On April 11th, Huawei’s first smart car, Zhijie S7, launched a new version, new rights and interests, and launched Huawei’s visual intelligent driving, which further enhanced its product strength. Especially in the field of intelligent driving, the intellectual S7 has been several positions ahead of the industry, and this is the first time for Huawei’s visual intellectual. Yu Chengdong said that Huawei’s visual intellectual driving has surpassed Tesla in an all-round way.

Nowadays, smart driving has become the main battlefield for high-end new energy vehicles, but most models are still in the "primary stage" of selling futures and opening cities. Zhijie S7 doesn’t sell futures by self-driving, but it can be used by picking up the car. By April, 2024, NCA in Huawei’s advanced intelligent driving city opened 40,000+towns and villages, and all urban main roads and branch roads can be opened, with 99.56% of available sections.

This means that you can use it not only in the streets where people and cars are confused in the north and the south, but also in the long-distance self-driving in the west or in the towns and villages of your hometown. Huawei’s 192-line laser radar, which originated from the same model of M9, is the highest line number laser radar in the industry. It has the highest specifications in the industry and can realize the full scene and all-weather perception of dynamic and static targets (including irregular objects). In software, BEV network +GOD network can accurately identify all kinds of obstacles, while RCR network 2.0 can realize navigation map matching with the real world, complex environment reasoning, and can be opened with or without maps, so that high-order intelligent driving no longer depends on high-precision maps.

One of the great significance of technological innovation lies in the universal benefits of technology. This time, Zhijie S7 is also equipped with the basic version of HUAWEI ADS, and launched Huawei’s visual intelligent driving, which has realized the intelligent driving of the whole department and further consolidated its position as the intelligent driving ceiling. This set of visual intelligent driving system can realize NCA intelligent driving navigation assistance on national highways and urban expressways, automatically get on and off ramps, and have certain ability to automatically change lanes and avoid obstacles when encountering road construction, cone barrel diversion and other scenes. In terms of intelligent parking, it supports multi-scene parking spaces and can be parked when it is visible.

In addition, the intelligent safety of Zhijie S7 has been upgraded, equipped with an omni-directional anti-collision system of the leading industry generation, and it has a multi-sensor fusion sensing system of the leading industry, so that vehicles can still identify all kinds of road obstacles in all directions even in bad weather and insufficient light. The effective range of forward AEB is 4-150km/h, and the braking speed is 120km/h; The effective range of lateral active avoidance is 40-130km/h, which can actively identify water horses, rows of cones, kerbs, stationary pedestrians, dynamic pedestrians, stationary vehicles and dynamic vehicles; The effective range of backward initiative is 1-60km/h, and it can actively identify pedestrians crossing, moving two-wheeled vehicles and vehicles crossing, greatly reducing the accident probability.

Write at the end:

To sum up, the product strength of Zhijie S7 has been greatly upgraded this time. The larger battery pack, longer battery life and stronger intelligent driving have once again proved Huawei’s powerful intelligent innovation technology strength to the industry and outside. In the competition of "7" series models in the pure electric car market, Zhijie S7 has successfully occupied the highest point in the market. If you want to buy an intelligent "all-excellent" model at the price level of 300,000, Zhijie S7 is worth recommending.

　　On September 26th, Juventus player Bremer (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On the same day, in the sixth round of the Italian Football League in the 2023-2024 season, Juventus beat Lecce 1-0 at home.

　　On September 26th, Juventus player milic (middle) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) scored a goal in the game. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player rugani (left) competed with Lecce player Krstovic. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Labio (right) competed with Lecce player Bran. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (left) competed with Lecce player Venuti. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player Locatelli (right) and Lecce player Oden competed in the match. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (right) celebrated after scoring a goal. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic (front left) competed with Lecce player ramadani. Xinhua News Agency (photo by Federico Tardito)

　　On September 26th, Juventus player milic was in the game. Xinhua News Agency (photo by Federico Tardito)

Eight years after Hailian Jinhui bought Linked Commerce for more than 1 billion yuan, this fully qualified payment license may be sold to Tik Tok for nearly 1.4 billion yuan.

On the evening of April 3, Hailian Jinhui (002537.SZ) announced that the company had signed the Equity Transfer Agreement with Tianjin Tongrong E-Commerce Co., Ltd., and planned to link its wholly-owned subsidiary with Advantage Technology Co., Ltd.(hereinafter referred to as "linkage advantage")100% equity of Linked Advantage Electronic Commerce Co., Ltd. (hereinafter referred to as Linked Commerce) was transferred to Tianjin Tongrong. 　　　

In terms of transaction price, referring to the appraisal report issued by Shanghai Dongzhou Assets Appraisal Co., Ltd., the appraisal value of all shareholders’ equity of Linked Commerce as of the appraisal base date is 1.382 billion yuan, and the price of this equity transfer is set as: the benchmark transfer consideration of 750 million yuan+the adjusted amount of net assets ("net assets consideration", the net assets of Linked Commerce on the appraisal base date is 649 million yuan) based on the consolidated statement of the equity delivery date of the target company.

The announcement also revealed that as early as January 2016, the company purchased 91.56% equity of Linkage Advantage by issuing shares, of which the transaction price of Linkage Commercial Assets Group was 1.063 billion yuan. On July 14, 2016, the equity delivery procedures were completed, and Linkage Advantage became a wholly-owned subsidiary of the company.

