Sports enthusiasts must watch! These three tips will keep you away from sports injuries!

Exercise is an important way to keep healthy, but sports injury is also a common problem faced by sports enthusiasts. Sports injury will not only affect sports ability, but also affect daily life. Therefore, it is very important to prevent sports injuries. Here are three tips to help you stay away from sports injuries.

Step 1 warm up

Warm-up exercise is an important step to prevent sports injuries. Warm-up exercise can increase body temperature, promote blood circulation, improve muscle elasticity and reduce the risk of muscle strain and ligament injury. Warm-up exercises can include light aerobic exercises, such as jogging or skipping rope, and some dynamic stretching exercises, such as leg lifts and kicks. Warm-up exercise should last for 5-10 minutes until the body feels warm and comfortable.

2. Gradually increase the intensity of exercise

Gradually increasing the intensity of exercise is another important step to prevent sports injuries. If you haven’t exercised for a long time, or you are trying a new kind of exercise, then you should gradually increase the intensity of exercise. Gradually increasing the intensity of exercise can adapt your body to the new exercise load and reduce the risk of muscle strain and ligament injury. Gradually increasing exercise intensity can include increasing exercise time, increasing exercise intensity or increasing exercise frequency. You should make a plan to gradually increase the intensity of exercise according to your physical condition and sports goals.

3. Reasonable rest and recovery

Reasonable rest and recovery is the key to prevent sports injuries. If you often do high-intensity exercise, then your body needs enough time to recover and repair. Reasonable rest and recovery can include proper rest time, adequate sleep, correct diet and adequate water supplement. In addition, you can also use some recovery tools, such as massage balls, stretching belts and ice packs, to help your body recover and repair.

In a word, you need to take a series of measures to prevent sports injuries. Warm-up exercise, gradually increasing exercise intensity and reasonable rest and recovery are three important steps to prevent sports injuries. If you can follow these steps, you can stay away from sports injuries and enjoy a healthy sports life.

Football analysis of Friday’s SMG, Bologna vs Lazio, Palmas vs Atletico Madrid, Greater Paris

Friday 001: Bologna vs Lazio

This game is the 11th round of Serie A. Bologna plays against Lazio at home. As a mid-stream team in the League, Bologna’s unbeaten rate is still relatively high this season, with 15 points, ranking eighth in the League. The team has never lost in the face of some strong teams, Juventus, Inter Milan and La Burroughs, and its gold content is still very high. Lazio, as a team that performed very well in the league last season, is second only to Naples. However, in the case of multi-line operations this season, the current lineup seems to be not very supportive, and its performance in the league is relatively unstable. At present, it only gets 16 points and ranks seventh in the league. Judging from the past confrontation between the two teams, Bologna has not lost at home in recent seasons, and its mentality is still relatively stable.

In this game, the game data of the whole game gives 0 tower with the same value as that of the two teams, and the on-the-spot reference in the later stage is basically stable, and there is not much tendency for the two teams as a whole. Based on the preparation situation of the two teams, the author thinks that it is difficult for La Chan ‘ao to win away.

Conclusion: the main push wins, and the second push draws.

Score recommendation: 1-1, 1-0, 2-1 (for reference only)

Friday 003 las palmas vs Atletico Madrid

Las palmas, they performed well in recent games, successfully won Manakol 3-0 away, and won two consecutive games in various competitions. However, it should be noted that the team has just become a King’s Cup game in the middle of the week, so it may be at a certain disadvantage in physical reserve. Atletico Madrid’s offensive performance is stable, with only one goal in the last 10 matches, and the average efficiency is as high as 2.1 goals. They occupied a big advantage in the last six meetings with las palmas, and achieved 5 wins and 1 loss.

This game: On the whole, this game will be a match between two powerful teams. Although Rasl Mas’s defense is excellent, Atletico Madrid’s offensive strength and overall performance are even better. Therefore, this game is more optimistic about Atletico Madrid’s chances of winning.

Recommend negative and let negative.

The score is 0-2 1-2

Friday 004 Paris Saint-Germain vs Montpellier

Paris Saint-Germain: Paris Saint-Germain beat brest 3-2 away from home in the league, and won four consecutive victories in all competitions. It should be noted that the team has a strong momentum at home and won all the last four home games. This game may still be highly regarded at home.

