In response to the recent online discussion of Nongfu Spring and Wahaha’s past, Nongfu Spring finally has a formal response.

　　Yesterday evening (March 3), the founder of Nongfu Spring, Zhong Shanyuan, posted an article on the official WeChat of Nongfu Spring entitled "Zhong Shanyuan: I have three things with Zong Laoer", responding to the controversy related to Wahaha and Zong Qinghou.

　　First, to clarify the rumor that the "first pot of gold" came from Wahaha, Zhong Shanxuan said that his first pot of gold did not come from Wahaha, but from the cloth business. As for the statement of "being fired for flushing goods", Zhong Shanxuan introduced some details in the article and said, "I have never received a salary in Wahaha, let alone been fired for flushing goods."

　　Regarding the "dispute between natural water and pure water", which has been quite controversial on the Internet recently, the article mentioned that after 2000, the dispute between natural water and pure water was boiling. As the two "protagonists" of the dispute, Wahaha and Nongfu Spring clarified their respective positions and product propositions in the dispute, and both achieved certain results in the follow-up. "Since then, we have litigated each other, but in the end Zong Lao and I shook hands and made peace under the witness of the main leaders of Hangzhou at that time." Zhong Xuanyi said that to this day, he still insists that the mineral elements in water are essential to human health, which is why he insists on producing natural water. "However, my respect for Zong Lao’s entrepreneurial spirit has never wavered."

　　Previously, the death of Zong Qinghou, the founder of Wahaha, caused countless netizens to mourn. At the same time, Wahaha’s rival Nongfu Spring has also become the focus of people’s "criticism" and even criticism. There are more and more remarks on social platforms about Zhong Xiangxuan "who used to be a dealer under Zong Qinghou but was fired for changing", and even "farmer and snake". One-sided comments also caused Nongfu Spring to fall into a "word-of-mouth crisis".

　　Zhong Yuanyuan said at the end of the article that he hoped that while the majority of netizens expressed their thoughts on Zong Lao, they would not be influenced by individual self-media or big Vs. No matter Wahaha or Nongfu Spring, they always adhere to the same thing: to produce good products for the common people.

"During the period when I didn’t open the door, I opened my eyes every day for money, and it cost 40,000 to 50,000 a month. It was too anxious." After finally reopening in late April, Boss Li of Pingcheng Boutique Fruit Store in Jing’an District, Shanghai, he faced a new challenge: opening takeout for the first time and learning to operate online from scratch.

At present, in accordance with the principle of "orderly liberalization, limited flow, effective control, and classified management", how can small and medium-sized merchants who resume business and resume market in stages speed up recovery, reduce pressure, and better "touch the net" development? In this regard, on May 22, Ele.me announced the launch of the "Resonance Plan" for the merchant market, hoping to support merchants and help riders, and do its best to better serve the public, add vitality to the market, and fully support the recovery.

Incentive subsidies + fee reductions, "resonance plan" focuses on merchant pain points

Since this round of epidemic in Shanghai, Ele.me has fully invested in anti-epidemic supply and vigorously supported citizens’ living security and emergency needs. Ele.me has tens of thousands of riders shuttling through the streets and alleys to deliver fresh vegetables, living expenses, urgent medicines and other materials to the city’s communities.

Among them, Ele.me "All-round Supermarket" ensures the safety of parity and distribution through the service model of "community collection + fixed-point distribution". Since it started operation on March 28, it has distributed necessities such as meat, eggs, milk and rice noodles grains and oil to hundreds of thousands of families; in response to the dining needs of the public, Ele.me and Shanghai fixed-point catering merchants have increased transportation capacity investment and community coverage in the way of "community group meals", and delivered tens of thousands of group buying meals in time every day; in the face of the public’s drug demand, Ele.me has also launched a variety of new modes of drug delivery, including community group buying medical materials for epidemic prevention, "community collection + centralized distribution", and also cooperated with hospitals to "emergency drug delivery special car", etc., to continuously increase supply At the end of April, the average daily delivery of medicines exceeded 100,000 orders.

As Shanghai accelerates the pace of business resumption, Ele.me launched a special project relief plan to fully support the recovery of Shanghai merchants.

During the epidemic, business operations have been affected to varying degrees. At present, in the market recovery stage, many businesses are facing pressure such as liquidity and market investment. The "Resonance Plan" of Ele.me includes four measures: provide 500 million yuan incentive within two months after the lifting of the ban to reduce business operating costs; provide special project fee reduction subsidies to ease financial pressure; provide special mentoring training and digital support to improve business operation capabilities; provide riders with nearly 70 million yuan in additional subsidies to enhance employment security.

According to the introduction, the first batch of 500 million yuan incentive subsidies of the "resonance plan" will provide over 200 million yuan to merchants, including order subsidies and incentives, distribution cost subsidies, marketing cost subsidies and special project traffic support; about 300 million yuan will also be invested to distribute consumption red envelope coupons to citizens, provide project special membership discounts, etc., and will also extend the food card that cannot be used under objective conditions and compensate for food beans, so that merchants with high-quality service and honest management can increase revenue more quickly and effectively.

At the same time, in order to ease the financial pressure of merchants, Ele.me and the Financial Institution Group provide discounted loans of varying amounts and up to 500,000 yuan for eligible merchants, hoping to help merchants reduce the burden of opening after the epidemic.

In addition to subsidies, there are fee reductions. Ele.me provides a "green channel" for merchants, which can launch takeaway business within 1 hour at the soonest. In addition, newly opened online and eligible high-quality catering merchants will be given a rate discount of up to 5%; eligible retailers such as general merchandise and fresh fruits can also get a certain rate discount.

Ele.me will also enhance the digital operation ability of merchants through special service and special project training.

