The new M5 trailer is released, the car body is blackened, and the price is expected!

As soon as the price of the front foot was reduced, the preview of M5 was released by the back foot.

WeChat screenshot _20240411180334

The new M5 is still an annual redesigned version. From the preview, a new car paint color scheme has been added, and the LOGO, wheel hub, window trim and other places have been blackened, and the new recognition is still very high.

WeChat screenshot _20240411180350

WeChat screenshot _20240411180428

The specific power parameters have not been announced this time, and the new car will be officially released at the auto show, which should comply with this "price reduction tide" and make the action of reducing prices and increasing distribution.

The high-end drinking water of Nongfu Spring points to Evian and Paris water, but it encounters resistance from residents of the water source

Interface News, Text | Food Headlines, Li Ke

Editing | Orange

The sales of its own high-end drinking water are not good. In order to "save the country by the curve", Nongfu Spring purchased a water source land in New Zealand. I didn’t expect that as soon as it was excavated, it encountered widespread resistance from the public. In fact, Nongfu Spring is not the only Chinese company targeting the water source in New Zealand. With the "joint efforts" of these companies, New Zealand is in danger of being "hollowed out".

01. Thousands of people "boycotted" Nongfu Spring

On Sunday, residents of the northern New Zealand city of Tauranga held a protest against "foreign-owned enterprises" collecting and bottling water in the local area. People placed more than 2,000 waste plastic bottles on Mt Maunganui Beach and pulled out various banners. The scene was quite spectacular.

Protesters said the campaign was aimed at a series of water extraction operations in New Zealand carried out by Cresswell NZ (hereinafter referred to as: Creswell), a factory owned by the Chinese company Nongfu Spring.

Heidi Hughes, a spokesperson for the protest group, said, "We just wanted to show it to everyone, 2,000 bottles, which is the number of bottles produced per minute at Cresswell’s new Otakiri factory."

However, Cresswell, a subsidiary of Nongfu Spring, immediately denied the claim. Food Jun noticed that Michael Gleissner, managing director of Cresswell, said in an interview with foreign media that the figure was "very exaggerated because the factory does not operate 24 hours a day."

According to public information, in October 2016, Creswell, a wholly-owned New Zealand company owned by Nongfu Spring, was registered; in June last year, Creswell officially purchased the "Otakiri Springs" bottled water factory near Wakatani, North Island, New Zealand. The company’s water source is taken from deep underground, and its products include gas-containing and non-gas, and are available in glass bottles and PET packaging specifications. According to Otakiri’s official website, both gas-containing and non-gas-containing 300ml bottled drinking water are priced at 3 New Zealand dollars (equivalent to about 13 yuan).

At the same time, the New Zealand government approved Cresswell’s expansion plans. Cresswell reportedly plans to build two more bottling plants in nearby Murupara, and hopes to increase groundwater extraction from 2 million litres per year to 580 million litres per year, a 290-fold increase in capacity; to this end, the company intends to buy and lease 6.2 hectares of land in Otakiri.

According to a New Zealand media report, "China’s bottled water giant has been approved by the government to purchase the Bay of Plenty, and the annual extraction capacity exceeds 1 billion liters of drinking water, most of which will be exported to China." According to the data released by foreign media, Creswell’s production capacity will increase by an astonishing 500 times.

Cresswell’s expansion plan will also add extra freight trucks to the area, adding to the pressure on local traffic. "Cresswell’s materials indicate that the plant will have 200 trucking trips a day, which translates to one truck and trailer passing by every three minutes," said Heidi Hughes. "We’re really crowded here already."

More worrying for the local population is the "low-cost plundering" of New Zealand’s water resources by Chinese companies.

Under New Zealand law, freshwater that flows naturally is considered a public good, and "no one has ownership of the water", so water is free. Household water only needs to pay for the maintenance of water pipelines; commercial water such as agriculture and horticulture needs to apply to regional councils for resource permits and pay a nominal fee. Water is usually extracted in daily or annual rations, with flow caps attached.

It is worth noting that because New Zealand’s water is a public good, it doesn’t cost money to pump it into mineral water and export it to other countries.

The latest poll by New Zealand research agency Newshub-ReidResearch shows that 87% of New Zealanders are unhappy that exporters get water almost free and then export it abroad for a large profit.

In the face of various "doubts", the official of Nongfu Spring insists that the exploitation of local water resources is reasonable.

"There is an error in the description of the amount of extraction in the above foreign media reports. The total amount applied by Nongfu Spring does not exceed 1.10 million tons per year. The local groundwater resources are abundant, and 35% of the total amount can be used for water extraction; while the maximum amount applied by Nongfu Spring only accounts for 4.9% of this 35%, which will not affect the local groundwater. This amount of extraction is a normal and reasonable amount for a large-scale bottled water production plant, and it can completely maintain sustainable development." Zhou Li, secretary of the board of directors of Nongfu Spring joint stock company, told Food Jun.

02. High-end is not conducive to overseas "learning from experience"

In recent years, Nongfu Spring, China’s largest producer of bottled water, has targeted the New Zealand market. The New Zealand government has also "welcomed Nongfu Spring". For example, the New Zealand Trade Development Agency has provided significant assistance to China’s Nongfu Spring Company to enter the New Zealand market.

In August 2015, after receiving the invitation of the New Zealand Trade Development Bureau, the senior management of Nongfu Spring officially went to New Zealand. What attracted the attention of the outside world was that Zhong Shanxuan, the head of Nongfu Spring, also came to New Zealand, which was enough to prove the attractiveness of the New Zealand market to Nongfu Spring. The Otakiri Springs bottled water factory was favored by Nongfu Spring’s senior management at that time, and the Nongfu Spring delegation even took samples of bottled water produced locally and brought them back to China.

In April 2016, during a visit to China, New Zealand Prime Minister John Key met with 10 Chinese entrepreneurs in Shanghai, among whom Zhong was one, and the two discussed Nongfu Spring’s investment in New Zealand.

Documents released under the Official Information Act show that officials at the trade development agency are not only nominally supportive of Nongfu Spring, but also involved in many specific processes. Under the arrangement of the trade development agency, the New Zealand authorities approached Nongfu Spring and listed suitable water plants for acquisition. In total, the trade development agency has offered Nongfu Spring five potential acquisition targets. Two of them are ready-made bottled water plants, and the remaining three are also promising.

The choice of cost performance Tiggo 8 is as quiet as high-speed rail.

Nowadays, when consumers buy a car, safety configuration is one of the most important considerations, so whether active/passive safety configuration is rich or not will directly affect its popularity. As a medium-sized suv, there are many highlights. Not much to say, let’s take a look.

Let’s take a look at the appearance of the Tiggo 8. The front of the Tiggo 8 adopts a very sharp design and is equipped with a dot matrix mesh, which looks more fashionable. The headlight is very delicate, which is the finishing touch on the front face. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the side of the car body, the size of the car body is 4700 mm * 1860 mm * 1746 mm. The car adopts round and lovely lines, and the side circumference looks very simple. With large-sized thick-walled tires, it gives people a very solid feeling. In the rear part, the overall shape of the rear echoes the front of the car, and the taillight style is more delicate. The exhaust pipe below adopts the design of bilateral single row, which is very fashionable.

Sitting in the car, the interior of Tiggo 8 looks very simple, which makes people feel very simple and fashionable. The steering wheel of the car is very simple in shape, equipped with functions such as manual steering wheel up and down+front and rear adjustment, and it feels good. Take a look at the central control, with the 10.25-inch touch-sensitive LCD central control screen, which makes the interior style impressive and meets the aesthetic standards of most consumers. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and the display effect is excellent. The car adopts imitation leather seats, and the seats are wrapped in place, which further improves the comfort of drivers and passengers.

