On February 1, Zheng Junkang, the secretary of the Liuzhou Municipal Party Committee of Guangxi, "angrily scolded" the city’s transportation bureau for not managing the taxi chaos, triggering a heated debate across the country. Ten days later, the secretary said again, asking the public security to take action to rectify the taxi, strictly investigating the monopoly and "black" situation. Half a month has passed, how about the rectification of the taxi chaos in Liuzhou City?　　

　　On February 13, people took a taxi in front of the Liuzhou bus terminal.

　　The secretary angrily scolded the transportation bureau: it is not good to manage the rental and take down the entire team

　　Previously, in Liuzhou railway station, airport and other places, taxi drivers did not set meters, sat on the ground to raise prices, refused to carry passengers, "picking and choosing", and pooling passengers to charge indiscriminately. This series of chaos has often been reported in the newspapers and has been criticized by citizens and tourists.

　　On the 1st, Zheng Junkang, secretary of the Communist Party of China’s Liuzhou Municipal Party Committee, put down his harsh words against the taxi chaos. He ordered the city’s transportation department to manage the taxi chaos within two months, otherwise it will be held accountable. He said: "The relevant departments can’t control this phenomenon, right? If you don’t manage it well, you will be dealt with by the entire team. If you don’t dare to control it, you will send someone who dares to control it."

　　After being named, the Liuzhou Municipal Transportation Bureau said it would use the most severe measures to rectify "chaos". The Liuzhou Municipal Transportation Bureau studied and formulated the "Liuzhou Taxi Car" Chaos "special project centralized rectification action plan", and carried out arrangements for taxi rectification actions. The city’s comprehensive traffic law enforcement detachment increased the intensity of road law enforcement and invested in unannounced visits to investigate and deal with taxis who were reported and complained. After filing a case, the reward was 200 yuan for **** people.

　　On the 13th, taxis in front of Liuzhou Railway Station entered the waiting point in an orderly manner to wait for passengers.

　　Unannounced visit: How is the taxi chaos rectified?

　　After a series of rectification for half a month, how is the current taxi chaos in Liuzhou? On the 13th, the reporter visited the Liuzhou Railway Station, Bus Terminal, South Bus Station, Airport and other problem-prone areas.

　　On February 13, people in Liuzhou Railway Station queued up in an orderly manner to take a taxi.

　　A warning sign was set up on the side of the road near the railway station, prohibiting taxis from parking and picking up passengers at will, and all taxis were only allowed to wait for passengers at the specified location… I saw a long queue of passengers in an orderly manner in front of the taxi waiting point at the railway station, and the staff of the Comprehensive Traffic Law Enforcement Detachment commanded here to help passengers stop cars and supervise taxis to regulate passengers. There were also taxi reporting and complaint phone warning signs on the scene, and it was difficult to see traces of "starting prices on the ground", "refusing to load" and "pooling".

　　On February 13, in front of the railway station in Liuzhou City, a prompt was set up to prohibit cruise taxis from picking up and dropping off passengers.

　　That night, when a passenger asked to put his luggage in a seat after taking a taxi, the taxi driver refused. At the scene, the staff of the Liuzhou Traffic Comprehensive Law Enforcement Detachment stepped forward to coordinate. The staff member said: "From 7:00 to 24:00 every day, there are additional law enforcement officers on duty to strengthen the management of taxi operation order."

　　At the South Bus Station, many passengers were able to reach taxis on the road in front of the station, and some taxi drivers got off to help passengers carry their luggage and place it in the trunk.

　　There are complaint telephone warning signs set up in the taxi and other passenger areas of Liuzhou Railway Station.

　　Although taxi chaos has been regulated to a certain extent, there are still "picking passengers" and "refusing to take them" in some areas. At the exit of the Liuzhou bus terminal, several taxis were waiting for passengers in the taxi passenger waiting area. At this time, Ms. Zeng came to take a taxi with a 26-inch suitcase and several boxes of apples, but was rejected. Ms. Zeng said that she was going to Liunan, but was rejected by a driver on the grounds that the road was a one-way street. Unfortunately, because Ms. Zeng had too much luggage, she could not carry things across the road to take a taxi by herself, so she had to wait in place for her family to pick her up.

　　Shortly after, another group of two adults and three children were about to take a taxi here, but the driver forcibly carpooled and asked them to wait for other passengers to leave. The passenger believed that there were already five people in the group who were unwilling to carpool and left to find a car.

　　In addition to the designated area, across the road from the bus terminal, the reporter observed that there were also many passengers waiting for a taxi, and most of the taxis were metered. The reporter randomly took a taxi to a destination one kilometer away. The driver did not think the distance was too close or shared a car, but went directly by metered.

　　Taxi passenger waiting area in front of Liuzhou Bus Terminal on February 13.

　　Strictly investigate monopolies and "black" situations

　　Previously, many people responded that taxis at Liuzhou Airport never used a meter, and the fare was one price. And taxis reported that Liuzhou Airport only allowed a small number of taxis who paid the fare to pick up passengers in the designated area in front of the terminal building, resulting in this situation. To this end, the Liuzhou Municipal Development and Reform Commission Discipline Inspection Team in the city and the Municipal Price Bureau launched an investigation and handling. After investigation, Liuzhou Airport, on the grounds of anti-terrorism, controlled a certain number of taxis to pick up passengers in the front area of the terminal building, charging 200 yuan per month. Only 50 taxis registered at Liuzhou Airport were allowed to undertake passenger transportation business at the airport, and other taxis could not enter the front area of the terminal to wait for passengers.

　　The practice of Liuzhou Airport restricts and excludes competition, resulting in taxis that have not been registered at Liuzhou Airport carrying passengers from the urban area to the airport after unloading passengers cannot enter the terminal to carry passengers. Unregistered taxis have the phenomenon of emptying the return journey. In order to make up for the loss caused by the return journey, taxi drivers charge passengers in the direction of the airport without meters.

