recharge, I feel so troublesome. Just charge a little more and withdraw the cash together."

Wheat took out all his savings of80,000 yuan and took a handful of All in.

"Later, he told me that there was an activity recently, and if I upgraded, I could get more lottery money, and then encouraged me to continue to replenish my money."

When Wheat hesitated, the boy used the killer weapon: "We finally have so much principal, so we should invest more, and then we can buy a house together."

So, Wheat remembered the passbook at home again, and added 500,000 yuan. Seeing that the account balance rose from more than 500,000 yuan to more than 1 million yuan, Wheat was ecstatic and anxious to withdraw the money.

At the same time, I am also grateful to her "noble person". "I asked him for Alipay account number or bank card number, and I wanted to transfer some money to him, so that I could be grateful."

The boy claimed that he had forgotten to pay back the money before, so he stopped using Alipay. "He also said that he didn’t want my money. He earned more than me, and I was even more moved."

However, joy begets sorrow, and before wheat has taken out the money, the account number shows that it has been frozen. "I immediately panicked. He said that his was also frozen. Let me not panic. He has encountered this situation before. Let me ask the customer service how to unfreeze it."

After consulting customer service, Wheat learned that it had to recharge 150,000 yuan before it could be thawed. In order to avoid the huge sinking cost, she took out the last 100,000 yuan from the passbook at home and borrowed 50,000 yuan from the online loan platform.

The account was finally unfrozen. Wheat thought it was ready to withdraw cash, but the customer service said that it needed 7 times of running water, that is, more than 7 million yuan.

Before the wheat collected enough money, the account balance suddenly fell from more than 1.5 million to 83 yuan; The boy also said that the money he invested was also trapped, leaving only a dime.

"He said he was sorry for me first, and then he was pathetic, saying he was afraid to go back to the company and tell his family. I began to feel sorry for him. I felt that my family had not discovered my loss. His pressure was definitely greater than mine. Instead, I began to comfort him and let him not blame himself. "

However, the boy gradually became indifferent to wheat and disappeared completely after the end of April. She once worried that he disappeared because he was taken away by the police … …

"At that time, I was so concerned about him that I felt that even if he was sentenced to ten, twenty or thirty years, I would wait for him, and even thought about taking care of his parents and filial piety for him when I was free."

While Wheat was worried about his "lover", his mother found that the passbook at home was missing, and when she watched her mother get angry in a hurry, Wheat confessed … … Mother suddenly collapsed on the ground.

The family took the wheat to the police, but she never wanted to believe that her "soul mate" was a liar. Later, she searched and browsed various cases of "killing pig plates" on the Internet, and she woke up like a dream.

After the incident was exposed, grandma swore every day that wheat was a black sheep; My sister also blamed her for losing her parents’ hard-earned money for a lifetime, and even hit her with anger; Father was silent and never spoke to her again … …

My mother was afraid of wheat, so she comforted her all the time, even contradicting the whole family. "That was the dowry that my mother saved for you."

Wheat is deeply in remorse and remorse. The liar cheated her of her money and stole her heart. "Now, I hate him and hope that he will be caught and brought to justice; But sometimes I want to love him, and it’s ridiculous to think about it. There should be few people who know that they are cheated and miss the liar. "

After being cheated by the emotional recovery agency, Chenchen posted the experience of being cheated on Xiaohongshu, and the followers were in an endless stream.

There are not a few victims with similar experiences, and many comments in the comment area: "Good exposure! I have also been cheated, and I want to ask how to recover the money "; "I was almost cheated, and he kept urging me to pay"; "Is there any XX organization cheated" … …

There are also many people who plan to place an order, "I am still ready to participate"; "It’s so expensive to recover" … …

Xiaohongshu met a constellation blogger and signed 3400 yuan to save the service.

Last year, Chenchen quarreled with her boyfriend who had been in love for many years and broke up.

Very sad, Chenchen searched for "How to save XX constellation boyfriend" in Xiaohongshu, and a sign blogger’s post attracted her attention. After Chenchen left a message below, the blogger quickly wrote Chenchen privately and proposed to add WeChat to help Chenchen save her boyfriend.

Chenchen was cautious at first, and specifically asked whether to charge. After getting a negative reply, she added the blogger WeChat.

After adding WeChat, the blogger claimed that he was only an emotional teacher’s assistant, and pushed WeChat, who claimed to be Liu Zhe’s "emotional counselor", to Chenchen.

Liu Zhe said that it is not difficult to recover. "I am in the same constellation as your boyfriend. He must still love you, but you can only make a plan by paying money. You will probably get five or six thousand in this situation."

Chenchen said that he was short of money, and Liu Zhe made an exception and discounted it to 3400.

Seeing that Chenchen was still hesitating, Liu Zhe sent a business license, a screenshot of Tianyan, etc., showing that the other organization was named Encounter Psychological Consulting Co., Ltd. (now renamed X Wo Education Consulting Co., Ltd.).

At the same time, Liu Zhe repeatedly reminded Chenchen that "if you miss the best opportunity, you will regret it later", creating a sense of urgency. At the same time, he also promised that the recovery was ineffective and the fee could be refunded.

In the end, Chenchen’s defense line completely collapsed, and he paid a monthly service of 3,400 yuan.

After paying the money, he was recommended to Enmou, the director of the guidance department, who arranged one-on-one "emotional mentor" for him, calling himself Jane Eyre.

During the service, Jane Eyre instructed Chenchen to send some positive energy circle of friends visible only to her and her boyfriend, "or forward the WeChat official account articles recommended by her. They didn’t give me any psychological counseling from beginning to end. At that time, I was slightly depressed, and they didn’t care. They just said a word — — ‘ Calm down ’ 。”

Day after day, Chenchen’s relationship with her boyfriend made no progress, and finally her boyfriend blacked her out directly. So Jane Eyre instructed her to bring gifts to her boyfriend’s house.

At first, Chenchen strongly refused, "My boyfriend is stubborn, which will annoy him", but under the brainwashing of Jane Eyre and the urgency of saving her boyfriend, Chenchen got up the courage to go, and as a result, her boyfriend closed the door and disappeared.

After the relationship deteriorated completely, Chenchen continued to ask for help.

Jane Eyre’s plan is to improve women’s charm and emotional intelligence in the morning. "You have to sign up for two more courses."

At this time, Chenchen was completely awake and asked the organization to refund in full. As a result, the organization not only refused to refund, but also blamed Chenchen’s "own problems" for the failure of recovery.

Chenchen suddenly remembered that when she talked with Liu Zhe about buying classes in the early stage, the latter provided her with a contract sample about the refund, so she quickly turned out the contract. What shocked her was that the contract finally signed was "a thousand miles away" from the contract presented by Liu Zhe during the initial communication — — The refund clause is missing.

At the same time, the above-mentioned "teachers" have blacked them out and deleted them; The redemption agencies that provide services for them and the WeChat nicknames of "teachers" have been renamed several times; The account content of the aforementioned Little Red Book constellation blogger has also been completely emptied … …

In fact, the "master of emotion" has no license to work, and his education and experience are not limited.

Chenchen was not the only one who was deceived. In July this year, the Shanghai police detected the case of "emotional redemption" fraud, arrested 69 suspects, and initially verified more than 500 cases involving more than 7 million yuan across the country.