Tiggo 8 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 115KW and a maximum torque of 230N.m, and its power performance is good.

The car is equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), CarPlay support, CarLife support and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel. Xiao Bian suggests that your heart is not as good as action, so go to the 4S shop to talk about the discount.

Tencent Group anti-corruptive practices report: more than 120 people were fired last year for violating the "Tencent high voltage line"

On February 2, Tencent Group issued a notice on corruptive practices.

Tencent Group said that Tencent has always believed in the values of "integrity, enterprising, collaboration and creation". In order to promote integrity, Tencent has developed anti-corruptive practices such as "Tencent High Voltage Line" and established a sound risk management system to prevent, detect and crack down on all corruptive practices such as commercial bribery and drug-related embezzlement. To ensure that the behavior of all employees is in line with the integrity values Tencent has always promoted and committed to upholding. Once Tencent finds and confirms that employees have violated the "Tencent High Voltage Line", they will be fired and never hired. For external companies involved in the case, they will be blacklisted by the company and will never cooperate. If the relevant behavior is suspected of illegal and criminal activities at the same time, Tencent will cooperate with the public security judicial organs to investigate and hold relevant personnel legally responsible, and will closely cooperate with the public security organs to arrest the employees and external personnel involved in the case.

In 2023, the Anti-Corruptive Practices Investigation Department of Tencent discovered and investigated more than 70 cases of violating the "Tencent High Voltage Line", more than 120 people were dismissed for violating the "Tencent High Voltage Line", and nearly 20 people were transferred to the public security organs for suspected crimes. The cases of dismissal, transfer to justice, and court judgment for commercial bribery or drug-related embezzlement in 2023 are hereby notified as follows:

1. Gao Qiyuan, the former CSIG Cloud Business Development Department, and Wang Qi, the former CSIG Cloud Products Department, took advantage of their positions to illegally embezzle company assets during their tenure. They were transferred to the public security organ for handling on suspicion of crimes. Their actions violated the "Tencent High Voltage Line" and were blacklisted and never hired. After court trial, Gao Qiyuan was sentenced to four years in prison and fined 100,000 yuan for the crime of duty embezzlement; Wang Qi was sentenced to three years and six months in prison and fined 80,000 yuan for the crime of duty embezzlement.

2. Zhang Jian of CSIG’s regional business department took advantage of his position to illegally embezzle company assets. He was transferred to the public security organ for processing on suspicion of crime. His behavior violated the "Tencent high voltage line" and was dismissed and never hired. After the court trial, Zhang Jian committed the crime of embezzlement and was sentenced to ten months in prison, suspended for one year, and fined 8,000 yuan.

3. During their tenure, Zhang Meng and Liu Yunting of the former CSIG Medical Information and Service Department took advantage of their positions to illegally embezzle company assets, and for the benefit of external companies, they charged external companies for good treatment. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhang Meng and Liu Yunting were transferred to the public security organ for suspected crime.

4. The former IEG interactive entertainment service global procurement Peng Yang and Shu Hua took advantage of their positions to illegally occupy the company’s assets during their tenure. Their behavior violated the "Tencent high voltage line" and was blacklisted and will never be hired. At the same time, Peng Yang and Shu Hua were transferred to the public security organs for suspected crimes.

5. During his tenure, Zhang Jie, the former CSIG Medical Information and Service Department, took advantage of his position to seek benefits for individual suppliers, charged supplier facilitation fees, and illegally appropriated company assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and never hired. At the same time, Zhang Jie was transferred to the public security organ for suspected crime.

6. IEG Quality Management Department Li Mei took advantage of her position to illegally seize company assets. Her behavior violated the "Tencent High Voltage Line" and was fired and never hired. At the same time, Li Mei was transferred to the public security organ for suspected crime.

7. During his tenure, Dong Xiaoxuan, the former PCG film and television content production department, took advantage of his position to illegally embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Dong Xiaoxuan was transferred to the public security organ for suspected crime.

8. During his tenure, Chen Yifu, the former PCG animation business department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Chen Yifu was transferred to the public security organ for suspected crime.

9. During his tenure, Lu Xi, the former PCG sports live broadcast and programming department, took advantage of his position to seek benefits for external companies and charged external company facilitation fees. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Lu Xi was transferred to the public security organ for suspected crime.

10. During their tenure, Shen Zixi, the former CSIG Industrial Safety Operation Department, and Wang Qiang, the former CSIG Security Products Department II, took advantage of their positions to illegally embezzle company assets. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Shen Zixi and Wang Qiang were transferred to the public security organ for suspected crime.

11. Yin Hong and Wang Zhuoheng of the former PCGNBase business department took advantage of their positions to illegally embezzle the company’s assets during their tenure. Their actions violated the "Tencent high voltage line" and were blacklisted and will never be hired. At the same time, Yin Hong and Wang Zhuoheng were transferred to the public security organ for suspected crime.

12. During their tenure, Shen Ning and Chen Jiandan of the former CSIG Medical Information and Service Department took advantage of their positions to seek benefits for multiple individual suppliers and charged suppliers a fee. During their tenure, Wang Qinghai of the former CSIG Medical Information and Service Department bribed Shen Ning and Chen Jiandan as the actual controller of an external company. His behavior violated the "Tencent High Voltage Line" and was blacklisted and will never be hired. At the same time, Shen Ning, Chen Jiandan and Wang Qinghai were transferred to the public security organs for suspected crimes.

13. Former PCG Tencent News Zhou Xiang and Bai Xiaosong took advantage of their positions during their tenure to seek benefits for external companies and charge external companies for their good handling. Their actions violated the "Tencent High Voltage Line" and were blacklisted and will never be hired. At the same time, Zhou Xiang and Bai Xiaosong were transferred to the public security organs for suspected crimes.

14. Shi Xiuhua and Luo Xiaowu of the S1 Infrastructure Department took advantage of their positions to seek benefits for external companies and charged fees for the facilitation of external companies. Their actions violated the "Tencent High Voltage Line" and were fired and never hired.

15. Wu Jianghua of the CSIG Industrial Ecological Cooperation Department took advantage of his position to embezzle the company’s assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

16. Liu Xuekun of PCG Commercial Products Department took advantage of his position to embezzle company assets. His behavior violated the "Tencent High Voltage Line" and was fired and never hired.

17. PCG Tencent News He Guoshuai took advantage of his position to introduce the external companies he actually controlled and the external companies associated with him as suppliers, undertake related business, and have improper economic dealings with the relevant personnel of the suppliers. His behavior violated the "Tencent High Voltage Line" and was dismissed and never hired.