Montpellier: Montpellier beat Toulouse 3-0 at home in the league, and won two of the last three games. It is in good condition. On the other hand, the team’s recent away play is still insufficient, and the last four away games have only achieved 1 win, 1 draw and 2 losses. You still need to be more careful in this away game.

In the last five meetings between the two sides, Paris Saint-Gervais scored 4 wins and 1 draw, and its track record was dominant. According to the data given by the institutions, most of the concessions given by the relevant institutions were at -1.5 initially, and most of them are at -1.75 at present, but the value of the home team is still declining, and the support of the institutions for the home team is increasing, which is beneficial to the home team. This field can pay attention to the big Paris victory.

Recommend letting win and letting even.

The score is 4-0 3-1 4-1

These ten badminton tips! do you know that or not?

First, do you know that the power action is always big first and then small? If you can’t do the same side-slapping power as conditioned reflex, you don’t have to practice wrist and finger power, it will only hurt you.

Second, do you know that when you take the initiative, you should try to attack in a straight line, because the line is short enough; When passive, try to slash as much as possible, because it can destroy the opponent’s start and continuous attack.

Third, do you know that when playing long-distance ball, the footwork movement is always small in the first few steps and big in the last step?

4. Do you know that many amateur champions have either practiced with coaches seriously, or have strong masters around them to give careful guidance and practice by themselves? There are not so many geniuses who can succeed without paying, and there are not so many smart people who can do amazing things in since the enlightenment without giving guidance.

5. Do you know that badminton is a competitive sport? No matter how strong your ability is, if you don’t observe your opponent and look for his loopholes and weaknesses, you may lose to an opponent who is far less capable than you.

6. Do you know that mistakes in doubles are contagious and emotions are contagious, so if you make mistakes, please be sure to say "mine!" Or "SORRY!"

Seven, do you know that "the martial arts in the world, only fast and unbreakable" is also very suitable for badminton, trying to get up quickly, running fast, predicting fast, hitting fast and changing fast.

Eight, do you know that picking the ball is the technical action that requires the lowest consistency, so you can rest assured that the bold upper arm drives the forearm to use big moves.

9. Do you know that a seemingly simple stride surfing the Internet requires leg press to stretch his muscles, squat quietly to increase his strength, jump rope to improve his explosive power, and turn his hips to keep his center of gravity?

10. Do you know that losing is much more important than winning on the road of learning the ball? You can figure out how to lose every time and make targeted improvements, and the distance to winning will get closer and closer.

Table tennis World Cup: The schedule will be announced on December 6th! China and Japan face the weak brigade, and Hande encounters the strong enemy.

On December 6th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup is about to usher in the first day of the second stage. At present, the group stage has ended, and the list of the top eight teams has been released. Although the China team lost by Manyu Wang, the other seven main players remained unbeaten, and they have been qualified for promotion and continue to attack the championship.

According to the arrangement, Guoping will play at 19: 30pm on December 6th against the average Slovak team, and the top three seeds, Germany, Japan and South Korea, will also continue to play. Please see below for the detailed situation, latest schedule and highlights of each match.

This mixed World Cup has adopted a brand-new 8-win system in 15 games. The first stage is to calculate the points to decide the outcome, and so is the second stage, which means that each team should try to make a quick decision and open the gap as early as possible to get 8 points. At the same time, the losing team need not be discouraged, as long as the total score is enough, it can still win medals and even hit the championship.

As mentioned earlier, Guoping has advanced to the top eight. Among the eight main players, only Manyu Wang lost 1-2 to Puerto Rico’s Diaz, while the other seven players, Fan Zhendong, Wang Chuqin, Ma Long, Lin Gaoyuan, Sun Yingsha, Chen Meng and Wang Yidi, remained unbeaten.

In addition to Guoping, the others have been promoted by Germany, Japan, South Korea, Sweden, Slovakia, France, and China Taipei. Next, except for the teams that have met in the first stage, all the others have to play again. Take Guoping as an example, whether you want to win the championship or not, you have to play six more games (Sweden has already touched it), and finally calculate the total score to determine the ranking.

