Recently, the literary film "Face Introduction", which tells the story of Taiwanese veterans returning to their hometowns to visit relatives, is being filmed at the Huairou Film and Television Base. Directed by Li Youning, a famous Taiwanese director and chairman of the Golden Horse Awards jury who has been concerned about the survival of Taiwanese veterans, the drama will reveal a little-known history of a large number of young students who were arrested and forced to retreat to Taiwan on the eve of liberation. In the film, Li Zonghan, a powerful young student from the mainland, starred in Sun Hou-cheng, the male lead who was arrested by the army to save his relatives. In order to reproduce the special history of the capture of the army, Li Zonghan repeatedly filmed scenes of escape, rescue and beating in hot weather. He joked that this time, shooting literary films is more difficult than previous martial arts films such as "Guan Yunchang".

　　In "Face Introduction", Li Zonghan plays Sun Houcheng, a well-educated young man who was born in a big house in Qingdao. He goes home with his younger brother, but he encounters soldiers who capture him on the way. Although the two try to escape, Sun Houcheng is still knocked unconscious and taken away to save his younger brother. From then on, he has been in Taiwan for 60 years, away from his hometown, away from his parents, and away from his new wife. He said that his role in Sun Houcheng this time is like experiencing a condensed life. He not only understands the lifestyle of the young master of Qingdao Dazhamen in 1949, but also experiences the displacement and bitterness of Taiwanese veterans who were forced to leave their hometown during the war.

　　In order to film the key scenes known as the "twist of fate" of the male protagonist, Li Zonghan ignored the hot weather and the old injury on his waist, and cooperated with the director from long-range, close-up to close-up, repeatedly filmed several big scenes of escape, rescue, and beating. For his professionalism and excellent acting skills, director Li Youning praised and bluntly said that Li Zonghan’s performance gave him a lot of new inspiration. Li Zonghan, who spent 4 hours "tossing" for the capture scene, laughed that he did not expect this literary film to be more difficult than previous martial arts films such as "Sword Rain" and "Guan Yunchang", but he also said that the story of "Face Introduction" is very attractive, and it is worth working hard for such a good movie.

1905 movie network news On July 13, director Jiang Wen’s new work "Evil Does Not Suppress Justice", co-directed by Jiang Wen, Peng Yuyan, Liao Fan, Zhou Yun and Xu Qing, officially landed in more than 500 IMAX theaters across the country. On July 14, IMAX held a media viewing conference in Beijing. This film, which Ning Hao rated as "special Jiang Wen", made the audience addicted with its ups and downs of suspense plot and intensive and intense action scenes. Under the help of the crystal clear image quality of the IMAX cinema screen and the realistic and shocking sound system, the audience seemed to be immersed in a romantic and suspenseful revenge story of the Republic of China, and deeply appreciated the long-lost youth and rivers and lakes of director Jiang Wen.

IMAX freehand presents "Jiang Wen-style good play", and the media comments on the film "spicy and powerful"

Adapted from Zhang Beihai’s novel "The Hidden Man," the final chapter of Jiang Wen’s trilogy of the Republic of China takes place in Beijing, under the rule of the Beiyang government, and tells the story of Li Tianran, played by Peng Yuyan, avenging his teachers. With a good and evil storyline, intensive fighting with knives and guns, sharp and fast editing, ubiquitous jokes, and romantic and melodious Western soundtrack, a "very Jiang Wen" -style drama has conquered the media and film critics, and won a burst of reputation. The film critics Mission Impossible praised the film as "a pot of spirits labeled by Jiang Wen, happy with enmity, spicy and powerful, and the violent aesthetic wantonly in the ice and snow of Beiping, flying on the top of the roof."

"Evil does not suppress good" is Jiang Wen’s sixth film, and it is also his second collaboration with IMAX. Director Jiang Wen specially created Beiping of the Republic of China, which is particularly eye-catching on the IMAX high definition bright big screen. With a clear and realistic picture texture and a penetrating sound system, the audience is fully immersed in the imaginative world. When Li Tianran flew on the roof, the audience seemed to follow him on the roof, sometimes with swords and shadows, flying on the wall, sometimes generously singing and happy enmity. After the screening, the media all lamented that the film was "burning, cool, happy and full of energy". Some media feedback said that "the IMAX big screen makes you see the easter eggs of Jiang Wen’s movies full of imagination everywhere". Some people even said that "after reading it, it is still unfinished, and it is worth enjoying it again and again. I am ready to brush the IMAX version again in the near future."

IMAX delicately reshapes the scenery of Beiping in the Republic of China, Jia Zhangke praises "fascinating"

On the IMAX big screen, the audience was deeply impressed by the Peiping of the Republic of China, which was infused with Jiang Wen’s romantic feelings. Even director Jia Zhangke could not help but praise it after the screening: "The old Peiping under the lens of director Jiang Wen is fascinating, and the Peiping without traffic jams and heavy snow in the movie is really beautiful. The whole movie is a rooftop poem, strong and affectionate." The Beijing city in the film is like a character hidden in the dark, quietly emitting the atmosphere of the times and the unique charm: the iconic bell tower, city walls, alleys, bricks and tiles will restore the original style of the old Beijing of the Republic of China, and the beautiful overlook perspective is presented under the IMAX large screen and delicate image quality, making the audience seem to have traveled through time and space and entered the former Beiping.

The luxury lineup gathers on the IMAX big screen, and the stars work together to interpret the chaotic times in Peiping

Jiang Wen, Peng Yuyan, Liao Fan, Zhou Yun, and Xu Qing, several powerful actors of different styles, are also highly anticipated by the audience this time. The big screen that extends from the floor to the ceiling of the IMAX theater is not only wider but also higher and more curved, making the audience feel that sitting in any position can feel as if several movie stars are in front of the sharp confrontation. According to media reports, Peng Yuyan has once again become a fan on the IMAX big screen with his breakthrough acting skills, appropriately matching Li Tianran’s unique enthusiasm and youthful feeling in his early twenties; Liao Fan’s villain Zhu Qianlong is also impressive, with a simple and rough two-cropped beard, sparse eyebrows, and blue veins bursting on his forehead.

Zhou Yun and Xu Qing’s perfect interpretation of the two important female characters in the film makes it impossible to look away from the IMAX big screen. Zhou Yun’s frown and smile vividly and vividly interpret Guan Qiaohong, a woman with a complex heart who hides the sewing workshop; Xu Qing incarnates as an "angel devil" to play Tang Fengyi, a beautiful courtesan among the dormant and powerful, with a smiling pear vortex, a graceful figure wrapped in a cheongsam, and an innocent expression pretending to be coquettish. The fish and dragons are mixed with many parties to wrestle, and the interests of power and hatred are crisscrossed. The IMAX big screen will present their most graceful figure and the most delicate performance with its excellent texture.

The IMAX version is transformed by IMAX DMR ? (Digital Reproduction Technology) to provide audiences with unparalleled audio-visual quality that meets the ? standards of the IMAX viewing experience. Crystal-clear images, combined with tailor-made IMAX theater design, and a powerful digital sound system also create a unique environment for moviegoers to truly feel the "immersive" viewing experience.