　　On February 3, Liuzhou Price Bureau issued a "Notice of Order to Correct" to Liuzhou Airport, requiring Liuzhou Airport to correct immediately from the date of receipt of the notice. On February 4, Liuzhou Airport cancelled airport taxi parking fees and cancelled airport taxi filing limits.

　　At the same time, the Liuzhou Public Security Bureau has launched a month-long centralized rectification operation to comprehensively strengthen the rectification of taxi chaos and vigorously promote the rectification of five cars. If the evil forces involving taxis and "five cars" are found in the rectification operation, the public security organs will implement "zero tolerance" to crack down on them.

　　On February 13, staff of Liuzhou Transportation Comprehensive Administrative Law Enforcement Team guided passengers to take a taxi in front of the railway station.

　　Can it be controlled or not?

　　At present, there are 11 cruise taxi enterprises in Liuzhou, and the number of cruise taxis is 2,398. Taxi refusal, arbitrary charging, carpooling and other chaos are management problems derived from the development of the taxi industry, and have always been the key rectification goals of taxi industry management departments across the country.

　　Regarding the chaos of taxis in Liuzhou City, the Liuzhou Municipal Transportation Administration responded: "There is no phenomenon that I dare not control, and there is no situation that I cannot control."

　　Hong Weilin, director of Liuzhou Road Transport Management Office, introduced that in recent years, the impact of online car-hailing and the increase in private car ownership have led to a sharp drop in the income of cruise taxi drivers, and some drivers expect to increase their income through carpooling and bargaining. At the same time, the taxi market is sluggish, the quality of the workforce is reduced, the main responsibility of the operator, and the weakening of administrative supervision have all led to taxi chaos.

　　After half a month of rectification, as of now, the Liuzhou Traffic Comprehensive Law Enforcement Detachment has carried out rectification and investigation of a total of 854 cruising taxis, accepted a total of 76 complaints, and verified that 1 complaint with prizes has been honored.

　　According to the rectification plan, anyone who refuses to intercept, negotiate, forcibly splice passengers, take a detour, or dump passengers halfway will be fined 2,000 yuan. Among them, a taxi with a license plate of Gui BT3935 from the car rental branch of Liuzhou Second Transportation Liability Co., Ltd. committed crimes against the wind within 3 days, and there were 2 illegal acts, and two fines of 1,000 yuan and 2,000 yuan were issued. A taxi with a license plate of Gui BT9762 from Liuzhou Tongbang Automobile Transportation Co., Ltd. has been temporarily detained for bargaining charges without dealing with the previous illegal act.

　　On February 13, people took a taxi at Liuzhou South Bus Station, and the driver got off to help carry luggage.

　　Rectification is not a gust of wind

　　Nowadays, the informatization construction of the taxi industry in Liuzhou has not kept up with the development of the times, and the on-board facilities have been seriously implemented. Some management systems in the industry have caused daily management to be difficult to be in place, and road law enforcement inspections alone cannot achieve overdue results. It is necessary to improve the long-term management mechanism and informatization construction as soon as possible.

　　Chen Jian, deputy director of the Liuzhou Transportation Bureau, said that in addition to increasing inspections and severe penalties for the chaos in the taxi industry, the city is planning to introduce some long-term management measures. These include the normalization of law enforcement supervision, the systematization of credit assessment, the intelligence of daily supervision, the popularization of civilization creation, the institutionalization of linkage management, and the legalization of operation management.

　　Through the development of a taxi driver registration system, unregistered taxi drivers will not be able to work in the future. At the same time, we will strengthen the assessment and management of taxi companies and drivers. Combined with administrative penalties and integrity assessments, we will study the blacklist mechanism. If it is serious, the driver’s qualification certificate will be cancelled, and other companies will not be allowed to hire again. In addition, we will use big data to improve on-board facilities and equipment, conduct scientific management, and use scientific and technological means to strengthen the supervision of drivers.

　　Photo/Text: Zhou Xiaonan, Lin Xin

1905 movie network news Directed and acted by Huang Bo, the film starring Wang Baoqiang, Shu Qi, Zhang Yixing, Yu Hewei and Wang Xun was released nationwide on August 10. On the 18th day of its release, the box office of the movie "A Good Play" was close to 1.30 billion, and the director Huang Bo was also praised for "completing a sincere and innovative directorial debut". On August 26, Huang Bo parachuted into the Beijing Bird’s Nest concert in Mayday, and sang the theme song "When Every Star" of "A Good Play" with A Xin. On the same day, which coincided with Huang Bo’s 44th birthday, Mayday also carefully prepared a birthday cake for Huang Bo and led 100,000 fans to celebrate Huang Bo’s birthday together.

　

Mayday congratulates Huang Bo on his directorial debut　

Huang Bo said he hopes to hold concerts in the future

　

As a special star in the movie series of the Mayday "Life Infinity Company" tour concert, every time Huang Bo appeared on the big screen, he would cause bursts of cheers from the audience. On August 26, Huang Bo parachuted into the final stage of the Mayday Bird’s Nest concert. As soon as he appeared, he and Ah Xin sang a song "Don’t Listen to Slow Songs for Sad People", which instantly brought the atmosphere to a peak and gave fans a huge surprise.

　

After singing, Mayday first congratulated Huang Bo on his directorial debut "A Good Show", which won a double harvest of box office and word-of-mouth, and successfully unlocked his new identity as a director. Huang Bo also expressed his envy that Mayday could hold concerts on such a big stage, and bluntly hoped that he could have his own concerts like Mayday in the future, which was his dream since childhood.

　

Due to the fable of the movie "A Good Show" about the company’s employees who are shipwrecked on a team-building trip, forced to live together after being stranded on a desert island, and face a series of "human nature" problems, Ah Xin used this to playfully ask Huang Bo: "If Brother Bo, you want to take one person from Mayday to a desert island, who would you choose?" Huang Bo laughed after listening to the voices of the audience at the scene and said that he would take all five people away, and the best thing is that the 100,000 fans of the Bird’s Nest can also come together.

