CCTV News:Snowboarding is a key event in the Winter Olympics. As the Winter Olympics approaches, athletes are actively preparing for the games. How do the athletes who participate in snowboarding train in summer or when there is no suitable venue?

Because the project setting, technical essentials and athletes’ own conditions are highly similar to the snowboarding events in the Winter Olympics, the State Sports General Administration has now taken electric surfing as an important auxiliary training subject for snowboarding to help train for the 2022 Beijing Winter Olympics.

A few days ago, the 2021 China Electric Surfboard Open was closed in Hainan, and many athletes preparing for the snowboarding in the 2022 Winter Olympics also appeared at the competition site. It is understood that the electric surfboard is relatively new as a sport developed from surfing and skiing. The ring race and slalom are very similar to snowboarding, and the athletes’ standing posture, board control skills and speed are also very similar.

Wang Zitong, an athlete of the national training team for cross-border cross-country snowboarding in the Water Sports Management Center of the State General Administration of Sport:Balance, including technical movements, has certain similarities. We have some surges and waves in the sea, which are very similar to some packages and platforms we encounter in the snow, so we can practice the same skills and have the same sense of balance whether in summer or winter.

For this reason, the State Sports General Administration has taken electric surfing as an important auxiliary training subject for snowboarding, which also makes electric surfboards an important equipment for the summer training of the cross-border cross-country snowboarding national training team.

Zhang Yin, Deputy Director of the Second Department of the Water Sports Management Center of the State Sports General Administration:It is a common way in the world to use power surfboards as a summer training method for snowboarding. Since the national training team for cross-border cross-country snowboarding was established in 2018, it has practiced special skills through power surfboards in summer.

Global focus

On December 18, 2023, in Tehran, Iran, vehicles lined up outside a gas station in Tehran, Iran.

On December 18, 2023, local time, Tehran, Iran, on December 18, vehicles refueled in a gas station in Tehran, the capital of Iran.

On December 18, 2023, local time, Tehran, Iran, due to hacking, the gas station stopped serving.

According to Xinhua News Agency, Shana News Agency, a subsidiary of Iran’s Ministry of Oil, said that the fuel supply of some gas stations in Iran was temporarily stopped on December 18 due to technical problems.

According to Israeli media reports on December 18th, a hacker group "once associated with Israel" claimed to have attacked Iran’s gas station system. This hacker group previously claimed that at the end of 2021, it launched cyber attacks against Iran’s gas stations, railway systems and steel mills. The organization posted on social media on December 18 that they launched cyber attacks against Iran again that day, which led to the paralysis of most gas stations across Iran.

On December 18, 2023, in Tehran, Iran, cars lined up outside the gas station.

On December 18, 2023, in Tehran, Iran, motorcycles waited for refueling outside a gas station in Tehran, the capital of Iran.

Jalil As-Sarari, deputy minister of Iran’s Oil Ministry and CEO of Iran’s National Refining and Marketing Company, said in an interview with the Islamic Republic of Iran News Network that 60% of Iran’s gas stations have cut off fuel supply due to problems in the point-of-sale system and online payment function. He promised that all gas stations would resume supply that night.

On December 18, 2023, local time, Tehran, Iran, due to hacking, the gas station stopped serving.

On December 18, 2023, local time, Tehran, Iran, the closed gas station was filmed in Tehran, Iran.

On December 18, 2023, local time, Tehran, Iran, on December 18, vehicles refueled in a gas station in Tehran, the capital of Iran.

Global overview

The flood level in Queensland, Australia continues to rise and the airport is closed again.

On December 18th, 2023, local time, the flood disaster was shot at Cairns Airport in Queensland, Australia.

On December 18, 2023, local time, at Cairns Airport, Queensland, Australia, the vehicle was soaked in the rising flood.

According to Xinhua News Agency on December 18th, Queensland suffered the biggest flood on record, with serious water accumulation at the local Cairns International Airport, and some planes on the runway were flooded.

According to the Australian Meteorological Administration, on December 18th, local time, the flood levels in Cairns and Port Douglas in Queensland continued to rise. In the past 40 hours, the local rainfall has exceeded 600 mm, of which 307 mm was recorded locally in the past 24 hours.

Local time December 18, 2023, Queensland, Australia, residents affected by floods.

