Xinhua News Agency, Shanghai, December 26th, New Media Special Topic: How long will "online celebrity" be popular after the first year of online celebrity?

　　Xinhua News Agency’s "China Net" reporter Ye Jianyou

　　2016 can be described as "the first year of online celebrity", and the hot news about "online celebrity" has been popular from the beginning to the end of the year. With the valuation or acquisition of hundreds of millions of yuan at every turn, the ability of "online celebrity" to absorb gold is amazing. The rise of live broadcast also made "online celebrity" all the rage. This year, what "online celebrity" have been fired? Who can be "online celebrity"? Will "online celebrity" Economy Be a Bubble?

　　This year, we chased the "online celebrity"

　　The financing of "papi sauce" announced the beginning of "the first year of online celebrity" in 2016.

　　This girl, who graduated from Chinese opera and is famous for her funny short videos, suddenly got 12 million yuan in financing in March, and her personal brand valuation was as high as several hundred million yuan. She was in the limelight and had a high valuation.

　　Compared with the valuation, what is more attractive is the real money brought by "online celebrity". In December, the "fellow uncle", who is famous for constellation analysis, was bought more than 70% of his shares for more than 200 million yuan, and the young "post-80 s" uncle was worth over 100 million yuan in an instant. "online celebrity" liquidity, and then let everyone dumbfounded.

　　On Taobao, Zhang Dayi, the "online celebrity", also rose from the first year to the end of the year. This high-value woman has won a large number of fans with her taste and eloquence, and the new products launched in her online shop are often robbed in a few seconds, with monthly sales reaching one million yuan, which is cited as a classic case in the industry.

　　With the rise of the live broadcast format, with the help of platforms such as Yingke, Zanthoxylum bungeanum and Betta, the live broadcast "online celebrity" also emerges one after another. In the game industry, some "online celebrity" anchors earn a lot of money. Earlier, it was rumored that a well-known "online celebrity" anchor signed a contract for three years and earned hundreds of millions of yuan. In this regard, a senior gamer told reporters: "This price is not outrageous."

　　Even in the field of writing without live broadcast and video, "online celebrity" is constantly being born.

　　Among them, the word "online celebrity" of the year belongs to former media person Mi Meng. The writer, who graduated from Shandong University and loves Zhuangzi, has read 500,000 articles, the highest reading of a single article has reached 5 million, and the number of followers on WeChat WeChat official account has soared to 8 million.

　　At the same time, various sub-sectors, such as fitness, beauty, luggage, etc., have also emerged their own "online celebrity". Network life is surrounded by "online celebrity", and "online celebrity" in turn enriches people’s network life.

　　How to become a "online celebrity"?

　　Being a "online celebrity" is not an easy task, and it is by no means easy to be popular with a high face value and less clothes. Having a skill in any field is an essential skill to become a high-quality "online celebrity".

　　Take Mi Meng as an example. Before that, she was a senior media person with more than ten years’ experience. Mi Meng told reporters that she loves words very much. As long as she has words, she will look at them twice, and then she will read at least one book every week. Every month, she will study popular expressions with the team, such as those of Joker Xue and Zhang Wei, and she has studied them all. Just how to make a good title, Mi Meng’s handwriting has tens of thousands of words.

　　As the "online celebrity" in financial circles, Cai Danfeng, the founder of "Maple Investment Circle", has also made great efforts in the content. "Most of the guests I invite for each live broadcast are women with business backgrounds. Starting from some interesting topics and talking about financial-related topics, I have accumulated a relatively high-end, reliable and like-minded financial community over time." Cai Danfeng said.

　　Mr. Bao, a well-known blogger with more than 2.6 million fans in Weibo, holds a similar view. "For bloggers, the first thing is to think about how to make the content better. For me, my advantage lies in focusing on bags and shoes and never making beauty products. I have done a lot of research in this field. " "When your content has dry goods, people will naturally trust you and rely on your content."

　　The agent of "papi sauce" told the reporter that although the video website is very developed now, because the threshold of the video industry is already relatively high, the high-quality video content is not rich. "papi Sauce" was born in a traditional Chinese opera class, and her performance had a very good sense of rhythm, which were the important conditions for her to stand out as a "online celebrity" at that time.

　　Zhao Yu, the head of a cultural communication company in Shanghai, said: "As a ‘ Online celebrity ’ At least three conditions are required: one is to be able to continuously produce influential content on social media, the other is to have a certain right to speak in a certain vertical field, and the third is that the content it produces is liked by the audience and can continue to grow. "

　　How long can "online celebrity" be popular?

　　2016 is not only the first year of the rise of online celebrity, but also the year of the renovation of online celebrity. In April, the Ministry of Culture rectified the illegal webcast platform. In July, the Ministry of Public Security launched a special rectification of the webcast platform. In November, the National Network Information Office issued "Regulations on the Administration of Internet Live Broadcasting Service", which is regarded as the concrete embodiment of the governance of "online celebrity". The industry believes that these standardized management have dealt a blow to the virtual fire in the "online celebrity" economy, and also helped the real "online celebrity" to go further.

　　And the bubble of "online celebrity" economy began to appear. At the end of 2016, Luo Jisi, the investor of "papi Sauce", announced his withdrawal from investment. It can be seen that the deeper reasons for the popularity of online celebrity can be traced back to the economic level.

　　Ruhan, located in Hangzhou, Zhejiang Province, is an ordinary garment manufacturing enterprise. After introducing the "online celebrity" model, the company’s sales began to grow rapidly. The person in charge of Ruhan told the reporter: "A considerable proportion of semi-standard products represented by food and non-standard products represented by clothing will be promoted by opinion leaders in the future."

　　As a well-known observer of new media, Wei Wuhui of Tianqi Amoeba Fund also thinks that the economic development of "online celebrity" has great potential and obvious trend in the next few years. "From 2004 to 2014, the cost of obtaining a user’s click on the Internet of commercial enterprises increased by 10 times, and it is obviously more cost-effective to use the fan effect of" online celebrity "for publicity and promotion."

　　This can indeed be supported by data. Nowadays, through the promotion cost of search engines, the cost per click ranges from several yuan to several hundred yuan. The "online celebrity" model greatly reduces this cost. According to Mi Meng’s advertising value, his single article has been read more than 500,000 times, and the value of a single advertisement is several hundred thousand yuan. In this way, the cost of covering each fan is only around 1 yuan, which is obviously more cost-effective.

　　And more and more people are willing to share their views and experiences, which has also injected vitality into the development of "online celebrity".