Attached is a list of new never-to-cooperate entities in 2023:

Shanghai Shangdi Information Technology Co., Ltd.
Shanghai Jiebaixiang Electronic Technology Co., Ltd.
Shanghai Ousu Information Technology Center
Weifang Xulian Information Technology Co., Ltd.
Shanghai Aidefu Electronic Technology Co., Ltd.
Dongying Jinguangyuan Technology Printing Co., Ltd.
Weifang Shengtong Information Technology Service Center
Weifang Jiafu Information Technology Co., Ltd.
Dongying Xinhua Financial Management Consulting Co., Ltd.
Hunan Province Congsen Film and Culture Co., Ltd.
Hunan Chunni Film and Television Production Co., Ltd.
Beijing Yutian Animation Culture Communication Co., Ltd.
Ranye Culture Media (Beijing) Co., Ltd.
Shanghai Qiyou Network Technology Co., Ltd.
Shanghai Wenmo Culture Communication Co., Ltd.
Shanghai Jiaming Network Technology Co., Ltd.
Xunwu County Yuhuan Electronic Commerce Co., Ltd.
Xunwu County Liwu Chengxuan Electronic Commerce Co., Ltd.
Xunwu County Shuntai Agricultural Products Electronic Commerce Co., Ltd.
Jiangxi Zunyi Building Materials Co., Ltd.
Xunwu County Hongxing Construction Machinery Leasing Co., Ltd.
Xunwu County Shifang Construction Engineering Co., Ltd.
Jiangxi Yuhuan Construction Labor Service Co., Ltd.
Xunwu County Hongxing Miao Mu Co., Ltd.
Xunwu County Yuhuan Building Materials Co., Ltd.
Fuzhou Dongqing Trading Co., Ltd.
Fuzhou Qingfei Food Technology Co., Ltd.
Shanghai Wenran Supply Chain Management Co., Ltd.
Fuzhou Maidu Electronic Commerce Co., Ltd.
Shenzhen Jiqi Trading Co., Ltd.
Guangzhou Junhui Digital Technology Co., Ltd.
Shanxi Hongxiang Electronic Commerce Sales Co., Ltd.
Xiangfen County Weisheng agricultural and sideline products distribution joint stock company
Shanxi Shanyue Paper Industry Co., Ltd.
Shanxi Wuniu Electronic Commerce Trading Co., Ltd.
Linyi Zhushao Electronic Commerce Co., Ltd.
Xiangfen County Yuke Food Processing Factory
Shanghai Xili Film and Media Co., Ltd.
Shanghai Chenyin Culture Communication Co., Ltd.
Jiangsu Anhuang Lingyu Technology Co., Ltd.
Wuxi Xinghai Zhengwei Investment Enterprise (Limited Partnership)
Anhuang Lingyu (Suzhou) Intelligent Technology Co., Ltd.
Beijing Anhuang Shuyuan Technology Co., Ltd.
Wuxi Tianjilian Technology Co., Ltd.
Zhengzhou Yihao Line Health Management Consulting Co., Ltd.

Smart Home Baby Bus! Extreme krypton MIX Beijing Auto Show debut, with high space expansion.

Focus on the 2024 auto show-booth. At this year’s auto show, apart from the new car 007 and the high-definition version of the extreme krypton 009 market, the extreme krypton also brought its fifth production model, the extreme krypton MIX.

At the star-studded 2024 Beijing Auto Show, the world premiere of the krypton MIX not only attracted many media and insiders to watch and experience it, but also Zhou Hongyi, the "uncle in red" who recently made a big splash, and Li Xiang, the founder, all came to the krypton booth to deeply experience this new car. What kind of strength does the extreme krypton MIX from the vast -M architecture rely on to catch the wealth of the sky?

Even if you don’t feel anything about the extreme krypton cars and new energy vehicles, when you happened to pass by the extreme krypton booth at the 2024 Beijing Auto Show and saw this extreme krypton MIX, I think it’s hard not to be "entangled" by its high turn-back rate.

The official positioning of the extreme krypton MIX is "cross-border SUV". Under the outline of the minimalist design language of Hidden Energy, the extreme krypton MIX takes the form of "big bread" as the keynote, and after integrating the STARGATE integrated smart light curtain and canceling the traditional door opening method, the whole appearance is really full of scientific and technological sense.

By the way, the extreme krypton MIX also cancels the traditional B-pillar design and door handle of the car body, and adopts a split sliding door design, and the switch mode is a push-button electric switch. Especially when the car door is open, the turn-back rate of the extreme krypton MIX will inevitably not be low.

Moreover, the unique body design of the extreme krypton MIX also makes it have many advantages when catering to family travel scenes. For example, a larger door opening and closing angle and a lower boarding threshold will have more advantages for the convenience of getting on and off for the elderly, children, pregnant women and other groups when they are used for family trips.

In addition, with the body size of 4688/1995/1755mm, the extreme krypton MIX has achieved a wheelbase of 3008mm, which is not only the longest in its class, but also the cockpit utilization rate of the extreme krypton MIX exceeds 80%.

It is worth mentioning that in terms of the safety concerned by the consumer groups of family cars, Extreme Krypton has never lost points. Even if Extreme Krypton MIX cancels the traditional B-pillar of the car body, the safety optimization such as triangular double A-pillar, multi-layer steel-aluminum sill beam and ultra-high-strength seamless steel column double B-pillar also makes Extreme Krypton MIX meet the global five-star collision requirements.

From the interior visual point of view, the MIX center console maintains the same design language as the family members. In the back row, the new car provides a unique "ever-changing space" for the family. In terms of seats, the low version of MIX is a five-seat layout, and the high version is a four-seat layout. In addition to a fully flat floor, the car also provides a main and passenger seat that can rotate 270 degrees without pole.

Judging from the official map of MIX, in addition to the back row with leg rests and handrails, the central guide platform of the new car also has many extension properties, such as rotating the front seat of MIX and extending the guide platform out of the small table board when enjoying a parent-child outing, which can change the outdoor dining table of the whole family in seconds.

In terms of other configurations, in the extreme version of MIX, we will see the high-level intelligent driving with laser radar, including the rear leg rest exposed by the official map, which will also be exclusive. In terms of power, at present, MIX has applied for a rear-drive single motor version, with a total motor power of 310kW. The detailed accelerated performance and pure electric cruising range have not been officially announced.

However, it can be expected that even if it is a single-motor version of the krypton MIX, its acceleration performance will not be bad, and its driving and control performance will be flexible enough. After all, the vast -M platform has also brought a front wheel steering angle of over 50 degrees to the extreme krypton MIX, and the minimum turning radius will be less than 5 meters. For many novices or treasure moms who pursue flexible driving and convenient parking, the extreme krypton MIX will undoubtedly be more friendly in the same class.

Generally speaking, the brand-new model, the Extreme MIX, was unveiled at the Beijing Auto Show, mainly to "show muscles" and pave the way for the launch of new cars. With the electric drive platform+cross-border SUV attribute, the MIX has considerable space and high playability, which is almost unmatched in its segmentation field. Next, the key to determining whether this "smart home baby bus" can sell well may be pricing and pure electric cruising range.

Rural women after 1995: the miserable life of millions of online celebrity

Our society is driven by the most basic gears.

Didi drivers, take-away riders, express delivery staff, cleaning staff, small vendors-these workers’ faces are the people we deal with the most every day.

Submerged in these faces are silent working women.

They are traditional women in China, who swallow the greatest amount of suffering in one gulp and maintain thousands of small families in the wind, frost, rain and snow. They have been given too many roles and heavy labels, but they have never complained about resistance or questioned.

This is the third report in the series "Invisible She: Portrait of Female Laborers", and we have entered the life of rural women.

Produced by Tiger Sniffing Youth Culture Group

Author | Cucumber soda

Edit | Zhazha County

This article first appeared in WeChat official account’s "That Ng" (ID: Huxiu4Youth), a young content of Tiger Sniffing. Here, we present the faces, stories and attitudes of young people today.

There is a kind of woman who is becoming the object of internet onlookers.

Most of them come from the countryside and have given birth to more than one child. Their only daily life is to take care of the life of the whole family and have an automatic invisible husband.

