How does the "Digital Silk Road" help realize the goal of sustainable development? Guo Huadong, an academician of the China Academy of Sciences, said here on the 7th that the realization of sustainable development goals and specific indicators requires actions at the global, national and local levels, and big earth data can provide information, goals and assistance for these efforts and activities.
　　The second Digital China Construction Summit is being held in Fuzhou, and the A-class strategic pilot science and technology project "Earth Big Data Science Project" of China Academy of Sciences brought scientific research results to the summit.
　　Earth big data is the big data formed by the intersection and integration of earth science, information science and space science and technology. The data comes from but is not limited to space-based observation data, but also includes land, ocean, atmosphere and data related to human activities.
　　Guo Huadong, head of the project, chairman of the Digital Silk Road International Science Program and academician of the Chinese Academy of Sciences, was interviewed by a reporter from China News Service during the summit, and talked about how to conduct research based on the global big data project and the digital "Belt and Road" project to provide decision support and technical support for the United Nations Sustainable Development Goals (SDGs).
　　Guo Huadong pointed out that big data on earth is one of the key core technologies to realize the 2030 Agenda for Sustainable Development. It is the common demand of the countries along the Belt and Road to bring the global big data into the process of sustainable development and realize the coordinated development of society, culture, environment and ecology in the region and across countries through the advanced scientific and technological support of the global big data.
　　In 2016, China scientists initiated the Digital Silk Road International Science Program (DBAR) to realize the scientific service of global big data in the sustainable development goal of "Belt and Road" by sharing data, experience, technology and knowledge, and 53 countries, international organizations and international programs participated in it. At present, China Academy of Sciences has allocated more than 200 million yuan in the next five years to support the implementation of the DBAR plan.
　　"The DBAR plan will systematically monitor the status quo and evolution pattern of different ecosystems in the Belt and Road, including grasslands, forests, glaciers, cities, farmland and coastal zones." Guo Huadong said that the continuous accumulation, opening and sharing of global big data is an important resource and driving force to promote the development of digital "Belt and Road" scientific and technological innovation.
　　In January 2019, the DBAR earth big data system platform was officially launched. The system includes thematic data sets such as resources, environment, climate, disasters and heritage in the "Belt and Road" region, and 57 types of independent intellectual property data products. The shared data exceeds 120 trillion bytes, which can realize the browsing of basic geographic data throughout the "Belt and Road".
　　In January 2018, China Academy of Sciences launched the A-class strategic science and technology pilot project "Earth Big Data Science Project", aiming at building the world’s leading Earth Big Data platform and database, and promoting technological innovation, major scientific discoveries and one-stop all-round macro-decision support of Earth Big Data.
　　Guo Huadong said that in 2019, the core work of the Global Big Data Project will be the construction of "five balls, one satellite, one facility and 6SDG", and research will be carried out on several SDG targets, and efforts will be made to promote the monitoring and evaluation of six SDG indicators of the Global Big Data Service SDG2 Zero Hunger, SDG6 Water Resources, SDG11 Urbanization, SDG13 Climate Action, SDG14 Marine Ecology and SDG15 Terrestrial Ecology.
　　According to Guo Huadong, from 2018 to 2019, the earth big data technology was specially used to dynamically monitor the construction status of 127 overseas industrial parks in China from the establishment of the park to the end of 2018, and to monitor and evaluate the distribution pattern, development trends, construction status, resource endowment, risk status, ecological environment and socio-economic impact of overseas industrial parks in China.
　　At the same time, help those developing countries without technical and financial resources to monitor their urban development and study the relationship between land use rate and population growth rate; The evolution characteristics of giant panda habitat in China in recent 40 years were evaluated, which provided methods and data support for the realization of the biodiversity goal of SDG15 of the United Nations. Customize the special Portuguese agricultural monitoring system, carry out detailed agricultural monitoring training for Mozambique, and continuously provide solid technical support and decision support for promoting technological innovation in the field of earth big data and achieving SDGs goals.
　　

In August, Extremely Fox Automobile increased its price by a limited time, grabbing 6,888 yuan coupons in a limited time, and it can also be superimposed with the previous policy of benefiting, with full sincerity. On the basis of the first 25,000 yuan discount for Extreme Fox Alpha T5, plus 6,888 yuan consumption vouchers, the comprehensive discount is 31,888 yuan, and the Extreme Fox Alpha S5 also has the same treatment. So, what are the advantages of the polar fox Alpha T5? Let’s take a look! It may have excellent dynamic performance and can bring a passionate driving experience; May have intelligent technology configuration, making the operation more convenient; Maybe it has a comfortable interior, so that you can enjoy a pleasant trip.