Caijing Story also talked about the victims of several emotional recovery institutions and summarized the routines of the above-mentioned emotional recovery institutions: the content platform publishes emotional articles to drain — Contact and contact induce signing a bill to buy a class — Prevarication, procrastination, perfunctory, and providing unreliable and unfeasible suggestions — Success depends entirely on nature, and failure will lead to a second promotion renewal fee — PUA shirks its responsibility if the fee is not renewed.

There are many similar victims. In the case of black cat complaints, "emotional consultation" was used as the key word, and more than 600 complaints were retrieved. Most of the complainants’ experiences were exactly the same as those of Chenchen.

Moreover, such fraudulent institutions have built a mature organizational system, including media propaganda department, technology department, customer service department, planning department and other departments.

The Media Propaganda Department publishes emotional articles on major platforms, operates platform accounts to attract customers, collects and deletes negative information of the company, is responsible for compiling false comments on platform accounts and official online shopping malls, and uses the "screenshot monster-WeChat conversation to generate a false chat record to" create "successful cases of emotional recovery to attract more customers;

The technical department is responsible for promoting false stories to save feelings, saving successful cases, using search keywords to bid on Baidu, Google and other platforms, and establishing web pages;

The customer service department manages receptionists and customer service personnel, and the customer service specifically contacts the victims through WeChat to promote various services such as warming up love, emotional recovery, and persuasion of mistress … …

In a recruitment software, many emotional consulting companies have a low threshold for the position of "emotional/marriage consultant": on the one hand, the job description has a strong sales color; On the other hand, there are no rigid requirements such as psychology-related majors and psychological counseling certificates, and more labels are "unlimited experience" and "unlimited academic qualifications".

After Caijing Story once communicated the above positions in the name of job hunting and told the other party that there was no psychological counseling certificate, many companies still said it was acceptable.

In other words, the "master of emotional recovery" who holds Cupid’s arrow in your eyes and can influence marriage and love is likely to be a young man with no psychological knowledge and not rich emotional experience.

In this regard, Quan Yunfeng, the founder of Peng Orange Psychology, told Caijing Story: "There is no ’ in psychology; Emotional redemption ’ This entry, in essence, is a concept that has been commercially packaged. And their routines, including WeChat chatting and sending friends circle, have long been out of the scope of psychological counseling. "

He also revealed to the "Financial Stories" that the marketing investment of many so-called emotional counseling institutions now accounts for more than 60%. "This has been divorced from the origin of psychological counseling services."

The little hero can’t tell whether he is a victim or a perpetrator. "Maybe both? ！”

Xiaojie, who was born in a small county in the Central Plains, is a typical Phoenix man. Because he studied in an engineering college, there were more men than women, and he never talked about his girlfriend until he graduated from college.

After graduating, he worked for five or six years, bought a house in a second-tier city, and did not call several times in succession. His parents kept urging marriage, so at the beginning of 2018, he successively downloaded a number of social software, such as Momo and Exploration.

Through the online chat on the screen, the confession of love slipped left and right, which eliminated his shyness and shyness, but either he fell into the embarrassment of nothing to say when chatting, or when he met offline, Xiaojie would "see the light die" with the girls.

Hard hit, Xiaojie was ready to turn to the Internet, and then went to the website of a love training institution.

On the page, various training products are displayed in different categories: 599 yuan crash course, 1599 yuan introductory course, 3599 yuan systematic training course, 7899 yuan growth advanced class and so on.

A number of contact information popped up on the screen, and Xiaojie tried to add a tutor to consult. The other party first sent him a free study material and encouraged him to sign up for class.

At this time, Xiaojie was dubious and didn’t intend to report to class. After reading the free materials roughly, he began to try.

Drawing a tiger according to a cat, Xiaojie, who was originally dull, tried to play a "caring and warm man". In the second half of 2018, Xiaojie finally decided to have a relationship with a lady.

When he first tasted the sweetness of love, Xiaojie was satisfied and even planned to call his girlfriend home to see his parents during the Spring Festival, but his girlfriend was at arm’s length with him.

It was not until a movie that his girlfriend got up and went to the bathroom and dropped his mobile phone on his seat. Xiaojie accidentally saw his girlfriend’s WeChat message pop-up window, only to find out that he was just one of his girlfriend’s spare tires.

Angry at heart, Xiaojie didn’t understand why his girlfriend was derailed, so he asked the love tutor he had contacted before. The other party said that he had to pay for consulting specific cases, and promised that as long as he participated in the training, "everyone is a girl who can’t catch up." This time, Xiaojie paid without hesitation.

After paying the fee, Xiaojie was pulled into a WeChat group, and the tutor also encouraged everyone in the group. "We will all be professional players in the future."

"Now it seems that those means are not on the table."

The first step of pick up hot chicks’s method is to change his values first. "In fact, what they teach is not the way of love, but the way of divorce with strong utility.".

Secondly, to eliminate social barriers, we should "dare to take the initiative to attack". For this reason, under the guidance of our mentor, a group of people marched into the nightclub, which was the first time that Xiaojie walked into such a colorful place — — Of course, this experience is not free, and the extra charge is 800 yuan.

"I feel full that I have opened it, and I am not flustered when I see a girl."

Third, learn to package yourself. "Gao Fushuai has the highest success rate," Xiaojie said.

To this end, the tutor suggested that they open a WeChat trumpet, and then provide a variety of fake brand-name clothing for them to buy, pose and send to their circle of friends. "To show the feeling of being rich inadvertently, this WeChat trumpet must be isolated from the circle of acquaintances and professions."

During that period, Xiaojie felt that he was very divided and everything was ready. It was time to take the initiative. "When talking about a girl, she should be classified first, and then when to hint at love, when to meet offline, when to touch physically, when to have intimate relations, and when to break through every barrier, there are routines."

At first, Xiaojie enjoyed it very much. From the beginning of 2019 to the end of 2019, he reused the above routines and frequently contacted girls in various social software. Finally, as many as 12 of them went to the "love" stage.

When the emotional relationship seems at your fingertips, Xiaojie suddenly feels dull. On the one hand, he is afraid to show his true self in front of the girl, and he is exhausted. On the other hand, in order to disguise his "Gao Fushuai" identity, Xiaojie spent a lot of money during his "love" and was overwhelmed. He never dared to talk about marriage with a girlfriend for fear of his identity being exposed. "What’s the point of this? ！”

And he is obviously not a "PUA" master. Other PUA students in the same institution even show off that they are stepping on multiple boats. At the same time, many girlfriends are dead set on them, and even lovers from different places come from afar. Male students avoid it but are proud; On the internet, some women who are deeply involved in PUA routines are trapped in depression and even die.

Xiaojie was disgusted with all this. At the end of 2019, he left the circle completely. "I spent more than 10,000 yuan, failed to take off the bill and bought a lonely one." He is still looking for the other half — — In a clumsy and sincere way, not in a seemingly efficient PUA.

