On July 25th, the 2024 Haval Big Dog was officially launched, and the new car launched a total of three models. The 2024 Haval Big Dog has advanced in appearance, power, intelligence and other aspects, aiming to stabilize the product position of light off-road track and continuously move towards a broader market blue ocean.

Since its launch in 2020, Haval Big Dog has created a unique label of "3/4 scale" with the concept of "more wild fun than city SUVs and more comfort than hardcore off-road vehicles" to open the light off-road SUV track.

Thanks to the blessing of the "3/4 scale" light off-road concept, the two "locks" of the Haval Big Dog 4WD model are composed of a central limited-slip differential + a rear axle electronically controlled mechanical tooth-embedded differential lock, which can achieve 100% torque output between the wheels on both sides of the rear axle, with strong escape ability; intelligent V3 platform, with the ability to evolve the entire vehicle’s software; intelligent electronically controlled 4WD system can achieve millisecond-level torque distribution response in extreme environments from -40 ° C to 120 ° C. Intelligent dynamic torque distribution characteristics respond instantaneously with changes in vehicle operating conditions, improving vehicle driving comfort and flexibility.

The new 2024 Haval Big Dog is upgraded to 8 driving modes, with new grass/gravel and bump road modes, allowing driving to cover multiple scenarios, meet individual needs, and calmly deal with a variety of terrains.

Appearance design, the 2024 Haval Big Dog adheres to the trendy power aesthetics 3.0 design concept. The new car continues the classic square shape of Haval Big Dog, and the optimization of details injects the harmonious and agile beauty of nature into the new car.

The newly designed "Earth Eye" round LED headlight gives people a deep and natural look and feel experience. The newly designed "Skylight" through-type rear tail light adopts an integrated design for a more holistic sense. The "Rock Shield" through-air intake grille is centered on a rock, and with the new standard, the middle net and the headlight are integrated, which is more atmospheric and more recognizable.

The 2024 Haval Big Dog is still equipped with two power combinations for consumers to choose from. The latest generation of high-power 2.0T engine is matched with the transverse 9DCT wet dual-clutch gearbox developed by Great Wall. The maximum power is increased to 175kW and the maximum torque is increased to 385N · m. The gearbox adopts multi-gear compact structure, highly integrated electronic module, compact synchronizer and other technologies to achieve transmission performance optimization, so that the engine works in a better range, and at the same time makes the vehicle shift smoother, better power performance and more comfortable.

The 1.5T version of the 2024 Haval Big Dog adopts the golden power combination of 1.5GDIT engine + 7DCT wet dual-clutch transmission, and the fuel economy is improved. The maximum power of the 1.5T engine is 135kW, and the peak torque of 275N · m can be burst at 1500rpm, which is lower fuel consumption and more efficient. The 7DCT wet dual-clutch transmission has smoother handling and faster gear shifting. The maximum bearing torque is 300N · m, the comprehensive transmission efficiency reaches 95.6%, and the integrated electro-hydraulic parking system is adopted to achieve the functional safety level of the ASIL-C system.

In addition to the improvement of appearance and power, the 2024 Haval Big Dog also has a significant improvement in intelligent configuration. The newly added driving mode memory function can maintain the driving mode before the vehicle is turned off after starting the vehicle. The multi-functional external rearview mirror has the three-in-one function of heating, automatic folding, and lighting the floor, which is more convenient to operate and has a clearer field of vision. The optional HWA high-speed driving assistance function, with intelligent cruise, lever lane change, overtaking (pressure speed lane change), intelligent auxiliary package and other functional highlights, can reduce the driver’s workload, effectively avoid fatigue driving, and assist the driver in judging the safety of lane change.

In addition, the optional fully automatic fusion parking, reversing tracking, and remote control parking three parking solutions can solve the problem of reversing in the whole scene. In addition, the L2 intelligent driving assistance system, which takes into account lane departure warning, lane keeping assistance, lane centering maintenance, forward collision warning, intelligent cornering, intelligent cruise assistance, traffic sign recognition + speeding alarm, automatic brake assistance system and other active technology safety, allows drivers and passengers to enjoy the convenience of life brought by technological innovation.

A few days ago, the author learned from the Mercedes-Benz official that the new Mercedes-Maybach S 680 has been officially launched, and the guide price has been raised to 3.32 million yuan. As a modified version, the new car has been adjusted for functional configuration, and the power still uses a 6.0T twin-turbo V12 engine with a 9-speed automatic transmission.

