The history of the Song Dynasty is a story of being rich and willful, and finally going bankrupt.

Zhao Kuangyin launched the mutiny in Chen Qiao, and became the new village head and the biggest landlord in the world after he took the fashion show with the highest rate of return in history.

When he became a village head, Boss Zhao was most worried that his subordinates would go their own way, leaving them with no way out.

After thinking for a moment, Boss Zhao asked his men to drink a glass of wine. Let the men kneel at a word.

"What if your men want you to wear imperial robes?"

Shi Shouxin, Gao Huaide and other generals offered their knees in succession, asking the boss to give them a way out of life.

In the end, Zhao Kuangyin gave them a way to cash out.

Everyone’s efforts with me are nothing more than making profits. Now it’s on the market. You said that you didn’t hurry up and cash out, but you were still waiting for ants to climb the tree.

Before the Song Dynasty, during the Five Dynasties and Ten Kingdoms, when soldiers were in their hands, they quite owned the original shares, which became larger and larger. After exceeding the shares in the hands of the chairman, they could hold a board meeting, either abdicating or bloodbath, so as to re-elect.

Now, Zhao Kuangyin, taking advantage of his underlings’ insufficient performance shares, directly let these entrepreneurs cash out and take the money to leave.

The next day, a general called in sick and asked for an indefinite medical leave. Soon, this phenomenon showed signs of human-to-human transmission. The generals sold their military power in succession. Since then, the performance shares have been in the hands of the Zhao family, and the fashion shows that were often staged in the Five Dynasties and Ten Countries have almost disappeared.

This thing is called a glass of wine to release the soldiers, which is the most cost-effective glass of wine in the history of the village.

Then, Zhao Kuangyin played a set of "strong and weak" combination boxing.

In the past, our time, with soldiers and food in hand, rushed into the board of directors to lift the table without a word. Zhao Kuangyin simply confiscated all our military, financial and judicial powers. All the strong men in the place were incorporated into the central imperial army, leaving only the old, the sick and the disabled to guard the gate.

Even the central imperial army, Lao Zhao was not at ease. He divided the imperial army into three departments, namely, the department in front of the temple, the department in charge of guards and horses, and the department in charge of guards and soldiers.

There are three generals in Sanya respectively.

However, this handsome man is too low-quality. They only have the command right, but they have no right to transfer troops and send troops.

It is entirely up to Lao Zhao to decide what soldiers to deploy and when to start.

Lao Zhao also made a special balance, with 100,000 imperial troops in Beijing and 100,000 scattered around the country. In this way, the central imperial army can easily settle the rebellion of the foreign imperial army. Together, the foreign imperial guards can also stop the mutiny in Beijing.

The imperial guard in Beijing and the imperial guard in other places are still changing at any time, so that the soldiers don’t know who will be, and the soldiers in the world will really only be surnamed Zhao.

With such an adjustment, the chaos of the soldiers is gone, but the status of the general has plummeted. During the Han and Tang Dynasties, a general could be awarded the title of marquis for his meritorious military service.Going out will enter the phase. Going out is the general, and coming back is the prime minister. After the song dynasty, that is, the senior tool man in the village, it is impossible to become a super executive.

Thanks to this, the Song Dynasty stabilized, and Lao Zhao began to get rich, and when he got rich, he became willful. As soon as you have money, you want to take money to hit people.

The sixteen states of Youyun are the ones that Zhao Kuangyin wants to smash with money.

Sixteen states of deep and remote clouds are in the north of the village, which is the northern barrier of the village. Without this piece, riders from the north can easily rush to the middle of the village. In order to rebel, Shi Jingtang sold this place to Liao.

Liao country isA small branch set up by the Khitans in the north. The first big brother is called Yelu Abaoji.

When Bao Ji was born, the Khitan was still in the primitive clan and tribal society. This kind of society was when people were in a good mood, and everyone drank in a big bowl and ate meat. When feeling bad, chop off your head and rob your wife.

Bao Ji’s grandfather was killed in an infighting, and his father moved away from home. Grandma painted his face black to protect him, and then hid it in someone else’s tent.

This little face with a black face is crawling alone in the counting room. No one would have thought that this child would change the fate of the Khitans and affect the history of China for hundreds of years.

Where no one noticed, Bao Ji grew up and the good days finally came. His uncle held the power of the Khitan. And he grew into a good battlefield embryo. It is as high as nine feet, I don’t know if it is calculated according to the size of that dynasty, but the lowest is nearly two meters. Moreover, the history book is rich and sharp. I didn’t quite understand what it means to be rich on the top and sharp on the bottom, until one day, when I was watching cartoons, a Popeye who ate spinach suddenly appeared on the screen.

It means that the chest muscles are developed.

Paul’s strength is great, he can pull 300 Jin, and his riding and shooting skills are also very strong. Nomads can’t play the violin, but they can play the horseshoe piano and can’t ride the wall. Riding and shooting must be learned.

In the struggle with the tribes in the grassland, Bao Ji showed his extraordinary military skills and repeatedly made meritorious military service. Soon after, he became the military leader of the Khitan, leading the tribe to sweep across northern Xinjiang. It can be said that as long as the wind blows low, you can see the Khitan people’s cattle, sheep and horses.

As early as the Five Dynasties and Ten Kingdoms period, Bao Ji went to Zhongyuan to rob with his military forces. Unexpectedly, although the Five Dynasties were chaotic and divided, Qin Shihuang didn’t even know the map of China, but the war was fierce. Mr. Bao Ji didn’t get a bargain, so he had to hand over the task of going south to his son Yeludeguang.

Yelvdeguang finally seized the opportunity to take a stake in Shi Jingtang when he was robbing the throne with his brother-in-law Li Congke, and he was assigned to sixty states of deep and remote clouds. Later, he once entered the Central Plains, but it was too hot in the south, so Yelvdeguang couldn’t stay, so he had to withdraw from the grassland and died halfway. It is said that it was also made into dried meat by a chef in the village.

But the sixteen states of Youyun have always been in the hands of Liao people. For the Central Plains dynasty, it means that the other party has a king fried in his hand and can throw things at your head from time to time.

To solve this problem, Zhao Kuangyin showed the essence of local tyrants. He said that he had laid a solid foundation in various countries and got a lot of good things. I saved all these things and saved a certain amount, so I talked with Liao and used the money to buy back sixteen states of Youyun.

The idea is beautiful, and the reality is very skinny.

I had just saved almost all my money, and when I was about to buy it, Zhao Kuangyin suddenly died.

His death is a famous mysterious event in the history of Song Dynasty. It is said that on that day, Zhao Kuangyin was having dinner and drinking with his brother. At this time, others saw from the window, candlelight flickering, Zhao Guangyi suddenly jumped up, as if to avoid something. Zhao Kuangyin knocked on the ground with yu fu: "Good for it, good for it." It’s for the sound of candles and axes.

