Xinhua News Agency, Shanghai, December 26th, New Media Special Topic: How long will "online celebrity" be popular after the first year of online celebrity?

　　Xinhua News Agency’s "China Net" reporter Ye Jianyou

　　2016 can be described as "the first year of online celebrity", and the hot news about "online celebrity" has been popular from the beginning to the end of the year. With the valuation or acquisition of hundreds of millions of yuan at every turn, the ability of "online celebrity" to absorb gold is amazing. The rise of live broadcast also made "online celebrity" all the rage. This year, what "online celebrity" have been fired? Who can be "online celebrity"? Will "online celebrity" Economy Be a Bubble?

　　This year, we chased the "online celebrity"

　　The financing of "papi sauce" announced the beginning of "the first year of online celebrity" in 2016.

　　This girl, who graduated from Chinese opera and is famous for her funny short videos, suddenly got 12 million yuan in financing in March, and her personal brand valuation was as high as several hundred million yuan. She was in the limelight and had a high valuation.

　　Compared with the valuation, what is more attractive is the real money brought by "online celebrity". In December, the "fellow uncle", who is famous for constellation analysis, was bought more than 70% of his shares for more than 200 million yuan, and the young "post-80 s" uncle was worth over 100 million yuan in an instant. "online celebrity" liquidity, and then let everyone dumbfounded.

　　On Taobao, Zhang Dayi, the "online celebrity", also rose from the first year to the end of the year. This high-value woman has won a large number of fans with her taste and eloquence, and the new products launched in her online shop are often robbed in a few seconds, with monthly sales reaching one million yuan, which is cited as a classic case in the industry.

　　With the rise of the live broadcast format, with the help of platforms such as Yingke, Zanthoxylum bungeanum and Betta, the live broadcast "online celebrity" also emerges one after another. In the game industry, some "online celebrity" anchors earn a lot of money. Earlier, it was rumored that a well-known "online celebrity" anchor signed a contract for three years and earned hundreds of millions of yuan. In this regard, a senior gamer told reporters: "This price is not outrageous."

　　Even in the field of writing without live broadcast and video, "online celebrity" is constantly being born.

　　Among them, the word "online celebrity" of the year belongs to former media person Mi Meng. The writer, who graduated from Shandong University and loves Zhuangzi, has read 500,000 articles, the highest reading of a single article has reached 5 million, and the number of followers on WeChat WeChat official account has soared to 8 million.

　　At the same time, various sub-sectors, such as fitness, beauty, luggage, etc., have also emerged their own "online celebrity". Network life is surrounded by "online celebrity", and "online celebrity" in turn enriches people’s network life.

　　How to become a "online celebrity"?

　　Being a "online celebrity" is not an easy task, and it is by no means easy to be popular with a high face value and less clothes. Having a skill in any field is an essential skill to become a high-quality "online celebrity".

　　Take Mi Meng as an example. Before that, she was a senior media person with more than ten years’ experience. Mi Meng told reporters that she loves words very much. As long as she has words, she will look at them twice, and then she will read at least one book every week. Every month, she will study popular expressions with the team, such as those of Joker Xue and Zhang Wei, and she has studied them all. Just how to make a good title, Mi Meng’s handwriting has tens of thousands of words.

　　As the "online celebrity" in financial circles, Cai Danfeng, the founder of "Maple Investment Circle", has also made great efforts in the content. "Most of the guests I invite for each live broadcast are women with business backgrounds. Starting from some interesting topics and talking about financial-related topics, I have accumulated a relatively high-end, reliable and like-minded financial community over time." Cai Danfeng said.

　　Mr. Bao, a well-known blogger with more than 2.6 million fans in Weibo, holds a similar view. "For bloggers, the first thing is to think about how to make the content better. For me, my advantage lies in focusing on bags and shoes and never making beauty products. I have done a lot of research in this field. " "When your content has dry goods, people will naturally trust you and rely on your content."

　　The agent of "papi sauce" told the reporter that although the video website is very developed now, because the threshold of the video industry is already relatively high, the high-quality video content is not rich. "papi Sauce" was born in a traditional Chinese opera class, and her performance had a very good sense of rhythm, which were the important conditions for her to stand out as a "online celebrity" at that time.

　　Zhao Yu, the head of a cultural communication company in Shanghai, said: "As a ‘ Online celebrity ’ At least three conditions are required: one is to be able to continuously produce influential content on social media, the other is to have a certain right to speak in a certain vertical field, and the third is that the content it produces is liked by the audience and can continue to grow. "

　　How long can "online celebrity" be popular?

　　2016 is not only the first year of the rise of online celebrity, but also the year of the renovation of online celebrity. In April, the Ministry of Culture rectified the illegal webcast platform. In July, the Ministry of Public Security launched a special rectification of the webcast platform. In November, the National Network Information Office issued "Regulations on the Administration of Internet Live Broadcasting Service", which is regarded as the concrete embodiment of the governance of "online celebrity". The industry believes that these standardized management have dealt a blow to the virtual fire in the "online celebrity" economy, and also helped the real "online celebrity" to go further.

　　And the bubble of "online celebrity" economy began to appear. At the end of 2016, Luo Jisi, the investor of "papi Sauce", announced his withdrawal from investment. It can be seen that the deeper reasons for the popularity of online celebrity can be traced back to the economic level.

　　Ruhan, located in Hangzhou, Zhejiang Province, is an ordinary garment manufacturing enterprise. After introducing the "online celebrity" model, the company’s sales began to grow rapidly. The person in charge of Ruhan told the reporter: "A considerable proportion of semi-standard products represented by food and non-standard products represented by clothing will be promoted by opinion leaders in the future."

　　As a well-known observer of new media, Wei Wuhui of Tianqi Amoeba Fund also thinks that the economic development of "online celebrity" has great potential and obvious trend in the next few years. "From 2004 to 2014, the cost of obtaining a user’s click on the Internet of commercial enterprises increased by 10 times, and it is obviously more cost-effective to use the fan effect of" online celebrity "for publicity and promotion."

　　This can indeed be supported by data. Nowadays, through the promotion cost of search engines, the cost per click ranges from several yuan to several hundred yuan. The "online celebrity" model greatly reduces this cost. According to Mi Meng’s advertising value, his single article has been read more than 500,000 times, and the value of a single advertisement is several hundred thousand yuan. In this way, the cost of covering each fan is only around 1 yuan, which is obviously more cost-effective.

　　And more and more people are willing to share their views and experiences, which has also injected vitality into the development of "online celebrity".

　　Yao Hongzhou, head of a cultural company in Shanghai, told reporters: "With the popularization of robots, more and more laborers will be able to be liberated from simple and repetitive labor in the future. The younger generation is paying more and more attention to individuality. We receive many resumes every week, and many people want to be ‘ Online celebrity ’ 。”

　　Many people in the Internet industry believe that "online celebrity" is the driving force of network culture, but also the performance of network culture prosperity. As the artist andy warhol said, this is an era when "everyone can be a celebrity for 15 minutes". As for how long "online celebrity" will remain popular, it still depends on its integration with the economy and its long-term economic impact.

　　Video screenshot

　　These days, a video of a online celebrity food blogger shooting boiled sharks and barbecued sharks has attracted the attention of the whole network. Some popular science bloggers reported that this shark was actually a great white shark (also known as a man-eating shark), which belongs to the national second-class protected animal. Sichuan Nanchong police then intervened in the investigation.

