This article comes from WeChat WeChat official account "national business daily".

Recently, social media such as friends circle were screened by a short film "Wukong".

The film tells the story that the hero, a little boy, loves the Monkey King since he was a child and wants to go to the cinema in the city to see "Make a scene in Heaven". The core of the film focuses on the juvenile spirit of "I don’t know much about heaven".

N+ Finance understands that although this short film did not directly reveal too much information about Huawei itself, it still caused a lot of interpretations, which is undoubtedly the expectation of HarmonyOS system and even Huawei.

Image source: Every photo by reporter Liu Ling

On May 21st, Yu Chengdong, CEO of Huawei’s consumer business, revealed:"As soon as this fall, at the latest next spring, Huawei’s own OS will probably be available.. "

In fact, the domestic mobile operating system has been tried by many manufacturers before. The giants include Baidu (BIDU.US) cloud OS and Tencent (00700)TOS, and the entrepreneurial team once had a little heart OS and Le Frog OS. And the most brilliant achievement belongs to Ali:

At the end of 2015,BABA.US) YunOS surpassed WP to become the third largest mobile operating system in China with a market share of 7.1%., second only to Android and iOS.

Now, times have changed, and Huawei HarmonyOS, burdened with the expectations of Chinese people, can make a scene like Wukong mentioned in the promotional film and fight its way out in the rivers and lakes of the mobile phone operating system?

In the short film Wukong, the little boy, obsessed with the Monkey King, is bent on going to see the Monkey King’s movie in the big city where "there is only one way to go over the back mountain and two more mountains, and it takes one night by car". He goes out alone, encounters a series of "adventures" and finally arrives at his destination in rags.

Some netizens commented that the spirit of the little boy and the spirit of Wukong are in the same strain, and the shadow can also be seen in Huawei.

Huawei officially released the film on May 23rd.

At the same time, Huawei announced that its "spare tire" had turned positive, and its self-developed Hisilicon chip and self-developed operating system "HarmonyOS" attracted much attention. This short film also triggered speculation about HarmonyOS system.

Huawei rarely makes statements to confirm or completely deny the rumors of HarmonyOS system. Ren Zhengfei, founder of Huawei, said in an interview with national business daily on May 21st:

“We can do the operating system, but it is not necessarily a substitute for others.Because we also need it in artificial intelligence and the Internet of Everything, but I don’t know exactly which ones are used and which ones aren’t. "

At the same time, he did not disclose whether HarmonyOS has been used in a small scale within Huawei.

Compared with Huawei’s low profile, "HarmonyOS" system keeps making new progress. On May 24th,The website of China National Intellectual Property Administration Trademark Office shows that Huawei has applied for the "Huawei HarmonyOS" trademark.. The application date is August 24, 2018, the registration announcement date is May 14, 2019, and the exclusive permission period is from May 14, 2019 to May 13, 2029.

Then, on May 29th, it was reported that a few days ago, Huawei submitted a trademark application for "HUAWEI ARK OS" to the European Intellectual Property Office, and "ARK" means "Ark" in English.

At the beginning of June, it was reported from the media that Huawei has started to test the mobile phones that will be equipped with HarmonyOS system, and the number of mobile phones in the test stage has reached one million. At the same time, Huawei also released the interface picture of HarmonyOS system, which is very similar to the current Huawei EMUI. The function arrangement, status bar, font layout and key color matching are almost identical.

On June 3rd, Huawei told N+ Finance that "we haven’t heard of it at all, so we can’t comment" on the rumor of testing HarmonyOS system on 1 million mobile phones.

It is understood that Huawei has been planning its own operating system "HarmonyOS" since 2012, aiming to become a substitute for Google’s Android system.

As for HarmonyOS, it is reported that the operating system has been greatly optimized for Linux (open source) and has been used in Huawei mobile phones (security part).

Combined with such news, Huawei’s HarmonyOS system comes to the fore. Tim Watkins, vice president of Huawei’s Western European market, has previously confirmed to the media that Huawei has been developing an operating system and will launch it soon.

Operating system is the soul of smart phone. As far as the current market is concerned, operating systems are mainly divided into two schools.They are Apple’s iOS system and Google’s Android system, which have a market share of 99%.

Since Apple’s iOS system is only for its own use and not open to other mobile phone manufacturers, Android system has become the only choice for many mobile phone manufacturers in China. Huawei’s EMUI system, Xiaomi’s MIUI system and vivo’s Fun touch OS system are all deeply developed based on Android system.

Wei Yongming, CEO of Feiman Software, wrote an article in 2012, "Why does Huawei Alibaba have to engage in an" independent "operating system? What is the soul of the operating system? ",the article said that taking Android as an example, the operating system open source license constraint is very loose, but:

"Google has certainly accumulated a large number of patents in the process of developing Android, especially Dalvik virtual machine and Java class library, and these patents are above the copyright and license of the software. In other words, if you derive a branch from the existing Android,If you want to sell the software running this derivative version of Android on your mobile phone, Google can immediately take out a patent stick to limit you."

