"2016 China’s top 500 private enterprises released the report" shows that in 2015 Wahaha operating income 49.40 billion yuan, compared with 2014 revenue plummeted more than 20 billion yuan, causing industry attention.

Industry analysts believe that the real main reason for Wahaha’s decline in performance lies in its aging brand, lack of star products, and too single market.

Revenue plummeted by more than 20 billion yuan　

2015 revenue plummeted more than 20 billion yuan, equivalent to losing the entire nutrition fast line, Wahaha performance decline once disclosed quickly caused concern and concern in the industry. According to publicly disclosed data, 2013-2015 Wahaha revenue were 78.30 billion yuan, 72.80 billion yuan and 49.40 billion yuan, showing a downward trend year by year.

Regarding the plunge in revenue in 2015, Wahaha responded that the main reason was that the data of Hongsheng Beverage Group Co., Ltd., which was controlled by Zong Qinghou’s daughter Zong Fuli, was not consolidated. In addition, online rumors and product transformation and upgrading also had a certain impact.

The official stressed that Wahaha’s current production and sales are normal, and the company has paid 3.10 billion yuan in taxes to the state from January to July this year. "Not only does the company not have a penny of bank loans, but it also has tens of billions of yuan in deposits."

Zong Qinghou said recently that the beverage industry is facing a downward trend. Wahaha’s growth rate fell from more than 20% in previous years to 4% last year and only 2% in the first half of this year. For the reason of the decline, Zong Qinghou concluded that it was affected by malicious attacks on online rumors.

"China’s beverage industry will always be a sunrise company, and as long as it is done well, I think it will always develop healthily. Because no matter what, people always want to eat and drink."

Nutrition Express still supports Wahaha’s performance

In Wahaha’s entire product system, there is an over-reliance on individual products. According to Wahaha’s previously disclosed figures, as of the end of 2014, Wahaha had a total of more than 100 categories of milk beverages, bottled water, carbonated beverages, tea beverages, juice beverages and functional beverages. Among many products, Nutrition Express, which has a product age of nearly ten years, is still the largest single product supporting Wahaha’s performance.

According to public data, the sales of Nutrition Express in 2013 exceeded 20 billion yuan, which means that this single product alone contributed about 1/4 of Wahaha’s performance. The previous online rumors that Nutrition Express contains Botox also caused Wahaha’s performance to suffer, and the revenue loss was said to be as high as 5 billion yuan.

According to industry insiders, the sales performance of old products such as Nutrition Express, AD calcium milk, and purified water has accounted for more than half of Wahaha’s overall revenue, and the market performance of these large single products is also declining. With the rise of new beverage brands, Wahaha Nutrition Express’s market share is also gradually shrinking. In the bottled water sector, brands such as Nongfu Spring and China Resources Yibao have made competition more intense and continue to occupy Wahaha’s market share of purified water.

Food Industry Researcher, China Brand Research InstituteZhu Danpeng believes that the aging of the Wahaha brand is manifested in three aspects: first, Zong Qinghou is still addicted to the business philosophy of the late 1990s and early 2000s; second, the entire Wahaha executive team has been working hard with Zong Qinghou for many years and has been assimilated seriously. It cannot make changes in time for market changes; third, market research and development is "like a boiled frog", innovation is delayed, and the success rate of new products is getting lower and lower.

Wahaha’s self-help requires innovation

With the decline of the third- and fourth-tier markets and more intense competition, since the end of 2015, Wahaha has seen its own shortcomings and decided to make up for the shortcomings of the mainstream market in first- and second-tier cities. Subsequently, Wahaha launched some new products to meet the needs of first- and second-tier mainstream consumer groups. Wahaha launched some new beverages, such as C drive, coconut milk vegetable protein drink "Come and squeeze", blood orange juice, etc., but failed to win market recognition.

For Wahaha’s new strategy, Zhu Danpeng is not very optimistic, believing that Wahaha’s brand power and recognition in first- and second-tier cities have declined very severely. At present, Wahaha’s brand recognition and price positioning are mainly in third- and fourth-tier markets, but in the price range of more than 5 or 6 yuan, Wahaha basically has no products.

For Wahaha’s future prospects, industry analysts believe that if it fails to achieve brand rejuvenation, product innovation, and a redefinition of its marketing model, Wahaha’s performance will accelerate its decline.

On February 2, Tencent Group issued a notice on corruptive practices.

Tencent Group said that Tencent has always believed in the values of "integrity, enterprising, collaboration and creation". In order to promote integrity, Tencent has developed anti-corruptive practices such as "Tencent High Voltage Line" and established a sound risk management system to prevent, detect and crack down on all corruptive practices such as commercial bribery and drug-related embezzlement. To ensure that the behavior of all employees is in line with the integrity values Tencent has always promoted and committed to upholding. Once Tencent finds and confirms that employees have violated the "Tencent High Voltage Line", they will be fired and never hired. For external companies involved in the case, they will be blacklisted by the company and will never cooperate. If the relevant behavior is suspected of illegal and criminal activities at the same time, Tencent will cooperate with the public security judicial organs to investigate and hold relevant personnel legally responsible, and will closely cooperate with the public security organs to arrest the employees and external personnel involved in the case.