　　On the evening of July 14th, the reporter contacted online celebrity blogger Tizi, who said that the shark in the video was a "sharp-toothed shark". "I got it through formal channels, and we are looking for a lawyer here. It’s all those people who talk nonsense. "

　　On July 16, the reporter contacted the netizen "Myth Q Blast" (hereinafter referred to as "Mr. Q") who first reported this matter, and he told some things behind this report.

　　On the same day, the reporter learned from a person close to handling the case that the police have found a blogger "Tizi" in online celebrity to investigate, and will collect relevant evidence and find an authoritative organization for identification.

　　Event review

　　Send a video of "cooking sharks"

　　Food bloggers were reported.

　　In the online video, the food blogger opened a package at the door of a shop, which contained a huge "shark", attracting many people to watch. Later, the online celebrity blogger and others transported the shark to the countryside, cut it up and used it for boiling and barbecue. In the video screen, the caption "Edible by Artificial Farming" is written in the upper left corner.

　　The reporter found that the blogger named "Tizi" has more than 1 million fans on a short video platform, which mainly publishes videos of cooking food with seafood. However, this "shark video" reflected by netizens is no longer visible at present.

　　On the evening of July 15th, the netizen "Mr. Q" updated a Weibo message: "I reported the blogger who illegally ate great white sharks, which may be a bit sudden, but I don’t intend to continue to hide it now."

　　On July 16th, "Mr. Q" told reporters that the clue about "anchor online celebrity eats great white shark" originally came from a screenshot of QQ group. At 10: 38 am on July 14th, someone posted a video screenshot of the anchor "Tizi" and the shark on the QQ group. After that, I went to the short video platform to find the account of "Tizi". "According to the details of the video and the feedback from the group friends, I confirmed that it was a great white shark."

　　According to the video content released by Tizi, the shark in the video weighs about 100 Jin, slightly larger than the anchor Tizi himself.

　　After watching the video, "Mr. Q" then reported to the short video platform. Half an hour later, the short video platform gave him feedback, saying that the video push had been reduced. In the afternoon, "Mr. Q" and some netizens called the local fishery administration department in Nanchong to report.

　　"Mr. Q" didn’t expect this matter to get such great attention. He said that even if the anchor didn’t "eat" the great white shark this time, this kind of incident may continue to happen. He hoped that everyone could better protect our marine ecology, and he didn’t want future generations to know about the great white shark only through museums and literature. "If even the great white shark can’t be protected, how can we have confidence to protect other sharks, and how can we have confidence to protect the marine ecology?"

　　Question 1

　　Is it a great white shark or a sharp-toothed shark?

　　Blogger: It’s a sharp-toothed shark, which was obtained through formal channels.

　　On the evening of July 14th, the reporter contacted the blogger Tizi, and the other party said that the shark in the video was not a man-eating shark or an endangered animal, but a sharp-toothed shark. "I got it through formal channels, and we are also looking for a lawyer here. It’s all those people who talk nonsense. " The blogger said that these people are slandering, and no police have contacted her yet.

　　Some netizens who have seen the video suspect that the "shark" in the video is probably just a prop for bloggers to shoot the video. In response to this question, the blogger has not responded to the reporter yet.

　　Professional: It’s a great white shark, and there is no artificial breeding at present.

　　According to media reports, Zhou Zhuocheng, chairman of the professional committee of protozoa and aquatic ecology of China Fisheries Association, said that the shark in the video is a man-eating shark, also known as great white shark, which is a national second-class protected animal. According to the law, after fishing, it is necessary to abandon it into the sea regardless of life or death. It is illegal to go ashore, sell or buy it, and the man-eating shark is not farmed artificially.

　　Netizen "crested snake with black scales" is a well-known science blogger with 2.31 million fans, a research tutor and a natural science writer. He is also paying attention to the incident of "online celebrity anchor eating sharks" these days.

　　On July 16th, "crested snake with black scales" said in an interview with reporters, "From the appearance characteristics, that shark is the great white shark (man-eating shark), a national second-class protected animal, and the sharp-toothed shark is a common name for the sand shark in Taiwan Province, China. The shape of the big hole sand shark is significantly different from that of the great white shark, and its size is not as big as that of the shark in the video. "

　　Netizen "crested snake with black scales" introduced that great white sharks are distributed all over the world, and there are records in the Yellow Sea, East China Sea and Bohai Sea in China, but at present, large sharks, including great white sharks, have no artificial breeding population and cannot be cultured artificially. "The anchor said that this is ‘ Breeding big sharks ’ It is a false thing. "

　　Question 2

　　Where did this shark come from?

　　Whistleblower:

　　Or suspected illegal trafficking chain.

　　Well-known science blogger "crested snake with black scales" analyzed that if the shark in the video is a great white shark, it should be illegally trafficked from the coast to Sichuan. "According to the current wildlife protection law, it is not allowed to sell the national first-class and second-class protected aquatic wildlife such as the great white shark privately. Even if it is dead, it is not allowed to sell it ashore. The national first-and second-class aquatic wild protected animals that can be sold can only be marked on the list ‘ Wild population only ’ And the relevant documents are complete and can prove that they are from artificially propagated individuals. "

　　"Mr. Q" also said that the shark in the video of "Tizi" was filmed in Nanchong. Based on this, he analyzed that sharks should be transported to Nanchong from coastal suppliers through cold chain transportation, which involves an illegal chain. Only the anchor himself and his group know where the supplier is.

　　Mr. Q hopes to find more clues. "I tentatively put forward a preliminary action plan in the group, and five people responded successively, so I established an action planning group chat." "Mr. Q" said that according to the planned action, the six of them turned into fans of the anchor "Tizi", and first tentatively expressed their desire to buy sharks in the comment area, but the anchor only responded to the top two comments (suspected list one and list two at that time), and several people then booked the live broadcast at 7: 30 that night.

　　Before the live broadcast began, Mr. Q made a simple role definition in the group. Some people pretended to be buyers of foreign aquatic products stores, and some people went to the live broadcast room to first propose to buy shark meat, with followers and children who wanted to taste shark meat.

　　"In order to ensure the anchor ‘ Tizi ’ In response, the six of us will try our best to be on the list. Before the live broadcast, ‘ Snake bone ’ (Net name) charged the money separately and joined the anchor fan group. " "Mr. Q" said that that night, "Tizi" began to live broadcast the goods on the short video platform. Several of them went to the live broadcast room to leave a message and brush the screen according to the previous planning plan, and then gave gifts to the anchor "Tizi" as a reward.

　　"Since the anchor has been selling the goods that the fan group doesn’t want, the top ten of the initial list left the live broadcast room one after another, so I took the opportunity to rush to the second list, ‘ Snake bone ’ Then rushed to the list of six. " "Mr. Q" said, however, something unexpected happened at this time. As the "Shark" incident gradually fermented on the Internet, many netizens flooded into the live broadcast room, asking why Tizi ate "Great White Shark".

　　"Mr. Q" said that the sudden change in the live broadcast room made it impossible for himself and his teammates to ask questions to "Tizi" as originally planned, and finally "Tizi" was broadcast in advance.

　　"Mr. Q" told the reporter that on July 15th, they called the fishery administration in the relevant areas where sharks may come from to tell about the situation, and then some local authorities in Nanchong took the initiative to contact him to learn about the situation.

　　state of play

　　The police launched an investigation.

　　The blogger has been found.

　　The reporter looked through the videos taken by the netizen "Tizi" in the past and found that he had been shopping in the seafood market in Nanchong, Sichuan.