According to Yu Chengdong’s description of HarmonyOS system, all Huawei mobile phones will be equipped with self-developed OS system in the future.Huawei’s self-developed operating system has opened up electronic devices such as mobile phones, computers, cars and tablets, and has been able to support a new software ecosystem for Huawei.

However, at present, the operating system has been occupied by Android and iOS. In order to occupy a place in Huawei’s HarmonyOS system, the first thing to be solved is the problem of software compatibility. After all, no company will adapt software for a system that is not used by many people.

In the research report "From Operating System to Chip-Counting is still stuck in the neck field (I)" released by China Merchants Securities in August 2018, it is pointed out that compared with foreign countries, the technical development of operating system is not a difficulty, nor is it a core factor restricting the development of domestic operating systems.

"The main reason why it can’t occupy a place in the market is that the domestic operating system lacks the ecological environment for high-quality applications."

At present, there are some doubts about the expansion of Huawei’s HarmonyOS system. Before Huawei’s "HarmonyOS", other domestic manufacturers tried to develop their own operating systems, but they didn’t really grow up in the end.

For example, Alibaba Yun OS once occupied 7% of the domestic mobile phone operating system market share from 2014 to 2015, which was also the "peak moment" of the domestic mobile phone system, but then the market share declined rapidly.

Yesterday, Xiang Ligang, the founder of Feixiang.com, expressed another view to N+ Finance. In his view,Huawei has shipped 200 million mobile phones this year, and Apple also has 200 million mobile phones. "Apple’s ecology can be done. Why can’t Huawei be an ecology?"

He said that the outside world’s doubts about Huawei HarmonyOS are mainly at two levels. First, many operating systems, including Windows, have not been done; Second, many people may not develop applications for Huawei systems.

Xiang Ligang said that Windows appeared earlier than Android, and then Android overtook it. The reason why it is not done well is becauseWindows is unfriendly to developers, with poor interface experience and poor interaction ability.

"Windows also charges mobile phone manufacturers, and of course it doesn’t do well. Huawei certainly does not have the problem of charging for its own use.Huawei’s understanding of the operating system has been very profound. And made a new compiler, which is compatible with Android applications.So it’s easy to build HarmonyOS, and I don’t think there is any problem. "

"Many people may not support Huawei’s application.But if Huawei sells hundreds of millions of mobile phones a year, why not apply it?If these applications are very difficult to do, then the current applications are Android, and they can be compatible by running the compiler once. "Xiang Ligang said.

Sun yanbiao, dean of the first mobile phone research institute, believes that the operating system mainly depends on the construction of ecology, and it takes time to build ecology. It took Apple four or five years to build its own ecology, and Android also took four or five years.Under the existing operating system, it will take two to three years for HarmonyOS to do it, and this time is inevitable.

"Why should Internet APP developers develop corresponding apps? This needs to be based on a large user base. What the new ecology often lacks most is the user group. Only by having a large user group can we make a profit, which is essentially a problem of Internet effect. In addition, the ecology that Huawei HarmonyOS needs to build is not only China, but also overseas, so it takes time. "

Sun Yanbiao emphasized that Huawei’s HarmonyOS system could not build a strong ecosystem in a short time, and the construction of this ecosystem was a slow process. "At that time, when Android was going to be an ecosystem, almost all mobile phones except Apple used Android’s operating system, but even in this case, it took almost four years for Android to sprout to rival Apple’s operating system."

Xiang Ligang also told reporters that after the release of the HarmonyOS system, it will change the market structure of global operating systems. HarmonyOS system appears after Android and Windows, and its understanding of operating systems is definitely deeper than that of Android.

"Huawei itself said that if you run it with a compiler, you can improve the efficiency by 60%. Android needs a virtualizer, and it doesn’t start the compiler from the bottom at all, while the HarmonyOS system starts compiling from the bottom, and the efficiency is definitely better than Android. " Xiang Ligang said.

In addition to Huawei, new news has also come from the operating system field.

On May 25th, the media revealed that KaiOS Technologies, the manufacturer of the third largest mobile phone operating system in the world, had received a $50 million financing in Series B..

In addition, ZTE is also developing a mobile phone operating system based on independent intellectual property rights. The industry believes that the operating system may show a diversified trend and is expected to usher in a new round of competition.

The latest news is that on May 31st, it was reported that Mate 20 Pro, which was previously removed by Google, was back, and it continued to support the latest Android Q Beta.

Earlier, Google’s parent company Alphabet announced that it would stop some cooperation with Huawei and erase the name of Huawei Mate 20 Pro on the Android Q Beta page.

Chery Fengyun T9 is about to open for pre-sale on April 18th. With its plug-in hybrid system, avant-garde design and luxurious interior configuration, this medium-sized SUV has attracted the attention of many consumers.

In terms of appearance design, Chery Fengyun T9 cancels the traditional net design and adopts a full-bodied closed front grille with semi-circular chrome decoration, creating a strong sense of future science and technology. Vents arranged vertically on both sides and narrow and sharp headlights make the front face tougher and give people a strong visual impact.

On the side of the car body, the new car adopts a two-color design, the color of the roof and the car body is different, and at the same time, it is equipped with a retractable hidden door handle, showing a sense of fashion. The style of large-size rims is similar to that of Tiggo 9, which further enhances the sporty atmosphere of the whole vehicle.