For riders, the first phase of Ele.me will provide an additional about 70 million yuan for order incentives and epidemic prevention subsidies, and will also set up more smart dining cabinets and "1 square meter warm rider station" to stabilize employment and improve security.

Community merchants receive traffic support and look forward to business resuming as soon as possible

Su Xiaoliu is a favorite dim sum shop in Shanghai. To overcome the pressure in this round of epidemic, he joined the guarantee supply on April 16. After the Ele.me platform resumed online, he obtained the platform traffic support in time.

Xuhui ITC store is one of the first three stores to resume supply, and the launch of same-day takeout is "order surge". To this end, Ele.me also helps to adjust the capacity allocation, provide distribution cost subsidies, and strengthen the guarantee of logistics performance.

"During this time, we sold more than 10,000 copies in a single store." Mr. Sheng, the operation manager of Su Xiaolu, told the author that from the background data, the various support effects of the platform are very obvious.

Heisei Boutique Fruit Store is also one of the beneficiaries of Ele.me’s support measures.

On April 20, the fruit store, which had been closed for more than a month, reopened. Previously, this store only had offline retail. During the closure and control period, Mr. Li realized the importance of takeaway, and the owner applied to open a store in Ele.me as soon as possible after opening. Soon under the green channel of the platform, the fruit store launched takeaway services.

"My parents distribute goods in the store, and I buy and receive orders at home. We are relatively affordable, and on the first day we went online, there were hundreds of orders." Mr. Li introduced that in order to strictly prevent the epidemic, the door will only be opened when there is an order. One door and one disinfection will be opened hundreds of times a day.

As a novice in takeout, he had never handled so many takeout orders. He learned a lot of free Ele.me tutorials online, optimized the operation and delivery method, and the takeout store quickly hit the right track.

Recently, his fruit store also received traffic support from Ele.me. "After going online for takeout, we have income, and we are finally relieved. With orders, we have living water, and we can survive. The order incentives, price-break discounts subsidies, and especially traffic support and marketing subsidies launched by the platform are all real needs for us."

After the launch of the "Resonance Plan", many merchants said that with the support of the food delivery platform, they can ease the anxiety of survival to a certain extent, and measures such as order incentives and subsidies can also effectively reduce costs and ease the pressure on funds. Ele.me said that further plans are still being formulated to provide greater support and jointly accelerate the market recovery. "We expect the fireworks in the market to continue as usual, and all business partners and the familiar Shanghai will get better and better."

Government and enterprises work together to bail out, and "fireworks" will return as soon as possible

"Shanghai’s current epidemic situation is generally stable and improving", this sentence at the press conference, the public began to feel: the rail transit bus gradually resumed operation, the park classification opened step by step, some downtown shopping malls have been unblocked to welcome guests, Moments posted more and more "return to work electronic pass", and even takeaway no longer needs group buying, even if one person, Blue Knight can be sent to the community.

Shanghai has been looking forward to the "fireworks" for two months, and it is slowly approaching you and me step by step.

According to the current schedule, commercial outlets should resume offline business in an orderly manner, and "online ordering, offline delivery" should be implemented. The catering industry should also implement services such as "online order, takeaway home"… Since the home epidemic prevention, the consumption habits of Shanghai citizens have also been slowly changing, and the consumption proportion of takeaway orders has become higher and higher. As an indispensable part of the city’s operation, takeaway has always tried its best to better serve the citizens.

However, we must also be aware that the social and economic impact of the epidemic will not disappear completely with the "lifting of the seal".

Faced with challenges in liquidity, service manpower, and material supply, some merchants may usher in "darkness before dawn". Due to the long-term closure and no income, the liquidity of closed merchants, especially small and medium-sized merchants, husband and wife stores, is difficult. At the same time, factors such as rent store expenses, labor costs, and labor return are also under great pressure. There are also challenges in supply and logistics supply chain.

How to retain the "fireworks" in the life of Shanghai? All parties in Shanghai are actively working hard. In the process of resuming business and the market, merchants and platforms cannot do without "gathering sand into a tower" and watching each other.

In order to reduce the losses of the epidemic to merchants, Ele.me has launched an emergency "shutdown protection" mechanism in Shanghai. Platform merchants that have suspended business due to the epidemic can open it independently, lock in monthly sales, scoring, etc., and remain unchanged during the shutdown period to ensure that merchants can quickly return to normal business after the lockdown is lifted. For problems such as the difficulty of temporarily recruiting workers in small stores, Ele.me also sets up a special channel in the background of merchants to help solve them.

At the same time, the business support plan pioneered by Ele.me is not limited to short-term assistance measures. It effectively targets the pain points of merchants, reduces the pressure of merchants, accelerates recovery, and overcomes difficulties together. It also helps merchants to go online and digital transformation as soon as possible, and truly "give it a fish".

At present, many merchants in Shanghai have switched from store retail to online takeout on the platform. While maintaining operations to generate income, it is also conducive to epidemic prevention and safety. In the stage of resumption of business and market recovery, effectively supporting merchants to "touch the Internet" will also help promote economic recovery.

For example, in order to reduce the impact of the epidemic, Ele.me provides merchants with a "green channel" to launch takeaway business within 1 hour at the soonest. In addition to special project incentives and traffic support, the "Resonance Plan" also enhances the digital operation capabilities of merchants through special service and special project training, including arranging a special project service team of more than 300 people to optimize the operation of targeted services merchants; providing nearly 2,000 hours of free open courses for merchants to conduct free takeaway operator training and certification services; supermarkets, convenience stores, fresh fruit, medicine and other merchants will receive intelligent diagnosis, management and marketing suggestions for goods, and the AI dish analysis system "Hungry Xiaowei" will also help catering brands develop new products for free.