After the completion of this transaction, linked commerce will no longer be included in the scope of consolidated statements of Hailian Jinhui; Tianjin Tongrong intends to merge Linked Commerce through its wholly-owned subsidiary Wuhan Hezhong Yibao Technology Co., Ltd. (referred to as "Hezhong Yibao") after completing the equity delivery of the transferred Linked Commerce. The announcement emphasizes that the above transactions and mergers need to be approved by the central bank.

According to public information, Wuhan Hezhong Yibao Technology Co., Ltd. is the main body of the "Tik Tok Payment" license. According to the eye inspection, after the penetration, Hezhong Yibao holds 99% of the shares, and the other 1% is held by Zhang Lidong, the chairman of ByteDance.

This means that if the transaction is completed, Tik Tok will once again obtain a payment license through an affiliated company at a price of about 1.4 billion yuan.

Regarding this transaction, the relevant person in charge of Tik Tok Payment said that the transaction is to support offline transaction scenarios such as life service and provide more convenient payment and service experience for users and businesses in the Tik Tok system.

According to the interface journalist, as early as August 2020, Tik Tok had acquired a payment license-Wuhan Hezhong Yibao Technology Co., Ltd. through its affiliated company, and launched Tik Tok Payment. However, Hezhong Yibao’s licensed business type is only "Internet Payment", lacking the offline bank card acquiring business type. The business types of Linkage Advantage E-Commerce Co., Ltd. acquired this time include Internet payment, mobile phone payment and bank card acquiring business nationwide, and its license renewal was also approved by the central bank in January 2024.

Wang Pengbo, an analyst with Broadcom Consulting, said that the reason why Tik Tok acquired Linked Commerce was to supplement the offline bank card acquiring license. With the payment license that was only qualified for online payment, Tik Tok has set up a complete payment system online. After obtaining the qualification of offline bank card acquiring, Tik Tok Payment can further expand the payment business offline, cooperate with life service and other businesses, make up the closed-loop business, reduce the channel cost, and further strengthen the control of offline merchants.

At the same time, he also said that although the license qualification of Linked Commerce is very complete, the licensed company has been punished by the central bank many times before, and whether Linked Commerce has a complete offline entity merchant network needs to be verified. Generally speaking, payment institutions prefer to acquire more pure payment institutions without business, and it is easier to start work in time without historical burden.

According to the data, in 2018, Linked Commerce was fined more than 26 million yuan for illegal transactions, providing online payment services and transferring domestic foreign exchange abroad in violation of regulations. In July 2021, Linked Commerce also received a fine from the Business Management Department of the People’s Bank of China, and was fined 7.61 million yuan for four violations. Gao Zhangpeng, then executive director of Linked Advantage and head of the anti-money laundering working group, and Huang Rong, then president of the company and head of the anti-money laundering working group, were fined 98,000 yuan and 83,000 yuan respectively.

Wang Pengbo also pointed out that in terms of compliance, according to the Regulations on the Supervision and Administration of Non-bank Payment Institutions, the same shareholder may not directly or indirectly hold more than 10% equity of two or more non-bank payment institutions of the same business type; The same actual controller may not control two or more non-bank payment institutions of the same business type. According to the new regulations, Tik Tok may still need to further integrate its payment licenses.

He said that from the perspective of industry influence, in the short term, Tik Tok needs to consider integrating payment institutions that have already cooperated with Tik Tok in offline local life business, and balance the interests between self-operated and aggregated service providers; In the long run, it is very likely that Tik Tok will further change the market share of existing offline acquirers through subsidies and other means.

Recently, a community in Shanghai issued to residents.

"Daily Epidemic Report"go viral on the Internet

In these epidemic reports,

Existing residents are most concerned about

Yang-related building and mixed-pipe abnormal building

Schematic diagram of Yang-related/abnormal building

The next day’s anti-epidemic news publicity and other content.

There are also group purchase notices for living materials.

Drug guarantee guide

　　This "online celebrity" community is the third phase of Haitang Mingyuan in Zhou Pu Town, Pudong New Area. On April 8-13, the epidemic situation broadcast in this community has been published in six issues, and the content of each issue is richer and more personalized than the previous one.

　　Busy daily life of community volunteers"Flat management"? Neighborhood committees can also do it!

　　There are 61 buildings, 1,175 households and more than 4,000 residents in the third phase of Haitang Mingyuan, and there are only 6 social workers in the Haitang Mingyuan neighborhood committee. With the surge of epidemic prevention workload in the community, more and more residents have come forward to volunteer. According to Zhang Yu, secretary of the Party branch of Haitang Mingyuan residential area, there are already more than 200 volunteers in the large group — — In other words, about 5% of the residents in this community are volunteers.

　　It is not easy to manage these volunteers and make full use of their enthusiasm and intelligence. On April 5, a landlord who has always been enthusiastic about community work forwarded an article to Zhang Yu, "Proposal to the Shanghai Neighborhood Committee in the Epidemic". Zhang Yu was greatly inspired after reading it, and decided to readjust her thinking and introduce the flat management of the company into community management.

　　In addition to a large group of volunteers, the neighborhood Committee, according to the actual work needs,Several groups have been established, such as epidemic prevention materials management group, epidemic prevention materials procurement group, material transportation group, daily necessities group purchase group, emergency medical treatment report group, data technology group, and fund-raising and media group.. Volunteers choose to join different groups according to their personal intentions and abilities, and each group chooses one or two responsible persons to directly connect with the neighborhood committees.