　　 Today is the International Consumer Rights Day. This year’s CCTV 315 party focuses on rural consumption and old-age consumption, exposing and cracking down on illegal business practices, and also conducting experiments to crack all kinds of rumors encountered in everyone’s daily life, giving early warning tips on consumer risks.

　　 So what are the listed companies tonight?

　　 The first bomb: Volkswagen Touareg

　　 "Volkswagen Touareg" is afraid of getting wet, and the engine is frequently scrapped! Talk to me about cross-country with what?

　　 The trouble of engine water intake occurs frequently, and the time is concentrated in June-September, which is a rainy season, and the design problem of the air intake of Touareg is the main reason for water intake.

　　 When the car engine once water … Owners have said.

　　 "The engine shuts down automatically, and I can’t hit it anymore …"

　　 "The steering wheel can’t move, and the brakes can’t stop. It’s really resigned …"

Solution: Unplug the drain valve (a global solution given by the German headquarters).

　　 At present, many Touareg car owners whose rights and interests have been infringed are still waiting for maintenance in 4S shops. Faced with such a solution, car owners also expressed their concern, which will also reduce the wading depth of Touareg cars. "We don’t dare to cross the country, and we don’t dare to wade, which means that the significance of buying this car does not exist."

In the shooting picture, the staff member’s reply was on fire: "God creates people with flaws, not to mention cars?" I cann’t argue …

　　 Before the broadcast of the 315 party, Volkswagen has announced the recall of some Touareg cars as soon as possible.

The second bomb: shanzhai drink

　　 There are no walnuts in the "walnut and peanut" beverage: a can of "additive juice" is exchanged for 8000 bottles of beverages, and most of them flow into the rural market.

　　 Many enterprises in Zaozhuang City, Shandong Province have copied a large number of popular drinks in the market, such as walnut dew, walnut and peanut drinks, almond dew, and some even imitated the packaging design. Some manufacturers told reporters that these products are generally sold to third-and fourth-tier cities and rural markets.

　　 What about "walnut dew"? Acesulfame K, potassium sorbate, walnut essence … all kinds of additives, but no walnuts! Walnut dew is blended with peanut butter, and the merchant gives the reason: peanut butter is cheap! Only fools beat walnut pulp.

　　 In addition to following the trend in product types, many companies also take pains in outer packaging. There is only one more word for "six pure walnuts"; "Six-year-old Walnut" and "Six-grain Walnut". Appearance design, packaging color, composition and spokesperson image are also the main contents of their imitation, which makes it difficult to distinguish. These imitative products are mainly sold to some third-and fourth-tier cities and rural markets.

Enterprises involved:

　　 Zaozhuang chukang foods co., ltd

　　 Zaozhuang jinshunyuan foods co., ltd

　　 Zaozhuang yixiangyuan food technology co., ltd

　　 Zaozhuang xuri food beverages co., ltd

　　 The third bomb: the lottery scam

　　 Buy jewelry, and you can get thousands of gifts by lottery? Really so lucky?

　　 In a jewelry craft gift shop in Chunxi Road, Chengdu, the reporter bought a souvenir and received four lottery tickets. Unexpectedly, the first prize was scraped, and the salesperson excitedly told the reporter that one or three pieces of jewelry could be taken away for free.

　　 However, when the reporter selected a gold and jade pendant with a price of 5830 yuan, the salesperson suddenly changed his mouth and asked the reporter to bear 18% of the appraisal fee.

　　 The old salesman of a specialty store revealed the mystery: in fact, the store deliberately "arranges" dozens of customers to win the first prize every day. In order to cheat customers’ trust, the salesperson’s on-the-spot performance is in place.

　　 What is even more surprising is that the wholesale price of jade ornaments with a price of several thousand to ten thousand yuan at the lottery counter is only a few tens to more than one hundred yuan in the jewelry city. Salesperson: "On these deceived customers, you can earn 30,000 yuan a day."

The fourth bomb: "black heart" water pipe

　　 High-density polyethylene double-arm corrugated pipe, commonly known as corrugated pipe, is mainly used for municipal drainage in residential areas, and is a large number of drainage pipes used in recent years. The reporter found that there is a kind of water pipe on the market, which is one-third cheaper than the product of "National Standard Edition" because cheap recycled materials are added in the production process.

　　 Some insiders said that many recycled materials are made of foreign garbage. Such pipes are prone to leakage, rupture and tube explosion when buried underground for a long time, which will directly affect public safety.

　　 In fact, some practitioners know very well that the water pipes with recycled materials can’t meet the requirements, but they still let the problem products flow to the market through hidden fraudulent means.

Enterprises involved:

　　 Xinzheng haotong pipeline industry co., ltd

　　 Jiangyin Yangtze river tubing company

　　 Luoyang jiutong pipeline industry co., ltd

　　 Jiangyin Daban plastic industry co., ltd

　　 Xinzheng kangtai tube industry company

　　 Zhongyi building materials technology co., ltd

　　 Fifth bullet: cut corners on road markings.

In some urban trunk roads, national highways and even expressways, there are markings with no obvious reflective effect. The resulting security risks.

　　 In order to save the cost of highway marking, the content of mixed glass beads in dealers is 8%, which is far lower than the national standard of 18~25%. Qualified products are used for inspection. Reflective coatings that fail to meet the standard will fail in three months.

　　 During the investigation, the reporter found that the whole process of road reflective marking from raw material production to construction marking, cutting corners and seriously failing to meet the national standards, is not an isolated phenomenon in the industry.

The companies involved are:

　　 ? Wuhan Xinjincheng chemical co., ltd

　　 ? Wuhan sifangda communications engineering co., ltd

　　 ? Guangzhou yanhua traffic facilities co., ltd

　　 At present, the Ministry of Communications has investigated and dealt with the enterprises involved, and re-examined the relevant road sections. At the same time, they have also deployed a one-year special campaign for quality control of highway markings nationwide.

　　 In addition, CCTV also announced a number of consumption warnings, including:

　　 Food is a rumor.

　　 Is food reliable? Crabs and tomatoes can’t be eaten together? Eating together equals taking arsenic? Rumor of CCTV 315 experiment: fake!

　　 Fan Zhihong, an associate professor at the College of Food Science and Nutritional Engineering of China Agricultural University, said that taking tomatoes and crabs together will not produce arsenic and will not make people poisoned, which has been proved by both simulated experiments and real human experiments.

　　 CCTV also revealed that the "China Nutrition Association", which recommended all kinds of foods, was an illegal organization. The formal and legal name of the organization should be "China Nutrition Society". A word difference, but the difference is very big.

　　 In addition, I bought a simulated cabbage in spring, I ate an injected watermelon in summer, the peanuts faded in autumn, and the staple food in winter can actually burn with additives … These are all rumors!

It is dangerous to take the elevator with hole shoes.