They are not very old, some of them were born in 1999, and the oldest is born in 1985. They come from underdeveloped areas, such as Northwest China and Yunnan-Guizhou Plateau.

With the popularity of smart phones, they recorded their daily life and sent it to Tik Tok, who was called "Bitter Melon Brigade" by netizens. Some people use their lives to warn girls not to fall in love with their brains, while others advise them to leave toxic marriages and families.

At first, people just had fun. But in the end, you will find that these "pleasures" are all made up of suffering.

?

There is a popular saying among young people: the most vicious curse to a person is to make him a cow of Xiaoying’s family in the next life.

Who is Xiaoying?

She is probably the hottest rural woman in Tik Tok at present, with 2.01 million fans.

Her daily life consists of a few fixed things: cleaning a house that can never be cleaned, feeding a few scrawny scalpers forever, pulling two sallow and emaciated daughters, and taking care of a useless husband who has been "confinement" all the year round.

According to a few words in Xiaoying’s live broadcast, we can know that she was born in 1996, a Yi nationality in Yunnan. At the age of 17, she fell in love with her brain and married her current husband Wang Shifu. Her husband has a more famous name, called "Shanglaru", which means "handsome man" in Yunnan dialect. But reality is like a joke. Her husband, Lalu, is not only a handsome man, but also an ordinary man who drinks too much, is unkempt and has a bad face.

Xiaoying’s more than 500 video works, if you brush them from the beginning, you will find that her life is like a Chaplin black comedy with dubbing.

Her movements are original without thinking, and sometimes there are some funny and playful eggs.

At the beginning of each video, Xiaoying will say "mei ga", which is a modal particle in Yunnan dialect. Next, like reading a running account, she will describe the contents of the video screen, which is nothing more than what farm work she did and what she cooked today.

I don’t know if it’s because of unskilled technology, or Xiaoying doesn’t care at all. The sound and pictures of each of her videos are out of sync. The dubbing is still picking potatoes in the mountains, and the picture has been fried with shredded potatoes in the pot; The dubbing is still thawing the fish, and the fish in the picture is already burning in the pot.

?Famous picture: Xiaoying plays the disc

Her accent is pure Yunnan Mandarin, and the pronunciation of every word is unexpected. For example, pronounce "go" as "gram", "potato" as "gum" and "comb your hair" as "dredge".

The finishing touch is the soundtrack of voiceover. Either the bgm of the weather forecast or bgm’s "Going Home" after class bell has a strange and awkward black humor.

But it is precisely because of this shoddy impression that her comment area has become a paradise for college students. Netizens will also "persuade to escape" at first, but when they find that they can’t persuade them, they begin to tease her and make her into a hot stalk.

Some people also want to play "Xiaoying" in the glory of the king. On some university campuses, there are even leaflets printed with Xiaoying expression packs.

In Xiaoying, there is a sense of absurdity that "all efforts are in vain".

Garbage is like a resurrection point that automatically refreshes every day. Xiaoying bends over to clean the room every day, but the next day, a new dirty room appears automatically. Like rice that chickens can’t eat and noodles that dogs can’t lick, Xiaoying is always trapped in a desperate cycle of cleaning garbage.

Xiaoying loves cleanliness, but she doesn’t know which link has gone wrong. Xiaoying is very diligent and keeps the house in a mess every day.

Netizens have summed up that Xiaoying’s family is most tired of three things: washing machine, oil pollution net and Xiaoying himself.

The old double-drum washing machine is always working in pants, and there are sheets and quilts that can’t be washed at home, but they are always dark and can’t be washed clean; A bottle of greasy dirt can be used by Xiaoying to spray everything, but after wiping it, the home is still greasy; The concrete floor in the house is always dirt and garbage, which is cleaned with a wet mop and turned into clear water and mud.

For the first time, you will see the suffering of the countryside from her; The second time you look at it, you will be amused by Xiaoying’s clumsiness and nonsense; Seeing more and more, you will find that Xiaoying’s life is too abstract, and after people laugh, there are pains from it.

Xiaoying is very kind to her two daughters and cooks almost every day.

Unfortunately, her cooking skills are tricky, and she often makes cooking moves that ordinary people can’t understand.

She brushed the ribs with washing powder, and the sewage from the brush was directly fed to the cows. Live fish can be cooked directly without scaling and viscera removal; Stir-fried pig liver chewed by mice; Every time you boil lettuce, put several pieces of ginger in it; Even eagle-eyed netizens saw the crawling bugs when Xiaoying cut bacon.

Xiaoying’s two children are the least picky eaters in the world. Under Xiaoying’s feeding, she was sallow and emaciated all the year round and suffered from malnutrition.

Xiaoying’s cattle are the worst.

Xiaoying feeds the cow on time every day, even several times, but the old cow looks thinner and thinner, leaving only a skeleton. You can see the expression on the cow’s face. Netizens can’t stand it anymore, and even want animal protection organizations to save Xiaoying’s cattle.

Hungry and not dying, eating and not eating enough-this is the real torture. Cows that have lost their right-angled shoulders, when they wake up every day, are probably thinking "Why am I still alive?".

Xiaoying doesn’t feed the cows with fresh forage, but only some paste made of miscellaneous bran and corn flour. Internet users from all corners of the country are anxious to make suggestions: my family raises cattle, and I will teach you to raise them in this way, and the cows will certainly get fat.

Worst of all, the cow dung in the cowshed is half a meter high, and Xiaoying will trample it down. She did this because she thought it would be warmer for cows to sleep with cow dung on the ground. The netizens who were anxious all over the world taught her: "Cow dung must be shoveled every day. Which animal wants to sleep on its own excrement?"

I can’t imagine how much attention can be paid to such a home if it is handed over to Sister Northeast Rain.

Behind the ironic video, people can’t bear to accuse Xiaoying of not doing housework and farm work well.

In the video, she seldom sits down to rest. She can carry straw and hay several times larger than her body, shovel cow dung from a whole cowshed, and tie her children to her back all the year round when picking potatoes on the mountain. Once she weighed herself, and the number displayed on the scale was 36.8 kg. Netizens commented that this number was only available on the thermometer.

So where’s her husband?

If there is a dress in Shangla, it says such a low-level yellow joke as "recycling girls at a high price".

He spent all day in confinement, restoring a pure image of a lazy man in China. At home, he didn’t lift a finger, playing games with his mobile phone, and he was as calm as a mountain. Even if he occasionally appears in the farmland, he also looks at Xiaoying’s back basket and his hands are empty.

Local netizens in Yunnan often witness Lalu eating and drinking in restaurants on the street, and beer never leaves his hand. On the other hand, Xiaoying’s mother and daughter are three, and several dishes on the dinner table are sparse, and they are sallow and emaciated all day.

People want Xiaoying to earn money and hope that she can escape from this family; People also don’t want Xiaoying to make money, and they are afraid that Lalu will take away her income. However, Xiaoying’s reply makes people laugh and cry even more: if Shanglaru is raising a mistress outside, call her back and do housework with her.

Left: Pull-up with empty hands.

Right: Xiaoying’s injured hand doing farm work.

To what extent do the people hate pulling up?

Pull up like drinking all day, and finally drank himself into pancreatitis, lying in a hospital bed with unbearable pain. Everyone smiled and their mouths were like honey-

"Is there any risk of recovery from this disease?" I hope that pancreatitis can be defeated at an early date.