According to the arrangement, the first two games to be played at 13:00 pm on December 6th were Japan VS China Taipei and South Korea VS France. Among them, the pressure on Japan was relatively small, because the three main players of China Taipei, Lin Yunru, Chuan Chih Yuan and Zheng Yijing, didn’t come, and the threat was not great.

The battle between South Korea and France is quite interesting. The former has eight generals, including Zhang Yuzhen, Lin Zhongxun, Li Shangzhu, Ahn Jae hyun, Shen Yubin, Tian Zhixi, Jin Naying and Li Shiwen, all of whom are first-class in foreign associations except Li Shiwen. The latter has four masters, lebrun Brothers, Simon and Yuan Jianan, and the rising star Pawad is also very influential. Although it is inferior to South Korea, it may not be impossible to score points.

At 19:30 pm, the table tennis match against Slovakia is not a big problem. The battle between Germany and Sweden may be fierce. Both sides have several main players absent. At present, the strength is even. Sweden may win with the advantage of men, but it may not lose.

So who do you think will win the first prize in the second stage? Welcome to write your own prediction in this message!

There is no "artifact" to rely on in encouraging education.

"You are a clever boy, and I believe you can solve this problem." "Your efforts and persistence are very commendable" … Recently, the "child-praising artifact" similar to the "100-sentence kuawa template" became popular on the Internet.

Many parents "encourage" their children according to the template, thinking that they have got the "truth" of education, and many parents are worried. So, what is the really effective encouragement education for children?

Parents put down their sticks, abandoned their roars and embarked on the road of "non-violence" family education, believing that "good children are boastful" is worthy of recognition and promotion. But encouragement is not just "praising children", we should really make good use of encouraging education and avoid going to the other extreme. This is obviously not a problem that can be solved by a template, and we must not be superstitious and rely on "artifacts."

The theoretical sources of encouraging education are rich, such as expectation theory, behaviorism teaching theory and achievement motivation theory. Attribution theory in social psychology is an important theoretical source of stimulating education.

The encouragement of parents or teachers is actually to guide children and students to attribute their actions or results positively, to form a positive hint for children, and to guide children to work hard in the right direction in their future study and life. It should be pointed out that "encouraging education" or "encouraging education" is not always expressed by "praise". There is not only positive encouragement, but also timely criticism and guidance. Criticism is also a kind of encouragement. Therefore, encouraging education is not equal to "praising education", and its connotation and extension are not covered by "praising children’s artifacts".

What needs to be more vigilant is that simple "praise education" is prone to such negative effects: children’s pride, excessive emphasis on the positive evaluation of others, self-doubt after encountering difficulties, and serious collapse of confidence may occur.

In a word, "praise education" is only one of the methods of encouraging education, and we need to master the correct methods to avoid negative effects.

First, let children get the feeling of love. Sincere and loving language is the most powerful. If parents’ words and deeds can make children feel love, they will certainly give them the greatest encouragement and feel happiness and joy. The stylized language may be useful for young children, but for older children, the perfunctory feeling and "plastic texture" come to the fore, and the effect can be imagined.

Second, the key is to truly discover the bright spot of children. The core of encouraging education is that parents should find the bright spot of their children, instead of trying to organize language and "please" their children with praise. In order to change from "yelling at mom and dad" to "praising mom and dad", parents must first change the perspective of observing their children and truly discover and appreciate their excellent side. If you don’t really feel that your child is doing well, "hard praise" may embarrass both sides. And if we really find a bright spot recognized by both sides, then this bright spot will become brighter and brighter.

Third, the orientation should be clear and the direction should be specific. Clear orientation means that encouragement for children should be designed, for example, from personal efforts rather than from uncontrollable factors such as appearance. Pointing to the concrete means that the encouraged matters must point to the concrete actual behavior, not the virtual or expected matters.

Fourth, trust and pass the trust signal to the children. In encouraging education, the signal of trust to children plays a very important role. Trust is not a slogan, but should be practiced by parents. On the one hand, some parents trust their children, on the other hand, they do many things that make them lack trust, which makes them lose trust in their parents, and encouraging education is not easy to use.

