Topic: 2008 US Presidential Election

　　Beijing, Jan. 28 (Xinhua)-The results of the South Carolina primary election in the US presidential election have had an effect on the polls of candidates from both parties. Arizona Senator John McCain, who was originally only slightly ahead, soared in the polls after winning the South Carolina primary on the 19th, and now leads other Republican candidates by two figures. After New York Senator Hillary Clinton lost the election in South Carolina on the 26th, the national polls dropped immediately.

　　According to the "Central News Agency" report, the latest Gallup national poll released on the 27th shows that McCain is far ahead of other Republican candidates with 31% support. Before the South Carolina primary, McCain was only six percentage points ahead of the second-place huckabee by 26%.

　　The current support of other candidates in the Republican camp is that former Massachusetts Governor Romney is 21%; Former Arkansas Governor huckabee 18%; Former new york Mayor Giuliani 12%.

　　In the Democratic camp, before the South Carolina primary, Hillary Clinton was ahead of the second-place Obama by 32% with 47% support. On the 27th, Hillary’s support dropped to 45%, while Obama continued to maintain 32%. Former North Carolina Senator Edwards ranked third with 13%, two percentage points higher than before the South Carolina primary.

Editor: Zhao Deli

The price increase of a domestic car is more than 100 thousand, which is really unimaginable in the past. A few years ago, the Cyber Edition model from a domestic car became a hot potato in the market once it was listed. The official price was 308,000 yuan. However, due to its excellent off-road performance and cool design, it was named domestic big G by the majority of off-road enthusiasts, and the pre-sale order for two days broke 30,000. At that time, it was hard to find a car. Car dealers hoarded this car in large quantities, and then sold it at a high price. At one time, it even needed to increase the price by 120,000 yuan to clinch a deal. It can be seen that its popularity is self-evident. It is estimated that even Great Wall Motor would not have thought that 300 would be so hot. Is it a limited collection value of 3000 sets? Or is it a moment of hype to attract attention? With such a question, today we will interpret this model in detail. Is it worth the price?

Appearance, the whole body frame looks like a square box design similar to Mercedes-Benz G-Class and Jeep herdsman. The front face uses a large area of blackened honeycomb air intake grille, which is matched with a penetrating LED strip that echoes the daytime running lights inside the headlight group. After lighting, it forms a penetrating light strip effect, which is full of science fiction. The air intake on the hood highlights the wild and powerful performance of the car. The bumper below is surrounded by a bulge, and the whole front face can be said to be the perfect fusion of mecha and wildness. In addition, a Y-shaped LED light source is added to the front bumper, and four LED strip are also designed in front of the spoiler on the roof, which is very Cyberpunk’s feel.

In terms of size, the length, width and height dimensions of the new car are: 4679*1967*1958mm, and the wheelbase is 2750mm, which is a compact SUV.The filling material of the seat is very thick, the wrapping is good, and the lateral support is also in place.

On the side, the new car is equipped with a set of 21-inch blackened forged rims (275/45 R21) and also uses brake calipers with the same color interior. The wheel cover also has a shape similar to a cooling hole extending to the fender, which is matched.The raised square box body and the triple window all have a sense of sight of big G. The spare tire box with a square tail is very individual. The roof uses a large spoiler tail, and the rear bumper shape echoes the front bumper, which is also a big surrounding shape of racing style. The taillight group adopts a vertical taillight group, and at the same time, a blackened sports kit is added to the bottom of the rear enclosure, which shows a good dynamic atmosphere with the carbon fiber tail above the rear windshield.

The details of the car are really great. A large area of white material is used, a large number of carbon fiber materials and NAPPA leather materials are coated, and the details are covered with a touch of black andMetallic texturedDecorated with chrome trim,The luxury and texture in the car will be instantly raised to a higher level. The center console is equipped with a three-position steering wheel, a 12.3-inch LCD instrument and a 12.3-inch central control panel. At the same time, the new car adopts a round air-conditioning outlet similar to Mercedes-Benz G-Class, with small clocks and electronic gear shifting mechanism in the middle of the table, and various knobs+function buttons are arranged around the gear handle.

In terms of configuration, it provides 360-degree panoramic images, 9-speaker Swallow Lishi audio, 64-color ambient lights, K-MAN nitrogen shock absorbers, carbon fiber tail fins, lane departure warning, lane keeping assistance, active braking, full-speed adaptive cruise, fatigue driving tips, front and rear parking radar, automatic start and stop, automatic parking, uphill assist, steep slope descent, keyless entry, keyless start and built-in driving recorder.

In terms of power, the new car is equipped with a 2.0T engine, with a maximum power of 167kW and a peak torque of 387 N m. The transmission is matched with an 8AT gearbox, providing part-time 4wd system. In addition, the new car is also equipped with front and rear differential locks, all-terrain feedback, crawling mode, tank U-turn, off-road information display and other functions, and also provides 9 driving modes.And the non-loaded body professional off-road chassis is adopted.

Generally speaking, it is hard to find a car for the tank 300 Cyber Edition, which is the hunger marketing of the Great Wall. It creates the feeling of scarcity of goods through quantification, so as to achieve the intention of selling well or even increasing the price.But in fact, in fact, the ornamental attribute of this car is greater than the functional attribute, soTank 300 Cyber EditionIs it really hard to find a car? Is it really so charming? I don’t think so! Because in the year before last, the price of cyber tanks dropped significantly compared with the peak period. Some car dealers dropped by 80,000, and some car dealers bought at a high price at that time, but now they can only sell at a loss. Why did the magic car that had to increase the price by 120 thousand yuan suddenly lose its fragrance? What do you think is the reason? Welcome to leave a message for discussion.

People live their dreams.

How many people like Xiaomi, which should be reflected in sales.

In 2022, Xiaomi’s global smartphone shipments remained third, ahead of Samsung and Apple.

