Successful listing does not mean that you can sit back and relax. How to make the brand develop for a long time after listing is the beginning of the test.

This article was originally published by Hongcan.com (ID: hongcan18), by Jian Yuhao; Editor: Jing Xue.

On April 23rd, Chabaidao (2555.HK) was officially listed on the main board of the Hong Kong Stock Exchange. However, the performance on the first day of listing was not ideal. On the morning of 23rd, Chabaidao opened at HK$ 15.74 per share, which was lower than the issue price of HK$ 17.5. At the close, Chabaidao recorded HK$ 12.80 per share, with a market value of only HK$ 18.914 billion. In intraday trading, the share price of Chabaidao once fell to HK$ 10.80/share.

Time goes back to a week ago. On April 15, the first day of the public offering of Chabaidao, it attracted attention because the public offering did not achieve full subscription. In addition, at that time, Chabaidao did not introduce cornerstone investors. Many investors have said that if a company with a valuation of tens of billions does not introduce cornerstone investors, it may mean that the valuation of this enterprise is too expensive, or institutional investors are not optimistic about the future profit prospects of the enterprise.　

Although it was successfully listed, there are different opinions in the industry about "the second share of new tea". On the one hand, the successful listing is a milestone achievement for Chabaidao. However, in the eyes of some people in the industry, listing is not once and for all. In the increasingly competitive new tea circuit, there are still many uncertainties in the future development of Chabaidao.　

After 01.80, the couple sold milk tea with a net worth of over 14 billion.

According to public reports, the founder of Chabaidao, Wang Xiaolong, and his wife, Liu Yuhong, were both born in the 1980s. Wang Xiaolong was a senior tea artist and his wife was a tea lover. Because they have accumulated rich tea knowledge and practical experience in their past work and life, they started the entrepreneurial experience of a tea shop.　

In 2008, near Wenjiang No.2 Middle School in Chengdu, Sichuan, the first Chabaidao opened. This store, which is less than 20 square meters, is mainly for students with low spending power, and mainly sells powdered milk tea in the form of foreign belts.　

At that time, compared with the hot demand of portable brewing milk tea, the existing tea was still in its infancy. The emergence of "Tea Hundred Ways" just fills this blank. With good products and affordable prices, it has successfully attracted the attention of students’ consumer groups. The blank of the market itself, coupled with the advantages of site selection, enabled Wang and his wife to successfully earn the first bucket of gold. A year later, they opened a second branch on the campus of Southwestern University of Finance and Economics (Liulin Campus).　

In 2010, the trademark "Tea Hundred Roads" was officially registered. In the same year, two major desktop milk tea brands, Diandian and coco, successively entered the mainland for development. In the following years, a number of existing tea brands such as Xicha, Lujiao Lane and Naixue Tea began to rise, and new Chinese tea officially entered the stage of branding and chain development.　

△ Image source: Chabaidao official little red book　

In 2016, Chabaidao opened its franchise in Chengdu for the first time, upgraded its stores and started its brand operation. This year, the number of stores in Chabaidao exceeded 100.　

Generally speaking, the development speed of Tea Hundred Roads in the early stage is not fast, and the sense of existence is not strong.　

It was not until 2018 that this situation began to change. This year, Chabaidao began to aim at the whole country, which opened the expansion of the whole country, and the rapid growth of Chabaidao began to enter the investor’s field of vision.　

In May and June, 2023, Chabaidao successively received two rounds of financing totaling 970 million yuan, which was led by Lanxin Asia, followed by many well-known investment institutions such as Zhengxin Valley, Grassroots Zhiben, CICC and Tomato Capital, with a post-investment valuation of 17.6 billion yuan.　

According to the latest prospectus information of Chabaidao, Wang Hao and Liu Yuhong hold about 81.75% of the shares of Chabaidao. According to the valuation of 18 billion, their net worth has reached about 14.5 billion yuan. Wang Hao and Liu Yuhong also made the Hurun Report in 2023 and became the new "dark horse" in the rich list in 2023.　

02.99% of the revenue depends on franchisees, and the pressure on the supply chain is not small.

Looking back on the development of Tea Hundred Roads, we can see that joining in business is an important driving force for the rapid development of Tea Hundred Roads.　

According to the prospectus, as of December 31st, 2023, Chabaidao has opened 8,016 stores in China, covering 31 provinces and cities across the country, achieving comprehensive coverage of all provinces and county-level cities in China. Among them, the proportion of franchise stores accounted for 99%.　

On the surface, it seems that Chabaidao is a direct consumer-oriented business, but in fact, Chabaidao is similar to Mixue Ice City, and it is also a supply chain company wearing a milk tea coat. Selling goods and equipment to franchisees is the core business of Chabaidao.　

According to the prospectus, from 2021 to 2023, Chabaidao achieved revenues of 3.625 billion yuan, 4.197 billion yuan and 5.659 billion yuan through franchise stores, accounting for more than 99% of the total revenue; Among them, the income from selling goods and equipment to franchise stores accounts for about 95%, and the gross profit margin of this business is also maintained at about 32%.　

△ Chart source: screenshot of Cha Baidao prospectus　

The core of this business model, similar to S2B2C, is to reduce the operating costs of franchisees and improve the overall profitability through the advantages of supply chain and standardized processes.　

However, unlike the self-built supply chain of Mixue Ice City, Chabaidao mainly relies on third-party suppliers and other business partners to provide raw materials and services for it.　

According to the prospectus, in 2023, the procurement ratio of Chabaidao from its top five external suppliers (including dairy products, sugar, juice and other ingredients, packaging materials, etc.) was as high as 36.6%.　

△ Chart source: screenshot of Cha Baidao prospectus　

Perhaps it is also realized that there is no small risk in relying on third-party suppliers. Therefore, in the past several rounds of financing, Cha Baidao has repeatedly mentioned that the funds raised are mainly used to improve the overall operational capability and strengthen the supply chain capability.　