　　 When children wear hole shoes and take the escalator, it is easy to have potential safety hazards. Because the material of hole shoes is soft, easy to deform, with high coefficient of friction, children are lively and active, and curiosity is strong, so when you take the escalator, your feet move around, and you are prone to accidents if you are not careful. CCTV also simulated the scene of children wearing hole shoes and riding the escalator.

Don’t buy a modified battery

　　 When the battery of electric vehicle is overcharged, it is very easy to cause explosion, and then it will ignite other parts of the car body, releasing a lot of toxic smoke in the process, resulting in loss of personnel and property.

　　 In recent years, there have been many fire accidents caused by electric bicycles in China, and 80% of them are caused by overcharge of the batteries of electric bicycles.

　　 Cool cycling deposit is difficult to refund.

Some consumers in the program said: "The deposit for cool cycling can’t be refunded, which is equivalent to public robbery!"

　　 According to the survey of China Consumers Association, 34 enterprises in bike-sharing have closed down, and China Consumers Association has received many complaints from consumers that the deposit cannot be refunded. Among them, cool cycling is particularly serious, with 210,000 complaints from consumers, involving more than 1 billion yuan. China Consumers Association applied for law enforcement to file a case and the National People’s Congress to supervise the deposit collection of online platforms and legislate as soon as possible.

　　 More than 60% toothbrushes imported from Japan and South Korea do not meet the national standard.

　　 Liaoning Entry-Exit Inspection and Quarantine Bureau: 60% of toothbrushes imported from Japan and South Korea are unqualified.

　　 Liaoning Inspection and Quarantine Bureau conducted a sampling inspection of 20 kinds of Japanese and Korean toothbrushes sold in Dalian market. A large number of imported toothbrushes have acute angles at the top of toothbrush wires and burrs that easily damage oral soft tissues, which do not meet our national product standards for toothbrushes.

　　 The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) conducted spot checks on toothbrushes nationwide, and interviewed the silent dealers for more than 40 times, and recruited 516,000 pieces. In 2018, imported toothbrushes were listed in the inspection and quarantine catalogue.

Our society is driven by the most basic gears.

Didi drivers, take-away riders, express delivery staff, cleaning staff, small vendors-these workers’ faces are the people we deal with the most every day.

Submerged in these faces are silent working women.

They are traditional women in China, who swallow the greatest amount of suffering in one gulp and maintain thousands of small families in the wind, frost, rain and snow. They have been given too many roles and heavy labels, but they have never complained about resistance or questioned.

This is the third report in the series "Invisible She: Portrait of Female Laborers", and we have entered the life of rural women.

Produced by Tiger Sniffing Youth Culture Group

Author | Cucumber soda

Edit | Zhazha County

This article first appeared in WeChat official account’s "That Ng" (ID: Huxiu4Youth), a young content of Tiger Sniffing. Here, we present the faces, stories and attitudes of young people today.

There is a kind of woman who is becoming the object of internet onlookers.

Most of them come from the countryside and have given birth to more than one child. Their only daily life is to take care of the life of the whole family and have an automatic invisible husband.

They are not very old, some of them were born in 1999, and the oldest is born in 1985. They come from underdeveloped areas, such as Northwest China and Yunnan-Guizhou Plateau.

With the popularity of smart phones, they recorded their daily life and sent it to Tik Tok, who was called "Bitter Melon Brigade" by netizens. Some people use their lives to warn girls not to fall in love with their brains, while others advise them to leave toxic marriages and families.

At first, people just had fun. But in the end, you will find that these "pleasures" are all made up of suffering.

?

There is a popular saying among young people: the most vicious curse to a person is to make him a cow of Xiaoying’s family in the next life.

Who is Xiaoying?

She is probably the hottest rural woman in Tik Tok at present, with 2.01 million fans.

Her daily life consists of a few fixed things: cleaning a house that can never be cleaned, feeding a few scrawny scalpers forever, pulling two sallow and emaciated daughters, and taking care of a useless husband who has been "confinement" all the year round.

According to a few words in Xiaoying’s live broadcast, we can know that she was born in 1996, a Yi nationality in Yunnan. At the age of 17, she fell in love with her brain and married her current husband Wang Shifu. Her husband has a more famous name, called "Shanglaru", which means "handsome man" in Yunnan dialect. But reality is like a joke. Her husband, Lalu, is not only a handsome man, but also an ordinary man who drinks too much, is unkempt and has a bad face.

Xiaoying’s more than 500 video works, if you brush them from the beginning, you will find that her life is like a Chaplin black comedy with dubbing.

Her movements are original without thinking, and sometimes there are some funny and playful eggs.

At the beginning of each video, Xiaoying will say "mei ga", which is a modal particle in Yunnan dialect. Next, like reading a running account, she will describe the contents of the video screen, which is nothing more than what farm work she did and what she cooked today.

I don’t know if it’s because of unskilled technology, or Xiaoying doesn’t care at all. The sound and pictures of each of her videos are out of sync. The dubbing is still picking potatoes in the mountains, and the picture has been fried with shredded potatoes in the pot; The dubbing is still thawing the fish, and the fish in the picture is already burning in the pot.

?Famous picture: Xiaoying plays the disc

Her accent is pure Yunnan Mandarin, and the pronunciation of every word is unexpected. For example, pronounce "go" as "gram", "potato" as "gum" and "comb your hair" as "dredge".

The finishing touch is the soundtrack of voiceover. Either the bgm of the weather forecast or bgm’s "Going Home" after class bell has a strange and awkward black humor.

But it is precisely because of this shoddy impression that her comment area has become a paradise for college students. Netizens will also "persuade to escape" at first, but when they find that they can’t persuade them, they begin to tease her and make her into a hot stalk.

Some people also want to play "Xiaoying" in the glory of the king. On some university campuses, there are even leaflets printed with Xiaoying expression packs.

In Xiaoying, there is a sense of absurdity that "all efforts are in vain".

Garbage is like a resurrection point that automatically refreshes every day. Xiaoying bends over to clean the room every day, but the next day, a new dirty room appears automatically. Like rice that chickens can’t eat and noodles that dogs can’t lick, Xiaoying is always trapped in a desperate cycle of cleaning garbage.

Xiaoying loves cleanliness, but she doesn’t know which link has gone wrong. Xiaoying is very diligent and keeps the house in a mess every day.

Netizens have summed up that Xiaoying’s family is most tired of three things: washing machine, oil pollution net and Xiaoying himself.

The old double-drum washing machine is always working in pants, and there are sheets and quilts that can’t be washed at home, but they are always dark and can’t be washed clean; A bottle of greasy dirt can be used by Xiaoying to spray everything, but after wiping it, the home is still greasy; The concrete floor in the house is always dirt and garbage, which is cleaned with a wet mop and turned into clear water and mud.

For the first time, you will see the suffering of the countryside from her; The second time you look at it, you will be amused by Xiaoying’s clumsiness and nonsense; Seeing more and more, you will find that Xiaoying’s life is too abstract, and after people laugh, there are pains from it.

Xiaoying is very kind to her two daughters and cooks almost every day.

Unfortunately, her cooking skills are tricky, and she often makes cooking moves that ordinary people can’t understand.