Steady body, elegant proportion

Appearance. The polar fox Alpha T5, with a limited time of 31,888 yuan, has a length of 4690mm, a width of 1936mm and a height of 1650mm, a coordinated height-width ratio and a steady body proportion, such as light stretching, elegance and dignity. The high-strength double-layer sound insulation glass, which is standard in the whole system, closely fits the body lines, and the sound insulation effect is significantly improved, and the luxurious texture is advanced. With hidden door handle, it is simple and elegant, with large opening angle, which makes it more convenient to access things and get on and off. Streamlined waistline, extending backward from the front wheel, meets naturally at the tail, outlines smart posture and stretches naturally.

New car interior design, harmonious and unified visual enjoyment

In the interior part, the continuous design of the main dashboard and door trim of the polar fox Alpha T5, which is limited to 31,888 yuan, makes the space more integrated and creates a harmonious and unified visual enjoyment. The suspended upper instrument panel and digital prism texture panel design make the whole vehicle more beautiful and scientific. Metal suede wrap, covering the ceiling and A-pillar in a large area, showing great enjoyment in details. NAPPA leather wrapped, both delicate feel, showing exquisite craft details. The roof has a large canopy, a wide field of vision and a whole starry sky. The heat insulation rate is as high as 99%, which effectively blocks 99% ultraviolet rays, and the sun protection index is SPF100+. You are not afraid of the scorching sun and enjoy the brightness. 15.6-inch floating large screen, high-definition resolution, bringing excellent visual performance. 60Hz touch refresh rate, smooth operation, 99% NTSC high color gamut and 1000nit brightness, the display effect is better. Equipped with multiple speakers, the number exceeds the same level, bringing an immersive listening feast.

Seat technology, enjoy luxury

The seat of Extreme Fox Alfa T5 with limited time of RMB 31,888 is finely quilted and punched to ensure comfort and beauty. Strengthened wing support brings a good sense of wrapping. Three layers of cushioning materials ensure soft and comfortable riding, the main driver has multi-directional electric lumbar support, and the front seats have heating function, which comprehensively upgrades driving comfort. Based on the efficient range extender control algorithm, all components are accurately regulated to ensure that the range extender is always in the best working state and effectively reduce the running noise. At the same time, the vibration and noise transmission of the range extender is weakened by multi-layer sound insulation cotton and optimized damping structure. In addition, the polar fox Alpha T5 also performed well in the car health, achieving a limit close to 0 aldehyde and 0 benzene; At room temperature, the formaldehyde content is as low as 0.006 mg/m.

Enjoy driving with rear drive.

In terms of power, the new car is equipped with a high-performance electric drive with a maximum power of 200kw and a peak torque of 360 Nm. Accurately match a variety of driving modes to bring a rich driving experience. With surging power, the Extreme Fox Alpha T5 is built on an 800V high-voltage overcharge platform, integrated with the silicon carbide module of Eisenmei, and equipped with Contemporary Amperex Technology Co., Limited Shenxing overcharged battery, with a pure battery life of 660km. All-aluminum chassis, the adjustment level is comparable to that of luxury executive-class models. Flexibility under large impact, effective filtering under small bumps and accurate steering. In daily driving, users can enjoy driving fun. In actual driving, I felt the strong power output and stable acceleration performance of Alfa T5. Alfa T5 shows excellent grip and body stability, whether on urban expressway or relatively winding roads around mountains.

After a limited time of 31,888 yuan, the Extreme Fox Alpha T5 was sold for 123,800 yuan, which shows its strength beyond most SUVs. We look forward to the continuous innovation of polar fox and bring more excellent products to users. Constantly introduce new products to inject surprises and convenience into future travel. Let’s look forward to it together. Polar Fox will shine more brightly in the automobile field and create a better driving experience for consumers.

　First, the development of basic Internet activities

　(A) basic information Internet applications

E-mail is one of the earliest Internet services, which plays an important role in information communication, and is also a widely accepted and low-cost Internet marketing channel for enterprises. As of December 2015, 89.0% of enterprises connected to the Internet have used the Internet to send and receive emails in the past year, and 62.1% of them have corporate mailboxes.

In addition, 71.9%, 67.2% and 58.3% of online enterprises have carried out basic information activities such as learning about goods or services, publishing information or instant messages, and obtaining information from government agencies.

　(B) Basic internal support Internet applications

Internet plays an important supporting role in the internal management of enterprises: 83.0% online enterprises assist financial work through online banking; 79.3% of online enterprises interact with government agencies and do things online, and the high utilization rate reflects the fruitful results of e-government construction; 57.4% of online companies are engaged in online recruitment. In addition to traditional ways such as posting recruitment information on recruitment websites and official website, social platforms and instant messaging tools have also become new channels, and 28.1% of online companies use the Internet to carry out employee training.

　(3) Basic network security protection measures

By December 2015, 91.4% of enterprises had installed antivirus software and firewall software, and more than 1/4 of them paid for it. According to the survey results, enterprises in China have basic awareness of network security protection.

