Intermediaries are an important part of the real estate market. Due to the changes in the real estate market in recent years, incidents of intermediaries "asking for salaries" from developers have also occurred from time to time.

　　Recently, a document titled "Notice on Matters Related to Shenzhen Zhongyuan Feedback Commission Advance" circulated on the Internet, in which the information that "each developer/agent has not paid Shenzhen Zhongyuan’s commission exceeds 1 billion" attracted attention.

　　Well-known intermediaries post for commissions

　　The signature of the online document is "Shi Junrong, CEO of Zhongyuan Group", and the time is August 11, 2023.

　　According to the document, in recent years, the real estate industry has been sluggish, and developers’ capital chains have been broken and thunderous, unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.

　　According to First Finance, insiders of Zhongyuan Group confirmed the authenticity of the above documents to First Finance.

　　"According to the practice of the real estate sales industry for many years, the income of sales personnel includes basic salary and commission, and the commission needs to be paid after receiving the sales commission from the developer/agent." The above-mentioned commission payment system has been implemented by Zhongyuan Group since its establishment 45 years ago, and the basic salary part of employees has always been paid in full on time every month, and there has never been any delay in salary or malicious arrears of salary.

　　Regarding the commissions not received by employees, the above-mentioned document states that if Shenzhen Zhongyuan is required to advance the commission without receiving the sales commission from the developer/agent, even if only the commission of the grassroots employees is advanced, the amount of funds that need to be advanced has exceeded 400 million yuan, which will make the company’s operation more difficult. For the reasons mentioned above, Zhongyuan Group and Shenzhen Zhongyuan do not have the prerequisites for advance payment of employee commissions and partner commissions without receiving the sales commission from the developer/agent. However, considering the living difficulties of some particularly difficult employees, the board of directors of Zhongyuan Group has decided to issue special hardship pensions to employees with special difficulties. Employees with special needs can submit applications according to the process, and the group employee association will review and approve them.

　　Involving Evergrande, Baoneng, etc

　　According to public information, Shenzhen Zhongyuan belongs to Zhongyuan Group, which was established in 1978 and is a large-scale comprehensive real estate service enterprise mainly engaged in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management, data integration, and investment immigration.

　　The company’s official website shows that currently, Zhongyuan Group has more than 55,000 employees, 2,500 directly-operated floor shops, and has established branches in 60 cities around the world, with business reaching hundreds of cities. It has become a pioneer and leader in the real estate agency industry.

　　According to the Shanghai Securities News, Shenzhen Zhongyuan is the abbreviation of Zhongyuan Real Estate Agency (Shenzhen) Co., Ltd. It is a large professional real estate agency company in Shenzhen. Since 2001, the number and sales volume of real estate agents in the secondary market have accounted for the main share of the Shenzhen real estate market.

　　Shenzhen Zhongyuan provides research services for government land investment, full consultation planning and sales agency services for developers, and residential, office, shop, factory rental and sales brokerage services, as well as mortgage, appraisal and other services for customers in Shenzhen and Hong Kong.

　　The above-mentioned document states that in recent years, the real estate industry has been sluggish, and the capital chains of major developers have been broken one after another. They have been unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.According to statistics, the developers/agents have not paid Shenzhen Zhongyuan commission more than 1 billionThe court has initiated a lawsuit to pursue the amount of 535 million yuan.Where the court has ruled that the amount of enforcement exceeded 400 millionThe amount to be judged 135 million multiple.

　　At present, the main developers and projects sued by Shenzhen Zhongyuan include Kaisa, Hengda, Baoneng, Shimao, Longguang, and Jixiangli. The above-mentioned real estate developers who have been sued recently are also subject to various news.

　　According to First Finance, Bai Wenxi, vice chairperson of China Enterprise Capital Alliance and chief economist of IPG China, told First Finance that from the perspective of creditor repayment order, the payment of intermediary sales commission should be classified as ordinary creditor’s rights, and the general supplier is in the same sequence, and the repayment order is after the senior debt rights with secured mortgage and other credit enhancement conditions, and before preference share.