According to statistics, from the night of 17th to the early morning of 18th, the emergency department of Queensland conducted about 300 times to assist in rescue. Cairns, a famous tourist city, has been besieged by the once-in-a-century flood, and residents of several surrounding towns have been evacuated. At present, the local airport has been closed and all international and domestic flights have been cancelled.

On December 18, 2023, local time, a highway collapsed in Queensland, Australia.

On December 18, 2023, local time, in Cairns, Queensland, Australia, residents moved by boat.

The explosion of the oil depot in Guinea’s capital has killed 13 people.

On December 18, 2023, local time, Conakry, Guinea, the scene of the fuel warehouse fire.

On December 18, 2023, local time, Conakry, Guinea, the scene of the fuel warehouse fire.

According to Xinhua News Agency, a large fuel warehouse in Conakry exploded in the early morning of the 18th, causing a fire, and a large number of buildings and vehicles were burned. After the explosion, relevant professional organizations immediately put into rescue work to control the fire and minimize losses.

The explosion in the fuel warehouse has killed 13 people and injured more than 170 others. Most of the injured people have been sent to hospital, and 89 of them were discharged after receiving treatment.

On December 18, 2023, in Conakry, Guinea, residents watched the burning oil depot billow smoke.

On December 18, 2023, local time, in Conakry, Guinea, a fire broke out at the fuel warehouse, and flames rose at the scene.

Guinea’s transitional government issued a statement saying that all public and private sector workers in Conakry will remain at home except the national defense and security departments and the medical industry, and all schools and gas stations will be closed. The government will investigate the cause of the incident and the person responsible.

Photo of this article: Xinhua News Agency, 澎湃 Image, IC photo

From Putuo in the Red West of Shanghai to Ludian County in the hinterland of Wumeng Mountain, since 2021, the two places have witnessed the deep affection of Shanghai-Yunnan cooperation. Since the beginning of this year, Putuo District has continued to carry forward the spirit of "people are reliable (general) and things are done (tuo)", constantly expanding the depth of cooperation with an unshakable political stance and down-to-earth work style, helping Ludian County to realize endless new industries, constantly improving the employment level, and helping the rural revitalization to make great strides forward … The days of local people are getting more and more prosperous.

The development of key industries helps rural revitalization

When it comes to high-quality apple producing areas, many Shanghai residents’ first reaction is apples from the north. But in fact, Zhaotong City, Yunnan Province is the largest high-quality apple production base in the south of China.

In Ludian County, Zhaotong City, Yunnan Province, apples have been planted for more than 70 years. They are known for their bright color, delicate meat, rich juice, rich fruit aroma and rich selenium. However, due to the extensive traditional planting mode and the lack of modern grading inspection and testing technology, the standardization and marketization of local high-quality apples are low. In recent years, the similar situation has changed. Relying on the cooperation mechanism between Shanghai and Yunnan, the apple industry in Ludian is accelerating.

At the end of 2021, with the help of the cooperation mechanism between the east and the west in Putuo District, Ludian County introduced enterprises to contract and plant 2,200 mu of apple base in Taoyuan Township, and adopted modern planting mode.

Apple has become the local "fruit of getting rich". Two years have passed, and apples in Ludian County have been harvested one after another. This year, the local industrial park cold storage was also built, with a maximum cold storage capacity of over 10,000 tons, which effectively helped the locally abundant apples to be transported into the cold storage in time for storage and preservation, and the peak sales were staggered, thus enhancing the added value for the apple industry.

"Now, the cold storage has driven the apple sorting line workshop to put into use, attracting more than 300 people around, with a per capita income of nearly 30,000 yuan, and the local people have increased their income." Xu Xiong, a cadre of aiding Yunnan in Putuo District, member of the Standing Committee of Ludian County Committee and deputy county magistrate, told reporters in a telephone interview.

Apples are crisp, and walnuts, another important crop in Ludian County, are more ripe.

Ludian County is the key walnut production base in Yunnan Province, and also the origin and main producing area of hemp walnut, with a planting area of more than 850,000 mu. Since the pairing assistance between Putuo District and Ludian County, in accordance with the principle of "central requirements, Ludian needs, Putuo can", Putuo District has invested real money, sincerity, and hard work to help the local area fill the shortcomings in the deep processing and development of walnut industry.