She brushed the ribs with washing powder, and the sewage from the brush was directly fed to the cows. Live fish can be cooked directly without scaling and viscera removal; Stir-fried pig liver chewed by mice; Every time you boil lettuce, put several pieces of ginger in it; Even eagle-eyed netizens saw the crawling bugs when Xiaoying cut bacon.

Xiaoying’s two children are the least picky eaters in the world. Under Xiaoying’s feeding, she was sallow and emaciated all the year round and suffered from malnutrition.

Xiaoying’s cattle are the worst.

Xiaoying feeds the cow on time every day, even several times, but the old cow looks thinner and thinner, leaving only a skeleton. You can see the expression on the cow’s face. Netizens can’t stand it anymore, and even want animal protection organizations to save Xiaoying’s cattle.

Hungry and not dying, eating and not eating enough-this is the real torture. Cows that have lost their right-angled shoulders, when they wake up every day, are probably thinking "Why am I still alive?".

Xiaoying doesn’t feed the cows with fresh forage, but only some paste made of miscellaneous bran and corn flour. Internet users from all corners of the country are anxious to make suggestions: my family raises cattle, and I will teach you to raise them in this way, and the cows will certainly get fat.

Worst of all, the cow dung in the cowshed is half a meter high, and Xiaoying will trample it down. She did this because she thought it would be warmer for cows to sleep with cow dung on the ground. The netizens who were anxious all over the world taught her: "Cow dung must be shoveled every day. Which animal wants to sleep on its own excrement?"

I can’t imagine how much attention can be paid to such a home if it is handed over to Sister Northeast Rain.

Behind the ironic video, people can’t bear to accuse Xiaoying of not doing housework and farm work well.

In the video, she seldom sits down to rest. She can carry straw and hay several times larger than her body, shovel cow dung from a whole cowshed, and tie her children to her back all the year round when picking potatoes on the mountain. Once she weighed herself, and the number displayed on the scale was 36.8 kg. Netizens commented that this number was only available on the thermometer.

So where’s her husband?

If there is a dress in Shangla, it says such a low-level yellow joke as "recycling girls at a high price".

He spent all day in confinement, restoring a pure image of a lazy man in China. At home, he didn’t lift a finger, playing games with his mobile phone, and he was as calm as a mountain. Even if he occasionally appears in the farmland, he also looks at Xiaoying’s back basket and his hands are empty.

Local netizens in Yunnan often witness Lalu eating and drinking in restaurants on the street, and beer never leaves his hand. On the other hand, Xiaoying’s mother and daughter are three, and several dishes on the dinner table are sparse, and they are sallow and emaciated all day.

People want Xiaoying to earn money and hope that she can escape from this family; People also don’t want Xiaoying to make money, and they are afraid that Lalu will take away her income. However, Xiaoying’s reply makes people laugh and cry even more: if Shanglaru is raising a mistress outside, call her back and do housework with her.

Left: Pull-up with empty hands.

Right: Xiaoying’s injured hand doing farm work.

To what extent do the people hate pulling up?

Pull up like drinking all day, and finally drank himself into pancreatitis, lying in a hospital bed with unbearable pain. Everyone smiled and their mouths were like honey-

"Is there any risk of recovery from this disease?" I hope that pancreatitis can be defeated at an early date.

Some people advised advertisers not to send anything to Xiaoying in the past two months, so that she could not afford to treat Lalu. Some people even want to transfer money to local netizens in Yunnan, so that people can help themselves go to the hospital and pull it up like a big fight. Shangraru’s hospital bed has become a punching point for netizens in Yunnan.

Of course, malice doesn’t happen for no reason. Xiaoying once injured her arm when she was doing farm work. She went to the hospital for treatment alone, only one arm could be used, and she had to look after the children. Now that Lalu is in hospital, Xiaoying has to take care of her children and her grandchildren. Xiaoying, who weighs less than 80 pounds, has only a light bone left.

Perhaps only when Lala is gone will Xiaoying’s life have new possibilities.

If a lover is like watering a flower, then pulling it up is like a bottle of paraquat.

Xiaoying was actually a beautiful Yi girl before she married Shanglaru. When she was 17 years old, she fell in love with her brain. She chose to marry Shanglaru. Now 28 years old, she said in the live broadcast room that two children trapped her and she couldn’t leave the house.

She even wrote and sang a folk song:

"At the beginning, Lalu chased me and said that I would not work, and that I would be supported in my life. Now I can’t finish my work every day."

The bitter life has not changed Xiaoying, who is still kind in essence.

When a fan finds a village to help her work, she cooks a table of food. Although it’s not delicious, it’s a piece of mind that she can take out. There are also netizens who want to let the "explosive makeup artist rabbit" who is very popular recently "explode" Xiaoying, but she also refused, because she felt that this trip was a long way and could not bring any practical benefits to the other party.

In fact, she listened to what the netizen advised her.

She pulled down the asbestos shingles in the old house. Learn to shovel cow dung, re-feed the cows, and feed the cows with brown sugar water. The room for the eldest daughter is the cleanest place in the whole family. She always buys new skirts and headdresses for her two daughters, and even buys a brand-new set for the children to go to bed and get off the table, which is a dream gift for many children.

When she was sitting on the desk, she couldn’t help being in a trance: if Xiaoying had been sitting on the desk at that time, maybe she wouldn’t be living like this now.

She hasn’t been to any school, nor has she been to the outside world. She entered a marriage without any life guidance. Even when helping the eldest daughter with her homework, she almost mispronounced all the pinyin.

Netizens hate iron and steel, and advised her to leave the mountain and take her two daughters to study in the county.

But some situations are not as simple as you and I imagined in big cities. Apart from making videos, Xiaoying may not even have the skills to make a living.

She is optimistic, and at the same time she is a little sober and crazy.

On one occasion, a netizen asked her what the benefits of getting married were in the live broadcast room. She smiled bitterly and replied, "The benefits of marriage are only known to happy people."

On another occasion, she drank too much sweet rice wine and fell asleep in the field. This scene has also become Xiaoying’s famous scene, and many people even took this picture as an expression pack.

In the mountains where she can’t escape, the young girl can only continue to shoot videos, at least this is the fastest way to improve her life.

Now Xiaoying still maintains the habit of loving beauty and is a person who loves life. Her optimism in poverty has a cruel impression.

When moving crops in the field, she will specially stop to compare with the camera; A brand-new mirror is installed at home, and she will smile at herself in the mirror and turn around.

In addition to vlog, Xiaoying will also shoot some videos of herself wearing makeup, wearing skirts and dancing with flowers. Behind them are the mountains and sunshine in Yunnan, which is the most desirable place for the urban middle class and the place where Xiaoying has been trapped for 28 years.

Although the ultraviolet rays on the plateau tanned her and her face was covered with wrinkles because of doing farm work, it can still be seen that Xiaoying is a girl with beautiful facial features.

At this time, everyone realized that Xiaoying was only in her twenties.

?

?