With the marriage and love industry becoming a golden track, there are endless platforms for marriage and love, such as Lily Jiayuan, soul, zhenai and Iran, and Internet giants are also scrambling to get a piece of it: QQ dating and blind date area; Online matchmaker blind date in Tik Tok and Aauto Quicker; Heartbeat duet of national K songs … …

When it comes to Volvo, "safety" will almost be the first word in everyone’s mind. With the advantages of brand history, reputation and safety performance, Volvo has achieved double growth in brand and sales in China. Among them, XC60 is Volvo’s most popular and highest-selling model. In 2020, XC60 accounted for about 30% of Volvo’s sales in China.

Facing the luxury medium-sized SUV market which is already in the Red Sea, Volvo XC60 (parameter picture) has a place in the highly competitive market with its distinctive Nordic brand label and excellent safety performance.

On June 11th, the new XC60 was officially launched, with a total of 9 styles including 1 B4, 5 B5 and 3 T8. The official guide price is 373,900-603,900 yuan. The new car continues to strengthen its competitiveness to cope with the upgrade of its competitors. The key word this time is "intelligence".

Intelligence is the only way for Volvo to be safe.

"Intelligence" is the only way for Volvo to achieve the ultimate safety in the new era, but people are the starting point and end point of all Volvo technologies. Therefore, the upgrade focus of the new XC60 is intelligence.

In fact, in the intelligent tide of the automobile industry, the safety of automobile products is constantly approaching this aspect, including intelligent and safe driving, pedestrian safety, and car networking. As a representative in the field of automobile safety, Volvo also demonstrated its future layout of intelligent safety technology through the launch of the new XC60.

The first is the intelligent cockpit. The new intelligent concept and technology have further changed our car life and made the car operate like a smart phone.

Volvo’s new XC60 has a built-in native Android car, which is based on the standard version of the car Android system jointly developed by Volvo and Google, which can achieve better adaptation and effectively promote the establishment of an open intelligent ecosystem.

On the other hand, Volvo cooperates with the best partners in various fields, such as Ali, Tencent, Huawei, Iflytek and Gaode Map, to create the best application and service, and it can be accessed through the ONE ID account system. The most intuitive example is the WeChat scan code login machine, which is the only model that can be achieved at present.

The upgrade iteration of intelligent driving technology is the top priority of Volvo safety.

In 2015, the Volvo industry first introduced the Pilot Assist navigation assistance system, equipped with three world-first intelligent safety technologies. The whole system comes standard with City Safety urban safety assistance system, which has been iterated for many times in the past ten years, covering travel safety to every participant on the road and making safety to the extreme.

At the same time, Volvo is constantly approaching the advanced stage of intelligent driving-automatic driving, which is realized by cooperating with a series of technology companies. For example, to become the first automobile brand supported by NVIDIA OrinX chip, the powerful chip provides enough computing power for the automatic driving system, and the brand-new electronic and electrical architecture based on the central computing platform and Ethernet will ensure the high-speed data throughput required by the automatic driving function.

Volvo plans to achieve highly automatic driving assistance functions such as navigation assistance and automatic lane change according to the route set by navigation in 2023. Around 2025, automatic driving without human intervention will be realized on closed road sections. At present, it has reached a strategic partnership with Waymo, the world’s leading autonomous driving company.

In China, Volvo cooperated with Didi Chuxing to launch XC60 self-driving taxi service in Shanghai last year, and in April this year, Didi provided hundreds of XC90 self-driving cars equipped with redundant systems supporting steering and braking functions.

With the upgrading of the three strengths, the new XC60 is more competitive and has more cards.

The XC60 model has been recognized by many elite consumers in the city and established a good reputation. Therefore, the internal and external design of this annual change has not changed much. After all, this design is excellent enough. Choosing fine-tuning will be more rational and safe, mainly through the adjustment of details and materials to improve the overall texture and grade of the car.

For example, the straight waterfall chrome plating on the front face of the luxury model adds a broken line design, and the C-shaped chrome trim on both sides of the old bumper is replaced with a long strip design on the new model, which stretches the visual width of the front of the car. The sports version is replaced with a more radical bumper, and the net adopts a sharper and more dynamic blackened dot matrix style.

There are also many changes in the new XC60. All electronic gear bars have replaced the old mechanical gear bars, and the luxury version has used the Swedish royal national treasure Orrefors crystal gear bar. In addition, the medium-high configuration version will be equipped with or equipped with B&W Baohua Weijian audio system, and the whole system is still the only CleanZone? Nordic clean cockpit at the same level. On the whole, the cockpit of XC60 has a very distinctive temperament and luxury label compared with BBA of the same level and competitors of second-tier luxury brands. Many consumers choose XC60 for this set of interior.

Intelligent cockpit and safety upgrade are all reflected in the new XC60. For example, the only native built-in Android car system at the same level, the open Ali/Tencent/Huawei open ecological full coverage and Iflytek natural speech semantic recognition system provide drivers and passengers with a more convenient travel experience. In addition, the threshold of City Safety urban intelligent safety system is further lowered, and all XC60 models are equipped.

In terms of performance, the power control chassis of the new XC60 has been fully upgraded.

In terms of power, the whole new car is upgraded with 48V light mixing system, which further improves the overall performance and fuel saving level, and also significantly improves NVH and ride comfort.

Volvo Cars has formed a complete electrified product matrix including pure electric vehicles, plug-in hybrid vehicles and light hybrid vehicles. According to Volvo’s timetable for electrification transformation, all product lines will be electrified in 2021; In 2030, it became a pure electric luxury car enterprise; Strive to become a climate zero-load benchmark enterprise in 2040.

In terms of chassis control, the damping adjustment of the shock absorber of the new car tends to improve comfort, and with the seat jointly developed by the Royal Swedish Medical College, the driving comfort is further improved.

In addition, the new XC60 adopts an electronically controlled braking system to achieve a braking response of 0.15 seconds, and the braking response speed is increased by 2 times; There is also a full-time intelligent four-wheel drive system +4C adaptive chassis and air suspension equipment, which greatly improves the driving safety and handling.

Zero integer ratio is the best, attracting more rational users.

In the current market, XC60 still focuses on mainstream rivals such as Mercedes-Benz GLC, BMW X3 and Audi Q5L. In terms of brand power, Volvo may not be as good as it is, but in terms of product quality, XC60′ s advantages lie in more complete safety equipment and more cost-effective configuration advantages. There is also the tonality and connotation of Volvo’s unique brand.

Another thing I have to mention is the zero integral ratio. In the 12th Vehicle Zero-integral Ratio System Data released by China Automotive Technology Research Institute, the zero-integral ratio coefficient of BMW Brilliance X3 is 700.72%, that of Beijing Benz GLC is 614.69%, that of FAW Audi Q5L is 479.20%, and that of Volvo XC60 is only 466.60%, which is obviously the lowest among competing products of the same level.

The lower the zero integral ratio, the lower the maintenance cost of this model, not only the XC60, but also the models under the Volvo brand have lower zero integral ratio than the same level, which is a big attraction for the rational luxury car consumers, and many users who choose Volvo are actually rational buyers.

Zhong Shu

Nowadays, the competition of luxury medium-sized SUVs is becoming more and more fierce, and the "differentiation" characteristics of products will become a breakthrough. The unique Nordic design and people-oriented safety concept of XC60 will attract more and more attention. At the same time, fully accessing the online ecosystem of Ali, Tencent and Huawei, and Volvo embracing local suppliers in China to further meet the domestic market demand will become Volvo’s competitive advantage.