　　On the evening of July 14th, the reporter contacted a manager of a seafood market in Nanchong City, and the other party said that he knew the online celebrity food blogger who had bought seafood in the seafood market. The manager said that the online celebrity blogger sometimes brought seafood by car and filmed it in the market. However, he doesn’t know much about this online celebrity blogger.

　　The above-mentioned staff member said that he had also seen the "shark" video shot by the online celebrity blogger, saying that it was not from their market, and there was no shark for sale in the market. Besides, watching the video, the "shark" looked like frozen goods.

　　Later, after contacting some vendors in the market, the above-mentioned market managers gave feedback to reporters again, saying that some online celebrity bloggers often came to the market to shoot videos. Most of the time, they brought their own frozen goods, soaked them in water, and occasionally bought some common seafood in the market.

　　The manager also said that all the seafood sold in the market is very common. "I also asked the merchants in our market if they didn’t get sharks. They also said which one dares to sell sharks?"

　　Afterwards, it was proved that "Tizi" filmed the shark at the entrance of an aquatic product store in Gaoping District, Nanchong, and the shark was also brought by Tizi, and it was filmed by borrowing the venue at the entrance of the aquatic product store.

　　On the morning of July 15th, the reporter visited a community that appeared in the video picture of "Tizi". The doorman said that there were indeed two young girls who had taken videos in the community before. The doorman recognized that the blogger "Tizi" in the video was one of the girls who had made videos in the community before, but he was not a resident of the community.

　　At present, the investigation detachment of forest and food and drug environmental knowledge of Nanchong Public Security Bureau in Sichuan has been involved in the investigation.

　　The source of the shark in Tizi video and whether the shark is a "great white shark" questioned by netizens or a "sharp-toothed shark" in Tizi’s mouth still need further investigation by the police.

　　On July 16th, a person familiar with the matter told the reporter that the police have found a blogger "Tizi" in online celebrity to investigate, and will collect relevant evidence and find an authoritative organization for identification.

　　Law popularization time

　　Buying and selling great white shark teeth

　　Both the buyer and the seller were sentenced.

　　The reporter found that the People’s Court of Dongtai City, Jiangsu Province had tried a case of buying and selling great white shark teeth in 2019.

　　The contents of the judgment document show that in September 2012, the defendant Zhang sold three great white shark (also known as man-eating shark) teeth to the defendant Gu for 18,000 yuan. It has been identified that two of the three shark teeth belong to a man-eating shark, which is a protected animal listed in Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora. After the incident, the defendants Gu and Zhang arrived at the case after receiving the notice from the public security organ. They all truthfully confessed the above facts and pleaded guilty.

　　The Dongtai People’s Court held that Gu’s illegal acquisition of precious and endangered wildlife products constituted a crime of illegal acquisition of precious and endangered wildlife products. Zhang illegally sells precious and endangered wildlife products, and his behavior constitutes the crime of illegally selling precious and endangered wildlife products, and all of them should be punished. In the end, Gu was sentenced to five months’ criminal detention, suspended for six months and fined 5,000 yuan for the crime of illegally purchasing precious and endangered wildlife products. Zhang was sentenced to five months’ criminal detention, suspended for six months and fined 5000 yuan for the crime of illegally selling precious and endangered wildlife products.

　　Chengdu Business Daily-Red Star Journalist Wang Chao zhangqian

Produced by Qiancheng Film and Television Co., Ltd. and Xinli TV Culture Investment Co., Ltd., it is adapted from the novel of the same name by Hai Fei, the winner of the People’s Literature Award and a gold screenwriter, and it is written by him, directed by Sun Hao, starring Ruoyun Zhang, Angel, Sean and Adi, and starring by Wang Longzheng. The TV series "The Deep Sea of Spy Wars" co-starring Calvin, Li Qiang, Gao Shuguang, Wang Wanjuan, Luo Qiuyun and Ji Li will be held at 8 o’clock tonight. At the same time, Tencent Video and Iqiyi will synchronize network updates. VIP members will update 2 episodes every Sunday to Thursday at 24 o’clock, and update 1 episode on Friday and Saturday. Non-members will be exempted at 24 o’clock the next day. Today, The Scare of the Deep Sea of Spy Warfare has successively issued the final preview of the "Immediate Action" version and the single poster of the "Twin Cities Spy Shadow" version. Two heavy materials have declassified the highlights of this drama in advance, and the sinister situation, tense spy war, and many forces of the enemy and the enemy, which are fighting with each other, are intertwined in Chongqing and Shanghai, indicating that a secret spy war is about to start, which has doubled the audience’s expectation.

The battle of alternating life starts, drinking ice and moving forward is full of dangers.

With the sinister struggle situation in Shanghai and Chongqing in 1941 as the background, The Scare in the Deep Sea tells the story that Chen Shan (Ruoyun Zhang), Zhang Li (Angel) and other patriots with firm beliefs fought hard with the enemy in the hidden front, and Chen Shan was inspired by Zhang Li to transform from a small gangster on the beach and eventually grow into an excellent communist fighter. In the final preview of the "Immediate Action" version, which lasted only about one minute, the suspenseful background music laid the foundation for Chen Shan to walk in treading on thin ice as a three-sided spy after being forced to "transform" into a military special agent Xiao Zhengguo. Various characters appeared in succession in the changeable situation, and the dense amount of information refined and extracted the story context. The siege of Japanese spies, the questioning and questioning of the Kuomintang military junta and other difficulties have pushed Chen Shan into the fear of being caught at any time, and the resulting suspense is one of the many highlights of this play.

Chen Shan has no choice but to embark on this thorny road full of crises. Zhou Haichao (Sean), Yu Xiaoyue (Adi), Araki Wei (Wang Longzheng), Qian Shiying (Calvin) and others are either right or wrong, and they are playing a good show with Chen Shan Zhang Li on the hidden front. As shown in the trailer, suspense, nervousness and even humor are all reflected in this play. The simple explanation of "We are all from China" is full of hit the floor’s sense of faith, and he is concerned about whether his country can succumb to being a Japanese spy. Fortunately, there is a warm presence like a guide on the hidden road of treading on thin ice. Chen Shan and Zhang Li, who walked side by side in the hail of bullets, strengthened their faith together and strived for the dawn of national destiny.

The sinister situation of the game between all parties is simmering, and the Chinese soul ignites patriotic enthusiasm.

The "Twin Cities Spy Shadow" version of the single poster released this time also has a full sense of texture and a strong sense of home and country belief, and the horizontal display space has a deeper sense. The street view with a sense of time complements the depression of the sky with dark clouds and approaching showers. The city with beautiful shops should have been peaceful and prosperous, but the enemy occupied it and the mountains and rivers were covered with dust. Innocent compatriots are bullied by brutal aggressors, and my sons and daughters with aspirations in the Chinese nation will always be ready to be regarded as sacrifices, willing to be a beacon of fire and fight to the death with the enemy.

The drama embodies the quality with ingenuity, and the details are polished everywhere in the Republic of China. In addition to the fine demands on modeling and scenery, it also observes the hard struggle situation of revolutionary martyrs in special times. When they face the country, they swear to defend their beliefs and support the magnificent spirit of the national backbone with courage without fear of sacrifice. In "The Scare of the Deep Sea", the twists and turns between the two cities and the dangerous crouching of the multi-faceted spy add different highlights to the drama from different dimensions. The multi-line coexistence narrative and plentiful and diverse characterization will also enhance the audience’s experience of watching the drama.