　Second, the grassroots Internet full-time job setting

As of December 2015, 34.0% of enterprises have set up full-time Internet posts at the grassroots level, among which the proportion of micro-enterprises with 7 employees or less is the lowest, accounting for 30.2%, and the proportion of enterprises with 300 employees or above setting up special posts is close to 40%. At present, it is difficult for small and medium-sized enterprises to set up special posts. However, with the gradual improvement of Internet software and hardware configuration and the increasingly extensive and in-depth development of Internet activities, the demand for talents with professional operation and maintenance, R&D and commercial operation skills will surge.

In terms of industries, the proportion of special posts in industry and service industry is 28.5% and 38.0% respectively, with a difference of nearly 10 percentage points. Among them, the manufacturing industry is lower than the whole industry, and the wholesale and retail catering industry is lower than the whole service industry. It is an urgent problem to improve the attention paid by enterprises to grassroots professionals in order to realize "intelligent manufacturing" and develop modern service industry closely related to people’s livelihood.

China Economic Weekly-Economic News On April 7, BYD announced that the Champion Edition of Qin PLUS EV 2023 was officially launched, with an official guide price of 129,800 ~ 176,800 yuan. As another sharp edge of the Qin family to subvert fuel, the new car was upgraded with five hard cores, in order to lead the pure electric A sedan to an advanced value.

BYD introduced that at the beginning of this year, the company launched the "King Bomb", and the Qin PLUS DM-i 2023 Champion Edition opened a new era of "the same price of oil and electricity" with an entry price of 99,800 yuan. The first month of listing got off to a good start, and the Qin family sold 30,540 cars. With the trend of "Qin" sweeping Liuhe, it topped the sales of all kinds of cars and became the champion of a new generation of family cars. In March, the Qin family sold 40,850 sets, reaching a new high.

The newly-launched Qin PLUS EV also has a brilliant historical record: since its listing, Qin PLUS EV has won the title of pure electric A sedan for many times and is deeply loved by young families.

According to BYD, Qin PLUS EV 2023 Champion Edition has launched six models, all of which have upgraded the core technology of E platform 3.0, and the starting price has reached 120,000, so that young friends who want to enter the new energy era in one step can more easily imagine pure electric life.

According to reports, in terms of technology upgrade, the new car upgraded the core technology of E platform 3.0, and the "gold content" of the model was greatly improved. Equipped with high-efficiency heat pump system with wide temperature range, the energy consumption of air conditioning is reduced by 40% under low temperature conditions, and the cruising range at low temperature is greatly improved; With the eight-in-one electric powertrain, the volume and weight of the system are reduced by 10%, and the comprehensive working condition efficiency is as high as 89%.

In terms of power enhancement, the maximum power of the vehicle motor is enhanced to 150kW, and the acceleration time of 0-50km/h is increased to 3.8 seconds; Equipped with industry-leading blade batteries, CLTC can last 610km under comprehensive working conditions, and its comprehensive energy consumption is as low as 12.5kWh/100km, so it eats less and runs faster.

In terms of face value rejuvenation, the appearance of ink jade blue and the interior of warm sun brown are added, so that the texture is in place in one step and the warmth goes with it.

In terms of comfort upgrade, the integrated sports luxury seat increases the punching process and the heat dissipation is greatly improved. It is more comfortable to drive with the cloud cushion with better wrapping.

In the advanced aspect of Zhilian, listening to the voice of the market, the 2023 Champion Edition is equipped with an 8.8-inch (0.2235 m) full LCD instrument, which is rich in content and clear in perception, fully meeting the needs of users; Equipped with DiLink 4.0 intelligent network system, massive applications, free to play.

BYD said that from "A sedan selling crown" to "all-category sedan selling crown", Qin PLUS has changed from a chaser to a leader in the car market, breaking the joint venture monopoly and reshaping the market structure on behalf of China brand. If the 99,800 Qin PLUS DM-i broke through the price moat of the joint venture fuel vehicle for the first time, it accelerated the subversion of the fuel vehicle by inserting the A sedan; Then, Qin PLUS EV 2023 Champion Edition will allow high-quality pure electric A sedan to enter the hinterland of fuel price, anchoring the new value of pure electric A sedan, which is expected to make China brand fully grasp the right to speak.

Editor: Sun Bing

First trial: Zheng Yangbo Second trial: Wang Xinjing Third trial: qi zhou

When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.

People live their dreams.

How many people like Xiaomi, which should be reflected in sales.

In 2022, Xiaomi’s global smartphone shipments remained third, ahead of Samsung and Apple.

In the latest market report, in the second quarter of 2023, Samsung ranked first with 53 million units, Apple ranked second with 43 million units, and Xiaomi ranked third with 33.2 million units.

Looking at the steady development, the third in the world, Xiaomi should relax, and his country is saved.