　　Bai Wenxi said that in the process of chasing commissions, real estate intermediaries can seize as many of the other party’s effective assets and key current accounts as possible by means of pre-litigation preservation, and then fully negotiate with the other party to achieve maximum reconciliation as much as possible, so as to recover claims as soon as possible.

　　Shenzhen second-hand housingDeal size shrinks

　　A massive loss of employees

　　Data from the Shenzhen Real Estate Intermediaries Association shows that since 2020, the transaction volume of second-hand houses in Shenzhen has continued to decline. From 2020 to 2022, the number of second-hand houses signed online in Shenzhen (the number of sales and purchase contracts initiated on the Shenzhen real estate information platform, and the number of non-final transactions) was 120,295, 44,375, and 26,853, respectively. The number of second-hand houses recorded in the first half of this year was 20,852, only a fraction of the peak in 2020.

　　On July 12 this year, data disclosed by the Shenzhen Real Estate Intermediaries Association revealed that the average monthly turnover of second-hand real estate agents in Shenzhen in the first half of this year was 0.09 units per person, translating to an intermediary who could only sell 1.08 units a year.

　　In recent years, the scale of second-hand housing transactions in Shenzhen has shrunk, leading to a large loss of employees.

　　"At the peak of the market, there were more than 60,000 star-rated intermediaries (real-name registration practitioners) in Shenzhen, but now there are only more than 20,000 people left, and the industry is struggling to survive," said a relevant person from the Shenzhen Fangfang Association. In addition, the "newcomer rate" of Shenzhen’s intermediary industry in the first half of this year was about 21.6%. In 2020, when the market is hot, 49.3% of practitioners are newcomers.

　　The Shenzhen Real Estate Intermediaries Association pointed out that the first-quarter "phased Xiaoyangchun" market in Shenzhen’s second-hand housing market came to an abrupt end after entering April. Even from the second quarter, the monthly transaction volume continued to drop, and returned to the embarrassing situation of less than 3,000 units per month during the annual epidemic. In the final analysis, after the market bottomed out, market confidence has not been completely restored. After entering the second half of the year, with the accumulation of new housing sales pressure, the white-hot competition for second-hand housing and the weakening of market expectations for policies, in the absence of any support to stabilize expectations, it may be difficult for the market to reproduce a similar "phased Xiaoyangchun" market in the first quarter in the near future.

　　edit|Sun Zhicheng, Yi QijiangProofreading |Zhao Qing

　　The daily economic news is comprehensive from Securities Times, China Business News, Shanghai Securities News, etc

　　Recently, on the 24th anniversary of Macau’s return to China, Autonavi Maps announced the official launch of "Guangdong-Hong Kong-Macao Integrated Navigation". This service is based on the research and development of the Beidou satellite navigation system, and is committed to providing accurate and convenient navigation and travel services in the Greater Bay Area. It realizes a seamless connection with the use experience of Autonavi maps in the mainland, so as to better serve the increasingly hot "south-up-north-down" two-way travel and promote economic integration and development. This is also the first map navigation product in the industry to span the Guangdong-Hong Kong-Macao region and achieve a unified experience.

　　According to reports, in order to achieve the goal of integrated travel and navigation in the Greater Bay Area, this Autonavi map is based on Beidou positioning technology and has launched a number of innovative functions for Hong Kong and Macao, including lane-level navigation, intelligent traffic light countdown, tunnel navigation, and intersection guidance maps, etc., which have greatly improved the level of route planning and navigation services in the Guangdong-Hong Kong-Macao Greater Bay Area.

　　For example, the Beidou lane-level navigation service, Autonavi’s self-developed deep learning model, can realize the 3D automatic modeling of the whole road network integration, and realize the fully automated 3D mapping of building roads, natural environment, urban landmarks and other elements in the map in Hong Kong and Macao; and based on the AI dynamic vision technology for driver human factors engineering, it can dynamically adjust the navigation screen closer to the driving perspective according to the current location and road shape, and build a digital world that combines virtual and real, allowing users to see what they get during the navigation process, "second understanding".