In the latest market report, in the second quarter of 2023, Samsung ranked first with 53 million units, Apple ranked second with 43 million units, and Xiaomi ranked third with 33.2 million units.

Looking at the steady development, the third in the world, Xiaomi should relax, and his country is saved.

In numerous global data analysis reports, companies standing at the top of the pyramid are not happy, and they almost follow the same sentence, "In 2022, global smartphone shipments fell by 11.7% year-on-year, reaching the lowest level in nine years."

The bottleneck of smart phones still appears as scheduled.

The third place in the world, but in the domestic market, Xiaomi’s share is falling behind.

Obviously, this is not an accident.

Xiaomi needs to release more information to the market. In addition to mobile phones and other digital products, cars can boost morale.

Xiaomi’s approach is to remain mysterious.

Without releasing too much information to the outside world, Xiaomi Automobile can withstand loneliness and race against time.

I believe it is Lei Jun’s intention.

On August 14th, Lei Jun’s annual speech, which had been laid for many days, was officially opened.

In Weibo, # Lei Jun’s Annual Speech Topic #, which has contributed nearly 10 million readings, is full of expectations for Lei Jun’s speech and praise for Lei Jun himself.

Everyone has a filter for Lei Jun.

Annual speech as scheduled, simple stage design; This is only Lei Jun’s fourth lecture, but if possible, fans hope that Brother Jun will keep it.

This kind of thing, which exists like a promise, is a beautiful little fortunate. Cheers and shouts accompanied Lei Jun to the stage.

"Growth" kicked off.

I was moved by Lei Jun during the three-hour speech.

One person, one pen.

A stage, a play.

Simple blue shirt+jeans, which is the standard of technology experts; I still can’t change the local accent, which makes me play at some moments.

Kan Kan talked for 3 hours, and Lei Jun talked about starting a business and working all the way from college time. This kind of "looking back" seems to sigh the passage of time.

Recalling Wu Da’s life, Lei Jun is warm.

The beauty of youth and yearning for the future are the blueprints that every college student will paint "I want …".

Lei Jun said, "I read a book in the library, Fire in Silicon Valley, and established my lifelong dream."

With only one book, you can build a lifelong dream.

If everyone can be as simple and crisp as Lei Jun, then we should all succeed.

A book is enough to arouse a person’s lifelong goals. What a pure thing it is.

Dreamers are always pure.

Fire in Silicon Valley is on fire.

Under the appeal of Lei Jun, Fire in Silicon Valley rekindled the click-through rate and purchase rate.

This is the celebrity effect.

"If there is a fire in your heart, you are willing to take practical actions; Those who work hard and don’t calculate the gains and losses should succeed, shouldn’t they? "

Although this kind of inspirational prologue can be seen everywhere, you have to copy "since heaven gave the talent, let it be employed!" for 1000 times before you can get started.

Find a way, use it, and then stick to it. It seems that any successful thing cannot escape these three things.

It’s hard to persist, isn’t it?

Lei Jun said, "In fact, no matter what problems you encounter, others may have encountered them, solved them, and even have standard answers. You just need to ask someone."

I quite agree with him.

As the old saying goes, you are not ashamed to ask questions.

Asking for advice with an open mind should be the first step to learn to study effectively.

In those unsuccessful years, persistence and self-encouragement are the only motivation to "live". Many people will choose to give up before the quantitative change to the qualitative change, saying all kinds of words to comfort themselves, for fear that others will misunderstand their weakness.

A successful person never talks about suffering.

Now he is successful. In front of others, he is an outstanding alumnus who can return to school with scenery, stand on the stage of the 130th anniversary of Wuhan University, and look back on the past life of Wuhan University in front of more than 17,000 people. It is the senior brothers of those students who are equally ambitious and eager to succeed.

Cheers always overwhelm everything.

Because he is Lei Jun.

He is the bright star in the rise of China’s mobile phone industry; Xiaomi’s mobile phone stores have opened all over the mainland of China; In countless business circles, the orange LOGO is always so conspicuous, and the extremely simplified furnishings in the store and household appliances other than digital products such as mobile phones make users look new.

Xiaomi has more than just a mobile phone.

He also has more applications in the smart home system; Crucially, he is a civilian.

The products with extremely high cost performance and minimalist design make Xiaomi quickly go out of the circle, and the products with intelligent ecological network connection make Xiaomi change from a simple mobile phone manufacturer to an ecological closed loop.

Xiaomi’s entrepreneurship is the best performance of Lei Jun’s persistence and hardship.

With an annual sales of 150 million mobile phones, Xiaomi is glorious.

The decline in revenue exceeded 14%, and Xiaomi was also anxious.

When the global millet flour is cheering for Xiaomi’s mobile phone, many people put forward that "it is a disadvantage that Xiaomi can’t be high-end".

A muffled thunder made the world quiet.

As difficult as any brand needs high-end, Xiaomi’s high-end process has made Lei Jun very painful.

He said, "The most painful and biggest growth in the past decade is high-end exploration."

When you get used to his high cost performance, high-end is the cornerstone that hinders the purchase rate.

Xiaomi’s test of water on Xiaomi 10 is successful, but it is said that Xiaomi 11 and Xiaomi 12 are failures. I am not a mobile phone fan, and there is only one Xiaomi mobile phone I used, and I still don’t know where it is; But I know that to make a product high-end and beyond the price of brand awareness, it must be amazing and perfect.

The network said that because of the quality problems of Xiaomi 11 and Xiaomi 12, Xiaomi suffered serious losses at the beginning; As a result, Lei Jun began to reflect on his decision, and the company also began to question the necessity of "high-end road".

At this moment, who should you ask?

Although Lei Jun believes that "there is a standard answer to some things", no one should be able to solve this standard answer.

Although there is ambiguity, high-end is almost the only way for Xiaomi.