Some people advised advertisers not to send anything to Xiaoying in the past two months, so that she could not afford to treat Lalu. Some people even want to transfer money to local netizens in Yunnan, so that people can help themselves go to the hospital and pull it up like a big fight. Shangraru’s hospital bed has become a punching point for netizens in Yunnan.

Of course, malice doesn’t happen for no reason. Xiaoying once injured her arm when she was doing farm work. She went to the hospital for treatment alone, only one arm could be used, and she had to look after the children. Now that Lalu is in hospital, Xiaoying has to take care of her children and her grandchildren. Xiaoying, who weighs less than 80 pounds, has only a light bone left.

Perhaps only when Lala is gone will Xiaoying’s life have new possibilities.

If a lover is like watering a flower, then pulling it up is like a bottle of paraquat.

Xiaoying was actually a beautiful Yi girl before she married Shanglaru. When she was 17 years old, she fell in love with her brain. She chose to marry Shanglaru. Now 28 years old, she said in the live broadcast room that two children trapped her and she couldn’t leave the house.

She even wrote and sang a folk song:

"At the beginning, Lalu chased me and said that I would not work, and that I would be supported in my life. Now I can’t finish my work every day."

The bitter life has not changed Xiaoying, who is still kind in essence.

When a fan finds a village to help her work, she cooks a table of food. Although it’s not delicious, it’s a piece of mind that she can take out. There are also netizens who want to let the "explosive makeup artist rabbit" who is very popular recently "explode" Xiaoying, but she also refused, because she felt that this trip was a long way and could not bring any practical benefits to the other party.

In fact, she listened to what the netizen advised her.

She pulled down the asbestos shingles in the old house. Learn to shovel cow dung, re-feed the cows, and feed the cows with brown sugar water. The room for the eldest daughter is the cleanest place in the whole family. She always buys new skirts and headdresses for her two daughters, and even buys a brand-new set for the children to go to bed and get off the table, which is a dream gift for many children.

When she was sitting on the desk, she couldn’t help being in a trance: if Xiaoying had been sitting on the desk at that time, maybe she wouldn’t be living like this now.

She hasn’t been to any school, nor has she been to the outside world. She entered a marriage without any life guidance. Even when helping the eldest daughter with her homework, she almost mispronounced all the pinyin.

Netizens hate iron and steel, and advised her to leave the mountain and take her two daughters to study in the county.

But some situations are not as simple as you and I imagined in big cities. Apart from making videos, Xiaoying may not even have the skills to make a living.

She is optimistic, and at the same time she is a little sober and crazy.

On one occasion, a netizen asked her what the benefits of getting married were in the live broadcast room. She smiled bitterly and replied, "The benefits of marriage are only known to happy people."

On another occasion, she drank too much sweet rice wine and fell asleep in the field. This scene has also become Xiaoying’s famous scene, and many people even took this picture as an expression pack.

In the mountains where she can’t escape, the young girl can only continue to shoot videos, at least this is the fastest way to improve her life.

Now Xiaoying still maintains the habit of loving beauty and is a person who loves life. Her optimism in poverty has a cruel impression.

When moving crops in the field, she will specially stop to compare with the camera; A brand-new mirror is installed at home, and she will smile at herself in the mirror and turn around.

In addition to vlog, Xiaoying will also shoot some videos of herself wearing makeup, wearing skirts and dancing with flowers. Behind them are the mountains and sunshine in Yunnan, which is the most desirable place for the urban middle class and the place where Xiaoying has been trapped for 28 years.

Although the ultraviolet rays on the plateau tanned her and her face was covered with wrinkles because of doing farm work, it can still be seen that Xiaoying is a girl with beautiful facial features.

At this time, everyone realized that Xiaoying was only in her twenties.

?

?

Another 97-year-old girl named Daru lived in a village in Gansu, and netizens joked that she lived a life of "Xin Zhe Ku" (Xin Zhe Ku: the place where guilty slaves served hard labor in Qing Dynasty dramas).

Her life vlog is similar to Xiaoying’s. She has three children and is a full-time housewife. But unlike Xiaoying, her family has strict rules and dogmas and needs to serve her parents-in-law.

At four o’clock every morning, when the northwest sky is still dark, it is as big as getting up.

"As soon as I open my eyes, there are countless things waiting for me"-this is the prologue of one of her videos.

She first added a new charcoal block to the stove, then put on a headscarf and a down jacket, cleaned the fallen leaves in the yard in the night, and then filled them into the kang hole to burn.

Back in the house, it was as big as starting to cook breakfast for the whole family. My parents-in-law want to eat steamed buns and cakes baked every day, so she starts to mix flour, bake cakes, cook porridge and stir-fry every morning, and nothing can go wrong-if she is late for breakfast, "my father-in-law will be angry". My husband’s family will be unhappy if the bun for breakfast remains the same.

As big as living in a separate room with children, it is also a kitchen. At four o’clock in the morning, she rolled noodles on the kang and then cooked with a charcoal stove. And her parents-in-law sleep in another spacious and bright main room with much better conditions. Three meals a day should be prepared in your own room, taken to your in-laws’ room, and then returned to the kitchen to eat with the children.

Left: In-laws’ room

Right: as big as a room with children.

Besides cooking, washing clothes and cleaning, I have to go to the hillside to fill the kang hole with fallen leaves in my back basket, and then make lunch before my father-in-law comes home from worship. The video was speeded up by her, showing only a few seconds. In fact, it took her several hours to sweep the fallen leaves together.

Like Xiaoying’s washing machine, Da Rujia also uses a pair of washing machines with pants. Soak the clothes in water, wash them, spin them dry, and dry them in the air-these actions are repeated constantly, as big as washing them from noon until dark, and taking time to make a lunch for my father-in-law in the middle.

The sun and sky in the northwest are pale, surrounded by dry and yellow, and there is no life for girls standing in it.

When I go back to my parents’ house, Dairu usually smiles. She is the youngest daughter, with her brother, sister-in-law and sister taking care of her, and she can play the coquetry with her parents. But when I get to my husband’s house, it’s as if I’m smiling only when I’m with my children, and she’s just working at other times. Before she got married, she couldn’t cook either, and she was scolded by her husband’s family in the process of learning to cook.

At first, netizens complained about her in the comment area, and some people advised her to escape and live on the pancake craft. Later, when everyone got tired of reading it, they began to leave messages. This is called "Marry a XX man and enjoy the life of a lover". "Before you got married, didn’t their families eat?"

But she seldom complains, because here,All daughter-in-law lead a similar life.

In the video, she said, "In fact, happiness and unhappiness depend on who you meet. As long as the person you are looking for loves you enough and has you in his heart, he will give you enough preferences and exceptions."

Obviously, I didn’t enjoy this preference and exception.

She told in the video that she and her husband got married only once, and the two sides didn’t understand at all. Now that they have been married for several years, their likes and dislikes for each other are still blank, like strangers under the same roof, "because there is no time to sit together and get to know each other."

Even so, they gave birth to two children.

Gansu netizens in the comment area said that in some areas with strict rules, young people are so combined at the request of their parents.

The most frightening thing is not the life as big as a big one, but that her two daughters may repeat her mistakes, from generation to generation, and they will not see the morning sun.

Two months ago, I tried to contact Daru, hoping to visit her home, but she refused me twice in a row.

For the first time, she was afraid that her parents-in-law would be angry if they knew. She said: "I didn’t let my in-laws know that I made the video. My father-in-law has a bad temper. When he says he will turn his face, he thinks it is a shameful thing to make the video, and he is very opposed."