In 2023, the Anti-Corruptive Practices Investigation Department of Tencent discovered and investigated more than 70 cases of violating the "Tencent High Voltage Line", more than 120 people were dismissed for violating the "Tencent High Voltage Line", and nearly 20 people were transferred to the public security organs for suspected crimes. The cases of dismissal, transfer to justice, and court judgment for commercial bribery or drug-related embezzlement in 2023 are hereby notified as follows:

1. Gao Qiyuan, the former CSIG Cloud Business Development Department, and Wang Qi, the former CSIG Cloud Products Department, took advantage of their positions to illegally embezzle company assets during their tenure. They were transferred to the public security organ for handling on suspicion of crimes. Their actions violated the "Tencent High Voltage Line" and were blacklisted and never hired. After court trial, Gao Qiyuan was sentenced to four years in prison and fined 100,000 yuan for the crime of duty embezzlement; Wang Qi was sentenced to three years and six months in prison and fined 80,000 yuan for the crime of duty embezzlement.

2. Zhang Jian of CSIG’s regional business department took advantage of his position to illegally embezzle company assets. He was transferred to the public security organ for processing on suspicion of crime. His behavior violated the "Tencent high voltage line" and was dismissed and never hired. After the court trial, Zhang Jian committed the crime of embezzlement and was sentenced to ten months in prison, suspended for one year, and fined 8,000 yuan.

3. During their tenure, Zhang Meng and Liu Yunting of the former CSIG Medical Information and Service Department took advantage of their positions to illegally embezzle company assets, and for the benefit of external companies, they charged external companies for good treatment. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhang Meng and Liu Yunting were transferred to the public security organ for suspected crime.

4. The former IEG interactive entertainment service global procurement Peng Yang and Shu Hua took advantage of their positions to illegally occupy the company’s assets during their tenure. Their behavior violated the "Tencent high voltage line" and was blacklisted and will never be hired. At the same time, Peng Yang and Shu Hua were transferred to the public security organs for suspected crimes.

5. During his tenure, Zhang Jie, the former CSIG Medical Information and Service Department, took advantage of his position to seek benefits for individual suppliers, charged supplier facilitation fees, and illegally appropriated company assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and never hired. At the same time, Zhang Jie was transferred to the public security organ for suspected crime.

6. IEG Quality Management Department Li Mei took advantage of her position to illegally seize company assets. Her behavior violated the "Tencent High Voltage Line" and was fired and never hired. At the same time, Li Mei was transferred to the public security organ for suspected crime.

7. During his tenure, Dong Xiaoxuan, the former PCG film and television content production department, took advantage of his position to illegally embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Dong Xiaoxuan was transferred to the public security organ for suspected crime.

8. During his tenure, Chen Yifu, the former PCG animation business department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Chen Yifu was transferred to the public security organ for suspected crime.

9. During his tenure, Lu Xi, the former PCG sports live broadcast and programming department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Lu Xi was transferred to the public security organ for suspected crime.

10. During their tenure, Shen Zixi, the former CSIG Industrial Safety Operation Department, and Wang Qiang, the former CSIG Security Products Department II, took advantage of their positions to illegally embezzle company assets. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Shen Zixi and Wang Qiang were transferred to the public security organ for suspected crime.

11. Yin Hong and Wang Zhuoheng of the former PCGNBase business department took advantage of their positions to illegally embezzle the company’s assets during their tenure. Their actions violated the "Tencent high voltage line" and were blacklisted and will never be hired. At the same time, Yin Hong and Wang Zhuoheng were transferred to the public security organ for suspected crime.

12. During their tenure, Shen Ning and Chen Jiandan of the former CSIG Medical Information and Service Department took advantage of their positions to seek benefits for multiple individual suppliers and charged suppliers a fee. During their tenure, Wang Qinghai of the former CSIG Medical Information and Service Department bribed Shen Ning and Chen Jiandan as the actual controller of an external company. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Shen Ning, Chen Jiandan and Wang Qinghai were transferred to the public security organs for suspected crimes.

13. Former PCG Tencent News Zhou Xiang and Bai Xiaosong took advantage of their positions during their tenure to seek benefits for external companies and charge external companies for their good handling. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhou Xiang and Bai Xiaosong were transferred to the public security organs for suspected crimes.

14. Shi Xiuhua and Luo Xiaowu of the S1 Infrastructure Department took advantage of their positions to seek benefits for external companies and charged fees for the facilitation of external companies. Their actions violated the "Tencent High Voltage Line" and were fired and never hired.

15. Wu Jianghua of the CSIG Industrial Ecological Cooperation Department took advantage of his position to embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

16. Liu Xuekun of PCG Commercial Products Department took advantage of his position to embezzle company assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

17. PCG Tencent News He Guoshuai took advantage of his position to introduce the external companies he actually controlled and the external companies associated with him as suppliers, undertake related business, and have improper economic dealings with the relevant personnel of the suppliers. His behavior violated the "Tencent High Voltage Line" and was dismissed and never hired.