　　Yao Hongzhou, head of a cultural company in Shanghai, told reporters: "With the popularization of robots, more and more laborers will be able to be liberated from simple and repetitive labor in the future. The younger generation is paying more and more attention to individuality. We receive many resumes every week, and many people want to be ‘ Online celebrity ’ 。”

　　Many people in the Internet industry believe that "online celebrity" is the driving force of network culture, but also the performance of network culture prosperity. As the artist andy warhol said, this is an era when "everyone can be a celebrity for 15 minutes". As for how long "online celebrity" will remain popular, it still depends on its integration with the economy and its long-term economic impact.

　　The 10-day 20th Shanghai International Automobile Industry Exhibition 2023 (hereinafter referred to as "2023 Shanghai Auto Show") closed at the National Convention and Exhibition Center (Shanghai) on April 27th.

　　The 2023 Shanghai Auto Show with the theme of "Embracing the new era of the automobile industry" is an international A-class auto show covering the whole vehicle, automobile supply chain and automobile technology enterprises, which has been highly valued by the global automobile industry. The total exhibition area exceeds 360,000 square meters, and 1,413 vehicles are exhibited in the vehicle exhibition area; 93 world first cars (including 28 world first cars of multinational companies) and 64 concept cars; There are 271 new energy vehicles (including 186 new energy vehicles of China automobile enterprises) and 513 new energy exhibition vehicles. This year’s auto show received more than 13,000 Chinese and foreign media workers competing to report the grand occasion of the auto show, with 906,000 visitors at home and abroad.

　　On April 18th and 19th, two media days, major automobile manufacturers held 151 press conferences. During the same period of the exhibition, more than 20 forums, summits, seminars and technical exchange activities were held, focusing on hot topics such as new energy, intelligent networking, hydrogen energy and smart cars, providing a communication platform for mutual promotion and integration for the future development of the global automobile industry.

　　The transformation of new energy sources in the global automobile industry is accelerating. The number of new energy vehicles released exceeded that of fuel vehicles for the first time, and new energy vehicles firmly occupied the absolute C position of most booths. Many China brands have become the hottest booths in this auto show, which shows the all-round rise of China brand new energy vehicles. The technical senior management teams of foreign brands frequently appear on the booths of China brands to seriously study "independent research and development technology", which shows that China brands have the ability to talk to the world in the fields of new energy and intelligence. Localization of foreign enterprises and internationalization of Chinese enterprises go both ways. At this year’s auto show, more and more exclusive products and technologies have been released for the China market, and foreign brands have said that "only by making decisions on the spot can we develop products that satisfy China consumers." On the other hand, China car companies are accelerating their global distribution, and the ways of "going out to sea" are becoming more and more diversified. This two-way trip also shows that the internationalization of China’s automobile industry has entered a new stage. The iteration speed of the new round of technological upgrading is accelerating. As one of the most important communication platforms in the world automobile industry, Shanghai Auto Show has always been adhering to the "technology leading" and has become the "wind vane" of the global automobile industry. At this year’s auto show, automobile power technologies including pure electric, hybrid, hydrogen fuel power and extended range have also become more diverse and rich, providing consumers with more personalized and diversified car purchase options.

　　The 20th Shanghai Auto Show witnessed the growth and leap of China auto industry.

　　The new Shanghai Auto Show was founded in 1985, and this year is the twentieth. The auto show was originally a window for China to see the world, but now it has grown into a window for the world to see China, and its position in the international auto show is particularly important. The growth of Shanghai Auto Show is the growth of China’s automobile industry, which has promoted the popularization of automobile culture, promoted automobile consumption and greatly promoted the development of China’s automobile industry. In this feast, the core market of global automobile consumption is turning to China, and China consumers are also becoming the "protagonists" of the global automobile market. The competition in the new era of automobiles has begun, and the Shanghai Auto Show will continue to convey deeper and more influential market insights and changing trends to the industry and set off to a new height again.

Beijing business today News(Reporter Guan Zichen, Niu Qingyan) On March 14, according to Hainan Airlines, Hainan Airlines will implement the summer and autumn flight plan from March 31, open a number of domestic and international routes, and increase the frequency of flights on popular routes.

Domestically, Hainan Airlines flew nearly 500 domestic routes after the summer and autumn seasons, covering more than 80 cities in China. After the season change, it is planned to add more than 120 domestic routes to and from Haikou, Guangzhou, Changsha and Dalian. In addition, the frequency of flights from Haikou to Beijing, Guangzhou, Xi ‘an, Zhengzhou, Beijing to Shanghai, Xiamen, Chengdu, Dalian and other popular routes will be increased; And in Beijing to Haikou, Sanya, Chengdu, Chongqing, Lanzhou, Sanya to Chengdu, Harbin, Hangzhou, Chongqing, Jinan and other popular public business and tourist routes to increase the capacity of wide-body aircraft.

Internationally, Hainan Airlines flies more than 40 international and regional routes in summer and autumn, covering more than 20 countries and regions, with routes reaching Europe, North America, Asia and Oceania. Recently, Hainan Airlines plans to open a new Beijing — Dublin, Beijing — International routes such as Edinburgh and in Beijing — Berlin, Beijing — Increase flight frequency or wide-body aircraft capacity on popular routes such as Manchester. Hainan Airlines said that it will continue to speed up the resumption and sailing of international and regional routes to better meet the market demand for passengers’ entry and exit.

　

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　At 11: 00 am on March 4, the press conference of the first session of the 13th National People’s Congress was held in the press conference hall of the Great Hall of the People. Zhang Yesui, spokesman of the conference, introduced the conference to Chinese and foreign media and answered questions from reporters. China Youth Network reporter Yang Yushe

　　China Youth Network Beijing, March 4 th(Reporter Song Chen intern reporter Wang Mengsi) At 11: 00 am on the 4th, the first session of the 13th National People’s Congress held a press conference in the press room of the Great Hall of the People. Zhang Yesui, the eighth spokesman of the National People’s Congress since its establishment, appeared to answer questions from Chinese and foreign journalists on the agenda of the Congress and the work of the NPC.

　　谈本次大会：关键之年召开的重要会议

　　“十三届全国人大一次会议是一次换届的大会，是贯彻党的十九大精神的开局之年、改革开放四十周年、决胜全面建成小康社会、实施‘十三五’规划承上启下的关键一年召开的重要会议，是我国人民政治生活中的一件大事。”张业遂表示，大会将在以习近平同志为核心的党中央坚强领导下，高举中国特色社会主义伟大旗帜，深入贯彻习近平新时代中国特色社会主义思想和党的十九大精神，坚持党的领导、人民当家作主、依法治国有机统一，认真履行宪法和法律赋予的职责，开成一个民主、团结、求实、奋进的大会。

　　张业遂介绍，大会将于3月5日上午开幕，3月20日上午闭幕，会期15天半，比十二届全国人大一次会议的时间稍长。大会期间共有十项议程，将共举行八次全体会议以及十四场记者会。

　　张业遂还强调，本次大会将首次举行宪法宣誓活动，此外还将首次组织代表通道集中采访活动，邀请部分代表在人民大会堂中央大厅接受记者的集体采访。

　　On constitutional amendment and legislation: providing legal guarantee for national social development

　　In the questioning session of Chinese and foreign journalists at the press conference, a total of 11 journalists asked questions, nearly half of which were related to constitutional amendment and legislative work, and Zhang Yesui answered them one by one.