Improving digital capabilities for the future and enabling businesses to achieve sustainable development may also become a "way to break the bottleneck" in the development of retail industries such as catering.

Of course, the full recovery of market economic vitality requires the participation of the whole industry and strong policy support.

Shanghai has issued the "21 Anti-Epidemic Helping Enterprises" policy, comprehensively implementing measures such as tax reduction and fee reduction, rent reduction and exemption, financial subsidies, financial support, and assistance to enterprises to stabilize jobs. At least 32 departments and 16 districts have issued supporting implementation rules. Relevant functional areas of business can join hands with the Internet platform and public service platform integration, support merchants’ liquidity, human employment, material supply, and stimulate consumption, etc., give full play to the greater role of the Internet platform in "urban services", and provide targeted services such as policy publicity, appeal coordination, and guidance and consultation for small and medium-sized businesses to resume work and production, and resume business and return to the market through a combination of online and offline methods.

At present, the epidemic prevention and control situation in Shanghai is generally stable and improving, and it is entering the transformation stage of normalization prevention and control. The fireworks on the street will also be restored to its previous vitality under the joint efforts of all parties.

When it comes to compact SUVs, you can’t avoid Geely Xing Yue L, which is a model that has won great attention from the market with its all-round strength.

The exterior design of Xingyue L is undoubtedly one of its highlights. The front face adopts the latest "Cosmic Echo" design language of Geely family, with LED matrix headlights, showing a strong sense of technology and fashion. The body lines are smooth and full of tension, which is not only beautiful and elegant, but also optimized in aerodynamics, reducing wind resistance and improving fuel economy. As for the interior, the most eye-catching thing is the triple screen design that almost crosses the entire center console. It is equipped with Qualcomm Snapdragon 8155 chip, which not only has a shocking visual effect, but also leads the same level in operating fluency and intelligent interconnection experience, satisfying the dual pursuit of modern consumers for science and technology and practicality.

Space is one of the important indicators to measure the practicality of SUV, and Xingyue L has given a satisfactory answer in this respect. The wheelbase reaches an astonishing 2845mm, far exceeding that of the same class, providing ample legroom for both front and rear passengers. The seat is wrapped in high-grade materials, which has reached the luxury car level in terms of support and comfort, and can keep the best condition during long-distance travel. In addition, the flexible trunk space can easily meet the various loading needs of family travel.

In terms of power, Xingyue L is equipped with a 2.0T turbocharged engine, providing two versions of high and low power, matching with 7-speed wet dual clutch or 8AT gearbox, and the power output is smooth and strong. In the actual driving process, whether it’s a city shuttle or a high-speed cruise, you can feel a steady stream of power reserves. The adjustment of suspension system is biased towards comfort, while retaining a certain sense of road feedback, which can maintain a good body posture even in the face of complex road conditions and give drivers enough confidence.

For consumers who pursue high-quality car life, the Star Yue L is undoubtedly the preferred model worthy of consideration.

　　On November 8, Geely Automobile Holdings Co., Ltd. (HK.0175) released the sales data: the sales volume in October was 111,599 vehicles, an increase of about 7% from the previous month. From January to October, the total sales volume was 1,033,395 vehicles, up about 2% year-on-year. At present, 68% of the annual sales target of 1.53 million vehicles has been achieved. Affected by the epidemic situation in some areas, coupled with the shortage of the new generation of 7nm 8155 chips first built by Xingyue L, by the end of October, Geely Automobile had not delivered more than 150,000 orders.

　　It is worth mentioning that Geely Automobile delivered a total of 112,822 vehicles in October and 1,036,608 vehicles from January to October. Among them, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode in October, and delivered a total of 3,213 cars by subscription mode from January to October.

　　In the field of new energy, new energy and electrified vehicles such as Geometry A, Geometry C, Emgrand EV and Emgrand GSe sold 7,909 vehicles in October, up about 36% year-on-year. The total sales volume of new energy and electrified vehicles from January to October was 65,152 vehicles, up about 20% year-on-year.

　　In terms of overseas exports, the export volume in October was 10,104 vehicles, an increase of about 26% from the previous month. From January to October, the cumulative export volume reached 84,818 vehicles, a year-on-year increase of about 73%. Geometric brand orders in October passed Wanda 11567 vehicles again. In terms of overseas sales, the first batch of Geometry C has been sold in the Israeli market, and it has won wide attention and recognition from local media and consumers with its excellent product strength. In October, the total sales volume of Geely Atlas in Russia exceeded 25,000; Geely Coolray was rated as the first China model that fully meets the expectations of the owners by Russian authoritative analysis organization "Autostat".

　　The brand-new trend technology brand was officially delivered in October, which took a solid step towards the goal of "creating the ultimate experience of travel life with users". By the end of October, a total of 199 vehicles had been delivered.

　　Xingyue L ordered more than 75,000 vehicles, and the total sales volume of Bo Yue family exceeded 1.31 million vehicles.

　　"China Star", which is fighting for "China’s car value", continued to exert its sales in October, and achieved a total sales of 18,253 vehicles. Among them, Xingrui, the "China Star Flagship Family Car", maintained a monthly sales trend of over 10,000, with a sales volume of 12,053 vehicles in October and more than 126,000 vehicles in the 12 months since its listing. With the strong sales volume of over 10,000 yuan per month, users can see its strong market strength and product competitiveness, and further refresh the value of China sedan.