If the mobile phone business cannot be realized for the time being, then Xiaomi’s car-making may be the peak of Xiaomi’s high-end.

It is Lei Jun’s confidence in Xiaomi.

In 2022, the number of connected devices (excluding smartphones, tablets and laptops) on Xiaomi AIOT platform increased by 35.8% year-on-year to 589 million; The annual revenue of smart home appliances increased by over 40% year-on-year; The annual shipment of Xiaomi tablet increased by over 160% year-on-year.

These data are telling us that Xiaomi has money.

On the basis of money, Xiaomi automobile was born conditionally.

I think Lei Jun thinks so, too.

In March 2021, Xiaomi officially announced that it would enter the automobile industry and "fight for Xiaomi Automobile", which started the first step of Lei Jun’s impact on the high-end ceiling.

At that time, Lei Jun was confident and excited. "Xiaomi has money and Xiaomi can afford it."

But I think Xiaomi can’t afford to lose.

The high-end that was questioned, set sail again, and Lei Jun started another venture.

Independent research and development of batteries, motors, electronic control, but also self-built factories.

Xiaomi Group currently has a complete IOT service ecosystem and consumer electronics portfolio, which is another layer of confidence for Lei Jun in automobile supply.

Did Xiaomi Automobile take the lead in investing 3.1 billion yuan to accompany you?

Should you be excited?

Lei Jun made a car at the end, and the mobile phone circle boiled.

Compared with the unreliability of Apple’s car-making, Xiaomi’s car process remains mysterious, but it has been moving forward.

Although the automobile industry is worried about it.

Despite the same manufacturing industry, the resistance of alternating mountains seems to be whispering, so don’t be too optimistic.

Lei Jun is confident.

We are locked in the sentence "Xiaomi’s first smart car will be mass-produced in 2024", and the countdown begins.

Lei Jun is ambitious.

His goal is that Xiaomi Automobile will enter the first camp of the industry in 2024.

These boasting are to cheer themselves up.

This complex big project, in Lei Jun’s view, can be broken down into countless independent points, solved one by one, and finally achieved perfection, just like the study in that year.

Is that the truth?

The unsolvable problem of building a car has become more confusing under the premise that Lei Jun will not reveal more details.

At the opening of the lecture in 2023, we expect to get new progress about Xiaomi Automobile.

Even the slightest trace.

Can’t get it, always in turmoil; Those who are favored have nothing to fear.

Lin xi’s lyrics are always so precise. However, hope still failed, Lei Jun, without a word.

Especially low-key, do you want to be vigorous when it breaks out?

Practitioners in the automobile industry have also begun to become scouts. In those few articles, they are trying to find any clues about the progress of Xiaomi Automobile, for example, the progress of the factory.

The news that Xiaomi Automobile Factory was completed in Beijing Yizhuang New Town was confirmed, and the offline delivery center industry of Xiaomi Automobile is being started as scheduled.

The unanimous "smooth progress" of Xiaomi executives is the only official source of news for Xiaomi Automobile.

So mysterious, so desperate, Lei Jun’s cross the rubicon, do you feel it?

Honestly, I didn’t.

Returning to rationality, why does Xiaomi build a car?

Is it because of the intelligent layout of Xiaomi itself?

Is it because of the huge and strong fan base behind Xiaomi’s ecology, or because of the dilemma of the ceiling of the mobile phone industry?

Will the original intention of Xiaomi’s need to change be exactly the same as Huawei’s?

The only difference is that Huawei chose a good helper, and Xiaomi decided to fight alone.

But I still firmly believe that there are always several outlets in this seemingly interlinked world, which makes it difficult for them to walk separately.

Xiaomi’s pressure is not small, and the data can be reflected.

According to the network data, in the whole year of 2022 and Q1 of 2023, Xiaomi’s mobile phone revenue declined by 20%. Keeping the third place in the world, the declining market share is the biggest drop among the major manufacturers.

The decline of the mobile phone business and the unclear start of the car have also become the own label of Xiaomi Automobile, a new entrant.

If people live for their dreams, should it become "living for reality" at this moment?

Some people say that Lei Jun is too optimistic, and he really underestimates the risk value of the automobile industry. But we are not Lei Jun, so we can’t consider what he is thinking.

But he is the man who created the Xiaomi empire.

I think that the annual speech in 2023 may be a charge before the birth of Xiaomi Automobile.

It seems that there is no car speech, but it is full of the shadow of making a car.

Lei Jun took his dream seriously, tried to break it down into one achievable goal after another, and then tried his best to achieve it, and so did Xiaomi. Only by down-to-earth growth can we have enough self-confidence, courage and determination to meet all the unknown challenges. "The same is true for Xiaomi to build a car.

Lei Jun’s dream is great. I want to interpret it as, "Xiaomi Auto will eventually achieve greatness because of its perseverance in these years." This confidence about cars was put into the speech by Lei Jun one by one.

I still firmly believe that those consoled chicken soup for the soul are Lei Jun’s interpretation of Xiaomi Automobile at this moment.

Schopenhauer said, "Life is either painful or boring, and happiness is also a delusion." This thoroughly pessimistic philosopher spoke frankly about the emptiness of human nature.

I think Lei Jun would also say, "Since life is boring, I will try to fill it."

With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.

Life News (trainee reporter Zhang Huibo) Summer is coming! Do you still have to stay at home and blow air conditioning and watch the photos of Jiugongge parents and children taken by others in your circle of friends? Action is better than action! If you want to have fun and beautiful photos, come to the Royal Luyuan Scenic Area (Shenlu Mountain) in Pingshan Tourist Area of Forest Industry, Heilongjiang Province. Today, I recommend four "online celebrity attractions" of Shenlu Mountain, teach you to take new photos and make you the focus of the audience.

Location 1: Forest Tatou Wetland Features: Look at the plant fossil forest.