In numerous global data analysis reports, companies standing at the top of the pyramid are not happy, and they almost follow the same sentence, "In 2022, global smartphone shipments fell by 11.7% year-on-year, reaching the lowest level in nine years."

The bottleneck of smart phones still appears as scheduled.

The third place in the world, but in the domestic market, Xiaomi’s share is falling behind.

Obviously, this is not an accident.

Xiaomi needs to release more information to the market. In addition to mobile phones and other digital products, cars can boost morale.

Xiaomi’s approach is to remain mysterious.

Without releasing too much information to the outside world, Xiaomi Automobile can withstand loneliness and race against time.

I believe it is Lei Jun’s intention.

On August 14th, Lei Jun’s annual speech, which had been laid for many days, was officially opened.

In Weibo, # Lei Jun’s Annual Speech Topic #, which has contributed nearly 10 million readings, is full of expectations for Lei Jun’s speech and praise for Lei Jun himself.

Everyone has a filter for Lei Jun.

Annual speech as scheduled, simple stage design; This is only Lei Jun’s fourth lecture, but if possible, fans hope that Brother Jun will keep it.

This kind of thing, which exists like a promise, is a beautiful little fortunate. Cheers and shouts accompanied Lei Jun to the stage.

"Growth" kicked off.

I was moved by Lei Jun during the three-hour speech.

One person, one pen.

A stage, a play.

Simple blue shirt+jeans, which is the standard of technology experts; I still can’t change the local accent, which makes me play at some moments.

Kan Kan talked for 3 hours, and Lei Jun talked about starting a business and working all the way from college time. This kind of "looking back" seems to sigh the passage of time.

Recalling Wu Da’s life, Lei Jun is warm.

The beauty of youth and yearning for the future are the blueprints that every college student will paint "I want …".

Lei Jun said, "I read a book in the library, Fire in Silicon Valley, and established my lifelong dream."

With only one book, you can build a lifelong dream.

If everyone can be as simple and crisp as Lei Jun, then we should all succeed.

A book is enough to arouse a person’s lifelong goals. What a pure thing it is.

Dreamers are always pure.

Fire in Silicon Valley is on fire.

Under the appeal of Lei Jun, Fire in Silicon Valley rekindled the click-through rate and purchase rate.

This is the celebrity effect.

"If there is a fire in your heart, you are willing to take practical actions; Those who work hard and don’t calculate the gains and losses should succeed, shouldn’t they? "

Although this kind of inspirational prologue can be seen everywhere, you have to copy "since heaven gave the talent, let it be employed!" for 1000 times before you can get started.

Find a way, use it, and then stick to it. It seems that any successful thing cannot escape these three things.

It’s hard to persist, isn’t it?

Lei Jun said, "In fact, no matter what problems you encounter, others may have encountered them, solved them, and even have standard answers. You just need to ask someone."

I quite agree with him.

As the old saying goes, you are not ashamed to ask questions.

Asking for advice with an open mind should be the first step to learn to study effectively.

In those unsuccessful years, persistence and self-encouragement are the only motivation to "live". Many people will choose to give up before the quantitative change to the qualitative change, saying all kinds of words to comfort themselves, for fear that others will misunderstand their weakness.

A successful person never talks about suffering.

Now he is successful. In front of others, he is an outstanding alumnus who can return to school with scenery, stand on the stage of the 130th anniversary of Wuhan University, and look back on the past life of Wuhan University in front of more than 17,000 people. It is the senior brothers of those students who are equally ambitious and eager to succeed.

Cheers always overwhelm everything.

Because he is Lei Jun.

He is the bright star in the rise of China’s mobile phone industry; Xiaomi’s mobile phone stores have opened all over the mainland of China; In countless business circles, the orange LOGO is always so conspicuous, and the extremely simplified furnishings in the store and household appliances other than digital products such as mobile phones make users look new.

Xiaomi has more than just a mobile phone.

He also has more applications in the smart home system; Crucially, he is a civilian.

The products with extremely high cost performance and minimalist design make Xiaomi quickly go out of the circle, and the products with intelligent ecological network connection make Xiaomi change from a simple mobile phone manufacturer to an ecological closed loop.

Xiaomi’s entrepreneurship is the best performance of Lei Jun’s persistence and hardship.

With an annual sales of 150 million mobile phones, Xiaomi is glorious.

The decline in revenue exceeded 14%, and Xiaomi was also anxious.

When the global millet flour is cheering for Xiaomi’s mobile phone, many people put forward that "it is a disadvantage that Xiaomi can’t be high-end".

A muffled thunder made the world quiet.

As difficult as any brand needs high-end, Xiaomi’s high-end process has made Lei Jun very painful.

He said, "The most painful and biggest growth in the past decade is high-end exploration."

When you get used to his high cost performance, high-end is the cornerstone that hinders the purchase rate.