　　Affected by the shortage of Qualcomm Snapdragon 8155, the flagship car gauge chip, "China Star Flagship SUV" sold only 4,092 vehicles in October, and accumulated sales of 30,355 vehicles in more than three months. At present, the total order has exceeded 75,000 vehicles. The Qualcomm Snapdragon 8155 chip carried by Xingyue L is the top-level digital cockpit chip with 7nm mass production process, which can calculate 105,000 DMIPS in one second, 2.5 times faster than Tesla HW3.0 chip. Although it is hard to find a terminal car, many users who have placed orders say that "Xingyue L is worth waiting for".

　　The 4th generation Emgrand has only been on the market for 2 months, but as a model with profound heritage, it continues the champion quality and the sales volume continues to be bullish. In October, 17,585 Emgrand cars were sold, and the cumulative sales from January to October exceeded 150,000. Up to now, the Emgrand family has accumulated a total sales of nearly 3.3 million vehicles. The Emgrand L based on the BMA architecture and the new design style of "Energy Storm" will be launched in the fourth quarter. With the blessing of two new Emgrand cars, the sales of Geely cars are expected to reach a new high.

　　With the help of "China Fengfan Intelligent SUV" Bo Yue X, the Bo Yue family sold 17,352 vehicles in October, and the cumulative total sales from January to October reached 188,535 vehicles. So far, the cumulative sales volume of Bo Yue series has exceeded 1.31 million vehicles.

　　"China Steel Gun" Xinbinyue sold 13,183 vehicles in October, and the total sales from January to October exceeded 110,000 vehicles, up 17% year-on-year. In the three years since its listing, Binyue’s total sales volume has exceeded 400,000 vehicles.

　　The cumulative sales volume of Lectra is nearly 600,000 vehicles, and the order of Lectra 09 has exceeded 10,000.

　　The brand sold 21,707 vehicles in October and 169,667 vehicles from January to October, up 33% year-on-year. Up to now, the cumulative total sales volume of the Lectra brand is nearly 600,000 vehicles.

　　On October 20th, the 5th anniversary celebration of the LECK brand and the launch conference of LECK 09, the flagship luxury smart SUV, were held in Shanghai. As a new global high-end brand co-created with users, Linke continues to change mobile travel in the spirit of challenging conventions, and resonates with young people with a trendy lifestyle of "not just cars", winning the support of 600,000 users. At the conference, the breakthrough work of the fifth anniversary of Lectra was listed simultaneously-the brand-new flagship product Lectra 09 based on SPA architecture. Up to now, the cumulative order of Lectra 09 has exceeded 10,000 vehicles. In October, 2756 cars were exported to the European market, and the total shipments from January to October were 10702 cars. In October, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode, and from January to October, it delivered a total of 3,213 cars by subscription mode.

　　"Raytheon Power" drives "Smart Geely 2025" and will push 25 new intelligent new energy products in five years.

　　On October 31st, Geely Automobile Group officially released the strategies of global power technology brands "Raytheon Power" and "Smart Geely 2025", and will continue to adhere to high-quality development and firmly lead by technology, build itself into a technology-led global automobile enterprise, and create an intelligent travel experience beyond expectations for users with brand-new intelligent new energy products.

　　As an important part of the "Smart Geely 2025" strategy, "Raytheon Power" has opened a new era of "Power 4.0" for Geely to fully enter the electrification of power technology. "Raytheon Power" product matrix includes Raytheon Hi·X hybrid system, high-efficiency transmission, high-efficiency engine and a new generation of electric drive device "E-drive", striving to realize "China Power, supplying the world". Among them, Lei Shenqing Hi·X, as a world-class modular intelligent hybrid platform, includes a 1.5TD/2.0TD hybrid special-purpose engine and a DHT(1-speed transmission) /DHT Pro(3-speed transmission) hybrid special-purpose transmission, which supports the full coverage of A0~C-class vehicles and covers a variety of hybrid technologies such as HEV, PHEV and REEV. As a world-class modular intelligent hybrid platform, Lei Shenqing Hi·X has six ceiling-level technologies in the hybrid industry, including the world’s highest engine thermal efficiency of 43.32%, the world’s highest gear 3DHT, and 40% fuel saving rate, which completely surpasses Japanese hybrid in core technology. It is worth mentioning that the Hi·X hybrid system of Lei Shenzhi Engine will be the first to be carried on Geely "China Star". In the next three years, there will be more than 20 models equipped with the hybrid of Lei Shenming and Engine.

　　In order to ensure the promotion of the "Smart Geely 2025" strategy, Geely has built a full-stack self-developed ecosystem in the core technology fields of new energy, autonomous driving, intelligent networking and intelligent cockpit through "one network, three systems" and "Nine Longwan Action". In the next five years, Geely will invest 150 billion yuan in research and development funds, and continue to maintain the first investment in China automobile brand research and development; More than 25 new intelligent new energy products have been launched. By 2025, Geely will realize the commercialization of L4 automatic driving and fully master L5 automatic driving; Achieve a total sales volume of 3.65 million vehicles and overseas sales volume of 600,000 vehicles; Geely, Geometry and Link will realize 100% full-scene digital value chain of mobile terminals. At the same time, Geely’s total carbon emissions will be reduced by 25% in 2025 and will be carbon neutral in 2045.

　　It can be predicted that with the gradual implementation of the "Smart Geely 2025" strategy, Geely’s products will have stronger product strength, higher intelligence and better driving experience. While providing users with the ultimate experience and value, it will significantly enhance Geely’s market sales and brand potential, and help Geely become the most competitive and respected automobile brand in China.

　　(Xinmin. com published this article for the purpose of transmitting automobile information, and does not represent the views of this website.)

　Didi has recently been quite "attentive", launching a complain program of "Chattering Didi", which is self-deprecating, self-deprecating, mutual tearing, "red-faced sweating", which has attracted a lot of laughter and applause. The president, Ms. Liu Qing, personally "went to the grassroots" and worked as an operator to respond to users’ complaints. The funny and warm feelings are combined, and while adding points to Didi, there are also voices of doubt.