　　After the launch of "Guangdong-Hong Kong-Macao Integrated Navigation", Autonavi Beidou lane-level navigation has been further popularized nationwide and has become the largest lane-level navigation service in the world.

　　There is also an intelligent traffic light countdown service, which is also based on the continuous and stable positioning ability of the Beidou system, combined with cutting-edge technologies such as artificial intelligence and smart transportation to build core computing power, so that the real-world traffic light countdown countdown can be realized on the APP. "Mirror" reproduction.

　　According to reports, the Autonavi smart traffic light service was first launched in the mainland in May 2022. This is the first red light countdown service in the industry to be launched on the smartphone terminal and "anticipate" second-level changes in computing power. As of now, the daily countdown service provided by Autonavi smart traffic lights nationwide has exceeded 2 billion.

　　In addition, Autonavi tunnel navigation has also been launched in Hong Kong and Macao. Based on the self-developed "inertial navigation spatial positioning technology", it integrates mobile phone sensors, road networks, mobile networks, satellites and other elements for mixed real-time computing, which greatly alleviates the stability of positioning signals in tunnels.

　　Autonavi tunnel navigation was first launched in March this year and is the first domestic tunnel navigation technology solution with complete positioning capabilities and based on smartphones.

　　There is also the Autonavi cross-city bus service, which can also realize the integrated travel plan planning that spans any city and region in the Greater Bay Area, covers multiple travel modes such as bus, walking, cycling, and calculates extremely fine time and distance, truly achieving a "door-to-door without dead ends", one-click intercity public travel planning service.

　　In addition to the above features, Autonavi Maps has also added practical services such as intersection guidance large map, riding and walking navigation in the Greater Bay Area, and greatly updated and optimized the data "freshness" in the area (for example, the Hong Kong-Zhuhai-Macao Bridge that has just started trial operation has also been included in the route planning plan), dedicated to further strengthening the unity of navigation and travel services in the Greater Bay Area.

　　As a professional provider of digital map content, navigation and location-based service solutions, Autonavi Maps has always been committed to using technological innovation to transform various cutting-edge technologies into civilian transportation services to provide users with a better travel experience. In the future, Autonavi Maps will also continue to improve in the field of technology to better serve the transportation of the majority of users.

Guangzhou, Guangdong: A variety of models get together to promote consumers’ opportunities.

In China, the sales of new energy vehicles are increasing.In 2022, the annual sales of new energy vehicles in China was 6.887 million, a year-on-year increase of 93.4%.According to the latest data of the Federation, the retail penetration rate of new energy vehicles in China reached 31.6% in February 2023, far exceeding the level of the same period last year. This brings double challenges of market and price to the traditional fuel vehicle market. What changes have taken place in the consumer market?

CCTV reporter Yan Yaqian:At the scene of an automobile consumption festival in Guangzhou, Guangdong, many consumers came to buy cars and choose cars. There are about 50 automobile brands in the whole exhibition area, and there are as many as 150 models on display.

The staff told reporters that the biggest change in this year’s auto show is that the preferential strength has increased significantly. In addition to the 1000 yuan-3,000 yuan consumption subsidy, various manufacturers also have different degrees of promotional activities.

Mo Zunming, a staff member of Guangzhou Dongfeng Nissan booth:The original price of this car is 271,300 yuan, which means a discount of 85,000 yuan. There are licensing subsidies and insurance subsidies, and the maximum discount can be more than 100,000 yuan.

The staff told the reporter that two years ago, the proportion of new energy vehicles at the auto show was only 20%, and there were few concessions. This year, the proportion of new energy vehicles and fuel vehicles is equivalent, and the promotion efforts have also increased. In the face of competition, in order to win more customers, fuel car manufacturers are also reducing prices and promoting sales. The "price war" is in full swing, which also makes consumers with car purchase plans eager to try.

