Looking back on 2022, FAW Toyota has leapt into a new territory

[2022 Review]

2022 has come to an end, taking stock of FAW Toyota’s 2022, from "the completion of a new EV factory" "the first bZ brand bZ4X mass production" "the first pure electric medium-sized sedan bZ3 officially opened for booking" to create a new journey of the new energy track, to the new crown brand new release, five-dimensional upgrades to fully boost the FAW Toyota brand leap; from tens of millions of vehicles to production, FAW Toyota has entered a new era of tens of millions, to the release of Grivia, filling the gap of FAW Toyota TNGA products in the MPV field. FAW Toyota’s 2022 is extraordinary, and FAW Toyota in 2022 has taken a new leap.

New energy, new track, new journey, FAW Toyota accelerates running

Driven by the national environmental protection double carbon strategy, in 2022, despite the impact of the epidemic, the Chinese auto market for new energy vehicles is growing rapidly.

Among many car companies, FAW Toyota’s new energy chess style is indeed very Toyota. Relying on Toyota’s many years of experience in the field of electrification, in 2005, since FAW Toyota first introduced the hybrid model Prius in China, the pace of comprehensive deployment of electrified new energy has never stopped for more than 10 years, and there is steady progress: hybrid, plug-in hybrid, hydrogen fuel power and pure electric technology are comprehensively developed and all-round layout, HEV, PHEV, FCV, BEV models are fully rolled out and realized. In response to the pain points and difficulties of new energy vehicles, FAW Toyota carefully thinks and formulates countermeasures to eliminate users’ car concerns, and continuously upgrades power and manufacturing technologies. Every step has its own inherent attention and approach.

Not only that, for new things and new technologies, FAW Toyota always starts from the user’s perspective, takes into account the pain points and difficulties of new energy vehicles, carefully thinks and formulates countermeasures to eliminate users’ concerns about car use, and continuously upgrades power and manufacturing technology. It is in this context that FAW Toyota’s new new energy independent factory in Tianjin can come into being and become an important force for it to run faster and faster on the new energy track in the future.

The new energy factory is FAW Toyota’s fifth vehicle production plant. It is a newly built factory under the structure of Toyota e-TNGA. It is equipped with Toyota’s latest BEV platform and focuses on the new energy field. The digital intelligent machine in the new factory is strictly controlled for users in every process, from the precise capture of key parts by intelligent adaptive robots to the use of advanced intelligent equipment and technologies such as laser spiral spot welding and IX electrostatic atomization spraying, so that the user’s vehicle has the concept of being "tailor-made".

In 2022, FAW Toyota’s new bZ brand was released. The first pure electric medium-sized SUV bZ4X was produced based on a new energy factory. Under the empowerment of the e-TNGA architecture, under its handsome and technology-rich appearance, some were designed with consumer needs as the guide.

For example, the e-Axle super drive adopted by Toyota for the first time has improved the interior space and increased the BEV battery space. The maximum cruising range of the vehicle under CLTC conditions can reach 615km, and the minimum energy consumption is only 11.6 kWh per 100 kilometers. It has Toyota’s 25-year-old safety electronic control technology with 0 accidents. The large-capacity battery pack has a strong frame structure, and the unique external coolant structure ensures the safety of the battery pack in the event of a collision, effectively avoiding safety hazards such as spontaneous combustion of the battery. The first pure electric medium-sized sedan bZ3 will also be pre-sold on December 18, 2022. As an important part of the electrification strategy, bZ3 will form a dual layout of FAW Toyota in the electric SUV and sedan market with bZ4X, promoting the new development of brand electrification.

To accelerate the brand’s upward breakthrough, FAW Toyota has more than one way to play

Faced with factors such as consumption upgrades and consumption quality improvements, FAW Toyota accelerated its brand upward, and carried out brand rejuvenation and upgrading of the "original yearning for luxury cars" in people’s hearts. Carry out "strategic rejuvenation" from five dimensions such as product matrix, process level, channel network, service system, and user rights and interests, inherit the "crown-level" quality standard, refresh the "crown-level" pleasant experience, and create a long-lasting and new "crown brand" for users.