On this day, Zhao Kuangyin died. After his death, the throne passed not to his son, but to Zhao Guangyi. And six years later, Zhao Pu, a former executive (prime minister) who was in a state of semi-unemployment, suddenly took out a golden chamber, which said that Zhao Kuangyin had arranged with the Queen Mother that the throne would be passed on to his younger brother Zhao Guangyi in the future.

Zhao Guangyi was justified when he became emperor. Then work hard.

The most important task is to take down the sixteen states of Youyun.

Zhao Guangyi lit up the military forces to win the Northern Han Dynasty, which has always been tenacious in the north, and also incorporated Yang Ye, a member of the Northern Han Dynasty, who was defeated by Liao soldiers in several battles, and was called "Yang Invincible".

With the Northern Han Dynasty, it was much more convenient to attack the sixteen states of Youyun. The army made a high-altitude attack at the gates of Youzhou, but it didn’t attack for seven days in a row. Dasong’s army had already passed the start-up period, and there were only a handful of famous soldiers. When the Liao army arrived, Song Jun was defeated, and Mr. Zhao Guangyi slipped back in a donkey cart.

Since then, Zhao Guangyi organized another attack, but Dasong exposed the problem of no commander-in-chief. None of the armies could attack as a whole. In the end, they not only suffered a heavy defeat, but also cheated Yang Ye.

At that time, it was agreed that Yang Ye would lead the way to meet them, and commander-in-chief Pan Mei would ambush them in the back. But when Yang Ye lost at the front, Pan Mei blew the assembly number, leaving Yang Ye behind, which led to the capture of General Yang Lao, who died of hunger strike.

In novels, Pan Mei is often portrayed as a villain and a traitor. Mr. Pan Mei is indeed average and has made mistakes, but it may be a bit exaggerated to be called a big traitor.

After Yang Ye’s death, his son Yang Yanzhao continued to join the army, guarding the frontier fortress, and won numerous battles, so he was called "Yang Liuyu". Yang Wenguang, the son of Yang Liuyi, is also a fierce soldier. The three generations of Yang family galloped on the battlefield, which made people admire, so there was a famous novel "Yang Jiajiang" behind them.

After two rounds of fighting, the Tangut people in Xiazhou in the northwest began to split up. At that time, when the emperor was Song Zhenzong, the son of Zhao Yiguang. As the third generation of emperors, Song Zhenzong’s methods to solve problems were simple and rude.

Don’t you just want some money?
Here you are!

Song Zhenzong sealed Xiping King to Li Deming, the leading brother of Xiazhou. Every year, he threw 40,000 gold, 40,000 brocade and 20,000 Jin of tea at Xiazhou at a fixed point, so-called old coins.

Take the money, we are all fine, don’t make trouble.

Seeing how generous the Song Dynasty was, Liao, the eldest brother in the north, couldn’t sit still.

It’s late, let’s go and have a windfall!

Song Zhenzong got a fright when he went there. He ran away with oil on his feet, and directly grabbed him by himself.

This is Minister Kou Zhun.

"Don’t worry, let’s go up and play a dozen. If we run to the south, our DaSong will be finished."

Hearing this, Song Zhenzong ran to the south without insurance, and finally got up the courage.

Running to the Yellow River, Song Zhenzong felt hasty this time, and wanted to run back. Unexpectedly, Gao Qiong, the imperial coach, knocked on Song Zhenzong’s coachman with a piece of wood.

Go away!

Song Zhenzong’s frame crossed the Yellow River in a fog.

Unexpectedly, the effect was particularly good. When the defenders of the Song Dynasty in Zhoucheng saw that all the bosses were on the scene, their morale was greatly boosted.

Originally, Song Jun could beat the Liao army at high altitude, but Song Zhenzong decided to stop when it was too late, and made peace with the Liao country, agreeing to give silver 102,000 yuan a year, so that everyone would be fine and not fight. History is called "the alliance of the Yuan Dynasty"

Spending money to buy peace was also done in the Han Dynasty, but Lao Zhao’s family took it to the extreme.

Who else refuses to accept? Hit him with money!

Under the money attack of local tyrant Song, the three kingdoms of Song, Liao and Xixia began a period of peace.

That’s the question. Why was the Song Dynasty so rich?
The main reason is that business activities are too prosperous.

Unlike other dynasties, which emphasized agriculture and suppressed commerce, the Song Dynasty encouraged commerce. Just look at the prosperity of the Riverside Scene at Qingming Festival.

When there are more commercial activities, Lao Zhao can get a commission, two percent for transporting goods and three percent for selling goods in stores. There are also various miscellaneous taxes. For example, merchant ships have to cross the stream to "cross the stream for money"

The commercial tax collected in the Song Dynasty was as high as 20 million yuan a year. You said that it would cost 100,000 yuan to buy peace. Isn’t it fragrant? Besides, the money can be earned back through trade with Xixia, the Liao country.

As for the problem of face, as long as you are thick-skinned, it is others who are embarrassed.

The rest of my life will be like this. Unexpectedly, the local tyrant Song also began to have an economic crisis.

Let’s stop here for today and continue tomorrow.

At the end of the year, the 2024 music season of China Symphony Orchestra arrived as scheduled. On December 9, the launch conference of the new music season of China Communications was held in Beijing Concert Hall. For the upcoming 2024 music season, Yu Zhou, secretary of the Party Committee of the China Symphony Orchestra, said: "The China Symphony Orchestra will bring the highest artistic enjoyment to the national audience with the most full input, the most full spirit and the most extreme interpretation." Li Xincao, honorary chief conductor of the 2024 Music Season of the China Symphony Orchestra, and Jing Huan, permanent conductor, shared the details of their diplomatic relations with China and expressed their expectations and prospects for the future.

In the new music season of China Communications, honorary chief conductor Li Xincao, permanent conductor Jing Huan, honorary art director Tan Dun, specially invited conductor Lin Daye, permanent conductor Wang Linlin and assistant conductor Yin Jiongjie will all make wonderful appearances. At the same time, the audience can also appreciate the conductors Shui Lan, Yu Long, Lu Jia, Zhang Yi, Liao Guomin, Chen Lin, Qian Junping, Jiao Miao and Chen Bing; Performers Yin Chengzong, Liu Yunzhi, Ning Feng, Huang Bin, Chen Xi, Qin Liwei, Li Zhuoyu, Shen Lu, Rao Hao, Wu Wei; Singers Liao Changyong, Zhu Huiling, Shi Yijie, Guo Sen, Song Yuanming, Qiu Zhiqian, Xue Haoyin, Ruan Yuqun, Liu Shen and other three generations of artists.

Yu Zhou, Party Secretary of China Symphony Orchestra.

More international faces will be active on the stage of the China Symphony Orchestra, including conductors David Hohs, Andres Delvers, Mikhail Agriste, Gunter Newhold, Hubert Sultant and Mark Bereyi; Performers Jehad Ortiz, Li Yuyin and Stephen Chechiff will all be on the stage of diplomatic relations. In a concert with a more international perspective, fans can appreciate the unique interpretations of different styles of works by musicians from all over the world, and also feel the artistic sparks of the collision between eastern and western musicians. In 2024, in the journey of dialogue with the world, China’s diplomatic relations will spread all over Asia, Europe and America, transmitting China’s voice to the world with music and telling China’s story with notes.