Topic: 2008 US Presidential Election

　　Beijing, Jan. 28 (Xinhua)-The results of the South Carolina primary election in the US presidential election have had an effect on the polls of candidates from both parties. Arizona Senator John McCain, who was originally only slightly ahead, soared in the polls after winning the South Carolina primary on the 19th, and now leads other Republican candidates by two figures. After New York Senator Hillary Clinton lost the election in South Carolina on the 26th, the national polls dropped immediately.

　　According to the "Central News Agency" report, the latest Gallup national poll released on the 27th shows that McCain is far ahead of other Republican candidates with 31% support. Before the South Carolina primary, McCain was only six percentage points ahead of the second-place huckabee by 26%.

　　The current support of other candidates in the Republican camp is that former Massachusetts Governor Romney is 21%; Former Arkansas Governor huckabee 18%; Former new york Mayor Giuliani 12%.

　　In the Democratic camp, before the South Carolina primary, Hillary Clinton was ahead of the second-place Obama by 32% with 47% support. On the 27th, Hillary’s support dropped to 45%, while Obama continued to maintain 32%. Former North Carolina Senator Edwards ranked third with 13%, two percentage points higher than before the South Carolina primary.

Editor: Zhao Deli

Ideal has held many strategic meetings in recent years. At the strategic meeting in early 2021, Li Xiang specially invited Wang Xing and Wang Huiwen from the US delegation, and finally came to the conclusion that 2025 is the turning point of the new energy vehicle market in China, and the ideal must achieve an annual sales volume of 1.6 million units in order not to be eliminated.

From 2021 to now, car companies are indeed facing this increasingly fierce competition. On the one hand, the market share is further concentrated in Tesla and BYD. On the other hand, traditional car companies such as Volkswagen and General Motors have begun to launch key models. At the same time, there are also Huawei and Apple that are not moving for the time being. It can be called the hundred regiments battle of the electric car version.

In September of this year, Huawei released the new M7, which wrinkled a pool of spring water. According to 36Kr, the ideal is once again on the verge of an enemy, and another strategy meeting has been held in recent days. It is reported that the meeting has a huge agenda, lasting for four days, and intensively discussed the strategic direction and landing rhythm of LI in the next 5-10 years. Strategically, BYD, Huawei and Tesla were listed as strong rivals in Ideal Interior according to the market structure in 2025, and BYD ranked first. This year, the name has been changed to Huawei.

Facing Huawei, the ideal of top students has become the most anxious one.

Li Xiang’s attention and anxious attitude are somewhat surprising. After all, when it comes to anxiety, it’s definitely not ideal-horizontally comparing Tucki, Weilai, Zero Run and other peers, the ideal delivery volume, revenue and profit are all leading the way, and the position of the new power to build cars is secure.

In terms of delivery volume, a total of 36,060 new cars were delivered in September, a year-on-year surge of 212.7%, which also set a new high in a single month. Although the delivery volume of Tucki and Weilai has also improved, there are only 15,310 vehicles and 15,641 vehicles respectively, and the gap is visible to the naked eye. Judging from the growth rate, Ideal has been climbing steadily in the first three quarters of this year, with a year-on-year growth rate of 296.3% in the third quarter, which is not in an order of magnitude with the other two old enemies.

(Source: Ideal official Weibo)

Looking at the data on the financial side, the ideal advantage is more obvious. In the second quarter of this year, the ideal net profit of returning to the mother was as high as 2.31 billion yuan, and the profit in the first half of this year has almost filled the losses in the previous three fiscal years. Compared with bicycle profit and gross profit rate, ideal is more outstanding: in the second quarter, ideal bicycle income was 323,200, bicycle net profit was 26,700, gross profit rate of automobile sales reached 21%, and Tesla’s bicycle gross profit rate was 18.65% in the same period.

Since the situation is excellent, why does Huawei make its ideals so tense? First of all, ask the new M7, which can be said to be the direct competitor of the ideal L7.

It’s nothing new in the automobile circle in recent years to show the advantages of products by comparing competing data. There are also two such roles in the new M7 conference, one is BMW X5L and the other is ideal L7.

At present, these two models rank first and third respectively in the sales ranking of medium and large SUVs in China, among which the first and second are ideal L7 and L8 respectively.

BMW X5L, as a popular model in the era of fuel vehicles, can be seen as "compared" in many press conferences, but L7 seems to be difficult to understand. After all, the competing product of the new M7 should be L8 in time sequence. Why does the new M7 list L7 as a competing product?

This is because the new M7 is no longer just a 5-door and 6-seat model, but also redesigned the layout and added 5-door and 5-seat models. In terms of vehicle size, the boundary M7 is also closer to the ideal L7, the former is 5020*1945*1760mm, and the latter is 5050*1995*1750mm.

In terms of pricing, the 2024 model M7 has launched five models, with the price range of 249,800 yuan to 329,800 yuan, which is about 70,000 yuan lower than that of the 2022 model.

Compared with the three versions of the ideal L7, which cost RMB 31.98, RMB 33.98 and RMB 379,800, the new M7 has opened a sufficient price gap. In particular, the M7 Max five-seat intelligent driving version with high-order intelligent driving assistance and the ideal L7 Air without air suspension and laser radar have formed a strong dislocation competition situation, and the M7 Max six-seat intelligent driving version and the L8 Air will have the same high probability.

In addition to outstanding cost performance, Huawei Mate 60 series has driven Huawei’s popularity to an unprecedented level, and then the brand power has spilled over to the world. Some analysts believe that the determined price reduction of the new M7 is only the main reason for the sharp increase in sales in the world. The fundamental reason is the social sensation brought by Huawei Mate series, which brings huge passenger flow to stores. And Huawei has a huge user base in China, which overlaps with the potential users in LI.

According to the latest data, Huawei has ordered more than 60,000 new M7 vehicles in the market for about one month.

(Source: Wen Jie Guan Wei)

Huawei is different from its former rivals: it can make products and do marketing.

In addition to the direct competition of products, Huawei is very different from its former competitors.

LI creates a sense of luxury through the big sofa with refrigerator and color TV. Compared with the traditional BBA, it is very cost-effective in space and interior decoration. Coupled with excellent marketing, the sales volume keeps rising.

However, the ideal moat is too shallow, because it does not have its own core technology, and it has no outstanding advantages in three-electric system, energy efficiency, chassis, range extender, intelligence and other technologies. It is constantly reported that it is impossible to brake when encountering a large truck on a sunny day, and it is impossible to recognize the scratching accident of the ice cream cone at high speed. A series of negative news about intelligent driving such as "overturning" at the press conference site can be seen.

A good product is the perfect combination of technology and business, and the ideal meets the real opponent, because Huawei knows both technology and marketing.

What Li Xiang really fears is not a certain product in the world, but the powerful combat capability of Huawei Corps. Huawei’s "wolf nature" is well known in the industry, and its capital reserve, technical strength, channel resources and organizational ability are far from what ordinary startups can compare.