At present, Chabaidao has established a supply chain center covering every key link of supply chain management from product development, procurement, logistics to after-sales service and quality control. At the same time, Sichuan Tea Co., Ltd. was established to provide brand logistics and distribution services.　

In addition, Chabaidao and Bawang Chaji jointly established Sichuan Chabenyuan New Materials Technology Co., Ltd.. The company’s business scope includes research and development of new materials technology, manufacturing of bio-based materials, standardization services, sales and manufacturing of plastic products, sales of packaging materials and products, and import and export of goods.　

It is worth noting that in addition to the continuous strengthening of the supply chain, Chabaidao has been actively exploring overseas markets and coffee tracks in the past two years.　

In December 2023, Chabaidao opened the first store of coffee sub-brand "Coffee Ash" in Chengdu, and entered the coffee track for the first time.　

In January 2024, Chabaidao officially went to sea, and the first overseas store was selected in Gangnam-gu, Seoul, South Korea. Later, stores were opened in Seoul Hongda and Seoul Yau Pavilion. As of April 20, 2024, the number of Chabaidao stores in Korea has reached three.　

At present, it remains to be seen whether Chabaidao has explored the new amount in terms of going to sea and coffee business.　

03. Queue for listing, and the 2024 New Tea Listing Competition started.

In fact, in addition to the hundreds of teas, there are many tea brands waiting in line for listing.　

In January this year, Mi Xue Bing Cheng and Gu Ming submitted prospectuses to the Hong Kong Stock Exchange at the same time. Subsequently, on February 14th, Auntie Shanghai, a tea brand, submitted a prospectus to the Hong Kong Stock Exchange. The co-sponsors were CITIC Securities, haitong international and Dongzheng International.　

△ Image source: Red Meal Network photo　

On April 11th, the Hong Kong Economic Daily also reported that Bawang Tea Ji would go public in the United States as soon as the middle of this year, raising between 200 million and 300 million US dollars (a contract of 1.57 billion to 2.35 billion Hong Kong dollars).　

Why do new tea brands start to get together and go public? In this regard, there are many views in the industry that whoever can take the lead in successful IPO will seize the opportunity among the tea drinks that are "rolled out of the sky".　

In particular, tea brands need a lot of financial support to cope with the competition in the current tea track such as "joining war", "sinking war" and "price war".　

In the past year, in addition to hundreds of teas, brands such as Guming and Auntie in Shanghai have also announced the sprint of 10,000 stores. In order to achieve this goal first, brands often need more funds to spread the store network. With the cooling of the new consumer investment market, the attention of the primary market to the new tea market has obviously declined. Therefore, listing has become a new way for new tea drinkers to obtain funds.　

But the success of listing does not mean that the brand can sit back and relax. Take Chabaidao as an example, it and most new tea brands are in the mid-range price range of 10-20 yuan, including the above-mentioned Guming, Shanghai Auntie and Bawang Tea Ji, which are already waiting in line for listing.　

There are many competitors, and the homogenization of new tea itself has become more and more serious. It is conceivable that these new tea brands in the middle price zone will still face a lot of competitive pressure in the future.　

　　"Boss, do you have a cigarette card here?" After the National Day, the staff of the Supervision Committee of the Commission for Discipline Inspection of Changzhou City, Jiangsu Province came to a tobacco and liquor store in Lucheng Street for an unannounced visit.

　　"I used to, but now I don’t." The shop assistant pointed to the "proposal for refusing to sell cigarette cards" and the "promise not to sell cigarette cards and accept social supervision" signs posted in the eye-catching position in the store and said, "It is not allowed to sell."

　　This is the result of Changzhou’s special rectification from the tobacco card corruption cases investigated before. Things have to start from last year. The Supervision Committee of the Changzhou Municipal Commission for Discipline Inspection took lien measures against Gu Moumou, the former secretary of the Party Working Committee of the High-tech Zone. Among them, the confession about the cigarette card caught the attention of the case handlers: "From 2005 to 2018, before the Spring Festival every year, Wan Moumou will give me 200,000 yuan in cash or a cigarette card worth 200 cigarettes."

　　According to Gu Moumou, because of the strict management in recent years and the hidden cigarette cards, after 2015, Wan Moumou changed from sending cash to sending cigarette cards. Each of these cigarette cards indicated the variety and quantity of cigarettes. Since the cigarette card can be converted into cash, Gu Moumou did not get the cigarette but directly converted it into cash. In August this year, Gu Moumou was sentenced to 10 years in prison for accepting bribes. Among the money obtained from accepting bribes, cigarette cards totaled more than 490,000 yuan.

　　According to statistics, Changzhou investigated and dealt with 41 cases involving tobacco card corruption last year, all of which involved tobacco card corruption. In the first year of this year, the Supervision Committee of Changzhou Municipal Commission for Discipline Inspection took the lead in organizing self-examination, self-correction, cross-examination and unannounced visits on the issue of illegal receipt and delivery of cigarettes (cards) by various departments (units) at all levels and cadres in party member. A total of 273 cigarette cards were handed in by 72 cadres from 29 units, and 1,296,300 yuan of illegal funds were returned.

　　In order to solve this problem from the source, the Supervision Committee of Changzhou Commission for Discipline Inspection keeps a close eye on the main responsible departments such as market supervision and management, tobacco monopoly, etc., and innovatively uses the working mechanism of "five orders and five transformations". By formulating task lists, listing assignment lists, issuing notices, filling in feedback lists, and issuing suggestions, the supervision content is projectized, the supervision subject is clear, the supervision matters are precise, the supervision quality is scientific, and the supervision results are long-lasting.

　　In the shopping malls, supermarkets and tobacco hotels with tobacco retail monopoly licenses in Changzhou, the reporter saw the posted "Proposal on Special Rectification of Illegal Selling and Over-quota Selling of Tobacco Cards in Tobacco Hotels" and "Promise not to sell tobacco cards and accept social supervision" signs. At the urging of the discipline inspection and supervision organs at all levels, the regulatory authorities have also established files for these market sales subjects. Changzhou Tobacco Monopoly Bureau has promulgated the Administrative Measures for Stopping the Supply of Illegal Selling of Cigarette Cards, which will punish those who break their promises and violate the rules for one month. If the situation is serious, the cigarette business qualification will be cancelled, and the administrative punishment information will be pushed to the Municipal Credit Office for joint punishment.