On the occasion of the bicentennial of brukner’s birth, the 160th anniversary of Richard Strauss’s birth, the 100th anniversary of Puccini’s death and the 175th anniversary of Chopin’s death, the State Council of Communications will launch a series of commemorative concerts, and at the same time, Puccini’s classic opera "The Artist’s Life" will be staged in the annual opera concert. Classical fans will be satisfied with large-scale works and high-quality performances throughout the year.

Li Xincao, Honorary Chief Conductor of China Symphony Orchestra

This year is not only the Great Year of Western Symphony, but also the 120th anniversary of the birth of China composer Huang Zi and the 100th anniversary of Luo Zhongrong. In such a landmark year, the State Communications Department will rearrange the excellent works of many composers such as Huang Zi, Luo Zhongrong, Chen Peixun, Shi Wanchun, Zhao Jiping, Tan Dun and Chen Qigang. The year 2024 marks the 85th anniversary of The Yellow River Cantata’s premiere. In addition, Guojiao and many universities promoted national classics among the younger generation. At the same time, they used the results of re-arrangement to perform the symphonic music Shajiabang in cooperation with local orchestras. In addition, there will be a symphony with strong "Chinese style" created by German composer Schneider, which will give fans a glimpse of "China music written by western composers" from another dimension. In terms of newly created works, China Communications will launch the second concert of "Symphony of the Years in Peace"; Join hands with other brother orchestras to create a symphony suite "Revival" with the theme of celebrating the 75th anniversary of the founding of People’s Republic of China (PRC); At the same time, it undertakes the creation and performance of the project "Changjiang Chorus" directly managed by the Ministry of Culture and Tourism, and promotes the prosperity and development of symphony creation with realistic themes in the new era.

The chorus concert will take opera as the "highlight", and the concert will be sung on three occasions, including "Salute to Verdi and Salute to Puccini", which commemorates the centenary of Puccini’s death, and will form an anticipated opera theme performance with the opera concert. Chorus concerts, such as Colorful Nationalities, Appreciation of Chinese Poetry, A Lu Ge and Poetry, which aim to build up the sense of Chinese national community and carry forward Chinese traditional culture, will integrate the beautiful tunes of Tang poetry and Song poetry and ancient and modern folk songs, which will let the audience feel poetry and distance in the great national style and explore the eternal context and national soul of Chinese civilization.

The new music season will also present nine sets of chamber music performances with distinctive themes and colorful colors. Various forms of ensemble and duet chamber music combination will bring a series of western classic works, Chinese and foreign art songs and chamber music works with national music characteristics, which are both difficult to interpret and beautiful in melody. Compared with the past, in 2024, the cooperation modes of chamber music performance of the State Communications University are more diverse. In addition to the concert hall, it will also cooperate with many universities such as Immersed Performing Arts Space, Peking University and Tsinghua to better integrate chamber music into aesthetic education.

Photo courtesy of China Symphony Orchestra

Text/Beijing Youth Daily reporter Tian Yuting

Editor/Gong Lifang

There are three common exercise methods: aerobic exercise, muscle strength exercise and bone strengthening exercise. 1. Aerobic exercise: It is a rhythmic exercise of large muscles of the body, also known as endurance exercise. Aerobic exercise is the most common exercise method, which can increase joint coordination, make participants feel faster heart rate and breathing frequency, and contribute to cardiopulmonary function. Common aerobic exercises include brisk walking, running, cycling, skipping rope and swimming. 2. Muscle strength training Muscle strength training is beneficial to relieve joint pain and improve joint stability. Each muscle strength exercise is limited to a few muscles, so pay attention to exercise all the main muscle groups of the whole body, including legs, hips, waist and back, shoulders, upper limbs and so on. Muscle strength training can be achieved at home: hooking feet and lifting legs can exercise the muscles in front of thighs-especially for patients with knee pain or instability; Xiao Yanfei can exercise the muscles of the waist and back, especially for people who are sedentary or have discomfort in the waist and back. Flat support can exercise the muscles of the back, abdomen, hip and leg. 3. Strengthening bone exercise, also known as weight-bearing exercise, is to carry out some activities in a standing position to make the bones bear a certain weight (that is, their own weight), so as to stimulate the bones to achieve the purpose of strengthening bones, such as skipping rope, running, walking fast and lifting weights. In fact, bone strengthening exercise can also be classified as aerobic exercise or muscle strength exercise. (via Peking University People’s Hospital)

Source: Beijing 12320 is listening

Even if the current consumer venture capital ebbs, are we still optimistic about cutting-edge consumer brands?

There is no doubt about the answer.

Consumption is a track with a long slope and thick snow. Brand development is not overnight, but once it is established, it will not die easily. We see that after a round of high-speed growth pains, some new brand companies have loyal users, and then they have gained considerable scale and even profits, and entered a new stage of steady growth. Most of them were born after 2014, and they took advantage of the hot air of investment in 2019 to win in the fierce competition.

Based on this, 36Kr’s future consumption decided to select 36 new consumer brand companies, and continue to track their development by means of interviews and case studies, and gather them in "Houxue Company 36"In this column.

UR store, brand for the picture

Interview |Yaolan Yang Xuan

Text |Yao LAN

Edit |Qiao Qian

Source |Future consumption in 36Kr (ID: LSLB168)

Fast fashion has a wonderful beginning in China. What people see is that the Spanish brand ZARA officially entered China in 2006, but neglected its corner in Guangdong. That year, its strong rival was born.

Before 2017, ZARA, H&M, GAP and other international fast fashion brands spent their time in golden decade. They occupied gold shops in major shopping malls in first-and second-tier cities with an area of thousands of square meters, and played an important role as a "passenger flow driver". Nowadays, in China, they are not only replaced by Lululemon offline, but also slow in the face of emerging e-commerce channels.

There are many players overtaking in corners in domestic brands. On June 18th last year, on the Tmall women’s sales list, the champion was no longer Uniqlo, which had dominated the list for a long time, but URBAN REVIVO (hereinafter referred to as UR), a local fast fashion brand that had ranked second the year before, while ZARA was always behind UR, falling out of the top ten all the way.

UR seems to have jumped into the public eye overnight. In fact, it has been quietly growing offline for more than ten years, and has completed five rounds of financing in a low-key manner, and its annual sales scale has exceeded 6 billion yuan.

In this "fast war", UR showed its "slow" side. Known as "ZARA’s Apprentice in China", UR has adopted the practice of "holding high and beating high" since its birth, and opened "luxury stores". However, before it was released to join in 2015, the number of UR’s stores was small, and its founder Li Mingguang chose to spend financing on the construction of buyers and designers, supply chain construction and digital system, which lengthened its profit schedule.