　　Then, the residents’ committee found new problems: whether in the group of building leaders, volunteers or buildings, people have been asking about the nucleic acid/antigen screening and community group buying in this community, and these are things that all residents are concerned about. The neighborhood Committee discussed it with the building manager and volunteers and decidedMake an announcement similar to "epidemic broadcast",countAccording to the daily updateTo make the epidemic prevention work in the community transparent..

　　Villi, who is a software project manager and a volunteer in the Data Technology Group, designed this broadcast template. The first broadcast on April 8th consists of three pages:The first page is the epidemic situation.Proper is what residents want to know most every day;

　　Page two,Dynamic refinement, forecast the epidemic prevention information the next day to remind you to get ready;

　　Page three,Community epidemic mapWhen you see a building with a "star", please ask the residents to take a detour as much as possible.

　　Do not buy unless necessary! Broadcast announcement unification group

　　Good feedback from residents also gave the residents’ committee and the volunteer team confidence to continue broadcasting.

　　On April 9th, in the second phase, in addition to increasing publicity by volunteer teams, Villi also included the work reports of his own data technology group and the working group on epidemic prevention materials.

　　As can be seen from the work report of the data technology group, the volunteer team completed three group purchases of vegetables, eggs and paper towels on the same day, and will soon start group purchases of meat and seasoning.

　　Behind this broadcast is the neighborhood Committee and volunteers.Another important task: manage and rectify the group purchase and express delivery in the community.

　　Enthusiastic volunteers, faced with rice, noodles, oil and other materials, are happy to send them to the place quickly, no matter how hard and tired they are. However, when faced with the group purchase of cola, juice, fried chicken, etc., you will feel a little speechless. Neighborhood committees and volunteers also realized that a large number of logistics not only increased the delivery pressure of property and volunteers, but also had unpredictable hidden dangers of virus transmission.

　　To this end, the Haitang Mingyuan Neighborhood Committee issued the "Notice on Epidemic Prevention to Residents (Trial Edition)" on April 8, reiterating that it is not necessary to buy: "The number of express delivery is huge, which not only guarantees the basic livelihood, but also guarantees the quality of life. The so-called unnecessary not to buy, ‘ Unnecessary ’ It refers to the part of improving the quality of life — — Basic livelihood materials except rice, oil, vegetables, meat, eggs, milk, etc. "

　　Deploy disinfection work in advance

　　Announce residents to "leave the cabin" and go home

　　In the third phase of the epidemic situation on April 10, there is a special forecast: "April 11: Three neighbors will go home from the shelter, and then they will undergo health management for 7 days."

　　Will such a forecast cause panic among residents in the community? Zhang Yu is confident: "We dare to make such information transparent, which means that we are confident, and our explanation and appeasement work have been done ahead."

　　In order to welcome these three families home, the neighborhood Committee and the property have made full preparations. Arrive outside the community door and kill it again; From the community to the building, the property is followed by all the way; Before entering the building, everyone, including volunteers, has been reminded not to go out for one hour; After three families entered the house, the property destroyed every floor, including the corridor."Our residents are very kind, and we have to give them enough sense of security and be worthy of their trust."

　　Talent show of community residents

　　Broadcasting is becoming more and more "literary and artistic"

　　In addition to data updates and work reports, it is also talked about by netizens that the daily broadcast has gradually become a stage for the residents of the community to show their talents.

　　This hand-drawn painting, which appeared in the second issue of April 9, "Neighbors, there are dishes!" Wang Yin, a volunteer and artist from the community, vividly fixed the work scene of the volunteers of the "Material Transportation Group".

　　On April 11th, two talented residents — — Li Haotong, the director, cooperated with David Zou, the cameraman, and drew lessons from Wong Kar-wai’s film style that fans are familiar with, and handed over the community propaganda film and micro-film Time and Light.

　　Because the broadcast is becoming more and more popular, the neighborhood Committee has also set up a daily newspaper review team, which is basically released before 10 pm every day.

　　In this regard, many netizens shouted:Seek promotion, come and copy your homework!

　　Source: Morning News, thoughtful APP, reporter: Sun Limei Editor: Hu Chengyuan, Wang Pingping

At the beginning of the new year in 2020, the "Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization" hosted by China Northwest Architectural Design and Research Institute was held in the ancient city of Xi ‘an. Wang Jun, Deputy Secretary of the Party Committee and General Manager of China Construction Northwest Institute, delivered a speech at the release conference.

Mr. Ouyang Dong, vice president of China Building Industry Press, congratulated the meeting and fully affirmed the new book.

Mr. Li Baoshan, Vice President and Secretary General of Hospital Construction and Equipment Branch of China Medical Equipment Association, came to congratulate and gave a keynote speech on "Development Trend of Modern Hospitals in the New Era".

Ms. Yi Fenghua, Secretary General of Shaanxi Civil Architecture Society, Ms. Dai Wudi, Deputy Director of Planning Department of Xi ‘an Health and Health Commission, Mr. Li Yueyan and Mr. Li Zhimin, Vice Presidents of School of Architecture of Xi ‘an University of Architecture and Technology, Ms. Liu Qibo, Vice President of School of Architecture of Chang ‘an University, Mr. Qin Zhongsheng, Dean of Jincheng People’s Hospital of Shanxi Province, Director Liu Yuquan of Northwest Research Base of Medical Technology and Deputy General Manager Liang Xiaoguang of Zhonglian Northwest Engineering Design and Research Institute, Tian Ce, Deputy Chief Architect of Shaanxi Architectural Design and Research Institute, and Yang Xiaoping, Chief Architect of Xi ‘an Architectural Design and Research Institute, and other representatives attended the meeting and had extensive exchanges and discussions on the topic of "Development of Modern Hospitals in the New Era", so as to make suggestions for China’s medical construction in the new era.