The second time, she was afraid that her identity would cause controversy: "I am afraid that my story will be used by others to attack us. I’m afraid that my life like this is rare, and many people don’t understand it and think it may be a specific constraint. "

Many netizens found that compared with incoherent Xiaoying, Da Ru’s Mandarin was more fluent, his writing level was better, and even the video was cut well. Soon, she received some cooperation orders for domestic skin care products and small household appliances.

Perhaps because she earned money with goods, Dairu’s family status has also improved a little, and she has gained a little freedom in this yard. In the video of the last two months, even the invisible husband appeared, and he occasionally helped Daru do some heavy farm work.

Below one of her hottest videos, she wrote a copy like this:

"The schoolbag is heavy, but it is as light as a feather compared with your future, and the hardships of study and life are always the same."

In the era of short video, these women who were trapped in the mountains and caves all their lives finally tore a tiny hole.

They can see the outside world, and the outside world can see them.

howeverSurvivors in the city, however, covered their heads with a light sentence "Your cognition is worthy of your suffering".

Why didn’t you resist?

Why don’t you get a divorce?

Why didn’t you run away?

Why don’t you study hard?

……

Lu Xun has given the answer. After Nora left, she either degenerated or came back. Because they need money, they need to be able to afford the economic conditions to support 2-3 children. Can they find a job to support their children in today’s society without receiving higher education?

The most painful thing in life is that there is no way to go after waking up. Happy is the dreamer; If you don’t see the way to go, the most important thing is not to wake him.

However, since Nora woke up, it was not easy to return to her dream, so she had to go; But after leaving, sometimes it is inevitable to fall or come back. Otherwise, we have to ask: what did she bring besides her awakened heart? If there is only a scarf with a purple velvet rope like the gentlemen, it is completely useless no matter how wide it is two or three feet. She needs to be richer, and she has something in her bag. To put it bluntly, she needs money.

Dreams are good; Otherwise, money matters.

The word money is ugly, or it will be laughed at by noble gentlemen, but I always feel that people’s comments are not only yesterday and today, but also before and after meals. Anyone who admits that food needs money to buy, but regards money as despicable, if he can press his stomach, he is afraid that there will always be fish in it that has not been digested, and he will have to starve him for a day and then listen to his comments.

Man is the product of the environment.

The suffering of grassroots women is not determined by "cognition", but an objective reality that is hard to change under the shadow of huge structural injustice and historical inheritance discrimination.

They have no chance to form a so-called "cognition" from a feminist perspective. Their economic conditions are not enough for them to form the so-called "subjectivity of female individuals".

Xiaoying and Daru, nicknamed "Bitter Melon Brigade" and "Army of Innovators", share a similar set of lives-

They are "not expected" from birth. Due to the tradition of land distribution, women are "landless" people, and instinct drives generations to fight for a male offspring. Coupled with the ancestral temple system, women are the gender excluded from genealogy and ancestral temples. They have been digesting this intergenerational discrimination since childhood.

Under the lack of education system, they only have basic general education level. It is difficult for them to continue their education, because the opportunity of education will be transferred to the male brothers at home with great probability. At the age when their values have not been established, their parents are the masters and are pushed into the whirlpool of marriage in exchange for bride price and other funds. They give birth prematurely, and they are trapped in the cocoon room between parenting and housework.

Accidentally looking up between heavy work, let them seize the last straw of the short video era, and improve their family’s economic situation by filming their daily lives in exchange for some opportunities to bring goods and broadcast live-and economic behavior is the only way to improve their situation.

Visible to the naked eye, after these rural women have fans on the Internet, the attitudes of their husbands and in-laws have obviously improved, and they have empowered themselves through the Internet to some extent.

Just like her once mysterious husband and husband’s family, in recent videos, she will also help her share the housework actively. Xiaoying’s family’s Lalu has also converged a lot and will go home to help Xiaoying do some work.

Over the years, feminism has become a fashionable luxury among the urban middle class.

However, the threshold for talking about feminism is to go out of second-and third-tier cities, receive higher education, receive logical thinking training, read the Second Sex and more documents, and participate in the discussion of feminist topics.

Some women will use theories and big words to criticize these women who stay in the mountain village and criticize their lack of courage to change their lives.

However, for the parties trapped in the mountain village, theory is the most meaningless thing, which is not as important as two or two rapeseed oils for dinner.

They can only extract feminism from their own lives. Perhaps for them, making more money, giving their children a better life and sending them out to read more books are their feminism.

In the famous documentary "The Way Out", the director spent six years recording children from three classes.

Yuan Hanhan, a Beijing child, can drop out of school at any time, study art, talk about philosophy, study abroad in Europe, practice in Shanghai’s top art galleries, and then start his own art investment company.

Ma Baijuan from Gansu, however, has no teachers who can speak Mandarin. At the age of 12, her biggest dream was to "go to Beijing to go to college when she grows up, then work, earn 1000 yuan every month and buy noodles for her family".

She dropped out of school at the age of 15 because her family thought it useless for girls to study. At the age of 16, she married a distant cousin and compared the size of her pregnant belly with other sisters.

At the end of the scene about her, the elders at home threatened the film crew that if they didn’t pay 20 thousand yuan, they wouldn’t be allowed to follow her again.

Having a daughter means getting married and relying on a son-in-law, which is such a way out-this is still the end faced by most grassroots women in this vast land.

Urban and rural areas are folded too fast, and people blindly accuse them of narrowness, ignorance and weakness. The divided world has been forgotten by too many people, and there are still thousands of women trapped in backward areas, who have no gender awareness, lack of sex education and have little knowledge of fertility.

Xiaoying, dancing with her daughter in the mountain village, has only a washing machine, a few cows and endless weeds and straws in her life. But under the street lamp at night, she is also creating her own tiny freedom.

Below her video comment area, a netizen’s words were sandwiched between thousands of jokes about stalks-

"I dare not laugh at Xiaoying, because that’s how my mother came."

President Nongfu Spring went to the front line of the disaster area

Special Topics: Earthquake Relief, Donations with Love

     





    CCTV News: At 8:30 a.m. on May 16, Nongfu Spring Chairperson Zhong??, Secretary of the Board of Directors Zhou Li and other company executives set off from Hangzhou urgently and rushed to the disaster area to make the first batch of 1.70 million boxes of Nongfu Spring natural drinking water urgently dispatched by the Ministry of Commerce arrive at the first line of disaster relief as soon as possible.


    At 16 PM on the 16th, Zhong?? and others arrived at the hardest-hit area of Hongbai Town, Shifang City, which had just opened up the road to the outside world.


Editor in charge: Li Dan

On the sixth anniversary of Xiao Ai’s birth, the official post thanked users. Have you used it?

[Mobile China News] Friends who use Xiaomi, Redmi mobile phones, or Xiao Ai speakers will definitely be familiar with Xiao Ai. As an artificial intelligence voice assistant, Xiao Ai has natural and smooth voice interaction capabilities, can control home devices through voice commands, and has various functions such as providing information inquiry and schedule management. According to Mobile China, Xiao Ai officially released Weibo on March 20 to celebrate the "6th anniversary of Xiao Ai" as scheduled.

Xiao Ai’s 6th Anniversary

The official wrote in the article: In six years, Xiao Ai has grown from a voice assistant to your personal intelligent assistant. Thank you for your support all the way. In the future, Xiao Ai will also be stable and wise, accompanying you to a better life. After reading Xiao Ai’s official Weibo, many users were deeply touched. Some cheered for Xiao Ai, and some said that Xiao Ai was accompanied by Xiao Ai "from the first mobile phone to the third mobile phone." Some netizens said: Six years, watching you grow all the way, from the silly at the beginning, to now I have become a good assistant to show off with my friends and serve life. I have also gone from an ignorant middle school student to university. Thank you for having you and growing together!