In the rear part, the new car is equipped with a spoiler, and a through taillight group design is adopted, and the Chery LOGO is placed in the center to show the brand identity. The rear enclosure creates a hidden exhaust effect with rich lines, which makes the whole vehicle more spacious visually.

Entering the car, the interior design of Chery Fengyun T9 is equally amazing. The blue-and-white color matching design with large-area wood grain decoration not only shows the clean energy power, but also creates a warm and comfortable atmosphere. The dual screen design of the full LCD instrument connected with the central control multimedia display screen not only enhances the sense of science and technology, but also makes the driving information more intuitive and readable.

In terms of power, the new car is equipped with a full-scene intelligent four-wheel drive system and a C-DM plug-in hybrid system. The acceleration time of 0-100km/h is only 4.26 seconds, and the performance is strong. At the same time, the comprehensive cruising range of the new car exceeds 1400km, the pure electric cruising range can reach 165km, and the fuel consumption is only 4.2L/100km, showing excellent energy-saving performance.

In addition, Chery Fengyun T9 is equipped with many intelligent technology configurations, such as Qualcomm Snapdragon 8155 chip, 5G Gigabit network, SONY audio system, etc., which provides drivers with a more convenient and comfortable driving experience.

a surname; short for Europe; luckyEurope is a close neighbor of the Middle East. Since the outbreak of the Arab Spring, European countries have generally paid more attention to the situation in the Middle East. As the spokesman of European countries’ political and diplomatic interests, the EU’s intervention and influence on the situation in the Middle East is obvious, and it has become an important external force affecting the development of the situation in the Middle East. Facing the derailed development of the situation in the Middle East, considering its own stability and security factors, the EU hopes to maintain stability and peace in the Middle East. In particular, the proliferation of terrorism and extremist forces in the Middle East poses a major threat to the political and security situation of the EU. The EU hopes to show its political and diplomatic influence by playing a role in Middle East affairs. The recent wave of refugees fleeing from the Middle East has brought great pressure to the EU countries, and it has become an urgent task for the EU to deal with the chaos in the Middle East. In the future, the EU’s Middle East policy will face great challenges.

The Middle East in EU’s Foreign Relations

Europe’s concern about conflicts and crises in the Middle East stems from historical, cultural and geopolitical factors of both sides. After the Madrid Middle East Peace Conference in 1991, Sweden, Norway, Britain, France and other European countries began to actively mediate the Arab-Israeli conflict. In 2000-2002, a serious conflict broke out between Israel and Palestine. Together with the United Nations, the United States and Russia, the European Union established the "four-party talks" mechanism on the Middle East issue, which played an important role in mediating the positions of both sides and coordinating the international community in mediating the Palestinian-Israeli conflict. During the international negotiations on the Iranian nuclear issue that have lasted for many years, the EU countries represented by France, Britain and Germany have become an important force in the international negotiations on the Iranian nuclear issue.

In recent years, the coordination and implementation capacity of the EU’s Common Foreign and Security Policy has been continuously improved, and it has played an important role in many international issues, especially in the Middle East. On December 12, 2003, the EU Summit held in Brussels, Belgium, adopted the "EU Security Strategy" document submitted by Javier Solana, the EU High Representative for Foreign Affairs and Security Policy. According to this document, the EU has determined that "ten Mediterranean countries are the neighboring countries in the southern part of the Mediterranean", namely, Morocco, Algeria, Tunisia, Israel, Palestine, Syria, Jordan, Libya, Egypt and Lebanon. [1] Among these ten countries, Tunisia, Libya, Egypt and Syria have happened to be the countries that have undergone great political changes in the Middle East since the end of 2010. It is not difficult to understand that the EU’s political, diplomatic and even military actions, such as intervention, mediation, mediation and pressure on these countries with turbulent political situation, are the embodiment of its practice of the Common Foreign and Security Policy.

The EU responds to the changes in the Middle East

And the actions and measures of the crisis

At the end of 2010, the political situation in Tunisia changed suddenly. With the development of the situation in Libya, Syria and Egypt, the European Union has intervened and interfered with the development of these countries in various forms, becoming an important external force affecting the development of the situation in the Middle East.

1. The EU and NATO led the use of force against Libya to overthrow the Qaddafi regime.

In the Libyan crisis in 2011 and the subsequent Libyan war, the EU and NATO played a leading role, while France became the most active EU country advocating the use of force against Libya. Shortly after the NATO-led military operation began, France took over the command of the Libyan war from the United States. France not only spared no effort to attack Libyan government forces militarily, but also reached out to Libyan opposition in politics, becoming the first country to reach out to Libyan political forces opposed to Gaddafi’s government. Soon, France took the lead in recognizing Libya’s "National Transitional Council". After the collapse of Gaddafi’s regime, French President Nicolas Sarkozy was also one of the first western leaders to visit Libya.

