On the second day of the table tennis World Cup quarter-finals, there was a fierce confrontation. Players from China, Japan, Korea, Germany, France and Sweden showed their high-level skills and tenacious fighting spirit, bringing a wonderful table tennis feast to the audience.

On the second day of the table tennis World Cup quarter-finals, the players from six teams, China, Japan, South Korea, Germany, France and Sweden, showed their top skills and strong desire for competition. The audience witnessed a thrilling confrontation in the tense and exciting competition.

The first is the contest between the Chinese and German teams. China sent powerful players Malone and Fan Zhendong, while the German team was composed of Bohr and Ochalov. In this game, the players of both sides played inextricably, and the superb skills and the tenacity of psychological quality became the key to victory or defeat. In the end, China beat the German team 3-1 and advanced to the semi-finals.

Next, the Japanese team and the French team launched a fierce confrontation. Japanese players Jun Mizutani and Zhang Benzhi played against French players Liang Jingkun and Lucretier respectively. The whole game was full of skill and speed, and the wonderful moment when the players competed for each ball on the stage made the audience stare. In the end, Japan beat France 3-0 and advanced smoothly.

At the same time, the confrontation between South Korea and Sweden is also expected. South Korea sent Xu Xin and Yin Hang, while Sweden was made up of Okalov and falk. In this game, the players showed high competition skills and strong willpower. After fierce competition, South Korea narrowly beat Sweden 3-2 and advanced to the semi-finals.

In this wonderful table tennis feast, the players’ fighting spirit and top-level performance are amazing. They brought unforgettable matchups to the audience with the wonderful moments of each ball.

The table tennis World Cup quarter-finals will continue, and the four promotion teams will further compete cruelly. The audience are full of expectations for the next game, and they are looking forward to seeing more jaw-dropping wonderful rounds and exciting victory moments.

On the stage of this table tennis World Cup, the players from China, Japan, Korea, Germany, France and Sweden showed top-level skills and indomitable spirit. No matter who can win the championship in the end, these players have become legends in the table tennis world and brought us unforgettable table tennis feasts.

Let’s continue to pay attention to the wonderful events of the Table Tennis World Cup and cheer for these excellent players! Let’s witness the brilliant moment of the table tennis world together!

The Beijing News (Reporter Zhou Xiao) As the final battle of China swimming this year, the 2023 National Swimming Championships and Doha World Championships trials will be held in the swimming pool of Jinan Olympic Sports Center from December 10th to 15th. Zhang Yufei, Qin Haiyang, Wang Shun, Xu Jiayu, Li Bingjie and other famous swimmers all participated in the competition.

Since the 2024 Doha Swimming World Championships will be held from February 2 to 18 next year, this year’s National Swimming Championships will be held in December this year as a trial for the World Championships. For the famous swimmers, this is also a special experience. After all, this period of time has entered the winter training period, and there are few large-scale events arranged in China.

According to the selection method of the World Championships, at most two athletes in each event are selected. The selection conditions are as follows: among the final results of each individual event, at most two athletes who have reached the A standard of the World Championships and achieved the best results are eligible for selection; One athlete has been selected in each individual final result, and the other one has been selected by the athlete who has reached the World Championship A standard and achieved the best result in the preliminary results; If no athlete reaches the World Championship A standard in the final results of each individual event, at most two athletes who have reached the World Championship A standard and achieved the best results in the preliminary results will be eligible for selection; If no athlete in each event reaches the World Championship A standard, the athlete who has reached the World Championship B standard and achieved the best result in the final and preliminaries (the final is better than the preliminaries) will be eligible for selection; If the results of each individual event are the same and exceed the number of selected places, the results of this individual event will be compared, and those with good results will be eligible for selection; If the results are the same again, the athletes with the same results will be replayed according to the requirements of the replay in the competition rules after the final, and those with good results will be eligible for selection.

The qualification of relay events is: athletes who have obtained the qualification of single event selection should have the first performance of single event or relay with the corresponding stroke and distance of each relay event in the trial before they can obtain the qualification of each relay event; Athletes who are not qualified for individual selection will reach the A or B mark of the World Championships in the final results of individual strokes and distances in each relay event, and obtain the alternative qualification to participate in relay events only; According to the competition schedule of the World Championships, after all individual qualifications are confirmed, the list of athletes who only participate in relay events and the qualifications of athletes in relay events are determined by collective discussion according to the results of athletes who are eligible for relay events.

