1905 movie network news After three years of polishing and upgrading, the "embroidered spring knife" is back! What it brings back is not only to continue the strong reputation of the first film (so far, Douban has a rating of 7.6), but also to inject fresh energy into traditional costume action movies. The combination of cultural, opera and martial arts explodes, all the cast performances are online, the service is exquisite and meticulous, the story is calm, and the style is romantic, all of which make this latest work in this series a "candidate of the year" for many audiences. The director Lu Yang’s carefully arranged "parallel time and space" narrative system makes it possible for the film to open a new "embroidered spring knife film universe". The details, connections, tributes, and easter eggs that abound in those films make fans enjoy it, trying to open the two-brush three-brush mode. This article attempts to disassemble all aspects of "Embroidery Spring Sword · Asura Battlefield" and see how Lu Yang constructs an original IP reload.

　

(Note: This article contains minor spoilers. Reading is risky, and there is no need to be cautious when purchasing tickets.)

　

Detailed interpretation: over 4000 shots cut to fly, do not cut the drawbridge Yang Mi "return" romantic bug full solution

To really understand the details of "Embroidery Chun Dao Shura Battlefield", it is necessary to have a wave of data flow first: 4 new versions of the film story were written, and 2 versions of the script were written. Director Lu Yang spent 50 days working with the cinematographer and action director to produce a set of sub-shot scripts. The script is 236 pages, with a total of 139 scenes and 2,500 shots. About 30 shots are completed every day, and at most more than 100 shots are completed in one day. The total number of costumes that appear in the film is 268 sets. There are 12 types of weapons in the film, and there are 10 types in the cast. More than 4,000 people are used in the group. In the last suspension bridge scene, the entire suspension bridge was actually built, weighing 9 tons. It took more than 100 people a month and a half and cost more than 400,000 yuan. The number of shots cut into films exceeds 4,000, and for comparison: the number of shots in the whole film is 3,410. This is also one of the proof that the series is called the Ming Dynasty version of "Bourne Shadows".

　

In addition to the fast-paced style hailed by fans as "crazy cutting", the persistence of "Embroidery Spring Sword Shura Battlefield" in handheld photography is in the same vein as the series. According to Lu Yang’s director, more than 70% of the shots in the whole film are handheld photography! Some viewers commented: "Lu Yang’s mirror movement photography and action design have become their own school, making people put themselves in the martial arts. A large number of moving long mirrors and handheld photography follow the footsteps, so that the knife skills can be quickly and neatly." Speaking of his love for handheld photography, Lu Yang said in an interview: "I like handheld photography, it is very close and real, and the breathing lens makes the picture more agile."

　

It is precisely because of the quick-cut lens style and handheld photography texture that Director Lu Yang insists that the film will never be made in 3D, and will be released in full 2D format, ensuring the best look and feel for the audience.

　

The setting of Shen Lian’s (Zhang Zhen) black cat "one corner" also made many audiences feel warm, and they praised Shen Lian for joining the army of "stroking cats". Especially the re-appearance of the black cat at the end of the film, which is safe and sound, is even more reassuring to cat lovers. For such a special role, director Lu Yang said: "It is to make Shen Lian no longer lonely." It is worth mentioning that the cat in the film is played by two cats. "Dahei acted a few times and got lost. Later scenes were shot by Erhei," Lu Yang revealed. At present, the cat named Erhei has become the mascot of Lu Yang’s director Free Cool Whale Film. By the way, as for the scene where the black cat was shot by the gun, the cat-loving director Lu Yang naturally would not let Erhei go into battle in person, but used the computer special effects completely.

　

The painting of Beizhai in the film has also become an entry point for fans to interpret the film. Especially the painting of the black rooster pecking the grasshopper, which highlights the characters of Shen Lian, Beizhai, and even Wei Zhongxian. Some viewers interpreted the black rooster as Wei Zhongxian, and the grasshopper as Shen Lian. Some people think that the setting of the chicken and the grasshopper alludes to Wei Zhongxian’s identity characteristics (the sound of the grasshopper is like "father-in-law"), so the painting of Beizhai became contraband at that time. Director Lu Yang also has his own interpretation of the setting of this painting: "In fact, what Shen Lian saw was the grasshopper in front of the black rooster, the grasshopper fighting the rooster. Shen Lian felt a little empathy, facing a weak image of a powerful force, but still fighting. He felt that the painting was something that didn’t exist in his world. It was something that had a lot of vitality and grew naturally. It wasn’t a world where everyone would struggle under their rules.

　

In addition to a large number of details, the setting of several scenes at the end of the film has also become the focus of heated discussion among the audience. In particular, before the end of the film, the Bug question of "why the escape team did not cross the suspension bridge and then cut the bridge to escape", has not been interrupted since the film was released. After the film was released, a large number of netizens consulted Director Lu Yang on this issue on Weibo. In fact, as early as the day of the premiere, Director Lu Yang had already explained this setting: "The scene where we built the bridge weighed 9 tons, but in fact it would only be heavier. We also saw that Shen Lian still cut the bridge in the end, but it took time. With the pursuit of troops in the back and the interception in the front, Shen Lian needed plenty of time to complete the cutting work. In the end, when he cuts the bridge, he can only succeed if the three masters Lu Wenzhao (Zhang Yi), Pei Lun (Lei Jiayin), and Ding Baiying (Xin Zhilei) work together to cover it. "In addition to the director’s interpretation, a large number of female audiences romantically believed:" Everything Shen Lian does is to buy time for the woman he loves. This is not a bug, this is love! "

　

Why did Hokusai (Yang Mi) come back? Many viewers would have this kind of confusion when they saw the end: "So many people sacrificed for you, just to let you run for your life, why did you come back to cause trouble?" Regarding the question of this plot setting, the star Zhang Zhen also posted a romantic response: "Shen Lian always does more and says less, but Beizhai (Yang Mi) understands everything, so in the end the suspension bridge ran away or came back again for Shen Lian." And director Lu Yang thought: "If someone sacrificed their life for me, I will return after I run away, even if it doesn’t help."