The appearance of the new Mercedes-Maybach S 680 will not be fundamentally different from that of the old model. It is equipped with a straight waterfall-style air intake grille and exclusive bumper trim, while the three-pronged star emblem logo is erected on the front of the cabin cover. The overall design is matched to create a dignified and elegant front face image.

In addition to this, the new Mercedes-Maybach S 680 features a backlit Maybach badge in the C-pillar position, and comes standard with smart digital headlights, 20-inch Maybach 5-hole forged wheels, LED Maybach logo spotlights, and other external features. Unlike other power versions, the new Mercedes-Maybach S 680 has a "V12" logo on the front fender to indicate a specific identity.

In terms of interior, the new Mercedes-Maybach S 680 is equipped with a Nappa leather multi-function steering wheel, a naked eye 3D digital instrument screen with a floating layout and a vertical OLED central display. In addition, the new Mercedes-Maybach S 680 features a four-seat layout, standard first-class rear independent seats, a cooler, rear seat comfort components, active multi-copy seat components, rear folding tables, adaptive rear lighting system, rear comfort doors, active ambient ambient lighting, Burmester high-end 4D surround sound system (31 speakers), intelligent pilot assistance Pro and other functional configurations.

Compared with the old model, the official information shows that the new Mercedes-Maybach S 680 is equipped with a standard smart phone digital key, a rear wheel active steering system (4.5 degrees steering angle in both directions), and airbags in the middle of the front seats. At the same time, the price of some optional configurations has also been adjusted, including the optional price of the rear side airbags changed from 7,900 yuan to 6,700 yuan, and the optional price of silver-plated champagne glasses changed from 66,400 yuan to 55,800 yuan.

In terms of power, the new Mercedes-Maybach S 680 is powered by a 6.0T twin-turbo V12 engine with a maximum power of 450 kW and a peak torque of 900 Nm. The drivetrain is matched with a 9-speed automatic transmission and comes with an air suspension system. The official 0-100 km/h acceleration time is 4.7 seconds.

As the top model of the Mercedes-Maybach S-class, the competitor of the Mercedes-Maybach S 680 in the domestic market points to Bentley Flying. From the current information, the new Mercedes-Maybach S 680 adopts the strategy of "increasing the price and increasing the price", but the overall change is not particularly large, and it should not have much impact on the purchase decision of holders of currency.

Beijing Benz 4S Store | Beijing Benz AMG4S Store　

2024 Mercedes-Benz Maybach S480 1.468 million yuan

2024 Mercedes-Benz Maybach S580 2.489 million yuan

2024 Mercedes-Benz Maybach S680 3.32 million yuan

Beijing Maybach 4S Store, Mercedes Sales Center

Mercedes-Benz, Maybach AMG Authorized Dealer

Beijing Benz 4S Shop Tel: 010-8178 5588

Key Account Manager of Beijing Mercedes-Benz Maybach 4S Store: 138-1190-6687 Sales nationwide

Address: Beijing Chaoyang District East Third Ring Road Shilihe Bridge 500 meters south 010-8166 1600.

Welcome to the Autohome Shanghai Promotions Channel, and we are reporting an exciting car welfare information for you. Currently, luxury and distinguished models are being promoted in Shanghai with very attractive preferential policies. According to the latest data, car buyers can enjoy a high profit of up to 65,100 yuan, which makes Maybach S-class new energy with a starting price of up to 1.9509 million yuan have a more affordable price range. This undoubtedly provides a rare opportunity for consumers who are interested in purchasing this model to save. If you are interested in this model, be sure not to miss this excellent opportunity and click "Check Car Price" in the quotation form to get more preferential rights.

The exterior design of Maybach S-Class New Energy shows the perfect fusion of luxury and technology. On the front face, the delicate chrome grille is inlaid like a work of art, with smooth lines and a sense of power, showing the noble temperament of the brand. The LED headlights and the unique daytime running light design complement each other, adding a touch of modernity and technology to this model. In terms of overall style, Maybach S-Class New Energy presents a low-key luxury style with its elegant body profile and exquisite details.

The Maybach S-class new energy shows the perfect fusion of luxury and technology with its elegant side lines. The body size is impressive, with a length of 5470mm, a width of 1921mm, a height of 1510mm, and a wheelbase of 3396mm. This size design guarantees the spaciousness and prestige of the car. The front tire size is 255/40 R20, and the rear tire size is 285/35 R20, which not only provides excellent driving performance, but also shows its attention to detail and elegance. Every body line is carefully carved, exuding a low-key and unique charm, bringing passengers an unparalleled riding experience.