In 2021, based on the project of intensive processing workshop of walnut industry in Ludian County, Ludian County introduced professional food production enterprises, developed high value-added products, expanded the market of walnuts, and developed intensive processing products of walnuts such as walnut oil, walnut kernels and walnut leisure snacks, which brought employment and income to local people, and embarked on a road of rural revitalization with industrial employment and effectively stimulated endogenous development momentum.

"Driven by the walnut intensive processing workshop project, this year, relevant production enterprises took the initiative to go to Longtoushan Town, Jiangdi Town and Huodehong Town to buy green-skinned walnuts from farmers. Farmers no longer peel green-skinned walnuts and sun-dried walnuts as in previous years, and then look for sales. Now, you can easily sell walnuts at your doorstep, saving labor and enriching the’ money bag’. " Jie Yi, a cadre of aiding Yunnan in Putuo District and deputy director of Rural Revitalization Bureau of Ludian County, told the reporter.

The frozen park and industrial park are just a microcosm of Putuo’s contribution to local industrial development under the cooperation of Shanghai and Yunnan. Since the "hand in hand" between Putuo District and Ludian County in 2021, more than 60 projects have been implemented in Putuo District, and the deep processing production lines of characteristic agricultural products such as apples, peppers and walnuts in Ludian County will all be established, and a number of key projects will be built, such as the cold storage of Ludian County Industrial Park, Xinjie Town Xinjie Community and Rural Revitalization Demonstration Site, Blueberry Industry Demonstration Base, and Natural Energy Water Lifting Project.

"The industry is booming, and the sales market should be broadened. Since 2021, since Putuo District paired up to help Ludian County, the aid cadres have focused on consumption cooperation and boosted’ cloud products into Shanghai’. We have helped local sales of agricultural and sideline products to exceed 57 million yuan, helping local people to increase their income." Xie Yixin said with joy.

Employment "in and out" enhances residents’ sense of gain

Maojiawan Easy Relocation and Resettlement Area is the second largest easy relocation and resettlement area in China, with the largest number of poverty-stricken households and nearly 40,000 people. How to continuously meet the employment needs of local residents, so that the majority of easy-to-move people can realize "moving out, staying stable and getting rich"?

This year, Putuo District continued to introduce food enterprises, and recruited jobs such as small kebabs, boneless chicken feet, and beef and mutton prefabricated dishes. At the same time, in order to further satisfy Ludian County’s concentration of enterprises and industries that attract investment from the east and the west to the plateau characteristic green food industrial park supporting the resettlement area, it is convenient for the people who are easy to move to and from work nearby. For enterprises that have been operating in the local area, Ludian County has actively done a good job in enterprise service and helped production enterprises to connect with the Shanghai market through the cooperation mechanism between the east and the west.

In addition to developing local industries, the transfer of labor force to employment is one of the most direct and effective ways to increase farmers’ income. On the basis of previous years, relying on Ludian Sub-station of Putuo Labor Cooperation Workstation, this year, we will build a part-time market in the part-time gathering place of Yi Qian ‘an District in Maojiawan.

"Under the multi-measures employment measures, Ludian County has helped nearly 2,000 rural laborers to find jobs and nearly 400 rural laborers to find jobs in Shanghai this year. It also held 15 labor cooperation training courses to train more than 650 rural laborers. " Jie Yi told reporters.

In Ludian County, the cadres of Putuo District’s aid to Yunnan always insist on the effective connection between consolidating and expanding the achievements of poverty alleviation and rural revitalization, preventing large-scale poverty return in poverty-stricken areas, and promoting the income increase of poverty-stricken people. In accordance with the requirements of "the central government requires what Ludian needs and Putuo can do", taking the cooperation between Shanghai and Yunnan as an important opportunity, they actively explore and carry the resource endowment of Putuo District, regard industrial development as the top priority of the cooperation between the east and the west of Ludian County, and pay close attention to the industry, promote employment and promote.

When it comes to 2024, aid cadres in Yunnan are full of energy and confidence. "In June next year, our three-year attachment period is coming to an end. As always, we will carry forward the good style of" people are reliable (general) and things are done (tuo) ",do a good job in all kinds of assistance work, collect officials for this round of aid to Yunnan, and make a good start for successors." Xu Xiong expressed his position.