In a word, encouraging education is a good method in parenting education, but it is by no means equal to "praising education". To make encouraging education effective, parents’ love, patience and carefulness are indispensable, especially the change of children’s observation perspective and evaluation perspective. (The author is the librarian of Xichang National Preschool Teachers College) Author: Liao Dekai

Source: China Education News Network

The second day of table tennis World Cup quarter-finals: China, Japan, Korea, Germany, France and Sweden have fierce competition.

On the second day of the table tennis World Cup quarter-finals, there was a fierce confrontation. Players from China, Japan, Korea, Germany, France and Sweden showed their high-level skills and tenacious fighting spirit, bringing a wonderful table tennis feast to the audience.

On the second day of the table tennis World Cup quarter-finals, the players from six teams, China, Japan, South Korea, Germany, France and Sweden, showed their top skills and strong desire for competition. The audience witnessed a thrilling confrontation in the tense and exciting competition.

The first is the contest between the Chinese and German teams. China sent powerful players Malone and Fan Zhendong, while the German team was composed of Bohr and Ochalov. In this game, the players of both sides played inextricably, and the superb skills and the tenacity of psychological quality became the key to victory or defeat. In the end, China beat the German team 3-1 and advanced to the semi-finals.

Next, the Japanese team and the French team launched a fierce confrontation. Japanese players Jun Mizutani and Zhang Benzhi played against French players Liang Jingkun and Lucretier respectively. The whole game was full of skill and speed, and the wonderful moment when the players competed for each ball on the stage made the audience stare. In the end, Japan beat France 3-0 and advanced smoothly.

At the same time, the confrontation between South Korea and Sweden is also expected. South Korea sent Xu Xin and Yin Hang, while Sweden was made up of Okalov and falk. In this game, the players showed high competition skills and strong willpower. After fierce competition, South Korea narrowly beat Sweden 3-2 and advanced to the semi-finals.

In this wonderful table tennis feast, the players’ fighting spirit and top-level performance are amazing. They brought unforgettable matchups to the audience with the wonderful moments of each ball.

The table tennis World Cup quarter-finals will continue, and the four promotion teams will further compete cruelly. The audience are full of expectations for the next game, and they are looking forward to seeing more jaw-dropping wonderful rounds and exciting victory moments.

On the stage of this table tennis World Cup, the players from China, Japan, Korea, Germany, France and Sweden showed top-level skills and indomitable spirit. No matter who can win the championship in the end, these players have become legends in the table tennis world and brought us unforgettable table tennis feasts.

Let’s continue to pay attention to the wonderful events of the Table Tennis World Cup and cheer for these excellent players! Let’s witness the brilliant moment of the table tennis world together!

The 2023 National Swimming Championships started on Sunday, with famous players such as Zhang Yufei and Qin Haiyang participating.

The Beijing News (Reporter Zhou Xiao) As the final battle of China swimming this year, the 2023 National Swimming Championships and Doha World Championships trials will be held in the swimming pool of Jinan Olympic Sports Center from December 10th to 15th. Zhang Yufei, Qin Haiyang, Wang Shun, Xu Jiayu, Li Bingjie and other famous swimmers all participated in the competition.

Since the 2024 Doha Swimming World Championships will be held from February 2 to 18 next year, this year’s National Swimming Championships will be held in December this year as a trial for the World Championships. For the famous swimmers, this is also a special experience. After all, this period of time has entered the winter training period, and there are few large-scale events arranged in China.

According to the selection method of the World Championships, at most two athletes in each event are selected. The selection conditions are as follows: among the final results of each individual event, at most two athletes who have reached the A standard of the World Championships and achieved the best results are eligible for selection; One athlete has been selected in each individual final result, and the other one has been selected by the athlete who has reached the World Championship A standard and achieved the best result in the preliminary results; If no athlete reaches the World Championship A standard in the final results of each individual event, at most two athletes who have reached the World Championship A standard and achieved the best results in the preliminary results will be eligible for selection; If no athlete in each event reaches the World Championship A standard, the athlete who has reached the World Championship B standard and achieved the best result in the final and preliminaries (the final is better than the preliminaries) will be eligible for selection; If the results of each individual event are the same and exceed the number of selected places, the results of this individual event will be compared, and those with good results will be eligible for selection; If the results are the same again, the athletes with the same results will be replayed according to the requirements of the replay in the competition rules after the final, and those with good results will be eligible for selection.