Since the beginning of this year, Hubei, Guangdong, Jilin, Sichuan and other places have introduced various policies aimed at stimulating automobile consumption, including issuing coupons, extending the time of car purchase subsidies, and increasing car purchase indicators.China Association of Automobile Manufacturers predicts that the total automobile sales in China will be 27.6 million in 2023, up 3% year-on-year, of which the sales of passenger cars will be 23.8 million, up 1.3% year-on-year; The sales volume of new energy vehicles was 9 million, a year-on-year increase of 35%.

New energy vehicles have cut prices and fuel vehicles have entered the market to "fight"

At the beginning of January this year, Tesla launched the "first shot" of car price reduction, and then new energy brands such as Wenjie, Tucki and Zero Run followed suit.At the beginning of March, the news of a group of "Dongfeng" car companies’ promotion pushed the "price war" of this price reduction promotion to a climax. With the promotion of new energy vehicles at reduced prices, fuel vehicles have increased subsidies to "fight". What changes are reflected behind this in the automobile industry?

In March, in Hubei Province, several brands of Dongfeng Motor Group jointly cut prices, and Citroen C6, which only sold for 120,000 yuan, rushed to the hot search, and "flying to Hubei to buy a car" became a hot topic.

After Hubei, more than 40 car companies and nearly 100 models have joined the "price war" in Shanghai, Guangdong, Jilin and other regions, which has also stimulated consumers’ enthusiasm for buying.

The reporter learned that for fuel vehicles, on the one hand, the price reduction promotion is due to fierce market competition, on the other hand, the "National Six B", which is known as the most stringent emission standard, will be implemented. Car companies that used the "National Six A" emission standard models need to clean up their inventory before the implementation of the new regulations, and price reduction is undoubtedly the most direct and effective means. The price reduction of new energy vehicles also benefited from the sharp drop in the price of raw materials upstream of power batteries. According to industry insiders, in the long run, the new energy vehicle market has great development potential.

Ni Wei, Chief Analyst of Everbright Securities Automobile:The impact of fuel vehicle price reduction on new energy vehicles will become smaller and smaller, because users will naturally stratify; At the same time, the R&D investment of car companies based on the next generation is basically in the field of new energy vehicles, so we think that the competitiveness of fuel vehicles will become weaker and weaker.

Market participants said that "green and low carbon" has become the transformation direction of the automobile industry, and the rapidly growing brands and models of new energy vehicles are also the performance of traditional automobile enterprises and market transformation. In the foreseeable future, the fast-growing new energy vehicles will launch rounds of challenges to fuel vehicles, and the fuel vehicles themselves are also fully transforming into new energy vehicles. Traditional car companies and new forces will meet again on a smarter and greener track.

　　CCTV News:The catering processing plant is next to the waste pile, without any legal procedures, nor any anti-rodent, fly, or dust facilities… The delicious food you order through the online platform may come from here, do you still dare to eat it?

　　Public complaints: Online ordering causes diarrhea

　　Recently, Ms. Wang, who lives near the Supo overpass in Chengdu, told reporters that she ordered food for her three children through the Internet. Although it tasted good, she ate a small wire in the dish at that time. She guessed that the wire ball used for washing dishes fell off, so she didn’t care. But about two hours after the meal, the eldest and third children who ate a lot developed stomach discomfort and diarrhea, and were immediately sent to a nearby clinic. The doctor said that it may be caused by eating food with excessive bacteria.

The refrigerators in unlicensed restaurants were seized.

　　Unannounced visit: Unlicensed restaurants are hidden next to a waste dump

　　How is the sanitary condition of the source restaurant of online ordering in Chengdu? The reporter decided to conduct an undercover investigation into this.

　　The reporter found the "target" next to the waste pile in the innermost part of the Xianglong Farmers Market. The restaurant is very simple, and it uses a scrap auto repair shop to do catering business. There are no relevant "three defenses" facilities at all. According to regulations, it is not allowed to engage in catering processing.

The delivery battery car is waiting to be loaded.

　　According to the guidance of the insider, the reporter went to another Fengge barbecue restaurant at No. 32 Yinghe Street, Jinniu District. Nearby residents told reporters that the takeaway business is very hot. The reporter found that the store was still burning honeycomb coal, the store was messy, and the floor was dirty.

