[Aika car, new car on the market, original]

　　On August 2, 2019, the highly anticipated (|) + was officially launched.A total of 3 models were launched this time, with a price range of 18.58-22 8,800 yuan.As a leading performance model, the 03 + not only has a very sporty appearance, but also with the support of a 2.0T high-power engine, it has an excellent performance of 5.9s acceleration per 100 kilometers, which is very good in domestic independent brand models.

　

　　Performance-packed exterior design

　　In terms of styling, Lynk & Co 03 + can be seen as the latest interpretation of the design concept of "urban opposition aesthetics". Its most eye-catching feature is undoubtedly the sports surround. The designer has added a guide trend on both sides of the front bumper, which can not only sort out the turbulence at the front wheels and optimize the air effect, but also with the slightly protruding front lip below, which proves the identity of its performance car. And almost all blackened color treatment, I believe that with any color of car paint can bring fierce visual effects.

　　The Lynk & Co 03 + is also equipped with a side skirt on the side of the body, and the "+" logo is added to the C-pillar position. With 18-inch two-color multi-spoke wheels, the sporty feeling is greatly enhanced. In addition, the color around the windows, the color of the rearview mirror shell and the color of the door handle of the Lynk & Co 03 + are all black, which is full of performance style. In terms of body size, the length, width and height of the Lynk & Co 03 + are 4677 (4692)/1840/1461mm respectively, and the wheelbase is 2730mm.

　　The tail highlights of the Lynk & Co 03 + are too many. First of all, the "LYNK & CO" logo is embedded between the energy crystal taillights, which has a strong recognition whether it is lit or not. The large-sized rear wing and bottom diffuser are not only sporty, but also bring better aerodynamic performance to the Lynk & Co 03 +. The two-sided exhaust layout has almost become the standard of performance cars. With the support of so many accessories, the Lynk & Co 03 + will have a lower drag coefficient, and the maximum speed downforce has been increased from 11kg to 40kg, which greatly improves the handling stability and performance.

　　Fighting interiors

　　The overall layout of the Lynk & Co 03 + interior has not changed, but if you want to attract performance fans, the visual impact must be done in place. The embellishment of green colors can highlight the sense of sports, and the use of Alcantara materials is not only to look good, but also to provide greater friction when driving intensely. Personally, I think the Lynk & Co 03 + should add some carbon fiber materials to the interior. After all, it is a performance car, and it feels like something is missing without carbon fiber.

　　Spatial performance is fair

　　Powerful power system

　　The Lynk & Co 03 + is equipped with a 2.0T high-power engine from Volvo, with a maximum power of 187kW (254Ps) and a maximum torque of 350Nm. It is equipped with BorgWarner’s fifth-generation intelligent four-wheel drive system and an 8-speed automatic transmission, with an acceleration time of 5.9s from 0 to 100km/h. The Lynk & Co 03 + is also equipped with a track mode.

Review of relevant content:

Higher, Faster, Stronger, Speedway Test Drive Lynk & Co 03 +

The "Raptors" of the Cannon World Lynk & Co 03 + vs Golf GTI

Lynk & Co 03 + suspected price, or 18.88-20 9,800 yuan

　　[Autohome original test drive] Powerful combination, this is everyone’s favorite scene to see, because there will definitely be a wonderful show next. If the protagonists of the powerful combination are Changan Automobile, Huawei and Ningde Times, it will be a bursting heavenly group. It can be imagined that everyone will be looking forward to what this combination can come up with, and everyone’s attention will be attracted all of a sudden. Could it be too high-profile? Don’t worry, the strong alliance is for this effect of attracting the wind, otherwise how would you notice their first work, this (|).

　　Let’s briefly introduce the background first, Avita, which is a new car company jointly built by Changan, Huawei and Ningde Times, and Avita 11 is the first model of the Avita brand. Although it is a brand new brand, the background is too fierce, it sounds like a big gathering of science students, and it is also a top science student. It has all the mathematics and physics, and it seems that it can get high marks as soon as it is shot.

　　Avita 11 is positioned as a pure electric coupe SUV. The new car is based on the CHN platform. This platform is very easy to understand. In fact, it is the initials of Changan, Huawei and Ningde Times, which means that everyone has contributed. What is more advantageous is that a variety of models can be developed on the same platform. Avita 11 was officially launched on August 8th. In addition to a limited special edition, the new car currently launched a total of 3 car models, priced 34.99-40 9,900 yuan.

　　The next question that many people immediately asked: Where should I go to see this car? The first Avita Experience Center has just opened, in Chongqing, and you can see Avita Experience Center in the top ten cities in the country. The manufacturer’s goal is to open 110. In fact, in terms of retail network, there is basically no need to worry, because Changan and Huawei are among the three giants, and all kinds of avant-garde or traditional experience elements can be played for you.

　　There is another important thing to explain, we have touched the test car, but this is a test car, and it is still a relatively early test car. Last time we have simply driven this batch of cars in the factory’s venue (video below), the large screen of this car and most of the driver assistance systems cannot be experienced, because these functions are not available on it. In addition, in some configurations, the final production car will be adjusted, that is, it will be a little different from the test car we saw today. So next we mainly look at the design, experience the space, and drive the car on the road to briefly feel its dynamic performance.

More exciting videos are available on the Autohome video platform

　　Avita 11 has a very unique design language. In short, you will remember it after seeing it for the first time. The entire silhouette is more like a sculpture.

　　The simple front face design is memorable, and the front face structure outlined by LED light sources looks very sporty. The new split-type headlight group is a popular design element at the moment. The front face of the new car is outlined only by lines, without using too much decoration.

　　From the side, the new car creates a very sporty design style through smooth lines, and the double waist line design and the raised waist line at the tail add a bit of muscle feel. In terms of body size, the length, width and height of the new car are 4880/1970/1601mm respectively, and the wheelbase is 2975mm.