　　In response to a reporter’s question about "Why do you want to amend the Constitution at this time, and what aspects will you consider to amend it?" Zhang Yesui said that an important task of this conference is to amend part of the Constitution, review and pass the constitutional amendment. Only by constantly adapting to the new situation, absorbing new experiences, confirming new achievements and making new norms can the Constitution have lasting vitality. In order to give full play to the important role of the Constitution in upholding and developing Socialism with Chinese characteristics in the new era, it is necessary to make appropriate amendments to the current Constitution, so that the major theoretical innovations, practical innovations and institutional innovations achieved by the Party and the people in practice become constitutional provisions.

　　"Taxation is closely related to the national economy and people’s livelihood. Governing taxation according to law is an important part of comprehensively promoting the rule of law. Implementing the statutory principle of taxation is an important reform task put forward by the CPC Central Committee." In response to a reporter’s question about "the progress of real estate tax law", Zhang Yesui said that real estate tax legislation is an issue of general concern to the society. Accelerating real estate tax legislation is an important task put forward by the CPC Central Committee. The the National People’s Congress Standing Committee (NPCSC) Budget Working Committee and the Ministry of Finance have taken the lead in organizing the drafting. At present, work is being accelerated in drafting and improving the draft law, demonstrating important issues and soliciting opinions internally, so as to complete the preparatory work for submitting it to the Standing Committee for initial deliberation as soon as possible.

　　In response to a reporter’s question about "legislation and supervision of pollution prevention and control", Zhang Yesui said that in 2018, the National People’s Congress Standing Committee (NPCSC) will continue to pay close attention to environmental protection work, formulate the law on prevention and control of soil pollution, revise the law on prevention and control of environmental pollution by solid waste, review the annual report on environmental conditions and the completion of environmental protection targets, and carry out law enforcement inspections on the air pollution prevention and control law and the marine environmental protection law, in an effort to provide a solid legal guarantee for winning the battle of pollution prevention and control.

　　It is understood that an important agenda of this conference is to review the draft supervision law. When answering a reporter’s question about the draft supervision law, Zhang Yesui said that the supervision law is the national legislation against corruption. It is of great and far-reaching significance to strengthen the unified leadership of the party over anti-corruption work, build an authoritative and efficient supervision system and promote the modernization of the national governance system and governance capacity by formulating supervision law, implementing institutional innovation and organizational innovation, and upgrading the practices and experiences that have been proved to be effective in practice into legal systems.

　　Regarding the "2018 Legislative Plan", Zhang Yesui said that in 2018, more than 20 laws will be formulated or amended, including various divisions of the Civil Code and related separate tax laws. At the same time, we will do a good job in the work related to authorization decisions and reform decisions, and strengthen the filing review system and capacity building.

　　On China’s Diplomacy in the New Era: Promoting Two "Constructions"

　　"The 19th National Congress of the Communist Party of China comprehensively summed up the historic achievements of China’s development, and proposed that Socialism with Chinese characteristics has entered a new era, and that the diplomacy of a big country with China characteristics in the new era should promote the construction of new international relations and the building of a community of human destiny." When answering a reporter’s question about "China’s diplomacy", Zhang Yesui said that China insists on taking its own road, neither importing foreign models nor exporting China models. China has always followed the path of peaceful development, pursued an open strategy of mutual benefit and win-win, and developed friendly cooperation with other countries on the basis of the Five Principles of Peaceful Coexistence. China is willing to actively participate in the reform and construction of the global governance system, and hopes to promote the development of the international order in a more just and reasonable direction.

　　对于“朝鲜半岛形势”问题，张业遂表示，朝美是朝鲜半岛问题的主要当事方，如果把朝韩关系和朝美关系比作两个轮子的话，我们希望朝韩关系这个轮子能够继续转下去，希望朝美关系这个轮子能够尽快地转起来，也就是说，我们希望看到朝美双方能够尽早启动对话。中国在半岛问题上的立场是一贯的、明确的，就是我们坚持实现半岛无核化，坚持维护半岛的和平稳定，坚持通过对话协商解决问题。

　　“中美关系是当今世界最重要的双边关系之一，保持中美关系的稳定发展，不仅符合两国和两国人民的根本利益，也是国际社会的普遍期待。双方的共同利益远大于分歧，合作是双方唯一正确的选择。”在回答有关“中美关系”问题时，张业遂表示，中方愿同美方一道，认真落实习近平主席和特朗普总统北京会晤达成的重要共识和成果，坚持相互尊重，增进战略互信，避免战略误判，聚焦互利合作，妥善管控分歧，确保中美关系沿着正确的轨道不断向前发展。

　　

　　Laure Shang

　　In my impression, Laure Shang should be silent, singing his own songs with his head down, ignoring other people’s eyes and comments, and not good at expressing and fighting for what he wants. Everything is only in the songs. The first time I interviewed Laure Shang, I was surprised by her performance. Her comfortable alto and slow speech speed were like a French chansons. Her language expression was very accurate, clear, confident and calm.

　　Laure Shang said, "Who says I’m not suitable for entertainment?" Yes, it’s not appropriate to say it. Just because we don’t understand it, we are all too used to judging people by their appearances.

　　I hope every performance is amazing.

　　Reporter: I held my first solo concert in Beijing before. Originally, it was to be held in Shenzhen, but it was cancelled for some special reasons. I still have to congratulate you first. You will have your own concert soon and it is very successful.

　　Laure Shang: Thank you. I don’t think the concert in Shenzhen will be cancelled, but it will be postponed temporarily for special reasons. It should be held after the Olympics. Concert is something that makes me very excited and also feels a lot of pressure. I cherish the opportunity, because many singers may not be able to sing for many years, and I am still a newcomer. I am very happy to have such an opportunity to improve myself through the opportunity. The overall evaluation of the Beijing concert was very good. At that time, after the performance, my colleagues and sponsors all embraced happily, which could bring surprises and accidents to everyone. My performance exceeded their expectations, which made me very happy.

　　Reporter: Many singers take it as their goal to hold a solo concert. I know that the biggest dream of many Hong Kong singers is to sing in the Red Pavilion. Do you have such a goal or a stage for dreams?