According to the schedule, the 2023 National Swimming Championships will start the preliminary competition at 9: 30 every competition day, and the final competition will start at 19: 00. Judging from the registration situation, many contestants not only have to participate in their own main events, but also reported many events called "whole life" by swimming fans. For example, Wang Shun signed up for 100 frogs, 100 butterflies and 200 butterflies, Xu Jiayu signed up for 400 butterflies, Li Bingjie signed up for 200 butterflies, Pan Zhanle wanted to try her hand at 200, and teenager Yu Yiting even signed up for 11 individual events. While striving for the World Championships in Doha, the athletes will also fully pull their own status and prepare for the World Championships and the Paris Olympic Games.

Editor Wu Dongni

Proofread Wang Xin

In China, baseball has a history of more than one hundred years, dating back to the establishment of the Shanghai Baseball Club in 1863. In 1915, China won the second place in the Great Asian Baseball Championship held in Shanghai. For a time, the popularity and development of baseball in China reached an unprecedented height.

Unfortunately, in the 1960s, baseball was once criticized as a "bourgeois movement", and baseball culture began to decline gradually in China.

It was not until 2007 that Americans brought MLB to China, and it seemed that there was a brilliant spark between China people and baseball again.

"Some people wear baseball shirts and baseball caps, but there is hardly anyone around who can play baseball."This sentence perfectly answers the question of today’s title.："Why is baseball the most familiar and unfamiliar sport?"

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• In China, a sport is not popular, except for not playing it every day, perhaps because of the lack of a sports idol like Ding Junhui who has a snooker ball on fire. …

• To put it more popularly, when there are programs such as Baseball in China and Baseball Listen to Me, it is estimated that it is difficult for you to be unfamiliar with it.

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• Just like no one stipulates that skateboarding shoes must be able to play skateboarding and basketball shoes must be able to play basketball, no one stipulates that people who can’t play baseball can’t wear baseball shirts or caps, right?

• Under the subtle influence of trend culture, most people who don’t even know the rules of baseball may not realize that they have been deeply influenced by baseball.

For example, a baseball cap, which was originally a long-brimmed hat used by baseball players to shade the sun, has now become a necessary three-piece suit for trendy old drivers.

From New Era to luxury brands, from Fifth Avenue in New York to Indian farmers’ market, from trendsetter ootd to star airport street shooting, baseball caps can be seen.

Baseball jacket, also known as Varsity Jacket. Jackets, once used to honor excellent baseball players, replaced the original sweaters.

Later, with the popularity of Hip-Hop, it went out of the campus and was labeled as "street trend", which became a classic clothing style. Although it is not directly related to baseball, it also leads a generation of trends and becomes the benchmark of the trend.

Baseball shirts, a trend item with high appearance rate in recent years, were once really baseball players’ uniforms.

Most baseball shirts have different colors and signs to show their teams, and they can also distinguish between two teams of players and the ball card.

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• Baseball is the representative of American culture.On the court, the baseball players clapped their hands and hugged each other with the shouts of the fans, feeling the strength and encouragement of the team.It also affects fashion and street clothes unconsciously and quietly.

• Also asLEE, a denim brand representing American culture, was also influenced by baseball.As early as 1983, he hired Major League Baseball (MLB) Philadelphia Philips Philipes.Ace player Mike Schmidt(Mike Schmidt) is the brand spokesperson.

• in those yearsSchmitt wore a red striped baseball uniform to shoot a print advertisement for Lee.It has become a classic image in the hearts of many baseball fans.

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• Baseball is recognized as the sport with the highest IQ requirement in the world, and new tactics need to be formulated at any time according to the opponent’s judgment. Baseball’s reaction to a person, as well as the ability to make correct tactics and choose in a complicated situation instantly, strength, coordination, flexibility and time and space judgment are all very beneficial.

• Baseball is very suitable for Asians who are smart, quick-witted and quick-witted. Playing baseball has an excellent role in improving students’ physical fitness, intelligence and teamwork spirit.

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• Diego Maradona forgot the other 10 teammates and went to the meeting alone; Kobe can break through many defensive layups and score points; At the crucial moment, teammates handed the ball to Jordan; Baseball and individual heroism can’t score, so we must rely on teamwork or sacrifice ourselves to send our teammates to base to win.

• Baseball is suitable for team development and can be used as a team development project; It is also listed as a military training project, which shows the high demand and training significance for the group’s "combat" ability!

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• Compared with other sports such as football, basketball and rugby,Less physical confrontation and high safety.Age groups can sink to children and reach the elderly.

• From the off-court culture, there is a family atmosphere. The English name of home plate in baseball is "home", which means home, and compared with the tension of basketball or football, the scene of baseball game is more of a warm family atmosphere, not only with father and son, but also with mother and daughter, just like a picnic.

• "Parents are the first teachers for children’s growth", but children prefer equal dialogue to formal education. In the process of practicing baseball, a stick, a ball and a pair of gloves build a bridge between children and their parents. It is a sport with low intensity and endless fun. Up to 70-year-old grandfathers and down to 6-year-old dolls can compete together. It is an ideal sport for the whole family to entertain during holidays.