Huawei’s characteristic is that after finding the breakthrough, the relevant business groups devote themselves to it in a legion manner, relying on the staff size of 200,000 people and the bonus of engineers to achieve the ultimate efficiency and cost performance. Just like a dam break, we will turn our potential energy into market share.

In the past, Huawei has proved this in the communications and mobile phone markets. Even after being sanctioned by the United States, Huawei still eats more than half of the domestic high-end mobile phone market.

And the old question M7 once brought great shock to the ideal. "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent. For a long time, we have no strength to fight back."

(Source: Li Xiang Weibo)

This is Li Xiang’s description of M7 in an essay in June this year.

Ideal is prepared to spend money to make up for the shortcomings of his own wisdom.

In the face of such competitors, it is not difficult to understand that Li wants to choose to temporarily avoid its edge when talking about Huawei.

According to the 36Kr report, a person familiar with the matter said that the ideal dialogue technique originally at the sales end has now been cancelled, and the M7 has not been mentioned on its own initiative. "If a car owner asks about it, say that the L6 that is ideal for next year is a price product with the M7."

However, as the saying goes, the brave will win in the narrow road. In the face of Huawei’s continuous invasion of its hinterland, the ideal will naturally not really be left unchecked. In this regard, the ideal choice is to save money and use it to make up for the shortcomings of your own wisdom.

According to 36Kr, how to "spend money well" has become an internal consensus of Ideal. The financial report shows that as of the end of the second quarter, the ideal cash on hand was 73.77 billion yuan, equivalent to the sum of Weilai and Tucki in the same period. Next, choosing the direction and crazy investment are the keys to the ideal to break the game.

In terms of products, the ideal thinking about the demand side is to choose to continue to deepen the main battlefield of family segmentation and extend the product planning to 2027. On the other hand, Li Xiang is still working hard to break the bottleneck of production capacity. On October 10th, he issued a document saying that the impact of Changzhou factory upgrading and Beijing factory qualification switching at the end of September has been lifted. "We can challenge the delivery of 40,000 in advance this month".

At the same time, for the function of intelligent driving, Li Xiang also has a "late step" reflection, and bluntly said, "The lessons that fall behind due to insufficient investment can only be solved by strengthening investment." At the same time, it is ideal to promote the person in charge of perception and system to vice president respectively, which is a signal that the weight of smart driving business is upgraded. In addition, on October 10th, LI officially released more than 50 jobs for intelligent driving in one breath, covering software algorithms, large models, vehicle hardware, testing, operation and other fields.

Some people close to the ideal revealed that they think that by 2025, the decisive battle of smart cars in the second half will be over. At that time, they will come out if they can run out, and they will be gone if they can’t. Because the data model and training amount have been finalized, what is needed behind it is a large number of start-up users, which is the decisive battle time in these three years. Ideal will try to overtake at the corner of the smart driving track.

No one can accurately predict whether the smart driver of the ideal future will catch up later, but it can be predicted that after the end of the year, Ideal and Huawei will further meet in product matrix and technology. In the next knockout, any short board may give the opponent a chance to overtake.

In this context, family background and technology will become the key words for new energy vehicle enterprises to compete.

　　For most industries, the formulation and promulgation of national standards have more advantages than disadvantages for standardizing the market, unified management and reasonable competition among different enterprises. Recently, however, the formulation of a national standard for low-speed electric vehicles has triggered a big war of words among enterprises, academics and markets.

　　Debate between lead-acid battery and lithium battery

　　The cause of the incident was that on December 30 last year, after consultation with the relevant departments of low-speed electric vehicle standards, it was clear that low-speed electric vehicles were equipped with lithium batteries, and lead batteries were rejected as power sources for low-speed electric vehicles. Later, Dong Yang, the leader of the drafting group of four-wheel low-speed electric vehicle standards and the executive vice president of China Automobile Industry Association, also pointed out in an article that lead batteries will not be allowed to be used in the formulation of low-speed electric vehicle standards, and frontal and side impact experiments are required.

　　"If the new national standard is implemented, it means that 90% of low-speed electric vehicle enterprises will be destroyed, and the excellent situation of the development of low-speed electric vehicle industry will be destroyed." Wei Xueqin, executive vice president and secretary general of Shandong Automobile Association, said helplessly in an interview.

　　Low-speed electric vehicle companies also expressed concern about the introduction of this standard. Shu Xin, general manager of Reading Automobile, said frankly that the mainstream price of low-speed electric vehicles is 20,000 ~ 30,000 yuan, accounting for more than 80% of the whole market. If we change from lead battery to lithium battery, the price of bicycle will rise to 40 thousand yuan, but this market is only about 5%. "Such a small market is difficult to operate, and it is difficult for dealers to feed. In the future, the market will disappear."

　　What is the difference between lead battery and lithium battery? Which battery is more suitable for low-speed electric vehicles?

　　Safety is not the weakness of lead-acid batteries. It is understood that the lead-acid battery has been born for more than 160 years. Since its birth, the whole world has been researching and developing whether there is any new technology to replace it, but up to now, there is still no mature technology to completely replace it.

　　The focus of controversy lies in the pollution risk of lead-acid batteries. In 2016, the market size of low-speed electric vehicles has reached 1.2 million. Some experts believe that if a large number of batteries are eliminated, lead pollution will easily occur in the process of recycling and smelting, which will not only endanger human health, but also cause environmental pollution.

　　Therefore, in the selection of batteries for low-speed electric vehicles, some experts have given high expectations to lithium batteries. Compared with lead-acid batteries, lithium batteries have advantages in energy density and cycle life. Using lithium batteries can make low-speed electric vehicles lighter and the cruising range can be improved one after another.

　　In this regard, an industry source said that "lead battery recycling is a false proposition". "In 2016, China sold more than 28 million traditional cars, which means that 28 million lead batteries were used. Why didn’t anyone ask, what is the recovery rate of lead batteries in traditional cars? " He asked, "Based on trust, many people believe that the batteries of traditional cars have been recycled. Why do they suspect that people don’t recycle when they arrive at low-speed electric vehicles?"

　　Lu Hong, a standard member of Shandong Automobile Industry Association and chairman of Hupu Electric Appliance Co., Ltd., told the reporter that if each city can set up a recycling point, it will be beneficial to standardize the batch use of lead batteries for electric vehicles. "A battery can sell 200 yuan on average, and no one is willing to throw it."

　　Wang Du, deputy secretary-general of china automobile dealers association, pointed out: "The problem is not pollution, but how to supervise it." It is understood that in Weifang, battery manufacturers Tianneng and Chaowei have set up more than ten recycling points and established a complete system. Zhang Tianren, chairman of Tianneng Group, said in an interview that the recycling technology of lead-acid batteries is very mature. At the end of last year, Tianneng Group’s recycling capacity of waste lead batteries has been upgraded from 150,000 tons/year to 300,000 tons/year, and the recycling capacity has doubled.

　　Low-speed electric vehicles can also produce fine products.

　　In January this year, committee of 100, an electric vehicle in China, held a closed-door meeting with some low-speed electric vehicle enterprises. The meeting put forward two viewpoints: First, low-speed electric vehicles can make rural areas directly electrified without the transition of fuel vehicles. Second, invigorating the rural economy is the re-liberation of rural productive forces.