　　Law enforcement strikes: restaurants are unlicensed, vegetables have turned yellow and deteriorated

　　On the 16th, law enforcement officers of the Chengdu Qingyang District Market and Quality Supervision Administration Bureau, together with local public security and urban management, came to the no-door brand restaurant next to the waste pile for law enforcement inspection. There are many boxes of finished products waiting to be delivered in the store, and some of the piled vegetables have turned yellow and begun to deteriorate.

Chefs in unlicensed restaurants without health licenses are investigated by law enforcement

　　After investigation, the store did not provide health permits and health certificates and other procedures. It did not have rodent-proof, fly-proof, dust-proof, and facilities at all. It should not be next to the waste pile and should be kept away from pollution sources. Then law enforcement officers sealed up the restaurant according to law.

　　Subsequently, the law enforcement officers came to Feng Ge’s barbecue restaurant. The legal person of the store confessed to the law enforcement officers that it mainly carried out takeout through an online platform. Only two of the staff in the store provided health certificates, and the ground hygiene in the store did not meet the requirements. The law enforcement officers immediately ordered the store to close for rectification, and the acceptance pending was qualified before it could open for business.

　　How can takeout eat with peace of mind?

　　When ordering takeaway, first of all to see if the takeaway business license is complete, brick and mortar store where the specific, it is best to choose the brick and mortar store we have been to choose the network order, when choosing to buy, too far away stores try not to choose, try to shorten the delivery time, avoid the possibility of food deterioration, and if you encounter food safety problems, the first time to contact the takeaway network platform, and you can complain to the local food supervision bureau.

　　In addition, the regulatory authorities to grasp the entity, no matter how the network shouts, the final landing of the black heart shop or entity. On the one hand, the regulatory authorities should improve supervision means to fill the regulatory blind spot, improve penalties, establish and improve the credit system, blacklist, increase the cost of illegal operations.

　　On the other hand, as an online platform related to food safety, it should undertake the functions of review and supervision for restaurant qualifications and environment. Market supervision departments should strengthen the supervision of these platforms and issue guidance on operability. (Source of this article: China News Service, CCTV News)

In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.

China Economic Weekly-Economic News On April 7, BYD announced that the Champion Edition of Qin PLUS EV 2023 was officially launched, with an official guide price of 129,800 ~ 176,800 yuan. As another sharp edge of the Qin family to subvert fuel, the new car was upgraded with five hard cores, in order to lead the pure electric A sedan to an advanced value.

BYD introduced that at the beginning of this year, the company launched the "King Bomb", and the Qin PLUS DM-i 2023 Champion Edition opened a new era of "the same price of oil and electricity" with an entry price of 99,800 yuan. The first month of listing got off to a good start, and the Qin family sold 30,540 cars. With the trend of "Qin" sweeping Liuhe, it topped the sales of all kinds of cars and became the champion of a new generation of family cars. In March, the Qin family sold 40,850 sets, reaching a new high.

The newly-launched Qin PLUS EV also has a brilliant historical record: since its listing, Qin PLUS EV has won the title of pure electric A sedan for many times and is deeply loved by young families.

According to BYD, Qin PLUS EV 2023 Champion Edition has launched six models, all of which have upgraded the core technology of E platform 3.0, and the starting price has reached 120,000, so that young friends who want to enter the new energy era in one step can more easily imagine pure electric life.

According to reports, in terms of technology upgrade, the new car upgraded the core technology of E platform 3.0, and the "gold content" of the model was greatly improved. Equipped with high-efficiency heat pump system with wide temperature range, the energy consumption of air conditioning is reduced by 40% under low temperature conditions, and the cruising range at low temperature is greatly improved; With the eight-in-one electric powertrain, the volume and weight of the system are reduced by 10%, and the comprehensive working condition efficiency is as high as 89%.