Zhao Yuanchao, a national engineering survey and design master and chief architect of Northwest China Construction Institute, read a congratulatory letter from Mr. Zhang Jinqiu, an academician of China Academy of Engineering, and delivered a speech.

Li Jianguang, chief architect and editor-in-chief of Northwest Institute of China Construction, introduced the compilation of Medical Process and Spatial Organization. Some leaders and chief architects of China Construction Northwest Institute attended this academic event.

Medical Process and Spatial Organization is a special book about medical process and spatial organization of medical buildings. This book consists of five parts: the first chapter is the basic concept, the second chapter is the hospital functional system, the third chapter is the design principle and organization mode of medical process and medical space, the fourth chapter is the medical process and spatial organization of typical medical functional units, and the fifth chapter is the hospital construction project.

The readers of this book are architects engaged in hospital architectural planning, and can also be used as reference for hospital construction, managers and teachers and students in colleges and universities.

　

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

Please send the submission to the email address:

zongyiweekly@163.com

　Please see the micro store for purchase.

　　Beijing, May 29 (Yuan Xiuyue), the client of Zhongxin. com, "OH MY GOD, it feels too smooth. One duck excrement is green, and the other loses blood. It’s really good to see the explosion. Anyway, buy it! Buy it! Buy it! "

　　Because of imitating online celebrity and Li Jiaqi, a child named Tiantian became online celebrity. On Tik Tok, he has more than 700,000 fans, and the short video has more than 4 million likes.

　　Video screenshot

　　In response, Li Jiaqi sent him a complete set of exercise books from elementary school to high school. While laughing, netizens lamented that this year’s children are really a bit different.

　　Different from the worry of "going to Tsinghua or Peking University" from the post-80s and post-90s generation, today’s post-90s and post-90s generation seem to be facing a new problem: choose to study hard or choose to be online celebrity?

　　Data Map: Female anchors do live product display for e-commerce companies. China News Service reporter Wei Liang photo The picture is irrelevant.

　　In 2018, some media had done a graphic illustration of post-90s employment view, in which it was mentioned that 54% of post-90s most aspiring emerging occupations were anchor and online celebrity.

　　Tik Tok, Betta, bilibili, Little Red Book … … Emerging short video and live broadcast platforms are helping more and more ordinary people become famous overnight. At the same time, it has also promoted the economic boom in online celebrity. It is not uncommon for online celebrity to earn millions and tens of millions a month, and their ability to "bring goods" is even more comparable to that of stars. Last year’s Double Eleven, Li Jiaqi sold 15,000 lipsticks in five minutes, and was called "Brother Lipstick".

　　Video screenshot: The picture shows Li Jiaqi.

　　Not only that, short videos and live broadcasts have also been successfully embedded in people’s lives. Brushing Tik Tok, watching live games, becoming a UP master, publishing notes on planting grass in Xiaohongshu, and shooting Vlog anytime and anywhere have become the daily portrayal of young people.

　　It seems to be becoming a reality that you can support yourself easily by turning your hobby into work. Therefore, a question arises. If you can make money when you are in online celebrity, why do you spend time studying?

　　This is not the first discussion about "the futility of reading". Twenty years ago, 17-year-old Han Han won the first prize of the first national "New Concept Composition Competition" with an article "Peeping at a Man in a Cup". However, he is still in the first year of high school, and he has no interest in mathematics, physics and chemistry. The next year, he dropped out of school in the name of writing novels.

　　Data Map: Han Han meets fans. Photo by Luo Bo

　　Can you become a talent without the college entrance examination? This once triggered a discussion on the "reading uselessness" from all walks of life.

　　Han Han was not the only one who rebelled at that time. Mao Kankan, Li Xiang and Gao Ran, both born in 1980s, chose another road, IT entrepreneurship. They are in high spirits and have their own company in their early twenties. The media called them "four little IT in Beijing" and "upstart entrepreneurs born after 1980s". Among them, Mao Kankan and Li Xiang have never participated in the college entrance examination.

　　Han Han and Mao Kankan have become idols in the minds of teenagers. They are unconventional and run counter to traditional ideas. They are more willing to pursue their own personality than sticking to the rules and studying hard.

　　From being a writer, starting a business to being a online celebrity, the changes in young people’s choices also highlight the changes in social and cultural trends of thought in the past 20 years. Today, there are more and more factors affecting young people’s choices. Before they enter the society, the first thing they have to face is the desire to be "fed up".

　　Screenshot: Luxury advertisements on social platforms

　　From lipstick, liquid foundation and backpacks to cars and home improvement, a slightly extravagant lifestyle is being welcomed by more and more people on the Internet.

　　Some time ago, a woman with a monthly salary of 4,000 yuan in Hangzhou saved money to buy a 20,000-yuan bag, which was dissatisfied with her husband and caused a heated discussion on the Internet.

　　The exquisite life exposed by ordinary people on social networking sites can stimulate consumption desire more than advertisements. "After downloading the little red book, I feel that this day can’t be passed. Why is everyone richer than me, more beautiful than me, and more rich and loving than me?" A netizen lamented.

　　Online celebrity has become the object of many young people’s imitation. They care more about the external dress and pursue high value. In Xiaohongshu, there are not a few bloggers who publish cosmetic diaries, and even some students choose to borrow money for cosmetic surgery.