　

At the end of the film, why didn’t Chongzhen (Liu Duanduan) kill Shen Lian? "He eradicated everything in order to become king, from Wei Zhongxian to Lu Wenzhao and other henchmen, and even the beloved woman Beizhai, why did he let Shen Lian go?" After the film was released, this ending design also caused fans to debate. According to Liu Duanduan, who plays Chongzhen in the film: "I also asked this question when I talked to director Lu Yang about the script. The director’s answer was that he had promised Beizhai to eliminate the emasculation. At the last moment, Jun Wu joked that he wanted the world and Beizhai to see that he had kept this promise." To this, director Lu Yang also gave his own response: "Chongzhen wants to be a good emperor. At this time, the throne has been stabilized, and he knows that Shen Lian is a person who really has perseverance and faith. Shen Lian’s actions are worthy of letting him live, and Chongzhen doesn’t want to kill such a person. "In fact, recalling the image of Chongzhen in the first" Embroidery Spring Sword ", this character also said:" Hundreds of people have been killed, and you want me to be unusable?! "This design not only makes the characters more plump, but also completes the linkage between the two films.

　

Parallel time and space related articles: Ding Xiu appears in the whole series, seamlessly linking the third part of the conjecture classic character hope to return

Regarding the connection between the first installment of "Embroidery Spring Blade" and "Embroidery Spring Blade Asura Battlefield", in fact, director Lu Yang expressed his opinion early: "In terms of the timeline alone, this time it is a prequel. But the whole thing is brand new, only two characters are retained, and the rest are new characters. You can say it is a prequel, but it is also an independent chapter, similar to a new possibility for Shen Lian in a parallel universe." In this parallel world, he made Shen Lian "younger, more passionate, and more impulsive." Of course, it was also "more romantic", just as netizens complained: "Why let the male god Zhang Zhen continue to be the spare tire?" Lu Yang also responded with a joke: "Didn’t he successfully pry other people’s girlfriends in both movies?"

　

In "Embroidery Spring Knife", the woman Shen Lian fell in love with is called Miao Tong (Liu Shishi), and in "Embroidery Spring Knife · Shura Battlefield", the woman Shen Lian fell in love with is the pseudonym Beizhai (Yang Mi). At the end of the film, Shen Lian finally asks Beizhai to say "her name", which is called Miaoxuan. One identity is the official prostitute of the workshop, and the other is the skinny horse sold; one goes to Suzhou at the end of the film, and the other goes to Hangzhou. This setting even makes some netizens joke: "In the third film, will Shen Lian come to Jiangsu, Zhejiang and Shanghai with free shipping?" In fact, it is this kind of meticulous attention to detail that connects the two films together to build a more realistic world of "Embroidery Spring

　

A detail-controlled audience sorted out the timelines of the two films and concluded: "Don’t think that Shen Lian’s love is deep, three months later, he fell in love with another woman named Miao Tong (Liu Shishi)." This kind of ridicule is actually the audience’s recognition of the characters’ torn emotions. But based on Lu Yang’s parallel time and space setting, which woman Shen Lian will face in three months seems to be a big highlight of the third installment of the "Embroidery Spring Knife" series. As Lu Yang said: "No matter which woman is waiting for him, it is also a kind of happiness."

　

Under the guidance of this parallel universe narrative program, the final fate of many of the wonderful characters in "Embroidery Chundao Shura Battlefield" has not been given a clear ending. Lu Yang said: "In the original script, except for Shen Lian, they all hung up. But the actors didn’t want to get the bento, so we didn’t have a death shot, and there are open possibilities." The words seemed to imply that your favorite characters such as Zhang Yi, Lei Jiayin, Xin Zhilei, etc. are all expected to return in the third installment!

　

In the film, Shen Lian faces Ding Baiying (Xin Zhilei), a master of Dingmen, for the first time, and is cut off by a blow. Then he returns home and silently replaces his father’s embroidered spring knife. In the final battle, this treasured sword fully displayed its power. It is reported that Shen Lian’s father is also a Jinyiwei, and this embroidered spring knife is a treasured sword handed down during the Jiajing period. I wonder if there will be a flashback to the heroic story of Shen Lian’s father in the third installment?

　

The relationship between the characters of the Dingmen faction has also become an important clue for fans to study the character map in the two movies with parallel time and space narratives. Let’s borrow a complete summary from a Douban netizens here: 1. The end-credits egg says that Jin Yichuan (Li Dongxue) ‘s original name is Ding Xian; 2. The official statement is that Ding Xiu (Zhou Yiwei) and Jin Yichuan’s master are female; 3. Ding Xiu said that "Master didn’t teach me this trick" and "How did Master like you, a lung ghost"; 4. Ding Xiu came up and asked Jin Yichuan for 100 taels to "check up and down", and the next one should be able to know what he was going to check; 5. Ding Baiying (Xin Zhilei) has many disciples, and the surname Ding is basically this one. It is not difficult to come to the conclusion that Ding Baiying in this installment is the master of Ding Xiu and Jin Yichuan in the first installment. And Ding Xiu’s starting point in the first installment is also completely established: the master "died" under the Jinyi Guard, but the junior brother betrayed the master and became a Jinyi Guard. Only he understands the 30,000 points of damage Ding Xiu suffered.

　

At the end of "Xiechun Knife · Asura Battlefield", Xu Xianchun (a real historical figure, and the Jinyi Guards are all commanding the war) led the team to capture Shen Lian. And the beginning of "Xiechun Knife" three years ago was that Shen Lian was ordered to capture Xu Xianchun. Watching that scene three years ago, I only felt the ruthlessness of the Jinyi Guards, but now the two movies are watched together, and there is a kind of joy after revenge, which shows the changing and sinister times in the late Ming Dynasty.

　

At the end of the film, the popular character Ding Xiu (Zhou Yiwei) in the opening film returns domineering and interrogates the whereabouts of his junior brother "Jin Yichuan". This setting is seamlessly linked to the first part of "Embroidery Spring Blade". Comparing director Lu Yang said: "Ding Xiu’s story line happened at the same time in the two films, I like this character very much, and many fans also like it, so I will definitely keep him!" As for the conjecture of the future third film, Lu Yang also revealed in the interview: "If we make three movies, there will definitely be Ding Xiu, probably many years later Shen Lian and Ding Xiu’s story. Because these two characters I like very much, I like them very much."