Xiaomi’s test of water on Xiaomi 10 is successful, but it is said that Xiaomi 11 and Xiaomi 12 are failures. I am not a mobile phone fan, and there is only one Xiaomi mobile phone I used, and I still don’t know where it is; But I know that to make a product high-end and beyond the price of brand awareness, it must be amazing and perfect.

The network said that because of the quality problems of Xiaomi 11 and Xiaomi 12, Xiaomi suffered serious losses at the beginning; As a result, Lei Jun began to reflect on his decision, and the company also began to question the necessity of "high-end road".

At this moment, who should you ask?

Although Lei Jun believes that "there is a standard answer to some things", no one should be able to solve this standard answer.

Although there is ambiguity, high-end is almost the only way for Xiaomi.

If the mobile phone business cannot be realized for the time being, then Xiaomi’s car-making may be the peak of Xiaomi’s high-end.

It is Lei Jun’s confidence in Xiaomi.

In 2022, the number of connected devices (excluding smartphones, tablets and laptops) on Xiaomi AIOT platform increased by 35.8% year-on-year to 589 million; The annual revenue of smart home appliances increased by over 40% year-on-year; The annual shipment of Xiaomi tablet increased by over 160% year-on-year.

These data are telling us that Xiaomi has money.

On the basis of money, Xiaomi automobile was born conditionally.

I think Lei Jun thinks so, too.

In March 2021, Xiaomi officially announced that it would enter the automobile industry and "fight for Xiaomi Automobile", which started the first step of Lei Jun’s impact on the high-end ceiling.

At that time, Lei Jun was confident and excited. "Xiaomi has money and Xiaomi can afford it."

But I think Xiaomi can’t afford to lose.

The high-end that was questioned, set sail again, and Lei Jun started another venture.

Independent research and development of batteries, motors, electronic control, but also self-built factories.

Xiaomi Group currently has a complete IOT service ecosystem and consumer electronics portfolio, which is another layer of confidence for Lei Jun in automobile supply.

Did Xiaomi Automobile take the lead in investing 3.1 billion yuan to accompany you?

Should you be excited?

Lei Jun made a car at the end, and the mobile phone circle boiled.

Compared with the unreliability of Apple’s car-making, Xiaomi’s car process remains mysterious, but it has been moving forward.

Although the automobile industry is worried about it.

Despite the same manufacturing industry, the resistance of alternating mountains seems to be whispering, so don’t be too optimistic.

Lei Jun is confident.

We are locked in the sentence "Xiaomi’s first smart car will be mass-produced in 2024", and the countdown begins.

Lei Jun is ambitious.

His goal is that Xiaomi Automobile will enter the first camp of the industry in 2024.

These boasting are to cheer themselves up.

This complex big project, in Lei Jun’s view, can be broken down into countless independent points, solved one by one, and finally achieved perfection, just like the study in that year.

Is that the truth?

The unsolvable problem of building a car has become more confusing under the premise that Lei Jun will not reveal more details.

At the opening of the lecture in 2023, we expect to get new progress about Xiaomi Automobile.

Even the slightest trace.

Can’t get it, always in turmoil; Those who are favored have nothing to fear.

Lin xi’s lyrics are always so precise. However, hope still failed, Lei Jun, without a word.

Especially low-key, do you want to be vigorous when it breaks out?

Practitioners in the automobile industry have also begun to become scouts. In those few articles, they are trying to find any clues about the progress of Xiaomi Automobile, for example, the progress of the factory.

The news that Xiaomi Automobile Factory was completed in Beijing Yizhuang New Town was confirmed, and the offline delivery center industry of Xiaomi Automobile is being started as scheduled.

The unanimous "smooth progress" of Xiaomi executives is the only official source of news for Xiaomi Automobile.

So mysterious, so desperate, Lei Jun’s cross the rubicon, do you feel it?

Honestly, I didn’t.

Returning to rationality, why does Xiaomi build a car?

Is it because of the intelligent layout of Xiaomi itself?

Is it because of the huge and strong fan base behind Xiaomi’s ecology, or because of the dilemma of the ceiling of the mobile phone industry?

Will the original intention of Xiaomi’s need to change be exactly the same as Huawei’s?

The only difference is that Huawei chose a good helper, and Xiaomi decided to fight alone.

But I still firmly believe that there are always several outlets in this seemingly interlinked world, which makes it difficult for them to walk separately.

Xiaomi’s pressure is not small, and the data can be reflected.

According to the network data, in the whole year of 2022 and Q1 of 2023, Xiaomi’s mobile phone revenue declined by 20%. Keeping the third place in the world, the declining market share is the biggest drop among the major manufacturers.

The decline of the mobile phone business and the unclear start of the car have also become the own label of Xiaomi Automobile, a new entrant.

If people live for their dreams, should it become "living for reality" at this moment?

Some people say that Lei Jun is too optimistic, and he really underestimates the risk value of the automobile industry. But we are not Lei Jun, so we can’t consider what he is thinking.

