Middle-aged idolize fever: the mother in the light sign can escape the "fake Jin Dong" but can’t escape the fake scalper.
The idolize fever in middle age tends to be more turbulent.
Writing/Starry Night
Editor/Li Xuanqi
Accompanied by a deep and crisp "rush" from Big Brother Huang Niu, Zhang Qinglan followed a group of young people around the age of 20 and rushed into the studio behind the black curtain.
Zhang Qinglan, 42, met a scalper selling fake tickets on her first trip to idolize and offline activities. After a thrilling experience, she rediscovered what idolize was.
From "Fake Jin Dong" defrauding "Aunt" of her true feelings with inferior videos, to the fact that in recent years, more and more middle-aged people have joined the idolize team, and middle-aged people with more abundant financial resources and more mature ideas are using their own ways to create a different kind of spark in generate in the wave of idolize.
Zhang Qinglan is a newcomer in middle-aged idolize, and there are many middle-aged fans like her. Being cheated by scalpers, unable to play online, unable to find organizations and other reasons have caused them to look like outsiders. However, there are still more "Zhang Qingyi" who have become fans of love beans, and they have the latest and most comprehensive love bean trends in their hands, so it is easy to call on a group of fans to support love beans together.
But the same thing is, the idolize fever of middle-aged people often comes more turbulent.
Standing outside the rice circle, I experienced an embarrassment of spending money on fake tickets.
Zhang Qinglan, who drove for two hours to the outside of the performance venue, looked at her young sister with a fan, a handkerchief, a light sign and other AIDS in her hand, and some make a fool of oneself in her heart: If you don’t have any equipment, will it seem very careless?
But in contrast, buying tickets is the most urgent thing at the moment. Because she is not good at playing Weibo Chaohua, Zhang Qinglan always knows the journey of Aidou a step later. By the time she realized that Aidou was coming to her city, the opportunity to get tickets had already passed.
More than two years ago, Zhang Qinglan got to know Jackson Wang from a child’s mouth, and then she became a loyal fan. "In the past, life always revolved around the family, and I didn’t know much about the entertainment circle, but after knowing Jackson Wang, I felt that he was really a valuable boy." Since then, Zhang Qinglan has played Jackson Wang’s songs in her headphones and watched Jackson Wang’s programs, and she has become a real fan.
After more than two years of silent pursuit, Zhang Qinglan finally got the chance to meet Jackson Wang for the first time. Not knowing the form of ticket sales and the arrangement of the support club, Zhang Qinglan just dressed herself younger and went to the scene alone.
After arriving at the meeting place, a middle-aged man wearing a black T-shirt, black trousers and black sneakers went straight to Zhang Qinglan, and then whispered back to her: "Do you need a ticket?" Zhang Qinglan, who was wondering that she couldn’t find the ticket booth, concluded at a glance that this was a professional scalper, so she thought, "It’s such a rare opportunity. As long as you can enter the stadium, you can buy a scalper ticket." “
Shortly after Zhang Qinglan arrived at the scene, the scalper took the initiative to strike up a conversation.
After a few simple inquiries, the scalper said that he had a channel for the staff to bring Zhang Qinglan into the venue disguised as a staff member, and only needed 800 yuan. However, it’s just to bring in the show. The scalper will give him a work permit that is not his own, and there will be no seats after the show. It depends on the individual.
In a short time, there were more people standing beside Zhang Qinglan, including two college students’ sisters, and boys wearing several clothes of Jackson Wang design brand "TEAM WANG" from head to toe. Zhang Qinglan learned through conversation that these brothers and sisters bought scalper tickets from idle fish, Weibo and other channels and then went offline to find someone.
After waiting for about ten minutes, the scalper in charge of selling tickets found two other helpers, dressed in the same clothes, with the same dark skin and the same accent. There is no doubt that they are a group of scalpers fighting in teams. One of the scalpers carefully looked at the gathered fans, including Zhang Qinglan, and said, "Two young, one old and one male, wait for me to find a similar work card."
At this time, Zhang Qinglan and several other fans still think that they can really get a work permit, but they just need to use it carefully. However, the situation changed quickly. The scalper who claimed to be looking for a work permit just inquired about the surrounding situation and suddenly came back and said in a low voice, "Come with me quickly and go in now."
At 17: 29, according to the ticket gate, there is still one minute left, but there are still two hours before the event begins. Zhang Qinglan followed the big troops around a railing and trotted to the side door of the performance venue. On the way, two staff members saw the chaotic scene from a height, and they stopped it aloud, but everyone had only one idea in the chaos — — Run hard.