Mayday secretly prepares for Huang Bo’s birthday

Huang Bo Ashin sings the movie theme song "When Every Star"

　

"When Every Star" is a theme song written and composed by Ashin himself and tailored for the movie "A Good Show". It is reported that there are two versions of this song, the choral version of Ashin and Huang Bo is vast and passionate, the solo version of Ashin is meditating and exploring, and the MV is also recorded by Ashin and Huang Bo. Because of the arrival of Huang Bo, the two also sang "When Every Star" for the first time on the spot. The lyrics full of beautiful reverie, accompanied by swaying blue glow sticks, brought the audience back to the romantic story of the movie.

　

In the middle of the song, Xin suddenly changed his tune and sang "Happy Birthday Song" for Huang Bo. On this day, which coincided with Huang Bo’s 44th birthday, Mayday secretly prepared a surprise and led the audience of 100,000 fans to celebrate Huang Bo’s birthday and carefully prepared a birthday cake. Huang Bo was very surprised and moved by the chorus of 100,000 fans. Huang Bo made a wish: "I hope that one day, I can stand on such a beautiful stage, practice songs, and sing them seriously to everyone. At the same time, I also hope that all the friends who care about Mayday and me, everything goes well, and we all go well."

　

The movie "A Good Show" was officially released in the summer on August 10 and is currently being screened in major theaters.

Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.

The 2023 Hua Chenyu Mars Concert has been announced in three cities – Hangzhou, Chengdu and Wuhan. This year’s "Mars Concert" will still bring the ultimate fusion of music and play, and will also add local characteristics to bring a unique and novel "garden-style" music experience. All four tickets in the Twin Cities are sold out, and the discussion of "Mars Concert" is a hot search on various platforms, once again witnessing Hua Chenyu’s box office appeal.

In the sound of fans’ "encore", Hua Chenyu announced that the Hangzhou station will be added on April 7 and the Chengdu station will be added on May 2, and announced that the Hangzhou station (April 7) will open for pre-sale on March 26. So far, the "Mars Concert" has been held in Haikou Wuyuanhe Stadium (four-sided platform) in 2019, Haikou Changying Global 100 Fantasy Park in 2021, and Hangzhou station and Chengdu station in 2023. Hua Chenyu will also become the only mainland singer to hold three consecutive days of concerts in Haikou, Hangzhou and Chengdu.

For a long time, Hua Chenyu and the Mars concert team have welcomed every Martian home with the utmost sincerity at all costs, insisting that the ticket price does not increase for ten years, the top stage beauty has a long standby time, and one ticket can enjoy two performances of "afternoon show + evening show". The performance duration is not less than 240 minutes, and there are no less than 30 songs per day. Martians can freely choose the way they like to experience the performance. There are also new songs, interactive patterns, romantic streamers and other rotating surprises, so that everyone can immerse themselves in the world of music, eat and drink, and feel the great mountains and rivers of the motherland. And every Martian also gives the "Mars team" a sense of security with the most practical response. Tickets for the Mars Concert in Hangzhou and Chengdu are still in short supply after two consecutive days, which is enough to show everyone’s unswerving expectations for the "Mars Concert". Recently, the organizers announced that the Hangzhou and Chengdu stations will be open for three consecutive days, and the first concert will be advanced to April 7, quietly advancing the pace of the "Mars Spring Season". This move not only tries to meet the expectations of the Martians, but also shows the extraordinary confidence of the Mars team.

The warm spring sun illuminates the pace of "Mars Concert" dream building. With the approaching performance of Hangzhou Station (April 7th & 8th & 9th), the "Mars Behind-the-Scenes Team" has been in Hangzhou Baima Lake Park for nearly a month in advance. Several large trucks with banners of "Mars Concert" slowly drove into the venue. A fantasy Mars paradise will soon be built on this empty land full of thoughts and expectations, and I look forward to every Martian with sincerity returning home. There are also local netizens who warm their hearts every day to post the real-time progress of Mars construction and witness the grand scene of "rising from the ground". The huge silver ring building draws the fairy tale of Mars in their hearts, evoking countless beautiful imaginations. Fans have expressed that this scene is full of a sense of belonging and security! Many fans have started to prepare the red "war robe" when they "go home", or the real-name squatting concert band rehearses the bed-the-scene, and prepares for the "Mars Spring Tour" early.

The third stop of this year’s "Mars Spring outing season" is Hua Chenyu’s hometown of Wuhan, Hubei. Ten years ago, he set out from here with a musical dream for more people to see. Ten years later, he brought the same passion and led tens of thousands of "Martians" home, bringing another layer of romance to this reunion. Looking forward to the pre-sale of the "Mars Concert" Hangzhou Station (April 7), Chengdu Station (May 2), and Wuhan Station (May 27/28), every Martian can go home smoothly!

Space and vehicle comfort are closely related, and today we bring you this car. Let’s take a look.

First of all, from the appearance point of view, the front face design of the Galaxy E8 has taken a simple route, which looks more stable and atmospheric. The headlights are very in line with the consumer’s aesthetic, and the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5010MM*1920MM*1465MM, the car adopts a capable line, the body gives a very delicate feeling, with large-sized thick-walled tires, the overall visual effect is very full. On the rear design, the rear and the front of the car echo each other, the tail lights look very unique, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, very in line with the taste of young consumers. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. From the central control point of view, the 45-inch central control screen is used for decoration, which makes the interior style impressive and looks quite dynamic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and it looks very technological. The car adopts imitation leather seats, which are wide and thick, and the overall riding experience is soft and comfortable.

The Galaxy E8 is equipped with an electric motor with a total power of 475KW and a total torque of 710N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

After watching today’s talk, do you have a lot of ideas? The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

　　In response to the recent online discussion of Nongfu Spring and Wahaha’s past, Nongfu Spring finally has a formal response.