The Maybach S-class new energy interior design is full of luxury and technology, and the seats are made of top leather materials to provide ultimate comfort. In the cockpit, the steering wheel is wrapped in exquisite leather, with electric up and down + front and rear adjustment functions to ensure the driver’s personalization and convenience. The 12.8-inch central control screen stands in the center, integrating multimedia system, navigation, telephone and air conditioning control, and supports automatic speech recognition for easy operation. USB and Type-C interfaces are throughout the car, with 4 in each front and rear row to meet the needs of passengers’ electronic devices. The wireless charging function reflects the attention to detail, and the front and rear rows can be easily charged. The seat configuration is rich, the main and passenger seats support multi-directional adjustment of front and rear, backrest, height, leg rest and waist support, and have heating and ventilation functions, as well as electric memory function to ensure a comfortable experience of long-distance driving. The second row of seats is also thoughtful, with front and rear adjustment, backrest adjustment, waist adjustment and leg rest, demonstrating its noble care for passengers.

For the Maybach S-class new energy model, it is equipped with a 3.0T turbocharged engine that can output a powerful 367 horsepower and peak torque of 500 Nm. The efficient performance of this engine ensures that the vehicle responds smoothly to power requirements. With a 9-speed automatic transmission, it provides an excellent driving experience and handling flexibility.

In the price reduction promotion of Maybach S-class new energy models, we sincerely invite valued consumers to seize this rare opportunity. As a perfect combination of luxury and technology, Maybach S-class new energy has won unanimous praise from the market for its excellent performance and green concept. Now, the preferential price not only reflects our feedback to consumers, but also our firm support for the concept of environmentally friendly travel. Please don’t miss this excellent opportunity to closely combine luxury driving experience with sustainable development. Take action now to start a new chapter of your green luxury life. Looking forward to your visit and sharing the extraordinary enjoyment and quality life brought by Maybach S-class new energy.

If you want to buy a car, it is estimated that you are also torn about what product is best for you. There are many highlights, and today we will talk about how it performs in terms of power. Now let’s follow the editor to see what it does.

Let’s take a look at the appearance of Mondeo first. The front face of Mondeo looks clean and refreshing as a whole, which is unforgettable. Then it adopts a young and personalized headlamp design, which is quite clean and refreshing. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 4920MM*1920MM*1600MM, the car adopts eye-catching lines, and the side of the car feels very simple. With large-sized thick-walled tires, it leaves a feeling of style and generosity. In terms of rear design, the rear looks very sharp, the style of taillights is more spiritual, and the unique exhaust pipe makes the shape relatively young.

Sitting in the car, the interior design is very young and fashionable, and the visual effect is good. The steering wheel of the car is well designed, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, and the shape is very combat. Let’s take a look at the central control. The car is decorated with a cold touch LCD central control screen, which makes the interior design quite layered and looks very stylish and simple. The dashboard and seats also feel good. Let’s take a look. The dashboard of the car presents a tough design style, which looks more delicate. The car adopts a leather/fur material mix and match seat, and is equipped with functions such as electric adjustment of the sub-seat, electric adjustment of the seat with memory, and seat ratio resting. The materials are exquisite and the ride is comfortable.

The regular space performance of the Mondeo trunk is decent, and there is no problem with daily use. At the same time, the car is equipped with fatigue reminder, brake anti-lock braking (ABS), LED daytime running lights, brake assistance (EBA/BAS, etc.), braking force distribution (EBD) main driver airbag, passenger seat airbag, knee airbag, side air curtain, front side airbag and other safety configurations.

After reading the full text, what are your main impressions of this car? I wonder if you are excited about the car introduced today?

A few days ago, the 2023 Mercedes-Benz G500 was officially launched, priced at 1.899 million yuan. The new car is equipped with a 4.0TV8 engine. Compared with the previously listed 2023 G350, it mainly adds geometric multi-beam of light LED headlights and adaptivevibration reductionAdjustable suspension, distinguished interior components, intelligent climate control functions for rear seats, etc. The picture in this article shows the 2022 G500, and the new model is expected to change little in terms of exterior and interior.