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First of all, baseball players must be dressed neatly and appropriately, and they must be meticulous from shoes to hats before they can play. Not only do we have a lot of etiquette before the competition, but we will also thank the staff, the audience and the venue after the competition.

Only equestrian, golf and baseball costumes in the world are required to wear belts, which shows that baseball is a gentleman’s sport.

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On the baseball field, you will always face a baseball that flies like a bullet with a whistle. Courage is the quality you must possess, whether in defense or attack. In the blink of an eye or a little sideways, baseball will slip away from your fingertips. Only by facing your opponent directly can you win. No matter how much you are ahead, you must bravely face the hitter to win. It is impossible to win by consuming time like football or basketball.

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Value embodiment of league building:

1）Happy course: rich and interesting programs, entertaining and entertaining. Let everyone know baseball as soon as possible in happiness.

2）Humanistic spiritEveryone performs their duties, understands and respects each other, and plays an important role.

3）leadershipGive full play to one’s ability, and improve the overall leadership of the team and individuals while exercising communication and cooperation through a highly intense learning experience.

4）teamworkThe essence of baseball, individual collision sublimates the value of the team in mutual cooperation.

5）brainstormingLearn to think, from passive acceptance to active exploration, and enhance collective cohesion.

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Baseball is a "family sport". A stick, a ball, a pair of gloves and a tacit look between father and son are all building a friendly relationship with children. When parents accompany their children to train, the children are treated as adults, and parents are treated as partners. They can talk on an equal footing and grow together, and they can establish communication in a more relaxed and relaxed way and spend the whole day happily at home.

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Baseball winter and summer camp activities, not only let children develop physically and intellectually in an all-round way, but also let children observe etiquette, know how to be independent and learn to manage themselves. On the court, they will also gain the most sincere friendship.

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interest

Full of happy sports, from swinging to hitting the ball, to running to base, and experiencing unlimited fun between movements;

simple

Breaking through all the differences in territory, class, culture and age, anyone can participate, feel and enjoy baseball;

wisdom

Physical fitness is exercise, which cultivates people’s sensitivity and improves their mental maturity in competitive tactics, and is the perfect combination of technology and wisdom;

team

Emphasize the cooperation between team members and partners, which embodies the team spirit of cooperation and mutual assistance;

emotion

Baseball culture etiquette education, enhance the deep affection between family members;

handsome

Baseball clothing is a popular fashion element in the world. Many big-name stars wear famous baseball uniforms when they go out in public places.

In the first half of this year, the beauty industry ushered in a recovery, and the semi-annual report of foreign beauty brands was really amazing. The performance of 10 head enterprises such as L ‘Oreal, Procter & Gamble and Shiseido all achieved growth.

In the semi-annual reports of these international brands, "the fastest growth" and "more contribution" have become the most important comments on the China market. Shiseido’s business in China increased by 44.1% year-on-year, and L ‘Oreal increased by 34.2%. Even Amore Pacific, which had been in constant trouble before, relied on the market performance in China to turn losses into profits.

Why has the beauty market in China suddenly sprung up under the COVID-19 epidemic? On the one hand, the "face value economy" is in power, and the epidemic situation has made women’s demand for exquisite life stronger, and the penetration rate of beauty cosmetics has further increased; On the other hand, the epidemic has changed people’s shopping habits, and live broadcast and online celebrity delivery have improved the promotion effect and consumption conversion rate of beauty cosmetics.

What deserves special attention is the localization strategy of foreign brands in China market. As we all know, these international brands have always taken a high-end route in the China market, with flagship stores, shopping malls and duty-free shops as their main sales channels. However, in the past two years, with the development of e-commerce, beauty, as a trendy lifestyle, has become the new favorite of e-commerce platforms. Li Jiaqi, Viya and other big V live broadcasts have inspired more women to pursue beauty. Some domestic beauty brands aim at the opportunity, and through new channels such as short videos and live broadcasts, their popularity has been greatly enhanced by the "star +KOL+ amateur" model. Domestic beauty products such as Hua Xizi and Perfect Diary have become popular brands on e-commerce platforms.

In this context, foreign brands have also begun to change their thinking, put down their bodies and launch online channels. During the "618" period this year, the top 10 Tmall beauty brands were almost monopolized by international brands, and L ‘Oreal’s sales ranked first; In the little red book that young people prefer, Estee Lauder was the brand with the largest investment in the beauty field in the first half of the year. Shiseido also learned to use it flexibly, and brought the way of live selling goods back to Japan, where its headquarters is located, and achieved good sales results.