One of the wonders of punching card in Shenlu Mountain is the forest tower wetland. The tower head here grows in the forest and is the source of wetland formation. "Tatou", also known as "Tatunzi", is a kind of grass pier that is tens of centimeters or even one meter above the water surface. It is formed by the roots of various Carex in the swamp growing again after death, rotting again, growing again and again, and condensing with marl carbon for many years. The pier on the tower head is a kind of non-renewable natural plant "fossil", which is known as "a century-old tree on the tower head" in the local area. A pier with a diameter of 65 cm takes thousands of years to form, and the longest one can reach 100 thousand years. The tower head of Shenlu Mountain begins to grow green "hair" in spring, and the golden leaves in winter remain at the bottom, which looks like "gold inlaid jade". It is a spectacular sight that you must not miss. Because the surrounding trees are soaked in the wetland all the year round, the dense branches and leaves form the phenomenon of "heavy head", and sometimes they fall into the forest wetland, forming a sharp contrast between the dead wood and the tower head, which is spectacular and beautiful.

Location 2: Herbivorous Zoo Features: Intimate photo with Meng Chong

It is reported that Royal Deer Garden is the largest habitat of wild sika deer in China, where there are more than 2,000 sika deer and red deer. The most attractive thing about Shenlu Mountain is the wild free-range deer. Those deer with big eyes come timidly, but don’t scare it away. It just wants to taste the carrots and Chinese cabbage in your hand. At this time, you just need to hold up your mobile phone to take a selfie with Zhang Mengmeng, without P-picture and beauty, and the true feelings are carved naturally, which will definitely kill the circle of friends.

There are also herbivorous animals such as reindeer, deer, camel, pony, alpaca, small-tailed Han sheep and argali in the herbivorous zoo, which is also one of the must-see attractions in online celebrity.

Location 3: Sunshine Bath Features: Picnics under the "Blessing Tree" are interesting.

The sunshine bath can be said to be the core area of the scenic spot and the best choice for picnicking. Visitors can sit on the swing chairs around, bask in the sunshine, and enjoy the European customs and the natural wildness of the screen. In the sunshine bath, there is a "blessing tree", which is covered with red strips of cloth and entrusted with people’s good wishes. If you also want to pray for the health of the elderly and the success of children’s studies, you can walk around the "Blessing Tree" and sit on the floor under the tree. The green lawn is the best mat, a picnic full of European style, and I believe the photos taken will definitely become the focus of friends.

Location 4: Birch Forest Features: Breathe negative oxygen ion air heartily.

On the way to Hongye Garden, there is a unique birch forest, which is a natural background for taking pictures. This birch forest is called "white girl" by the local people, which is slim and graceful, tall and beautiful. When tourists arrive here, many of them make gestures to take pictures, and couples also make promises of love here. Wandering in the winding path of birch forest, the hot summer seems to be dispelled instantly, breathing pure air full of negative oxygen ions, and every bite is refreshing and comfortable!

In June, the green grass of Shenlu Mountain is lingering and the breeze is blowing gently. In the distance, the green hills are like Dai, and the mountains are green, which is a charming European scenery. Why not enjoy the natural wild interest here, take fancy photos with Meng Chong, have a picnic, camp and have a leisure vacation?

Self-driving navigation: Pingshan tourist area of provincial forest industry (1 hour by car); You can also take the high-speed train from Harbin to Maoershan.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

On Monday, Xiaomi announced a strategic cooperation with Leica, and the first works created by the two parties will be released in July.

Lei Jun published more details about this cooperation in Weibo. He said that the cooperation with Leica has gone deep into the product technology level, covering the entire link of smartphone images, including optics, imaging, image processing and experience. Besides the cooperation between China and Germany, Leica specially sent a team of engineers to Beijing to work side by side with Xiaomi engineers.

For the first works of both parties, Lei Jun revealed that the image performance of this product has exceeded the expectations of engineers of both parties. In the next month or so, the teams of both parties will strive for perfection and make final fine-tuning. Regarding this new flagship, there are still rumors that it may not be called Xiaomi 12 Ultra, but Xiaomi MIX5 Pro.

　

Apple announced the invitation letter of WWDC22 this week. There are five avatars with different colors in the invitation poster. It is worth noting that the green avatar in the middle wears glasses, which inevitably reminds people that WWDC may announce some information about AR/VR this time.

It’s hard to say whether there is "One more thing", but iOS, iPadOS, watchOS and macOS will definitely launch new versions. According to some current reports, iOS 16 will continue to improve the focus mode and information notification, and will also add Apple Watch mirroring function to make more efficient settings for watches on mobile phones.

IPad OS may add more professional applications this time, such as Final Cut Pro. It will also strengthen the performance in multitasking, and may allow the application window to be resized freely.

Watch OS may add a low-power mode this time, which can guarantee to run specific applications and functions under the premise of long battery life. In terms of health, sleep monitoring, female health management, medication reminder and other functions may be upgraded. In addition, watch OS will bring more new dials.

The news of the new version of macOS is less, but it is certain that it will focus more on Apple Silicon, and two Mac hardware products may be released this time.

　

Correspondents Home Network recently exposed the photos of China Radio and Television’s 5G SIM card, which is located in Jingzhou, Hubei Province, and revealed that China Radio and Television will release the number to the public at the end of June. As can be seen from the photo, the customer service telephone number of China Radio and TV Station is 10099, but it still does not exist (Beijing area) after we dialed it. According to relevant information, 10099 has just been opened in Hubei.

Some time ago, China Radio and Television announced that it would open the No.192 segment for consumers to choose from. Some netizens who are familiar with network knowledge said that they hope to choose the number starting with 192168.

In June 2019, the Ministry of Industry and Information Technology issued 5G licenses to the three major operators together with China Radio and Television. In October 2020, China Radio and Television Network Co., Ltd. was officially inaugurated and became the fourth largest operator in China.