　

Easter egg behind- the-scene article: Lu Yang personally did the end credits, Yang Mi stopped the "Sansheng Sanshi" crew for starring

Director Lu Yang is a heavy fan of anime, and Yuki Shinhiro’s and Inoue’s "Waves Kayoshi" are two works he often mentions. Even the presentation of the battle of Sarhu in the title of "Embroidery Chun Knife · Shura Battlefield" is also the opening chapter of "Waves Kayoshi" in tribute to his great god Inoue. At the same time, Lu Yang also said that he likes to watch Japanese sword halberd films. The most impressive sword halberd film showdown is in it. In the end, Toshiro Mifune and Tatsuya Nakadai played a trick like that.

　

"Embroidery Chun Dao · Shura Battlefield" will be tailored according to the character’s identity, including character. And interestingly, the director Lu Yang will even bring this obsession to the character’s name in a "pictographic" way: not to mention the decoration on the knife used by Ding Baiying, Ding Tai – Mace, Ding Chong – Teng Dun Short Knife, Ding Xiu – Long Miao Knife, and even "Jin Yichuan" Ding Xian, looking at the name, it is known that it is the weapon image of the Double Sword Feiyan.

　

The star Yang Mi’s face was stamped in a major scene, and he took more than a dozen shots, and every time he took a shot, Yang Mi’s face was stamped with a red mark. In the director Lu Yang’s mind: the first item of this scene, the actor is in the best condition, but the seal is not perfect. After the number of items arrived, either the seal was well stamped and the actor was not in good condition; or the seal was reversed and incomplete, and the actor’s condition was ok. Lu Yang, who pursued perfectionism, wanted to use computer special effects to adjust the seal at the end, but in the end he didn’t tear it, and chose a shot that was not fully stamped, but the actor was in good condition. "In that state of being interrogated and struggling, it doesn’t matter if the seal is not fully stamped. If you don’t cover it all, it’s real, and the state of the character is the most important. "

　

In order to appear in "Embroidery Chun Knife Shura Battlefield" in the best state, Yang Mi took the initiative to stop the simultaneous filming of the TV series, and she herself was still the producer of that TV series. It was not until all the scenes in Hokusai in "Embroidery Chun Knife Shura Battlefield" were completed that Yang Mi returned to "Sansheng III" to restart the cast.

　

The lead actor Lei Jiayin revealed that during filming, he formed a "small group" on the set called "Two Kings and Two Eyes". Its members are: Lei Jiayin, Xin Zhilei, Li Yuan, and Wu Qiang. They are bitter enemies in the play and good friends in reality. Well, this is very in line with the path of Lord Pei Lun (Lei Jiayin).

　

In addition to Zhang Zhen and Jin Shijie, actor Yang Yi is another actor who has starred in two works in the series at the same time, and what’s more amazing is that he actually plays different roles. In "Embroidery Spring Knife", Yang Yi plays the boyfriend Yan Gongzi of Miao Tong (Liu Shishi) – who was later "pried" by Shen Lian’s girlfriend. In "Embroidery Spring Knife · Asura Battlefield", he plays Shen Lian’s subordinate Yin Cheng – who is forced to kill himself because of the calamity coming out of his mouth. Well, I can only say one thing: You are really cruel to this actor, Director Lu Yang.

　

There are a total of three Easter eggs at the end of the film: the first is the character image in the form of animation, accompanied by the main creative subtitles. Secondly, in the rolling subtitles at the end of the film, a text Easter egg: "The budget is exhausted, there is no way but to do it yourself!" Let the audience smile: It turns out that the production of the closing subtitles is the director Lu Yang himself. The third Easter egg is at the end of the film, which is the domineering return scene of Ding Xiu played by Zhou Yiwei. In the end: those who dare to put the dynamic Easter egg at the end of the closing subtitles look at the Chinese film industry. In addition to the two masters Zhou Xingchi and Xu Ke, Lu Yang is the third person.

　

Ding Xiu’s appearance at the end of the film paid tribute to the classic Hollywood blockbuster. It was also the second installment in the series, which also made the first installment very popular, and the characters of good and evil returned through the Easter Egg (the Easter Egg at the end of "Pirates of the Caribbean 2" was the reappearance of Captain Barbosa). I believe that director Lu Yang has already grasped the essence of creating a series of movies, so as to expand the wider "Embroidery Sword Cinematic Universe".

　　　 Created by Guangguang Film Company with huge investment, Chen Jiashang continued the magical giant "Painting Wall" on the front edge of "Liaozhai", which is scheduled to be released nationwide on September 29. Coinciding with the approaching of the annual Chinese Valentine’s Day Qixi Festival, the "Painting Wall" crew specially exposed a group of on-set stills of Deng Chao and Sun Li showing their love on the scene. Deng Chao is dressed as a scholar, and Sun Li’s fairy is playful and charming, just like the legend of the cowherd and the weaver girl meeting at the bridge has become a reality.

Qixi Festival is approaching, Deng Chao Sun Li sweet set photo exposure

　　　 Deng Chao and Sun Li, who became attached to the TV series "Happiness is Like a Flower", admitted at the beginning of the year that they had registered their marriage in February last year. After her wedding in Shanghai in June, Sun Li also announced in a high-profile manner that she was pregnant, which can be described as a double happiness. The work "Painting Wall" directed by Chen Jiashang has also become the first big-screen work of the two newlyweds after their marriage. As the Chinese Valentine’s Day Qixi Festival is approaching, the newlyweds sent photos on the set of "Painting Wall" to wish their lovers a happy marriage.

　　　 In the photos released on the set of "Painting Wall," Deng Chao, dressed as a scholar, flirts with Sun Li, a fairy in a glamorous gauze dress, in a funny pose with a playful and sweet expression. According to the director Chen Jiashang, "They really like Sun Li’s room in" Painting Wall ", which is very simple and matched with antique hairstyles and clothes."