"I will be cautious to the end, continue to maintain high work enthusiasm and rigorous work style, and strive to be a’ five-owned’ reliable cadre in the new era, seize the day and live up to the glory." Jie Yi said.

Source: Shanghai Putuo

Shangguan author: Shanghai cooperation and exchange

The 27-year-old Ivan Toni is once again caught in a transfer rumor. On November 1st, the British Evening Standard revealed that Chelsea and Arsenal, the two giants in the Premier League, are competing and hope to sign Tony in January next year. Brentford offered Tony a price of 80 million pounds, and the players sought to leave the team and play for a better club.

There is no doubt about Ivan Tony’s ability. In the Premier League in 2022-23, Tony scored 20 goals, ranking third in the top scorer list, only behind Harland (36 goals) and Kane (28 goals). During his Premier League career, Tony scored 32 goals in 68 games, and his efficiency was not bad. However, Tony got into big trouble: he bet on a football match, was banned by the FA for eight months, and will be released on January 17th next year.

The Evening Standard pointed out that brentford was willing to sell Ivan Toni for 80 million pounds. Objectively speaking, this price tag is somewhat inflated: Tony’s contract is only one and a half years, the player’s valuation in Germany is 30 million pounds, and he has not played a formal game for half a year.

There is no room for a big bodhisattva in a small temple. For his future, Ivan Tony is very clear: he wants to leave brentford and go to an "elite club". To this end, Ivan Toni also changed his agent and let Banert (who used to be Bell’s agent) handle his own transfer.

According to the analysis of the Evening Standard, both Arsenal and Chelsea intend to make moves in January next year:

Arsenal’s goal is still to compete for the Premier League title. If a scorer with 10 goals in the middle of the game is introduced in January, it will be of great help to the championship. Although Arsenal have Jesus and Nketiya, they are not prolific centers. Arsenal manager Artta appreciates Ivan Toni’s scoring ability. This summer, Arsenal spent 200 million pounds to bring in Tony in the winter window. The Gunners need to sell players to raise funds first.

Chelsea, with deep pockets, also intends to supplement the front line. Chelsea spent 1 billion pounds, completely overthrown and rebuilt, and there was not much improvement. This season, the Premier League only scored 12 points in 10 games and scored only 1.3 goals per game. In January next year, Jackson will play in the African Cup of Nations. Chelsea, which was originally weak in attack, needs Tony’s help.

Tony, who returned from the ban in January, hopes to complete the transfer in the winter window, seize the opportunity of half a year, strive for more goals, win the trust of English coach southgate and be selected for the European Cup 2024. As an excellent striker in the Premier League, Tony has only played for England once, which is not in line with his strength.

The scenery on the way to zipper is often so charming. It was already two o’clock in the morning when I arrived at the lake. The oncoming cold wind gave me a warm hug, which suddenly blew away the fatigue of the journey and the deep sleep at night.

This 100-kilometer journey passes through dozens of large and small villages, endless pastures, sand islands with towering peaks, and greetings from tourists on the road, all of which add a little interest to this 100-kilometer tour. We sang military songs and encouraged each other to come to the lake.

After a year, I walked this road again, but the fierce yaks and unrestrained horses in the pasture along the way seem to have changed a batch, just like my comrades on this trip. A group of new faces walked hand in hand on this road.

Yes! It has been more than half a year since the squad leader left the army. I can’t help but feel foolish when I think of our tandem encouragement and walking on this familiar and unfamiliar road.

At this time, the company commander’s voice brought me back to reality. The company commander said, "Monitor Wang, you will be on duty at night for a while. You can arrange it according to the actual situation." I immediately ran to discuss with the other three squad leaders: "Why don’t you send two capable guards to each class?"

In this way, I took the recruit of our class, Xiao Du, and stood on the first patrol post. Xiao Du and I walked on this endless grassland, and the fragrance of the soil swept through, which is the natural taste. Looking at the lake, there is a bright moon in the distant mountains, and the silver moonlight fills the whole lake, making the lake with ripples as blue as the ocean, and the various signs on the lake are also shining with a trace of Yin Hui. In a thousand miles of moonlight, the tent we live in seems so insignificant that even the stars in the sky seem to be just symbols on the sky.