　　Not surprisingly, the body of this Avita 11 is arranged with a bunch of sensors, specifically 3 lidar, 6 millimeter wave radar, 13 high definition cameras, 12 ultrasonic radar, a total of 34, the most conspicuous is 3 lidar, the whole layout does not look abrupt, but adds a little technological flavor, the design is quite delicate, in short, this bunch of sensors does not make the whole shape of Avita 11 become riddled with holes.

　　The unique slip-back design features a vertical rear windshield, as well as a rear mechanical lift spoiler. The popular through taillight set also appears on the new car.

　　When it comes to charging, the Ningde era of the three giants should make efforts. First of all, Avita 11 currently has 90kWh and 116kWh capacity battery packs, using ternary lithium batteries, of which 116kWh battery pack energy density is as high as 190Wh/kg. The most lethal is that the first high-voltage ternary system 2.2C fast charging battery in China is the Avita 11, with a charging voltage range of 400V~ 750V.

　　In addition, Avita will jointly build a high-voltage fast charging network with energy company BP. At that time, the power of this high-voltage fast charging network can reach 480kW in a single station, the maximum power of a single gun can reach 240kW, and the battery life can be 200 kilometers in 10 minutes. This network will cover 19 cities in the future, with more than 100 total stations. This is also a great experience. We will definitely bring you the experience as soon as the fast charging network is launched.

　　The wheel design is not particularly personalized, but the momentum is definitely enough, because the size is quite large, the entry model is already 21-inch wheels to start, our test car is still in the trial installation stage, so it is equipped with the top model above the 22-inch wheels, the actual production car should be equipped with 21-inch wheels. In terms of tires, it is equipped with Continental PremiumContact 6 tires, the tire size is 265/40 R22, this tire positioning is not low, it has low rolling resistance and excellent comfort and other characteristics, and it also helps a lot in improving the level of corner control. In addition, the manufacturer introduced this tire to optimize the braking distance in a particularly targeted manner.

The biggest dark horse in the 618 air conditioner market this year should be Xiaomi air conditioner, especially its star model giant power saving series, which sold out directly, sold 100,000 + units in a week, and topped the chart JD.com 1.5-horse first-class energy efficiency air conditioner sales ranking TOP1, cumulatively sold 1 million + units!

Xiaomi, which was once regarded as a "layman" by Gree, now ranks fourth in sales in the air-conditioning industry and third in sales. This achievement has stunned many air-conditioning brands, even the leading brand in the air-conditioning industry, Gree Midea, is willing to bow down!

So is the Xiaomi air conditioner worth buying? As a user who has been using Xiaomi air conditioners for more than a year, I would like to share my experience here. How is the quality of Xiaomi air conditioners? To provide you with some reference opinions.

1. Xiaomi 1.5-horse air conditioner hanging up huge power saving N1A1 use experience

There are many complaints on the Internet that Xiaomi air conditioners are OEM of Changhong, and the quality is not good, etc., but in fact Changhong’s own air conditioners are of good quality, but the sales volume is not as good as those of Glimei. (Personally feel that Changhong OEM is better than the previous TCL OEM quality)

And compared to Changhong’s own air conditioner, Xiaomi air conditioner is not just as simple as changing the logo, but also can use Mijia and Xiao Ai classmates, which is especially friendly for people with Xiaomi family buckets at home.

In terms of appearance design, Xiaomi air conditioner giant power saving N1A1 adopts a simple and fashionable appearance, and its unique shape and color scheme not only make the air conditioner itself a kind of decoration, but also improve the beauty of the whole home.

In terms of performance, Xiaomi air conditioner giant power saving N1A1 also performs well. Using full DC frequency conversion technology, 30 seconds of cooling and 60 seconds of rapid heating, whether it is cooling or heating, it can reach the set temperature in a short time, and maintain a stable operating state, greatly improving the user experience.The power saving effect is also very obvious. It took about 2 kWh to turn on for 9 hours.…

In terms of hardware parameters, it is also on par with or even beyond the models of big brands such as Gree, such as the energy efficiency ratio APF of 5.27, the circulating air volume of 680m 3/h, and the high temperature cooling and low temperature quick heating function at -32 ° C to 60 ° C. Basically, it has all the functions it should have.

In terms of actual experience, the cooling and heating effect is no different from other brands, but the noise is relatively loud when it is first turned on, but it is within the acceptable range.

In addition, the detailed design of Xiaomi air conditioner is also more intimate, such as the dual control function of temperature and humidity, as well as the one-button anti-direct blowing function and the top-mounted filter design, which can be used with other functional modules of Xiaomi air conditioner, making it very practical.

Of course, the most attractive thing is the price. In the past, a 1.5-horse air conditioner cost more than 2,000, but now the Xiaomi N1A1 only needs it.1799 yuan.It is hundreds cheaper than when I first started, and various discounts can be superimposed. Some lucky friends will eventually get unexpected discounts.

Second, the experience of using Xiaomi cabinet air conditioners

For the choice of living room air conditioner cabinet, the price advantage of Xiaomi’s giant power-saving 3-horse model is very prominent, about 4,500 yuan. The round design looks elegant, and it looks good in the corner of the living room.

The AFP value is 4.45, which is better than the national standard. The combination of a strong circulating air volume of 1200m 3/h and a large cross-flow fan allows for rapid cooling and long air supply distance in summer.

In terms of intelligent functions, Xiaomi air conditioner cabinets also perform well. It supports Mijia APP remote control, and users can adjust temperature, humidity and other parameters at 0.5 ° C anytime, anywhere to achieve precise control. At the same time, the independent dehumidification function is still more practical in the southern region.