Another 97-year-old girl named Daru lived in a village in Gansu, and netizens joked that she lived a life of "Xin Zhe Ku" (Xin Zhe Ku: the place where guilty slaves served hard labor in Qing Dynasty dramas).

Her life vlog is similar to Xiaoying’s. She has three children and is a full-time housewife. But unlike Xiaoying, her family has strict rules and dogmas and needs to serve her parents-in-law.

At four o’clock every morning, when the northwest sky is still dark, it is as big as getting up.

"As soon as I open my eyes, there are countless things waiting for me"-this is the prologue of one of her videos.

She first added a new charcoal block to the stove, then put on a headscarf and a down jacket, cleaned the fallen leaves in the yard in the night, and then filled them into the kang hole to burn.

Back in the house, it was as big as starting to cook breakfast for the whole family. My parents-in-law want to eat steamed buns and cakes baked every day, so she starts to mix flour, bake cakes, cook porridge and stir-fry every morning, and nothing can go wrong-if she is late for breakfast, "my father-in-law will be angry". My husband’s family will be unhappy if the bun for breakfast remains the same.

As big as living in a separate room with children, it is also a kitchen. At four o’clock in the morning, she rolled noodles on the kang and then cooked with a charcoal stove. And her parents-in-law sleep in another spacious and bright main room with much better conditions. Three meals a day should be prepared in your own room, taken to your in-laws’ room, and then returned to the kitchen to eat with the children.

Left: In-laws’ room

Right: as big as a room with children.

Besides cooking, washing clothes and cleaning, I have to go to the hillside to fill the kang hole with fallen leaves in my back basket, and then make lunch before my father-in-law comes home from worship. The video was speeded up by her, showing only a few seconds. In fact, it took her several hours to sweep the fallen leaves together.

Like Xiaoying’s washing machine, Da Rujia also uses a pair of washing machines with pants. Soak the clothes in water, wash them, spin them dry, and dry them in the air-these actions are repeated constantly, as big as washing them from noon until dark, and taking time to make a lunch for my father-in-law in the middle.

The sun and sky in the northwest are pale, surrounded by dry and yellow, and there is no life for girls standing in it.

When I go back to my parents’ house, Dairu usually smiles. She is the youngest daughter, with her brother, sister-in-law and sister taking care of her, and she can play the coquetry with her parents. But when I get to my husband’s house, it’s as if I’m smiling only when I’m with my children, and she’s just working at other times. Before she got married, she couldn’t cook either, and she was scolded by her husband’s family in the process of learning to cook.

At first, netizens complained about her in the comment area, and some people advised her to escape and live on the pancake craft. Later, when everyone got tired of reading it, they began to leave messages. This is called "Marry a XX man and enjoy the life of a lover". "Before you got married, didn’t their families eat?"

But she seldom complains, because here,All daughter-in-law lead a similar life.

In the video, she said, "In fact, happiness and unhappiness depend on who you meet. As long as the person you are looking for loves you enough and has you in his heart, he will give you enough preferences and exceptions."

Obviously, I didn’t enjoy this preference and exception.

She told in the video that she and her husband got married only once, and the two sides didn’t understand at all. Now that they have been married for several years, their likes and dislikes for each other are still blank, like strangers under the same roof, "because there is no time to sit together and get to know each other."

Even so, they gave birth to two children.

Gansu netizens in the comment area said that in some areas with strict rules, young people are so combined at the request of their parents.

The most frightening thing is not the life as big as a big one, but that her two daughters may repeat her mistakes, from generation to generation, and they will not see the morning sun.

Two months ago, I tried to contact Daru, hoping to visit her home, but she refused me twice in a row.

For the first time, she was afraid that her parents-in-law would be angry if they knew. She said: "I didn’t let my in-laws know that I made the video. My father-in-law has a bad temper. When he says he will turn his face, he thinks it is a shameful thing to make the video, and he is very opposed."

The second time, she was afraid that her identity would cause controversy: "I am afraid that my story will be used by others to attack us. I’m afraid that my life like this is rare, and many people don’t understand it and think it may be a specific constraint. "

Many netizens found that compared with incoherent Xiaoying, Da Ru’s Mandarin was more fluent, his writing level was better, and even the video was cut well. Soon, she received some cooperation orders for domestic skin care products and small household appliances.

Perhaps because she earned money with goods, Dairu’s family status has also improved a little, and she has gained a little freedom in this yard. In the video of the last two months, even the invisible husband appeared, and he occasionally helped Daru do some heavy farm work.

Below one of her hottest videos, she wrote a copy like this:

"The schoolbag is heavy, but it is as light as a feather compared with your future, and the hardships of study and life are always the same."

In the era of short video, these women who were trapped in the mountains and caves all their lives finally tore a tiny hole.

They can see the outside world, and the outside world can see them.

howeverSurvivors in the city, however, covered their heads with a light sentence "Your cognition is worthy of your suffering".

Why didn’t you resist?

Why don’t you get a divorce?

Why didn’t you run away?

Why don’t you study hard?

……

Lu Xun has given the answer. After Nora left, she either degenerated or came back. Because they need money, they need to be able to afford the economic conditions to support 2-3 children. Can they find a job to support their children in today’s society without receiving higher education?

The most painful thing in life is that there is no way to go after waking up. Happy is the dreamer; If you don’t see the way to go, the most important thing is not to wake him.

However, since Nora woke up, it was not easy to return to her dream, so she had to go; But after leaving, sometimes it is inevitable to fall or come back. Otherwise, we have to ask: what did she bring besides her awakened heart? If there is only a scarf with a purple velvet rope like the gentlemen, it is completely useless no matter how wide it is two or three feet. She needs to be richer, and she has something in her bag. To put it bluntly, she needs money.

Dreams are good; Otherwise, money matters.

The word money is ugly, or it will be laughed at by noble gentlemen, but I always feel that people’s comments are not only yesterday and today, but also before and after meals. Anyone who admits that food needs money to buy, but regards money as despicable, if he can press his stomach, he is afraid that there will always be fish in it that has not been digested, and he will have to starve him for a day and then listen to his comments.

Man is the product of the environment.

The suffering of grassroots women is not determined by "cognition", but an objective reality that is hard to change under the shadow of huge structural injustice and historical inheritance discrimination.

They have no chance to form a so-called "cognition" from a feminist perspective. Their economic conditions are not enough for them to form the so-called "subjectivity of female individuals".

Xiaoying and Daru, nicknamed "Bitter Melon Brigade" and "Army of Innovators", share a similar set of lives-

They are "not expected" from birth. Due to the tradition of land distribution, women are "landless" people, and instinct drives generations to fight for a male offspring. Coupled with the ancestral temple system, women are the gender excluded from genealogy and ancestral temples. They have been digesting this intergenerational discrimination since childhood.

Under the lack of education system, they only have basic general education level. It is difficult for them to continue their education, because the opportunity of education will be transferred to the male brothers at home with great probability. At the age when their values have not been established, their parents are the masters and are pushed into the whirlpool of marriage in exchange for bride price and other funds. They give birth prematurely, and they are trapped in the cocoon room between parenting and housework.