More and more people know the international brands in China market and the domestic brands that have shined brilliantly in recent years, and the competition in China’s beauty market is becoming more and more fierce. The international big names who have tasted the sweetness have to work hard on "localization" if they want to keep the "family property" that they have cultivated for many years.

Source: Economic Daily

The game lineup in 2023 is the most exciting for players in the past decade. With the maturity of Unreal 5 engine since 2023, PS5 and XSX/S consoles have officially entered the golden age, and many manufacturers have launched many excellent games. The three major console manufacturers all plan to release at least one blockbuster game this year, including Microsoft’s Starry Sky, Sony’s Marvel Comics spider-man 2 and Nintendo’s the legend of zelda: Tears of the Kingdom, supplemented by third-party game lineups, including Hogwarts Legacy, Resident Evil 4: Remastered Edition, Star Wars, Street Fighter 6, Diablo 4 and Assassin’s Creed.

The first quarter of 2023 has passed, and this quarter has lived up to the expectations of players. IGN has rated 20 games with 8 points, including two 10-point games. Let’s take a look at how many you have played.

1. The Heart of the Atom

2. "company of heroes 3" multi-person part

3. I wish you a good death

4. Meet the Creator

5. "Resident Evil: Village VR"

6. Son of Mori

7. Wild Heart

8. Wolong: The Fall of Heaven

9.《WWE 2K23》

1. bayonetta: Origin

2. Dead Space: Remastered Edition

3. Arms of Fire: Combination

4.《Gran Turismo 7 VR》

5.《Hi-Fi Rush》

6. The Legacy of Hogwarts

7.《MLB The Show 23》

8. Pizza Tower

9. Rhythm Theater: Final Fantasy

Galactic warrior Prime replica edition

Resident Evil 4: Remastered Edition

At 0: 00 on January 24, World of Warcraft officially ended its operation in mainland China. It was the fault of the developer or the agent, and the hard work of more than ten years finally passed and dissipated. At the beginning of the 15-minute countdown to the server shutdown, strangers said goodbye to each other on the channel, "May the wind guide your direction".

With the character in Naglan forced to return to the login interface, and with the prompt that there is no available server, the world that has been with him for more than ten years has ended "temporarily".

Because of World of Warcraft, I have kept my game habits for many years. I tried several MMOs with my old friends in YY during the Spring Festival holiday, but they couldn’t fit in well and fell into a dilemma.

Sword net 3:

Whether it is the official version or the nostalgic version, the optimization is not satisfactory. Whether it is the 4090 graphics card or the 2080 graphics card, all graphics cards are equal in front of Sword Net III, and it is impossible to achieve a smooth frame number like World of Warcraft. The multi-stage jumping in its proud Lightness Skill system will make newcomers feel puzzled, because the Lightness Skill System will only show the corresponding function buttons after the player jumps, and the newcomers can’t even find a way to land quickly when they start trying.

But after all, "Sword Net III" is also an old game for many years, with a strong social atmosphere. The PVE copy game comes with a gold team assistant, and the copy is simple and the equipment is cheap. Direct 54 yuan also presented gold coins, and selling the gold coins actually only required about 5 yuan.

Guild Wars 2:

It’s really a refreshing game experience. Jumping music and world event design are great, and you can also experience magnificent battle scenes in the wild. The biggest innovation of the game is that it is out of the triangle mode of warfare, law and animal husbandry. Different occupations are not a single skill group, and switching to different weapons will have different skills. Players can play different output cycles by switching weapons in battle. Old people in the game are also very kind to newcomers, and often provide a set of equipment to novice players for free. However, for old players of Warcraft, there will be a certain cognitive gap because they are not in the mode of warfare and grazing.

> > > > > Stop taking Warcraft, and try Guild Wars 2, a good time for the lion city to go online in into the pit. < < < < <

FF14：

It may be very suitable for players with formal clothes to play the game, because there are certain requirements for the DPS of T and N in the replica battle, but the battle mode will be different. The GCD of FF14 is long (various 2.5S skills in the early stage) and the judgment is delayed, and the fluency of the battle is not as good as that of World of Warcraft, and the plug-ins that players are used to in Warcraft are basically defined as plug-ins that cannot be used in FF14. For the old Warcraft players with nostalgic clothes, I am afraid that some older players are not good at accepting the picture and mechanism.

Swords of legends OL:

The optimization is average, and the game is really conscientious. The copy battle also has technical content and the picture is very good. Basically, every profession has two kinds of functional gameplay, and there are different genres to choose from under different functions. For example, the school of Imperial Sword can be divided into the rainbow of the air Sect and the flying star of the sword Sect. Shenhong can be divided into two schools: Blasting Sword and Yunlong. Under the current version, a set of equipment can freely switch attributes according to different functions (the additional attributes of the equipment need to be selected by the player himself), and the function selection of the team becomes more flexible in the copy battle, similar to the switching specialization in Warcraft, but there is no need to prepare an additional set of equipment.