The gold stylist creates the ethereal image of "Painting Wall"

　　　 In addition to the tacit performance of Deng Chao and Sun Li, the costumes of "Painting the Wall" this time are even more exciting. The film’s styling was created by Wu Baoling, a well-known Hong Kong costume stylist – a series of classic costumes such as "The Legend of the New White Lady" and "The Ghost of the New Beautiful Girl" are all created by her. The flying figures of a large number of fairies in the "Daughter Country" in this film also make her look very ethereal. In addition to the exposed green dress, the heroine, Sun Li, also has multiple sets of fairy skirts in different shades of white and black. For Wu Baoling’s design this time, Sun Li is also full of praise: "Each color, each dress, represents a different mentality and status of the characters. Change into different colors of clothing, and you will know what the characters in this scene want to express. "

　　　 The film "Painting the Wall" also gathers Yan Ni, Zou Zhaolong, Zheng Shuang, Bao Beier, An Zhijie, Xie Nan, Liu Yan, Mo Xiaoqi and other powerful actors, and will be fully released on September 29.

Next page More wonderful pictures

"2016 China’s top 500 private enterprises released the report" shows that in 2015 Wahaha operating income 49.40 billion yuan, compared with 2014 revenue plummeted more than 20 billion yuan, causing industry attention.

Industry analysts believe that the real main reason for Wahaha’s decline in performance lies in its aging brand, lack of star products, and too single market.

Revenue plummeted by more than 20 billion yuan　

2015 revenue plummeted more than 20 billion yuan, equivalent to losing the entire nutrition fast line, Wahaha performance decline once disclosed quickly caused concern and concern in the industry. According to publicly disclosed data, 2013-2015 Wahaha revenue were 78.30 billion yuan, 72.80 billion yuan and 49.40 billion yuan, showing a downward trend year by year.

Regarding the plunge in revenue in 2015, Wahaha responded that the main reason was that the data of Hongsheng Beverage Group Co., Ltd., which was controlled by Zong Qinghou’s daughter Zong Fuli, was not consolidated. In addition, online rumors and product transformation and upgrading also had a certain impact.

The official stressed that Wahaha’s current production and sales are normal, and the company has paid 3.10 billion yuan in taxes to the state from January to July this year. "Not only does the company not have a penny of bank loans, but it also has tens of billions of yuan in deposits."

Zong Qinghou said recently that the beverage industry is facing a downward trend. Wahaha’s growth rate fell from more than 20% in previous years to 4% last year and only 2% in the first half of this year. For the reason of the decline, Zong Qinghou concluded that it was affected by malicious attacks on online rumors.

"China’s beverage industry will always be a sunrise company, and as long as it is done well, I think it will always develop healthily. Because no matter what, people always want to eat and drink."

Nutrition Express still supports Wahaha’s performance

In Wahaha’s entire product system, there is an over-reliance on individual products. According to Wahaha’s previously disclosed figures, as of the end of 2014, Wahaha had a total of more than 100 categories of milk beverages, bottled water, carbonated beverages, tea beverages, juice beverages and functional beverages. Among many products, Nutrition Express, which has a product age of nearly ten years, is still the largest single product supporting Wahaha’s performance.

According to public data, the sales of Nutrition Express in 2013 exceeded 20 billion yuan, which means that this single product alone contributed about 1/4 of Wahaha’s performance. The previous online rumors that Nutrition Express contains Botox also caused Wahaha’s performance to suffer, and the revenue loss was said to be as high as 5 billion yuan.

According to industry insiders, the sales performance of old products such as Nutrition Express, AD calcium milk, and purified water has accounted for more than half of Wahaha’s overall revenue, and the market performance of these large single products is also declining. With the rise of new beverage brands, Wahaha Nutrition Express’s market share is also gradually shrinking. In the bottled water sector, brands such as Nongfu Spring and China Resources Yibao have made competition more intense and continue to occupy Wahaha’s market share of purified water.

Food Industry Researcher, China Brand Research InstituteZhu Danpeng believes that the aging of the Wahaha brand is manifested in three aspects: first, Zong Qinghou is still addicted to the business philosophy of the late 1990s and early 2000s; second, the entire Wahaha executive team has been working hard with Zong Qinghou for many years and has been assimilated seriously. It cannot make changes in time for market changes; third, market research and development is "like a boiled frog", innovation is delayed, and the success rate of new products is getting lower and lower.

Wahaha’s self-help requires innovation

With the decline of the third- and fourth-tier markets and more intense competition, since the end of 2015, Wahaha has seen its own shortcomings and decided to make up for the shortcomings of the mainstream market in first- and second-tier cities. Subsequently, Wahaha launched some new products to meet the needs of first- and second-tier mainstream consumer groups. Wahaha launched some new beverages, such as C drive, coconut milk vegetable protein drink "Come and squeeze", blood orange juice, etc., but failed to win market recognition.

For Wahaha’s new strategy, Zhu Danpeng is not very optimistic, believing that Wahaha’s brand power and recognition in first- and second-tier cities have declined very severely. At present, Wahaha’s brand recognition and price positioning are mainly in third- and fourth-tier markets, but in the price range of more than 5 or 6 yuan, Wahaha basically has no products.

For Wahaha’s future prospects, industry analysts believe that if it fails to achieve brand rejuvenation, product innovation, and a redefinition of its marketing model, Wahaha’s performance will accelerate its decline.

Interface News, Text | Food Headlines, Li Ke

Editing | Orange

The sales of its own high-end drinking water are not good. In order to "save the country by the curve", Nongfu Spring purchased a water source land in New Zealand. I didn’t expect that as soon as it was excavated, it encountered widespread resistance from the public. In fact, Nongfu Spring is not the only Chinese company targeting the water source in New Zealand. With the "joint efforts" of these companies, New Zealand is in danger of being "hollowed out".

01. Thousands of people "boycotted" Nongfu Spring

On Sunday, residents of the northern New Zealand city of Tauranga held a protest against "foreign-owned enterprises" collecting and bottling water in the local area. People placed more than 2,000 waste plastic bottles on Mt Maunganui Beach and pulled out various banners. The scene was quite spectacular.

Protesters said the campaign was aimed at a series of water extraction operations in New Zealand carried out by Cresswell NZ (hereinafter referred to as: Creswell), a factory owned by the Chinese company Nongfu Spring.

Heidi Hughes, a spokesperson for the protest group, said, "We just wanted to show it to everyone, 2,000 bottles, which is the number of bottles produced per minute at Cresswell’s new Otakiri factory."