In the story premiered at 8 o’clock tonight, Xiao Zhengguo will lead the military special agent, and the three-person team will carry out a secret mission. However, the plan has changed abruptly, and their actions are surrounded by the Japanese, and one person will be captured, one person will escape, and one person will be shot dead by an unknown person. Araki, the head of the Japanese intelligence agency, was the mastermind behind this operation. When he saw Chen Shan, who looked very similar to Xiao Zhengguo, he immediately came up with a plan to lose money. He takes the life of Chen Shan’s sister Chen Xia (played by Luo Qiuyun) as a threat, threatening him to become Xiao Zhengguo and go to the military to steal information for him. Chen Shan had no choice but to receive intensive training to prepare for his departure from Chongqing … Can Chen Shan, who has become Xiao Zhengguo in a new guise, go to Chongqing without being caught? What other crises are there within the same sinister military system? What crazy move will Araki, who is cruel and ruthless, make? Please look forward to the follow-up story.

Wen | Xiao Gu Dong

Recently, with the release of the short video "It’s really hard to kill Zhang’s ringing", the topic # Zhang’s ringing is miserable and funny # has been on the hot search, which has also made more people know about the real life in multinational families, and all kinds of stories caused by cultural and cognitive differences have made people laugh, which is just a microcosm of her hot search.

In the early days, most viewers got to know Zhang Zhanling from the seventh season of "The Story of Qipa" and the fourth season of talk show conference. In the process of recording the program, Zhang Zhanling attracted much attention because of telling the story of "Big Fat Daughter-in-law" giving chrysanthemums and playing table tennis with his 70-year-old grandfather, and then he created a circle code around the cultural differences of multinational families. At present, this creative way continues in short video creation. With the continuous innovation of materials, Zhang Zhanling’s content on social platforms is updated frequently and with good quality, and is in a state of continuous powder absorption.

In addition, because Fu Seoul and Lao Liu participated in the program "Goodbye to Lovers", many netizens compared Zhang Zhanling, a husband and wife group who also looked like "women are strong and men are weak", with her "fat daughter-in-law", and pointed out the differences between the two groups. For example, the "fat daughter-in-law" was temporarily unemployed, and now she has found a job, and Zhang Zhanling affirmed the emotional value he brought, while Lao Liu was lying flat and needed. In this discussion, the public has a different understanding of the marriage between Zhang Zhanling and Fu Seoul.

There are both the traffic brought by transnational family cultural differences and the external traffic brought by entertainment topics. Recently, Zhang Zhanling is very popular on the short video platform. His personal Tik Tok account has 792w+ fans, and the Tatie brothers and sisters with Xiao Aoda and Latte as the protagonists have 114W fans. To some extent, among a group of talk show actors and debaters, Zhang Zhanling has taken a new path in the field of short video by virtue of his personal ability and unique family advantages.

In the early days, Zhang stepped on the bell and became popular in foreign countries because of the cultural differences between China and foreign countries. Later, with a second child, she returned to China to participate in the recording of "Qi Yu Shuo". After the program was launched, it was known by more people, and it also diverted her social account to some extent. Of course, the key to Zhang’s popularity so far lies in its continuous output in the content field, which not only has certain speculative significance, but also can convey happiness and healing, and has diversified value for the majority of netizens.

Funny is the core feature of Zhang Dailing’s short video, which comes from the fact that every member of her family is walking material. In her short video, every family member has a distinctive character tag. For example, the fat daughter-in-law often makes a lot of jokes because of cultural, language differences and body shape. Latte loves Tieling hukou and refuses foreign language and culture. Xiao Aoda is the younger sister of some ghosts and horses who can also serve as bilingual translators, and Wendy is a foreign mother-in-law who is full of highlights except picking … So a group of people with different personalities, whether living in a foreign country or in Beijing, can always derive countless materials for Zhang to step on the bell to create.

Take China’s behavior of Wendy and her big fat daughter-in-law as an example. The family not only completed the "fixed task" of climbing the Great Wall and visiting the Forbidden City, but also went to Inner Mongolia, Chengdu and Guilin. There have been many stories along the way, either conflicts caused by dietary differences, frequent jokes caused by the cheap price of the lotus pond, or a series of "accidents" caused by accidents, all of which have become the creative materials of Zhang Zhanling, and have received continuous attention from netizens.

Family warmth is the background color of the short video created by Zhang Zhanling. In addition to being funny, there are also many moments that make people cry. For example, Zhang Zhanling meets the figure of a big fat daughter-in-law and Xiao Aoda who have been separated for two years due to the epidemic at the airport, prepares a surprise for her mother-in-law Wendy’s birthday, and relives the figure skating that she loved as a girl. These two paragraphs have touched many netizens. The former is maternal love from the heart, while the latter puts herself in Wendy’s shoes, which is a great model for women to understand women.

While short videos are widely loved by netizens, Zhang Zhanling has also been favored by brand customers. At present, in the video created by Zhang Zhanling, there are different kinds of advertisements such as learning, skin care products and life, or interspersed with advertisements in regular content, or tailored the theme content for advertisements, which successfully realized personal traffic. In addition, she was invited by the producers of programs such as Invite 100 Girls Home, The Great Conjecture of Joy, Half of Life and Magee Kitchen, which also effectively supplemented her popularity.

Family-centered creation, supplemented by the language style of Northeast China, has found a personalized output mode in the field of short video, maintained high yield in the safe and comfortable zone of content creation, and realized the instant realization of personal IP while continuously accumulating fans and gaining good reputation.

For the top players who come out of the programs such as "The Story of Qi Pa" and "Talk Show Conference", artistry and online celebrity are the only way. Starting from short video, becoming popular and returning to short video, Zhang stepped on the bell and found a development direction suitable for himself. Of course, there are thousands of transformation paths, and from the perspective of the whole debater and talker circle, more transformation paths will be found.

Debaters and talk show actors have a sense of variety in common, so some of them have successfully transformed into variety coffee. From Mix, Fan Tiantian and Ming Chen, who were out of the circle in the early days, to Li Dan, Wang Mian and Xu Zhisheng, who were in the post-fire, they all participated in many reality shows. Take Xu Zhisheng, who has the shortest debut time, as an example, and participated in more than ten files such as Fifty Kilometers Peach Blossom House Season 3, Let’s Camp Together Season 3, Exploring the Case, How to "outsmart", Shop 2 on the Cloud and Home of Everyone. It is not difficult to find that Xu Zhisheng is quite popular with the "Comprehensive N Generation" program, probably because the program group is more inclined to bring new additions by artists with both freshness and variety when iterating over the guest lineup.

Except for a few who can become variety coffee, most debaters and talk show actors will have limitations on the road to artistry and are only suitable for opinion output programs. For example, Huang Zhizhong participated in the variety "Goodbye My Lover" as a member of the "Observer Mission" in addition to the series of programs.

Coincidentally, Fu Seoul became famous in his early years because of Qi Pei Shuo, and now he has attracted much attention because of Goodbye to Lovers. However, during this period, he participated in only a handful of variety shows, among which he was an observer in Men Doing Housework and "Unfolding Talk", which was a permanent guest with Yang Tianzhen, Yi Lijing and Yang Li, played a role in exporting personal opinions. However, when the tide of live broadcast came, Fu Seoul set foot on this big ship and started a new branch of her career as "Fu Ma" in Tik Tok.