　　Some experts believe that there are buses, taxis, subways and drip taxis in big cities, but there are very few means of transportation in rural areas. Rural public transportation is also being carried out, but it is still inconvenient to have a few shifts a day. Because the use cost of cars is relatively high, gas stations are separated by ten or twenty kilometers, and fewer people buy cars in rural areas. "The advantages of low-speed electric vehicles are particularly obvious. Short-distance travel does not need to be particularly fast, which is of great help to the active rural economy. At the same time, rural charging is very convenient, and it can be completed with 220 volts at home. "

　　The data shows that from 2014 to 2016, the average annual growth rate of low-speed electric vehicles reached more than 50%, and it was developed without any state subsidies. In the fourth-and fifth-tier cities and rural markets, low-speed electric vehicles with a price of about 20,000 to 30,000 yuan meet the consumption needs of low-income families.

　　However, for a long time, low-speed electric vehicles were regarded as the "culprits" of many road jams and frequent safety accidents because of the reasons that the low-speed electric vehicles were not licensed, most users did not have driver’s licenses and drivers did not understand the traffic rules. In addition, the quality of low-speed electric vehicles has also become a controversy. "I have always believed that low speed and low price do not mean low quality, and low-speed electric vehicles should also find a good direction to upgrade." Shi Jianhua, deputy secretary general of China Automobile Industry Association, said in an interview.

　　In fact, low-speed electric vehicles have gradually entered the industry upgrade in recent years. Among them, there are enterprises represented by Zhidou, which have entered the product catalogue of the Ministry of Industry and Information Technology by means of alliance with high-speed car production enterprises and with the help of high-speed car production qualifications, and realized the regularization; In addition, there are also enterprises represented by Reading that introduce new technologies and upgrade themselves. In the new Redding factory in Weifang, Shandong, the reporter saw the same four processes as traditional vehicle manufacturing: stamping, welding, painting and final assembly. There are more than hundreds of robotic arms in the factory, and there are also professional quality inspection processes such as test track and rain detection line.

　　At the same time, in order to solve a series of problems caused by "black households", low-speed electric vehicle enterprises have also upgraded their products and improved related after-sales services through industry self-discipline.

　　"Although we are low-speed electric vehicles, it is really not low-quality at low speed." An insider of a low-speed electric vehicle company said, "Through interconnection technologies such as background data and optimized positioning, we helped customers find hundreds of lost cars. From the data of batteries and motors to the control system, all fault codes can be transmitted to the background, realizing the optimization of big data. It can be said that in many technologies, we are not worse than high-speed cars. "

　　Due to the product upgrade, the supply chain of low-speed electric vehicles has also been upgraded accordingly, and its suppliers have gradually upgraded from the initial commercial vehicle suppliers to passenger vehicle suppliers. Because the quality of some low-speed electric vehicle enterprises has risen rapidly, some excellent suppliers have taken the initiative to come to the door, and the improvement of supply chain quality has further promoted the development of low-speed electric vehicles in the normal direction.

　　Luo Lei, deputy secretary-general of china automobile dealers association, said: "The government should guide these car companies well and cannot sit idly by; It is necessary to lower the entry threshold and encourage more powerful enterprises to participate. Low-speed electric vehicles also need to improve their quality and meet the national quality requirements for new energy vehicle products, so that they have the opportunity to enter the urban consumer market. "

　　On September 26th, Juventus player Bremer (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On the same day, in the sixth round of the Italian Football League in the 2023-2024 season, Juventus beat Lecce 1-0 at home.

　　On September 26th, Juventus player milic (middle) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player rugani (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Labio (right) competed with Lecce player Bran. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (left) competed with Lecce player Venuti. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Locatelli (right) and Lecce player Oden competed in the match. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (front left) competed with Lecce player ramadani. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic was in the game. Xinhua News Agency (photo by Federico Tardito)

Recently, a community in Shanghai issued to residents.

"Daily Epidemic Report"go viral on the Internet

In these epidemic reports,

Existing residents are most concerned about

Yang-related building and mixed-pipe abnormal building

Schematic diagram of Yang-related/abnormal building

The next day’s anti-epidemic news publicity and other content.

There are also group purchase notices for living materials.

Drug guarantee guide

　　This "online celebrity" community is the third phase of Haitang Mingyuan in Zhou Pu Town, Pudong New Area. On April 8-13, the epidemic situation broadcast in this community has been published in six issues, and the content of each issue is richer and more personalized than the previous one.

　　Busy daily life of community volunteers"Flat management"? Neighborhood committees can also do it!

　　There are 61 buildings, 1,175 households and more than 4,000 residents in the third phase of Haitang Mingyuan, and there are only 6 social workers in the Haitang Mingyuan neighborhood committee. With the surge of epidemic prevention workload in the community, more and more residents have come forward to volunteer. According to Zhang Yu, secretary of the Party branch of Haitang Mingyuan residential area, there are already more than 200 volunteers in the large group — — In other words, about 5% of the residents in this community are volunteers.

　　It is not easy to manage these volunteers and make full use of their enthusiasm and intelligence. On April 5, a landlord who has always been enthusiastic about community work forwarded an article to Zhang Yu, "Proposal to the Shanghai Neighborhood Committee in the Epidemic". Zhang Yu was greatly inspired after reading it, and decided to readjust her thinking and introduce the flat management of the company into community management.

　　In addition to a large group of volunteers, the neighborhood Committee, according to the actual work needs,Several groups have been established, such as epidemic prevention materials management group, epidemic prevention materials procurement group, material transportation group, daily necessities group purchase group, emergency medical treatment report group, data technology group, and fund-raising and media group.. Volunteers choose to join different groups according to their personal intentions and abilities, and each group chooses one or two responsible persons to directly connect with the neighborhood committees.

　　Then, the residents’ committee found new problems: whether in the group of building leaders, volunteers or buildings, people have been asking about the nucleic acid/antigen screening and community group buying in this community, and these are things that all residents are concerned about. The neighborhood Committee discussed it with the building manager and volunteers and decidedMake an announcement similar to "epidemic broadcast",countAccording to the daily updateTo make the epidemic prevention work in the community transparent..

　　Villi, who is a software project manager and a volunteer in the Data Technology Group, designed this broadcast template. The first broadcast on April 8th consists of three pages:The first page is the epidemic situation.Proper is what residents want to know most every day;

　　Page two,Dynamic refinement, forecast the epidemic prevention information the next day to remind you to get ready;

　　Page three,Community epidemic mapWhen you see a building with a "star", please ask the residents to take a detour as much as possible.

　　Do not buy unless necessary! Broadcast announcement unification group

　　Good feedback from residents also gave the residents’ committee and the volunteer team confidence to continue broadcasting.

　　On April 9th, in the second phase, in addition to increasing publicity by volunteer teams, Villi also included the work reports of his own data technology group and the working group on epidemic prevention materials.

　　As can be seen from the work report of the data technology group, the volunteer team completed three group purchases of vegetables, eggs and paper towels on the same day, and will soon start group purchases of meat and seasoning.

　　Behind this broadcast is the neighborhood Committee and volunteers.Another important task: manage and rectify the group purchase and express delivery in the community.