France’s position and attitude on Libya is closely related to France’s own strategy in North Africa and the Mediterranean region. France’s historical ties and complex with Libya and North Africa determined its "strong concern" for Libya and African affairs. At the same time, the political ambition and great power consciousness of then French President Nicolas Sarkozy greatly influenced France’s political adventure of taking the lead in overthrowing Gaddafi by military means. Of course, due to Gaddafi’s long-term anti-Western policy in the past, the EU took advantage of Libya’s political crisis to overthrow Gaddafi’s regime, which is beneficial to the EU’s political and security interests and to enhance the EU’s influence.

Second, the EU strongly supports the Syrian opposition and tries to overthrow Bashar? Assad regime

In the spring of 2011, demonstrations against the Bashar government broke out in Syria, and the domestic situation quickly became turbulent. In the following years, western countries, represented by the European Union, constantly urged the Syrian authorities to carry out reforms in line with public opinion. However, the development of the situation in Syria did not follow the direction hoped by the European Union and the outside world, but fell into a civil war, leading to rampant extremist forces.

In order to force Bashar to step down as soon as possible, the EU tried to adopt the "Libya model" to foster Syrian anti-government forces. On February 24, 2012, with the support of international organizations such as the European Union and the Arab League and some Arab countries, the first international conference of "Friends of the Syrian People" was held in Tunisia, attended by representatives from 70 countries including the United States, Britain and France. On the day of the meeting, British Foreign Secretary Haig said that Britain would formally recognize the Syrian National Committee, the largest opposition in Syria, as the legal representative of the country. In November 2012, French President Hollande announced that he recognized the "National Alliance" as "the sole legitimate representative of the Syrian people" and the "future government" of Syria. This means that France has become the first western country to formally and fully recognize Syria’s "National League". [2] But since then, the Syrian opposition has not formed an authoritative political organization supported by various forces. In June 2014, Bashar? In response to Assad’s re-election in the Syrian presidential election, the European Union issued a statement saying that this presidential election in Syria cannot be regarded as a "real democratic voting process". This gesture shows that although the EU is unwilling to accept Bashar to take charge of Syria again, it does not have an effective strategy to overthrow the Syrian regime as soon as possible.

3. The EU supports the changes in Egypt and pays attention to the prospects of domestic political development in Egypt.

In February 2011, popular demonstrations broke out in Egypt, and President Mubarak, who had been in power for many years, had to announce his resignation on February 11. The EU immediately issued a statement expressing its support for the smooth transition of the Egyptian regime. European Council President Van Rompuy, European Commission President Barroso and EU High Representative for Foreign Affairs and Security Policy Ashton also issued a joint statement on the same day, welcoming Mubarak’s resignation.

After Mubarak stepped down, the situation in Egypt did not develop smoothly. In June 2012, the leader of the Muslim Brotherhood, Morsi, representing the religious conservative forces in Egypt, was elected as the president of Egypt, and the European Union recognized it after the Muslim Brotherhood won. After Mursi took office, he was once committed to improving relations with the West. In September 2012, President Morsi visited the EU headquarters and Italy respectively. In January 2013, European Council President Van Rompuy visited Egypt and said that the EU would provide Egypt with 5 billion euros in loan assistance. In the same month, President Morsi visited Germany. In April, Ashton, the EU High Representative for Foreign Affairs and Security Affairs, visited Egypt.

On July 3, 2013, the Egyptian military ousted the leader of the Muslim Brotherhood, Morsi, who had been in power for only one year. The EU reacted cautiously. On July 4th, Ashton, the EU’s foreign policy representative, said in a statement that the EU is very concerned about the development of Egypt and believes that there are profound differences in Egyptian society. In order to learn more about the development of the domestic situation in Egypt, Ashton went to Egypt on July 30, 2013 to meet with the imprisoned former Egyptian President Morsi, which was the first contact with the outside world after Morsi stepped down. In August, the EU announced an embargo on some military supplies to Egypt. In June 2014, Egypt held a general election, and former military leader Sethi won. The EU sent an observer mission to supervise the elections in Egypt. After the elections, the EU issued a statement and accepted the election results in Egypt. After Sethi came to power, the EU made many contacts with the Egyptian authorities on issues such as resuming assistance to Egypt and accelerating the domestic reform process in Egypt.

Fourth, the EU used political and economic sanctions to put pressure on Syria, Egypt and other countries.

On the Syrian issue, the EU is the first western power to impose sanctions on the Syrian government. In May 2011, the EU began to impose sanctions on the Bashar government. The EU foreign ministers’ meeting adopted a resolution on May 14th, 2012, and decided to expand the scope of sanctions against Syria. Since May 2011, the EU has imposed several rounds of sanctions on Syria, and a total of 43 Syrian enterprises and 128 individuals have been included in the sanctions list.

During the political turmoil in Egypt, the EU not only exerted political influence, but also considered using economic means such as sanctions to influence the development of the domestic situation in Egypt. The EU is Egypt’s most important economic partner. As early as 2001, the EU signed the Egypt-EU Partnership Agreement with Egypt. According to the agreement, all industrial products and some agricultural products exported from Egypt to Europe enjoy duty-free treatment. At the stage of the political crisis in Egypt, the EU thought of using the cancellation of preferential trade conditions with Egypt to put pressure on the Egyptian authorities. In July 2013, when the Egyptian military government overthrew the democratically elected Mursi government, the EU decided to suspend the export of weapons to Egypt, but the economic assistance to Egypt continued. After Sethi was elected President of Egypt, the EU decided to maintain its economic assistance to Egypt.