Overall, Xiaomi’s three-horse vertical cabinet air conditioner is very resistant in terms of appearance, intelligent linkage, configuration, and price. After using it for more than a year, I feel satisfied in all aspects and deserve this price.

summary

Is it recommended to buy Xiaomi air conditioners? Overall, I personally think Xiaomi air conditioners are still very cost-effective. It not only performs well in terms of design, performance, quality, etc., but also has an intelligent operating system and energy-saving technology, making it more convenient and comfortable to use.

In addition, there are also big V reviews on the Internet, and the comprehensive score of Xiaomi air conditioner is still good, which also proves that the quality control of Xiaomi air conditioner is much better than before.

If you are considering buying a new air conditioner and seeking cost-effectiveness, Xiaomi Air Conditioning is a worthy option.

　　On February 1, Zheng Junkang, the secretary of the Liuzhou Municipal Party Committee of Guangxi, "angrily scolded" the city’s transportation bureau for not managing the taxi chaos, triggering a heated debate across the country. Ten days later, the secretary said again, asking the public security to take action to rectify the taxi, strictly investigating the monopoly and "black" situation. Half a month has passed, how about the rectification of the taxi chaos in Liuzhou City?　　

　　On February 13, people took a taxi in front of the Liuzhou bus terminal.

　　The secretary angrily scolded the transportation bureau: it is not good to manage the rental and take down the entire team

　　Previously, in Liuzhou railway station, airport and other places, taxi drivers did not set meters, sat on the ground to raise prices, refused to carry passengers, "picking and choosing", and pooling passengers to charge indiscriminately. This series of chaos has often been reported in the newspapers and has been criticized by citizens and tourists.

　　On the 1st, Zheng Junkang, secretary of the Communist Party of China’s Liuzhou Municipal Party Committee, put down his harsh words against the taxi chaos. He ordered the city’s transportation department to manage the taxi chaos within two months, otherwise it will be held accountable. He said: "The relevant departments can’t control this phenomenon, right? If you don’t manage it well, you will be dealt with by the entire team. If you don’t dare to control it, you will send someone who dares to control it."

　　After being named, the Liuzhou Municipal Transportation Bureau said it would use the most severe measures to rectify "chaos". The Liuzhou Municipal Transportation Bureau studied and formulated the "Liuzhou Taxi Car" Chaos "special project centralized rectification action plan", and carried out arrangements for taxi rectification actions. The city’s comprehensive traffic law enforcement detachment increased the intensity of road law enforcement and invested in unannounced visits to investigate and deal with taxis who were reported and complained. After filing a case, the reward was 200 yuan for **** people.

　　On the 13th, taxis in front of Liuzhou Railway Station entered the waiting point in an orderly manner to wait for passengers.

　　Unannounced visit: How is the taxi chaos rectified?

　　After a series of rectification for half a month, how is the current taxi chaos in Liuzhou? On the 13th, the reporter visited the Liuzhou Railway Station, Bus Terminal, South Bus Station, Airport and other problem-prone areas.

　　On February 13, people in Liuzhou Railway Station queued up in an orderly manner to take a taxi.

　　A warning sign was set up on the side of the road near the railway station, prohibiting taxis from parking and picking up passengers at will, and all taxis were only allowed to wait for passengers at the specified location… I saw a long queue of passengers in an orderly manner in front of the taxi waiting point at the railway station, and the staff of the Comprehensive Traffic Law Enforcement Detachment commanded here to help passengers stop cars and supervise taxis to regulate passengers. There were also taxi reporting and complaint phone warning signs on the scene, and it was difficult to see traces of "starting prices on the ground", "refusing to load" and "pooling".

　　On February 13, in front of the railway station in Liuzhou City, a prompt was set up to prohibit cruise taxis from picking up and dropping off passengers.

　　That night, when a passenger asked to put his luggage in a seat after taking a taxi, the taxi driver refused. At the scene, the staff of the Liuzhou Traffic Comprehensive Law Enforcement Detachment stepped forward to coordinate. The staff member said: "From 7:00 to 24:00 every day, there are additional law enforcement officers on duty to strengthen the management of taxi operation order."

　　At the South Bus Station, many passengers were able to reach taxis on the road in front of the station, and some taxi drivers got off to help passengers carry their luggage and place it in the trunk.

　　There are complaint telephone warning signs set up in the taxi and other passenger areas of Liuzhou Railway Station.

　　Although taxi chaos has been regulated to a certain extent, there are still "picking passengers" and "refusing to take them" in some areas. At the exit of the Liuzhou bus terminal, several taxis were waiting for passengers in the taxi passenger waiting area. At this time, Ms. Zeng came to take a taxi with a 26-inch suitcase and several boxes of apples, but was rejected. Ms. Zeng said that she was going to Liunan, but was rejected by a driver on the grounds that the road was a one-way street. Unfortunately, because Ms. Zeng had too much luggage, she could not carry things across the road to take a taxi by herself, so she had to wait in place for her family to pick her up.

　　Shortly after, another group of two adults and three children were about to take a taxi here, but the driver forcibly carpooled and asked them to wait for other passengers to leave. The passenger believed that there were already five people in the group who were unwilling to carpool and left to find a car.

　　In addition to the designated area, across the road from the bus terminal, the reporter observed that there were also many passengers waiting for a taxi, and most of the taxis were metered. The reporter randomly took a taxi to a destination one kilometer away. The driver did not think the distance was too close or shared a car, but went directly by metered.

　　Taxi passenger waiting area in front of Liuzhou Bus Terminal on February 13.

　　Strictly investigate monopolies and "black" situations

　　Previously, many people responded that taxis at Liuzhou Airport never used a meter, and the fare was one price. And taxis reported that Liuzhou Airport only allowed a small number of taxis who paid the fare to pick up passengers in the designated area in front of the terminal building, resulting in this situation. To this end, the Liuzhou Municipal Development and Reform Commission Discipline Inspection Team in the city and the Municipal Price Bureau launched an investigation and handling. After investigation, Liuzhou Airport, on the grounds of anti-terrorism, controlled a certain number of taxis to pick up passengers in the front area of the terminal building, charging 200 yuan per month. Only 50 taxis registered at Liuzhou Airport were allowed to undertake passenger transportation business at the airport, and other taxis could not enter the front area of the terminal to wait for passengers.