　　Laure Shang: The Red Pavilion is a symbol of status and strength because of its special significance to Hong Kong singers. However, there is no such special stage in the Mainland, so I won’t ask for a venue. My goal is to do a good job in every performance, hoping that the performances in every place will surprise fans in the future.

　　Reporter: Speaking of surprise, many people actually have different views on the style of your Beijing concert. Some of your styles are really surprising. And I saw some of your latest modeling photos. Do you want to change your image and take a more feminine route?

　　Laure Shang: Every painting painted by a painter can’t satisfy everyone, even Picasso can’t. I think I only look at the opinions of important people. As for styling, I don’t really care. The stylist team is designing for me. All I can do is choose one of their styles I want. In fact, I am very satisfied with the design of this team now. I think it suits my style very well. Of course, I am also willing to try different styles. I think this may be more rights than ordinary girls.

　　Reporter: I feel that your hair release speed is actually quite fast, and it is an album and EP. Can you adapt to such high-intensity work? What is your most satisfying work at present?

　　Laure Shang: Personally, I feel fine. After the high-density film distribution process, I feel more confident about this job-the hardest work is nothing more than that, and the rest is nothing serious. I don’t think this is just a simple workload, but an opportunity. I have this opportunity to make a record and sing to others. In fact, many people don’t have this opportunity, and they haven’t had the opportunity to make a record for many years. My own favorite is "A Big Sky" in the album "Under Van Gogh’s Starry Sky". All aspects, whether it is music, words or market reaction, are the best, and they are also well combined with my personality. It is not that I say yes, but that everyone says yes.

　　Self-confessed typical workaholic

　　Reporter: Being a singer is very tiring and stressful, but you don’t seem to feel hard, and you feel quite enjoyable.

　　Laure Shang: Haha, actually I’m a bit of a workaholic. When I was in college, I was used to everyone working hard. There were many people who got good grades in Fudan and many people who could read. At that time, I was used to reading for hours, but I couldn’t compete with others. I was not smart enough, but I was more diligent. Later, after work, I worked in a private enterprise, which was a company with unlimited overtime, and there was no overtime pay. Haha, anyway, I just looked at the final results. I often worked for more than ten hours every day, went to bed when I fell down at home, and got up and went to work the next day. In fact, I think the workload now is far less than before. Maybe I’ve adapted to my previous job, but now I’m in a good mood because I have nothing to do, but I’m a little depressed, haha, a typical workaholic.

　　Reporter: Everyone knows that you graduated from Fudan University. Have you achieved great success since childhood? Laure Shang: The grades from elementary school to junior high school have been good, but they are poor in high school. Because I was the first boarding school in Shanghai at that time, it was a great liberation for me to leave home and live in school. No one was in charge. As soon as I left my parents, I was very happy, curious about everything and completely wild. Grade one of senior high school dropped, and grade two of senior high school often failed. Later, I suddenly felt that this was my bottom line, so I should study hard and get into a good university. So I worked hard to make up for what I left behind and study hard. In fact, I have experienced such a rather unreliable life. I can understand some children now, but I think I should study hard. Reading is always useful.

　　Reporter: There are not many singers like you who are highly educated and graduated from famous schools in the entertainment circle. Do you think your education has brought any convenience to your development?

　　Laure Shang: The benefits are subtle. Reading is not without benefits. Many people will define that I am not suitable for this circle, because at present, singers in China generally have low academic qualifications. In fact, singers with high academic qualifications are very common abroad. Many people study medicine or law in universities, so no one discusses it as a topic, but I am concerned. I think whether you are a good singer has something to do with whether you can sing and the quality of the songs you sing, not academic qualifications. After reading for so many years, it is actually helpful for me to be a singer. At least I will have my own views on the understanding of lyrics. Every circle is similar, and it is necessary to contact many people. A good education will make people more mature in dealing with people.

　　Want to work part-time as a translator

　　Reporter: There are few opportunities to use French now. Will it be a pity?

　　Laure Shang: Indeed, French is rarely used. I think it is more suitable as a sideline. Anyway, I also like reading some books in foreign languages. If I have time, I will translate some of my favorite books, which is not bad as a part-time job, or I think I want to do them all, which is helpful to others and beneficial to myself.

　　Reporter: I’m surprised that you even want to do a part-time job. Few stars have such a simple part-time job plan.

　　Laure Shang: There’s nothing wrong with translating foreign books. I always feel that I can’t concentrate all my energy on one thing, which will be very tiring and put great pressure on myself. Doing other things occasionally is a kind of relaxation. Translation can help me adjust my mentality and maintain my original major. What a good thing, I don’t care what others think. In fact, if the company arranges interviews with foreign media, I am very happy every time. I will review my English or French at home one week in advance. I always tell people in the company that it will be very good if I can get back 70% of my French, no matter how big the final report is.

　　Reporter: After talking for so long, I feel that your mentality is very peaceful. You don’t seem to take the job of a singer very seriously, let alone treat yourself as a star.

　　Laure Shang: I have never felt that I am not suitable for this circle. On the contrary, I feel more and more at home now. A singer is actually a job, but it is a so-called job that I cherish very much. It is easy to find a job in a foreign company, but it is not easy to sing and so many people are willing to listen. I cherish it very much. If I can, I hope I can keep doing this job. If one day, my personal interests are gone, no one wants to listen, and there is no need to do it again, but at this age, I will keep singing and sing well.

　　Reporter: I feel that your thinking is very clear. Will you try to create in the future?

　　Laure Shang: Clear thinking is better than clear thinking, but I’ve never written anything, and I don’t think I can write better than professional creators. I still trust them more because of my specialization, and I just need to find my own works seriously.

Editor: Li Dan

Text | Connected Insight, Author | Zhang Fei, Editor | Zhou Xiaoqi

Not surprisingly, but also a little regrettable for digital enthusiasts — — Huawei’s new generation folding machine Mate Xs 2 is still not a 5G mobile phone.

On April 28th, Huawei held the Mate Xs 2 online conference. This is Huawei’s new generation folding screen flagship mobile phone after Mate X, Mate Xs, Mate X2 and Huawei P50 Pocket.

The starting price of Mate Xs 2 has set a new record for Mate series folding screens, and the price has dropped below 10,000 yuan for the first time.In terms of selling price, 8GB+256GB is priced at 9999 yuan; 8GB+512GB is priced at 11,499 yuan; 12GB+512GB collector’s edition is priced at 12999 yuan..

In addition to the price drop, Mate Xs 2 also has new features.

As early as in the warm-up video of the new machine, Yu Chengdong, managing director of Huawei, revealed that the folding screen mobile phone in the past was thick, bulky and not resistant to falling, but Mate Xs 2 solved these problems.The weight and thickness of the fuselage are basically close to ordinary mobile phones, and the fall resistance and firmness have also been greatly improved.