　　According to reports, through a period of rectification, tobacco card management has achieved initial results. At the same time, the "five orders and five transformations" working mechanism formed by tobacco card governance has also effectively promoted the rectification of the special struggle against evil and the feedback of environmental supervision.

　　People’s Daily (19th edition, November 19, 2019)

　　Pumei and Pumei will take turns to sit in the village.

　　Mironov analyzed that Dmitry Medvedev, the most popular presidential candidate at present, will definitely become the new Russian president this year, and Putin will change his role to become the next prime minister. After that, Dmitry Medvedev "returned" the presidency to Putin at the end of his presidency in 2012; After Putin becomes the Russian president again, he will "conform to public opinion" and seek to amend the Constitution, so that the term of office of each president can reach five or seven years, and he can be re-elected.

　　If so, Putin can continue to serve as Russian president for 14 years, that is, from 2012 to 2026, during which Dmitry Medvedev will also change his role as prime minister. In 2026, Dmitry Medvedev will become the president of Russia again until 2033 (calculated by a seven-year term).

　　Study the possibility of Putin’s long-term governance

　　As the chairman of the Russian Federation Council, mironov’s words are not groundless. In fact, there have been such rumors in Russia, but this message was first conveyed by a senior government official. His remarks appeared in a Russian newspaper on the 21st local time.

　　As a loyal supporter of Putin, mironov has publicly stated before that he is working on ways and possibilities to make Putin in power for a long time. His bold idea has undoubtedly attracted the attention of all parties. "I have been studying various ways to keep Putin in power for a long time, and Putin will return to the Kremlin in 2012," mironov told the media.

　　At present, neither President Putin nor Medvedev has made any statement about the future. The Russian presidential election will be held on March 2 this year, and Putin will leave the presidency in May this year, but Putin has previously expressed his willingness to serve as Russian Prime Minister.

Editor: Li Xiuwei

In today’s entertainment circle, traffic is the key to attracting attention, while the world is the necessary skill for survival. Rulu, as a famous actress in China, writes her own legend in this complicated vanity fair with her eclectic and straightforward personality. Although her acting skills are remarkable in the eyes of the audience, she has frequently become the focus of media discussion because of the phenomenon of "fire can’t get up". In the context of the rise of many traffic stars, why does Rulu not follow the trend and choose to stick to itself?

Early experience and growth period

Rulu was born in Xinjiang in 1987, an ordinary and warm family. From an early age, she showed her love for performance and began to learn dance when she was only six years old. Her parents don’t have much artistic background, but they are very supportive of her dreams and often accompany her to participate in various literary activities. After unremitting efforts, Rulu was admitted to the Central Academy of Drama in 2006 and became a student of this top art school, and her acting career began.

At school, Rulu played many small roles, which were affirmed by the teacher every time. She was not complacent because of her early achievements, but continued to work hard and actively participated in various extracurricular activities to improve her performance skills and artistic accomplishment. In 2009, Jiang Xin made her debut in the TV series "The Seven Fairies with Joy". Although she was a supporting role, her acting left a deep impression on the audience. This role helped her gain initial popularity in the circle and laid the foundation for her future development.

Career ups and downs

Rulu’s career was not smooth sailing. After entering the entertainment circle, she chose a lot of different types of roles in order to break through herself. However, the competition in the entertainment circle is fierce, and many young actors quickly become popular because of the temporary heat, but Rulu has always maintained his own pace. Her participation in Empresses in the Palace made her more famous. As the role of Hua Fei, she was impressive because of her strong personality and complex psychology. However, with it, there are also higher expectations and pressures.

During this period, Rulu gradually realized that acting alone was not enough to stand on its feet in this era. In order to cater to the market, she also tried to step into the tide of traffic stars and participate in the recording of variety shows. However, her personality doomed her to be difficult to cater to the audience like other artists. In an interview, she said frankly: "I have always longed for truth. I am not the kind of person who can cater to the public casually. I just want to be myself. " Although this persistence made her unable to catch fire quickly, it also won the recognition and support of many like-minded people.

Facing the Controversy: Preserving the True Self

Rulu’s outspokenness made her controversial on some occasions. For example, on one occasion, she expressed her dissatisfaction with a development in Jimmy Lin on social media, which aroused the resentment of some netizens, who thought that Rulu lacked respect for his predecessors. However, Rulu’s supporters believe that this is part of her personality: straightforward and unpretentious. When she cooperated with Chen Jianbin, she had fierce words and even "anger", which caused a lot of discussion among people in the industry.

This "honest and frank" style is particularly noticeable in the complicated entertainment circle of the world. Many people think that it is Rulu’s unwillingness to cater to such complicated rules of the game that makes her miss many opportunities. Many actors are weighing their words and deeds for resources, but Rulu always chooses sincerity. At the same time, this persistence has also caused her to be isolated to some extent.

The balance between acting and popularity

The straightforward style not only reflects Rulu’s personality, but also reflects her understanding of the nature of actors. In an era of increasing attention to flow and exposure, Rulu conveys the most authentic feelings to the audience with his role of insight into people’s hearts. Her role is always full of power and can resonate with the public. Although her performance on social media is not as active as that of popular niche, her wonderful interpretation in the play made the audience remember her and brought her word of mouth and evaluation.

Recently, several TV dramas that Rulu participated in still got good ratings, and her acting skills also won high praise from experts in the industry. Therefore, although her popularity and popularity are not the same as those of traffic stars, it cannot hide her strength. Perhaps, she used her real works to tell everyone that the value of an actor is far more important than the flow. On the other hand, she shows us the power to stick to ourselves and how to keep a sober self in vanity fair.