V. EU strengthens security and counter-terrorism measures to deal with the threat of "Islamic State"

In the EU’s foreign and security policy, combating terrorism and terrorist threats is an important content. The Middle East is a high-incidence place of global terrorism. Considering its own stability and security, the EU strongly supports the countries in the Middle East in their struggle against terrorism. However, due to the definition of terrorism and different views on some organizations engaged in anti-government activities, the EU and some countries in the Middle East also have some differences in the field of counter-terrorism.

In September 2014, US President Barack Obama announced the establishment of an international "anti-terrorism coalition". Most of the allied countries expressed political support for this move by the United States, but they were extremely cautious about sending troops to war. German Foreign Minister Steinmeier said that Germany will not participate in the US air strikes against Syria. However, Steinmeier believes that the military strike plan of the League of Nations against the Islamic State should be based on "political strategy". He also said that Germany is ready to provide weapons to Iraqi Kurdish armed forces.

Although the EU strictly guards against terrorist organizations and terrorists from the Middle East from going deep into EU countries to create terrorist incidents, the sporadic terrorist incidents in EU countries in recent years still show that the EU’s security concerns are not unreasonable. Especially after the rise of the "Islamic State" forces in the Middle East in 2014, it has great appeal to young people with extreme religious ideas in many European countries. Some European citizens with extreme ideas have defected to the "Islamic State" through various channels. According to a British study, the "foreign aid" that went to Syria to participate in the war came from at least 14 European countries. Among them, Britain, France and Germany participated in the largest number of people, and hundreds of people from each country participated in the war. In addition, there were many citizens from Norway, Denmark, Belgium, Austria and other countries. Once these people return to China, they will pose a serious threat to the security of some European countries. On January 7, 2015, a terrorist attack on Charlie Hebdo magazine occurred in Paris, France, killing and injuring more than 10 people. According to a preliminary investigation by the French police, the suspect once went to Yemen and other turbulent countries in the Middle East to fight. This incident is enough to show that the influence of terrorist organizations and terrorist ideas originating in the turbulent region of the Middle East on EU security cannot be ignored.

The EU’s response to the changes in the Middle East

Restricted factors and prospect analysis

No matter from the perspective of hIStorical ties or geopolitics, there is no reason for the EU to ignore the major political changes in the Middle East and countries. However, from dealing with the growing tide of refugees to how to combat the Islamic State (IS) forces, the EU is facing more and more challenges. The EU’s intervention in the situation in the Middle East, including its influence on the internal political process of some countries in the Middle East, is not only restricted by the EU’s ability and desire, but also influenced by the increasingly fierce competition pattern among major powers in the Middle East.

First, the refugee tide in the Middle East: the urgent task for the EU to deal with the chaos in the Middle East

As the EU is adjacent to the Middle East, a large number of refugees fleeing from countries in the Middle East turmoil all take European countries as their escape destinations. According to the estimation of Antonio Guterres, the United Nations High Commissioner for Refugees, as of June 2015, there have been 11 million refugees since the outbreak of the Middle East crisis, including 7.5 million refugees in Syria. 4.5 million Syrian refugees have fled to neighboring countries such as Lebanon, Jordan and Turkey. Refugees from Libya, Syria and other countries have ventured to escape to European countries such as Italy by boat. So far, more than 2,000 people have been killed in the sea. In May 2015, the European Commission put forward a proposal that member States accept refugees according to quotas, but it was opposed by some countries. In August 2015, during the meeting, the leaders of France and Germany put forward a proposal to accelerate the establishment of a unified refugee policy in the European Union. In September, a 3-year-old boy in Syria was killed at sea, which triggered a big discussion among EU countries on their refugee policies. Governments such as France and Germany indicated that they would increase their efforts to accept refugees. On September 9th, European Commission President Jean-Claude Juncker announced a refugee quota scheme: 22 member states of the European Union will share 120,000 refugees in Hungary, Greece and Italy, including 31,000 refugees in Germany, 24,000 in France and 15,000 in Spain. The plan was enforced after being discussed by EU interior ministers. However, EU countries have different attitudes towards accepting refugees. Germany is relatively active and is the EU country that has received the most refugees in recent years.Nordic countries such as Denmark are relatively negative. However, if the situation in Syria, Libya and other countries continues to deteriorate, a considerable number of millions of refugees currently stranded in Lebanon, Jordan and Turkey will still regard EU countries as refugee destinations, which will put pressure on the EU.

Second, the EU needs to strengthen cooperation with other big countries in the process of coping with the changes and crisis in the Middle East.