With the change of life stage, they will also have different choices. For example, King Wang, who was positioned as "the successor of Xiao S" in the early days, is now married and pregnant. She recorded the state of pregnancy in real time on personal social media. Diet changes, taking photos of pregnant women and stepping on the pit all triggered the resonance of women who were pregnant or had experience in pregnancy. In addition, in the roadshow of the movie "Learning Dad", King Wang talked about the problem of choosing a kindergarten after he began to worry in the pregnancy stage, which also caused widespread spread on the Internet. According to this trend, Dawang will be deeply involved in the fields of maternal and child care in the future, unlocking a new track for artists’ career.

Whether they become a variety coffee, an anchor with goods, or a mother-infant blogger, they have not only exerted their personal celebrity effect, but also enjoyed the dividend of the times, so it is not surprising that they can take off on the cusp. Just how high and how long you can fly in the end depends on your ability and value choice.

* Original article, please indicate the source when reprinting.

　　[Kehai Tide Watching]

　　In the past few years, a large number of innovative technologies have emerged in the field of artificial intelligence, and key breakthroughs have been made in the fields of autonomous driving, voice and image recognition, medical diagnosis, intellectual competitive sports, etc. Intelligent scenes that people once could only imagine in science fiction movies are quietly coming, and an intelligent era full of infinite possibilities has been fully opened.

　　Artificial intelligence with several ups and downs

　　Artificial intelligence is not a new concept in science. As early as half a century ago, computer science giants represented by Turing, Weiner, McCarthy, Shannon and so on began to explore artificial intelligence scientifically. Turing took the lead in putting forward the basic proposition of artificial intelligence "Can machines think" in his paper "Computing Machines and Intelligence" published in 1950, and designed the famous "Turing Test" — — If a machine can start a dialogue with human beings without being identified as a machine, then the machine is intelligent, which has become the first research to define the standard of artificial intelligence from the scientific level. At the same time, Wiener put forward the famous "cybernetics" and discussed the unity of machine and human — — People or machines accomplish a certain purpose through feedback, which reveals the possibility of simulating people with machines and lays an important foundation for the proposal of artificial intelligence. In 1955, McCarthy, Minsky, Shannon and others, as co-sponsors, invited a group of scholars to discuss Artificial Intelligence at Dartmouth College in the United States, and used the term artificial intelligence, which led to the rise of artificial intelligence scientific research.

　　Although artificial intelligence has always attracted the attention of the scientific community, due to the constraints of basic technical conditions such as computing power, algorithms and data, artificial intelligence technology and commercial development have not been smooth sailing, and even once fell into a trough. Until May, 1997, IBM computer system "Deep Blue" defeated Kasparov, the world champion of chess, which once again triggered global attention to artificial intelligence. Since then, Professor Hilton of the University of Toronto in Canada has made a key breakthrough in the field of artificial intelligence with deep learning as the main technical line. Artificial intelligence has been applied in natural language processing, speech recognition, image recognition, machine translation, fraud detection, product recommendation, etc. In addition, mobile Internet, cloud computing, big data and Internet of Things have matured and formed a technical community effect, providing a technical environment for the technological breakthrough of artificial intelligence. A number of IT giants such as Google, Microsoft, IBM, Facebook, Baidu, Tencent, etc. also foresaw the commercial dawn of artificial intelligence and accelerated the industrial layout of artificial intelligence. In October 2016, the then US President Barack Obama released the report "National Strategic Plan for Artificial Intelligence Research and Development" at the White House Frontier Summit. This strategic plan, known as the new "Apollo Moon Landing Plan" in the United States, marked the US government’s emphasis on artificial intelligence, and artificial intelligence has reached a turning point of breakthrough.

　　According to the development stage and level of artificial intelligence, some foreign experts divide artificial intelligence into three stages: Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI). Weak artificial intelligence is good at unilateral ability, such as only having the intelligence to play chess. Strong artificial intelligence refers to artificial intelligence that has the same cognitive ability as human beings in all aspects; Super artificial intelligence refers to surpassing the limits of human intelligence in all fields. Generally speaking, human artificial intelligence is still in the stage of weak artificial intelligence moving towards strong artificial intelligence.

　　Cutting-edge technology that subverts the future

　　As a subversive technology with "singularity" characteristics, artificial intelligence can not only drive a new round of scientific and technological innovation and economic growth, but also overcome a series of development difficulties faced by human beings in the fields of transportation, environment and health care, thus creating a new paradigm for global economic and social development.

　　In 2016, Accenture, a famous consulting firm, released a report saying that artificial intelligence will become the driving force for a new round of global economic growth. By 2035, by changing job attributes and creating new man-machine relationship, artificial intelligence will double the economic growth rate, and the problems that have plagued the world economy for a long time, such as production stagnation, resource mismatch and labor shortage, will be solved, and people will be able to get out of "inefficient" work and do truly efficient and creative work.

　　Intelligent transportation and unmanned driving are the key areas of artificial intelligence development at present. In the future, the transportation facilities with artificial intelligence application will not only include passenger cars, but also trucks, aircraft and personal robots. Automated transportation will be everywhere, and cars will become better drivers than humans. Intelligent transportation systems will effectively overcome urban traffic jams and parking difficulties, reduce the incidence of car accidents and reduce automobile emissions, and there will be fewer private cars for urban residents, thus changing the overall appearance of the city and bringing a brand-new form of urban organization.

　　Artificial intelligence will also make great achievements in the medical field, which will help mankind overcome a series of medical problems to a great extent and solve the problem of uneven distribution of medical resources. Take IBM Watson as an example. An expert from the Medical College of the University of North Carolina in the United States asked Watson to analyze and diagnose more than 1,000 cancer cases. It was found that Watson gave the same treatment plan as a human oncologist in more than 99% of the cases. A Tokyo woman with leukemia was sentenced to death by a doctor, but Watson read the relevant 4,000-meter-thick medical materials within 10 minutes and gave a treatment plan to save her. Recently, a teenager in Britain underwent medical surgery based on artificial intelligence technology and got rid of epilepsy for seven years. The doctor asked the robot to drill into his brain, stimulated the cerebral cortex through electrodes, and found out the part that caused the seizure. The doctor removed the lesion.

　　An out-of-control problem of no trial and error

　　When artificial intelligence technology continues to reshape people’s work, study and lifestyle, and brings infinite happiness to mankind, it is also generating more and more open problems.

　　1. Artificial intelligence is out of control. It is an ancient and ultimate problem of artificial intelligence whether it can keep control of an artificial intelligence system that is far smarter than human beings one day. The problem of control and out-of-control is so important because human beings may not have the opportunity to try and make mistakes at all. Although it is generally believed that the existing artificial intelligence technology is still in the stage of weak artificial intelligence, many experts believe that the era of super artificial intelligence is not far away, and the form of super artificial intelligence can realize recursive self-improvement and lead to the final "intelligent explosion". In 2008, a survey of experts at the Global Catastrophic Risk Conference held in Oxford University showed that machine super-intelligence has surpassed nuclear war, various manipulated epidemics and climate change to become the greatest threat to mankind. By 2100, the possibility of this artificial intelligence leading to human extinction is 5%. In this regard, the author of "A Brief History of the Future" and Israeli historian Herali pointed out three possible directions for human beings: human beings will lose their economic and military uses, and the economic system will no longer be valuable; For the system, human beings as a whole will have value but individuals will have no value; However, the system will find value in some individuals, but they will become a new species of superman, not the general public. "System" refers to a new social form produced by the rapid development of biological science and information technology.