　　The practice of Liuzhou Airport restricts and excludes competition, resulting in taxis that have not been registered at Liuzhou Airport carrying passengers from the urban area to the airport after unloading passengers cannot enter the terminal to carry passengers. Unregistered taxis have the phenomenon of emptying the return journey. In order to make up for the loss caused by the return journey, taxi drivers charge passengers in the direction of the airport without meters.

　　On February 3, Liuzhou Price Bureau issued a "Notice of Order to Correct" to Liuzhou Airport, requiring Liuzhou Airport to correct immediately from the date of receipt of the notice. On February 4, Liuzhou Airport cancelled airport taxi parking fees and cancelled airport taxi filing limits.

　　At the same time, the Liuzhou Public Security Bureau has launched a month-long centralized rectification operation to comprehensively strengthen the rectification of taxi chaos and vigorously promote the rectification of five cars. If the evil forces involving taxis and "five cars" are found in the rectification operation, the public security organs will implement "zero tolerance" to crack down on them.

　　On February 13, staff of Liuzhou Transportation Comprehensive Administrative Law Enforcement Team guided passengers to take a taxi in front of the railway station.

　　Can it be controlled or not?

　　At present, there are 11 cruise taxi enterprises in Liuzhou, and the number of cruise taxis is 2,398. Taxi refusal, arbitrary charging, carpooling and other chaos are management problems derived from the development of the taxi industry, and have always been the key rectification goals of taxi industry management departments across the country.

　　Regarding the chaos of taxis in Liuzhou City, the Liuzhou Municipal Transportation Administration responded: "There is no phenomenon that I dare not control, and there is no situation that I cannot control."

　　Hong Weilin, director of Liuzhou Road Transport Management Office, introduced that in recent years, the impact of online car-hailing and the increase in private car ownership have led to a sharp drop in the income of cruise taxi drivers, and some drivers expect to increase their income through carpooling and bargaining. At the same time, the taxi market is sluggish, the quality of the workforce is reduced, the main responsibility of the operator, and the weakening of administrative supervision have all led to taxi chaos.

　　After half a month of rectification, as of now, the Liuzhou Traffic Comprehensive Law Enforcement Detachment has carried out rectification and investigation of a total of 854 cruising taxis, accepted a total of 76 complaints, and verified that 1 complaint with prizes has been honored.

　　According to the rectification plan, anyone who refuses to intercept, negotiate, forcibly splice passengers, take a detour, or dump passengers halfway will be fined 2,000 yuan. Among them, a taxi with a license plate of Gui BT3935 from the car rental branch of Liuzhou Second Transportation Liability Co., Ltd. committed crimes against the wind within 3 days, and there were 2 illegal acts, and two fines of 1,000 yuan and 2,000 yuan were issued. A taxi with a license plate of Gui BT9762 from Liuzhou Tongbang Automobile Transportation Co., Ltd. has been temporarily detained for bargaining charges without dealing with the previous illegal act.

　　On February 13, people took a taxi at Liuzhou South Bus Station, and the driver got off to help carry luggage.

　　Rectification is not a gust of wind

　　Nowadays, the informatization construction of the taxi industry in Liuzhou has not kept up with the development of the times, and the on-board facilities have been seriously implemented. Some management systems in the industry have caused daily management to be difficult to be in place, and road law enforcement inspections alone cannot achieve overdue results. It is necessary to improve the long-term management mechanism and informatization construction as soon as possible.

　　Chen Jian, deputy director of the Liuzhou Transportation Bureau, said that in addition to increasing inspections and severe penalties for the chaos in the taxi industry, the city is planning to introduce some long-term management measures. These include the normalization of law enforcement supervision, the systematization of credit assessment, the intelligence of daily supervision, the popularization of civilization creation, the institutionalization of linkage management, and the legalization of operation management.

　　Through the development of a taxi driver registration system, unregistered taxi drivers will not be able to work in the future. At the same time, we will strengthen the assessment and management of taxi companies and drivers. Combined with administrative penalties and integrity assessments, we will study the blacklist mechanism. If it is serious, the driver’s qualification certificate will be cancelled, and other companies will not be allowed to hire again. In addition, we will use big data to improve on-board facilities and equipment, conduct scientific management, and use scientific and technological means to strengthen the supervision of drivers.

　　Photo/Text: Zhou Xiaonan, Lin Xin

1905 movie network news Directed and acted by Huang Bo, the film starring Wang Baoqiang, Shu Qi, Zhang Yixing, Yu Hewei and Wang Xun was released nationwide on August 10. On the 18th day of its release, the box office of the movie "A Good Play" was close to 1.30 billion, and the director Huang Bo was also praised for "completing a sincere and innovative directorial debut". On August 26, Huang Bo parachuted into the Beijing Bird’s Nest concert in Mayday, and sang the theme song "When Every Star" of "A Good Play" with A Xin. On the same day, which coincided with Huang Bo’s 44th birthday, Mayday also carefully prepared a birthday cake for Huang Bo and led 100,000 fans to celebrate Huang Bo’s birthday together.

　

Mayday congratulates Huang Bo on his directorial debut　

Huang Bo said he hopes to hold concerts in the future

　

As a special star in the movie series of the Mayday "Life Infinity Company" tour concert, every time Huang Bo appeared on the big screen, he would cause bursts of cheers from the audience. On August 26, Huang Bo parachuted into the final stage of the Mayday Bird’s Nest concert. As soon as he appeared, he and Ah Xin sang a song "Don’t Listen to Slow Songs for Sad People", which instantly brought the atmosphere to a peak and gave fans a huge surprise.