　　Yesterday evening (March 3), the founder of Nongfu Spring, Zhong Shanyuan, posted an article on the official WeChat of Nongfu Spring entitled "Zhong Shanyuan: I have three things with Zong Laoer", responding to the controversy related to Wahaha and Zong Qinghou.

　　First, to clarify the rumor that the "first pot of gold" came from Wahaha, Zhong Shanxuan said that his first pot of gold did not come from Wahaha, but from the cloth business. As for the statement of "being fired for flushing goods", Zhong Shanxuan introduced some details in the article and said, "I have never received a salary in Wahaha, let alone been fired for flushing goods."

　　Regarding the "dispute between natural water and pure water", which has been quite controversial on the Internet recently, the article mentioned that after 2000, the dispute between natural water and pure water was boiling. As the two "protagonists" of the dispute, Wahaha and Nongfu Spring clarified their respective positions and product propositions in the dispute, and both achieved certain results in the follow-up. "Since then, we have litigated each other, but in the end Zong Lao and I shook hands and made peace under the witness of the main leaders of Hangzhou at that time." Zhong Xuanyi said that to this day, he still insists that the mineral elements in water are essential to human health, which is why he insists on producing natural water. "However, my respect for Zong Lao’s entrepreneurial spirit has never wavered."

　　Previously, the death of Zong Qinghou, the founder of Wahaha, caused countless netizens to mourn. At the same time, Wahaha’s rival Nongfu Spring has also become the focus of people’s "criticism" and even criticism. There are more and more remarks on social platforms about Zhong Xiangxuan "who used to be a dealer under Zong Qinghou but was fired for changing", and even "farmer and snake". One-sided comments also caused Nongfu Spring to fall into a "word-of-mouth crisis".

　　Zhong Yuanyuan said at the end of the article that he hoped that while the majority of netizens expressed their thoughts on Zong Lao, they would not be influenced by individual self-media or big Vs. No matter Wahaha or Nongfu Spring, they always adhere to the same thing: to produce good products for the common people.

　　Cailian | New Consumer Daily March 16th (edited by Liang Youyun), around the annual "315 Consumer Rights Day", food safety has once again become a hot spot affecting people’s hearts.

　　Compared with traditional restaurants, new brands of tea and chain coffee have sprung up in recent years, and a cup of milk tea and coffee every day has become the daily life of many young urban white-collar workers. Marketing activities and ridicule such as "the first cup of milk tea in autumn" and "coffee for life" have influenced many consumers’ choices.

　　However, as a ready-made beverage, it is very easy to cause food safety problems in case of insufficient service training, irregular production process, inadequate hygiene and safety in stores, and disorderly supervision of franchise stores.

　　The New Consumer Daily collected and sorted out some "coffee and milk tea troubles" that have been exposed by relevant departments and hotly debated by netizens since 2022.

　　Drinking foreign bodies became the most common complaint.

　　"Drinking bugs in XXX", "Eating stones in XX" and "Finding hair in the package" have become the most frequently complained topics of netizens.

　　Black cat complaints search "foreign body" keywords, showing that the number of complaints as many as 33 thousand. Among them, brands such as Mi Xue Bing Cheng, Naixue Tea, Youlemei, Gu Ming Tea and Auntie in Shanghai have all received complaints from consumers about eating foreign objects in the past month.

　　Judging from the frequency of appearance, Mi Xue Ice City has become a "frequent visitor" on the list. Eating stones, finding hair in unopened drinks, black unidentified objects and sharp plastic thorns have all become complaints. On the platform, there are 4,820 complaints about Mi Xue Ice City, which is much higher than 1,431 complaints from aunts in Shanghai, 1,361 complaints about Naixue’s tea, 965 complaints about hi tea and 675 complaints about ancient tea.

　　On the whole, although brands such as Naixue Tea and Xicha, which are mainly self-operated stores, also have food hygiene complaints, from the data point of view, brand stores which are mainly franchised are more likely to be complained about foreign objects. With the more stores nationwide, there is a risk that the management control of the parent company will decline, and complaints will increase accordingly.

　　Brands should actively do a good job of self-inspection, eliminate potential safety hazards caused by irregular operation, and actively cooperate with relevant departments to check and rectify in time when signs are found. In this way, we can continue to retain consumers and enhance brand influence.

　　However, it must be pointed out that in many food safety complaints, it is true that some people maliciously add foreign objects to drinks to blackmail brands in order to obtain compensation.

　　Store health problems have become the focus of investigation.

　　According to the data from the General Administration of Market Supervision, there is a positive correlation between the number of complaints about consumption and the level of consumption activity. While the brand is actively doing business, it should also focus on health issues.

　　Store hygiene has always been the "hardest hit" in the catering industry. Unscrupulous merchants often use the kitchen or under the counter that consumers can’t see to hide their real environmental hygiene, food shelf life and irregular production. Milk tea, coffee and other products that need to add fresh fruit and fresh milk are also frequently notified and punished.

　　In 2021, Yihetang Store was exposed that the clerk did not apply for a health certificate, and many cockroaches were found in the food processing area. In mid-2022, another investigator found that Yihetang milk tea had food safety hazards such as the continued use of expired ingredients and the peeling of fruits by shop assistants. At the beginning of 2023, another customer reported through video that he had drunk foreign substances in Yihetang milk tea, which led customers to seek medical treatment for acute gastroenteritis.

　　In 2022, Starbucks, a well-known chain coffee brand, was also fined 10,000 yuan for expired food and altered shelf life.

　　On the eve of "315", according to WeChat official account of Beijing Consumers Association, Beijing Hemao Catering Co., Ltd. (signboard: Mi Xue Bing Cheng) was given an administrative warning and ordered to suspend business for rectification because it dismantled the disinfection pool of tools and appliances without authorization. This is the third time that the brand has received a warning and punishment from Beijing State Administration for Market Regulation in the past two years.