　　2. Machine discrimination. In the Internet of Everything environment, artificial intelligence systems based on massive data and powerful algorithms are influencing or even replacing individual behavior decisions. Under the trend of artificial intelligence replacing individual decisions, algorithm deviation and machine discrimination are not uncommon and have great influence. For example, Google’s photo software has wrongly labeled black people as "gorillas", and Flickr’s automatic tagging system has also wrongly labeled black people’s photos as "apes" or "animals". The problem of Google’s algorithmic discrimination has attracted people’s attention. In Google search, it is easier to find advertisements implying a criminal history than searching for white people’s names. In Google’s advertising service, men see more high-paying job advertisements than women.

　　3. Skilled unemployment. Technical unemployment is also a major challenge arising from the development of artificial intelligence. Kaplan, a professor of artificial intelligence and ethics at Stanford University, believes that the most important challenge for human beings to deal with artificial intelligence lies in the change of labor force and the distribution of wealth in the whole society, which has an impact on the stability of the existing society. Schwab, chairman of the World Economic Forum, also pointed out that the wide application of high technology in computer-controlled, fully automated and networked production and service industries, such as the use of robots, may lead to the loss of a large number of jobs in the future.

　　4. Human-machine emotional ethics. The development of artificial intelligence technology will lead to the subversion of traditional human ethics. In the autumn of 2015, the British BBC and CNBC reported that an American company had created a female image "sex robot", and the person in charge of the company believed that the product could help the widowed solve their life troubles. It is reported that the robot presupposes a variety of personality patterns, such as "communicative" and "obedient", but the product has aroused extensive ethical discussion.

　　As Hassabis, the founder of DeepMind, said: "Artificial intelligence is a great technology. It is neutral in itself and may be used in good places or bad places, so we must ensure that its users are responsible." In this regard, the United States, Britain, Japan, as well as the United Nations, the European Union, IEEE and other international organizations have issued strategies, laws, standards and norms of artificial intelligence, hoping to promote the healthy development of artificial intelligence technology and industry through the guidance of artificial intelligence policies and ethics. We should scientifically regulate artificial intelligence from laws and regulations, social security, technical standards and application norms, so as to promote the healthy development of artificial intelligence technology and industry and prepare for the future of artificial intelligence.

　　 (Author: Hui Zhibin, deputy director of Internet Research Center of Shanghai Academy of Social Sciences)

　　6th

　　Xin’ an riverside

　　Qingshan lvshuijian

　　Zhejiang Jiande 2022 Xin ‘anjiang Marathon started shooting.

　　On the track

　　A pair of special contestants caught everyone’s attention

　　A middle-aged man in a dark blue sports vest

　　Pushing a tricycle.

　　In the cart

　　The little boy sat quietly.

　　Work hard with my father towards the finish line

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　This middle-aged man

　　It’s Luo Shujian, 45.

　　From Wucheng District, Jinhua City, Zhejiang Province

　　Is a courier.

　　In the cart is his 13-year-old son Xiao Bai.

　　And this marathon

　　It’s this father and son

　　The 54th competition in 7 years.

　　The medals hung on the walls of Luo Shujian’s home (provided by the respondents)

　　One birth

　　Xiao Bai, his son, became the most reluctant person for Luo Shujian.

　　In 2009

　　Severe asphyxia lasting for 15 minutes at birth.

　　Causing xiaobai to have severe brain damage.

　　He was diagnosed with cerebral palsy shortly after birth.

　　And then appeared.

　　Mental retardation, epileptic symptoms and autism tendency

　　Later, he was diagnosed as "LGS syndrome" again.

　　This is the most difficult type of epilepsy in children to control.

　　A doctor once told Luo Shujian

　　My son needs to be taken care of all his life.

　　With the help of public welfare organizations

　　Luo Shujian and his wife took Xiao Bai.

　　Found an authoritative expert

　　Seizure symptoms of Xiao Bai

　　Also got better after using drugs.

　　But Xiao Bai still can’t talk.

　　Intelligence is only maintained at the level of children.

　　Luo Shujian and his family usually take it with them.

　　To go out for a walk.

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　once

　　Luo Shujian came across the story of Dick Huo Yite and his son.

　　This great father

　　Pushing a son with cerebral palsy

　　With more than 1000 running races

　　Run all over America along the runway

　　It is also one of the six marathons in the world.

　　Boston marathon

　　Touched countless people.

　　In 2015

　　After learning the information that the Hangzhou Marathon started to register that year,

　　Luo Shujian also wants to try.

　　In order to improve physical fitness

　　He gets up at 4: 30 every morning

　　Run at 5 o’clock in the morning

　　Go out to work after the end.

　　Be fully prepared

　　November 1, 2015

　　He took his son to participate for the first time.

　　Hangzhou Marathon 7 km Mini Run

　　And finally finished the game.

　　A cart for my son.

　　It cost him half a month’s salary.

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　On the field

　　Luo Shujian found his son Xiao Bai

　　The whole process was very exciting and happy.

　　"He likes that kind of lively scene.

　　And this desire to chase

　　Laugh and clap your hands. "

　　After discovering that my son likes it very much,

　　Luo Shujian was out of control from then on.

　　5 km, 10 km

　　Half horse, whole horse … …

　　In the past seven years, Luo Shujian has pushed his son to complete it.

　　54 games, big and small

　　Footprints are all over the country

　　Luo Shujian and his son are participating in the competition (provided by respondents)

　　For seven years

　　In the process of pushing my son to run.

　　Luo Shujian for "father"

　　Have a deeper understanding

　　"I hope to be able to run.

　　Can accompany him to walk around the country.

　　Let him come into this world without regret.

　　By running again and again like this

　　I hope he can appreciate the hardships of everyone’s life.

　　Also let him feel the warmth and strength in life. "

　　Luo Shujian said

　　Luo Shujian (third from right) is participating in public welfare activities (provided by respondents)

　　Luo Shujian hopes

　　Keep running with your son.

　　"I promised him to stand behind him all my life."

　　He smiled and told reporters

　　Meet once, and live up to this life.

　　Hail to the great father!

　　Life is precious.

　　In the wind, in the rain, on the road

　　Love makes every step

　　Full of power

　　

　　Source: Xinhua News Agency WeChat (ID:xinhuashefabu1) Comprehensive Yangguang. com and Jimu News.

　　Reporter: Lin Guangyao, Ma Xiaoju

　　Producer: Guan Kailiang

　　Editor: Li Yongxi, Qing Shan

　　Internship: Zhang Zhuojun

Original title: National Fitness-Sports at the Right Time

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On the vernal equinox of the same day, a tug-of-war competition was held in the shopping mall of Erdaoqiao Community, Erdaoqiao Street, Tianshan District, Urumqi, to advocate national fitness and enjoy the warm sunshine in spring.

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

　　CCTV News (World Weekly):How many children went to the circus on Children’s Day? Circus performance is one of the good memories of childhood for many people. Today, in some large theme parks, the most popular performance is circus. But on May 21st, a 146-year-old "Lingling Circus", known as "the greatest performance on earth" and one of the three largest circuses in the world, held its final curtain call in new york and announced its closure. The news made many people feel particularly sad, but it also made others jump for joy. What does the closure of Lingling Circus mean?

　　　Wonderful performance bid farewell to "the greatest performance on earth"

　　On May 21st, the farewell performance of Lingling Circus was held in Nassau Veterans Memorial Gymnasium in Long Island, new york, USA.

　　Before the performance, Kenneth Field, CEO of the American Field Entertainment Company, the parent company of Lingling Circus, gave a speech in the center of the stage.

　　After a tense 10-second countdown, the performance officially began.

　　The whole performance lasted for 2 hours and 30 minutes, which was wonderful and won applause from the audience.