Accidentally looking up between heavy work, let them seize the last straw of the short video era, and improve their family’s economic situation by filming their daily lives in exchange for some opportunities to bring goods and broadcast live-and economic behavior is the only way to improve their situation.

Visible to the naked eye, after these rural women have fans on the Internet, the attitudes of their husbands and in-laws have obviously improved, and they have empowered themselves through the Internet to some extent.

Just like her once mysterious husband and husband’s family, in recent videos, she will also help her share the housework actively. Xiaoying’s family’s Lalu has also converged a lot and will go home to help Xiaoying do some work.

Over the years, feminism has become a fashionable luxury among the urban middle class.

However, the threshold for talking about feminism is to go out of second-and third-tier cities, receive higher education, receive logical thinking training, read the Second Sex and more documents, and participate in the discussion of feminist topics.

Some women will use theories and big words to criticize these women who stay in the mountain village and criticize their lack of courage to change their lives.

However, for the parties trapped in the mountain village, theory is the most meaningless thing, which is not as important as two or two rapeseed oils for dinner.

They can only extract feminism from their own lives. Perhaps for them, making more money, giving their children a better life and sending them out to read more books are their feminism.

In the famous documentary "The Way Out", the director spent six years recording children from three classes.

Yuan Hanhan, a Beijing child, can drop out of school at any time, study art, talk about philosophy, study abroad in Europe, practice in Shanghai’s top art galleries, and then start his own art investment company.

Ma Baijuan from Gansu, however, has no teachers who can speak Mandarin. At the age of 12, her biggest dream was to "go to Beijing to go to college when she grows up, then work, earn 1000 yuan every month and buy noodles for her family".

She dropped out of school at the age of 15 because her family thought it useless for girls to study. At the age of 16, she married a distant cousin and compared the size of her pregnant belly with other sisters.

At the end of the scene about her, the elders at home threatened the film crew that if they didn’t pay 20 thousand yuan, they wouldn’t be allowed to follow her again.

Having a daughter means getting married and relying on a son-in-law, which is such a way out-this is still the end faced by most grassroots women in this vast land.

Urban and rural areas are folded too fast, and people blindly accuse them of narrowness, ignorance and weakness. The divided world has been forgotten by too many people, and there are still thousands of women trapped in backward areas, who have no gender awareness, lack of sex education and have little knowledge of fertility.

Xiaoying, dancing with her daughter in the mountain village, has only a washing machine, a few cows and endless weeds and straws in her life. But under the street lamp at night, she is also creating her own tiny freedom.

Below her video comment area, a netizen’s words were sandwiched between thousands of jokes about stalks-

"I dare not laugh at Xiaoying, because that’s how my mother came."

Special Topics: Earthquake Relief, Donations with Love

　　　　　

　　　　CCTV News: At 8:30 a.m. on May 16, Nongfu Spring Chairperson Zhong??, Secretary of the Board of Directors Zhou Li and other company executives set off from Hangzhou urgently and rushed to the disaster area to make the first batch of 1.70 million boxes of Nongfu Spring natural drinking water urgently dispatched by the Ministry of Commerce arrive at the first line of disaster relief as soon as possible.

　　　　At 16 PM on the 16th, Zhong?? and others arrived at the hardest-hit area of Hongbai Town, Shifang City, which had just opened up the road to the outside world.

Editor in charge: Li Dan

　　At the beginning of 2020, the COVID-19 epidemic had a great impact on the economic development of our country. But for the real estate market, "housing, housing, not speculation" is the same tone. Overall, under the influence of the epidemic this year, some real estate enterprises have certain pressure to achieve their annual goals. Superimposed on the deleveraging demand under strict supervision, the capital chain of real estate enterprises is facing a test, and the sales pressure is further intensified.

　　In this context, as of December 4, 2020, the cumulative sales of Shimao Strait Development Company (hereinafter referred to as "Shimao Strait") exceeded the 100 billion mark. As a regional company, it took only five years for Shimao Strait to go from a 10 billion scale to a 100 billion camp, becoming one of the fastest companies to enter the 100 billion camp.

Guangzhou Shimao Swan Bay real map

　　Recently, our reporter learned in an exclusive interview that it is thanks to the 17 years of experience in focusing on the Fujian market that Shimao Strait has successfully realized the organic integration of regional focus and global expansion. Under the current development opportunities of the Guangdong-Hong Kong-Macao Greater Bay Area, Shimao Strait will focus on the Greater Bay Area. While continuing to achieve steady growth, it has also explored a unique development path and become a reference sample for the whole industry with leading experience.

　　Sustained steady growth, running out of the "Shimao Strait Speed"

　　In the Shimao Strait 100 billion yuan performance scale, according to Yihan data show that Fujian Province over 65 billion yuan, the first year into the Guangdong-Hong Kong-Macao Greater Bay Area to complete the results of over 30 billion yuan. In addition, Hainan Free Trade Zone also has nearly 3 billion yuan sales contribution.

　　Looking back at the development trajectory of Shimao Strait, the company has always maintained a rare growth rate in the real estate industry. Sales in 2016 were 10.70 billion yuan, 25.10 billion yuan in 2017, and 50.50 billion yuan in 2018, with a three-year compound growth rate of more than 117%. Even in the "strictest regulation in history" environment in 2019, Shimao Strait still maintained a 60% growth rate, achieving a performance scale of about 90 billion yuan throughout the year.

　　In just five years, Shimao Strait has completed a leap from 10 billion to 100 billion. Lv Yi, executive director of Shimao Group and chairperson and president of Shimao Strait Development Company, said that the company can achieve the 100 billion milestone due to three points: first, the goal and spirit. The company’s strategic direction in recent years and the Shimao Strait spirit that has been passed down for 17 years guide the work direction and status of Shimao Strait people; second, reform and implementation. Reform has allowed Shimao Strait to continuously break through bottlenecks, and implementation has ensured the realization of reform goals; third, opportunities and reflections. Shimao Strait has seized many opportunities, including opportunities in Fujian Province, opportunities outside the province, opportunities to enter the Greater Bay Area, opportunities for integration, and opportunities for cooperation.

　　Lu Yi has also said in public that the rapid development of Shimao Strait in recent years is mainly due to the organizational reform and management reform of Shimao Group, which has carried out corporatized management of its regional companies. Lu Yi believes that the management of the organization is a dissipative structure, alternating between balance and imbalance, stability and instability, so that the organization can maintain vitality. Under the guidance of this strategy, Shimao Strait has cultivated a group of managers with "entrepreneurial spirit", and the enterprise has achieved individual and individual feedback to the enterprise, and promoted a good momentum of common development.

　　China Index Research Institute analysis pointed out that the comprehensive development strength of Shimao Strait has been continuously improving, and it has overtaken many powerful real estate enterprises in the "2020 China Real Estate Regional Company Excellence List TOP10". Yan Yuejin, Chief Research Officer of E-House Research Institute Think Tank Center, told reporters that as a regional company, Shimao Strait’s sales have exceeded 100 billion yuan, and it took only 17 years to go through the process that it took 20 to 30 years for 100 billion enterprises to go from 10 billion to 100 billion. It only took five years, which also shows that it has performed well in terms of scale expansion and corporate growth.