Attached is a list of new never-to-cooperate entities in 2023:

Focus on the 2024 auto show-booth. At this year’s auto show, apart from the new car 007 and the high-definition version of the extreme krypton 009 market, the extreme krypton also brought its fifth production model, the extreme krypton MIX.

At the star-studded 2024 Beijing Auto Show, the world premiere of the krypton MIX not only attracted many media and insiders to watch and experience it, but also Zhou Hongyi, the "uncle in red" who recently made a big splash, and Li Xiang, the founder, all came to the krypton booth to deeply experience this new car. What kind of strength does the extreme krypton MIX from the vast -M architecture rely on to catch the wealth of the sky?

Even if you don’t feel anything about the extreme krypton cars and new energy vehicles, when you happened to pass by the extreme krypton booth at the 2024 Beijing Auto Show and saw this extreme krypton MIX, I think it’s hard not to be "entangled" by its high turn-back rate.

The official positioning of the extreme krypton MIX is "cross-border SUV". Under the outline of the minimalist design language of Hidden Energy, the extreme krypton MIX takes the form of "big bread" as the keynote, and after integrating the STARGATE integrated smart light curtain and canceling the traditional door opening method, the whole appearance is really full of scientific and technological sense.

By the way, the extreme krypton MIX also cancels the traditional B-pillar design and door handle of the car body, and adopts a split sliding door design, and the switch mode is a push-button electric switch. Especially when the car door is open, the turn-back rate of the extreme krypton MIX will inevitably not be low.

Moreover, the unique body design of the extreme krypton MIX also makes it have many advantages when catering to family travel scenes. For example, a larger door opening and closing angle and a lower boarding threshold will have more advantages for the convenience of getting on and off for the elderly, children, pregnant women and other groups when they are used for family trips.

In addition, with the body size of 4688/1995/1755mm, the extreme krypton MIX has achieved a wheelbase of 3008mm, which is not only the longest in its class, but also the cockpit utilization rate of the extreme krypton MIX exceeds 80%.

It is worth mentioning that in terms of the safety concerned by the consumer groups of family cars, Extreme Krypton has never lost points. Even if Extreme Krypton MIX cancels the traditional B-pillar of the car body, the safety optimization such as triangular double A-pillar, multi-layer steel-aluminum sill beam and ultra-high-strength seamless steel column double B-pillar also makes Extreme Krypton MIX meet the global five-star collision requirements.

From the interior visual point of view, the MIX center console maintains the same design language as the family members. In the back row, the new car provides a unique "ever-changing space" for the family. In terms of seats, the low version of MIX is a five-seat layout, and the high version is a four-seat layout. In addition to a fully flat floor, the car also provides a main and passenger seat that can rotate 270 degrees without pole.

Judging from the official map of MIX, in addition to the back row with leg rests and handrails, the central guide platform of the new car also has many extension properties, such as rotating the front seat of MIX and extending the guide platform out of the small table board when enjoying a parent-child outing, which can change the outdoor dining table of the whole family in seconds.

In terms of other configurations, in the extreme version of MIX, we will see the high-level intelligent driving with laser radar, including the rear leg rest exposed by the official map, which will also be exclusive. In terms of power, at present, MIX has applied for a rear-drive single motor version, with a total motor power of 310kW. The detailed accelerated performance and pure electric cruising range have not been officially announced.

However, it can be expected that even if it is a single-motor version of the krypton MIX, its acceleration performance will not be bad, and its driving and control performance will be flexible enough. After all, the vast -M platform has also brought a front wheel steering angle of over 50 degrees to the extreme krypton MIX, and the minimum turning radius will be less than 5 meters. For many novices or treasure moms who pursue flexible driving and convenient parking, the extreme krypton MIX will undoubtedly be more friendly in the same class.

Generally speaking, the brand-new model, the Extreme MIX, was unveiled at the Beijing Auto Show, mainly to "show muscles" and pave the way for the launch of new cars. With the electric drive platform+cross-border SUV attribute, the MIX has considerable space and high playability, which is almost unmatched in its segmentation field. Next, the key to determining whether this "smart home baby bus" can sell well may be pricing and pure electric cruising range.

Special Topics: Earthquake Relief, Donations with Love

　　　　　

　　　　CCTV News: At 8:30 a.m. on May 16, Nongfu Spring Chairperson Zhong??, Secretary of the Board of Directors Zhou Li and other company executives set off from Hangzhou urgently and rushed to the disaster area to make the first batch of 1.70 million boxes of Nongfu Spring natural drinking water urgently dispatched by the Ministry of Commerce arrive at the first line of disaster relief as soon as possible.

　　　　At 16 PM on the 16th, Zhong?? and others arrived at the hardest-hit area of Hongbai Town, Shifang City, which had just opened up the road to the outside world.

Editor in charge: Li Dan

　　[Aika car, new car on the market, original]

　　On August 2, 2019, the highly anticipated (|) + was officially launched.A total of 3 models were launched this time, with a price range of 18.58-22 8,800 yuan.As a leading performance model, the 03 + not only has a very sporty appearance, but also with the support of a 2.0T high-power engine, it has an excellent performance of 5.9s acceleration per 100 kilometers, which is very good in domestic independent brand models.