　　Screenshot: The experience of netizens drying their own loans for cosmetic surgery.

　　In the view of Sun Meng, 28, this is not an acceptable behavior for her. "This is all blinded by the advanced consumption advocated by various marketing numbers, without their own rational judgment, blindly following the trend."

　　Chen Hui also often uses little red books to see through the clothes, but many notes advertisements are very strong in nature, and all the clothes are blown to the sky. In her opinion, this may be advocating not to stop buying in buy buy.

　　Under the commercial advocacy of the Internet, getting something seems to be equated with happiness.

　　Data Map: Junior students try to be network anchors. Cangyan photo is irrelevant.

　　"Reading is not as good as being a online celebrity, and the college entrance examination is not as good as plastic surgery." If we look at reading from a pragmatic point of view, it seems that it is not cost-effective, and it requires a family to work hard for more than ten years, including time and money. But the result is not certain. Whether you can find a good job and make a lot of money is unknown.

　　But is reading really useless? Han Han, who once bombarded "the composition of the college entrance examination is stupid" and was glad that he didn’t go to college, later changed his mouth. He admitted in Weibo last year that dropping out of school was a failure, which showed that he was incompetent in a challenge and had to quit, which was not worth learning. What is worth learning is always learning the word itself.

　　Screenshot: Han Han talks about dropping out of school on Weibo.

　　"I heard someone gloating and saying, Han Han, I dropped out of school like you. I don’t understand. What is there to learn from what I have done badly? Why not learn what I do well? " Han Han said.

　　Li Xiang also commented below: "If I can get into a good university and find a good job, I won’t start a business. It was because I couldn’t get into a good university and couldn’t find a good job that I started my business. If you can’t find a good job and don’t want to start a business, it’s better to go to school. "

　　Cai Lan, who has the title of "One of the Four Great Talents in Hong Kong", has always been concerned about the status of young people. When talking about the discussion about whether online celebrity should make money or bury his head in hard work, he bluntly said: "Reading is a basic skill. If you don’t do it, you won’t last long. You have to read everything."

　　Data Map: Cai Lan. China News Service reporter Hong Shaokui photo

　　Some netizens expressed a similar view: "online celebrity is easy to get angry, but studying is useful for life." Some people think that online celebrity is not so good, and it is great that these two can do a good job. Some netizens teased that this question was actually boring, because online celebrity couldn’t be a good reader. Just like when I was a child, I struggled to choose Tsinghua or Peking University. When I grew up, I found myself thinking too much.

　　Actually, studying hard or being online celebrity is not completely contradictory. The Internet has provided people with more choices, which is a good thing.

　　But opportunities are always reserved for those who are prepared. Only by studying hard can you seize them when they pass by. (End)

　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") is in full swing in Pazhou Pavilion of China Import and Export Fair. On November 18, the first audience open day coincided with Saturday, and the venue was crowded and lively.

　　How to visit the auto show? How to choose your favorite vehicle? What are the highlights of the RV exhibition area? What new products and services have smart cars launched? With these questions, the reporter visited the Guangzhou Auto Show and listened to the voices from the citizens on the spot.

　　Buy a new energy vehicle or a fuel vehicle? The public has different opinions.

　　This Guangzhou Auto Show has attracted mainstream auto brands and new energy auto companies from all over the world. The exhibition area covers an area of 220,000 square meters, with a total of 1,132 vehicles, including 469 new energy vehicles, accounting for 40%. Various brands, rich models, preferential promotions and multiple price ranges … Guangzhou Auto Show attracted many citizens to buy their favorite models with its series of advantages.

　　In front of Huawei’s HarmonyOS Zhixing booth, Ms. He is listening carefully to the lecturer’s introduction of related technologies and products. She told reporters that she made a special trip from Shenzhen, hoping to choose a suitable car here.

　　Regarding the purchase of traditional fuel vehicles or new energy vehicles, Ms. He expressed her preference for new energy vehicles for her own consideration. "Because I don’t know much about parking, I really want to know more about the function of automatic parking. In addition, intelligent driving, automatic obstacle avoidance, artificial intelligence technology, etc. are all points I care about. "

　　In the field of new energy vehicle segmentation, she prefers hybrid electric power. "My budget is less than 300,000, and my daily travel is mainly to work and the suburbs. I may drive back to my hometown during the holiday. If you can charge and refuel, you will feel more at ease. " In addition, car brands are also an important factor affecting Ms. He’s car purchase. "At this stage, if you buy a car, you will still choose a well-known car company, which feels more secure in quality and safety."

　　For those who prefer to buy new energy vehicles or traditional fuel vehicles, the reporter interviewed some citizens randomly at the scene. People who intend to buy new energy vehicles often mention the following points: the price of the car is superior, the charging cost is lower, the model is more scientific and technological, the level of intelligence is high, and relevant policy support is provided. However, they also mentioned problems such as mileage anxiety, difficulty in charging and inadequate charging infrastructure.

　　Many people who choose traditional fuel vehicles mention that they prefer to use fuel vehicles, which are suitable for long-distance travel, lower maintenance costs and better driving experience. The disadvantage is that the vehicle price is relatively high, the fuel cost is expensive, and the product update is slow, so it is difficult to meet the needs of intelligent travel.