　　Focusing on the core battlefield and deeply empowering the Greater Bay Area

　　In 2019, the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area was implemented, and the Greater Bay Area entered its first year of development. "The development model of the Greater Bay Area is highly compatible with Shimao Group’s dream and responsibility in the Bay Area," said Lu Yi. Shimao Group has gathered more than 30 years of operating experience, and has invested important resources and core forces in the Greater Bay Area in an all-round way, making it a core area for the future development and full cultivation of the group. "

　　In 2019, Shimao Strait established the strategy of deepening the Greater Bay Area; in 2020, it will further expand the territory of the Bay Area, put nearly half of the value of 500 billion yuan into the Bay Area, and cover the regional core market with more than 40 plates. With abundant high-quality soil storage and benchmarking strategic projects, the Greater Bay Area will be empowered by regionalization and diversification.

　　According to incomplete statistics, since the beginning of 2020, Shimao Strait has connected three sons in Dongguan, with a new value of more than 12 billion yuan; continued to layout Foshan, increase the land reserves of Shunde and Chancheng; and added Jiangmen and Maoming and other places. As of now, Shimao Strait has rapidly deployed in Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, Jiangmen and other core cities in the Bay Area, forming a comprehensive layout of the three core areas of Haixi Economic Zone, Guangdong-Hong Kong-Macao Greater Bay Area, and Hainan Free Trade Zone (Hong Kong).

　　Shimao Strait told reporters that the Bay Area is the future of Shimao Group’s deep cultivation area. At present, the group’s value in the Bay Area ranks second among real estate enterprises in the Bay Area, of which Shimao Strait has a value of nearly 250 billion yuan in the Bay Area.

　　In the company’s internal view, the Greater Bay Area beyond reasonable doubt is a hotspot city cluster for future development. In the next ten years, the entire Greater Bay Area will see 30 million population increase, laying the foundation for the unlimited development potential of this hot land of global attention. In fact, Shimao Strait, as the vanguard flag and innovation test field of Shimao Group, is more like the "special zone" within Shimao Group, which has been given great space by the group. Shimao Strait contributes about 1/3 of the performance scale of Shimao Group every year with the reform spirit of daring to break through, dare to take risks, dare to try, and dare to be the first in the world. Yan Yuejin analysis believes that Shimao Strait has a very important leading role in the Greater Bay Area market, especially with the increase in the development of the market around Guangzhou, which requires the participation of compound real estate companies like Shimao Strait.

　　Establish benchmarking projects and drive brand power with product strength

　　In 2017, Shimao Strait took the lead in landing the group’s product series and was fully recognized by the market. The first bright series product Xiamen Shimao Bright Tiancheng entered the market for 18 months, with a total sales of more than 7 billion yuan; the first national style product was born in Fuzhou Shimao Yunshang Guling, adding 4 billion yuan to the project.

　　When Lu Yi first entered the Bay Area in the Shimao Strait, he pointed out: "Only through benchmarking projects with good products, high quality, good operation, good service and high influence can we quickly open up the situation in the newly entered provinces and lay a solid foundation for deep cultivation in many provinces."

　　After the Shimao Strait entered the Bay Area, works such as Guangzhou Shimao Swan Bay, Guangzhou Shimao Tianyue, and Shenzhen Huangting Shimao Yuxi have been landed one after another. For a long time, Shimao Strait has cherished the value of land and has spared no effort to continuously excavate and shape "product power".

　　For example, the above three projects are located in the core of the city and have not been able to enter the market for many years. In the eyes of many companies, they are "thankless" projects. However, Shimao Strait believes that it is a rare opportunity to have the opportunity to enter the core area of the city, establish a benchmark and establish a brand. For this reason, the company spent 42 days to perfect more than 100 details of the Swan Bay project from the inside to the outside, and achieved a premium rate of 50% to 80%. The success of the Swan Bay project has also given Shimao Strait more cooperation opportunities in the Greater Bay Area. Shenzhen Huangting Shimao Yuxi is one of them.

　　After the successful transformation of Shimao Strait, Shimao Swan Bay has been positioned as a benchmark in Guangzhou and even the Greater Bay Area. It can be said that the creation of a series of benchmark projects has not only made great gains in the performance of Shimao Strait, but also quickly recognized the corporate brand.

　　Diversified development, practicing the "big aircraft strategy"

　　Diversified development has always been the growth gene of Shimao Group, which is called "big aircraft strategy" within the group. Real estate is the "main body"; the "solid wings" are business operations, hotel operation, property management and finance, etc., and the "stable tail" is high-tech, medical care, education, elderly care, culture and other quality resources. As the vanguard flag and innovative experimental field of Shimao Group, Shimao Strait is the most determined solidifier of these diversified formats.

　　Shimao Strait has fully implemented the "big aircraft strategy" of the comprehensive development of the group’s diverse businesses, and has now formed a good development situation of coordinated multi-business development. The business sectors include real estate development, super projects, landmark city complexes, hotels, commerce, cultural tourism development, culture, and high-tech.

　　In the process of empowering the Greater Bay Area, the company has integrated high-tech companies including Alibaba Cloud and SenseTime Technology; introduced high-quality educational resources such as Reed College of Harrow School and Forbidden Academy; signed contracts with internationally renowned hotel brands such as Conrad and Fairmont; created the Bay Area Living False God Pan Jiangmen Shimao Bihai Silver Lake, leading a new lifestyle in the Bay Area.

　　After the layout of 100 billion, adhere to "user-centric"

　　In recent years, the large-scale development of regional companies has become an industry trend. But with the real estate industry entering the era of stock, user requests have undergone fundamental and profound changes.

　　Regarding the development path of "after 100 billion", Lu Yi had a clear understanding a long time ago. "The volume of Shimao Strait is getting bigger and bigger, and the goal of struggle is getting bigger and bigger. We must adhere to the company’s traditions: strong execution, profound self-reflection, and down-to-earth self-innovation. Only by having the courage to reform can we break through the bottleneck."

　　When it comes to the company level, how to break through the bottleneck of "after 100 billion", Shimao Strait said that with the changes in the market and the adjustment of the business strategy module based on the organization, the company has identified three strategic goals for the future: aspire to become the most influential real estate company, the real estate company with the strongest ability to integrate resources, and the real estate company that can create value for users.

　　Under this trend, Shimao Strait regards the strategy of efficient deep cultivation and benchmarking as the source of life under the development of mature markets.

　　Whether it is a project, a region, a city, or an enterprise’s management standards, execution standards, product standards, service standards, organizational capabilities and corporate culture, Shimao Strait will launch a benchmarking strategy in all dimensions, learn from the strongest, defeat the strongest, and become the strongest. Based on this, Shimao Strait will not only deeply and thoroughly implement the group’s "big aircraft strategy" to empower the city in the future, focus on users, and create value for users, but also succeed in benchmarking strategies in various fields.