　

　　Performance-packed exterior design

　　In terms of styling, Lynk & Co 03 + can be seen as the latest interpretation of the design concept of "urban opposition aesthetics". Its most eye-catching feature is undoubtedly the sports surround. The designer has added a guide trend on both sides of the front bumper, which can not only sort out the turbulence at the front wheels and optimize the air effect, but also with the slightly protruding front lip below, which proves the identity of its performance car. And almost all blackened color treatment, I believe that with any color of car paint can bring fierce visual effects.

　　The Lynk & Co 03 + is also equipped with a side skirt on the side of the body, and the "+" logo is added to the C-pillar position. With 18-inch two-color multi-spoke wheels, the sporty feeling is greatly enhanced. In addition, the color around the windows, the color of the rearview mirror shell and the color of the door handle of the Lynk & Co 03 + are all black, which is full of performance style. In terms of body size, the length, width and height of the Lynk & Co 03 + are 4677 (4692)/1840/1461mm respectively, and the wheelbase is 2730mm.

　　The tail highlights of the Lynk & Co 03 + are too many. First of all, the "LYNK & CO" logo is embedded between the energy crystal taillights, which has a strong recognition whether it is lit or not. The large-sized rear wing and bottom diffuser are not only sporty, but also bring better aerodynamic performance to the Lynk & Co 03 +. The two-sided exhaust layout has almost become the standard of performance cars. With the support of so many accessories, the Lynk & Co 03 + will have a lower drag coefficient, and the maximum speed downforce has been increased from 11kg to 40kg, which greatly improves the handling stability and performance.

　　Fighting interiors

　　The overall layout of the Lynk & Co 03 + interior has not changed, but if you want to attract performance fans, the visual impact must be done in place. The embellishment of green colors can highlight the sense of sports, and the use of Alcantara materials is not only to look good, but also to provide greater friction when driving intensely. Personally, I think the Lynk & Co 03 + should add some carbon fiber materials to the interior. After all, it is a performance car, and it feels like something is missing without carbon fiber.

　　Spatial performance is fair

　　Powerful power system

　　The Lynk & Co 03 + is equipped with a 2.0T high-power engine from Volvo, with a maximum power of 187kW (254Ps) and a maximum torque of 350Nm. It is equipped with BorgWarner’s fifth-generation intelligent four-wheel drive system and an 8-speed automatic transmission, with an acceleration time of 5.9s from 0 to 100km/h. The Lynk & Co 03 + is also equipped with a track mode.

Review of relevant content:

Higher, Faster, Stronger, Speedway Test Drive Lynk & Co 03 +

The "Raptors" of the Cannon World Lynk & Co 03 + vs Golf GTI

Lynk & Co 03 + suspected price, or 18.88-20 9,800 yuan

　　[Autohome original test drive] Powerful combination, this is everyone’s favorite scene to see, because there will definitely be a wonderful show next. If the protagonists of the powerful combination are Changan Automobile, Huawei and Ningde Times, it will be a bursting heavenly group. It can be imagined that everyone will be looking forward to what this combination can come up with, and everyone’s attention will be attracted all of a sudden. Could it be too high-profile? Don’t worry, the strong alliance is for this effect of attracting the wind, otherwise how would you notice their first work, this (|).

　　Let’s briefly introduce the background first, Avita, which is a new car company jointly built by Changan, Huawei and Ningde Times, and Avita 11 is the first model of the Avita brand. Although it is a brand new brand, the background is too fierce, it sounds like a big gathering of science students, and it is also a top science student. It has all the mathematics and physics, and it seems that it can get high marks as soon as it is shot.

　　Avita 11 is positioned as a pure electric coupe SUV. The new car is based on the CHN platform. This platform is very easy to understand. In fact, it is the initials of Changan, Huawei and Ningde Times, which means that everyone has contributed. What is more advantageous is that a variety of models can be developed on the same platform. Avita 11 was officially launched on August 8th. In addition to a limited special edition, the new car currently launched a total of 3 car models, priced 34.99-40 9,900 yuan.

　　The next question that many people immediately asked: Where should I go to see this car? The first Avita Experience Center has just opened, in Chongqing, and you can see Avita Experience Center in the top ten cities in the country. The manufacturer’s goal is to open 110. In fact, in terms of retail network, there is basically no need to worry, because Changan and Huawei are among the three giants, and all kinds of avant-garde or traditional experience elements can be played for you.

　　There is another important thing to explain, we have touched the test car, but this is a test car, and it is still a relatively early test car. Last time we have simply driven this batch of cars in the factory’s venue (video below), the large screen of this car and most of the driver assistance systems cannot be experienced, because these functions are not available on it. In addition, in some configurations, the final production car will be adjusted, that is, it will be a little different from the test car we saw today. So next we mainly look at the design, experience the space, and drive the car on the road to briefly feel its dynamic performance.