The turmoil in the Middle East has a great impact on the political and security interests of Europe, which makes the EU pay close attention to the development of the situation in the Middle East. However, as a supranational international actor, the effect of its foreign policy has great limitations. The EU’s role as an international actor in foreign and security policy continues to be a "dwarf" image, and the foreign and security policies of nation-states within the EU are still its dominant feature. [3] The biggest disadvantage of the EU in intervening and dealing with hot issues in the Middle East is that the EU’s diplomatic executive ability is "virtual", and its political diplomatic resolutions and initiatives are not binding on its member States. In the end, the foreign policy of the European Union needs to be recognized and implemented by various countries within it to achieve results. In addition, the EU needs better cooperation with the United States, Russia and other big countries to play its role. Therefore, on many major issues in the Middle East, the EU plays a more "follower" or "coordinator" role. Of course, once there is an opportunity, the EU will spare no effort to play its role. For example, during the implementation of a comprehensive agreement on Iran’s nuclear issue, the EU’s position and attitude are crucial on issues such as lifting economic and military sanctions against Iran.

Third, the ability and effect of EU intervention in Middle East affairs are subject to many factors.

Whether it is Libya or Syria, the EU’s influence on the long-term development of internal situations in these countries is limited. After Gaddafi’s downfall, the situation in Libya continued to be turbulent, and even there was a situation of warlordism and melee, and external forces such as the European Union could do nothing about it. Regarding the situation in Syria, although the major EU countries have long cut off official ties with Bashar regime, Bashar won the domestic election for re-election in June 2014, and the EU seems to have no other better way except not to recognize it. Especially in dealing with the extreme armed threat of the Islamic State, the EU is one of the 54 countries and organizations participating in the US-led "anti-terrorist coalition". However, the EU is particularly cautious about whether to send ground troops to participate in the war. None of the EU countries have clearly stated that they will consider sending ground troops to participate in the war in the future, which shows that the EU countries are mainly concerned with preventing terrorists from infiltrating into Europe and are unwilling to send troops to fight in Syria and Iraq.

In a word, out of consideration of its own political, economic and security interests, and in order to better show its political influence, the EU keeps close attention to the development of the situation in the Middle East, but its ability and effect of intervention and intervention are also limited. Among the external forces affecting the development of the situation in the Middle East, the EU is indispensable, and it still needs to cooperate with other countries and international organizations.

(The author is from China Academy of Social Sciences.Researcher of west asia and africa Institute)

(Source: Contemporary World)

CCTV News:According to the data released by China Federation of Logistics and Purchasing on November 14th, the express logistics index of China in October was 99.9%, down 3 percentage points from last month. From the sub-indices, the business express index and rural express index dropped by 4.1 and 3.1 percentage points respectively, falling below 100%; Cross-border dropped slightly by 2.2 percentage points, but above 100%; The employee index and convenience index also declined to varying degrees. On the whole, the domestic economic operation has slowed down this month, and the frequent spread of epidemics has had a certain impact on the production and operation of enterprises. Under the influence of short-term factors, the supply and demand ends of the market have narrowed, and the consumption and employment markets have been restricted again in the case of improvement last month, and the express delivery index has fallen back below 100%.

The manufacturing business express index dropped slightly. In October, the business express index of manufacturing industry was 98.8%, down 5.1 percentage points from last month, and 10 of the 21 industry indexes of manufacturing industry were higher than 100%. In terms of industries, the trend of basic raw materials and chemical industry fluctuated at a low level. The business express index of ferrous metal smelting and processing industry, nonferrous metal smelting and processing industry and chemical raw material products industry was 94.8%, 95.8% and 94.2%, down 2.5-3.7 percentage points from last week. The equipment manufacturing industry as a whole presents a relatively active trend. Equipment manufacturing and transportation equipment manufacturing declined slightly by 2.2 and 4.3 percentage points, but the overall level was still around 102%. Special equipment manufacturing and other manufacturing industries rebounded slightly by 1.6 and 1.1 percentage points, and the business express index of communication equipment manufacturing and automobile manufacturing reached above 105%. Business activities of consumer goods manufacturing industry are on the rise. Driven by the "Eleventh" National Day holiday, the business express index of some consumer goods manufacturing industries continued to rise. Among them, the business express index of textile industry, textile and apparel industry, food, wine and medicine manufacturing industry was 0.6-0.9 percentage points higher than that of the previous month, and the wood and furniture manufacturing industry rebounded by 1.5 percentage points to reach the level of more than 105%.

Business activities in the service industry have slowed down. In October, the business express index of service industry was 98.2%, down 3.3 percentage points from last month, and 6 of the 14 industry indexes of service industry were higher than 100%. In terms of industries, under the continuous influence of the epidemic, most sub-indices have declined this month. Among them, the real estate business express index was 102.9%, down 2.3 percentage points from last month. The basic service industry has a good prosperity. The business express index of scientific research technology and information technology services remained above 105%, down 1.7 and up 2.8 percentage points respectively from last month. Business activities in the production and service industries declined in an all-round way, all below 100%. The business express index of finance, wholesale and retail and logistics services dropped by 1.5, 1.3 and 3.8 percentage points compared with last month. The business activities of consumer entertainment-related service industries continued to be weak and active. The indexes of accommodation, catering, rental services, culture, sports, entertainment and business express were 90.5%, 96.3% and 90.1%, dropping 3.6-5.2 percentage points from the low level.

Jobs have narrowed. In October, the employee index was 102.5%, down 1.1 percentage points from the previous month. By region, the index of employees in the eastern, central and western regions has declined to varying degrees, with a range of 0.7-3.8 percentage points. The employee index in Northeast China rebounded slightly from last month, reaching 102.1%.