　

After singing, Mayday first congratulated Huang Bo on his directorial debut "A Good Show", which won a double harvest of box office and word-of-mouth, and successfully unlocked his new identity as a director. Huang Bo also expressed his envy that Mayday could hold concerts on such a big stage, and bluntly hoped that he could have his own concerts like Mayday in the future, which was his dream since childhood.

　

Due to the fable of the movie "A Good Show" about the company’s employees who are shipwrecked on a team-building trip, forced to live together after being stranded on a desert island, and face a series of "human nature" problems, Ah Xin used this to playfully ask Huang Bo: "If Brother Bo, you want to take one person from Mayday to a desert island, who would you choose?" Huang Bo laughed after listening to the voices of the audience at the scene and said that he would take all five people away, and the best thing is that the 100,000 fans of the Bird’s Nest can also come together.

Mayday secretly prepares for Huang Bo’s birthday

Huang Bo Ashin sings the movie theme song "When Every Star"

　

"When Every Star" is a theme song written and composed by Ashin himself and tailored for the movie "A Good Show". It is reported that there are two versions of this song, the choral version of Ashin and Huang Bo is vast and passionate, the solo version of Ashin is meditating and exploring, and the MV is also recorded by Ashin and Huang Bo. Because of the arrival of Huang Bo, the two also sang "When Every Star" for the first time on the spot. The lyrics full of beautiful reverie, accompanied by swaying blue glow sticks, brought the audience back to the romantic story of the movie.

　

In the middle of the song, Xin suddenly changed his tune and sang "Happy Birthday Song" for Huang Bo. On this day, which coincided with Huang Bo’s 44th birthday, Mayday secretly prepared a surprise and led the audience of 100,000 fans to celebrate Huang Bo’s birthday and carefully prepared a birthday cake. Huang Bo was very surprised and moved by the chorus of 100,000 fans. Huang Bo made a wish: "I hope that one day, I can stand on such a beautiful stage, practice songs, and sing them seriously to everyone. At the same time, I also hope that all the friends who care about Mayday and me, everything goes well, and we all go well."

　

The movie "A Good Show" was officially released in the summer on August 10 and is currently being screened in major theaters.

Text | Fat Whale Headlines Amy Dawen

Xi’an’s Bingfeng, Beijing’s Arctic Ocean, Qingdao’s Laoshan Cola, Sichuan’s Tianfu Cola, everyone "takes the mountain as king", but recently there is a big kiln soda that spans the north and south and is rapidly becoming popular.

You know, this beverage company from Inner Mongolia has a history of 30 years, but until 2017, Dayao was only a well-known marginal beverage in the north, and even the local people in Inner Mongolia did not drink much, belonging to the beverage company with difficulties in survival. But by 2022, Dayao achieved a big leap and became a "Coke-level" national beverage.

We have built eight production bases in line with national standards, covering the four major regions of Northwest China, North China, East China and Northeast China. We have completed market layout in 31 provinces and autonomous regions across the country, established more than 1,000 dealer teams, and completed the construction of more than one million end point channels. The turnover has been sold to 3 billion, and the local marginal beverage has successfully become a well-known beverage in the country. We have completed the dream of "nationalization" of local beverages such as Bingfeng, Arctic Ocean, and Laoshan Cola.

And to do all this, the big kiln did not follow the "domestic product feelings" that many companies are taking. Although the "domestic product feelings" road has been verified and effective by countless companies, there is also a fundamental problem, that is, it will lose its influence as the heat of the event decreases. So, how can the "old brand" big kiln that does not follow the domestic product feelings make itself break through the geographical restrictions "big red and big purple"? The answer is three sharp blades.

Product Communication: Breaking the Routine

The first sharp edge of the kiln is to create breakthroughs in the product.

What to buy is the first problem to be solved by marketing. Without a knock-out product, many zeros of marketing lose the most important leading 1. Can soda products still be innovative? Countless beverages are being done, and it seems that there are various categories. How can we innovate?

Big Kiln seized a "mindset" in the soda industry and started "micro-innovation". Almost all glass bottles were made into 240ml bottles by convention. Everyone did it, and everyone never thought there was any problem. But think about it, when you drink soda, do you have a feeling of unfulfilled satisfaction? And this feeling of not enough is the opportunity of Big Kiln.

Big Kiln Soda Water put forward the concept of "Big Soda Water", shouting the slogan "Big Soda Water, Drink Big Kiln", and took the lead in launching 520ml and 550ml large-capacity glass bottles, but on the basis of doubling the capacity, the price is similar to other 240ml drinks. For example, on JD.com, Big Kiln soda glass bottles with 520ml * 12 bottles cost 64.90 yuan, while Arctic glass bottles with 248ml * 12 bottles cost 66.90 yuan. Just the innovation in capacity and the advantage in price allowed Big Kiln to create a new category in the soda industry – "big soda".

This micro-innovation allowed Big Kiln to seize the opportunity, and used the brainwashing slogan of "Big Soda, Drink Big Kiln" to occupy consumers’ consumption minds of "Big Soda" and forcefully bind "Big Soda" and "Big Kiln". From then on, when everyone thought of drinking soda, the large and inexpensive Big Kiln "Big Soda" became the first choice.

Scene communication, catering linkage

The second sharp blade of the big kiln is to bind the catering consumption scene.

With the product, it also needed a suitable scene. The "big soda" in the big kiln was born to be prepared for "nightlife catering" such as supper, hot pot, barbecue, food stalls, etc. So, how can we enter this consumption scene? It is the problem that the big kiln needs to solve.