In the public video, Liu Qing asked Didi executives to go to the first-line experience operator when they were promoted. From her personal experience, the professionalism is debatable. Grassroots customer service is a variety of cooperation work. If this can represent Didi’s customer service level, it will actually increase users’ concerns. We can’t say this is a "show", but professional people do professional things. Even if executives come to answer the phone as customer service, can they reap real problems? The key is that on-the-job customer service strictly implements relevant systems.

Look at the complain link again. The selected roles are talk show stars, luxury car stars, drivers, and product manager representatives. Is this user sample down-to-earth and can it represent the voice of the majority? In response to specific questions: the price increase of taxis, take "riding a bicycle will pass by the fruit store to buy expensive cherries" to prove that taxis are more cost-effective; the big data kill problem, the response is "You have only driven a few times, are we familiar with you?"; the estimated price error problem, take the black car price "darker" as a comparison; the customer thinks that the navigation detours far and insists on his own direction, which boils down to the passenger’s "will to ride a bicycle".

For another example: passengers can’t get a taxi, and the product manager attributed the root cause to limited transportation capacity, "I can’t do it". The problem is that behind the limited transportation capacity, is it a regulatory problem in various places? Or is it a problem with the platform? In a business, if there is demand, there will be supply. Who doesn’t make money? If the reflection is not deep, the problem is difficult to solve.
　
Didi allows users, drivers, and staff to "make a big noise" and figure out the problem in complaining, ridiculing, and speculating. This is a good thing.After all, it opened the door to facing the problem directly, but the problem was that the on-site answers were more hesitant, which closed the door to solving the problem again.

Therefore, many netizens have questioned,Is this spending money to scold, or whitewashing and boasting?

Looking at the scope of the problems discussed in this Roast, it is generally limited to shallow levels such as long queuing time, opaque price, inaccurate positioning, inaccurate navigation, and stingy taxi coupons.Safety is rarely discussed.Finally, Liu Qing’s sentence "On security issues, we are not joking" ended hastily. Judging from the effect of solving the problem, this kind of open dialogue seems to "address only the symptoms but not the root cause of the issue". On the surface, it is lively. If you think about it carefully, there is no real solution to the fundamental problem.

For travel, it’s not about how fast you run, but how stable you run without "rolling over". Users don’t necessarily demand how perfect the app is.What matters more is that the service is cost-effective and safe.A correct understanding of the problem is the prerequisite for correcting the problem later.

Some people think that it is difficult to travel, and it is inherently difficult, and they are too harsh on Didi. Many people commute to get off work and travel without Didi. We are patient with service improvement and innovation. As a "breaker", we must have a great responsibility.

Self-blackening is a good starting point, don’t keep "blackening".Liu Qing also realized that "users always think that Didi is cheating people". We have seen too many examples of companies "humbly admitting their mistakes and not changing their lives", such as telecommunications harassment, bidding rankings, big data push… After many companies fall into a crisis, they either pass the problem on to temporary workers to take the blame, or directly attack the media to spread rumors, or hide and be an "ostrich". Didi has chosen a good way to dare to scold, and now it needs more pragmatic actions, otherwise scolding is equivalent to scolding in vain.

　　The delivery guy sprayed disinfectant on his body.

　　Catering enterprise employees "fire line to join" fresh food platform.

　　Soup base, ingredients, special thermal insulation container… Takeaway hot pot "all internal organs"

　　Text, Photo/Guangzhou Daily All Media Reporter Zeng Fanying, Correspondent Zhang Bin, Xian Wenxin

　　Yesterday was the first day after the Spring Festival that enterprises resumed work and production, and many catering businesses have experienced a long Spring Festival holiday.

　　At present, many catering enterprises are facing difficulties, actively responding, and exploring and seeking to break through. Recently, various catering private enterprises have launched countermeasures to meet market demand and create more new opportunities for their own development. How effective various countermeasures are remains to be seen. Are they ready for the arrival of "spring"?

　　Countermeasure 1: cooked food, work in progress, fresh ingredients can be takeaway

　　"Alan’s Food Group" is the WeChat "fan group" of Liyatu, a well-known western restaurant in Guangzhou. In just one week, the number of people in the WeChat group has exceeded 400. Fans place orders in the WeChat group to buy Liyatu’s online products, and the store uses "errands" to deliver them to their doors. The restaurant either publishes "advertisements" through the WeChat official account and Moments, or launches a takeaway platform, or communicates through WeChat customer service to achieve consumption. A Chaoshan beef hot pot-themed store in Dongshankou generates 70% of its daily turnover from takeout. As dine-in food is cold, takeout has become the main source of income for many restaurants. Catering companies have also paid attention to takeaway safety issues: body temperature monitoring, safety labels, contactless delivery, sealed boxes… all kinds of measures have been used.

　　In addition, sinking community service is also one of the directions to break through. Chen Na, director of the brand value growth center of Yunnan Yunhai Food Catering Management Co., Ltd., said that after the epidemic, they increased the investment of some resources in online retail and quickly organized manpower to establish distribution policies. "We are exploring the establishment of a community service station within a radius of three kilometers of the store. This service station uses the advantages of Yunhai Food’s existing supply chain and logistics to help residents within a three-kilometer radius to purchase fresh ingredients and work in progress, and then deliver them to their door through community group buying." Chen Na said, "At present, we have established 100 community stations across the country."

　　Countermeasure 2: Sharing labor to ease cost pressure

　　Wei Xuxiang, founder of United Food, told reporters that in an ordinary Cantonese restaurant with an area of about two or three hundred square meters, the labor cost accounts for about 15% to 20%, which is higher than the rental cost.