The convenience of business operations has dropped rapidly. In October, under the influence of frequent outbreaks, the convenience index dropped by 3.2 percentage points from the previous month to 52.2%. In terms of sub-items, the accessibility index was 55.5%, down 1.5 percentage points from last month; The convenience index of government services was 50.7%, down 2.6 percentage points from last month; The convenience index of public facilities was 52.7%, down 3.8 percentage points from last month; The delivery convenience index was 50.1%, down 5 percentage points from last month.

　　Intermediaries are an important part of the real estate market. Due to the changes in the real estate market in recent years, incidents of intermediaries "asking for salaries" from developers have also occurred from time to time.

　　Recently, a document titled "Notice on Matters Related to Shenzhen Zhongyuan Feedback Commission Advance" circulated on the Internet, in which the information that "each developer/agent has not paid Shenzhen Zhongyuan’s commission exceeds 1 billion" attracted attention.

　　Well-known intermediaries post for commissions

　　The signature of the online document is "Shi Junrong, CEO of Zhongyuan Group", and the time is August 11, 2023.

　　According to the document, in recent years, the real estate industry has been sluggish, and developers’ capital chains have been broken and thunderous, unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.

　　According to First Finance, insiders of Zhongyuan Group confirmed the authenticity of the above documents to First Finance.

　　"According to the practice of the real estate sales industry for many years, the income of sales personnel includes basic salary and commission, and the commission needs to be paid after receiving the sales commission from the developer/agent." The above-mentioned commission payment system has been implemented by Zhongyuan Group since its establishment 45 years ago, and the basic salary part of employees has always been paid in full on time every month, and there has never been any delay in salary or malicious arrears of salary.

　　Regarding the commissions not received by employees, the above-mentioned document states that if Shenzhen Zhongyuan is required to advance the commission without receiving the sales commission from the developer/agent, even if only the commission of the grassroots employees is advanced, the amount of funds that need to be advanced has exceeded 400 million yuan, which will make the company’s operation more difficult. For the reasons mentioned above, Zhongyuan Group and Shenzhen Zhongyuan do not have the prerequisites for advance payment of employee commissions and partner commissions without receiving the sales commission from the developer/agent. However, considering the living difficulties of some particularly difficult employees, the board of directors of Zhongyuan Group has decided to issue special hardship pensions to employees with special difficulties. Employees with special needs can submit applications according to the process, and the group employee association will review and approve them.

　　Involving Evergrande, Baoneng, etc

　　According to public information, Shenzhen Zhongyuan belongs to Zhongyuan Group, which was established in 1978 and is a large-scale comprehensive real estate service enterprise mainly engaged in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management, data integration, and investment immigration.

　　The company’s official website shows that currently, Zhongyuan Group has more than 55,000 employees, 2,500 directly-operated floor shops, and has established branches in 60 cities around the world, with business reaching hundreds of cities. It has become a pioneer and leader in the real estate agency industry.

　　According to the Shanghai Securities News, Shenzhen Zhongyuan is the abbreviation of Zhongyuan Real Estate Agency (Shenzhen) Co., Ltd. It is a large professional real estate agency company in Shenzhen. Since 2001, the number and sales volume of real estate agents in the secondary market have accounted for the main share of the Shenzhen real estate market.

　　Shenzhen Zhongyuan provides research services for government land investment, full consultation planning and sales agency services for developers, and residential, office, shop, factory rental and sales brokerage services, as well as mortgage, appraisal and other services for customers in Shenzhen and Hong Kong.

　　The above-mentioned document states that in recent years, the real estate industry has been sluggish, and the capital chains of major developers have been broken one after another. They have been unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.According to statistics, the developers/agents have not paid Shenzhen Zhongyuan commission more than 1 billionThe court has initiated a lawsuit to pursue the amount of 535 million yuan.Where the court has ruled that the amount of enforcement exceeded 400 millionThe amount to be judged 135 million multiple.

　　At present, the main developers and projects sued by Shenzhen Zhongyuan include Kaisa, Hengda, Baoneng, Shimao, Longguang, and Jixiangli. The above-mentioned real estate developers who have been sued recently are also subject to various news.

　　According to First Finance, Bai Wenxi, vice chairperson of China Enterprise Capital Alliance and chief economist of IPG China, told First Finance that from the perspective of creditor repayment order, the payment of intermediary sales commission should be classified as ordinary creditor’s rights, and the general supplier is in the same sequence, and the repayment order is after the senior debt rights with secured mortgage and other credit enhancement conditions, and before preference share.

　　Bai Wenxi said that in the process of chasing commissions, real estate intermediaries can seize as many of the other party’s effective assets and key current accounts as possible by means of pre-litigation preservation, and then fully negotiate with the other party to achieve maximum reconciliation as much as possible, so as to recover claims as soon as possible.

　　Shenzhen second-hand housingDeal size shrinks

　　A massive loss of employees

　　Data from the Shenzhen Real Estate Intermediaries Association shows that since 2020, the transaction volume of second-hand houses in Shenzhen has continued to decline. From 2020 to 2022, the number of second-hand houses signed online in Shenzhen (the number of sales and purchase contracts initiated on the Shenzhen real estate information platform, and the number of non-final transactions) was 120,295, 44,375, and 26,853, respectively. The number of second-hand houses recorded in the first half of this year was 20,852, only a fraction of the peak in 2020.