Summary and enlightenment

Rulu’s story profoundly reflects the complex relationship and survival law in the contemporary entertainment circle. In this rapidly changing era, faced with the pressure of traffic supremacy, she insists on truth in her own way and refuses to cater to it. This persistence sometimes makes her encounter difficulties and resistance, and she must find her own position in every choice. Although her "fire can’t get up" is heartbreaking, this is the path she chose to take.

This attitude of insisting on self and pursuing truth not only inspires the practitioners in the entertainment circle, but also provides reflection and reference for ordinary people. In the face of the world, how to keep true self in complicated relationships and keep firm belief in one’s choice may be the challenge that everyone needs to face in society. Whether in career or life, the attitude of bravely pursuing the true self will make everyone more tenacious and calm. As Jiang Xin shows, even if the road is rugged, as long as there is light in your heart, you will definitely find your own starry sky.

Editor in charge:

Third, the historical review of the ITY car system

● The first generation of CITY(1996 -2002)

　　As mentioned earlier, in 1996, Honda named the successor model of the second generation of CITY as Logo, and at the same time gave the name of CITY to a brand-new model put into production by Honda in Thailand. The internal code of the first generation Honda CITY is SX8, which is a car based on the old fourth generation Civic platform (the fourth generation Civic production year: 1987 -1991, the fifth generation Civic production year: 1991 -1995, and the sixth generation Civic production year: 1995 -2000).

　　Although the first generation of CITY comes from Honda’s old vehicle platform, it has the advantages of mature technology and low cost, which is in line with its positioning as a national car of developing countries in Asia. The first generation Honda CITY was first put into production in Thailand in April 1996, and 70% of its parts were purchased locally. By February 1997, CITY had sold 14,352 vehicles, accounting for 66% of the market share of Thailand’s vehicles under 450,000 baht (about 80,000 RMB). Following Thailand, the first generation of CITY was put into production in Philippine, Malaysian, Pakistani, Indian and other countries, but the car was not introduced to China.

　　The first generation Honda CITY has only one sedan, so its body size is almost the same as the sedan version of the fourth generation Civic, with a length, width and height of 4270mm×1690mm×1395mm and a height of 2500 mm.. However, the shape of the first generation Honda CITY has been redesigned, which is more in line with people’s aesthetic standards for cars in the 1990s. Its overall shape is simple and generous, and its body proportion is coordinated.

　　The most obvious feature of the previous version is that the fog lamp is located at the lower air inlet, and the body rubbing strip, exterior rearview mirror and door handle are all black. At the same time, the front and rear bumpers are made up of three sections. According to the introduction, this is mainly to facilitate the parts to be transported from Japan to Thailand, Malaysia, the Philippines and other sub-countries by shipping, and then assembled and produced after reaching the destination. The first generation of CITY was redesigned in the middle of 2000, and the later version was called CITY type Z in some countries. The front face and taillights of the new car were redesigned, and the integrated front and rear bumpers were replaced.

　　The design of the interior part is mainly to reflect practicality. The center console is dark gray in overall, and the layout is simple and regular. The steering wheel adopts a two-spoke shape with spokes at 4 o’clock and 8 o’clock. The asymmetric instrument panel is unique. Two small dials, the fuel gauge and the water temperature gauge, form the left semicircle, and only one speedometer dial is arranged in the right semicircle. The central control panel in the T-shaped area is designed as an inverted trapezoid, which is horizontally divided into four layers. The top layer is a set of square air outlets, the second layer is a storage compartment, and the lower two layers are the operation panels of the harmony sound system.

　　In terms of power, the first generation Honda CITY was originally equipped with a 1.3-liter inline four-cylinder Honda D13B, with a maximum of 95 horsepower. The transmission system was matched with 5-speed manual or 4-speed, with an acceleration time of 11.3 seconds from 0 to 100 km/h and a top speed of 171 km/h. Subsequently, a version equipped with Honda D15B 1.5-liter inline four-cylinder engine was added, with a maximum power of 103 HP. In 2001, Honda CITY launched a version equipped with a 1.5-liter VTEC engine with a maximum power of 115 HP. In the chassis part, the first generation of CITY originally adopted the independent front+McPherson independent rear suspension. However, Honda found that the competitors of the first generation of CITY were hardly equipped with independent rear suspension, so for cost reasons, CITY also cancelled the independent rear suspension.

● Second generation Honda CITY(2002 -2008)

　　In November 2002, the second generation Honda CITY made its debut at the Thailand International Automobile Expo. The new car no longer adopted the Honda Civic platform, but changed to the same Honda global platform as the first generation Fit, but its positioning has not changed, and it is still Honda’s entry-level sedan.

　　The second-generation Honda CITY also has only a sedan body structure, but the driving mode is not only the front drive, but also an additional version. In terms of body size, the length, width and height of the previous version are 4310mm×1690mm×1485mm, and the wheelbase is 2450mm；; In September, 2005, the second generation of CITY was redesigned in the mid-term, and the length of the car in the later version was increased, with the front part lengthened by 65mm and the rear part lengthened by 15 mm..

　　The second-generation CITY adopts the same MM design as the first-generation Fit, that is, Man Max (Maximizing Passenger Space) and Mechanism Mini (Minimizing Machine Occupancy), and its stylish appearance has many similarities with the first-generation Fit, especially the front contour is easy to connect the two cars. The interior design is exactly the same, and the overall layout of the center console of the two cars is exactly the same, with only minor differences in the details. The later version mainly redesigned the front and rear of the car to make the car look more dynamic.

　　In terms of power, the second-generation CITY was originally equipped with Honda L series 1.3-liter and 1.5-liter inline four-cylinder engines. i-I (Intelligent Double Sequential Ignition) technology was adopted, and each cylinder was equipped with two spark plugs. The ignition timing was adjusted according to the engine speed, load and other factors, and the intake vortex was used to realize rapid and sufficient lean combustion, thus improving the engine power and reducing the fuel consumption of the whole vehicle. Subsequently, a version equipped with a 1.5-liter VTEC engine was introduced, and the transmission system was matched with a 5-speed manual gearbox or gearbox. In the chassis part, the second-generation CITY is equipped with the same McPherson independent front suspension+torsion beam semi-independent rear suspension as the first-generation Fit, and adopts a unique fuel tank center structure.