　　The use of expired raw materials, problem fruits, etc. seems to be a chronic disease in the industry, and it is often difficult for innocent consumers to prove that they are lucky enough not to eat anything different. Only when the parent company of the brand establishes an efficient management system and the market supervision and management department increases the density of attention and inspection can the irregular store operation be effectively deterred.

　　Food additives have sparked heated discussions.

　　The short video blogger’s phrase "technology and hard work" touched the nerves of many consumers. At present, many people often focus on the preservatives and flavors of bottled drinks, but the freshly made tea and coffee that can’t see the ingredient list should also be paid attention to.

　　As China’s food safety law only stipulates that there should be a label on the packaging in prepackaged foods, and the label must indicate the ingredients or ingredient list. However, in the face of the rapid rise of the labels and ingredients of ready-made drinks such as milk tea and coffee, there is no explicit requirement for labeling, and it is entirely up to the self-discipline of merchants.

　　Do you use real milk? Is it boiled with real tea? What is "0 candy"? What is the caffeine and sugar content of each drink? These problems often appear in the process of customer consumption.

　　In order to maintain the taste and reduce the production cost, beverages often use creamer, non-dairy creamer and other raw materials. Is it reasonable to add them? Is it harmful to human health? Become the hot topic of netizens.

　　At present, the deputies of Sichuan Provincial People’s Congress have proposed to amend and improve the Food Safety Law of People’s Republic of China (PRC) and increase the mandatory requirement of labeling the drinks that are now made and sold. At the same time, referring to the national food safety standards "General Rules for Labeling in prepackaged foods" and "General Rules for Nutrition Labeling in prepackaged foods", the labels of the drinks that are now made and sold should indicate the specific contents of energy, core nutrients and other nutrients such as sugar and vitamins and their percentage in nutrient reference values (NRV).

　　Drinks are also "short of two pounds"?

　　In addition to food safety, the "shrinking" of beverages has also become a topic of concern to netizens recently.

　　On the eve of 315, Rui Xing and Modern China Tea Shop were spat in succession. Among them, Luckin Coffee has only half a cup left in the cup after ice removal; In Modern China Tea Shop, after the milk foam melts, there are only two-thirds of the drinks left in the cup. In this regard, the response of the above two brands is similar, that is, the drinks in the store are made according to the standard process, and the reduction of drinks is normal.

　　The New Consumer Daily observed that in addition to the above two brands, many milk tea brands have noted in the delivery that there is a lack of ice or some ingredients after removal.

　　According to people in the industry, the way to remove ice is to shake the ice cubes with a full cup of beverage, and then filter the ice cubes after the beverage cools down, so there will be some defects in the final product. Regarding the problem that there is no shortage of drinks, the person said that in order to ensure a unified taste, the amount of ice is different, and the proportion of raw materials for drinks will be different. Previously, shop assistants would make their own supplements, but in recent years, due to the increasingly strict in-store monitoring, shop assistants must make them according to the process, and dissatisfaction with cups has become the norm.

　　Some lawyers have warned that this behavior may constitute fraud. Although there is no subjective malice and concealment of the brand, a big difference can still constitute the essence of short weight. Consumers can complain and report to 12315, or file a lawsuit. After the fraud is determined, they can claim triple compensation, starting from 500 yuan.

"During the period when I didn’t open the door, I opened my eyes every day for money, and it cost 40,000 to 50,000 a month. It was too anxious." After finally reopening in late April, Boss Li of Pingcheng Boutique Fruit Store in Jing’an District, Shanghai, he faced a new challenge: opening takeout for the first time and learning to operate online from scratch.

At present, in accordance with the principle of "orderly liberalization, limited flow, effective control, and classified management", how can small and medium-sized merchants who resume business and resume market in stages speed up recovery, reduce pressure, and better "touch the net" development? In this regard, on May 22, Ele.me announced the launch of the "Resonance Plan" for the merchant market, hoping to support merchants and help riders, and do its best to better serve the public, add vitality to the market, and fully support the recovery.

Incentive subsidies + fee reductions, "resonance plan" focuses on merchant pain points

Since this round of epidemic in Shanghai, Ele.me has fully invested in anti-epidemic supply and vigorously supported citizens’ living security and emergency needs. Ele.me has tens of thousands of riders shuttling through the streets and alleys to deliver fresh vegetables, living expenses, urgent medicines and other materials to the city’s communities.

Among them, Ele.me "All-round Supermarket" ensures the safety of parity and distribution through the service model of "community collection + fixed-point distribution". Since it started operation on March 28, it has distributed necessities such as meat, eggs, milk and rice noodles grains and oil to hundreds of thousands of families; in response to the dining needs of the public, Ele.me and Shanghai fixed-point catering merchants have increased transportation capacity investment and community coverage in the way of "community group meals", and delivered tens of thousands of group buying meals in time every day; in the face of the public’s drug demand, Ele.me has also launched a variety of new modes of drug delivery, including community group buying medical materials for epidemic prevention, "community collection + centralized distribution", and also cooperated with hospitals to "emergency drug delivery special car", etc., to continuously increase supply At the end of April, the average daily delivery of medicines exceeded 100,000 orders.

As Shanghai accelerates the pace of business resumption, Ele.me launched a special project relief plan to fully support the recovery of Shanghai merchants.

During the epidemic, business operations have been affected to varying degrees. At present, in the market recovery stage, many businesses are facing pressure such as liquidity and market investment. The "Resonance Plan" of Ele.me includes four measures: provide 500 million yuan incentive within two months after the lifting of the ban to reduce business operating costs; provide special project fee reduction subsidies to ease financial pressure; provide special mentoring training and digital support to improve business operation capabilities; provide riders with nearly 70 million yuan in additional subsidies to enhance employment security.