In terms of power enhancement, the maximum power of the vehicle motor is enhanced to 150kW, and the acceleration time of 0-50km/h is increased to 3.8 seconds; Equipped with industry-leading blade batteries, CLTC can last 610km under comprehensive working conditions, and its comprehensive energy consumption is as low as 12.5kWh/100km, so it eats less and runs faster.

In terms of face value rejuvenation, the appearance of ink jade blue and the interior of warm sun brown are added, so that the texture is in place in one step and the warmth goes with it.

In terms of comfort upgrade, the integrated sports luxury seat increases the punching process and the heat dissipation is greatly improved. It is more comfortable to drive with the cloud cushion with better wrapping.

In the advanced aspect of Zhilian, listening to the voice of the market, the 2023 Champion Edition is equipped with an 8.8-inch (0.2235 m) full LCD instrument, which is rich in content and clear in perception, fully meeting the needs of users; Equipped with DiLink 4.0 intelligent network system, massive applications, free to play.

BYD said that from "A sedan selling crown" to "all-category sedan selling crown", Qin PLUS has changed from a chaser to a leader in the car market, breaking the joint venture monopoly and reshaping the market structure on behalf of China brand. If the 99,800 Qin PLUS DM-i broke through the price moat of the joint venture fuel vehicle for the first time, it accelerated the subversion of the fuel vehicle by inserting the A sedan; Then, Qin PLUS EV 2023 Champion Edition will allow high-quality pure electric A sedan to enter the hinterland of fuel price, anchoring the new value of pure electric A sedan, which is expected to make China brand fully grasp the right to speak.

Editor: Sun Bing

First trial: Zheng Yangbo Second trial: Wang Xinjing Third trial: qi zhou

Since obtaining CMA (China Metrology Certification Supervision and Management Committee) qualification in 2022, the public testing service platform of National Intelligent Voice Innovation Center (hereinafter referred to as "the platform") has won the qualification certification of China National Accreditation Committee for Conformity Assessment (CNAS) again recently, which indicates that the technical strength and service level of the platform in the field of intelligent voice detection have the testing ability and technical level in line with international standards, and can provide more professional and efficient testing services for third parties.

The public testing service platform of the National Intelligent Voice Innovation Center is a comprehensive and professional public testing service platform built by the National Intelligent Voice Innovation Center. The platform focuses on acoustics and intelligent detection technology, and provides customers with one-stop intelligent detection industry solutions, including not limited to laboratory construction solutions, overall automated testing solutions, special testing of acoustic devices /AI algorithms/smart products, etc., to help customers reduce costs, improve quality and increase efficiency. Through close cooperation with well-known enterprises and research institutions at home and abroad, the platform has formed a set of perfect detection service system and detection technology innovation mechanism, which provides a strong guarantee for the healthy development of China’s intelligent voice industry.

Prior to this, the platform has obtained CMA qualification certification, which indicates that the platform has the third-party testing qualification. CNAS laboratory accreditation is an internationally recognized laboratory competence assessment with strict accreditation standards and procedures. The public testing service platform lasted for one year. After qualification review, document review and on-site expert review, all the review procedures were successfully completed and CNAS laboratory accreditation certificate was obtained. This means that the laboratory quality management system and testing technical ability of the platform meet the requirements of CNAS, and can issue testing reports to the outside world, and ensure the fairness, accuracy and scientificity of testing data. At the same time, the national accreditation system of conformity assessment in China has been integrated into the international accreditation and mutual recognition system, and it plays an important role in the international accreditation and mutual recognition system.

CNAS experts come to the center to review the site.

The acquisition of CNAS means that the platform has the detection ability and technical level in line with international standards, and can provide more professional and efficient detection services for third parties. The platform focuses on the fields of household appliances, automobiles, electronic appliances, and around acoustic devices, AI algorithms, and smart products, it conducts evaluation including but not limited to smart product voice wake-up, voice recognition, semantic understanding, voice synthesis, performance and efficiency.

CNAS and CMA qualification certificates

The CNAS certification of this platform has undoubtedly injected new vitality and motivation into the development of the center. The National Intelligent Voice Innovation Center will take this opportunity to continue to increase investment in technology research and development, innovation in detection technology and standards, improve the service level of the platform, and contribute more to the development of China’s intelligent voice industry.