　　Enthusiastic volunteers, faced with rice, noodles, oil and other materials, are happy to send them to the place quickly, no matter how hard and tired they are. However, when faced with the group purchase of cola, juice, fried chicken, etc., you will feel a little speechless. Neighborhood committees and volunteers also realized that a large number of logistics not only increased the delivery pressure of property and volunteers, but also had unpredictable hidden dangers of virus transmission.

　　To this end, the Haitang Mingyuan Neighborhood Committee issued the "Notice on Epidemic Prevention to Residents (Trial Edition)" on April 8, reiterating that it is not necessary to buy: "The number of express delivery is huge, which not only guarantees the basic livelihood, but also guarantees the quality of life. The so-called unnecessary not to buy, ‘ Unnecessary ’ It refers to the part of improving the quality of life — — Basic livelihood materials except rice, oil, vegetables, meat, eggs, milk, etc. "

　　Deploy disinfection work in advance

　　Announce residents to "leave the cabin" and go home

　　In the third phase of the epidemic situation on April 10, there is a special forecast: "April 11: Three neighbors will go home from the shelter, and then they will undergo health management for 7 days."

　　Will such a forecast cause panic among residents in the community? Zhang Yu is confident: "We dare to make such information transparent, which means that we are confident, and our explanation and appeasement work have been done ahead."

　　In order to welcome these three families home, the neighborhood Committee and the property have made full preparations. Arrive outside the community door and kill it again; From the community to the building, the property is followed by all the way; Before entering the building, everyone, including volunteers, has been reminded not to go out for one hour; After three families entered the house, the property destroyed every floor, including the corridor."Our residents are very kind, and we have to give them enough sense of security and be worthy of their trust."

　　Talent show of community residents

　　Broadcasting is becoming more and more "literary and artistic"

　　In addition to data updates and work reports, it is also talked about by netizens that the daily broadcast has gradually become a stage for the residents of the community to show their talents.

　　This hand-drawn painting, which appeared in the second issue of April 9, "Neighbors, there are dishes!" Wang Yin, a volunteer and artist from the community, vividly fixed the work scene of the volunteers of the "Material Transportation Group".

　　On April 11th, two talented residents — — Li Haotong, the director, cooperated with David Zou, the cameraman, and drew lessons from Wong Kar-wai’s film style that fans are familiar with, and handed over the community propaganda film and micro-film Time and Light.

　　Because the broadcast is becoming more and more popular, the neighborhood Committee has also set up a daily newspaper review team, which is basically released before 10 pm every day.

　　In this regard, many netizens shouted:Seek promotion, come and copy your homework!

　　Source: Morning News, thoughtful APP, reporter: Sun Limei Editor: Hu Chengyuan, Wang Pingping

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

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　Please see the micro store for purchase.

　　Beijing, May 29 (Yuan Xiuyue), the client of Zhongxin. com, "OH MY GOD, it feels too smooth. One duck excrement is green, and the other loses blood. It’s really good to see the explosion. Anyway, buy it! Buy it! Buy it! "

　　Because of imitating online celebrity and Li Jiaqi, a child named Tiantian became online celebrity. On Tik Tok, he has more than 700,000 fans, and the short video has more than 4 million likes.

　　Video screenshot

　　In response, Li Jiaqi sent him a complete set of exercise books from elementary school to high school. While laughing, netizens lamented that this year’s children are really a bit different.

　　Different from the worry of "going to Tsinghua or Peking University" from the post-80s and post-90s generation, today’s post-90s and post-90s generation seem to be facing a new problem: choose to study hard or choose to be online celebrity?

　　Data Map: Female anchors do live product display for e-commerce companies. China News Service reporter Wei Liang photo The picture is irrelevant.

　　In 2018, some media had done a graphic illustration of post-90s employment view, in which it was mentioned that 54% of post-90s most aspiring emerging occupations were anchor and online celebrity.

　　Tik Tok, Betta, bilibili, Little Red Book … … Emerging short video and live broadcast platforms are helping more and more ordinary people become famous overnight. At the same time, it has also promoted the economic boom in online celebrity. It is not uncommon for online celebrity to earn millions and tens of millions a month, and their ability to "bring goods" is even more comparable to that of stars. Last year’s Double Eleven, Li Jiaqi sold 15,000 lipsticks in five minutes, and was called "Brother Lipstick".

　　Video screenshot: The picture shows Li Jiaqi.

　　Not only that, short videos and live broadcasts have also been successfully embedded in people’s lives. Brushing Tik Tok, watching live games, becoming a UP master, publishing notes on planting grass in Xiaohongshu, and shooting Vlog anytime and anywhere have become the daily portrayal of young people.

　　It seems to be becoming a reality that you can support yourself easily by turning your hobby into work. Therefore, a question arises. If you can make money when you are in online celebrity, why do you spend time studying?

　　This is not the first discussion about "the futility of reading". Twenty years ago, 17-year-old Han Han won the first prize of the first national "New Concept Composition Competition" with an article "Peeping at a Man in a Cup". However, he is still in the first year of high school, and he has no interest in mathematics, physics and chemistry. The next year, he dropped out of school in the name of writing novels.

　　Data Map: Han Han meets fans. Photo by Luo Bo

　　Can you become a talent without the college entrance examination? This once triggered a discussion on the "reading uselessness" from all walks of life.

　　Han Han was not the only one who rebelled at that time. Mao Kankan, Li Xiang and Gao Ran, both born in 1980s, chose another road, IT entrepreneurship. They are in high spirits and have their own company in their early twenties. The media called them "four little IT in Beijing" and "upstart entrepreneurs born after 1980s". Among them, Mao Kankan and Li Xiang have never participated in the college entrance examination.

　　Han Han and Mao Kankan have become idols in the minds of teenagers. They are unconventional and run counter to traditional ideas. They are more willing to pursue their own personality than sticking to the rules and studying hard.

　　From being a writer, starting a business to being a online celebrity, the changes in young people’s choices also highlight the changes in social and cultural trends of thought in the past 20 years. Today, there are more and more factors affecting young people’s choices. Before they enter the society, the first thing they have to face is the desire to be "fed up".

　　Screenshot: Luxury advertisements on social platforms

　　From lipstick, liquid foundation and backpacks to cars and home improvement, a slightly extravagant lifestyle is being welcomed by more and more people on the Internet.

　　Some time ago, a woman with a monthly salary of 4,000 yuan in Hangzhou saved money to buy a 20,000-yuan bag, which was dissatisfied with her husband and caused a heated discussion on the Internet.

　　The exquisite life exposed by ordinary people on social networking sites can stimulate consumption desire more than advertisements. "After downloading the little red book, I feel that this day can’t be passed. Why is everyone richer than me, more beautiful than me, and more rich and loving than me?" A netizen lamented.

　　Online celebrity has become the object of many young people’s imitation. They care more about the external dress and pursue high value. In Xiaohongshu, there are not a few bloggers who publish cosmetic diaries, and even some students choose to borrow money for cosmetic surgery.

　　Screenshot: The experience of netizens drying their own loans for cosmetic surgery.

　　In the view of Sun Meng, 28, this is not an acceptable behavior for her. "This is all blinded by the advanced consumption advocated by various marketing numbers, without their own rational judgment, blindly following the trend."