More exciting videos are available on the Autohome video platform

　　Avita 11 has a very unique design language. In short, you will remember it after seeing it for the first time. The entire silhouette is more like a sculpture.

　　The simple front face design is memorable, and the front face structure outlined by LED light sources looks very sporty. The new split-type headlight group is a popular design element at the moment. The front face of the new car is outlined only by lines, without using too much decoration.

　　From the side, the new car creates a very sporty design style through smooth lines, and the double waist line design and the raised waist line at the tail add a bit of muscle feel. In terms of body size, the length, width and height of the new car are 4880/1970/1601mm respectively, and the wheelbase is 2975mm.

　　Not surprisingly, the body of this Avita 11 is arranged with a bunch of sensors, specifically 3 lidar, 6 millimeter wave radar, 13 high definition cameras, 12 ultrasonic radar, a total of 34, the most conspicuous is 3 lidar, the whole layout does not look abrupt, but adds a little technological flavor, the design is quite delicate, in short, this bunch of sensors does not make the whole shape of Avita 11 become riddled with holes.

　　The unique slip-back design features a vertical rear windshield, as well as a rear mechanical lift spoiler. The popular through taillight set also appears on the new car.

　　When it comes to charging, the Ningde era of the three giants should make efforts. First of all, Avita 11 currently has 90kWh and 116kWh capacity battery packs, using ternary lithium batteries, of which 116kWh battery pack energy density is as high as 190Wh/kg. The most lethal is that the first high-voltage ternary system 2.2C fast charging battery in China is the Avita 11, with a charging voltage range of 400V~ 750V.

　　In addition, Avita will jointly build a high-voltage fast charging network with energy company BP. At that time, the power of this high-voltage fast charging network can reach 480kW in a single station, the maximum power of a single gun can reach 240kW, and the battery life can be 200 kilometers in 10 minutes. This network will cover 19 cities in the future, with more than 100 total stations. This is also a great experience. We will definitely bring you the experience as soon as the fast charging network is launched.

　　The wheel design is not particularly personalized, but the momentum is definitely enough, because the size is quite large, the entry model is already 21-inch wheels to start, our test car is still in the trial installation stage, so it is equipped with the top model above the 22-inch wheels, the actual production car should be equipped with 21-inch wheels. In terms of tires, it is equipped with Continental PremiumContact 6 tires, the tire size is 265/40 R22, this tire positioning is not low, it has low rolling resistance and excellent comfort and other characteristics, and it also helps a lot in improving the level of corner control. In addition, the manufacturer introduced this tire to optimize the braking distance in a particularly targeted manner.

The biggest dark horse in the 618 air conditioner market this year should be Xiaomi air conditioner, especially its star model giant power saving series, which sold out directly, sold 100,000 + units in a week, and topped the chart JD.com 1.5-horse first-class energy efficiency air conditioner sales ranking TOP1, cumulatively sold 1 million + units!

Xiaomi, which was once regarded as a "layman" by Gree, now ranks fourth in sales in the air-conditioning industry and third in sales. This achievement has stunned many air-conditioning brands, even the leading brand in the air-conditioning industry, Gree Midea, is willing to bow down!

So is the Xiaomi air conditioner worth buying? As a user who has been using Xiaomi air conditioners for more than a year, I would like to share my experience here. How is the quality of Xiaomi air conditioners? To provide you with some reference opinions.

1. Xiaomi 1.5-horse air conditioner hanging up huge power saving N1A1 use experience

There are many complaints on the Internet that Xiaomi air conditioners are OEM of Changhong, and the quality is not good, etc., but in fact Changhong’s own air conditioners are of good quality, but the sales volume is not as good as those of Glimei. (Personally feel that Changhong OEM is better than the previous TCL OEM quality)

And compared to Changhong’s own air conditioner, Xiaomi air conditioner is not just as simple as changing the logo, but also can use Mijia and Xiao Ai classmates, which is especially friendly for people with Xiaomi family buckets at home.

In terms of appearance design, Xiaomi air conditioner giant power saving N1A1 adopts a simple and fashionable appearance, and its unique shape and color scheme not only make the air conditioner itself a kind of decoration, but also improve the beauty of the whole home.

In terms of performance, Xiaomi air conditioner giant power saving N1A1 also performs well. Using full DC frequency conversion technology, 30 seconds of cooling and 60 seconds of rapid heating, whether it is cooling or heating, it can reach the set temperature in a short time, and maintain a stable operating state, greatly improving the user experience.The power saving effect is also very obvious. It took about 2 kWh to turn on for 9 hours.…

In terms of hardware parameters, it is also on par with or even beyond the models of big brands such as Gree, such as the energy efficiency ratio APF of 5.27, the circulating air volume of 680m 3/h, and the high temperature cooling and low temperature quick heating function at -32 ° C to 60 ° C. Basically, it has all the functions it should have.

In terms of actual experience, the cooling and heating effect is no different from other brands, but the noise is relatively loud when it is first turned on, but it is within the acceptable range.

In addition, the detailed design of Xiaomi air conditioner is also more intimate, such as the dual control function of temperature and humidity, as well as the one-button anti-direct blowing function and the top-mounted filter design, which can be used with other functional modules of Xiaomi air conditioner, making it very practical.