Hunter, a military dog over one year old, ran out of the tent from nowhere, turned left and right beside me, and sometimes licked my trouser legs and wagged his little tail vigorously to show his love here.

A cool breeze blows gently, and the moon is bright. Xiao Du and I slowed down, and Hunter wagged his tail and followed, enjoying the beauty of this area.

There is a river around the tent, and the thin water is shining, and the tender grass beside the river grows green, which adds a touch of agility to this river injected into the lake. Perhaps our footsteps alarmed the fish at the entrance, and they swam happily and didn’t want to leave.

A gust of cold wind brought me yearning. Last time I came with the monitor, the river was surrounded by wild flowers all over the place, and it was dancing willfully. At that time, I sat by the river with the monitor and talked about the feeling of coming to the army. I said, "The army is actually quite monotonous, boring and tasteless." The monitor said, "Life in the army is not boring, but it is still beautiful. You have to be good at discovering it." Now, I have repeated this sentence with Xiao Du.

Going north, rows of withered Sophora japonica are not glamorous and eye-catching, but silently guarding this natural beauty, like a veteran of military career, striving for fame and fortune, taking root in the military camp.

Walking to the hillside seems to be closer to the moon. The bright moonlight illuminates the open space in front of the tent area like day, and the camouflage net with complex colors is clearly visible. The distant castle peak is covered with a layer of silver gauze, mysterious and quiet. There is no light in the scattered small villages at the foot of the mountain at this time, only yellow walls and red tiles are seen, and there are dim acacia trees.

At night in the country, there are no lights, no bustling noise of the city, only peace and serenity! Xiao Du and I leaned against the fence to look at the bright moon, the stars, the night view, and the cold wind blowing, and my thoughts were myriad.

In the army, I am not a member of "heartbroken people are in the end of the world", and I am not lonely as "till, raising my cup, I asked the bright moon, to bring me my shadow and make us three". I am glad that I have countless comrades to accompany me; I am glad that my youth has a little more happiness in camouflage; I am glad that comrades-in-arms are not brothers but brothers.

In contrast, we struggle in the military career, what’s wrong with a little regret? There is a corner in the city or country where you live, and there is a lamp among thousands of lights, which is enough! When work is not smooth, life is frustrated, and mood is low, find a self-healing way to release yourself, write down the sun, moon and stars, flowers bloom and fall, and go to Qiu Lai in spring …

The night was particularly quiet, and Xiao Du said, "Monitor, it’s time to be laid off." Back to the tent, I looked at my sleeping comrades, turned on my mobile phone, sent a sentence "I understand the beauty of the army" to the old squad leader who was far away from home, and then slept under the pillow of moonlight.

Author:Wang xinglai

Broadcast: Zhang Yuming

Source: Rocket Soldier

On December 6th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup is about to usher in the first day of the second stage. At present, the group stage has ended, and the list of the top eight teams has been released. Although the China team lost by Manyu Wang, the other seven main players remained unbeaten, and they have been qualified for promotion and continue to attack the championship.

According to the arrangement, Guoping will play at 19: 30pm on December 6th against the average Slovak team, and the top three seeds, Germany, Japan and South Korea, will also continue to play. Please see below for the detailed situation, latest schedule and highlights of each match.

This mixed World Cup has adopted a brand-new 8-win system in 15 games. The first stage is to calculate the points to decide the outcome, and so is the second stage, which means that each team should try to make a quick decision and open the gap as early as possible to get 8 points. At the same time, the losing team need not be discouraged, as long as the total score is enough, it can still win medals and even hit the championship.

As mentioned earlier, Guoping has advanced to the top eight. Among the eight main players, only Manyu Wang lost 1-2 to Puerto Rico’s Diaz, while the other seven players, Fan Zhendong, Wang Chuqin, Ma Long, Lin Gaoyuan, Sun Yingsha, Chen Meng and Wang Yidi, remained unbeaten.

In addition to Guoping, the others have been promoted by Germany, Japan, South Korea, Sweden, Slovakia, France, and China Taipei. Next, except for the teams that have met in the first stage, all the others have to play again. Take Guoping as an example, whether you want to win the championship or not, you have to play six more games (Sweden has already touched it), and finally calculate the total score to determine the ranking.