　　The second generation Honda CITY is no longer just an exclusive model for the Southeast Asian market. The car has also been put into production in the Japanese Honda saitama narrow mountain factory and the Guangzhou Honda (renamed Guangqi Honda in 2009) Huangpu factory in China. Honda launched the second generation CITY in Japan in December 2002, but the name of the car changed to Fit Aria. Aria translated into aria is usually a lyrical and dramatic solo passage in drama. This name is mainly used to continue Honda’s tradition of naming cars with music. For example, Honda’s Prelude, Accord, Ballade, Quintet and Concerto also have car names related to music.

☆ The second generation Honda CITY is in China.

　　In the China market, the second generation Honda CITY was first launched in 2003, and the domestic version was originally named (Fit Saloon, which China car owners used to call the Fit). On September 16 of the same year, it was rolled off the assembly line in Guangzhou Honda (renamed Guangqi Honda in 2009) and listed in the whole country on September 28. The first to be put on the market is the Fit Saloon)1.3-liter 5-speed manual version, which costs 99,800 yuan. Subsequently, the sedan Fit introduced 1.3-liter CVT version, 1.5-liter 5-speed manual version and 1.5-liter CVT version with a price of 10.98-119,800 yuan.

　　The mid-term modified model was rolled off the assembly line in Guangzhou Honda on March 29th, 2006 (renamed Guangqi Honda in 2009) and listed on April 8th of the same year, with the price of 96,800-124,800 yuan. The new car no longer uses the name of the Fit sedan, but is renamed as Sidi, a transliteration of CITY, which stands for Creative (Creative Leading), Intelligent (Outstanding Wisdom), True (True Personality) and Youth (Young Vitality). In August 2008, Sidi launched a small modified model. The new Sidi has the only skylight developed by Honda for the China market in the world. The new car was launched in September of the same year, with a price of 938-124,800 yuan.

Wen | Yi Qing

Editor | Chen Meixi

Halfway through the summer vacation, the national total box office has exceeded 8 billion.

The film industry has not been so lively for a long time. In the first half, "Disappeared She" constantly attracted the audience into the cinema in the marketing of marriage and love anxiety, creating a box office score of over 3.5 billion, breaking the cumulative box office record of China film history crime films; In the second half, Wu Ershan appeared in the cinema with the epic masterpiece Feng Shen, the pink world created by Barbie made efforts to break through in the summer file, and YiBo continued to expand his box office appeal with Passion.

In addition, "In an octagonal cage" and "Three Wan Li in Chang ‘an" are the objects of public discussion. Myths, women, dancing, crime, reality, animation, adventure and other stories are all gathered in this summer, and the topics, discussions and box office trends are snowballing.

Megalodon 2: Abyss, as a deep-sea adventure monster blockbuster controlled by China producers, will also become a unique existence, and is expected to drive the market in the second half of the summer file.

On the one hand, as a series, what kind of collision Meg 2 can bring after the actor’s upgrade makes the audience curious.

On the other hand, Jason Wu, the box office leader, undoubtedly raised the audience’s expectations for this film-what kind of box office miracle can Jason Wu bring to Meg 2 after Wolf Warriors 2 and Wandering Earth 2?

On the morning of July 28th, with these questions, Hedgehog Commune met two producers in Meg 2, Lorenzo di Bonaventura and Belle Avery, and discussed with them their views on Jason Wu, the difficulties in co-producing projects at home and abroad, and the changes in genre films.

Bella output a lot of information at the scene, and sincerely said: "I believe that filmmakers in the world will pay more and more attention to the China market, and I have been working on other projects. If they can all perform well in the China market, it will be a very good thing for me."

Jason Wu, first choice.

In 2018, The Meg was released in the cinema, and Li Bingbing, a China actress, became one of the highlights of the film in the China market, and finally accumulated a box office of 1.053 billion.

After a lapse of five years, in order to realize the cast of tough guys, the focus shifted to Jason Wu. The producer chose Jason Wu without hesitation, even willing to wait for him for two years.

In the live conversation with the producer, "Jason Wu" was frequently mentioned, and it is not difficult to see that the production team attached importance to Jason Wu from the whole production process. Meg 2 always revolves around the role of "Nine styles" played by Jason Wu in the aspects of script, role creation and cultural differences.

Bella mentioned, "Scripts (in Hollywood) usually take eight months to a year, but the role played by Jason Wu is very crucial. As a new character, we need to consider what is the relationship between him and every character in the first film. In order to better present the role and integrate China culture, the script has been polished for a long time. "

Lorenzo already has the production experience of Bumblebee, Transformers: The Rise of the Super Warrior and other works. In a large number of reading films, he has also seen the Wolf Warriors series starring Jason Wu. Wolf Warriors 2’s box office achievement of 5.694 billion in China market is the first time to reach the top 100 box offices in the world, leaving a deep impression on the international market. "If any filmmaker doesn’t know about Jason Wu, they haven’t done their duty."

Since then, Lorenzo has been paying attention to Jason Wu’s career. His relaxed performance in front of the screen, sometimes humorous and sometimes tough, has also become the reason why Meg 2 chose him. After the first film, the second film needs a China role to lead the show, and it forms a sharp collision with another Hollywood starring Jason Statham. Jason Wu, who is good at action movies and always surprises the audience, is the only choice.

The producer knew that Jason Wu couldn’t make an appointment, so he took the script to fight for it first. Bella still remembers seeing Jason Wu for the first time in England. At that time, in a small room, they sat on the sofa with a script and exchanged roles with him. Jason Wu left a deep impression on her.

In front of the screen, his action plays always attract people’s attention. In reality, Jason Wu is cheerful and enthusiastic, treats everyone to eat hot pot in a very authentic China way, and easily handles this role invitation at the dinner table.