[Extended reading]:

1. CMA (China Metrology Accreditation), only the third-party testing institutions that have obtained the certificate of metrological certification are allowed to use CMA seal on the inspection report. The inspection report stamped with CMA seal can be used for product quality evaluation, results and judicial appraisal, and has legal effect.

2. CNAS (China National Accreditation Service for Conformity Assessment) is a national accreditation institution approved and authorized by the National Certification and Accreditation Administration in accordance with the Regulations on Certification and Accreditation in People’s Republic of China (PRC), and is responsible for the accreditation of certification institutions, laboratories, inspection institutions and other related institutions.

[Advertising] Disclaimer: This article is to promote commercial information, and it does not represent the views and positions of this website, nor does it mean that this website confirms the authenticity of its contents. It is for readers’ reference only, and please check the relevant contents yourself. If users use it as a reference for consumption or investment behavior, this website warns users to make careful decisions.

Byd Han dm’s fuel tank capacity is 48 liters. As a medium and large car, BYD Han dm has body dimensions of 4,960mm, 1,910mm and 1,495mm respectively, with a wheelbase of 2,920mm. In addition to the plug-in hybrid version, there is also a pure electric version. This plug-in hybrid car uses a 2.0-liter turbocharged engine with a maximum horsepower of 192 HP and a maximum torque of 320 Nm. It is equipped with in-cylinder direct injection technology and uses an aluminum alloy cylinder head. Matching the engine is a 6-speed dual-clutch gearbox, which can improve the shift speed and transmission efficiency of the car. In terms of suspension, the front suspension of BYD Han dm adopts McPherson independent suspension, and the rear suspension adopts multi-link independent suspension, which improves the ground adhesion and grip of wheels.

　　Recently, Netcom obtained the official picture of Tiggo 8 PRO Kunpeng e+ from Chery Automobile. From the official picture, we can see that the appearance and interior design of the vehicle are basically the same as the ordinary version, which is very atmospheric and beautiful, and there is no obvious difference on the whole. Earlier, it was reported that the new car will be listed in May.

　　The front of the new car still uses a large-size air intake grille. The design is consistent with that of the gasoline version, which looks very fashionable. The internal matrix structure also adds a sense of exquisiteness to the appearance of the vehicle. In addition, the headlights of the new car are connected with the front grille, which not only enhances the visual width of the front face, but also brings a strong sense of integrity.

　　A large number of curved surfaces are used on the side of the vehicle, and a wide-body design is formed at the front and rear, which makes the body look very burly and powerful, and the profile of the side is also relatively robust, giving people an atmospheric feeling.

　　In terms of the tail, the shape of the tail is full of layers, and the popular through taillight shape is adopted, which enhances the visual width of the tail and is expected to have a good visual effect after lighting. Below, we can see that the vehicle uses the exhaust gas from both sides, and the sports atmosphere has become more intense. We can also see the four-wheel drive logo at the rear of the vehicle, which proves that the vehicle has a four-wheel drive version.

　　Inside the car, the new car adopts a minimalist and atmospheric design concept. The design of the dual screen is particularly eye-catching, with a size of 24.6 inches. It is also equipped with a W-HUD head-up display function, which can display speed, driving assistance, navigation information, telephone information and other contents. The most important thing is that this configuration is more conducive to safe driving. In terms of entertainment configuration, the Tiggo 8 PRO Kunpeng e+ is equipped with SONY’s 10-speaker surround sound, which can make the interior of the vehicle look more luxurious.

　　In terms of power, the Tiggo 8 PRO Kunpeng e+ is equipped with Kunpeng DHT hybrid power and has "3 engines, 3 gears, 9 models and 11 speeds". At the same time, with the "Cherya AWD" Chery full-scene intelligent four-wheel drive system jointly built by Chery and ZF, the vehicle can have six full-scene road conditions including economy, ordinary, sports, camping, skiing and off-road.

　　(Photo/Text Netcom Gao Yue)

When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.