Mooncakes involving Meicheng! Just now, regulatory notice!

Just now, the latest announcement from Guangzhou!

On September 18, the Guangzhou Huadu District Market Supervision and Administration Bureau issued a notice on the situation related to Meicheng mooncakes, as follows:

Recently, some media have posted and forwarded related topics such as "The’Hong Kong Meicheng Mooncake ‘sold in the live stream of’Three Sheep’ has not been produced and sold in Hong Kong, causing consumer dissatisfaction", which has attracted some online attention. The relevant situation is now reported as follows:

First, the basic situation of relevant enterprises

The incident involved two enterprises and one Hong Kong enterprise in Huadu District. The two enterprises in the district were Guangzhou Meicheng Food Co., Ltd. (hereinafter referred to as "Guangzhou Meicheng Food Company"), Guangzhou Meicheng Food Technology Co., Ltd. (hereinafter referred to as "Guangzhou Meicheng Technology Company"), and the Hong Kong enterprises involved were Hong Kong Meicheng Food Group Co., Ltd. (hereinafter referred to as "Hong Kong Meicheng Food Group").

II. Verification of leads

(1) Enterprise operation. Guangzhou Meicheng Food Company has obtained a business license and a record for selling prepackaged food, and is a food trader; Guangzhou Meicheng Technology Company has obtained a business license and a food production license, and the quality management system and production process environment meet the requirements. So far, no illegal activities have been found.

(2) Trademark use and entrusted processing. First, Hong Kong Meicheng Food Group has registered trademarks approved on moon cake products such as "Meicheng", "Hong Kong Meicheng Mooncake" and "MEISUN" in Hong Kong, and authorized the trademarks to Guangzhou Meicheng Food Company for use. Guangzhou Meicheng Food Company can provide the registration information of Hong Kong Meicheng Food Group and the relevant trademark authorization letter and other materials. Second, Guangzhou Meicheng Food Company has entrusted Guangzhou Meicheng Technology Company to process "Hong Kong Meicheng Mooncake" products. There is an entrusted processing contract. The product packaging materials are provided by Guangzhou Meicheng Food Company. The words "Hong Kong Meicheng Mooncake" are used on the outer packaging and text promotion of the relevant moon cake products.

III. Supervision and inspection and food testing

(1) Supervision and inspection

Recently, the Provincial Market Supervision Bureau, the Guangzhou Municipal Bureau, and the Huadu District Bureau have conducted on-site inspections of Guangzhou Meicheng Technology Company three times, but no outstanding hidden dangers in food safety have been found. Recently, the Huadu District Bureau has inspected 24 mooncake-related enterprises and sampled 23 batches of mooncakes, with a pass rate of 100%.

(B) food testing

In mid-to-late August, the city and district respectively commissioned testing agencies to carry out special project supervision and sampling inspections on moon cakes in Huadu District, and sampled 3 batches of moon cake products produced by Guangzhou Meicheng Technology, and all the results were qualified.

In addition, Meicheng Food Company took the initiative to send moon cake products to a qualified third-party inspection agency for entrusted inspection. This year, a total of 32 batches of samples were sent for inspection, and all the results were qualified.

IV. Next steps

The District Market Supervision Bureau has sent letters to the municipal supervision department where the live broadcast platform is located and the municipal supervision department where the live broadcast delivery company is registered, requesting assistance in the investigation. The relevant situation needs to be further verified.

Next, the relevant departments will closely follow up the progress of the incident, carry out further verification of the cooperative relationship and cooperation content between Guangzhou Meicheng Food Co., Ltd. and the relevant live streaming hosting platform, and strengthen the supervision and compliance guidance of relevant enterprises.

According to Jimu News, in the past few days, the Hong Kong Meicheng mooncakes promoted and sold by Brother Yang and the live streaming host of Three Sheep have been exposed to have no offline sales points in Hong Kong, and the origin is not Hong Kong, which has attracted great attention. On the morning of September 18, the staff of the Market Supervision Bureau of Huadu District, Guangzhou, one of the regions where Meicheng mooncakes are produced, told reporters that they had already started the inspection of Guangzhou Meicheng Food Co., Ltd., and checked the company’s business qualifications and cooperation authorization issues. At present, they are communicating with the Hefei market supervision and management department about the specific verification situation, and have issued a corresponding inspection letter. A specific verification report will be issued in the future.

Is Meicheng Mooncake suspected of false propaganda? In this regard, the staff said that regarding the qualitative issue of false propaganda, they still have to wait for them to communicate and study with the case handlers in Hefei, and conduct research in accordance with laws and regulations. At present, they cannot come to a conclusion.

On September 17, the Market Supervision and Administration Bureau of Hefei High-tech Zone issued a notice: Recently, the "Hong Kong Meicheng Mooncake" delivered by Three Sheep Network Technology Co., Ltd. has attracted attention. An investigation has been filed against Three Sheep Network Technology Co., Ltd. for suspected acts of "misleading consumers" during the live broadcast, and will be dealt with in accordance with laws and regulations according to the results of the investigation. The Market Supervision and Administration Bureau of Hefei High-tech Zone and relevant departments have repeatedly interviewed and urged enterprises to standardize their business practices, and will resolutely investigate and punish violations of laws and regulations in the live broadcast of enterprises.

On September 17, Three Sheep stopped broadcasting and became a hot search. The direct sales and Daren accounts of Three Sheep Group stopped live broadcasting, including the "Three Sheep Network" that had previously maintained live broadcast every day.

On the morning of September 18, the official authorized account of Three Sheep, "Crazy Little Brother Yang (Three Sheep) ", has resumed live broadcast after being suspended for one day on September 17. According to Mother Cicada, the "Crazy Little Brother Yang (Three Sheep) " account went LIVE at 5:59 am, the peak popularity of the live stream was 9812, and the number of products sold was 192. The types of products include beauty and skin care, personal care, care appliances, alcohol, fresh food, etc. As of press time, the number of fans of the account is 2.258 million. The previous three live broadcasts on September 16, September 15, and September 14 had peak popularity of 3287, 1649, and 3212 respectively.

A few days earlier, the Hong Kong Meicheng mooncake promoted by Brother Yang and the live streaming host of Three Sheep sold out in the live stream. Brother Yang claimed in the live stream that this mooncake is a Hong Kong brand, with black truffles in it and prepared by Michelin masters. According to Brother Yang’s description, the price of this mooncake has been knocked down, with a minimum price of only 99 yuan.

It is worth noting that this product, which was billed as "Hong Kong Mooncake" in Xiao Yang’s live stream, has its true "regional identity" questioned. According to media reports, it contacted a number of agents of "Hong Kong Meicheng Mooncake", and the other party said that "this company has no stores in Hong Kong", and the origin is basically Guangzhou and Foshan. Even many netizens with IPs in Hong Kong said they had never heard of "Hong Kong Meicheng". Some Hong Kong netizens said they had pointed this out in the live stream, but were banned by the social media account of "Hong Kong Meicheng".

Original title: "Mooncakes involving Meicheng! Just now, regulatory notice!"

Read the original text