　　The reporter learned that at present, a number of urban areas in the province have issued announcements requiring restaurants to stop eating in the lobby to avoid dinners, and Panyu District is one of them. Many employees are temporarily out of work, and labor costs are a big expense for catering companies. Recently, Hema Fresh, a subsidiary of Ali, has reached a "shared employment" with catering companies to solve the problem of personnel waiting for work in catering companies, reduce the cost pressure of catering companies, and also alleviate the challenge of insufficient manpower in the supermarket lifestyle consumer industry.

　　Guangzhou Daily’s full media reporter learned that more than 30 catering companies, including Xibei, Naxue, and Tanyu, are communicating and cooperating with Hema. At present, 57 degrees Xiang, Chayan Yuese, Shu Daxia, Wangxiangyuan and other catering companies have reached a cooperation with Hema, and will support more than 500 employees of Hema in total. They will be involved in packing, sorting, shelves, catering and other work, and their labor compensation will be paid by Hema. Hu Qiugen, general manager of national operation and management of Hema, said that catering companies need to solve the problem of personnel waiting for work. At the same time, their employees are safe and professionally trained, "which can quickly help solve the difficulties of increasing orders and insufficient manpower."

　　Yunnan Yunhai Food Catering Management Co., Ltd. brand value growth center director Chen Na said that the current line traffic counting is low, in addition to docking box horse, they are also docking other online retail, to achieve the output of the human part, to ease the pressure of manpower.

　　Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, told Guangzhou Daily that the association is currently working with professional third-party human resources enterprises to meet their needs, hoping to allocate the rich manpower of Guangdong catering enterprises by transferring jobs or enterprises, including coordinating the deployment of excess manpower from some catering enterprises to pharmaceutical enterprises and factories with greater demand for personnel.

　　Countermeasure 3: "Slim down" in time and wait for the market to recover

　　These days, the chairperson of Yaohua Catering Group, Qu, can’t sleep at night again, thinking about solutions. Two days ago, he made a painful decision to close five of his brand stores. So far, there are 15 stores left in the group, distributed in Liwan, Yuexiu, Tianhe and Baiyun districts. Yaohua Group is a Guangzhou Catering Group with a series of Lingnan-style brands such as Goose Gong Village, Banmanwan, Lingnan True Flavor, Flavor Rice Congee City, and Shahefen Village. There are a total of 2,000 or 3,000 employees in its 20 stores. Now, he has to "break his arm" and give up some stores in order to reduce losses as much as possible. At the same time, he compensates employees and introduces other stores that "pass the file" to work according to the needs of employees.

　　Diandude, a well-known catering company in Guangzhou, revealed that all its store dine-in business is currently closed, leaving only a few stores to operate takeaway business. "On the one hand, we respond actively, and on the other hand, we face it calmly and wait patiently," Shen Zhihui, general manager of Diandude, told reporters. Shen Zhihui’s family has been engaged in the catering industry for generations and also experienced the "SARS" period. He said that the response at that time was to "lose weight", reduce the business area, focus on the main business, and at the same time pay attention to food safety and wait for the market recovery.

　　From November 16th to 18th, the highly anticipated 3rd World Internet Conference will be held in Wuzhen, Zhejiang. At that time, the world Internet will once again enter "Wuzhen time".

　　In 2014, the World Internet Conference "landed" in Wuzhen. This beautiful town in the south of the Yangtze River is famous for its connection with the Internet. Now, the annual World Internet Conference has entered its third year. After two years of accumulation, Wuzhen, a thousand-year-old town, has also taken on new life because of the integration of the Internet. Tomorrow, it will open its arms again to welcome guests and friends from all over the world.

　　At this moment, Wuzhen was ready…

　　At present, the conference volunteers are in place, some media have started work, and all preparations are being carried out in an orderly manner. If you don’t believe me, look~

In order to ensure the smooth progress of media reports, the WI-FI signal in Wuzhen will be fully covered.

　　It is understood that,This conference will feature six forums and 20 topics, covering cutting-edge hot issues such as Internet economy, Internet innovation, Internet culture, Internet governance, and Internet international cooperation.

　　The third Internet Conference is approaching. Do you remember the highlights of the previous two sessions?

　　On December 16, 2015, the 2nd World Internet Conference opened in Wuzhen, Zhejiang Province. The top leader of the President attended the opening ceremony and delivered a keynote speech. Photo by Li Tao, reporter of Xinhua News Agency

　　The Supreme Leader’s Four Principles and Five Propositions

　　At the Second World Internet Conference, President Xi Jinping delivered a keynote speech.It is proposed that to promote the reform of the global Internet governance system, four principles should be adhered to, namely, respect for network sovereignty, and safeguardingPeace and security, promoting open cooperation, and building good order.

　　In response to how countries should expand consensus, deepen cooperation, and jointly build a community with a shared future in cyberspace, the Supreme Leader put forward five propositions, namely, to accelerate global network infrastructure building and promote interconnection; to create an online cultural exchange and sharing platform to promote exchanges and mutual learning; to promote the innovative development of the network economy and promote common prosperity; to ensure cyber security and promote orderly development; to build an Internet governance system and promote fairness and justice.

　　The speech of the supreme leader caused heated discussions among the guests, and everyone said that President Xi’s speech was down-to-earth and heart-warming, reflecting the attitude and direction of our country’s Internet openness and cooperation, and planning a blueprint for the development of our country’s Internet industry in the next 5 to 10 years.