After ten years of dormancy, in 2017, UR achieved sales of nearly 3 billion yuan by relying on about 200 stores, making a profit for the first time. To know that clothing is a high-margin industry, it is not difficult to make quick money.

Li Mingguang regards clothes as spiritual products. He said that the essence of fast fashion clothing industry is "fashion", not "fast". "China’s clothing enterprises generally only have a glorious period of about 20 years. It sells well, but it is not fashionable. This is the reason why many brands have declined. "

"Fashion" is perceptual and individualized in Li Mingguang’s eyes. Just as he plays his favorite alternative music in UR stores, he advocates that designers and buyers should often watch art exhibitions, concerts, operas, travel and stay in good hotels. "These are all about improving aesthetics". Today, UR has about 400 stores around the world, and the designer development team has more than 500 members, while ZARA, which has more than 1,900 stores around the world, has only 600 designers.

He Yu, the founding partner of Black Ant Capital, still remembers his first meeting with Li Mingguang. "The first feeling is that people are glowing, dressed in white, clean and refreshing, which is very consistent with their store temperament." He Yu said that Li Mingguang was the founder of "meaning-oriented", and he had higher pursuit besides making a big company and making profits.

How to always keep "fashion"? How to lead the company from the scale of one billion to the scale of ten billion? The following is a dialogue between 36Kr’s future consumption and UR founder Li Mingguang:

UR founder Li Mingguang

Future consumption in 36Kr: How did the brand name "UR" come from?

Li Mingguang:I will buy a lot of foreign music discs, and the cover design of some discs is really emotional. Seeing the beautiful Logo, I was thinking, I will be a brand in the future, and how to use it. UR’s name is inspired by a music disc released at the beginning of the new century, hoping to convey the creative aesthetic concept that can span the times and an international vision.

36Kr’s future consumption: UR is actually your fifth entrepreneurial practice. From the beginning, did you clearly know how to be a "brand"?

Li Mingguang:It should be said that I have always liked and pursued "beauty" since middle school, but I didn’t understand the matter of "making a brand" from the beginning.

In 1998, I started my first business, prepared 50,000 yuan, and opened a foreign trade clothing store in an alley in Baiyun District, Guangzhou, with a pavement of 30 square meters and a monthly rent of 2,000 yuan. A year later, I went to Guangzhou’s high-end business district-Good World Plaza to open a shop, and the monthly rent was 40,000, and the business was really better. But it is difficult to develop rapidly, or it is difficult to copy, because I am engaged in miscellaneous brand retail, not brand.

36Kr’s future consumption: Your brand road seems to have started from acting as an agent for the men’s wear brand VJC in 2000, and you also opened this store in the most fashionable Shanghai. This is a big step, and you are very courageous.

Li Mingguang:But the performance is not satisfactory. Basically, this store loses money every month. In just one year, I have spent almost all the money I have accumulated in the past two years. It is certain to close it. If I have any experience this year, I have a deeper understanding of how to make price positioning and communicate with consumers. Most importantly, we have strengthened our determination to create our own brand.

36Kr’s Future Consumption: How did you decide to be a "fast fashion" brand?

Li Mingguang:In 2003, I saw the domestic media reports about ZARA, and then I went to Japan to see ZARA’s physical store, and soon realized that "fast fashion" was the blue ocean in the Red Sea of China clothing at that time. I called to ask ZARA if she could join us, but they said she didn’t. I don’t think this is high-tech (laughs). It’s not that difficult to do, is it?

In 2006, we formally established UR brand, and ZARA entered the China market in the same year. UR opened its first store in Zhengjia Plaza, Guangzhou. At that time, a shop was more than 100 square meters. I told the mall that you had opened all eight shops, and I wanted to build a brand with a brand-new business model. In fact, Zhengjia Plaza in that period didn’t develop so well, and they were very happy to be taken away by self-employed people like me.

After opening the store for three months, UR’s sales performance is very good. I used to have a jeans brand BC jeans, which also opened a store in Zhengjia Plaza. The store area is 100 square meters, and the monthly rent is more than 100,000 yuan, but the sales volume is also more than 100,000 yuan, so the sales volume has not increased. Finally, I decided to close the jeans brand that opened seven or eight stores.

Future consumption in 36Kr: In the second year after UR opened its first store in China, another fast fashion giant H&M came. ZARA’s first store is located in Nanjing West Road, Shanghai, and H&M’s first store is located in Huaihai Middle Road, Shanghai. You are also targeting first-and second-tier cities. In terms of point selection, these overseas giants have priority. What does UR rely on to compete with them head-on?

Li Mingguang:At that time, in Zhengjia Plaza, Guangzhou, UR was the largest brand in the single clothing store except the department store giant Friendship Store. After driving out, I obviously feel that consumers think that we are a "big brand" and will have a sense of trust. Through the dimensions of shop size, decoration materials, lighting and music played, consumers can judge what brand this stall is.

UR store, brand for the picture

For a long time, few local clothing brands dared to open stores over 200 square meters. At that time, studying this business model, we knew that the store should be big enough and the store style was "luxury". UR didn’t invest much in marketing before, and the store itself was an advertisement. Brand is a kind of belief. Our store wants to be like a "church", and many art installations have been added in the store. In this atmosphere, consumers will have a feeling of admiration for the brand.

36Kr’s future consumption: I heard that you like listening to music very much. Will you play your favorite music in the store?

Li Mingguang: Yes, I want consumers to hear songs that are different or have never been heard before. I like House and Lounge styles which combine modern musical instruments with national elements, and I like the music of Buddha-bar best. Buddha-bar is located in Paris, which is a pub and a restaurant. There is a giant Buddha statue in the store, and the music played includes Middle Eastern elements, Japanese Sanxian and traditional music in China, etc. The styles are diverse and very special. Like listening to music, but also the pursuit of "beauty" performance.

36Kr’s Future Consumption: What did UR learn from ZARA?

Li Mingguang:In the past, clothing enterprises often attended some training courses, and I also attended them, but I found that I didn’t learn what I wanted to learn, so I stopped attending them later. To learn it, our channels are more media reports.

You will find "fast fashion". There is nothing summative for you to learn in China, so you have to grope for it by yourself, and then come back after learning something wrong. In the past, we read those reports that ZARA stores changed goods once a month, so we changed them once. Later, it was found that it was wrong. When people changed them once, they did not change them all, but partially. Among them, the trendy models may be updated once a week. Simply put, the traditional clothing brand is "a small amount of money", and ZARA has achieved a breakthrough of "a large amount of money but a small amount".

In 2006 and 2007, when ZARA was mentioned, many people didn’t know what brand it was. UR was the verifier and beneficiary of this business model in China. We have now precipitated our own "fast fashion business model".

36Kr’s Future Consumption: What do you think is the essence of "fast fashion business model"?

Li Mingguang:As the name implies, it is fast and fashionable, among which "fashion" is the core element.