According to the arrangement, the first two games to be played at 13:00 pm on December 6th were Japan VS China Taipei and South Korea VS France. Among them, the pressure on Japan was relatively small, because the three main players of China Taipei, Lin Yunru, Chuan Chih Yuan and Zheng Yijing, didn’t come, and the threat was not great.

The battle between South Korea and France is quite interesting. The former has eight generals, including Zhang Yuzhen, Lin Zhongxun, Li Shangzhu, Ahn Jae hyun, Shen Yubin, Tian Zhixi, Jin Naying and Li Shiwen, all of whom are first-class in foreign associations except Li Shiwen. The latter has four masters, lebrun Brothers, Simon and Yuan Jianan, and the rising star Pawad is also very influential. Although it is inferior to South Korea, it may not be impossible to score points.

At 19:30 pm, the table tennis match against Slovakia is not a big problem. The battle between Germany and Sweden may be fierce. Both sides have several main players absent. At present, the strength is even. Sweden may win with the advantage of men, but it may not lose.

So who do you think will win the first prize in the second stage? Welcome to write your own prediction in this message!

Text/hand tour that the devil touches the cat

Whenever I talk to my friends about the "party games" category of this year’s game market fire, Netease’s "Egg Party" is an unavoidable topic. After all, there are 30 million daily users, over 100 million monthly users, and over 100 million paradise UGC maps … It has too many auras.

It is no exaggeration to say that "Egg Party" refreshed the imagination of the outside world for party games, and it also made many people re-recognize the huge market potential of this category.

Behind these external eye-catching data, what deserves our discussion is the careful layout of the game in UGC for a long time-to be honest, perhaps many people didn’t expect it to develop so quickly.

In June of this year, Kwan, the producer of "Egg Party", announced at the first creators’ conference that Egg Paradise had achieved the achievement of adding millions of new maps and tens of millions of creators every week.

Just two months later, Egg Party once again announced the achievement that the total number of UGC maps in the game and monthly active users both exceeded 100 million. These data are enough to confirm the strong layout of Egg Party in UGC content.

Until last week, the "Egg Party" had a new action: the "Super Craftsman Recruitment" activity officially ended, and 500 outstanding creators were awarded the title of Super Craftsman, and they were invited to participate in the annual mysterious project of Egg Island, which also opened a grand prelude for the annual UGC event of Egg Island.

Although the activity is only a prelude, it still allows us to witness the deep "externalization" of UGC ecological relationship and the good interactive ecology as always. For example, the event not only attracted tens of thousands of creators to participate in the creation, but also won nearly one million votes in just four days of voting.

For another example, by inviting the author to create a personal booth, the activity can better help to condense the essence of UGC map into this landscape "miniature map", spread unlimited creativity as much as possible in the limited creative space, and vividly reproduce the far-reaching diverse motif in the UGC ecology-for example, the author noticed that there are both "Dunhuang Pipa" and "Fantasy Collection" booths that shoulder the heavy responsibility of inheriting traditional culture. There are also booths that pay attention to social phenomena and discuss topics such as campus bullying and mental illness.

From this, we once again see the flourishing and mature UGC ecology of Egg Party and its great influence.

Then, in just over a year, why can "Egg Party" make the UGC ecology truly unrepeatable? How to build a positive and benign creative ecology quickly, and continue to iterate and upgrade, and continue to build a creative ecological co-prosperity circle?

By analyzing this activity, maybe we can find our own answer.

01

Behind the super craftsman

It’s a hundred million growth stories and emotional flows.

If the content of UGC is a towering tree, then the creators are strong branches of this tree. On the one hand, they are an important guarantee for the prosperity and development of UGC content; On the other hand, their growth arc is a powerful mapping between their creative value and the official UGC ecological development.

Behind the 500 super craftsmen, it is the creator’s personal growth and the overall ecological synergy of UGC, which can solidify the higher brand value of UGC. The creators represented by super craftsmen constantly strengthen their personal IP characteristics with the help of the official stage, and they are mutually beneficial to the development of UGC, and jointly draw their own growth marks.

Taking the creator "Xuanzai Run" as an example, into the pit was attracted by the classic parkour game in the early days, and she came into contact with the function of the park workshop by chance. Its low threshold and high degree of freedom enabled her to easily reproduce the beautiful things in daily life into the map, depicting many scenes that were warmly healed in the booth "Love", and also realized her artistic dream all along.