According to the on-site information of the press conference, Mate Xs 2 is still designed with an outer folding screen, just like Mate XS released in 2020. The weight and thickness are close to that of a conventional straight mobile phone, and the weight of the whole machine is 255g.At present, the lightest folding large-screen mobile phone in the industry. This is a major breakthrough of the folding screen mobile phone.

butMate Xs 2 is not equipped with the most powerful Kirin 5G chip like Mate Xs, but a 4G version of Qualcomm Snapdragon 888.Unfortunately, the advantage is that this folding screen mobile phone will at least not be too affected by the chip crisis.

Therefore, before the launch of the new machine, Yu Chengdong confidently said that "the supply of Huawei mobile phones has been greatly improved, and everyone can buy Huawei mobile phones if they want to" and "this is the biggest good news".

Or in order to make up for the regret of 4G chips, Mate Xs 2 is the first mobile phone in the industry to support tri-band Wi-Fi (Wi-Fi dual 5GHz band+＋2.4GHz band), which can access the Internet at high speed.

Huawei, as the leader of 5G and the track of folding machine, will continue to be active in the folding machine market even if it launches the 4G version of the folding machine equipped with Qualcomm Snapdragon 888 for two consecutive times after encountering the black swan ban.

2022 is the "year of explosion" of folding screen mobile phones, and even the "latecomer" vivo has come to an end. All domestic mainstream mobile phone manufacturers have captured the folding screen market, and the war has intensified. Huawei must ensure its activity to stabilize the market.

The significance of listing a new machine is greater than selling the goods itself. Then, there is still no 5G Huawei Mate Xs 2 to attract consumers, and it will take some time for the market to test.

After a lapse of four months, Huawei’s new generation folding screen Mate Xs 2 was launched.

On the eve of the press conference, there was a heated discussion about Huawei’s first folding machine this year, especially Yu Chengdong’s remark that Mate Xs 2 was "an epoch-making big folding screen with many black technologies" in the preheating video.

Finally, at 7 pm on April 28th, Yu Chengdong appeared at the press conference with the long-awaited Mate Xs 2.In the past, the rhythm of the whole conference became shorter and simpler. Only in the first 23 minutes, I finished the Mate Xs 2 folding new machine.Subsequently, a number of other new hardware products, such as the V Pro smart screen, were released one after another.

Although the introduction time is not long, Mate Xs 2 is definitely the flagship product of the conference.

Go around,After a lapse of two years, Huawei Mate Xs 2 once again picked up the folding design and still followed Mate Xs’s folding screen technology.

At present, the mainstream folding screen scheme is widely used by other mobile phone manufacturers. The advantage is that it can protect the inner screen well, and its fall resistance and service life are better than those of the folding screen, but the disadvantage is that creases are easy to appear in the middle of the screen.Folding out will expose the screen, but it can be used as both an outer screen and an inner screen at the same time, making the body of the mobile phone thinner.

So far, Huawei is the only mobile phone manufacturer that has launched a folding screen version of the mobile phone. Therefore, the main promotion point of Mate Xs 2 is the screen.

The folding scheme itself can be thinner and lighter. Mate Xs 2 body is made of ultra-light glass fiber, and innovative materials such as aviation grade titanium alloy and ultra-light and super-strong steel are adopted in the structure, which makes the mobile phone both light and high-strength and toughness — —Mate Xs 2 is close to the thickness and weight of ordinary mobile phones. The thinnest unfolded body is only 5.4mm, only 255g, setting a record for the lightest weight of folding screens.

andHuawei has also made great efforts in screen hinge technology, and pioneered the double-rotating eagle wing hinge.The eagle wing hinge structure is composed of 100+ precision devices, and the unfolded screen is flat and smooth, and the visual experience is almost seamless.

Therefore, as Yu Chengdong said,The highlight of Mate Xs 2 is that it solves the three major pain points of folding large-screen mobile phones: massiness, creases and fear of falling.

In terms of camera shooting, this phone is quite satisfactory. Mate Xs 2 has a 10.7-megapixel super wide-angle camera in front and a three-camera module in rear — — It is equipped with a 50-megapixel primary color camera, supplemented by a 13-megapixel ultra-wide-angle, 8-megapixel 3-fold optically variable lens. In addition, there are 10-channel multispectral sensors and laser focusing sensors.

In terms of battery configuration, Mate Xs 2 belongs to the mainstream level of the industry. According to Huawei’s official introduction, Mate Xs 2 has a built-in 4880mAh battery, which supports 66W super fast charging and can charge 90% in 30 minutes. There is no obvious difference with previous generations of folding machines.

It is worth noting that in the whole conference, Yu Chengdong didn’t mention a word about the chip, only the small words "carrying Snapdragon 888 4G" were written in the lower right corner of the PPT that announced the price.

This once caused many netizens to go to social networking sites to ask "Which chip is carried by Mate Xs 2?" And other similar issues.

The reason why Yu Chengdong didn’t mention the processor is self-evident.Haisi Kirin is out of stock., from the last folding machine P50 Pocket carrying Snapdragon 888 has begun to show signs.

As early as September 2020, Huawei can no longer obtain high-end chips below 10nm from chip manufacturers such as TSMC. This means that,As the most powerful chip in Huawei’s Kirin series, Hisilicon Kirin 9000 will become a swan song, and the new machine can only adopt the 4G chip Snapdragon 888.

Although the overall performance of Snapdragon 888 is good, it is already the standard in flagship machine, and its exaggerated power consumption and heat dissipation problems have been complained by many consumers.

In fact, consumers recognize Huawei’s high-end machines. In addition to brand influence, the self-developed Hess Kirin is also the key. Therefore,Many digital enthusiasts regret that Huawei’s new generation folding machine does not use the 5G SoC chip Kirin 9000.

Obviously, the chip has become the weakness of Mate Xs 2.

Yu Chengdong once praised Mate Xs as "Huawei’s best folding screen phone so far". In addition, due to the lack of supply, many people even buy Huawei folding screen Mate Xs at a high price of nearly 100,000 yuan. Whether Mate Xs 2 equipped with Snapdragon 888 can reproduce the highlights of Mate Xs has not been answered.

Or in order to make up for the weakness in communication performance, Huawei has greatly improved the WiFi technology, and Mate Xs 2 has become the first mobile phone to support tri-band Wi-Fi (Wi-Fi dual 5GHz band+＋2.4GHz band), which can access the Internet at high speed.

However, the pricing of Huawei Mate Xs 2 is unexpected. Previously, many netizens and even digital bloggers guessed that the starting price was not less than 10,000 yuan, but the actual starting price of Huawei Mate Xs 2 was 9,999 yuan.