In terms of communication frequency band, China Radio and Television has a golden frequency band of 700MHz, which was originally used for radio and television. The biggest advantage is that the signal coverage is very wide and the cost of building a communication base station is low. In order to rapidly popularize the 5G network, the Ministry of Industry and Information Technology has introduced many measures in recent years to open the 700MHz frequency band to telecom operators.

According to industry analysts, the participation of China Radio and Television will accelerate the popularization of 5G in counties, townships and rural areas, and at the same time reduce the tariff standard of communication packages.

　

Recently, People’s Education Publishing House has attracted attention because of the illustration incident of teaching materials. At the same time, some netizens have pulled out a "sky-high" educational tablet of People’s Education Society.

Official website of People’s Education Society shows that People’s Education Pad is an intelligent teaching terminal designed by People’s Education Society for primary and secondary school teachers and students. It is pre-installed with genuine people’s education digital teaching materials, which are divided into two configurations. According to the different warranty period, the pricing is different, and the price range is 3680 yuan — Between 4380 yuan. People’s Education Society disclosed in 2016 that the second generation of people’s education Pad has served more than 50 schools in Zhuhai.

The configuration of renjiao Pad is very old. It uses a large screen with 10.1-inch resolution of 1200*1920 and is equipped with MT8173 quad-core processor introduced by MediaTek in 2015. The maximum storage specification is 4+64GB, and it runs Android 6.0 system. For such a configuration, the price of more than 4,000 yuan can really be called "sky-high".

　

Redmi Note 11T series includes three models, namely Note 11T Pro, Note 11T Pro+ and Note 11T Trend Limited Edition (Astro Boy Edition), in which Astro Boy Edition is customized based on Pro+ models.

Redmi Note 11T Pro/Pro+ are the same mold models, and their designs are consistent. In terms of hardware, they are equipped with Tianji 8100 chip and 144Hz LCD direct screen (certified by DisplayMate A+). The main difference lies in the battery and charging. The Pro model has a larger battery, which is equipped with 5080mAh battery+120W fast charging, and the Pro+ model has a stronger fast charging, which is equipped with 4400.

In terms of price, the Pro model 618 starts at 1699 yuan, and the 8+128GB version is 1899 yuan. Pro+ model 8+128GB version 618 starts at 1999 yuan. Under the condition of the same specification storage, Pro+ model is more expensive than Pro model by 100 yuan.

　

OPPO Reno8 series consists of three models, namely Reno8, Reno8 Pro and Reno8 Pro+, which are equipped with Tianji 1300, Snapdragon 7 and Tianji 8100-Max chips respectively, and the latter two also have Mariana X self-developed NPU.

The three models of Reno8 series are somewhat backward in configuration compared with competing products. The starting price of the standard version is 2499 yuan, but the rear camera lacks a wide-angle lens, and it is still a 90Hz screen. The Pro version starts at 2999 yuan, but the core configuration is not excellent, and the flash memory specification of UFS 2.2 is not even as good as the previous generation. The Pro+ version starts at 3699 yuan. Although there is Mariana blessing, the aftershot equipment is not balanced.

From the point of view of configuration and cost performance, Reno8 series is really hard to compete with, and it seems a bit like "high price and low price" in those days. However, the Reno8 series also has some bright spots, such as unique color matching and design. All three models have a 32-megapixel beauty front camera, and the high-profile model Pro+ has a very narrow chin.

　

I’m sure you’ve all heard how unpopular the three-cylinder engine is in China. This time, as the staunchest supporter of the three-cylinder machine, Chevrolet finally couldn’t stand it, and launched the 1.5T four-cylinder Chuangkuo RS.

Chevrolet has always been loved by young people because of its more sporty design. However, for friends who can’t afford to buy 2.0T Mai Rui Bao and Explorer, they can only choose a three-cylinder machine if they want to buy a cheaper Chevrolet, which is why Chevrolet has been tepid at the level of 100,000. This time, I found the crux, and I believe Chevrolet will become the choice of many young people who have just entered the society.

　

The innovation and technological advantages of the new forces in building cars may be difficult for even Mercedes-Benz to catch up with. But for electric performance cars, this touched the strength of Mercedes-Benz.

Different from the performance versions of other electric vehicles, AMG EQS 53 is a genuine AMG, and the driving atmosphere and experience it brings can’t be compared with those electric vehicles with a motor and sports kit. Of course, for those who are more eager to drive, I think intelligence is behind it.

　

On May 29th, at Jiuquan Satellite Launch Center, the rocket assembly of Shenzhou XIV has been transported to the launch area, and the window launch time is expected to be around 10: 44 am on June 5th.

Like previous manned missions, the Shenzhou 14 crew consists of three astronauts, and the official candidates and backup candidates will be announced next week. According to the previous combination, this time, the old will bring the new, and new faces will appear. In addition, China’s first female astronaut, Liu Yang, may go out again. They will stay in orbit for six months, and during this period, they will also welcome the arrival of two experimental modules, "Asking for Heaven" and "Dreaming for Heaven".

Starting from the manned space mission of Shenzhou XIV, the construction of China Space Station will enter the final stage and be completed in 2022.

　

The Dragon Boat Festival holiday will be ushered in next week, and there will be no rest from June 3 to June 5 (Friday, Saturday and Sunday), for a total of three days. During this Dragon Boat Festival holiday, the national highways are not free. After the Dragon Boat Festival, there are still 10 days left in this year’s holiday balance: the Mid-Autumn Festival will be closed from September 10 to 12 for a total of 3 days; The National Day will be closed from October 1st to 7th, with a total of 7 days.

　

Glory 70 series:It will be released on May 30th, and it may be equipped with Tianji 8100/9000 chip platform.

vivo T2：Released on June 6th, iQone O6SE doll model.

Xiaomi 12 Ultra (tentative name):Released in July, Leica jointly designed Snapdragon 8+ chip with TSMC technology.