Even though it was difficult to make an appointment in Jason Wu, the team still waited for two years. The film has not been officially released, but what the two producers saw and heard during the filming made them feel that the wait was extremely worthwhile.

As a Chinese-foreign co-production project, Meg 2 has gathered actors from all continents, which is a unique cross-cultural communication exhibition. Recalling the first meeting scene, Bella strengthened her choice of Jason Wu-he can bring more elements that China audiences like.

Indeed, Meg 2’s Chinese, the crowning touch, has become a joke that is more acceptable to China audiences in the film. At the scene, as long as Jason Wu speaks Chinese, there will be laughter all around.

The lines such as "Shut your mouth" and "Dare you slow down a bit?" were improvisations by Jason Wu. Foreign staff couldn’t understand them, so he explained to everyone, "He said you have to believe me, and the China audience will understand this point." Bella finally respected Jason Wu’s decision, "because he knew the China audience."

On the occasion of the strike of foreign actors’ unions, China hosted the only world premiere of Meg 2, and "Jason Wu" became the biggest "killer" for the film to seek high box office.

China’s Narration in the Deep Sea Monster Film

As a series of films, if we want to continue to meet the audience’s expectations of the film, we should not only keep the wonderful part of the first film, but also give the second film a sense of freshness.

Lorenzo thought about this problem from the beginning. If we continue to use the interaction of "male and female collocation", it will be difficult to distinguish it from the first film and give the audience a refreshing feeling. Therefore, telling stories from a different perspective, increasing the number of megalodon sharks and developing monster species seem to be the simplest and straightforward choices.

Based on the first film, Meg 2 is more complete in deep-sea thriller, character relationship and story line, and is close to China culture.

Megalodon 1 has the cool feeling of a monster film, but the character line is relatively simple, and human exploration of the underwater world is limited, which has been improved in the second part. "The relationship between the positive protagonist teams is closer than before." Lorenzo said.

Taking the character "Jiuao" as an example, Yu Baimei revealed during the road show that Jiuao’s original name was "Zhang Jian", but it was changed to "Jiuao" because of his father’s dream and based on China culture. The relationship between Jiuao and his father and his family was fully explained in the second part.

In western films, the creators usually ignore the oriental proposition of "Where do the characters come from?", while Meg 2 makes full connections according to the thinking logic of China people.

In the film, Jonas Taylor, played by Jason Statham, is a western father, while Jiuao, played by Jason Wu, is a typical uncle from the East. The relationship between them and their younger generation Mei Ying is ostensibly due to their personality, but in fact it is a collision between the East and the West in intergenerational relations.

"Jonas, Jiuao and Meiying get along very subtly. All foreign masters can understand the interaction between Jonas and Meiying, but not everyone can understand the interaction between Jiuao and Meiying. If we don’t have a partner from China, there is no way to express this subtlety accurately." Lorenzo said.

Bella told Hedgehog Commune with some excitement that the visual effects department had produced more special effects of creatures and sharks. This international cooperation has also made her know more about China culture. "With this relationship, we can understand Jiuao. For me, this is an attempt in the relationship between people. People in different cultural backgrounds have different reactions to death and dreams, which is more touching to me. “

The creative team tried to start with the relationship between the characters, which not only made the team more capable of fighting, but also made the audience in the cinema more empathetic with the characters in the monster film, and even increased the appeal to the female audience. "I think women should be excited when they see the interesting scene of two men with babies!" Bella said with emotion.

Lorenzo hopes that in this deep-sea monster film, the roles of different countries can establish different ways of connection, but it can also convey the unified emotional value and heroic narrative of human beings. "This is the preference of the global audience."

Although cultural differences always exist, which once became a challenge in the filming process, Meg 2 prefers to find commonalities in the differences, just like Lorenzo’s original intention of making a film: we want to emphasize in this film how people from different cultures and ethnic groups can establish better ties.

How to go further with genre films?

Lorenzo and Bella prefer to call the "difficulties" they encounter "challenges". Therefore, in the filming process of Meg 2, the difficulties are not mentioned, but the challenges are always there.

The number of teams is huge, and different teams in different countries have different understandings of the same problem. In the process of discussion, Lorenzo found that everyone’s contradiction lies in the degree of application of film elements. "For example, how many times do octopus appear in the film, how to present their appearance, is it the tip of the iceberg or unveiling the mysterious veil? Everyone’s starting point is good. This is not so much a difficulty as a challenge of teamwork. "

Bella was more worried about the scene when shooting. Meg 2’s underwater shooting is almost composed of special effects. The actors wear heavy costumes to perform without real scenes. She is worried about the state of the actors and the effect of filming. "We want to create a new species of octopus and make different productions for each Megalodon shark to distinguish it. These details are complicated."

But in the end, when all the elements were added, Bella did get what she wanted: the megalodon shark of the top predator was bigger, each shark had its own personality, some were ferocious, and some could coexist with human beings; Jason Wu, an actress, did stunts on the helicopter again, which shocked the staff at the scene. She described the scene as "crazy".

The crew often encounters the problem of cultural barriers, and the solution is simple and direct. If the thinking mode of foreigners in the play is concerned, the creators will mainly listen to the opinions of Warner Bros., the producer. If the thinking mode of China people is involved, the opinions of the Chinese culture of the other producer will become crucial.

As a filmmaker, Bella’s understanding of China culture mostly comes from movies. Facing the question "Which China movies do you like", she got up and took out a printed list from a side table, which recorded her favorite China directors and works. She put on her glasses and read the director’s name in unskilled Chinese. The list includes internationally renowned directors and rookie directors.

Bella appreciates Zhang Yimou and Jiang Wen the most, and also looks for the success logic of China’s commercial films in Dying to Survive’s Lost Her.

For Bella, only when she has seen enough movies can she appreciate the charm of culture. As a producer of a Chinese-foreign co-production, she should not only look for ways from past studies and make judgments on the production process, but also continue to learn from experience in the existing environment.