The "nightlife dining" scene has been divided into major beverages and sodas. In addition to the two series of carbonated beverages of Coca-Cola and Pepsi, there are also major local sodas, leaving not much room for the "big kiln". How can the merchants give up some big brands and local characteristics and choose the big kiln? The big kiln’s method is to give merchants and distributors higher profit margins, so that profits can open up the consumption scene for the "big kiln".

For the big kiln soda, the price of the first-level dealer is about 17.5 yuan/box, the second-level dealer is about 22 yuan/box, and then the price is about 25 yuan/box at the end point. After conversion, the gross profit of each bottle of soda can reach about 3 to 4 yuan. What is the concept of gross profit? Merchants selling a bottle of Coca-Cola for 3 yuan can only earn about 0.6 yuan. That is to say, the profit has reached 6 times that of Coke. Such profit temptation is the core weapon for the big kiln to enter the major catering scenes in the north and south.

Under the blessing of the nightlife scene, the advantage of "big soda" is even more obvious. Before occupying the minds of consumers, the big kiln successfully occupied the minds of merchants and distributors.

Star Communication: Locking Wu Jing

The third sharp blade of the big kiln is to bind stars and take advantage of the situation to spread.

Celebrity endorsement is a common routine in marketing, but which celebrity endorsement to choose? In fact, it is very particular. As a food and beverage company, the adaptability of celebrities and consumption scenes must be high, and stars with high temperament are not suitable for the hot scene of catering. And to let more people pay attention to this drink, the recognition of celebrities has become a necessary condition.

Among the national-level celebrities, the big kiln chose Wu Jing, who was eaten by both men and women. Once selected, the big kiln and Wu Jing were "strongly bound". You search for the big kiln, and before opening the official website, the big kiln began to tell you "Wu Jing endorses the big kiln" with "great fanfare".

In fact, the strong bond between Dayao and Wu Jing did not last long. In early 2022, Dayao **ficially announced Wu Jing as the spokesperson. At this time, Wu Jing’s popularity was not as high as those ** "Wolf Warrior" and "Wandering Earth". However, with the exposure ** this year’s ****** Festival file "Wandering Earth 2", Dayao also took advantage ** Wu Jing’s east wind to continue to develop. In order to further expand its influence, Dayao took the advertisement to the extreme. Online, Wu Jing held the TVC ** "Dayao" on CCTV, and **fline, the ******* subway light box advertisement refreshed everyone’s understanding.

Relying on Xiaohongshu and Douyin blogger’s recommendation and promotion, Dayao has pushed traffic marketing to the extreme. And Wu Jing’s endorsement has also brought huge rewards to Dayao. Many consumers follow the Dayao soda that Wu Jing knows. Among the soda, the unique "Wujing avatar" of Dayao soda has become the reason for many consumers to choose.

Fat Whale Review

The product and scene of "Big Soda" and "Catering Scene" were dual-bound, and with precise and intensive marketing, Dayao quickly introduced it to consumers across the country. It made Dayao from a second-line beverage in Inner Mongolia to a national-level beverage across the north and south.

Looking at the rise of the big kiln, the three sharp blades did not seem to have taken a particularly big step in terms of products, scenes and endorsements. They were all carrying out "micro-innovation", but the three micro-innovations produced huge marketing effects and promoted the big development of the big kiln. Maybe in marketing, we need to learn from the targeted micro-innovation of the big kiln and see more possibilities for change.

The 2023 Hua Chenyu Mars Concert has been announced in three cities – Hangzhou, Chengdu and Wuhan. This year’s "Mars Concert" will still bring the ultimate fusion of music and play, and will also add local characteristics to bring a unique and novel "garden-style" music experience. All four tickets in the Twin Cities are sold out, and the discussion of "Mars Concert" is a hot search on various platforms, once again witnessing Hua Chenyu’s box office appeal.

In the sound of fans’ "encore", Hua Chenyu announced that the Hangzhou station will be added on April 7 and the Chengdu station will be added on May 2, and announced that the Hangzhou station (April 7) will open for pre-sale on March 26. So far, the "Mars Concert" has been held in Haikou Wuyuanhe Stadium (four-sided platform) in 2019, Haikou Changying Global 100 Fantasy Park in 2021, and Hangzhou station and Chengdu station in 2023. Hua Chenyu will also become the only mainland singer to hold three consecutive days of concerts in Haikou, Hangzhou and Chengdu.

For a long time, Hua Chenyu and the Mars concert team have welcomed every Martian home with the utmost sincerity at all costs, insisting that the ticket price does not increase for ten years, the top stage beauty has a long standby time, and one ticket can enjoy two performances of "afternoon show + evening show". The performance duration is not less than 240 minutes, and there are no less than 30 songs per day. Martians can freely choose the way they like to experience the performance. There are also new songs, interactive patterns, romantic streamers and other rotating surprises, so that everyone can immerse themselves in the world of music, eat and drink, and feel the great mountains and rivers of the motherland. And every Martian also gives the "Mars team" a sense of security with the most practical response. Tickets for the Mars Concert in Hangzhou and Chengdu are still in short supply after two consecutive days, which is enough to show everyone’s unswerving expectations for the "Mars Concert". Recently, the organizers announced that the Hangzhou and Chengdu stations will be open for three consecutive days, and the first concert will be advanced to April 7, quietly advancing the pace of the "Mars Spring Season". This move not only tries to meet the expectations of the Martians, but also shows the extraordinary confidence of the Mars team.

The warm spring sun illuminates the pace of "Mars Concert" dream building. With the approaching performance of Hangzhou Station (April 7th & 8th & 9th), the "Mars Behind-the-Scenes Team" has been in Hangzhou Baima Lake Park for nearly a month in advance. Several large trucks with banners of "Mars Concert" slowly drove into the venue. A fantasy Mars paradise will soon be built on this empty land full of thoughts and expectations, and I look forward to every Martian with sincerity returning home. There are also local netizens who warm their hearts every day to post the real-time progress of Mars construction and witness the grand scene of "rising from the ground". The huge silver ring building draws the fairy tale of Mars in their hearts, evoking countless beautiful imaginations. Fans have expressed that this scene is full of a sense of belonging and security! Many fans have started to prepare the red "war robe" when they "go home", or the real-name squatting concert band rehearses the bed-the-scene, and prepares for the "Mars Spring Tour" early.