It’s just that the overall feeling of playing the game is mediocre, and everything has no characteristics, that is to say, the game is good except PVP, but it’s not fun, and PVP is almost abandoned because there are too few players playing PVP activities as a whole.

Anti-cold veteran clothes:

The game has a good sense of attack and a strong Jianghu atmosphere, and it is worthy of being a breathing Jianghu. Just as a veteran’s clothing with classic equipment and mounts in Warcraft as the attraction, the skin to be given needs to be copied to get fragments before it can be finally obtained, which has a sense of deceiving players. And as a Warcraft player who has to spray the card for several years, it is inevitable that there are some psychological obstacles to play an improved version of the game that requires money to breathe, and I am really uneasy about the subsequent development of this game. Although numerical props are not sold in the game now, who knows what will happen in the future?

After several similar MMO games were tried and the substitutes were fruitless, a group of old players of Warcraft nostalgia service faced the dilemma of being helpless. I wonder if I can try another game mode. After all, the influence of World of Warcraft is too deep, and similar games can’t play the taste of Warcraft at all. Maybe the new game mode is easier to integrate without the game type of Warcraft itself. With this mentality, I decided to search for turn-based online games that can be played by office workers.

I searched, and there really is a game called Peach Blossom Garden 2, which is dedicated to office workers.

"Peach Blossom Garden 2" is just the sixth anniversary in official website, and it is also a domestic game that has been in operation for many years. In any case, domestic games will never have to worry about the contradiction between agents and developers, which will lead to the dilemma that the game will stop serving and the players have nowhere to go.

The core gameplay of "Peach Blossom Garden 2" is consistent with the traditional turn-based gameplay. In theory, you can easily play the game by choosing the output sect and automatically hanging up. It is relatively troublesome to treat and control the sect because it needs point-to-point operation in difficult battles.

The gameplay of Peach Blossom Garden 2 basically integrates the common gameplay in turn-based games, which is similar to daily tasks such as mentoring and running rings and other activities. When you first enter the game, you may be at a loss because of the rich content and no game experience, but there are corresponding guidelines in the game, which can reduce the learning cost of players.

At the same time, in order to increase the experience of new players, the game also has built-in novice login activities to reduce the resistance that players encounter in the early stage of the game. Newcomers will be given a set of weapons and equipment as well as powerful beasts and fairies for free when they log in on the 7 th.

There are also new service target activities, in which players can obtain a variety of valuable resources such as in-game currency and role training by reaching a series of goals such as combat power, crusade, manor, achievement and official position.

Seven days before the new service, players can get lucky draw opportunities when they reach 50, 100 and 150 every day, and they can draw high gold tickets, Taoyuan points, appearance props, etc., and even have a chance to get Goku!

Of course, for office workers, the biggest feature of Peach Blossom Garden 2 is zero cost, which is much better than other turn-based games, which require tens of thousands of inputs to get a group number.

Without blizzard and Warcraft, as office workers, choosing turn-based games can also be a choice. Peach Blossom Garden 2 is the latest product of the turn-based classic IP Peach Blossom Garden series. There is no mall in the game, all the items fall, and the props can be traded. Turn-based classic gameplay is available here, plus you can send advanced mounts and high-funded beasts when you log in, which can accompany players to visit Xanadu!

Hello ~ Hello, everyone, this is the recommended time for Xiaobai’s daily tour. There are thousands of games in the world, and many interesting games are not well known by the majority of players because of lack of publicity. Here Xiaobai will recommend a highly rated but not very famous game for everyone every day ~

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Espresso Tycoon Prologue: Underwater is a simulated business game, which comes from a coffee tycoon-a coffee shop simulator. Set up your own coffee shop from scratch, hire staff, create the most delicious recipes in the whole Atlantic, decorate and manage customers, and build a successful coffee enterprise in Sydney!

This is a free Bai Piao simulation game. You are the owner of an underwater cafe in Sydney. You must provide customers with delicious coffee and snacks to satisfy them. The goal of the game is to keep the store running smoothly and effectively, and at the same time satisfy customers.

The game is a traditional simulation game. You are the owner of an underwater coffee shop. You need to build your own coffee shop from scratch, decorate the coffee shop, hire and manage employees, take care of the supply chain, analyze the budget, advertise for the coffee shop, brew coffee, provide food and drinks, clean up the shop and so on. You will need to deal with all these tasks, as well as uncooperative customers and emotional roller coasters. You need to be agile to keep the store running smoothly.