According to the introduction, the first batch of 500 million yuan incentive subsidies of the "resonance plan" will provide over 200 million yuan to merchants, including order subsidies and incentives, distribution cost subsidies, marketing cost subsidies and special project traffic support; about 300 million yuan will also be invested to distribute consumption red envelope coupons to citizens, provide project special membership discounts, etc., and will also extend the food card that cannot be used under objective conditions and compensate for food beans, so that merchants with high-quality service and honest management can increase revenue more quickly and effectively.

At the same time, in order to ease the financial pressure of merchants, Ele.me and the Financial Institution Group provide discounted loans of varying amounts and up to 500,000 yuan for eligible merchants, hoping to help merchants reduce the burden of opening after the epidemic.

In addition to subsidies, there are fee reductions. Ele.me provides a "green channel" for merchants, which can launch takeaway business within 1 hour at the soonest. In addition, newly opened online and eligible high-quality catering merchants will be given a rate discount of up to 5%; eligible retailers such as general merchandise and fresh fruits can also get a certain rate discount.

Ele.me will also enhance the digital operation ability of merchants through special service and special project training.

For riders, the first phase of Ele.me will provide an additional about 70 million yuan for order incentives and epidemic prevention subsidies, and will also set up more smart dining cabinets and "1 square meter warm rider station" to stabilize employment and improve security.

Community merchants receive traffic support and look forward to business resuming as soon as possible

Su Xiaoliu is a favorite dim sum shop in Shanghai. To overcome the pressure in this round of epidemic, he joined the guarantee supply on April 16. After the Ele.me platform resumed online, he obtained the platform traffic support in time.

Xuhui ITC store is one of the first three stores to resume supply, and the launch of same-day takeout is "order surge". To this end, Ele.me also helps to adjust the capacity allocation, provide distribution cost subsidies, and strengthen the guarantee of logistics performance.

"During this time, we sold more than 10,000 copies in a single store." Mr. Sheng, the operation manager of Su Xiaolu, told the author that from the background data, the various support effects of the platform are very obvious.

Heisei Boutique Fruit Store is also one of the beneficiaries of Ele.me’s support measures.

On April 20, the fruit store, which had been closed for more than a month, reopened. Previously, this store only had offline retail. During the closure and control period, Mr. Li realized the importance of takeaway, and the owner applied to open a store in Ele.me as soon as possible after opening. Soon under the green channel of the platform, the fruit store launched takeaway services.

"My parents distribute goods in the store, and I buy and receive orders at home. We are relatively affordable, and on the first day we went online, there were hundreds of orders." Mr. Li introduced that in order to strictly prevent the epidemic, the door will only be opened when there is an order. One door and one disinfection will be opened hundreds of times a day.

As a novice in takeout, he had never handled so many takeout orders. He learned a lot of free Ele.me tutorials online, optimized the operation and delivery method, and the takeout store quickly hit the right track.

Recently, his fruit store also received traffic support from Ele.me. "After going online for takeout, we have income, and we are finally relieved. With orders, we have living water, and we can survive. The order incentives, price-break discounts subsidies, and especially traffic support and marketing subsidies launched by the platform are all real needs for us."

After the launch of the "Resonance Plan", many merchants said that with the support of the food delivery platform, they can ease the anxiety of survival to a certain extent, and measures such as order incentives and subsidies can also effectively reduce costs and ease the pressure on funds. Ele.me said that further plans are still being formulated to provide greater support and jointly accelerate the market recovery. "We expect the fireworks in the market to continue as usual, and all business partners and the familiar Shanghai will get better and better."

Government and enterprises work together to bail out, and "fireworks" will return as soon as possible

"Shanghai’s current epidemic situation is generally stable and improving", this sentence at the press conference, the public began to feel: the rail transit bus gradually resumed operation, the park classification opened step by step, some downtown shopping malls have been unblocked to welcome guests, Moments posted more and more "return to work electronic pass", and even takeaway no longer needs group buying, even if one person, Blue Knight can be sent to the community.

Shanghai has been looking forward to the "fireworks" for two months, and it is slowly approaching you and me step by step.

According to the current schedule, commercial outlets should resume offline business in an orderly manner, and "online ordering, offline delivery" should be implemented. The catering industry should also implement services such as "online order, takeaway home"… Since the home epidemic prevention, the consumption habits of Shanghai citizens have also been slowly changing, and the consumption proportion of takeaway orders has become higher and higher. As an indispensable part of the city’s operation, takeaway has always tried its best to better serve the citizens.

However, we must also be aware that the social and economic impact of the epidemic will not disappear completely with the "lifting of the seal".

Faced with challenges in liquidity, service manpower, and material supply, some merchants may usher in "darkness before dawn". Due to the long-term closure and no income, the liquidity of closed merchants, especially small and medium-sized merchants, husband and wife stores, is difficult. At the same time, factors such as rent store expenses, labor costs, and labor return are also under great pressure. There are also challenges in supply and logistics supply chain.

How to retain the "fireworks" in the life of Shanghai? All parties in Shanghai are actively working hard. In the process of resuming business and the market, merchants and platforms cannot do without "gathering sand into a tower" and watching each other.

In order to reduce the losses of the epidemic to merchants, Ele.me has launched an emergency "shutdown protection" mechanism in Shanghai. Platform merchants that have suspended business due to the epidemic can open it independently, lock in monthly sales, scoring, etc., and remain unchanged during the shutdown period to ensure that merchants can quickly return to normal business after the lockdown is lifted. For problems such as the difficulty of temporarily recruiting workers in small stores, Ele.me also sets up a special channel in the background of merchants to help solve them.

At the same time, the business support plan pioneered by Ele.me is not limited to short-term assistance measures. It effectively targets the pain points of merchants, reduces the pressure of merchants, accelerates recovery, and overcomes difficulties together. It also helps merchants to go online and digital transformation as soon as possible, and truly "give it a fish".

At present, many merchants in Shanghai have switched from store retail to online takeout on the platform. While maintaining operations to generate income, it is also conducive to epidemic prevention and safety. In the stage of resumption of business and market recovery, effectively supporting merchants to "touch the Internet" will also help promote economic recovery.

