Speed Leopard Liu Chao: The new power of commercial vehicles lies in product definition and is not eager to seek sales.
In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."
Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."
"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.
Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.
Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "
Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."
According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.
In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.
As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "
In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.
"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.
Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.
As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.
Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."
Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.
Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."
Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.
In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)