In her view, there is still a lot of room for improvement in monster films, and the audience’s highlights continue to be explored: "The visual effects of monster films are getting better and better, but in terms of story content, we can look at these deep-sea monsters in different ways. Just like everyone is different, there are differences between monsters, and it is not necessary to confront humans. There are various possibilities between monsters and monsters, monsters and people. "

Like any type of film, the progress of monster films requires the main creator to bring different content every time. Fortunately, there are still many possibilities to be created for the genre of deep-sea monsters in this track unfamiliar to China audiences.

　　[Aika car, overseas new car, original]

　　Recently, we learned from relevant channels that Porsche will bring the third body style of the Taycan model at the 2021 Los Angeles Auto Show. Although no further details have been disclosed, Porsche said it is considering launching a new model that is the opposite of the Taycan Cross Turismo version, lowering the chassis suspension to the height of the sedan.

　　In addition to the new body style of the Taycan, Porsche will also unveil a new version of the Taycan between the 4S and Turbo models at the Los Angeles Auto Show, which is likely to be the Taycan GTS. Porsche has previously announced a part of the car lineup at the Los Angeles Auto Show, namely the 718 GT4 RS, the Cayenne Turbo GT, plus the announced Taycan GTS and the third body style of the Taycan family. The lineup of Porsche at the Los Angeles Auto Show is further confirmed.

Highlights Review:

"Speed Alliance" Porsche Guangzhou Auto Show lineup announced

The exclusive customized version of the real Porsche 911, just seeking to be unique

Porsche 911 plans to launch three new cars

Choice: or? Now, the purchase of engine oil has become an important issue. Many car owners are confused when faced with all kinds of engine oil products. Among them, synthetic engine oil and synthetic engine oil are two common types of engine oil, and many car owners also want to know which one is better. This article will analyze the differences and characteristics of these two oils in detail and help you make the right choice. First of all, let’s understand the definitions of these two kinds of engine oils: synthetic engine oil refers to the engine oil prepared by synthetic method, while all synthetic engine oil refers to the engine oil blended with fully synthetic base oil. Compared with mineral engine oil, these two kinds of engine oils have higher performance and longer service life. So, which engine oil is better? Let’s analyze their advantages and disadvantages. The advantage of synthetic engine oil is that it has good high temperature resistance and oxidation resistance, which can effectively protect and prolong its service life.

In addition, synthetic engine oil has a high viscosity index, which can keep the viscosity stable in a wide temperature range, thus providing better lubrication effect for the engine. However, due to its relatively high price, not all car owners can accept it. Synthetic engine oil has better durability and fuel economy. Because it is made of synthetic base oil, it has better oxidation stability and high temperature performance. When the engine runs at high temperature for a long time, synthetic engine oil can better protect the engine. In addition, synthetic engine oil has a lower viscosity, which can reduce the friction loss of the engine, thus improving fuel economy. However, the price in synthetic engine oil is relatively high, which is not suitable for all car owners. On the whole, whether to choose synthetic engine oil or synthetic engine oil should be decided according to your vehicle and driving habits.

If you are driving a luxury car or car, and often drive in high temperature environment for a long time, then synthetic engine oil may be a better choice. Because this type of vehicle needs better lubrication and protection to keep the engine running normally. At the same time, if you pay attention to fuel economy and want to extend the service life of the engine, then synthetic engine oil is also a good choice. However, if you are driving an economical car or commercial vehicle and the driving environment is relatively good, then synthetic engine oil may be more suitable for you. There are other factors to consider when making a choice. The first is the viscosity selection of engine oil. The higher the viscosity, the worse the fluidity at low temperature, while the lower the viscosity, the worse the lubricity at high temperature. Therefore, when choosing engine oil, you should choose the viscosity grade suitable for your vehicle type and use environment. Secondly, the brand choice of engine oil.

Choosing famous brand engine oil can not only ensure the quality and performance of engine oil, but also get better after-sales service. In a word, whether to choose synthetic engine oil or synthetic engine oil should be decided according to your vehicle and driving habits. In the selection, factors such as performance, price, viscosity grade and brand of engine oil need to be considered. I hope this article can help you make the right choice. Finally, ask a question: Do you choose synthetic engine oil or all of synthetic engine oil? Why? Synthetic engine oil and synthetic engine oil are two common types of engine oil on the market. But you may be confused when choosing which oil is suitable for your vehicle. This article will discuss the characteristics and scope of application of synthetic engine oil and synthetic engine oil to help you make a wise choice. First of all, let’s understand the differences between synthetic engine oil and synthetic engine oil.

All-synthetic engine oil is manufactured by artificial synthesis, and its molecular structure is very uniform, with excellent lubrication performance and thermal stability. Synthetic engine oil is made by mixing it with synthetic base oil, and its performance is between mineral oil and all of synthetic engine oil. So, what kind of vehicles are suitable for use in synthetic engine oil? The performance requirements of synthetic engine oil are relatively high, which is suitable for high-performance engines and vehicles requiring higher lubrication performance. If you own a sports car or often drive at high speed, then all of synthetic engine oil will be a good choice. It can provide better lubrication and protection, reduce friction and wear, and prolong engine life. For general family cars, synthetic engine oil may be more suitable. This type of vehicle has relatively low performance requirements for engine oil, and the price in synthetic engine oil is relatively low, which can better meet your budget requirements.

Synthetic engine oil still has good lubricity and oxidation resistance, which can effectively protect the engine and prolong the oil change cycle. Of course, whether you choose synthetic engine oil or synthetic engine oil should be decided according to your vehicle type and driving habits. If your vehicle has high performance and often drives with high load, then synthetic engine oil may be more suitable. And if your vehicle is mainly used for daily commuting or long-distance travel, then synthetic engine oil may be a more economical choice. In addition to choosing engine oil type, we should also pay attention to choosing regular channels to buy reliable engine oil products. There are many fake and shoddy engine oil products on the market, and their quality cannot be guaranteed, which is likely to cause damage to the engine. Therefore, when buying engine oil, it is recommended to choose a brand with credibility and reputation, and ensure that the product has relevant certification marks. In a word, it is very important to choose the oil type suitable for your vehicle.