Under the chip dilemma, Huawei Mate series folding machines have also begun to take new measures: abandoning the positioning of "wealth management products" and lowering prices, so as to stabilize the market and extend the lifeline.

Even if the folding machine is a 4G version, it will continue to be launched, which is a manifestation of Huawei’s current difficulty in maintaining high-end market share.　

Yu Chengdong bluntly said at Huawei’s P50 conference last year that "under the four rounds of sanctions in the United States, Huawei’s 5G mobile phone was restricted, resulting in that 5G chips can only be used as 4G."

Huawei is the first mobile phone manufacturer to launch 5G base stations and 5G flagship mobile phones in the world, and it has the largest market share of 5G base stations in the world. butFor well-known reasons, Huawei’s mobile phone can’t support the 5G function at all, and it is forced to adopt the chip of its former competitor Qualcomm, which makes people cry.

Under the prolonged chip supply interruption, Huawei’s market has shrunk dramatically.

According to the global smartphone market report released by Canalys in the first quarter of 2022, Samsung and Apple ranked first and second in global mobile phone shipments with 24% and 18% market share respectively.

Xiaomi, OPPO and vivo occupy the remaining three seats in the top five.Huawei, which once occupied the first place in the world mobile phone market, has now completely disappeared from the rankings and is classified as "Others".

Huawei, which has lost its mobile phone market share, must stick to the folding machine market in order to continue the "fire" of high-end machines.

Looking back on the development of domestic folding machine brands, Huawei is not only the number one player, but also the earliest "leader" in the industry.

As early as October 2019, Huawei first launched Mate X, a 5G folding screen mobile phone with an outward folding design, which was the first product to truly put the folding screen mobile phone into commercial use.

Because of the limited output, at that time, on the second-hand trading platform, the price of Mate X was as high as 20,000 to 100,000 yuan by scalpers, and it was dubbed "wealth management products" by netizens.

A year later, Huawei released the second generation folding screen Mate Xs, which realized the evolution of folding screen mobile phone from hardware to ecology. Yu Chengdong has repeatedly praised it as "Huawei’s best folding screen phone so far".

In 2021, Mate X2, the third-generation folding machine with the form of internal folding, came out for the first time, and Huawei completed the accumulation process of hardware from testing to maturity. In December of the same year, Huawei P50 Pocket, the flagship of the first vertically folded fourth-generation folding screen, was released.

At this point,Huawei has also become the only manufacturer in China that has mastered three folding technologies and the most complete product sequence of folding screen categories.

Compared with other friends, Huawei tries its best to meet the after-sales maintenance requirements of folding machine users, which makes Huawei’s folding mobile phone have a good reputation.

Besides,Huawei is superior to other domestic folding machine brands in design and materials.

For example, in terms of hinge solutions, Huawei is one of the first companies to invest in research and development of related materials. Mate X eagle wing folding hinge technology pioneered in the industry, to Mate X2 patented double-rotating water drop hinge technology, and then to the vertical seamless folding of P50 Pocket. Huawei has carried out sophisticated design to ensure that the number of screen creases and folds is reduced.

This has enabled Huawei to gain a large number of loyal users.An owner who used Huawei MateX once admitted to the connection Insight: "Except Huawei and Samsung, other domestic folding machines such as vivo and OPPO will not be considered for the time being."

It is worth noting that Xiaomi, vivo, OPPO and Glory all launched their first folding screens after 2021, and there are no second-generation products.

In fact, Huawei’s folding screen mobile phone was once in short supply.Omdia, a market research organization, released the "Tracking Report on the Smartphone Market in the Fourth Quarter of 2021", showing that Huawei ranked second in the sales of folding screen mobile phones, with a cumulative sales volume of about one million.

Therefore,As one of the first players in the folding screen mobile phone market, each generation of Huawei folding screen mobile phones has shown a very high rate of preservation, which can be called "annual wealth management products".

Since the beginning of this year, good news about folding machines has been coming out. Many people in the industry believe that 2022 may be the turning point of folding screen mobile phones. On the eve of the "folding machine" outbreak, Huawei must take action.

However,Huawei’s life is getting worse and worse.With the increasing consumption of Huawei Kirin 9000 series chips, when 2022,When other domestic mobile phone manufacturers, such as vivo, OPPO and Xiaomi, are fiercely fighting in the field of 5G folding mobile phones, Huawei can only helplessly launch 4G folding machines.

At this time node, Huawei launched the folding screen Mate Xs 2, in addition to continuing to participate in market competition and extending the lifeline.The greater significance is to release the signal that "Huawei mobile phone is still alive and will live better".　

However, the outside world has been expecting the return of Huawei’s 5G mobile phone production. Therefore, when Yu Chengdong revealed in the preheating video of Mate Xs 2 that "Huawei’s mobile phone production capacity has returned, and the Huawei mobile phone that everyone wants to buy this year can be bought", the outside world mistakenly thought that the new generation of folding opportunities would break the curse of "one phone is hard to find". The main products of the actual "capacity return" are the hot-selling mobile phones including Huawei P50 series and Huawei nova9 A9 series.

After falling into the vortex of lack of core, the folding machine has become an important life-saving medicine that carries Huawei’s expectations and longings for the high-end market.

This year, domestic folding screen mobile phones have been listed one after another.

Canalys released a report saying that Android manufacturers are facing tremendous pressure in the high-end mobile phone market. In 2021, the shipment of Android smartphones with more than $800 dropped by 18% compared with 2019. In the same price segment, Apple increased by 68% in the same period.

Android manufacturers must invest more in differentiated hardware and user experience and continue to attract and retain high-end mobile phone users.Folding screen has become a new attempt for domestic Android mobile phone manufacturers to hit the high-end market because of its high technical content, large upgrade space and high price.

Therefore,Folding machines have become a necessity for the flagship equipment camp.The mobile phone industry began to involute.

Many digital enthusiasts who pay attention to the folding screen mobile phone market have noticed that on April 22, the day when Huawei officially announced Mate Xs 2, vivo’s first folding mobile phone X Fold was officially launched.

You know, vivo is the last player from mainstream mobile phone manufacturers in China to enter the folding machine. Xiaomi launched the first folding screen MIX FOLD as early as the beginning of 2021. From December 2021 to January 2022, OPPO and Glory successively launched the first folding screen mobile phones OPPO Find N and Magic V respectively.

This means that,Except for Apple, all the mainstream mobile phone manufacturers in China have fulfilled their "folding" dream.And many digital bloggers predict that Xiaomi’s second folding screen will be released as soon as June this year. A competition about folding screen mobile phones has started.