At 17: 32, Zhang Qinglan was shocked by the scene when he arrived at the side door. About 30 young faces crowded together, and three or five scalpers began to complain. "How did you bring so many people?" It will be discovered if it is too eye-catching later. At that time, Zhang Qinglan and several fans in the same trade realized that it was a pure scam to enter the stadium with a work permit. The scalper just found an unguarded entrance and stuffed them into the stadium, and everything would be fine.
Before Zhang Qinglan and his friends recovered, the black curtain of the side door was suddenly opened by a staff member in the venue. At the moment, more than 30 people rushed in, and Zhang Qinglan, who was caught in the middle, had been wrapped into the field before he could react.
At 17: 38, about 30 people poured into the venue and scattered, each looking for a place to hide at will. However, Zhang Qinglan and several of his peers have begun to get anxious. One of the boys keeps looking for scalpers to talk on WeChat, while the other side continues to look for regular tickets that can provide places on idle fish.
In the face of doubts, the scalper quietly sent a message to Zhang Qinglan, "hide when checking tickets, or hide in the toilet first, and then find a fan with tickets to ask for an electronic code." Before everything was ready, the staff took the photos and looked for them one by one.
When the staff came to Zhang Qinglan and asked her to show her the tickets, she suddenly panicked and told the staff that she had been cheated by the scalper. When she arrived at the door, she realized that what she bought was not the tickets at all, but the opportunity to evade the tickets. After that, the staff seriously educated Zhang Qinglan and drove her out of the venue.
"That feeling is really shameful. I can’t be cheated by fake scalpers next time." After leaving the venue, Zhang Qinglan added several young fans’ WeChat, asking them to take her to find formal channels and grab tickets together next time.
In less than half an hour, Zhang Qinglan experienced embarrassment, panic and helplessness that may be difficult to meet at this age. On the way home, she saw the scalper who had just cheated her and took a new group of people to another path … …
Middle-aged people who are integrated into rice circles: buying endorsements and organizing activities to become big coffee in the circle.
Zhang Qinglan, who encountered an embarrassing and crazy scene in the initial attempt of offline activities, had extremely limited information because she stood outside the rice circle. But in fact, not all rice circles are led by young people, and many middle-aged people with strength and ideas are even more likely to stand in high positions.
In the seventh season of "Qi Pa Shuo", there is a debate topic: "Should I stop my mother from supporting male stars crazily?" Among them, the deer, as the debater of the opposing side, once broke the golden sentence: Why can’t there be a mother in the candlelight?
Zou Ying is such a mother in a light sign. She has never been to idolize before, but now she is an avid middle-aged groupie in the eyes of her family.
"Zhu Yilong is an actor who has unique insights and awe in performance. He has high requirements for himself, so we will also be infected." Zou Ying said of Zhu Yilong, "After the explosion of fire in 2018, he actually had many opportunities to make quick money on variety shows, but he didn’t. He was still working hard as an actor.
Zou Ying’s enthusiasm for Zhu Yilong stems from a recognition of the conformity of the three views. Zou Ying, who works in a well-known foreign company, originally belongs to a career-oriented woman who is serious and responsible for her work. She just turned 40 and managed a small team in the company. The leadership and management accumulated over the years also played a great role on her way to idolize.
Although it is difficult for Zou Ying to follow the front line and pick up and drop off the plane for work reasons, there are fewer opportunities for the export of first-line materials, but this is precisely an important way for fans to become big coffee in the circle.
Zou Ying’s advantage is that she has a more stable economic income compared with young fans, which enables her to support Zhu Yilong’s endorsements and magazines quickly at the first time, or even buy in large quantities at one time, and then send out the surplus products by drawing a lottery to call on other fans to do data, and the popularity and followers in the circle are increasing day by day.
Zou Ying opened WeChat to show the zinc scale the WeChat group, QQ group and Weibo group in his hand, and there are five in all. Under normal circumstances, what Zou Ying shares in the group is all about Zhu Yilong’s daily life, such as The Rebel, which was a hit some time ago. Zou Ying will discuss Zhu Yilong’s acting skills and role stories with the fans in the group every day.
But when a magazine is on sale or a new spokesperson announces it, Zou Ying will show his passion for doing projects at work on weekdays. "We usually call on the rich to hold the money field, and some people hold the people field. Magazines within 100 yuan hope to have one person and useful products can also be supported, but those beyond their own capabilities will not be respected. " If money is really tight and there is no demand for products, donating a free lunch with 1 yuan money can also be counted as part of Zhu Yilong’s data.