But he is the man who created the Xiaomi empire.

I think that the annual speech in 2023 may be a charge before the birth of Xiaomi Automobile.

It seems that there is no car speech, but it is full of the shadow of making a car.

Lei Jun took his dream seriously, tried to break it down into one achievable goal after another, and then tried his best to achieve it, and so did Xiaomi. Only by down-to-earth growth can we have enough self-confidence, courage and determination to meet all the unknown challenges. "The same is true for Xiaomi to build a car.

Lei Jun’s dream is great. I want to interpret it as, "Xiaomi Auto will eventually achieve greatness because of its perseverance in these years." This confidence about cars was put into the speech by Lei Jun one by one.

I still firmly believe that those consoled chicken soup for the soul are Lei Jun’s interpretation of Xiaomi Automobile at this moment.

Schopenhauer said, "Life is either painful or boring, and happiness is also a delusion." This thoroughly pessimistic philosopher spoke frankly about the emptiness of human nature.

I think Lei Jun would also say, "Since life is boring, I will try to fill it."

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.

　　Editor’s note: The words here are not flashy, empty talk, and there is no "title party". In the network era of information bombing, we just want to quietly record the stories around us, pay attention to the cold and warm life, and take you to touch the questions of society.

　　Chinanews. com client Beijing, October 25 th:Why do young people eager to "go ashore and become public" take the civil service exam?

　　Author: Lang Lang

　　It is another year of national examination season. Since 2009, the national examination has registered more than one million people for 11 consecutive years.

　　Public examination fever, which is not a new topic, attracts social discussion every year.

　　"Iron rice bowl", "within the system" and "wanting to be an official" … … On the internet, it seems that public opinion can’t escape these stereotypes in interpreting the fever of public examinations.

　　However, focusing on individuals, those young people who embark on the road of public examinations either want to give themselves more opportunities to apply for jobs after graduation or have re-planned their lives and careers. In short, they hope to fight hard for themselves in an equal competition.

　　Data Map: A national examination center in Taiyuan, Shanxi Province, candidates are ready to enter the examination room. Photo by Wu Junjie

　　Four public exams: I didn’t think about anything except civil servants.

　　In April this year, Zhang Keran participated in the recruitment of civil servants for the fourth time, but she lost again, only 0.5 points away from the admission score.

　　She was disheartened and lay in bed for seven days without eating or drinking, constantly asking herself why she didn’t pass the exam again, and why she was so inferior to others. Cut off contact with the outside world, Zhang Keran like into thin air.

　　Her collapse is understandable. After all, since she graduated from college in 2015, all her life has revolved around public examinations, and becoming a civil servant has even become her dream.

　　As an only child, she doesn’t want to be too far away from home. In her own words, the "stability" and "security" of civil servants can best give her a sense of security.

　　At the age of 26, Zhang Keran, who is single, also plans to get married and start a family in the future. He has an official position in his hometown and is even an important bargaining chip when talking about marriage.

　　"Although it will not be rich and expensive, the work of civil servants can guarantee my basic life." She said.

　　Data Map: Candidates are looking for the examination room. Photo by Zhang Bin

　　The four-year journey of the public examination is inseparable from the support of family members. Grandpa has been Zhang Keran’s staunchest supporter since he made the decision to take the public examination in his senior year. The retired civil servant has a certain understanding of the system. After all, civil servants have a decent social status. In the eyes of his hometown, public officials eat "imperial grain" and are guaranteed to receive income through drought and flood.

　　Fairness is another important reason why Zhang Keran chose the road of civil servants. Zhang Keran, who graduated from an ordinary undergraduate college, deeply feels that the employment pressure is too great, and the civil service team is becoming more and more standardized and the selection method is fairer. For her, it is really the best choice.

　　In order to prepare for the fourth exam, the family spent more than 30 thousand to send her to a 53-day closed training class in a public training institution. Before leaving, my mother said, "This is your last exam. If you fail, don’t give me another exam!" " With pressure, from 8: 30 a.m. to 11: 00 p.m. every day, Zhang Keran dare not relax and can’t sleep at night.

　　After enduring great mental pressure and intense review rhythm, she still didn’t get the ideal result, which she couldn’t accept.

　　But she is still unwilling and plans to take the fifth civil service exam.

　　Photo courtesy of candidates who are studying in closed classes

　　Career choice: public examination is only one of the choices.

　　After taking the civil service exam for so many years, Zhang Keran’s dream is still to "go ashore" one day, which is a jargon among candidates in the public exam, referring to the success of the exam. In their view, if leaving the system is called "going to sea", then their goal should be called "landing".

　　Liang Yihui and Han Xiao are now "people on the shore".

　　Three years ago, when the university was about to graduate, Liang Yihui wanted to stay in Shenzhen. Getting a stable and secure job in such a big city could help him lay a relatively stable foundation.