Of course, the most attractive thing is the price. In the past, a 1.5-horse air conditioner cost more than 2,000, but now the Xiaomi N1A1 only needs it.1799 yuan.It is hundreds cheaper than when I first started, and various discounts can be superimposed. Some lucky friends will eventually get unexpected discounts.

Second, the experience of using Xiaomi cabinet air conditioners

For the choice of living room air conditioner cabinet, the price advantage of Xiaomi’s giant power-saving 3-horse model is very prominent, about 4,500 yuan. The round design looks elegant, and it looks good in the corner of the living room.

The AFP value is 4.45, which is better than the national standard. The combination of a strong circulating air volume of 1200m 3/h and a large cross-flow fan allows for rapid cooling and long air supply distance in summer.

In terms of intelligent functions, Xiaomi air conditioner cabinets also perform well. It supports Mijia APP remote control, and users can adjust temperature, humidity and other parameters at 0.5 ° C anytime, anywhere to achieve precise control. At the same time, the independent dehumidification function is still more practical in the southern region.

Overall, Xiaomi’s three-horse vertical cabinet air conditioner is very resistant in terms of appearance, intelligent linkage, configuration, and price. After using it for more than a year, I feel satisfied in all aspects and deserve this price.

summary

Is it recommended to buy Xiaomi air conditioners? Overall, I personally think Xiaomi air conditioners are still very cost-effective. It not only performs well in terms of design, performance, quality, etc., but also has an intelligent operating system and energy-saving technology, making it more convenient and comfortable to use.

In addition, there are also big V reviews on the Internet, and the comprehensive score of Xiaomi air conditioner is still good, which also proves that the quality control of Xiaomi air conditioner is much better than before.

If you are considering buying a new air conditioner and seeking cost-effectiveness, Xiaomi Air Conditioning is a worthy option.

　　On February 1, Zheng Junkang, the secretary of the Liuzhou Municipal Party Committee of Guangxi, "angrily scolded" the city’s transportation bureau for not managing the taxi chaos, triggering a heated debate across the country. Ten days later, the secretary said again, asking the public security to take action to rectify the taxi, strictly investigating the monopoly and "black" situation. Half a month has passed, how about the rectification of the taxi chaos in Liuzhou City?　　

　　On February 13, people took a taxi in front of the Liuzhou bus terminal.

　　The secretary angrily scolded the transportation bureau: it is not good to manage the rental and take down the entire team

　　Previously, in Liuzhou railway station, airport and other places, taxi drivers did not set meters, sat on the ground to raise prices, refused to carry passengers, "picking and choosing", and pooling passengers to charge indiscriminately. This series of chaos has often been reported in the newspapers and has been criticized by citizens and tourists.

　　On the 1st, Zheng Junkang, secretary of the Communist Party of China’s Liuzhou Municipal Party Committee, put down his harsh words against the taxi chaos. He ordered the city’s transportation department to manage the taxi chaos within two months, otherwise it will be held accountable. He said: "The relevant departments can’t control this phenomenon, right? If you don’t manage it well, you will be dealt with by the entire team. If you don’t dare to control it, you will send someone who dares to control it."

　　After being named, the Liuzhou Municipal Transportation Bureau said it would use the most severe measures to rectify "chaos". The Liuzhou Municipal Transportation Bureau studied and formulated the "Liuzhou Taxi Car" Chaos "special project centralized rectification action plan", and carried out arrangements for taxi rectification actions. The city’s comprehensive traffic law enforcement detachment increased the intensity of road law enforcement and invested in unannounced visits to investigate and deal with taxis who were reported and complained. After filing a case, the reward was 200 yuan for **** people.

　　On the 13th, taxis in front of Liuzhou Railway Station entered the waiting point in an orderly manner to wait for passengers.

　　Unannounced visit: How is the taxi chaos rectified?

　　After a series of rectification for half a month, how is the current taxi chaos in Liuzhou? On the 13th, the reporter visited the Liuzhou Railway Station, Bus Terminal, South Bus Station, Airport and other problem-prone areas.

　　On February 13, people in Liuzhou Railway Station queued up in an orderly manner to take a taxi.

　　A warning sign was set up on the side of the road near the railway station, prohibiting taxis from parking and picking up passengers at will, and all taxis were only allowed to wait for passengers at the specified location… I saw a long queue of passengers in an orderly manner in front of the taxi waiting point at the railway station, and the staff of the Comprehensive Traffic Law Enforcement Detachment commanded here to help passengers stop cars and supervise taxis to regulate passengers. There were also taxi reporting and complaint phone warning signs on the scene, and it was difficult to see traces of "starting prices on the ground", "refusing to load" and "pooling".

　　On February 13, in front of the railway station in Liuzhou City, a prompt was set up to prohibit cruise taxis from picking up and dropping off passengers.