　　This year, what will the Supreme Leader Chairperson say? Stay tuned~

　　The First Internet Conference New Products and New Concepts

　　The "Light of the Internet" theme exhibition of the first Internet Conference mainly showcased the development achievements of China’s Internet in the past 20 years. More than 50 well-known Internet companies at home and abroad, including BAT (Baidu, Alibaba, Tencent), the three major domestic communication operators, Huawei, JD.com, etc., showcased the cutting-edge technologies and application achievements of the Internet industry at that time. For example, Ant Financial Services, Tencent Smart Wear, Baidu Interactive Mirror… In addition, Internet bosses also delivered keynote speeches.

　　Ma Yun: Solving the problem of counterfeiting can only rely on the Internet

　　At the first World Internet Conference, Alibaba Group Executive Chairperson Jack Ma delivered a keynote speech, saying that the problem of counterfeiting can only be solved by the Internet. He believes that merchants are most afraid of selling counterfeits on Taobao, because it is easy to find out who is selling, and the public security can find it immediately.

　　Zhou Hongyi: The Internet must have the concept of "great security"

　　With the increasing popularity of the Internet, cyber security has also attracted more and more attention. During the first World Internet Conference, Zhou Hongyi, chairperson and CEO of Qihoo 360, said that the establishment of a cyber security environment should not be limited to just killing viruses, but should further strengthen the concept of "big security".

　　Rebs talks about Xiaomi’s "dream" and is ridiculed by Apple

　　At the first World Internet Conference, Lei Jun, founder of Xiaomi Technology, said of his dream: "According to our current mastery and investment in the Internet, Xiaomi may become the world’s number one smartphone company in five to 10 years." In this regard, Bruce Sewell, senior vice-president of Apple, quipped: "It is always easy to say, but it is not so easy to do."

As the permanent site of the World Internet Conference, Internet elements can be seen everywhere on the ancient streets of Wuzhen.

　　The Second Internet Conference achieved full intelligence, and new economic forces emerged

　　The second Internet Conference has a new "Light of the Internet" Expo. Nearly 260 companies from the Asia-Pacific region, the United States, Europe, Latin America and other parts of the world participated in the exhibition, and more than 80 special conferences were held, which fully showcased the cutting-edge technologies and latest achievements of Internet development at home and abroad. Baidu driverless cars, Volvo "smart connected cars", and China Telecom’s 5G technology have all appeared. So, what is the difference between this summit and the previous one?

　　Summit to achieve full intelligence, dedicated APP is awesome

　　As the permanent venue of the World Internet Conference, Wuzhen has achieved a comprehensive improvement in networking and intelligence under the driving force of Internet development. In 2015, the summit developed a dedicated APP and established a conference cloud system to realize 4G network and Internet experience in all time and space.

　　Emergence of new economic power of Internet celebrities

　　In 2015, a new ethnic group was born, the Internet celebrities, which is a significant feature on Alibaba’s e-commerce platform. Its production is another manifestation of the power of the whole new economy. Zhang Yong, Alibaba’s chief executive, believes that they rely entirely on the power of individuals to gather a group of like-minded fans to follow her, and ultimately generate economic opportunities and business opportunities. This is very amazing.

　　Blue calico salesperson Zhao Bingsen introduced to reporters that through the Internet, sales channels have been fully opened, and monthly online sales can reach more than 100,000 yuan.

　　Looking back at the achievements and highlights of the previous two summits, what are the people and things worth paying attention to at this Internet Conference? More exciting, let’s wait and see.

　　Reporter: Wang Rui, Wang Wenwei

　　Photo by Han Jing

Guangzhou, Guangdong: A variety of models get together to promote consumers’ opportunities.

In China, the sales of new energy vehicles are increasing.In 2022, the annual sales of new energy vehicles in China was 6.887 million, a year-on-year increase of 93.4%.According to the latest data of the Federation, the retail penetration rate of new energy vehicles in China reached 31.6% in February 2023, far exceeding the level of the same period last year. This brings double challenges of market and price to the traditional fuel vehicle market. What changes have taken place in the consumer market?

CCTV reporter Yan Yaqian:At the scene of an automobile consumption festival in Guangzhou, Guangdong, many consumers came to buy cars and choose cars. There are about 50 automobile brands in the whole exhibition area, and there are as many as 150 models on display.

The staff told reporters that the biggest change in this year’s auto show is that the preferential strength has increased significantly. In addition to the 1000 yuan-3,000 yuan consumption subsidy, various manufacturers also have different degrees of promotional activities.

Mo Zunming, a staff member of Guangzhou Dongfeng Nissan booth:The original price of this car is 271,300 yuan, which means a discount of 85,000 yuan. There are licensing subsidies and insurance subsidies, and the maximum discount can be more than 100,000 yuan.

The staff told the reporter that two years ago, the proportion of new energy vehicles at the auto show was only 20%, and there were few concessions. This year, the proportion of new energy vehicles and fuel vehicles is equivalent, and the promotion efforts have also increased. In the face of competition, in order to win more customers, fuel car manufacturers are also reducing prices and promoting sales. The "price war" is in full swing, which also makes consumers with car purchase plans eager to try.

Since the beginning of this year, Hubei, Guangdong, Jilin, Sichuan and other places have introduced various policies aimed at stimulating automobile consumption, including issuing coupons, extending the time of car purchase subsidies, and increasing car purchase indicators.China Association of Automobile Manufacturers predicts that the total automobile sales in China will be 27.6 million in 2023, up 3% year-on-year, of which the sales of passenger cars will be 23.8 million, up 1.3% year-on-year; The sales volume of new energy vehicles was 9 million, a year-on-year increase of 35%.