　　With the development of the automobile market, consumers’ choices are also changing. Mr. Zheng bought a hybrid electric vehicle in 2017, and three years later he bought a fuel vehicle. In this regard, he said: "Each has its own advantages and disadvantages, and it is difficult to generalize. It will be more comfortable to drive a fuel car at high speed, but it will be smoother to drive a hybrid car in the city. I will definitely buy a tram in the future, but now I feel that the tram still has quite a few limitations, such as low battery life at high speed, easy to get hot when charging, and cannot guarantee 100% safety. "

　　Different groups of people have different needs? Precise positioning of car enterprises

　　The competition on the car track is fierce. How can car companies attract customers with high-quality products and high cost performance? At the exhibition hall, some car companies strive to attract more target customers by reducing prices in a limited time, giving discounts, live online and providing customized services.

　　Different groups of people have different needs, and car companies need accurate positioning to win customers.

　　In some booths, car companies put camping tables and chairs and bicycles on the roof to set off the highlights of products with specific life scenes. Mr. Ge, who likes cycling and outdoor camping, said frankly, "It is really attractive. When I see the car, I think of the outdoor camping scene. My budget for buying a car is around 150,000. After watching it for a while, there are also many favorite products. "

　　In response to the needs of some family trips, some car companies have positioned themselves as "affordable, comfortable and specially designed for family trips"; Some car companies also put forward a more ideal concept of "home" for young people …

　　There are also some car companies that are ingenious and choose a relatively small track. For example, Guangzhou Automobile Chuanqi launched E9 Caring Edition, which is equipped with an electric welfare wheelchair to facilitate the elderly, pregnant women, the disabled and other groups to travel.

　　An elderly person experienced it on the spot, and someone on the side said, "This kind of innovation is really practical and humanistic. My parents are old, and it looks good to buy this car to take them out. " In this regard, a staff member of GAC Chuanqi said that the car is still in the research and development stage and is expected to be mass-produced next year.

　　A sense of science and technology, practicality, intelligence and personalization … At the Guangzhou Auto Show, a wide variety of products with different positioning made the public feast their eyes. "I have been to the Guangzhou Auto Show before, and I obviously feel that the number of new energy vehicles has increased this year. The exhibition areas of new energy auto shows such as Tesla, Ideality, Tucki and BYD are quite cool, and the intelligent level of cars is also surprising. In particular, the release of some concept cars makes people can’t help but imagine the future direction of automobile development. " At the Xpeng Motors Pavilion, Mr. Wang, a veteran car fan, looked at Li Chuo’s car suspended in the air and said.

　　At the scene, many citizens passing by the exhibition area took a group photo with the car, and some people gave the imagination of "technology changes life and where to travel in the future".

　　RV is expensive. Can’t afford it? Three or four hundred thousand also have a choice.

　　When asked, how do you feel about coming to Guangzhou Auto Show to see the RV? Many citizens have mentioned that the price of RV is cheaper than expected, and there are many choices for 300,000 yuan to 400,000 yuan.

　　"I used to think that the RV was very expensive and only existed in the beautiful travel life of others in the short video. But when I came to the RV area of Guangzhou Auto Show today, I knew for the first time that I could buy a RV for 300,000 yuan. Just now, my friends and I went up to experience it, which was quite comfortable. I have never thought of buying a car before, and this moment was ignited. " Ms. Wang, who is in her thirties, said with a smile.

　　Another couple also expressed similar feelings. Mr. Chen, who came to see the exhibition with his girlfriend, said: "I didn’t have much chance to see so many models before, but I was really surprised today." The price of the RV broke my stereotype. " His girlfriend couldn’t help feeling, "I don’t even want to buy a house with an RV. It would be great if the relevant infrastructure could keep up. "

　　At the scene, DTV, Yutong RV, Jiangwei RV, Great Wall RV and other brands displayed a variety of highly competitive products. According to the relevant person in charge of Yutong RV, from more than 80,000 yuan to more than one million yuan, they launched different grades of RVs to meet the differentiated needs of the market. Among them, the range of 400,000 yuan to 500,000 yuan sold more. "Retirees and freelancers buy most, they have more free time and like to travel outdoors."

　　A retired couple are sitting in an RV to experience the comfort of the driver’s seat. They also checked the size of the bathroom, the size of the bed board, the length of the water pipe and the size of the water tank. Aunt Huang told reporters that she and her husband have been "playing RV" for many years, and recently they plan to replace a new RV. "With the RV, you can travel freely, where the car is, where the home is, and life is full of fun." However, Aunt Huang also suggested that you should think carefully before buying a car. Is it really necessary? Do you have time to travel? Can you accept problems such as parking difficulties and trouble in water and electricity supply? If you just want to experience it, renting a car is also an option.

For many rice noodles waiting for Xiaomi Automobile, it has been good news recently. Earlier, Reuters reported that the National Development and Reform Commission had approved the production application of Xiaomi Automobile, and only needed to get the relevant approval from the Ministry of Industry and Information Technology to complete the procedures before listing. At present, Xiaomi’s road to building a car seems to be quite smooth, and the plan to go public next year should still be in time, so rice noodles just need to get the money ready.

Moreover, there is another news that Xiaomi automobile has entered the stage of small-scale trial production, and about 50 prototype cars can be produced every week, which shows that Xiaomi automobile has the prerequisite for mass production. In addition, Lei Jun personally went to Xinjiang and other places to conduct road tests with the automobile team, which made consumers look forward to the listing of Xiaomi Automobile, and also expected what new changes the listing of Xiaomi Automobile would bring to the future automobile industry.

It’s not enough that the product is good. Xiaomi should come up with something of his own.