　　After this final performance, the 146-year history of Lingling Circus came to an end.

　　Audience: It was very interesting. The performance was fantastic, but it was very sad. My children just cried and asked me, Mom, why is the circus closed? Today, I brought my mother, aunt and friends to watch the performance. It was a little sad, but I was glad that we could come. I saw their circus when I was a child.

　　Audience: Unfortunately, the circus has become a symbol of American culture.

　　Past lives of Lingling Circus

　

　　The history of Lingling Circus can be traced back to 1871.

　　At that time, Phineas Taylor Barnum, an American, organized a circus performance by showing rare animals and people with strange shapes, which was very popular with the audience.

　　Ten years later, barnum cooperated with his main competitor, james bailey, and established "barnum and Bailey Circus", the predecessor of Lingling Circus.

　　After barnum and Bailey died, another "Lingling Brothers Circus" formed by five brothers from Wisconsin bought "barnum and Bailey Circus" and merged into "Lingling Circus".

　　At the beginning of the 20th century, Lingling Circus began to change its style. Instead of taking animal exhibitions as its selling point, it trained animals to perform with circus actors, among which elephant training became the signature program of Lingling Circus.

　　In 1967, Lingling Circus was bought by the Field family. The circus continues to expand, hiring a large number of employees and paying a lot of money to collect the world’s rare animals. Every year, Lingling Circus will tour more than 100 cities and become an important part of American entertainment culture. Together with two rising stars: new york Big Apple Circus and Cirque du Soleil, it is known as the three largest circuses in the world.

　　The golden age of circus performance is fading away.

　　However, with the rise of film and television entertainment, electronic games and the Internet, the golden age of circus performance is gradually fading away.

　　Due to high operating costs and declining ticket sales, many circuses have closed down in recent years.

　　In November 2016, the 39-year-old new york Big Apple Circus declared bankruptcy and auctioned its assets in January this year.

　　Jonathan Iverson, head of Lingling Circus: It’s a pity that today’s society no longer pursues miracles that can’t be seen on the Internet.

　　In addition to the pressure of operation, the criticism from public opinion has also put the circus featuring animal performances in an awkward position.

　　Double pressure of management and public opinion crushed Lingling Circus.

　　Members of animal protection organizations: They mistreat animals.

　　Audience: Never mind? ? They won’t do that.

　　Members of animal protection organizations: They abuse animals with tools.

　　Audience: Have you really seen these behaviors you are talking about?

　　In the eyes of animal protection organizations, circus is the hardest hit area of animal abuse.

　　Because most performing animals will be forcibly taken away from their parents after birth. In the process of training, animal trainers will use various ways to destroy their will.

　　Elephant performance was once a classic performance of Lingling Circus.

　　The elephants on the stage look docile and clever, but their growth process is full of fear and helplessness.

　　He was separated from his parents at an early age and received human training. During the training process, the animal trainer will tie up the limbs of the elephant with ropes. Once the elephant’s performance fails to meet the requirements, the animal trainer will stab their sensitive parts with the hook stick in his hand, forcing the elephant to obey because of fear, and finally achieve the goal of domestication.

　　Even if they are trained successfully and become star actors, the situation of these animals is equally pitiful.

　　Because most circuses use the way of touring performances and travel all the year round, the train has become the home of circus members. They married with children, living on the train, look romantic. But animals are different. On endless roads, they are always chained by cold chains and live in narrow carriages.

　　In 2011, for violating the Animal Welfare Law, Field Entertainment paid a fine of US$ 270,000, or about RMB 1.86 million, to the US Department of Agriculture.

　　However, Field Entertainment does not admit that it has abused animals.

　　Their attitude made animal protection organizations increase their protests against the circus.

　　Every time Lingling Circus holds a performance, members of animal protection organizations can be seen outside the venue. They seriously discourage the audience who come to watch the performance.

　　Members of animal protection organizations: Now they will go in and watch the performance without looking back, and when they realize the seriousness, they will stand on our side.

　　Member of animal protection organization: If you don’t want your children to be treated like this, why do you have the heart to let other people’s children suffer from this?

　　Under the pressure of public opinion, finally, in May 2016, after completing the last elephant performance, Field Entertainment decided to retire the elephants in the group and send them to the Florida Animal Protection Center.

　　Without the elephant in the town, the circus ticket revenue "dropped sharply".

　　In January this year, Lingling Circus announced that it would be completely closed at the end of May due to high operating costs and declining ticket sales. After the closure, all the animals in the group will be sent to other suitable places, but the company did not disclose the specific place.

　　Field, CEO of Field Entertainment, USA: Circus has experienced world wars, every economic cycle and many changes. People don’t like circus as much as they used to.

　　Circus should also keep pace with the times. Cirque du Soleil’s "O" show relies on technology instead of animals.

　　Today, among the three major circuses in the world, the only one left is Cirque du Soleil from Canada.

　　This circus, founded in 1984, found a new way, not relying on animal performances to attract attention, but relying on high-tech dance design to gather the world’s best acrobats and gymnasts, coupled with a Hollywood blockbuster-like plot, to present a gripping performance, which soon became a great success and has received rave reviews so far.

　　"Thirty years ago, a circus without animal performances would be regarded as deceiving the audience, but now people like a different circus."

　　-Denver Post

　　Conclusion: More humane, safer, more environmentally friendly and healthier entertainment.

　　Some people say that the closure of Lingling Circus marks the decline of this traditional form of entertainment.

　　However, many people are still optimistic about the future of circus, thinking that circus performance is also advancing with the times, seeking changes in form and content.

　　Indeed, with the change of social concepts and the development of scientific and technological means, people’s entertainment methods have been constantly updated. What we expect is that the mainstream development direction will become more humane, safer, more environmentally friendly and healthier.

　　Yesterday, Young Sangji, adapted from Mao Dun literature prize winner Alai, appeared at the Shanghai International Film Festival. Director Zhang Guodong, art consultant Reed and producer Peggy Chiao appeared at the event site. In an exclusive interview with Chengdu Business Daily-Red Star journalist, several creators revealed the behind-the-scenes story of the filming.

　　Director Zhang Guodong/

　　Hit it off with the original author Alai.

　　Juvenile Sanji is adapted from the literary work Three Cordyceps by the famous writer Alai, which is a novella created by Alai and first published in January 2016. From the world in a child’s eyes, the film "Juvenile Sanji" tells the story of the Tibetan teenager Sanji’s self-drifting journey in pursuit of knowledge and taking Cordyceps as a clue. On this adventure journey, the fantasy drifting of three cordyceps sinensis presents a variety of human beings, and the innocence of children shines brightly in the gloomy secular world.

　　Director Zhang Guodong revealed the origin of filming "Young Sanchi". He said that it was in the process of turning over a circle of friends that he suddenly saw a fragment of Alai’s original work. "It was a circle of friends sent by a friend of mine. After watching it for 15 minutes, I felt that this was the story I needed. The story he talked about digging cordyceps was actually very similar to my experience. At this time, I picked up the phone and called Teacher Alai. As a result, we hit it off with Teacher Alai.

　　Zhang Guodong had filmed a documentary on Tibetan subjects before, which made Alai feel more at ease to give him the work. "I showed the documentary to Teacher Alai at that time, and after watching the film, he said ‘ You can take it and shoot it as you like. I don’t care about anything ’ In this way, Teacher Alai handed "Three Cordyceps" to me, and I took the team for about 20 days. The scene of the heavy snow shot by the little actor should actually be helped by God, from 4 am to 7 pm. After we finished work, the snow stopped. "

　　In the film, Sanji’s actor is very eye-catching and has been well received by many audiences. The director said, "At that time, so many children caught me by his acting skills, so I took him from the snowy mountain to Chengdu, and we lived together for 15 days. I took him to see elephants and monkeys, and didn’t give him any training or invite a professional teacher to play in the zoo."