And Zou Ying, from Nongfu Spring soda water endorsed by Zhu Yilong to Chopin’s "Ice Cube" series rings of the same paragraph, all got in the bag. Even the coffee machine that was not used at home, Zou Ying moved to the office for colleagues to use for free. In this way, colleagues in the company also volunteered to help her vote for Zhu Yilong.
Purchasing power and leadership have become the important reasons why Zou Ying can’t do data and has no time to run the front line, but still has appeal.
The main force chasing the front line is young fans.
Fang Yu, who just celebrated her 50th birthday, is now mixed with rice circles. However, unlike Zou Ying, she has just retired from work, and she is tired of being a leader, but enjoys the feeling of being an ordinary fan.
"Before Sean Xiao’s endorsement was put on the naked-eye 3D screen of the mall, I followed the call of the support club to punch in offline. At that time, many fans were quite surprised to see me." The dialect mentions the scale of zinc. Although there are a lot of "Auntie Powder" in Sean Xiao, there are still a few people who can actively integrate into the circle like her.
Double-relaxed eye protector, usmile’s electric toothbrush, unified Manchu dinner, self-heating hot pot with small stove, double-set knife, stone robot … … All Sean Xiao’s endorsements and the same products can be found in Fangyu’s home. Because of the high degree of cooperation and sufficient disposable time, Fang Yu has been regarded as a priority batch of support team members by some big coffee fans of the support club. When organizing offline activities and punching in support occasionally, Fang Yu can have an admission ticket.
How does the disorderly idol economy market collide with aunts?
After many adverse events, the rice circle actually seems to have been crowned as a "scourge". But in fact, according to the data, the total scale of China’s idol industry may exceed 130 billion yuan in 2020. At the same time, the scale of the new tea market, where the competition is white-hot, is still at the node of breaking through the 100 billion yuan mark.
It is not difficult to see that the cake of idol industry is really mouth-watering.
According to media statistics, groupies are the largest, most sticky and highest consumption kinetic energy group in the field of pan-entertainment. Among them, female students in first-and second-tier cities, unmarried and rich are the main force of groupies.
However, in recent years, with the advent of the new media social era, the frequency of Internet star-making is faster, and the coverage circle is constantly breaking through. According to the results of a questionnaire, 34.05% of the "post-60s" idolize group are willing to spend more than 5,000 yuan for idolize every month, which can be said to be ahead of fans of other age groups.
A common way to call fans to do data in rice circles is to draw a lottery.
To some extent, middle-aged people with economic strength and mature thinking ability are more responsible for their idolize behavior. However, at present, the fast-running idol economic market and disorderly idolize behavior appear side by side, and the middle-aged people are also facing the mutual integration with the rice circle culture.
In this process, the ticket market in the idol economy is chaotic, and the problem is more and more obvious after the middle-aged groupies join. The repeated prohibition of scalpers actually has an important relationship with the irregular professional ethics of the staff in the entertainment market. Zhang Qinglan told Zinc Scale that the scalpers responsible for ticket sales and leading the way actually reached a profit-sharing cooperation with the infield staff who opened the curtain.
Take the tickets of 800 yuan purchased by Zhang Qinglan as an example. If she successfully hides and watches the normal performance, the income of 500 yuan will go to the infield staff, and the rest of 300 yuan will go to the scalper who sells tickets and leads the way.
In addition to this kind of private transaction that violates professional ethics, irregular wild speculations have also become a big mess. Zhang Qinglan later learned that she bought fake tickets in 800 yuan, some fans spent 500 yuan, and some fans spent 1200 yuan. If she didn’t happen to meet someone who bought them through a unified channel, it would be difficult for her to tell whether the price was normal.
Not to mention for a long time, the scalpers in the ticketing market have countless tickets, but fans can’t grab a ticket, which is not unrelated to the above chaos. Under such circumstances, it is more difficult for middle-aged fans like Zhang Qinglan who have not yet stepped into the rice circle to buy regular tickets.
With the diversification of Internet star-making methods, the number of middle-aged groupies will continue to increase, and the expansion of fan scale is positively related to commercial value, so the middle-aged groupies with leadership and purchasing power will also receive more and more attention. On the optimistic side, mature middle-aged groupies may bring a new cultural collision to the rice circle culture and eventually form a more benign atmosphere.
But on the pessimistic side, the crazy and disorderly idol economy market may isolate middle-aged groupies from the rice circle for a long time, and the coverage and market scale will be affected.
But in the final analysis, rice circle culture is not a heinous scourge, but more like a child who lacks spur and discipline.
END