The third stop of this year’s "Mars Spring outing season" is Hua Chenyu’s hometown of Wuhan, Hubei. Ten years ago, he set out from here with a musical dream for more people to see. Ten years later, he brought the same passion and led tens of thousands of "Martians" home, bringing another layer of romance to this reunion. Looking forward to the pre-sale of the "Mars Concert" Hangzhou Station (April 7), Chengdu Station (May 2), and Wuhan Station (May 27/28), every Martian can go home smoothly!

Space and vehicle comfort are closely related, and today we bring you this car. Let’s take a look.

First of all, from the appearance point of view, the front face design of the Galaxy E8 has taken a simple route, which looks more stable and atmospheric. The headlights are very in line with the consumer’s aesthetic, and the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the body, the body size of the car is 5010MM*1920MM*1465MM, the car adopts a capable line, the body gives a very delicate feeling, with large-sized thick-walled tires, the overall visual effect is very full. On the rear design, the rear and the front of the car echo each other, the tail lights look very unique, and the overall layout is impressive.

Sitting in the car, the interior style is very unique, very in line with the taste of young consumers. The steering wheel of the car is very in line with the interior style, equipped with functions such as manual up and down + front and rear adjustment of the steering wheel, which feels good. From the central control point of view, the 45-inch central control screen is used for decoration, which makes the interior style impressive and looks quite dynamic. The dashboard and seats are also eye-catching. The dashboard design is remarkable, and it looks very technological. The car adopts imitation leather seats, which are wide and thick, and the overall riding experience is soft and comfortable.

The Galaxy E8 is equipped with an electric motor with a total power of 475KW and a total torque of 710N.m. It has good acceleration, excellent cruising range, and good power performance.

The car is equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, interior ambient light, traction control (ASR/TCS, etc.) and other configurations. The configuration is not bad, and there is no problem in meeting daily use.

After watching today’s talk, do you have a lot of ideas? The car’s moderate size is a very suitable choice for many families, and the interior space is enough for daily use by families.

　　In response to the recent online discussion of Nongfu Spring and Wahaha’s past, Nongfu Spring finally has a formal response.

　　Yesterday evening (March 3), the founder of Nongfu Spring, Zhong Shanyuan, posted an article on the official WeChat of Nongfu Spring entitled "Zhong Shanyuan: I have three things with Zong Laoer", responding to the controversy related to Wahaha and Zong Qinghou.

　　First, to clarify the rumor that the "first pot of gold" came from Wahaha, Zhong Shanxuan said that his first pot of gold did not come from Wahaha, but from the cloth business. As for the statement of "being fired for flushing goods", Zhong Shanxuan introduced some details in the article and said, "I have never received a salary in Wahaha, let alone been fired for flushing goods."

　　Regarding the "dispute between natural water and pure water", which has been quite controversial on the Internet recently, the article mentioned that after 2000, the dispute between natural water and pure water was boiling. As the two "protagonists" of the dispute, Wahaha and Nongfu Spring clarified their respective positions and product propositions in the dispute, and both achieved certain results in the follow-up. "Since then, we have litigated each other, but in the end Zong Lao and I shook hands and made peace under the witness of the main leaders of Hangzhou at that time." Zhong Xuanyi said that to this day, he still insists that the mineral elements in water are essential to human health, which is why he insists on producing natural water. "However, my respect for Zong Lao’s entrepreneurial spirit has never wavered."

　　Previously, the death of Zong Qinghou, the founder of Wahaha, caused countless netizens to mourn. At the same time, Wahaha’s rival Nongfu Spring has also become the focus of people’s "criticism" and even criticism. There are more and more remarks on social platforms about Zhong Xiangxuan "who used to be a dealer under Zong Qinghou but was fired for changing", and even "farmer and snake". One-sided comments also caused Nongfu Spring to fall into a "word-of-mouth crisis".

　　Zhong Yuanyuan said at the end of the article that he hoped that while the majority of netizens expressed their thoughts on Zong Lao, they would not be influenced by individual self-media or big Vs. No matter Wahaha or Nongfu Spring, they always adhere to the same thing: to produce good products for the common people.

　　Cailian | New Consumer Daily March 16th (edited by Liang Youyun), around the annual "315 Consumer Rights Day", food safety has once again become a hot spot affecting people’s hearts.

　　Compared with traditional restaurants, new brands of tea and chain coffee have sprung up in recent years, and a cup of milk tea and coffee every day has become the daily life of many young urban white-collar workers. Marketing activities and ridicule such as "the first cup of milk tea in autumn" and "coffee for life" have influenced many consumers’ choices.

　　However, as a ready-made beverage, it is very easy to cause food safety problems in case of insufficient service training, irregular production process, inadequate hygiene and safety in stores, and disorderly supervision of franchise stores.

　　The New Consumer Daily collected and sorted out some "coffee and milk tea troubles" that have been exposed by relevant departments and hotly debated by netizens since 2022.

　　Drinking foreign bodies became the most common complaint.

　　"Drinking bugs in XXX", "Eating stones in XX" and "Finding hair in the package" have become the most frequently complained topics of netizens.

　　Black cat complaints search "foreign body" keywords, showing that the number of complaints as many as 33 thousand. Among them, brands such as Mi Xue Bing Cheng, Naixue Tea, Youlemei, Gu Ming Tea and Auntie in Shanghai have all received complaints from consumers about eating foreign objects in the past month.