In addition to the traditional business play, there are many details in the game. Do you need to conduct market research to find out their preferences? Use the 3D coffee editor to make different recipes and make them happy. Multiple ingredients can be combined in a very creative way. Use different layers and toppings to create a beautiful latte art! The management process of the game is also very real, as big as employee scheduling; Research and development of science and technology, as small as watering flowers and cleaning, tableware placement, all need you to control.

Generally speaking, this game is a pretty good simulated business game. It not only has various traditional simulated business games, but also has unique details. The key point is to get free Bai Piao. It can be said that you don’t play for nothing. It is recommended to friends who like simulated business games.The game supports Simplified Chinese, and Steam is free in Bai Piao.

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Ok, that’s all for today’s game recommendation. Xiaobai has many interesting games here. Let’s continue next time.

Welcome to pay attention to Xiaobai, who loves games, and please share it with his friends!

Recently, the Ministry of Education, the Ministry of Finance, and the National Bureau of Statistics held a national promotion meeting on financial education investment and education funds statistics. The meeting systematically summed up the main achievements in the statistical work of financial education investment and education funds since the 18th National Congress of the Communist Party of China, exchanged typical experiences, and made arrangements for the work this year and the next period.

The meeting emphasized that it is a strategic plan made by the CPC Central Committee and the State Council to give priority to the development of education to ensure that the proportion of national fiscal education expenditure to GDP is generally not less than 4%, that the fiscal general public budget education expenditure only increases year by year, and that the average general public budget education expenditure according to the number of students in school only increases year by year. All localities should always give priority to the development of education, further intensify their work, and ensure that the responsibility for investment is put in place.Ensure that the "two increases only do not decrease" are put in place and that the annual budget is implemented in place. It is necessary to strengthen management and ensure the standardized and efficient use of education funds.

The meeting emphasized that the statistics of education funds is an important comprehensive and basic work to systematically reflect the information of education economy, an important starting point to promote the implementation of the responsibility of education investment, and an important support to formulate and improve the education investment policy. It is necessary to actively adapt to the requirements of high-quality development, further improve the statistical system of education funds, and establish and improve the dynamic monitoring mechanism for the implementation of education funds. It is necessary to further improve the statistical standards, indicators and systems of education funds, improve the statistical quality and ability of education funds, and give full play to the supporting role of information consultation, monitoring and supervision and decision-making.

Responsible comrades of relevant departments and directly affiliated units of the Ministry of Education, the Ministry of Finance and the National Bureau of Statistics attended the meeting at the main venue, and responsible comrades of education, finance and statistics departments of all provinces (autonomous regions and municipalities directly under the Central Government), cities with separate plans and Xinjiang Production and Construction Corps attended the meeting by video at the sub-venue.

Source: Ministry of Education website

Text/hand tour that the devil touches the cat

Whenever I talk to my friends about the "party games" category of this year’s game market fire, Netease’s "Egg Party" is an unavoidable topic. After all, there are 30 million daily users, over 100 million monthly users, and over 100 million paradise UGC maps … It has too many auras.

It is no exaggeration to say that "Egg Party" refreshed the imagination of the outside world for party games, and it also made many people re-recognize the huge market potential of this category.

Behind these external eye-catching data, what deserves our discussion is the careful layout of the game in UGC for a long time-to be honest, perhaps many people didn’t expect it to develop so quickly.

In June of this year, Kwan, the producer of "Egg Party", announced at the first creators’ conference that Egg Paradise had achieved the achievement of adding millions of new maps and tens of millions of creators every week.

Just two months later, Egg Party once again announced the achievement that the total number of UGC maps in the game and monthly active users both exceeded 100 million. These data are enough to confirm the strong layout of Egg Party in UGC content.

Until last week, the "Egg Party" had a new action: the "Super Craftsman Recruitment" activity officially ended, and 500 outstanding creators were awarded the title of Super Craftsman, and they were invited to participate in the annual mysterious project of Egg Island, which also opened a grand prelude for the annual UGC event of Egg Island.

Although the activity is only a prelude, it still allows us to witness the deep "externalization" of UGC ecological relationship and the good interactive ecology as always. For example, the event not only attracted tens of thousands of creators to participate in the creation, but also won nearly one million votes in just four days of voting.

For another example, by inviting the author to create a personal booth, the activity can better help to condense the essence of UGC map into this landscape "miniature map", spread unlimited creativity as much as possible in the limited creative space, and vividly reproduce the far-reaching diverse motif in the UGC ecology-for example, the author noticed that there are both "Dunhuang Pipa" and "Fantasy Collection" booths that shoulder the heavy responsibility of inheriting traditional culture. There are also booths that pay attention to social phenomena and discuss topics such as campus bullying and mental illness.

From this, we once again see the flourishing and mature UGC ecology of Egg Party and its great influence.