For example, in order to reduce the impact of the epidemic, Ele.me provides merchants with a "green channel" to launch takeaway business within 1 hour at the soonest. In addition to special project incentives and traffic support, the "Resonance Plan" also enhances the digital operation capabilities of merchants through special service and special project training, including arranging a special project service team of more than 300 people to optimize the operation of targeted services merchants; providing nearly 2,000 hours of free open courses for merchants to conduct free takeaway operator training and certification services; supermarkets, convenience stores, fresh fruit, medicine and other merchants will receive intelligent diagnosis, management and marketing suggestions for goods, and the AI dish analysis system "Hungry Xiaowei" will also help catering brands develop new products for free.

Improving digital capabilities for the future and enabling businesses to achieve sustainable development may also become a "way to break the bottleneck" in the development of retail industries such as catering.

Of course, the full recovery of market economic vitality requires the participation of the whole industry and strong policy support.

Shanghai has issued the "21 Anti-Epidemic Helping Enterprises" policy, comprehensively implementing measures such as tax reduction and fee reduction, rent reduction and exemption, financial subsidies, financial support, and assistance to enterprises to stabilize jobs. At least 32 departments and 16 districts have issued supporting implementation rules. Relevant functional areas of business can join hands with the Internet platform and public service platform integration, support merchants’ liquidity, human employment, material supply, and stimulate consumption, etc., give full play to the greater role of the Internet platform in "urban services", and provide targeted services such as policy publicity, appeal coordination, and guidance and consultation for small and medium-sized businesses to resume work and production, and resume business and return to the market through a combination of online and offline methods.

At present, the epidemic prevention and control situation in Shanghai is generally stable and improving, and it is entering the transformation stage of normalization prevention and control. The fireworks on the street will also be restored to its previous vitality under the joint efforts of all parties.

When it comes to compact SUVs, you can’t avoid Geely Xing Yue L, which is a model that has won great attention from the market with its all-round strength.

The exterior design of Xingyue L is undoubtedly one of its highlights. The front face adopts the latest "Cosmic Echo" design language of Geely family, with LED matrix headlights, showing a strong sense of technology and fashion. The body lines are smooth and full of tension, which is not only beautiful and elegant, but also optimized in aerodynamics, reducing wind resistance and improving fuel economy. As for the interior, the most eye-catching thing is the triple screen design that almost crosses the entire center console. It is equipped with Qualcomm Snapdragon 8155 chip, which not only has a shocking visual effect, but also leads the same level in operating fluency and intelligent interconnection experience, satisfying the dual pursuit of modern consumers for science and technology and practicality.

Space is one of the important indicators to measure the practicality of SUV, and Xingyue L has given a satisfactory answer in this respect. The wheelbase reaches an astonishing 2845mm, far exceeding that of the same class, providing ample legroom for both front and rear passengers. The seat is wrapped in high-grade materials, which has reached the luxury car level in terms of support and comfort, and can keep the best condition during long-distance travel. In addition, the flexible trunk space can easily meet the various loading needs of family travel.

In terms of power, Xingyue L is equipped with a 2.0T turbocharged engine, providing two versions of high and low power, matching with 7-speed wet dual clutch or 8AT gearbox, and the power output is smooth and strong. In the actual driving process, whether it’s a city shuttle or a high-speed cruise, you can feel a steady stream of power reserves. The adjustment of suspension system is biased towards comfort, while retaining a certain sense of road feedback, which can maintain a good body posture even in the face of complex road conditions and give drivers enough confidence.

For consumers who pursue high-quality car life, the Star Yue L is undoubtedly the preferred model worthy of consideration.

　　On November 8, Geely Automobile Holdings Co., Ltd. (HK.0175) released the sales data: the sales volume in October was 111,599 vehicles, an increase of about 7% from the previous month. From January to October, the total sales volume was 1,033,395 vehicles, up about 2% year-on-year. At present, 68% of the annual sales target of 1.53 million vehicles has been achieved. Affected by the epidemic situation in some areas, coupled with the shortage of the new generation of 7nm 8155 chips first built by Xingyue L, by the end of October, Geely Automobile had not delivered more than 150,000 orders.

　　It is worth mentioning that Geely Automobile delivered a total of 112,822 vehicles in October and 1,036,608 vehicles from January to October. Among them, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode in October, and delivered a total of 3,213 cars by subscription mode from January to October.

　　In the field of new energy, new energy and electrified vehicles such as Geometry A, Geometry C, Emgrand EV and Emgrand GSe sold 7,909 vehicles in October, up about 36% year-on-year. The total sales volume of new energy and electrified vehicles from January to October was 65,152 vehicles, up about 20% year-on-year.

　　In terms of overseas exports, the export volume in October was 10,104 vehicles, an increase of about 26% from the previous month. From January to October, the cumulative export volume reached 84,818 vehicles, a year-on-year increase of about 73%. Geometric brand orders in October passed Wanda 11567 vehicles again. In terms of overseas sales, the first batch of Geometry C has been sold in the Israeli market, and it has won wide attention and recognition from local media and consumers with its excellent product strength. In October, the total sales volume of Geely Atlas in Russia exceeded 25,000; Geely Coolray was rated as the first China model that fully meets the expectations of the owners by Russian authoritative analysis organization "Autostat".

　　The brand-new trend technology brand was officially delivered in October, which took a solid step towards the goal of "creating the ultimate experience of travel life with users". By the end of October, a total of 199 vehicles had been delivered.

　　Xingyue L ordered more than 75,000 vehicles, and the total sales volume of Bo Yue family exceeded 1.31 million vehicles.

　　"China Star", which is fighting for "China’s car value", continued to exert its sales in October, and achieved a total sales of 18,253 vehicles. Among them, Xingrui, the "China Star Flagship Family Car", maintained a monthly sales trend of over 10,000, with a sales volume of 12,053 vehicles in October and more than 126,000 vehicles in the 12 months since its listing. With the strong sales volume of over 10,000 yuan per month, users can see its strong market strength and product competitiveness, and further refresh the value of China sedan.