Meizu’s new flagship:After July, it is expected to be equipped with Snapdragon 8+ chip platform.

　

At yesterday’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong and He Xiaopeng attended the "Pioneer Dialogue on Future Automotive Innovation and Integration" officially held by the auto show.

In Yu Chengdong’s speech, he spoke frankly about his new car, the M7, and said that the M7 would completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.

Later, He Xiaopeng took the stage to give a speech and jokingly responded to Yu Chengdong’s remarks, "If it is in committee of 100, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below. Just now, Lao Yu said so above, and I kind of want to throw a shoe up. 」

　

This article was originally published by GeekPark GeekPark, please add GeekJun (ID: GeekHoiecs) for reprinting.

Ideal has held many strategic meetings in recent years. At the strategic meeting in early 2021, Li Xiang specially invited Wang Xing and Wang Huiwen from the US delegation, and finally came to the conclusion that 2025 is the turning point of the new energy vehicle market in China, and the ideal must achieve an annual sales volume of 1.6 million units in order not to be eliminated.

From 2021 to now, car companies are indeed facing this increasingly fierce competition. On the one hand, the market share is further concentrated in Tesla and BYD. On the other hand, traditional car companies such as Volkswagen and General Motors have begun to launch key models. At the same time, there are also Huawei and Apple that are not moving for the time being. It can be called the hundred regiments battle of the electric car version.

In September of this year, Huawei released the new M7, which wrinkled a pool of spring water. According to 36Kr, the ideal is once again on the verge of an enemy, and another strategy meeting has been held in recent days. It is reported that the meeting has a huge agenda, lasting for four days, and intensively discussed the strategic direction and landing rhythm of LI in the next 5-10 years. Strategically, BYD, Huawei and Tesla were listed as strong rivals in Ideal Interior according to the market structure in 2025, and BYD ranked first. This year, the name has been changed to Huawei.

Facing Huawei, the ideal of top students has become the most anxious one.

Li Xiang’s attention and anxious attitude are somewhat surprising. After all, when it comes to anxiety, it’s definitely not ideal-horizontally comparing Tucki, Weilai, Zero Run and other peers, the ideal delivery volume, revenue and profit are all leading the way, and the position of the new power to build cars is secure.

In terms of delivery volume, a total of 36,060 new cars were delivered in September, a year-on-year surge of 212.7%, which also set a new high in a single month. Although the delivery volume of Tucki and Weilai has also improved, there are only 15,310 vehicles and 15,641 vehicles respectively, and the gap is visible to the naked eye. Judging from the growth rate, Ideal has been climbing steadily in the first three quarters of this year, with a year-on-year growth rate of 296.3% in the third quarter, which is not in an order of magnitude with the other two old enemies.

(Source: Ideal official Weibo)

Looking at the data on the financial side, the ideal advantage is more obvious. In the second quarter of this year, the ideal net profit of returning to the mother was as high as 2.31 billion yuan, and the profit in the first half of this year has almost filled the losses in the previous three fiscal years. Compared with bicycle profit and gross profit rate, ideal is more outstanding: in the second quarter, ideal bicycle income was 323,200, bicycle net profit was 26,700, gross profit rate of automobile sales reached 21%, and Tesla’s bicycle gross profit rate was 18.65% in the same period.

Since the situation is excellent, why does Huawei make its ideals so tense? First of all, ask the new M7, which can be said to be the direct competitor of the ideal L7.

It’s nothing new in the automobile circle in recent years to show the advantages of products by comparing competing data. There are also two such roles in the new M7 conference, one is BMW X5L and the other is ideal L7.

At present, these two models rank first and third respectively in the sales ranking of medium and large SUVs in China, among which the first and second are ideal L7 and L8 respectively.

BMW X5L, as a popular model in the era of fuel vehicles, can be seen as "compared" in many press conferences, but L7 seems to be difficult to understand. After all, the competing product of the new M7 should be L8 in time sequence. Why does the new M7 list L7 as a competing product?

This is because the new M7 is no longer just a 5-door and 6-seat model, but also redesigned the layout and added 5-door and 5-seat models. In terms of vehicle size, the boundary M7 is also closer to the ideal L7, the former is 5020*1945*1760mm, and the latter is 5050*1995*1750mm.

In terms of pricing, the 2024 model M7 has launched five models, with the price range of 249,800 yuan to 329,800 yuan, which is about 70,000 yuan lower than that of the 2022 model.

Compared with the three versions of the ideal L7, which cost RMB 31.98, RMB 33.98 and RMB 379,800, the new M7 has opened a sufficient price gap. In particular, the M7 Max five-seat intelligent driving version with high-order intelligent driving assistance and the ideal L7 Air without air suspension and laser radar have formed a strong dislocation competition situation, and the M7 Max six-seat intelligent driving version and the L8 Air will have the same high probability.

In addition to outstanding cost performance, Huawei Mate 60 series has driven Huawei’s popularity to an unprecedented level, and then the brand power has spilled over to the world. Some analysts believe that the determined price reduction of the new M7 is only the main reason for the sharp increase in sales in the world. The fundamental reason is the social sensation brought by Huawei Mate series, which brings huge passenger flow to stores. And Huawei has a huge user base in China, which overlaps with the potential users in LI.

According to the latest data, Huawei has ordered more than 60,000 new M7 vehicles in the market for about one month.

(Source: Wen Jie Guan Wei)

Huawei is different from its former rivals: it can make products and do marketing.

In addition to the direct competition of products, Huawei is very different from its former competitors.

LI creates a sense of luxury through the big sofa with refrigerator and color TV. Compared with the traditional BBA, it is very cost-effective in space and interior decoration. Coupled with excellent marketing, the sales volume keeps rising.