　　That night, when a passenger asked to put his luggage in a seat after taking a taxi, the taxi driver refused. At the scene, the staff of the Liuzhou Traffic Comprehensive Law Enforcement Detachment stepped forward to coordinate. The staff member said: "From 7:00 to 24:00 every day, there are additional law enforcement officers on duty to strengthen the management of taxi operation order."

　　At the South Bus Station, many passengers were able to reach taxis on the road in front of the station, and some taxi drivers got off to help passengers carry their luggage and place it in the trunk.

　　There are complaint telephone warning signs set up in the taxi and other passenger areas of Liuzhou Railway Station.

　　Although taxi chaos has been regulated to a certain extent, there are still "picking passengers" and "refusing to take them" in some areas. At the exit of the Liuzhou bus terminal, several taxis were waiting for passengers in the taxi passenger waiting area. At this time, Ms. Zeng came to take a taxi with a 26-inch suitcase and several boxes of apples, but was rejected. Ms. Zeng said that she was going to Liunan, but was rejected by a driver on the grounds that the road was a one-way street. Unfortunately, because Ms. Zeng had too much luggage, she could not carry things across the road to take a taxi by herself, so she had to wait in place for her family to pick her up.

　　Shortly after, another group of two adults and three children were about to take a taxi here, but the driver forcibly carpooled and asked them to wait for other passengers to leave. The passenger believed that there were already five people in the group who were unwilling to carpool and left to find a car.

　　In addition to the designated area, across the road from the bus terminal, the reporter observed that there were also many passengers waiting for a taxi, and most of the taxis were metered. The reporter randomly took a taxi to a destination one kilometer away. The driver did not think the distance was too close or shared a car, but went directly by metered.

　　Taxi passenger waiting area in front of Liuzhou Bus Terminal on February 13.

　　Strictly investigate monopolies and "black" situations

　　Previously, many people responded that taxis at Liuzhou Airport never used a meter, and the fare was one price. And taxis reported that Liuzhou Airport only allowed a small number of taxis who paid the fare to pick up passengers in the designated area in front of the terminal building, resulting in this situation. To this end, the Liuzhou Municipal Development and Reform Commission Discipline Inspection Team in the city and the Municipal Price Bureau launched an investigation and handling. After investigation, Liuzhou Airport, on the grounds of anti-terrorism, controlled a certain number of taxis to pick up passengers in the front area of the terminal building, charging 200 yuan per month. Only 50 taxis registered at Liuzhou Airport were allowed to undertake passenger transportation business at the airport, and other taxis could not enter the front area of the terminal to wait for passengers.

　　The practice of Liuzhou Airport restricts and excludes competition, resulting in taxis that have not been registered at Liuzhou Airport carrying passengers from the urban area to the airport after unloading passengers cannot enter the terminal to carry passengers. Unregistered taxis have the phenomenon of emptying the return journey. In order to make up for the loss caused by the return journey, taxi drivers charge passengers in the direction of the airport without meters.

　　On February 3, Liuzhou Price Bureau issued a "Notice of Order to Correct" to Liuzhou Airport, requiring Liuzhou Airport to correct immediately from the date of receipt of the notice. On February 4, Liuzhou Airport cancelled airport taxi parking fees and cancelled airport taxi filing limits.

　　At the same time, the Liuzhou Public Security Bureau has launched a month-long centralized rectification operation to comprehensively strengthen the rectification of taxi chaos and vigorously promote the rectification of five cars. If the evil forces involving taxis and "five cars" are found in the rectification operation, the public security organs will implement "zero tolerance" to crack down on them.

　　On February 13, staff of Liuzhou Transportation Comprehensive Administrative Law Enforcement Team guided passengers to take a taxi in front of the railway station.

　　Can it be controlled or not?

　　At present, there are 11 cruise taxi enterprises in Liuzhou, and the number of cruise taxis is 2,398. Taxi refusal, arbitrary charging, carpooling and other chaos are management problems derived from the development of the taxi industry, and have always been the key rectification goals of taxi industry management departments across the country.

　　Regarding the chaos of taxis in Liuzhou City, the Liuzhou Municipal Transportation Administration responded: "There is no phenomenon that I dare not control, and there is no situation that I cannot control."

　　Hong Weilin, director of Liuzhou Road Transport Management Office, introduced that in recent years, the impact of online car-hailing and the increase in private car ownership have led to a sharp drop in the income of cruise taxi drivers, and some drivers expect to increase their income through carpooling and bargaining. At the same time, the taxi market is sluggish, the quality of the workforce is reduced, the main responsibility of the operator, and the weakening of administrative supervision have all led to taxi chaos.

　　After half a month of rectification, as of now, the Liuzhou Traffic Comprehensive Law Enforcement Detachment has carried out rectification and investigation of a total of 854 cruising taxis, accepted a total of 76 complaints, and verified that 1 complaint with prizes has been honored.

　　According to the rectification plan, anyone who refuses to intercept, negotiate, forcibly splice passengers, take a detour, or dump passengers halfway will be fined 2,000 yuan. Among them, a taxi with a license plate of Gui BT3935 from the car rental branch of Liuzhou Second Transportation Liability Co., Ltd. committed crimes against the wind within 3 days, and there were 2 illegal acts, and two fines of 1,000 yuan and 2,000 yuan were issued. A taxi with a license plate of Gui BT9762 from Liuzhou Tongbang Automobile Transportation Co., Ltd. has been temporarily detained for bargaining charges without dealing with the previous illegal act.