New energy vehicles have cut prices and fuel vehicles have entered the market to "fight"

At the beginning of January this year, Tesla launched the "first shot" of car price reduction, and then new energy brands such as Wenjie, Tucki and Zero Run followed suit.At the beginning of March, the news of a group of "Dongfeng" car companies’ promotion pushed the "price war" of this price reduction promotion to a climax. With the promotion of new energy vehicles at reduced prices, fuel vehicles have increased subsidies to "fight". What changes are reflected behind this in the automobile industry?

In March, in Hubei Province, several brands of Dongfeng Motor Group jointly cut prices, and Citroen C6, which only sold for 120,000 yuan, rushed to the hot search, and "flying to Hubei to buy a car" became a hot topic.

After Hubei, more than 40 car companies and nearly 100 models have joined the "price war" in Shanghai, Guangdong, Jilin and other regions, which has also stimulated consumers’ enthusiasm for buying.

The reporter learned that for fuel vehicles, on the one hand, the price reduction promotion is due to fierce market competition, on the other hand, the "National Six B", which is known as the most stringent emission standard, will be implemented. Car companies that used the "National Six A" emission standard models need to clean up their inventory before the implementation of the new regulations, and price reduction is undoubtedly the most direct and effective means. The price reduction of new energy vehicles also benefited from the sharp drop in the price of raw materials upstream of power batteries. According to industry insiders, in the long run, the new energy vehicle market has great development potential.

Ni Wei, Chief Analyst of Everbright Securities Automobile:The impact of fuel vehicle price reduction on new energy vehicles will become smaller and smaller, because users will naturally stratify; At the same time, the R&D investment of car companies based on the next generation is basically in the field of new energy vehicles, so we think that the competitiveness of fuel vehicles will become weaker and weaker.

Market participants said that "green and low carbon" has become the transformation direction of the automobile industry, and the rapidly growing brands and models of new energy vehicles are also the performance of traditional automobile enterprises and market transformation. In the foreseeable future, the fast-growing new energy vehicles will launch rounds of challenges to fuel vehicles, and the fuel vehicles themselves are also fully transforming into new energy vehicles. Traditional car companies and new forces will meet again on a smarter and greener track.

　　Reference News NetworkReported on August 22Russian media said that the creation of a Sino-Russian joint orbital cluster (consisting of 50-55 satellites) will help use the Beidou Satellite Navigation System (BDS) anywhere in the world. Many Asian countries are now using the Beidou Satellite Navigation System. Andrei Jonin, a member of the Russian Government Expert Council and a corresponding member of the Russian Academy of Sciences, was interviewed by the Satellite Communications Agency and made the above statement on the completion of the compatibility test between the Russian GLONASS satellite navigation system and the Chinese Beidou satellite navigation system.

　　According to the Russian Satellite Network on August 19, Jonin said that after building a unified satellite cluster, "concerns about possible movements of Americans and Europeans will be completely eliminated." He pointed out that Americans can cut off the global satellite positioning system and do whatever they want with it, but this has no impact on consumers of GLONASS and Beidou services.

　　According to the report, the study of navigation conditions along the Silk Road Economic Belt by Chinese and Russian experts ended simultaneously. In Russia, the test route was carried out in the promising "Europe-Western China" international transportation corridor, with a total round-trip distance of about 7,000 kilometers. Chinese experts carried out tests along the route of Xi’an-Lanzhou-Urumqi-Khorgos, with a total length of more than 3,200 kilometers.

　　According to the report, the two sides analyzed the operating conditions of the navigation system, the possible interference of using two navigation systems simultaneously, the coverage of traffic lines, and other parameters required for high-precision navigation. The resulting data will help the Chinese and Russian researchers to draw conclusions about how much more accurate the two systems, Glonass and Beidou, can be when operating together than when operating separately.

　　Yonin has no doubt that Beidou will become a global satellite navigation system for Chinese military personnel by 2020.

　　According to the report, China has set this mission, and Jonin said that there is no doubt that China will solve this task. China plans to launch satellites because their current orbital cluster lacks some satellite composition for global coverage. China will have 30 satellites in orbit by 2020, which is enough to solve its own military mission at any time and any place. But the global Beidou will only be used for military purposes, and 30 satellites will not be enough for civilian purposes, because with most consumers living in cities, 50 to 55 satellites are required. That is to say, the Sino-Russian joint satellite cluster is sufficient for them. In this scenario, Beidou becomes a global satellite navigation system, like GPS and Glonass. You can call this orbital cluster whatever you want – the China-Russia orbital cluster, the SCO orbital cluster, the BRICS orbital cluster… The main thing is that it will be independent, so after the construction is completed, all countries that want to use this orbital cluster can no longer worry about any movements of the Americans and Europeans.

　　Experts explain that in the event of a conflict between China, Russia, China, Russia, and the United States, all consumers of GLONASS and Beidou navigation services will not be harmed in any way. This is important for all countries concerned about US sanctions, including those related to the use of GPS.

　　During the test, the possibility of providing high-precision navigation services by the future joint system of Glonass and Beidou was analyzed, that is, the coordinate position was determined within the accuracy of tens of centimeters or even a few centimeters, rather than within the accuracy of 10 meters to 15 meters. Yonin pointed out that, indeed, for current car freight or railway transportation, this problem is not so urgent at present.

　　For the future mode of transportation, it is also called "smart driving" or "partially driverless", and so-called "caravan driving", which means that multiple trucks form a kind of serpentine formation, and the driver of the first car guides the entire caravan. All this is necessary. What is needed here is high-precision navigation. So, it is very good to have started to study this problem for the future.

　　According to the report, Russian experts estimate that, like the entire project, the test results will help ensure high-precision satellite navigation services for Chinese and Russian consumers in the coming decades. The Sino-Russian joint navigation system is a strategic project. It is no accident that the above cooperation direction is regarded by both sides as the most promising direction in the high-tech field.

In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.