　　In response to the future operation trend of the real estate industry, the company believes that the stability of the industry will become increasingly high, and the survival of the fittest caused by this round of cyclical adjustment will greatly increase the concentration of the entire real estate industry, promoting the maturity, specialization, and systematization of the industry.

　　In response to the opportunities in the future cooperation market, the company told reporters that the real estate industry is expected to enter a stable and calm stage. Therefore, there will be many opportunities for mergers and acquisitions or cooperation opportunities in the future, which is the general trend. Opportunities and risks have always coexisted, and the company will try to consolidate itself and avoid risks as much as possible.?

Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.

The 2023 Hua Chenyu Mars Concert has been announced in three cities – Hangzhou, Chengdu and Wuhan. This year’s "Mars Concert" will still bring the ultimate fusion of music and play, and will also add local characteristics to bring a unique and novel "garden-style" music experience. All four tickets in the Twin Cities are sold out, and the discussion of "Mars Concert" is a hot search on various platforms, once again witnessing Hua Chenyu’s box office appeal.

In the sound of fans’ "encore", Hua Chenyu announced that the Hangzhou station will be added on April 7 and the Chengdu station will be added on May 2, and announced that the Hangzhou station (April 7) will open for pre-sale on March 26. So far, the "Mars Concert" has been held in Haikou Wuyuanhe Stadium (four-sided platform) in 2019, Haikou Changying Global 100 Fantasy Park in 2021, and Hangzhou station and Chengdu station in 2023. Hua Chenyu will also become the only mainland singer to hold three consecutive days of concerts in Haikou, Hangzhou and Chengdu.

For a long time, Hua Chenyu and the Mars concert team have welcomed every Martian home with the utmost sincerity at all costs, insisting that the ticket price does not increase for ten years, the top stage beauty has a long standby time, and one ticket can enjoy two performances of "afternoon show + evening show". The performance duration is not less than 240 minutes, and there are no less than 30 songs per day. Martians can freely choose the way they like to experience the performance. There are also new songs, interactive patterns, romantic streamers and other rotating surprises, so that everyone can immerse themselves in the world of music, eat and drink, and feel the great mountains and rivers of the motherland. And every Martian also gives the "Mars team" a sense of security with the most practical response. Tickets for the Mars Concert in Hangzhou and Chengdu are still in short supply after two consecutive days, which is enough to show everyone’s unswerving expectations for the "Mars Concert". Recently, the organizers announced that the Hangzhou and Chengdu stations will be open for three consecutive days, and the first concert will be advanced to April 7, quietly advancing the pace of the "Mars Spring Season". This move not only tries to meet the expectations of the Martians, but also shows the extraordinary confidence of the Mars team.

The warm spring sun illuminates the pace of "Mars Concert" dream building. With the approaching performance of Hangzhou Station (April 7th & 8th & 9th), the "Mars Behind-the-Scenes Team" has been in Hangzhou Baima Lake Park for nearly a month in advance. Several large trucks with banners of "Mars Concert" slowly drove into the venue. A fantasy Mars paradise will soon be built on this empty land full of thoughts and expectations, and I look forward to every Martian with sincerity returning home. There are also local netizens who warm their hearts every day to post the real-time progress of Mars construction and witness the grand scene of "rising from the ground". The huge silver ring building draws the fairy tale of Mars in their hearts, evoking countless beautiful imaginations. Fans have expressed that this scene is full of a sense of belonging and security! Many fans have started to prepare the red "war robe" when they "go home", or the real-name squatting concert band rehearses the bed-the-scene, and prepares for the "Mars Spring Tour" early.

The third stop of this year’s "Mars Spring outing season" is Hua Chenyu’s hometown of Wuhan, Hubei. Ten years ago, he set out from here with a musical dream for more people to see. Ten years later, he brought the same passion and led tens of thousands of "Martians" home, bringing another layer of romance to this reunion. Looking forward to the pre-sale of the "Mars Concert" Hangzhou Station (April 7), Chengdu Station (May 2), and Wuhan Station (May 27/28), every Martian can go home smoothly!

Space and vehicle comfort are closely related, and today we bring you this car. Let’s take a look.

First of all, from the appearance point of view, the front face design of the Galaxy E8 has taken a simple route, which looks more stable and atmospheric. The headlights are very in line with the consumer’s aesthetic, and the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5010MM*1920MM*1465MM, the car adopts a capable line, the body gives a very delicate feeling, with large-sized thick-walled tires, the overall visual effect is very full. On the rear design, the rear and the front of the car echo each other, the tail lights look very unique, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, very in line with the taste of young consumers. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. From the central control point of view, the 45-inch central control screen is used for decoration, which makes the interior style impressive and looks quite dynamic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and it looks very technological. The car adopts imitation leather seats, which are wide and thick, and the overall riding experience is soft and comfortable.

The Galaxy E8 is equipped with an electric motor with a total power of 475KW and a total torque of 710N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

After watching today’s talk, do you have a lot of ideas? The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

　　In response to the recent online discussion of Nongfu Spring and Wahaha’s past, Nongfu Spring finally has a formal response.

　　Yesterday evening (March 3), the founder of Nongfu Spring, Zhong Shanyuan, posted an article on the official WeChat of Nongfu Spring entitled "Zhong Shanyuan: I have three things with Zong Laoer", responding to the controversy related to Wahaha and Zong Qinghou.

　　First, to clarify the rumor that the "first pot of gold" came from Wahaha, Zhong Shanxuan said that his first pot of gold did not come from Wahaha, but from the cloth business. As for the statement of "being fired for flushing goods", Zhong Shanxuan introduced some details in the article and said, "I have never received a salary in Wahaha, let alone been fired for flushing goods."

　　Regarding the "dispute between natural water and pure water", which has been quite controversial on the Internet recently, the article mentioned that after 2000, the dispute between natural water and pure water was boiling. As the two "protagonists" of the dispute, Wahaha and Nongfu Spring clarified their respective positions and product propositions in the dispute, and both achieved certain results in the follow-up. "Since then, we have litigated each other, but in the end Zong Lao and I shook hands and made peace under the witness of the main leaders of Hangzhou at that time." Zhong Xuanyi said that to this day, he still insists that the mineral elements in water are essential to human health, which is why he insists on producing natural water. "However, my respect for Zong Lao’s entrepreneurial spirit has never wavered."

　　Previously, the death of Zong Qinghou, the founder of Wahaha, caused countless netizens to mourn. At the same time, Wahaha’s rival Nongfu Spring has also become the focus of people’s "criticism" and even criticism. There are more and more remarks on social platforms about Zhong Xiangxuan "who used to be a dealer under Zong Qinghou but was fired for changing", and even "farmer and snake". One-sided comments also caused Nongfu Spring to fall into a "word-of-mouth crisis".

　　Zhong Yuanyuan said at the end of the article that he hoped that while the majority of netizens expressed their thoughts on Zong Lao, they would not be influenced by individual self-media or big Vs. No matter Wahaha or Nongfu Spring, they always adhere to the same thing: to produce good products for the common people.