In terms of appearance, the new car still continues the hard-core off-road vehicle style of the G-class, with straight lines visible everywhere on the body. The three-horizontal net plus the large-size car logo is very domineering. The round headlight set is a classic design of the Mercedes-Benz G-class for decades, but now the round lampshade is no longer an incandescent bulb, but an advanced geometric multi-beam of light LED headlight set, which coexists with a sense of classic and technology.

On the side, the G500 is a standard hardcore off-road vehicle, with very high ground clearance and large approach and departure angles, which can ensure strong passability in complex off-road road conditions. The G500 uses mechanical door handles, black double five-spoke rims, and exterior rearview mirrors with running water signals. The front and rear bulging eyebrows and wide side skirt pedals add a sense of strength to the new car.

In the rear part of the car, the new car is equipped with an external spare tire, and a large area of chrome-plated spare tire cover is used. The taillights on both sides are still square-shaped design, and the tail looks tall and tough as a whole, and the whole car is very powerful.

In the interior part, the new car uses a dual screen connected to the full LCD instrument panel and the central control multimedia display screen, with a three-spoke multi-function steering wheel and a pocket block design. The center console still retains the mechanical buttons of the three differential locks, and the bottom is also equipped with a touch-sensitive multimedia control system. The overall interior looks very modern.

In terms of power, the G500 is equipped with a 4.0T twin-turbo V8 engine, with a maximum power of 421 horsepower and a maximum torque of 610 Nm. The transmission system is matched with a 9-speed automatic transmission, and is equipped with a four-wheel drive system with three differential locks. The official 0-100km/h acceleration time is 5.9 seconds. (Text/Autohome Yan Huan)

Beijing, April 15 (Reporter Xu Fang) Lantu Automobile is a high-end smart electric vehicle brand that Dongfeng Company firmly implements the important directive spirit of "developing new energy vehicles is the only way for our country to move from an automobile power to an automobile power". Sales in 2023 were 50,552 units, an increase of 160% year-on-year. In the first quarter of this year, a total of 16,345 units were sold, an increase of 188% year-on-year. Lantu’s cumulative production and sales exceeded 100,000 units.

(The 100,000 vehicle of Lantu Automobile rolled off the assembly line, the picture provided by the enterprise, issued by the Central Broadcasting Network)

Party building leads all staff to fight together and promotes the improvement of Lantu’s quantity and quality

Since its official establishment in 2023, the Party Committee of Lantu Automobile has solidly implemented the main responsibility of party building work, adhered to "taking the direction, managing the overall situation, and ensuring the implementation", with "integration, co-construction, innovation, and service" as the focus, learning "war" in "war", and actively exploring ways and paths to practice the integration of party building and management. The first party congress was held on January 14, 2023, and the party building work idea of "strengthening the foundation and building the system; strengthening the ability and going up the ladder; strengthening the culture and creating a brand" was systematically planned. The party building work idea of "three steps" mobilized the majority of cadres and employees to closely focus on the central work and realize value in the common struggle.

2024 is the "year of high-quality development" for Lantu Automobile. The Lantu Automobile Party Committee implements the requirements of consolidating and expanding the educational achievements of the theme, implements the deployment of Dongfeng Company’s "all for development, all for sales, all for winning", and gives full play to the political and organizational advantages of the party organization. Mobilize all cadres and employees to anchor the goal and push forward.

(Qin Jie, Secretary of the Party Committee of Lantu Automobile, delivered a speech at the Lantu Automobile April Situation Target Education and Leadership Model Release Conference, provided by the enterprise, and published by China Central Broadcasting Network)

Adhere to high-level technological self-reliance and make products into high-quality products

Lantu Automobile insists on independently mastering key core technologies, and is developing the first domestic native intelligent electric ESSA architecture with completely independent intellectual property rights. It takes the lead in mass-producing the world’s leading "software-defined car" Tianyuan architecture, and builds the industry’s first six-in-one intelligent multi-mode hybrid technology based on pure electric platform. Lanhai Power has built a complete and leading intelligent manufacturing system, forming a globally competitive core technology full-stack self-research and controllable ability. In terms of batteries, based on the self-developed "amber" and "mica" battery technologies, in the wading and bottom crash tests, the test results are "no smoke, no fire, no explosion, no water ingress".