However, Cresswell, a subsidiary of Nongfu Spring, immediately denied the claim. Food Jun noticed that Michael Gleissner, managing director of Cresswell, said in an interview with foreign media that the figure was "very exaggerated because the factory does not operate 24 hours a day."

According to public information, in October 2016, Creswell, a wholly-owned New Zealand company owned by Nongfu Spring, was registered; in June last year, Creswell officially purchased the "Otakiri Springs" bottled water factory near Wakatani, North Island, New Zealand. The company’s water source is taken from deep underground, and its products include gas-containing and non-gas, and are available in glass bottles and PET packaging specifications. According to Otakiri’s official website, both gas-containing and non-gas-containing 300ml bottled drinking water are priced at 3 New Zealand dollars (equivalent to about 13 yuan).

At the same time, the New Zealand government approved Cresswell’s expansion plans. Cresswell reportedly plans to build two more bottling plants in nearby Murupara, and hopes to increase groundwater extraction from 2 million litres per year to 580 million litres per year, a 290-fold increase in capacity; to this end, the company intends to buy and lease 6.2 hectares of land in Otakiri.

According to a New Zealand media report, "China’s bottled water giant has been approved by the government to purchase the Bay of Plenty, and the annual extraction capacity exceeds 1 billion liters of drinking water, most of which will be exported to China." According to the data released by foreign media, Creswell’s production capacity will increase by an astonishing 500 times.

Cresswell’s expansion plan will also add extra freight trucks to the area, adding to the pressure on local traffic. "Cresswell’s materials indicate that the plant will have 200 trucking trips a day, which translates to one truck and trailer passing by every three minutes," said Heidi Hughes. "We’re really crowded here already."

More worrying for the local population is the "low-cost plundering" of New Zealand’s water resources by Chinese companies.

Under New Zealand law, freshwater that flows naturally is considered a public good, and "no one has ownership of the water", so water is free. Household water only needs to pay for the maintenance of water pipelines; commercial water such as agriculture and horticulture needs to apply to regional councils for resource permits and pay a nominal fee. Water is usually extracted in daily or annual rations, with flow caps attached.

It is worth noting that because New Zealand’s water is a public good, it doesn’t cost money to pump it into mineral water and export it to other countries.

The latest poll by New Zealand research agency Newshub-ReidResearch shows that 87% of New Zealanders are unhappy that exporters get water almost free and then export it abroad for a large profit.

In the face of various "doubts", the official of Nongfu Spring insists that the exploitation of local water resources is reasonable.

"There is an error in the description of the amount of extraction in the above foreign media reports. The total amount applied by Nongfu Spring does not exceed 1.10 million tons per year. The local groundwater resources are abundant, and 35% of the total amount can be used for water extraction; while the maximum amount applied by Nongfu Spring only accounts for 4.9% of this 35%, which will not affect the local groundwater. This amount of extraction is a normal and reasonable amount for a large-scale bottled water production plant, and it can completely maintain sustainable development." Zhou Li, secretary of the board of directors of Nongfu Spring joint stock company, told Food Jun.

02. High-end is not conducive to overseas "learning from experience"

In recent years, Nongfu Spring, China’s largest producer of bottled water, has targeted the New Zealand market. The New Zealand government has also "welcomed Nongfu Spring". For example, the New Zealand Trade Development Agency has provided significant assistance to China’s Nongfu Spring Company to enter the New Zealand market.

In August 2015, after receiving the invitation of the New Zealand Trade Development Bureau, the senior management of Nongfu Spring officially went to New Zealand. What attracted the attention of the outside world was that Zhong Shanxuan, the head of Nongfu Spring, also came to New Zealand, which was enough to prove the attractiveness of the New Zealand market to Nongfu Spring. The Otakiri Springs bottled water factory was favored by Nongfu Spring’s senior management at that time, and the Nongfu Spring delegation even took samples of bottled water produced locally and brought them back to China.

In April 2016, during a visit to China, New Zealand Prime Minister John Key met with 10 Chinese entrepreneurs in Shanghai, among whom Zhong was one, and the two discussed Nongfu Spring’s investment in New Zealand.

Documents released under the Official Information Act show that officials at the trade development agency are not only nominally supportive of Nongfu Spring, but also involved in many specific processes. Under the arrangement of the trade development agency, the New Zealand authorities approached Nongfu Spring and listed suitable water plants for acquisition. In total, the trade development agency has offered Nongfu Spring five potential acquisition targets. Two of them are ready-made bottled water plants, and the remaining three are also promising.

On February 2, Tencent Group issued a notice on corruptive practices.

Tencent Group said that Tencent has always believed in the values of "integrity, enterprising, collaboration and creation". In order to promote integrity, Tencent has developed anti-corruptive practices such as "Tencent High Voltage Line" and established a sound risk management system to prevent, detect and crack down on all corruptive practices such as commercial bribery and drug-related embezzlement. To ensure that the behavior of all employees is in line with the integrity values Tencent has always promoted and committed to upholding. Once Tencent finds and confirms that employees have violated the "Tencent High Voltage Line", they will be fired and never hired. For external companies involved in the case, they will be blacklisted by the company and will never cooperate. If the relevant behavior is suspected of illegal and criminal activities at the same time, Tencent will cooperate with the public security judicial organs to investigate and hold relevant personnel legally responsible, and will closely cooperate with the public security organs to arrest the employees and external personnel involved in the case.

In 2023, the Anti-Corruptive Practices Investigation Department of Tencent discovered and investigated more than 70 cases of violating the "Tencent High Voltage Line", more than 120 people were dismissed for violating the "Tencent High Voltage Line", and nearly 20 people were transferred to the public security organs for suspected crimes. The cases of dismissal, transfer to justice, and court judgment for commercial bribery or drug-related embezzlement in 2023 are hereby notified as follows:

1. Gao Qiyuan, the former CSIG Cloud Business Development Department, and Wang Qi, the former CSIG Cloud Products Department, took advantage of their positions to illegally embezzle company assets during their tenure. They were transferred to the public security organ for handling on suspicion of crimes. Their actions violated the "Tencent High Voltage Line" and were blacklisted and never hired. After court trial, Gao Qiyuan was sentenced to four years in prison and fined 100,000 yuan for the crime of duty embezzlement; Wang Qi was sentenced to three years and six months in prison and fined 80,000 yuan for the crime of duty embezzlement.