UR women’s wear, brand for the picture

36Kr’s future consumption: Why is "fast" not the core element?

Li Mingguang:The supply chain of China garment industry is very mature, and so are some other industries. If you only compete for "fast" in this respect, UR is ahead. But this is not enough. We want to be a "fashion brand". The essence of clothing industry is fashion, and creative aesthetic ability is not only the core competitiveness of UR, but also the core competitiveness of clothing industry.

In the fashion industry, especially luxury brands, there are generally two parallel positions, one is CEO and the other is creative director. And in many cases, the creative director is a more decisive role. When luxury brands fail to grow, they often change creative directors and CEOs, because the brand itself has gone through a long period of time, which shows that organizational construction usually does not have problems, and more creativity is not good. Clothing enterprises in China generally only have a glorious period of about 20 years, and then they go down, because it is no longer fashionable.

36Kr’s Future Consumption: What’s Your Role?

Li Mingguang:You can understand that I have more roles as creative director. In the early days, I will follow the details of each model. Now, I am more concerned with controlling the overall direction, such as internationalization, being too young, being too old and so on.

36Kr’s Future Consumption: What’s the difference between UR and ZARA from a product perspective?

Li Mingguang:Compared with ZARA, UR is not the most international, but it is this difference that makes us do well in China. UR is more localized in terms of format, size, color and design details. ZARA is a European style, and many clothes need to be very tall to control, and the whole is a little mature.

36Kr’s future consumption: There are dozens of fashion styles popular in the market today. It’s hard to say which style dominates the market. How can your team grasp the latest fashion trends?

Li Mingguang:This actually depends on everyone’s fashion potential, because fashion is a perceptual and individual thing, and it cannot be standardized or copied. But it has a learning method, that is to say, as a designer and a buyer, you should not only pay attention to industry information, but also often watch art exhibitions, concerts and operas, travel more and stay in some good hotels, all of which are improving your own taste.

Recruiting designers and buyers, I also care about whether TA is willing to invest enough time in this matter, that is, "crazy about fashion". People who often have potential will be "madly in love". Dress and makeup are the first factors to judge "crazy love". Secondly, I will ask some professional questions.

36Kr’s future consumption: Apart from personal potential and "crazy love", is there a mechanism to ensure that UR is always fashionable?

Li Mingguang:The biggest difference between us and traditional clothing brands is that the product design is dominated by buyers rather than designers. Designers help buyers to realize the landing of products, and designers can play freely, but buyers should control them well and make products have two dimensions at the same time-leading fashion and selling well, so as to achieve the best balance between aesthetics and commerce.

UR designers may have a stronger digital thinking, and clearly understand why each model is easy to sell or not, which will help TA to have a clearer direction when designing the next model. However, we will never suppress TA’s creativity, not completely maximize sales. I don’t want UR products to sell well, but they are not fashionable. It sells well, but it is not fashionable, which is the reason why many China brands have declined.

UR women’s and men’s wear, brand for the picture.

36Kr’s future consumption: When it comes to "selling well", what is UR’s definition of "explosion"?

Li Mingguang:Reach a certain sales volume, and the gross profit is within the standards we set, which is the explosion. If you can sell 10 thousand pieces without making money, it is definitely not an explosion.

Future consumption in 36Kr: What is the earliest supply chain?

Li Mingguang:At first, we produced 30 pieces at a time, and many suppliers were unwilling to cooperate, which forced us to build our own factory in 2007. Slowly, for some reasons, the workshop worker opened a factory with 10 or 20 people outside with his wife or several fellow villagers, and then asked me for goods. With the increase of UR volume, the scale of these factories is also expanding, and UR is always their core customer. You can understand that these factories were hatched by us and gradually formed a small supply chain cluster around UR to serve UR. Up to now, bigger suppliers have also come to us.

36Kr’s future consumption: the most criticized issue of "fast fashion" is quality. How do you evaluate the product quality of early UR?

Li Mingguang:We have always believed that "quality" is an important factor driving consumers to continue to buy fast fashion brands. In the early days, many suppliers pursued profit maximization without considering quality at all, and each version was different. How can we talk about building a brand? So, later we built our own factory and R&D center. At present, the trend and quality of products are improving rapidly every year, and the speed of supply chain is also at the leading level in the industry. From design to store shelves, UR can take 6 days at the earliest.

36Kr’s future consumption: The international fast fashion giants represented by ZARA are no longer so beautiful in China. What do you think are the reasons for this situation?

Li Mingguang:I admire ZARA very much. The "fast fashion" it represents has deeply influenced the clothing industry in China.

In the past, ZARA has made great transformation and adjustment. For example, many stores have been closed in Europe, and many offline stores have gone online. At the same time, it raises the sense of quality to cope with the competition of some low-end brands. These actions made its sales and profits last year very good. There are two main reasons for the poor performance in China. First, the products are not localized enough, so it is difficult to go to the third and fourth lines, and it is impossible to develop on a large scale; Second, the main industrial chain is in Europe, so it is difficult to supply the latest products to China quickly. I firmly believe that its development in China is still worth looking forward to if it can get through the supply chain and make a big breakthrough in product level from this year.

Future consumption in 36Kr: Besides quality, serious homogenization is also a problem faced by fast fashion brands.

Li Mingguang:Just like Gucci and LV, both belong to the luxury field, making products related to aesthetics, which are non-standard categories. The same dress, the styles designed by each brand are absolutely different, because there are DNA of each brand in it.

36Kr’s Future Consumption: But Uniqlo is living well in China.

Li Mingguang:Uniqlo is the basic model for winning quality, and its customer base is relatively wide. Nowadays, Shopping Mall, Uniqlo and UR in China are two major clothing brands that they prefer. One focuses on basic models and the other focuses on fashion models, which can attract different customers. Uniqlo now strengthens its quality positioning with a sense of science and technology, and we focus on the trend and fashion.

36Kr’s future consumption: more subdivided styles and richer styles, in fact, the requirements for the supply chain have been further improved. Some people compare SHEIN to "advanced ZARA". What do you think of this opponent from China?

Li Mingguang:SHEIN is called "Super Fast Fashion", which is another brand-new business model. By simple comparison, we are positioned a little higher than it. What I want to say is that every model and style has its market opportunities.

36Kr’s Future Consumption: What consumer goods companies do you admire in China?

Li Mingguang:At present, there are many powerful consumer goods companies in China, especially some consumer brand companies that have accumulated over time, such as Arowana and Gree. I quite appreciate a suit company that is partial to production in the clothing industry. It has made a flexible supply chain system, which is very powerful and can meet the personalized and fast needs of consumers.

36Kr’s Future Consumption: Not only in the field of consumption, which China companies do you like?

Li Mingguang:I like two China enterprises, one is Huawei and the other is Vanke. Let’s talk about Huawei first. It is famous for its heavy investment in R&D. What impressed me most is the wolf management concept. Vanke is a very professional company, and the standardization and modernization of management are very good. This is what I particularly want to learn, because I am more emotional. I hope UR will have its own scientific management system in the future, which will ensure the sustainability of enterprise development.