However, the ideal moat is too shallow, because it does not have its own core technology, and it has no outstanding advantages in three-electric system, energy efficiency, chassis, range extender, intelligence and other technologies. It is constantly reported that it is impossible to brake when encountering a large truck on a sunny day, and it is impossible to recognize the scratching accident of the ice cream cone at high speed. A series of negative news about intelligent driving such as "overturning" at the press conference site can be seen.

A good product is the perfect combination of technology and business, and the ideal meets the real opponent, because Huawei knows both technology and marketing.

What Li Xiang really fears is not a certain product in the world, but the powerful combat capability of Huawei Corps. Huawei’s "wolf nature" is well known in the industry, and its capital reserve, technical strength, channel resources and organizational ability are far from what ordinary startups can compare.

Huawei’s characteristic is that after finding the breakthrough, the relevant business groups devote themselves to it in a legion manner, relying on the staff size of 200,000 people and the bonus of engineers to achieve the ultimate efficiency and cost performance. Just like a dam break, we will turn our potential energy into market share.

In the past, Huawei has proved this in the communications and mobile phone markets. Even after being sanctioned by the United States, Huawei still eats more than half of the domestic high-end mobile phone market.

And the old question M7 once brought great shock to the ideal. "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent. For a long time, we have no strength to fight back."

(Source: Li Xiang Weibo)

This is Li Xiang’s description of M7 in an essay in June this year.

Ideal is prepared to spend money to make up for the shortcomings of his own wisdom.

In the face of such competitors, it is not difficult to understand that Li wants to choose to temporarily avoid its edge when talking about Huawei.

According to the 36Kr report, a person familiar with the matter said that the ideal dialogue technique originally at the sales end has now been cancelled, and the M7 has not been mentioned on its own initiative. "If a car owner asks about it, say that the L6 that is ideal for next year is a price product with the M7."

However, as the saying goes, the brave will win in the narrow road. In the face of Huawei’s continuous invasion of its hinterland, the ideal will naturally not really be left unchecked. In this regard, the ideal choice is to save money and use it to make up for the shortcomings of your own wisdom.

According to 36Kr, how to "spend money well" has become an internal consensus of Ideal. The financial report shows that as of the end of the second quarter, the ideal cash on hand was 73.77 billion yuan, equivalent to the sum of Weilai and Tucki in the same period. Next, choosing the direction and crazy investment are the keys to the ideal to break the game.

In terms of products, the ideal thinking about the demand side is to choose to continue to deepen the main battlefield of family segmentation and extend the product planning to 2027. On the other hand, Li Xiang is still working hard to break the bottleneck of production capacity. On October 10th, he issued a document saying that the impact of Changzhou factory upgrading and Beijing factory qualification switching at the end of September has been lifted. "We can challenge the delivery of 40,000 in advance this month".

At the same time, for the function of intelligent driving, Li Xiang also has a "late step" reflection, and bluntly said, "The lessons that fall behind due to insufficient investment can only be solved by strengthening investment." At the same time, it is ideal to promote the person in charge of perception and system to vice president respectively, which is a signal that the weight of smart driving business is upgraded. In addition, on October 10th, LI officially released more than 50 jobs for intelligent driving in one breath, covering software algorithms, large models, vehicle hardware, testing, operation and other fields.

Some people close to the ideal revealed that they think that by 2025, the decisive battle of smart cars in the second half will be over. At that time, they will come out if they can run out, and they will be gone if they can’t. Because the data model and training amount have been finalized, what is needed behind it is a large number of start-up users, which is the decisive battle time in these three years. Ideal will try to overtake at the corner of the smart driving track.

No one can accurately predict whether the smart driver of the ideal future will catch up later, but it can be predicted that after the end of the year, Ideal and Huawei will further meet in product matrix and technology. In the next knockout, any short board may give the opponent a chance to overtake.

In this context, family background and technology will become the key words for new energy vehicle enterprises to compete.

　　() Financial Research Center on October 21st, some investors asked (). As mentioned above, customers of mid-to high-end models don’t care about the monthly battery rental fee. When can your company’s Zhiji automobile expand and develop a battery replacement model?

　　The company replied that, dear investors, hello, Zhiji Automobile has not yet launched a battery replacement model, and the battery replacement scheme will be studied according to market conditions and user needs.

　　Click to enter the interactive platform to see more reply information.

　　For most industries, the formulation and promulgation of national standards have more advantages than disadvantages for standardizing the market, unified management and reasonable competition among different enterprises. Recently, however, the formulation of a national standard for low-speed electric vehicles has triggered a big war of words among enterprises, academics and markets.

　　Debate between lead-acid battery and lithium battery

　　The cause of the incident was that on December 30 last year, after consultation with the relevant departments of low-speed electric vehicle standards, it was clear that low-speed electric vehicles were equipped with lithium batteries, and lead batteries were rejected as power sources for low-speed electric vehicles. Later, Dong Yang, the leader of the drafting group of four-wheel low-speed electric vehicle standards and the executive vice president of China Automobile Industry Association, also pointed out in an article that lead batteries will not be allowed to be used in the formulation of low-speed electric vehicle standards, and frontal and side impact experiments are required.

　　"If the new national standard is implemented, it means that 90% of low-speed electric vehicle enterprises will be destroyed, and the excellent situation of the development of low-speed electric vehicle industry will be destroyed." Wei Xueqin, executive vice president and secretary general of Shandong Automobile Association, said helplessly in an interview.

　　Low-speed electric vehicle companies also expressed concern about the introduction of this standard. Shu Xin, general manager of Reading Automobile, said frankly that the mainstream price of low-speed electric vehicles is 20,000 ~ 30,000 yuan, accounting for more than 80% of the whole market. If we change from lead battery to lithium battery, the price of bicycle will rise to 40 thousand yuan, but this market is only about 5%. "Such a small market is difficult to operate, and it is difficult for dealers to feed. In the future, the market will disappear."