All of synthetic engine oil and synthetic engine oil have their own advantages and scope of application. Make a wise choice according to your vehicle type and driving habits. At the same time, remember to choose regular channels to buy reliable oil products to ensure that your vehicle is fully lubricated and protected. Do you know the difference between synthetic engine oil and synthetic engine oil? Do you have any questions or other suggestions about choosing engine oil? Welcome to share your thoughts with us in the comments.

What I bring to you today is a-. As for its advantages, please read on.

Let’s look at the appearance of Scorpio first. The front face of Scorpio looks very domineering. The net uses a big mouth shape and looks softer. Combined with the headlights of fashion sports, it looks very sharp. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4906 mm * 1850 mm * 1447 mm. The car adopts dynamic lines, and the car body looks very tough. With large-sized thick-walled tires, the shape is quite spiritual. In the rear part, the rear part looks more stable and atmospheric, and the taillights look very elegant. The layout of the exhaust pipe uses a hidden shape with bilateral singles, and the shape is cute.

Coming into the car, Teana’s interior presents a cool design style, which meets the aesthetic standards of young people. The three-spoke steering wheel looks good outside and is made of genuine leather, which makes people fondle it. From the central control point of view, the car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered, which is in line with the temperament of the car. The dashboard and seats give people a good feeling, too. Let’s take a look and give people a very clean feeling. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Teana matched CVT gearbox, with the maximum power of 115KW and the maximum torque of 197N.m, with good power performance.

Next, look at the configuration. Teana is equipped with driving mode selection, remote control key, engine start and stop, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection and other configurations.

This Scorpio introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience. If you are interested in it, you might as well learn more about it!

Special feature of 1905 film network The film jointly directed by,,, and will be released until September 30. At present, the film releases previews of all chapters, which are directed by Xú Zhēng and based on the first commercial advertisement of China, Duck Prophet. Directed by Zhang Ziyi, Poem with the background of developing the Long March-1 rocket and launching China’s first artificial satellite; Directed by Jason Wu, based on the Ride of the Wind by Jizhong Cavalry Corps in War of Resistance against Japanese Aggression period; And "A Boys’ Journey" directed by Shen Teng, which is full of sci-fi comedy.

The story of this chapter "Riding the Wind", with Ma Renxing, the head of the regiment, and his son, riding the wind as the main line, describes the story of Jizhong Cavalry Corps, an iron cavalry team with outstanding achievements in War of Resistance against Japanese Aggression, who fought to the death to defend the people’s evacuation. The Jizhong cavalry regiment in the film is real in history, and its nickname is the second independent cavalry regiment of Jinchaji Military Region. Because it has been fighting in Jizhong for a long time, it is usually called Jizhong Cavalry Corps. "Riding the Wind" presents the story of this heroic iron riding team to the audience in the form of movies.

According to General Lv Zhengcao’s description in his memoirs, the cavalry regiment in the history of Jizhong fought in the Jizhong plain, interspersed between Pinghan railway lines, and used long-distance raids, circuitous outflanking and other tactics to attack the invading Japanese army, fighting for more than 50 times, of which the more successful outstanding fighting force attacked Anping County at night. Jizhong cavalry regiment died for the country and made great achievements in the battle.

Bai Mengchen, a military commentator, said: "During the May 1 sweeping in 1942, the Jizhong Cavalry Corps rushed to some relevant intersections heavily guarded by the Japanese army in the most critical time with the help of its rapid mobility. Many times, a pedestrian dike was pulled out between the Japanese puppet army and the people we needed to transfer, so the loss was great. At that time, the entire Cavalry Corps immediately dismounted and counted more than 2,000 people, and finally it was built.

When restoring this period of history, some fragments of the chapter "Riding the Wind" were questioned by netizens. Some people think that riding against enemy planes is artistic processing, which is not true enough. In this regard, Bai Mengchen explained: "This paragraph is to block the shooting in the air. During the Anti-Japanese War, the Eighth Route Army and the New Fourth Army used light weapons to shoot down 14 enemy planes. Jason Wu’s purpose in riding a horse and setting up an air-to-air shooting team on the hill is not to fight enemy planes, but to interfere with the plane’s entry into the dive bombing route by blocking shooting. At that time, when the plane wanted to shoot at the ground, it had to enter a route. The nose was pointed at the target, and the left and right range could not be too large. By shooting, the other side was separated from the route, and the plane had to come back in a big circle, which bought time. Jason Wu shouted in the film that he wanted to enter the condom, that is, he must go to the relevant position and attack again, which is more in line with the situation on the battlefield at that time. "

The real war is far more cruel than that reflected in the film. "Riding the Wind" just hopes to let the audience know the cruelty of war, the hardships of our parents’ struggle in that year and their unshakable beliefs through this chapter. Bai Mengchen said: "For our generation of audiences, our military industry has now improved, providing the PLA with iron horses, steel horses and so on that will never tire. However, we will still remember that in the past, during the Anti-Japanese War, the road was blue and blue, because that time was the basis for us to see the strength of the People’s Liberation Army and the strong national strength of China. "

The "most dangerous time" sung in our national anthem is precisely to warn us to be prepared for danger in times of peace. China filmmakers use one film after another to commemorate the ancestors of the Anti-Japanese War, and their struggle has brought us today’s stability. We should realize that it is hard to live a happy life now, inherit the aspirations of our fathers, work hard to build China and create a better tomorrow for the next generation — — Just as the last generation made contributions to us.

Director’s observation of Today’s Film Review: The chapter "Riding the Wind" is a part I look forward to in the film "My Father and I". Compared with other chapters, this part is more burning and cruel. In fact, it is not the purpose to see the tragic war. Just as the guest said, "Forgetting the war will be dangerous". Only by remembering the past, will we cherish the present. (Yuan Danyang, director of Today’s Film Review)