Xiao Ai

According to Mobile China Watch, in the past few years, Xiao Ai’s functions have been continuously expanded and improved. It can control home devices, manage schedules, and support various functions such as playing music, broadcasting the weather, and reading books through voice commands. Users only need to speak instructions, and they can interact with Xiao Ai through voice, realizing natural human-machine interaction.

Xiao Ai’s development process has received extensive attention and recognition. It has won many international awards, such as in the 2022 German iF Design Award, Xiao Ai won the iF Design Award user experience (UX) award with its all-round customization ability (Xiao Ai customization).

In August 2021, Xiaomi’s 2021 Q2 financial report was released, and Xiao Ai’s MAU users broke through 100 million. In the future, I believe Xiao Ai will continue to improve and develop.

Nezha Automobile released the preview of Nezha L interior of medium and large SUV.

  Nezha Auto officially released a set of Nezha L interior concept maps. Nezha L, as the first medium and large SUV model under Nezha, is built on the platform of mountains and seas, and will provide both pure electric power and extended range power.

Nezha automobile released the preview of Nezha l interior of medium and large SUV _fororder_image001.

  Nezha L adopts semi-enclosed air intake grille, decorated with dot matrix modeling. The hood of the front of the car is slightly pressed down to create a lower prone effect. The front light group adopts an integrated headlight group, and a three-stage LED daytime running light design is used inside the light group to further enhance the recognition. The new car is visually narrow at the front and wide at the back, and the square wheel mouth with streamlined body highlights the sense of strength. The taillight adopts a family-run design, and with the upturned duckling tail, the tail looks quite sporty. The bumper and chrome trim at the bottom of both sides broaden the lateral vision of the whole vehicle, and the wide sense of body is stronger. The length, width and height of the new car are 4770/1900/1660mm and the wheelbase is 2810mm respectively. Two tyre size options, 225/55 R19 and 225/60 R18, are available.

Nezha automobile released the preview of Nezha l interior of medium and large SUV _fororder_image002.

Nezha automobile released the preview of Nezha l interior of medium and large SUV _fororder_image003.

  Nezha L adopts embracing layout with double screen design, and the dashboard adopts hidden design, which will broaden the driving field of vision when driving. The new car provides lateral support on both sides of the front seat and the headrest, and leg rests are provided under the co-pilot seat, which may adopt a design similar to "Queen’s Co-driver", and the seat has good comfort and support. Nezha L is also equipped with a car refrigerator, and the overall interior meets the current mainstream configuration of new energy vehicles.

Nezha Automobile released the preview of Nezha L interior of medium and large SUV _fororder_image004.

Nezha automobile released the preview of Nezha l interior of medium and large SUV _fororder_image005.

Nezha Automobile released the preview of Nezha L interior of medium and large SUV _fororder_image006.

  Nezha L will provide two power options: pure electric version and extended range hybrid version. The extended-range hybrid version will be equipped with a 1.5-liter four-cylinder naturally aspirated range extender, code-named H15R, developed by Chongqing Xiaokang Power, a subsidiary of Cyrus. The maximum power of the engine is 91 horsepower, and it is equipped with lithium iron phosphate battery from honeycomb energy. The maximum power of the motor of the pure electric version is 170kW, and the lithium iron phosphate battery with honeycomb energy is also used. (Source: Nezha Auto)

Melting glaciers and soil erosion, causing ecological pain in the source region of the Yangtze River

  At the beginning of 2020, the COVID-19 epidemic had a great impact on the economic development of our country. But for the real estate market, "housing, housing, not speculation" is the same tone. Overall, under the influence of the epidemic this year, some real estate enterprises have certain pressure to achieve their annual goals. Superimposed on the deleveraging demand under strict supervision, the capital chain of real estate enterprises is facing a test, and the sales pressure is further intensified.

  In this context, as of December 4, 2020, the cumulative sales of Shimao Strait Development Company (hereinafter referred to as "Shimao Strait") exceeded the 100 billion mark. As a regional company, it took only five years for Shimao Strait to go from a 10 billion scale to a 100 billion camp, becoming one of the fastest companies to enter the 100 billion camp.

Guangzhou Shimao Swan Bay real map

  Recently, our reporter learned in an exclusive interview that it is thanks to the 17 years of experience in focusing on the Fujian market that Shimao Strait has successfully realized the organic integration of regional focus and global expansion. Under the current development opportunities of the Guangdong-Hong Kong-Macao Greater Bay Area, Shimao Strait will focus on the Greater Bay Area. While continuing to achieve steady growth, it has also explored a unique development path and become a reference sample for the whole industry with leading experience.

  Sustained steady growth, running out of the "Shimao Strait Speed"

  In the Shimao Strait 100 billion yuan performance scale, according to Yihan data show that Fujian Province over 65 billion yuan, the first year into the Guangdong-Hong Kong-Macao Greater Bay Area to complete the results of over 30 billion yuan. In addition, Hainan Free Trade Zone also has nearly 3 billion yuan sales contribution.

  Looking back at the development trajectory of Shimao Strait, the company has always maintained a rare growth rate in the real estate industry. Sales in 2016 were 10.70 billion yuan, 25.10 billion yuan in 2017, and 50.50 billion yuan in 2018, with a three-year compound growth rate of more than 117%. Even in the "strictest regulation in history" environment in 2019, Shimao Strait still maintained a 60% growth rate, achieving a performance scale of about 90 billion yuan throughout the year.

  In just five years, Shimao Strait has completed a leap from 10 billion to 100 billion. Lv Yi, executive director of Shimao Group and chairperson and president of Shimao Strait Development Company, said that the company can achieve the 100 billion milestone due to three points: first, the goal and spirit. The company’s strategic direction in recent years and the Shimao Strait spirit that has been passed down for 17 years guide the work direction and status of Shimao Strait people; second, reform and implementation. Reform has allowed Shimao Strait to continuously break through bottlenecks, and implementation has ensured the realization of reform goals; third, opportunities and reflections. Shimao Strait has seized many opportunities, including opportunities in Fujian Province, opportunities outside the province, opportunities to enter the Greater Bay Area, opportunities for integration, and opportunities for cooperation.

  Lu Yi has also said in public that the rapid development of Shimao Strait in recent years is mainly due to the organizational reform and management reform of Shimao Group, which has carried out corporatized management of its regional companies. Lu Yi believes that the management of the organization is a dissipative structure, alternating between balance and imbalance, stability and instability, so that the organization can maintain vitality. Under the guidance of this strategy, Shimao Strait has cultivated a group of managers with "entrepreneurial spirit", and the enterprise has achieved individual and individual feedback to the enterprise, and promoted a good momentum of common development.

  China Index Research Institute analysis pointed out that the comprehensive development strength of Shimao Strait has been continuously improving, and it has overtaken many powerful real estate enterprises in the "2020 China Real Estate Regional Company Excellence List TOP10". Yan Yuejin, Chief Research Officer of E-House Research Institute Think Tank Center, told reporters that as a regional company, Shimao Strait’s sales have exceeded 100 billion yuan, and it took only 17 years to go through the process that it took 20 to 30 years for 100 billion enterprises to go from 10 billion to 100 billion. It only took five years, which also shows that it has performed well in terms of scale expansion and corporate growth.