　　What is the difference between lead battery and lithium battery? Which battery is more suitable for low-speed electric vehicles?

　　Safety is not the weakness of lead-acid batteries. It is understood that the lead-acid battery has been born for more than 160 years. Since its birth, the whole world has been researching and developing whether there is any new technology to replace it, but up to now, there is still no mature technology to completely replace it.

　　The focus of controversy lies in the pollution risk of lead-acid batteries. In 2016, the market size of low-speed electric vehicles has reached 1.2 million. Some experts believe that if a large number of batteries are eliminated, lead pollution will easily occur in the process of recycling and smelting, which will not only endanger human health, but also cause environmental pollution.

　　Therefore, in the selection of batteries for low-speed electric vehicles, some experts have given high expectations to lithium batteries. Compared with lead-acid batteries, lithium batteries have advantages in energy density and cycle life. Using lithium batteries can make low-speed electric vehicles lighter and the cruising range can be improved one after another.

　　In this regard, an industry source said that "lead battery recycling is a false proposition". "In 2016, China sold more than 28 million traditional cars, which means that 28 million lead batteries were used. Why didn’t anyone ask, what is the recovery rate of lead batteries in traditional cars? " He asked, "Based on trust, many people believe that the batteries of traditional cars have been recycled. Why do they suspect that people don’t recycle when they arrive at low-speed electric vehicles?"

　　Lu Hong, a standard member of Shandong Automobile Industry Association and chairman of Hupu Electric Appliance Co., Ltd., told the reporter that if each city can set up a recycling point, it will be beneficial to standardize the batch use of lead batteries for electric vehicles. "A battery can sell 200 yuan on average, and no one is willing to throw it."

　　Wang Du, deputy secretary-general of china automobile dealers association, pointed out: "The problem is not pollution, but how to supervise it." It is understood that in Weifang, battery manufacturers Tianneng and Chaowei have set up more than ten recycling points and established a complete system. Zhang Tianren, chairman of Tianneng Group, said in an interview that the recycling technology of lead-acid batteries is very mature. At the end of last year, Tianneng Group’s recycling capacity of waste lead batteries has been upgraded from 150,000 tons/year to 300,000 tons/year, and the recycling capacity has doubled.

　　Low-speed electric vehicles can also produce fine products.

　　In January this year, committee of 100, an electric vehicle in China, held a closed-door meeting with some low-speed electric vehicle enterprises. The meeting put forward two viewpoints: First, low-speed electric vehicles can make rural areas directly electrified without the transition of fuel vehicles. Second, invigorating the rural economy is the re-liberation of rural productive forces.

　　Some experts believe that there are buses, taxis, subways and drip taxis in big cities, but there are very few means of transportation in rural areas. Rural public transportation is also being carried out, but it is still inconvenient to have a few shifts a day. Because the use cost of cars is relatively high, gas stations are separated by ten or twenty kilometers, and fewer people buy cars in rural areas. "The advantages of low-speed electric vehicles are particularly obvious. Short-distance travel does not need to be particularly fast, which is of great help to the active rural economy. At the same time, rural charging is very convenient, and it can be completed with 220 volts at home. "

　　The data shows that from 2014 to 2016, the average annual growth rate of low-speed electric vehicles reached more than 50%, and it was developed without any state subsidies. In the fourth-and fifth-tier cities and rural markets, low-speed electric vehicles with a price of about 20,000 to 30,000 yuan meet the consumption needs of low-income families.

　　However, for a long time, low-speed electric vehicles were regarded as the "culprits" of many road jams and frequent safety accidents because of the reasons that the low-speed electric vehicles were not licensed, most users did not have driver’s licenses and drivers did not understand the traffic rules. In addition, the quality of low-speed electric vehicles has also become a controversy. "I have always believed that low speed and low price do not mean low quality, and low-speed electric vehicles should also find a good direction to upgrade." Shi Jianhua, deputy secretary general of China Automobile Industry Association, said in an interview.

　　In fact, low-speed electric vehicles have gradually entered the industry upgrade in recent years. Among them, there are enterprises represented by Zhidou, which have entered the product catalogue of the Ministry of Industry and Information Technology by means of alliance with high-speed car production enterprises and with the help of high-speed car production qualifications, and realized the regularization; In addition, there are also enterprises represented by Reading that introduce new technologies and upgrade themselves. In the new Redding factory in Weifang, Shandong, the reporter saw the same four processes as traditional vehicle manufacturing: stamping, welding, painting and final assembly. There are more than hundreds of robotic arms in the factory, and there are also professional quality inspection processes such as test track and rain detection line.

　　At the same time, in order to solve a series of problems caused by "black households", low-speed electric vehicle enterprises have also upgraded their products and improved related after-sales services through industry self-discipline.

　　"Although we are low-speed electric vehicles, it is really not low-quality at low speed." An insider of a low-speed electric vehicle company said, "Through interconnection technologies such as background data and optimized positioning, we helped customers find hundreds of lost cars. From the data of batteries and motors to the control system, all fault codes can be transmitted to the background, realizing the optimization of big data. It can be said that in many technologies, we are not worse than high-speed cars. "

　　Due to the product upgrade, the supply chain of low-speed electric vehicles has also been upgraded accordingly, and its suppliers have gradually upgraded from the initial commercial vehicle suppliers to passenger vehicle suppliers. Because the quality of some low-speed electric vehicle enterprises has risen rapidly, some excellent suppliers have taken the initiative to come to the door, and the improvement of supply chain quality has further promoted the development of low-speed electric vehicles in the normal direction.

　　Luo Lei, deputy secretary-general of china automobile dealers association, said: "The government should guide these car companies well and cannot sit idly by; It is necessary to lower the entry threshold and encourage more powerful enterprises to participate. Low-speed electric vehicles also need to improve their quality and meet the national quality requirements for new energy vehicle products, so that they have the opportunity to enter the urban consumer market. "