　　On February 13, people took a taxi at Liuzhou South Bus Station, and the driver got off to help carry luggage.

　　Rectification is not a gust of wind

　　Nowadays, the informatization construction of the taxi industry in Liuzhou has not kept up with the development of the times, and the on-board facilities have been seriously implemented. Some management systems in the industry have caused daily management to be difficult to be in place, and road law enforcement inspections alone cannot achieve overdue results. It is necessary to improve the long-term management mechanism and informatization construction as soon as possible.

　　Chen Jian, deputy director of the Liuzhou Transportation Bureau, said that in addition to increasing inspections and severe penalties for the chaos in the taxi industry, the city is planning to introduce some long-term management measures. These include the normalization of law enforcement supervision, the systematization of credit assessment, the intelligence of daily supervision, the popularization of civilization creation, the institutionalization of linkage management, and the legalization of operation management.

　　Through the development of a taxi driver registration system, unregistered taxi drivers will not be able to work in the future. At the same time, we will strengthen the assessment and management of taxi companies and drivers. Combined with administrative penalties and integrity assessments, we will study the blacklist mechanism. If it is serious, the driver’s qualification certificate will be cancelled, and other companies will not be allowed to hire again. In addition, we will use big data to improve on-board facilities and equipment, conduct scientific management, and use scientific and technological means to strengthen the supervision of drivers.

　　Photo/Text: Zhou Xiaonan, Lin Xin

1905 movie network news Directed and acted by Huang Bo, the film starring Wang Baoqiang, Shu Qi, Zhang Yixing, Yu Hewei and Wang Xun was released nationwide on August 10. On the 18th day of its release, the box office of the movie "A Good Play" was close to 1.30 billion, and the director Huang Bo was also praised for "completing a sincere and innovative directorial debut". On August 26, Huang Bo parachuted into the Beijing Bird’s Nest concert in Mayday, and sang the theme song "When Every Star" of "A Good Play" with A Xin. On the same day, which coincided with Huang Bo’s 44th birthday, Mayday also carefully prepared a birthday cake for Huang Bo and led 100,000 fans to celebrate Huang Bo’s birthday together.

　

Mayday congratulates Huang Bo on his directorial debut　

Huang Bo said he hopes to hold concerts in the future

　

As a special star in the movie series of the Mayday "Life Infinity Company" tour concert, every time Huang Bo appeared on the big screen, he would cause bursts of cheers from the audience. On August 26, Huang Bo parachuted into the final stage of the Mayday Bird’s Nest concert. As soon as he appeared, he and Ah Xin sang a song "Don’t Listen to Slow Songs for Sad People", which instantly brought the atmosphere to a peak and gave fans a huge surprise.

　

After singing, Mayday first congratulated Huang Bo on his directorial debut "A Good Show", which won a double harvest of box office and word-of-mouth, and successfully unlocked his new identity as a director. Huang Bo also expressed his envy that Mayday could hold concerts on such a big stage, and bluntly hoped that he could have his own concerts like Mayday in the future, which was his dream since childhood.

　

Due to the fable of the movie "A Good Show" about the company’s employees who are shipwrecked on a team-building trip, forced to live together after being stranded on a desert island, and face a series of "human nature" problems, Ah Xin used this to playfully ask Huang Bo: "If Brother Bo, you want to take one person from Mayday to a desert island, who would you choose?" Huang Bo laughed after listening to the voices of the audience at the scene and said that he would take all five people away, and the best thing is that the 100,000 fans of the Bird’s Nest can also come together.

Mayday secretly prepares for Huang Bo’s birthday

Huang Bo Ashin sings the movie theme song "When Every Star"

　

"When Every Star" is a theme song written and composed by Ashin himself and tailored for the movie "A Good Show". It is reported that there are two versions of this song, the choral version of Ashin and Huang Bo is vast and passionate, the solo version of Ashin is meditating and exploring, and the MV is also recorded by Ashin and Huang Bo. Because of the arrival of Huang Bo, the two also sang "When Every Star" for the first time on the spot. The lyrics full of beautiful reverie, accompanied by swaying blue glow sticks, brought the audience back to the romantic story of the movie.

　

In the middle of the song, Xin suddenly changed his tune and sang "Happy Birthday Song" for Huang Bo. On this day, which coincided with Huang Bo’s 44th birthday, Mayday secretly prepared a surprise and led the audience of 100,000 fans to celebrate Huang Bo’s birthday and carefully prepared a birthday cake. Huang Bo was very surprised and moved by the chorus of 100,000 fans. Huang Bo made a wish: "I hope that one day, I can stand on such a beautiful stage, practice songs, and sing them seriously to everyone. At the same time, I also hope that all the friends who care about Mayday and me, everything goes well, and we all go well."

　

The movie "A Good Show" was officially released in the summer on August 10 and is currently being screened in major theaters.

Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.