(Lu, CEO of Lantu Automobile, spoke at the (expanded) study meeting of the Party Committee’s Theoretical Learning Center Group, provided by the enterprise, and issued by the Central Broadcasting Network)

At present, Landmap Automobile has issued a total of 3,006 patents and 885 patents, including 2,478 invention patents, accounting for 82.4%. Overseas patents have been issued 82, with a focus on new energy, intelligent driving, and intelligent networking.

(Lantu Automobile Lanhai Power, enterprise map, issued by China Central Broadcasting Network)

At the manufacturing end, Lantu Automobile integrates 5G with the Internet of Things, big data, artificial intelligence and other technologies. Its design platform has opened up the R & D design data flow and applied digital virtual simulation technology. The project cycle of new models has been shortened from 36 months to 24 months, and the customized production of "Thousands of People and Thousands of Faces" has been realized. In March this year, Lantu was successfully selected into the 2023 "Hubei Boutique" list, becoming a new business card of Hubei Intelligent Manufacturing.

(Lantu Automobile was selected for the first Hubei boutique list in 2023, and the picture was provided by the enterprise and issued by the Central Broadcasting Network)

Building competitive institutions and mechanisms to enhance development vitality and motivation

Lantu Automobile is the first central automobile enterprise in China to adopt the "direct sales" model, leading the industry business model from TOB to TOC. In terms of channels, we have innovatively launched a "self-operated + ecological" direct sales system to provide users with a better sales and service experience. According to the size of the city and core business district, we have built direct-operated stores such as Lantu Space, Delivery Service Center, and Full-Function User Center to meet the diverse needs of users.

In the field of research and development, we will "unveil and be in command" in the direction of intelligence and styling; in the field of marketing, we will promote the participation of professional and regional leaders in the performance "bet". Improve the market-oriented employment mechanism, and further improve the flexibility and efficiency of employment. Set up a talent enclave to introduce top talents in the industry.

Make friends with users and create value for users

LANTU Automotive has always adhered to user-centricity, established user thinking, co-created and shared with users, and built an innovative business model centered on users. In order to better connect users, LANTU has established a user co-creation committee, which is composed of senior car owners to speak on behalf of users, promote the optimization and upgrading of products and services, and realize the interconnection between users and enterprises.

(Landmap users light up Guangzhou Xiaoman waist at their own expense, pictures provided by the enterprise, sent by China Central Broadcasting Network)

"In 2024, Lantu Auto has the confidence to challenge higher goals. We will adhere to the long-term approach, climb high and look far ahead, and make progress in symbiosis. With the spirit of’unyielding, only first ‘, we will adhere to a blueprint to the end and contribute to building an automotive power," Lu Fang said.

[ifeng.com Auto Quotes · Original] 18 Nissan 4.0 high-end configurations: white rice, luxury bag (six airbags BOSE audio, leather seats, rear entertainment) three rows of seats electric, visual rearview mirror (with image), matte chrome plating, remote start, smart card, 8-inch large screen, sunroof, non-slip differential, rear differential lock, reflection, main driver electric seat (with waist support), 7-speed, 7-seat, 140L fuel tank, 18 wheels, electric rearview mirror, LED daytime running lights, LED tail lights, headlight cleaning, fog lights, multi-function leather steering wheel, Bluetooth, automatic air conditioning, one-button start, fixed speed cruise, two-way opening refrigerator, mahogany interior, front and rear electric eyes (with reflection), electric tail Door, pearl paint, pedal, OurHours four-wheel drive, multi-terrain mode, steep slope, 13 speakers, automatic air conditioning (adjustable in the rear), warm air, tow hook, thank you for seeing me, the company’s service tenet is integrity-based, customer first, one-time cooperation, lifelong friends! Customers buy cars, (train stations, bus stations, subway stations, airports) can pick up the car! Vehicles close the ticket, complete commodity inspection, look at the car at any time, the same day can be mentioned, free temporary insurance for temporary license, the country can be licensed, the country can handle installments.

The 18 Touros, like many SUVs, have undergone a significant urbanization transformation, which greatly improves the driving comfort of the paved road, has a more direct urbanization direction, and is smooth and full. The 18-inch wheel hub is not too large, and the multi-spoke wheel hub is thicker and more luxurious. In addition, we are surprised that the Touros uses a high-performance front braking system with 4-piston calipers, which greatly improves the safety performance of the Touros. As a full-size SUV, it is definitely big enough. It can definitely be called a big guy, especially with a body length of nearly 5.2 meters. The 18 Nissan Touros use a new family-style design language, with adjustments to the front face, tail and other details.