But unlike other mobile phone manufacturers, they are trapped in insufficient research and development capabilities.For Huawei, the biggest problem at present is that it cannot release 5G mobile phones. No matter what grade of new machines, they only support 4G.

The reason behind it,In addition to Huawei’s limited inventory of 5G Kirin chips, Huawei can’t get the necessary RF chips for 5G mobile phones.

After the United States launched the fourth round of sanctions against Huawei in 2021, all supply chain enterprises involved in American technology could not provide Huawei’s 5G communication equipment with parts, including 5G RF chip combination and 5G baseband.

Huawei Hisilicon conquered some components of RF components in its early years, but failed to conquer the core filter.Therefore, when Rongmi OV mass-produced 5G folding machines, Huawei could only continue to produce 4G mobile phones.

At present, 5G mobile phones have not shown obvious advantages over 4G mobile phones, and 4G mobile phones are still available. But after two or three years, 5G mobile phones will be the mainstream.

Even if pollen (Huawei fans) can accept the use of 4G folding machines now, it is really difficult to answer whether they are still willing to buy 4G versions in the future.

In addition,Rongmi OV folding machine not only uses the 5G version as the basic configuration, but also starts low-price competition in terms of price.

After Xiaomi was the first to "beat" the price of the folding screen mobile phone to less than 10,000 yuan, OPPO Find N, the first folding machine of OPPO, once again refreshed the price floor of the same category with a starting price of 7,699 yuan. And each family is crazy about stacking materials, showing "cost performance".

Obviously,Huawei has more challenges to face.

According to the market share ranking of China folding screen mobile phones published by IDC in 2021, Huawei ranked first with a market share of 49.3%. However, whether Huawei, the first company to make a 4G appearance in flagship machine this year, can continue to be the first in the market this year is a question mark for the time being.

Based on the present, trying to survive is still a true portrayal of Huawei at present, and the folding machine is bound to undertake the historical mission of seizing the high-end market.

　　Yesterday, Young Sangji, adapted from Mao Dun literature prize winner Alai, appeared at the Shanghai International Film Festival. Director Zhang Guodong, art consultant Reed and producer Peggy Chiao appeared at the event site. In an exclusive interview with Chengdu Business Daily-Red Star journalist, several creators revealed the behind-the-scenes story of the filming.

　　Director Zhang Guodong/

　　Hit it off with the original author Alai.

　　Juvenile Sanji is adapted from the literary work Three Cordyceps by the famous writer Alai, which is a novella created by Alai and first published in January 2016. From the world in a child’s eyes, the film "Juvenile Sanji" tells the story of the Tibetan teenager Sanji’s self-drifting journey in pursuit of knowledge and taking Cordyceps as a clue. On this adventure journey, the fantasy drifting of three cordyceps sinensis presents a variety of human beings, and the innocence of children shines brightly in the gloomy secular world.

　　Director Zhang Guodong revealed the origin of filming "Young Sanchi". He said that it was in the process of turning over a circle of friends that he suddenly saw a fragment of Alai’s original work. "It was a circle of friends sent by a friend of mine. After watching it for 15 minutes, I felt that this was the story I needed. The story he talked about digging cordyceps was actually very similar to my experience. At this time, I picked up the phone and called Teacher Alai. As a result, we hit it off with Teacher Alai.

　　Zhang Guodong had filmed a documentary on Tibetan subjects before, which made Alai feel more at ease to give him the work. "I showed the documentary to Teacher Alai at that time, and after watching the film, he said ‘ You can take it and shoot it as you like. I don’t care about anything ’ In this way, Teacher Alai handed "Three Cordyceps" to me, and I took the team for about 20 days. The scene of the heavy snow shot by the little actor should actually be helped by God, from 4 am to 7 pm. After we finished work, the snow stopped. "

　　In the film, Sanji’s actor is very eye-catching and has been well received by many audiences. The director said, "At that time, so many children caught me by his acting skills, so I took him from the snowy mountain to Chengdu, and we lived together for 15 days. I took him to see elephants and monkeys, and didn’t give him any training or invite a professional teacher to play in the zoo."

　　The director revealed that during the filming process, the little actor almost didn’t need to talk about the play. "I never called him to the room alone to talk about how to shoot this play, especially the scene with the principal. He said ‘ Director, can I do it again ’ , he said ‘ I should drop the book on the floor to express my anger ’ . I feel that he is like a genius. I think this little actor is equivalent to a real Cordyceps sent by Snow Mountain. Like a gem, he is the brightest and also lights up our movie. "

　　Screenwriter reed/

　　Some viewers don’t go to the cinema to seek affection.

　　It is particularly worth mentioning that Reed, a famous screenwriter who once created classic films such as Farewell My Concubine and Living, served as the artistic consultant of Young Sanchi. When he mentioned why he joined this small-budget film, Reed replied: "Its type determines the number of audiences. It is not a commercial blockbuster, and this film actually has no pressure from commercial blockbusters, because the investment is very small and the shooting process is very frugal. In fact, the reason why I was willing to participate at that time was that the story was unpretentious, which touched me very much. "

　　At the event, Reed also mentioned the current situation of the film market in China. He said: "Everyone knows that there are some very vulgar phenomena in China films. China’s movies are far from the real social life because of excessive entertainment and commercialization. When entering the cinema, some viewers are actually looking for entertainment instead of seeking to be moved, so excessive entertainment has caused very bad consequences. " Reed later mentioned the differences between Young Sanchi and some entertainment films. "The function of this film is to carve time. This film carves Tibetan life, children’s experiences and stories, and it also carves Tibetan people’s life very truly today. This is the significance of this film."

　　When asked if there were any differences with director Zhang Guodong in the creative process, Reed said, "As a creative work, there will be differences at any time. In fact, I may like this child too much, and I hope he can get this book. Of course, this is a wishful feeling. We feel that as a documentary type, the ending is also right. Not everyone’s dreams will come true, not that everyone’s wishes can be easily realized. This child, I hope he will get this book when he grows up. "

　　Zhang Guodong also said that Reed is a senior, which has helped him a lot: "We started to cooperate with documentaries, and then we will cooperate with three films, all of which are made by Mr. Reed as an art producer and script consultant. In fact, Mr. Reed has been supporting me and cultivating me, and we will have some disputes in this process. I was particularly moved by teacher reed’s remark ‘ We should not be sloppy in our creation. We should be strict with ourselves and not let go of every detail of the film. If you relax a little here and there, the whole film will fall ’ . In the 10 years of contact with teacher reed, I know movies, study movies, and shoot movies. I think filmmakers should do what filmmakers should do. They never tell lies when making movies. When I make movies, I may slack off, but Teacher Reed is like an anchor. My movie today can look like this, which was cultivated by Teacher Reed all the way. "

　　Chengdu Business Daily-Red Star Journalist Zhang Shihao from Shanghai.