  Focusing on the core battlefield and deeply empowering the Greater Bay Area

  In 2019, the Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area was implemented, and the Greater Bay Area entered its first year of development. "The development model of the Greater Bay Area is highly compatible with Shimao Group’s dream and responsibility in the Bay Area," said Lu Yi. Shimao Group has gathered more than 30 years of operating experience, and has invested important resources and core forces in the Greater Bay Area in an all-round way, making it a core area for the future development and full cultivation of the group. "

  In 2019, Shimao Strait established the strategy of deepening the Greater Bay Area; in 2020, it will further expand the territory of the Bay Area, put nearly half of the value of 500 billion yuan into the Bay Area, and cover the regional core market with more than 40 plates. With abundant high-quality soil storage and benchmarking strategic projects, the Greater Bay Area will be empowered by regionalization and diversification.

  According to incomplete statistics, since the beginning of 2020, Shimao Strait has connected three sons in Dongguan, with a new value of more than 12 billion yuan; continued to layout Foshan, increase the land reserves of Shunde and Chancheng; and added Jiangmen and Maoming and other places. As of now, Shimao Strait has rapidly deployed in Guangzhou, Shenzhen, Foshan, Dongguan, Zhuhai, Jiangmen and other core cities in the Bay Area, forming a comprehensive layout of the three core areas of Haixi Economic Zone, Guangdong-Hong Kong-Macao Greater Bay Area, and Hainan Free Trade Zone (Hong Kong).

  Shimao Strait told reporters that the Bay Area is the future of Shimao Group’s deep cultivation area. At present, the group’s value in the Bay Area ranks second among real estate enterprises in the Bay Area, of which Shimao Strait has a value of nearly 250 billion yuan in the Bay Area.

  In the company’s internal view, the Greater Bay Area beyond reasonable doubt is a hotspot city cluster for future development. In the next ten years, the entire Greater Bay Area will see 30 million population increase, laying the foundation for the unlimited development potential of this hot land of global attention. In fact, Shimao Strait, as the vanguard flag and innovation test field of Shimao Group, is more like the "special zone" within Shimao Group, which has been given great space by the group. Shimao Strait contributes about 1/3 of the performance scale of Shimao Group every year with the reform spirit of daring to break through, dare to take risks, dare to try, and dare to be the first in the world. Yan Yuejin analysis believes that Shimao Strait has a very important leading role in the Greater Bay Area market, especially with the increase in the development of the market around Guangzhou, which requires the participation of compound real estate companies like Shimao Strait.

  Establish benchmarking projects and drive brand power with product strength

  In 2017, Shimao Strait took the lead in landing the group’s product series and was fully recognized by the market. The first bright series product Xiamen Shimao Bright Tiancheng entered the market for 18 months, with a total sales of more than 7 billion yuan; the first national style product was born in Fuzhou Shimao Yunshang Guling, adding 4 billion yuan to the project.

  When Lu Yi first entered the Bay Area in the Shimao Strait, he pointed out: "Only through benchmarking projects with good products, high quality, good operation, good service and high influence can we quickly open up the situation in the newly entered provinces and lay a solid foundation for deep cultivation in many provinces."

  After the Shimao Strait entered the Bay Area, works such as Guangzhou Shimao Swan Bay, Guangzhou Shimao Tianyue, and Shenzhen Huangting Shimao Yuxi have been landed one after another. For a long time, Shimao Strait has cherished the value of land and has spared no effort to continuously excavate and shape "product power".

  For example, the above three projects are located in the core of the city and have not been able to enter the market for many years. In the eyes of many companies, they are "thankless" projects. However, Shimao Strait believes that it is a rare opportunity to have the opportunity to enter the core area of the city, establish a benchmark and establish a brand. For this reason, the company spent 42 days to perfect more than 100 details of the Swan Bay project from the inside to the outside, and achieved a premium rate of 50% to 80%. The success of the Swan Bay project has also given Shimao Strait more cooperation opportunities in the Greater Bay Area. Shenzhen Huangting Shimao Yuxi is one of them.

  After the successful transformation of Shimao Strait, Shimao Swan Bay has been positioned as a benchmark in Guangzhou and even the Greater Bay Area. It can be said that the creation of a series of benchmark projects has not only made great gains in the performance of Shimao Strait, but also quickly recognized the corporate brand.

  Diversified development, practicing the "big aircraft strategy"

  Diversified development has always been the growth gene of Shimao Group, which is called "big aircraft strategy" within the group. Real estate is the "main body"; the "solid wings" are business operations, hotel operation, property management and finance, etc., and the "stable tail" is high-tech, medical care, education, elderly care, culture and other quality resources. As the vanguard flag and innovative experimental field of Shimao Group, Shimao Strait is the most determined solidifier of these diversified formats.

  Shimao Strait has fully implemented the "big aircraft strategy" of the comprehensive development of the group’s diverse businesses, and has now formed a good development situation of coordinated multi-business development. The business sectors include real estate development, super projects, landmark city complexes, hotels, commerce, cultural tourism development, culture, and high-tech.

  In the process of empowering the Greater Bay Area, the company has integrated high-tech companies including Alibaba Cloud and SenseTime Technology; introduced high-quality educational resources such as Reed College of Harrow School and Forbidden Academy; signed contracts with internationally renowned hotel brands such as Conrad and Fairmont; created the Bay Area Living False God Pan Jiangmen Shimao Bihai Silver Lake, leading a new lifestyle in the Bay Area.

  After the layout of 100 billion, adhere to "user-centric"

  In recent years, the large-scale development of regional companies has become an industry trend. But with the real estate industry entering the era of stock, user requests have undergone fundamental and profound changes.

  Regarding the development path of "after 100 billion", Lu Yi had a clear understanding a long time ago. "The volume of Shimao Strait is getting bigger and bigger, and the goal of struggle is getting bigger and bigger. We must adhere to the company’s traditions: strong execution, profound self-reflection, and down-to-earth self-innovation. Only by having the courage to reform can we break through the bottleneck."

  When it comes to the company level, how to break through the bottleneck of "after 100 billion", Shimao Strait said that with the changes in the market and the adjustment of the business strategy module based on the organization, the company has identified three strategic goals for the future: aspire to become the most influential real estate company, the real estate company with the strongest ability to integrate resources, and the real estate company that can create value for users.

  Under this trend, Shimao Strait regards the strategy of efficient deep cultivation and benchmarking as the source of life under the development of mature markets.

  Whether it is a project, a region, a city, or an enterprise’s management standards, execution standards, product standards, service standards, organizational capabilities and corporate culture, Shimao Strait will launch a benchmarking strategy in all dimensions, learn from the strongest, defeat the strongest, and become the strongest. Based on this, Shimao Strait will not only deeply and thoroughly implement the group’s "big aircraft strategy" to empower the city in the future, focus on users, and create value for users, but also succeed in benchmarking strategies in various fields.

  In response to the future operation trend of the real estate industry, the company believes that the stability of the industry will become increasingly high, and the survival of the fittest caused by this round of cyclical adjustment will greatly increase the concentration of the entire real estate industry, promoting the maturity, specialization, and systematization of the industry.

  In response to the opportunities in the future cooperation market, the company told reporters that the real estate industry is expected to enter a stable and calm stage. Therefore, there will be many opportunities for mergers and acquisitions or cooperation opportunities in the future, which is the general trend. Opportunities and risks have always coexisted, and the company will try to consolidate itself and avoid risks as much as possible.?