　　In the next semester of junior year, Liang Yihui started the busy graduation season. Internship, campus job fair, graduation project, written interview … … After trying to do the simulation questions, Liang Yihui felt that it was possible to win the civil service exam, so he ended his internship early and began to concentrate on reviewing.

　　Piecemeal review +3 months of assault, Liang Yihui broke through the encirclement from the national examination army of millions in 2017 and "went ashore". Before that, he also got the offer from the company.

　　"Leave yourself a little retreat, and do something else if you don’t pass the exam." He said.

　　Compared with Liang Yihui, Han Xiao was a little confused in his graduation season.

　　He didn’t have a career plan when he failed in the postgraduate entrance examination. He just felt that he should have a job anyway, and he followed the resume of everyone in a daze. He changed five jobs five years after graduation, and finally decided on the public examination.

　　"My previous jobs were not what I wanted, and I didn’t have a sense of value," Han said with a smile, unwilling to get along like this.

　　He traveled to nearly ten cities and experienced 22 exams. He was eager to "go ashore" and even passed the highway toll collector. Finally, Han Xiao successfully "landed" in the civil service recruitment exam in Hebei.

　　In the data map, Xinhua News Agency issued Meng Delong photo

　　After "landing": the civil service profession "can be seen at a glance"?

　　After all the hardships, I finally "landed". Is the life after "landing" what I want? Just as they are for the civil servants in stabilizing selection, this feature of "stability" makes them questioned by the outside world.

　　On the Internet, whenever there is a public examination topic, netizens’ comments on public office are mostly "iron rice bowl", "wanting to be an official", "life at a glance" and "comfort within the system" … … However, as an experienced person, Liang Yihui, who has been working for two years, felt the challenge brought by his work.

　　"Communication and coordination, overall planning, deployment and implementation, summary and improvement, as long as you work hard and think well, you can make people grow." Liang Yihui said that civil servants are just a professional identity. From the perspective of posts and ranks, different heights do different things, which is full of changes and richness.

　　For him, since he chose to be a civil servant, he has to bear the corresponding post responsibilities, even if he went to other posts at the beginning, he has such an attitude.

　　"I have never imagined my ideal working state, but this state of civil servants is acceptable to me." Liang Yihui said.

　　Data map: Candidates walk out of the examination room. Photo by Wang Zhongju, a reporter from China News Service.

　　Han Xiao once disdained the work within the system. The potential "survival rule" of the office and the repetitive work content made him feel that this was a job that only people without ambitions would choose. However, after the social beating, he changed his mind about this job.

　　"You may not see the upper limit when you are admitted to a civil servant, but you can guarantee your lower limit," Han Xiao said. "You can’t guarantee the lower limit of your life when you go to a business, and it’s hard to live a life that you can see at a glance."

　　"The days when you look at the end are for those who don’t make progress all their lives." Persistently choosing the road of public examination, Zhang Keran is also quite disgusted with the outside world’s view that "public examination is a comfortable way". She believes that people who have this idea are a matter of attitude towards life, not a matter of occupation.

　　"If you only treat your work as a job, then any job is at the end of your life. If you do sales, you will be selling all your life; As a teacher, I have been a teacher all my life. Is it all at once? "

　　Zhang Keran obviously has a higher pursuit, and this ideal job has brought her a sense of self-identity. She doesn’t think the work of civil servants is particularly simple, but like a pinion, she promotes the progress of society and the country in repeated and day-to-day work.

　　Data map: Taiyuan, Shanxi, candidates who took the civil service exam walked into the test center. Photo by Wei Liang.

　　Cold thinking behind "public examination fever"

　　In 1994, the former Ministry of Personnel formally established the civil service examination and recruitment system, and organized the first civil service recruitment examination for the central state administrative organs. According to statistics from some media, the national examination in that year provided 490 places for more than 30 state organs, and finally 4,400 people formally applied for the exam, which is equivalent to 9 people competing for a position.

　　The real "public examination fever" occurred in the last ten years. Looking back at the number of applicants for the national examination in the past 10 years, the number of applicants for the national examination exceeded 1 million for the first time in 2009, and the number of applicants for the national examination has been more than one million for 11 consecutive years until the recruitment of the national examination in 2019. In the registration, the competition ratio of "one in a thousand" or even "one in a thousand" makes the "public examination fever" a topic of concern to the whole society.

　　"In many employment choices, many people still choose civil servants as their careers. After all, this is a relatively stable industry with guaranteed treatment." According to Wang Yukai, a professor at the National School of Administration, from the perspective of college students’ career choices, the advantages of civil servants’ careers are, on the one hand, decent jobs and respect, on the other hand, stable job security and career expectations.

Data map: Candidates enter the examination room, photo by China News Service reporter Chen Yushe.