　　Chen Hui also often uses little red books to see through the clothes, but many notes advertisements are very strong in nature, and all the clothes are blown to the sky. In her opinion, this may be advocating not to stop buying in buy buy.

　　Under the commercial advocacy of the Internet, getting something seems to be equated with happiness.

　　Data Map: Junior students try to be network anchors. Cangyan photo is irrelevant.

　　"Reading is not as good as being a online celebrity, and the college entrance examination is not as good as plastic surgery." If we look at reading from a pragmatic point of view, it seems that it is not cost-effective, and it requires a family to work hard for more than ten years, including time and money. But the result is not certain. Whether you can find a good job and make a lot of money is unknown.

　　But is reading really useless? Han Han, who once bombarded "the composition of the college entrance examination is stupid" and was glad that he didn’t go to college, later changed his mouth. He admitted in Weibo last year that dropping out of school was a failure, which showed that he was incompetent in a challenge and had to quit, which was not worth learning. What is worth learning is always learning the word itself.

　　Screenshot: Han Han talks about dropping out of school on Weibo.

　　"I heard someone gloating and saying, Han Han, I dropped out of school like you. I don’t understand. What is there to learn from what I have done badly? Why not learn what I do well? " Han Han said.

　　Li Xiang also commented below: "If I can get into a good university and find a good job, I won’t start a business. It was because I couldn’t get into a good university and couldn’t find a good job that I started my business. If you can’t find a good job and don’t want to start a business, it’s better to go to school. "

　　Cai Lan, who has the title of "One of the Four Great Talents in Hong Kong", has always been concerned about the status of young people. When talking about the discussion about whether online celebrity should make money or bury his head in hard work, he bluntly said: "Reading is a basic skill. If you don’t do it, you won’t last long. You have to read everything."

　　Data Map: Cai Lan. China News Service reporter Hong Shaokui photo

　　Some netizens expressed a similar view: "online celebrity is easy to get angry, but studying is useful for life." Some people think that online celebrity is not so good, and it is great that these two can do a good job. Some netizens teased that this question was actually boring, because online celebrity couldn’t be a good reader. Just like when I was a child, I struggled to choose Tsinghua or Peking University. When I grew up, I found myself thinking too much.

　　Actually, studying hard or being online celebrity is not completely contradictory. The Internet has provided people with more choices, which is a good thing.

　　But opportunities are always reserved for those who are prepared. Only by studying hard can you seize them when they pass by. (End)

For many rice noodles waiting for Xiaomi Automobile, it has been good news recently. Earlier, Reuters reported that the National Development and Reform Commission had approved the production application of Xiaomi Automobile, and only needed to get the relevant approval from the Ministry of Industry and Information Technology to complete the procedures before listing. At present, Xiaomi’s road to building a car seems to be quite smooth, and the plan to go public next year should still be in time, so rice noodles just need to get the money ready.

Moreover, there is another news that Xiaomi automobile has entered the stage of small-scale trial production, and about 50 prototype cars can be produced every week, which shows that Xiaomi automobile has the prerequisite for mass production. In addition, Lei Jun personally went to Xinjiang and other places to conduct road tests with the automobile team, which made consumers look forward to the listing of Xiaomi Automobile, and also expected what new changes the listing of Xiaomi Automobile would bring to the future automobile industry.

It’s not enough that the product is good. Xiaomi should come up with something of his own.

We have reported on the appearance and configuration of Xiaomi’s car before, so I won’t repeat it here. Generally speaking, Xiaomi’s first car is positioned as a medium-sized and large-sized coupe with a very fashionable slip-back design, which is the same as Tucki P7, Weilai ET5 and Tesla model3, and it is also a direct competitor. There is also a laser radar on the roof. In the future, there should be a higher level of intelligent assisted driving ability, and the degree of intelligence is still relatively high.

Interestingly, the relevant investment partner broke the news that a tram with a battery life of 152 kilometers was pulling three strong men to run 85 kilometers at an ambient temperature of 37 degrees, and the battery life of the car was still 90 kilometers. Since this news was released in Xinjiang, many people speculated that it was Xiaomi Automobile that broke the news. However, if this news is true, the energy consumption of Xiaomi Automobile is only 8.8 kWh in about 100 kilometers under high temperature conditions.

This achievement can be said to be quite good. As a leading BYD seal in the industry, the energy consumption per 100 kilometers is about 13 kWh. Xiaomi car may bring us more surprises in battery life. Of course, the actual situation will not be known until it is listed.

However, this highlight alone is not enough. After all, judging from the extent of the current auto market, it is no worse than the mobile phone market. There is no real thing with hard power. I am afraid that Xiaomi will not sell well, and even whether it can survive is a problem. So, from Xiaomi’s point of view, what advantages does Xiaomi Automobile have? Many people still think of Xiaomi’s "traditional power", which is cost-effective.

Can Xiaomi’s "old road" still work?

At that time, as the "showstopper" of smart phones, Xiaomi was good at coordinating the supply chain and making products with quite good cost performance. At the same time, Xiaomi also brought this model to the fields of home appliances and AIoT. So everyone is looking forward to whether Xiaomi can let consumers buy cars with better products in all aspects at a lower price this time.

Some media broke the news that Lei Jun had persuaded the board of directors that the hardware profit rate of Xiaomi Automobile should not exceed 1%, and later relied on software and ecosystem to make money. In other words, Xiaomi moved the profit model of mobile phones to the automobile industry. However, this is really not the first time. At the beginning, it was Tesla who used the follow-up subscription service to unlock functions such as FSD. This move was later learned by traditional car brands such as Mercedes-Benz and BMW.

However, this model is actually a bit difficult for consumers to accept, because our traditional automobile consumers still focus on one-time consumption. Apart from maintenance and maintenance, it will basically not make automobile brands earn more money. Tesla was ridiculed as a "rough house" because he took the subscription system. If Xiaomi really intends to take this road, how to make consumers accept this consumption model is the most crucial thing.

Only once this model doesn’t work, Xiaomi will still have to take the road of price war, but as a newcomer with almost no brand premium, it is still very difficult for Xiaomi to fight price war. After all, high cost performance is already the strength of mainstream car companies, especially this year, many car companies have announced that they will cut prices to grab the market, which is very unfriendly for a new brand.

Previously, Wang Chuanfu of BYD also publicly stated that BYD has the right to price products within the price range of 100,000 to 200,000 in the China automobile market, just hoping that the market will be stable, so as not to make everyone feel uncomfortable and others have no way out. The subtext here is that BYD has actually been merciful and didn’t want to roll friends to the death. If it really wants to fight price wars, it also has the ability to play.

As the leader of domestic independent brands, BYD is indeed qualified to say this, which is also the advantage of traditional automobile manufacturers. Therefore, it is difficult for Xiaomi to take advantage of the price of the whole vehicle. If Xiaomi wants to survive in this cruel automobile market, it still needs a little special means.

Of course, in any case, as a "catfish", consumers also hope to see that Xiaomi, the "showstopper", can bring something new to the automobile market. After all, consumers, whether BYD, Xiaomi or Tesla, benefit from the involution between car companies. As consumers, they just want to say one thing and can roll it up a little more.