　　Judging from the frequency of appearance, Mi Xue Ice City has become a "frequent visitor" on the list. Eating stones, finding hair in unopened drinks, black unidentified objects and sharp plastic thorns have all become complaints. On the platform, there are 4,820 complaints about Mi Xue Ice City, which is much higher than 1,431 complaints from aunts in Shanghai, 1,361 complaints about Naixue’s tea, 965 complaints about hi tea and 675 complaints about ancient tea.

　　On the whole, although brands such as Naixue Tea and Xicha, which are mainly self-operated stores, also have food hygiene complaints, from the data point of view, brand stores which are mainly franchised are more likely to be complained about foreign objects. With the more stores nationwide, there is a risk that the management control of the parent company will decline, and complaints will increase accordingly.

　　Brands should actively do a good job of self-inspection, eliminate potential safety hazards caused by irregular operation, and actively cooperate with relevant departments to check and rectify in time when signs are found. In this way, we can continue to retain consumers and enhance brand influence.

　　However, it must be pointed out that in many food safety complaints, it is true that some people maliciously add foreign objects to drinks to blackmail brands in order to obtain compensation.

　　Store health problems have become the focus of investigation.

　　According to the data from the General Administration of Market Supervision, there is a positive correlation between the number of complaints about consumption and the level of consumption activity. While the brand is actively doing business, it should also focus on health issues.

　　Store hygiene has always been the "hardest hit" in the catering industry. Unscrupulous merchants often use the kitchen or under the counter that consumers can’t see to hide their real environmental hygiene, food shelf life and irregular production. Milk tea, coffee and other products that need to add fresh fruit and fresh milk are also frequently notified and punished.

　　In 2021, Yihetang Store was exposed that the clerk did not apply for a health certificate, and many cockroaches were found in the food processing area. In mid-2022, another investigator found that Yihetang milk tea had food safety hazards such as the continued use of expired ingredients and the peeling of fruits by shop assistants. At the beginning of 2023, another customer reported through video that he had drunk foreign substances in Yihetang milk tea, which led customers to seek medical treatment for acute gastroenteritis.

　　In 2022, Starbucks, a well-known chain coffee brand, was also fined 10,000 yuan for expired food and altered shelf life.

　　On the eve of "315", according to WeChat official account of Beijing Consumers Association, Beijing Hemao Catering Co., Ltd. (signboard: Mi Xue Bing Cheng) was given an administrative warning and ordered to suspend business for rectification because it dismantled the disinfection pool of tools and appliances without authorization. This is the third time that the brand has received a warning and punishment from Beijing State Administration for Market Regulation in the past two years.

　　The use of expired raw materials, problem fruits, etc. seems to be a chronic disease in the industry, and it is often difficult for innocent consumers to prove that they are lucky enough not to eat anything different. Only when the parent company of the brand establishes an efficient management system and the market supervision and management department increases the density of attention and inspection can the irregular store operation be effectively deterred.

　　Food additives have sparked heated discussions.

　　The short video blogger’s phrase "technology and hard work" touched the nerves of many consumers. At present, many people often focus on the preservatives and flavors of bottled drinks, but the freshly made tea and coffee that can’t see the ingredient list should also be paid attention to.

　　As China’s food safety law only stipulates that there should be a label on the packaging in prepackaged foods, and the label must indicate the ingredients or ingredient list. However, in the face of the rapid rise of the labels and ingredients of ready-made drinks such as milk tea and coffee, there is no explicit requirement for labeling, and it is entirely up to the self-discipline of merchants.

　　Do you use real milk? Is it boiled with real tea? What is "0 candy"? What is the caffeine and sugar content of each drink? These problems often appear in the process of customer consumption.

　　In order to maintain the taste and reduce the production cost, beverages often use creamer, non-dairy creamer and other raw materials. Is it reasonable to add them? Is it harmful to human health? Become the hot topic of netizens.

　　At present, the deputies of Sichuan Provincial People’s Congress have proposed to amend and improve the Food Safety Law of People’s Republic of China (PRC) and increase the mandatory requirement of labeling the drinks that are now made and sold. At the same time, referring to the national food safety standards "General Rules for Labeling in prepackaged foods" and "General Rules for Nutrition Labeling in prepackaged foods", the labels of the drinks that are now made and sold should indicate the specific contents of energy, core nutrients and other nutrients such as sugar and vitamins and their percentage in nutrient reference values (NRV).

　　Drinks are also "short of two pounds"?

　　In addition to food safety, the "shrinking" of beverages has also become a topic of concern to netizens recently.

　　On the eve of 315, Rui Xing and Modern China Tea Shop were spat in succession. Among them, Luckin Coffee has only half a cup left in the cup after ice removal; In Modern China Tea Shop, after the milk foam melts, there are only two-thirds of the drinks left in the cup. In this regard, the response of the above two brands is similar, that is, the drinks in the store are made according to the standard process, and the reduction of drinks is normal.

　　The New Consumer Daily observed that in addition to the above two brands, many milk tea brands have noted in the delivery that there is a lack of ice or some ingredients after removal.

　　According to people in the industry, the way to remove ice is to shake the ice cubes with a full cup of beverage, and then filter the ice cubes after the beverage cools down, so there will be some defects in the final product. Regarding the problem that there is no shortage of drinks, the person said that in order to ensure a unified taste, the amount of ice is different, and the proportion of raw materials for drinks will be different. Previously, shop assistants would make their own supplements, but in recent years, due to the increasingly strict in-store monitoring, shop assistants must make them according to the process, and dissatisfaction with cups has become the norm.

　　Some lawyers have warned that this behavior may constitute fraud. Although there is no subjective malice and concealment of the brand, a big difference can still constitute the essence of short weight. Consumers can complain and report to 12315, or file a lawsuit. After the fraud is determined, they can claim triple compensation, starting from 500 yuan.