The qualification of relay events is: athletes who have obtained the qualification of single event selection should have the first performance of single event or relay with the corresponding stroke and distance of each relay event in the trial before they can obtain the qualification of each relay event; Athletes who are not qualified for individual selection will reach the A or B mark of the World Championships in the final results of individual strokes and distances in each relay event, and obtain the alternative qualification to participate in relay events only; According to the competition schedule of the World Championships, after all individual qualifications are confirmed, the list of athletes who only participate in relay events and the qualifications of athletes in relay events are determined by collective discussion according to the results of athletes who are eligible for relay events.

According to the schedule, the 2023 National Swimming Championships will start the preliminary competition at 9: 30 every competition day, and the final competition will start at 19: 00. Judging from the registration situation, many contestants not only have to participate in their own main events, but also reported many events called "whole life" by swimming fans. For example, Wang Shun signed up for 100 frogs, 100 butterflies and 200 butterflies, Xu Jiayu signed up for 400 butterflies, Li Bingjie signed up for 200 butterflies, Pan Zhanle wanted to try her hand at 200, and teenager Yu Yiting even signed up for 11 individual events. While striving for the World Championships in Doha, the athletes will also fully pull their own status and prepare for the World Championships and the Paris Olympic Games.

Editor Wu Dongni

Proofread Wang Xin

Sports and baseball that continue to climb the top of the whole network.

In China, baseball has a history of more than one hundred years, dating back to the establishment of the Shanghai Baseball Club in 1863. In 1915, China won the second place in the Great Asian Baseball Championship held in Shanghai. For a time, the popularity and development of baseball in China reached an unprecedented height.

Unfortunately, in the 1960s, baseball was once criticized as a "bourgeois movement", and baseball culture began to decline gradually in China.

It was not until 2007 that Americans brought MLB to China, and it seemed that there was a brilliant spark between China people and baseball again.

"Some people wear baseball shirts and baseball caps, but there is hardly anyone around who can play baseball."This sentence perfectly answers the question of today’s title."Why is baseball the most familiar and unfamiliar sport?"


  • In China, a sport is not popular, except for not playing it every day, perhaps because of the lack of a sports idol like Ding Junhui who has a snooker ball on fire. …

  • To put it more popularly, when there are programs such as Baseball in China and Baseball Listen to Me, it is estimated that it is difficult for you to be unfamiliar with it.


  • Just like no one stipulates that skateboarding shoes must be able to play skateboarding and basketball shoes must be able to play basketball, no one stipulates that people who can’t play baseball can’t wear baseball shirts or caps, right?

  • Under the subtle influence of trend culture, most people who don’t even know the rules of baseball may not realize that they have been deeply influenced by baseball.

For example, a baseball cap, which was originally a long-brimmed hat used by baseball players to shade the sun, has now become a necessary three-piece suit for trendy old drivers.

From New Era to luxury brands, from Fifth Avenue in New York to Indian farmers’ market, from trendsetter ootd to star airport street shooting, baseball caps can be seen.

Baseball jacket, also known as Varsity Jacket. Jackets, once used to honor excellent baseball players, replaced the original sweaters.

Later, with the popularity of Hip-Hop, it went out of the campus and was labeled as "street trend", which became a classic clothing style. Although it is not directly related to baseball, it also leads a generation of trends and becomes the benchmark of the trend.

Baseball shirts, a trend item with high appearance rate in recent years, were once really baseball players’ uniforms.

Most baseball shirts have different colors and signs to show their teams, and they can also distinguish between two teams of players and the ball card.


  • Baseball is the representative of American culture.On the court, the baseball players clapped their hands and hugged each other with the shouts of the fans, feeling the strength and encouragement of the team.It also affects fashion and street clothes unconsciously and quietly.

  • Also asLEE, a denim brand representing American culture, was also influenced by baseball.As early as 1983, he hired Major League Baseball (MLB) Philadelphia Philips Philipes.Ace player Mike Schmidt(Mike Schmidt) is the brand spokesperson.