36Kr’s future consumption: Before launching e-commerce, UR grew silently offline for more than ten years. From 2020 to 2022, UR’s ranking on the Tmall 618 sales list rose all the way, and finally won the championship, surpassing Uniqlo. Do you think it will be easier for clothing brands to go online from offline?

Li Mingguang:In my opinion, offline can build a more stable user base. Doing online, to put it bluntly, is to open a store on the platform. Of course, it also tests the operational ability, such as how to play different live broadcasts. However, the offline chain is very long, involving multi-city management, and site selection is only the first step, as well as space design, decoration, water and electricity fire protection and other links, which cost more. Where is the cashier, how wide the door is, and how to move the line? These questions are trivial. For big stores, atmosphere building is a science.

36Kr’s future consumption: Shanghai is UR’s "base camp", and there are more stores than ZARA. What is your logic of opening stores?

Li Mingguang:We call it the onion principle. In China, Shanghai should be opened before other cities, because Shanghai is the fashion capital of China. If you stand there, you can follow the trend and influence other cities. In Shanghai, it’s best to start from Huaihai Road or Nanjing West Road. You can’t suddenly open a very biased suburb for you to open, so you should stick to it.

UR store, brand for the picture

36Kr’s Future Consumption: Why did you choose to join in 2015?

Li Mingguang:After the successful financing in 2010, I found that the direct store has a large investment in a single store, about 6 million stores, and the funds are limited. In addition, the China market is so big that we have to let go of joining in the end. A very clever thing happened in this process. A Shopping Mall in Zhengzhou asked me to open a shop. I saw that the location of this Mall seemed not very good, so I dared not open it. Later, he said that I would invest, so you can help me manage it. At that time, we were short of money, so I agreed, and the result proved that the effect was good.

After joining in 2015, the scale ran out. The pace of opening stores every year is very stable, basically 50, even in the past three years, there are 40~50.

Future consumption in 36Kr: Since 2015, UR has started brand transformation and put forward a new positioning. You don’t want to be called "ZARA’s China Apprentice" any more.

Li Mingguang:Before 2015, we developed in Shopping Mall. Many people said that we were the second ZARA. To tell the truth, we were a little unconvinced at that time. Many successful brands in China, such as Internet brands, are transformed from foreign advanced business models. I don’t understand why this is not easy for clothing brands, so I want to build a unique UR in the world.

At the peak of fast fashion, there were three criticisms, namely, lack of originality, poor quality and environmental protection. So I put forward the positioning of "fast luxury fashion" again, trying to find a blank spot in the market between "fast fashion" and "light luxury"-the design is more fashionable and the quality is higher, so the price will naturally rise accordingly; At the same time, don’t update too fast to solve environmental problems.

Later, everyone will feel a little contradictory, and "fast" and "luxury" can’t have both. The team is now rethinking how to describe the new UR positioning.

36Kr’s future consumption: To become the unique UR in the world means that UR’s ambition is not just to compete with giants at home.

Li Mingguang:The strategic theory will tell you to make China bigger and stronger before going out, but I don’t think clothing brands with higher aspirations should do this. So, in 2016, UR opened the first overseas physical store in Singapore.

36Kr’s future consumption: Why not go through the China market before going to sea?

Li Mingguang:UR’s brand positioning and vision determine that we must be international. First, although China’s clothing market is also large, it only accounts for a quarter of the global market. To achieve over 100 billion revenues, a single brand must be globalized. You will find that there is no single clothing brand with a scale of more than 30 billion in China. It is true that all styles can survive, but as consumers’ aesthetic preferences become more and more international, brands with more international styles can have a longer life cycle. If you can gain a foothold in the world, it proves that your fashion has reached the international level.

Second, many clothing brands in China compromise a lot when they go down. Although sales will increase for a period of time after the compromise, after a while, consumers will abandon you if they think you are not fashionable enough, so this will test the strategic strength of the brand. UR is not only sinking at home and forcing itself to compromise. Why not go abroad and accept the challenge first? Singapore has a high degree of internationalization, and our stores are growing well. Now it proves that our strategy is correct.

36Kr’s Future Consumption: Will China sink the market? Do you need to compromise?

Li Mingguang:Sooner or later, it will sink into the market, but when to sink and where to "compromise", the inside is still thinking. UR is a link between the preceding and the following. It can not only upgrade its style in the international market, but also meet a wave of consumers who are temporarily weaker than the international level in fashion in China.

36Kr’s future consumption: UR didn’t make a profit in the first ten years. Looking back on this period, what does it mean to you and UR?

Li Mingguang: This decade is a stage of laying a foundation and practicing internal strength. I started financing in 2009, and in 2010, I got 10 million dollars. In 2011, I was short of money, and I got 60 million yuan. In other words, there is a lack of money between its establishment and 2017. UR has made 1 billion yuan and still hasn’t made any money. Some investors told me that many of your clothing peers have made 500 million yuan. Then we went to check whether the number of people was too large and the cost was not well managed. After checking them all, it seemed that none of these problems existed.

When we reach 2 billion yuan, we are still not profitable. Then investors asked me why I haven’t made any money yet, and I couldn’t find any other reason (laughs). Our own summary may be determined by our business model. UR is a brand that holds high and hits high.

36Kr’s future consumption: what are the advantages and disadvantages?

Li Mingguang:I opened a big store as soon as I came up, and I attached great importance to the image of the store. I may not have done so well in controlling the cost of decoration. After 10 years of long accumulation, we have finally established a relatively high barrier, and other brands can easily come in without a little capital or an idea.

From an unplanned stack of goods to a series of strategic ones, the store space has never been very good and is getting better and better, so we have gradually formed our own business model. In 2015, I let go of joining, and it developed rapidly at once. This decade has been slow, and I am right in retrospect.

36Kr’s future consumption: what challenges will it bring to the company if it spans different revenue scales?

Li Mingguang:The core reason why UR can go today is that our business model has not changed much from beginning to end. Large-scale expansion will have an impact on efficiency. Recently, we are thinking about how to make UR, which has grown into a big company, more flexible.

I have read many reports that 100 million is a barrier, 5 billion is a barrier, and 10 billion is a barrier. I am constantly experiencing the different feelings of each barrier. In the early days, I would worry or question, can I really do 1 billion or 5 billion with my own and my team’s ability? But now, we are moving towards a scale of 10 billion.

36Kr’s Future Consumption: What was your "anxiety" in the past three years?

Li Mingguang:My biggest experience is that cash flow is very important. Especially in November last year before the opening of the epidemic, I felt that enterprises would fall at any time. I had never felt this anxiety before. However, the CFO is more anxious than me (laughs). I actually thought about it. If this really happens, how can I make UR make a comeback? The answer is that I can still do a good job in maintaining the essence and basic ability of clothing, and that is our design.