Carrying out "reading for all" activities throughout the country is an important measure to build a learning society and an indispensable cultural construction to realize the great Chinese dream. Since the nationwide reading activity was launched, it has received enthusiastic response from all walks of life and achieved remarkable results.

Why should we advocate reading for all? In short, reading can cure fools and improve intelligence; Long knowledge and broad thinking; Learn skills and increase your skills; Enrich one’s thoughts and cultivate one’s sentiments. One person benefits from reading; Read for all and benefit all. In a word: opening books is beneficial. For individuals, reading can improve their quality and change their destiny; For the nation, reading can inherit civilization and spread science. Therefore, Confucius never let go of the book all his life, and in his seventies, he still "read the Book of Changes and compiled three unique works by Wei"; Gorky "threw himself at the book, just like a hungry man threw himself at the bread". Zheng Chenggong sincerely felt that "cultivating the heart is nothing more than wanting, and the joy is nothing more than reading"; Ji Xianlin sincerely praised "reading is the best thing in the world". They all turned reading into a necessity of life, and enjoyed it tirelessly, so they benefited greatly and benefited for life. They come from different ages and engage in different occupations, which can be regarded as a microcosm of national reading.

Reading for all evolved from "World Reading Day". The purpose of setting up reading day is to call on everyone in the whole society to read, so that books can become a necessity and reading can become a part of life. Therefore, every year on World Reading Day, we will sum up our experience, discuss our gains and losses, and put forward improvement measures to make the reading activities for the whole people more solid and effective.

Reading for the whole people depends on persistence and long-term success. Marx studied hard all his life, and regarded reading as his life. No matter how poor and difficult his life was, he never forgot to study, often forgot to eat and sleep, day and night, and finally slept on his desk. Mao Zedong studied tirelessly since he was a teenager, read widely and loved reading all his life. He was still studying a few hours before his death. They are all models who insist on reading, which makes people stop at the mountains. Unfortunately, some of us spend three days fishing and two days drying the net, reading a few pages when we are happy, and putting them on the shelf when we are depressed; Turn over a few articles in your spare time, and forget about it when you are busy with your work. Such a reading attitude, in a spirit, exposed to ten cold, it is difficult to gain something. In view of this, we should also persevere in reading, and the long running water will not stop, and over time, water drops and stones will wear out before we can read out the benefits and effects.

全民阅读，领导干部应成为带头读书的楷模。榜样的力量是无穷的。习近平总书记夙夜在公，仍挤出时间坚持读书学习，在谈到自己的爱好时说：“现在，我经常能做到的是读书，读书已成了我的一种生活方式。”正是因为长期孜孜不倦地读书学习，锻炼了他非凡的领导才能和卓越的政治智慧，成为当今中国走向伟大民族复兴的卓越领路人。

全民阅读，要加强引导，让大家多读好书，多读经典。所谓好书，一是具有思想性、艺术性、可读性；二是经得起时间检验，能够传世；三是被评论家广泛认可，拥有大量读者。若按这三个标准衡量，好书与古今中外那些经典书最为接近。人生如白驹过隙，书籍却浩如烟海。为提高生命的知识含量和学习效率， 就一定要多读经典，以便在有限时间获取更有价值的知识。多读经典，于个人可以广见识、明事理、受熏陶，善莫大焉；对社会而言，则可教化民众，端正风气，提高全民族精神文明素质，对于我们正在打造的书香社会更是功德无量。

Reading by the whole people should keep pace with the times in various ways. It can be either a flat paper book reading or an e-book reading; You can read on the computer network or on the mobile phone WeChat. It can be a big time to concentrate on studying, or it can be a casual browsing of leftover materials; It can be the sound of books in the classroom, or it can be "immediately, on the pillow, on the toilet" when you are busy. In short, it’s not stick to one pattern, it’s good to read it, and it’s beneficial to read it

Reading for all makes reading a common practice. Taking reading as a way of life is not only a rational and conscious choice, but also a need to adapt to the objective situation. Reading can be a subjective hobby, because if you are interested, you will feel happy, such as drinking good wine and soaking in the spring breeze. At the same time, you can cultivate your sentiment, open your mind, improve your consciousness and broaden your knowledge. Reading is also an objective need, which can acquire knowledge, learn skills, increase talents and broaden ideas, so as to be competent for the work, keep up with the situation, meet challenges calmly and be invincible in the fierce competition. (Author: Chen Lumin)

The Golden Globe Festival was held in Chatelet Opera House. In the grand finale, Beckham stepped onto the stage and handed the Golden Globe Award to Messi personally. Messi, 36, won the eighth Golden Globe Award. For Messi, this is a well-deserved award-after winning the World Cup in 2022 and being crowned the MVP of the World Cup, the suspense of the Golden Globe Award has actually disappeared.

With eight Golden Globes in hand, Messi continued to expand his lead. C Ronaldo, one of the peerless double arrogance, won the Golden Globe Award five times in total. Platini, cruyff and Van Basten all won three prizes. For football players, the golden ball award symbolizes the supreme honor, and getting the golden ball means sealing the king; Messi with eight golden balls is undoubtedly Wang Zhongwang.

In front of Messi, there is nothing to conquer. If you really want to find one, the "Super Golden Globe Award" may be the award that Messi needs to wait for.

Golden Globe Awards

In the history of the Golden Globe Award in French Football, there was once a winner of the "Super Golden Globe Award": Di Stefano. In 1989, French Football wanted to select the best players for the past 30 years. At that time, six people entered the candidate:

Cruyff with three Golden Globes, Platini with three Golden Globes, Di Stefano with two Golden Globes, beckenbauer with two Golden Globes, Kevin Kevin Keegan with two Golden Globes and rummenigge with two Golden Globes.

Super Golden Globe Award

French Football invites readers and Golden Globe winners to select "the best player in 30 years", that is, the super Golden Globe winner. In the end, Real Madrid legend Di Stefano stood out and won the Super Golden Globe Award, with cruyff ranked second and Platini ranked third.

According to the plan of 30-year evaluation, the second Super Golden Globe winner in history should have been selected in 2019. However, due to unknown reasons, the selection of French Football was cancelled. "French Football" has confirmed that the second Super Golden Globe Award will be awarded at the Golden Globe Festival in 2029.

Who will win the Golden Globe Award after 6 years is unpredictable; But Messi won the Super Golden Globe Award, which is no suspense. From 1999 to 2029, Messi must be the first superstar in the world football, and no one can shake his position. In another six years, we can see the 42-year-old Messi win the Super Golden Globe Award-at that time, Messi may have hung up his boots.