　　On July 12 this year, data disclosed by the Shenzhen Real Estate Intermediaries Association revealed that the average monthly turnover of second-hand real estate agents in Shenzhen in the first half of this year was 0.09 units per person, translating to an intermediary who could only sell 1.08 units a year.

　　In recent years, the scale of second-hand housing transactions in Shenzhen has shrunk, leading to a large loss of employees.

　　"At the peak of the market, there were more than 60,000 star-rated intermediaries (real-name registration practitioners) in Shenzhen, but now there are only more than 20,000 people left, and the industry is struggling to survive," said a relevant person from the Shenzhen Fangfang Association. In addition, the "newcomer rate" of Shenzhen’s intermediary industry in the first half of this year was about 21.6%. In 2020, when the market is hot, 49.3% of practitioners are newcomers.

　　The Shenzhen Real Estate Intermediaries Association pointed out that the first-quarter "phased Xiaoyangchun" market in Shenzhen’s second-hand housing market came to an abrupt end after entering April. Even from the second quarter, the monthly transaction volume continued to drop, and returned to the embarrassing situation of less than 3,000 units per month during the annual epidemic. In the final analysis, after the market bottomed out, market confidence has not been completely restored. After entering the second half of the year, with the accumulation of new housing sales pressure, the white-hot competition for second-hand housing and the weakening of market expectations for policies, in the absence of any support to stabilize expectations, it may be difficult for the market to reproduce a similar "phased Xiaoyangchun" market in the first quarter in the near future.

　　edit|Sun Zhicheng, Yi QijiangProofreading |Zhao Qing

　　The daily economic news is comprehensive from Securities Times, China Business News, Shanghai Securities News, etc

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."

　　Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."

　　"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.

　　Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.

　　Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "

　　Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."

　　According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.

　　As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "

　　In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.

　　"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.

　　Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.

　　As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.

　　Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."

　　Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.

　　Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."

　　Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.

　　In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)

In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.

　　() The Record Form of Investor Relations Activities was released on June 26th. On June 26th, 2023, the company was investigated by an institution with the type of overseas institution. The main contents of investor relations activities are introduced:

　　Q: What are the highlights of Tengshi N7?

　　A: Tengshi N7, which is positioned as an "intelligent luxury hunting and running SUV", combines the forms of hunting car, coupe and SUV, and its appearance breaks the design boundary of traditional luxury SUV models. The interior cockpit inherits π-Motion’s aesthetic concept of endless exploration of potential energy, and creates a super-sensory interactive intelligent cockpit with five senses of space, perception, hearing, touch and smell, and potential energy extension. In terms of intelligence, N7 is the world’s first intelligent air body control system (standard version), and together with Tengshi Link super intelligent interactive cockpit and Tengshi Pilot advanced intelligent driving assistance system, it forms three intelligent technologies of Tengshi N7: intelligent chassis, intelligent cockpit and intelligent driving. With the help of BYD technology empowerment, Tengshi N7 adopts hard-core technologies such as newly upgraded E platform 3.0 and CTB technology to help create a new luxury of vehicle technology.

　　Q: What’s the progress of the company’s new models at sea?

　　A: On June 22nd, 2023, BYD joined hands with Australian local partner EV Direct to hold the launch conference of BYD DOLPHIN at Ocean World on the Gold Coast. The prices announced on the spot were 38,890 Australian dollars for the standard endurance version, 44,890 Australian dollars for the long endurance version, and 49,990 Australian dollars for the sports version (about 240,000 RMB). The listing of BYD DOLPHIN has brought more choices to the Australian market. This model will continue to enrich BYD’s product matrix and car scenes in Australia, inject a touch of bright color into Australia’s new energy green future, and help Australia achieve a new energy green future.

　　Q: What is the overseas sales situation of the company’s new energy passenger cars?

　　A: According to the data of AutoLife official website in Thailand, the number of BYD ATTO3 (Yuan PLUS) was 2,025 units in May, and it won the champion of pure electric vehicle sales in Thailand for the fifth consecutive month. From January to May, 2023, the total number of BYD ATTO3 was 9,310, accounting for 38.6% of the market, and it continued to lead the pure electric passenger car market in Thailand.

　　Q: Looking forward to the advantages and highlights of the brand’s easy Sifang technology platform?

　　A: In January 2023, the company officially released Easy Sifang Technology. Easy Sifang technology takes the independent drive of four motors as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, bringing consumers the ultimate safety, performance and experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

　　Q: Looking forward to the channel model and the expected listing time of U8?

　　A: Wangwang U8 Deluxe Edition is expected to be officially launched in August 2023, and it is expected to be delivered in September. Looking up to the brand will adopt self-operated sales channels, including self-built looking up to the central store and looking up to the exhibition hall. At present, the first batch of store building work has been started in 16 cities, and it is expected that the trial operation will begin in August, and more cities and store building progress will be announced one after another;

　　Details of participating institutions are as follows:

With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.