2. Zhang Jian of CSIG’s regional business department took advantage of his position to illegally embezzle company assets. He was transferred to the public security organ for processing on suspicion of crime. His behavior violated the "Tencent high voltage line" and was dismissed and never hired. After the court trial, Zhang Jian committed the crime of embezzlement and was sentenced to ten months in prison, suspended for one year, and fined 8,000 yuan.

3. During their tenure, Zhang Meng and Liu Yunting of the former CSIG Medical Information and Service Department took advantage of their positions to illegally embezzle company assets, and for the benefit of external companies, they charged external companies for good treatment. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhang Meng and Liu Yunting were transferred to the public security organ for suspected crime.

4. The former IEG interactive entertainment service global procurement Peng Yang and Shu Hua took advantage of their positions to illegally occupy the company’s assets during their tenure. Their behavior violated the "Tencent high voltage line" and was blacklisted and will never be hired. At the same time, Peng Yang and Shu Hua were transferred to the public security organs for suspected crimes.

5. During his tenure, Zhang Jie, the former CSIG Medical Information and Service Department, took advantage of his position to seek benefits for individual suppliers, charged supplier facilitation fees, and illegally appropriated company assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and never hired. At the same time, Zhang Jie was transferred to the public security organ for suspected crime.

6. IEG Quality Management Department Li Mei took advantage of her position to illegally seize company assets. Her behavior violated the "Tencent High Voltage Line" and was fired and never hired. At the same time, Li Mei was transferred to the public security organ for suspected crime.

7. During his tenure, Dong Xiaoxuan, the former PCG film and television content production department, took advantage of his position to illegally embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Dong Xiaoxuan was transferred to the public security organ for suspected crime.

8. During his tenure, Chen Yifu, the former PCG animation business department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Chen Yifu was transferred to the public security organ for suspected crime.

9. During his tenure, Lu Xi, the former PCG sports live broadcast and programming department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Lu Xi was transferred to the public security organ for suspected crime.

10. During their tenure, Shen Zixi, the former CSIG Industrial Safety Operation Department, and Wang Qiang, the former CSIG Security Products Department II, took advantage of their positions to illegally embezzle company assets. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Shen Zixi and Wang Qiang were transferred to the public security organ for suspected crime.

11. Yin Hong and Wang Zhuoheng of the former PCGNBase business department took advantage of their positions to illegally embezzle the company’s assets during their tenure. Their actions violated the "Tencent high voltage line" and were blacklisted and will never be hired. At the same time, Yin Hong and Wang Zhuoheng were transferred to the public security organ for suspected crime.

12. During their tenure, Shen Ning and Chen Jiandan of the former CSIG Medical Information and Service Department took advantage of their positions to seek benefits for multiple individual suppliers and charged suppliers a fee. During their tenure, Wang Qinghai of the former CSIG Medical Information and Service Department bribed Shen Ning and Chen Jiandan as the actual controller of an external company. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Shen Ning, Chen Jiandan and Wang Qinghai were transferred to the public security organs for suspected crimes.

13. Former PCG Tencent News Zhou Xiang and Bai Xiaosong took advantage of their positions during their tenure to seek benefits for external companies and charge external companies for their good handling. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhou Xiang and Bai Xiaosong were transferred to the public security organs for suspected crimes.

14. Shi Xiuhua and Luo Xiaowu of the S1 Infrastructure Department took advantage of their positions to seek benefits for external companies and charged fees for the facilitation of external companies. Their actions violated the "Tencent High Voltage Line" and were fired and never hired.

15. Wu Jianghua of the CSIG Industrial Ecological Cooperation Department took advantage of his position to embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

16. Liu Xuekun of PCG Commercial Products Department took advantage of his position to embezzle company assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

17. PCG Tencent News He Guoshuai took advantage of his position to introduce the external companies he actually controlled and the external companies associated with him as suppliers, undertake related business, and have improper economic dealings with the relevant personnel of the suppliers. His behavior violated the "Tencent High Voltage Line" and was dismissed and never hired.

Attached is a list of new never-to-cooperate entities in 2023:

Focus on the 2024 auto show-booth. At this year’s auto show, apart from the new car 007 and the high-definition version of the extreme krypton 009 market, the extreme krypton also brought its fifth production model, the extreme krypton MIX.

At the star-studded 2024 Beijing Auto Show, the world premiere of the krypton MIX not only attracted many media and insiders to watch and experience it, but also Zhou Hongyi, the "uncle in red" who recently made a big splash, and Li Xiang, the founder, all came to the krypton booth to deeply experience this new car. What kind of strength does the extreme krypton MIX from the vast -M architecture rely on to catch the wealth of the sky?

Even if you don’t feel anything about the extreme krypton cars and new energy vehicles, when you happened to pass by the extreme krypton booth at the 2024 Beijing Auto Show and saw this extreme krypton MIX, I think it’s hard not to be "entangled" by its high turn-back rate.

The official positioning of the extreme krypton MIX is "cross-border SUV". Under the outline of the minimalist design language of Hidden Energy, the extreme krypton MIX takes the form of "big bread" as the keynote, and after integrating the STARGATE integrated smart light curtain and canceling the traditional door opening method, the whole appearance is really full of scientific and technological sense.

By the way, the extreme krypton MIX also cancels the traditional B-pillar design and door handle of the car body, and adopts a split sliding door design, and the switch mode is a push-button electric switch. Especially when the car door is open, the turn-back rate of the extreme krypton MIX will inevitably not be low.

Moreover, the unique body design of the extreme krypton MIX also makes it have many advantages when catering to family travel scenes. For example, a larger door opening and closing angle and a lower boarding threshold will have more advantages for the convenience of getting on and off for the elderly, children, pregnant women and other groups when they are used for family trips.

In addition, with the body size of 4688/1995/1755mm, the extreme krypton MIX has achieved a wheelbase of 3008mm, which is not only the longest in its class, but also the cockpit utilization rate of the extreme krypton MIX exceeds 80%.