The 18 Nissan Touros are born for off-road, and the huge body is attracted by the more majestic temperament. On the basis of the hard-line style, it fully demonstrates its unique charm. The new Touros enjoy off-road release vitality, perfectly combining body posture and wild performance. A large area of chrome decoration with a black honeycomb middle net also adds a bit of luxury to the new Touros. It is more appropriate to describe the Touros with domineering. The overall design is round, full, and full of power. The front face part of the middle net double vertical bar design continues the family quality of the old Touros. This design can be seen in Nissan models and other models, but the front face of the new Touros adopts full chrome decoration, highlighting the identity of the Touros luxury SUV.

The 18-model Nissan Touros Y62 Middle East interior is not as domineering as the surface, the instrument panel accepts the traditional plan, and the central LCD screen can display frequently used driving information. On normal road driving, the system acts like an anti-roll bar, which suppresses roll but does not interfere with the suspension system. On off-road driving, the suspension system can maximize travel and does not limit the wheel travel like an anti-roll bar, so that all wheels keep a tight grip on the ground while keeping the body smooth. Modified leather seats enhance comfort and luxury, and aluminum and wood grain splines are accented with light tones, creating a relaxed and comfortable driving environment. The chassis is equipped with double-arm independent suspension, with a long suspension stroke (front/rear 214/270mm), which brings strong traction. The HBMC hydraulic body dynamic control system is also a commendable aspect. The four-wheel hydraulic cylinder is connected by two sets of oil circuit systems, and the role of the accumulator can achieve different intensities of roll rigidity and suspension flexibility.

Model summary: The 18 Toule models use the four-frame steering wheel design commonly used in luxury cars. The thickness is relatively close to the hand, plus the material of genuine leather and solid wood, which makes the hand feel excellent. In addition, the steering wheel is powerful, integrated with audio, air conditioning control and Bluetooth car hands-free system, so that the driver is safer in driving, and never leaves the steering wheel. At the same time, the steering wheel heating function allows the driver’s hands to get the best care in the cold winter. The steering wheel adopts the four-frame steering wheel commonly used in luxury cars, which feels excellent. The 2018 Middle East version has also been upgraded in details such as taillights. The new taillight style is undoubtedly more in line with the current trend, and it adopts LED taillights with higher recognition. At the same time, chrome plating is also used around the taillights for decoration.

　　Lowering the price threshold impulse with the help of domestic production is the choice of many foreign brands in the Chinese market. BMW, Mercedes-Benz and other first-line German luxury brands are no exception, but Lexus from Toyota is an exception. Although it has a high voice for domestic production, it has repeatedly disappointed Chinese consumers. Compared with the competitiveness gained by low prices, Lexus is more willing to impress consumers with quality and service. For a luxury brand, this is a virtuous circle, which can increase sales and the brand together.

　　Sales in March increased by 36.9% year-on-year, and 38,333 vehicles were sold in the first quarter

　　Winning by quality rather than by low price is the way Lexus plays, and from the market feedback, it has gained consumer recognition. According to data, Lexus sold 14,713 vehicles in China in March, an increase of 36.9% compared with the same period last year, setting a record monthly sales volume in China.

　　The good news for Lexus is not only the increase in overall sales, but also the significant increase in the proportion of hybrid models in total sales. In March, Lexus sold 5048 hybrid models, accounting for 34.3% of total sales, which also shows that Lexus is not a brand that relies on low-end models. According to previously released data, as of the end of January 2018, the total sales of Lexus hybrid models in China have exceeded 150,000.

　　Beijing Auto Show launches two new SUV RX L to join hands with crossover UX

　　Although Lexus is not enthusiastic about the domestic production, it has kept the Chinese market in step with overseas markets when it comes to the launch of new models. At the upcoming Beijing Auto Show, Lexus will introduce two new SUVs, the RX L and the UX, which will further enrich Lexus’ product line in China.

　　The Lexus RX L released at the Los Angeles Auto Show at the end of November last year can be understood as an extended version of RX. It increases the length of the prototype car by 110mm to 5000mm, and the wheelbase remains unchanged at 2790mm. The increase in body length allows it to arrange the third row of seats and provide 2 + 3 + 2 and 2 + 2 + 2 layouts. In terms of power system, the RX L imported to the Chinese market will remain the same as the previous RX. With the landing of the Lexus RX L, the domestic 7-seat luxury mid-sized city SUV market also has one more choice. According to the analysis of the purchase characteristics of domestic consumers, the financial industry believes that the RX L will surpass the RX in sales in the future.