UR women’s wear, brand for the picture

36Kr’s Future Consumption: If you started your business in the clothing industry today, would you choose a different incision?

Li Mingguang:If today I find that there is no second leading brand in the fast fashion industry except ZARA, I will still choose this incision.

Clothing is a very competitive industry. I call it "cake cutting market", and the market share of each enterprise is relatively low. It is not a sunrise industry, but it is not a sunset industry. The good point is that the market capacity is large and the demand is stratified and diversified. Uniqlo’s founder has been ranked as the richest man in Japan for many times, LV’s president is the richest man in the world, and ZARA’s boss is the second richest man in Europe. I was just wondering, why do you think that such a traditional so-called clothing fashion industry has produced outstanding enterprises and entrepreneurs in such developed countries as Japan and Europe? My understanding is that clothing is a spiritual product. After material satisfaction, clothing is needed to meet spiritual needs, and technology cannot solve this demand. Therefore, clothing is also an industry that can achieve great enterprises.

Creative aesthetic ability is a difficult point in this industry and an important factor affecting the fluctuation of the industry. Investors often ask me how to keep my creativity. I think the fast fashion industry seems to have some ways to make this fluctuation smaller.

36Kr’s Future Consumption: What is UR’s way to make this fluctuation smaller?

Li Mingguang:Digital construction is the key. For example, we have explosions, best-selling models, flat-selling models, unsalable models and ultra-unsalable models. Explosions will have commonalities, so maximize this commonality and add this factor to the best-selling models. Generally speaking, UR will make efficient decisions with the help of IT system, and also rely on the perceptual ability of buyers and designers. In the whole product structure, sales-oriented and creative products account for half each, and we will make a good balance.

We have long established two strategies-fashion UR and technology UR, with fashion as the root and technology as the foundation. The core competitiveness of the company is fashion, and technology can help improve operational efficiency. Our IT team is close to 200 people, which is rare in clothing companies with large offline revenue. Our investment in this area is second only to product research and development.

Future Consumption in 36Kr: What is UR’s latest thinking about brand building?

Li Mingguang:I used to think that the store is our best advertisement, and the core is to provide consumers with a unique experience from the perspective of vision and space. If the product is good, it will get twice the result with half the effort, but now I find that this strategy alone may not be enough. In the past ten years, UR has driven brand development by product power. In the next 10 years, I hope to add a brand power to realize two-wheel drive of product power and brand power. Starting from this year, we will make great efforts to build brand strength and make the brand’s personality and spirit more distinct. The fashion industry has always needed to be expressed.

36Kr’s Future Consumption: What do you want UR to look like in the end?

Li Mingguang:Many overseas fashion brands have come to China and set up stores in Shanghai, Beijing, Guangzhou, Hangzhou and other places, but no China brand can be opened in London, new york, Munich or Los Angeles. In the next 10~20 years, there will be such a brand in China. Why not UR?

If clothing enterprises want to develop on a large scale, they will definitely take two paths, one is brand globalization, and the other is multi-brand. In the future, UR these two roads will go hand in hand.

Future consumption in 36Kr: Will you often go back to the first store now?

Li Mingguang:If that store is still in its original state, I may go back often, but it has become another store.

36Kr’s future consumption: what changes have you made?

Li Mingguang:People must be getting older and quieter. The love of clothing, the pursuit of beauty, and the firmness of brand mission and vision have never changed.

Exercise is an important way to keep healthy, but sports injury is also a common problem faced by sports enthusiasts. Sports injury will not only affect sports ability, but also affect daily life. Therefore, it is very important to prevent sports injuries. Here are three tips to help you stay away from sports injuries.

Step 1 warm up

Warm-up exercise is an important step to prevent sports injuries. Warm-up exercise can increase body temperature, promote blood circulation, improve muscle elasticity and reduce the risk of muscle strain and ligament injury. Warm-up exercises can include light aerobic exercises, such as jogging or skipping rope, and some dynamic stretching exercises, such as leg lifts and kicks. Warm-up exercise should last for 5-10 minutes until the body feels warm and comfortable.

2. Gradually increase the intensity of exercise

Gradually increasing the intensity of exercise is another important step to prevent sports injuries. If you haven’t exercised for a long time, or you are trying a new kind of exercise, then you should gradually increase the intensity of exercise. Gradually increasing the intensity of exercise can adapt your body to the new exercise load and reduce the risk of muscle strain and ligament injury. Gradually increasing exercise intensity can include increasing exercise time, increasing exercise intensity or increasing exercise frequency. You should make a plan to gradually increase the intensity of exercise according to your physical condition and sports goals.

3. Reasonable rest and recovery

Reasonable rest and recovery is the key to prevent sports injuries. If you often do high-intensity exercise, then your body needs enough time to recover and repair. Reasonable rest and recovery can include proper rest time, adequate sleep, correct diet and adequate water supplement. In addition, you can also use some recovery tools, such as massage balls, stretching belts and ice packs, to help your body recover and repair.

In a word, you need to take a series of measures to prevent sports injuries. Warm-up exercise, gradually increasing exercise intensity and reasonable rest and recovery are three important steps to prevent sports injuries. If you can follow these steps, you can stay away from sports injuries and enjoy a healthy sports life.

Friday 001: Bologna vs Lazio

This game is the 11th round of Serie A. Bologna plays against Lazio at home. As a mid-stream team in the League, Bologna’s unbeaten rate is still relatively high this season, with 15 points, ranking eighth in the League. The team has never lost in the face of some strong teams, Juventus, Inter Milan and La Burroughs, and its gold content is still very high. Lazio, as a team that performed very well in the league last season, is second only to Naples. However, in the case of multi-line operations this season, the current lineup seems to be not very supportive, and its performance in the league is relatively unstable. At present, it only gets 16 points and ranks seventh in the league. Judging from the past confrontation between the two teams, Bologna has not lost at home in recent seasons, and its mentality is still relatively stable.

In this game, the game data of the whole game gives 0 tower with the same value as that of the two teams, and the on-the-spot reference in the later stage is basically stable, and there is not much tendency for the two teams as a whole. Based on the preparation situation of the two teams, the author thinks that it is difficult for La Chan ‘ao to win away.

Conclusion: the main push wins, and the second push draws.

Score recommendation: 1-1, 1-0, 2-1 (for reference only)

Friday 003 las palmas vs Atletico Madrid

Las palmas, they performed well in recent games, successfully won Manakol 3-0 away, and won two consecutive games in various competitions. However, it should be noted that the team has just become a King’s Cup game in the middle of the week, so it may be at a certain disadvantage in physical reserve. Atletico Madrid’s offensive performance is stable, with only one goal in the last 10 matches, and the average efficiency is as high as 2.1 goals. They occupied a big advantage in the last six meetings with las palmas, and achieved 5 wins and 1 loss.

This game: On the whole, this game will be a match between two powerful teams. Although Rasl Mas’s defense is excellent, Atletico Madrid’s offensive strength and overall performance are even better. Therefore, this game is more optimistic about Atletico Madrid’s chances of winning.