It is worth mentioning that in terms of the safety concerned by the consumer groups of family cars, Extreme Krypton has never lost points. Even if Extreme Krypton MIX cancels the traditional B-pillar of the car body, the safety optimization such as triangular double A-pillar, multi-layer steel-aluminum sill beam and ultra-high-strength seamless steel column double B-pillar also makes Extreme Krypton MIX meet the global five-star collision requirements.

From the interior visual point of view, the MIX center console maintains the same design language as the family members. In the back row, the new car provides a unique "ever-changing space" for the family. In terms of seats, the low version of MIX is a five-seat layout, and the high version is a four-seat layout. In addition to a fully flat floor, the car also provides a main and passenger seat that can rotate 270 degrees without pole.

Judging from the official map of MIX, in addition to the back row with leg rests and handrails, the central guide platform of the new car also has many extension properties, such as rotating the front seat of MIX and extending the guide platform out of the small table board when enjoying a parent-child outing, which can change the outdoor dining table of the whole family in seconds.

In terms of other configurations, in the extreme version of MIX, we will see the high-level intelligent driving with laser radar, including the rear leg rest exposed by the official map, which will also be exclusive. In terms of power, at present, MIX has applied for a rear-drive single motor version, with a total motor power of 310kW. The detailed accelerated performance and pure electric cruising range have not been officially announced.

However, it can be expected that even if it is a single-motor version of the krypton MIX, its acceleration performance will not be bad, and its driving and control performance will be flexible enough. After all, the vast -M platform has also brought a front wheel steering angle of over 50 degrees to the extreme krypton MIX, and the minimum turning radius will be less than 5 meters. For many novices or treasure moms who pursue flexible driving and convenient parking, the extreme krypton MIX will undoubtedly be more friendly in the same class.

Generally speaking, the brand-new model, the Extreme MIX, was unveiled at the Beijing Auto Show, mainly to "show muscles" and pave the way for the launch of new cars. With the electric drive platform+cross-border SUV attribute, the MIX has considerable space and high playability, which is almost unmatched in its segmentation field. Next, the key to determining whether this "smart home baby bus" can sell well may be pricing and pure electric cruising range.

Special Topics: Earthquake Relief, Donations with Love

　　　　　

　　　　CCTV News: At 8:30 a.m. on May 16, Nongfu Spring Chairperson Zhong??, Secretary of the Board of Directors Zhou Li and other company executives set off from Hangzhou urgently and rushed to the disaster area to make the first batch of 1.70 million boxes of Nongfu Spring natural drinking water urgently dispatched by the Ministry of Commerce arrive at the first line of disaster relief as soon as possible.

　　　　At 16 PM on the 16th, Zhong?? and others arrived at the hardest-hit area of Hongbai Town, Shifang City, which had just opened up the road to the outside world.

Editor in charge: Li Dan

　　Nezha Auto officially released a set of Nezha L interior concept maps. Nezha L, as the first medium and large SUV model under Nezha, is built on the platform of mountains and seas, and will provide both pure electric power and extended range power.

　　Nezha L adopts semi-enclosed air intake grille, decorated with dot matrix modeling. The hood of the front of the car is slightly pressed down to create a lower prone effect. The front light group adopts an integrated headlight group, and a three-stage LED daytime running light design is used inside the light group to further enhance the recognition. The new car is visually narrow at the front and wide at the back, and the square wheel mouth with streamlined body highlights the sense of strength. The taillight adopts a family-run design, and with the upturned duckling tail, the tail looks quite sporty. The bumper and chrome trim at the bottom of both sides broaden the lateral vision of the whole vehicle, and the wide sense of body is stronger. The length, width and height of the new car are 4770/1900/1660mm and the wheelbase is 2810mm respectively. Two tyre size options, 225/55 R19 and 225/60 R18, are available.

　　Nezha L adopts embracing layout with double screen design, and the dashboard adopts hidden design, which will broaden the driving field of vision when driving. The new car provides lateral support on both sides of the front seat and the headrest, and leg rests are provided under the co-pilot seat, which may adopt a design similar to "Queen’s Co-driver", and the seat has good comfort and support. Nezha L is also equipped with a car refrigerator, and the overall interior meets the current mainstream configuration of new energy vehicles.

　　Nezha L will provide two power options: pure electric version and extended range hybrid version. The extended-range hybrid version will be equipped with a 1.5-liter four-cylinder naturally aspirated range extender, code-named H15R, developed by Chongqing Xiaokang Power, a subsidiary of Cyrus. The maximum power of the engine is 91 horsepower, and it is equipped with lithium iron phosphate battery from honeycomb energy. The maximum power of the motor of the pure electric version is 170kW, and the lithium iron phosphate battery with honeycomb energy is also used. (Source: Nezha Auto)

　　[Aika car, new car on the market, original]

　　On August 2, 2019, the highly anticipated (|) + was officially launched.A total of 3 models were launched this time, with a price range of 18.58-22 8,800 yuan.As a leading performance model, the 03 + not only has a very sporty appearance, but also with the support of a 2.0T high-power engine, it has an excellent performance of 5.9s acceleration per 100 kilometers, which is very good in domestic independent brand models.

　

　　Performance-packed exterior design

　　In terms of styling, Lynk & Co 03 + can be seen as the latest interpretation of the design concept of "urban opposition aesthetics". Its most eye-catching feature is undoubtedly the sports surround. The designer has added a guide trend on both sides of the front bumper, which can not only sort out the turbulence at the front wheels and optimize the air effect, but also with the slightly protruding front lip below, which proves the identity of its performance car. And almost all blackened color treatment, I believe that with any color of car paint can bring fierce visual effects.

　　The Lynk & Co 03 + is also equipped with a side skirt on the side of the body, and the "+" logo is added to the C-pillar position. With 18-inch two-color multi-spoke wheels, the sporty feeling is greatly enhanced. In addition, the color around the windows, the color of the rearview mirror shell and the color of the door handle of the Lynk & Co 03 + are all black, which is full of performance style. In terms of body size, the length, width and height of the Lynk & Co 03 + are 4677 (4692)/1840/1461mm respectively, and the wheelbase is 2730mm.