　　Affected by the shortage of Qualcomm Snapdragon 8155, the flagship car gauge chip, "China Star Flagship SUV" sold only 4,092 vehicles in October, and accumulated sales of 30,355 vehicles in more than three months. At present, the total order has exceeded 75,000 vehicles. The Qualcomm Snapdragon 8155 chip carried by Xingyue L is the top-level digital cockpit chip with 7nm mass production process, which can calculate 105,000 DMIPS in one second, 2.5 times faster than Tesla HW3.0 chip. Although it is hard to find a terminal car, many users who have placed orders say that "Xingyue L is worth waiting for".

　　The 4th generation Emgrand has only been on the market for 2 months, but as a model with profound heritage, it continues the champion quality and the sales volume continues to be bullish. In October, 17,585 Emgrand cars were sold, and the cumulative sales from January to October exceeded 150,000. Up to now, the Emgrand family has accumulated a total sales of nearly 3.3 million vehicles. The Emgrand L based on the BMA architecture and the new design style of "Energy Storm" will be launched in the fourth quarter. With the blessing of two new Emgrand cars, the sales of Geely cars are expected to reach a new high.

　　With the help of "China Fengfan Intelligent SUV" Bo Yue X, the Bo Yue family sold 17,352 vehicles in October, and the cumulative total sales from January to October reached 188,535 vehicles. So far, the cumulative sales volume of Bo Yue series has exceeded 1.31 million vehicles.

　　"China Steel Gun" Xinbinyue sold 13,183 vehicles in October, and the total sales from January to October exceeded 110,000 vehicles, up 17% year-on-year. In the three years since its listing, Binyue’s total sales volume has exceeded 400,000 vehicles.

　　The cumulative sales volume of Lectra is nearly 600,000 vehicles, and the order of Lectra 09 has exceeded 10,000.

　　The brand sold 21,707 vehicles in October and 169,667 vehicles from January to October, up 33% year-on-year. Up to now, the cumulative total sales volume of the Lectra brand is nearly 600,000 vehicles.

　　On October 20th, the 5th anniversary celebration of the LECK brand and the launch conference of LECK 09, the flagship luxury smart SUV, were held in Shanghai. As a new global high-end brand co-created with users, Linke continues to change mobile travel in the spirit of challenging conventions, and resonates with young people with a trendy lifestyle of "not just cars", winning the support of 600,000 users. At the conference, the breakthrough work of the fifth anniversary of Lectra was listed simultaneously-the brand-new flagship product Lectra 09 based on SPA architecture. Up to now, the cumulative order of Lectra 09 has exceeded 10,000 vehicles. In October, 2756 cars were exported to the European market, and the total shipments from January to October were 10702 cars. In October, the Lectra brand delivered 1,223 cars to customers in the European market by innovative subscription mode, and from January to October, it delivered a total of 3,213 cars by subscription mode.

　　"Raytheon Power" drives "Smart Geely 2025" and will push 25 new intelligent new energy products in five years.

　　On October 31st, Geely Automobile Group officially released the strategies of global power technology brands "Raytheon Power" and "Smart Geely 2025", and will continue to adhere to high-quality development and firmly lead by technology, build itself into a technology-led global automobile enterprise, and create an intelligent travel experience beyond expectations for users with brand-new intelligent new energy products.

　　As an important part of the "Smart Geely 2025" strategy, "Raytheon Power" has opened a new era of "Power 4.0" for Geely to fully enter the electrification of power technology. "Raytheon Power" product matrix includes Raytheon Hi·X hybrid system, high-efficiency transmission, high-efficiency engine and a new generation of electric drive device "E-drive", striving to realize "China Power, supplying the world". Among them, Lei Shenqing Hi·X, as a world-class modular intelligent hybrid platform, includes a 1.5TD/2.0TD hybrid special-purpose engine and a DHT(1-speed transmission) /DHT Pro(3-speed transmission) hybrid special-purpose transmission, which supports the full coverage of A0~C-class vehicles and covers a variety of hybrid technologies such as HEV, PHEV and REEV. As a world-class modular intelligent hybrid platform, Lei Shenqing Hi·X has six ceiling-level technologies in the hybrid industry, including the world’s highest engine thermal efficiency of 43.32%, the world’s highest gear 3DHT, and 40% fuel saving rate, which completely surpasses Japanese hybrid in core technology. It is worth mentioning that the Hi·X hybrid system of Lei Shenzhi Engine will be the first to be carried on Geely "China Star". In the next three years, there will be more than 20 models equipped with the hybrid of Lei Shenming and Engine.

　　In order to ensure the promotion of the "Smart Geely 2025" strategy, Geely has built a full-stack self-developed ecosystem in the core technology fields of new energy, autonomous driving, intelligent networking and intelligent cockpit through "one network, three systems" and "Nine Longwan Action". In the next five years, Geely will invest 150 billion yuan in research and development funds, and continue to maintain the first investment in China automobile brand research and development; More than 25 new intelligent new energy products have been launched. By 2025, Geely will realize the commercialization of L4 automatic driving and fully master L5 automatic driving; Achieve a total sales volume of 3.65 million vehicles and overseas sales volume of 600,000 vehicles; Geely, Geometry and Link will realize 100% full-scene digital value chain of mobile terminals. At the same time, Geely’s total carbon emissions will be reduced by 25% in 2025 and will be carbon neutral in 2045.

　　It can be predicted that with the gradual implementation of the "Smart Geely 2025" strategy, Geely’s products will have stronger product strength, higher intelligence and better driving experience. While providing users with the ultimate experience and value, it will significantly enhance Geely’s market sales and brand potential, and help Geely become the most competitive and respected automobile brand in China.

　　(Xinmin. com published this article for the purpose of transmitting automobile information, and does not represent the views of this website.)