　　A month ago at the Geneva Motor Show, Lexus released the new crossover UX. As a family entry-level SUV, it is based on the Audi Q3 and Mercedes-Benz GLA. The length, width and height are 4495mm, 1840mm, 1520mm respectively, and the wheelbase is 2640mm. Although it is not a large size, it also reaches the average level of the same class of cars. It is not a problem to meet the space needs of the target customer group. In terms of power system, the UX has 2.0L naturally aspirated and hybrid models to choose from, and these two power models will also enter the Chinese market in the future. Judging from the current domestic luxury compact crossover market share, it should not be surprising that the Lexus UV will hand over 4 to 50,000 vehicles per year in the future.

　　Will the new generation of ES, the most talked-about big name, make its debut at the Beijing Auto Show?

　　In addition to the two new SUVs announced above, the new generation ES is more of a concern for consumers, because it is Lexus’ sales champion in the Chinese market. Like the new generation of Toyota Asian Dragon that has been released at the North American Auto Show, the new generation ES also comes from Toyota’s TNGA architecture. According to the body size of the new Asian Dragon, the financial industry believes that the body length of the new generation ES will be close to 5000mm and the wheelbase will reach 2870mm; compared with the current model, there will be a certain improvement. In terms of powertrain, it will have 2.5L, 3.5L naturally aspirated and hybrid models to choose from, and the models suitable for the Chinese market are 2.5L naturally aspirated and hybrid models. In addition to the traditional front-drive model, the new ES will also have a four-wheel drive version and add a sports version at the same time to make up for the vacancy left by the GS after the delisting.

　　Will the new generation ES make its world debut at the Beijing Auto Show? It is very likely that not only have netizens exposed spy photos of it conducting road tests in China before, but also its front design style is similar to that of the new LS, and the overall contour will also adopt a coupe-style design to highlight the younger positioning.

　　Replacing domestic production with accurate pricing of card positions, Lexus is on the right path

　　Although many people believe that Lexus will perform better after being domestically produced, the continued increase in sales makes it unlikely to choose domestic production in the short term.

　　Lexus can still have a good performance even if it is not domestically produced, and the accurate pricing card position is indispensable. The starting price of the main sales model ES is 298,000 yuan, which is comparable to the same level of cars of domestic German luxury brands. For the same money, Lexus can get original imports, which makes many people accept that the 0~ 100km/h acceleration of ES is 2s slower than that of German cars of the same level. In terms of after-sales services, reliability, and car maintenance costs, Lexus also has more advantages than German brands, which not only helps to improve sales, but also obtains a good brand reputation and word-of-mouth accumulation, which is also an important reason why Lexus is not dominant in price but has good sales performance.

　　With the addition of two new SUVs and the replacement of ES, Lexus’ product series in China will be further strengthened. Judging from the market performance in the first quarter of this year, Lexus should be able to easily complete the 160,000 sales target set at the beginning of the year and launch a sprint towards annual sales of 180,000 vehicles.

The dealer’s "forcing the palace" incident continued to ferment, and Porsche finally "couldn’t sit still".

On May 27, Porsche China issued an official statement, although it did not explicitly state the conflict with the dealer, it obliquely revealed its discussions with the dealer in many areas, including business policy, electrification transformation, and so on.

The discussion is multifaceted.

This newspaper previously reported on Porsche dealers’ "forcing the palace" (for details, see: Porsche’s "unable to sell" intensifies contradictions, dealers collectively "forcing the palace"?).

The cause of the incident was that, in the context of the increasingly volatile car market, Porsche China chose to press the dealer’s warehouse in order to complete the sales task. However, the pressure on the warehouse posed a huge financial pressure on some dealers, causing the contradiction between Porsche and some dealers to intensify. Some dealers stopped picking up cars and asked Porsche headquarters to provide subsidies while replacing relevant executives.

On May 27, Porsche China released the joint statement of Porsche China and all authorized dealers, "To clear the clouds, to see the right, and to move forward."

In its statement, Porsche China did not explicitly mention the "palace" incident, but said vaguely: "Porsche China and dealers are jointly facing a number of complex issues, with both opportunities and challenges. We understand and thank you for the concerns expressed recently about our partnership and future development."