  • in those yearsSchmitt wore a red striped baseball uniform to shoot a print advertisement for Lee.It has become a classic image in the hearts of many baseball fans.


  • Baseball is recognized as the sport with the highest IQ requirement in the world, and new tactics need to be formulated at any time according to the opponent’s judgment. Baseball’s reaction to a person, as well as the ability to make correct tactics and choose in a complicated situation instantly, strength, coordination, flexibility and time and space judgment are all very beneficial.

  • Baseball is very suitable for Asians who are smart, quick-witted and quick-witted. Playing baseball has an excellent role in improving students’ physical fitness, intelligence and teamwork spirit.


  • Diego Maradona forgot the other 10 teammates and went to the meeting alone; Kobe can break through many defensive layups and score points; At the crucial moment, teammates handed the ball to Jordan; Baseball and individual heroism can’t score, so we must rely on teamwork or sacrifice ourselves to send our teammates to base to win.

  • Baseball is suitable for team development and can be used as a team development project; It is also listed as a military training project, which shows the high demand and training significance for the group’s "combat" ability!


  • Compared with other sports such as football, basketball and rugby,Less physical confrontation and high safety.Age groups can sink to children and reach the elderly.

  • From the off-court culture, there is a family atmosphere. The English name of home plate in baseball is "home", which means home, and compared with the tension of basketball or football, the scene of baseball game is more of a warm family atmosphere, not only with father and son, but also with mother and daughter, just like a picnic.

  • "Parents are the first teachers for children’s growth", but children prefer equal dialogue to formal education. In the process of practicing baseball, a stick, a ball and a pair of gloves build a bridge between children and their parents. It is a sport with low intensity and endless fun. Up to 70-year-old grandfathers and down to 6-year-old dolls can compete together. It is an ideal sport for the whole family to entertain during holidays.


First of all, baseball players must be dressed neatly and appropriately, and they must be meticulous from shoes to hats before they can play. Not only do we have a lot of etiquette before the competition, but we will also thank the staff, the audience and the venue after the competition.

Only equestrian, golf and baseball costumes in the world are required to wear belts, which shows that baseball is a gentleman’s sport.


On the baseball field, you will always face a baseball that flies like a bullet with a whistle. Courage is the quality you must possess, whether in defense or attack. In the blink of an eye or a little sideways, baseball will slip away from your fingertips. Only by facing your opponent directly can you win. No matter how much you are ahead, you must bravely face the hitter to win. It is impossible to win by consuming time like football or basketball.


Value embodiment of league building:

1)Happy course: rich and interesting programs, entertaining and entertaining. Let everyone know baseball as soon as possible in happiness.

2)Humanistic spiritEveryone performs their duties, understands and respects each other, and plays an important role.

3)leadershipGive full play to one’s ability, and improve the overall leadership of the team and individuals while exercising communication and cooperation through a highly intense learning experience.

4)teamworkThe essence of baseball, individual collision sublimates the value of the team in mutual cooperation.

5)brainstormingLearn to think, from passive acceptance to active exploration, and enhance collective cohesion.


Baseball is a "family sport". A stick, a ball, a pair of gloves and a tacit look between father and son are all building a friendly relationship with children. When parents accompany their children to train, the children are treated as adults, and parents are treated as partners. They can talk on an equal footing and grow together, and they can establish communication in a more relaxed and relaxed way and spend the whole day happily at home.


Baseball winter and summer camp activities, not only let children develop physically and intellectually in an all-round way, but also let children observe etiquette, know how to be independent and learn to manage themselves. On the court, they will also gain the most sincere friendship.


interest

Full of happy sports, from swinging to hitting the ball, to running to base, and experiencing unlimited fun between movements;

simple

Breaking through all the differences in territory, class, culture and age, anyone can participate, feel and enjoy baseball;

wisdom

Physical fitness is exercise, which cultivates people’s sensitivity and improves their mental maturity in competitive tactics, and is the perfect combination of technology and wisdom;

team

Emphasize the cooperation between team members and partners, which embodies the team spirit of cooperation and mutual assistance;

emotion

Baseball culture etiquette education, enhance the deep affection between family members;

handsome

Baseball clothing is a popular fashion element in the world. Many big-name stars wear famous baseball uniforms when they go out in public places.