　　The director revealed that during the filming process, the little actor almost didn’t need to talk about the play. "I never called him to the room alone to talk about how to shoot this play, especially the scene with the principal. He said ‘ Director, can I do it again ’ , he said ‘ I should drop the book on the floor to express my anger ’ . I feel that he is like a genius. I think this little actor is equivalent to a real Cordyceps sent by Snow Mountain. Like a gem, he is the brightest and also lights up our movie. "

　　Screenwriter reed/

　　Some viewers don’t go to the cinema to seek affection.

　　It is particularly worth mentioning that Reed, a famous screenwriter who once created classic films such as Farewell My Concubine and Living, served as the artistic consultant of Young Sanchi. When he mentioned why he joined this small-budget film, Reed replied: "Its type determines the number of audiences. It is not a commercial blockbuster, and this film actually has no pressure from commercial blockbusters, because the investment is very small and the shooting process is very frugal. In fact, the reason why I was willing to participate at that time was that the story was unpretentious, which touched me very much. "

　　At the event, Reed also mentioned the current situation of the film market in China. He said: "Everyone knows that there are some very vulgar phenomena in China films. China’s movies are far from the real social life because of excessive entertainment and commercialization. When entering the cinema, some viewers are actually looking for entertainment instead of seeking to be moved, so excessive entertainment has caused very bad consequences. " Reed later mentioned the differences between Young Sanchi and some entertainment films. "The function of this film is to carve time. This film carves Tibetan life, children’s experiences and stories, and it also carves Tibetan people’s life very truly today. This is the significance of this film."

　　When asked if there were any differences with director Zhang Guodong in the creative process, Reed said, "As a creative work, there will be differences at any time. In fact, I may like this child too much, and I hope he can get this book. Of course, this is a wishful feeling. We feel that as a documentary type, the ending is also right. Not everyone’s dreams will come true, not that everyone’s wishes can be easily realized. This child, I hope he will get this book when he grows up. "

　　Zhang Guodong also said that Reed is a senior, which has helped him a lot: "We started to cooperate with documentaries, and then we will cooperate with three films, all of which are made by Mr. Reed as an art producer and script consultant. In fact, Mr. Reed has been supporting me and cultivating me, and we will have some disputes in this process. I was particularly moved by teacher reed’s remark ‘ We should not be sloppy in our creation. We should be strict with ourselves and not let go of every detail of the film. If you relax a little here and there, the whole film will fall ’ . In the 10 years of contact with teacher reed, I know movies, study movies, and shoot movies. I think filmmakers should do what filmmakers should do. They never tell lies when making movies. When I make movies, I may slack off, but Teacher Reed is like an anchor. My movie today can look like this, which was cultivated by Teacher Reed all the way. "

　　Chengdu Business Daily-Red Star Journalist Zhang Shihao from Shanghai.

Carrying out "reading for all" activities throughout the country is an important measure to build a learning society and an indispensable cultural construction to realize the great Chinese dream. Since the nationwide reading activity was launched, it has received enthusiastic response from all walks of life and achieved remarkable results.

Why should we advocate reading for all? In short, reading can cure fools and improve intelligence; Long knowledge and broad thinking; Learn skills and increase your skills; Enrich one’s thoughts and cultivate one’s sentiments. One person benefits from reading; Read for all and benefit all. In a word: opening books is beneficial. For individuals, reading can improve their quality and change their destiny; For the nation, reading can inherit civilization and spread science. Therefore, Confucius never let go of the book all his life, and in his seventies, he still "read the Book of Changes and compiled three unique works by Wei"; Gorky "threw himself at the book, just like a hungry man threw himself at the bread". Zheng Chenggong sincerely felt that "cultivating the heart is nothing more than wanting, and the joy is nothing more than reading"; Ji Xianlin sincerely praised "reading is the best thing in the world". They all turned reading into a necessity of life, and enjoyed it tirelessly, so they benefited greatly and benefited for life. They come from different ages and engage in different occupations, which can be regarded as a microcosm of national reading.

Reading for all evolved from "World Reading Day". The purpose of setting up reading day is to call on everyone in the whole society to read, so that books can become a necessity and reading can become a part of life. Therefore, every year on World Reading Day, we will sum up our experience, discuss our gains and losses, and put forward improvement measures to make the reading activities for the whole people more solid and effective.

Reading for the whole people depends on persistence and long-term success. Marx studied hard all his life, and regarded reading as his life. No matter how poor and difficult his life was, he never forgot to study, often forgot to eat and sleep, day and night, and finally slept on his desk. Mao Zedong studied tirelessly since he was a teenager, read widely and loved reading all his life. He was still studying a few hours before his death. They are all models who insist on reading, which makes people stop at the mountains. Unfortunately, some of us spend three days fishing and two days drying the net, reading a few pages when we are happy, and putting them on the shelf when we are depressed; Turn over a few articles in your spare time, and forget about it when you are busy with your work. Such a reading attitude, in a spirit, exposed to ten cold, it is difficult to gain something. In view of this, we should also persevere in reading, and the long running water will not stop, and over time, water drops and stones will wear out before we can read out the benefits and effects.

全民阅读，领导干部应成为带头读书的楷模。榜样的力量是无穷的。习近平总书记夙夜在公，仍挤出时间坚持读书学习，在谈到自己的爱好时说：“现在，我经常能做到的是读书，读书已成了我的一种生活方式。”正是因为长期孜孜不倦地读书学习，锻炼了他非凡的领导才能和卓越的政治智慧，成为当今中国走向伟大民族复兴的卓越领路人。

全民阅读，要加强引导，让大家多读好书，多读经典。所谓好书，一是具有思想性、艺术性、可读性；二是经得起时间检验，能够传世；三是被评论家广泛认可，拥有大量读者。若按这三个标准衡量，好书与古今中外那些经典书最为接近。人生如白驹过隙，书籍却浩如烟海。为提高生命的知识含量和学习效率， 就一定要多读经典，以便在有限时间获取更有价值的知识。多读经典，于个人可以广见识、明事理、受熏陶，善莫大焉；对社会而言，则可教化民众，端正风气，提高全民族精神文明素质，对于我们正在打造的书香社会更是功德无量。

Reading by the whole people should keep pace with the times in various ways. It can be either a flat paper book reading or an e-book reading; You can read on the computer network or on the mobile phone WeChat. It can be a big time to concentrate on studying, or it can be a casual browsing of leftover materials; It can be the sound of books in the classroom, or it can be "immediately, on the pillow, on the toilet" when you are busy. In short, it’s not stick to one pattern, it’s good to read it, and it’s beneficial to read it

Reading for all makes reading a common practice. Taking reading as a way of life is not only a rational and conscious choice, but also a need to adapt to the objective situation. Reading can be a subjective hobby, because if you are interested, you will feel happy, such as drinking good wine and soaking in the spring breeze. At the same time, you can cultivate your sentiment, open your mind, improve your consciousness and broaden your knowledge. Reading is also an objective need, which can acquire knowledge, learn skills, increase talents and broaden ideas, so as to be competent for the work, keep up with the situation, meet challenges calmly and be invincible in the fierce competition. (Author: Chen Lumin)