　　"There is no denying that in the annual public examination army, many college students decide to prepare for the exam blindly. In the face of employment competition, they regard the public examination as one of their graduation ways and give themselves multiple opportunities." Ding Ya, an expert in public examination counseling and the founder of the hornbill public examination, said that in the face of the confusion at graduation, there is a relatively perfect growth system and career channels in the civil service system, which is also one of the factors that attract young people to enter the public examination.

　　Ding Ya said that at present, with the rapid economic and social development, the country needs to enrich more talents to enter the civil service, and the public examination is more professional and high-quality. College students are an important source of talent selection, and they should be attracted to the grassroots to make contributions.

　　As experts have said, judging from the requirements of the public examination itself in recent years, the recruitment policy has tilted to the grassroots level, the threshold for registration has gradually increased, and the job requirements have become more and more clear. The selection of civil servants by the state has become more and more detailed and strict.

　　"As far as the public examination itself is concerned, candidates need to make rational choices and carefully prepare for the exam. They should effectively prepare for the exam by post. The post means that candidates should choose suitable positions according to their own abilities and majors, and have a clear aim to maximize the matching between people and posts." Ding Ya said.

　　Ding Ya said that every year, candidates register for public examinations, and the competition ratio of some positions is too high. In fact, the civil service examination is only one of the public examinations, and there are examinations for public institutions and Selected Graduates. Some candidates who have repeatedly lost and fought can put down their attachment to a certain position and choose a matching unit according to their own abilities.

　　Wang Yukai said that in recent years, the recruitment policy of the national civil service examination is more inclined to the grassroots. "This is actually an important signal to those who apply for civil servants. Don’t simply think too high, but be pragmatic. You can go to the grassroots to get exercise. "

Recently, the red theme film "Shuang Shan Blocking War" jointly produced by Anhui Fang Quan Film Group, Hefei East Xincheng Wenlv Media Co., Ltd., Anhui Film Group and Anhui Wenyi Investment Group was selected for the 3rd Hong Kong Bauhinia International Film Festival, and Feidong element went international.

Movie poster. Photo courtesy of Peng Hongling

It is understood that the Hong Kong Bauhinia International Film Festival, approved by the Government of the Hong Kong Special Administrative Region, is a grand ceremony with the theme of China’s new mainstream films. Its purpose is to promote the internationalization of China’s new mainstream films, show the theme of the new era, new genre and new strength, unite outstanding filmmakers at home and abroad, and work together to show the new mainstream high-quality films that are harmonious, empathetic and resonant, and resonate with the new era.

The movie "Shuang Shan Blocking War" is full of elements in Feidong, and it is a theme film with the theme of anti-Japanese war, in which Feidong is the screenwriter, Feidong is the chief producer, Feidong County invests and the story takes place in Feidong. The 105-minute film tells the story of the Japanese invasion of Jianghuai during the Anti-Japanese War. Xu Daqiang, a company commander of the New Fourth Army, and Zhou Shanwen, a company commander of the Kuomintang, were ordered to stick to Shuang Shan, Qiaotou Town, Feidong County, and stop the Japanese invaders from going west. The joint operation of the two companies repelled several Japanese attacks, which showed the heroic spirit of China soldiers who died and fought bloody battles to the end.

The film was filmed in September, 2021, with a strong cast, written by Xu Zefu, a member of Chinese Writers Association, a member of China Television Artists Association and a native writer in Feidong, produced by Zheng Hui, chairman of Anhui Fang Quan Film Group, directed by Chen Yin, vice president of Hangzhou Traditional Culture Promotion Association, starring Hong Wei, a national first-class actor, and starring Guo Guangping, Liu Guanlin, Li Mingyu and Jiajia Ge.

The film was released in major theaters on January 26th, 2024, and the audience responded well. It is the second red theme film invested and filmed by Feidong County after the revolutionary historical film Yaogang 1949.

Feidong is a hot spot with a glorious red revolutionary tradition. Whether it is the origin of Hefei Central County Committee, the bonfire of eastward anti-Japanese war and the storm of crossing the river, it has stirred up powerful notes here, and countless people with lofty ideals have emerged, leaving behind 44 red sites and countless earth-shaking red stories, such as the memorial hall of the General Front Committee of the Crossing River Campaign, the Hefei History Museum of the Communist Party of China and the Cai Yongxiang Memorial Hall, which provide rich fertile soil for the creation of red theme films.

At present, Feidong County has created many patriotic film scripts such as Guild Wars at Huangtuan Temple, and it is expected to meet the audience one after another in the later period. (Peng Hongling)

Original title: National Fitness-Sports at the Right Time

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On the vernal equinox of the same day, a tug-of-war competition was held in the shopping mall of Erdaoqiao Community, Erdaoqiao Street, Tianshan District, Urumqi, to advocate national fitness and enjoy the warm sunshine in spring.

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo

On March 20th, residents and merchants participated in the tug-of-war competition. Xinhua News Agency reporter Faye Wong photo