Another example is the creator "Brown Bear", who is a "super daddy" in reality. He found the opportunity to realize "the dream of making games" in the powerful function of the egg workshop, and was invited to become an official full-time creator by virtue of his ingenious creative talent. While taking care of his family and career perfectly, he started a "second life" in the egg. In this super craftsman’s booth, "Brown Bear" continues the epic description style that it has always been good at, creating a magnificent and powerful "city of heroes", which is full of shock between the sword and the light.

While the official support and the creators’ self-growth complement each other, the creators’ sharing of creative interests has become an important part of UGC’s concept of "co-creation": "Langlang 11" and "Puxi Coke", which perfectly proves this point to the story of a good creative partner. By chance, they met in an author exchange group, and when they met for the first time, they hit it off in their creative ideas and pursuits. As an art student, "Puxi Coke." often helps science students "Langlang 11" optimize the artistic style of maps. And "Langlang 11" will often share its creative skills with "Puxi Coke."

This time, both of them showed their elegance in the "super craftsman recruitment activity", and "Langlang 11" carefully drew the super cute version of "Angel Egg", which was naive and endearing. The booth of "Deep Sea Relics" built by "Puxi Coke." leads users to sink into the deep blue sea and start a dreamy adventure.

Based on the above three cases, from ordinary users to creators, and then to symbiosis and common prosperity with the government, these diverse growth curves just bring together the three trump cards of Egg Party in creating UGC ecology: high-frequency iteration, convenient and easy-to-use UGC tools, diverse and high-return incentive system, and benign interactive creative atmosphere-which may be the sustainability of Egg Party.

02

Tools, Incentives and Operation with Three Axes

Help UGC reach its peak in ecology.

Recently, "Egg Party" announced the plan of "Creating an Egg Age Together", announcing that it will provide users with rich creative income with 500 million incentive funds within two years to encourage more users to join in the creation.

After research, the author found that the plan just echoes the three trump cards mentioned above-the "Co-Creation Age" plan is a three-in-one system based on powerful UGC tools of high-frequency iteration, multiple creative events covering all users as the carrier, and a perfect creator incentive and signing mechanism as the support, which actually realizes welfare overweight, affirms the value accumulation of creators’ personal growth, and better promotes the flow of emotions and relationships between creators, officials and creators.

On the whole, the UGC tools, incentive system and creative atmosphere, which are also reflected in the plan of "Creating an Egg Age Together", are not independent, but complement each other, and together constitute the thriving UGC ecology of today’s Egg Party. Let’s talk about tools first, which is an important cornerstone of UGC creation. No matter how good the game is, the tools are inconvenient and the creation threshold is too high, it will "persuade" a large number of users to some extent.

The project team of "Egg Party", which started with an editor, is even more familiar with this: on the one hand, they directly fill the creation friendliness of the creation tools through a large number of stupid templates with low threshold and visual operation forms. With the acceleration of the instrumentalization process, creators have gradually emerged more subdivided creative functional requirements. Therefore, Egg Party has successively introduced AIGC functions such as "one-click generation of pixel text/painting, flowers and architecture" and "video generation action", and recently broke the news about the king-fried functions such as "egg code" and "shooting UGC" which will be launched in the workshop, further liberating the creators from the tedious and repetitive creative steps.

On the other hand, in the practical stage of tools landing, Egg Party not only introduced the "nanny-level" instructions of workshops such as "Small Class of Egg Workshop" and "Open Class of Creator Workshop", but also launched a series of brand activities including online workshop UGC exchange meeting and "Craftsman Academy Training Camp", aiming at opening a window for creators to quickly understand the recent and future updates of workshops, and at the same time helping them with "old and new" teaching.

If the high-frequency iteration of tools helps creators to reduce their burdens and improve their efficiency, then the official incentive and signing mechanism based on low-threshold and diversified creative events affirms the creative value of creators from a broader dimension and gives rich realistic returns.