Then, in just over a year, why can "Egg Party" make the UGC ecology truly unrepeatable? How to build a positive and benign creative ecology quickly, and continue to iterate and upgrade, and continue to build a creative ecological co-prosperity circle?

By analyzing this activity, maybe we can find our own answer.

01

Behind the super craftsman

It’s a hundred million growth stories and emotional flows.

If the content of UGC is a towering tree, then the creators are strong branches of this tree. On the one hand, they are an important guarantee for the prosperity and development of UGC content; On the other hand, their growth arc is a powerful mapping between their creative value and the official UGC ecological development.

Behind the 500 super craftsmen, it is the creator’s personal growth and the overall ecological synergy of UGC, which can solidify the higher brand value of UGC. The creators represented by super craftsmen constantly strengthen their personal IP characteristics with the help of the official stage, and they are mutually beneficial to the development of UGC, and jointly draw their own growth marks.

Taking the creator "Xuanzai Run" as an example, into the pit was attracted by the classic parkour game in the early days, and she came into contact with the function of the park workshop by chance. Its low threshold and high degree of freedom enabled her to easily reproduce the beautiful things in daily life into the map, depicting many scenes that were warmly healed in the booth "Love", and also realized her artistic dream all along.

Another example is the creator "Brown Bear", who is a "super daddy" in reality. He found the opportunity to realize "the dream of making games" in the powerful function of the egg workshop, and was invited to become an official full-time creator by virtue of his ingenious creative talent. While taking care of his family and career perfectly, he started a "second life" in the egg. In this super craftsman’s booth, "Brown Bear" continues the epic description style that it has always been good at, creating a magnificent and powerful "city of heroes", which is full of shock between the sword and the light.

While the official support and the creators’ self-growth complement each other, the creators’ sharing of creative interests has become an important part of UGC’s concept of "co-creation": "Langlang 11" and "Puxi Coke", which perfectly proves this point to the story of a good creative partner. By chance, they met in an author exchange group, and when they met for the first time, they hit it off in their creative ideas and pursuits. As an art student, "Puxi Coke." often helps science students "Langlang 11" optimize the artistic style of maps. And "Langlang 11" will often share its creative skills with "Puxi Coke."

This time, both of them showed their elegance in the "super craftsman recruitment activity", and "Langlang 11" carefully drew the super cute version of "Angel Egg", which was naive and endearing. The booth of "Deep Sea Relics" built by "Puxi Coke." leads users to sink into the deep blue sea and start a dreamy adventure.

Based on the above three cases, from ordinary users to creators, and then to symbiosis and common prosperity with the government, these diverse growth curves just bring together the three trump cards of Egg Party in creating UGC ecology: high-frequency iteration, convenient and easy-to-use UGC tools, diverse and high-return incentive system, and benign interactive creative atmosphere-which may be the sustainability of Egg Party.

02

Tools, Incentives and Operation with Three Axes

Help UGC reach its peak in ecology.

Recently, "Egg Party" announced the plan of "Creating an Egg Age Together", announcing that it will provide users with rich creative income with 500 million incentive funds within two years to encourage more users to join in the creation.

After research, the author found that the plan just echoes the three trump cards mentioned above-the "Co-Creation Age" plan is a three-in-one system based on powerful UGC tools of high-frequency iteration, multiple creative events covering all users as the carrier, and a perfect creator incentive and signing mechanism as the support, which actually realizes welfare overweight, affirms the value accumulation of creators’ personal growth, and better promotes the flow of emotions and relationships between creators, officials and creators.

On the whole, the UGC tools, incentive system and creative atmosphere, which are also reflected in the plan of "Creating an Egg Age Together", are not independent, but complement each other, and together constitute the thriving UGC ecology of today’s Egg Party. Let’s talk about tools first, which is an important cornerstone of UGC creation. No matter how good the game is, the tools are inconvenient and the creation threshold is too high, it will "persuade" a large number of users to some extent.

The project team of "Egg Party", which started with an editor, is even more familiar with this: on the one hand, they directly fill the creation friendliness of the creation tools through a large number of stupid templates with low threshold and visual operation forms. With the acceleration of the instrumentalization process, creators have gradually emerged more subdivided creative functional requirements. Therefore, Egg Party has successively introduced AIGC functions such as "one-click generation of pixel text/painting, flowers and architecture" and "video generation action", and recently broke the news about the king-fried functions such as "egg code" and "shooting UGC" which will be launched in the workshop, further liberating the creators from the tedious and repetitive creative steps.

On the other hand, in the practical stage of tools landing, Egg Party not only introduced the "nanny-level" instructions of workshops such as "Small Class of Egg Workshop" and "Open Class of Creator Workshop", but also launched a series of brand activities including online workshop UGC exchange meeting and "Craftsman Academy Training Camp", aiming at opening a window for creators to quickly understand the recent and future updates of workshops, and at the same time helping them with "old and new" teaching.