We have reported on the appearance and configuration of Xiaomi’s car before, so I won’t repeat it here. Generally speaking, Xiaomi’s first car is positioned as a medium-sized and large-sized coupe with a very fashionable slip-back design, which is the same as Tucki P7, Weilai ET5 and Tesla model3, and it is also a direct competitor. There is also a laser radar on the roof. In the future, there should be a higher level of intelligent assisted driving ability, and the degree of intelligence is still relatively high.

Interestingly, the relevant investment partner broke the news that a tram with a battery life of 152 kilometers was pulling three strong men to run 85 kilometers at an ambient temperature of 37 degrees, and the battery life of the car was still 90 kilometers. Since this news was released in Xinjiang, many people speculated that it was Xiaomi Automobile that broke the news. However, if this news is true, the energy consumption of Xiaomi Automobile is only 8.8 kWh in about 100 kilometers under high temperature conditions.

This achievement can be said to be quite good. As a leading BYD seal in the industry, the energy consumption per 100 kilometers is about 13 kWh. Xiaomi car may bring us more surprises in battery life. Of course, the actual situation will not be known until it is listed.

However, this highlight alone is not enough. After all, judging from the extent of the current auto market, it is no worse than the mobile phone market. There is no real thing with hard power. I am afraid that Xiaomi will not sell well, and even whether it can survive is a problem. So, from Xiaomi’s point of view, what advantages does Xiaomi Automobile have? Many people still think of Xiaomi’s "traditional power", which is cost-effective.

Can Xiaomi’s "old road" still work?

At that time, as the "showstopper" of smart phones, Xiaomi was good at coordinating the supply chain and making products with quite good cost performance. At the same time, Xiaomi also brought this model to the fields of home appliances and AIoT. So everyone is looking forward to whether Xiaomi can let consumers buy cars with better products in all aspects at a lower price this time.

Some media broke the news that Lei Jun had persuaded the board of directors that the hardware profit rate of Xiaomi Automobile should not exceed 1%, and later relied on software and ecosystem to make money. In other words, Xiaomi moved the profit model of mobile phones to the automobile industry. However, this is really not the first time. At the beginning, it was Tesla who used the follow-up subscription service to unlock functions such as FSD. This move was later learned by traditional car brands such as Mercedes-Benz and BMW.

However, this model is actually a bit difficult for consumers to accept, because our traditional automobile consumers still focus on one-time consumption. Apart from maintenance and maintenance, it will basically not make automobile brands earn more money. Tesla was ridiculed as a "rough house" because he took the subscription system. If Xiaomi really intends to take this road, how to make consumers accept this consumption model is the most crucial thing.

Only once this model doesn’t work, Xiaomi will still have to take the road of price war, but as a newcomer with almost no brand premium, it is still very difficult for Xiaomi to fight price war. After all, high cost performance is already the strength of mainstream car companies, especially this year, many car companies have announced that they will cut prices to grab the market, which is very unfriendly for a new brand.

Previously, Wang Chuanfu of BYD also publicly stated that BYD has the right to price products within the price range of 100,000 to 200,000 in the China automobile market, just hoping that the market will be stable, so as not to make everyone feel uncomfortable and others have no way out. The subtext here is that BYD has actually been merciful and didn’t want to roll friends to the death. If it really wants to fight price wars, it also has the ability to play.

As the leader of domestic independent brands, BYD is indeed qualified to say this, which is also the advantage of traditional automobile manufacturers. Therefore, it is difficult for Xiaomi to take advantage of the price of the whole vehicle. If Xiaomi wants to survive in this cruel automobile market, it still needs a little special means.

Of course, in any case, as a "catfish", consumers also hope to see that Xiaomi, the "showstopper", can bring something new to the automobile market. After all, consumers, whether BYD, Xiaomi or Tesla, benefit from the involution between car companies. As consumers, they just want to say one thing and can roll it up a little more.

　　Xinhua News Agency, Shanghai, December 26th, New Media Special Topic: How long will "online celebrity" be popular after the first year of online celebrity?

　　Xinhua News Agency’s "China Net" reporter Ye Jianyou

　　2016 can be described as "the first year of online celebrity", and the hot news about "online celebrity" has been popular from the beginning to the end of the year. With the valuation or acquisition of hundreds of millions of yuan at every turn, the ability of "online celebrity" to absorb gold is amazing. The rise of live broadcast also made "online celebrity" all the rage. This year, what "online celebrity" have been fired? Who can be "online celebrity"? Will "online celebrity" Economy Be a Bubble?

　　This year, we chased the "online celebrity"

　　The financing of "papi sauce" announced the beginning of "the first year of online celebrity" in 2016.

　　This girl, who graduated from Chinese opera and is famous for her funny short videos, suddenly got 12 million yuan in financing in March, and her personal brand valuation was as high as several hundred million yuan. She was in the limelight and had a high valuation.

　　Compared with the valuation, what is more attractive is the real money brought by "online celebrity". In December, the "fellow uncle", who is famous for constellation analysis, was bought more than 70% of his shares for more than 200 million yuan, and the young "post-80 s" uncle was worth over 100 million yuan in an instant. "online celebrity" liquidity, and then let everyone dumbfounded.

　　On Taobao, Zhang Dayi, the "online celebrity", also rose from the first year to the end of the year. This high-value woman has won a large number of fans with her taste and eloquence, and the new products launched in her online shop are often robbed in a few seconds, with monthly sales reaching one million yuan, which is cited as a classic case in the industry.