As a legendary model series born in 1955, Toyota Crown has undergone 67 years of 15 generations of models, and it has a large following in most core markets around the world. Especially in China and Japan, with a long enough historical background and excellent folk car reputation, the Crown is like a spiritual totem engraved on the scroll of every era.

At the 2022 Guangzhou Auto Show, the new Crown SportCross, the brand’s new crown, is on pre-sale, priced at 369,000-429,000 yuan. The new Crown SportCross is the "crown of the younger generation", which inherits the gene of "innovation and challenge", sublimates people’s inherent cognition of the crown, and redefines "future luxury" through simple design. It uses a visually impactful black and gold two-tone body as the main color scheme to create a sharp and dynamic "colorful crown". It is the vanguard of the crown brand’s comprehensive renewal.

Not only that, as the "new flagship of Toyota’s advanced technology", the new Crown SportCross is equipped with a new hybrid system of Toyota’s 2.4T turbocharged engine and 6-speed automatic transmission. Zero hundred acceleration only takes 5.8 seconds, and as long as you press the pedal lightly, you can generate a steady stream of surging power and an exciting sense of pushing your back. With this blessing, the new Crown SportCross dynamic test drive shows super power acceleration performance in the internal road planning straight acceleration and steering control test ride experience; in the curve test drive experience, it shows a relaxed, comfortable and smooth test drive experience.

Another new crown rejuvenation car category representative, the new crown Sedan, condenses the traditional and stable style, and gives users a "first class" comfort with a more atmospheric size pattern, higher quality and higher comfort. Together with Crown Land and Crown Wilfa, these two cars will form a new product matrix covering the four high-end segments of sedans, crossovers, SUVs and MPVs, all-round to meet the constantly updated and iterative high-end user requests. In the future, the crown brand will introduce more new products to fully support the FAW Toyota brand and bring more "heart-pounding" car choices to users.

Not only that, in December 2022, FAW Toyota launched the mid-to-high-end MPV Grivia with "equal emphasis on home and business", creating a new pattern in the luxury field of FAW Toyota. Let us see FAW Toyota’s layout and development in multiple fields and multiple tracks, and also let us see FAW Toyota’s efforts to advance from a national brand to a high-end car brand.

Gryvia takes "CONFIDENT ACTIVE" as the design concept of the model, breaking the user’s stereotype of MPV in one fell swoop, realizing the perfect integration of "high-end luxury" and "dynamic fashion", and is the "new mainstream MPV" to meet the needs of consumers in all scenarios of the new era.

Based on the TNGA-K platform, Grevia has a wide body size of 5175mm × 1995mm × 1785mm, and the overall appearance is ready to go. Golden eye projection LED headlight system, dynamic bee net front grille, the front face of the model is very dynamic and tense. The rhythmic streamlined body is supported by 20-inch cutting aluminum alloy wheels, which not only makes the body ratio more coordinated, but also creates a fashionable and sharp visual impression in the interweaving of light and shadow. The flying wing sports tail, with the "T" shape fluid engraving tail light, brings users a new visual enjoyment.

"Power" is another aspect of Gryvia’s subversion of users’ perception of MPV. The new car is equipped with THS II Toyota 2.5L dual-engine hybrid system, matched with E-CVT electronic continuously variable transmission system, and the comprehensive maximum power is 183kW, which can meet the user’s demand for surging power when driving. At the same time, thanks to FAW Toyota’s world-leading technical strength, Gryvia not only has strong performance, but also takes into account the smoothness of acceleration and outstanding fuel economy. The fuel consumption can reach 5.9L/100km under WLTC conditions. Gryvia is also equipped with front McPherson and rear double fork arm independent suspension, which can effectively filter road feedback, suppress shock, and provide strong support when driving in corners to ensure the comfort of users in the car. The launch of Gryvia not only fills the gap of FAW Toyota TNGA products in the MPV field, but also is an important force for the upward development of the FAW Toyota brand.

conclusion

In 2022, FAW Toyota’s electrification layout accelerated, the brand continued to develop upward, and ushered in a double "ten million" moment reached by tens of millions of vehicles and tens of millions of users, entering a new stage of development. Ten million users will form a strong joint force to help FAW Toyota move into a new era of the brand. FAW Toyota with ten million + miles has an unlimited future. (Advertising)