　　The tail highlights of the Lynk & Co 03 + are too many. First of all, the "LYNK & CO" logo is embedded between the energy crystal taillights, which has a strong recognition whether it is lit or not. The large-sized rear wing and bottom diffuser are not only sporty, but also bring better aerodynamic performance to the Lynk & Co 03 +. The two-sided exhaust layout has almost become the standard of performance cars. With the support of so many accessories, the Lynk & Co 03 + will have a lower drag coefficient, and the maximum speed downforce has been increased from 11kg to 40kg, which greatly improves the handling stability and performance.

　　Fighting interiors

　　The overall layout of the Lynk & Co 03 + interior has not changed, but if you want to attract performance fans, the visual impact must be done in place. The embellishment of green colors can highlight the sense of sports, and the use of Alcantara materials is not only to look good, but also to provide greater friction when driving intensely. Personally, I think the Lynk & Co 03 + should add some carbon fiber materials to the interior. After all, it is a performance car, and it feels like something is missing without carbon fiber.

　　Spatial performance is fair

　　Powerful power system

　　The Lynk & Co 03 + is equipped with a 2.0T high-power engine from Volvo, with a maximum power of 187kW (254Ps) and a maximum torque of 350Nm. It is equipped with BorgWarner’s fifth-generation intelligent four-wheel drive system and an 8-speed automatic transmission, with an acceleration time of 5.9s from 0 to 100km/h. The Lynk & Co 03 + is also equipped with a track mode.

Review of relevant content:

Higher, Faster, Stronger, Speedway Test Drive Lynk & Co 03 +

The "Raptors" of the Cannon World Lynk & Co 03 + vs Golf GTI

Lynk & Co 03 + suspected price, or 18.88-20 9,800 yuan

　　[Autohome original test drive] Powerful combination, this is everyone’s favorite scene to see, because there will definitely be a wonderful show next. If the protagonists of the powerful combination are Changan Automobile, Huawei and Ningde Times, it will be a bursting heavenly group. It can be imagined that everyone will be looking forward to what this combination can come up with, and everyone’s attention will be attracted all of a sudden. Could it be too high-profile? Don’t worry, the strong alliance is for this effect of attracting the wind, otherwise how would you notice their first work, this (|).

　　Let’s briefly introduce the background first, Avita, which is a new car company jointly built by Changan, Huawei and Ningde Times, and Avita 11 is the first model of the Avita brand. Although it is a brand new brand, the background is too fierce, it sounds like a big gathering of science students, and it is also a top science student. It has all the mathematics and physics, and it seems that it can get high marks as soon as it is shot.

　　Avita 11 is positioned as a pure electric coupe SUV. The new car is based on the CHN platform. This platform is very easy to understand. In fact, it is the initials of Changan, Huawei and Ningde Times, which means that everyone has contributed. What is more advantageous is that a variety of models can be developed on the same platform. Avita 11 was officially launched on August 8th. In addition to a limited special edition, the new car currently launched a total of 3 car models, priced 34.99-40 9,900 yuan.

　　The next question that many people immediately asked: Where should I go to see this car? The first Avita Experience Center has just opened, in Chongqing, and you can see Avita Experience Center in the top ten cities in the country. The manufacturer’s goal is to open 110. In fact, in terms of retail network, there is basically no need to worry, because Changan and Huawei are among the three giants, and all kinds of avant-garde or traditional experience elements can be played for you.

　　There is another important thing to explain, we have touched the test car, but this is a test car, and it is still a relatively early test car. Last time we have simply driven this batch of cars in the factory’s venue (video below), the large screen of this car and most of the driver assistance systems cannot be experienced, because these functions are not available on it. In addition, in some configurations, the final production car will be adjusted, that is, it will be a little different from the test car we saw today. So next we mainly look at the design, experience the space, and drive the car on the road to briefly feel its dynamic performance.

More exciting videos are available on the Autohome video platform

　　Avita 11 has a very unique design language. In short, you will remember it after seeing it for the first time. The entire silhouette is more like a sculpture.

　　The simple front face design is memorable, and the front face structure outlined by LED light sources looks very sporty. The new split-type headlight group is a popular design element at the moment. The front face of the new car is outlined only by lines, without using too much decoration.

　　From the side, the new car creates a very sporty design style through smooth lines, and the double waist line design and the raised waist line at the tail add a bit of muscle feel. In terms of body size, the length, width and height of the new car are 4880/1970/1601mm respectively, and the wheelbase is 2975mm.

　　Not surprisingly, the body of this Avita 11 is arranged with a bunch of sensors, specifically 3 lidar, 6 millimeter wave radar, 13 high definition cameras, 12 ultrasonic radar, a total of 34, the most conspicuous is 3 lidar, the whole layout does not look abrupt, but adds a little technological flavor, the design is quite delicate, in short, this bunch of sensors does not make the whole shape of Avita 11 become riddled with holes.

　　The unique slip-back design features a vertical rear windshield, as well as a rear mechanical lift spoiler. The popular through taillight set also appears on the new car.

　　When it comes to charging, the Ningde era of the three giants should make efforts. First of all, Avita 11 currently has 90kWh and 116kWh capacity battery packs, using ternary lithium batteries, of which 116kWh battery pack energy density is as high as 190Wh/kg. The most lethal is that the first high-voltage ternary system 2.2C fast charging battery in China is the Avita 11, with a charging voltage range of 400V~ 750V.

　　In addition, Avita will jointly build a high-voltage fast charging network with energy company BP. At that time, the power of this high-voltage fast charging network can reach 480kW in a single station, the maximum power of a single gun can reach 240kW, and the battery life can be 200 kilometers in 10 minutes. This network will cover 19 cities in the future, with more than 100 total stations. This is also a great experience. We will definitely bring you the experience as soon as the fast charging network is launched.

　　The wheel design is not particularly personalized, but the momentum is definitely enough, because the size is quite large, the entry model is already 21-inch wheels to start, our test car is still in the trial installation stage, so it is equipped with the top model above the 22-inch wheels, the actual production car should be equipped with 21-inch wheels. In terms of tires, it is equipped with Continental PremiumContact 6 tires, the tire size is 265/40 R22, this tire positioning is not low, it has low rolling resistance and excellent comfort and other characteristics, and it also helps a lot in improving the level of corner control. In addition, the manufacturer introduced this tire to optimize the braking distance in a particularly targeted manner.