　　With the rise of the live broadcast format, with the help of platforms such as Yingke, Zanthoxylum bungeanum and Betta, the live broadcast "online celebrity" also emerges one after another. In the game industry, some "online celebrity" anchors earn a lot of money. Earlier, it was rumored that a well-known "online celebrity" anchor signed a contract for three years and earned hundreds of millions of yuan. In this regard, a senior gamer told reporters: "This price is not outrageous."

　　Even in the field of writing without live broadcast and video, "online celebrity" is constantly being born.

　　Among them, the word "online celebrity" of the year belongs to former media person Mi Meng. The writer, who graduated from Shandong University and loves Zhuangzi, has read 500,000 articles, the highest reading of a single article has reached 5 million, and the number of followers on WeChat WeChat official account has soared to 8 million.

　　At the same time, various sub-sectors, such as fitness, beauty, luggage, etc., have also emerged their own "online celebrity". Network life is surrounded by "online celebrity", and "online celebrity" in turn enriches people’s network life.

　　How to become a "online celebrity"?

　　Being a "online celebrity" is not an easy task, and it is by no means easy to be popular with a high face value and less clothes. Having a skill in any field is an essential skill to become a high-quality "online celebrity".

　　Take Mi Meng as an example. Before that, she was a senior media person with more than ten years’ experience. Mi Meng told reporters that she loves words very much. As long as she has words, she will look at them twice, and then she will read at least one book every week. Every month, she will study popular expressions with the team, such as those of Joker Xue and Zhang Wei, and she has studied them all. Just how to make a good title, Mi Meng’s handwriting has tens of thousands of words.

　　As the "online celebrity" in financial circles, Cai Danfeng, the founder of "Maple Investment Circle", has also made great efforts in the content. "Most of the guests I invite for each live broadcast are women with business backgrounds. Starting from some interesting topics and talking about financial-related topics, I have accumulated a relatively high-end, reliable and like-minded financial community over time." Cai Danfeng said.

　　Mr. Bao, a well-known blogger with more than 2.6 million fans in Weibo, holds a similar view. "For bloggers, the first thing is to think about how to make the content better. For me, my advantage lies in focusing on bags and shoes and never making beauty products. I have done a lot of research in this field. " "When your content has dry goods, people will naturally trust you and rely on your content."

　　The agent of "papi sauce" told the reporter that although the video website is very developed now, because the threshold of the video industry is already relatively high, the high-quality video content is not rich. "papi Sauce" was born in a traditional Chinese opera class, and her performance had a very good sense of rhythm, which were the important conditions for her to stand out as a "online celebrity" at that time.

　　Zhao Yu, the head of a cultural communication company in Shanghai, said: "As a ‘ Online celebrity ’ At least three conditions are required: one is to be able to continuously produce influential content on social media, the other is to have a certain right to speak in a certain vertical field, and the third is that the content it produces is liked by the audience and can continue to grow. "

　　How long can "online celebrity" be popular?

　　2016 is not only the first year of the rise of online celebrity, but also the year of the renovation of online celebrity. In April, the Ministry of Culture rectified the illegal webcast platform. In July, the Ministry of Public Security launched a special rectification of the webcast platform. In November, the National Network Information Office issued "Regulations on the Administration of Internet Live Broadcasting Service", which is regarded as the concrete embodiment of the governance of "online celebrity". The industry believes that these standardized management have dealt a blow to the virtual fire in the "online celebrity" economy, and also helped the real "online celebrity" to go further.

　　And the bubble of "online celebrity" economy began to appear. At the end of 2016, Luo Jisi, the investor of "papi Sauce", announced his withdrawal from investment. It can be seen that the deeper reasons for the popularity of online celebrity can be traced back to the economic level.

　　Ruhan, located in Hangzhou, Zhejiang Province, is an ordinary garment manufacturing enterprise. After introducing the "online celebrity" model, the company’s sales began to grow rapidly. The person in charge of Ruhan told the reporter: "A considerable proportion of semi-standard products represented by food and non-standard products represented by clothing will be promoted by opinion leaders in the future."

　　As a well-known observer of new media, Wei Wuhui of Tianqi Amoeba Fund also thinks that the economic development of "online celebrity" has great potential and obvious trend in the next few years. "From 2004 to 2014, the cost of obtaining a user’s click on the Internet of commercial enterprises increased by 10 times, and it is obviously more cost-effective to use the fan effect of" online celebrity "for publicity and promotion."

　　This can indeed be supported by data. Nowadays, through the promotion cost of search engines, the cost per click ranges from several yuan to several hundred yuan. The "online celebrity" model greatly reduces this cost. According to Mi Meng’s advertising value, his single article has been read more than 500,000 times, and the value of a single advertisement is several hundred thousand yuan. In this way, the cost of covering each fan is only around 1 yuan, which is obviously more cost-effective.

　　And more and more people are willing to share their views and experiences, which has also injected vitality into the development of "online celebrity".

　　Yao Hongzhou, head of a cultural company in Shanghai, told reporters: "With the popularization of robots, more and more laborers will be able to be liberated from simple and repetitive labor in the future. The younger generation is paying more and more attention to individuality. We receive many resumes every week, and many people want to be ‘ Online celebrity ’ 。”

　　Many people in the Internet industry believe that "online celebrity" is the driving force of network culture, but also the performance of network culture prosperity. As the artist andy warhol said, this is an era when "everyone can be a celebrity for 15 minutes". As for how long "online celebrity" will remain popular, it still depends on its integration with the economy and its long-term economic impact.