Beauty cosmetics industry contributes a lot to China market.

In the first half of this year, the beauty industry ushered in a recovery, and the semi-annual report of foreign beauty brands was really amazing. The performance of 10 head enterprises such as L ‘Oreal, Procter & Gamble and Shiseido all achieved growth.

In the semi-annual reports of these international brands, "the fastest growth" and "more contribution" have become the most important comments on the China market. Shiseido’s business in China increased by 44.1% year-on-year, and L ‘Oreal increased by 34.2%. Even Amore Pacific, which had been in constant trouble before, relied on the market performance in China to turn losses into profits.

Why has the beauty market in China suddenly sprung up under the COVID-19 epidemic? On the one hand, the "face value economy" is in power, and the epidemic situation has made women’s demand for exquisite life stronger, and the penetration rate of beauty cosmetics has further increased; On the other hand, the epidemic has changed people’s shopping habits, and live broadcast and online celebrity delivery have improved the promotion effect and consumption conversion rate of beauty cosmetics.

What deserves special attention is the localization strategy of foreign brands in China market. As we all know, these international brands have always taken a high-end route in the China market, with flagship stores, shopping malls and duty-free shops as their main sales channels. However, in the past two years, with the development of e-commerce, beauty, as a trendy lifestyle, has become the new favorite of e-commerce platforms. Li Jiaqi, Viya and other big V live broadcasts have inspired more women to pursue beauty. Some domestic beauty brands aim at the opportunity, and through new channels such as short videos and live broadcasts, their popularity has been greatly enhanced by the "star +KOL+ amateur" model. Domestic beauty products such as Hua Xizi and Perfect Diary have become popular brands on e-commerce platforms.

In this context, foreign brands have also begun to change their thinking, put down their bodies and launch online channels. During the "618" period this year, the top 10 Tmall beauty brands were almost monopolized by international brands, and L ‘Oreal’s sales ranked first; In the little red book that young people prefer, Estee Lauder was the brand with the largest investment in the beauty field in the first half of the year. Shiseido also learned to use it flexibly, and brought the way of live selling goods back to Japan, where its headquarters is located, and achieved good sales results.

More and more people know the international brands in China market and the domestic brands that have shined brilliantly in recent years, and the competition in China’s beauty market is becoming more and more fierce. The international big names who have tasted the sweetness have to work hard on "localization" if they want to keep the "family property" that they have cultivated for many years.

Source: Economic Daily

IGN takes stock of the top 20 games launched in 2023! There are two full marks.

The game lineup in 2023 is the most exciting for players in the past decade. With the maturity of Unreal 5 engine since 2023, PS5 and XSX/S consoles have officially entered the golden age, and many manufacturers have launched many excellent games. The three major console manufacturers all plan to release at least one blockbuster game this year, including Microsoft’s Starry Sky, Sony’s Marvel Comics spider-man 2 and Nintendo’s the legend of zelda: Tears of the Kingdom, supplemented by third-party game lineups, including Hogwarts Legacy, Resident Evil 4: Remastered Edition, Star Wars, Street Fighter 6, Diablo 4 and Assassin’s Creed.

The first quarter of 2023 has passed, and this quarter has lived up to the expectations of players. IGN has rated 20 games with 8 points, including two 10-point games. Let’s take a look at how many you have played.

1. The Heart of the Atom

2. "company of heroes 3" multi-person part

3. I wish you a good death

4. Meet the Creator

5. "Resident Evil: Village VR"

6. Son of Mori

7. Wild Heart

8. Wolong: The Fall of Heaven

9.《WWE 2K23》

1. bayonetta: Origin

2. Dead Space: Remastered Edition

3. Arms of Fire: Combination

4.《Gran Turismo 7 VR》

5.《Hi-Fi Rush》

6. The Legacy of Hogwarts

7.《MLB The Show 23》

8. Pizza Tower

9. Rhythm Theater: Final Fantasy

Galactic warrior Prime replica edition

Resident Evil 4: Remastered Edition