If the high-frequency iteration of tools helps creators to reduce their burdens and improve their efficiency, then the official incentive and signing mechanism based on low-threshold and diversified creative events affirms the creative value of creators from a broader dimension and gives rich realistic returns.

Under the planning system of "Creating Eggs Together", Egg Party has greatly increased more creative incentive events of all sizes, including "Artisans’ Creation Month" which is a permanent reading event, short-term activities such as "Workshop Components Reward Order", "Paradise Artisans’ Great Welfare" and "Vehicle Competition", as well as comprehensive "Workshop Creation Competition" and so on, even according to festivals and game season versions. Each activity has a different focus, and the creativity dedicated to the smallest and smallest can be captured, amplified and seen.

For example, the resident monthly creative event "Craftsman’s Creation Month", as the name implies, the official will provide different creative track directions every month, so as to cover every minority theme as much as possible, help creators to refresh their creative thinking for the node on a monthly basis, and also provide them with rich egg coins and cash prizes. For example, in December, the Craftsman Creation Month was upgraded in an all-round way in terms of rewards. Inspired by the 1 million bonus, the creators were invited to play their ingenuity in five sub-tracks, including group building and viewing.

In contrast, the "Paradise Craftsman’s Great Welfare" is a short-term, limited-time creative welfare activity. For example, in the third week of November, the challenge is to make the first 4,000 maps with a heat value of 1,000 within the specified time, and then get the 200 yuan Prize.

At the same time, there are small and medium-sized construction competitions with different specific nodes in the competition system, including the "Egg Games" with the theme of national sports competition, and the "Never Robbed" map construction competition for linkage, etc …… The purpose is to make the construction competitions with each interesting sub-theme attract the attention of vertical users in this field as much as possible, and then radiate to all the creators with pan-interest.

Matching with the rich incentive events, it is the official mature official incentive and signing mechanism to help creators with different demands and different growth stages get more opportunities for upward growth.

Specifically, as long as the total number of trips to create maps exceeds 10,000, you can apply to join the official "incentive plan" and get stable cash income. For those creators who have higher pursuits and unique talents, the government will continue to dig them into official contract authors to open a clearer future for them. The official has also prepared a series of exclusive rights and interests for this group of contracted creators: on the one hand, it significantly enhances their creative income, on the other hand, it also has priority rights such as participating in various official exchange meetings and experiencing the new version of the editor in advance.

For social media content creators, the government has also opened official support and incentive rights on the whole platform. Excellent content creators can not only get revenue bonuses, but also get official platform traffic tilt, so that their whimsy can be seen by more people.

With mature tools and rich incentive creation system, the whole UGC ecology of Egg Party has become more stable.

Because of this, it can form a more friendly and benign environment atmosphere for creators in the game, which is helpful to the internal communication of creators’ ecology, thus promoting the flow of creativity, content and emotion among creators. The "Langlang 11" and "Puxi Coke" mentioned above strongly prove this point.

In fact, there are many related cases, such as "an excellent creator recommended a paradise workshop to a colleague, and the latter signed a contract to become an official author", "The author of Lao Liutu transformed into an anchor and became close friends with another anchor" ……………………………………………………………………………………………….

In my opinion, these cases actually use "creation" as "social currency" to closely combine the user groups in the game. Creators can share and discuss based on UGC content; Between the creator and the player, new social relations will be created because of UGC maps. Whether it is praise or suggestion, the former can gain more progress and sense of accomplishment. This kind of good cooperative creative atmosphere is the best "endorsement advertisement" of UGC ecology, which can attract more and more interested people to join it, so as to make the whole ecology more active and prosperous.

03

Breaking the upper limit, the biggest opponent of Egg Party is yourself.

After the above analysis and discussion, you may have a clearer understanding of the UGC ecology that Egg Party leads the whole industry. Generally speaking, if an UGC ecosystem wants to develop steadily, it needs to establish a close "bonding" relationship from top to bottom, from officials to users, and from creators to users, so as to co-create around content and make the ecosystem bigger and stronger.

The "Egg Party", which is a chain of "official stage-setting, creator singing and user voting", is to connect the first few together, push the creators who are valuable resources of UGC into the spotlight, and show their works in an enlarged way, so that the outside world can see the official respect and cherish the creative value of UGC.

In my opinion, this "super craftsman recruitment" activity has been so surprising that I can’t help but look forward to what kind of shock the upcoming annual UGC event will bring.

In the future, "Egg Party" may once again break the existing ceiling of UGC and constantly set up new benchmarks in this field. And where will its upper limit be? I don’t think anyone can give an accurate answer. But at least, it is now the only existence in this market, and it continues to create more and more "firsts".