Recommend negative and let negative.

The score is 0-2 1-2

Friday 004 Paris Saint-Germain vs Montpellier

Paris Saint-Germain: Paris Saint-Germain beat brest 3-2 away from home in the league, and won four consecutive victories in all competitions. It should be noted that the team has a strong momentum at home and won all the last four home games. This game may still be highly regarded at home.

Montpellier: Montpellier beat Toulouse 3-0 at home in the league, and won two of the last three games. It is in good condition. On the other hand, the team’s recent away play is still insufficient, and the last four away games have only achieved 1 win, 1 draw and 2 losses. You still need to be more careful in this away game.

In the last five meetings between the two sides, Paris Saint-Gervais scored 4 wins and 1 draw, and its track record was dominant. According to the data given by the institutions, most of the concessions given by the relevant institutions were at -1.5 initially, and most of them are at -1.75 at present, but the value of the home team is still declining, and the support of the institutions for the home team is increasing, which is beneficial to the home team. This field can pay attention to the big Paris victory.

Recommend letting win and letting even.

The score is 4-0 3-1 4-1

On December 6th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup is about to usher in the first day of the second stage. At present, the group stage has ended, and the list of the top eight teams has been released. Although the China team lost by Manyu Wang, the other seven main players remained unbeaten, and they have been qualified for promotion and continue to attack the championship.

According to the arrangement, Guoping will play at 19: 30pm on December 6th against the average Slovak team, and the top three seeds, Germany, Japan and South Korea, will also continue to play. Please see below for the detailed situation, latest schedule and highlights of each match.

This mixed World Cup has adopted a brand-new 8-win system in 15 games. The first stage is to calculate the points to decide the outcome, and so is the second stage, which means that each team should try to make a quick decision and open the gap as early as possible to get 8 points. At the same time, the losing team need not be discouraged, as long as the total score is enough, it can still win medals and even hit the championship.

As mentioned earlier, Guoping has advanced to the top eight. Among the eight main players, only Manyu Wang lost 1-2 to Puerto Rico’s Diaz, while the other seven players, Fan Zhendong, Wang Chuqin, Ma Long, Lin Gaoyuan, Sun Yingsha, Chen Meng and Wang Yidi, remained unbeaten.

In addition to Guoping, the others have been promoted by Germany, Japan, South Korea, Sweden, Slovakia, France, and China Taipei. Next, except for the teams that have met in the first stage, all the others have to play again. Take Guoping as an example, whether you want to win the championship or not, you have to play six more games (Sweden has already touched it), and finally calculate the total score to determine the ranking.

According to the arrangement, the first two games to be played at 13:00 pm on December 6th were Japan VS China Taipei and South Korea VS France. Among them, the pressure on Japan was relatively small, because the three main players of China Taipei, Lin Yunru, Chuan Chih Yuan and Zheng Yijing, didn’t come, and the threat was not great.

The battle between South Korea and France is quite interesting. The former has eight generals, including Zhang Yuzhen, Lin Zhongxun, Li Shangzhu, Ahn Jae hyun, Shen Yubin, Tian Zhixi, Jin Naying and Li Shiwen, all of whom are first-class in foreign associations except Li Shiwen. The latter has four masters, lebrun Brothers, Simon and Yuan Jianan, and the rising star Pawad is also very influential. Although it is inferior to South Korea, it may not be impossible to score points.

At 19:30 pm, the table tennis match against Slovakia is not a big problem. The battle between Germany and Sweden may be fierce. Both sides have several main players absent. At present, the strength is even. Sweden may win with the advantage of men, but it may not lose.

So who do you think will win the first prize in the second stage? Welcome to write your own prediction in this message!

"You are a clever boy, and I believe you can solve this problem." "Your efforts and persistence are very commendable" … Recently, the "child-praising artifact" similar to the "100-sentence kuawa template" became popular on the Internet.

Many parents "encourage" their children according to the template, thinking that they have got the "truth" of education, and many parents are worried. So, what is the really effective encouragement education for children?

Parents put down their sticks, abandoned their roars and embarked on the road of "non-violence" family education, believing that "good children are boastful" is worthy of recognition and promotion. But encouragement is not just "praising children", we should really make good use of encouraging education and avoid going to the other extreme. This is obviously not a problem that can be solved by a template, and we must not be superstitious and rely on "artifacts."

The theoretical sources of encouraging education are rich, such as expectation theory, behaviorism teaching theory and achievement motivation theory. Attribution theory in social psychology is an important theoretical source of stimulating education.

The encouragement of parents or teachers is actually to guide children and students to attribute their actions or results positively, to form a positive hint for children, and to guide children to work hard in the right direction in their future study and life. It should be pointed out that "encouraging education" or "encouraging education" is not always expressed by "praise". There is not only positive encouragement, but also timely criticism and guidance. Criticism is also a kind of encouragement. Therefore, encouraging education is not equal to "praising education", and its connotation and extension are not covered by "praising children’s artifacts".

What needs to be more vigilant is that simple "praise education" is prone to such negative effects: children’s pride, excessive emphasis on the positive evaluation of others, self-doubt after encountering difficulties, and serious collapse of confidence may occur.

In a word, "praise education" is only one of the methods of encouraging education, and we need to master the correct methods to avoid negative effects.

First, let children get the feeling of love. Sincere and loving language is the most powerful. If parents’ words and deeds can make children feel love, they will certainly give them the greatest encouragement and feel happiness and joy. The stylized language may be useful for young children, but for older children, the perfunctory feeling and "plastic texture" come to the fore, and the effect can be imagined.

Second, the key is to truly discover the bright spot of children. The core of encouraging education is that parents should find the bright spot of their children, instead of trying to organize language and "please" their children with praise. In order to change from "yelling at mom and dad" to "praising mom and dad", parents must first change the perspective of observing their children and truly discover and appreciate their excellent side. If you don’t really feel that your child is doing well, "hard praise" may embarrass both sides. And if we really find a bright spot recognized by both sides, then this bright spot will become brighter and brighter.

Third, the orientation should be clear and the direction should be specific. Clear orientation means that encouragement for children should be designed, for example, from personal efforts rather than from uncontrollable factors such as appearance. Pointing to the concrete means that the encouraged matters must point to the concrete actual behavior, not the virtual or expected matters.

Fourth, trust and pass the trust signal to the children. In encouraging education, the signal of trust to children plays a very important role. Trust is not a slogan, but should be practiced by parents. On the one hand, some parents trust their children, on the other hand, they do many things that make them lack trust, which makes them lose trust in their parents, and encouraging education is not easy to use.

In a word, encouraging education is a good method in parenting education, but it is by no means equal to "praising education". To make encouraging education effective, parents’ love, patience and carefulness are indispensable, especially the change of children’s observation perspective and evaluation perspective. (The author is the librarian of Xichang National Preschool Teachers College) Author: Liao Dekai

Source: China Education News Network