Under the planning system of "Creating Eggs Together", Egg Party has greatly increased more creative incentive events of all sizes, including "Artisans’ Creation Month" which is a permanent reading event, short-term activities such as "Workshop Components Reward Order", "Paradise Artisans’ Great Welfare" and "Vehicle Competition", as well as comprehensive "Workshop Creation Competition" and so on, even according to festivals and game season versions. Each activity has a different focus, and the creativity dedicated to the smallest and smallest can be captured, amplified and seen.

For example, the resident monthly creative event "Craftsman’s Creation Month", as the name implies, the official will provide different creative track directions every month, so as to cover every minority theme as much as possible, help creators to refresh their creative thinking for the node on a monthly basis, and also provide them with rich egg coins and cash prizes. For example, in December, the Craftsman Creation Month was upgraded in an all-round way in terms of rewards. Inspired by the 1 million bonus, the creators were invited to play their ingenuity in five sub-tracks, including group building and viewing.

In contrast, the "Paradise Craftsman’s Great Welfare" is a short-term, limited-time creative welfare activity. For example, in the third week of November, the challenge is to make the first 4,000 maps with a heat value of 1,000 within the specified time, and then get the 200 yuan Prize.

At the same time, there are small and medium-sized construction competitions with different specific nodes in the competition system, including the "Egg Games" with the theme of national sports competition, and the "Never Robbed" map construction competition for linkage, etc …… The purpose is to make the construction competitions with each interesting sub-theme attract the attention of vertical users in this field as much as possible, and then radiate to all the creators with pan-interest.

Matching with the rich incentive events, it is the official mature official incentive and signing mechanism to help creators with different demands and different growth stages get more opportunities for upward growth.

Specifically, as long as the total number of trips to create maps exceeds 10,000, you can apply to join the official "incentive plan" and get stable cash income. For those creators who have higher pursuits and unique talents, the government will continue to dig them into official contract authors to open a clearer future for them. The official has also prepared a series of exclusive rights and interests for this group of contracted creators: on the one hand, it significantly enhances their creative income, on the other hand, it also has priority rights such as participating in various official exchange meetings and experiencing the new version of the editor in advance.

For social media content creators, the government has also opened official support and incentive rights on the whole platform. Excellent content creators can not only get revenue bonuses, but also get official platform traffic tilt, so that their whimsy can be seen by more people.

With mature tools and rich incentive creation system, the whole UGC ecology of Egg Party has become more stable.

Because of this, it can form a more friendly and benign environment atmosphere for creators in the game, which is helpful to the internal communication of creators’ ecology, thus promoting the flow of creativity, content and emotion among creators. The "Langlang 11" and "Puxi Coke" mentioned above strongly prove this point.

In fact, there are many related cases, such as "an excellent creator recommended a paradise workshop to a colleague, and the latter signed a contract to become an official author", "The author of Lao Liutu transformed into an anchor and became close friends with another anchor" ……………………………………………………………………………………………….

In my opinion, these cases actually use "creation" as "social currency" to closely combine the user groups in the game. Creators can share and discuss based on UGC content; Between the creator and the player, new social relations will be created because of UGC maps. Whether it is praise or suggestion, the former can gain more progress and sense of accomplishment. This kind of good cooperative creative atmosphere is the best "endorsement advertisement" of UGC ecology, which can attract more and more interested people to join it, so as to make the whole ecology more active and prosperous.

03

Breaking the upper limit, the biggest opponent of Egg Party is yourself.

After the above analysis and discussion, you may have a clearer understanding of the UGC ecology that Egg Party leads the whole industry. Generally speaking, if an UGC ecosystem wants to develop steadily, it needs to establish a close "bonding" relationship from top to bottom, from officials to users, and from creators to users, so as to co-create around content and make the ecosystem bigger and stronger.

The "Egg Party", which is a chain of "official stage-setting, creator singing and user voting", is to connect the first few together, push the creators who are valuable resources of UGC into the spotlight, and show their works in an enlarged way, so that the outside world can see the official respect and cherish the creative value of UGC.

In my opinion, this "super craftsman recruitment" activity has been so surprising that I can’t help but look forward to what kind of shock the upcoming annual UGC event will bring.

In the future, "Egg Party" may once again break the existing ceiling of UGC and constantly set up new benchmarks in this field. And where will its upper limit be? I don’t think anyone can give an accurate answer. But at least, it is now the only existence in this market, and it continues to create more and more "firsts".