Porsche China said that during the period of industry change and transformation, automakers must always actively listen to the voices of dealers from the front line. Only by cooperating more closely and supporting each other can manufacturers and dealers better meet the needs of Chinese consumers according to local conditions.

According to previous industry revelations, Porsche headquarters had dispatched a survey team to China to investigate the problems existing in the Chinese market. In this statement, Porsche China also mentioned that it has fully discussed with dealers to find effective ways to actively respond to market changes.

"These discussions cover a number of key areas, including but not limited to commercial policy, local customer insights, Client Server and the electrification transition," Porsche China said.

Small and medium-sized dealers’ demands are difficult to meet

In fact, the reporter further learned from informed sources that the contradiction between the luxury car brand and the dealer is mainly due to the disagreement between the three dealers of Xinfengtai, Badley and Meidong Group over the sales task, which has not been properly resolved so far.

Porsche’s sales in China have slumped so sharply this year that it has had to introduce unprecedented discounts to the market.

According to the reporter, for the lowest price Porsche Macan models (entry price 578,000 yuan), many Porsche centers in Shenzhen have released huge discounts. Among them, the discount rate of many Porsche centers is as high as 170,000 yuan, which also makes the low entry price of the model has dropped to about 400,000 yuan, directly competing with some new power brand models including NIO and Ideal.

Porsche’s second pure electric car series, the new pure electric Macan, has been officially launched at the 2024 Beijing Auto Show, with a suggested retail price of 728,000 yuan. In less than a month, the end point has seen a discount of more than 80,000 yuan. According to a Porsche Center in Shenzhen, its first new energy model Taycan is currently discounted by up to 200,000 yuan (the recommended retail price for the entry model is 1.008 million yuan).

The significant release of discounts means that dealers’ profits have plummeted, or even suffered losses.

It is reported that the precondition for the above-mentioned dealer investors to sign the agreement is that Porsche China will compensate for the loss of sales of new cars. Among them, Meidong Group requires a subsidy of 1 point of gross profit for new cars; Budley Group and other dealers rely on the Automobile Dealers Association to send a letter, asking for a subsidy of 4 points of gross profit.

However, according to the above-mentioned sources, Porsche places more emphasis on large dealer groups such as Baoaijie and Jebsen, and the above three dealers are not Porsche’s core dealers in China, and their demands have not received a timely response from Porsche China.

It is reported that Meidong Group has 16 Porsche dealership stores across the country, mostly concentrated in second-tier and lower-tier cities; Xinfengtai and Battery are both about 5, and they are also not deeply involved in first-tier cities.

By contrast, Baoaijie, a wholly owned subsidiary of Porsche Holding Salzburg, part of Germany’s Volkswagen Group, has 18 Porsche stores in China, mostly in first-tier cities. Jebsen introduced Porsche to China in 2001 and now has 21 Porsche sales and after-sales services outlets in eight first-tier cities.

Earlier, a dealer who did not want to be named also confirmed to reporters that "some newly established and small dealerships may experience greater operating pressure, while larger dealerships are slightly better off."

Go big on electrification

In fact, Porsche joining the army of price cuts will not only affect dealer profits, but also affect the value of used cars. As a "luxury" in the automobile consumer market, the decline in Porsche’s value will increase the wait-and-see mood of consumers holding currency.

According to a report released by the China Automobile Dealers Association, Por*********till the most valuable luxury car brand, but its value preservation rate has dropped from 83.1% in one year to 76.7% year-on-year. According to the 2024 consumer insights report released by McKinsey, about half of consumers are no longer willing to pay a premium for foreign brands.

It is worth noting that under the dual pressure of sales pressure and profit decline, Porsche dealers have chosen to withdraw from the network. In March this year, Porsche China’s 100th sales outlet, Guangzhou Tianhuan Plaza, which belongs to Jebsen Group, closed its stores.

And Porsche is also trying to turn things around with a big push, especially a big electrification transition. This year is also the year when Porsche launched the most new products.

According to the plan, Porsche plans to introduce no less than four new or significantly revamped models to the market in 2024, including the Panamera, Macan, Taycan, and 911 models.

Among them, the pure electric Macan and the new Taycan have been officially launched in the Chinese market. At the same time, Porsche will strive to sell 80% of new cars as pure electric models in 2030, and plans to invest 20 billion euros in digitalization in the next five years.

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　　(Xinmin published this article for the purpose of transmitting automobile information, which does not represent the views of this website)